{"id":339,"date":"2025-05-12T21:05:44","date_gmt":"2025-05-13T05:05:44","guid":{"rendered":"https:\/\/attrisight.com\/?p=339"},"modified":"2025-05-12T21:05:44","modified_gmt":"2025-05-13T05:05:44","slug":"%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa","status":"publish","type":"post","link":"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/","title":{"rendered":"\u8ba2\u9605\u578b\u4f01\u4e1a\u7684\u8425\u9500\u5f52\u56e0\uff1a\u9700\u8981\u8ddf\u8e2a\u7684\u5173\u952e\u6307\u6807"},"content":{"rendered":"\u8ba2\u9605\u4e1a\u52a1\u9762\u4e34\u7740\u72ec\u7279\u7684\u5f52\u56e0\u6311\u6218\uff0c\u5176\u8303\u56f4\u8fdc\u4e0d\u6b62\u521d\u59cb\u8f6c\u5316\u3002\u672c\u6307\u5357\u5c06\u5168\u9762\u63a2\u8ba8\u8861\u91cf\u8425\u9500\u5728\u6574\u4e2a\u8ba2\u9605\u751f\u547d\u5468\u671f\uff08\u4ece\u7528\u6237\u83b7\u53d6\u5230\u6fc0\u6d3b\u3001\u7559\u5b58\u548c\u6269\u5c55\uff09\u5f71\u54cd\u529b\u7684\u5173\u952e\u6307\u6807\u548c\u65b9\u6cd5\u3002\u5b66\u4e60\u5982\u4f55\u5f00\u53d1\u5f52\u56e0\u6a21\u578b\uff0c\u4ee5\u6db5\u76d6\u5ef6\u4f38\u5ba2\u6237\u4ef7\u503c\u3001\u7ecf\u5e38\u6027\u6536\u5165\u6a21\u5f0f\u4ee5\u53ca\u8425\u9500\u63a5\u89e6\u70b9\u4e0e\u957f\u671f\u7528\u6237\u884c\u4e3a\u4e4b\u95f4\u7684\u590d\u6742\u5173\u7cfb\u3002\u901a\u8fc7\u5b9e\u7528\u6846\u67b6\u3001\u7279\u5b9a\u4e8e\u8ba2\u9605\u7684\u5f52\u56e0\u65b9\u6cd5\u548c\u5b9e\u9645\u6848\u4f8b\uff0c\u8425\u9500\u9886\u5bfc\u8005\u5c06\u63a2\u7d22\u5982\u4f55\u4f18\u5316\u8425\u9500\u6d3b\u52a8\uff0c\u4ece\u800c\u5b9e\u73b0\u7ec8\u8eab\u4ef7\u503c\u800c\u975e\u4ec5\u4ec5\u5173\u6ce8\u7528\u6237\u83b7\u53d6\uff0c\u6700\u7ec8\u63a8\u52a8\u53ef\u6301\u7eed\u589e\u957f\u548c\u76c8\u5229\u3002\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Introduction\" >\u5bfc\u8a00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Understanding_the_Subscription_Customer_Journey\" >\u4e86\u89e3\u8ba2\u9605\u5ba2\u6237\u65c5\u7a0b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#The_Extended_Value_Timeline\" >\u6269\u5c55\u4ef7\u503c\u65f6\u95f4\u7ebf<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Subscription_Value_Phases\" >\u8ba2\u9605\u4ef7\u503c\u9636\u6bb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Value_Distribution_Over_Time\" >\u968f\u65f6\u95f4\u53d8\u5316\u7684\u4ef7\u503c\u5206\u5e03<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Subscription-Specific_Customer_Behaviors\" >\u7279\u5b9a\u8ba2\u9605\u7684\u5ba2\u6237\u884c\u4e3a<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Multi-Stage_Conversion_Process\" >\u591a\u9636\u6bb5\u8f6c\u5316\u8fc7\u7a0b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Retention-Driven_Economics\" >\u7559\u5b58\u9a71\u52a8\u578b\u7ecf\u6d4e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Expansion_Revenue_Importance\" >\u6269\u5f20\u6536\u5165\u7684\u91cd\u8981\u6027<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Key_Subscription_Attribution_Metrics_Framework\" >\u5173\u952e\u8ba2\u9605\u5f52\u56e0\u6307\u6807\u6846\u67b6<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Acquisition_Attribution_Metrics\" >\u83b7\u53d6\u5f52\u56e0\u6307\u6807<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#TrialSign-Up_Attribution\" >\u8bd5\u7528\/\u6ce8\u518c\u5f52\u56e0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Activation_Attribution_Metrics\" >\u6fc0\u6d3b\u5f52\u56e0\u6307\u6807<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Measuring_Marketings_Impact_on_Activation\" >\u8861\u91cf\u8425\u9500\u5bf9\u6fc0\u6d3b\u7684\u5f71\u54cd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Conversion_Attribution_Metrics\" >\u8f6c\u5316\u5f52\u56e0\u6307\u6807<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Connecting_Marketing_to_Paid_Conversion\" >\u5c06\u8425\u9500\u4e0e\u4ed8\u8d39\u8f6c\u5316\u8054\u7cfb\u8d77\u6765<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Retention_Attribution_Metrics\" >\u7559\u5b58\u5f52\u56e0\u6307\u6807<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Measuring_Marketing_Impact_on_Retention\" >\u8861\u91cf\u8425\u9500\u5bf9\u7559\u5b58\u7684\u5f71\u54cd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Expansion_Attribution_Metrics\" >\u6269\u5c55\u5f52\u56e0\u6307\u6807<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Connecting_Marketing_to_Revenue_Expansion\" >\u5c06\u8425\u9500\u4e0e\u6536\u5165\u6269\u5f20\u8054\u7cfb\u8d77\u6765<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Attribution_Models_for_Subscription_Businesses\" >\u8ba2\u9605\u4e1a\u52a1\u7684\u5f52\u56e0\u6a21\u578b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Extended_Attribution_Windows\" >\u6269\u5c55\u5f52\u56e0\u7a97\u53e3<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Lifecycle-Based_Attribution_Periods\" >\u57fa\u4e8e\u751f\u547d\u5468\u671f\u7684\u5f52\u56e0\u671f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Implementation_Approaches\" >\u5b9e\u65bd\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Weighted_Conversion_Models\" >\u52a0\u6743\u8f6c\u5316\u6a21\u578b<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Value-Based_Conversion_Weighting\" >\u57fa\u4e8e\u4ef7\u503c\u7684\u8f6c\u5316\u52a0\u6743<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Implementation_Example\" >\u5b9e\u73b0\u793a\u4f8b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Retention-Adjusted_Attribution\" >\u7559\u5b58\u8c03\u6574\u5f52\u56e0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Approaches_for_Retention_Attribution\" >\u7559\u5b58\u5f52\u56e0\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Implementation_Example-2\" >\u5b9e\u73b0\u793a\u4f8b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Hybrid_Attribution_for_Subscription_Lifecycle\" >\u8ba2\u9605\u751f\u547d\u5468\u671f\u7684\u6df7\u5408\u5f52\u56e0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Multi-Model_Attribution_Framework\" >\u591a\u6a21\u578b\u5f52\u56e0\u6846\u67b6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Implementation_Approaches-2\" >\u5b9e\u65bd\u65b9\u6cd5<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Implementation_Framework_for_Subscription_Attribution\" >\u8ba2\u9605\u5f52\u56e0\u7684\u5b9e\u73b0\u6846\u67b6<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Data_Requirements_and_Integration\" >\u6570\u636e\u9700\u6c42\u4e0e\u96c6\u6210<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Essential_Data_Sources\" >\u91cd\u8981\u6570\u636e\u6e90<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Identity_Resolution_Requirements\" >\u8eab\u4efd\u89e3\u6790\u8981\u6c42<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Integration_Architecture\" >\u96c6\u6210\u67b6\u6784<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Measurement_and_Reporting_Framework\" >\u6d4b\u91cf\u548c\u62a5\u544a\u6846\u67b6<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Key_Reporting_Dimensions\" >\u5173\u952e\u62a5\u544a\u7ef4\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Essential_Report_Types\" >\u57fa\u672c\u62a5\u544a\u7c7b\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Visualization_Approaches\" >\u53ef\u89c6\u5316\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Optimization_and_Decision_Framework\" >\u4f18\u5316\u4e0e\u51b3\u7b56\u6846\u67b6<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Channel_Optimization_Approach\" >\u6e20\u9053\u4f18\u5316\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Campaign_Optimization_Framework\" >\u5e7f\u544a\u6d3b\u52a8\u4f18\u5316\u6846\u67b6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Experimentation_Design\" >\u5b9e\u9a8c\u8bbe\u8ba1<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Case_Studies_Subscription_Attribution_in_Action\" >\u6848\u4f8b\u7814\u7a76\uff1a\u8ba2\u9605\u5f52\u56e0\u5b9e\u8df5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#SaaS_Company_Transforms_Marketing_ROI\" >SaaS \u516c\u53f8\u8f6c\u578b\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Consumer_Subscription_Service_Optimizes_Channel_Mix\" >\u6d88\u8d39\u8005\u8ba2\u9605\u670d\u52a1\u4f18\u5316\u6e20\u9053\u7ec4\u5408<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Membership_Organization_Improves_Renewal_Rates\" >\u4f1a\u5458\u7ec4\u7ec7\u63d0\u9ad8\u7eed\u8ba2\u7387<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Expert_Perspectives_Maximizing_Subscription_Attribution_Impact\" >\u4e13\u5bb6\u89c2\u70b9\uff1a\u6700\u5927\u5316\u8ba2\u9605\u5f52\u56e0\u5f71\u54cd\u529b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Focus_on_Leading_Indicators_of_Retention\" >\u5173\u6ce8\u7559\u5b58\u7684\u9886\u5148\u6307\u6807<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Align_Attribution_with_Subscription_Economics\" >\u4f7f\u5f52\u56e0\u4e0e\u8ba2\u9605\u7ecf\u6d4e\u4fdd\u6301\u4e00\u81f4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Balance_Acquisition_and_Retention_Attribution\" >\u4f59\u989d\u83b7\u53d6\u548c\u4fdd\u7559\u5f52\u56e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Connect_Attribution_to_Customer_Experience\" >\u5c06\u5f52\u56e0\u4e0e\u5ba2\u6237\u4f53\u9a8c\u8054\u7cfb\u8d77\u6765<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#FAQs\" >\u5e38\u89c1\u95ee\u9898<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#How_long_should_attribution_windows_be_for_subscription_businesses\" >\u8ba2\u9605\u4e1a\u52a1\u7684\u5f52\u56e0\u7a97\u53e3\u5e94\u8be5\u6709\u591a\u957f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#How_can_subscription_businesses_attribute_retention_and_expansion_revenue_to_marketing\" >\u8ba2\u9605\u4e1a\u52a1\u5982\u4f55\u5c06\u4fdd\u7559\u548c\u6269\u5c55\u6536\u5165\u5f52\u56e0\u4e8e\u8425\u9500\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#What_attribution_model_works_best_for_freemium_subscription_businesses\" >\u54ea\u79cd\u5f52\u56e0\u6a21\u578b\u6700\u9002\u5408\u514d\u8d39\u589e\u503c\u8ba2\u9605\u4e1a\u52a1\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#How_should_subscription_businesses_balance_CAC_and_LTV_in_attribution_models\" >\u8ba2\u9605\u4e1a\u52a1\u5e94\u5982\u4f55\u5728\u5f52\u56e0\u6a21\u578b\u4e2d\u5e73\u8861 CAC \u548c LTV\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#How_can_small_subscription_businesses_implement_attribution_with_limited_resources\" >\u5c0f\u578b\u8ba2\u9605\u4f01\u4e1a\u5982\u4f55\u5728\u8d44\u6e90\u6709\u9650\u7684\u60c5\u51b5\u4e0b\u5b9e\u73b0\u5f52\u56e0\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%e8%b7%9f%e8%b8%aa\/#Conclusion\" >\u7ed3\u8bba<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\u5bfc\u8a00<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5bf9\u4e8e\u8ba2\u9605\u578b\u4f01\u4e1a\u800c\u8a00\uff0c\u4f20\u7edf\u7684\u8425\u9500\u5f52\u56e0\u65b9\u6cd5\u4ece\u6839\u672c\u4e0a\u5c31\u5b58\u5728\u7f3a\u9677\u3002\u867d\u7136\u4f20\u7edf\u6a21\u578b\u6216\u8bb8\u80fd\u591f\u6709\u6548\u56de\u7b54\u201c\u662f\u4ec0\u4e48\u63a8\u52a8\u4e86\u521d\u59cb\u6ce8\u518c\u201d\uff0c\u4f46\u5b83\u4eec\u5374\u672a\u80fd\u89e3\u7b54\u540c\u6837\u5173\u952e\u7684\u95ee\u9898\uff1a\u54ea\u4e9b\u8425\u9500\u6d3b\u52a8\u80fd\u591f\u6fc0\u6d3b\u7528\u6237\uff1f\u54ea\u4e9b\u8425\u9500\u6d3b\u52a8\u80fd\u591f\u5e26\u6765\u66f4\u9ad8\u7559\u5b58\u7387\u7684\u7528\u6237\uff1f\u54ea\u4e9b\u63a5\u89e6\u70b9\u4f1a\u5f71\u54cd\u7528\u6237\u5347\u7ea7\u548c\u6269\u5c55\uff1f\u201c\u5728\u8ba2\u9605\u7ecf\u6d4e\u4e2d\uff0c\u521d\u59cb\u8f6c\u5316\u4ec5\u4ec5\u662f\u4ef7\u503c\u65c5\u7a0b\u7684\u5f00\u59cb\uff0c\u201d\u4e00\u5bb6\u9886\u5148\u7684 SaaS \u516c\u53f8\u7684\u9996\u5e2d\u8425\u9500\u5b98 Sarah Johnson \u89e3\u91ca\u9053\u3002\u201c\u6b62\u6b65\u4e8e\u6ce8\u518c\u7684\u5f52\u56e0\u4f1a\u9519\u5931 80-90% \u7684\u5ba2\u6237\u4ef7\u503c\u6545\u4e8b\uff0c\u5e76\u5bfc\u81f4\u8425\u9500\u51b3\u7b56\u4e25\u91cd\u5931\u8bef\u3002\u201d\u8fd9\u79cd\u8131\u8282\u4f1a\u5bf9\u4f01\u4e1a\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u6839\u636e\u8ba2\u9605\u7ecf\u6d4e\u6307\u6570\u6570\u636e\uff0c\u8fc7\u53bb\u4e94\u5e74\uff0c\u8ba2\u9605\u4e1a\u52a1\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u589e\u52a0\u4e86 60%\uff0c\u800c\u5e02\u573a\u7ade\u4e89\u4e5f\u65e5\u76ca\u6fc0\u70c8\u3002\u5728\u8fd9\u79cd\u73af\u5883\u4e0b\uff0c\u4f18\u5316\u8425\u9500\u4ee5\u63d0\u5347\u957f\u671f\u7528\u6237\u4ef7\u503c\u800c\u975e\u4ec5\u4ec5\u8ffd\u6c42\u83b7\u53d6\u91cf\uff0c\u5bf9\u4e8e\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u81f3\u5173\u91cd\u8981\u3002\u8ba2\u9605\u5206\u6790\u4e13\u5bb6 Michael Chen \u6307\u51fa\uff1a\u201c\u6211\u4eec\u5408\u4f5c\u7684\u5927\u591a\u6570\u8ba2\u9605\u4f01\u4e1a\u90fd\u53d1\u73b0\uff0c\u4ed6\u4eec\u4e00\u76f4\u7cfb\u7edf\u6027\u5730\u5728\u5438\u5f15\u9ad8\u7559\u5b58\u7387\u7528\u6237\u7684\u6e20\u9053\u4e0a\u6295\u8d44\u4e0d\u8db3\uff0c\u800c\u5728\u90a3\u4e9b\u63d0\u5347\u7528\u6237\u91cf\u4f46\u7559\u5b58\u7387\u4f4e\u7684\u6e20\u9053\u4e0a\u6295\u5165\u8fc7\u591a\u3002\u201d \u201c\u8fd9\u662f\u56e0\u4e3a\u4ed6\u4eec\u7684\u5f52\u56e0\u6a21\u578b\u5728\u6ce8\u518c\u65f6\u5c31\u505c\u6b62\u4e86\u8861\u91cf\uff0c\u800c\u4e0d\u662f\u5c06\u8425\u9500\u4e0e\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u8054\u7cfb\u8d77\u6765\u3002\u201d \u8ba2\u9605\u5f52\u56e0\u7684\u4e13\u4e1a\u6027\u53cd\u6620\u4e86\u6839\u672c\u7684\u5546\u4e1a\u6a21\u5f0f\u5dee\u5f02\u3002\u4e0e\u4e00\u6b21\u6027\u8d2d\u4e70\u4e1a\u52a1\u4e0d\u540c\uff0c\u5728\u4e00\u6b21\u6027\u8d2d\u4e70\u4e1a\u52a1\u4e2d\uff0c\u521d\u59cb\u4ea4\u6613\u4ee3\u8868\u4e86\u5927\u90e8\u5206\u5ba2\u6237\u4ef7\u503c\uff0c\u800c\u8ba2\u9605\u6a21\u5f0f\u7684\u6700\u5927\u4ef7\u503c\u6765\u81ea\u4e8e\u6301\u7eed\u7684\u5173\u7cfb\u3002\u4e00\u4e2a\u8f6c\u5316\u540e\u4e00\u4e2a\u6708\u540e\u53d6\u6d88\u7684\u8ba2\u9605\u8005\u4e0e\u4e00\u4e2a\u6d3b\u8dc3\u591a\u5e74\u7684\u8ba2\u9605\u8005\u6240\u4ee3\u8868\u7684\u4ef7\u503c\u622a\u7136\u4e0d\u540c\u2014\u2014\u7136\u800c\uff0c\u4f20\u7edf\u7684\u5f52\u56e0\u65b9\u6cd5\u5bf9\u8fd9\u4e9b\u7ed3\u679c\u7684\u5904\u7406\u65b9\u5f0f\u5374\u5b8c\u5168\u76f8\u540c\u3002\u672c\u6587\u63a2\u8ba8\u4e86\u8ba2\u9605\u578b\u4f01\u4e1a\u72ec\u7279\u7684\u5f52\u56e0\u9700\u6c42\uff0c\u5e76\u63d0\u4f9b\u4e86\u8861\u91cf\u6574\u4e2a\u8ba2\u9605\u751f\u547d\u5468\u671f\u5185\u8425\u9500\u5f71\u54cd\u7684\u5b9e\u7528\u65b9\u6cd5\u3002\u60a8\u5c06\u53d1\u73b0\u5c06\u8425\u9500\u6d3b\u52a8\u4e0e\u5173\u952e\u8ba2\u9605\u6307\u6807\u8054\u7cfb\u8d77\u6765\u7684\u6846\u67b6\u3001\u57fa\u4e8e\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u7684\u65b9\u6cd5\uff0c\u4ee5\u53ca\u652f\u6301\u53ef\u6301\u7eed\u8ba2\u9605\u589e\u957f\u7684\u7279\u5b9a\u5f52\u56e0\u6a21\u578b\u3002\u5bf9\u4e8e\u5bfb\u6c42\u4e13\u4e1a\u5f52\u56e0\u89e3\u51b3\u65b9\u6848\u7684\u8ba2\u9605\u4f01\u4e1a\u6765\u8bf4\uff0c\u00a0<a href=\"https:\/\/attrisight.com\/zh\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u89c6\u529b<\/a>\u00a0\u63d0\u4f9b\u4e13\u95e8\u8bbe\u8ba1\u7528\u4e8e\u8861\u91cf\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u7684\u8425\u9500\u5f71\u54cd\u7684\u529f\u80fd\u3002\n<h2 id=\"understanding-the-subscription-customer-journey\" tabindex=\"-1\" data-source-line=\"23-23\"><span class=\"ez-toc-section\" id=\"Understanding_the_Subscription_Customer_Journey\"><\/span>\u4e86\u89e3\u8ba2\u9605\u5ba2\u6237\u65c5\u7a0b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5728\u63a2\u7d22\u5177\u4f53\u7684\u5f52\u56e0\u6307\u6807\u4e4b\u524d\uff0c\u5fc5\u987b\u4e86\u89e3\u8ba2\u9605\u5ba2\u6237\u65c5\u7a0b\u4e0e\u4f20\u7edf\u8d2d\u4e70\u8def\u5f84\u7684\u533a\u522b\u3002\n<h3 id=\"the-extended-value-timeline\" tabindex=\"-1\" data-source-line=\"27-27\"><span class=\"ez-toc-section\" id=\"The_Extended_Value_Timeline\"><\/span>\u6269\u5c55\u4ef7\u503c\u65f6\u95f4\u7ebf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5728\u8ba2\u9605\u4e1a\u52a1\u4e2d\uff0c\u4ef7\u503c\u662f\u5728\u8f83\u957f\u65f6\u95f4\u5185\u7d2f\u79ef\u7684\uff0c\u800c\u4e0d\u662f\u5728\u5355\u4e2a\u4ea4\u6613\u70b9\u7d2f\u79ef\u7684\uff1a\n<h4 id=\"subscription-value-phases\" tabindex=\"-1\" data-source-line=\"31-31\"><span class=\"ez-toc-section\" id=\"Subscription_Value_Phases\"><\/span>\u8ba2\u9605\u4ef7\u503c\u9636\u6bb5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"33-40\">\n<li data-source-line=\"33-33\"><strong>\u83b7\u5f97<\/strong>\uff1a\u521d\u59cb\u6ce8\u518c\u6216\u514d\u8d39\u8bd5\u7528\u5f00\u59cb<\/li>\n<li data-source-line=\"34-34\"><strong>\u6fc0\u6d3b<\/strong>\uff1a\u4e0e\u4ea7\u54c1\/\u670d\u52a1\u8fdb\u884c\u6709\u610f\u4e49\u7684\u4e92\u52a8<\/li>\n<li data-source-line=\"35-35\"><strong>\u8f6c\u6362<\/strong>\uff1a\u4ece\u8bd5\u7528\u8fc7\u6e21\u5230\u4ed8\u8d39\uff08\u5982\u679c\u9002\u7528\uff09<\/li>\n<li data-source-line=\"36-36\"><strong>\u4fdd\u7559<\/strong>\uff1a\u6301\u7eed\u8ba2\u9605\u7ef4\u62a4<\/li>\n<li data-source-line=\"37-37\"><strong>\u6269\u5f20<\/strong>\uff1a\u5347\u7ea7\u3001\u9644\u52a0\u7ec4\u4ef6\u3001\u589e\u52a0\u4f7f\u7528\u91cf<\/li>\n<li data-source-line=\"38-38\"><strong>\u63a8\u8350<\/strong>: \u5438\u5f15\u66f4\u591a\u5ba2\u6237<\/li>\n<li data-source-line=\"39-40\"><strong>\u8d62\u56de<\/strong>\uff1a\u53d6\u6d88\u540e\u91cd\u65b0\u6fc0\u6d3b<\/li>\n<\/ol>\n\u8fd9\u4e2a\u5ef6\u957f\u7684\u65f6\u95f4\u8868\u8981\u6c42\u5f52\u56e0\u8861\u91cf\u6240\u6709\u9636\u6bb5\u7684\u8425\u9500\u5f71\u54cd\u529b\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6536\u8d2d\u3002\n<h4 id=\"value-distribution-over-time\" tabindex=\"-1\" data-source-line=\"43-43\"><span class=\"ez-toc-section\" id=\"Value_Distribution_Over_Time\"><\/span>\u968f\u65f6\u95f4\u53d8\u5316\u7684\u4ef7\u503c\u5206\u5e03<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e0e\u4e00\u6b21\u6027\u8d2d\u4e70\u4e0d\u540c\uff0c\u8ba2\u9605\u4ef7\u503c\u9075\u5faa\u4e0d\u540c\u7684\u6a21\u5f0f\uff1a\n<table data-source-line=\"56-62\">\n<thead data-source-line=\"56-56\">\n<tr data-source-line=\"56-56\">\n<th>\u4e1a\u52a1\u7c7b\u578b<\/th>\n<th>\u6536\u8d2d\u4ef7\u503c<\/th>\n<th>\u524d\u4e09\u4e2a\u6708<\/th>\n<th>\u7b2c\u4e00\u5e74<\/th>\n<th>\u4e00\u5e74\u7ea7\u4e4b\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"58-62\">\n<tr data-source-line=\"58-58\">\n<td>SaaS\uff08\u5e74\u5ea6\uff09<\/td>\n<td>10-15%<\/td>\n<td>20-25%<\/td>\n<td>60-70%<\/td>\n<td>60-80% \u5e74\u5ea6\u7ecf\u5e38\u6027<\/td>\n<\/tr>\n<tr data-source-line=\"59-59\">\n<td>SaaS\uff08\u6708\u5ea6\uff09<\/td>\n<td>5-10%<\/td>\n<td>30-40%<\/td>\n<td>75-85%<\/td>\n<td>50-70% \u5e74\u5ea6\u7ecf\u5e38\u6027<\/td>\n<\/tr>\n<tr data-source-line=\"60-60\">\n<td>\u5185\u5bb9\u8ba2\u9605<\/td>\n<td>5-8%<\/td>\n<td>40-50%<\/td>\n<td>80-90%<\/td>\n<td>40-60% \u5e74\u5ea6\u7ecf\u5e38\u6027<\/td>\n<\/tr>\n<tr data-source-line=\"61-61\">\n<td>\u76d2\u5b50\u8ba2\u9605<\/td>\n<td>15-20%<\/td>\n<td>35-45%<\/td>\n<td>80-85%<\/td>\n<td>30-50% \u5e74\u5ea6\u7ecf\u5e38\u6027<\/td>\n<\/tr>\n<tr data-source-line=\"62-62\">\n<td>\u4f1a\u5458\u6a21\u5f0f<\/td>\n<td>10-20%<\/td>\n<td>30-35%<\/td>\n<td>70-75%<\/td>\n<td>60-80% \u5e74\u5ea6\u7ecf\u5e38\u6027<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\u8fd9\u79cd\u5206\u5e03\u8868\u660e\u4e86\u4e3a\u4ec0\u4e48\u4ec5\u9650\u4e8e\u6536\u8d2d\u7684\u5f52\u56e0\u4f1a\u9519\u8fc7\u5927\u90e8\u5206\u5546\u4e1a\u4ef7\u503c\u3002\n<h3 id=\"subscription-specific-customer-behaviors\" tabindex=\"-1\" data-source-line=\"66-66\"><span class=\"ez-toc-section\" id=\"Subscription-Specific_Customer_Behaviors\"><\/span>\u7279\u5b9a\u8ba2\u9605\u7684\u5ba2\u6237\u884c\u4e3a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u6709\u51e0\u79cd\u72ec\u7279\u7684\u884c\u4e3a\u4f1a\u5f71\u54cd\u8ba2\u9605\u5f52\u56e0\uff1a\n<h4 id=\"multi-stage-conversion-process\" tabindex=\"-1\" data-source-line=\"70-70\"><span class=\"ez-toc-section\" id=\"Multi-Stage_Conversion_Process\"><\/span>\u591a\u9636\u6bb5\u8f6c\u5316\u8fc7\u7a0b<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8ba2\u9605\u8f6c\u6362\u901a\u5e38\u6d89\u53ca\u591a\u4e2a\u9636\u6bb5\uff1a\n<ul data-source-line=\"73-78\">\n<li data-source-line=\"73-73\">\u521d\u6b65\u8ba4\u8bc6\u548c\u8003\u8651<\/li>\n<li data-source-line=\"74-74\">\u514d\u8d39\u8bd5\u7528\u6216\u514d\u8d39\u589e\u503c<\/li>\n<li data-source-line=\"75-75\">\u521d\u59cb\u4f7f\u7528\u548c\u53c2\u4e0e<\/li>\n<li data-source-line=\"76-76\">\u4ed8\u8d39\u8f6c\u5316\u51b3\u7b56<\/li>\n<li data-source-line=\"77-78\">\u6b63\u5728\u8fdb\u884c\u7684\u7eed\u7ea6\u51b3\u5b9a<\/li>\n<\/ul>\n\u6bcf\u4e2a\u9636\u6bb5\u90fd\u9700\u8981\u4e0d\u540c\u7684\u8425\u9500\u65b9\u6cd5\u548c\u5f52\u56e0\u8003\u8651\u3002\n<h4 id=\"retention-driven-economics\" tabindex=\"-1\" data-source-line=\"81-81\"><span class=\"ez-toc-section\" id=\"Retention-Driven_Economics\"><\/span>\u7559\u5b58\u9a71\u52a8\u578b\u7ecf\u6d4e<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8ba2\u9605\u5355\u4f4d\u7ecf\u6d4e\u6548\u76ca\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u7559\u5b58\u7387\uff1a\n<ul data-source-line=\"84-89\">\n<li data-source-line=\"84-84\">\u5ba2\u6237\u6d41\u5931\u7684\u5fae\u5c0f\u53d8\u5316\u4f1a\u5bf9\u7ec8\u8eab\u4ef7\u503c\u4ea7\u751f\u5de8\u5927\u5f71\u54cd<\/li>\n<li data-source-line=\"85-85\">\u5ba2\u6237\u5bff\u547d\u5ef6\u957f\u8bc1\u660e\u66f4\u9ad8\u7684\u83b7\u53d6\u6210\u672c\u662f\u5408\u7406\u7684<\/li>\n<li data-source-line=\"86-86\">\u5f71\u54cd\u7559\u5b58\u7684\u8425\u9500\u53d8\u5f97\u975e\u5e38\u6709\u4ef7\u503c<\/li>\n<li data-source-line=\"87-87\">CAC\u56de\u6536\u671f\u6210\u4e3a\u5173\u952e\u6307\u6807<\/li>\n<li data-source-line=\"88-89\">LTV\/CAC \u6bd4\u7387\u51b3\u5b9a\u53ef\u6301\u7eed\u589e\u957f\u7387<\/li>\n<\/ul>\n<h4 id=\"expansion-revenue-importance\" tabindex=\"-1\" data-source-line=\"90-90\"><span class=\"ez-toc-section\" id=\"Expansion_Revenue_Importance\"><\/span>\u6269\u5f20\u6536\u5165\u7684\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5bf9\u4e8e\u8bb8\u591a\u8ba2\u9605\u4e1a\u52a1\u6765\u8bf4\uff0c\u6269\u5f20\u6536\u5165\u63a8\u52a8\u7740\u589e\u957f\uff1a\n<ul data-source-line=\"93-98\">\n<li data-source-line=\"93-93\">\u8ffd\u52a0\u9500\u552e\u3001\u4ea4\u53c9\u9500\u552e\u548c\u4f7f\u7528\u91cf\u589e\u52a0<\/li>\n<li data-source-line=\"94-94\">\u7b49\u7ea7\u5347\u7ea7\u548c\u9644\u52a0\u670d\u52a1<\/li>\n<li data-source-line=\"95-95\">B2B \u73af\u5883\u4e2d\u7684\u5ea7\u4f4d\u589e\u52a0<\/li>\n<li data-source-line=\"96-96\">\u6839\u636e\u529f\u80fd\u9700\u6c42\u89c4\u5212\u5347\u7ea7<\/li>\n<li data-source-line=\"97-98\">\u57fa\u4e8e\u4f7f\u7528\u60c5\u51b5\u7684\u8ba1\u8d39\u589e\u52a0<\/li>\n<\/ul>\n\u5f52\u56e0\u6a21\u578b\u5fc5\u987b\u8003\u8651\u8425\u9500\u5bf9\u8fd9\u4e9b\u6269\u5f20\u673a\u4f1a\u7684\u5f71\u54cd\uff0c\u6b63\u5982\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e5%ae%a2%e6%88%b7%e7%bb%88%e8%ba%ab%e4%bb%b7%e5%80%bc%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e4%b9%8b%e9%97%b4%e7%9a%84%e8%81%94%e7%b3%bb\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u4e0e\u8425\u9500\u5f52\u56e0\u4e4b\u95f4\u7684\u8054\u7cfb<\/a>.\n<h2 id=\"key-subscription-attribution-metrics-framework\" tabindex=\"-1\" data-source-line=\"101-101\"><span class=\"ez-toc-section\" id=\"Key_Subscription_Attribution_Metrics_Framework\"><\/span>\u5173\u952e\u8ba2\u9605\u5f52\u56e0\u6307\u6807\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u6709\u6548\u7684\u8ba2\u9605\u5f52\u56e0\u9700\u8981\u8ddf\u8e2a\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u4e2d\u7684\u7279\u5b9a\u6307\u6807\u3002\n<h3 id=\"acquisition-attribution-metrics\" tabindex=\"-1\" data-source-line=\"105-105\"><span class=\"ez-toc-section\" id=\"Acquisition_Attribution_Metrics\"><\/span>\u83b7\u53d6\u5f52\u56e0\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u867d\u7136\u83b7\u53d6\u5ba2\u6237\u53ea\u662f\u4e00\u4e2a\u5f00\u59cb\uff0c\u4f46\u8fd9\u4e9b\u6307\u6807\u4ecd\u7136\u5f88\u91cd\u8981\uff1a\n<h4 id=\"trial%2Fsign-up-attribution\" tabindex=\"-1\" data-source-line=\"109-109\"><span class=\"ez-toc-section\" id=\"TrialSign-Up_Attribution\"><\/span>\u8bd5\u7528\/\u6ce8\u518c\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8ffd\u8e2a\u8425\u9500\u5bf9\u521d\u59cb\u83b7\u53d6\u7684\u5f71\u54cd\uff1a\n<ol data-source-line=\"128-157\">\n<li data-source-line=\"128-133\">\n<strong>\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (CPA)<\/strong>\n<ul data-source-line=\"129-133\">\n<li data-source-line=\"129-129\">\u5b9a\u4e49\uff1a\u8425\u9500\u652f\u51fa\u9664\u4ee5\u65b0\u6ce8\u518c\/\u8bd5\u7528\u7528\u6237<\/li>\n<li data-source-line=\"130-130\">\u8ba2\u9605\u4e0a\u4e0b\u6587\uff1a\u57fa\u7ebf\u6548\u7387\u6307\u6807\uff0c\u4f46\u6ca1\u6709\u4fdd\u7559\u4e0a\u4e0b\u6587\u5219\u53d7\u5230\u9650\u5236<\/li>\n<li data-source-line=\"131-131\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\u8425\u9500\u603b\u652f\u51fa\u00f7\u5ba2\u6237\u83b7\u53d6\u6570\u91cf<\/li>\n<li data-source-line=\"132-133\">\u5f52\u56e0\u5e94\u7528\uff1a\u901a\u8fc7\u6e20\u9053\u3001\u8425\u9500\u6d3b\u52a8\u3001\u521b\u610f\u8fdb\u884c\u8ddf\u8e2a\uff0c\u4e86\u89e3\u83b7\u53d6\u6548\u7387<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"134-139\">\n<strong>\u514d\u8d39\u8bd5\u7528\u8d77\u59cb\u4ef7\u683c<\/strong>\n<ul data-source-line=\"135-139\">\n<li data-source-line=\"135-135\">\u5b9a\u4e49\uff1a\u5f00\u59cb\u514d\u8d39\u8bd5\u7528\u7684\u8bbf\u5ba2\u767e\u5206\u6bd4<\/li>\n<li data-source-line=\"136-136\">\u8ba2\u9605\u4e0a\u4e0b\u6587\uff1a\u5173\u952e\u7684\u6f0f\u6597\u9876\u90e8\u8f6c\u5316\u6307\u6807<\/li>\n<li data-source-line=\"137-137\">\u8ba1\u7b97\uff1a\u8bd5\u7528\u5f00\u59cb\u6b21\u6570\u00f7\u72ec\u7acb\u8bbf\u5ba2\u6570<\/li>\n<li data-source-line=\"138-139\">\u5f52\u56e0\u5e94\u7528\uff1a\u901a\u8fc7\u6d41\u91cf\u6765\u6e90\u8fdb\u884c\u8861\u91cf\uff0c\u8bc6\u522b\u9ad8\u8f6c\u5316\u6e20\u9053<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"140-145\">\n<strong>\u8bbf\u5ba2\u8bd5\u7528\u8f6c\u5316\u7387<\/strong>\n<ul data-source-line=\"141-145\">\n<li data-source-line=\"141-141\">\u5b9a\u4e49\uff1a\u4ece\u7f51\u7ad9\u8bbf\u95ee\u5230\u8bd5\u7528\u6ce8\u518c\u7684\u8f6c\u5316<\/li>\n<li data-source-line=\"142-142\">\u8ba2\u9605\u80cc\u666f\uff1a\u8861\u91cf\u8425\u9500\u5728\u6fc0\u53d1\u521d\u59cb\u5174\u8da3\u65b9\u9762\u7684\u6709\u6548\u6027<\/li>\n<li data-source-line=\"143-143\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\u8bd5\u7528\u6ce8\u518c\u4eba\u6570\u00f7\u8bbf\u5ba2\u603b\u6570<\/li>\n<li data-source-line=\"144-145\">\u5f52\u56e0\u5e94\u7528\uff1a\u8de8\u6e20\u9053\u6bd4\u8f83\u4ee5\u4f18\u5316\u83b7\u53d6\u76ee\u6807<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"146-151\">\n<strong>\u6d41\u91cf\u8d28\u91cf\u8bc4\u5206<\/strong>\n<ul data-source-line=\"147-151\">\n<li data-source-line=\"147-147\">\u5b9a\u4e49\uff1a\u8bbf\u5ba2\u53c2\u4e0e\u5ea6\u7684\u7efc\u5408\u6307\u6807<\/li>\n<li data-source-line=\"148-148\">\u8ba2\u9605\u80cc\u666f\uff1a\u53ef\u80fd\u7684\u8ba2\u9605\u8d28\u91cf\u7684\u65e9\u671f\u6307\u6807<\/li>\n<li data-source-line=\"149-149\">\u8ba1\u7b97\uff1a\u6839\u636e\u8df3\u51fa\u7387\u3001\u6bcf\u6b21\u4f1a\u8bdd\u7684\u9875\u9762\u6570\u3001\u4f1a\u8bdd\u65f6\u957f\u8ba1\u7b97\u52a0\u6743\u5206\u6570<\/li>\n<li data-source-line=\"150-151\">\u5f52\u56e0\u5e94\u7528\uff1a\u8bc6\u522b\u9ad8\u610f\u5411\u8bbf\u5ba2\u7684\u6765\u6e90\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u8bbf\u5ba2\u6570\u91cf<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"152-157\">\n<strong>\u6536\u8d2d\u56de\u6536\u671f\uff08\u9884\u8ba1\uff09<\/strong>\n<ul data-source-line=\"153-157\">\n<li data-source-line=\"153-153\">\u5b9a\u4e49\uff1a\u9884\u8ba1\u6536\u56de\u8d2d\u7f6e\u6210\u672c\u7684\u6708\u4efd<\/li>\n<li data-source-line=\"154-154\">\u8ba2\u9605\u80cc\u666f\uff1a\u5c06\u6536\u8d2d\u4e0e\u9884\u671f\u4ef7\u503c\u8054\u7cfb\u8d77\u6765<\/li>\n<li data-source-line=\"155-155\">\u8ba1\u7b97\u516c\u5f0f\uff1aCPA\u00f7\u6708\u8d21\u732e\u6bdb\u5229\u00d7\u9884\u4f30\u7559\u5b58\u7387<\/li>\n<li data-source-line=\"156-157\">\u5f52\u56e0\u5e94\u7528\uff1a\u66f4\u5168\u9762\u5730\u4e86\u89e3\u5ba2\u6237\u83b7\u53d6\u6e20\u9053\u7684\u4ef7\u503c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"activation-attribution-metrics\" tabindex=\"-1\" data-source-line=\"158-158\"><span class=\"ez-toc-section\" id=\"Activation_Attribution_Metrics\"><\/span>\u6fc0\u6d3b\u5f52\u56e0\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u6fc0\u6d3b\u2014\u2014\u6ce8\u518c\u540e\u7684\u6709\u610f\u4e49\u7684\u53c2\u4e0e\u2014\u2014\u5bf9\u4e8e\u8ba2\u9605\u6210\u529f\u81f3\u5173\u91cd\u8981\uff1a\n<h4 id=\"measuring-marketing's-impact-on-activation\" tabindex=\"-1\" data-source-line=\"162-162\"><span class=\"ez-toc-section\" id=\"Measuring_Marketings_Impact_on_Activation\"><\/span>\u8861\u91cf\u8425\u9500\u5bf9\u6fc0\u6d3b\u7684\u5f71\u54cd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8ffd\u8e2a\u8425\u9500\u5982\u4f55\u5f71\u54cd\u521d\u59cb\u53c2\u4e0e\u5ea6\uff1a\n<ol data-source-line=\"166-195\">\n<li data-source-line=\"166-171\">\n<strong>\u6309\u83b7\u53d6\u6765\u6e90\u5212\u5206\u7684\u6fc0\u6d3b\u7387<\/strong>\n<ul data-source-line=\"167-171\">\n<li data-source-line=\"167-167\">\u5b9a\u4e49\uff1a\u5b8c\u6210\u5173\u952e\u6fc0\u6d3b\u64cd\u4f5c\u7684\u6ce8\u518c\u7528\u6237\u7684\u767e\u5206\u6bd4<\/li>\n<li data-source-line=\"168-168\">\u8ba2\u9605\u73af\u5883\uff1a\u7559\u5b58\u7684\u5173\u952e\u9886\u5148\u6307\u6807<\/li>\n<li data-source-line=\"169-169\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\u6fc0\u6d3b\u7528\u6237\u6570\u00f7\u6ce8\u518c\u603b\u4eba\u6570<\/li>\n<li data-source-line=\"170-171\">\u5f52\u56e0\u5e94\u7528\uff1a\u8bc6\u522b\u63a8\u52a8\u53c2\u4e0e\u7528\u6237\u548c\u4f4e\u8d28\u91cf\u6ce8\u518c\u7684\u6e20\u9053<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"172-177\">\n<strong>\u6fc0\u6d3b\u65f6\u95f4<\/strong>\n<ul data-source-line=\"173-177\">\n<li data-source-line=\"173-173\">\u5b9a\u4e49\uff1a\u4ece\u6ce8\u518c\u5230\u5b8c\u6210\u5173\u952e\u6fc0\u6d3b\u4e8b\u4ef6\u7684\u5929\u6570<\/li>\n<li data-source-line=\"174-174\">\u8ba2\u9605\u80cc\u666f\uff1a\u66f4\u5feb\u7684\u6fc0\u6d3b\u901a\u5e38\u4e0e\u66f4\u9ad8\u7684\u7559\u5b58\u7387\u76f8\u5173<\/li>\n<li data-source-line=\"175-175\">\u8ba1\u7b97\uff1a\u6ce8\u518c\u548c\u6fc0\u6d3b\u4e8b\u4ef6\u4e4b\u95f4\u7684\u5e73\u5747\u5929\u6570<\/li>\n<li data-source-line=\"176-177\">\u5f52\u56e0\u5e94\u7528\uff1a\u8bc6\u522b\u4ea7\u751f\u5feb\u901f\u53c2\u4e0e\u7528\u6237\u7684\u6e20\u9053<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"178-183\">\n<strong>\u5165\u804c\u5b8c\u6210\u7387<\/strong>\n<ul data-source-line=\"179-183\">\n<li data-source-line=\"179-179\">\u5b9a\u4e49\uff1a\u5b8c\u6210\u5b8c\u6574\u5165\u804c\u6d41\u7a0b\u7684\u7528\u6237\u767e\u5206\u6bd4<\/li>\n<li data-source-line=\"180-180\">\u8ba2\u9605\u80cc\u666f\uff1a\u957f\u671f\u8ba2\u9605\u6210\u529f\u7684\u9884\u6d4b\u56e0\u7d20<\/li>\n<li data-source-line=\"181-181\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\u5b8c\u6210\u5165\u804c\u7684\u7528\u6237\u6570\u00f7\u6ce8\u518c\u603b\u4eba\u6570<\/li>\n<li data-source-line=\"182-183\">\u5f52\u56e0\u5e94\u7528\uff1a\u5c06\u8425\u9500\u8d44\u6e90\u4e0e\u7528\u6237\u5f15\u5bfc\u6210\u529f\u8054\u7cfb\u8d77\u6765<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"184-189\">\n<strong>\u529f\u80fd\u91c7\u7528\u901f\u5ea6<\/strong>\n<ul data-source-line=\"185-189\">\n<li data-source-line=\"185-185\">\u5b9a\u4e49\uff1a\u91c7\u7528\u6838\u5fc3\u4ea7\u54c1\u529f\u80fd\u7684\u901f\u5ea6<\/li>\n<li data-source-line=\"186-186\">\u8ba2\u9605\u80cc\u666f\uff1a\u65e9\u671f\u529f\u80fd\u53c2\u4e0e\u5ea6\u9884\u6d4b\u7559\u5b58\u7387<\/li>\n<li data-source-line=\"187-187\">\u8ba1\u7b97\uff1a\u524d x \u5929\u5185\u91c7\u7528\u7684\u529f\u80fd\u6570\u91cf<\/li>\n<li data-source-line=\"188-189\">\u5f52\u56e0\u5e94\u7528\uff1a\u8bc6\u522b\u63a8\u52a8\u529f\u80fd\u53c2\u4e0e\u7528\u6237\u7684\u8425\u9500\u6d3b\u52a8<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"190-195\">\n<strong>\u9996\u6b21\u4ef7\u503c\u5b9e\u73b0<\/strong>\n<ul data-source-line=\"191-195\">\n<li data-source-line=\"191-191\">\u5b9a\u4e49\uff1a\u4f53\u9a8c\u6838\u5fc3\u4ea7\u54c1\u4ef7\u503c\u7684\u65f6\u95f4<\/li>\n<li data-source-line=\"192-192\">\u8ba2\u9605\u73af\u5883\uff1a\u5173\u952e\u6ee1\u610f\u5ea6\u548c\u7559\u5b58\u9884\u6d4b\u56e0\u7d20<\/li>\n<li data-source-line=\"193-193\">\u8ba1\u7b97\uff1a\u8ddd\u79bb\u5173\u952e\u201c\u987f\u609f\u65f6\u523b\u201d\u6216\u4ef7\u503c\u91cc\u7a0b\u7891\u8fd8\u6709\u51e0\u5929<\/li>\n<li data-source-line=\"194-195\">\u5f52\u56e0\u5e94\u7528\uff1a\u9488\u5bf9\u80fd\u591f\u5feb\u901f\u53d1\u73b0\u4ef7\u503c\u7684\u7528\u6237\u63d0\u4f9b\u7684\u6e20\u9053\u8fdb\u884c\u4f18\u5316<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"conversion-attribution-metrics\" tabindex=\"-1\" data-source-line=\"196-196\"><span class=\"ez-toc-section\" id=\"Conversion_Attribution_Metrics\"><\/span>\u8f6c\u5316\u5f52\u56e0\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5bf9\u4e8e\u514d\u8d39\u589e\u503c\u6216\u514d\u8d39\u8bd5\u7528\u6a21\u5f0f\uff0c\u8f6c\u6362\u4e3a\u4ed8\u8d39\u81f3\u5173\u91cd\u8981\uff1a\n<h4 id=\"connecting-marketing-to-paid-conversion\" tabindex=\"-1\" data-source-line=\"200-200\"><span class=\"ez-toc-section\" id=\"Connecting_Marketing_to_Paid_Conversion\"><\/span>\u5c06\u8425\u9500\u4e0e\u4ed8\u8d39\u8f6c\u5316\u8054\u7cfb\u8d77\u6765<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8861\u91cf\u8425\u9500\u5bf9\u8bd5\u7528\u5230\u4ed8\u8d39\u8f6c\u53d8\u7684\u5f71\u54cd\uff1a\n<ol data-source-line=\"204-233\">\n<li data-source-line=\"204-209\">\n<strong>\u5404\u6e20\u9053\u8bd5\u7528\u5230\u4ed8\u8d39\u8f6c\u5316\u7387<\/strong>\n<ul data-source-line=\"205-209\">\n<li data-source-line=\"205-205\">\u5b9a\u4e49\uff1a\u8bd5\u7528\u8f6c\u5316\u4e3a\u4ed8\u8d39\u8ba2\u9605\u7684\u767e\u5206\u6bd4<\/li>\n<li data-source-line=\"206-206\">\u8ba2\u9605\u80cc\u666f\uff1a\u8861\u91cf\u7528\u6237\u83b7\u53d6\u8d28\u91cf\u7684\u7ec8\u6781\u6807\u51c6<\/li>\n<li data-source-line=\"207-207\">\u8ba1\u7b97\u65b9\u5f0f\uff1a\u4ed8\u8d39\u8f6c\u5316\u6b21\u6570 \u00f7 \u8bd5\u7528\u5f00\u59cb\u6b21\u6570<\/li>\n<li data-source-line=\"208-209\">\u5f52\u56e0\u5e94\u7528\uff1a\u6e20\u9053\u8d28\u91cf\u6bd4\u8f83\u7684\u57fa\u672c\u6307\u6807<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"210-215\">\n<strong>\u4ed8\u8d39\u8f6c\u5316\u901f\u5ea6<\/strong>\n<ul data-source-line=\"211-215\">\n<li data-source-line=\"211-211\">\u5b9a\u4e49\uff1a\u4ece\u8bd5\u7528\u5230\u4ed8\u8d39\u7684\u8f6c\u5316\u901f\u5ea6<\/li>\n<li data-source-line=\"212-212\">\u8ba2\u9605\u80cc\u666f\uff1a\u66f4\u5feb\u7684\u8f6c\u5316\u7387\u901a\u5e38\u610f\u5473\u7740\u66f4\u5f3a\u7684\u4ea7\u54c1\u5951\u5408\u5ea6<\/li>\n<li data-source-line=\"213-213\">\u8ba1\u7b97\uff1a\u4ece\u8bd5\u7528\u5f00\u59cb\u5230\u4ed8\u8d39\u8f6c\u5316\u7684\u5e73\u5747\u5929\u6570<\/li>\n<li data-source-line=\"214-215\">\u5f52\u56e0\u5e94\u7528\uff1a\u8bc6\u522b\u8f6c\u5316\u901f\u5ea6\u66f4\u5feb\u7684\u6e20\u9053<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"216-221\">\n<strong>\u521d\u6b65\u8ba1\u5212\u9009\u62e9<\/strong>\n<ul data-source-line=\"217-221\">\n<li data-source-line=\"217-217\">\u5b9a\u4e49\uff1a\u8f6c\u6362\u65f6\u6240\u9009\u8ba1\u5212\u7b49\u7ea7\u7684\u5206\u5e03<\/li>\n<li data-source-line=\"218-218\">\u8ba2\u9605\u80cc\u666f\uff1a\u66f4\u9ad8\u5c42\u7ea7\u5e26\u6765\u66f4\u76f4\u63a5\u7684\u4ef7\u503c<\/li>\n<li data-source-line=\"219-219\">\u8ba1\u7b97\uff1a\u6309\u65b9\u6848\u7ea7\u522b\u5212\u5206\u7684\u8f6c\u5316\u767e\u5206\u6bd4<\/li>\n<li data-source-line=\"220-221\">\u5f52\u56e0\u5e94\u7528\uff1a\u8bc6\u522b\u63a8\u52a8\u66f4\u9ad8\u4ef7\u503c\u521d\u59cb\u8ba2\u9605\u7684\u6765\u6e90<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"222-227\">\n<strong>\u9996\u6b21\u4ed8\u6b3e\u6210\u529f\u7387<\/strong>\n<ul data-source-line=\"223-227\">\n<li data-source-line=\"223-223\">\u5b9a\u4e49\uff1a\u8bd5\u7528\u540e\u9996\u6b21\u4ed8\u6b3e\u6210\u529f<\/li>\n<li data-source-line=\"224-224\">\u8ba2\u9605\u4e0a\u4e0b\u6587\uff1a\u8861\u91cf\u5408\u6cd5\u8f6c\u5316\u4e0e\u6709\u95ee\u9898\u7684\u8f6c\u5316<\/li>\n<li data-source-line=\"225-225\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\u9996\u6b21\u4ed8\u6b3e\u6210\u529f\u7387 \u00f7 \u603b\u8f6c\u5316\u5c1d\u8bd5\u6b21\u6570<\/li>\n<li data-source-line=\"226-227\">\u5f52\u56e0\u5e94\u7528\uff1a\u8bc6\u522b\u5b58\u5728\u652f\u4ed8\u95ee\u9898\u6216\u6b3a\u8bc8\u7684\u6e20\u9053<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"228-233\">\n<strong>\u6536\u8d2d\u6536\u5165\u6bd4 (ATR)<\/strong>\n<ul data-source-line=\"229-233\">\n<li data-source-line=\"229-229\">\u5b9a\u4e49\uff1a\u7b2c\u4e00\u4e2a\u6708\u6536\u5165\u4e0e\u8d2d\u7f6e\u6210\u672c\u7684\u6bd4\u8f83<\/li>\n<li data-source-line=\"230-230\">\u8ba2\u9605\u4e0a\u4e0b\u6587\uff1a\u5373\u65f6\u6295\u8d44\u56de\u62a5\u7387\u6307\u6807<\/li>\n<li data-source-line=\"231-231\">\u8ba1\u7b97\uff1a\u7b2c\u4e00\u4e2a\u6708\u6536\u5165\u00f7\u8d2d\u7f6e\u6210\u672c<\/li>\n<li data-source-line=\"232-233\">\u5f52\u56e0\u5e94\u7528\uff1a\u6bd4\u8f83\u8de8\u6e20\u9053\u7684\u5373\u65f6\u4ef7\u503c\u56de\u62a5<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"retention-attribution-metrics\" tabindex=\"-1\" data-source-line=\"234-234\"><span class=\"ez-toc-section\" id=\"Retention_Attribution_Metrics\"><\/span>\u7559\u5b58\u5f52\u56e0\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u7559\u5b58\u7387\u51b3\u5b9a\u4e86\u8ba2\u9605\u7684\u76c8\u5229\u80fd\u529b\uff0c\u5e76\u9700\u8981\u7279\u5b9a\u7684\u5f52\u56e0\u65b9\u6cd5\uff1a\n<h4 id=\"measuring-marketing-impact-on-retention\" tabindex=\"-1\" data-source-line=\"238-238\"><span class=\"ez-toc-section\" id=\"Measuring_Marketing_Impact_on_Retention\"><\/span>\u8861\u91cf\u8425\u9500\u5bf9\u7559\u5b58\u7684\u5f71\u54cd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8ffd\u8e2a\u83b7\u53d6\u6765\u6e90\u5982\u4f55\u5f71\u54cd\u957f\u671f\u4fdd\u7559\uff1a\n<ol data-source-line=\"242-271\">\n<li data-source-line=\"242-247\">\n<strong>\u5404\u6e20\u9053\u9996\u6708\u7559\u5b58\u7387<\/strong>\n<ul data-source-line=\"243-247\">\n<li data-source-line=\"243-243\">\u5b9a\u4e49\uff1a30 \u5929\u540e\u4ecd\u7136\u6d3b\u8dc3\u7684\u4ed8\u8d39\u7528\u6237\u767e\u5206\u6bd4<\/li>\n<li data-source-line=\"244-244\">\u8ba2\u9605\u80cc\u666f\uff1a\u957f\u671f\u7559\u5b58\u7684\u65e9\u671f\u6307\u6807<\/li>\n<li data-source-line=\"245-245\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\u7b2c 30 \u5929\u6d3b\u8dc3\u7528\u6237\u6570 \u00f7 \u521d\u59cb\u4ed8\u8d39\u8f6c\u5316\u6b21\u6570<\/li>\n<li data-source-line=\"246-247\">\u5f52\u56e0\u5e94\u7528\uff1a\u5173\u952e\u6e20\u9053\u8d28\u91cf\u6bd4\u8f83\u6307\u6807<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"248-253\">\n<strong>3\/6\/12\u4e2a\u6708\u7559\u5b58\u7387<\/strong>\n<ul data-source-line=\"249-253\">\n<li data-source-line=\"249-249\">\u5b9a\u4e49\uff1a\u5173\u952e\u91cc\u7a0b\u7891\u65f6\u671f\u7684\u7559\u5b58\u7387<\/li>\n<li data-source-line=\"250-250\">\u8ba2\u9605\u80cc\u666f\uff1a\u63ed\u793a\u957f\u671f\u5ba2\u6237\u8d28\u91cf<\/li>\n<li data-source-line=\"251-251\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\u671f\u672b\u6d3b\u8dc3\u7528\u6237\u6570\u00f7\u521d\u59cb\u7fa4\u7ec4\u89c4\u6a21<\/li>\n<li data-source-line=\"252-253\">\u5f52\u56e0\u5e94\u7528\uff1a\u5c06\u83b7\u53d6\u6765\u6e90\u4e0e\u957f\u671f\u884c\u4e3a\u8054\u7cfb\u8d77\u6765<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"254-259\">\n<strong>\u6309\u83b7\u53d6\u6765\u6e90\u5212\u5206\u7684\u6d41\u5931\u7387<\/strong>\n<ul data-source-line=\"255-259\">\n<li data-source-line=\"255-255\">\u5b9a\u4e49\uff1a\u6bcf\u6708\u53d6\u6d88\u8ba2\u9605\u7684\u8ba2\u9605\u8005\u767e\u5206\u6bd4<\/li>\n<li data-source-line=\"256-256\">\u8ba2\u9605\u73af\u5883\uff1a\u76f4\u63a5\u8861\u91cf\u5ba2\u6237\u4e0d\u6ee1\u610f\u5ea6<\/li>\n<li data-source-line=\"257-257\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\u671f\u5185\u53d6\u6d88\u8ba2\u9605\u4eba\u6570\u00f7\u671f\u521d\u8ba2\u9605\u4eba\u6570<\/li>\n<li data-source-line=\"258-259\">\u5f52\u56e0\u5e94\u7528\uff1a\u8bc6\u522b\u6709\u95ee\u9898\u7684\u83b7\u53d6\u6e20\u9053<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"260-265\">\n<strong>\u6309\u6e20\u9053\u5212\u5206\u7684\u7ec8\u8eab\u4ef7\u503c<\/strong>\n<ul data-source-line=\"261-265\">\n<li data-source-line=\"261-261\">\u5b9a\u4e49\uff1a\u5ba2\u6237\u5173\u7cfb\u751f\u547d\u5468\u671f\u5185\u7684\u603b\u5ba2\u6237\u4ef7\u503c<\/li>\n<li data-source-line=\"262-262\">\u8ba2\u9605\u80cc\u666f\uff1a\u8861\u91cf\u7528\u6237\u83b7\u53d6\u8d28\u91cf\u7684\u7ec8\u6781\u6807\u51c6<\/li>\n<li data-source-line=\"263-263\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165 \u00d7 \u5e73\u5747\u5ba2\u6237\u751f\u547d\u5468\u671f<\/li>\n<li data-source-line=\"264-265\">\u5f52\u56e0\u5e94\u7528\uff1a\u5ba2\u6237\u83b7\u53d6\u4f18\u5316\u7684\u6838\u5fc3\u6307\u6807<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"266-271\">\n<strong>LTV\uff1aCAC \u6bd4\u7387<\/strong>\n<ul data-source-line=\"267-271\">\n<li data-source-line=\"267-267\">\u5b9a\u4e49\uff1a\u751f\u547d\u5468\u671f\u4ef7\u503c\u4e0e\u8d2d\u7f6e\u6210\u672c\u7684\u6bd4\u8f83<\/li>\n<li data-source-line=\"268-268\">\u8ba2\u9605\u80cc\u666f\uff1a\u5173\u952e\u76c8\u5229\u80fd\u529b\u548c\u53ef\u6301\u7eed\u6027\u6307\u6807<\/li>\n<li data-source-line=\"269-269\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\u7ec8\u8eab\u4ef7\u503c\u00f7\u5ba2\u6237\u83b7\u53d6\u6210\u672c<\/li>\n<li data-source-line=\"270-271\">\u5f52\u56e0\u5e94\u7528\uff1a\u57fa\u672c\u6e20\u9053\u6bd4\u8f83\u6307\u6807<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"expansion-attribution-metrics\" tabindex=\"-1\" data-source-line=\"272-272\"><span class=\"ez-toc-section\" id=\"Expansion_Attribution_Metrics\"><\/span>\u6269\u5c55\u5f52\u56e0\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u6269\u5f20\u6536\u5165\u63a8\u52a8\u6210\u719f\u8ba2\u9605\u4e1a\u52a1\u7684\u589e\u957f\uff1a\n<h4 id=\"connecting-marketing-to-revenue-expansion\" tabindex=\"-1\" data-source-line=\"276-276\"><span class=\"ez-toc-section\" id=\"Connecting_Marketing_to_Revenue_Expansion\"><\/span>\u5c06\u8425\u9500\u4e0e\u6536\u5165\u6269\u5f20\u8054\u7cfb\u8d77\u6765<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8861\u91cf\u8425\u9500\u5bf9\u8ffd\u52a0\u9500\u552e\u548c\u589e\u957f\u7684\u5f71\u54cd\uff1a\n<ol data-source-line=\"280-309\">\n<li data-source-line=\"280-285\">\n<strong>\u6309\u83b7\u53d6\u6765\u6e90\u5212\u5206\u7684\u5347\u7ea7\u7387<\/strong>\n<ul data-source-line=\"281-285\">\n<li data-source-line=\"281-281\">\u5b9a\u4e49\uff1a\u5347\u7ea7\u8ba2\u9605\u7684\u7528\u6237\u767e\u5206\u6bd4<\/li>\n<li data-source-line=\"282-282\">\u8ba2\u9605\u80cc\u666f\uff1a\u5173\u952e\u7684\u6269\u5c55\u6536\u5165\u9a71\u52a8\u56e0\u7d20<\/li>\n<li data-source-line=\"283-283\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\u5347\u7ea7\u6570\u91cf\u00f7\u603b\u7528\u6237\u6570<\/li>\n<li data-source-line=\"284-285\">\u5f52\u56e0\u5e94\u7528\uff1a\u8bc6\u522b\u5e26\u6765\u5347\u7ea7\u503e\u5411\u7528\u6237\u7684\u6e20\u9053<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"286-291\">\n<strong>\u5e73\u5747\u6536\u5165\u6269\u5f20<\/strong>\n<ul data-source-line=\"287-291\">\n<li data-source-line=\"287-287\">\u5b9a\u4e49\uff1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6bcf\u4f4d\u5ba2\u6237\u7684\u6536\u5165\u589e\u52a0<\/li>\n<li data-source-line=\"288-288\">\u8ba2\u9605\u73af\u5883\uff1a\u8861\u91cf\u6269\u5927\u5ba2\u6237\u4ef7\u503c\u7684\u6807\u51c6<\/li>\n<li data-source-line=\"289-289\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\uff08\u5f53\u524d ARPU \u2013 \u521d\u59cb ARPU\uff09\u00f7 \u521d\u59cb ARPU<\/li>\n<li data-source-line=\"290-291\">\u5f52\u56e0\u5e94\u7528\uff1a\u8ffd\u8e2a\u4ea7\u751f\u4ef7\u503c\u4e0d\u65ad\u589e\u957f\u7684\u5ba2\u6237\u6e20\u9053<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"292-297\">\n<strong>\u5347\u7ea7\u65f6\u95f4<\/strong>\n<ul data-source-line=\"293-297\">\n<li data-source-line=\"293-293\">\u5b9a\u4e49\uff1a\u4ece\u9996\u6b21\u8ba2\u9605\u5230\u5347\u7ea7\u7684\u5e73\u5747\u6708\u4efd\u6570<\/li>\n<li data-source-line=\"294-294\">\u8ba2\u9605\u80cc\u666f\uff1a\u6269\u5f20\u6536\u5165\u7684\u901f\u5ea6<\/li>\n<li data-source-line=\"295-295\">\u8ba1\u7b97\uff1a\u9996\u6b21\u8d2d\u4e70\u548c\u9996\u6b21\u5347\u7ea7\u4e4b\u95f4\u7684\u5e73\u5747\u65f6\u95f4<\/li>\n<li data-source-line=\"296-297\">\u5f52\u56e0\u5e94\u7528\uff1a\u8bc6\u522b\u6269\u5f20\u6a21\u5f0f\u66f4\u5feb\u7684\u6e20\u9053<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"298-303\">\n<strong>\u6309\u6e20\u9053\u5212\u5206\u7684\u6269\u5c55 MRR<\/strong>\n<ul data-source-line=\"299-303\">\n<li data-source-line=\"299-299\">\u5b9a\u4e49\uff1a\u6765\u81ea\u73b0\u6709\u5ba2\u6237\u7684\u989d\u5916\u6bcf\u6708\u7ecf\u5e38\u6027\u6536\u5165<\/li>\n<li data-source-line=\"300-300\">\u8ba2\u9605\u80cc\u666f\uff1a\u9664\u4e86\u65b0\u6536\u8d2d\u4e4b\u5916\u7684\u5173\u952e\u589e\u957f\u6307\u6807<\/li>\n<li data-source-line=\"301-301\">\u8ba1\u7b97\uff1a\u73b0\u6709\u5ba2\u6237\u6240\u6709 MRR \u589e\u957f\u7684\u603b\u548c<\/li>\n<li data-source-line=\"302-303\">\u5f52\u56e0\u5e94\u7528\uff1a\u8ffd\u8e2a\u8425\u9500\u5bf9\u6269\u5c55\u6536\u5165\u7684\u5f71\u54cd<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"304-309\">\n<strong>\u51c0\u6536\u5165\u4fdd\u7559<\/strong>\n<ul data-source-line=\"305-309\">\n<li data-source-line=\"305-305\">\u5b9a\u4e49\uff1a\u73b0\u6709\u7fa4\u7ec4\u7684\u603b\u6536\u5165\u4e0e\u521d\u59cb\u4ef7\u503c\u7684\u6bd4\u8f83<\/li>\n<li data-source-line=\"306-306\">\u8ba2\u9605\u80cc\u666f\uff1a\u6269\u5c55\u51cf\u6d41\u5931\u7684\u7efc\u5408\u8861\u91cf\u6807\u51c6<\/li>\n<li data-source-line=\"307-307\">\u8ba1\u7b97\u65b9\u6cd5\uff1a\uff08\u8d77\u59cb MRR + \u6269\u5c55 MRR \u2013 \u6d41\u5931 MRR\uff09\u00f7 \u8d77\u59cb MRR<\/li>\n<li data-source-line=\"308-309\">\u5f52\u56e0\u5e94\u7528\uff1a\u589e\u957f\u7684\u7ec8\u6781\u6e20\u9053\u8d28\u91cf\u6307\u6807<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\u8fd9\u4e9b\u7efc\u5408\u6307\u6807\u521b\u5efa\u4e86\u4e00\u4e2a\u6846\u67b6\uff0c\u7528\u4e8e\u4e86\u89e3\u6574\u4e2a\u8ba2\u9605\u751f\u547d\u5468\u671f\u7684\u8425\u9500\u5f71\u54cd\uff0c\u8fdc\u8fdc\u8d85\u51fa\u6700\u521d\u7684\u6536\u8d2d\u3002\n<h2 id=\"attribution-models-for-subscription-businesses\" tabindex=\"-1\" data-source-line=\"312-312\"><span class=\"ez-toc-section\" id=\"Attribution_Models_for_Subscription_Businesses\"><\/span>\u8ba2\u9605\u4e1a\u52a1\u7684\u5f52\u56e0\u6a21\u578b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u9664\u4e86\u6307\u6807\u4e4b\u5916\uff0c\u8ba2\u9605\u4e1a\u52a1\u8fd8\u9700\u8981\u4e13\u95e8\u7684\u5f52\u56e0\u6a21\u578b\u6765\u6ee1\u8db3\u5176\u72ec\u7279\u7684\u9700\u6c42\u3002\n<h3 id=\"extended-attribution-windows\" tabindex=\"-1\" data-source-line=\"316-316\"><span class=\"ez-toc-section\" id=\"Extended_Attribution_Windows\"><\/span>\u6269\u5c55\u5f52\u56e0\u7a97\u53e3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u4f20\u7edf\u7684\u5f52\u56e0\u7a97\u53e3\u5bf9\u4e8e\u8ba2\u9605\u4e1a\u52a1\u800c\u8a00\u662f\u4e0d\u591f\u7684\uff1a\n<h4 id=\"lifecycle-based-attribution-periods\" tabindex=\"-1\" data-source-line=\"320-320\"><span class=\"ez-toc-section\" id=\"Lifecycle-Based_Attribution_Periods\"><\/span>\u57fa\u4e8e\u751f\u547d\u5468\u671f\u7684\u5f52\u56e0\u671f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5f52\u56e0\u65f6\u95f4\u8303\u56f4\u5fc5\u987b\u4e0e\u4e1a\u52a1\u73b0\u5b9e\u76f8\u7b26\uff1a\n<ul data-source-line=\"323-327\">\n<li data-source-line=\"323-323\"><strong>\u8bd5\u7528\u671f\u5f52\u56e0<\/strong>\uff1a\u6db5\u76d6\u514d\u8d39\u8bd5\u7528\u671f\uff08\u901a\u5e38\u4e3a 7-30 \u5929\uff09<\/li>\n<li data-source-line=\"324-324\"><strong>\u521d\u59cb\u8ba2\u9605\u5f52\u56e0<\/strong>\uff1a\u7b2c\u4e00\u4e2a\u8ba2\u9605\u671f\uff0830-90\u5929\uff09<\/li>\n<li data-source-line=\"325-325\"><strong>\u4e2d\u671f\u5f52\u56e0<\/strong>\uff1a\u8ba2\u9605\u7684\u524d 6-12 \u4e2a\u6708<\/li>\n<li data-source-line=\"326-327\"><strong>\u957f\u671f\u5f52\u56e0<\/strong>\uff1a\u5ef6\u957f 18-36 \u4e2a\u6708\u7684\u7a97\u53e3\u671f<\/li>\n<\/ul>\n<h4 id=\"implementation-approaches\" tabindex=\"-1\" data-source-line=\"328-328\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches\"><\/span>\u5b9e\u65bd\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u6269\u5c55\u5f52\u56e0\u7684\u5b9e\u7528\u65b9\u6cd5\uff1a\n<ol data-source-line=\"331-336\">\n<li data-source-line=\"331-331\"><strong>\u57fa\u4e8e\u7fa4\u7ec4\u7684\u5f52\u56e0<\/strong>\uff1a\u8ddf\u8e2a\u4e00\u6bb5\u65f6\u95f4\u5185\u6ce8\u518c\u7fa4\u7ec4\u7684\u8425\u9500\u7ee9\u6548<\/li>\n<li data-source-line=\"332-332\"><strong>\u6eda\u52a8\u7a97\u53e3\u5206\u6790<\/strong>\uff1a\u968f\u7740\u66f4\u591a\u6570\u636e\u53ef\u7528\uff0c\u66f4\u65b0\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"333-333\"><strong>\u91cc\u7a0b\u7891\u5f52\u56e0<\/strong>\uff1a\u8861\u91cf\u751f\u547d\u5468\u671f\u5173\u952e\u70b9\u7684\u8425\u9500\u5f71\u54cd<\/li>\n<li data-source-line=\"334-334\"><strong>\u591a\u9636\u6bb5\u5f52\u56e0<\/strong>\uff1a\u4e0d\u540c\u751f\u547d\u5468\u671f\u9636\u6bb5\u7684\u4e0d\u540c\u6a21\u578b<\/li>\n<li data-source-line=\"335-336\"><strong>\u6301\u7eed\u5f52\u56e0<\/strong>\uff1a\u6301\u7eed\u6d4b\u91cf\u5ba2\u6237\u751f\u547d\u5468\u671f<\/li>\n<\/ol>\n\u6269\u5c55\u5f52\u56e0\u7a97\u53e3\u5c06\u5728\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e5%ae%9e%e6%97%b6%e4%bc%98%e5%8c%96%e5%b9%bf%e5%91%8a%e6%94%af%e5%87%ba\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u5229\u7528\u8425\u9500\u5f52\u56e0\u5b9e\u65f6\u4f18\u5316\u5e7f\u544a\u652f\u51fa<\/a>\u00a0\u540c\u65f6\u6ee1\u8db3\u77ed\u671f\u548c\u957f\u671f\u6d4b\u91cf\u7684\u9700\u8981\u3002\n<h3 id=\"weighted-conversion-models\" tabindex=\"-1\" data-source-line=\"339-339\"><span class=\"ez-toc-section\" id=\"Weighted_Conversion_Models\"><\/span>\u52a0\u6743\u8f6c\u5316\u6a21\u578b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5e76\u975e\u6240\u6709\u8ba2\u9605\u8f6c\u6362\u90fd\u80fd\u5e26\u6765\u540c\u7b49\u4ef7\u503c\uff0c\u9700\u8981\u91c7\u53d6\u52a0\u6743\u65b9\u6cd5\uff1a\n<h4 id=\"value-based-conversion-weighting\" tabindex=\"-1\" data-source-line=\"343-343\"><span class=\"ez-toc-section\" id=\"Value-Based_Conversion_Weighting\"><\/span>\u57fa\u4e8e\u4ef7\u503c\u7684\u8f6c\u5316\u52a0\u6743<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8003\u8651\u4e0d\u540c\u8f6c\u5316\u4ef7\u503c\u7684\u5f52\u56e0\u6a21\u578b\uff1a\n<ol data-source-line=\"346-351\">\n<li data-source-line=\"346-346\"><strong>\u8ba1\u5212\u5c42\u7ea7\u6743\u91cd<\/strong>\uff1a\u4f18\u8d28\u8f6c\u5316\u7684\u5f52\u56e0\u4fe1\u7528\u66f4\u9ad8<\/li>\n<li data-source-line=\"347-347\"><strong>\u9884\u6d4b LTV \u6743\u91cd<\/strong>\uff1a\u57fa\u4e8e\u9884\u671f\u751f\u547d\u5468\u671f\u4ef7\u503c\u7684\u5f52\u56e0<\/li>\n<li data-source-line=\"348-348\"><strong>\u5408\u540c\u671f\u9650\u52a0\u6743<\/strong>: \u521d\u59cb\u627f\u8bfa\u8d8a\u957f\uff0c\u4ef7\u503c\u8d8a\u9ad8<\/li>\n<li data-source-line=\"349-349\"><strong>\u6fc0\u6d3b\u8d28\u91cf\u52a0\u6743<\/strong>\uff1a\u5c06\u8f6c\u5316\u7387\u4e0e\u6fc0\u6d3b\u6307\u6807\u76f8\u7ed3\u5408<\/li>\n<li data-source-line=\"350-351\"><strong>\u4ed8\u6b3e\u65b9\u5f0f\u6743\u91cd<\/strong>\uff1a\u8c03\u6574\u4ed8\u6b3e\u5b89\u5168\u6027\u548c\u91cd\u590d\u6027<\/li>\n<\/ol>\n<h4 id=\"implementation-example\" tabindex=\"-1\" data-source-line=\"352-352\"><span class=\"ez-toc-section\" id=\"Implementation_Example\"><\/span>\u5b9e\u73b0\u793a\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u5a92\u4f53\u8ba2\u9605\u4e1a\u52a1\u5b9e\u73b0\u4e86\u52a0\u6743\u8f6c\u5316\uff1a\n<ul data-source-line=\"355-359\">\n<li data-source-line=\"355-355\">\u57fa\u7840\u5c42\u7ea7\u8f6c\u6362\uff1a1.0x \u4ef7\u503c\u6743\u91cd<\/li>\n<li data-source-line=\"356-356\">\u9ad8\u7ea7\u7b49\u7ea7\u8f6c\u6362\uff1a2.5 \u500d\u4ef7\u503c\u6743\u91cd<\/li>\n<li data-source-line=\"357-357\">\u5e74\u5ea6\u8ba2\u9605\uff1a\u4ef7\u503c\u6743\u91cd\u4e3a\u6708\u5ea6\u7684 3.0 \u500d<\/li>\n<li data-source-line=\"358-359\">\u6fc0\u6d3b\u7528\u6237\uff08\u7b2c\u4e00\u5468\u4f7f\u7528 3 \u6b21\u4ee5\u4e0a\uff09\uff1a1.5 \u500d\u9644\u52a0\u4ef7\u503c\u4e58\u6570<\/li>\n<\/ul>\n\u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u6839\u636e\u5b9e\u9645\u5546\u4e1a\u4ef7\u503c\u521b\u5efa\u66f4\u51c6\u786e\u7684\u5f52\u56e0\uff0c\u800c\u4e0d\u662f\u5e73\u7b49\u5bf9\u5f85\u6240\u6709\u8f6c\u5316\u3002\n<h3 id=\"retention-adjusted-attribution\" tabindex=\"-1\" data-source-line=\"362-362\"><span class=\"ez-toc-section\" id=\"Retention-Adjusted_Attribution\"><\/span>\u7559\u5b58\u8c03\u6574\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5c06\u7559\u5b58\u6570\u636e\u7eb3\u5165\u5f52\u56e0\u8ba1\u7b97\u7684\u6a21\u578b\uff1a\n<h4 id=\"approaches-for-retention-attribution\" tabindex=\"-1\" data-source-line=\"366-366\"><span class=\"ez-toc-section\" id=\"Approaches_for_Retention_Attribution\"><\/span>\u7559\u5b58\u5f52\u56e0\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u6709\u51e0\u79cd\u65b9\u6cd5\u53ef\u4ee5\u5c06\u83b7\u53d6\u4e0e\u4fdd\u7559\u8054\u7cfb\u8d77\u6765\uff1a\n<ol data-source-line=\"369-374\">\n<li data-source-line=\"369-369\"><strong>\u7fa4\u7ec4\u7559\u5b58\u56e0\u5b50<\/strong>\uff1a\u6839\u636e\u957f\u671f\u7fa4\u7ec4\u7559\u5b58\u8c03\u6574\u5f52\u56e0<\/li>\n<li data-source-line=\"370-370\"><strong>\u9884\u6d4b\u5ba2\u6237\u6d41\u5931\u6a21\u578b<\/strong>\uff1a\u5229\u7528\u65e9\u671f\u6307\u6807\u9884\u6d4b\u6765\u6e90\u7559\u5b58\u7387<\/li>\n<li data-source-line=\"371-371\"><strong>\u751f\u5b58\u5206\u6790<\/strong>\uff1a\u9884\u6d4b\u5ba2\u6237\u5bff\u547d\u7684\u7edf\u8ba1\u6a21\u578b<\/li>\n<li data-source-line=\"372-372\"><strong>\u987a\u5e8f\u591a\u70b9\u89e6\u63a7\u5f52\u56e0<\/strong>\uff1a\u5c06\u8d2d\u4e70\u524d\u7684\u63a5\u89e6\u70b9\u4e0e\u8d2d\u4e70\u540e\u7684\u4fdd\u7559\u8054\u7cfb\u8d77\u6765<\/li>\n<li data-source-line=\"373-374\"><strong>\u591a\u9636\u6bb5\u6f0f\u6597\u5f52\u56e0<\/strong>\uff1a\u83b7\u53d6\u5ba2\u6237\u548c\u7559\u5b58\u5ba2\u6237\u91c7\u7528\u4e0d\u540c\u7684\u5f52\u56e0\u6a21\u578b<\/li>\n<\/ol>\n<h4 id=\"implementation-example-1\" tabindex=\"-1\" data-source-line=\"375-375\"><span class=\"ez-toc-section\" id=\"Implementation_Example-2\"><\/span>\u5b9e\u73b0\u793a\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6 SaaS \u516c\u53f8\u5b9e\u65bd\u7559\u5b58\u8c03\u6574\u5f52\u56e0\uff1a\n<ul data-source-line=\"378-383\">\n<li data-source-line=\"378-378\">\u6839\u636e 30% \u9996\u6708\u4ef7\u503c\u8fdb\u884c\u521d\u59cb\u6e20\u9053\u5f52\u56e0<\/li>\n<li data-source-line=\"379-379\">\u5f52\u56e0\u6a21\u578b\u6bcf\u6708\u6839\u636e\u5b9e\u9645\u7559\u5b58\u6570\u636e\u8fdb\u884c\u66f4\u65b0<\/li>\n<li data-source-line=\"380-380\">\u5305\u542b 12 \u4e2a\u6708\u4fdd\u7559\u671f\u7684\u957f\u671f\u6e20\u9053\u4ef7\u503c\u8ba1\u7b97<\/li>\n<li data-source-line=\"381-381\">\u6839\u636e 6 \u4e2a\u6708\u9884\u8ba1 LTV \u505a\u51fa\u8425\u9500\u4f18\u5316\u51b3\u7b56<\/li>\n<li data-source-line=\"382-383\">\u6839\u636e\u7559\u5b58\u7387\u8c03\u6574\u7684\u6295\u8d44\u56de\u62a5\u7387 (ROI) \u51b3\u5b9a\u6e20\u9053\u9884\u7b97\u5206\u914d<\/li>\n<\/ul>\n\u8fd9\u79cd\u65b9\u6cd5\u5c06\u5373\u65f6\u83b7\u53d6\u4e0e\u957f\u671f\u4fdd\u7559\u7ed3\u679c\u8054\u7cfb\u8d77\u6765\uff0c\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u8425\u9500\u51b3\u7b56\u3002\n<h3 id=\"hybrid-attribution-for-subscription-lifecycle\" tabindex=\"-1\" data-source-line=\"386-386\"><span class=\"ez-toc-section\" id=\"Hybrid_Attribution_for_Subscription_Lifecycle\"><\/span>\u8ba2\u9605\u751f\u547d\u5468\u671f\u7684\u6df7\u5408\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u6210\u719f\u7684\u8ba2\u9605\u4e1a\u52a1\u5b9e\u65bd\u591a\u79cd\u4e92\u8865\u7684\u5f52\u56e0\u65b9\u6cd5\uff1a\n<h4 id=\"multi-model-attribution-framework\" tabindex=\"-1\" data-source-line=\"390-390\"><span class=\"ez-toc-section\" id=\"Multi-Model_Attribution_Framework\"><\/span>\u591a\u6a21\u578b\u5f52\u56e0\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u7ed3\u5408\u591a\u79cd\u65b9\u6cd5\u8fdb\u884c\u5168\u9762\u6d4b\u91cf\uff1a\n<ol data-source-line=\"393-398\">\n<li data-source-line=\"393-393\"><strong>\u63a5\u89e6\u70b9\u5f52\u56e0<\/strong>\uff1a\u4f20\u7edf\u7684\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\u4e8e\u5ba2\u6237\u83b7\u53d6<\/li>\n<li data-source-line=\"394-394\"><strong>\u7559\u5b58\u5f52\u56e0<\/strong>\uff1a\u4fdd\u7559\u8425\u9500\u7684\u72ec\u7acb\u6a21\u578b<\/li>\n<li data-source-line=\"395-395\"><strong>\u53c2\u4e0e\u5ea6\u5f52\u56e0<\/strong>\uff1a\u5c06\u8425\u9500\u4e0e\u4ea7\u54c1\u4f7f\u7528\u8054\u7cfb\u8d77\u6765\u7684\u6a21\u578b<\/li>\n<li data-source-line=\"396-396\"><strong>\u6269\u5c55\u5f52\u56e0<\/strong>\uff1a\u8ffd\u52a0\u9500\u552e\/\u4ea4\u53c9\u9500\u552e\u6d3b\u52a8\u7684\u5177\u4f53\u5f52\u56e0<\/li>\n<li data-source-line=\"397-398\"><strong>\u5168\u751f\u547d\u5468\u671f\u5f52\u56e0<\/strong>\uff1a\u6db5\u76d6\u6240\u6709\u9636\u6bb5\u7684\u7efc\u5408\u6a21\u578b<\/li>\n<\/ol>\n<h4 id=\"implementation-approaches-1\" tabindex=\"-1\" data-source-line=\"399-399\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches-2\"><\/span>\u5b9e\u65bd\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u6df7\u5408\u5f52\u56e0\u7684\u5b9e\u9645\u5b9e\u73b0\uff1a\n<ol data-source-line=\"402-407\">\n<li data-source-line=\"402-402\"><strong>\u5206\u6bb5\u5f52\u56e0<\/strong>\uff1a\u83b7\u53d6\u8425\u9500\u4e0e\u7559\u5b58\u8425\u9500\u7684\u4e0d\u540c\u6a21\u5f0f<\/li>\n<li data-source-line=\"403-403\"><strong>\u987a\u5e8f\u5f52\u56e0<\/strong>\uff1a\u5728\u751f\u547d\u5468\u671f\u9636\u6bb5\u4e4b\u95f4\u4f20\u9012\u5f52\u56e0\u6570\u636e<\/li>\n<li data-source-line=\"404-404\"><strong>\u5e73\u884c\u5f52\u56e0<\/strong>\uff1a\u540c\u65f6\u8fd0\u884c\u591a\u4e2a\u6a21\u578b\u4ee5\u5b9e\u73b0\u4e0d\u540c\u76ee\u7684<\/li>\n<li data-source-line=\"405-405\"><strong>\u52a0\u6743\u7ec4\u5408\u5f52\u56e0<\/strong>\uff1a\u5177\u6709\u76f8\u4f4d\u7279\u5b9a\u52a0\u6743\u7684\u7edf\u4e00\u6a21\u578b<\/li>\n<li data-source-line=\"406-407\"><strong>\u52a8\u6001\u5f52\u56e0<\/strong>\uff1a\u6839\u636e\u5ba2\u6237\u751f\u547d\u5468\u671f\u9636\u6bb5\u8c03\u6574\u7684\u6a21\u578b<\/li>\n<\/ol>\n\u8fd9\u79cd\u591a\u65b9\u9762\u7684\u65b9\u6cd5\u63d0\u4f9b\u4e86\u6574\u4e2a\u8ba2\u9605\u751f\u547d\u5468\u671f\u4e2d\u8425\u9500\u5f71\u54cd\u7684\u6700\u5168\u9762\u89c6\u56fe\uff0c\u540c\u65f6\u89e3\u51b3\u4e86\u5728\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5e38\u89c1\u7684\u8425\u9500\u5f52\u56e0\u9519\u8bef\u53ca\u5176\u907f\u514d\u65b9\u6cd5<\/a>.\n<h2 id=\"implementation-framework-for-subscription-attribution\" tabindex=\"-1\" data-source-line=\"410-410\"><span class=\"ez-toc-section\" id=\"Implementation_Framework_for_Subscription_Attribution\"><\/span>\u8ba2\u9605\u5f52\u56e0\u7684\u5b9e\u73b0\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5bf9\u8ba2\u9605\u4e1a\u52a1\u5b9e\u65bd\u6709\u6548\u7684\u5f52\u56e0\u9700\u8981\u7cfb\u7edf\u7684\u65b9\u6cd5\u3002\n<h3 id=\"data-requirements-and-integration\" tabindex=\"-1\" data-source-line=\"414-414\"><span class=\"ez-toc-section\" id=\"Data_Requirements_and_Integration\"><\/span>\u6570\u636e\u9700\u6c42\u4e0e\u96c6\u6210<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u7efc\u5408\u8ba2\u9605\u5f52\u56e0\u5177\u6709\u7279\u5b9a\u7684\u6570\u636e\u9700\u6c42\uff1a\n<h4 id=\"essential-data-sources\" tabindex=\"-1\" data-source-line=\"418-418\"><span class=\"ez-toc-section\" id=\"Essential_Data_Sources\"><\/span>\u91cd\u8981\u6570\u636e\u6e90<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u6709\u6548\u5f52\u56e0\u6240\u9700\u8fde\u63a5\u7684\u5173\u952e\u6570\u636e\uff1a\n<ol data-source-line=\"421-426\">\n<li data-source-line=\"421-421\"><strong>\u8425\u9500\u6d3b\u52a8\u6570\u636e<\/strong>\uff1a\u5e7f\u544a\u5e73\u53f0\u3001\u5e7f\u544a\u6d3b\u52a8\u53c2\u6570\u3001\u63a5\u89e6\u70b9\u8ddf\u8e2a<\/li>\n<li data-source-line=\"422-422\"><strong>\u8ba2\u9605\u7ba1\u7406\u7cfb\u7edf<\/strong>\uff1a\u6ce8\u518c\u3001\u8f6c\u5316\u3001\u8ba1\u5212\u8be6\u60c5\u3001\u8ba1\u8d39\u4e8b\u4ef6<\/li>\n<li data-source-line=\"423-423\"><strong>\u4ea7\u54c1\u4f7f\u7528\u60c5\u51b5\u5206\u6790<\/strong>\uff1a\u53c2\u4e0e\u5ea6\u6307\u6807\u3001\u529f\u80fd\u91c7\u7528\u7387\u3001\u6d3b\u52a8\u6c34\u5e73<\/li>\n<li data-source-line=\"424-424\"><strong>\u5ba2\u6237\u6570\u636e\u5e93<\/strong>\uff1a\u7528\u6237\u8d44\u6599\u3001\u6c9f\u901a\u5386\u53f2\u3001\u652f\u6301\u4e92\u52a8<\/li>\n<li data-source-line=\"425-426\"><strong>\u91d1\u878d\u7cfb\u7edf<\/strong>\uff1a\u6536\u5165\u6570\u636e\u3001\u4ed8\u6b3e\u5904\u7406\u3001\u9000\u6b3e\u3001\u8d37\u8bb0<\/li>\n<\/ol>\n<h4 id=\"identity-resolution-requirements\" tabindex=\"-1\" data-source-line=\"427-427\"><span class=\"ez-toc-section\" id=\"Identity_Resolution_Requirements\"><\/span>\u8eab\u4efd\u89e3\u6790\u8981\u6c42<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5728\u6574\u4e2a\u8ba2\u9605\u8fc7\u7a0b\u4e2d\u8fde\u63a5\u7528\u6237\uff1a\n<ol data-source-line=\"430-435\">\n<li data-source-line=\"430-430\"><strong>\u8f6c\u5316\u524d\u8ddf\u8e2a<\/strong>\uff1a\u4f7f\u7528\u6301\u4e45\u6807\u8bc6\u7b26\u8ddf\u8e2a\u533f\u540d\u8bbf\u5ba2<\/li>\n<li data-source-line=\"431-431\"><strong>\u8bd5\u7528\u5230\u4ed8\u8d39\u8fde\u63a5<\/strong>\uff1a\u5728\u8f6c\u53d8\u8fc7\u7a0b\u4e2d\u4fdd\u6301\u8eab\u4efd<\/li>\n<li data-source-line=\"432-432\"><strong>\u8de8\u8bbe\u5907\u8eab\u4efd<\/strong>\uff1a\u8de8\u591a\u79cd\u8bbe\u5907\u8bc6\u522b\u7528\u6237<\/li>\n<li data-source-line=\"433-433\"><strong>\u533f\u540d\u5230\u5df2\u77e5\u7684\u8f6c\u53d8<\/strong>\uff1a\u5c06\u6ce8\u518c\u524d\u884c\u4e3a\u4e0e\u7528\u6237\u8d26\u6237\u5173\u8054<\/li>\n<li data-source-line=\"434-435\"><strong>\u957f\u671f\u8eab\u4efd\u6301\u4e45\u6027<\/strong>\uff1a\u957f\u671f\u4fdd\u6301\u4e00\u81f4\u7684\u8ddf\u8e2a<\/li>\n<\/ol>\n<h4 id=\"integration-architecture\" tabindex=\"-1\" data-source-line=\"436-436\"><span class=\"ez-toc-section\" id=\"Integration_Architecture\"><\/span>\u96c6\u6210\u67b6\u6784<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8ba2\u9605\u5f52\u56e0\u7684\u6280\u672f\u65b9\u6cd5\uff1a\n<ol data-source-line=\"439-444\">\n<li data-source-line=\"439-439\"><strong>\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff08CDP\uff09<\/strong>\uff1a\u8fde\u63a5\u6240\u6709\u8ba2\u9605\u6570\u636e\u7684\u4e2d\u592e\u67a2\u7ebd<\/li>\n<li data-source-line=\"440-440\"><strong>\u6570\u636e\u4ed3\u5e93\u5b9e\u65bd<\/strong>\uff1a\u8425\u9500\u548c\u8ba2\u9605\u6570\u636e\u7684\u7edf\u4e00\u5b58\u50a8\u5e93<\/li>\n<li data-source-line=\"441-441\"><strong>\u4e8b\u4ef6\u6d41\u67b6\u6784<\/strong>\uff1a\u5b9e\u65f6\u4e8b\u4ef6\u5f52\u56e0\u5904\u7406<\/li>\n<li data-source-line=\"442-442\"><strong>\u57fa\u4e8e API \u7684\u96c6\u6210<\/strong>\uff1a\u8425\u9500\u548c\u8ba2\u9605\u7cfb\u7edf\u4e4b\u95f4\u7684\u76f4\u63a5\u8fde\u63a5<\/li>\n<li data-source-line=\"443-444\"><strong>\u8eab\u4efd\u56fe\u8c31\u5f00\u53d1<\/strong>\uff1a\u5efa\u7acb\u5168\u9762\u7684\u7528\u6237\u8eab\u4efd\u8fde\u63a5<\/li>\n<\/ol>\n\u6b64\u6570\u636e\u57fa\u7840\u5bf9\u4e8e\u6574\u4e2a\u8ba2\u9605\u751f\u547d\u5468\u671f\u7684\u51c6\u786e\u5f52\u56e0\u81f3\u5173\u91cd\u8981\uff0c\u5e76\u7279\u522b\u8003\u8651\u79fb\u52a8\u5e94\u7528\u7528\u6237\u65c5\u7a0b\uff0c\u5982\u4e0b\u6240\u8ff0\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u79fb\u52a8\u5e94\u7528\u7684\u8425\u9500\u5f52\u56e0\uff1a\u8ffd\u8e2a\u7528\u6237\u65c5\u7a0b<\/a>.\n<h3 id=\"measurement-and-reporting-framework\" tabindex=\"-1\" data-source-line=\"447-447\"><span class=\"ez-toc-section\" id=\"Measurement_and_Reporting_Framework\"><\/span>\u6d4b\u91cf\u548c\u62a5\u544a\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u8ba2\u9605\u5f52\u56e0\u6d1e\u5bdf\uff1a\n<h4 id=\"key-reporting-dimensions\" tabindex=\"-1\" data-source-line=\"451-451\"><span class=\"ez-toc-section\" id=\"Key_Reporting_Dimensions\"><\/span>\u5173\u952e\u62a5\u544a\u7ef4\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8ba2\u9605\u5f52\u56e0\u62a5\u544a\u7684\u5173\u952e\u7ef4\u5ea6\uff1a\n<ol data-source-line=\"454-459\">\n<li data-source-line=\"454-454\"><strong>\u83b7\u53d6\u6e20\u9053\/\u6d3b\u52a8<\/strong>\uff1a\u6d41\u91cf\u6765\u6e90\u548c\u5e7f\u544a\u7cfb\u5217\u8be6\u60c5<\/li>\n<li data-source-line=\"455-455\"><strong>\u8ba2\u9605\u8ba1\u5212\u7c7b\u578b<\/strong>\uff1a\u6309\u8ba1\u5212\u7ea7\u522b\u548c\u627f\u8bfa\u8fdb\u884c\u533a\u5206<\/li>\n<li data-source-line=\"456-456\"><strong>\u7fa4\u7ec4\u65f6\u671f<\/strong>\uff1a\u6309\u6ce8\u518c\u6216\u8f6c\u5316\u65f6\u95f4\u8303\u56f4\u5206\u7ec4<\/li>\n<li data-source-line=\"457-457\"><strong>\u5ba2\u6237\u7ec6\u5206<\/strong>\uff1a\u4eba\u53e3\u7edf\u8ba1\u3001\u4f01\u4e1a\u7edf\u8ba1\u6216\u884c\u4e3a\u7ec6\u5206<\/li>\n<li data-source-line=\"458-459\"><strong>\u751f\u547d\u5468\u671f\u9636\u6bb5<\/strong>\uff1a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u5f53\u524d\u4f4d\u7f6e<\/li>\n<\/ol>\n<h4 id=\"essential-report-types\" tabindex=\"-1\" data-source-line=\"460-460\"><span class=\"ez-toc-section\" id=\"Essential_Report_Types\"><\/span>\u57fa\u672c\u62a5\u544a\u7c7b\u578b<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8ba2\u9605\u5f52\u56e0\u7684\u6838\u5fc3\u62a5\u544a\uff1a\n<ol data-source-line=\"463-468\">\n<li data-source-line=\"463-463\"><strong>\u6536\u8d2d\u8d28\u91cf\u62a5\u544a<\/strong>\uff1a\u8d85\u8d8a\u7b80\u5355\u97f3\u91cf\u7684\u6e20\u9053\u8868\u73b0<\/li>\n<li data-source-line=\"464-464\"><strong>\u7fa4\u7ec4\u8868\u73b0\u5206\u6790<\/strong>\uff1a\u6309\u83b7\u53d6\u6765\u6e90\u5212\u5206\u7684\u957f\u671f\u884c\u4e3a<\/li>\n<li data-source-line=\"465-465\"><strong>LTV \u9884\u6d4b\u4eea\u8868\u677f<\/strong>\uff1a\u6309\u8425\u9500\u6765\u6e90\u4f30\u7b97\u7684\u7ec8\u8eab\u4ef7\u503c<\/li>\n<li data-source-line=\"466-466\"><strong>\u4fdd\u7559\u8870\u51cf\u5206\u6790<\/strong>\uff1a\u6309\u83b7\u53d6\u6e20\u9053\u5212\u5206\u7684\u5ba2\u6237\u6d41\u5931\u6a21\u5f0f<\/li>\n<li data-source-line=\"467-468\"><strong>\u5f52\u56e0\u6a21\u578b\u6bd4\u8f83<\/strong>\uff1a\u4e0d\u540c\u5f52\u56e0\u89c6\u89d2\u5e76\u5b58<\/li>\n<\/ol>\n<h4 id=\"visualization-approaches\" tabindex=\"-1\" data-source-line=\"469-469\"><span class=\"ez-toc-section\" id=\"Visualization_Approaches\"><\/span>\u53ef\u89c6\u5316\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4f20\u8fbe\u8ba2\u9605\u5f52\u56e0\u7684\u6709\u6548\u65b9\u6cd5\uff1a\n<ol data-source-line=\"472-477\">\n<li data-source-line=\"472-472\"><strong>\u7fa4\u7ec4\u7559\u5b58\u56fe\u8868<\/strong>\uff1a\u6309\u6e20\u9053\u53ef\u89c6\u5316\u4fdd\u7559\u66f2\u7ebf<\/li>\n<li data-source-line=\"473-473\"><strong>LTV \u7d2f\u79ef\u56fe<\/strong>\uff1a\u5c55\u793a\u5ba2\u6237\u751f\u547d\u5468\u671f\u5185\u7684\u4ef7\u503c\u7d2f\u79ef<\/li>\n<li data-source-line=\"474-474\"><strong>\u591a\u9636\u6bb5\u6f0f\u6597\u53ef\u89c6\u5316<\/strong>\uff1a\u8de8\u8f6c\u5316\u9636\u6bb5\u5f52\u56e0<\/li>\n<li data-source-line=\"475-475\"><strong>\u6295\u8d44\u56de\u6536\u671f\u56fe\u8868<\/strong>\uff1a\u6309\u6e20\u9053\u6536\u56de\u8d2d\u7f6e\u6210\u672c\u7684\u65f6\u95f4<\/li>\n<li data-source-line=\"476-477\"><strong>\u6e20\u9053\u6bd4\u8f83\u77e9\u9635<\/strong>\uff1a\u8de8\u6e20\u9053\u5e76\u6392\u6307\u6807<\/li>\n<\/ol>\n\u8fd9\u4e9b\u62a5\u544a\u6846\u67b6\u6709\u52a9\u4e8e\u5229\u76ca\u76f8\u5173\u8005\u83b7\u53d6\u8ba2\u9605\u5f52\u56e0\u6d1e\u5bdf\uff0c\u4f7f\u7528\u6765\u81ea\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e5%a6%82%e4%bd%95%e5%90%91%e5%88%a9%e7%9b%8a%e7%9b%b8%e5%85%b3%e8%80%85%e9%ab%98%e7%ae%a1%e5%b1%95%e7%a4%ba%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%95%b0%e6%8d%ae\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u5411\u5229\u76ca\u76f8\u5173\u8005\u548c\u9ad8\u7ba1\u5c55\u793a\u8425\u9500\u5f52\u56e0\u6570\u636e<\/a>\u00a0\u4ee5\u8fbe\u5230\u6700\u5927\u6548\u679c\u3002\n<h3 id=\"optimization-and-decision-framework\" tabindex=\"-1\" data-source-line=\"480-480\"><span class=\"ez-toc-section\" id=\"Optimization_and_Decision_Framework\"><\/span>\u4f18\u5316\u4e0e\u51b3\u7b56\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5c06\u8ba2\u9605\u5f52\u56e0\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u8425\u9500\u51b3\u7b56\uff1a\n<h4 id=\"channel-optimization-approach\" tabindex=\"-1\" data-source-line=\"484-484\"><span class=\"ez-toc-section\" id=\"Channel_Optimization_Approach\"><\/span>\u6e20\u9053\u4f18\u5316\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4f7f\u7528\u5f52\u56e0\u6765\u4f18\u5316\u83b7\u53d6\u6e20\u9053\uff1a\n<ol data-source-line=\"487-492\">\n<li data-source-line=\"487-487\"><strong>\u57fa\u4e8e LTV \u7684\u9884\u7b97\u5206\u914d<\/strong>\uff1a\u57fa\u4e8e\u7ec8\u8eab\u4ef7\u503c\u7684\u6e20\u9053\u6295\u8d44<\/li>\n<li data-source-line=\"488-488\"><strong>\u8d28\u91cf\u8c03\u6574\u6295\u6807<\/strong>\uff1a\u6839\u636e\u8ba2\u9605\u8d28\u91cf\u8c03\u6574\u51fa\u4ef7<\/li>\n<li data-source-line=\"489-489\"><strong>\u57fa\u4e8e\u7559\u5b58\u7684\u5b9a\u4f4d<\/strong>\uff1a\u6839\u636e\u7559\u5b58\u6a21\u5f0f\u786e\u5b9a\u53d7\u4f17\u5b9a\u4f4d<\/li>\n<li data-source-line=\"490-490\"><strong>\u6295\u8d44\u56de\u6536\u671f\u95e8\u69db<\/strong>\uff1a\u6536\u56de\u6295\u8d44\u7684\u6700\u957f\u53ef\u63a5\u53d7\u65f6\u95f4<\/li>\n<li data-source-line=\"491-492\"><strong>\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u7684\u6e20\u9053\u7b56\u7565<\/strong>\uff1a\u9488\u5bf9\u4e0d\u540c\u7ec6\u5206\u5e02\u573a\u91c7\u53d6\u4e0d\u540c\u65b9\u6cd5<\/li>\n<\/ol>\n<h4 id=\"campaign-optimization-framework\" tabindex=\"-1\" data-source-line=\"493-493\"><span class=\"ez-toc-section\" id=\"Campaign_Optimization_Framework\"><\/span>\u5e7f\u544a\u6d3b\u52a8\u4f18\u5316\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u901a\u8fc7\u8ba2\u9605\u5f52\u56e0\u63d0\u9ad8\u5e7f\u544a\u7cfb\u5217\u6548\u679c\uff1a\n<ol data-source-line=\"496-501\">\n<li data-source-line=\"496-496\"><strong>\u901a\u8fc7\u7559\u5b58\u5b9e\u73b0\u521b\u610f\u7ee9\u6548<\/strong>\uff1a\u57fa\u4e8e\u957f\u671f\u8d28\u91cf\u7684\u4f18\u5316<\/li>\n<li data-source-line=\"497-497\"><strong>\u4fe1\u606f\u4e0e\u53d7\u4f17\u5951\u5408\u5ea6\u5206\u6790<\/strong>\uff1a\u4e3a\u6709\u4ef7\u503c\u7684\u7ec6\u5206\u5e02\u573a\u8bc6\u522b\u6700\u4f73\u4fe1\u606f<\/li>\n<li data-source-line=\"498-498\"><strong>\u6f0f\u6597\u9636\u6bb5\u5bf9\u9f50<\/strong>\uff1a\u5c06\u8425\u9500\u6d3b\u52a8\u4e0e\u5ba2\u6237\u65c5\u7a0b\u9636\u6bb5\u76f8\u5339\u914d<\/li>\n<li data-source-line=\"499-499\"><strong>\u4ee5\u6fc0\u6d3b\u4e3a\u4e2d\u5fc3\u7684\u4f18\u5316<\/strong>\uff1a\u63a8\u52a8\u6709\u610f\u4e49\u7684\u53c2\u4e0e\u7684\u6d3b\u52a8<\/li>\n<li data-source-line=\"500-501\"><strong>\u62d3\u5c55\u673a\u4f1a\u5b9a\u4f4d<\/strong>\uff1a\u4e13\u6ce8\u4e8e\u5347\u7ea7\u6f5c\u529b\u7684\u6d3b\u52a8<\/li>\n<\/ol>\n<h4 id=\"experimentation-design\" tabindex=\"-1\" data-source-line=\"502-502\"><span class=\"ez-toc-section\" id=\"Experimentation_Design\"><\/span>\u5b9e\u9a8c\u8bbe\u8ba1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8ba2\u9605\u5f52\u56e0\u7684\u6d4b\u8bd5\u6846\u67b6\uff1a\n<ol data-source-line=\"505-510\">\n<li data-source-line=\"505-505\"><strong>\u591a\u9636\u6bb5\u5b9e\u9a8c\u8bbe\u8ba1<\/strong>\uff1a\u6db5\u76d6\u6574\u4e2a\u8ba2\u9605\u751f\u547d\u5468\u671f\u7684\u6d4b\u8bd5<\/li>\n<li data-source-line=\"506-506\"><strong>\u957f\u671f\u6d4b\u8bd5\u8bc4\u4f30<\/strong>\uff1a\u5ef6\u957f\u6d4b\u91cf\u5468\u671f\u4ee5\u83b7\u5f97\u771f\u6b63\u7684\u5f71\u54cd<\/li>\n<li data-source-line=\"507-507\"><strong>\u589e\u91cf\u6d4b\u8bd5<\/strong>\uff1a\u8861\u91cf\u57fa\u7ebf\u8f6c\u5316\u7684\u771f\u5b9e\u63d0\u5347<\/li>\n<li data-source-line=\"508-508\"><strong>\u7559\u5b88\u7fa4\u4f53\u5206\u6790<\/strong>\uff1a\u4e0e\u5bf9\u7167\u7ec4\u8fdb\u884c\u6bd4\u8f83<\/li>\n<li data-source-line=\"509-510\"><strong>\u5e26 LTV \u8bc4\u4f30\u7684 A\/B\/n \u6d4b\u8bd5<\/strong>\uff1a\u4f18\u5316\u957f\u671f\u4ef7\u503c<\/li>\n<\/ol>\n\u8fd9\u4e2a\u5168\u9762\u7684\u51b3\u7b56\u6846\u67b6\u786e\u4fdd\u8ba2\u9605\u4e1a\u52a1\u4f18\u5316\u8425\u9500\u4ee5\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u83b7\u53d6\u6570\u91cf\u3002\n<h2 id=\"case-studies%3A-subscription-attribution-in-action\" tabindex=\"-1\" data-source-line=\"513-513\"><span class=\"ez-toc-section\" id=\"Case_Studies_Subscription_Attribution_in_Action\"><\/span>\u6848\u4f8b\u7814\u7a76\uff1a\u8ba2\u9605\u5f52\u56e0\u5b9e\u8df5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"saas-company-transforms-marketing-roi\" tabindex=\"-1\" data-source-line=\"515-515\"><span class=\"ez-toc-section\" id=\"SaaS_Company_Transforms_Marketing_ROI\"><\/span>SaaS \u516c\u53f8\u8f6c\u578b\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\u516c\u53f8\u7b80\u4ecb<\/strong>\uff1aB2B SaaS \u63d0\u4f9b\u5546\uff0c\u63d0\u4f9b 30 \u5929\u514d\u8d39\u8bd5\u7528\uff0c\u5e73\u5747\u5408\u540c\u4ef7\u503c\u4e3a $15,000\/\u5e74\n<strong>\u5f52\u56e0\u6311\u6218<\/strong>\uff1a\u8be5\u516c\u53f8\u6839\u636e\u8bd5\u7528\u6ce8\u518c\u548c\u521d\u59cb\u8f6c\u5316\u60c5\u51b5\u4f18\u5316\u8425\u9500\u6d3b\u52a8\uff0c\u4f46\u53d1\u73b0\u5ba2\u6237\u4fdd\u7559\u7387\u548c\u7ec8\u8eab\u4ef7\u503c\u5b58\u5728\u5f88\u5927\u5dee\u5f02\uff0c\u800c\u8fd9\u4e9b\u5dee\u5f02\u5e76\u672a\u5728\u8425\u9500\u51b3\u7b56\u4e2d\u4f53\u73b0\u51fa\u6765\u3002\n<strong>\u89e3\u51b3\u65b9\u6848<\/strong>:\n<ol data-source-line=\"523-528\">\n<li data-source-line=\"523-523\">\u6839\u636e\u83b7\u53d6\u6765\u6e90\u5b9e\u65bd\u57fa\u4e8e\u7fa4\u7ec4\u7684\u5f52\u56e0\u8ddf\u8e2a\u7559\u5b58<\/li>\n<li data-source-line=\"524-524\">\u6839\u636e\u65e9\u671f\u53c2\u4e0e\u6307\u6807\u521b\u5efa\u9884\u6d4b LTV \u6a21\u578b<\/li>\n<li data-source-line=\"525-525\">\u5f00\u53d1\u4e86\u5305\u542b\u6fc0\u6d3b\u548c\u4fdd\u7559\u7684\u6e20\u9053\u8d28\u91cf\u8bc4\u5206<\/li>\n<li data-source-line=\"526-526\">\u6784\u5efa\u5f52\u56e0\u4eea\u8868\u677f\uff0c\u6bd4\u8f83\u77ed\u671f\u548c\u957f\u671f\u6e20\u9053\u7ee9\u6548<\/li>\n<li data-source-line=\"527-528\">\u5b9e\u65bd\u57fa\u4e8e LTV \u7684\u9884\u7b97\u5206\u914d\u65b9\u6cd5<\/li>\n<\/ol>\n<strong>\u6210\u679c<\/strong>:\n<ul data-source-line=\"530-535\">\n<li data-source-line=\"530-530\">\u53d1\u73b0\u4ed8\u8d39\u641c\u7d22\u6bd4\u5185\u5bb9\u8425\u9500\u591a\u4ea7\u751f\u4e86 40% \u4e2a\u6ce8\u518c\u7528\u6237\uff0c\u4f46\u7559\u5b58\u7387\u5374\u4f4e\u4e86 35%<\/li>\n<li data-source-line=\"531-531\">\u786e\u5b9a\u4e0e 3.2 \u500d\u66f4\u9ad8\u7559\u5b58\u7387\u76f8\u5173\u7684\u7279\u5b9a\u5e7f\u544a\u521b\u610f<\/li>\n<li data-source-line=\"532-532\">\u5c06 30% \u7684\u9884\u7b97\u4ece\u9ad8\u5bb9\u91cf\/\u4f4e\u7559\u5b58\u7387\u6e20\u9053\u8f6c\u79fb\u5230\u4f4e\u5bb9\u91cf\/\u9ad8\u7559\u5b58\u7387\u6e20\u9053<\/li>\n<li data-source-line=\"533-533\">\u603b\u4f53 CAC \u964d\u4f4e 12%\uff0c\u540c\u65f6\u5e73\u5747\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u63d0\u9ad8 34%<\/li>\n<li data-source-line=\"534-535\">\u6574\u4e2a\u8425\u9500\u7ec4\u5408\u7684\u6295\u8d44\u56de\u6536\u671f\u4ece 11 \u4e2a\u6708\u7f29\u77ed\u81f3 7 \u4e2a\u6708<\/li>\n<\/ul>\n<strong>\u4e3b\u8981\u5b66\u4e60\u5185\u5bb9<\/strong>\uff1a\u201c\u6211\u4eec\u90a3\u4e9b\u6309\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (CPA) \u8861\u91cf\u65f6\u770b\u4f3c\u8868\u73b0\u6700\u4f73\u7684\u6e20\u9053\uff0c\u5b9e\u9645\u4e0a\u6309\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV) \u8861\u91cf\u65f6\u5374\u8868\u73b0\u6700\u5dee\uff0c\u201d\u9996\u5e2d\u8425\u9500\u5b98\u89e3\u91ca\u9053\u3002\u201c\u901a\u8fc7\u5c06\u5ba2\u6237\u83b7\u53d6\u4e0e\u7559\u5b58\u8054\u7cfb\u8d77\u6765\uff0c\u6211\u4eec\u53d1\u73b0\u6211\u4eec\u4f18\u5316\u7684\u7ed3\u679c\u5e76\u4e0d\u6b63\u786e\u2014\u2014\u5ba2\u6237\u6570\u91cf\u5927\u4f46\u8d28\u91cf\u4f4e\uff0c\u6d41\u5931\u901f\u5ea6\u5f88\u5feb\u3002\u201d\n<h3 id=\"consumer-subscription-service-optimizes-channel-mix\" tabindex=\"-1\" data-source-line=\"539-539\"><span class=\"ez-toc-section\" id=\"Consumer_Subscription_Service_Optimizes_Channel_Mix\"><\/span>\u6d88\u8d39\u8005\u8ba2\u9605\u670d\u52a1\u4f18\u5316\u6e20\u9053\u7ec4\u5408<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\u516c\u53f8\u7b80\u4ecb<\/strong>\uff1a\u5185\u5bb9\u8ba2\u9605\u670d\u52a1\uff0c\u5b9a\u4ef7\u4e3a $9.99\/\u6708\uff0c\u91c7\u7528\u514d\u8d39\u589e\u503c\u6a21\u5f0f\n<strong>\u5f52\u56e0\u6311\u6218<\/strong>\uff1a\u8be5\u516c\u53f8\u9762\u4e34\u7740\u6536\u8d2d\u6210\u672c\u4e0a\u5347\u548c\u4fdd\u7559\u7387\u4e0b\u964d\u7684\u95ee\u9898\uff0c\u5176\u8425\u9500\u8d44\u6e90\u548c\u7528\u6237\u5bff\u547d\u4e4b\u95f4\u6ca1\u6709\u660e\u786e\u7684\u8054\u7cfb\u3002\n<strong>\u89e3\u51b3\u65b9\u6848<\/strong>:\n<ol data-source-line=\"547-552\">\n<li data-source-line=\"547-547\">\u521b\u5efa\u7edf\u4e00\u7684\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff0c\u5c06\u83b7\u53d6\u6570\u636e\u4e0e\u8ba2\u9605\u6570\u636e\u8fde\u63a5\u8d77\u6765<\/li>\n<li data-source-line=\"548-548\">\u5b9e\u65bd\u6db5\u76d6\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u7684 18 \u4e2a\u6708\u5f52\u56e0\u7a97\u53e3<\/li>\n<li data-source-line=\"549-549\">\u5f00\u53d1\u4e86\u8003\u8651\u6fc0\u6d3b\u8d28\u91cf\u7684\u52a0\u6743\u8f6c\u5316\u6a21\u578b<\/li>\n<li data-source-line=\"550-550\">\u5efa\u7acb\u7279\u5b9a\u6e20\u9053\u7684\u4fdd\u7559\u9884\u6d4b\u6a21\u578b<\/li>\n<li data-source-line=\"551-552\">\u521b\u5efa\u57fa\u4e8e\u5f52\u56e0\u7684\u81ea\u52a8\u5316\u9884\u7b97\u4f18\u5316\u7cfb\u7edf<\/li>\n<\/ol>\n<strong>\u6210\u679c<\/strong>:\n<ul data-source-line=\"554-559\">\n<li data-source-line=\"554-554\">\u53d1\u73b0\u4e4b\u524d\u88ab\u8ba4\u4e3a\u6602\u8d35\u7684\u7f51\u7ea2\u8425\u9500\uff0c\u5176\u7559\u5b58\u7387\u63d0\u9ad8\u4e86 2.4 \u500d<\/li>\n<li data-source-line=\"555-555\">\u786e\u5b9a\u4e86\u9884\u6d4b 40% \u66f4\u957f\u8ba2\u9605\u65f6\u957f\u7684\u7279\u5b9a\u521b\u610f\u4e3b\u9898<\/li>\n<li data-source-line=\"556-556\">\u53d1\u73b0\u6765\u81ea\u7279\u5b9a\u6e20\u9053\u7684\u7528\u6237\u4ee5 3 \u500d\u7684\u4ef7\u683c\u5347\u7ea7\u5230\u5e74\u5ea6\u8ba1\u5212<\/li>\n<li data-source-line=\"557-557\">\u5728\u4fdd\u6301\u589e\u957f\u76ee\u6807\u7684\u540c\u65f6\uff0c\u5c06\u7528\u6237\u83b7\u53d6\u6210\u672c\u964d\u4f4e\u4e86 27%<\/li>\n<li data-source-line=\"558-559\">\u901a\u8fc7\u6539\u8fdb\u83b7\u53d6\u8d28\u91cf\uff0c6 \u4e2a\u6708\u7559\u5b58\u7387\u63d0\u9ad8\u4e86 35%<\/li>\n<\/ul>\n<strong>\u4e3b\u8981\u5b66\u4e60\u5185\u5bb9<\/strong>\u8fd9\u4f4d\u589e\u957f\u603b\u76d1\u6307\u51fa\uff1a\u201c\u6211\u4eec\u4e0d\u4ec5\u53d1\u73b0\u4e86\u54ea\u4e9b\u6e20\u9053\u8868\u73b0\u66f4\u4f73\uff0c\u8fd8\u53d1\u73b0\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u7528\u6237\u83b7\u53d6\u6a21\u5f0f\u9884\u6d4b\u957f\u671f\u7559\u5b58\u7387\u3002\u8fd9\u8ba9\u6211\u4eec\u4ece\u8ffd\u6c42\u6700\u4f4e\u7528\u6237\u83b7\u53d6\u6210\u672c (CAC) \u8f6c\u53d8\u4e3a\u8ffd\u6c42\u6700\u9ad8\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV)\uff1aCAC \u6bd4\u7387\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u4eec\u7684\u7ecf\u6d4e\u6548\u76ca\u3002\u201d\n<h3 id=\"membership-organization-improves-renewal-rates\" tabindex=\"-1\" data-source-line=\"563-563\"><span class=\"ez-toc-section\" id=\"Membership_Organization_Improves_Renewal_Rates\"><\/span>\u4f1a\u5458\u7ec4\u7ec7\u63d0\u9ad8\u7eed\u8ba2\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\u516c\u53f8\u7b80\u4ecb<\/strong>\uff1a\u91c7\u7528\u5e74\u5ea6\u7eed\u8d39\u6a21\u5f0f\u7684\u4e13\u4e1a\u4f1a\u5458\u7ec4\u7ec7\n<strong>\u5f52\u56e0\u6311\u6218<\/strong>\uff1a\u8be5\u7ec4\u7ec7\u6210\u529f\u5730\u5438\u5f15\u4e86\u65b0\u4f1a\u5458\uff0c\u4f46\u7eed\u8ba2\u7387\u5374\u5728\u4e0b\u964d\uff0c\u5e76\u4e14\u65e0\u6cd5\u4e86\u89e3\u83b7\u53d6\u65b9\u6cd5\u5982\u4f55\u5f71\u54cd\u957f\u671f\u4f1a\u5458\u53c2\u4e0e\u5ea6\u548c\u7eed\u8ba2\u7387\u3002\n<strong>\u89e3\u51b3\u65b9\u6848<\/strong>:\n<ol data-source-line=\"571-576\">\n<li data-source-line=\"571-571\">\u5b9e\u65bd\u5f52\u56e0\u7cfb\u7edf\uff0c\u5c06\u83b7\u53d6\u6765\u6e90\u4e0e\u4f1a\u5458\u53c2\u4e0e\u5ea6\u8054\u7cfb\u8d77\u6765<\/li>\n<li data-source-line=\"572-572\">\u521b\u5efa\u53c2\u4e0e\u5ea6\u8bc4\u5206\u6a21\u578b\u6765\u9884\u6d4b\u7eed\u7ea6\u53ef\u80fd\u6027<\/li>\n<li data-source-line=\"573-573\">\u6839\u636e\u83b7\u53d6\u6a21\u5f0f\u5f00\u53d1\u7279\u5b9a\u6e20\u9053\u7684\u5165\u804c\u5e8f\u5217<\/li>\n<li data-source-line=\"574-574\">\u5efa\u7acb\u6db5\u76d6\u6574\u4e2a\u4f1a\u5458\u751f\u547d\u5468\u671f\u7684\u591a\u5e74\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"575-576\">\u4e3a\u8425\u9500\u56e2\u961f\u521b\u5efa\u4e86\u5ba2\u6237\u83b7\u53d6\u8d28\u91cf\u4eea\u8868\u677f<\/li>\n<\/ol>\n<strong>\u6210\u679c<\/strong>:\n<ul data-source-line=\"578-583\">\n<li data-source-line=\"578-578\">\u5df2\u786e\u8ba4\u7684\u7535\u5b50\u90ae\u4ef6\u83b7\u53d6\u6d3b\u52a8\u4ea7\u751f\u7684\u7eed\u8ba2\u7387\u6bd4\u4ed8\u8d39\u793e\u4ea4\u5e7f\u544a\u9ad8\u51fa 45%<\/li>\n<li data-source-line=\"579-579\">\u901a\u8fc7\u884c\u4e1a\u5408\u4f5c\u83b7\u5f97\u7684\u4f1a\u5458\u7eed\u7ea6\u7387\u662f\u76f4\u63a5\u5e7f\u544a\u7684 2.8 \u500d<\/li>\n<li data-source-line=\"580-580\">\u53d1\u73b0\u7279\u5b9a\u7684\u5f15\u5bfc\u78c1\u94c1\u4e0e\u957f\u671f\u53c2\u4e0e\u5ea6\u663e\u8457\u63d0\u9ad8\u76f8\u5173<\/li>\n<li data-source-line=\"581-581\">\u901a\u8fc7\u6536\u8d2d\u7ec4\u5408\u53d8\u5316\uff0c\u5c06\u7b2c\u4e00\u5e74\u7684\u7eed\u7ea6\u7387\u4ece 67% \u63d0\u9ad8\u5230 81%<\/li>\n<li data-source-line=\"582-583\">\u5728\u4fdd\u6301\u83b7\u53d6\u76ee\u6807\u7684\u540c\u65f6\uff0c\u4f1a\u5458\u7ec8\u8eab\u4ef7\u503c\u589e\u52a0\u4e86 42%<\/li>\n<\/ul>\n<strong>\u4e3b\u8981\u5b66\u4e60\u5185\u5bb9<\/strong>\u201c\u6211\u4eec\u5f7b\u5e95\u6539\u53d8\u4e86\u8bc4\u4f30\u8425\u9500\u7ee9\u6548\u7684\u65b9\u5f0f\uff0c\u201d\u4f1a\u5458\u603b\u76d1\u89e3\u91ca\u8bf4\uff0c\u201c\u6211\u4eec\u73b0\u5728\u5173\u6ce8\u7684\u662f\u6bcf\u4f4d\u65b0\u4f1a\u5458\u7684\u6210\u672c\uff0c\u800c\u4e0d\u662f\u6bcf\u4f4d\u7559\u5b58\u4f1a\u5458\u7684\u6210\u672c\uff0c\u8fd9\u4e0d\u4ec5\u6539\u53d8\u4e86\u6211\u4eec\u7684\u7528\u6237\u83b7\u53d6\u7b56\u7565\uff0c\u4e5f\u6539\u53d8\u4e86\u6211\u4eec\u4e3a\u65b0\u4f1a\u5458\u63d0\u4f9b\u7684\u5165\u804c\u4f53\u9a8c\u3002\u201d\n<h2 id=\"expert-perspectives%3A-maximizing-subscription-attribution-impact\" tabindex=\"-1\" data-source-line=\"587-587\"><span class=\"ez-toc-section\" id=\"Expert_Perspectives_Maximizing_Subscription_Attribution_Impact\"><\/span>\u4e13\u5bb6\u89c2\u70b9\uff1a\u6700\u5927\u5316\u8ba2\u9605\u5f52\u56e0\u5f71\u54cd\u529b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u884c\u4e1a\u9886\u8896\u5206\u4eab\u4e86\u4ed6\u4eec\u5bf9\u6709\u6548\u8ba2\u9605\u5f52\u56e0\u7684\u89c1\u89e3\uff1a\n<h3 id=\"focus-on-leading-indicators-of-retention\" tabindex=\"-1\" data-source-line=\"591-591\"><span class=\"ez-toc-section\" id=\"Focus_on_Leading_Indicators_of_Retention\"><\/span>\u5173\u6ce8\u7559\u5b58\u7684\u9886\u5148\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u4e00\u5bb6\u5927\u578b SaaS \u516c\u53f8\u7684\u5ba2\u6237\u5206\u6790\u603b\u76d1 Sarah Johnson \u5efa\u8bae\uff1a\u201c\u6709\u6548\u8ba2\u9605\u5f52\u56e0\u7684\u5173\u952e\u5728\u4e8e\u8bc6\u522b\u80fd\u591f\u9884\u6d4b\u957f\u671f\u7559\u5b58\u7684\u65e9\u671f\u4fe1\u53f7\u3002\u201d \u201c\u901a\u8fc7\u5c06\u8fd9\u4e9b\u6fc0\u6d3b\u6307\u6807\u4e0e\u7528\u6237\u83b7\u53d6\u6765\u6e90\u8054\u7cfb\u8d77\u6765\uff0c\u60a8\u53ef\u4ee5\u4f18\u5316\u8425\u9500\u8d28\u91cf\uff0c\u540c\u65f6\u4ecd\u9700\u7b49\u5f85\u957f\u671f\u7559\u5b58\u6570\u636e\u6765\u9a8c\u8bc1\u60a8\u7684\u65b9\u6cd5\u3002\u6211\u4eec\u53d1\u73b0\uff0c\u524d 14 \u5929\u7684\u67d0\u4e9b\u53c2\u4e0e\u6a21\u5f0f\u53ef\u4ee5\u9884\u6d4b\u6211\u4eec 12 \u4e2a\u6708\u7559\u5b58\u5dee\u5f02\u4e2d\u7684 85%\u3002\u201d\n<h3 id=\"align-attribution-with-subscription-economics\" tabindex=\"-1\" data-source-line=\"595-595\"><span class=\"ez-toc-section\" id=\"Align_Attribution_with_Subscription_Economics\"><\/span>\u4f7f\u5f52\u56e0\u4e0e\u8ba2\u9605\u7ecf\u6d4e\u4fdd\u6301\u4e00\u81f4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u201c\u8ba2\u9605\u5f52\u56e0\u5fc5\u987b\u4e0e\u60a8\u7684\u5177\u4f53\u4e1a\u52a1\u7ecf\u6d4e\u72b6\u51b5\u76f8\u7b26\uff0c\u201d\u4e00\u5bb6\u6d88\u8d39\u8005\u8ba2\u9605\u670d\u52a1\u516c\u53f8\u7684\u589e\u957f\u4e3b\u7ba1 David Chen \u6307\u51fa\u3002\u201c\u56fa\u5b9a\u6210\u672c\u9ad8\u7684\u4f01\u4e1a\u9700\u8981\u4f18\u5316\u7528\u6237\u751f\u547d\u5468\u671f\uff0c\u800c\u53ef\u53d8\u6210\u672c\u9ad8\u7684\u4f01\u4e1a\u5219\u53ef\u80fd\u4e13\u6ce8\u4e8e\u65e9\u671f\u76c8\u5229\u3002\u60a8\u7684\u5f52\u56e0\u6a21\u578b\u5e94\u8be5\u53cd\u6620\u8fd9\u4e9b\u7ecf\u6d4e\u72b6\u51b5\uff0c\u800c\u4e0d\u662f\u9075\u5faa\u901a\u7528\u7684\u6700\u4f73\u5b9e\u8df5\u3002\u6211\u4eec\u5c06 70% \u5f52\u56e0\u6743\u91cd\u653e\u5728\u7559\u5b58\u7387\u4e0a\uff0c\u5c06 30% \u5f52\u56e0\u6743\u91cd\u653e\u5728\u5373\u65f6\u8f6c\u5316\u7387\u4e0a\uff0c\u56e0\u4e3a\u6211\u4eec\u7684\u5229\u6da6\u7387\u4f1a\u968f\u7740\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u5ef6\u957f\u800c\u663e\u8457\u63d0\u9ad8\u3002\u201d\n<h3 id=\"balance-acquisition-and-retention-attribution\" tabindex=\"-1\" data-source-line=\"599-599\"><span class=\"ez-toc-section\" id=\"Balance_Acquisition_and_Retention_Attribution\"><\/span>\u4f59\u989d\u83b7\u53d6\u548c\u4fdd\u7559\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8ba2\u9605\u7b56\u7565\u987e\u95ee\u8fc8\u514b\u5c14\u00b7\u5a01\u5ec9\u59c6\u65af (Michael Williams) \u89e3\u91ca\u8bf4\uff1a\u201c\u6700\u6210\u529f\u7684\u8ba2\u9605\u4e1a\u52a1\u4f1a\u5728\u6574\u4e2a\u751f\u547d\u5468\u671f\u5185\u5b9e\u65bd\u5747\u8861\u7684\u8861\u91cf\u6307\u6807\u3002\u5f52\u56e0\u5e76\u975e\u5355\u6307\u7528\u6237\u83b7\u53d6\u6216\u7559\u5b58\uff0c\u800c\u662f\u4e24\u8005\u517c\u987e\uff0c\u5e76\u6839\u636e\u4e1a\u52a1\u7684\u589e\u957f\u9636\u6bb5\u8d4b\u4e88\u9002\u5f53\u7684\u6743\u91cd\u3002\u65e9\u671f\u4f01\u4e1a\u53ef\u80fd\u66f4\u91cd\u89c6\u7528\u6237\u83b7\u53d6\uff0c\u800c\u6210\u719f\u4f01\u4e1a\u5219\u66f4\u6ce8\u91cd\u7559\u5b58\u548c\u6269\u5f20\u5f52\u56e0\u3002\u5173\u952e\u5728\u4e8e\u786e\u4fdd\u6240\u6709\u9636\u6bb5\u7684\u53ef\u89c6\u6027\uff0c\u800c\u4e0d\u662f\u5404\u81ea\u4e3a\u653f\u5730\u8fdb\u884c\u4f18\u5316\u3002\u201d\n<h3 id=\"connect-attribution-to-customer-experience\" tabindex=\"-1\" data-source-line=\"603-603\"><span class=\"ez-toc-section\" id=\"Connect_Attribution_to_Customer_Experience\"><\/span>\u5c06\u5f52\u56e0\u4e0e\u5ba2\u6237\u4f53\u9a8c\u8054\u7cfb\u8d77\u6765<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u201c\u5f52\u56e0\u6d1e\u5bdf\u5e94\u8be5\u63a8\u52a8\u4f53\u9a8c\u63d0\u5347\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8425\u9500\u4f18\u5316\uff0c\u201d\u4e00\u5bb6\u5a92\u4f53\u8ba2\u9605\u516c\u53f8\u7684\u5ba2\u6237\u65c5\u7a0b\u603b\u76d1Emily Rodriguez\u5efa\u8bae\u9053\u3002\u201c\u6211\u4eec\u53d1\u73b0\uff0c\u6700\u6709\u4ef7\u503c\u7684\u5f52\u56e0\u6d1e\u5bdf\u6765\u81ea\u4e8e\u5c06\u7528\u6237\u83b7\u53d6\u63a5\u89e6\u70b9\u4e0e\u7528\u6237\u5f15\u5bfc\u884c\u4e3a\u8054\u7cfb\u8d77\u6765\uff0c\u8fd9\u4f7f\u6211\u4eec\u80fd\u591f\u6839\u636e\u4e0d\u540c\u7684\u7528\u6237\u83b7\u53d6\u6765\u6e90\u5b9a\u5236\u65e9\u671f\u8ba2\u9605\u4f53\u9a8c\u3002\u8fd9\u79cd\u8425\u9500\u4e0e\u4ea7\u54c1\u4f53\u9a8c\u4e4b\u95f4\u7684\u8054\u7cfb\u4f7f\u6211\u4eec\u7684\u6fc0\u6d3b\u7387\u63d0\u9ad8\u4e8640%\u3002\u201d\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"607-607\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\u5e38\u89c1\u95ee\u9898<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-long-should-attribution-windows-be-for-subscription-businesses%3F\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"How_long_should_attribution_windows_be_for_subscription_businesses\"><\/span>\u8ba2\u9605\u4e1a\u52a1\u7684\u5f52\u56e0\u7a97\u53e3\u5e94\u8be5\u6709\u591a\u957f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8ba2\u9605\u4e1a\u52a1\u7684\u5f52\u56e0\u7a97\u53e3\u5e94\u4e0e\u60a8\u7684\u5177\u4f53\u4e1a\u52a1\u6a21\u5f0f\u548c\u5ba2\u6237\u751f\u547d\u5468\u671f\u76f8\u4e00\u81f4\uff0c\u4f46\u901a\u5e38\u9700\u8981\u6bd4\u4f20\u7edf\u7684\u7535\u5546\u7a97\u53e3\u957f\u5f97\u591a\u3002\u5bf9\u4e8e\u6309\u6708\u8ba2\u9605\u4e1a\u52a1\uff0c\u5f52\u56e0\u7a97\u53e3\u5e94\u81f3\u5c11\u5ef6\u957f 6-12 \u4e2a\u6708\uff0c\u4ee5\u6355\u6349\u6709\u610f\u4e49\u7684\u7559\u5b58\u6a21\u5f0f\u3002\u5bf9\u4e8e\u6309\u5e74\u8ba2\u9605\u6a21\u5f0f\uff0c18-36 \u4e2a\u6708\u7684\u7a97\u53e3\u66f4\u9002\u5408\u5305\u542b\u7eed\u8ba2\u51b3\u7b56\u3002\u6700\u6709\u6548\u7684\u65b9\u6cd5\u662f\u5b9e\u65bd\u591a\u4e2a\u5e76\u53d1\u7a97\u53e3\uff1a\u8f83\u77ed\u7684\u7a97\u53e3\uff0830-90 \u5929\uff09\u7528\u4e8e\u6218\u672f\u4f18\u5316\uff0c\u540c\u65f6\u4fdd\u6301\u8f83\u957f\u7684\u7a97\u53e3\uff0812 \u4e2a\u6708\u4ee5\u4e0a\uff09\u7528\u4e8e\u6218\u7565\u51b3\u7b56\u3002\u8bb8\u591a\u8ba2\u9605\u4e1a\u52a1\u5b9e\u65bd\u6eda\u52a8\u5f52\u56e0\uff0c\u968f\u7740\u66f4\u591a\u5ba2\u6237\u751f\u547d\u5468\u671f\u6570\u636e\u7684\u51fa\u73b0\u800c\u6301\u7eed\u66f4\u65b0\uff0c\u4ece\u800c\u521b\u5efa\u8d8a\u6765\u8d8a\u51c6\u786e\u7684\u6e20\u9053\u7ee9\u6548\u89c6\u56fe\u3002\n<h3 id=\"how-can-subscription-businesses-attribute-retention-and-expansion-revenue-to-marketing%3F\" tabindex=\"-1\" data-source-line=\"13-13\"><span class=\"ez-toc-section\" id=\"How_can_subscription_businesses_attribute_retention_and_expansion_revenue_to_marketing\"><\/span>\u8ba2\u9605\u4e1a\u52a1\u5982\u4f55\u5c06\u4fdd\u7559\u548c\u6269\u5c55\u6536\u5165\u5f52\u56e0\u4e8e\u8425\u9500\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8ba2\u9605\u4e1a\u52a1\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u51e0\u79cd\u65b9\u5f0f\u5c06\u4fdd\u7559\u548c\u6269\u5c55\u6536\u5165\u5f52\u56e0\u4e8e\u8425\u9500\uff1a\n<ol data-source-line=\"16-21\">\n<li data-source-line=\"16-16\"><strong>\u83b7\u53d6\u6765\u6e90\u5f52\u56e0<\/strong>\u00a0\u901a\u8fc7\u539f\u59cb\u8425\u9500\u6e20\u9053\u8ddf\u8e2a\u4fdd\u7559\u7387\u548c\u6269\u5c55\u6536\u5165<\/li>\n<li data-source-line=\"17-17\"><strong>\u7559\u5b58\u6d3b\u52a8\u5f52\u56e0<\/strong>\u00a0\u8861\u91cf\u7279\u5b9a\u7559\u5b58\u8425\u9500\u6d3b\u52a8\u5bf9\u7eed\u8ba2\u7387\u7684\u5f71\u54cd<\/li>\n<li data-source-line=\"18-18\"><strong>\u53c2\u4e0e\u5ea6\u5f52\u56e0<\/strong>\u00a0\u5c06\u8425\u9500\u63a5\u89e6\u70b9\u4e0e\u9884\u6d4b\u7559\u5b58\u7684\u4ea7\u54c1\u4f7f\u7528\u6a21\u5f0f\u8054\u7cfb\u8d77\u6765<\/li>\n<li data-source-line=\"19-19\"><strong>\u5347\u7ea7\u8def\u5f84\u5f52\u56e0<\/strong>\u00a0\u8ffd\u8e2a\u54ea\u4e9b\u8425\u9500\u4fe1\u606f\u63a8\u52a8\u4e86\u8ba1\u5212\u5347\u7ea7\u548c\u6269\u5c55<\/li>\n<li data-source-line=\"20-21\"><strong>\u591a\u70b9\u89e6\u63a7\u5f52\u56e0<\/strong>\u00a0\u8003\u8651\u5ba2\u6237\u83b7\u53d6\u548c\u8f6c\u5316\u540e\u8425\u9500\u73af\u8282<\/li>\n<\/ol>\n\u6700\u6709\u6548\u7684\u65b9\u6cd5\u662f\u5c06\u5ba2\u6237\u83b7\u53d6\u8d28\u91cf\u8861\u91cf\uff08\u521d\u59cb\u8425\u9500\u5982\u4f55\u5f71\u54cd\u957f\u671f\u884c\u4e3a\uff09\u4e0e\u6301\u7eed\u8425\u9500\u5f71\u54cd\u529b\u8861\u91cf\uff08\u6301\u7eed\u8425\u9500\u5982\u4f55\u5f71\u54cd\u73b0\u6709\u7528\u6237\uff09\u76f8\u7ed3\u5408\u3002\u8fd9\u79cd\u5168\u9762\u7684\u89c6\u89d2\u5c06\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u7684\u8425\u9500\u6d3b\u52a8\u4e0e\u5ba2\u6237\u7559\u5b58\u548c\u5ba2\u6237\u62d3\u5c55\u7ed3\u679c\u7d27\u5bc6\u8054\u7cfb\u8d77\u6765\u3002\n<h3 id=\"what-attribution-model-works-best-for-freemium-subscription-businesses%3F\" tabindex=\"-1\" data-source-line=\"24-24\"><span class=\"ez-toc-section\" id=\"What_attribution_model_works_best_for_freemium_subscription_businesses\"><\/span>\u54ea\u79cd\u5f52\u56e0\u6a21\u578b\u6700\u9002\u5408\u514d\u8d39\u589e\u503c\u8ba2\u9605\u4e1a\u52a1\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u514d\u8d39\u589e\u503c\u8ba2\u9605\u4e1a\u52a1\u53d7\u76ca\u4e8e\u8ddf\u8e2a\u4e0d\u540c\u8f6c\u5316\u70b9\u7684\u591a\u9636\u6bb5\u5f52\u56e0\u6a21\u578b\uff1a\n<ol data-source-line=\"27-31\">\n<li data-source-line=\"27-27\"><strong>\u521d\u59cb\u83b7\u53d6\u5f52\u56e0<\/strong>\u00a0\u8861\u91cf\u514d\u8d39\u6ce8\u518c\u7684\u9a71\u52a8\u56e0\u7d20<\/li>\n<li data-source-line=\"28-28\"><strong>\u6fc0\u6d3b\u5f52\u56e0<\/strong>\u00a0\u8ffd\u8e2a\u5f71\u54cd\u6709\u610f\u4e49\u7684\u4ea7\u54c1\u53c2\u4e0e\u5ea6\u7684\u56e0\u7d20<\/li>\n<li data-source-line=\"29-29\"><strong>\u8f6c\u5316\u5f52\u56e0<\/strong>\u00a0\u8861\u91cf\u63a8\u52a8\u514d\u8d39\u5230\u4ed8\u8d39\u8f6c\u5316\u7684\u56e0\u7d20<\/li>\n<li data-source-line=\"30-31\"><strong>\u7559\u5b58\u5f52\u56e0<\/strong>\u00a0\u8ffd\u8e2a\u4ed8\u8d39\u7528\u6237\u7684\u4f7f\u7528\u671f\u9650<\/li>\n<\/ol>\n\u6700\u6709\u6548\u7684\u65b9\u6cd5\u901a\u5e38\u662f\u91c7\u7528\u52a0\u6743\u6a21\u578b\uff0c\u6839\u636e\u5404\u4e2a\u9636\u6bb5\u7684\u4e1a\u52a1\u5f71\u54cd\u8d4b\u4e88\u4e0d\u540c\u7684\u6743\u91cd\uff0c\u4f8b\u5982\uff0c\u4ed8\u8d39\u8f6c\u5316\u7684\u6743\u91cd\u8fdc\u9ad8\u4e8e\u514d\u8d39\u6ce8\u518c\u3002\u57fa\u4e8e\u4f4d\u7f6e\u7684\u6a21\u578b\uff0c\u65e2\u5f3a\u8c03\u521d\u59cb\u83b7\u53d6\uff0c\u4e5f\u5f3a\u8c03\u8f6c\u5316\u63a5\u89e6\u70b9\uff0c\u901a\u5e38\u6548\u679c\u826f\u597d\uff0c\u5176\u81ea\u5b9a\u4e49\u6743\u91cd\u53cd\u6620\u4e86\u514d\u8d39\u589e\u503c\u4ea7\u54c1\u7684\u7279\u5b9a\u8f6c\u5316\u8def\u5f84\u957f\u5ea6\u548c\u4e1a\u52a1\u6a21\u5f0f\u3002\u8bb8\u591a\u6210\u529f\u7684\u514d\u8d39\u589e\u503c\u4f01\u4e1a\u521b\u5efa\u4e86\u81ea\u5b9a\u4e49\u5f52\u56e0\u6a21\u578b\uff0c\u5c06\u4ea7\u54c1\u4f7f\u7528\u60c5\u51b5\u6570\u636e\u4e0e\u8425\u9500\u63a5\u89e6\u70b9\u7ed3\u5408\u8d77\u6765\u3002\n<h3 id=\"how-should-subscription-businesses-balance-cac-and-ltv-in-attribution-models%3F\" tabindex=\"-1\" data-source-line=\"36-36\"><span class=\"ez-toc-section\" id=\"How_should_subscription_businesses_balance_CAC_and_LTV_in_attribution_models\"><\/span>\u8ba2\u9605\u4e1a\u52a1\u5e94\u5982\u4f55\u5728\u5f52\u56e0\u6a21\u578b\u4e2d\u5e73\u8861 CAC \u548c LTV\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5728\u8ba2\u9605\u5f52\u56e0\u4e2d\u5e73\u8861\u5ba2\u6237\u83b7\u53d6\u6210\u672c (CAC) \u548c\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV) \u9700\u8981\u51e0\u79cd\u65b9\u6cd5\uff1a\n<ol data-source-line=\"39-44\">\n<li data-source-line=\"39-39\"><strong>\u5efa\u7acb\u660e\u786e\u7684LTV\uff1aCAC\u76ee\u6807<\/strong>\u00a0\u6839\u636e\u60a8\u7684\u4e1a\u52a1\u7ecf\u6d4e\u72b6\u51b5\u548c\u589e\u957f\u76ee\u6807\u6309\u6e20\u9053\u5212\u5206\uff0c\u901a\u5e38\u4e3a 3:1 \u6216\u66f4\u9ad8\uff0c\u4ee5\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f<\/li>\n<li data-source-line=\"40-40\"><strong>\u5b9e\u65bd\u6295\u8d44\u56de\u6536\u671f\u9650\u5236<\/strong>-\u9700\u8981\u591a\u5c11\u4e2a\u6708\u7684\u8ba2\u9605\u6536\u5165\u624d\u80fd\u6536\u56de\u6536\u8d2d\u6210\u672c\uff1f\u5e38\u89c1\u7684\u95e8\u69db\u662f 6 \u81f3 18 \u4e2a\u6708\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u8d44\u91d1\u53ef\u7528\u6027\u3002<\/li>\n<li data-source-line=\"41-41\"><strong>\u521b\u5efa\u52a0\u6743\u5f52\u56e0\u6a21\u578b<\/strong>\u00a0\u8be5\u56e0\u7d20\u5c06 LTV \u9884\u6d4b\u5230\u521d\u59cb\u8f6c\u5316\u4ef7\u503c\u4e2d\uff0c\u5177\u6709\u66f4\u597d\u7559\u5b58\u7279\u6027\u7684\u7ec6\u5206\u5e02\u573a\u548c\u6e20\u9053\u5177\u6709\u66f4\u9ad8\u7684\u6743\u91cd<\/li>\n<li data-source-line=\"42-42\"><strong>\u5f00\u53d1\u57fa\u4e8e\u7fa4\u7ec4\u7684\u5f52\u56e0\u62a5\u544a<\/strong>\u00a0\u5c55\u793a CAC \u548c LTV \u5728\u5ba2\u6237\u751f\u547d\u5468\u671f\u5185\u5982\u4f55\u6f14\u53d8<\/li>\n<li data-source-line=\"43-44\"><strong>\u5b9e\u65bd\u52a8\u6001\u9884\u7b97\u5206\u914d<\/strong>\u00a0\u5c06\u8d44\u6e90\u8f6c\u5411\u8d85\u51fa LTV\uff1aCAC \u76ee\u6807\u7684\u6e20\u9053\uff0c\u540c\u65f6\u51cf\u5c11\u5bf9\u8868\u73b0\u4e0d\u4f73\u7684\u6e20\u9053\u7684\u6295\u8d44<\/li>\n<\/ol>\n\u6700\u6709\u6548\u7684\u65b9\u6cd5\u662f\u521b\u5efa\u4e00\u4e2a\u5e73\u8861\u8bb0\u5206\u5361\uff0c\u5176\u4e2d\u5305\u62ec\u5373\u65f6\u6548\u7387\u6307\u6807\uff08CAC\uff09\u548c\u957f\u671f\u4ef7\u503c\u6307\u6807\uff08LTV\uff09\uff0c\u5e76\u6839\u636e\u60a8\u7684\u4e1a\u52a1\u9636\u6bb5\u548c\u589e\u957f\u76ee\u6807\u8d4b\u4e88\u9002\u5f53\u7684\u6743\u91cd\u3002\n<h3 id=\"how-can-small-subscription-businesses-implement-attribution-with-limited-resources%3F\" tabindex=\"-1\" data-source-line=\"47-47\"><span class=\"ez-toc-section\" id=\"How_can_small_subscription_businesses_implement_attribution_with_limited_resources\"><\/span>\u5c0f\u578b\u8ba2\u9605\u4f01\u4e1a\u5982\u4f55\u5728\u8d44\u6e90\u6709\u9650\u7684\u60c5\u51b5\u4e0b\u5b9e\u73b0\u5f52\u56e0\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5c0f\u578b\u8ba2\u9605\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u51e0\u79cd\u5b9e\u7528\u7684\u65b9\u6cd5\u5229\u7528\u6709\u9650\u7684\u8d44\u6e90\u5b9e\u73b0\u6709\u6548\u7684\u5f52\u56e0\uff1a\n<ol data-source-line=\"50-56\">\n<li data-source-line=\"50-50\"><strong>\u4ece\u57fa\u672c\u7684 UTM \u53c2\u6570\u8ddf\u8e2a\u5f00\u59cb<\/strong>\u00a0\u5728\u6240\u6709\u8425\u9500\u6e20\u9053\u4e2d\u4e00\u81f4\u5e94\u7528\u4ee5\u8bc6\u522b\u6d41\u91cf\u6765\u6e90<\/li>\n<li data-source-line=\"51-51\"><strong>\u5c06\u83b7\u53d6\u6e90\u6570\u636e\u8fde\u63a5\u5230\u60a8\u7684\u8ba2\u9605\u7ba1\u7406\u7cfb\u7edf<\/strong>\u00a0\u6309\u6e20\u9053\u8ddf\u8e2a\u8f6c\u5316\u7387\u548c\u7559\u5b58\u7387<\/li>\n<li data-source-line=\"52-52\"><strong>\u5728\u7535\u5b50\u8868\u683c\u4e2d\u5b9e\u73b0\u7b80\u5355\u7684\u7fa4\u7ec4\u5206\u6790<\/strong>\u00a0\u8ddf\u8e2a\u4e00\u6bb5\u65f6\u95f4\u5185\u6309\u83b7\u53d6\u6765\u6e90\u5212\u5206\u7684\u7559\u5b58\u7387<\/li>\n<li data-source-line=\"53-53\"><strong>\u521b\u5efa\u624b\u52a8\u6e90\u8ddf\u8e2a<\/strong>\u00a0\u5bf9\u4e8e\u4e0d\u4f20\u9012\u81ea\u52a8\u53c2\u6570\u7684\u6e20\u9053\uff0c\u4f8b\u5982\u79bb\u7ebf\u6e90<\/li>\n<li data-source-line=\"54-54\"><strong>\u5173\u6ce8\u51e0\u4e2a\u5173\u952e\u6307\u6807<\/strong>\u00a0\u5bf9\u60a8\u7684\u4e1a\u52a1\u9636\u6bb5\u6700\u91cd\u8981\u7684\u56e0\u7d20\u2014\u2014\u901a\u5e38\u662f\u8bd5\u7528\u8f6c\u5316\u7387\u3001\u7b2c\u4e00\u4e2a\u6708\u7559\u5b58\u7387\u548c\u6309\u6e20\u9053\u5212\u5206\u7684\u4e09\u4e2a\u6708\u7559\u5b58\u7387<\/li>\n<li data-source-line=\"55-56\"><strong>\u4f18\u5148\u8003\u8651\u4e00\u81f4\u7684\u6570\u636e\u6536\u96c6\uff0c\u800c\u4e0d\u662f\u590d\u6742\u7684\u5206\u6790<\/strong>\u56e0\u4e3a\u5373\u4f7f\u662f\u7b80\u5355\u7684\u5f52\u56e0\u6a21\u578b\u4e5f\u9700\u8981\u53ef\u9760\u7684\u6570\u636e<\/li>\n<\/ol>\n\u8bb8\u591a\u5c0f\u578b\u8ba2\u9605\u4e1a\u52a1\u6700\u521d\u90fd\u662f\u4ece\u8fde\u63a5\u5230\u7b80\u5355\u8ba2\u9605\u6570\u636e\u5e93\u7684 Google Analytics\uff08\u514d\u8d39\uff09\u5f00\u59cb\uff0c\u4f7f\u7528 UTM \u53c2\u6570\u548c\u57fa\u672c\u7ec6\u5206\u6765\u8ddf\u8e2a\u5404\u6e20\u9053\u7684\u6548\u679c\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u968f\u7740\u4e1a\u52a1\u7684\u589e\u957f\u548c\u5f52\u56e0\u9700\u6c42\u7684\u65e5\u76ca\u590d\u6742\uff0c\u53ef\u4ee5\u4f7f\u7528\u66f4\u5148\u8fdb\u7684\u5de5\u5177\u6765\u589e\u5f3a\u6b64\u57fa\u7840\u3002\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"59-59\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\u7ed3\u8bba<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u8ba2\u9605\u4e1a\u52a1\u7684\u8425\u9500\u5f52\u56e0\u4ee3\u8868\u7740\u5bf9\u4f20\u7edf\u4ee5\u8f6c\u5316\u4e3a\u4e2d\u5fc3\u7684\u8861\u91cf\u6807\u51c6\u7684\u6839\u672c\u6027\u8f6c\u53d8\u3002\u901a\u8fc7\u5c06\u5f52\u56e0\u4ece\u6700\u521d\u7684\u8f6c\u5316\u6269\u5c55\u5230\u6db5\u76d6\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\uff08\u6fc0\u6d3b\u3001\u7559\u5b58\u548c\u6269\u5c55\uff09\uff0c\u8ba2\u9605\u4e1a\u52a1\u80fd\u591f\u83b7\u5f97\u6d1e\u5bdf\uff0c\u4ece\u800c\u63d0\u5347\u8425\u9500\u6548\u679c\u5e76\u63a8\u52a8\u53ef\u6301\u7eed\u589e\u957f\u3002\u6709\u6548\u8ba2\u9605\u5f52\u56e0\u7684\u5173\u952e\u539f\u5219\u5305\u62ec\uff1a\n<ol data-source-line=\"65-70\">\n<li data-source-line=\"65-65\"><strong>\u57fa\u4e8e\u751f\u547d\u5468\u671f\u7684\u6d4b\u91cf<\/strong>\uff1a\u8ffd\u8e2a\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u7684\u8425\u9500\u5f71\u54cd\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u83b7\u53d6<\/li>\n<li data-source-line=\"66-66\"><strong>\u7559\u5b58\u8c03\u6574\u4f30\u503c<\/strong>\uff1a\u5c06\u83b7\u53d6\u6765\u6e90\u4e0e\u957f\u671f\u4fdd\u7559\u6a21\u5f0f\u8054\u7cfb\u8d77\u6765<\/li>\n<li data-source-line=\"67-67\"><strong>\u6269\u5c55\u5f52\u56e0\u7a97\u53e3<\/strong>\uff1a\u5b9e\u65bd\u7b26\u5408\u8ba2\u9605\u4e1a\u52a1\u73b0\u5b9e\u7684\u65f6\u95f4\u8868<\/li>\n<li data-source-line=\"68-68\"><strong>\u8d28\u91cf\u52a0\u6743\u5f52\u56e0<\/strong>\uff1a\u6839\u636e\u9884\u6d4b\u751f\u547d\u5468\u671f\u4ef7\u503c\u8bc4\u4f30\u8f6c\u5316<\/li>\n<li data-source-line=\"69-70\"><strong>\u591a\u9636\u6bb5\u5f52\u56e0\u6a21\u578b<\/strong>\uff1a\u9488\u5bf9\u4e0d\u540c\u751f\u547d\u5468\u671f\u9636\u6bb5\u7684\u4e0d\u540c\u65b9\u6cd5<\/li>\n<\/ol>\n\u5b9e\u65bd\u8fd9\u4e9b\u65b9\u6cd5\u7684\u7ec4\u7ec7\u5c06\u83b7\u5f97\u663e\u8457\u4f18\u52bf\uff0c\u5305\u62ec\u66f4\u51c6\u786e\u7684\u6e20\u9053\u8bc4\u4f30\u3001\u66f4\u4f18\u5316\u7684\u9884\u7b97\u5206\u914d\u3001\u66f4\u4f73\u7684\u5ba2\u6237\u4f53\u9a8c\uff0c\u4ee5\u53ca\u6700\u7ec8\u66f4\u5f3a\u52b2\u7684\u5355\u4f4d\u7ecf\u6d4e\u6548\u76ca\u3002\u6570\u636e\u6301\u7eed\u663e\u793a\uff0c\u5728\u5f52\u56e0\u6a21\u578b\u4e2d\u5c06\u5ba2\u6237\u83b7\u53d6\u4e0e\u7559\u5b58\u8054\u7cfb\u8d77\u6765\u7684\u8ba2\u9605\u4e1a\u52a1\uff0c\u80fd\u591f\u5b9e\u73b0\u66f4\u9ad8\u7684\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u3001\u66f4\u4f4e\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u548c\u66f4\u53ef\u6301\u7eed\u7684\u589e\u957f\u3002\u968f\u7740\u8ba2\u9605\u4e1a\u52a1\u7684\u6210\u719f\uff0c\u5f52\u56e0\u901a\u5e38\u4f1a\u4ece\u7b80\u5355\u7684\u8f6c\u5316\u8ffd\u8e2a\u53d1\u5c55\u5230\u590d\u6742\u7684\u751f\u547d\u5468\u671f\u8861\u91cf\u3002\u65e9\u671f\u4f01\u4e1a\u901a\u5e38\u4e3b\u8981\u5173\u6ce8\u5ba2\u6237\u83b7\u53d6\u5f52\u56e0\uff0c\u540c\u65f6\u5efa\u7acb\u57fa\u51c6\u7559\u5b58\u6307\u6807\u3002\u6210\u957f\u671f\u4f01\u4e1a\u4f1a\u5b9e\u65bd\u7559\u5b58\u8c03\u6574\u5f52\u56e0\uff0c\u4ee5\u63d0\u9ad8\u5ba2\u6237\u83b7\u53d6\u8d28\u91cf\u3002\u6210\u719f\u7684\u8ba2\u9605\u4e1a\u52a1\u4f1a\u5f00\u53d1\u6db5\u76d6\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u7684\u5168\u9762\u5f52\u56e0\uff0c\u5305\u62ec\u5ba2\u6237\u62d3\u5c55\u548c\u63a8\u8350\u5f52\u56e0\u3002\u65e0\u8bba\u5904\u4e8e\u54ea\u4e2a\u9636\u6bb5\uff0c\u6839\u672c\u8981\u6c42\u4ecd\u7136\u662f\u5c06\u8425\u9500\u6d3b\u52a8\u4e0e\u957f\u671f\u5ba2\u6237\u4ef7\u503c\u8054\u7cfb\u8d77\u6765\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6700\u521d\u7684\u8f6c\u5316\u3002\u901a\u8fc7\u5b9e\u65bd\u672c\u6307\u5357\u4e2d\u6982\u8ff0\u7684\u6846\u67b6\u548c\u6307\u6807\uff0c\u8ba2\u9605\u4e1a\u52a1\u53ef\u4ee5\u5c06\u5f52\u56e0\u4ece\u7b80\u5355\u7684\u5ba2\u6237\u83b7\u53d6\u8861\u91cf\u5de5\u5177\u8f6c\u53d8\u4e3a\u53ef\u6301\u7eed\u589e\u957f\u548c\u76c8\u5229\u80fd\u529b\u7684\u6218\u7565\u9a71\u52a8\u529b\u3002\u5bf9\u4e8e\u5bfb\u6c42\u63d0\u5347\u5f52\u56e0\u80fd\u529b\u7684\u8ba2\u9605\u4e1a\u52a1\u800c\u8a00\uff0c\u00a0<a href=\"https:\/\/attrisight.com\/zh\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u89c6\u529b<\/a>\u00a0\u63d0\u4f9b\u4e13\u95e8\u8bbe\u8ba1\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u7528\u4e8e\u8861\u91cf\u6574\u4e2a\u8ba2\u9605\u751f\u547d\u5468\u671f\u7684\u8425\u9500\u5f71\u54cd\uff0c\u540c\u65f6\u6574\u5408\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e6%95%b0%e6%8d%ae%e9%a9%b1%e5%8a%a8%e5%bd%92%e5%9b%a0%e6%a8%a1%e5%9e%8b%e6%9c%aa%e6%9d%a5%e8%90%a5%e9%94%80%e8%a1%a1%e9%87%8f\/\" target=\"_blank\" rel=\"noopener 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