{"id":323,"date":"2025-05-12T20:28:19","date_gmt":"2025-05-13T04:28:19","guid":{"rendered":"https:\/\/attrisight.com\/?p=323"},"modified":"2025-05-12T20:28:19","modified_gmt":"2025-05-13T04:28:19","slug":"%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b","status":"publish","type":"post","link":"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/","title":{"rendered":"\u79fb\u52a8\u5e94\u7528\u7684\u8425\u9500\u5f52\u56e0\uff1a\u8ffd\u8e2a\u7528\u6237\u65c5\u7a0b"},"content":{"rendered":"\u4e0e\u57fa\u4e8e\u7f51\u9875\u7684\u8861\u91cf\u76f8\u6bd4\uff0c\u79fb\u52a8\u5e94\u7528\u5f52\u56e0\u9762\u4e34\u7740\u72ec\u7279\u7684\u6311\u6218\uff0c\u9700\u8981\u91c7\u7528\u4e13\u95e8\u7684\u65b9\u6cd5\u6765\u8ffd\u8e2a\u5206\u6563\u7684\u79fb\u52a8\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u7528\u6237\u83b7\u53d6\u3001\u53c2\u4e0e\u5ea6\u548c\u7559\u5b58\u7387\u3002\u672c\u6307\u5357\u5168\u9762\u63a2\u8ba8\u4e86\u5e94\u7528\u5f52\u56e0\u7684\u5177\u4f53\u590d\u6742\u6027\uff0c\u4ece\u5e94\u5bf9\u7279\u5b9a\u5e73\u53f0\u7684\u8ffd\u8e2a\u9650\u5236\uff0c\u5230\u5c06\u5e94\u7528\u5185\u884c\u4e3a\u4e0e\u8425\u9500\u63a5\u89e6\u70b9\u5173\u8054\u3002\u5b66\u4e60\u7cbe\u51c6\u5e94\u7528\u8861\u91cf\u7684\u5b9e\u7528\u5b9e\u65bd\u7b56\u7565\uff0c\u63a2\u7d22\u9690\u79c1\u53d8\u5316\u5bf9\u79fb\u52a8\u5f52\u56e0\u7684\u5f71\u54cd\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u5982\u4f55\u4e3a\u60a8\u7684\u79fb\u52a8\u4e1a\u52a1\u9009\u62e9\u5408\u9002\u7684\u5f52\u56e0\u5408\u4f5c\u4f19\u4f34\u3002\u901a\u8fc7\u6280\u672f\u6307\u5bfc\u3001\u771f\u5b9e\u6848\u4f8b\u7814\u7a76\u548c\u4e13\u5bb6\u89c6\u89d2\uff0c\u79fb\u52a8\u8425\u9500\u4eba\u5458\u5c06\u6e05\u6670\u5730\u4e86\u89e3\u5982\u4f55\u6784\u5efa\u6709\u6548\u7684\u5f52\u56e0\u7cfb\u7edf\uff0c\u5728\u5c0a\u91cd\u7528\u6237\u9690\u79c1\u7684\u540c\u65f6\u63a8\u52a8\u5e94\u7528\u589e\u957f\u3002\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Introduction\" >\u5bfc\u8a00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Understanding_the_Mobile_App_User_Journey\" >\u4e86\u89e3\u79fb\u52a8\u5e94\u7528\u7528\u6237\u65c5\u7a0b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Key_Stages_of_the_Mobile_App_Journey\" >\u79fb\u52a8\u5e94\u7528\u65c5\u7a0b\u7684\u5173\u952e\u9636\u6bb5<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#1_Discovery_Phase\" >1. \u53d1\u73b0\u9636\u6bb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#2_Consideration_Phase\" >2.\u8003\u8651\u9636\u6bb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#3_Installation_Phase\" >3.\u5b89\u88c5\u9636\u6bb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#4_Engagement_Phase\" >4. \u53c2\u4e0e\u9636\u6bb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#5_Retention_Phase\" >5. \u4fdd\u7559\u9636\u6bb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#6_Monetization_Phase\" >6. \u76c8\u5229\u9636\u6bb5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Unique_Characteristics_of_Mobile_App_Journeys\" >\u79fb\u52a8\u5e94\u7528\u65c5\u7a0b\u7684\u72ec\u7279\u7279\u5f81<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Fragmented_Ecosystem\" >\u751f\u6001\u7cfb\u7edf\u788e\u7247\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Platform-Specific_Behaviors\" >\u7279\u5b9a\u4e8e\u5e73\u53f0\u7684\u884c\u4e3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Complex_Attribution_Windows\" >\u590d\u6742\u5f52\u56e0\u7a97\u53e3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Privacy-Impacted_Measurement\" >\u9690\u79c1\u5f71\u54cd\u6d4b\u91cf<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Mobile_App_Attribution_Fundamentals\" >\u79fb\u52a8\u5e94\u7528\u5f52\u56e0\u57fa\u7840\u77e5\u8bc6<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Key_Attribution_Points_in_the_Mobile_Journey\" >\u79fb\u52a8\u65c5\u7a0b\u4e2d\u7684\u5173\u952e\u5f52\u56e0\u70b9<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Primary_Attribution_Points\" >\u4e3b\u8981\u5f52\u56e0\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Secondary_Attribution_Points\" >\u6b21\u8981\u5f52\u56e0\u70b9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Technical_Foundations_of_Mobile_Attribution\" >\u79fb\u52a8\u5f52\u56e0\u7684\u6280\u672f\u57fa\u7840<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#User_Identification_Methods\" >\u7528\u6237\u8bc6\u522b\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Attribution_Methodologies\" >\u5f52\u56e0\u65b9\u6cd5<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Mobile_Attribution_Implementation_Strategies\" >\u79fb\u52a8\u5f52\u56e0\u5b9e\u65bd\u7b56\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Technical_Implementation_Requirements\" >\u6280\u672f\u5b9e\u65bd\u8981\u6c42<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#SDK_Implementation\" >SDK \u5b9e\u73b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Server-Side_Integration\" >\u670d\u52a1\u5668\u7aef\u96c6\u6210<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Privacy-Compliant_Implementation_Approaches\" >\u7b26\u5408\u9690\u79c1\u7684\u5b9e\u65bd\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#iOS_Attribution_Post-ATT\" >iOS \u5f52\u56e0\u540e ATT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Android_Attribution_Evolution\" >Android \u5f52\u56e0\u7684\u6f14\u53d8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Attribution_Partner_Selection\" >\u5f52\u56e0\u5408\u4f5c\u4f19\u4f34\u9009\u62e9<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Key_Selection_Criteria\" >\u5173\u952e\u9009\u62e9\u6807\u51c6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Leading_Mobile_Measurement_Partners\" >\u9886\u5148\u7684\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Advanced_Mobile_Attribution_Strategies\" >\u9ad8\u7ea7\u79fb\u52a8\u5f52\u56e0\u7b56\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Cross-Channel_Attribution\" >\u8de8\u6e20\u9053\u5f52\u56e0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Web-to-App_Attribution\" >Web \u5230 App \u5f52\u56e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#App-to-Web_Attribution\" >\u5e94\u7528\u5230\u7f51\u9875\u5f52\u56e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Offline-to-App_Connection\" >\u79bb\u7ebf\u5230\u5e94\u7528\u7a0b\u5e8f\u8fde\u63a5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Incrementality_Measurement\" >\u589e\u91cf\u6d4b\u91cf<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Mobile_Incrementality_Testing_Approaches\" >\u79fb\u52a8\u589e\u91cf\u6d4b\u8bd5\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#LTV-Based_Attribution\" >\u57fa\u4e8e\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV) \u7684\u5f52\u56e0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Implementation_Approaches\" >\u5b9e\u65bd\u65b9\u6cd5<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Addressing_Privacy_Challenges_in_Mobile_Attribution\" >\u5e94\u5bf9\u79fb\u52a8\u5f52\u56e0\u4e2d\u7684\u9690\u79c1\u6311\u6218<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Impact_of_Platform_Privacy_Changes\" >\u5e73\u53f0\u9690\u79c1\u53d8\u5316\u7684\u5f71\u54cd<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Apples_ATT_Framework\" >\u82f9\u679c\u7684ATT\u6846\u67b6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Google_Privacy_Sandbox_for_Android\" >\u9002\u7528\u4e8e Android \u7684 Google \u9690\u79c1\u6c99\u76d2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Privacy-Centric_Attribution_Strategies\" >\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u5f52\u56e0\u7b56\u7565<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Consent-Based_Measurement\" >\u57fa\u4e8e\u540c\u610f\u7684\u6d4b\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#First-Party_Data_Strategies\" >\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Modeling_and_Machine_Learning_Approaches\" >\u5efa\u6a21\u548c\u673a\u5668\u5b66\u4e60\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Media_Mix_Modeling_for_Apps\" >\u5e94\u7528\u7a0b\u5e8f\u7684\u5a92\u4f53\u7ec4\u5408\u5efa\u6a21<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Conversion_Modeling\" >\u8f6c\u6362\u5efa\u6a21<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Mobile_App_Attribution_for_Different_Business_Models\" >\u4e0d\u540c\u5546\u4e1a\u6a21\u5f0f\u7684\u79fb\u52a8\u5e94\u7528\u5f52\u56e0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Gaming_Apps\" >\u6e38\u620f\u5e94\u7528<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Key_Attribution_Points\" >\u5173\u952e\u5f52\u56e0\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Implementation_Strategy\" >\u5b9e\u65bd\u7b56\u7565<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Subscription_Apps\" >\u8ba2\u9605\u5e94\u7528<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Key_Attribution_Points-2\" >\u5173\u952e\u5f52\u56e0\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Implementation_Strategy-2\" >\u5b9e\u65bd\u7b56\u7565<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#E-Commerce_and_Retail_Apps\" >\u7535\u5b50\u5546\u52a1\u548c\u96f6\u552e\u5e94\u7528<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Key_Attribution_Points-3\" >\u5173\u952e\u5f52\u56e0\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Implementation_Strategy-3\" >\u5b9e\u65bd\u7b56\u7565<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Financial_Services_Apps\" >\u91d1\u878d\u670d\u52a1\u5e94\u7528\u7a0b\u5e8f<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Key_Attribution_Points-4\" >\u5173\u952e\u5f52\u56e0\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Implementation_Strategy-4\" >\u5b9e\u65bd\u7b56\u7565<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Case_Studies_Mobile_Attribution_Success_Stories\" >\u6848\u4f8b\u7814\u7a76\uff1a\u79fb\u52a8\u5f52\u56e0\u6210\u529f\u6848\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Gaming_Company_Transforms_User_Acquisition_Efficiency\" >\u6e38\u620f\u516c\u53f8\u8f6c\u578b\u63d0\u5347\u7528\u6237\u83b7\u53d6\u6548\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Subscription_Service_Optimizes_Trial_Conversion\" >\u8ba2\u9605\u670d\u52a1\u4f18\u5316\u8bd5\u7528\u8f6c\u5316\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Retail_App_Connects_Digital_to_Physical_Purchases\" >\u96f6\u552e\u5e94\u7528\u7a0b\u5e8f\u5c06\u6570\u5b57\u8d2d\u4e70\u4e0e\u5b9e\u4f53\u8d2d\u4e70\u8fde\u63a5\u8d77\u6765<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Implementing_Effective_App_Attribution_Practical_Roadmap\" >\u5b9e\u65bd\u6709\u6548\u7684\u5e94\u7528\u5f52\u56e0\uff1a\u5b9e\u7528\u8def\u7ebf\u56fe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Phase_1_Foundation_Building_1-2_Months\" >\u7b2c\u4e00\u9636\u6bb5\uff1a\u57fa\u7840\u5efa\u8bbe\uff081-2\u4e2a\u6708\uff09<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Attribution_Strategy_Development\" >\u5f52\u56e0\u7b56\u7565\u5f00\u53d1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Technical_Implementation_Planning\" >\u6280\u672f\u5b9e\u65bd\u89c4\u5212<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Phase_2_Core_Implementation_2-3_Months\" >\u7b2c\u4e8c\u9636\u6bb5\uff1a\u6838\u5fc3\u5b9e\u65bd\uff082-3\u4e2a\u6708\uff09<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Technical_Deployment\" >\u6280\u672f\u90e8\u7f72<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Channel_Integration\" >\u6e20\u9053\u6574\u5408<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Phase_3_Attribution_Enhancement_3_Months\" >\u7b2c 3 \u9636\u6bb5\uff1a\u5f52\u56e0\u589e\u5f3a\uff083 \u4e2a\u6708\u4ee5\u4e0a\uff09<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Advanced_Measurement_Implementation\" >\u9ad8\u7ea7\u6d4b\u91cf\u5b9e\u65bd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Optimization_and_Scaling\" >\u4f18\u5316\u548c\u6269\u5c55<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Expert_Perspectives_Mobile_Attribution_Best_Practices\" >\u4e13\u5bb6\u89c2\u70b9\uff1a\u79fb\u52a8\u5f52\u56e0\u6700\u4f73\u5b9e\u8df5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Focus_on_Business_Outcomes_Not_Just_Technical_Implementation\" >\u5173\u6ce8\u4e1a\u52a1\u6210\u679c\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6280\u672f\u5b9e\u65bd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Prepare_for_Continuous_Change\" >\u4e3a\u6301\u7eed\u53d8\u5316\u505a\u597d\u51c6\u5907<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Balance_Privacy_and_Measurement\" >\u5e73\u8861\u9690\u79c1\u548c\u6d4b\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Connect_Attribution_to_Action\" >\u5c06\u5f52\u56e0\u4e0e\u884c\u52a8\u8054\u7cfb\u8d77\u6765<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#FAQs\" >\u5e38\u89c1\u95ee\u9898<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#How_has_iOS_145_impacted_mobile_app_attribution\" >iOS 14.5+ \u5bf9\u79fb\u52a8\u5e94\u7528\u5f52\u56e0\u6709\u4f55\u5f71\u54cd\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#Whats_the_difference_between_deterministic_and_probabilistic_attribution_for_mobile_apps\" >\u79fb\u52a8\u5e94\u7528\u7684\u786e\u5b9a\u6027\u5f52\u56e0\u548c\u6982\u7387\u5f52\u56e0\u4e4b\u95f4\u6709\u4f55\u533a\u522b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8-%e8%bf%bd%e8%b8%aa%e7%94%a8%e6%88%b7%e6%97%85%e7%a8%8b\/#How_do_I_measure_ROI_when_users_discover_my_app_through_organic_channels\" >\u5f53\u7528\u6237\u901a\u8fc7\u81ea\u7136\u6e20\u9053\u53d1\u73b0\u6211\u7684\u5e94\u7528\u65f6\uff0c\u6211\u5982\u4f55\u8861\u91cf\u6295\u8d44\u56de\u62a5\u7387 (ROI)\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\u5bfc\u8a00<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5728\u5f53\u4eca\u201c\u79fb\u52a8\u4f18\u5148\u201d\u7684\u4e16\u754c\uff0c\u5e94\u7528\u5df2\u6210\u4e3a\u6570\u5341\u4ebf\u7528\u6237\u7684\u4e3b\u8981\u6570\u5b57\u4f53\u9a8c\u3002\u5e73\u5747\u6bcf\u4f4d\u667a\u80fd\u624b\u673a\u7528\u6237\u6bcf\u5929\u4f7f\u7528 10 \u4e2a\u5e94\u7528\uff0c\u6bcf\u6708\u4f7f\u7528 30 \u4e2a\u5e94\u7528\uff0c\u8fd9\u4e3a\u5404\u884c\u5404\u4e1a\u7684\u4f01\u4e1a\u521b\u9020\u4e86\u5de8\u5927\u7684\u673a\u9047\u3002\u7136\u800c\uff0c\u7531\u4e8e\u8d85\u8fc7 500 \u4e07\u4e2a\u5e94\u7528\u5728\u5e94\u7528\u5546\u5e97\u4e2d\u4e89\u593a\u5173\u6ce8\uff0c\u7528\u6237\u83b7\u53d6\u548c\u4e92\u52a8\u7684\u7ade\u4e89\u7a7a\u524d\u6fc0\u70c8\u3002\u8fd9\u79cd\u7ade\u4e89\u683c\u5c40\u5c06\u79fb\u52a8\u5e7f\u544a\u652f\u51fa\u63a8\u5411\u4e86\u524d\u6240\u672a\u6709\u7684\u9ad8\u5ea6\uff0c\u9884\u8ba1\u5230 2024 \u5e74\uff0c\u5168\u7403\u5e7f\u544a\u652f\u51fa\u5c06\u8fbe\u5230 14130 \u4ebf\u7f8e\u5143\u3002\u7136\u800c\uff0c\u8bb8\u591a\u7ec4\u7ec7\u96be\u4ee5\u51c6\u786e\u8861\u91cf\u8fd9\u4e9b\u6295\u8d44\u7684\u6709\u6548\u6027\u3002\u6839\u636e AppsFlyer \u7684\u7814\u7a76\uff0c\u79fb\u52a8\u8425\u9500\u4eba\u5458\u5c06\u201c\u7cbe\u51c6\u5f52\u56e0\u201d\u5217\u4e3a\u4ed6\u4eec\u7684\u9996\u8981\u6311\u6218\uff0c\u751a\u81f3\u8d85\u8fc7\u4e86\u7528\u6237\u83b7\u53d6\u6210\u672c\u548c\u5e73\u53f0\u653f\u7b56\u53d8\u5316\u3002\u201c\u79fb\u52a8\u5f52\u56e0\u4e0e\u7f51\u9875\u5f52\u56e0\u6709\u7740\u6839\u672c\u7684\u4e0d\u540c\uff0c\u201d\u4e00\u5bb6\u9886\u5148\u6e38\u620f\u516c\u53f8\u7684\u79fb\u52a8\u8425\u9500\u603b\u76d1 Sarah Johnson \u89e3\u91ca\u8bf4\u3002\u201c\u6280\u672f\u73af\u5883\u3001\u7528\u6237\u884c\u4e3a\u6a21\u5f0f\u548c\u8861\u91cf\u6311\u6218\u9020\u5c31\u4e86\u5b8c\u5168\u4e0d\u540c\u7684\u683c\u5c40\uff0c\u9700\u8981\u4e13\u95e8\u7684\u65b9\u6cd5\u3002\u201d\u8fd9\u4e9b\u5dee\u5f02\u662f\u5de8\u5927\u7684\u3002\u79fb\u52a8\u7528\u6237\u53ef\u4ee5\u5728\u5e94\u7528\u3001\u7f51\u7ad9\u548c\u7ebf\u4e0b\u4f53\u9a8c\u4e4b\u95f4\u65e0\u7f1d\u5207\u6362\u3002\u4ed6\u4eec\u4f7f\u7528\u591a\u79cd\u8bbe\u5907\u8fdb\u884c\u4ea4\u4e92\uff0c\u7ecf\u5e38\u5728\u624b\u673a\u548c\u5e73\u677f\u7535\u8111\u4e4b\u95f4\u5207\u6362\u3002\u4ed6\u4eec\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u53d1\u73b0\u5e94\u7528\u2014\u2014\u4ece\u5e94\u7528\u5546\u5e97\u641c\u7d22\u548c\u793e\u4ea4\u5a92\u4f53\u5230\u4e8c\u7ef4\u7801\u548c\u53e3\u7891\u63a8\u8350\u3002\u8fd1\u671f\u9690\u79c1\u6cd5\u89c4\u7684\u53d8\u5316\u6781\u5927\u5730\u6539\u53d8\u4e86\u79fb\u52a8\u6570\u636e\u6d4b\u91cf\uff0c\u8fd9\u8fdb\u4e00\u6b65\u52a0\u5267\u4e86\u590d\u6742\u6027\u3002Apple \u7684\u201c\u5e94\u7528\u8ffd\u8e2a\u900f\u660e\u5ea6\u201d\u6846\u67b6\u3001Google \u7684 Android \u9690\u79c1\u6c99\u76d2\u4ee5\u53ca\u4e0d\u65ad\u53d8\u5316\u7684\u6cd5\u89c4\uff0c\u90fd\u5bf9\u7528\u6237\u65c5\u7a0b\u7684\u8ffd\u8e2a\u548c\u5f52\u56e0\u65b9\u5f0f\u65bd\u52a0\u4e86\u65b0\u7684\u9650\u5236\u3002\u672c\u6307\u5357\u63a2\u8ba8\u4e86\u79fb\u52a8\u5e94\u7528\u5f52\u56e0\u7684\u72ec\u7279\u6311\u6218\uff0c\u5e76\u63d0\u4f9b\u4e86\u8ffd\u8e2a\u5b8c\u6574\u7528\u6237\u65c5\u7a0b\u7684\u5b9e\u7528\u89e3\u51b3\u65b9\u6848\u2014\u2014\u4ece\u6700\u521d\u7684\u53d1\u73b0\u5230\u5b89\u88c5\u3001\u4e92\u52a8\u548c\u53d8\u73b0\u3002\u65e0\u8bba\u60a8\u662f\u53d1\u5e03\u9996\u4e2a\u5e94\u7528\uff0c\u8fd8\u662f\u4f18\u5316\u6210\u719f\u7684\u79fb\u52a8\u4e1a\u52a1\uff0c\u60a8\u90fd\u80fd\u627e\u5230\u5207\u5b9e\u53ef\u884c\u7684\u5f52\u56e0\u7b56\u7565\uff0c\u5728\u5c0a\u91cd\u7528\u6237\u9690\u79c1\u7684\u540c\u65f6\u63a8\u52a8\u589e\u957f\u3002\u5bf9\u4e8e\u5bfb\u6c42\u4e13\u4e1a\u79fb\u52a8\u5f52\u56e0\u4e13\u4e1a\u77e5\u8bc6\u7684\u7ec4\u7ec7\uff0c\u00a0<a href=\"https:\/\/attrisight.com\/zh\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u89c6\u529b<\/a>\u00a0\u63d0\u4f9b\u5c06\u5e94\u7528\u8425\u9500\u6d3b\u52a8\u4e0e\u4e1a\u52a1\u6210\u679c\u8054\u7cfb\u8d77\u6765\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u540c\u65f6\u6ee1\u8db3\u590d\u6742\u7684\u9690\u79c1\u8981\u6c42\u3002\n<h2 id=\"understanding-the-mobile-app-user-journey\" tabindex=\"-1\" data-source-line=\"25-25\"><span class=\"ez-toc-section\" id=\"Understanding_the_Mobile_App_User_Journey\"><\/span>\u4e86\u89e3\u79fb\u52a8\u5e94\u7528\u7528\u6237\u65c5\u7a0b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5728\u5b9e\u65bd\u5f52\u56e0\u4e4b\u524d\uff0c\u5fc5\u987b\u4e86\u89e3\u79fb\u52a8\u5e94\u7528\u7528\u6237\u65c5\u7a0b\u7684\u72ec\u7279\u7279\u5f81\u3002\n<h3 id=\"key-stages-of-the-mobile-app-journey\" tabindex=\"-1\" data-source-line=\"29-29\"><span class=\"ez-toc-section\" id=\"Key_Stages_of_the_Mobile_App_Journey\"><\/span>\u79fb\u52a8\u5e94\u7528\u65c5\u7a0b\u7684\u5173\u952e\u9636\u6bb5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5178\u578b\u7684\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u65c5\u7a0b\u5305\u62ec\u51e0\u4e2a\u4e0d\u540c\u7684\u9636\u6bb5\uff1a\n<h4 id=\"1.-discovery-phase\" tabindex=\"-1\" data-source-line=\"33-33\"><span class=\"ez-toc-section\" id=\"1_Discovery_Phase\"><\/span>1. \u53d1\u73b0\u9636\u6bb5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u7528\u6237\u9996\u6b21\u63a5\u89e6\u4f60\u7684\u5e94\u7528\u7684\u65b9\u5f0f\uff1a\n<ul data-source-line=\"36-41\">\n<li data-source-line=\"36-36\">\u5e94\u7528\u5546\u5e97\u641c\u7d22\u548c\u6d4f\u89c8<\/li>\n<li data-source-line=\"37-37\">\u793e\u4ea4\u5a92\u4f53\u548c\u5f71\u54cd\u529b\u66dd\u5149<\/li>\n<li data-source-line=\"38-38\">\u5728\u5176\u4ed6\u5e94\u7528\u548c\u7f51\u7edc\u4e0a\u6295\u653e\u4ed8\u8d39\u5e7f\u544a<\/li>\n<li data-source-line=\"39-39\">\u53e3\u7891\u548c\u540c\u884c\u63a8\u8350<\/li>\n<li data-source-line=\"40-41\">\u65b0\u95fb\u548c\u5a92\u4f53\u62a5\u9053<\/li>\n<\/ul>\n<h4 id=\"2.-consideration-phase\" tabindex=\"-1\" data-source-line=\"42-42\"><span class=\"ez-toc-section\" id=\"2_Consideration_Phase\"><\/span>2.\u8003\u8651\u9636\u6bb5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u7528\u6237\u5728\u5b89\u88c5\u4e4b\u524d\u5982\u4f55\u8bc4\u4ef7\u60a8\u7684\u5e94\u7528\uff1a\n<ul data-source-line=\"45-50\">\n<li data-source-line=\"45-45\">\u5e94\u7528\u5546\u5e97\u5217\u8868\u5ba1\u6838<\/li>\n<li data-source-line=\"46-46\">\u8bc4\u5206\u548c\u8bc4\u8bba\u5206\u6790<\/li>\n<li data-source-line=\"47-47\">\u5c4f\u5e55\u622a\u56fe\u548c\u89c6\u9891\u9884\u89c8<\/li>\n<li data-source-line=\"48-48\">\u4e0e\u66ff\u4ee3\u65b9\u6848\u7684\u529f\u80fd\u6bd4\u8f83<\/li>\n<li data-source-line=\"49-50\">\u54c1\u724c\u548c\u51fa\u7248\u5546\u8c03\u67e5<\/li>\n<\/ul>\n<h4 id=\"3.-installation-phase\" tabindex=\"-1\" data-source-line=\"51-51\"><span class=\"ez-toc-section\" id=\"3_Installation_Phase\"><\/span>3.\u5b89\u88c5\u9636\u6bb5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e34\u754c\u8f6c\u6362\u70b9\uff1a\n<ul data-source-line=\"54-59\">\n<li data-source-line=\"54-54\">\u5e94\u7528\u4e0b\u8f7d\u542f\u52a8<\/li>\n<li data-source-line=\"55-55\">\u5b89\u88c5\u8fc7\u7a0b<\/li>\n<li data-source-line=\"56-56\">\u521d\u59cb\u8bb8\u53ef\u8bf7\u6c42<\/li>\n<li data-source-line=\"57-57\">\u9996\u6b21\u542f\u52a8\u4f53\u9a8c<\/li>\n<li data-source-line=\"58-59\">\u5165\u804c\u6d41\u7a0b<\/li>\n<\/ul>\n<h4 id=\"4.-engagement-phase\" tabindex=\"-1\" data-source-line=\"60-60\"><span class=\"ez-toc-section\" id=\"4_Engagement_Phase\"><\/span>4. \u53c2\u4e0e\u9636\u6bb5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u7528\u6237\u5b89\u88c5\u540e\u5982\u4f55\u4e0e\u60a8\u7684\u5e94\u7528\u8fdb\u884c\u4e92\u52a8\uff1a\n<ul data-source-line=\"63-68\">\n<li data-source-line=\"63-63\">\u529f\u80fd\u63a2\u7d22\u548c\u4f7f\u7528<\/li>\n<li data-source-line=\"64-64\">\u5e10\u6237\u521b\u5efa\u548c\u4e2a\u4eba\u8d44\u6599\u8bbe\u7f6e<\/li>\n<li data-source-line=\"65-65\">\u5185\u5bb9\u6d88\u8d39\u6a21\u5f0f<\/li>\n<li data-source-line=\"66-66\">\u793e\u4ea4\u548c\u5206\u4eab\u884c\u4e3a<\/li>\n<li data-source-line=\"67-68\">\u63a8\u9001\u901a\u77e5\u4ea4\u4e92<\/li>\n<\/ul>\n<h4 id=\"5.-retention-phase\" tabindex=\"-1\" data-source-line=\"69-69\"><span class=\"ez-toc-section\" id=\"5_Retention_Phase\"><\/span>5. \u4fdd\u7559\u9636\u6bb5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e0e\u60a8\u7684\u5e94\u7528\u7684\u6301\u7eed\u5173\u7cfb\uff1a\n<ul data-source-line=\"72-77\">\n<li data-source-line=\"72-72\">\u5e38\u89c4\u4f7f\u7528\u6a21\u5f0f<\/li>\n<li data-source-line=\"73-73\">\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u529f\u80fd\u91c7\u7528\u60c5\u51b5<\/li>\n<li data-source-line=\"74-74\">\u5bf9\u91cd\u65b0\u53c2\u4e0e\u52aa\u529b\u7684\u56de\u5e94<\/li>\n<li data-source-line=\"75-75\">\u8ba2\u9605\u6216\u8d2d\u4e70\u884c\u4e3a<\/li>\n<li data-source-line=\"76-77\">\u66f4\u65b0\u548c\u65b0\u529f\u80fd\u91c7\u7528<\/li>\n<\/ul>\n<h4 id=\"6.-monetization-phase\" tabindex=\"-1\" data-source-line=\"78-78\"><span class=\"ez-toc-section\" id=\"6_Monetization_Phase\"><\/span>6. \u76c8\u5229\u9636\u6bb5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u7528\u6237\u5982\u4f55\u521b\u9020\u5546\u4e1a\u4ef7\u503c\uff1a\n<ul data-source-line=\"81-86\">\n<li data-source-line=\"81-81\">\u5e94\u7528\u5185\u8d2d\u4e70\u51b3\u7b56<\/li>\n<li data-source-line=\"82-82\">\u8ba2\u9605\u8f6c\u6362<\/li>\n<li data-source-line=\"83-83\">\u5e7f\u544a\u53c2\u4e0e\u884c\u4e3a<\/li>\n<li data-source-line=\"84-84\">\u63a8\u8350\u548c\u75c5\u6bd2\u5f0f\u6d3b\u52a8<\/li>\n<li data-source-line=\"85-86\">\u8d85\u8d8a\u5e94\u7528\u7a0b\u5e8f\u7684\u54c1\u724c\u53c2\u4e0e<\/li>\n<\/ul>\n<h3 id=\"unique-characteristics-of-mobile-app-journeys\" tabindex=\"-1\" data-source-line=\"87-87\"><span class=\"ez-toc-section\" id=\"Unique_Characteristics_of_Mobile_App_Journeys\"><\/span>\u79fb\u52a8\u5e94\u7528\u65c5\u7a0b\u7684\u72ec\u7279\u7279\u5f81<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u6709\u51e0\u4e2a\u56e0\u7d20\u4f7f\u5f97\u79fb\u52a8\u5e94\u7528\u65c5\u7a0b\u4e0e\u7f51\u7edc\u4f53\u9a8c\u4e0d\u540c\uff1a\n<h4 id=\"fragmented-ecosystem\" tabindex=\"-1\" data-source-line=\"91-91\"><span class=\"ez-toc-section\" id=\"Fragmented_Ecosystem\"><\/span>\u751f\u6001\u7cfb\u7edf\u788e\u7247\u5316<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u79fb\u52a8\u65c5\u7a0b\u8de8\u8d8a\u591a\u79cd\u73af\u5883\uff1a\n<ul data-source-line=\"94-101\">\n<li data-source-line=\"94-94\">\u5e94\u7528\u5546\u5e97\uff08Apple App Store\u3001Google Play\uff09<\/li>\n<li data-source-line=\"95-95\">\u79fb\u52a8\u7f51\u7edc\u6d4f\u89c8\u5668<\/li>\n<li data-source-line=\"96-96\">\u793e\u4ea4\u5a92\u4f53\u5e94\u7528<\/li>\n<li data-source-line=\"97-97\">\u5176\u4ed6\u5e26\u6709\u5e7f\u544a\u7684\u5e94\u7528<\/li>\n<li data-source-line=\"98-98\">\u77ed\u4fe1\u548c\u6d88\u606f\u5e73\u53f0<\/li>\n<li data-source-line=\"99-99\">\u4e8c\u7ef4\u7801\u548c\u7ebf\u4e0b\u63a5\u89e6\u70b9<\/li>\n<li data-source-line=\"100-101\">\u63a8\u9001\u901a\u77e5\u548c\u7535\u5b50\u90ae\u4ef6<\/li>\n<\/ul>\n<h4 id=\"platform-specific-behaviors\" tabindex=\"-1\" data-source-line=\"102-102\"><span class=\"ez-toc-section\" id=\"Platform-Specific_Behaviors\"><\/span>\u7279\u5b9a\u4e8e\u5e73\u53f0\u7684\u884c\u4e3a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u7528\u6237\u884c\u4e3a\u56e0\u5e73\u53f0\u800c\u5f02\uff1a\n<ul data-source-line=\"105-110\">\n<li data-source-line=\"105-105\">iOS \u4e0e Android \u7684\u6280\u672f\u5dee\u5f02<\/li>\n<li data-source-line=\"106-106\">\u4e0d\u540c\u5e73\u53f0\u7684\u4e0d\u540c\u53d1\u73b0\u6a21\u5f0f<\/li>\n<li data-source-line=\"107-107\">\u4e0d\u540c\u8bbe\u5907\u7684\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u4e0d\u540c<\/li>\n<li data-source-line=\"108-108\">\u7279\u5b9a\u4e8e\u5e73\u53f0\u7684\u529f\u80fd\u53c2\u4e0e<\/li>\n<li data-source-line=\"109-110\">\u4e0d\u540c\u7684\u76c8\u5229\u6a21\u5f0f<\/li>\n<\/ul>\n<h4 id=\"complex-attribution-windows\" tabindex=\"-1\" data-source-line=\"113-113\"><span class=\"ez-toc-section\" id=\"Complex_Attribution_Windows\"><\/span>\u590d\u6742\u5f52\u56e0\u7a97\u53e3<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u79fb\u52a8\u5f52\u56e0\u6d89\u53ca\u591a\u4e2a\u65f6\u95f4\u8003\u8651\u56e0\u7d20\uff1a\n<ul data-source-line=\"116-121\">\n<li data-source-line=\"116-116\">\u6d4f\u89c8\u5f52\u56e0\u7a97\u53e3<\/li>\n<li data-source-line=\"117-117\">\u70b9\u51fb\u5b89\u88c5\u5ef6\u8fdf<\/li>\n<li data-source-line=\"118-118\">\u518d\u6b21\u4e92\u52a8\u5f52\u56e0<\/li>\n<li data-source-line=\"119-119\">\u91cd\u65b0\u5b89\u88c5\u5f52\u56e0<\/li>\n<li data-source-line=\"120-121\">\u8ba2\u9605\u548c\u7ec8\u8eab\u4ef7\u503c\u7a97\u53e3<\/li>\n<\/ul>\n<h4 id=\"privacy-impacted-measurement\" tabindex=\"-1\" data-source-line=\"122-122\"><span class=\"ez-toc-section\" id=\"Privacy-Impacted_Measurement\"><\/span>\u9690\u79c1\u5f71\u54cd\u6d4b\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u6700\u8fd1\u7684\u53d8\u5316\u6539\u53d8\u4e86\u79fb\u52a8\u6d4b\u91cf\u65b9\u5f0f\uff1a\n<ul data-source-line=\"125-130\">\n<li data-source-line=\"125-125\">iOS \u5e94\u7528\u8ffd\u8e2a\u900f\u660e\u5ea6<\/li>\n<li data-source-line=\"126-126\">IDFA\uff08\u5e7f\u544a\u5546\u6807\u8bc6\u7b26\uff09\u9650\u5236<\/li>\n<li data-source-line=\"127-127\">\u9002\u7528\u4e8e Android \u7684 Google \u9690\u79c1\u6c99\u76d2<\/li>\n<li data-source-line=\"128-128\">GAID\uff08Google \u5e7f\u544a ID\uff09\u53d8\u66f4<\/li>\n<li data-source-line=\"129-130\">\u5e94\u7528\u5546\u5e97\u5f52\u56e0 API \u9650\u5236<\/li>\n<\/ul>\n\u4e86\u89e3\u8fd9\u4e9b\u72ec\u7279\u7684\u7279\u6027\u5bf9\u4e8e\u5b9e\u65bd\u6709\u6548\u7684\u79fb\u52a8\u5f52\u56e0\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u4eec\u5e26\u6765\u4e86\u4e0e\u7f51\u7edc\u5f52\u56e0\u6839\u672c\u4e0d\u540c\u7684\u6d4b\u91cf\u6311\u6218\u3002\n<h2 id=\"mobile-app-attribution-fundamentals\" tabindex=\"-1\" data-source-line=\"133-133\"><span class=\"ez-toc-section\" id=\"Mobile_App_Attribution_Fundamentals\"><\/span>\u79fb\u52a8\u5e94\u7528\u5f52\u56e0\u57fa\u7840\u77e5\u8bc6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u79fb\u52a8\u5e94\u7528\u5f52\u56e0\u9700\u8981\u4e0d\u540c\u4e8e\u4f20\u7edf\u7f51\u7edc\u5f52\u56e0\u65b9\u6cd5\u7684\u4e13\u95e8\u65b9\u6cd5\u3002\n<h3 id=\"key-attribution-points-in-the-mobile-journey\" tabindex=\"-1\" data-source-line=\"137-137\"><span class=\"ez-toc-section\" id=\"Key_Attribution_Points_in_the_Mobile_Journey\"><\/span>\u79fb\u52a8\u65c5\u7a0b\u4e2d\u7684\u5173\u952e\u5f52\u56e0\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u6709\u6548\u7684\u79fb\u52a8\u5f52\u56e0\u8ddf\u8e2a\u591a\u4e2a\u8f6c\u5316\u70b9\uff1a\n<h4 id=\"primary-attribution-points\" tabindex=\"-1\" data-source-line=\"141-141\"><span class=\"ez-toc-section\" id=\"Primary_Attribution_Points\"><\/span>\u4e3b\u8981\u5f52\u56e0\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"143-162\">\n<li data-source-line=\"143-148\">\n<strong>\u5e94\u7528\u5b89\u88c5\u5f52\u56e0<\/strong>\n<ul data-source-line=\"144-148\">\n<li data-source-line=\"144-144\">\u5c06\u8425\u9500\u63a5\u89e6\u70b9\u4e0e\u5e94\u7528\u5b89\u88c5\u8fde\u63a5\u8d77\u6765<\/li>\n<li data-source-line=\"145-145\">\u786e\u5b9a\u54ea\u4e9b\u6e20\u9053\u53ef\u4ee5\u63a8\u52a8\u4e0b\u8f7d<\/li>\n<li data-source-line=\"146-146\">\u6d4b\u91cf\u5b89\u88c5\u91cf\u548c\u901f\u5ea6<\/li>\n<li data-source-line=\"147-148\">\u8ddf\u8e2a\u5b89\u88c5\u8d28\u91cf\u548c\u771f\u5b9e\u6027<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"149-155\">\n<strong>\u5b89\u88c5\u540e\u4e8b\u4ef6\u5f52\u56e0<\/strong>\n<ul data-source-line=\"150-155\">\n<li data-source-line=\"150-150\">\u6ce8\u518c\/\u521b\u5efa\u8d26\u6237<\/li>\n<li data-source-line=\"151-151\">\u5b8c\u6210\u6559\u7a0b<\/li>\n<li data-source-line=\"152-152\">\u7b2c\u4e00\u4e2a\u6709\u610f\u4e49\u7684\u884c\u52a8<\/li>\n<li data-source-line=\"153-153\">\u521d\u59cb\u4f1a\u8bdd\u65f6\u957f<\/li>\n<li data-source-line=\"154-155\">\u65e9\u671f\u529f\u80fd\u91c7\u7528<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"156-162\">\n<strong>\u6536\u5165\u4e8b\u4ef6\u5f52\u56e0<\/strong>\n<ul data-source-line=\"157-162\">\n<li data-source-line=\"157-157\">\u9996\u6b21\u8d2d\u4e70\u6216\u8ba2\u9605<\/li>\n<li data-source-line=\"158-158\">\u5e94\u7528\u5185\u8d2d\u4e70\u884c\u4e3a<\/li>\n<li data-source-line=\"159-159\">\u5e7f\u544a\u53c2\u4e0e\u6536\u5165<\/li>\n<li data-source-line=\"160-160\">\u91cd\u590d\u8d2d\u4e70\u6a21\u5f0f<\/li>\n<li data-source-line=\"161-162\">\u8ba2\u9605\u7eed\u8ba2<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"secondary-attribution-points\" tabindex=\"-1\" data-source-line=\"163-163\"><span class=\"ez-toc-section\" id=\"Secondary_Attribution_Points\"><\/span>\u6b21\u8981\u5f52\u56e0\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"165-178\">\n<li data-source-line=\"165-171\">\n<strong>\u518d\u6b21\u53c2\u4e0e\u5f52\u56e0<\/strong>\n<ul data-source-line=\"166-171\">\n<li data-source-line=\"166-166\">\u7f3a\u5e2d\u540e\u8fd4\u56de<\/li>\n<li data-source-line=\"167-167\">\u5bf9\u91cd\u65b0\u53c2\u4e0e\u6d3b\u52a8\u7684\u56de\u5e94<\/li>\n<li data-source-line=\"168-168\">\u91cd\u65b0\u5b89\u88c5\u5f52\u56e0<\/li>\n<li data-source-line=\"169-169\">\u91cd\u65b0\u6fc0\u6d3b\u4f11\u7720\u7528\u6237<\/li>\n<li data-source-line=\"170-171\">\u8de8\u8bbe\u5907\u4e92\u52a8<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"172-178\">\n<strong>\u7ec8\u8eab\u4ef7\u503c\u5f52\u56e0<\/strong>\n<ul data-source-line=\"173-178\">\n<li data-source-line=\"173-173\">\u957f\u671f\u4f7f\u7528\u6a21\u5f0f<\/li>\n<li data-source-line=\"174-174\">\u968f\u65f6\u95f4\u53d8\u5316\u7684\u603b\u5ba2\u6237\u4ef7\u503c<\/li>\n<li data-source-line=\"175-175\">\u7559\u4efb\u91cc\u7a0b\u7891\u6210\u5c31<\/li>\n<li data-source-line=\"176-176\">\u529f\u80fd\u91c7\u7528\u8fdb\u5ea6<\/li>\n<li data-source-line=\"177-178\">\u793e\u4ea4\/\u75c5\u6bd2\u5f0f\u8d21\u732e<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"technical-foundations-of-mobile-attribution\" tabindex=\"-1\" data-source-line=\"179-179\"><span class=\"ez-toc-section\" id=\"Technical_Foundations_of_Mobile_Attribution\"><\/span>\u79fb\u52a8\u5f52\u56e0\u7684\u6280\u672f\u57fa\u7840<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u79fb\u52a8\u5f52\u56e0\u4f9d\u8d56\u4e8e\u7279\u5b9a\u7684\u6280\u672f\u65b9\u6cd5\uff1a\n<h4 id=\"user-identification-methods\" tabindex=\"-1\" data-source-line=\"183-183\"><span class=\"ez-toc-section\" id=\"User_Identification_Methods\"><\/span>\u7528\u6237\u8bc6\u522b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u6709\u591a\u79cd\u6280\u672f\u53ef\u4ee5\u5b9e\u73b0\u6574\u4e2a\u79fb\u52a8\u65c5\u7a0b\u4e2d\u7684\u7528\u6237\u8bc6\u522b\uff1a\n<table data-source-line=\"187-195\">\n<thead data-source-line=\"187-187\">\n<tr data-source-line=\"187-187\">\n<th>\u6807\u8bc6\u7b26\u7c7b\u578b<\/th>\n<th>\u5de5\u4f5c\u539f\u7406<\/th>\n<th>\u73b0\u72b6\u4e0e\u9650\u5236<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"189-195\">\n<tr data-source-line=\"189-189\">\n<td><strong>IDFA\uff08iOS\uff09<\/strong><\/td>\n<td>Apple \u7684\u5e7f\u544a\u5546\u6807\u8bc6\u7b26<\/td>\n<td>\u9700\u8981\u6839\u636e ATT \u660e\u786e\u9009\u62e9\u52a0\u5165\uff1b\u9009\u62e9\u52a0\u5165\u7387\u901a\u5e38\u4e3a 25-40%<\/td>\n<\/tr>\n<tr data-source-line=\"190-190\">\n<td><strong>GAID\uff08\u5b89\u5353\uff09<\/strong><\/td>\n<td>Google \u7684\u5e7f\u544a ID<\/td>\n<td>\u4ecd\u7136\u53ef\u7528\uff0c\u4f46\u5728\u9690\u79c1\u6c99\u76d2\u4e0b\u6709\u6240\u53d8\u5316\uff1b\u9009\u62e9\u9000\u51fa\u7684\u60c5\u51b5\u6b63\u5728\u589e\u52a0<\/td>\n<\/tr>\n<tr data-source-line=\"191-191\">\n<td><strong>IDFV\uff08iOS\uff09<\/strong><\/td>\n<td>\u4f9b\u5e94\u5546\u6807\u8bc6\u7b26\uff1b\u7279\u5b9a\u4e8e\u53d1\u5e03\u8005<\/td>\n<td>\u4ec5\u9650\u4e8e\u5355\u4e2a\u53d1\u5e03\u5546\u7684\u5e94\u7528\u7a0b\u5e8f\uff1b\u65e0\u6cd5\u8de8\u516c\u53f8\u8fdb\u884c\u8ddf\u8e2a<\/td>\n<\/tr>\n<tr data-source-line=\"192-192\">\n<td><strong>\u5e94\u7528\u96c6 ID (Android)<\/strong><\/td>\n<td>\u8bc6\u522b\u6765\u81ea\u540c\u4e00\u5f00\u53d1\u8005\u7684\u5e94\u7528\u7a0b\u5e8f<\/td>\n<td>\u9650\u4e8e\u5355\u4e00\u5f00\u53d1\u8005\uff1b\u53ef\u91cd\u7f6e<\/td>\n<\/tr>\n<tr data-source-line=\"193-193\">\n<td><strong>\u6982\u7387ID<\/strong><\/td>\n<td>\u7edf\u8ba1\u6307\u7eb9\u6280\u672f<\/td>\n<td>\u53d7\u5e73\u53f0\u9650\u5236\u8d8a\u6765\u8d8a\u5927\uff1b\u51c6\u786e\u6027\u6709\u9650<\/td>\n<\/tr>\n<tr data-source-line=\"194-194\">\n<td><strong>\u7b2c\u4e00\u65b9 ID<\/strong><\/td>\n<td>\u7528\u6237\u767b\u5f55\u6216\u57fa\u4e8e\u8eab\u4efd\u9a8c\u8bc1<\/td>\n<td>\u53ef\u9760\u6027\u9ad8\uff0c\u4f46\u9700\u8981\u7528\u6237\u8eab\u4efd\u9a8c\u8bc1\uff1b\u8986\u76d6\u8303\u56f4\u6709\u9650<\/td>\n<\/tr>\n<tr data-source-line=\"195-195\">\n<td><strong>SKAdNetwork\uff08iOS\uff09<\/strong><\/td>\n<td>Apple \u7684\u9690\u79c1\u4fdd\u62a4\u5f52\u56e0 API<\/td>\n<td>\u6570\u636e\u6709\u9650\uff1b\u62a5\u544a\u5ef6\u8fdf\uff1b\u6ca1\u6709\u7528\u6237\u7ea7\u6570\u636e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 id=\"attribution-methodologies\" tabindex=\"-1\" data-source-line=\"197-197\"><span class=\"ez-toc-section\" id=\"Attribution_Methodologies\"><\/span>\u5f52\u56e0\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u6839\u636e\u53ef\u7528\u7684\u6807\u8bc6\u7b26\uff0c\u79fb\u52a8\u5f52\u56e0\u91c7\u7528\u591a\u79cd\u65b9\u6cd5\uff1a\n<ol data-source-line=\"201-224\">\n<li data-source-line=\"201-206\">\n<strong>\u786e\u5b9a\u6027\u5f52\u56e0<\/strong>\n<ul data-source-line=\"202-206\">\n<li data-source-line=\"202-202\">\u57fa\u4e8e\u660e\u786e\u7684\u7528\u6237\u8eab\u4efd\u8bc6\u522b<\/li>\n<li data-source-line=\"203-203\">\u4f9d\u8d56\u8bbe\u5907 ID \u6216\u7ecf\u8fc7\u8eab\u4efd\u9a8c\u8bc1\u7684\u7528\u6237\u4fe1\u606f<\/li>\n<li data-source-line=\"204-204\">\u9ad8\u5ea6\u51c6\u786e\uff0c\u4f46\u53d7\u5230\u9690\u79c1\u53d8\u5316\u7684\u9650\u5236<\/li>\n<li data-source-line=\"205-206\">\u5f53\u63a5\u89e6\u70b9\u4e4b\u95f4\u53ef\u4ee5\u5efa\u7acb\u76f4\u63a5\u8fde\u63a5\u65f6\u6709\u6548<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"207-212\">\n<strong>\u6982\u7387\u5f52\u56e0<\/strong>\n<ul data-source-line=\"208-212\">\n<li data-source-line=\"208-208\">\u4f7f\u7528\u7edf\u8ba1\u65b9\u6cd5\u63a8\u65ad\u6ca1\u6709\u76f4\u63a5\u6807\u8bc6\u7b26\u7684\u8054\u7cfb<\/li>\n<li data-source-line=\"209-209\">\u57fa\u4e8e\u65f6\u95f4\u6a21\u5f0f\u3001\u8bbe\u5907\u7279\u5f81\u548c\u884c\u4e3a\u4fe1\u53f7<\/li>\n<li data-source-line=\"210-210\">\u7cbe\u5ea6\u8f83\u4f4e\u4f46\u66f4\u7b26\u5408\u9690\u79c1\u8981\u6c42<\/li>\n<li data-source-line=\"211-212\">\u7531\u4e8e\u786e\u5b9a\u6027\u65b9\u6cd5\u9762\u4e34\u5c40\u9650\u6027\uff0c\u56e0\u6b64\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"213-218\">\n<strong>\u805a\u5408\u5f52\u56e0<\/strong>\n<ul data-source-line=\"214-218\">\n<li data-source-line=\"214-214\">\u5e73\u53f0\u63d0\u4f9b\u7684\u62a5\u544a\u4e0d\u5305\u542b\u4e2a\u4eba\u7528\u6237\u6570\u636e<\/li>\n<li data-source-line=\"215-215\">\u793a\u4f8b\u5305\u62ec SKAdNetwork (iOS) \u548c\u5373\u5c06\u63a8\u51fa\u7684 Android Privacy Sandbox<\/li>\n<li data-source-line=\"216-216\">\u4fdd\u62a4\u9690\u79c1\u4f46\u7c92\u5ea6\u6709\u9650<\/li>\n<li data-source-line=\"217-218\">\u7531\u4e8e\u5e73\u53f0\u9690\u79c1\u53d8\u5316\u800c\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"219-224\">\n<strong>\u6df7\u5408\u65b9\u6cd5<\/strong>\n<ul data-source-line=\"220-224\">\n<li data-source-line=\"220-220\">\u7ed3\u5408\u591a\u79cd\u5f52\u56e0\u65b9\u6cd5<\/li>\n<li data-source-line=\"221-221\">\u5728\u53ef\u7528\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u786e\u5b9a\u6027\uff0c\u5728\u5fc5\u8981\u65f6\u4f7f\u7528\u6982\u7387<\/li>\n<li data-source-line=\"222-222\">\u8865\u5145\u6c47\u603b\u6570\u636e<\/li>\n<li data-source-line=\"223-224\">\u7528\u4e0d\u540c\u65b9\u6cd5\u6821\u51c6\u6a21\u578b<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\u4e86\u89e3\u8fd9\u4e9b\u6280\u672f\u57fa\u7840\u5bf9\u4e8e\u5728\u5f53\u4eca\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u73af\u5883\u4e2d\u5b9e\u65bd\u6709\u6548\u7684\u79fb\u52a8\u5f52\u56e0\u81f3\u5173\u91cd\u8981\u3002\n<h2 id=\"mobile-attribution-implementation-strategies\" tabindex=\"-1\" data-source-line=\"227-227\"><span class=\"ez-toc-section\" id=\"Mobile_Attribution_Implementation_Strategies\"><\/span>\u79fb\u52a8\u5f52\u56e0\u5b9e\u65bd\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5b9e\u65bd\u79fb\u52a8\u5f52\u56e0\u9700\u8981\u9488\u5bf9\u5e94\u7528\u751f\u6001\u7cfb\u7edf\u91cf\u8eab\u5b9a\u5236\u7684\u5177\u4f53\u7b56\u7565\u3002\n<h3 id=\"technical-implementation-requirements\" tabindex=\"-1\" data-source-line=\"231-231\"><span class=\"ez-toc-section\" id=\"Technical_Implementation_Requirements\"><\/span>\u6280\u672f\u5b9e\u65bd\u8981\u6c42<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u6709\u6548\u7684\u79fb\u52a8\u5f52\u56e0\u9700\u8981\u51e0\u4e2a\u6280\u672f\u7ec4\u4ef6\uff1a\n<h4 id=\"sdk-implementation\" tabindex=\"-1\" data-source-line=\"235-235\"><span class=\"ez-toc-section\" id=\"SDK_Implementation\"><\/span>SDK \u5b9e\u73b0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u79fb\u52a8\u5f52\u56e0\u59cb\u4e8e\u6b63\u786e\u7684 SDK \u96c6\u6210\uff1a\n<ol data-source-line=\"239-262\">\n<li data-source-line=\"239-244\">\n<strong>\u5f52\u56e0 SDK \u9009\u62e9<\/strong>\n<ul data-source-line=\"240-244\">\n<li data-source-line=\"240-240\">\u9009\u62e9\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34 (MMP) \u7684 SDK<\/li>\n<li data-source-line=\"241-241\">\u8bc4\u4f30 SDK \u5927\u5c0f\u548c\u6027\u80fd\u5f71\u54cd<\/li>\n<li data-source-line=\"242-242\">\u8bc4\u4f30\u9690\u79c1\u5408\u89c4\u80fd\u529b<\/li>\n<li data-source-line=\"243-244\">\u8003\u8651\u4e0e\u5176\u4ed6\u5206\u6790\u5de5\u5177\u96c6\u6210<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"245-250\">\n<strong>\u96c6\u6210\u6700\u4f73\u5b9e\u8df5<\/strong>\n<ul data-source-line=\"246-250\">\n<li data-source-line=\"246-246\">\u5728\u521d\u59cb\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u671f\u95f4\u5b9e\u65bd SDK<\/li>\n<li data-source-line=\"247-247\">\u9075\u5faa\u7279\u5b9a\u4e8e\u5e73\u53f0\u7684\u5b9e\u65bd\u6307\u5357<\/li>\n<li data-source-line=\"248-248\">\u914d\u7f6e\u9002\u5f53\u7684\u6743\u9650\u8bf7\u6c42<\/li>\n<li data-source-line=\"249-250\">\u8de8\u8bbe\u5907\u548c\u64cd\u4f5c\u7cfb\u7edf\u7248\u672c\u8fdb\u884c\u5168\u9762\u6d4b\u8bd5<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"251-256\">\n<strong>\u4e8b\u4ef6\u8ddf\u8e2a\u8bbe\u7f6e<\/strong>\n<ul data-source-line=\"252-256\">\n<li data-source-line=\"252-252\">\u5b9a\u4e49\u5b89\u88c5\u540e\u8981\u8ddf\u8e2a\u7684\u5173\u952e\u4e8b\u4ef6<\/li>\n<li data-source-line=\"253-253\">\u5b9e\u65bd\u4e00\u81f4\u7684\u4e8b\u4ef6\u547d\u540d\u7ea6\u5b9a<\/li>\n<li data-source-line=\"254-254\">\u914d\u7f6e\u4e8b\u4ef6\u53c2\u6570\u548c\u5c5e\u6027<\/li>\n<li data-source-line=\"255-256\">\u786e\u4fdd\u6536\u5165\u4e8b\u4ef6\u83b7\u53d6\u51c6\u786e\u7684\u4ef7\u503c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"257-262\">\n<strong>\u6df1\u5ea6\u94fe\u63a5\u914d\u7f6e<\/strong>\n<ul data-source-line=\"258-262\">\n<li data-source-line=\"258-258\">\u5b9e\u73b0\u901a\u7528\u94fe\u63a5 (iOS) \u548c\u5e94\u7528\u94fe\u63a5 (Android)<\/li>\n<li data-source-line=\"259-259\">\u4e3a\u65b0\u7528\u6237\u914d\u7f6e\u5ef6\u8fdf\u6df1\u5ea6\u94fe\u63a5<\/li>\n<li data-source-line=\"260-260\">\u5728\u6df1\u5c42\u94fe\u63a5\u4e2d\u8bbe\u7f6e\u9002\u5f53\u7684\u5f52\u56e0\u53c2\u6570<\/li>\n<li data-source-line=\"261-262\">\u5728\u5404\u79cd\u573a\u666f\u4e2d\u6d4b\u8bd5\u6df1\u5ea6\u94fe\u63a5<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"server-side-integration\" tabindex=\"-1\" data-source-line=\"263-263\"><span class=\"ez-toc-section\" id=\"Server-Side_Integration\"><\/span>\u670d\u52a1\u5668\u7aef\u96c6\u6210<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u9664\u4e86 SDK \u5b9e\u73b0\u4e4b\u5916\uff0c\u670d\u52a1\u5668\u7aef\u914d\u7f6e\u4e5f\u81f3\u5173\u91cd\u8981\uff1a\n<ol data-source-line=\"267-284\">\n<li data-source-line=\"267-272\">\n<strong>\u5e7f\u544a\u5e73\u53f0\u8fde\u63a5<\/strong>\n<ul data-source-line=\"268-272\">\n<li data-source-line=\"268-268\">\u914d\u7f6e\u4e0e\u5e7f\u544a\u7f51\u7edc\u7684 API \u8fde\u63a5<\/li>\n<li data-source-line=\"269-269\">\u4e3a\u8f6c\u5316\u4e8b\u4ef6\u8bbe\u7f6e\u56de\u53d1 URL<\/li>\n<li data-source-line=\"270-270\">\u5c3d\u53ef\u80fd\u5b9e\u73b0\u670d\u52a1\u5668\u5230\u670d\u52a1\u5668\u7684\u96c6\u6210<\/li>\n<li data-source-line=\"271-272\">\u4e3a\u6570\u636e\u4f20\u8f93\u5efa\u7acb\u5b89\u5168\u8eab\u4efd\u9a8c\u8bc1<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"273-278\">\n<strong>S2S\uff08\u670d\u52a1\u5668\u5230\u670d\u52a1\u5668\uff09\u8ddf\u8e2a<\/strong>\n<ul data-source-line=\"274-278\">\n<li data-source-line=\"274-274\">\u5b9e\u73b0\u670d\u52a1\u5668\u7aef\u4e8b\u4ef6\u65e5\u5fd7\u8bb0\u5f55<\/li>\n<li data-source-line=\"275-275\">\u914d\u7f6e\u8f6c\u5316\u56de\u53d1\u81f3\u5e73\u53f0<\/li>\n<li data-source-line=\"276-276\">\u4e3a\u5f52\u56e0\u6570\u636e\u8bbe\u7f6e webhook \u7aef\u70b9<\/li>\n<li data-source-line=\"277-278\">\u786e\u4fdd\u6b63\u786e\u7684\u4e8b\u4ef6\u9a8c\u8bc1<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"279-284\">\n<strong>\u6570\u636e\u4ed3\u5e93\u96c6\u6210<\/strong>\n<ul data-source-line=\"280-284\">\n<li data-source-line=\"280-280\">\u5c06\u5f52\u56e0\u6570\u636e\u8fde\u63a5\u5230\u4e2d\u592e\u6570\u636e\u4ed3\u5e93<\/li>\n<li data-source-line=\"281-281\">\u5efa\u7acb\u5f52\u56e0\u6570\u636e\u7684 ETL \u6d41\u7a0b<\/li>\n<li data-source-line=\"282-282\">\u8de8\u63a5\u89e6\u70b9\u521b\u5efa\u7edf\u4e00\u7684\u5ba2\u6237\u89c6\u56fe<\/li>\n<li data-source-line=\"283-284\">\u5b9e\u65bd\u9002\u5f53\u7684\u6570\u636e\u6cbb\u7406<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"privacy-compliant-implementation-approaches\" tabindex=\"-1\" data-source-line=\"285-285\"><span class=\"ez-toc-section\" id=\"Privacy-Compliant_Implementation_Approaches\"><\/span>\u7b26\u5408\u9690\u79c1\u7684\u5b9e\u65bd\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u73b0\u4ee3\u79fb\u52a8\u5f52\u56e0\u5fc5\u987b\u6ee1\u8db3\u590d\u6742\u7684\u9690\u79c1\u8981\u6c42\uff1a\n<h4 id=\"ios-attribution-post-att\" tabindex=\"-1\" data-source-line=\"289-289\"><span class=\"ez-toc-section\" id=\"iOS_Attribution_Post-ATT\"><\/span>iOS \u5f52\u56e0\u540e ATT<span class=\"ez-toc-section-end\"><\/span><\/h4>\nApple \u7684 App Tracking Transparency \u6846\u67b6\u9700\u8981\u7279\u5b9a\u7684\u65b9\u6cd5\uff1a\n<ol data-source-line=\"293-310\">\n<li data-source-line=\"293-298\">\n<strong>SKAdNetwork \u914d\u7f6e<\/strong>\n<ul data-source-line=\"294-298\">\n<li data-source-line=\"294-294\">\u5bc4\u5b58\u5668\u5141\u8bb8\u7684\u8f6c\u6362\u503c<\/li>\n<li data-source-line=\"295-295\">\u5b9e\u65bd\u8f6c\u5316\u4ef7\u503c\u7b56\u7565<\/li>\n<li data-source-line=\"296-296\">\u9002\u5f53\u914d\u7f6e\u56de\u53d1\u7a97\u53e3<\/li>\n<li data-source-line=\"297-298\">\u5728 SKAdNetwork \u7ea6\u675f\u5185\u8fdb\u884c\u8bbe\u8ba1\u6d4b\u91cf<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"299-304\">\n<strong>ATT \u63d0\u793a\u7b56\u7565<\/strong>\n<ul data-source-line=\"300-304\">\n<li data-source-line=\"300-300\">\u8bbe\u8ba1\u6709\u6548\u7684\u9009\u62e9\u52a0\u5165\u8bf7\u6c42\u5c4f\u5e55<\/li>\n<li data-source-line=\"301-301\">\u5b9e\u65bd\u9002\u5f53\u7684 ATT \u63d0\u793a\u65f6\u95f4<\/li>\n<li data-source-line=\"302-302\">\u521b\u5efa\u9884\u5148\u63d0\u793a\u7684\u6559\u80b2\u6d41\u7a0b<\/li>\n<li data-source-line=\"303-304\">\u4e3a\u9009\u62e9\u52a0\u5165\u548c\u9009\u62e9\u9000\u51fa\u7684\u7528\u6237\u5236\u5b9a\u8861\u91cf\u65b9\u6cd5<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"305-310\">\n<strong>\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565<\/strong>\n<ul data-source-line=\"306-310\">\n<li data-source-line=\"306-306\">\u5b9e\u65bd\u7ecf\u8fc7\u8eab\u4efd\u9a8c\u8bc1\u7684\u7528\u6237\u65c5\u7a0b<\/li>\n<li data-source-line=\"307-307\">\u4e3a\u7b2c\u4e00\u65b9\u6570\u636e\u521b\u5efa\u4ef7\u503c\u4ea4\u6362<\/li>\n<li data-source-line=\"308-308\">\u8de8\u63a5\u89e6\u70b9\u5f00\u53d1\u767b\u5f55\u6fc0\u52b1\u673a\u5236<\/li>\n<li data-source-line=\"309-310\">\u6839\u636e\u540c\u610f\u7684\u6570\u636e\u5efa\u7acb\u6d4b\u91cf<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"android-attribution-evolution\" tabindex=\"-1\" data-source-line=\"311-311\"><span class=\"ez-toc-section\" id=\"Android_Attribution_Evolution\"><\/span>Android \u5f52\u56e0\u7684\u6f14\u53d8<span class=\"ez-toc-section-end\"><\/span><\/h4>\nGoogle \u4e0d\u65ad\u53d1\u5c55\u7684\u65b9\u6cd5\u9700\u8981\u8fdb\u884c\u8c03\u6574\uff1a\n<ol data-source-line=\"315-332\">\n<li data-source-line=\"315-320\">\n<strong>Privacy Sandbox \u51c6\u5907<\/strong>\n<ul data-source-line=\"316-320\">\n<li data-source-line=\"316-316\">\u51c6\u5907\u5f52\u56e0\u62a5\u544a API<\/li>\n<li data-source-line=\"317-317\">\u5b9e\u65bd FLEDGE \u4ee5\u6295\u653e\u57fa\u4e8e\u5174\u8da3\u7684\u5e7f\u544a<\/li>\n<li data-source-line=\"318-318\">\u9002\u5e94\u4e3b\u9898 API \u4ee5\u83b7\u53d6\u4e0a\u4e0b\u6587\u4fe1\u53f7<\/li>\n<li data-source-line=\"319-320\">\u76d1\u63a7 SDK \u8fd0\u884c\u65f6\u53d8\u5316<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"321-326\">\n<strong>GAID\u8fc7\u6e21\u6218\u7565<\/strong>\n<ul data-source-line=\"322-326\">\n<li data-source-line=\"322-322\">\u51cf\u5c11\u5bf9 Google \u5e7f\u544a ID \u7684\u4f9d\u8d56<\/li>\n<li data-source-line=\"323-323\">\u5b9e\u65bd\u66ff\u4ee3\u8bc6\u522b\u65b9\u6cd5<\/li>\n<li data-source-line=\"324-324\">\u4e3a\u6700\u7ec8\u7684 GAID \u9650\u5236\u505a\u597d\u51c6\u5907<\/li>\n<li data-source-line=\"325-326\">\u4e3a\u9009\u62e9\u9000\u51fa\u5e7f\u544a ID \u7684\u7528\u6237\u5236\u5b9a\u5f52\u56e0\u65b9\u6cd5<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"327-332\">\n<strong>\u7b2c\u4e00\u65b9\u6d4b\u91cf<\/strong>\n<ul data-source-line=\"328-332\">\n<li data-source-line=\"328-328\">\u5229\u7528 Play Install Referrer API<\/li>\n<li data-source-line=\"329-329\">\u4e3a Firebase \u5b9e\u65bd Google Analytics<\/li>\n<li data-source-line=\"330-330\">\u4f7f\u7528\u7b2c\u4e00\u65b9\u6536\u96c6\u673a\u5236<\/li>\n<li data-source-line=\"331-332\">\u5f00\u53d1\u8de8\u5e73\u53f0\u8eab\u4efd\u9a8c\u8bc1<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"attribution-partner-selection\" tabindex=\"-1\" data-source-line=\"333-333\"><span class=\"ez-toc-section\" id=\"Attribution_Partner_Selection\"><\/span>\u5f52\u56e0\u5408\u4f5c\u4f19\u4f34\u9009\u62e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u9009\u62e9\u5408\u9002\u7684\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34 (MMP) \u81f3\u5173\u91cd\u8981\uff1a\n<h4 id=\"key-selection-criteria\" tabindex=\"-1\" data-source-line=\"337-337\"><span class=\"ez-toc-section\" id=\"Key_Selection_Criteria\"><\/span>\u5173\u952e\u9009\u62e9\u6807\u51c6<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"339-347\">\n<thead data-source-line=\"339-339\">\n<tr data-source-line=\"339-339\">\n<th>\u6807\u51c6<\/th>\n<th>\u6ce8\u610f\u4e8b\u9879<\/th>\n<th>\u8981\u95ee\u7684\u95ee\u9898<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"341-347\">\n<tr data-source-line=\"341-341\">\n<td><strong>\u9690\u79c1\u5408\u89c4<\/strong><\/td>\n<td>\u5e94\u5bf9 ATT\u3001GDPR\u3001CCPA \u7684\u65b9\u6cd5<\/td>\n<td>\u8be5\u89e3\u51b3\u65b9\u6848\u5982\u4f55\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u9690\u79c1\u8981\u6c42\uff1f<\/td>\n<\/tr>\n<tr data-source-line=\"342-342\">\n<td><strong>\u5e73\u53f0\u8986\u76d6\u8303\u56f4<\/strong><\/td>\n<td>iOS\u3001Android\u3001\u65b0\u5174\u5e73\u53f0<\/td>\n<td>\u8be5\u89e3\u51b3\u65b9\u6848\u5728\u6240\u6709\u5e73\u53f0\u4e0a\u662f\u5426\u540c\u6837\u6709\u6548\uff1f<\/td>\n<\/tr>\n<tr data-source-line=\"343-343\">\n<td><strong>\u7f51\u7edc\u96c6\u6210<\/strong><\/td>\n<td>\u9884\u5148\u5efa\u7acb\u7684\u5e7f\u544a\u7f51\u7edc\u8fde\u63a5<\/td>\n<td>\u76f4\u63a5\u96c6\u6210\u652f\u6301\u591a\u5c11\u4e2a\u7f51\u7edc\uff1f<\/td>\n<\/tr>\n<tr data-source-line=\"344-344\">\n<td><strong>\u9884\u9632\u6b3a\u8bc8<\/strong><\/td>\n<td>\u68c0\u6d4b\u65e0\u6548\u6d41\u91cf\u7684\u65b9\u6cd5<\/td>\n<td>\u91c7\u7528\u4e86\u54ea\u4e9b\u5177\u4f53\u7684\u6b3a\u8bc8\u68c0\u6d4b\u65b9\u6cd5\uff1f<\/td>\n<\/tr>\n<tr data-source-line=\"345-345\">\n<td><strong>\u6570\u636e\u8bbf\u95ee<\/strong><\/td>\n<td>\u539f\u59cb\u6570\u636e\u53ef\u7528\u6027\u548c\u5bfc\u51fa\u9009\u9879<\/td>\n<td>\u5f53\u53ef\u7528\u4e14\u88ab\u5141\u8bb8\u65f6\uff0c\u6211\u4eec\u53ef\u4ee5\u8bbf\u95ee\u7528\u6237\u7ea7\u6570\u636e\u5417\uff1f<\/td>\n<\/tr>\n<tr data-source-line=\"346-346\">\n<td><strong>\u6210\u672c\u7ed3\u6784<\/strong><\/td>\n<td>\u5b9a\u4ef7\u6a21\u578b\u548c\u53ef\u6269\u5c55\u6027<\/td>\n<td>\u5b9a\u4ef7\u5982\u4f55\u968f\u7740\u5e94\u7528\u7a0b\u5e8f\u7684\u589e\u957f\u800c\u53d8\u5316\uff1f<\/td>\n<\/tr>\n<tr data-source-line=\"347-347\">\n<td><strong>\u5f52\u56e0\u65b9\u6cd5<\/strong><\/td>\n<td>\u6982\u7387\u80fd\u529b\u3001\u5efa\u6a21\u65b9\u6cd5<\/td>\n<td>\u5f53\u6807\u8bc6\u7b26\u4e0d\u53ef\u7528\u65f6\uff0c\u89e3\u51b3\u65b9\u6848\u5982\u4f55\u5904\u7406\u5f52\u56e0\uff1f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 id=\"leading-mobile-measurement-partners\" tabindex=\"-1\" data-source-line=\"349-349\"><span class=\"ez-toc-section\" id=\"Leading_Mobile_Measurement_Partners\"><\/span>\u9886\u5148\u7684\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u4e9b\u77e5\u540d\u7684\u4f9b\u5e94\u5546\u63d0\u4f9b\u79fb\u52a8\u5f52\u56e0\u89e3\u51b3\u65b9\u6848\uff1a\n<ol data-source-line=\"353-382\">\n<li data-source-line=\"353-358\">\n<strong>AppsFlyer<\/strong>\n<ul data-source-line=\"354-358\">\n<li data-source-line=\"354-354\">\u8de8\u5e73\u53f0\u7efc\u5408\u5f52\u56e0<\/li>\n<li data-source-line=\"355-355\">\u5f3a\u5927\u7684\u9632\u6b3a\u8bc8\u80fd\u529b<\/li>\n<li data-source-line=\"356-356\">\u5e7f\u6cdb\u7684\u7f51\u7edc\u96c6\u6210<\/li>\n<li data-source-line=\"357-358\">\u6ce8\u91cd\u9690\u79c1\u7684\u6d4b\u91cf\u9009\u9879<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"359-364\">\n<strong>\u8c03\u6574<\/strong>\n<ul data-source-line=\"360-364\">\n<li data-source-line=\"360-360\">\u4f01\u4e1a\u7ea7\u5f52\u56e0\u5e73\u53f0<\/li>\n<li data-source-line=\"361-361\">\u5f3a\u5927\u7684\u5206\u6790\u548c\u62a5\u544a\u529f\u80fd<\/li>\n<li data-source-line=\"362-362\">\u5e7f\u6cdb\u7684\u6b3a\u8bc8\u9884\u9632<\/li>\n<li data-source-line=\"363-364\">\u5168\u7403\u76d1\u7ba1\u5408\u89c4<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"365-370\">\n<strong>\u5206\u652f<\/strong>\n<ul data-source-line=\"366-370\">\n<li data-source-line=\"366-366\">\u4e13\u6ce8\u4e8e\u6df1\u5ea6\u94fe\u63a5\u548c\u5f52\u56e0<\/li>\n<li data-source-line=\"367-367\">\u8de8\u5e73\u53f0\u7528\u6237\u4f53\u9a8c\u91cd\u70b9<\/li>\n<li data-source-line=\"368-368\">\u5f3a\u5927\u7684\u7f51\u9875\u5230\u5e94\u7528\u5f52\u56e0<\/li>\n<li data-source-line=\"369-370\">\u4ee5\u65c5\u7a0b\u4e3a\u4e2d\u5fc3\u7684\u5f52\u56e0\u65b9\u6cd5<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"371-376\">\n<strong>\u79d1\u67e5\u74e6<\/strong>\n<ul data-source-line=\"372-376\">\n<li data-source-line=\"372-372\">\u53ef\u914d\u7f6e\u7684\u5f52\u56e0\u65b9\u6cd5<\/li>\n<li data-source-line=\"373-373\">\u5e7f\u6cdb\u7684\u6570\u636e\u6cbb\u7406\u529f\u80fd<\/li>\n<li data-source-line=\"374-374\">\u7075\u6d3b\u7684\u96c6\u6210\u9009\u9879<\/li>\n<li data-source-line=\"375-376\">\u5f3a\u5927\u7684\u9690\u79c1\u5408\u89c4\u5de5\u5177<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"377-382\">\n<strong>\u5355\u6570<\/strong>\n<ul data-source-line=\"378-382\">\n<li data-source-line=\"378-378\">\u8425\u9500\u5206\u6790\u548c\u5f52\u56e0\u6574\u5408<\/li>\n<li data-source-line=\"379-379\">\u4ee5\u6295\u8d44\u56de\u62a5\u7387 (ROI) \u4e3a\u4e2d\u5fc3\u7684\u5f52\u56e0<\/li>\n<li data-source-line=\"380-380\">\u6210\u672c\u805a\u5408\u529f\u80fd<\/li>\n<li data-source-line=\"381-382\">\u521b\u610f\u548c\u6d3b\u52a8\u7ee9\u6548\u8861\u91cf<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\u5728\u9009\u62e9\u5f52\u56e0\u5408\u4f5c\u4f19\u4f34\u65f6\uff0c\u91cd\u70b9\u5173\u6ce8\u4e0e\u60a8\u7684\u7279\u5b9a\u4e1a\u52a1\u6a21\u5f0f\u548c\u89c4\u6a21\u76f8\u7b26\u7684\u80fd\u529b\uff0c\u5982\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e5%b7%a5%e5%85%b7%e6%af%94%e8%be%83%ef%bc%8c%e6%89%be%e5%88%b0%e9%80%82%e5%90%88%e6%82%a8%e4%b8%9a%e5%8a%a1%e7%9a%84%e6%ad%a3%e7%a1%ae%e5%b7%a5%e5%85%b7\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8425\u9500\u5f52\u56e0\u5de5\u5177\u6bd4\u8f83\uff1a\u627e\u5230\u9002\u5408\u60a8\u4e1a\u52a1\u7684\u6b63\u786e\u5de5\u5177<\/a>.\n<h2 id=\"advanced-mobile-attribution-strategies\" tabindex=\"-1\" data-source-line=\"385-385\"><span class=\"ez-toc-section\" id=\"Advanced_Mobile_Attribution_Strategies\"><\/span>\u9ad8\u7ea7\u79fb\u52a8\u5f52\u56e0\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u9664\u4e86\u57fa\u672c\u5b9e\u65bd\u4e4b\u5916\uff0c\u4e00\u4e9b\u9ad8\u7ea7\u7b56\u7565\u53ef\u4ee5\u589e\u5f3a\u79fb\u52a8\u5f52\u56e0\u7684\u6709\u6548\u6027\u3002\n<h3 id=\"cross-channel-attribution\" tabindex=\"-1\" data-source-line=\"389-389\"><span class=\"ez-toc-section\" id=\"Cross-Channel_Attribution\"><\/span>\u8de8\u6e20\u9053\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u79fb\u52a8\u65c5\u7a0b\u901a\u5e38\u8de8\u8d8a\u591a\u4e2a\u6e20\u9053\uff0c\u9700\u8981\u4e13\u95e8\u7684\u8fde\u63a5\u65b9\u6cd5\uff1a\n<h4 id=\"web-to-app-attribution\" tabindex=\"-1\" data-source-line=\"393-393\"><span class=\"ez-toc-section\" id=\"Web-to-App_Attribution\"><\/span>Web \u5230 App \u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5c06\u7f51\u9875\u6d4f\u89c8\u4e0e\u5e94\u7528\u7a0b\u5e8f\u5b89\u88c5\u548c\u4f7f\u7528\u76f8\u8fde\u63a5\uff1a\n<ol data-source-line=\"397-414\">\n<li data-source-line=\"397-402\">\n<strong>\u6280\u672f\u5b9e\u73b0<\/strong>\n<ul data-source-line=\"398-402\">\n<li data-source-line=\"398-398\">\u901a\u7528\u94fe\u63a5\/\u5e94\u7528\u94fe\u63a5\u914d\u7f6e<\/li>\n<li data-source-line=\"399-399\">\u5ef6\u8fdf\u6df1\u5ea6\u94fe\u63a5\u8bbe\u7f6e<\/li>\n<li data-source-line=\"400-400\">\u8de8\u5e73\u53f0\u8eab\u4efd\u89e3\u6790<\/li>\n<li data-source-line=\"401-402\">\u6301\u4e45\u53c2\u6570\u4f20\u9012<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"403-408\">\n<strong>\u6d4b\u91cf\u65b9\u6cd5<\/strong>\n<ul data-source-line=\"404-408\">\n<li data-source-line=\"404-404\">Web cookie \u5230\u5e94\u7528\u7a0b\u5e8f\u5207\u6362\u8ddf\u8e2a<\/li>\n<li data-source-line=\"405-405\">\u57fa\u4e8e\u7535\u5b50\u90ae\u4ef6\/ID\u7684\u7528\u6237\u5339\u914d<\/li>\n<li data-source-line=\"406-406\">QR \u548c URL \u65b9\u6848\u5b9e\u65bd<\/li>\n<li data-source-line=\"407-408\">\u9996\u6b21\u6253\u5f00\u5f52\u56e0\u7a97\u53e3\u914d\u7f6e<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"409-414\">\n<strong>\u5206\u6790\u96c6\u6210<\/strong>\n<ul data-source-line=\"410-414\">\n<li data-source-line=\"410-410\">\u7edf\u4e00\u7684\u7528\u6237\u65c5\u7a0b\u53ef\u89c6\u5316<\/li>\n<li data-source-line=\"411-411\">\u8de8\u5e73\u53f0\u8f6c\u5316\u8def\u5f84\u5206\u6790<\/li>\n<li data-source-line=\"412-412\">\u8de8\u5e73\u53f0\u65c5\u7a0b\u7684\u5f52\u56e0\u6a21\u578b\u914d\u7f6e<\/li>\n<li data-source-line=\"413-414\">\u8de8\u7f51\u7edc\u548c\u5e94\u7528\u7a0b\u5e8f\u7684\u7efc\u5408\u62a5\u544a<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"app-to-web-attribution\" tabindex=\"-1\" data-source-line=\"415-415\"><span class=\"ez-toc-section\" id=\"App-to-Web_Attribution\"><\/span>\u5e94\u7528\u5230\u7f51\u9875\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8ddf\u8e2a\u7528\u6237\u4ece\u5e94\u7528\u7a0b\u5e8f\u5230\u7f51\u7ad9\u7684\u65c5\u7a0b\uff1a\n<ol data-source-line=\"419-430\">\n<li data-source-line=\"419-424\">\n<strong>\u6280\u672f\u5b9e\u73b0<\/strong>\n<ul data-source-line=\"420-424\">\n<li data-source-line=\"420-420\">\u51fa\u7ad9\u94fe\u63a5\u8ddf\u8e2a<\/li>\n<li data-source-line=\"421-421\">Web \u89c6\u56fe\u68c0\u6d4b<\/li>\n<li data-source-line=\"422-422\">\u4f20\u9012\u53c2\u6570\u6807\u51c6<\/li>\n<li data-source-line=\"423-424\">\u5e94\u7528\u7a0b\u5e8f\u53d1\u8d77\u7684 Web \u4f1a\u8bdd\u6807\u8bb0<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"425-430\">\n<strong>\u6d4b\u91cf\u65b9\u6cd5<\/strong>\n<ul data-source-line=\"426-430\">\n<li data-source-line=\"426-426\">\u5e94\u7528\u7a0b\u5e8f\u53d1\u8d77\u7684 Web \u4f1a\u8bdd\u8bc6\u522b<\/li>\n<li data-source-line=\"427-427\">\u57fa\u4e8e\u8eab\u4efd\u9a8c\u8bc1\u7684\u8de8\u73af\u5883\u8ddf\u8e2a<\/li>\n<li data-source-line=\"428-428\">\u4ece\u5e94\u7528\u5230\u7f51\u9875\u7684\u70b9\u51fb\u5f52\u56e0<\/li>\n<li data-source-line=\"429-430\">\u5e94\u7528\u5185\u6d4f\u89c8\u5668\u4e0e\u5916\u90e8\u6d4f\u89c8\u5668\u5904\u7406<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"offline-to-app-connection\" tabindex=\"-1\" data-source-line=\"431-431\"><span class=\"ez-toc-section\" id=\"Offline-to-App_Connection\"><\/span>\u79bb\u7ebf\u5230\u5e94\u7528\u7a0b\u5e8f\u8fde\u63a5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5c06\u73b0\u5b9e\u4e16\u754c\u7684\u4f53\u9a8c\u4e0e\u5e94\u7528\u7a0b\u5e8f\u7684\u53c2\u4e0e\u8054\u7cfb\u8d77\u6765\uff1a\n<ol data-source-line=\"435-446\">\n<li data-source-line=\"435-440\">\n<strong>\u4e8c\u7ef4\u7801\u96c6\u6210<\/strong>\n<ul data-source-line=\"436-440\">\n<li data-source-line=\"436-436\">\u4e3a\u4e0d\u540c\u7684\u8425\u9500\u6e20\u9053\u63d0\u4f9b\u72ec\u7279\u7684\u4e8c\u7ef4\u7801<\/li>\n<li data-source-line=\"437-437\">\u4ece\u4e8c\u7ef4\u7801\u5230\u7279\u5b9a\u5e94\u7528\u5185\u5bb9\u7684\u6df1\u5ea6\u94fe\u63a5<\/li>\n<li data-source-line=\"438-438\">\u4e8c\u7ef4\u7801\u94fe\u63a5\u4e2d\u7684\u5f52\u56e0\u53c2\u6570<\/li>\n<li data-source-line=\"439-440\">\u7279\u5b9a\u4f4d\u7f6e\u7684\u4e8c\u7ef4\u7801\u6d3b\u52a8\u8ffd\u8e2a<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"441-446\">\n<strong>\u57fa\u4e8e\u4f4d\u7f6e\u7684\u5f52\u56e0<\/strong>\n<ul data-source-line=\"442-446\">\n<li data-source-line=\"442-442\">\u7528\u4e8e\u7269\u7406\u4f4d\u7f6e\u5f52\u5c5e\u7684\u5730\u7406\u56f4\u680f<\/li>\n<li data-source-line=\"443-443\">\u5546\u5e97\u8bbf\u95ee\u5f52\u56e0\u4e8e\u5e94\u7528\u5e7f\u544a\u7cfb\u5217<\/li>\n<li data-source-line=\"444-444\">\u57fa\u4e8e\u4f4d\u7f6e\u7684\u53c2\u4e0e\u5ea6\u8ffd\u8e2a<\/li>\n<li data-source-line=\"445-446\">\u5730\u7406\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u5206\u6790<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\u6709\u5173\u8fde\u63a5\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u5f52\u56e0\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e5%a6%82%e4%bd%95%e8%a1%a1%e9%87%8f%e7%ba%bf%e4%b8%8a%e7%ba%bf%e4%b8%8b%e6%b8%a0%e9%81%93%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u8861\u91cf\u7ebf\u4e0a\u7ebf\u4e0b\u6e20\u9053\u7684\u8425\u9500\u5f52\u56e0<\/a>.\n<h3 id=\"incrementality-measurement\" tabindex=\"-1\" data-source-line=\"449-449\"><span class=\"ez-toc-section\" id=\"Incrementality_Measurement\"><\/span>\u589e\u91cf\u6d4b\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u9664\u4e86\u57fa\u4e8e\u76f8\u5173\u6027\u7684\u5f52\u56e0\u4e4b\u5916\uff0c\u8861\u91cf\u771f\u6b63\u7684\u589e\u91cf\u5f71\u54cd\uff1a\n<h4 id=\"mobile-incrementality-testing-approaches\" tabindex=\"-1\" data-source-line=\"453-453\"><span class=\"ez-toc-section\" id=\"Mobile_Incrementality_Testing_Approaches\"><\/span>\u79fb\u52a8\u589e\u91cf\u6d4b\u8bd5\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"455-472\">\n<li data-source-line=\"455-460\">\n<strong>\u57fa\u4e8e\u5730\u7406\u4f4d\u7f6e\u7684\u6d4b\u8bd5<\/strong>\n<ul data-source-line=\"456-460\">\n<li data-source-line=\"456-456\">\u5730\u7406\u63a7\u5236\u4e0e\u6d4b\u8bd5\u533a\u57df<\/li>\n<li data-source-line=\"457-457\">\u5339\u914d\u5e02\u573a\u65b9\u6cd5<\/li>\n<li data-source-line=\"458-458\">\u533a\u57df\u652f\u51fa\u5dee\u5f02\u5206\u6790<\/li>\n<li data-source-line=\"459-460\">\u57fa\u4e8e\u4f4d\u7f6e\u7684\u589e\u91cf\u6d4b\u91cf<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"461-466\">\n<strong>\u89c2\u4f17\u4fdd\u7559\u6d4b\u8bd5<\/strong>\n<ul data-source-line=\"462-466\">\n<li data-source-line=\"462-462\">\u5bf9\u7167\u7ec4\u5b9e\u65bd<\/li>\n<li data-source-line=\"463-463\">\u57fa\u4e8e\u66dd\u5149\u7684\u589e\u91cf<\/li>\n<li data-source-line=\"464-464\">\u968f\u673a\u5bf9\u7167\u5b9e\u9a8c<\/li>\n<li data-source-line=\"465-466\">\u6309\u9891\u9053\u914d\u7f6e\u4fdd\u7559\u7ec4<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"467-472\">\n<strong>PSA\uff08\u516c\u5171\u670d\u52a1\u516c\u544a\uff09\u6d4b\u8bd5<\/strong>\n<ul data-source-line=\"468-472\">\n<li data-source-line=\"468-468\">\u975e\u4fc3\u9500\u5e7f\u544a\u63a7\u5236\u7ec4<\/li>\n<li data-source-line=\"469-469\">\u771f\u5b9e\u5347\u529b\u6d4b\u91cf\u65b9\u6cd5<\/li>\n<li data-source-line=\"470-470\">\u521b\u610f\u51b2\u51fb\u9694\u79bb<\/li>\n<li data-source-line=\"471-472\">\u901a\u9053\u7279\u5b9a\u7684\u589e\u91cf\u503c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"ltv-based-attribution\" tabindex=\"-1\" data-source-line=\"473-473\"><span class=\"ez-toc-section\" id=\"LTV-Based_Attribution\"><\/span>\u57fa\u4e8e\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV) \u7684\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5c06\u83b7\u53d6\u6765\u6e90\u4e0e\u957f\u671f\u5ba2\u6237\u4ef7\u503c\u8054\u7cfb\u8d77\u6765\uff1a\n<h4 id=\"implementation-approaches\" tabindex=\"-1\" data-source-line=\"477-477\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches\"><\/span>\u5b9e\u65bd\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"479-502\">\n<li data-source-line=\"479-484\">\n<strong>LTV\u9884\u6d4b\u6a21\u578b<\/strong>\n<ul data-source-line=\"480-484\">\n<li data-source-line=\"480-480\">\u65e9\u671f\u4fe1\u53f7\u8bc6\u522b<\/li>\n<li data-source-line=\"481-481\">\u7279\u5b9a\u6e20\u9053\u7684 LTV \u5efa\u6a21<\/li>\n<li data-source-line=\"482-482\">\u57fa\u4e8e\u961f\u5217\u7684\u9884\u6d4b\u7b97\u6cd5<\/li>\n<li data-source-line=\"483-484\">\u524d\u77bb\u6027\u5f52\u56e0\u6a21\u578b<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"485-490\">\n<strong>\u6269\u5c55\u5f52\u56e0\u7a97\u53e3<\/strong>\n<ul data-source-line=\"486-490\">\n<li data-source-line=\"486-486\">30\/60\/90\/180\u5929\u4ef7\u503c\u7a97\u53e3<\/li>\n<li data-source-line=\"487-487\">\u8ba2\u9605\u751f\u547d\u5468\u671f\u5f52\u56e0<\/li>\n<li data-source-line=\"488-488\">\u518d\u6b21\u53c2\u4e0e\u8d21\u732e\u5206\u6790<\/li>\n<li data-source-line=\"489-490\">\u957f\u671f\u7559\u5b58\u76f8\u5173\u6027<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"491-496\">\n<strong>LTV \u7684\u591a\u70b9\u89e6\u63a7\u5efa\u6a21<\/strong>\n<ul data-source-line=\"492-496\">\n<li data-source-line=\"492-492\">\u7559\u5b58\u63a5\u89e6\u70b9\u7684\u5f52\u56e0<\/li>\n<li data-source-line=\"493-493\">\u518d\u6b21\u53c2\u4e0e\u6d3b\u52a8\u5f52\u56e0<\/li>\n<li data-source-line=\"494-494\">\u4ea4\u53c9\u9500\u552e\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"495-496\">\u5b8c\u6574\u7684\u5ba2\u6237\u65c5\u7a0b\u8bc4\u4f30<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"497-502\">\n<strong>ROI\u4f18\u5316\u6846\u67b6<\/strong>\n<ul data-source-line=\"498-502\">\n<li data-source-line=\"498-498\">\u5ba2\u6237\u83b7\u53d6\u6210\u672c (CAC) \u4e0e LTV \u6bd4\u7387<\/li>\n<li data-source-line=\"499-499\">\u7279\u5b9a\u6e20\u9053\u6295\u8d44\u56de\u6536\u671f\u5206\u6790<\/li>\n<li data-source-line=\"500-500\">\u7fa4\u7ec4\u6295\u8d44\u56de\u62a5\u7387\u8ffd\u8e2a<\/li>\n<li data-source-line=\"501-502\">\u9884\u6d4b\u503c\u4e0e\u5b9e\u9645\u503c\u5bf9\u8d26<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\u8fd9\u4e9b\u5148\u8fdb\u7684\u7b56\u7565\u53ef\u5e2e\u52a9\u79fb\u52a8\u8425\u9500\u4eba\u5458\u8d85\u8d8a\u57fa\u672c\u7684\u5b89\u88c5\u5f52\u56e0\uff0c\u4e86\u89e3\u5b8c\u6574\u7684\u5ba2\u6237\u65c5\u7a0b\u4ee5\u53ca\u8425\u9500\u6295\u8d44\u7684\u771f\u6b63\u4e1a\u52a1\u5f71\u54cd\u3002\n<h2 id=\"addressing-privacy-challenges-in-mobile-attribution\" tabindex=\"-1\" data-source-line=\"507-507\"><span class=\"ez-toc-section\" id=\"Addressing_Privacy_Challenges_in_Mobile_Attribution\"><\/span>\u5e94\u5bf9\u79fb\u52a8\u5f52\u56e0\u4e2d\u7684\u9690\u79c1\u6311\u6218<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u9690\u79c1\u53d8\u5316\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u79fb\u52a8\u5f52\u56e0\uff0c\u9700\u8981\u65b0\u7684\u6d4b\u91cf\u65b9\u6cd5\u3002\n<h3 id=\"impact-of-platform-privacy-changes\" tabindex=\"-1\" data-source-line=\"511-511\"><span class=\"ez-toc-section\" id=\"Impact_of_Platform_Privacy_Changes\"><\/span>\u5e73\u53f0\u9690\u79c1\u53d8\u5316\u7684\u5f71\u54cd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u6700\u8fd1\u7684\u5e73\u53f0\u53d8\u5316\u6781\u5927\u5730\u6539\u53d8\u4e86\u5f52\u56e0\u683c\u5c40\uff1a\n<h4 id=\"apple's-att-framework\" tabindex=\"-1\" data-source-line=\"515-515\"><span class=\"ez-toc-section\" id=\"Apples_ATT_Framework\"><\/span>\u82f9\u679c\u7684ATT\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u82f9\u679c\u7684\u5e94\u7528\u7a0b\u5e8f\u8ffd\u8e2a\u900f\u660e\u5ea6\u5e26\u6765\u4e86\u91cd\u5927\u6311\u6218\uff1a\n<ol data-source-line=\"519-536\">\n<li data-source-line=\"519-524\">\n<strong>\u4e3b\u8981\u9650\u5236<\/strong>\n<ul data-source-line=\"520-524\">\n<li data-source-line=\"520-520\">\u660e\u786e\u9009\u62e9\u52a0\u5165 IDFA \u8bbf\u95ee\u6743\u9650\u7684\u8981\u6c42<\/li>\n<li data-source-line=\"521-521\">\u5178\u578b\u7684\u9009\u62e9\u52a0\u5165\u7387\u4e3a 25-40%<\/li>\n<li data-source-line=\"522-522\">\u672a\u9009\u62e9\u52a0\u5165\u7684\u7528\u6237\u6570\u636e\u6709\u9650<\/li>\n<li data-source-line=\"523-524\">\u672a\u7ecf\u540c\u610f\u9650\u5236\u8f6c\u5316\u6570\u636e<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"525-530\">\n<strong>SKAdNetwork \u7ea6\u675f<\/strong>\n<ul data-source-line=\"526-530\">\n<li data-source-line=\"526-526\">\u6c47\u603b\u3001\u5ef6\u8fdf\u62a5\u544a<\/li>\n<li data-source-line=\"527-527\">\u6709\u9650\u7684\u8f6c\u6362\u503c\uff086\u4f4d\uff09<\/li>\n<li data-source-line=\"528-528\">\u591a\u6b21\u56de\u53d1\u9650\u5236\uff08iOS 16.1+\uff09<\/li>\n<li data-source-line=\"529-530\">\u5bf9\u4e8e\u9009\u62e9\u9000\u51fa\u7684\u7528\u6237\uff0c\u6ca1\u6709\u7528\u6237\u7ea7\u6570\u636e<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"531-536\">\n<strong>\u6d4b\u91cf\u5f71\u54cd<\/strong>\n<ul data-source-line=\"532-536\">\n<li data-source-line=\"532-532\">\u964d\u4f4e\u7528\u6237\u65c5\u7a0b\u7684\u53ef\u89c1\u6027<\/li>\n<li data-source-line=\"533-533\">\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u800c\u975e\u7528\u6237\u7ea7\u522b\u7684\u6d1e\u5bdf<\/li>\n<li data-source-line=\"534-534\">\u6709\u9650\u7684\u5b89\u88c5\u540e\u4e8b\u4ef6\u8ddf\u8e2a<\/li>\n<li data-source-line=\"535-536\">\u5c06\u7528\u6237\u83b7\u53d6\u4e0e\u751f\u547d\u5468\u671f\u4ef7\u503c\u8054\u7cfb\u8d77\u6765\u7684\u6311\u6218<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"google-privacy-sandbox-for-android\" tabindex=\"-1\" data-source-line=\"537-537\"><span class=\"ez-toc-section\" id=\"Google_Privacy_Sandbox_for_Android\"><\/span>\u9002\u7528\u4e8e Android \u7684 Google \u9690\u79c1\u6c99\u76d2<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8c37\u6b4c\u4e0d\u65ad\u53d1\u5c55\u7684\u9690\u79c1\u65b9\u6cd5\u6b63\u5728\u6539\u53d8 Android \u7684\u8861\u91cf\u6807\u51c6\uff1a\n<ol data-source-line=\"541-552\">\n<li data-source-line=\"541-546\">\n<strong>\u5173\u952e\u7ec4\u4ef6<\/strong>\n<ul data-source-line=\"542-546\">\n<li data-source-line=\"542-542\">\u5f52\u56e0\u62a5\u544a API<\/li>\n<li data-source-line=\"543-543\">\u4e3b\u9898 API \u53d6\u4ee3\u57fa\u4e8e\u5174\u8da3\u7684\u5b9a\u4f4d<\/li>\n<li data-source-line=\"544-544\">FLEDGE \u7528\u4e8e\u8bbe\u5907\u62cd\u5356<\/li>\n<li data-source-line=\"545-546\">SDK \u8fd0\u884c\u65f6\u53ef\u5b9e\u73b0\u66f4\u597d\u7684\u7528\u6237\u63a7\u5236<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"547-552\">\n<strong>\u9884\u8ba1\u5f71\u54cd<\/strong>\n<ul data-source-line=\"548-552\">\n<li data-source-line=\"548-548\">\u9010\u6b65\u9650\u5236 GAID \u7684\u53ef\u7528\u6027<\/li>\n<li data-source-line=\"549-549\">\u8f6c\u5411\u6c47\u603b\u62a5\u544a<\/li>\n<li data-source-line=\"550-550\">\u66f4\u591a\u8bbe\u5907\u7aef\u5904\u7406<\/li>\n<li data-source-line=\"551-552\">\u539f\u59cb\u6570\u636e\u53ef\u7528\u6027\u964d\u4f4e<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"privacy-centric-attribution-strategies\" tabindex=\"-1\" data-source-line=\"553-553\"><span class=\"ez-toc-section\" id=\"Privacy-Centric_Attribution_Strategies\"><\/span>\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u5f52\u56e0\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5c3d\u7ba1\u9690\u79c1\u4fdd\u62a4\u63aa\u65bd\u6709\u6240\u53d8\u5316\uff0c\u4f46\u4ecd\u6709\u4ee5\u4e0b\u51e0\u79cd\u7b56\u7565\u6709\u52a9\u4e8e\u4fdd\u6301\u6709\u6548\u7684\u5f52\u56e0\uff1a\n<h4 id=\"consent-based-measurement\" tabindex=\"-1\" data-source-line=\"557-557\"><span class=\"ez-toc-section\" id=\"Consent-Based_Measurement\"><\/span>\u57fa\u4e8e\u540c\u610f\u7684\u6d4b\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u56f4\u7ed5\u660e\u786e\u7684\u7528\u6237\u8bb8\u53ef\u5efa\u7acb\u5f52\u56e0\uff1a\n<ol data-source-line=\"561-578\">\n<li data-source-line=\"561-566\">\n<strong>\u540c\u610f\u7ba1\u7406\u5b9e\u65bd<\/strong>\n<ul data-source-line=\"562-566\">\n<li data-source-line=\"562-562\">\u6e05\u6670\u3001\u4ee5\u4ef7\u503c\u4e3a\u4e2d\u5fc3\u7684\u8bb8\u53ef\u8bf7\u6c42<\/li>\n<li data-source-line=\"563-563\">\u7ec6\u7c92\u5ea6\u7684\u540c\u610f\u9009\u9879<\/li>\n<li data-source-line=\"564-564\">\u9690\u79c1\u653f\u7b56\u6574\u5408<\/li>\n<li data-source-line=\"565-566\">\u7b26\u5408\u5e73\u53f0\u8981\u6c42\u7684\u540c\u610f\u6d41\u7a0b<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"567-572\">\n<strong>\u540c\u610f\u7387\u4f18\u5316<\/strong>\n<ul data-source-line=\"568-572\">\n<li data-source-line=\"568-568\">\u8bb8\u53ef\u524d\u7684\u6559\u80b2\u7b5b\u9009<\/li>\n<li data-source-line=\"569-569\">\u4ef7\u503c\u4e3b\u5f20\u6e05\u6670<\/li>\n<li data-source-line=\"570-570\">\u6743\u9650\u8bf7\u6c42\u7684\u65f6\u95f4\u4f18\u5316<\/li>\n<li data-source-line=\"571-572\">\u540c\u610f\u65b9\u6cd5\u7684 A\/B \u6d4b\u8bd5<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"573-578\">\n<strong>\u5dee\u5f02\u6d4b\u91cf\u7b56\u7565<\/strong>\n<ul data-source-line=\"574-578\">\n<li data-source-line=\"574-574\">\u9488\u5bf9\u9009\u62e9\u52a0\u5165\u548c\u9009\u62e9\u9000\u51fa\u7684\u7528\u6237\u91c7\u7528\u4e0d\u540c\u7684\u5f52\u56e0\u65b9\u6cd5<\/li>\n<li data-source-line=\"575-575\">\u4e3a\u5df2\u540c\u610f\u7684\u7528\u6237\u63d0\u4f9b\u6700\u5927\u7a0b\u5ea6\u7684\u4fdd\u771f\u5ea6<\/li>\n<li data-source-line=\"576-576\">\u9488\u5bf9\u672a\u7ecf\u540c\u610f\u7684\u7528\u6237\u7684\u5efa\u6a21\u65b9\u6cd5<\/li>\n<li data-source-line=\"577-578\">\u901a\u8fc7\u6c47\u603b\u5206\u6790\u5f25\u5408\u6d4b\u91cf\u5dee\u8ddd<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"first-party-data-strategies\" tabindex=\"-1\" data-source-line=\"579-579\"><span class=\"ez-toc-section\" id=\"First-Party_Data_Strategies\"><\/span>\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5229\u7528\u81ea\u6709\u6570\u636e\u5173\u7cfb\uff1a\n<ol data-source-line=\"583-600\">\n<li data-source-line=\"583-588\">\n<strong>\u8eab\u4efd\u9a8c\u8bc1\u5b9e\u73b0<\/strong>\n<ul data-source-line=\"584-588\">\n<li data-source-line=\"584-584\">\u4ef7\u503c\u9a71\u52a8\u7684\u767b\u5f55\u6fc0\u52b1<\/li>\n<li data-source-line=\"585-585\">\u6e10\u8fdb\u5f0f\u4e2a\u4eba\u8d44\u6599\u6784\u5efa<\/li>\n<li data-source-line=\"586-586\">\u8de8\u8bbe\u5907\u8eab\u4efd\u9a8c\u8bc1\u7684\u4f18\u52bf<\/li>\n<li data-source-line=\"587-588\">\u65e0\u7f1d\u767b\u5f55\u4f53\u9a8c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"589-594\">\n<strong>\u7b2c\u4e00\u65b9\u8eab\u4efd\u56fe\u8c31<\/strong>\n<ul data-source-line=\"590-594\">\n<li data-source-line=\"590-590\">\u5efa\u7acb\u81ea\u6709\u8eab\u4efd\u8fde\u63a5<\/li>\n<li data-source-line=\"591-591\">\u7535\u5b50\u90ae\u4ef6\u4f5c\u4e3a\u8de8\u8bbe\u5907\u8fde\u63a5\u5668<\/li>\n<li data-source-line=\"592-592\">\u57fa\u4e8e\u7535\u8bdd\u7684\u8eab\u4efd\u9009\u9879<\/li>\n<li data-source-line=\"593-594\">\u5bb6\u5ead\u5c42\u9762\u7684\u8bc6\u522b<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"595-600\">\n<strong>\u5ba2\u6237\u6570\u636e\u5e73\u53f0\u96c6\u6210<\/strong>\n<ul data-source-line=\"596-600\">\n<li data-source-line=\"596-596\">\u7edf\u4e00\u7684\u5ba2\u6237\u6863\u6848<\/li>\n<li data-source-line=\"597-597\">\u8de8\u6e20\u9053\u8eab\u4efd\u89e3\u6790<\/li>\n<li data-source-line=\"598-598\">\u7b2c\u4e00\u65b9\u6570\u636e\u6fc0\u6d3b<\/li>\n<li data-source-line=\"599-600\">\u7b26\u5408\u9690\u79c1\u7684\u6570\u636e\u6cbb\u7406<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\u8fd9\u4e9b\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\u4e0e\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e5%90%8e-cookie-%e6%97%b6%e4%bb%a3%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%96%b0%e7%ad%96%e7%95%a5-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u540e \"Cookie \"\u65f6\u4ee3\u7684\u8425\u9500\u5f52\u56e0\uff1a2025 \u5e74\u7684\u65b0\u6218\u7565<\/a>.\n<h3 id=\"modeling-and-machine-learning-approaches\" tabindex=\"-1\" data-source-line=\"603-603\"><span class=\"ez-toc-section\" id=\"Modeling_and_Machine_Learning_Approaches\"><\/span>\u5efa\u6a21\u548c\u673a\u5668\u5b66\u4e60\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5f53\u76f4\u63a5\u6d4b\u91cf\u6709\u9650\u65f6\uff0c\u9ad8\u7ea7\u5efa\u6a21\u63d0\u4f9b\u4e86\u66ff\u4ee3\u65b9\u6848\uff1a\n<h4 id=\"media-mix-modeling-for-apps\" tabindex=\"-1\" data-source-line=\"607-607\"><span class=\"ez-toc-section\" id=\"Media_Mix_Modeling_for_Apps\"><\/span>\u5e94\u7528\u7a0b\u5e8f\u7684\u5a92\u4f53\u7ec4\u5408\u5efa\u6a21<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5229\u7528\u805a\u5408\u6570\u636e\u6a21\u5f0f\uff1a\n<ol data-source-line=\"611-622\">\n<li data-source-line=\"611-616\">\n<strong>\u5b9e\u65bd\u65b9\u6cd5<\/strong>\n<ul data-source-line=\"612-616\">\n<li data-source-line=\"612-612\">\u6e20\u9053\u7ea7\u652f\u51fa\u4e0e\u7ed3\u679c\u5173\u8054<\/li>\n<li data-source-line=\"613-613\">\u63a7\u5236\u5916\u90e8\u56e0\u7d20<\/li>\n<li data-source-line=\"614-614\">\u7279\u5b9a\u4e8e\u5e73\u53f0\u7684\u5efa\u6a21<\/li>\n<li data-source-line=\"615-616\">\u5730\u7406\u5dee\u5f02\u5206\u6790<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"617-622\">\n<strong>\u4e3b\u8981\u5e94\u7528<\/strong>\n<ul data-source-line=\"618-622\">\n<li data-source-line=\"618-618\">\u6218\u7565\u9884\u7b97\u5206\u914d<\/li>\n<li data-source-line=\"619-619\">\u8de8\u6e20\u9053\u5f71\u54cd\u8bc4\u4f30<\/li>\n<li data-source-line=\"620-620\">\u589e\u91cf\u4f30\u8ba1<\/li>\n<li data-source-line=\"621-622\">\u957f\u671f\u8d8b\u52bf\u5206\u6790<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"conversion-modeling\" tabindex=\"-1\" data-source-line=\"623-623\"><span class=\"ez-toc-section\" id=\"Conversion_Modeling\"><\/span>\u8f6c\u6362\u5efa\u6a21<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4f7f\u7528\u53ef\u7528\u4fe1\u53f7\u9884\u6d4b\u7f3a\u5931\u6570\u636e\uff1a\n<ol data-source-line=\"627-638\">\n<li data-source-line=\"627-632\">\n<strong>\u6280\u672f\u5b9e\u73b0<\/strong>\n<ul data-source-line=\"628-632\">\n<li data-source-line=\"628-628\">\u673a\u5668\u5b66\u4e60\u6a21\u578b\u5f00\u53d1<\/li>\n<li data-source-line=\"629-629\">\u5386\u53f2\u5168\u4fe1\u53f7\u6570\u636e\u8bad\u7ec3<\/li>\n<li data-source-line=\"630-630\">\u6839\u636e\u53ef\u7528\u4fe1\u53f7\u8fdb\u884c\u7279\u5f81\u5de5\u7a0b<\/li>\n<li data-source-line=\"631-632\">\u6301\u7eed\u6539\u8fdb\u6a21\u578b<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"633-638\">\n<strong>\u7b26\u5408\u9690\u79c1\u8981\u6c42\u7684\u5e94\u7528\u7a0b\u5e8f<\/strong>\n<ul data-source-line=\"634-638\">\n<li data-source-line=\"634-634\">\u7fa4\u7ec4\u7ea7\u522b\u7684\u805a\u5408\u9884\u6d4b<\/li>\n<li data-source-line=\"635-635\">\u5c3d\u53ef\u80fd\u5728\u8bbe\u5907\u4e0a\u8fdb\u884c\u8ba1\u7b97<\/li>\n<li data-source-line=\"636-636\">\u5177\u6709\u9690\u79c1\u7ea6\u675f\u7684\u670d\u52a1\u5668\u7aef\u5efa\u6a21<\/li>\n<li data-source-line=\"637-638\">\u5efa\u6a21\u4e0e\u76f4\u63a5\u6d4b\u91cf\u76f8\u7ed3\u5408<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\u8fd9\u4e9b\u5148\u8fdb\u7684\u65b9\u6cd5\u6709\u52a9\u4e8e\u4fdd\u6301\u5f52\u56e0\u7684\u6709\u6548\u6027\uff0c\u540c\u65f6\u5c0a\u91cd\u4e0d\u65ad\u53d8\u5316\u7684\u9690\u79c1\u8981\u6c42\u3002\n<h2 id=\"mobile-app-attribution-for-different-business-models\" tabindex=\"-1\" data-source-line=\"641-641\"><span class=\"ez-toc-section\" id=\"Mobile_App_Attribution_for_Different_Business_Models\"><\/span>\u4e0d\u540c\u5546\u4e1a\u6a21\u5f0f\u7684\u79fb\u52a8\u5e94\u7528\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5f52\u56e0\u7b56\u7565\u5fc5\u987b\u9488\u5bf9\u7279\u5b9a\u7684\u5e94\u7528\u7a0b\u5e8f\u4e1a\u52a1\u6a21\u5f0f\u8fdb\u884c\u5b9a\u5236\u3002\n<h3 id=\"gaming-apps\" tabindex=\"-1\" data-source-line=\"645-645\"><span class=\"ez-toc-section\" id=\"Gaming_Apps\"><\/span>\u6e38\u620f\u5e94\u7528<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u79fb\u52a8\u6e38\u620f\u9700\u8981\u4e13\u95e8\u7684\u5f52\u56e0\u65b9\u6cd5\uff1a\n<h4 id=\"key-attribution-points\" tabindex=\"-1\" data-source-line=\"649-649\"><span class=\"ez-toc-section\" id=\"Key_Attribution_Points\"><\/span>\u5173\u952e\u5f52\u56e0\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"651-664\">\n<li data-source-line=\"651-657\">\n<strong>\u4e3b\u8981\u6307\u6807<\/strong>\n<ul data-source-line=\"652-657\">\n<li data-source-line=\"652-652\">\u5b89\u88c5\u8d28\u91cf\uff08\u65e9\u671f\u4fdd\u7559\uff09<\/li>\n<li data-source-line=\"653-653\">\u6559\u7a0b\u5b8c\u6210\u7387<\/li>\n<li data-source-line=\"654-654\">1\/7\/28 \u5929\u4fdd\u7559<\/li>\n<li data-source-line=\"655-655\">\u5e94\u7528\u5185\u8d2d\u4e70\u8f6c\u5316\u7387<\/li>\n<li data-source-line=\"656-657\">\u6bcf\u4f4d\u7528\u6237\u7684\u5e7f\u544a\u6536\u5165<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"658-664\">\n<strong>\u9ad8\u7ea7\u6d4b\u91cf<\/strong>\n<ul data-source-line=\"659-664\">\n<li data-source-line=\"659-659\">\u73a9\u5bb6\u8fdb\u7a0b\u6a21\u5f0f<\/li>\n<li data-source-line=\"660-660\">\u793e\u4ea4\u5206\u4eab\u5f52\u56e0<\/li>\n<li data-source-line=\"661-661\">\u53c2\u52a0\u7ade\u8d5b\u6d3b\u52a8<\/li>\n<li data-source-line=\"662-662\">\u957f\u671f\u7403\u5458\u4ef7\u503c\u6a21\u578b<\/li>\n<li data-source-line=\"663-664\">\u91cd\u65b0\u53c2\u4e0e\u6d3b\u52a8\u7684\u6709\u6548\u6027<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"implementation-strategy\" tabindex=\"-1\" data-source-line=\"665-665\"><span class=\"ez-toc-section\" id=\"Implementation_Strategy\"><\/span>\u5b9e\u65bd\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"667-672\">\n<li data-source-line=\"667-667\">\u5173\u6ce8\u73a9\u5bb6\u53c2\u4e0e\u5ea6\u548c\u7559\u5b58\u7387\u7684\u65e9\u671f\u4fe1\u53f7<\/li>\n<li data-source-line=\"668-668\">\u5b9e\u65bd\u6bcf\u5206\u949f\u3001\u6bcf\u5c0f\u65f6\u3001\u6bcf\u5929\u7684\u8d28\u91cf\u6307\u6807<\/li>\n<li data-source-line=\"669-669\">\u5c06\u5e7f\u544a\u6536\u5165\u5f52\u56e0\u4e0e\u7528\u6237\u83b7\u53d6\u8054\u7cfb\u8d77\u6765<\/li>\n<li data-source-line=\"670-670\">\u5f00\u53d1\u4ed8\u6b3e\u4eba\u8f6c\u5316\u9884\u6d4b\u6a21\u578b<\/li>\n<li data-source-line=\"671-672\">\u5b9e\u65bd\u7279\u5b9a\u7c7b\u578b\u7684\u57fa\u51c6\u6bd4\u8f83<\/li>\n<\/ul>\n<h3 id=\"subscription-apps\" tabindex=\"-1\" data-source-line=\"673-673\"><span class=\"ez-toc-section\" id=\"Subscription_Apps\"><\/span>\u8ba2\u9605\u5e94\u7528<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8ba2\u9605\u5f0f\u4e1a\u52a1\u9700\u8981\u957f\u671f\u5173\u6ce8\u5f52\u56e0\uff1a\n<h4 id=\"key-attribution-points-1\" tabindex=\"-1\" data-source-line=\"677-677\"><span class=\"ez-toc-section\" id=\"Key_Attribution_Points-2\"><\/span>\u5173\u952e\u5f52\u56e0\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"679-692\">\n<li data-source-line=\"679-685\">\n<strong>\u4e3b\u8981\u6307\u6807<\/strong>\n<ul data-source-line=\"680-685\">\n<li data-source-line=\"680-680\">\u8bd5\u7528\u5f00\u59cb\u5f52\u56e0<\/li>\n<li data-source-line=\"681-681\">\u8ba2\u9605\u8f6c\u6362<\/li>\n<li data-source-line=\"682-682\">\u7b2c\u4e00\u4e2a\u7eed\u7ea6\u91cc\u7a0b\u7891<\/li>\n<li data-source-line=\"683-683\">\u957f\u671f\u4fdd\u7559<\/li>\n<li data-source-line=\"684-685\">\u5347\u7ea7\/\u4ea4\u53c9\u9500\u552e\u884c\u4e3a<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"686-692\">\n<strong>\u9ad8\u7ea7\u6d4b\u91cf<\/strong>\n<ul data-source-line=\"687-692\">\n<li data-source-line=\"687-687\">\u5185\u5bb9\u53c2\u4e0e\u5ea6\u4e0e\u7559\u5b58\u7387\u7684\u76f8\u5173\u6027<\/li>\n<li data-source-line=\"688-688\">\u529f\u80fd\u4f7f\u7528\u5bf9\u7eed\u8ba2\u7684\u5f71\u54cd<\/li>\n<li data-source-line=\"689-689\">\u6536\u8d2d\u6765\u6e90\u7684\u4ef7\u683c\u654f\u611f\u5ea6<\/li>\n<li data-source-line=\"690-690\">\u8d62\u56de\u6d3b\u52a8\u5f52\u56e0<\/li>\n<li data-source-line=\"691-692\">\u6309\u6e20\u9053\u5212\u5206\u7684\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"implementation-strategy-1\" tabindex=\"-1\" data-source-line=\"693-693\"><span class=\"ez-toc-section\" id=\"Implementation_Strategy-2\"><\/span>\u5b9e\u65bd\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"695-700\">\n<li data-source-line=\"695-695\">\u5ef6\u957f\u5f52\u56e0\u7a97\u53e3\u4ee5\u5339\u914d\u8ba2\u9605\u65f6\u957f<\/li>\n<li data-source-line=\"696-696\">\u6309\u6e20\u9053\u5b9e\u65bd\u6295\u8d44\u56de\u6536\u671f\u5206\u6790<\/li>\n<li data-source-line=\"697-697\">\u6839\u636e\u83b7\u53d6\u6765\u6e90\u521b\u5efa\u9884\u6d4b LTV \u6a21\u578b<\/li>\n<li data-source-line=\"698-698\">\u5728\u7528\u6237\u83b7\u53d6\u65b9\u9762\uff0c\u6ce8\u91cd\u8d28\u91cf\u800c\u975e\u6570\u91cf<\/li>\n<li data-source-line=\"699-700\">\u5c06\u7559\u5b58\u8425\u9500\u4e0e\u83b7\u53d6\u8425\u9500\u7ed3\u5408\u8d77\u6765<\/li>\n<\/ul>\n<h3 id=\"e-commerce-and-retail-apps\" tabindex=\"-1\" data-source-line=\"701-701\"><span class=\"ez-toc-section\" id=\"E-Commerce_and_Retail_Apps\"><\/span>\u7535\u5b50\u5546\u52a1\u548c\u96f6\u552e\u5e94\u7528<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8d2d\u7269\u5e94\u7528\u9700\u8981\u4e0e\u8d2d\u4e70\u884c\u4e3a\u76f8\u5173\u7684\u5f52\u56e0\uff1a\n<h4 id=\"key-attribution-points-2\" tabindex=\"-1\" data-source-line=\"705-705\"><span class=\"ez-toc-section\" id=\"Key_Attribution_Points-3\"><\/span>\u5173\u952e\u5f52\u56e0\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"707-720\">\n<li data-source-line=\"707-713\">\n<strong>\u4e3b\u8981\u6307\u6807<\/strong>\n<ul data-source-line=\"708-713\">\n<li data-source-line=\"708-708\">\u9996\u6b21\u67e5\u770b\u4ea7\u54c1<\/li>\n<li data-source-line=\"709-709\">\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u64cd\u4f5c<\/li>\n<li data-source-line=\"710-710\">\u9996\u6b21\u8d2d\u4e70\u5b8c\u6210<\/li>\n<li data-source-line=\"711-711\">\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV)<\/li>\n<li data-source-line=\"712-713\">\u8d2d\u4e70\u9891\u7387<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"714-720\">\n<strong>\u9ad8\u7ea7\u6d4b\u91cf<\/strong>\n<ul data-source-line=\"715-720\">\n<li data-source-line=\"715-715\">\u5b63\u8282\u6027\u8d2d\u4e70\u6a21\u5f0f\u5206\u6790<\/li>\n<li data-source-line=\"716-716\">\u6309\u83b7\u53d6\u6765\u6e90\u5212\u5206\u7684\u7c7b\u522b\u4eb2\u548c\u529b<\/li>\n<li data-source-line=\"717-717\">\u7ebf\u4e0a\u7ebf\u4e0b\u8d2d\u4e70\u8fde\u63a5<\/li>\n<li data-source-line=\"718-718\">\u5fe0\u8bda\u5ea6\u8ba1\u5212\u6ce8\u518c<\/li>\n<li data-source-line=\"719-720\">\u94b1\u5305\u4efd\u989d\u4f30\u7b97<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"implementation-strategy-2\" tabindex=\"-1\" data-source-line=\"721-721\"><span class=\"ez-toc-section\" id=\"Implementation_Strategy-3\"><\/span>\u5b9e\u65bd\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"723-728\">\n<li data-source-line=\"723-723\">\u5c06\u4ea7\u54c1\u53d1\u73b0\u4e0e\u91c7\u8d2d\u6e90\u8fde\u63a5\u8d77\u6765<\/li>\n<li data-source-line=\"724-724\">\u6309\u8425\u9500\u6e20\u9053\u5b9e\u65bd\u8d2d\u7269\u7bee\u5206\u6790<\/li>\n<li data-source-line=\"725-725\">\u5f52\u56e0\u4e8e\u5728\u7ebf\u548c\u5e97\u5185\u8d2d\u4e70<\/li>\n<li data-source-line=\"726-726\">\u6309\u6765\u6e90\u521b\u5efa RFM\uff08\u6700\u8fd1\u5ea6\u3001\u9891\u7387\u3001\u91d1\u989d\uff09\u8bc4\u5206<\/li>\n<li data-source-line=\"727-728\">\u5173\u6ce8\u589e\u91cf\u6536\u5165\u800c\u975e\u4ec5\u4ec5\u5173\u6ce8\u5b89\u88c5\u91cf<\/li>\n<\/ul>\n<h3 id=\"financial-services-apps\" tabindex=\"-1\" data-source-line=\"729-729\"><span class=\"ez-toc-section\" id=\"Financial_Services_Apps\"><\/span>\u91d1\u878d\u670d\u52a1\u5e94\u7528\u7a0b\u5e8f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u94f6\u884c\u548c\u91d1\u878d\u5e94\u7528\u5177\u6709\u72ec\u7279\u7684\u5f52\u56e0\u8981\u6c42\uff1a\n<h4 id=\"key-attribution-points-3\" tabindex=\"-1\" data-source-line=\"733-733\"><span class=\"ez-toc-section\" id=\"Key_Attribution_Points-4\"><\/span>\u5173\u952e\u5f52\u56e0\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"735-748\">\n<li data-source-line=\"735-741\">\n<strong>\u4e3b\u8981\u6307\u6807<\/strong>\n<ul data-source-line=\"736-741\">\n<li data-source-line=\"736-736\">\u8d26\u6237\u6ce8\u518c<\/li>\n<li data-source-line=\"737-737\">\u8eab\u4efd\u9a8c\u8bc1\u5b8c\u6210<\/li>\n<li data-source-line=\"738-738\">\u9996\u6b21\u4ea4\u6613\/\u6d3b\u52a8<\/li>\n<li data-source-line=\"739-739\">\u91cd\u590d\u7684\u53c2\u4e0e\u6a21\u5f0f<\/li>\n<li data-source-line=\"740-741\">\u4ea7\u54c1\u91c7\u7528\u987a\u5e8f<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"742-748\">\n<strong>\u9ad8\u7ea7\u6d4b\u91cf<\/strong>\n<ul data-source-line=\"743-748\">\n<li data-source-line=\"743-743\">\u5b58\u6b3e\/\u6295\u8d44\u5f52\u5c5e<\/li>\n<li data-source-line=\"744-744\">\u8de8\u4ea7\u54c1\u91c7\u7528<\/li>\n<li data-source-line=\"745-745\">\u529f\u80fd\u4f7f\u7528\u6df1\u5ea6<\/li>\n<li data-source-line=\"746-746\">\u5ba2\u6237\u76c8\u5229\u80fd\u529b<\/li>\n<li data-source-line=\"747-748\">\u6b3a\u8bc8\/\u98ce\u9669\u5173\u8054\u6027\uff08\u6309\u6765\u6e90\uff09<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"implementation-strategy-3\" tabindex=\"-1\" data-source-line=\"749-749\"><span class=\"ez-toc-section\" id=\"Implementation_Strategy-4\"><\/span>\u5b9e\u65bd\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"751-756\">\n<li data-source-line=\"751-751\">\u4e13\u6ce8\u4e8e\u9ad8\u4ef7\u503c\u5ba2\u6237\u83b7\u53d6<\/li>\n<li data-source-line=\"752-752\">\u5ef6\u957f\u5f52\u56e0\u7a97\u53e3\u4ee5\u5339\u914d\u8d22\u52a1\u51b3\u7b56\u65f6\u95f4\u8868<\/li>\n<li data-source-line=\"753-753\">\u5728\u5f52\u56e0\u4e2d\u5b9e\u65bd\u4e25\u683c\u7684\u6b3a\u8bc8\u9884\u9632<\/li>\n<li data-source-line=\"754-754\">\u57fa\u4e8e\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u7684\u5c5e\u6027<\/li>\n<li data-source-line=\"755-756\">\u5c06\u6570\u5b57\u6d3b\u52a8\u4e0e\u8d22\u52a1\u6210\u679c\u8054\u7cfb\u8d77\u6765<\/li>\n<\/ul>\n\u901a\u8fc7\u9488\u5bf9\u7279\u5b9a\u7684\u5546\u4e1a\u6a21\u5f0f\u5236\u5b9a\u5f52\u56e0\u7b56\u7565\uff0c\u79fb\u52a8\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u771f\u6b63\u63a8\u52a8\u4e1a\u52a1\u6210\u529f\u7684\u6307\u6807\uff0c\u800c\u4e0d\u662f\u901a\u7528\u7684\u5b89\u88c5\u6307\u6807\u3002\n<h2 id=\"case-studies%3A-mobile-attribution-success-stories\" tabindex=\"-1\" data-source-line=\"759-759\"><span class=\"ez-toc-section\" id=\"Case_Studies_Mobile_Attribution_Success_Stories\"><\/span>\u6848\u4f8b\u7814\u7a76\uff1a\u79fb\u52a8\u5f52\u56e0\u6210\u529f\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"gaming-company-transforms-user-acquisition-efficiency\" tabindex=\"-1\" data-source-line=\"761-761\"><span class=\"ez-toc-section\" id=\"Gaming_Company_Transforms_User_Acquisition_Efficiency\"><\/span>\u6e38\u620f\u516c\u53f8\u8f6c\u578b\u63d0\u5347\u7528\u6237\u83b7\u53d6\u6548\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\u516c\u53f8\u7b80\u4ecb<\/strong>\uff1a\u62e5\u6709\u4f11\u95f2\u6e38\u620f\u7ec4\u5408\u7684\u4e2d\u578b\u624b\u673a\u6e38\u620f\u5f00\u53d1\u5546\n<strong>\u5f52\u56e0\u6311\u6218<\/strong>\uff1a\u8be5\u516c\u53f8\u96be\u4ee5\u5c06\u7528\u6237\u83b7\u53d6\u6210\u672c\u4e0e\u73a9\u5bb6\u7ec8\u8eab\u4ef7\u503c\u8054\u7cfb\u8d77\u6765\uff0c\u5bfc\u81f4\u8425\u9500\u652f\u51fa\u6548\u7387\u4f4e\u4e0b\u548c\u6295\u8d44\u56de\u62a5\u7387\u4f4e\u4e0b\u3002\n<strong>\u89e3\u51b3\u65b9\u6848<\/strong>:\n<ol data-source-line=\"769-773\">\n<li data-source-line=\"769-769\">\u5728\u6240\u6709\u83b7\u53d6\u6e20\u9053\u5b9e\u65bd\u5168\u9762\u7684\u79fb\u52a8\u5f52\u56e0<\/li>\n<li data-source-line=\"770-770\">\u6839\u636e D1 \u548c D7 \u884c\u4e3a\u521b\u5efa\u9ad8\u7ea7 LTV \u9884\u6d4b\u6a21\u578b<\/li>\n<li data-source-line=\"771-771\">\u5236\u5b9a\u4e86\u7279\u5b9a\u6e20\u9053\u7684\u6295\u8d44\u56de\u62a5\u7387\u5206\u6790\uff0c\u5e76\u8bbe\u5b9a\u4e86 180 \u5929\u7684\u6295\u8d44\u56de\u6536\u671f<\/li>\n<li data-source-line=\"772-773\">\u6839\u636e\u65e9\u671f\u8d28\u91cf\u4fe1\u53f7\u6784\u5efa\u5b9e\u65f6\u4f18\u5316<\/li>\n<\/ol>\n<strong>\u6210\u679c<\/strong>:\n<ul data-source-line=\"775-780\">\n<li data-source-line=\"775-775\">\u53d1\u73b0\u5c3d\u7ba1\u83b7\u53d6\u6210\u672c\u76f8\u4f3c\uff0c\u4f46\u67d0\u4e9b\u5e7f\u544a\u7f51\u7edc\u7684\u7528\u6237\u76c8\u5229\u7387\u5374\u9ad8\u51fa 3.5 \u500d<\/li>\n<li data-source-line=\"776-776\">\u53d1\u73b0\u5438\u5f15\u9ad8\u4ef7\u503c\u73a9\u5bb6\u7684\u5177\u4f53\u521b\u610f\u65b9\u6cd5<\/li>\n<li data-source-line=\"777-777\">\u5728\u4fdd\u6301\u589e\u957f\u7684\u540c\u65f6\uff0c\u5c06\u603b\u4f53\u7528\u6237\u83b7\u53d6\u6210\u672c\u964d\u4f4e\u4e86 42%<\/li>\n<li data-source-line=\"778-778\">\u901a\u8fc7\u66f4\u597d\u7684\u5b9a\u4f4d\uff0c\u5c06\u73a9\u5bb6 LTV \u63d0\u9ad8\u4e86 28%<\/li>\n<li data-source-line=\"779-780\">\u5c06 65% \u7684\u9884\u7b97\u8f6c\u79fb\u5230\u6548\u679c\u6700\u4f73\u7684\u6e20\u9053\u548c\u6d3b\u52a8<\/li>\n<\/ul>\n<strong>\u4e3b\u8981\u5b66\u4e60\u5185\u5bb9<\/strong>\u201c\u6211\u4eec\u4e4b\u524d\u6240\u6709\u5e7f\u544a\u6d3b\u52a8\u90fd\u662f\u6839\u636e\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\u6765\u8bc4\u5224\u7684\uff0c\u8fd9\u5bfc\u81f4\u6211\u4eec\u83b7\u5f97\u4e86\u8bb8\u591a\u4ece\u672a\u5b9e\u73b0\u76c8\u5229\u7684\u7528\u6237\uff0c\u201d\u7528\u6237\u83b7\u53d6\u7ecf\u7406\u89e3\u91ca\u8bf4\u3002\u201c\u4e0e\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV) \u76f8\u5173\u7684\u6b63\u786e\u5f52\u56e0\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u4eec\u7684\u65b9\u6cd5\u3002\u73b0\u5728\uff0c\u6211\u4eec\u5f88\u4e50\u610f\u4e3a\u771f\u6b63\u521b\u9020\u957f\u671f\u4ef7\u503c\u7684\u7528\u6237\u652f\u4ed8\u66f4\u9ad8\u7684\u4ef7\u683c\u3002\u201d\n<h3 id=\"subscription-service-optimizes-trial-conversion\" tabindex=\"-1\" data-source-line=\"784-784\"><span class=\"ez-toc-section\" id=\"Subscription_Service_Optimizes_Trial_Conversion\"><\/span>\u8ba2\u9605\u670d\u52a1\u4f18\u5316\u8bd5\u7528\u8f6c\u5316\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\u516c\u53f8\u7b80\u4ecb<\/strong>\uff1a\u6bcf\u6708\u6d3b\u8dc3\u7528\u6237\u8fbe 30 \u4e07\u7684\u5185\u5bb9\u8ba2\u9605\u5e94\u7528\n<strong>\u5f52\u56e0\u6311\u6218<\/strong>\uff1a\u8be5\u516c\u53f8\u5f88\u96be\u786e\u5b9a\u54ea\u4e9b\u7528\u6237\u83b7\u53d6\u6e20\u9053\u53ef\u4ee5\u5438\u5f15\u5177\u6709\u6700\u9ad8\u4fdd\u7559\u7387\u548c\u7ec8\u8eab\u4ef7\u503c\u7684\u7528\u6237\uff0c\u54ea\u4e9b\u6e20\u9053\u53ef\u4ee5\u5438\u5f15\u5f88\u5feb\u6d41\u5931\u7684\u8bd5\u7528\u7528\u6237\u3002\n<strong>\u89e3\u51b3\u65b9\u6848<\/strong>:\n<ol data-source-line=\"792-796\">\n<li data-source-line=\"792-792\">\u5b9e\u65bd\u5f52\u56e0\uff0c\u5c06\u83b7\u53d6\u6765\u6e90\u4e0e\u8ba2\u9605\u4e8b\u4ef6\u8054\u7cfb\u8d77\u6765<\/li>\n<li data-source-line=\"793-793\">\u521b\u5efa\u7fa4\u7ec4\u5206\u6790\uff0c\u6309\u6e20\u9053\u8ffd\u8e2a 3\/6\/12 \u4e2a\u6708\u7684\u7559\u5b58\u7387<\/li>\n<li data-source-line=\"794-794\">\u6839\u636e\u65e9\u671f\u53c2\u4e0e\u4fe1\u53f7\u5f00\u53d1\u9884\u6d4b\u8f6c\u5316\u6a21\u578b<\/li>\n<li data-source-line=\"795-796\">\u5b9e\u65bd\u7f51\u9875\u548c\u5e94\u7528\u8ba2\u9605\u7684\u8de8\u6e20\u9053\u5f52\u56e0<\/li>\n<\/ol>\n<strong>\u6210\u679c<\/strong>:\n<ul data-source-line=\"798-803\">\n<li data-source-line=\"798-798\">\u53d1\u73b0\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u6d3b\u52a8\u4f7f\u8bd5\u7528\u5f00\u59cb\u7387\u63d0\u9ad8\u4e86 2 \u500d\uff0c\u4f46\u4ed8\u8d39\u8f6c\u5316\u7387\u5374\u964d\u4f4e\u4e86 50%<\/li>\n<li data-source-line=\"799-799\">\u786e\u5b9a\u4e86\u5728\u65e9\u671f\u53c2\u4e0e\u65f6\u9884\u6d4b\u957f\u671f\u4fdd\u7559\u7684\u7279\u5b9a\u5185\u5bb9\u7c7b\u522b<\/li>\n<li data-source-line=\"800-800\">\u5c06\u9884\u7b97\u8f6c\u79fb\u5230\u4e3a\u7528\u6237\u5e26\u6765 40% \u66f4\u9ad8 6 \u4e2a\u6708\u7559\u5b58\u7387\u7684\u6e20\u9053<\/li>\n<li data-source-line=\"801-801\">\u901a\u8fc7\u66f4\u597d\u7684\u5b9a\u4f4d\u548c\u5f15\u5bfc\uff0c\u5c06\u8ba2\u9605\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 35%<\/li>\n<li data-source-line=\"802-803\">\u5728\u4fdd\u6301\u8d28\u91cf\u7684\u540c\u65f6\uff0c\u5c06\u7528\u6237\u83b7\u53d6\u6210\u672c\u964d\u4f4e\u4e86 28%<\/li>\n<\/ul>\n<strong>\u4e3b\u8981\u5b66\u4e60\u5185\u5bb9<\/strong>\u9996\u5e2d\u8425\u9500\u5b98\u6307\u51fa\uff1a\u201c\u5b89\u88c5\u53ea\u662f\u8ba2\u9605\u4e1a\u52a1\u7684\u5f00\u59cb\u3002\u5c06\u7528\u6237\u83b7\u53d6\u8d2f\u7a7f\u6574\u4e2a\u8ba2\u9605\u751f\u547d\u5468\u671f\u7684\u5f52\u56e0\u5206\u6790\u8868\u660e\uff0c\u4ee5\u771f\u6b63\u7684\u5ba2\u6237\u4ef7\u503c\u8861\u91cf\uff0c\u6211\u4eec\u90a3\u4e9b\u770b\u4f3c\u6700\u597d\u7684\u6e20\u9053\u5b9e\u9645\u4e0a\u662f\u6700\u5dee\u7684\u3002\u201d\n<h3 id=\"retail-app-connects-digital-to-physical-purchases\" tabindex=\"-1\" data-source-line=\"807-807\"><span class=\"ez-toc-section\" id=\"Retail_App_Connects_Digital_to_Physical_Purchases\"><\/span>\u96f6\u552e\u5e94\u7528\u7a0b\u5e8f\u5c06\u6570\u5b57\u8d2d\u4e70\u4e0e\u5b9e\u4f53\u8d2d\u4e70\u8fde\u63a5\u8d77\u6765<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\u516c\u53f8\u7b80\u4ecb<\/strong>\uff1a\u62e5\u6709\u7535\u5b50\u5546\u52a1\u548c 500 \u591a\u5bb6\u5b9e\u4f53\u5e97\u7684\u5168\u56fd\u6027\u96f6\u552e\u5546\n<strong>\u5f52\u56e0\u6311\u6218<\/strong>\uff1a\u8be5\u516c\u53f8\u65e0\u6cd5\u5c06\u79fb\u52a8\u5e94\u7528\u8425\u9500\u4e0e\u5e97\u5185\u8d2d\u4e70\u8054\u7cfb\u8d77\u6765\uff0c\u5bfc\u81f4\u4ed6\u4eec\u4f4e\u4f30\u4e86\u5e26\u6765\u5927\u91cf\u7ebf\u4e0b\u6536\u5165\u7684\u8425\u9500\u6d3b\u52a8\u3002\n<strong>\u89e3\u51b3\u65b9\u6848<\/strong>:\n<ol data-source-line=\"815-819\">\n<li data-source-line=\"815-815\">\u5b9e\u65bd\u8de8\u6e20\u9053\u5f52\u56e0\uff0c\u5c06\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u4e0e\u5fe0\u8bda\u5ea6\u8ba1\u5212\u8fde\u63a5\u8d77\u6765<\/li>\n<li data-source-line=\"816-816\">\u5728\u5e94\u7528\u8425\u9500\u6d3b\u52a8\u4e2d\u521b\u5efa\u53ef\u5728\u9500\u552e\u70b9\u8ffd\u8e2a\u7684\u72ec\u7279\u4fc3\u9500\u4ee3\u7801<\/li>\n<li data-source-line=\"817-817\">\u90e8\u7f72\u4f4d\u7f6e\u5206\u6790\u6765\u8861\u91cf\u5e94\u7528\u5e7f\u544a\u6d3b\u52a8\u5e26\u6765\u7684\u5546\u5e97\u8bbf\u95ee\u91cf<\/li>\n<li data-source-line=\"818-819\">\u6784\u5efa\u8de8\u5e94\u7528\u7a0b\u5e8f\u3001\u7f51\u7edc\u548c\u5e97\u5185\u8d2d\u4e70\u7684\u7edf\u4e00\u5ba2\u6237\u89c6\u56fe<\/li>\n<\/ol>\n<strong>\u6210\u679c<\/strong>:\n<ul data-source-line=\"821-826\">\n<li data-source-line=\"821-821\">\u53d1\u73b0\u79fb\u52a8\u5e94\u7528\u7528\u6237\u7684\u5e97\u5185\u6d88\u8d39\u6bd4\u975e\u5e94\u7528\u7528\u6237\u9ad8\u51fa 2.4 \u500d<\/li>\n<li data-source-line=\"822-822\">\u53d1\u73b0\u67d0\u4e9b\u5e94\u7528\u5e7f\u544a\u7cfb\u5217\u4e3b\u8981\u63a8\u52a8\u7684\u662f\u5e97\u5185\u8d2d\u4e70\uff0c\u800c\u4e0d\u662f\u5e94\u7528\u5185\u8d2d\u4e70<\/li>\n<li data-source-line=\"823-823\">\u5c06\u5e97\u5185\u6536\u5165\u5f52\u56e0\u4e8e\u5e94\u7528\u8425\u9500\u7684\u6bd4\u4f8b\u63d0\u9ad8\u4e86 165%<\/li>\n<li data-source-line=\"824-824\">\u6574\u4f53\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387 (ROI) \u6d4b\u91cf\u7ed3\u679c\u63d0\u5347 47%<\/li>\n<li data-source-line=\"825-826\">\u4e3a\u5b9e\u4f53\u5e97\u9644\u8fd1\u7684\u5e94\u7528\u7528\u6237\u521b\u5efa\u4e13\u95e8\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u5c06\u5ba2\u6d41\u91cf\u589e\u52a0\u4e86 28%<\/li>\n<\/ul>\n<strong>\u4e3b\u8981\u5b66\u4e60\u5185\u5bb9<\/strong>\u8fd9\u4f4d\u6570\u5b57\u8425\u9500\u603b\u76d1\u89e3\u91ca\u8bf4\uff1a\u201c\u6211\u4eec\u4e4b\u524d\u4e25\u91cd\u4f4e\u4f30\u4e86\u5e94\u7528\u8425\u9500\u7684\u4ef7\u503c\uff0c\u56e0\u4e3a\u6211\u4eec\u65e0\u6cd5\u5c06\u5176\u4e0e\u5e97\u5185\u8d2d\u4e70\u8054\u7cfb\u8d77\u6765\u3002\u5b9e\u65bd\u9002\u5f53\u7684\u8de8\u6e20\u9053\u5f52\u56e0\u540e\uff0c\u6211\u4eec\u53d1\u73b0\u5e94\u7528\u5e26\u6765\u7684\u6536\u5165\u8fdc\u8d85\u9884\u671f\uff0c\u8fd9\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u4eec\u7684\u79fb\u52a8\u6218\u7565\u3002\u201d\n<h2 id=\"implementing-effective-app-attribution%3A-practical-roadmap\" tabindex=\"-1\" data-source-line=\"830-830\"><span class=\"ez-toc-section\" id=\"Implementing_Effective_App_Attribution_Practical_Roadmap\"><\/span>\u5b9e\u65bd\u6709\u6548\u7684\u5e94\u7528\u5f52\u56e0\uff1a\u5b9e\u7528\u8def\u7ebf\u56fe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5bf9\u4e8e\u5e0c\u671b\u5b9e\u65bd\u6216\u6539\u8fdb\u79fb\u52a8\u5e94\u7528\u5f52\u56e0\u7684\u7ec4\u7ec7\uff0c\u8fd9\u79cd\u5206\u9636\u6bb5\u7684\u65b9\u6cd5\u63d0\u4f9b\u4e86\u5b9e\u7528\u7684\u8def\u7ebf\u56fe\uff1a\n<h3 id=\"phase-1%3A-foundation-building-(1-2-months)\" tabindex=\"-1\" data-source-line=\"834-834\"><span class=\"ez-toc-section\" id=\"Phase_1_Foundation_Building_1-2_Months\"><\/span>\u7b2c\u4e00\u9636\u6bb5\uff1a\u57fa\u7840\u5efa\u8bbe\uff081-2\u4e2a\u6708\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"attribution-strategy-development\" tabindex=\"-1\" data-source-line=\"836-836\"><span class=\"ez-toc-section\" id=\"Attribution_Strategy_Development\"><\/span>\u5f52\u56e0\u7b56\u7565\u5f00\u53d1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"837-842\">\n<li data-source-line=\"837-837\">\u5b9a\u4e49\u5173\u952e\u4e1a\u52a1\u6307\u6807\u548c KPI<\/li>\n<li data-source-line=\"838-838\">\u7ed8\u5236\u5b8c\u6574\u7684\u7528\u6237\u65c5\u7a0b\u548c\u8f6c\u5316\u70b9<\/li>\n<li data-source-line=\"839-839\">\u9009\u62e9\u5408\u9002\u7684\u5f52\u56e0\u7a97\u53e3<\/li>\n<li data-source-line=\"840-840\">\u5236\u5b9a\u9690\u79c1\u5408\u89c4\u7b56\u7565<\/li>\n<li data-source-line=\"841-842\">\u786e\u5b9a\u62a5\u544a\u8981\u6c42<\/li>\n<\/ul>\n<h4 id=\"technical-implementation-planning\" tabindex=\"-1\" data-source-line=\"843-843\"><span class=\"ez-toc-section\" id=\"Technical_Implementation_Planning\"><\/span>\u6280\u672f\u5b9e\u65bd\u89c4\u5212<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"844-849\">\n<li data-source-line=\"844-844\">\u8bc4\u4f30\u5e76\u9009\u62e9\u5f52\u56e0\u5408\u4f5c\u4f19\u4f34<\/li>\n<li data-source-line=\"845-845\">\u521b\u5efaSDK\u5b9e\u65bd\u8ba1\u5212<\/li>\n<li data-source-line=\"846-846\">\u5b9a\u4e49\u4e8b\u4ef6\u8ddf\u8e2a\u5206\u7c7b\u6cd5<\/li>\n<li data-source-line=\"847-847\">\u5236\u5b9a QA \u548c\u6d4b\u8bd5\u65b9\u6cd5<\/li>\n<li data-source-line=\"848-849\">\u521b\u5efa\u6280\u672f\u6587\u6863<\/li>\n<\/ul>\n<h3 id=\"phase-2%3A-core-implementation-(2-3-months)\" tabindex=\"-1\" data-source-line=\"850-850\"><span class=\"ez-toc-section\" id=\"Phase_2_Core_Implementation_2-3_Months\"><\/span>\u7b2c\u4e8c\u9636\u6bb5\uff1a\u6838\u5fc3\u5b9e\u65bd\uff082-3\u4e2a\u6708\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"technical-deployment\" tabindex=\"-1\" data-source-line=\"852-852\"><span class=\"ez-toc-section\" id=\"Technical_Deployment\"><\/span>\u6280\u672f\u90e8\u7f72<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"853-858\">\n<li data-source-line=\"853-853\">\u5b9e\u65bd\u5f52\u56e0 SDK<\/li>\n<li data-source-line=\"854-854\">\u914d\u7f6e\u8f6c\u5316\u4e8b\u4ef6<\/li>\n<li data-source-line=\"855-855\">\u8bbe\u7f6e\u6df1\u5ea6\u94fe\u63a5\u57fa\u7840\u8bbe\u65bd<\/li>\n<li data-source-line=\"856-856\">\u5efa\u7acb\u6570\u636e\u4ed3\u5e93\u8fde\u63a5<\/li>\n<li data-source-line=\"857-858\">\u521b\u5efa\u57fa\u672c\u62a5\u544a\u4eea\u8868\u677f<\/li>\n<\/ul>\n<h4 id=\"channel-integration\" tabindex=\"-1\" data-source-line=\"859-859\"><span class=\"ez-toc-section\" id=\"Channel_Integration\"><\/span>\u6e20\u9053\u6574\u5408<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"860-865\">\n<li data-source-line=\"860-860\">\u8fde\u63a5\u4ed8\u8d39\u5a92\u4f53\u8d44\u6e90<\/li>\n<li data-source-line=\"861-861\">\u5b9e\u65bd\u6709\u673a\u5f52\u56e0<\/li>\n<li data-source-line=\"862-862\">\u914d\u7f6e\u8de8\u5e73\u53f0\u8ddf\u8e2a<\/li>\n<li data-source-line=\"863-863\">\u8bbe\u7f6e Web \u5230\u5e94\u7528\u8861\u91cf<\/li>\n<li data-source-line=\"864-865\">\u5efa\u7acb\u6570\u636e\u9a8c\u8bc1\u6d41\u7a0b<\/li>\n<\/ul>\n<h3 id=\"phase-3%3A-attribution-enhancement-(3%2B-months)\" tabindex=\"-1\" data-source-line=\"866-866\"><span class=\"ez-toc-section\" id=\"Phase_3_Attribution_Enhancement_3_Months\"><\/span>\u7b2c 3 \u9636\u6bb5\uff1a\u5f52\u56e0\u589e\u5f3a\uff083 \u4e2a\u6708\u4ee5\u4e0a\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"advanced-measurement-implementation\" tabindex=\"-1\" data-source-line=\"868-868\"><span class=\"ez-toc-section\" id=\"Advanced_Measurement_Implementation\"><\/span>\u9ad8\u7ea7\u6d4b\u91cf\u5b9e\u65bd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"869-874\">\n<li data-source-line=\"869-869\">\u5f00\u53d1 LTV \u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"870-870\">\u5b9e\u65bd\u8de8\u8bbe\u5907\u8ddf\u8e2a<\/li>\n<li data-source-line=\"871-871\">\u521b\u5efa\u589e\u91cf\u6d4b\u91cf\u6846\u67b6<\/li>\n<li data-source-line=\"872-872\">\u5efa\u7acb\u518d\u6b21\u4e92\u52a8\u5f52\u56e0<\/li>\n<li data-source-line=\"873-874\">\u5efa\u7acb\u9ad8\u7ea7\u6295\u8d44\u56de\u62a5\u7387\u5206\u6790<\/li>\n<\/ul>\n<h4 id=\"optimization-and-scaling\" tabindex=\"-1\" data-source-line=\"875-875\"><span class=\"ez-toc-section\" id=\"Optimization_and_Scaling\"><\/span>\u4f18\u5316\u548c\u6269\u5c55<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"876-881\">\n<li data-source-line=\"876-876\">\u5b9e\u65bd\u5b9e\u65f6\u4f18\u5316\u5de5\u4f5c\u6d41\u7a0b<\/li>\n<li data-source-line=\"877-877\">\u521b\u5efa\u9884\u6d4b\u5efa\u6a21\u80fd\u529b<\/li>\n<li data-source-line=\"878-878\">\u5efa\u7acb\u81ea\u52a8\u62a5\u544a<\/li>\n<li data-source-line=\"879-879\">\u5f00\u53d1\u6301\u7eed\u6d4b\u8bd5\u6846\u67b6<\/li>\n<li data-source-line=\"880-881\">\u5efa\u7acb\u6295\u8d44\u7ec4\u5408\u5c42\u9762\u7684\u5f52\u56e0\u6d1e\u5bdf<\/li>\n<\/ul>\n<h2 id=\"expert-perspectives%3A-mobile-attribution-best-practices\" tabindex=\"-1\" data-source-line=\"882-882\"><span class=\"ez-toc-section\" id=\"Expert_Perspectives_Mobile_Attribution_Best_Practices\"><\/span>\u4e13\u5bb6\u89c2\u70b9\uff1a\u79fb\u52a8\u5f52\u56e0\u6700\u4f73\u5b9e\u8df5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u884c\u4e1a\u9886\u8896\u5206\u4eab\u4e86\u4ed6\u4eec\u5bf9\u6709\u6548\u79fb\u52a8\u5e94\u7528\u5f52\u56e0\u7684\u89c1\u89e3\uff1a\n<h3 id=\"focus-on-business-outcomes%2C-not-just-technical-implementation\" tabindex=\"-1\" data-source-line=\"886-886\"><span class=\"ez-toc-section\" id=\"Focus_on_Business_Outcomes_Not_Just_Technical_Implementation\"><\/span>\u5173\u6ce8\u4e1a\u52a1\u6210\u679c\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6280\u672f\u5b9e\u65bd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u201c\u79fb\u52a8\u5f52\u56e0\u4e2d\u6700\u5e38\u89c1\u7684\u9519\u8bef\u662f\u53ea\u5173\u6ce8\u6280\u672f\u5b9e\u65bd\uff0c\u800c\u5ffd\u7565\u4e86\u4e1a\u52a1\u6210\u679c\uff0c\u201d\u4e00\u5bb6\u9886\u5148\u7684\u8ba2\u9605\u5e94\u7528\u7684\u79fb\u52a8\u589e\u957f\u4e3b\u7ba1 Sarah Johnson \u5efa\u8bae\u9053\u3002\u201c\u5982\u679c\u5b8c\u7f8e\u7684\u5f52\u56e0\u4e0d\u80fd\u89e3\u7b54\u4f60\u7684\u5173\u952e\u4e1a\u52a1\u95ee\u9898\uff0c\u90a3\u4e48\u5b83\u5c31\u6beb\u65e0\u4ef7\u503c\u3002\u9996\u5148\u8981\u660e\u786e\u4f60\u9700\u8981\u505a\u51fa\u54ea\u4e9b\u51b3\u7b56\uff0c\u7136\u540e\u6784\u5efa\u80fd\u591f\u89e3\u7b54\u8fd9\u4e9b\u5177\u4f53\u95ee\u9898\u7684\u5f52\u56e0\u6a21\u578b\u3002\u201d\n<h3 id=\"prepare-for-continuous-change\" tabindex=\"-1\" data-source-line=\"890-890\"><span class=\"ez-toc-section\" id=\"Prepare_for_Continuous_Change\"><\/span>\u4e3a\u6301\u7eed\u53d8\u5316\u505a\u597d\u51c6\u5907<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u201c\u7531\u4e8e\u5e73\u53f0\u53d8\u5316\u548c\u9690\u79c1\u6cd5\u89c4\u7684\u5f71\u54cd\uff0c\u79fb\u52a8\u5f52\u56e0\u6280\u672f\u4e5f\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u201d\u4e00\u5bb6\u5927\u578b\u79fb\u52a8\u7ba1\u7406\u5e73\u53f0 (MMP) \u7684\u5f52\u56e0\u4e13\u5bb6 David Chen \u6307\u51fa\u3002\u201c\u5728\u60a8\u7684\u5f52\u56e0\u65b9\u6cd5\u4e2d\u878d\u5165\u7075\u6d3b\u6027\uff0c\u5e76\u505a\u597d\u5b9a\u671f\u8c03\u6574\u7684\u51c6\u5907\u3002\u6210\u529f\u7684\u7ec4\u7ec7\u662f\u90a3\u4e9b\u6784\u5efa\u8861\u91cf\u5f39\u6027\u7684\u7ec4\u7ec7\uff0c\u800c\u4e0d\u662f\u53ea\u9488\u5bf9\u5f53\u524d\u7684\u73af\u5883\u8fdb\u884c\u4f18\u5316\uff0c\u5374\u88ab\u672a\u6765\u7684\u53d8\u5316\u6240\u6270\u4e71\u3002\u201d\n<h3 id=\"balance-privacy-and-measurement\" tabindex=\"-1\" data-source-line=\"894-894\"><span class=\"ez-toc-section\" id=\"Balance_Privacy_and_Measurement\"><\/span>\u5e73\u8861\u9690\u79c1\u548c\u6d4b\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u201c\u79fb\u52a8\u5f52\u56e0\u7684\u672a\u6765\u5c06\u53d6\u51b3\u4e8e\u9690\u79c1\u4e0e\u8861\u91cf\u4e4b\u95f4\u7684\u5e73\u8861\uff0c\u201d\u79fb\u52a8\u9690\u79c1\u987e\u95ee\u8fc8\u514b\u5c14\u00b7\u5a01\u5ec9\u59c6\u65af (Michael Williams) \u89e3\u91ca\u9053\u3002\u201c\u6784\u5efa\u4ee5\u7528\u6237\u540c\u610f\u4e3a\u5148\u7684\u8861\u91cf\u6846\u67b6\uff0c\u5c0a\u91cd\u7528\u6237\u9009\u62e9\uff0c\u540c\u65f6\u4ecd\u63d0\u4f9b\u6240\u9700\u7684\u6d1e\u5bdf\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u5408\u89c4\uff0c\u66f4\u662f\u6784\u5efa\u53ef\u6301\u7eed\u7684\u5f52\u56e0\uff0c\u80fd\u591f\u5728\u65e5\u76ca\u6ce8\u91cd\u9690\u79c1\u7684\u4e16\u754c\u4e2d\u751f\u5b58\u4e0b\u53bb\u3002\u201d\n<h3 id=\"connect-attribution-to-action\" tabindex=\"-1\" data-source-line=\"898-898\"><span class=\"ez-toc-section\" id=\"Connect_Attribution_to_Action\"><\/span>\u5c06\u5f52\u56e0\u4e0e\u884c\u52a8\u8054\u7cfb\u8d77\u6765<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u201c\u5f52\u56e0\u6d1e\u5bdf\u53ea\u6709\u80fd\u591f\u63a8\u52a8\u884c\u52a8\u624d\u6709\u4ef7\u503c\uff0c\u201d\u4e00\u5bb6\u6e38\u620f\u516c\u53f8\u7684\u79fb\u52a8\u8425\u9500\u603b\u76d1 Emily Rodriguez \u5f3a\u8c03\u9053\u3002\u201c\u8981\u5efa\u7acb\u6e05\u6670\u7684\u6d41\u7a0b\uff0c\u5c06\u5f52\u56e0\u6570\u636e\u8f6c\u5316\u4e3a\u8425\u9500\u51b3\u7b56\u2014\u2014\u65e0\u8bba\u662f\u9884\u7b97\u91cd\u65b0\u5206\u914d\u3001\u521b\u610f\u4f18\u5316\uff0c\u8fd8\u662f\u53d7\u4f17\u7ec6\u5206\u3002\u5f52\u56e0\u7684\u6295\u8d44\u56de\u62a5\u7387\u5e76\u975e\u6765\u81ea\u8861\u91cf\u672c\u8eab\uff0c\u800c\u662f\u6765\u81ea\u5b83\u6240\u5e26\u6765\u7684\u4f18\u5316\u3002\u201d\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"902-902\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\u5e38\u89c1\u95ee\u9898<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-has-ios-14.5%2B-impacted-mobile-app-attribution%3F\" tabindex=\"-1\" data-source-line=\"904-904\"><span class=\"ez-toc-section\" id=\"How_has_iOS_145_impacted_mobile_app_attribution\"><\/span>iOS 14.5+ \u5bf9\u79fb\u52a8\u5e94\u7528\u5f52\u56e0\u6709\u4f55\u5f71\u54cd\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\nApple \u7684\u5e94\u7528\u8ffd\u8e2a\u900f\u660e\u5ea6 (ATT) \u6846\u67b6\u4ece\u591a\u4e2a\u65b9\u9762\u5f7b\u5e95\u6539\u53d8\u4e86 iOS \u5f52\u56e0\uff1a(1) IDFA \u73b0\u5728\u4ec5\u9002\u7528\u4e8e\u660e\u786e\u540c\u610f\u7684\u7528\u6237\uff0c\u5178\u578b\u7684\u9009\u62e9\u52a0\u5165\u7387\u5728 25-40% \u4e4b\u95f4\uff1b(2) SKAdNetwork \u5df2\u6210\u4e3a\u672a\u540c\u610f\u7528\u6237\u7684\u4e3b\u8981\u5f52\u56e0\u65b9\u6cd5\uff0c\u63d0\u4f9b\u7684\u8f6c\u5316\u6570\u636e\u6709\u9650\u3001\u6c47\u603b\u4e14\u5b58\u5728\u5ef6\u8fdf\uff1b(3) \u6982\u7387\u5f52\u56e0\u6280\u672f\u65e5\u76ca\u53d7\u5230 Apple \u653f\u7b56\u7684\u9650\u5236\uff1b(4) \u5e7f\u544a\u7cfb\u5217\u8861\u91cf\u7c92\u5ea6\u663e\u8457\u964d\u4f4e\uff0c\u901a\u5e38\u4ec5\u9650\u4e8e\u5e7f\u544a\u7cfb\u5217\u5c42\u9762\u800c\u975e\u7528\u6237\u5c42\u9762\u7684\u6d1e\u5bdf\u3002\u5982\u4eca\uff0c\u6210\u529f\u7684\u5f52\u56e0\u7b56\u7565\u878d\u5408\u4e86\u591a\u79cd\u65b9\u6cd5\uff1a\u901a\u8fc7\u4ee5\u4ef7\u503c\u4e3a\u4e2d\u5fc3\u7684\u9009\u62e9\u52a0\u5165\u6d41\u7a0b\u6700\u5927\u5316\u540c\u610f\u7387\uff1b\u5145\u5206\u5229\u7528 SKAdNetwork \u7684\u529f\u80fd\uff08\u5c3d\u7ba1\u5b58\u5728\u5c40\u9650\u6027\uff09\uff1b\u5b9e\u65bd\u66f4\u590d\u6742\u7684\u6a21\u578b\u4ee5\u586b\u8865\u8861\u91cf\u7a7a\u767d\uff1b\u4ee5\u53ca\u66f4\u52a0\u91cd\u89c6\u589e\u91cf\u6d4b\u8bd5\u4ee5\u9a8c\u8bc1\u5e7f\u544a\u7cfb\u5217\u7684\u6574\u4f53\u6548\u679c\u3002\n<h3 id=\"what's-the-difference-between-deterministic-and-probabilistic-attribution-for-mobile-apps%3F\" tabindex=\"-1\" data-source-line=\"907-907\"><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_deterministic_and_probabilistic_attribution_for_mobile_apps\"><\/span>\u79fb\u52a8\u5e94\u7528\u7684\u786e\u5b9a\u6027\u5f52\u56e0\u548c\u6982\u7387\u5f52\u56e0\u4e4b\u95f4\u6709\u4f55\u533a\u522b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u786e\u5b9a\u6027\u5f52\u56e0\u4f9d\u8d56\u4e8e\u901a\u8fc7\u6c38\u4e45\u6807\u8bc6\u7b26\uff08\u4f8b\u5982\u8bbe\u5907 ID\uff08IDFA\u3001GAID\uff09\u6216\u7ecf\u8fc7\u8eab\u4efd\u9a8c\u8bc1\u7684\u7528\u6237\u4fe1\u606f\uff08\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u3001\u7535\u8bdd\u53f7\u7801\u3001\u5e10\u6237 ID\uff09\uff09\u8fdb\u884c\u660e\u786e\u7684\u7528\u6237\u8eab\u4efd\u8bc6\u522b\u3002\u8fd9\u79cd\u65b9\u6cd5\u51c6\u786e\u6027\u8f83\u9ad8\uff0c\u4f46\u65e5\u76ca\u53d7\u5230\u9690\u79c1\u6cd5\u89c4\u548c\u5e73\u53f0\u653f\u7b56\u7684\u9650\u5236\u3002\u6982\u7387\u6027\u5f52\u56e0\u4f7f\u7528\u7edf\u8ba1\u65b9\u6cd5\u63a8\u65ad\u65e0\u9700\u76f4\u63a5\u6807\u8bc6\u7b26\u7684\u63a5\u89e6\u70b9\u4e4b\u95f4\u7684\u8054\u7cfb\uff0c\u5206\u6790\u8bbe\u5907\u7279\u5f81\u3001\u884c\u4e3a\u548c\u65f6\u95f4\u6a21\u5f0f\u4ee5\u521b\u5efa\u53ef\u80fd\u7684\u5339\u914d\u3002\u867d\u7136\u6982\u7387\u6027\u5f52\u56e0\u7684\u7cbe\u786e\u5ea6\u4f4e\u4e8e\u786e\u5b9a\u6027\u65b9\u6cd5\uff08\u901a\u5e38\u51c6\u786e\u7387\u4e3a 80-90%\uff0c\u800c\u786e\u5b9a\u6027\u5f52\u56e0\u7684\u51c6\u786e\u7387\u4e3a 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id=\"How_do_I_measure_ROI_when_users_discover_my_app_through_organic_channels\"><\/span>\u5f53\u7528\u6237\u901a\u8fc7\u81ea\u7136\u6e20\u9053\u53d1\u73b0\u6211\u7684\u5e94\u7528\u65f6\uff0c\u6211\u5982\u4f55\u8861\u91cf\u6295\u8d44\u56de\u62a5\u7387 (ROI)\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8861\u91cf\u81ea\u7136\u5e94\u7528\u53d1\u73b0\u7684\u6295\u8d44\u56de\u62a5\u7387 (ROI) \u9700\u8981\u51e0\u79cd\u4e13\u95e8\u7684\u65b9\u6cd5\uff1a(1) \u5b9e\u65bd\u54c1\u724c\u641c\u7d22\u8861\u91cf\uff0c\u4ee5\u91cf\u5316\u5ba3\u4f20\u6d3b\u52a8\u5bf9\u5e94\u7528\u5546\u5e97\u641c\u7d22\u7684\u5f71\u54cd\uff1b(2) \u4f7f\u7528\u5730\u7406\u5b9e\u9a8c\u6216\u4fdd\u7559\u7ec4\u8fdb\u884c\u589e\u91cf\u6d4b\u8bd5\uff0c\u4ee5\u8861\u91cf\u66f4\u5e7f\u6cdb\u7684\u8425\u9500\u6d3b\u52a8\u5982\u4f55\u63d0\u5347\u81ea\u7136\u83b7\u53d6\uff1b(3) 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