{"id":315,"date":"2025-05-12T20:10:39","date_gmt":"2025-05-13T04:10:39","guid":{"rendered":"https:\/\/attrisight.com\/?p=315"},"modified":"2025-05-12T20:10:39","modified_gmt":"2025-05-13T04:10:39","slug":"%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a","status":"publish","type":"post","link":"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/","title":{"rendered":"\u5728\u6709\u9650\u7684\u9884\u7b97\u4e0b\u5b9e\u65bd\u8425\u9500\u5f52\u56e0\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u6307\u5357"},"content":{"rendered":"\u4e2d\u5c0f\u4f01\u4e1a\u901a\u5e38\u8ba4\u4e3a\uff0c\u7531\u4e8e\u9884\u7b97\u548c\u8d44\u6e90\u9650\u5236\uff0c\u590d\u6742\u7684\u8425\u9500\u5f52\u56e0\u6280\u672f\u9065\u4e0d\u53ef\u53ca\u3002\u672c\u5b9e\u7528\u6307\u5357\u5c06\u6f14\u793a\u4e2d\u5c0f\u4f01\u4e1a\u5982\u4f55\u5728\u65e0\u9700\u4f01\u4e1a\u7ea7\u6295\u8d44\u7684\u60c5\u51b5\u4e0b\u5b9e\u65bd\u6709\u6548\u7684\u5f52\u56e0\u7cfb\u7edf\u3002\u901a\u8fc7\u660e\u667a\u7684\u6280\u672f\u9009\u62e9\u3001\u5206\u9636\u6bb5\u5b9e\u65bd\u7b56\u7565\u548c\u6709\u9488\u5bf9\u6027\u7684\u8861\u91cf\u65b9\u6cd5\uff0c\u4efb\u4f55\u89c4\u6a21\u7684\u4f01\u4e1a\u90fd\u80fd\u83b7\u5f97\u5173\u4e8e\u8425\u9500\u7ee9\u6548\u7684\u5b9d\u8d35\u6d1e\u5bdf\u3002\u5b66\u4e60\u5982\u4f55\u4ece\u7b80\u5355\u3001\u9ad8\u6548\u7684\u5f52\u56e0\u65b9\u6cd5\u5165\u624b\uff0c\u9010\u6b65\u6784\u5efa\u66f4\u590d\u6742\u7684\u529f\u80fd\uff0c\u540c\u65f6\u907f\u514d\u5e38\u89c1\u7684\u9677\u9631\u3002\u672c\u6307\u5357\u5305\u542b\u53ef\u64cd\u4f5c\u7684\u6846\u67b6\u3001\u7ecf\u6d4e\u5b9e\u60e0\u7684\u5de5\u5177\u63a8\u8350\u4ee5\u53ca\u4e2d\u5c0f\u4f01\u4e1a\u7684\u771f\u5b9e\u6210\u529f\u6848\u4f8b\uff0c\u4e3a\u60a8\u63d0\u4f9b\u5728\u4e0d\u6295\u5165\u5de8\u8d44\u7684\u60c5\u51b5\u4e0b\u5f00\u59cb\u8861\u91cf\u8425\u9500\u6548\u679c\u6240\u9700\u7684\u4e00\u5207\u3002\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Introduction\" >\u5bfc\u8a00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Understanding_Attribution_for_SMBs\" >\u4e86\u89e3\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5f52\u56e0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Right-Sizing_Attribution_for_Your_Business\" >\u4e3a\u60a8\u7684\u4e1a\u52a1\u9009\u62e9\u5408\u9002\u7684\u5f52\u56e0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Key_Differences_in_SMB_Attribution\" >SMB \u5f52\u56e0\u7684\u4e3b\u8981\u5dee\u5f02<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#The_SMB_Attribution_Maturity_Model\" >SMB \u5f52\u56e0\u6210\u719f\u5ea6\u6a21\u578b<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Level_1_Basic_Channel_Tracking\" >\u7ea7\u522b 1\uff1a\u57fa\u672c\u6e20\u9053\u8ddf\u8e2a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Level_2_Conversion_Path_Analysis\" >\u7b2c 2 \u7ea7\uff1a\u8f6c\u5316\u8def\u5f84\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Level_3_Multi-Touch_Attribution\" >\u7b2c 3 \u7ea7\uff1a\u591a\u70b9\u89e6\u63a7\u5f52\u56e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Level_4_Advanced_Attribution\" >\u7ea7\u522b 4\uff1a\u9ad8\u7ea7\u5f52\u56e0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#The_Benefits_of_Right-Sized_Attribution\" >\u9002\u5ea6\u5f52\u56e0\u7684\u597d\u5904<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Budget-Friendly_Attribution_Technology_Stack\" >\u7ecf\u6d4e\u5b9e\u60e0\u7684\u5f52\u56e0\u6280\u672f\u6808<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Foundation_Layer_Analytics_and_Tracking\" >\u57fa\u7840\u5c42\uff1a\u5206\u6790\u548c\u8ddf\u8e2a<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Google_Analytics_Free\" >Google Analytics\uff08\u514d\u8d39\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Facebook_Pixel_Free\" >Facebook Pixel\uff08\u514d\u8d39\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Google_Tag_Manager_Free\" >Google Tag Manager\uff08\u514d\u8d39\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Intermediate_Layer_Enhanced_Attribution\" >\u4e2d\u95f4\u5c42\uff1a\u589e\u5f3a\u5f52\u56e0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Campaign_URL_Builders_Free\" >\u5e7f\u544a\u7cfb\u5217 URL \u751f\u6210\u5668\uff08\u514d\u8d39\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#CallRail_or_CallTracker_25-150month\" >CallRail \u6216 CallTracker\uff08$25-150\/\u6708\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Simple_CRM_with_Source_Tracking_10-50usermonth\" >\u5177\u6709\u6e90\u8ddf\u8e2a\u529f\u80fd\u7684\u7b80\u5355 CRM\uff08$10-50\/\u7528\u6237\/\u6708\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Advanced_Layer_Specialized_Solutions\" >\u9ad8\u7ea7\u5c42\uff1a\u4e13\u4e1a\u89e3\u51b3\u65b9\u6848<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Simplified_Attribution_Platforms_100-500month\" >\u7b80\u5316\u5f52\u56e0\u5e73\u53f0\uff08$100-500\/\u6708\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Data_Visualization_Tools_Free_%E2%80%93_70usermonth\" >\u6570\u636e\u53ef\u89c6\u5316\u5de5\u5177\uff08\u514d\u8d39 - $70\/\u7528\u6237\/\u6708\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Affordable_Customer_Data_Platforms_100-500month\" >\u7ecf\u6d4e\u5b9e\u60e0\u7684\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff08$100-500\/\u6708\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Technology_Implementation_Timeline\" >\u6280\u672f\u5b9e\u65bd\u65f6\u95f4\u8868<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#DIY_Attribution_Implementation_for_SMBs\" >\u4e2d\u5c0f\u4f01\u4e1a DIY \u5f52\u56e0\u5b9e\u65bd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Phase_1_Establish_Your_Attribution_Foundation_Weeks_1-4\" >\u7b2c 1 \u9636\u6bb5\uff1a\u5efa\u7acb\u5f52\u56e0\u57fa\u7840\uff08\u7b2c 1-4 \u5468\uff09<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Step_1_Define_What_Actually_Matters\" >\u7b2c\u4e00\u6b65\uff1a\u660e\u786e\u771f\u6b63\u91cd\u8981\u7684\u4e8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Step_2_Implement_Basic_Analytics_Tracking\" >\u7b2c 2 \u6b65\uff1a\u5b9e\u65bd\u57fa\u672c\u5206\u6790\u8ddf\u8e2a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Step_3_Establish_UTM_Parameter_Framework\" >\u6b65\u9aa43\uff1a\u5efa\u7acbUTM\u53c2\u6570\u6846\u67b6<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Phase_2_Connect_Marketing_to_Outcomes_Weeks_5-8\" >\u7b2c\u4e8c\u9636\u6bb5\uff1a\u5c06\u8425\u9500\u4e0e\u6210\u679c\u8054\u7cfb\u8d77\u6765\uff08\u7b2c 5-8 \u5468\uff09<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Step_4_Implement_Lead_Source_Tracking\" >\u6b65\u9aa44\uff1a\u5b9e\u65bd\u6f5c\u5728\u5ba2\u6237\u6765\u6e90\u8ddf\u8e2a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Step_5_Close_the_Loop_with_Sales_Data\" >\u7b2c\u4e94\u6b65\uff1a\u5229\u7528\u9500\u552e\u6570\u636e\u5b8c\u6210\u95ed\u73af<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Step_6_Build_Your_First_Attribution_Reports\" >\u7b2c 6 \u6b65\uff1a\u6784\u5efa\u60a8\u7684\u7b2c\u4e00\u4efd\u5f52\u56e0\u62a5\u544a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Phase_3_Enhance_Attribution_Capabilities_Months_3-6\" >\u7b2c\u4e09\u9636\u6bb5\uff1a\u589e\u5f3a\u5f52\u56e0\u80fd\u529b\uff08\u7b2c 3-6 \u4e2a\u6708\uff09<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Step_7_Implement_Simple_Multi-Touch_Attribution\" >\u6b65\u9aa4 7\uff1a\u5b9e\u73b0\u7b80\u5355\u7684\u591a\u70b9\u89e6\u63a7\u5f52\u56e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Step_8_Connect_Online_to_Offline\" >\u6b65\u9aa4 8\uff1a\u8fde\u63a5\u5728\u7ebf\u548c\u79bb\u7ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Step_9_Establish_Ongoing_Optimization_Process\" >\u6b65\u9aa49\uff1a\u5efa\u7acb\u6301\u7eed\u4f18\u5316\u6d41\u7a0b<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Case_Studies_SMB_Attribution_Success_Stories\" >\u6848\u4f8b\u7814\u7a76\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u5f52\u56e0\u6210\u529f\u6848\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Local_Service_Business_Transforms_Marketing_Efficiency\" >\u672c\u5730\u670d\u52a1\u4e1a\u52a1\u8f6c\u578b\u63d0\u5347\u8425\u9500\u6548\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#E-Commerce_Startup_Maximizes_Limited_Ad_Budget\" >\u7535\u5b50\u5546\u52a1\u521d\u521b\u516c\u53f8\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u6709\u9650\u7684\u5e7f\u544a\u9884\u7b97<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#B2B_Service_Provider_Connects_Marketing_to_Revenue\" >B2B \u670d\u52a1\u63d0\u4f9b\u5546\u5c06\u8425\u9500\u4e0e\u6536\u5165\u8054\u7cfb\u8d77\u6765<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Common_SMB_Attribution_Mistakes_to_Avoid\" >\u9700\u8981\u907f\u514d\u7684\u5e38\u89c1 SMB \u5f52\u56e0\u9519\u8bef<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Mistake_1_Trying_to_Track_Everything_at_Once\" >\u9519\u8bef #1\uff1a\u8bd5\u56fe\u4e00\u6b21\u6027\u8ffd\u8e2a\u6240\u6709\u4e8b\u60c5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Mistake_2_Investing_in_Tools_Before_Strategy\" >\u9519\u8bef #2\uff1a\u5148\u6295\u8d44\u5de5\u5177\uff0c\u540e\u6295\u8d44\u6218\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Mistake_3_Ignoring_Implementation_Fundamentals\" >\u9519\u8bef #3\uff1a\u5ffd\u89c6\u5b9e\u65bd\u57fa\u7840<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Mistake_4_Maintaining_Separated_Online_and_Offline_Tracking\" >\u9519\u8bef #4\uff1a\u7ef4\u62a4\u5206\u79bb\u7684\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u8ddf\u8e2a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Mistake_5_Failing_to_Create_Action_Processes\" >\u9519\u8bef #5\uff1a\u672a\u80fd\u521b\u5efa\u884c\u52a8\u6d41\u7a0b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Maximizing_Attribution_ROI_for_SMBs\" >\u6700\u5927\u5316\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5f52\u56e0\u6295\u8d44\u56de\u62a5\u7387<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Focus_on_High-Impact_Questions\" >\u5173\u6ce8\u9ad8\u5f71\u54cd\u529b\u95ee\u9898<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#DIY_Attribution_Hacks_for_SMBs\" >\u4e2d\u5c0f\u4f01\u4e1a DIY \u5f52\u56e0\u6280\u5de7<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Promo_Code_Attribution\" >\u4fc3\u9500\u4ee3\u7801\u5f52\u5c5e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#%E2%80%9CHow_Did_You_Hear_About_Us%E2%80%9D_Optimization\" >\u201c\u60a8\u662f\u5982\u4f55\u77e5\u9053\u6211\u4eec\u7684\uff1f\u201d\u4f18\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Landing_Page_Attribution\" >\u843d\u5730\u9875\u5f52\u56e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Email_Based_Attribution\" >\u57fa\u4e8e\u7535\u5b50\u90ae\u4ef6\u7684\u5f52\u56e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Call_Tracking_on_a_Budget\" >\u9884\u7b97\u5185\u7684\u547c\u53eb\u8ddf\u8e2a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Building_Attribution_Capabilities_Over_Time\" >\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u6784\u5efa\u5f52\u56e0\u80fd\u529b<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Starting_Point_Year_1\" >\u8d77\u70b9\uff08\u7b2c\u4e00\u5e74\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Next_Level_Year_2\" >\u4e0b\u4e00\u7ea7\u522b\uff08\u7b2c\u4e8c\u5e74\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Advanced_Capabilities_Year_3\" >\u9ad8\u7ea7\u80fd\u529b\uff083 \u5e74\u7ea7\u4ee5\u4e0a\uff09<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Expert_Perspectives_Attribution_Advice_for_SMBs\" >\u4e13\u5bb6\u89c2\u70b9\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u5f52\u56e0\u5efa\u8bae<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Start_With_the_Decision_Not_the_Data\" >\u4ece\u51b3\u7b56\u5f00\u59cb\uff0c\u800c\u4e0d\u662f\u6570\u636e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Focus_on_Consistency_Over_Complexity\" >\u6ce8\u91cd\u4e00\u81f4\u6027\u800c\u975e\u590d\u6742\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Create_Feedback_Loops\" >\u521b\u5efa\u53cd\u9988\u5faa\u73af<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Perfect_is_the_Enemy_of_Useful\" >\u5b8c\u7f8e\u662f\u5b9e\u7528\u7684\u654c\u4eba<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#FAQs\" >\u5e38\u89c1\u95ee\u9898<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Do_I_need_specialized_attribution_software_as_a_small_business\" >\u4f5c\u4e3a\u4e00\u5bb6\u5c0f\u578b\u4f01\u4e1a\uff0c\u6211\u662f\u5426\u9700\u8981\u4e13\u95e8\u7684\u5f52\u56e0\u8f6f\u4ef6\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#How_do_I_attribute_walk-in_customers_to_digital_marketing\" >\u6211\u5982\u4f55\u5c06\u4e0a\u95e8\u987e\u5ba2\u5f52\u56e0\u4e8e\u6570\u5b57\u8425\u9500\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#How_accurate_does_my_attribution_need_to_be_as_a_small_business\" >\u4f5c\u4e3a\u4e00\u5bb6\u5c0f\u578b\u4f01\u4e1a\uff0c\u6211\u7684\u5f52\u56e0\u9700\u8981\u6709\u591a\u51c6\u786e\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#How_do_I_get_my_small_team_to_consistently_use_attribution\" >\u6211\u5982\u4f55\u8ba9\u6211\u7684\u5c0f\u56e2\u961f\u6301\u7eed\u4f7f\u7528\u5f52\u56e0\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#What_should_I_do_if_my_attribution_data_conflicts_with_platform-reported_data\" >\u5982\u679c\u6211\u7684\u5f52\u56e0\u6570\u636e\u4e0e\u5e73\u53f0\u62a5\u544a\u7684\u6570\u636e\u51b2\u7a81\uff0c\u8be5\u600e\u4e48\u529e\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%9c%89%e9%99%90%e9%a2%84%e7%ae%97%e6%8c%87%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a\/#Conclusion\" >\u7ed3\u8bba<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\u5bfc\u8a00<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u8425\u9500\u5f52\u56e0\u7684\u524d\u666f\u4ee4\u4eba\u77a9\u76ee\uff1a\u5b83\u80fd\u591f\u51c6\u786e\u4e86\u89e3\u54ea\u4e9b\u8425\u9500\u5de5\u4f5c\u80fd\u591f\u5e26\u6765\u6210\u6548\uff0c\u4ece\u800c\u4f18\u5316\u6709\u9650\u7684\u9884\u7b97\uff0c\u5b9e\u73b0\u6548\u76ca\u6700\u5927\u5316\u3002\u5bf9\u4e8e\u62e5\u6709\u4e13\u4e1a\u5206\u6790\u56e2\u961f\u548c\u516d\u4f4d\u6570\u8861\u91cf\u9884\u7b97\u7684\u5927\u578b\u4f01\u4e1a\u6765\u8bf4\uff0c\u590d\u6742\u7684\u5f52\u56e0\u662f\u6807\u51c6\u505a\u6cd5\u3002\u4f46\u6570\u767e\u4e07\u8d44\u6e90\u6709\u9650\u7684\u4e2d\u5c0f\u4f01\u4e1a\u8be5\u600e\u4e48\u529e\u5462\uff1f\u201c\u6211\u4e00\u76f4\u542c\u8bf4\u6211\u4eec\u9700\u8981\u5b9e\u65bd\u5f52\u56e0\uff0c\u4f46\u6bcf\u4e2a\u89e3\u51b3\u65b9\u6848\u4f3c\u4e4e\u90fd\u662f\u4e3a\u89c4\u6a21\u662f\u6211\u4eec\u5341\u500d\u3001\u9884\u7b97\u662f\u6211\u4eec\u4e8c\u5341\u500d\u7684\u516c\u53f8\u8bbe\u8ba1\u7684\uff0c\u201d\u4e00\u5bb6\u62e5\u6709 30 \u540d\u5458\u5de5\u7684\u533a\u57df\u6027\u5bb6\u653f\u670d\u52a1\u516c\u53f8\u7684\u8425\u9500\u603b\u76d1\u6770\u897f\u5361\u00b7\u9a6c\u4e01\u5185\u65af (Jessica Martinez) \u89e3\u91ca\u8bf4\u3002\u201c\u6211\u4eec\u9700\u8981\u4e86\u89e3\u54ea\u4e9b\u8425\u9500\u6e20\u9053\u6709\u6548\uff0c\u4f46\u5374\u65e0\u6cd5\u8bc1\u660e\u4f01\u4e1a\u7ea7\u6295\u8d44\u7684\u5408\u7406\u6027\u3002\u201d\u8fd9\u662f\u4e00\u4e2a\u5e38\u89c1\u7684\u56f0\u5883\u3002\u6839\u636e\u7f8e\u56fd\u5c0f\u578b\u4f01\u4e1a\u7ba1\u7406\u5c40 (Small Business Administration) \u6700\u8fd1\u7684\u4e00\u9879\u8c03\u67e5\uff0c\u867d\u7136 76% \u7684\u4e2d\u5c0f\u4f01\u4e1a\u8ba4\u8bc6\u5230\u8425\u9500\u8861\u91cf\u7684\u91cd\u8981\u6027\uff0c\u4f46\u53ea\u6709 17% \u5b9e\u65bd\u4e86\u6b63\u5f0f\u7684\u5f52\u56e0\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8be2\u95ee\u201c\u60a8\u662f\u5982\u4f55\u4e86\u89e3\u5230\u6211\u4eec\u7684\u201d\u3002\u6709\u6548\u7684\u5f52\u56e0\u9700\u8981\u4f01\u4e1a\u7ea7\u8d44\u6e90\u7684\u89c2\u5ff5\uff0c\u4f7f\u5f97\u8bb8\u591a\u5c0f\u578b\u4f01\u4e1a\u751a\u81f3\u4e0d\u613f\u5c1d\u8bd5\u3002\u597d\u6d88\u606f\u662f\uff1f\u8fd9\u79cd\u89c2\u5ff5\u662f\u9519\u8bef\u7684\u3002 \u201c\u4e8b\u5b9e\u4e0a\uff0c\u6709\u6548\u7684\u5f52\u56e0\u5e76\u4e0d\u9700\u8981\u5de8\u989d\u6295\u8d44\uff0c\u201d\u4e13\u6ce8\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u5b9e\u65bd\u7684\u8425\u9500\u5206\u6790\u987e\u95ee Michael Chen \u6307\u51fa\u3002\u201c\u53ea\u8981\u6709\u6218\u7565\u91cd\u70b9\u548c\u6b63\u786e\u7684\u65b9\u6cd5\uff0c\u5373\u4f7f\u662f\u5c0f\u516c\u53f8\u4e5f\u80fd\u5b9e\u65bd\u5f52\u56e0\u7cfb\u7edf\uff0c\u4ece\u800c\u663e\u8457\u6539\u5584\u8425\u9500\u51b3\u7b56\u3002\u201d \u5173\u952e\u5728\u4e8e\u7406\u89e3\u5f52\u56e0\u5b58\u5728\u4e8e\u4e00\u4e2a\u5e7f\u4e49\u7684\u8303\u56f4\u5185\u3002\u8d22\u5bcc 500 \u5f3a\u4f01\u4e1a\u53ef\u80fd\u4f1a\u90e8\u7f72\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u6765\u5206\u6790\u6570\u767e\u4e07\u4e2a\u63a5\u89e6\u70b9\uff0c\u800c\u672c\u5730\u4f01\u4e1a\u5219\u53ef\u4ee5\u901a\u8fc7\u66f4\u7b80\u5355\u3001\u66f4\u9002\u5408\u5176\u9700\u6c42\u548c\u8d44\u6e90\u7684\u65b9\u6cd5\u83b7\u5f97\u53d8\u9769\u6027\u7684\u6d1e\u5bdf\u3002\u672c\u6307\u5357\u63d0\u4f9b\u4e86\u5728\u6709\u9650\u9884\u7b97\u4e0b\u5b9e\u65bd\u6709\u6548\u8425\u9500\u5f52\u56e0\u7684\u5b9e\u7528\u8def\u7ebf\u56fe\u3002\u65e0\u8bba\u60a8\u662f\u4e2a\u4f53\u521b\u4e1a\u8005\u3001\u6210\u957f\u578b\u521d\u521b\u516c\u53f8\uff0c\u8fd8\u662f\u6210\u719f\u7684\u4e2d\u578b\u4f01\u4e1a\uff0c\u60a8\u90fd\u80fd\u627e\u5230\u53ef\u884c\u7684\u7b56\u7565\uff0c\u4e86\u89e3\u54ea\u4e9b\u8425\u9500\u5de5\u4f5c\u771f\u6b63\u5e26\u6765\u4e86\u6210\u6548\uff0c\u800c\u65e0\u9700\u4f01\u4e1a\u7ea7\u6295\u8d44\u6216\u6280\u672f\u590d\u6742\u6027\u3002\u5bf9\u4e8e\u5bfb\u6c42\u4e13\u4e1a\u652f\u6301\u7684\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u4ee5\u4e0b\u89e3\u51b3\u65b9\u6848\u00a0<a href=\"https:\/\/attrisight.com\/zh\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u89c6\u529b<\/a>\u00a0\u63d0\u4f9b\u4e13\u4e3a\u8d44\u6e90\u6709\u9650\u7684\u7ec4\u7ec7\u8bbe\u8ba1\u7684\u5f52\u56e0\u529f\u80fd\uff0c\u63d0\u4f9b\u5b9e\u65bd\u6709\u6548\u6d4b\u91cf\u7684\u7ecf\u6d4e\u5b9e\u60e0\u7684\u9009\u9879\u3002\n<h2 id=\"understanding-attribution-for-smbs\" tabindex=\"-1\" data-source-line=\"25-25\"><span class=\"ez-toc-section\" id=\"Understanding_Attribution_for_SMBs\"><\/span>\u4e86\u89e3\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5728\u6df1\u5165\u5b9e\u65bd\u7b56\u7565\u4e4b\u524d\uff0c\u91cd\u8981\u7684\u662f\u8981\u4e86\u89e3\u5728\u8f83\u5c0f\u7684\u7ec4\u7ec7\u4e2d\u5e94\u5982\u4f55\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u8fdb\u884c\u5f52\u56e0\u3002\n<h3 id=\"right-sizing-attribution-for-your-business\" tabindex=\"-1\" data-source-line=\"29-29\"><span class=\"ez-toc-section\" id=\"Right-Sizing_Attribution_for_Your_Business\"><\/span>\u4e3a\u60a8\u7684\u4e1a\u52a1\u9009\u62e9\u5408\u9002\u7684\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u76ee\u6807\u4e0d\u662f\u5728\u8f83\u5c0f\u89c4\u6a21\u4e0a\u590d\u5236\u4f01\u4e1a\u5f52\u56e0\uff0c\u800c\u662f\u5b9e\u65bd\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u89c4\u6a21\u3001\u590d\u6742\u6027\u548c\u8d44\u6e90\u7684\u5f52\u56e0\u3002\n<h4 id=\"key-differences-in-smb-attribution\" tabindex=\"-1\" data-source-line=\"33-33\"><span class=\"ez-toc-section\" id=\"Key_Differences_in_SMB_Attribution\"><\/span>SMB \u5f52\u56e0\u7684\u4e3b\u8981\u5dee\u5f02<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"35-41\">\n<thead data-source-line=\"35-35\">\n<tr data-source-line=\"35-35\">\n<th>\u4f01\u4e1a\u65b9\u6cd5<\/th>\n<th>SMB \u65b9\u6cd5<\/th>\n<th>\u4e3a\u4ec0\u4e48\u5b83\u4e0d\u540c<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"37-41\">\n<tr data-source-line=\"37-37\">\n<td>\u8ffd\u8e2a\u6570\u5341\u4e2a\u6e20\u9053\u4e2d\u7684\u6bcf\u4e2a\u5ba2\u6237\u63a5\u89e6\u70b9<\/td>\n<td>\u4e13\u6ce8\u4e8e3-5\u4e2a\u6700\u91cd\u8981\u7684\u8425\u9500\u6e20\u9053<\/td>\n<td>\u5c06\u6709\u9650\u7684\u8d44\u6e90\u96c6\u4e2d\u5230\u6700\u91cd\u8981\u7684\u5730\u65b9<\/td>\n<\/tr>\n<tr data-source-line=\"38-38\">\n<td>\u590d\u6742\u7684\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\u7b97\u6cd5<\/td>\n<td>\u66f4\u7b80\u5355\u7684\u5f52\u56e0\u6a21\u578b\uff0c\u5177\u6709\u6e05\u6670\u7684\u4e1a\u52a1\u903b\u8f91<\/td>\n<td>\u5b9e\u65bd\u548c\u89e3\u91ca\u6240\u9700\u7684\u6280\u672f\u4e13\u4e1a\u77e5\u8bc6\u8f83\u5c11<\/td>\n<\/tr>\n<tr data-source-line=\"39-39\">\n<td>\u4e13\u95e8\u7684\u5f52\u56e0\u56e2\u961f\u548c\u4e13\u5bb6<\/td>\n<td>\u5f52\u56e0\u804c\u8d23\u878d\u5165\u73b0\u6709\u8425\u9500\u89d2\u8272<\/td>\n<td>\u5728\u4e2d\u5c0f\u4f01\u4e1a\u4eba\u5458\u914d\u5907\u9650\u5236\u5185\u5de5\u4f5c<\/td>\n<\/tr>\n<tr data-source-line=\"40-40\">\n<td>\u516d\u4f4d\u6570\u7684\u5f52\u56e0\u6280\u672f\u6295\u8d44<\/td>\n<td>\u514d\u8d39\u548c\u4f4e\u6210\u672c\u5de5\u5177\u7684\u6218\u7565\u7ed3\u5408<\/td>\n<td>\u7b26\u5408\u4e2d\u5c0f\u4f01\u4e1a\u7684\u9884\u7b97\u73b0\u5b9e<\/td>\n<\/tr>\n<tr data-source-line=\"41-41\">\n<td>\u5177\u6709\u81ea\u52a8\u4f18\u5316\u529f\u80fd\u7684\u5b9e\u65f6\u5f52\u56e0\u4eea\u8868\u76d8<\/td>\n<td>\u5b9a\u671f\uff08\u6bcf\u5468\/\u6bcf\u6708\uff09\u62a5\u544a\u5e76\u8fdb\u884c\u624b\u52a8\u4f18\u5316<\/td>\n<td>\u5e73\u8861\u6d1e\u5bdf\u9700\u6c42\u4e0e\u5b9e\u65bd\u590d\u6742\u6027<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"the-smb-attribution-maturity-model\" tabindex=\"-1\" data-source-line=\"43-43\"><span class=\"ez-toc-section\" id=\"The_SMB_Attribution_Maturity_Model\"><\/span>SMB \u5f52\u56e0\u6210\u719f\u5ea6\u6a21\u578b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u53ef\u4ee5\u5c06\u5f52\u56e0\u89c6\u4e3a\u4e00\u4e2a\u5305\u542b\u591a\u4e2a\u9636\u6bb5\u7684\u65c5\u7a0b\uff0c\u800c\u4e0d\u662f\u4e00\u4e2a\u5168\u6709\u6216\u5168\u65e0\u7684\u5b9e\u65bd\u8fc7\u7a0b\uff1a\n<h4 id=\"level-1%3A-basic-channel-tracking\" tabindex=\"-1\" data-source-line=\"47-47\"><span class=\"ez-toc-section\" id=\"Level_1_Basic_Channel_Tracking\"><\/span>\u7ea7\u522b 1\uff1a\u57fa\u672c\u6e20\u9053\u8ddf\u8e2a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"48-52\">\n<li data-source-line=\"48-48\">\u6301\u7eed\u8ddf\u8e2a\u54ea\u4e9b\u6e20\u9053\u63a8\u52a8\u4e86\u7f51\u7ad9\u8bbf\u95ee<\/li>\n<li data-source-line=\"49-49\">\u5b9e\u65bd\u57fa\u672c\u8f6c\u5316\u8ddf\u8e2a<\/li>\n<li data-source-line=\"50-50\">\u4f7f\u7528 UTM \u53c2\u6570\u8fdb\u884c\u5e7f\u544a\u6d3b\u52a8\u8bc6\u522b<\/li>\n<li data-source-line=\"51-52\">\u7cfb\u7edf\u5730\u83b7\u53d6\u201c\u60a8\u662f\u5982\u4f55\u77e5\u9053\u6211\u4eec\u7684\u201d\u6570\u636e<\/li>\n<\/ul>\n<h4 id=\"level-2%3A-conversion-path-analysis\" tabindex=\"-1\" data-source-line=\"53-53\"><span class=\"ez-toc-section\" id=\"Level_2_Conversion_Path_Analysis\"><\/span>\u7b2c 2 \u7ea7\uff1a\u8f6c\u5316\u8def\u5f84\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"54-58\">\n<li data-source-line=\"54-54\">\u4e86\u89e3\u54ea\u4e9b\u6e20\u9053\u53ef\u4ee5\u5efa\u7acb\u5ba2\u6237\u5173\u7cfb<\/li>\n<li data-source-line=\"55-55\">\u8ffd\u8e2a\u54ea\u4e9b\u6e20\u9053\u63a8\u52a8\u4e86\u6700\u7ec8\u8f6c\u5316<\/li>\n<li data-source-line=\"56-56\">\u5206\u6790\u8de8\u63a5\u89e6\u70b9\u7684\u7b80\u5355\u5ba2\u6237\u65c5\u7a0b<\/li>\n<li data-source-line=\"57-58\">\u5b9e\u65bd\u57fa\u672c\u7684\u9996\u6b21\/\u6700\u540e\u63a5\u89e6\u5f52\u56e0<\/li>\n<\/ul>\n<h4 id=\"level-3%3A-multi-touch-attribution\" tabindex=\"-1\" data-source-line=\"59-59\"><span class=\"ez-toc-section\" id=\"Level_3_Multi-Touch_Attribution\"><\/span>\u7b2c 3 \u7ea7\uff1a\u591a\u70b9\u89e6\u63a7\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"60-64\">\n<li data-source-line=\"60-60\">\u8bc6\u522b\u591a\u4e2a\u6709\u5f71\u54cd\u529b\u7684\u63a5\u89e6\u70b9<\/li>\n<li data-source-line=\"61-61\">\u5728\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u5206\u914d\u9002\u5f53\u7684\u4fe1\u7528<\/li>\n<li data-source-line=\"62-62\">\u5c06\u7ebf\u4e0a\u6d3b\u52a8\u4e0e\u7ebf\u4e0b\u8f6c\u5316\u8fde\u63a5\u8d77\u6765<\/li>\n<li data-source-line=\"63-64\">\u5b9e\u65bd\u66f4\u590d\u6742\u7684\u5f52\u56e0\u6a21\u578b<\/li>\n<\/ul>\n<h4 id=\"level-4%3A-advanced-attribution\" tabindex=\"-1\" data-source-line=\"65-65\"><span class=\"ez-toc-section\" id=\"Level_4_Advanced_Attribution\"><\/span>\u7ea7\u522b 4\uff1a\u9ad8\u7ea7\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"66-70\">\n<li data-source-line=\"66-66\">\u7b97\u6cd5\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"67-67\">\u7ebf\u4e0a\u7ebf\u4e0b\u89e6\u70b9\u6574\u5408<\/li>\n<li data-source-line=\"68-68\">\u7ec8\u8eab\u4ef7\u503c\u4e0e\u83b7\u53d6\u6765\u6e90\u7684\u8054\u7cfb<\/li>\n<li data-source-line=\"69-70\">\u9884\u6d4b\u5f52\u56e0\u548c\u60c5\u666f\u89c4\u5212<\/li>\n<\/ul>\n\u5927\u591a\u6570\u4e2d\u5c0f\u4f01\u4e1a\u6700\u521d\u5e94\u4ee5\u624e\u5b9e\u5b9e\u65bd 1-2 \u7ea7\u4e3a\u76ee\u6807\uff0c\u5e76\u968f\u7740\u4e1a\u52a1\u53d1\u5c55\u5236\u5b9a\u8fc8\u5411 3 \u7ea7\u7684\u8def\u7ebf\u56fe\u3002\u9664\u975e\u8425\u9500\u8861\u91cf\u662f\u4f01\u4e1a\u7684\u6218\u7565\u5dee\u5f02\u5316\u56e0\u7d20\uff0c\u5426\u5219 4 \u7ea7\u901a\u5e38\u9700\u8981\u8d85\u51fa\u5927\u591a\u6570\u4e2d\u5c0f\u4f01\u4e1a\u80fd\u529b\u7684\u8d44\u6e90\u3002\n<h3 id=\"the-benefits-of-right-sized-attribution\" tabindex=\"-1\" data-source-line=\"73-73\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Right-Sized_Attribution\"><\/span>\u9002\u5ea6\u5f52\u56e0\u7684\u597d\u5904<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5373\u4f7f\u662f\u7b80\u5316\u7684\u5f52\u56e0\u65b9\u6cd5\u4e5f\u80fd\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5e26\u6765\u5b9e\u8d28\u6027\u7684\u597d\u5904\uff1a\n<ol data-source-line=\"77-82\">\n<li data-source-line=\"77-77\"><strong>\u6d88\u9664\u660e\u663e\u8868\u73b0\u4e0d\u4f73\u7684\u6e20\u9053<\/strong>\uff1a\u5feb\u901f\u8bc6\u522b\u5e76\u524a\u51cf\u6548\u679c\u4e0d\u4f73\u7684\u8425\u9500\u5de5\u4f5c<\/li>\n<li data-source-line=\"78-78\"><strong>\u8de8\u6e20\u9053\u9884\u7b97\u4f18\u5316<\/strong>\uff1a\u5c06\u6709\u9650\u7684\u8d44\u6e90\u5206\u914d\u7ed9\u8868\u73b0\u6700\u4f73\u7684\u6e20\u9053<\/li>\n<li data-source-line=\"79-79\"><strong>\u6539\u8fdb\u5e7f\u544a\u7cfb\u5217\u5b9a\u4f4d<\/strong>\uff1a\u4e86\u89e3\u54ea\u4e9b\u53d7\u4f17\u5bf9\u60a8\u7684\u8425\u9500\u53cd\u5e94\u6700\u597d<\/li>\n<li data-source-line=\"80-80\"><strong>\u63d0\u9ad8\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387<\/strong>\uff1a\u7528\u76f8\u540c\u7684\u8425\u9500\u9884\u7b97\u4ea7\u751f\u66f4\u591a\u6210\u679c<\/li>\n<li data-source-line=\"81-82\"><strong>\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56<\/strong>\uff1a\u7528\u5b9e\u9645\u7ee9\u6548\u6570\u636e\u53d6\u4ee3\u76f4\u89c9<\/li>\n<\/ol>\n\u6b63\u5982\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e5%ae%9e%e6%96%bd%e9%80%82%e5%bd%93%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e7%b3%bb%e7%bb%9f%e7%9a%84%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5b9e\u65bd\u9002\u5f53\u7684\u8425\u9500\u5f52\u56e0\u7cfb\u7edf\u7684\u6295\u8d44\u56de\u62a5\u7387<\/a>\uff0c\u5373\u4f7f\u662f\u57fa\u672c\u7684\u5f52\u56e0\u6539\u8fdb\u4e5f\u53ef\u4ee5\u4e3a\u4efb\u4f55\u89c4\u6a21\u7684\u4f01\u4e1a\u5e26\u6765\u53ef\u89c2\u7684\u56de\u62a5\u3002\n<h2 id=\"budget-friendly-attribution-technology-stack\" tabindex=\"-1\" data-source-line=\"85-85\"><span class=\"ez-toc-section\" id=\"Budget-Friendly_Attribution_Technology_Stack\"><\/span>\u7ecf\u6d4e\u5b9e\u60e0\u7684\u5f52\u56e0\u6280\u672f\u6808<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u6784\u5efa\u6709\u6548\u7684\u5f52\u56e0\u7cfb\u7edf\u5e76\u4e0d\u9700\u8981\u6602\u8d35\u7684\u4f01\u4e1a\u8f6f\u4ef6\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u5728\u6709\u9650\u7684\u9884\u7b97\u5185\u6784\u5efa\u4e00\u4e2a\u529f\u80fd\u5f3a\u5927\u7684\u5f52\u56e0\u5806\u6808\uff1a\n<h3 id=\"foundation-layer%3A-analytics-and-tracking\" tabindex=\"-1\" data-source-line=\"89-89\"><span class=\"ez-toc-section\" id=\"Foundation_Layer_Analytics_and_Tracking\"><\/span>\u57fa\u7840\u5c42\uff1a\u5206\u6790\u548c\u8ddf\u8e2a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u4ece\u8fd9\u4e9b\u57fa\u672c\u5de5\u5177\u5f00\u59cb\u5efa\u7acb\u57fa\u672c\u7684\u5f52\u56e0\u80fd\u529b\uff1a\n<h4 id=\"google-analytics-(free)\" tabindex=\"-1\" data-source-line=\"93-93\"><span class=\"ez-toc-section\" id=\"Google_Analytics_Free\"><\/span>Google Analytics\uff08\u514d\u8d39\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\nGoogle Analytics \u4ecd\u7136\u662f SMB \u5f52\u56e0\u7684\u57fa\u77f3\uff0c\u514d\u8d39\u63d0\u4f9b\u5fc5\u8981\u7684\u8ddf\u8e2a\u529f\u80fd\uff1a\n<ul data-source-line=\"95-100\">\n<li data-source-line=\"95-95\">\u6d41\u91cf\u6765\u6e90\u548c\u5a92\u4ecb\u8ffd\u8e2a<\/li>\n<li data-source-line=\"96-96\">\u5e7f\u544a\u7cfb\u5217\u548c UTM \u53c2\u6570\u652f\u6301<\/li>\n<li data-source-line=\"97-97\">\u76ee\u6807\u8f6c\u5316\u8ddf\u8e2a<\/li>\n<li data-source-line=\"98-98\">\u57fa\u672c\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"99-100\">\u591a\u6e20\u9053\u6f0f\u6597\u62a5\u544a<\/li>\n<\/ul>\n<strong>\u5b9e\u65bd\u6280\u5de7<\/strong>\uff1a\u4ece\u7b2c\u4e00\u5929\u5f00\u59cb\u8bbe\u7f6e\u9002\u5f53\u7684 UTM \u53c2\u6570\u8ddf\u8e2a - \u8fd9\u4e00\u6b65\u9aa4\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u5f52\u56e0\u51c6\u786e\u6027\uff0c\u4e14\u65e0\u9700\u989d\u5916\u6210\u672c\u3002\n<h4 id=\"facebook-pixel-(free)\" tabindex=\"-1\" data-source-line=\"103-103\"><span class=\"ez-toc-section\" id=\"Facebook_Pixel_Free\"><\/span>Facebook Pixel\uff08\u514d\u8d39\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5bf9\u4e8e\u5728 Facebook\/Instagram \u4e0a\u6295\u653e\u5927\u91cf\u5e7f\u544a\u7684\u4f01\u4e1a\uff1a\n<ul data-source-line=\"105-108\">\n<li data-source-line=\"105-105\">\u5e7f\u544a\u7cfb\u5217\u7684\u8f6c\u5316\u8ddf\u8e2a<\/li>\n<li data-source-line=\"106-106\">\u91cd\u65b0\u5b9a\u4f4d\u7684\u53d7\u4f17\u6784\u5efa<\/li>\n<li data-source-line=\"107-108\">\u793e\u4ea4\u6d3b\u52a8\u7684\u57fa\u672c\u5f52\u56e0<\/li>\n<\/ul>\n<h4 id=\"google-tag-manager-(free)\" tabindex=\"-1\" data-source-line=\"109-109\"><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_Free\"><\/span>Google Tag Manager\uff08\u514d\u8d39\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u7b80\u5316\u8ddf\u8e2a\u4ee3\u7801\u7684\u5b9e\u65bd\uff1a\n<ul data-source-line=\"111-115\">\n<li data-source-line=\"111-111\">\u8ddf\u8e2a\u811a\u672c\u7684\u96c6\u4e2d\u7ba1\u7406<\/li>\n<li data-source-line=\"112-112\">\u65e0\u9700\u5f00\u53d1\u4eba\u5458\u8d44\u6e90\u7684\u4e8b\u4ef6\u8ddf\u8e2a<\/li>\n<li data-source-line=\"113-113\">\u57fa\u4e8e\u89e6\u53d1\u5668\u7684\u6807\u7b7e\u90e8\u7f72<\/li>\n<li data-source-line=\"114-115\">\u7528\u4e8e\u8ddf\u8e2a\u66f4\u6539\u7684\u7248\u672c\u63a7\u5236<\/li>\n<\/ul>\n<strong>\u5b9e\u65bd\u6280\u5de7<\/strong>\uff1a\u4f7f\u7528 Google Tag Manager \u6765\u5b9e\u73b0\u6240\u6709\u8ddf\u8e2a\u50cf\u7d20 - \u8fd9\u4f7f\u5f97\u672a\u6765\u7684\u66f4\u6539\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\uff0c\u5e76\u51cf\u5c11\u4e86\u5bf9\u5f00\u53d1\u4eba\u5458\u7684\u4f9d\u8d56\u3002\n<h3 id=\"intermediate-layer%3A-enhanced-attribution\" tabindex=\"-1\" data-source-line=\"118-118\"><span class=\"ez-toc-section\" id=\"Intermediate_Layer_Enhanced_Attribution\"><\/span>\u4e2d\u95f4\u5c42\uff1a\u589e\u5f3a\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u4e00\u65e6\u5efa\u7acb\u4e86\u57fa\u672c\u7684\u8ddf\u8e2a\uff0c\u8fd9\u4e9b\u7ecf\u6d4e\u5b9e\u60e0\u7684\u5de5\u5177\u5c31\u53ef\u4ee5\u589e\u5f3a\u5f52\u56e0\u80fd\u529b\uff1a\n<h4 id=\"campaign-url-builders-(free)\" tabindex=\"-1\" data-source-line=\"122-122\"><span class=\"ez-toc-section\" id=\"Campaign_URL_Builders_Free\"><\/span>\u5e7f\u544a\u7cfb\u5217 URL \u751f\u6210\u5668\uff08\u514d\u8d39\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\nGoogle \u7684 Campaign URL Builder \u6216\u7535\u5b50\u8868\u683c\u6a21\u677f\u7b49\u5de5\u5177\u53ef\u786e\u4fdd\u6301\u7eed\u8ddf\u8e2a\uff1a\n<ul data-source-line=\"124-128\">\n<li data-source-line=\"124-124\">\u6807\u51c6\u5316UTM\u53c2\u6570\u5b9e\u73b0<\/li>\n<li data-source-line=\"125-125\">\u4e00\u81f4\u7684\u5e7f\u544a\u7cfb\u5217\u547d\u540d\u7ea6\u5b9a<\/li>\n<li data-source-line=\"126-126\">\u51cf\u5c11\u8ddf\u8e2a\u94fe\u63a5\u4e2d\u7684\u9519\u8bef<\/li>\n<li data-source-line=\"127-128\">\u96c6\u4e2d\u5f0f\u8ddf\u8e2a\u94fe\u63a5\u5b58\u50a8\u5e93<\/li>\n<\/ul>\n<h4 id=\"callrail-or-calltracker-(%2425-150%2Fmonth)\" tabindex=\"-1\" data-source-line=\"129-129\"><span class=\"ez-toc-section\" id=\"CallRail_or_CallTracker_25-150month\"><\/span>CallRail \u6216 CallTracker\uff08$25-150\/\u6708\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5bf9\u4e8e\u7535\u8bdd\u662f\u91cd\u8981\u8f6c\u5316\u70b9\u7684\u4f01\u4e1a\u6765\u8bf4\uff1a\n<ul data-source-line=\"131-135\">\n<li data-source-line=\"131-131\">\u6765\u7535\u6765\u6e90\u5f52\u5c5e<\/li>\n<li data-source-line=\"132-132\">\u4e3a\u7f51\u7edc\u8bbf\u95ee\u8005\u63d2\u5165\u52a8\u6001\u53f7\u7801<\/li>\n<li data-source-line=\"133-133\">\u7528\u4e8e\u8f6c\u6362\u9a8c\u8bc1\u7684\u901a\u8bdd\u5f55\u97f3<\/li>\n<li data-source-line=\"134-135\">\u4e0e Google Analytics \u96c6\u6210<\/li>\n<\/ul>\n<h4 id=\"simple-crm-with-source-tracking-(%2410-50%2Fuser%2Fmonth)\" tabindex=\"-1\" data-source-line=\"136-136\"><span class=\"ez-toc-section\" id=\"Simple_CRM_with_Source_Tracking_10-50usermonth\"><\/span>\u5177\u6709\u6e90\u8ddf\u8e2a\u529f\u80fd\u7684\u7b80\u5355 CRM\uff08$10-50\/\u7528\u6237\/\u6708\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\nHubSpot\uff08\u63d0\u4f9b\u514d\u8d39\u8ba1\u5212\uff09\u3001Zoho CRM \u6216 Pipedrive \u7b49\u9009\u9879\uff1a\n<ul data-source-line=\"138-142\">\n<li data-source-line=\"138-138\">\u5ba2\u6237\u6765\u6e90\u548c\u6d3b\u52a8\u8ddf\u8e2a<\/li>\n<li data-source-line=\"139-139\">\u4ea4\u6613\/\u6536\u5165\u6765\u6e90\u5f52\u56e0<\/li>\n<li data-source-line=\"140-140\">\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u7684\u95ed\u73af\u62a5\u544a<\/li>\n<li data-source-line=\"141-142\">\u5ba2\u6237\u65c5\u7a0b\u8ffd\u8e2a<\/li>\n<\/ul>\n<h3 id=\"advanced-layer%3A-specialized-solutions\" tabindex=\"-1\" data-source-line=\"143-143\"><span class=\"ez-toc-section\" id=\"Advanced_Layer_Specialized_Solutions\"><\/span>\u9ad8\u7ea7\u5c42\uff1a\u4e13\u4e1a\u89e3\u51b3\u65b9\u6848<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5bf9\u4e8e\u51c6\u5907\u5c06\u5f52\u56e0\u63d0\u5347\u5230\u65b0\u6c34\u5e73\u7684\u4e2d\u5c0f\u4f01\u4e1a\uff1a\n<h4 id=\"simplified-attribution-platforms-(%24100-500%2Fmonth)\" tabindex=\"-1\" data-source-line=\"147-147\"><span class=\"ez-toc-section\" id=\"Simplified_Attribution_Platforms_100-500month\"><\/span>\u7b80\u5316\u5f52\u56e0\u5e73\u53f0\uff08$100-500\/\u6708\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\nAttrisight\u3001Ruler Analytics \u6216 Dreamdata \u7b49\u63d0\u4f9b\u5546\u63d0\u4f9b\u4e86\u9002\u5408\u4e2d\u5c0f\u4f01\u4e1a\u7684\u9009\u9879\uff1a\n<ul data-source-line=\"149-153\">\n<li data-source-line=\"149-149\">\u8de8\u6e20\u9053\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"150-150\">\u5ba2\u6237\u65c5\u7a0b\u53ef\u89c6\u5316<\/li>\n<li data-source-line=\"151-151\">\u6536\u5165\u5f52\u56e0\u4e8e\u8425\u9500\u6765\u6e90<\/li>\n<li data-source-line=\"152-153\">\u7ebf\u4e0a\u7ebf\u4e0b\u8fde\u63a5<\/li>\n<\/ul>\n<h4 id=\"data-visualization-tools-(free---%2470%2Fuser%2Fmonth)\" tabindex=\"-1\" data-source-line=\"154-154\"><span class=\"ez-toc-section\" id=\"Data_Visualization_Tools_Free_%E2%80%93_70usermonth\"><\/span>\u6570\u636e\u53ef\u89c6\u5316\u5de5\u5177\uff08\u514d\u8d39 - $70\/\u7528\u6237\/\u6708\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8bf8\u5982 Google Data Studio\uff08\u514d\u8d39\uff09\u3001Tableau Public\uff08\u514d\u8d39\uff09\u6216 PowerBI \u4e4b\u7c7b\u7684\u9009\u9879\uff1a\n<ul data-source-line=\"156-160\">\n<li data-source-line=\"156-156\">\u81ea\u5b9a\u4e49\u5f52\u56e0\u62a5\u544a<\/li>\n<li data-source-line=\"157-157\">\u591a\u6e90\u6570\u636e\u96c6\u6210<\/li>\n<li data-source-line=\"158-158\">\u9762\u5411\u5229\u76ca\u76f8\u5173\u8005\u7684\u4ea4\u4e92\u5f0f\u4eea\u8868\u677f<\/li>\n<li data-source-line=\"159-160\">\u81ea\u52a8\u62a5\u544a\u5206\u53d1<\/li>\n<\/ul>\n<h4 id=\"affordable-customer-data-platforms-(%24100-500%2Fmonth)\" tabindex=\"-1\" data-source-line=\"161-161\"><span class=\"ez-toc-section\" id=\"Affordable_Customer_Data_Platforms_100-500month\"><\/span>\u7ecf\u6d4e\u5b9e\u60e0\u7684\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff08$100-500\/\u6708\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8bf8\u5982 Hull.io\u3001Segment\uff08\u5165\u95e8\u8ba1\u5212\uff09\u6216 Bloomreach \u4e4b\u7c7b\u7684\u89e3\u51b3\u65b9\u6848\uff1a\n<ul data-source-line=\"163-167\">\n<li data-source-line=\"163-163\">\u8de8\u6e20\u9053\u7edf\u4e00\u5ba2\u6237\u8d44\u6599<\/li>\n<li data-source-line=\"164-164\">\u8eab\u4efd\u89e3\u6790\u80fd\u529b<\/li>\n<li data-source-line=\"165-165\">\u589e\u5f3a\u65c5\u7a0b\u8ffd\u8e2a<\/li>\n<li data-source-line=\"166-167\">\u8de8\u8425\u9500\u5de5\u5177\u7684\u6570\u636e\u96c6\u6210<\/li>\n<\/ul>\n<h3 id=\"technology-implementation-timeline\" tabindex=\"-1\" data-source-line=\"168-168\"><span class=\"ez-toc-section\" id=\"Technology_Implementation_Timeline\"><\/span>\u6280\u672f\u5b9e\u65bd\u65f6\u95f4\u8868<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5bf9\u4e8e\u5927\u591a\u6570\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\uff0c\u5206\u9636\u6bb5\u5b9e\u65bd\u6280\u672f\u662f\u6700\u6709\u6548\u7684\uff1a\n<table data-source-line=\"172-177\">\n<thead data-source-line=\"172-172\">\n<tr data-source-line=\"172-172\">\n<th>\u9636\u6bb5<\/th>\n<th>\u65f6\u95f4\u7ebf<\/th>\n<th>\u91cd\u70b9<\/th>\n<th>\u5173\u952e\u6280\u672f<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"174-177\">\n<tr data-source-line=\"174-174\">\n<td>\u57fa\u7840<\/td>\n<td>\u7b2c1-2\u4e2a\u6708<\/td>\n<td>\u5efa\u7acb\u57fa\u672c\u7684\u8ddf\u8e2a\u57fa\u7840\u8bbe\u65bd<\/td>\n<td>Google Analytics\u3001Google Tag Manager\u3001UTM \u5b9e\u65bd<\/td>\n<\/tr>\n<tr data-source-line=\"175-175\">\n<td>\u8f6c\u5316\u8ffd\u8e2a<\/td>\n<td>\u7b2c2-3\u4e2a\u6708<\/td>\n<td>\u5c06\u8425\u9500\u4e0e\u4e1a\u52a1\u6210\u679c\u8054\u7cfb\u8d77\u6765<\/td>\n<td>\u76ee\u6807\u8bbe\u5b9a\u3001\u547c\u53eb\u8ddf\u8e2a\u3001\u8868\u5355\u8ddf\u8e2a<\/td>\n<\/tr>\n<tr data-source-line=\"176-176\">\n<td>\u589e\u5f3a\u5206\u6790<\/td>\n<td>\u7b2c4-6\u4e2a\u6708<\/td>\n<td>\u5f00\u53d1\u66f4\u6df1\u5165\u7684\u5f52\u56e0\u6d1e\u5bdf<\/td>\n<td>CRM\u96c6\u6210\uff0c\u57fa\u672c\u591a\u6e20\u9053\u5206\u6790<\/td>\n<\/tr>\n<tr data-source-line=\"177-177\">\n<td>\u4f18\u5316<\/td>\n<td>\u6b63\u5728\u8fdb\u884c<\/td>\n<td>\u5f52\u56e0\u65b9\u6cd5\u7684\u6301\u7eed\u6539\u8fdb<\/td>\n<td>\u5b9a\u671f\u5ba1\u67e5\u5e76\u52a0\u5f3a\u8ddf\u8e2a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"diy-attribution-implementation-for-smbs\" tabindex=\"-1\" data-source-line=\"179-179\"><span class=\"ez-toc-section\" id=\"DIY_Attribution_Implementation_for_SMBs\"><\/span>\u4e2d\u5c0f\u4f01\u4e1a DIY \u5f52\u56e0\u5b9e\u65bd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u7531\u4e8e\u8d44\u6e90\u6709\u9650\uff0c\u5927\u591a\u6570\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u81ea\u884c\u5b9e\u65bd\u5f52\u56e0\u5206\u6790\uff0c\u800c\u4e0d\u662f\u8058\u8bf7\u4e13\u5bb6\u3002\u4ee5\u4e0b\u662f\u4e00\u4e2a\u5b9e\u7528\u7684\u5206\u6b65\u65b9\u6cd5\uff1a\n<h3 id=\"phase-1%3A-establish-your-attribution-foundation-(weeks-1-4)\" tabindex=\"-1\" data-source-line=\"183-183\"><span class=\"ez-toc-section\" id=\"Phase_1_Establish_Your_Attribution_Foundation_Weeks_1-4\"><\/span>\u7b2c 1 \u9636\u6bb5\uff1a\u5efa\u7acb\u5f52\u56e0\u57fa\u7840\uff08\u7b2c 1-4 \u5468\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"step-1%3A-define-what-actually-matters\" tabindex=\"-1\" data-source-line=\"185-185\"><span class=\"ez-toc-section\" id=\"Step_1_Define_What_Actually_Matters\"><\/span>\u7b2c\u4e00\u6b65\uff1a\u660e\u786e\u771f\u6b63\u91cd\u8981\u7684\u4e8b<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5728\u5b9e\u65bd\u4efb\u4f55\u6280\u672f\u4e4b\u524d\uff0c\u8bf7\u660e\u786e\u5b9a\u4e49\u9700\u8981\u6d4b\u91cf\u7684\u5185\u5bb9\uff1a\n<ul data-source-line=\"187-191\">\n<li data-source-line=\"187-187\">\u786e\u5b9a 3-5 \u4e2a\u4e3b\u8981\u8425\u9500\u6e20\u9053\u8fdb\u884c\u8ddf\u8e2a<\/li>\n<li data-source-line=\"188-188\">\u5b9a\u4e49\u503c\u5f97\u8861\u91cf\u7684\u5173\u952e\u8f6c\u5316\u884c\u4e3a<\/li>\n<li data-source-line=\"189-189\">\u786e\u5b9a\u5f52\u56e0\u5e94\u8be5\u56de\u7b54\u7684\u4e3b\u8981\u95ee\u9898<\/li>\n<li data-source-line=\"190-191\">\u6309\u6e20\u9053\u8bb0\u5f55\u5f53\u524d\u8425\u9500\u652f\u51fa<\/li>\n<\/ul>\n<strong>\u884c\u52a8\u6e05\u5355<\/strong>:\n<ul data-source-line=\"193-197\">\n<li data-source-line=\"193-193\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u5217\u51fa\u6240\u6709\u6d3b\u8dc3\u7684\u8425\u9500\u6e20\u9053<\/li>\n<li data-source-line=\"194-194\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u6309\u91cd\u8981\u6027\/\u652f\u51fa\u5bf9\u6e20\u9053\u8fdb\u884c\u6392\u540d<\/li>\n<li data-source-line=\"195-195\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u8bb0\u5f55\u4e3b\u8981\u8f6c\u5316\u7c7b\u578b\uff08\u6f5c\u5728\u5ba2\u6237\u3001\u547c\u53eb\u3001\u9500\u552e\uff09<\/li>\n<li data-source-line=\"196-197\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u521b\u5efa\u7b80\u5355\u7684\u5f52\u56e0\u76ee\u6807\u6587\u6863<\/li>\n<\/ul>\n<h4 id=\"step-2%3A-implement-basic-analytics-tracking\" tabindex=\"-1\" data-source-line=\"198-198\"><span class=\"ez-toc-section\" id=\"Step_2_Implement_Basic_Analytics_Tracking\"><\/span>\u7b2c 2 \u6b65\uff1a\u5b9e\u65bd\u57fa\u672c\u5206\u6790\u8ddf\u8e2a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8bbe\u7f6e\u57fa\u672c\u8ddf\u8e2a\u529f\u80fd\uff1a\n<ul data-source-line=\"200-204\">\n<li data-source-line=\"200-200\">\u5728\u6240\u6709\u7f51\u7edc\u8d44\u6e90\u4e0a\u6b63\u786e\u5b89\u88c5 Google Analytics<\/li>\n<li data-source-line=\"201-201\">\u5c06 Google Tag Manager \u8bbe\u7f6e\u4e3a\u60a8\u7684\u8ddf\u8e2a\u57fa\u7840<\/li>\n<li data-source-line=\"202-202\">\u5982\u679c\u4f7f\u7528\u793e\u4ea4\u5e7f\u544a\uff0c\u8bf7\u5b9e\u65bd Facebook Pixel<\/li>\n<li data-source-line=\"203-204\">\u4e3a\u4e3b\u8981\u8f6c\u5316\u914d\u7f6e\u57fa\u672c\u76ee\u6807\u8ddf\u8e2a<\/li>\n<\/ul>\n<strong>\u884c\u52a8\u6e05\u5355<\/strong>:\n<ul data-source-line=\"206-210\">\n<li data-source-line=\"206-206\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u5b89\u88c5 Google Analytics 4 \u5a92\u4f53\u8d44\u6e90<\/li>\n<li data-source-line=\"207-207\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u8bbe\u7f6e Google Tag Manager \u5bb9\u5668<\/li>\n<li data-source-line=\"208-208\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u521b\u5efa\u5e76\u9a8c\u8bc1\u57fa\u672c\u9875\u9762\u6d4f\u89c8\u8ddf\u8e2a<\/li>\n<li data-source-line=\"209-210\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u914d\u7f6e 3-5 \u4e2a\u4e3b\u8981\u8f6c\u5316\u76ee\u6807<\/li>\n<\/ul>\n<h4 id=\"step-3%3A-establish-utm-parameter-framework\" tabindex=\"-1\" data-source-line=\"211-211\"><span class=\"ez-toc-section\" id=\"Step_3_Establish_UTM_Parameter_Framework\"><\/span>\u6b65\u9aa43\uff1a\u5efa\u7acbUTM\u53c2\u6570\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u521b\u5efa\u4e00\u81f4\u7684\u6d3b\u52a8\u8ddf\u8e2a\u65b9\u6cd5\uff1a\n<ul data-source-line=\"213-217\">\n<li data-source-line=\"213-213\">\u5236\u5b9a\u6807\u51c6\u5316\u7684 UTM \u547d\u540d\u7ea6\u5b9a<\/li>\n<li data-source-line=\"214-214\">\u521b\u5efa\u4e00\u4e2a\u7b80\u5355\u7684\u7535\u5b50\u8868\u683c\u7528\u4e8e UTM \u7ba1\u7406<\/li>\n<li data-source-line=\"215-215\">\u5728\u6240\u6709\u5e7f\u544a\u7cfb\u5217\u4e2d\u5b9e\u65bd UTM \u53c2\u6570<\/li>\n<li data-source-line=\"216-217\">\u6d4b\u8bd5 UTM \u8ddf\u8e2a\u4ee5\u786e\u4fdd\u6b63\u786e\u6536\u96c6\u6570\u636e<\/li>\n<\/ul>\n<strong>\u884c\u52a8\u6e05\u5355<\/strong>:\n<ul data-source-line=\"219-223\">\n<li data-source-line=\"219-219\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u521b\u5efaUTM\u53c2\u6570\u6307\u5357\u6587\u6863<\/li>\n<li data-source-line=\"220-220\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u6784\u5efa\u6216\u4e0b\u8f7d UTM \u8ddf\u8e2a\u7535\u5b50\u8868\u683c<\/li>\n<li data-source-line=\"221-221\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u4f7f\u7528\u9002\u5f53\u7684 UTM \u66f4\u65b0\u6240\u6709\u73b0\u6709\u7684\u5e7f\u544a\u7cfb\u5217\u94fe\u63a5<\/li>\n<li data-source-line=\"222-223\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u9a8c\u8bc1 UTM \u6570\u636e\u5728\u5206\u6790\u4e2d\u6b63\u786e\u663e\u793a<\/li>\n<\/ul>\n\u8fd9\u4e2a\u57fa\u7840\u5efa\u8bbe\u9636\u6bb5\u9664\u4e86\u65f6\u95f4\u6295\u5165\u5916\u51e0\u4e4e\u4e0d\u9700\u8981\u82b1\u8d39\u4efb\u4f55\u6210\u672c\uff0c\u5e76\u4e14\u4e3a\u6240\u6709\u672a\u6765\u7684\u5f52\u56e0\u6d3b\u52a8\u63d0\u4f9b\u4e86\u5fc5\u8981\u7684\u7ed3\u6784\u3002\n<h3 id=\"phase-2%3A-connect-marketing-to-outcomes-(weeks-5-8)\" tabindex=\"-1\" data-source-line=\"226-226\"><span class=\"ez-toc-section\" id=\"Phase_2_Connect_Marketing_to_Outcomes_Weeks_5-8\"><\/span>\u7b2c\u4e8c\u9636\u6bb5\uff1a\u5c06\u8425\u9500\u4e0e\u6210\u679c\u8054\u7cfb\u8d77\u6765\uff08\u7b2c 5-8 \u5468\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"step-4%3A-implement-lead-source-tracking\" tabindex=\"-1\" data-source-line=\"228-228\"><span class=\"ez-toc-section\" id=\"Step_4_Implement_Lead_Source_Tracking\"><\/span>\u6b65\u9aa44\uff1a\u5b9e\u65bd\u6f5c\u5728\u5ba2\u6237\u6765\u6e90\u8ddf\u8e2a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5c06\u5728\u7ebf\u6d3b\u52a8\u4e0e\u5b9e\u9645\u4e1a\u52a1\u6210\u679c\u8054\u7cfb\u8d77\u6765\uff1a\n<ul data-source-line=\"230-234\">\n<li data-source-line=\"230-230\">\u5411\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u6dfb\u52a0\u6e90\u8ddf\u8e2a<\/li>\n<li data-source-line=\"231-231\">\u5982\u679c\u7535\u8bdd\u5f88\u91cd\u8981\uff0c\u8bf7\u5b9e\u65bd\u57fa\u672c\u7684\u547c\u53eb\u8ddf\u8e2a<\/li>\n<li data-source-line=\"232-232\">\u5982\u6709\u9700\u8981\uff0c\u521b\u5efa\u7528\u4e8e\u8ffd\u8e2a\u4e0a\u95e8\u6765\u6e90\u5f52\u5c5e\u7684\u7cfb\u7edf<\/li>\n<li data-source-line=\"233-234\">\u5c06 CRM \u6216\u9500\u552e\u7cfb\u7edf\u8fde\u63a5\u5230\u8425\u9500\u8d44\u6e90<\/li>\n<\/ul>\n<strong>\u884c\u52a8\u6e05\u5355<\/strong>:\n<ul data-source-line=\"236-240\">\n<li data-source-line=\"236-236\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u5c06\u9690\u85cf\u6e90\u5b57\u6bb5\u6dfb\u52a0\u5230\u8054\u7cfb\u8868\u5355<\/li>\n<li data-source-line=\"237-237\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u8bbe\u7f6e Google Analytics \u76ee\u6807\u503c<\/li>\n<li data-source-line=\"238-238\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u5b9e\u65bd\u57fa\u672c\u7684\u547c\u53eb\u8ddf\u8e2a\u89e3\u51b3\u65b9\u6848<\/li>\n<li data-source-line=\"239-240\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u521b\u5efa\u8be2\u95ee\u548c\u8bb0\u5f55\u201c\u60a8\u662f\u5982\u4f55\u77e5\u9053\u6211\u4eec\u7684\u201d\u7684\u6d41\u7a0b<\/li>\n<\/ul>\n<h4 id=\"step-5%3A-close-the-loop-with-sales-data\" tabindex=\"-1\" data-source-line=\"241-241\"><span class=\"ez-toc-section\" id=\"Step_5_Close_the_Loop_with_Sales_Data\"><\/span>\u7b2c\u4e94\u6b65\uff1a\u5229\u7528\u9500\u552e\u6570\u636e\u5b8c\u6210\u95ed\u73af<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5c06\u8425\u9500\u5f52\u56e0\u4e0e\u5b9e\u9645\u6536\u5165\u8054\u7cfb\u8d77\u6765\uff1a\n<ul data-source-line=\"243-247\">\n<li data-source-line=\"243-243\">\u5b9e\u65bd\u6d41\u7a0b\u4ee5\u8ddf\u8e2a\u9500\u552e\u7ebf\u7d22<\/li>\n<li data-source-line=\"244-244\">\u5728\u8425\u9500\u548c\u9500\u552e\u4e4b\u95f4\u521b\u5efa\u7b80\u5355\u7684\u95ed\u73af\u62a5\u544a<\/li>\n<li data-source-line=\"245-245\">\u4e3a\u4e0d\u540c\u7684\u8f6c\u5316\u7c7b\u578b\u5206\u914d\u6536\u5165\u503c<\/li>\n<li data-source-line=\"246-247\">\u6309\u6e20\u9053\u5efa\u7acb\u57fa\u672c\u7684\u6295\u8d44\u56de\u62a5\u7387\u8ddf\u8e2a<\/li>\n<\/ul>\n<strong>\u884c\u52a8\u6e05\u5355<\/strong>:\n<ul data-source-line=\"249-253\">\n<li data-source-line=\"249-249\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u5728\u60a8\u7684 CRM \u6216\u9500\u552e\u8ddf\u8e2a\u7cfb\u7edf\u4e2d\u521b\u5efa\u6e90\u5b57\u6bb5<\/li>\n<li data-source-line=\"250-250\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u5efa\u7acb\u901a\u8fc7\u9500\u552e\u6d41\u7a0b\u7ef4\u62a4\u6e90\u6570\u636e\u7684\u6d41\u7a0b<\/li>\n<li data-source-line=\"251-251\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u6784\u5efa\u7b80\u5355\u7684\u62a5\u544a\uff0c\u6309\u539f\u59cb\u6765\u6e90\u663e\u793a\u8f6c\u5316\u60c5\u51b5<\/li>\n<li data-source-line=\"252-253\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u6309\u8425\u9500\u6e20\u9053\u8ba1\u7b97\u57fa\u672c\u6295\u8d44\u56de\u62a5\u7387<\/li>\n<\/ul>\n<h4 id=\"step-6%3A-build-your-first-attribution-reports\" tabindex=\"-1\" data-source-line=\"254-254\"><span class=\"ez-toc-section\" id=\"Step_6_Build_Your_First_Attribution_Reports\"><\/span>\u7b2c 6 \u6b65\uff1a\u6784\u5efa\u60a8\u7684\u7b2c\u4e00\u4efd\u5f52\u56e0\u62a5\u544a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u6839\u636e\u65b0\u7684\u5f52\u56e0\u6570\u636e\u521b\u5efa\u53ef\u64cd\u4f5c\u7684\u62a5\u544a\uff1a\n<ul data-source-line=\"256-260\">\n<li data-source-line=\"256-256\">\u5f00\u53d1\u4e00\u4e2a\u7b80\u5355\u7684\u6bcf\u5468\/\u6bcf\u6708\u5f52\u56e0\u4eea\u8868\u677f<\/li>\n<li data-source-line=\"257-257\">\u521b\u5efa\u6e20\u9053\u7ee9\u6548\u6bd4\u8f83\u62a5\u544a<\/li>\n<li data-source-line=\"258-258\">\u5b9e\u65bd\u6d3b\u52a8\u8ddf\u8e2a\u62a5\u544a<\/li>\n<li data-source-line=\"259-260\">\u5efa\u7acb\u5b9a\u671f\u62a5\u544a\u8282\u594f<\/li>\n<\/ul>\n<strong>\u884c\u52a8\u6e05\u5355<\/strong>:\n<ul data-source-line=\"262-266\">\n<li data-source-line=\"262-262\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u6784\u5efa\u57fa\u672c\u7684 Google Analytics \u591a\u6e20\u9053\u6f0f\u6597\u62a5\u544a<\/li>\n<li data-source-line=\"263-263\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u521b\u5efa\u7b80\u5355\u7684\u7535\u5b50\u8868\u683c\u6765\u8ddf\u8e2a\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u6e20\u9053\u7ee9\u6548<\/li>\n<li data-source-line=\"264-264\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u8bbe\u7f6e\u81ea\u52a8\u5411\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u53d1\u9001\u62a5\u544a<\/li>\n<li data-source-line=\"265-266\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u5b89\u6392\u6bcf\u6708\u5ba1\u67e5\u5f52\u56e0\u6570\u636e<\/li>\n<\/ul>\n\u5982\u679c\u60a8\u5728\u5185\u90e8\u5904\u7406\u5b9e\u65bd\uff0c\u5219\u6b64\u9636\u6bb5\u7684\u6295\u8d44\u5f88\u5c11\uff0c\u5982\u679c\u9700\u8981\uff0c\u57fa\u672c\u547c\u53eb\u8ddf\u8e2a\u7684\u6f5c\u5728\u8d39\u7528\uff08$25-100 \/\u6708\uff09\u3002\n<h3 id=\"phase-3%3A-enhance-attribution-capabilities-(months-3-6)\" tabindex=\"-1\" data-source-line=\"269-269\"><span class=\"ez-toc-section\" id=\"Phase_3_Enhance_Attribution_Capabilities_Months_3-6\"><\/span>\u7b2c\u4e09\u9636\u6bb5\uff1a\u589e\u5f3a\u5f52\u56e0\u80fd\u529b\uff08\u7b2c 3-6 \u4e2a\u6708\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"step-7%3A-implement-simple-multi-touch-attribution\" tabindex=\"-1\" data-source-line=\"271-271\"><span class=\"ez-toc-section\" id=\"Step_7_Implement_Simple_Multi-Touch_Attribution\"><\/span>\u6b65\u9aa4 7\uff1a\u5b9e\u73b0\u7b80\u5355\u7684\u591a\u70b9\u89e6\u63a7\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u8d85\u8d8a\u7b80\u5355\u7684\u9996\u6b21\/\u6700\u540e\u63a5\u89e6\u5f52\u56e0\uff1a\n<ul data-source-line=\"273-277\">\n<li data-source-line=\"273-273\">\u5229\u7528 Google Analytics \u591a\u6e20\u9053\u6f0f\u6597<\/li>\n<li data-source-line=\"274-274\">\u5b9e\u65bd\u8f85\u52a9\u8f6c\u5316\u8ddf\u8e2a<\/li>\n<li data-source-line=\"275-275\">\u4e3a\u4e0d\u540c\u7684\u63a5\u89e6\u70b9\u521b\u5efa\u57fa\u672c\u7684\u52a0\u6743\u7cfb\u7edf<\/li>\n<li data-source-line=\"276-277\">\u6bd4\u8f83\u4e0d\u540c\u7684\u5f52\u56e0\u6a21\u578b\u4ee5\u4e86\u89e3\u5dee\u5f02<\/li>\n<\/ul>\n<strong>\u884c\u52a8\u6e05\u5355<\/strong>:\n<ul data-source-line=\"279-283\">\n<li data-source-line=\"279-279\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u914d\u7f6e Google Analytics \u591a\u6e20\u9053\u6f0f\u6597\u62a5\u544a<\/li>\n<li data-source-line=\"280-280\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u521b\u5efa\u8f85\u52a9\u8f6c\u5316\u8ddf\u8e2a<\/li>\n<li data-source-line=\"281-281\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u6bd4\u8f83\u7b2c\u4e00\u4e2a\u3001\u6700\u540e\u4e00\u4e2a\u548c\u7ebf\u6027\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"282-283\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u8bb0\u5f55\u4e0d\u540c\u6a21\u578b\u5982\u4f55\u6539\u53d8\u611f\u77e5\u6e20\u9053\u4ef7\u503c<\/li>\n<\/ul>\n<h4 id=\"step-8%3A-connect-online-to-offline\" tabindex=\"-1\" data-source-line=\"284-284\"><span class=\"ez-toc-section\" id=\"Step_8_Connect_Online_to_Offline\"><\/span>\u6b65\u9aa4 8\uff1a\u8fde\u63a5\u5728\u7ebf\u548c\u79bb\u7ebf<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5f25\u5408\u6570\u5b57\u8425\u9500\u548c\u7ebf\u4e0b\u8f6c\u5316\u4e4b\u95f4\u7684\u5dee\u8ddd\uff1a\n<ul data-source-line=\"286-290\">\n<li data-source-line=\"286-286\">\u5728\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u4e2d\u5b9e\u65bd\u72ec\u7279\u7684\u4fc3\u9500\u4ee3\u7801\u6216\u4e8c\u7ef4\u7801<\/li>\n<li data-source-line=\"287-287\">\u4e3a\u7ebf\u4e0b\u4fc3\u9500\u521b\u5efa\u4e13\u7528\u767b\u9646\u9875\u9762<\/li>\n<li data-source-line=\"288-288\">\u4f7f\u7528\u547c\u53eb\u8ddf\u8e2a\u5c06\u7f51\u7ad9\u8bbf\u95ee\u8005\u4e0e\u7535\u8bdd\u8fde\u63a5\u8d77\u6765<\/li>\n<li data-source-line=\"289-290\">\u5f00\u53d1\u79bb\u7ebf\u8f6c\u6362\u5bfc\u5165\u6d41\u7a0b<\/li>\n<\/ul>\n<strong>\u884c\u52a8\u6e05\u5355<\/strong>:\n<ul data-source-line=\"292-296\">\n<li data-source-line=\"292-292\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u4e3a\u6570\u5b57\u5230\u79bb\u7ebf\u8ddf\u8e2a\u521b\u5efa\u552f\u4e00\u7684\u8ddf\u8e2a\u4ee3\u7801<\/li>\n<li data-source-line=\"293-293\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u5728 Google Analytics \u4e2d\u5b9e\u65bd\u79bb\u7ebf\u8f6c\u5316\u8ddf\u8e2a<\/li>\n<li data-source-line=\"294-294\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u4f7f\u7528\u52a8\u6001\u53f7\u7801\u63d2\u5165\u8bbe\u7f6e\u547c\u53eb\u8ddf\u8e2a<\/li>\n<li data-source-line=\"295-296\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u521b\u5efa\u5b9a\u671f\u5bfc\u5165\u7ebf\u4e0b\u8f6c\u5316\u6570\u636e\u7684\u6d41\u7a0b<\/li>\n<\/ul>\n<h4 id=\"step-9%3A-establish-ongoing-optimization-process\" tabindex=\"-1\" data-source-line=\"297-297\"><span class=\"ez-toc-section\" id=\"Step_9_Establish_Ongoing_Optimization_Process\"><\/span>\u6b65\u9aa49\uff1a\u5efa\u7acb\u6301\u7eed\u4f18\u5316\u6d41\u7a0b<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u521b\u5efa\u4f7f\u7528\u5f52\u56e0\u6d1e\u5bdf\u7684\u53ef\u6301\u7eed\u6d41\u7a0b\uff1a\n<ul data-source-line=\"299-303\">\n<li data-source-line=\"299-299\">\u5236\u5b9a\u5b9a\u671f\u5f52\u56e0\u5ba1\u67e5\u4f1a\u8bae<\/li>\n<li data-source-line=\"300-300\">\u521b\u5efa\u57fa\u4e8e\u5f52\u56e0\u6570\u636e\u8fdb\u884c\u4f18\u5316\u7684\u884c\u52a8\u6846\u67b6<\/li>\n<li data-source-line=\"301-301\">\u5b9e\u65bd\u6d4b\u8bd5\u65b9\u6cd5\u6765\u9a8c\u8bc1\u5f52\u56e0\u7ed3\u679c<\/li>\n<li data-source-line=\"302-303\">\u5efa\u7acb\u5f52\u56e0\u672c\u8eab\u7684\u6301\u7eed\u6539\u8fdb\u6d41\u7a0b<\/li>\n<\/ul>\n<strong>\u884c\u52a8\u6e05\u5355<\/strong>:\n<ul data-source-line=\"305-309\">\n<li data-source-line=\"305-305\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u5b89\u6392\u6bcf\u6708\u5f52\u56e0\u5ba1\u67e5\u4f1a\u8bae<\/li>\n<li data-source-line=\"306-306\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u521b\u5efa\u57fa\u4e8e\u5f52\u56e0\u7684\u4f18\u5316\u51b3\u7b56\u6a21\u677f<\/li>\n<li data-source-line=\"307-307\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u5b9e\u65bd A\/B \u6d4b\u8bd5\u6765\u9a8c\u8bc1\u5f52\u56e0\u89c1\u89e3<\/li>\n<li data-source-line=\"308-309\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\u6301\u7eed\u589e\u5f3a\u5f52\u56e0\u7684\u8bb0\u5f55\u6d41\u7a0b<\/li>\n<\/ul>\n\u6b64\u589e\u5f3a\u9636\u6bb5\u53ef\u80fd\u9700\u8981\u5bf9\u547c\u53eb\u8ddf\u8e2a\u6216\u4e13\u95e8\u7684\u767b\u9646\u9875\u9762\u89e3\u51b3\u65b9\u6848\u7b49\u5de5\u5177\u8fdb\u884c\u9002\u5ea6\u6295\u8d44\uff08$50-200\/\u6708\uff09\u3002\n<h2 id=\"case-studies%3A-smb-attribution-success-stories\" tabindex=\"-1\" data-source-line=\"312-312\"><span class=\"ez-toc-section\" id=\"Case_Studies_SMB_Attribution_Success_Stories\"><\/span>\u6848\u4f8b\u7814\u7a76\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u5f52\u56e0\u6210\u529f\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"local-service-business-transforms-marketing-efficiency\" tabindex=\"-1\" data-source-line=\"314-314\"><span class=\"ez-toc-section\" id=\"Local_Service_Business_Transforms_Marketing_Efficiency\"><\/span>\u672c\u5730\u670d\u52a1\u4e1a\u52a1\u8f6c\u578b\u63d0\u5347\u8425\u9500\u6548\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\u516c\u53f8\u7b80\u4ecb<\/strong>\uff1a\u533a\u57df\u6696\u901a\u7a7a\u8c03\u627f\u5305\u5546\uff0c\u62e5\u6709 15 \u540d\u5458\u5de5\uff0c\u5e74\u5ea6\u8425\u9500\u9884\u7b97\u4e3a $100K\n<strong>\u5f52\u56e0\u6311\u6218<\/strong>\uff1a\u8be5\u516c\u53f8\u5728 Google \u5e7f\u544a\u3001Facebook\u3001\u672c\u5730\u7535\u53f0\u548c\u793e\u533a\u8d5e\u52a9\u4e0a\u6295\u5165\u4e86\u5927\u91cf\u8d44\u91d1\uff0c\u4f46\u5e76\u4e0d\u6e05\u695a\u54ea\u4e9b\u6e20\u9053\u53ef\u4ee5\u5e26\u6765\u6700\u4f73\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u3002\n<strong>\u7ecf\u6d4e\u5b9e\u60e0\u7684\u89e3\u51b3\u65b9\u6848<\/strong>:\n<ol data-source-line=\"322-326\">\n<li data-source-line=\"322-322\">\u5b9e\u65bd Google Analytics\uff0c\u8ddf\u8e2a\u8868\u5355\u63d0\u4ea4\u7684\u76ee\u6807<\/li>\n<li data-source-line=\"323-323\">\u589e\u52a0\u4e86\u6bcf\u6708 $75 \u7684\u547c\u53eb\u8ddf\u8e2a\u89e3\u51b3\u65b9\u6848\uff0c\u5c06\u7535\u8bdd\u547c\u53eb\u5f52\u56e0\u4e8e\u8425\u9500\u6765\u6e90<\/li>\n<li data-source-line=\"324-324\">\u5728\u5176 CRM \u4e2d\u521b\u5efa\u81ea\u5b9a\u4e49\u5b57\u6bb5\uff0c\u4ee5\u8ddf\u8e2a\u6f5c\u5728\u5ba2\u6237\u6765\u6e90\u76f4\u81f3\u5df2\u5b8c\u6210\u7684\u5de5\u4f5c<\/li>\n<li data-source-line=\"325-326\">\u6784\u5efa\u4e86\u4e00\u4e2a\u7b80\u5355\u7684 Google Data Studio \u4eea\u8868\u677f\uff0c\u663e\u793a\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u7684\u6210\u672c\u548c\u6309\u6e20\u9053\u5212\u5206\u7684\u6536\u5165<\/li>\n<\/ol>\n<strong>\u5b9e\u65bd\u6210\u672c<\/strong>:\n<ul data-source-line=\"328-331\">\n<li data-source-line=\"328-328\">\u4e00\u6b21\u6027\u8bbe\u7f6e\uff1a20 \u5c0f\u65f6\u5185\u90e8\u8425\u9500\u7ecf\u7406\u65f6\u95f4<\/li>\n<li data-source-line=\"329-329\">\u6301\u7eed\u4f7f\u7528\u7684\u5de5\u5177\uff1a$75\/\u6708\u7528\u4e8e\u547c\u53eb\u8ddf\u8e2a<\/li>\n<li data-source-line=\"330-331\">\u7ef4\u62a4\uff1a\u6bcf\u5468 2 \u5c0f\u65f6\u7528\u4e8e\u62a5\u544a\u548c\u5206\u6790<\/li>\n<\/ul>\n<strong>\u6210\u679c<\/strong>:\n<ul data-source-line=\"333-337\">\n<li data-source-line=\"333-333\">\u53d1\u73b0 Facebook \u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6210\u672c\u662f Google Ads \u7684 3 \u500d\uff0c\u4f46\u9500\u552e\u8f6c\u5316\u7387\u5374\u8f83\u4f4e<\/li>\n<li data-source-line=\"334-334\">\u53d1\u73b0\u67d0\u4e9b\u5e7f\u64ad\u5e7f\u544a\u80fd\u5e26\u6765\u9ad8\u8d28\u91cf\u7684\u901a\u8bdd\uff0c\u800c\u5176\u4ed6\u5e7f\u544a\u51e0\u4e4e\u6ca1\u6709\u4efb\u4f55\u6548\u679c<\/li>\n<li data-source-line=\"335-335\">\u901a\u8fc7\u91cd\u65b0\u5206\u914d\uff0c\u8425\u9500\u9884\u7b97\u51cf\u5c11\u4e86 15%\uff0c\u540c\u65f6\u6f5c\u5728\u5ba2\u6237\u589e\u52a0\u4e86 22%<\/li>\n<li data-source-line=\"336-337\">\u5b9e\u65bd\u9488\u5bf9\u7279\u5b9a\u6765\u6e90\u7684\u4f18\u60e0\uff0c\u5c06\u8f6c\u5316\u7387\u63d0\u9ad8 31%<\/li>\n<\/ul>\n<strong>\u4e3b\u8981\u5b66\u4e60\u5185\u5bb9<\/strong>\uff1a\u201c\u6211\u4eec\u4e00\u76f4\u4ee5\u4e3a\u9700\u8981\u4e00\u4e9b\u9ad8\u7aef\u7684\u4f01\u4e1a\u7cfb\u7edf\u624d\u80fd\u6b63\u786e\u5730\u8fdb\u884c\u5f52\u56e0\u5206\u6790\uff0c\u201d\u8001\u677f\u8bf4\u9053\u3002\u201c\u4f46\u4ec5\u4ec5\u51ed\u501f\u57fa\u672c\u7684\u5de5\u5177\u548c\u6301\u7eed\u7684\u8ffd\u8e2a\uff0c\u6211\u4eec\u5c31\u83b7\u5f97\u4e86\u6df1\u523b\u7684\u6d1e\u5bdf\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u4eec\u7684\u4e1a\u52a1\u8425\u9500\u65b9\u5f0f\u3002\u201d\n<h3 id=\"e-commerce-startup-maximizes-limited-ad-budget\" tabindex=\"-1\" data-source-line=\"341-341\"><span class=\"ez-toc-section\" id=\"E-Commerce_Startup_Maximizes_Limited_Ad_Budget\"><\/span>\u7535\u5b50\u5546\u52a1\u521d\u521b\u516c\u53f8\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u6709\u9650\u7684\u5e7f\u544a\u9884\u7b97<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\u516c\u53f8\u7b80\u4ecb<\/strong>\uff1a\u7279\u8272\u98df\u54c1\u7535\u5b50\u5546\u52a1\u516c\u53f8\uff0c\u62e5\u6709 8 \u540d\u5458\u5de5\uff0c\u6bcf\u6708\u5e7f\u544a\u652f\u51fa $15K\n<strong>\u5f52\u56e0\u6311\u6218<\/strong>\uff1a\u7531\u4e8e\u5728\u793e\u4ea4\u5a92\u4f53\u3001\u5f71\u54cd\u529b\u5408\u4f5c\u4f19\u4f34\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u641c\u7d22\u5e7f\u544a\u65b9\u9762\u7684\u9884\u7b97\u6709\u9650\uff0c\u4ed6\u4eec\u9700\u8981\u786e\u5b9a\u54ea\u4e9b\u6e20\u9053\u80fd\u591f\u63d0\u4f9b\u6700\u4f73\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u4ee5\u4fbf\u96c6\u4e2d\u652f\u51fa\u3002\n<strong>\u7ecf\u6d4e\u5b9e\u60e0\u7684\u89e3\u51b3\u65b9\u6848<\/strong>:\n<ol data-source-line=\"349-353\">\n<li data-source-line=\"349-349\">\u5728\u6240\u6709\u8425\u9500\u6d3b\u52a8\u4e2d\u5b9e\u65bd\u4e00\u81f4\u7684 UTM \u53c2\u6570<\/li>\n<li data-source-line=\"350-350\">\u5728 Google Analytics \u4e2d\u8bbe\u7f6e\u589e\u5f3a\u578b\u7535\u5b50\u5546\u52a1\u8ddf\u8e2a<\/li>\n<li data-source-line=\"351-351\">\u521b\u5efa\u7279\u5b9a\u6e20\u9053\u7684\u6298\u6263\u4ee3\u7801\u4ee5\u8fdb\u884c\u5f52\u56e0\u9a8c\u8bc1<\/li>\n<li data-source-line=\"352-353\">\u5728 Google \u8868\u683c\u4e2d\u6784\u5efa\u4e86\u4e00\u4e2a\u5305\u542b\u591a\u4e2a\u63a5\u89e6\u70b9\u7684\u7b80\u5355\u5f52\u56e0\u6a21\u578b<\/li>\n<\/ol>\n<strong>\u5b9e\u65bd\u6210\u672c<\/strong>:\n<ul data-source-line=\"355-358\">\n<li data-source-line=\"355-355\">\u4e00\u6b21\u6027\u8bbe\u7f6e\uff1a\u521b\u59cb\u4eba 15 \u5c0f\u65f6\u65f6\u95f4\u52a0\u4e0a\u81ea\u7531\u5f00\u53d1\u8005 5 \u5c0f\u65f6\u65f6\u95f4<\/li>\n<li data-source-line=\"356-356\">\u6b63\u5728\u8fdb\u884c\u7684\u5de5\u5177\uff1a$0\uff08\u4f7f\u7528\u5b8c\u5168\u514d\u8d39\u7684\u5de5\u5177\uff09<\/li>\n<li data-source-line=\"357-358\">\u7ef4\u62a4\uff1a\u6bcf\u5468 3 \u5c0f\u65f6\u8fdb\u884c\u5206\u6790\u548c\u4f18\u5316<\/li>\n<\/ul>\n<strong>\u6210\u679c<\/strong>:\n<ul data-source-line=\"360-364\">\n<li data-source-line=\"360-360\">\u53d1\u73b0 Pinterest \u5e26\u6765\u4e86 34% \u7684\u9500\u552e\u989d\uff0c\u4f46\u53ea\u83b7\u5f97\u4e86 12% \u7684\u9884\u7b97<\/li>\n<li data-source-line=\"361-361\">\u53d1\u73b0\u5f53\u6536\u4ef6\u4eba\u4e4b\u524d\u66fe\u63a5\u89e6\u8fc7\u7279\u5b9a\u7684 Instagram \u5185\u5bb9\u65f6\uff0c\u4ed6\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\u5e8f\u5217\u7684\u6709\u6548\u6027\u8981\u9ad8\u51fa 4 \u500d<\/li>\n<li data-source-line=\"362-362\">\u4e09\u4e2a\u6708\u5185\u964d\u4f4e\u5ba2\u6237\u83b7\u53d6\u6210\u672c37%<\/li>\n<li data-source-line=\"363-364\">\u901a\u8fc7\u66f4\u597d\u7684\u5b9a\u4f4d\uff0c\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u589e\u52a0\u4e86 22%<\/li>\n<\/ul>\n<strong>\u4e3b\u8981\u5b66\u4e60\u5185\u5bb9<\/strong>: \u201c\u4f5c\u4e3a\u4e00\u5bb6\u5c0f\u516c\u53f8\uff0c\u6211\u4eec\u4ee5\u4e3a\u5f52\u56e0\u53ea\u6709\u5927\u516c\u53f8\u624d\u80fd\u8d1f\u62c5\u5f97\u8d77\uff0c\u201d\u521b\u59cb\u4eba\u8bf4\u9053\u3002\u201c\u4f46\u6211\u4eec\u7684\u7b80\u5355\u65b9\u6cd5\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u5207\u5b9e\u53ef\u884c\u7684\u6d1e\u5bdf\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u4eec\u7684\u8425\u9500\u7b56\u7565\uff0c\u65e0\u9700\u4f01\u4e1a\u7ea7\u5de5\u5177\u3002\u201d\n<h3 id=\"b2b-service-provider-connects-marketing-to-revenue\" tabindex=\"-1\" data-source-line=\"368-368\"><span class=\"ez-toc-section\" id=\"B2B_Service_Provider_Connects_Marketing_to_Revenue\"><\/span>B2B \u670d\u52a1\u63d0\u4f9b\u5546\u5c06\u8425\u9500\u4e0e\u6536\u5165\u8054\u7cfb\u8d77\u6765<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\u516c\u53f8\u7b80\u4ecb<\/strong>\uff1a\u62e5\u6709 25 \u540d\u5458\u5de5\u548c\u590d\u6742 B2B \u9500\u552e\u6d41\u7a0b\u7684 IT \u54a8\u8be2\u516c\u53f8\n<strong>\u5f52\u56e0\u6311\u6218<\/strong>\uff1a\u8f83\u957f\u7684\u9500\u552e\u5468\u671f\uff083-6 \u4e2a\u6708\uff09\u548c\u591a\u4e2a\u5229\u76ca\u76f8\u5173\u8005\u4f7f\u5f97\u5f88\u96be\u4e86\u89e3\u54ea\u4e9b\u8425\u9500\u6d3b\u52a8\u771f\u6b63\u63a8\u52a8\u4e86\u4ed6\u4eec\u7684\u9ad8\u4ef7\u503c\u5408\u540c\u3002\n<strong>\u7ecf\u6d4e\u5b9e\u60e0\u7684\u89e3\u51b3\u65b9\u6848<\/strong>:\n<ol data-source-line=\"376-380\">\n<li data-source-line=\"376-376\">\u5728\u4ed6\u4eec\u7684 CRM\uff08Zoho\uff09\u4e2d\u5b9e\u65bd\u6e90\u8ddf\u8e2a\u5b57\u6bb5<\/li>\n<li data-source-line=\"377-377\">\u521b\u5efa\u57fa\u4e8e\u8de8\u6e20\u9053\u53c2\u4e0e\u5ea6\u7684\u6f5c\u5728\u5ba2\u6237\u8bc4\u5206\u7cfb\u7edf<\/li>\n<li data-source-line=\"378-378\">\u5f00\u53d1\u7b80\u5355\u7684\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\u7535\u5b50\u8868\u683c\uff0c\u8ddf\u8e2a\u9996\u6b21\u63a5\u89e6\u3001\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u548c\u673a\u4f1a\u521b\u9020<\/li>\n<li data-source-line=\"379-380\">\u5c06\u6bcf\u6708\u5f52\u56e0\u5ba1\u67e5\u7eb3\u5165\u9500\u552e\u4f1a\u8bae<\/li>\n<\/ol>\n<strong>\u5b9e\u65bd\u6210\u672c<\/strong>:\n<ul data-source-line=\"382-385\">\n<li data-source-line=\"382-382\">\u4e00\u6b21\u6027\u8bbe\u7f6e\uff1a\u8425\u9500\u534f\u8c03\u5458\u548c\u9500\u552e\u7ecf\u7406\u5206\u62c5 25 \u5c0f\u65f6<\/li>\n<li data-source-line=\"383-383\">\u6301\u7eed\u4f7f\u7528\u7684\u5de5\u5177\uff1a$200\/\u6708\uff0c\u7528\u4e8e\u589e\u5f3a CRM \u529f\u80fd<\/li>\n<li data-source-line=\"384-385\">\u7ef4\u62a4\uff1a\u6bcf\u5468 4 \u5c0f\u65f6\u8fdb\u884c\u6570\u636e\u7ba1\u7406\u548c\u62a5\u544a<\/li>\n<\/ul>\n<strong>\u6210\u679c<\/strong>:\n<ul data-source-line=\"387-391\">\n<li data-source-line=\"387-387\">\u53d1\u73b0\u4ed6\u4eec\u66fe\u8003\u8651\u53d6\u6d88\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\u6700\u7ec8\u4fc3\u6210\u4e86 42% \u7b14\u6210\u529f\u7684\u4ea4\u6613<\/li>\n<li data-source-line=\"388-388\">\u53d1\u73b0\u67d0\u4e9b\u5185\u5bb9\u7c7b\u578b\u5728\u6280\u672f\u5229\u76ca\u76f8\u5173\u8005\u4f7f\u7528\u65f6\u53ef\u4f7f\u4ea4\u6613\u901f\u5ea6\u63d0\u9ad8 35%<\/li>\n<li data-source-line=\"389-389\">\u5728\u4fdd\u6301\u76f8\u540c\u9500\u552e\u7ebf\u7d22\u91cf\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u9884\u7b97\u51cf\u5c11\u4e86 20%<\/li>\n<li data-source-line=\"390-391\">\u901a\u8fc7\u66f4\u597d\u5730\u57f9\u80b2\u6f5c\u5728\u5ba2\u6237\uff0c\u5e73\u5747\u4ea4\u6613\u89c4\u6a21\u589e\u52a0\u4e86 27%<\/li>\n<\/ul>\n<strong>\u4e3b\u8981\u5b66\u4e60\u5185\u5bb9<\/strong>\u201c\u6211\u4eec\u4e4b\u524d\u5c1d\u8bd5\u8fc7\u90e8\u7f72\u4f01\u4e1a\u5f52\u56e0\u5e73\u53f0\uff0c\u4f46\u56e0\u4e3a\u592a\u590d\u6742\u3001\u6210\u672c\u592a\u9ad8\u800c\u5931\u8d25\u4e86\uff0c\u201d\u8fd9\u4f4d\u5e02\u573a\u603b\u76d1\u89e3\u91ca\u8bf4\u3002\u201c\u6211\u4eec\u5185\u90e8\u6784\u5efa\u7684\u66f4\u7b80\u5355\u7684\u65b9\u6cd5\u5b9e\u9645\u4e0a\u63d0\u4f9b\u4e86\u66f4\u591a\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf\uff0c\u56e0\u4e3a\u5b83\u662f\u4e13\u95e8\u4e3a\u6211\u4eec\u7684\u4e1a\u52a1\u8bbe\u8ba1\u7684\u3002\u201d\n<h2 id=\"common-smb-attribution-mistakes-to-avoid\" tabindex=\"-1\" data-source-line=\"395-395\"><span class=\"ez-toc-section\" id=\"Common_SMB_Attribution_Mistakes_to_Avoid\"><\/span>\u9700\u8981\u907f\u514d\u7684\u5e38\u89c1 SMB \u5f52\u56e0\u9519\u8bef<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u8d44\u6e90\u6709\u9650\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u65e0\u6cd5\u627f\u53d7\u5f52\u56e0\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u51fa\u73b0\u4efb\u4f55\u5931\u8bef\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6700\u5e38\u89c1\u7684\u9519\u8bef\u4ee5\u53ca\u5982\u4f55\u907f\u514d\uff1a\n<h3 id=\"mistake-%231%3A-trying-to-track-everything-at-once\" tabindex=\"-1\" data-source-line=\"399-399\"><span class=\"ez-toc-section\" id=\"Mistake_1_Trying_to_Track_Everything_at_Once\"><\/span>\u9519\u8bef #1\uff1a\u8bd5\u56fe\u4e00\u6b21\u6027\u8ffd\u8e2a\u6240\u6709\u4e8b\u60c5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u8bd5\u56fe\u7acb\u5373\u5728\u6240\u6709\u6e20\u9053\u5b9e\u65bd\u5168\u9762\u8ddf\u8e2a\uff0c\u4ece\u800c\u521b\u5efa\u4e00\u4e2a\u4e0d\u582a\u91cd\u8d1f\u4e14\u4e0d\u53ef\u6301\u7eed\u7684\u7cfb\u7edf\u3002\n<strong>\u66f4\u597d\u7684\u65b9\u6cd5<\/strong>:\n<ul data-source-line=\"404-408\">\n<li data-source-line=\"404-404\">\u4ece\u8ddf\u8e2a\u524d 3-5 \u4e2a\u8425\u9500\u6e20\u9053\u5f00\u59cb<\/li>\n<li data-source-line=\"405-405\">\u5173\u6ce8\u4e3b\u8981\u7684\u8f6c\u6362\u70b9\u800c\u4e0d\u662f\u6bcf\u4e00\u4e2a\u53ef\u80fd\u7684\u4e92\u52a8<\/li>\n<li data-source-line=\"406-406\">\u5206\u9636\u6bb5\u5b9e\u65bd\u5f52\u56e0\uff0c\u9010\u6b65\u589e\u52a0\u590d\u6742\u6027<\/li>\n<li data-source-line=\"407-408\">\u4f18\u5148\u8003\u8651\u5b9e\u65bd\u8d28\u91cf\u800c\u975e\u5168\u9762\u6027<\/li>\n<\/ul>\n<h3 id=\"mistake-%232%3A-investing-in-tools-before-strategy\" tabindex=\"-1\" data-source-line=\"409-409\"><span class=\"ez-toc-section\" id=\"Mistake_2_Investing_in_Tools_Before_Strategy\"><\/span>\u9519\u8bef #2\uff1a\u5148\u6295\u8d44\u5de5\u5177\uff0c\u540e\u6295\u8d44\u6218\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8d2d\u4e70\u5f52\u56e0\u8f6f\u4ef6\u5e76\u671f\u671b\u5b83\u80fd\u591f\u89e3\u51b3\u6240\u6709\u6d4b\u91cf\u6311\u6218\u662f\u5f88\u6709\u8bf1\u60d1\u529b\u7684\uff0c\u4f46\u6ca1\u6709\u7b56\u7565\u7684\u5de5\u5177\u5f88\u5c11\u80fd\u5e26\u6765\u4ef7\u503c\u3002\n<strong>\u66f4\u597d\u7684\u65b9\u6cd5<\/strong>:\n<ul data-source-line=\"414-418\">\n<li data-source-line=\"414-414\">\u5728\u9009\u62e9\u6280\u672f\u4e4b\u524d\u660e\u786e\u4f60\u7684\u5f52\u56e0\u76ee\u6807\u548c\u95ee\u9898<\/li>\n<li data-source-line=\"415-415\">\u4ece\u60a8\u5df2\u6709\u7684\u514d\u8d39\u548c\u4f4e\u6210\u672c\u5de5\u5177\u5f00\u59cb<\/li>\n<li data-source-line=\"416-416\">\u5728\u4f7f\u7528\u6280\u672f\u5b9e\u73b0\u81ea\u52a8\u5316\u4e4b\u524d\uff0c\u521b\u5efa\u624b\u52a8\u8ddf\u8e2a\u6d41\u7a0b<\/li>\n<li data-source-line=\"417-418\">\u4ec5\u5f53\u73b0\u6709\u80fd\u529b\u4e0d\u8db3\u65f6\u624d\u6295\u8d44\u65b0\u5de5\u5177<\/li>\n<\/ul>\n\u8fd9\u4e00\u6218\u7565\u65b9\u9488\u4e0e\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e5%b7%a5%e5%85%b7%e6%af%94%e8%be%83%ef%bc%8c%e6%89%be%e5%88%b0%e9%80%82%e5%90%88%e6%82%a8%e4%b8%9a%e5%8a%a1%e7%9a%84%e6%ad%a3%e7%a1%ae%e5%b7%a5%e5%85%b7\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8425\u9500\u5f52\u56e0\u5de5\u5177\u6bd4\u8f83\uff1a\u627e\u5230\u9002\u5408\u60a8\u4e1a\u52a1\u7684\u6b63\u786e\u5de5\u5177<\/a>.\n<h3 id=\"mistake-%233%3A-ignoring-implementation-fundamentals\" tabindex=\"-1\" data-source-line=\"421-421\"><span class=\"ez-toc-section\" id=\"Mistake_3_Ignoring_Implementation_Fundamentals\"><\/span>\u9519\u8bef #3\uff1a\u5ffd\u89c6\u5b9e\u65bd\u57fa\u7840<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u5b9e\u65bd\u9ad8\u7ea7\u5f52\u56e0\uff0c\u540c\u65f6\u5ffd\u89c6\u57fa\u672c\u7684\u8ddf\u8e2a\u57fa\u7840\uff0c\u5bfc\u81f4\u6570\u636e\u4e0d\u53ef\u9760\u3002\n<strong>\u66f4\u597d\u7684\u65b9\u6cd5<\/strong>:\n<ul data-source-line=\"426-430\">\n<li data-source-line=\"426-426\">\u5728\u589e\u52a0\u590d\u6742\u6027\u4e4b\u524d\u786e\u4fdd\u6b63\u786e\u5b9e\u65bd\u5206\u6790<\/li>\n<li data-source-line=\"427-427\">\u5728\u6240\u6709\u8425\u9500\u6d3b\u52a8\u4e2d\u5b9e\u65bd\u4e00\u81f4\u7684 UTM \u53c2\u6570<\/li>\n<li data-source-line=\"428-428\">\u901a\u8fc7\u5b9a\u671f\u6d4b\u8bd5\u548c\u9a8c\u8bc1\u6765\u9a8c\u8bc1\u6570\u636e\u7684\u51c6\u786e\u6027<\/li>\n<li data-source-line=\"429-430\">\u8bb0\u5f55\u8ddf\u8e2a\u6807\u51c6\u4ee5\u786e\u4fdd\u4e00\u81f4\u6027<\/li>\n<\/ul>\n<h3 id=\"mistake-%234%3A-maintaining-separated-online-and-offline-tracking\" tabindex=\"-1\" data-source-line=\"431-431\"><span class=\"ez-toc-section\" id=\"Mistake_4_Maintaining_Separated_Online_and_Offline_Tracking\"><\/span>\u9519\u8bef #4\uff1a\u7ef4\u62a4\u5206\u79bb\u7684\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u8ddf\u8e2a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8bb8\u591a\u5c0f\u578b\u4f01\u4e1a\u4f7f\u7528\u5206\u6790\u5de5\u5177\u8ddf\u8e2a\u6570\u5b57\u8425\u9500\uff0c\u540c\u65f6\u5728\u5355\u72ec\u7684\u7cfb\u7edf\u4e2d\u7ba1\u7406\u7ebf\u4e0b\u8f6c\u5316\uff0c\u4ece\u800c\u5931\u53bb\u4e86\u5b9d\u8d35\u7684\u8054\u7cfb\u3002\n<strong>\u66f4\u597d\u7684\u65b9\u6cd5<\/strong>:\n<ul data-source-line=\"436-440\">\n<li data-source-line=\"436-436\">\u5b9e\u65bd\u7b80\u5355\u7684\u65b9\u6cd5\u6765\u8fde\u63a5\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u4e92\u52a8<\/li>\n<li data-source-line=\"437-437\">\u4f7f\u7528\u552f\u4e00\u7684\u8ddf\u8e2a\u4ee3\u7801\u6216\u7535\u8bdd\u53f7\u7801\u5c06\u6570\u5b57\u4e0e\u5b9e\u4f53\u8fde\u63a5\u8d77\u6765<\/li>\n<li data-source-line=\"438-438\">\u521b\u5efa\u5305\u542b\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u6570\u636e\u7684\u7edf\u4e00\u62a5\u544a<\/li>\n<li data-source-line=\"439-440\">\u5efa\u7acb\u8de8\u6240\u6709\u6e20\u9053\u7684\u4e00\u81f4\u6e90\u8ddf\u8e2a\u6d41\u7a0b<\/li>\n<\/ul>\n\u6709\u5173\u8fde\u63a5\u8fd9\u4e9b\u4e16\u754c\u7684\u5177\u4f53\u7b56\u7565\uff0c\u8bf7\u53c2\u9605\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e5%a6%82%e4%bd%95%e8%a1%a1%e9%87%8f%e7%ba%bf%e4%b8%8a%e7%ba%bf%e4%b8%8b%e6%b8%a0%e9%81%93%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u8861\u91cf\u7ebf\u4e0a\u7ebf\u4e0b\u6e20\u9053\u7684\u8425\u9500\u5f52\u56e0<\/a>.\n<h3 id=\"mistake-%235%3A-failing-to-create-action-processes\" tabindex=\"-1\" data-source-line=\"443-443\"><span class=\"ez-toc-section\" id=\"Mistake_5_Failing_to_Create_Action_Processes\"><\/span>\u9519\u8bef #5\uff1a\u672a\u80fd\u521b\u5efa\u884c\u52a8\u6d41\u7a0b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5982\u679c\u6d1e\u5bdf\u4e0d\u80fd\u8f6c\u5316\u4e3a\u8425\u9500\u51b3\u7b56\uff0c\u90a3\u4e48\u5373\u4f7f\u662f\u5b9e\u65bd\u826f\u597d\u7684\u5f52\u56e0\u4e5f\u65e0\u6cd5\u4ea7\u751f\u4ef7\u503c\u3002\n<strong>\u66f4\u597d\u7684\u65b9\u6cd5<\/strong>:\n<ul data-source-line=\"448-452\">\n<li data-source-line=\"448-448\">\u5efa\u7acb\u5f52\u56e0\u6570\u636e\u5b9a\u671f\u5ba1\u67e5\u673a\u5236\uff0c\u5e76\u5236\u5b9a\u660e\u786e\u7684\u884c\u52a8\u65b9\u6848<\/li>\n<li data-source-line=\"449-449\">\u4e3a\u9884\u7b97\u548c\u6218\u7565\u8c03\u6574\u521b\u5efa\u7b80\u5355\u7684\u51b3\u7b56\u6846\u67b6<\/li>\n<li data-source-line=\"450-450\">\u5b9e\u65bd\u6d4b\u8bd5\u6d41\u7a0b\u4ee5\u9a8c\u8bc1\u5f52\u56e0\u6d1e\u5bdf<\/li>\n<li data-source-line=\"451-452\">\u8bb0\u5f55\u5f52\u56e0\u6570\u636e\u5982\u4f55\u5f71\u54cd\u8425\u9500\u51b3\u7b56<\/li>\n<\/ul>\n<h2 id=\"maximizing-attribution-roi-for-smbs\" tabindex=\"-1\" data-source-line=\"453-453\"><span class=\"ez-toc-section\" id=\"Maximizing_Attribution_ROI_for_SMBs\"><\/span>\u6700\u5927\u5316\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5f52\u56e0\u6295\u8d44\u56de\u62a5\u7387<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5bf9\u4e8e\u8d44\u6e90\u6709\u9650\u7684\u7ec4\u7ec7\u6765\u8bf4\uff0c\u6700\u5927\u5316\u5f52\u56e0\u6295\u8d44\u56de\u62a5\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u7b56\u7565\u53ef\u786e\u4fdd\u60a8\u7684\u5f52\u56e0\u5de5\u4f5c\u5b9e\u73b0\u4ef7\u503c\u6700\u5927\u5316\uff1a\n<h3 id=\"focus-on-high-impact-questions\" tabindex=\"-1\" data-source-line=\"457-457\"><span class=\"ez-toc-section\" id=\"Focus_on_High-Impact_Questions\"><\/span>\u5173\u6ce8\u9ad8\u5f71\u54cd\u529b\u95ee\u9898<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5e76\u975e\u6240\u6709\u5f52\u56e0\u6d1e\u5bdf\u90fd\u5177\u6709\u540c\u7b49\u4ef7\u503c\u3002\u8bf7\u96c6\u4e2d\u6709\u9650\u7684\u8d44\u6e90\u6765\u56de\u7b54\u4ee5\u4e0b\u8fd9\u4e9b\u5f71\u54cd\u6df1\u8fdc\u7684\u95ee\u9898\uff1a\n<ol data-source-line=\"461-475\">\n<li data-source-line=\"461-463\">\n<strong>\u54ea\u4e9b\u8425\u9500\u6e20\u9053\u53ef\u4ee5\u4ea7\u751f\u6700\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\/\u5ba2\u6237\uff1f<\/strong>\u00a0\u76f4\u63a5\u5f71\u54cd\uff1a\u4f18\u5316\u8de8\u6e20\u9053\u7684\u9884\u7b97\u5206\u914d\n<\/li>\n<li data-source-line=\"464-466\">\n<strong>\u54ea\u4e9b\u5185\u5bb9\u6216\u6d3b\u52a8\u80fd\u591f\u5e26\u6765\u6700\u6709\u4ef7\u503c\u7684\u8f6c\u5316\uff1f<\/strong>\u00a0\u76f4\u63a5\u5f71\u54cd\uff1a\u96c6\u4e2d\u5185\u5bb9\u521b\u4f5c\u548c\u6d3b\u52a8\u8d44\u6e90\n<\/li>\n<li data-source-line=\"467-469\">\n<strong>\u987e\u5ba2\u901a\u5e38\u5982\u4f55\u4ece\u610f\u8bc6\u5230\u8d2d\u4e70\uff1f<\/strong>\u00a0\u76f4\u63a5\u5f71\u54cd\uff1a\u4f18\u5316\u5ba2\u6237\u65c5\u7a0b\u548c\u4f53\u9a8c\n<\/li>\n<li data-source-line=\"470-472\">\n<strong>\u54ea\u4e9b\u6e20\u9053\u503c\u5f97\u589e\u52a0\u9884\u7b97\uff0c\u54ea\u4e9b\u6e20\u9053\u5e94\u8be5\u51cf\u5c11\u9884\u7b97\uff1f<\/strong>\u00a0\u76f4\u63a5\u5f71\u54cd\uff1a\u901a\u8fc7\u66f4\u597d\u7684\u5206\u914d\u63d0\u9ad8\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\n<\/li>\n<li data-source-line=\"473-475\">\n<strong>\u8425\u9500\u6765\u6e90\u5982\u4f55\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u5f71\u54cd\u5ba2\u6237\u4ef7\u503c\uff1f<\/strong>\u00a0\u76f4\u63a5\u5f71\u54cd\uff1a\u91cd\u70b9\u5173\u6ce8\u751f\u547d\u5468\u671f\u4ef7\u503c\u6700\u9ad8\u7684\u6765\u6e90\n<\/li>\n<\/ol>\n<h3 id=\"diy-attribution-hacks-for-smbs\" tabindex=\"-1\" data-source-line=\"476-476\"><span class=\"ez-toc-section\" id=\"DIY_Attribution_Hacks_for_SMBs\"><\/span>\u4e2d\u5c0f\u4f01\u4e1a DIY \u5f52\u56e0\u6280\u5de7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8fd9\u4e9b\u521b\u9020\u6027\u7684\u65b9\u6cd5\u53ef\u4ee5\u7528\u6700\u5c11\u7684\u6295\u8d44\u63d0\u4f9b\u5f52\u56e0\u6d1e\u5bdf\uff1a\n<h4 id=\"promo-code-attribution\" tabindex=\"-1\" data-source-line=\"480-480\"><span class=\"ez-toc-section\" id=\"Promo_Code_Attribution\"><\/span>\u4fc3\u9500\u4ee3\u7801\u5f52\u5c5e<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e3a\u4e0d\u540c\u7684\u8425\u9500\u6e20\u9053\u548c\u6d3b\u52a8\u521b\u5efa\u72ec\u7279\u7684\u4fc3\u9500\u4ee3\u7801\uff1a\n<ul data-source-line=\"482-485\">\n<li data-source-line=\"482-482\">\u5b9e\u65bd\u6210\u672c\uff1a$0<\/li>\n<li data-source-line=\"483-483\">\u6280\u672f\u590d\u6742\u5ea6\uff1a\u975e\u5e38\u4f4e<\/li>\n<li data-source-line=\"484-485\">\u6709\u6548\u6027\uff1a\u5bf9\u4e8e\u76f4\u63a5\u53cd\u5e94\u8425\u9500\u800c\u8a00\uff0c\u6548\u679c\u8f83\u9ad8<\/li>\n<\/ul>\n<strong>\u5982\u4f55\u5b9e\u73b0<\/strong>\uff1a\u4e3a\u6bcf\u4e2a\u6e20\u9053\u521b\u5efa\u552f\u4e00\u7684\u4ee3\u7801\u683c\u5f0f\uff08\u4f8b\u5982\uff0cFacebook \u4e3a FB20\uff0c\u7535\u5b50\u90ae\u4ef6\u4e3a EM20\uff09\uff0c\u5e76\u5728\u8ba2\u5355\u6216 CRM \u7cfb\u7edf\u4e2d\u8ddf\u8e2a\u4f7f\u7528\u60c5\u51b5\u3002\n<h4 id=\"%22how-did-you-hear-about-us%3F%22-optimization\" tabindex=\"-1\" data-source-line=\"488-488\"><span class=\"ez-toc-section\" id=\"%E2%80%9CHow_Did_You_Hear_About_Us%E2%80%9D_Optimization\"><\/span>\u201c\u60a8\u662f\u5982\u4f55\u77e5\u9053\u6211\u4eec\u7684\uff1f\u201d\u4f18\u5316<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5c06\u8fd9\u4e2a\u57fa\u672c\u95ee\u9898\u8f6c\u5316\u4e3a\u6709\u4ef7\u503c\u7684\u6570\u636e\u6e90\uff1a\n<ul data-source-line=\"490-493\">\n<li data-source-line=\"490-490\">\u5b9e\u65bd\u6210\u672c\uff1a$0<\/li>\n<li data-source-line=\"491-491\">\u6280\u672f\u590d\u6742\u5ea6\uff1a\u975e\u5e38\u4f4e<\/li>\n<li data-source-line=\"492-493\">\u6709\u6548\u6027\uff1a\u9002\u5408\u521d\u6b65\u6e20\u9053\u8bc4\u4f30<\/li>\n<\/ul>\n<strong>\u5982\u4f55\u5b9e\u73b0<\/strong>\uff1a\u521b\u5efa\u4e0e\u60a8\u7684\u8425\u9500\u6e20\u9053\u76f8\u5339\u914d\u7684\u6807\u51c6\u5316\u9009\u9879\uff0c\u5728\u9500\u552e\u70b9\u6216\u8f6c\u5316\u70b9\u4e00\u81f4\u5b9e\u65bd\uff0c\u5e76\u6bcf\u5468\u6c47\u603b\u54cd\u5e94\u3002\n<h4 id=\"landing-page-attribution\" tabindex=\"-1\" data-source-line=\"496-496\"><span class=\"ez-toc-section\" id=\"Landing_Page_Attribution\"><\/span>\u843d\u5730\u9875\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u521b\u5efa\u7279\u5b9a\u6e20\u9053\u7684\u767b\u5f55\u9875\u9762\u6765\u8ddf\u8e2a\u6d41\u91cf\u6765\u6e90\uff1a\n<ul data-source-line=\"498-501\">\n<li data-source-line=\"498-498\">\u5b9e\u65bd\u6210\u672c\uff1a$0-50\/\u6708\uff08\u989d\u5916\u9875\u9762\uff09<\/li>\n<li data-source-line=\"499-499\">\u6280\u672f\u590d\u6742\u5ea6\uff1a\u4f4e<\/li>\n<li data-source-line=\"500-501\">\u6709\u6548\u6027\uff1a\u5bf9\u4e8e\u7279\u5b9a\u6d3b\u52a8\u7684\u8ddf\u8e2a\u800c\u8a00\uff0c\u6548\u679c\u8f83\u9ad8<\/li>\n<\/ul>\n<strong>\u5982\u4f55\u5b9e\u73b0<\/strong>\uff1a\u4e3a\u4e0d\u540c\u7684\u8425\u9500\u6d3b\u52a8\u521b\u5efa\u5177\u6709\u76f8\u540c\u8f6c\u6362\u5143\u7d20\u4f46\u53ef\u8ddf\u8e2a URL \u7684\u72ec\u7279\u767b\u5f55\u9875\u9762\u3002\n<h4 id=\"email-based-attribution\" tabindex=\"-1\" data-source-line=\"504-504\"><span class=\"ez-toc-section\" id=\"Email_Based_Attribution\"><\/span>\u57fa\u4e8e\u7535\u5b50\u90ae\u4ef6\u7684\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u6536\u96c6\u4f5c\u4e3a\u5f52\u56e0\u8fde\u63a5\u5668\uff1a\n<ul data-source-line=\"506-509\">\n<li data-source-line=\"506-506\">\u5b9e\u65bd\u6210\u672c\uff1a$0<\/li>\n<li data-source-line=\"507-507\">\u6280\u672f\u590d\u6742\u5ea6\uff1a\u4f4e<\/li>\n<li data-source-line=\"508-509\">\u6709\u6548\u6027\uff1a\u6709\u5229\u4e8e\u8fde\u63a5\u591a\u4e2a\u4ea4\u4e92<\/li>\n<\/ul>\n<strong>\u5982\u4f55\u5b9e\u73b0<\/strong>\uff1a\u5728\u5ba2\u6237\u65c5\u7a0b\u65e9\u671f\u6536\u96c6\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff0c\u7136\u540e\u4f7f\u7528\u6b64\u6807\u8bc6\u7b26\u8fde\u63a5\u8de8\u6e20\u9053\u7684\u540e\u7eed\u4e92\u52a8\u3002\n<h4 id=\"call-tracking-on-a-budget\" tabindex=\"-1\" data-source-line=\"512-512\"><span class=\"ez-toc-section\" id=\"Call_Tracking_on_a_Budget\"><\/span>\u9884\u7b97\u5185\u7684\u547c\u53eb\u8ddf\u8e2a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u65e0\u9700\u6602\u8d35\u7684\u89e3\u51b3\u65b9\u6848\u5373\u53ef\u5b9e\u73b0\u57fa\u672c\u7684\u547c\u53eb\u5f52\u56e0\uff1a\n<ul data-source-line=\"514-517\">\n<li data-source-line=\"514-514\">\u5b9e\u65bd\u6210\u672c\uff1a$0-25\/\u6708<\/li>\n<li data-source-line=\"515-515\">\u6280\u672f\u590d\u6742\u5ea6\uff1a\u4f4e<\/li>\n<li data-source-line=\"516-517\">\u6709\u6548\u6027\uff1a\u5bf9\u4e8e\u7535\u8bdd\u4e1a\u52a1\u800c\u8a00\uff0c\u6548\u679c\u4e2d\u7b49<\/li>\n<\/ul>\n<strong>\u5982\u4f55\u5b9e\u73b0<\/strong>\uff1a\u4f7f\u7528 Google Voice \u53f7\u7801\uff08\u514d\u8d39\uff09\u6216\u57fa\u672c\u547c\u53eb\u8f6c\u79fb\u670d\u52a1\uff0c\u9488\u5bf9\u4e0d\u540c\u7684\u8425\u9500\u6e20\u9053\u4f7f\u7528\u4e0d\u540c\u7684\u53f7\u7801\u3002\n<h3 id=\"building-attribution-capabilities-over-time\" tabindex=\"-1\" data-source-line=\"520-520\"><span class=\"ez-toc-section\" id=\"Building_Attribution_Capabilities_Over_Time\"><\/span>\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u6784\u5efa\u5f52\u56e0\u80fd\u529b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5f52\u56e0\u5e94\u8be5\u968f\u7740\u60a8\u7684\u4e1a\u52a1\u589e\u957f\u800c\u53d1\u5c55\uff1a\n<h4 id=\"starting-point-(year-1)\" tabindex=\"-1\" data-source-line=\"524-524\"><span class=\"ez-toc-section\" id=\"Starting_Point_Year_1\"><\/span>\u8d77\u70b9\uff08\u7b2c\u4e00\u5e74\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"525-529\">\n<li data-source-line=\"525-525\">\u57fa\u672c\u7684 Google Analytics \u5b9e\u65bd<\/li>\n<li data-source-line=\"526-526\">UTM\u53c2\u6570\u6846\u67b6<\/li>\n<li data-source-line=\"527-527\">CRM \u4e2d\u7684\u7b80\u5355\u6e90\u8ddf\u8e2a<\/li>\n<li data-source-line=\"528-529\">\u5c06\u6765\u6e90\u4e0e\u7ed3\u679c\u8fde\u63a5\u8d77\u6765\u7684\u624b\u52a8\u62a5\u544a<\/li>\n<\/ul>\n<h4 id=\"next-level-(year-2)\" tabindex=\"-1\" data-source-line=\"530-530\"><span class=\"ez-toc-section\" id=\"Next_Level_Year_2\"><\/span>\u4e0b\u4e00\u7ea7\u522b\uff08\u7b2c\u4e8c\u5e74\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"531-535\">\n<li data-source-line=\"531-531\">\u589e\u5f3a\u578b\u8f6c\u5316\u8ddf\u8e2a<\/li>\n<li data-source-line=\"532-532\">\u6570\u5b57\u6e20\u9053\u7684\u57fa\u672c\u591a\u70b9\u89e6\u63a7\u5f52\u56e0<\/li>\n<li data-source-line=\"533-533\">\u7ebf\u4e0a\u7ebf\u4e0b\u8f6c\u5316\u4e4b\u95f4\u7684\u8854\u63a5<\/li>\n<li data-source-line=\"534-535\">\u81ea\u52a8\u62a5\u544a\u4eea\u8868\u677f<\/li>\n<\/ul>\n<h4 id=\"advanced-capabilities-(year-3%2B)\" tabindex=\"-1\" data-source-line=\"536-536\"><span class=\"ez-toc-section\" id=\"Advanced_Capabilities_Year_3\"><\/span>\u9ad8\u7ea7\u80fd\u529b\uff083 \u5e74\u7ea7\u4ee5\u4e0a\uff09<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"537-541\">\n<li data-source-line=\"537-537\">\u5168\u9762\u7684\u591a\u70b9\u89e6\u63a7\u5f52\u56e0<\/li>\n<li data-source-line=\"538-538\">\u6574\u5408\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c<\/li>\n<li data-source-line=\"539-539\">\u8003\u8651\u591a\u79cd\u5f71\u54cd\u7684\u9ad8\u7ea7\u5efa\u6a21<\/li>\n<li data-source-line=\"540-541\">\u9884\u6d4b\u5f52\u56e0\u4e3a\u8425\u9500\u89c4\u5212\u63d0\u4f9b\u4fe1\u606f<\/li>\n<\/ul>\n<h2 id=\"expert-perspectives%3A-attribution-advice-for-smbs\" tabindex=\"-1\" data-source-line=\"542-542\"><span class=\"ez-toc-section\" id=\"Expert_Perspectives_Attribution_Advice_for_SMBs\"><\/span>\u4e13\u5bb6\u89c2\u70b9\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u5f52\u56e0\u5efa\u8bae<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u884c\u4e1a\u4e13\u5bb6\u5206\u4eab\u4e86\u5bf9\u5c0f\u578b\u4f01\u4e1a\u5b9e\u65bd\u5f52\u56e0\u7684\u6307\u5bfc\uff1a\n<h3 id=\"start-with-the-decision%2C-not-the-data\" tabindex=\"-1\" data-source-line=\"546-546\"><span class=\"ez-toc-section\" id=\"Start_With_the_Decision_Not_the_Data\"><\/span>\u4ece\u51b3\u7b56\u5f00\u59cb\uff0c\u800c\u4e0d\u662f\u6570\u636e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u201c\u5c0f\u578b\u4f01\u4e1a\u5e94\u8be5\u5148\u786e\u5b9a\u9700\u8981\u505a\u51fa\u7684\u51b3\u7b56\uff0c\u7136\u540e\u518d\u56de\u6eaf\u5230\u6240\u9700\u7684\u5f52\u56e0\uff0c\u201d\u5c0f\u578b\u4f01\u4e1a\u8425\u9500\u987e\u95ee\u838e\u62c9\u00b7\u7ea6\u7ff0\u900a\u5efa\u8bae\u9053\u3002\u201c\u95ee\u95ee\u81ea\u5df1\uff1a\u6211\u7ecf\u5e38\u505a\u54ea\u4e9b\u8425\u9500\u51b3\u7b56\uff1f\u54ea\u4e9b\u4fe1\u606f\u53ef\u4ee5\u5e2e\u52a9\u6211\u66f4\u597d\u5730\u505a\u51fa\u8fd9\u4e9b\u51b3\u7b56\uff1f\u8fd9\u80fd\u660e\u786e\u4f60\u771f\u6b63\u9700\u8981\u7684\u5f52\u56e0\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u54ea\u4e9b\u53ea\u662f\u9526\u4e0a\u6dfb\u82b1\u3002\u201d\n<h3 id=\"focus-on-consistency-over-complexity\" tabindex=\"-1\" data-source-line=\"550-550\"><span class=\"ez-toc-section\" id=\"Focus_on_Consistency_Over_Complexity\"><\/span>\u6ce8\u91cd\u4e00\u81f4\u6027\u800c\u975e\u590d\u6742\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u201c\u6211\u89c1\u8fc7\u4e00\u4e9b\u5c0f\u516c\u53f8\u51ed\u501f\u975e\u5e38\u7b80\u5355\u7684\u5f52\u56e0\u65b9\u6cd5\u53d6\u5f97\u6210\u529f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5728\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u59cb\u7ec8\u4fdd\u6301\u4e00\u81f4\uff0c\u201d\u4e00\u5bb6\u670d\u52a1\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6570\u5b57\u8425\u9500\u673a\u6784\u7684\u521b\u59cb\u4eba\u6234\u7ef4\u00b7\u5a01\u5ec9\u59c6\u65af (David Williams) \u6307\u51fa\u3002\u201c\u62e5\u6709\u5b8c\u5584\u7684 UTM \u53c2\u6570\u548c\u4e00\u81f4\u7684 CRM \u6e90\u8ddf\u8e2a\u7684\u672c\u5730\u8349\u576a\u62a4\u7406\u516c\u53f8\uff0c\u5176\u5f52\u56e0\u6548\u679c\u5f80\u5f80\u6bd4\u90a3\u4e9b\u62e5\u6709\u7cbe\u7f8e\u5de5\u5177\u4f46\u5b9e\u65bd\u4e0d\u529b\u7684\u4e2d\u578b\u516c\u53f8\u66f4\u597d\u3002\u201d\n<h3 id=\"create-feedback-loops\" tabindex=\"-1\" data-source-line=\"554-554\"><span class=\"ez-toc-section\" id=\"Create_Feedback_Loops\"><\/span>\u521b\u5efa\u53cd\u9988\u5faa\u73af<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u201c\u5f52\u56e0\u53ea\u6709\u5728\u80fd\u591f\u6539\u53d8\u4f60\u7684\u884c\u4e3a\u65f6\u624d\u6709\u610f\u4e49\uff0c\u201d\u4e2d\u5c0f\u4f01\u4e1a\u8425\u9500\u7b56\u7565\u5e08\u827e\u7c73\u4e3d\u00b7\u7f57\u5fb7\u91cc\u683c\u65af (Emily Rodriguez) \u89e3\u91ca\u9053\u3002\u201c\u6211\u5408\u4f5c\u8fc7\u7684\u6700\u6210\u529f\u7684\u5c0f\u578b\u4f01\u4e1a\u90fd\u6709\u4e00\u4e2a\u5b9a\u671f\u7684\u6d41\u7a0b\u2014\u2014\u5373\u4f7f\u6bcf\u5468\u53ea\u6709 30 \u5206\u949f\u2014\u2014\u6765\u5ba1\u67e5\u5f52\u56e0\u6570\u636e\u5e76\u636e\u6b64\u505a\u51fa\u5177\u4f53\u51b3\u7b56\u3002\u5982\u679c\u6ca1\u6709\u8fd9\u4e2a\u53cd\u9988\u5faa\u73af\uff0c\u5373\u4f7f\u662f\u5b8c\u7f8e\u7684\u5f52\u56e0\u6570\u636e\u4e5f\u6beb\u65e0\u4ef7\u503c\u3002\u201d\n<h3 id=\"perfect-is-the-enemy-of-useful\" tabindex=\"-1\" data-source-line=\"558-558\"><span class=\"ez-toc-section\" id=\"Perfect_is_the_Enemy_of_Useful\"><\/span>\u5b8c\u7f8e\u662f\u5b9e\u7528\u7684\u654c\u4eba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5206\u6790\u4e13\u5bb6 Michael Chen \u5efa\u8bae\uff1a\u201c\u4e0d\u8981\u8ba9\u5b8c\u7f8e\u7684\u5f52\u56e0\u6210\u4e3a\u6709\u7528\u5f52\u56e0\u7684\u654c\u4eba\u3002\u4e00\u4e2a\u80fd\u63d0\u4f9b\u65b9\u5411\u6b63\u786e\u4e14\u60a8\u5b9e\u9645\u4f7f\u7528\u7684\u6d1e\u5bdf\u7684\u7b80\u5355\u7cfb\u7edf\uff0c\u8fdc\u6bd4\u4e00\u4e2a\u590d\u6742\u5230\u96be\u4ee5\u7ef4\u62a4\u6216\u89e3\u8bfb\u7684\u590d\u6742\u7cfb\u7edf\u66f4\u6709\u4ef7\u503c\u3002\u201d\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"562-562\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\u5e38\u89c1\u95ee\u9898<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"do-i-need-specialized-attribution-software-as-a-small-business%3F\" tabindex=\"-1\" data-source-line=\"564-564\"><span class=\"ez-toc-section\" id=\"Do_I_need_specialized_attribution_software_as_a_small_business\"><\/span>\u4f5c\u4e3a\u4e00\u5bb6\u5c0f\u578b\u4f01\u4e1a\uff0c\u6211\u662f\u5426\u9700\u8981\u4e13\u95e8\u7684\u5f52\u56e0\u8f6f\u4ef6\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5927\u591a\u6570\u5c0f\u578b\u4f01\u4e1a\u53ef\u4ee5\u4f7f\u7528\u73b0\u6709\u7684\u514d\u8d39\u6216\u4f4e\u6210\u672c\u5de5\u5177\u5b9e\u65bd\u6709\u6548\u7684\u5f52\u56e0\u5206\u6790\u3002Google Analytics\uff08\u8c37\u6b4c\u5206\u6790\uff09\u3001UTM \u53c2\u6570\u548c\u57fa\u672c\u7684 CRM \u6e90\u8ddf\u8e2a\u65e0\u9700\u4e13\u4e1a\u8f6f\u4ef6\u5373\u53ef\u6784\u5efa\u575a\u5b9e\u7684\u5f52\u56e0\u57fa\u7840\u3002\u968f\u7740\u4e1a\u52a1\u589e\u957f\u6216\u8425\u9500\u6d3b\u52a8\u53d8\u5f97\u66f4\u52a0\u590d\u6742\uff0c\u4e13\u4e1a\u5de5\u5177\u6700\u7ec8\u53ef\u80fd\u4f1a\u63d0\u4f9b\u989d\u5916\u7684\u4ef7\u503c\u3002\u4f46\u662f\uff0c\u9996\u5148\u8981\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u514d\u8d39\u5de5\u5177\uff0c\u5e76\u4e14\u4ec5\u5728\u4ee5\u4e0b\u60c5\u51b5\u4e0b\u624d\u6295\u8d44\u4e13\u4e1a\u5f52\u56e0\u8f6f\u4ef6\uff1a(1) \u660e\u786e\u5b9a\u4e49\u60a8\u9700\u8981\u54ea\u4e9b\u989d\u5916\u6d1e\u5bdf\uff1b(2) \u786e\u8ba4\u73b0\u6709\u5de5\u5177\u65e0\u6cd5\u63d0\u4f9b\u8fd9\u4e9b\u6d1e\u5bdf\uff1b(3) \u8ba1\u7b97\u51fa\u6295\u8d44\u7684\u6f5c\u5728\u6295\u8d44\u56de\u62a5\u7387\u3002\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u53d1\u73b0\uff0c\u501f\u52a9\u514d\u8d39\u5de5\u5177\u548c\u6218\u7565\u6027\u5b9e\u65bd\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5b9e\u73b0 80% \u7684\u5f52\u56e0\u9700\u6c42\u3002\n<h3 id=\"how-do-i-attribute-walk-in-customers-to-digital-marketing%3F\" tabindex=\"-1\" data-source-line=\"567-567\"><span class=\"ez-toc-section\" id=\"How_do_I_attribute_walk-in_customers_to_digital_marketing\"><\/span>\u6211\u5982\u4f55\u5c06\u4e0a\u95e8\u987e\u5ba2\u5f52\u56e0\u4e8e\u6570\u5b57\u8425\u9500\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5c06\u7ebf\u4e0a\u8425\u9500\u4e0e\u5e97\u5185\u6216\u7ebf\u4e0b\u987e\u5ba2\u8054\u7cfb\u8d77\u6765\u5e76\u975e\u6613\u4e8b\uff0c\u4f46\u5bf9\u4e8e\u5c0f\u578b\u4f01\u4e1a\u6765\u8bf4\u5374\u5e76\u975e\u4e0d\u53ef\u884c\uff1a(1) \u5728\u6570\u5b57\u8425\u9500\u4e2d\u63a8\u51fa\u987e\u5ba2\u5fc5\u987b\u5728\u5e97\u5185\u63d0\u53ca\u7684\u7279\u522b\u4f18\u60e0\u6216\u4fc3\u9500\u7801\uff1b(2) \u4e3a\u6bcf\u4e2a\u8425\u9500\u6e20\u9053\u521b\u5efa\u5305\u542b\u53ef\u6253\u5370\u4f18\u60e0\u5238\u6216\u4e8c\u7ef4\u7801\u7684\u4e13\u7528\u843d\u5730\u9875\uff1b(3) \u57f9\u8bad\u5458\u5de5\u6301\u7eed\u8be2\u95ee\u5e76\u8bb0\u5f55\u987e\u5ba2\u5982\u4f55\u53d1\u73b0\u4f60\u7684\u4f01\u4e1a\uff1b(4) \u4f7f\u7528\u57fa\u4e8e\u4f4d\u7f6e\u7684\u6570\u5b57\u5e7f\u544a\uff0c\u5e76\u8bbe\u7f6e\u53ef\u8ffd\u8e2a\u7684\u5e97\u5185\u884c\u52a8\u53f7\u53ec\uff1b(5) \u5206\u6790\u7279\u5b9a\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u540e\u987e\u5ba2\u7684\u5ba2\u6d41\u6a21\u5f0f\u3002\u5173\u952e\u5728\u4e8e\u5efa\u7acb\u4e00\u81f4\u7684\u673a\u5236\uff0c\u5c06\u7ebf\u4e0a\u66dd\u5149\u4e0e\u7ebf\u4e0b\u8bbf\u95ee\u8054\u7cfb\u8d77\u6765\uff0c\u5e76\u5c06\u8fd9\u4e9b\u4fe1\u606f\u8ba4\u771f\u8bb0\u5f55\u5728\u4f60\u7684\u5ba2\u6237\u6570\u636e\u5e93\u4e2d\u3002\n<h3 id=\"how-accurate-does-my-attribution-need-to-be-as-a-small-business%3F\" tabindex=\"-1\" data-source-line=\"570-570\"><span class=\"ez-toc-section\" id=\"How_accurate_does_my_attribution_need_to_be_as_a_small_business\"><\/span>\u4f5c\u4e3a\u4e00\u5bb6\u5c0f\u578b\u4f01\u4e1a\uff0c\u6211\u7684\u5f52\u56e0\u9700\u8981\u6709\u591a\u51c6\u786e\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5bf9\u4e8e\u5927\u591a\u6570\u5c0f\u578b\u4f01\u4e1a\u800c\u8a00\uff0c\u65b9\u5411\u7684\u7cbe\u51c6\u6027\u6bd4\u5b8c\u7f8e\u7684\u7cbe\u51c6\u5ea6\u66f4\u91cd\u8981\u3002\u60a8\u7684\u5f52\u56e0\u7cfb\u7edf\u5e94\u8be5\u80fd\u591f\u53ef\u9760\u5730\u544a\u8bc9\u60a8\u54ea\u4e9b\u8425\u9500\u6e20\u9053\u7684\u6548\u679c\u660e\u663e\u4f18\u4e8e\u6216\u5dee\u4e8e\u5176\u4ed6\u6e20\u9053\uff0c\u4ece\u800c\u5e2e\u52a9\u60a8\u505a\u51fa\u660e\u667a\u7684\u9884\u7b97\u5206\u914d\u51b3\u7b56\u3002\u5927\u578b\u4f01\u4e1a\u53ef\u80fd\u9700\u8981\u8861\u91cf\u51e0\u4e2a\u767e\u5206\u70b9\u7684\u6295\u8d44\u56de\u62a5\u7387\u5dee\u5f02\uff0c\u800c\u4e2d\u5c0f\u4f01\u4e1a\u901a\u5e38\u6700\u5bb9\u6613\u8bc6\u522b\u51fa\u4e3b\u8981\u7684\u7ee9\u6548\u5dee\u5f02\uff08\u4f8b\u5982\uff0c\u4e00\u4e2a\u6e20\u9053\u7684\u6548\u679c\u6bd4\u53e6\u4e00\u4e2a\u6e20\u9053\u597d 2-3 \u500d\uff09\u3002\u4e13\u6ce8\u4e8e\u521b\u5efa\u4e00\u81f4\u4e14\u53ef\u64cd\u4f5c\u7684\u5f52\u56e0\uff0c\u800c\u4e0d\u662f\u8ffd\u6c42\u5b8c\u7f8e\u7cbe\u51c6\u3002\u968f\u7740\u4e1a\u52a1\u7684\u589e\u957f\uff0c\u60a8\u53ef\u4ee5\u9010\u6b65\u63d0\u9ad8\u5f52\u56e0\u7684\u590d\u6742\u7a0b\u5ea6\uff0c\u4ee5\u6ee1\u8db3\u5bf9\u66f4\u7cbe\u51c6\u5ea6\u7684\u9700\u6c42\u3002\n<h3 id=\"how-do-i-get-my-small-team-to-consistently-use-attribution%3F\" tabindex=\"-1\" data-source-line=\"573-573\"><span class=\"ez-toc-section\" id=\"How_do_I_get_my_small_team_to_consistently_use_attribution\"><\/span>\u6211\u5982\u4f55\u8ba9\u6211\u7684\u5c0f\u56e2\u961f\u6301\u7eed\u4f7f\u7528\u5f52\u56e0\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5728\u5c0f\u578b\u56e2\u961f\u4e2d\u5b9e\u73b0\u5f52\u56e0\u7684\u4e00\u81f4\u6027\u5b9e\u65bd\u9700\u8981\u51e0\u79cd\u5207\u5b9e\u53ef\u884c\u7684\u65b9\u6cd5\uff1a(1) \u521b\u5efa\u7b80\u5355\u3001\u8bb0\u5f55\u5728\u6848\u7684\u8ddf\u8e2a\u6d41\u7a0b\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u989d\u5916\u5de5\u4f5c\uff1b(2) \u5c06\u5f52\u56e0\u96c6\u6210\u5230\u73b0\u6709\u5de5\u4f5c\u6d41\u7a0b\u4e2d\uff0c\u800c\u4e0d\u662f\u6dfb\u52a0\u5355\u72ec\u7684\u6b65\u9aa4\uff1b(3) \u901a\u8fc7\u6e05\u6670\u7684\u793a\u4f8b\u5c55\u793a\u5f52\u56e0\u6570\u636e\u7684\u76f4\u63a5\u4e1a\u52a1\u4ef7\u503c\uff1b(4) \u5f00\u53d1\u6a21\u677f\u548c\u6e05\u5355\uff0c\u4ee5\u4fbf\u66f4\u8f7b\u677e\u5730\u5b9e\u73b0\u4e00\u81f4\u6027\u5b9e\u65bd\uff1b(5) \u5b9a\u671f\u4ee5\u56e2\u961f\u4e3a\u5355\u4f4d\u5ba1\u67e5\u5f52\u56e0\u6570\u636e\uff0c\u4ee5\u5f3a\u8c03\u5176\u91cd\u8981\u6027\u3002\u5173\u952e\u5728\u4e8e\u8ba9\u5f52\u56e0\u6210\u4e3a\u4e00\u79cd\u6709\u4ef7\u503c\u7684\u4e1a\u52a1\u5de5\u5177\uff0c\u800c\u4e0d\u662f\u7ba1\u7406\u5f00\u9500\u3002\u5f53\u56e2\u961f\u6210\u5458\u770b\u5230\u5f52\u56e0\u6570\u636e\u5982\u4f55\u6539\u5584\u4ed6\u4eec\u7684\u4e1a\u7ee9\u6216\u4f7f\u4ed6\u4eec\u7684\u5de5\u4f5c\u66f4\u8f7b\u677e\u65f6\uff0c\u4e00\u81f4\u6027\u7684\u5b9e\u65bd\u81ea\u7136\u800c\u7136\u5730\u5c31\u4f1a\u5b9e\u73b0\u3002\n<h3 id=\"what-should-i-do-if-my-attribution-data-conflicts-with-platform-reported-data%3F\" tabindex=\"-1\" data-source-line=\"576-576\"><span class=\"ez-toc-section\" id=\"What_should_I_do_if_my_attribution_data_conflicts_with_platform-reported_data\"><\/span>\u5982\u679c\u6211\u7684\u5f52\u56e0\u6570\u636e\u4e0e\u5e73\u53f0\u62a5\u544a\u7684\u6570\u636e\u51b2\u7a81\uff0c\u8be5\u600e\u4e48\u529e\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u60a8\u7684\u5f52\u56e0\u7cfb\u7edf\u4e0e\u5e73\u53f0\u62a5\u544a\u6570\u636e\uff08\u4f8b\u5982 Facebook \u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u6216 Google \u5e7f\u544a\uff09\u4e4b\u95f4\u5b58\u5728\u5dee\u5f02\u662f\u6b63\u5e38\u4e14\u53ef\u9884\u6599\u7684\u3002\u5e73\u53f0\u6570\u636e\u901a\u5e38\u4f1a\u5c06\u5176\u6240\u6d89\u53ca\u7684\u8f6c\u5316\u5168\u90e8\u5f52\u56e0\uff0c\u8fd9\u5e38\u5e38\u5bfc\u81f4\u8f6c\u5316\u6570\u5b57\u865a\u9ad8\u548c\u91cd\u590d\u5f52\u56e0\u3002\u9762\u5bf9\u8fd9\u4e9b\u51b2\u7a81\u65f6\uff0c\u60a8\u5e94\u8be5\uff1a(1) \u4e86\u89e3\u6bcf\u4e2a\u7cfb\u7edf\u7684\u5f52\u56e0\u65b9\u6cd5\u548c\u56de\u6eaf\u671f\uff1b(2) \u5c06\u60a8\u7684\u5f52\u56e0\u7cfb\u7edf\u89c6\u4e3a\u8de8\u6e20\u9053\u51b3\u7b56\u7684\u201c\u4e8b\u5b9e\u6765\u6e90\u201d\uff1b(3) \u4f7f\u7528\u5e73\u53f0\u6570\u636e\u5728\u7279\u5b9a\u6e20\u9053\u5185\u8fdb\u884c\u4f18\u5316\uff1b(4) \u8bb0\u5f55\u9884\u671f\u7684\u5dee\u5f02\u53ca\u5176\u539f\u56e0\uff0c\u4ee5\u4fbf\u5229\u76ca\u76f8\u5173\u8005\u8fdb\u884c\u6559\u80b2\uff1b(5) \u5173\u6ce8\u8d8b\u52bf\u548c\u76f8\u5bf9\u7ee9\u6548\uff0c\u800c\u4e0d\u662f\u671f\u671b\u8de8\u7cfb\u7edf\u7684\u6570\u5b57\u5b8c\u7f8e\u4e00\u81f4\u3002\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"579-579\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\u7ed3\u8bba<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u6709\u6548\u7684\u8425\u9500\u5f52\u56e0\u5e76\u975e\u53ea\u6709\u62e5\u6709\u4f01\u4e1a\u9884\u7b97\u548c\u4e13\u4e1a\u5206\u6790\u56e2\u961f\u7684\u4f01\u4e1a\u624d\u80fd\u505a\u5230\u3002\u4e2d\u5c0f\u578b\u4f01\u4e1a\u4e5f\u53ef\u4ee5\u5b9e\u65bd\u6709\u4ef7\u503c\u7684\u5f52\u56e0\u7cfb\u7edf\uff0c\u5728\u4e0d\u6295\u5165\u5de8\u8d44\u7684\u60c5\u51b5\u4e0b\u663e\u8457\u63d0\u5347\u8425\u9500\u7ee9\u6548\u3002\u4e2d\u5c0f\u4f01\u4e1a\u5f52\u56e0\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\u91c7\u53d6\u52a1\u5b9e\u3001\u5206\u9636\u6bb5\u7684\u65b9\u6cd5\uff1a\n<ol data-source-line=\"585-590\">\n<li data-source-line=\"585-585\"><strong>\u4ece\u57fa\u7840\u5f00\u59cb<\/strong>\uff1a\u5728\u5173\u952e\u6e20\u9053\u4e0a\u4e00\u81f4\u5730\u5b9e\u65bd\u57fa\u672c\u8ddf\u8e2a<\/li>\n<li data-source-line=\"586-586\"><strong>\u5173\u6ce8\u5177\u6709\u9ad8\u5f71\u54cd\u529b\u7684\u89c1\u89e3<\/strong>\uff1a\u4f18\u5148\u8003\u8651\u80fd\u591f\u89e3\u7b54\u60a8\u6700\u91cd\u8981\u7684\u4e1a\u52a1\u95ee\u9898\u7684\u5f52\u56e0<\/li>\n<li data-source-line=\"587-587\"><strong>\u9010\u6b65\u6784\u5efa\u80fd\u529b<\/strong>\uff1a\u4ece\u7b80\u5355\u7684\u65b9\u6cd5\u5f00\u59cb\uff0c\u968f\u7740\u4f60\u7684\u6210\u957f\u9010\u6e10\u589e\u52a0\u590d\u6742\u6027<\/li>\n<li data-source-line=\"588-588\"><strong>\u5f3a\u8c03\u884c\u52a8\u800c\u4e0d\u662f\u5206\u6790<\/strong>\uff1a\u521b\u5efa\u6e05\u6670\u7684\u6d41\u7a0b\uff0c\u5229\u7528\u5f52\u56e0\u6d1e\u5bdf\u6765\u6539\u5584\u8425\u9500<\/li>\n<li 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