{"id":311,"date":"2025-05-12T20:04:21","date_gmt":"2025-05-13T04:04:21","guid":{"rendered":"https:\/\/attrisight.com\/?p=311"},"modified":"2025-05-12T20:04:21","modified_gmt":"2025-05-13T04:04:21","slug":"%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d","status":"publish","type":"post","link":"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/","title":{"rendered":"\u5e38\u89c1\u7684\u8425\u9500\u5f52\u56e0\u9519\u8bef\u53ca\u5176\u907f\u514d\u65b9\u6cd5"},"content":{"rendered":"\u5373\u4f7f\u662f\u6700\u590d\u6742\u7684\u8425\u9500\u5f52\u56e0\u7cfb\u7edf\uff0c\u4e5f\u53ef\u80fd\u56e0\u5e38\u89c1\u7684\u5b9e\u65bd\u548c\u89e3\u8bfb\u9519\u8bef\u800c\u53d7\u5230\u635f\u5bb3\u3002\u672c\u6307\u5357\u5168\u9762\u63ed\u793a\u4e86\u5f71\u54cd\u8861\u91cf\u51c6\u786e\u6027\u548c\u8425\u9500\u7ee9\u6548\u7684\u5173\u952e\u5f52\u56e0\u9519\u8bef\u3002\u4ece\u6a21\u578b\u9009\u62e9\u7f3a\u9677\u3001\u8ffd\u8e2a\u4e0d\u5b8c\u6574\uff0c\u5230\u7ec4\u7ec7\u5b64\u5c9b\u548c\u6570\u636e\u89e3\u8bfb\u9519\u8bef\uff0c\u4e86\u89e3\u8fd9\u4e9b\u9677\u9631\u5982\u4f55\u626d\u66f2\u8425\u9500\u6d1e\u5bdf\u5e76\u5bfc\u81f4\u9884\u7b97\u5206\u914d\u4e0d\u7406\u60f3\u3002\u901a\u8fc7\u4e13\u5bb6\u5206\u6790\u3001\u5b9e\u9645\u6848\u4f8b\u548c\u5207\u5b9e\u53ef\u884c\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u8425\u9500\u4eba\u5458\u5c06\u83b7\u5f97\u5b9e\u7528\u7b56\u7565\uff0c\u4ece\u800c\u63d0\u9ad8\u5f52\u56e0\u51c6\u786e\u6027\u3001\u589e\u5f3a\u8de8\u6e20\u9053\u8861\u91cf\uff0c\u5e76\u57fa\u4e8e\u53ef\u9760\u7684\u5f52\u56e0\u6570\u636e\u6784\u5efa\u66f4\u6709\u6548\u7684\u8425\u9500\u65b9\u6848\u3002\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Technical_Implementation_Mistakes\" >\u6280\u672f\u5b9e\u65bd\u9519\u8bef<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_1_Incomplete_Tracking_Implementation\" >\u9519\u8bef #1\uff1a\u8ddf\u8e2a\u5b9e\u65bd\u4e0d\u5b8c\u6574<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_2_Incorrect_Attribution_Window_Settings\" >\u9519\u8bef #2\uff1a\u5f52\u56e0\u7a97\u53e3\u8bbe\u7f6e\u4e0d\u6b63\u786e<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-2\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-2\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-2\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_3_Broken_Cross-Device_and_Cross-Browser_Tracking\" >\u9519\u8bef #3\uff1a\u8de8\u8bbe\u5907\u548c\u8de8\u6d4f\u89c8\u5668\u8ddf\u8e2a\u529f\u80fd\u5931\u6548<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-3\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-3\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-3\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_4_Failure_to_Account_for_Data_Privacy_Changes\" >\u9519\u8bef #4\uff1a\u672a\u80fd\u8003\u8651\u5230\u6570\u636e\u9690\u79c1\u53d8\u5316<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-4\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-4\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-4\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Model_Selection_and_Configuration_Mistakes\" >\u6a21\u578b\u9009\u62e9\u548c\u914d\u7f6e\u9519\u8bef<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_5_Defaulting_to_Last-Click_Attribution\" >\u9519\u8bef #5\uff1a\u9ed8\u8ba4\u91c7\u7528\u6700\u540e\u70b9\u51fb\u5f52\u56e0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-5\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-5\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-5\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_6_Using_the_Wrong_Attribution_Model_for_Your_Business\" >\u9519\u8bef #6\uff1a\u4e3a\u4f60\u7684\u4e1a\u52a1\u4f7f\u7528\u9519\u8bef\u7684\u5f52\u56e0\u6a21\u578b<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-6\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-6\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-6\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_7_Ignoring_Online-to-Offline_Connections\" >\u9519\u8bef #7\uff1a\u5ffd\u7565\u7ebf\u4e0a\u7ebf\u4e0b\u8fde\u63a5<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-7\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-7\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-7\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_8_Not_Accounting_for_Incrementality\" >\u9519\u8bef #8\uff1a\u6ca1\u6709\u8003\u8651\u589e\u91cf<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-8\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-8\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-8\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Data_Analysis_and_Interpretation_Mistakes\" >\u6570\u636e\u5206\u6790\u548c\u89e3\u91ca\u9519\u8bef<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_9_Confusing_Channels_and_Tactics_Within_Channels\" >\u9519\u8bef #9\uff1a\u6df7\u6dc6\u6e20\u9053\u548c\u6e20\u9053\u5185\u7684\u7b56\u7565<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-9\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-9\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-9\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_10_Ignoring_Assisted_Conversions\" >\u9519\u8bef #10\uff1a\u5ffd\u7565\u8f85\u52a9\u8f6c\u5316<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-10\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-10\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-10\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_11_Focusing_Only_on_Acquisition_Ignoring_Retention_and_Growth\" >\u9519\u8bef #11\uff1a\u53ea\u5173\u6ce8\u5ba2\u6237\u83b7\u53d6\uff0c\u5ffd\u89c6\u5ba2\u6237\u7559\u5b58\u548c\u589e\u957f<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-11\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-11\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-11\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_12_Not_Adjusting_for_Seasonality_and_External_Factors\" >\u9519\u8bef #12\uff1a\u672a\u6839\u636e\u5b63\u8282\u6027\u548c\u5916\u90e8\u56e0\u7d20\u8fdb\u884c\u8c03\u6574<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-12\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-12\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-12\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Organizational_and_Process_Mistakes\" >\u7ec4\u7ec7\u548c\u6d41\u7a0b\u9519\u8bef<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_13_Attribution_Silos_Across_Channels_and_Teams\" >\u9519\u8bef #13\uff1a\u8de8\u6e20\u9053\u548c\u56e2\u961f\u7684\u5f52\u56e0\u5b64\u5c9b<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-13\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-13\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-13\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_14_Failure_to_Take_Action_on_Attribution_Insights\" >\u9519\u8bef #14\uff1a\u672a\u80fd\u6839\u636e\u5f52\u56e0\u6d1e\u5bdf\u91c7\u53d6\u884c\u52a8<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-14\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-14\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-14\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Mistake_15_Lack_of_Testing_and_Validation\" >\u9519\u8bef #15\uff1a\u7f3a\u4e4f\u6d4b\u8bd5\u548c\u9a8c\u8bc1<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Common_Manifestations-15\" >\u5e38\u89c1\u8868\u73b0\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Real_Impact-15\" >\u5b9e\u9645\u5f71\u54cd\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Solution-15\" >\u89e3\u51b3\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Creating_an_Attribution_Center_of_Excellence\" >\u521b\u5efa\u5353\u8d8a\u5f52\u56e0\u4e2d\u5fc3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Key_Elements_of_an_Attribution_Center_of_Excellence\" >\u5353\u8d8a\u5f52\u56e0\u4e2d\u5fc3\u7684\u5173\u952e\u8981\u7d20<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#1_Cross-Functional_Governance\" >1. \u8de8\u804c\u80fd\u6cbb\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#2_Standardized_Methodology\" >2. \u6807\u51c6\u5316\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#3_Technical_Excellence\" >3. \u6280\u672f\u5353\u8d8a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#4_Insight_Activation\" >4. \u6d1e\u5bdf\u6fc0\u6d3b<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Implementation_Plan_Fixing_Common_Attribution_Mistakes\" >\u5b9e\u65bd\u8ba1\u5212\uff1a\u4fee\u590d\u5e38\u89c1\u5f52\u56e0\u9519\u8bef<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Phase_1_Attribution_Audit_and_Assessment_4-6_Weeks\" >\u7b2c\u4e00\u9636\u6bb5\uff1a\u5f52\u56e0\u5ba1\u8ba1\u4e0e\u8bc4\u4f30\uff084-6\u5468\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Phase_2_Foundation_Improvement_6-8_Weeks\" >\u7b2c\u4e8c\u9636\u6bb5\uff1a\u57fa\u7840\u63d0\u5347\uff086-8\u5468\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Phase_3_Model_Enhancement_8-10_Weeks\" >\u7b2c\u4e09\u9636\u6bb5\uff1a\u6a21\u578b\u589e\u5f3a\uff088-10\u5468\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Phase_4_Organizational_Integration_Ongoing\" >\u7b2c\u56db\u9636\u6bb5\uff1a\u7ec4\u7ec7\u6574\u5408\uff08\u6b63\u5728\u8fdb\u884c\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Expert_Perspectives_Building_Better_Attribution\" >\u4e13\u5bb6\u89c2\u70b9\uff1a\u6784\u5efa\u66f4\u4f73\u5f52\u56e0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Start_With_Business_Questions_Not_Technical_Solutions\" >\u4ece\u4e1a\u52a1\u95ee\u9898\u5f00\u59cb\uff0c\u800c\u4e0d\u662f\u6280\u672f\u89e3\u51b3\u65b9\u6848<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Focus_on_Incremental_Value_Not_Attribution_Models\" >\u5173\u6ce8\u589e\u91cf\u4ef7\u503c\uff0c\u800c\u4e0d\u662f\u5f52\u56e0\u6a21\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Balance_Precision_With_Practicality\" >\u5e73\u8861\u7cbe\u51c6\u5ea6\u4e0e\u5b9e\u7528\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Treat_Attribution_as_a_Journey_Not_a_Destination\" >\u5c06\u5f52\u56e0\u89c6\u4e3a\u4e00\u6bb5\u65c5\u7a0b\uff0c\u800c\u975e\u76ee\u7684\u5730<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#FAQs\" >\u5e38\u89c1\u95ee\u9898<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#How_do_I_know_if_my_attribution_system_is_working_properly\" >\u6211\u5982\u4f55\u77e5\u9053\u6211\u7684\u5f52\u56e0\u7cfb\u7edf\u662f\u5426\u6b63\u5e38\u8fd0\u884c\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#How_do_I_fix_attribution_when_I_cant_track_everything_due_to_privacy_limitations\" >\u5f53\u6211\u7531\u4e8e\u9690\u79c1\u9650\u5236\u800c\u65e0\u6cd5\u8ffd\u8e2a\u6240\u6709\u5185\u5bb9\u65f6\uff0c\u6211\u8be5\u5982\u4f55\u4fee\u590d\u5f52\u56e0\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#How_do_I_get_organizational_buy-in_for_fixing_attribution_problems\" >\u6211\u5982\u4f55\u83b7\u5f97\u7ec4\u7ec7\u7684\u652f\u6301\u6765\u89e3\u51b3\u5f52\u56e0\u95ee\u9898\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Should_different_products_or_business_units_use_different_attribution_models\" >\u4e0d\u540c\u7684\u4ea7\u54c1\u6216\u4e1a\u52a1\u90e8\u95e8\u662f\u5426\u5e94\u8be5\u4f7f\u7528\u4e0d\u540c\u7684\u5f52\u56e0\u6a21\u578b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-87\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#How_frequently_should_attribution_models_be_updated_or_reconsidered\" >\u5f52\u56e0\u6a21\u578b\u5e94\u8be5\u591a\u4e45\u66f4\u65b0\u4e00\u6b21\u6216\u91cd\u65b0\u8003\u8651\u4e00\u6b21\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-88\" href=\"https:\/\/attrisight.com\/zh\/%e5%b8%b8%e8%a7%81%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e9%94%99%e8%af%af%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d\/#Conclusion\" >\u7ed3\u8bba<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\u5bfc\u8a00<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u8425\u9500\u5f52\u56e0\u5df2\u4ece\u6280\u672f\u4e0a\u7684\u597d\u5947\u5fc3\u53d1\u5c55\u6210\u4e3a\u4e00\u9879\u5173\u952e\u4e1a\u52a1\u80fd\u529b\u3002\u636e Gartner \u79f0\uff0c\u90e8\u7f72\u9ad8\u7ea7\u5f52\u56e0\u6a21\u578b\u7684\u7ec4\u7ec7\u6bd4\u4f9d\u8d56\u57fa\u7840\u65b9\u6cd5\u7684\u7ec4\u7ec7\u5b9e\u73b0\u4e86 15-30% \u4ee5\u4e0a\u7684\u8425\u9500\u6548\u7387\u3002\u7136\u800c\uff0c\u5c3d\u7ba1\u5728\u5f52\u56e0\u6280\u672f\u4e0a\u6295\u5165\u4e86\u5927\u91cf\u8d44\u91d1\uff0c\u8bb8\u591a\u7ec4\u7ec7\u4ecd\u7136\u5728\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u9762\u4e34\u6311\u6218\uff0c\u8fd9\u4e9b\u6311\u6218\u4f1a\u5f71\u54cd\u8861\u91cf\u7684\u51c6\u786e\u6027\u3002\u201c\u6211\u4eec\u770b\u5230\u4e00\u4e9b\u516c\u53f8\u5728\u5f52\u56e0\u6280\u672f\u4e0a\u6295\u5165\u4e86\u6570\u5341\u4e07\u7f8e\u5143\uff0c\u5374\u72af\u4e0b\u4e86\u6839\u672c\u6027\u7684\u9519\u8bef\uff0c\u5bfc\u81f4\u8fd9\u4e9b\u6295\u8d44\u7684\u4ef7\u503c\u8fdc\u4f4e\u4e8e\u5e94\u6709\u7684\u4ef7\u503c\uff0c\u201d\u4e00\u5bb6\u9886\u5148\u8425\u9500\u673a\u6784\u7684\u5206\u6790\u603b\u76d1 Jennifer Davis \u6307\u51fa\u3002\u201c\u8fd9\u4e9b\u9519\u8bef\u4e0d\u4ec5\u4ec5\u662f\u6280\u672f\u95ee\u9898\u2014\u2014\u5b83\u4eec\u4f1a\u9020\u6210\u4e00\u79cd\u865a\u5047\u7684\u4fe1\u5fc3\uff0c\u5bfc\u81f4\u6570\u767e\u4e07\u7f8e\u5143\u7684\u8425\u9500\u652f\u51fa\u88ab\u9519\u8bef\u5206\u914d\u3002\u201d\u5f52\u56e0\u9519\u8bef\u7684\u540e\u679c\u8fdc\u4e0d\u6b62\u62a5\u544a\u4e0d\u51c6\u786e\u3002\u5f53\u5f52\u56e0\u6570\u636e\u5b58\u5728\u7f3a\u9677\u65f6\uff0c\u8425\u9500\u56e2\u961f\u4f1a\u9488\u5bf9\u9519\u8bef\u7684\u6e20\u9053\u548c\u7b56\u7565\u8fdb\u884c\u4f18\u5316\uff0c\u5ba2\u6237\u4f53\u9a8c\u4f1a\u53d8\u5f97\u8131\u8282\uff0c\u6f5c\u5728\u6536\u5165\u4e5f\u4f1a\u56e0\u6b64\u65e0\u6cd5\u5b9e\u73b0\u3002\u5728\u5f53\u4eca\u9690\u79c1\u53d7\u9650\u7684\u73af\u5883\u4e0b\uff0c\u968f\u7740\u7b2c\u4e09\u65b9 Cookie \u7684\u6d88\u5931\u548c\u8ffd\u8e2a\u9650\u5236\u7684\u589e\u52a0\uff0c\u907f\u514d\u8fd9\u4e9b\u9519\u8bef\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002 \u201c\u5f52\u56e0\u7684\u5bb9\u9519\u7387\u5df2\u5927\u5e45\u7f29\u6c34\uff0c\u201d\u4e00\u5bb6\u5927\u578b\u96f6\u552e\u5546\u7684\u9996\u5e2d\u5206\u6790\u5b98 Michael Chen \u89e3\u91ca\u9053\u3002\u201c\u7531\u4e8e\u53ef\u8ffd\u8e2a\u6570\u636e\u51cf\u5c11\uff0c\u786e\u4fdd\u6240\u6355\u83b7\u7684\u6570\u636e\u5f97\u5230\u6b63\u786e\u5b9e\u65bd\u548c\u89e3\u8bfb\uff0c\u5bf9\u4e8e\u4fdd\u6301\u8861\u91cf\u7684\u51c6\u786e\u6027\u81f3\u5173\u91cd\u8981\u3002\u201d \u672c\u6587\u63a2\u8ba8\u4e86\u6700\u5e38\u89c1\u7684\u5f52\u56e0\u9519\u8bef\uff0c\u89e3\u91ca\u4e86\u5b83\u4eec\u53d1\u751f\u7684\u539f\u56e0\uff0c\u4ee5\u53ca\u6700\u91cd\u8981\u7684\u2014\u2014\u5982\u4f55\u89e3\u51b3\u5b83\u4eec\u3002\u65e0\u8bba\u60a8\u662f\u9996\u6b21\u5b9e\u65bd\u5f52\u56e0\uff0c\u8fd8\u662f\u8bd5\u56fe\u6539\u8fdb\u73b0\u6709\u529f\u80fd\uff0c\u4e86\u89e3\u8fd9\u4e9b\u9677\u9631\u90fd\u5c06\u6709\u52a9\u4e8e\u60a8\u6784\u5efa\u66f4\u51c6\u786e\u3001\u66f4\u53ef\u64cd\u4f5c\u7684\u5f52\u56e0\u7cfb\u7edf\uff0c\u4ece\u800c\u63a8\u52a8\u771f\u6b63\u7684\u8425\u9500\u4f18\u5316\u3002\u5bf9\u4e8e\u5bfb\u6c42\u589e\u5f3a\u5f52\u56e0\u65b9\u6cd5\u7684\u7ec4\u7ec7\u6765\u8bf4\uff0c\u00a0<a href=\"https:\/\/attrisight.com\/zh\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u89c6\u529b<\/a>\u00a0\u63d0\u4f9b\u4e13\u95e8\u8bbe\u8ba1\u7684\u89e3\u51b3\u65b9\u6848\u6765\u89e3\u51b3\u672c\u6587\u8ba8\u8bba\u7684\u8bb8\u591a\u5e38\u89c1\u6311\u6218\uff0c\u7279\u522b\u6ce8\u91cd\u5728\u5c0a\u91cd\u9690\u79c1\u6cd5\u89c4\u7684\u540c\u65f6\u4fdd\u6301\u6d4b\u91cf\u51c6\u786e\u6027\u3002\n<h2 id=\"technical-implementation-mistakes\" tabindex=\"-1\" data-source-line=\"21-21\"><span class=\"ez-toc-section\" id=\"Technical_Implementation_Mistakes\"><\/span>\u6280\u672f\u5b9e\u65bd\u9519\u8bef<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u8bb8\u591a\u5f52\u56e0\u5931\u8d25\u6e90\u4e8e\u6280\u672f\u5b9e\u65bd\u9519\u8bef\uff0c\u4ece\u800c\u635f\u5bb3\u4e86\u6570\u636e\u8d28\u91cf\u548c\u5b8c\u6574\u6027\u3002\n<h3 id=\"mistake-%231%3A-incomplete-tracking-implementation\" tabindex=\"-1\" data-source-line=\"25-25\"><span class=\"ez-toc-section\" id=\"Mistake_1_Incomplete_Tracking_Implementation\"><\/span>\u9519\u8bef #1\uff1a\u8ddf\u8e2a\u5b9e\u65bd\u4e0d\u5b8c\u6574<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u4e5f\u8bb8\u6700\u6839\u672c\u7684\u5f52\u56e0\u9519\u8bef\u662f\u672a\u80fd\u5bf9\u6240\u6709\u76f8\u5173\u63a5\u89e6\u70b9\u5b9e\u65bd\u5168\u9762\u7684\u8ddf\u8e2a\u3002\n<h4 id=\"common-manifestations%3A\" tabindex=\"-1\" data-source-line=\"29-29\"><span class=\"ez-toc-section\" id=\"Common_Manifestations\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"30-35\">\n<li data-source-line=\"30-30\"><strong>UTM\u53c2\u6570\u4e0d\u4e00\u81f4<\/strong>\uff1a\u547d\u540d\u7ea6\u5b9a\u4e0d\u540c\u6216\u7f3a\u5c11\u53c2\u6570<\/li>\n<li data-source-line=\"31-31\"><strong>\u7f3a\u5c11\u8f6c\u5316\u4e8b\u4ef6<\/strong>\uff1a\u672a\u80fd\u8ffd\u8e2a\u5173\u952e\u6210\u529f\u6307\u6807<\/li>\n<li data-source-line=\"32-32\"><strong>\u6e20\u9053\u7f3a\u53e3<\/strong>\uff1a\u67d0\u4e9b\u8425\u9500\u6e20\u9053\u672a\u88ab\u8ffd\u8e2a<\/li>\n<li data-source-line=\"33-33\"><strong>\u5e7f\u544a\u7cfb\u5217\u6392\u9664<\/strong>\uff1a\u5f52\u56e0\u6570\u636e\u4e2d\u7f3a\u5c11\u7279\u5b9a\u5e7f\u544a\u7cfb\u5217<\/li>\n<li data-source-line=\"34-35\"><strong>\u8de8\u8bbe\u5907\u65ad\u5f00\u8fde\u63a5<\/strong>\uff1a\u65e0\u6cd5\u8de8\u8bbe\u5907\u8bc6\u522b\u540c\u4e00\u4e2a\u7528\u6237<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A\" tabindex=\"-1\" data-source-line=\"36-36\"><span class=\"ez-toc-section\" id=\"Real_Impact\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u7535\u5546\u516c\u53f8\u4e3a\u5176\u6570\u5b57\u5e7f\u544a\u5b9e\u65bd\u4e86\u5f52\u56e0\u8ddf\u8e2a\uff0c\u4f46\u5374\u5ffd\u7565\u4e86\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u3002\u7ed3\u679c\uff0c\u7535\u5b50\u90ae\u4ef6\u867d\u7136\u5b9e\u9645\u5e26\u6765\u4e86 35% \u7684\u8f6c\u5316\uff0c\u5374\u4f3c\u4e4e\u8d21\u732e\u751a\u5fae\uff0c\u5bfc\u81f4\u5176\u9884\u7b97\u88ab\u5927\u5e45\u91cd\u65b0\u5206\u914d\uff0c\u504f\u79bb\u4e86\u5176\u539f\u672c\u6700\u9ad8\u6548\u7684\u8425\u9500\u6e20\u9053\u3002\n<h4 id=\"solution%3A\" tabindex=\"-1\" data-source-line=\"39-39\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u5b9e\u65bd\u5168\u9762\u7684\u8ddf\u8e2a\u8ba1\u5212\uff1a\n<ul data-source-line=\"41-46\">\n<li data-source-line=\"41-41\">\u5728\u6240\u6709\u6e20\u9053\u521b\u5efa\u6807\u51c6\u5316\u7684\u547d\u540d\u7ea6\u5b9a<\/li>\n<li data-source-line=\"42-42\">\u8bb0\u5f55\u6240\u6709\u5fc5\u9700\u7684\u8ddf\u8e2a\u53c2\u6570<\/li>\n<li data-source-line=\"43-43\">\u5efa\u7acb\u5b9e\u65bd\u9a8c\u8bc1\u6d41\u7a0b<\/li>\n<li data-source-line=\"44-44\">\u5305\u62ec\u5b9a\u671f\u5ba1\u6838\u4ee5\u786e\u5b9a\u8ddf\u8e2a\u5dee\u8ddd<\/li>\n<li data-source-line=\"45-46\">\u5c3d\u53ef\u80fd\u5229\u7528\u4e00\u81f4\u7684\u5ba2\u6237\u8bc6\u522b<\/li>\n<\/ul>\n\u5b9e\u65bd\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e8%b7%a8%e6%b8%a0%e9%81%93%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%89%93%e7%a0%b4%e6%95%b0%e6%8d%ae%e5%ad%a4%e5%b2%9b\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8de8\u6e20\u9053\u8425\u9500\u5f52\u56e0<\/a>\u00a0\u5e94\u7279\u522b\u6ce8\u610f\u786e\u4fdd\u6240\u6709\u6e20\u9053\u7684\u8ddf\u8e2a\u6807\u51c6\u4e00\u81f4\u3002\n<h3 id=\"mistake-%232%3A-incorrect-attribution-window-settings\" tabindex=\"-1\" data-source-line=\"49-49\"><span class=\"ez-toc-section\" id=\"Mistake_2_Incorrect_Attribution_Window_Settings\"><\/span>\u9519\u8bef #2\uff1a\u5f52\u56e0\u7a97\u53e3\u8bbe\u7f6e\u4e0d\u6b63\u786e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5f52\u56e0\u7a97\u53e3\u5b9a\u4e49\u4e86\u89e6\u70b9\u5f71\u54cd\u8f6c\u5316\u7684\u65f6\u95f4\u8303\u56f4\u3002\u4e0d\u5408\u9002\u7684\u7a97\u53e3\u8bbe\u7f6e\u4f1a\u5bfc\u81f4\u4e25\u91cd\u7684\u6d4b\u91cf\u5931\u771f\u3002\n<h4 id=\"common-manifestations%3A-1\" tabindex=\"-1\" data-source-line=\"53-53\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-2\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"54-59\">\n<li data-source-line=\"54-54\"><strong>\u7a97\u6237\u592a\u77ed<\/strong>\uff1a\u5ffd\u89c6\u4e86\u6f0f\u6597\u4e0a\u5c42\u6d3b\u52a8\u7684\u5f71\u54cd<\/li>\n<li data-source-line=\"55-55\"><strong>\u7a97\u6237\u592a\u957f<\/strong>\uff1a\u8bb0\u5165\u4e0d\u76f8\u5173\u7684\u5386\u53f2\u63a5\u89e6\u70b9<\/li>\n<li data-source-line=\"56-56\"><strong>\u4e0d\u4e00\u81f4\u7684\u7a97\u53e3<\/strong>\uff1a\u4e0d\u540c\u6e20\u9053\u7684\u56de\u987e\u671f\u4e0d\u540c<\/li>\n<li data-source-line=\"57-57\"><strong>\u9759\u6001\u7a97\u53e3<\/strong>\uff1a\u672a\u80fd\u6839\u636e\u4ea7\u54c1\/\u9500\u552e\u5468\u671f\u8c03\u6574\u7a97\u53e3<\/li>\n<li data-source-line=\"58-59\"><strong>\u7a97\u53e3\u4e0d\u5339\u914d<\/strong>\uff1a\u5ba2\u6237\u65c5\u7a0b\u73b0\u5b9e\u4e0e\u5f52\u56e0\u8bbe\u7f6e\u4e4b\u95f4\u7684\u8131\u8282<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-1\" tabindex=\"-1\" data-source-line=\"60-60\"><span class=\"ez-toc-section\" id=\"Real_Impact-2\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6 B2B \u79d1\u6280\u516c\u53f8\u8bbe\u5b9a\u4e86 30 \u5929\u7684\u5f52\u56e0\u7a97\u53e3\uff0c\u5c3d\u7ba1\u5176\u5e73\u5747\u9500\u552e\u5468\u671f\u8d85\u8fc7 6 \u4e2a\u6708\u3002\u8fd9\u5bfc\u81f4\u4ed6\u4eec\u4e25\u91cd\u4f4e\u4f30\u4e86\u601d\u60f3\u9886\u5bfc\u529b\u5185\u5bb9\u548c\u5176\u4ed6\u5728\u8f6c\u5316\u524d\u5f88\u4e45\u5c31\u80fd\u5efa\u7acb\u5ba2\u6237\u5173\u7cfb\u7684\u8ba4\u77e5\u6d3b\u52a8\uff0c\u6700\u7ec8\u5bfc\u81f4\u4ed6\u4eec\u5728\u6f0f\u6597\u5e95\u90e8\u7684\u7b56\u7565\u4e0a\u6295\u5165\u8fc7\u591a\uff0c\u5bfc\u81f4\u9500\u552e\u6f0f\u6597\u751f\u6210\u7387\u4e0b\u964d\u3002\n<h4 id=\"solution%3A-1\" tabindex=\"-1\" data-source-line=\"63-63\"><span class=\"ez-toc-section\" id=\"Solution-2\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"64-69\">\n<li data-source-line=\"64-64\">\u5206\u6790\u5b9e\u9645\u7684\u5ba2\u6237\u65c5\u7a0b\u65f6\u95f4\u8303\u56f4\u4ee5\u8bbe\u7f6e\u5408\u9002\u7684\u7a97\u53e3<\/li>\n<li data-source-line=\"65-65\">\u5fc5\u8981\u65f6\u9488\u5bf9\u4e0d\u540c\u7684\u8f6c\u6362\u7c7b\u578b\u5b9e\u73b0\u4e0d\u540c\u7684\u7a97\u53e3<\/li>\n<li data-source-line=\"66-66\">\u6839\u636e\u6570\u636e\u6a21\u5f0f\u5b9a\u671f\u5ba1\u67e5\u548c\u8c03\u6574\u7a97\u53e3<\/li>\n<li data-source-line=\"67-67\">\u8003\u8651\u9002\u5e94\u4e0d\u540c\u5ba2\u6237\u7fa4\u7684\u52a8\u6001\u7a97\u53e3<\/li>\n<li data-source-line=\"68-69\">\u6d4b\u8bd5\u4e0d\u540c\u7a97\u53e3\u8bbe\u7f6e\u5bf9\u5f52\u56e0\u7ed3\u679c\u7684\u5f71\u54cd<\/li>\n<\/ul>\n<h3 id=\"mistake-%233%3A-broken-cross-device-and-cross-browser-tracking\" tabindex=\"-1\" data-source-line=\"70-70\"><span class=\"ez-toc-section\" id=\"Mistake_3_Broken_Cross-Device_and_Cross-Browser_Tracking\"><\/span>\u9519\u8bef #3\uff1a\u8de8\u8bbe\u5907\u548c\u8de8\u6d4f\u89c8\u5668\u8ddf\u8e2a\u529f\u80fd\u5931\u6548<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5f53\u987e\u5ba2\u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u5728\u8bbe\u5907\u548c\u6d4f\u89c8\u5668\u4e4b\u95f4\u79fb\u52a8\u65f6\uff0c\u4fdd\u6301\u4e00\u81f4\u7684\u8bc6\u522b\u53d8\u5f97\u5177\u6709\u6311\u6218\u6027\u3002\n<h4 id=\"common-manifestations%3A-2\" tabindex=\"-1\" data-source-line=\"74-74\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-3\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"75-80\">\n<li data-source-line=\"75-75\"><strong>\u5b64\u7acb\u7684\u8bbe\u5907\u65c5\u7a0b<\/strong>\uff1a\u79fb\u52a8\u7aef\u4e92\u52a8\u4e0e\u684c\u9762\u7aef\u8f6c\u5316\u8131\u8282<\/li>\n<li data-source-line=\"76-76\"><strong>\u91cd\u590d\u7684\u7528\u6237\u914d\u7f6e\u6587\u4ef6<\/strong>\uff1a\u540c\u4e00\u4f4d\u987e\u5ba2\u7b97\u591a\u4eba<\/li>\n<li data-source-line=\"77-77\"><strong>\u7834\u788e\u7684\u65c5\u7a0b<\/strong>\uff1a\u8de8\u8bbe\u5907\u5206\u6563\u7684\u5ba2\u6237\u8def\u5f84<\/li>\n<li data-source-line=\"78-78\"><strong>\u8fc7\u5ea6\u5f52\u56e0<\/strong>\uff1a\u591a\u53f0\u8bbe\u5907\u5b9e\u9645\u4e0a\u4e3a\u4e00\u4f4d\u5ba2\u6237\u63d0\u4f9b\u4fe1\u7528<\/li>\n<li data-source-line=\"79-80\"><strong>\u6d4f\u89c8\u5668\u9694\u79bb<\/strong>\uff1a\u4e0d\u540c\u6d4f\u89c8\u5668\u4e2d\u7684\u4ea4\u4e92\u88ab\u89c6\u4e3a\u5355\u72ec\u7684\u7528\u6237<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-2\" tabindex=\"-1\" data-source-line=\"81-81\"><span class=\"ez-toc-section\" id=\"Real_Impact-3\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u96f6\u552e\u54c1\u724c\u7684\u5f52\u56e0\u7cfb\u7edf\u672a\u80fd\u5c06\u79fb\u52a8\u6d4f\u89c8\u4e0e\u684c\u9762\u8d2d\u4e70\u5173\u8054\u8d77\u6765\u3002\u79fb\u52a8\u5e7f\u544a\u7684\u6548\u679c\u4f3c\u4e4e\u4e0d\u4f73\uff0c\u8f6c\u5316\u7387\u4ec5\u4e3a 0.7%\uff0c\u800c\u5b9e\u9645\u4e0a\uff0c\u6709 28% \u7684\u5ba2\u6237\u5728\u684c\u9762\u4e0a\u8f6c\u5316\u4e4b\u524d\u5148\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u8fdb\u884c\u4e86\u641c\u7d22\u3002\u8fd9\u5bfc\u81f4\u79fb\u52a8\u5e7f\u544a\u6536\u5165\u5927\u5e45\u51cf\u5c11\uff0c\u800c\u8fd9\u5b9e\u9645\u4e0a\u5e26\u6765\u4e86\u53ef\u89c2\u7684\u6536\u5165\u3002\n<h4 id=\"solution%3A-2\" tabindex=\"-1\" data-source-line=\"84-84\"><span class=\"ez-toc-section\" id=\"Solution-3\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"85-90\">\n<li data-source-line=\"85-85\">\u5c3d\u53ef\u80fd\u901a\u8fc7\u7528\u6237\u8eab\u4efd\u9a8c\u8bc1\u5b9e\u73b0\u8de8\u8bbe\u5907\u8ddf\u8e2a<\/li>\n<li data-source-line=\"86-86\">\u90e8\u7f72\u6982\u7387\u5339\u914d\u6280\u672f\u6765\u8fde\u63a5\u53ef\u80fd\u76f8\u5173\u7684\u8bbe\u5907<\/li>\n<li data-source-line=\"87-87\">\u6fc0\u52b1\u5ba2\u6237\u8de8\u8bbe\u5907\u767b\u5f55<\/li>\n<li data-source-line=\"88-88\">\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u6216\u7535\u8bdd\u53f7\u7801\u7b49\u6301\u4e45\u6807\u8bc6\u7b26\u4f5c\u4e3a\u8fde\u63a5\u5668<\/li>\n<li data-source-line=\"89-90\">\u8c03\u6574\u5f52\u56e0\u6a21\u578b\u4ee5\u8003\u8651\u5df2\u77e5\u7684\u8de8\u8bbe\u5907\u884c\u4e3a\u6a21\u5f0f<\/li>\n<\/ul>\n<h3 id=\"mistake-%234%3A-failure-to-account-for-data-privacy-changes\" tabindex=\"-1\" data-source-line=\"91-91\"><span class=\"ez-toc-section\" id=\"Mistake_4_Failure_to_Account_for_Data_Privacy_Changes\"><\/span>\u9519\u8bef #4\uff1a\u672a\u80fd\u8003\u8651\u5230\u6570\u636e\u9690\u79c1\u53d8\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u6700\u8fd1\u7684\u9690\u79c1\u6cd5\u89c4\u548c\u6d4f\u89c8\u5668\u53d8\u5316\u5bf9\u5f52\u56e0\u529f\u80fd\u4ea7\u751f\u4e86\u91cd\u5927\u5f71\u54cd\uff0c\u4f46\u8bb8\u591a\u7ec4\u7ec7\u5c1a\u672a\u8c03\u6574\u5176\u65b9\u6cd5\u3002\n<h4 id=\"common-manifestations%3A-3\" tabindex=\"-1\" data-source-line=\"95-95\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-4\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"96-101\">\n<li data-source-line=\"96-96\"><strong>\u4f9d\u8d56 Cookie \u7684\u6a21\u578b<\/strong>\uff1a\u7ee7\u7eed\u4f9d\u8d56\u7b2c\u4e09\u65b9 Cookie<\/li>\n<li data-source-line=\"97-97\"><strong>ITP\u5931\u660e<\/strong>\uff1a\u672a\u80fd\u89e3\u51b3 Safari \u7684\u667a\u80fd\u8ddf\u8e2a\u9884\u9632\u95ee\u9898<\/li>\n<li data-source-line=\"98-98\"><strong>\u7f3a\u5c11\u540c\u610f\u7ba1\u7406<\/strong>\uff1a\u672a\u5c06\u9690\u79c1\u9009\u62e9\u7eb3\u5165\u5f52\u56e0<\/li>\n<li data-source-line=\"99-99\"><strong>\u672a\u89e3\u51b3\u7684\u5dee\u8ddd<\/strong>\uff1a\u8ffd\u8e2a\u76f2\u70b9\u65e5\u76ca\u589e\u591a\uff0c\u5c1a\u65e0\u89e3\u51b3\u65b9\u6848<\/li>\n<li data-source-line=\"100-101\"><strong>\u9690\u79c1\u4fb5\u72af\u98ce\u9669<\/strong>\uff1a\u4e0d\u7b26\u5408\u89c4\u5b9a\u7684\u5f52\u56e0\u5b9e\u8df5<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-3\" tabindex=\"-1\" data-source-line=\"102-102\"><span class=\"ez-toc-section\" id=\"Real_Impact-4\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u54c1\u724c\u7ee7\u7eed\u4f7f\u7528\u4e25\u91cd\u4f9d\u8d56\u7b2c\u4e09\u65b9 Cookie \u7684\u5f52\u56e0\u6a21\u578b\uff0c\u800c\u6ca1\u6709\u9002\u5e94 Apple \u7684\u9690\u79c1\u53d8\u66f4\u3002\u516d\u4e2a\u6708\u5185\uff0c\u7531\u4e8e iPhone \u7528\u6237\u53d8\u5f97\u65e0\u6cd5\u8ffd\u8e2a\uff0c\u4ed6\u4eec\u5931\u53bb\u4e86\u5bf9\u5ba2\u6237\u65c5\u7a0b 40% \u7684\u53ef\u89c1\u6027\uff0c\u5bfc\u81f4\u8425\u9500\u6548\u679c\u5f52\u56e0\u4e25\u91cd\u9519\u8bef\uff0c\u8425\u9500\u6d3b\u52a8\u6548\u679c\u4e0b\u964d\u3002\n<h4 id=\"solution%3A-3\" tabindex=\"-1\" data-source-line=\"105-105\"><span class=\"ez-toc-section\" id=\"Solution-4\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"106-111\">\n<li data-source-line=\"106-106\">\u5b9e\u65bd\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565\uff0c\u51cf\u5c11\u5bf9\u7b2c\u4e09\u65b9\u8ddf\u8e2a\u7684\u4f9d\u8d56<\/li>\n<li data-source-line=\"107-107\">\u5728\u9002\u5f53\u7684\u60c5\u51b5\u4e0b\u91c7\u7528\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\uff0c\u4ee5\u51cf\u5c11\u5ba2\u6237\u7aef\u9650\u5236<\/li>\n<li data-source-line=\"108-108\">\u90e8\u7f72\u5efa\u6a21\u6280\u672f\u6765\u586b\u8865\u65e0\u6cd5\u76f4\u63a5\u8ddf\u8e2a\u7684\u6d4b\u91cf\u7a7a\u767d<\/li>\n<li data-source-line=\"109-109\">\u5c06\u540c\u610f\u7ba1\u7406\u76f4\u63a5\u4e0e\u5f52\u56e0\u7cfb\u7edf\u96c6\u6210<\/li>\n<li data-source-line=\"110-111\">\u5236\u5b9a\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u5f52\u56e0\u65b9\u6cd5\uff0c\u5177\u4f53\u5982\u4e0b\uff1a\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e5%90%8e-cookie-%e6%97%b6%e4%bb%a3%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%96%b0%e7%ad%96%e7%95%a5-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u540e Cookie \u65f6\u4ee3\u7684\u8425\u9500\u5f52\u56e0<\/a><\/li>\n<\/ul>\n<h2 id=\"model-selection-and-configuration-mistakes\" tabindex=\"-1\" data-source-line=\"112-112\"><span class=\"ez-toc-section\" id=\"Model_Selection_and_Configuration_Mistakes\"><\/span>\u6a21\u578b\u9009\u62e9\u548c\u914d\u7f6e\u9519\u8bef<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u9664\u4e86\u6280\u672f\u5b9e\u65bd\u4e4b\u5916\uff0c\u7ec4\u7ec7\u5728\u9009\u62e9\u548c\u914d\u7f6e\u5f52\u56e0\u6a21\u578b\u65f6\u7ecf\u5e38\u4f1a\u72af\u4e25\u91cd\u9519\u8bef\u3002\n<h3 id=\"mistake-%235%3A-defaulting-to-last-click-attribution\" tabindex=\"-1\" data-source-line=\"116-116\"><span class=\"ez-toc-section\" id=\"Mistake_5_Defaulting_to_Last-Click_Attribution\"><\/span>\u9519\u8bef #5\uff1a\u9ed8\u8ba4\u91c7\u7528\u6700\u540e\u70b9\u51fb\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5c3d\u7ba1\u4eba\u4eec\u666e\u904d\u8ba4\u8bc6\u5230\u5b83\u7684\u5c40\u9650\u6027\uff0c\u4f46\u8bb8\u591a\u7ec4\u7ec7\u4ecd\u7136\u4e3b\u8981\u4f9d\u8d56\u4e8e\u6700\u540e\u70b9\u51fb\u5f52\u56e0\u6a21\u578b\u3002\n<h4 id=\"common-manifestations%3A-4\" tabindex=\"-1\" data-source-line=\"120-120\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-5\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"121-126\">\n<li data-source-line=\"121-121\"><strong>\u5e95\u90e8\u6f0f\u6597\u504f\u89c1<\/strong>\uff1a\u9ad8\u4f30\u8f6c\u5316\u524d\u51fa\u73b0\u7684\u6e20\u9053<\/li>\n<li data-source-line=\"122-122\"><strong>\u641c\u7d22\u504f\u8892<\/strong>: \u7ed9\u4e88\u641c\u7d22\u5f15\u64ce\u8fc7\u591a\u7684\u4fe1\u4efb<\/li>\n<li data-source-line=\"123-123\"><strong>\u8ba4\u77e5\u6e20\u9053\u88ab\u4f4e\u4f30<\/strong>\uff1a\u672a\u80fd\u8ba4\u53ef\u6f0f\u6597\u9876\u7aef\u7684\u6d3b\u52a8<\/li>\n<li data-source-line=\"124-124\"><strong>\u6e20\u9053\u8695\u98df<\/strong>: \u62a2\u593a\u4ed6\u4eba\u8d21\u732e\u7684\u6e20\u9053<\/li>\n<li data-source-line=\"125-126\"><strong>\u9884\u7b97\u5206\u914d\u4e0d\u5f53<\/strong>\uff1a\u5728\u6700\u540e\u63a5\u89e6\u6e20\u9053\u4e0a\u6295\u5165\u8fc7\u591a<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-4\" tabindex=\"-1\" data-source-line=\"127-127\"><span class=\"ez-toc-section\" id=\"Real_Impact-5\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u91d1\u878d\u670d\u52a1\u516c\u53f8\u5b8c\u5168\u4f9d\u8d56\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\uff0c\u5bfc\u81f4 62% \u7684\u8f6c\u5316\u529f\u52b3\u90fd\u5f52\u529f\u4e8e\u54c1\u724c\u641c\u7d22\u3002\u8fd9\u5bfc\u81f4\u4ed6\u4eec\u5927\u5e45\u589e\u52a0\u641c\u7d22\u652f\u51fa\uff0c\u540c\u65f6\u524a\u51cf\u4e86\u5c55\u793a\u5e7f\u544a\u548c\u89c6\u9891\u5e7f\u544a\u9884\u7b97\u3002\u4e09\u4e2a\u6708\u5185\uff0c\u7531\u4e8e\u4ed6\u4eec\u65e0\u610f\u4e2d\u51cf\u5c11\u4e86\u6700\u521d\u63a8\u52a8\u54c1\u724c\u641c\u7d22\u7684\u9700\u6c42\u751f\u6210\u6d3b\u52a8\uff0c\u6574\u4f53\u8f6c\u5316\u91cf\u4e0b\u964d\u4e86 23%\u3002\n<h4 id=\"solution%3A-4\" tabindex=\"-1\" data-source-line=\"130-130\"><span class=\"ez-toc-section\" id=\"Solution-5\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"131-136\">\n<li data-source-line=\"131-131\">\u5b9e\u65bd\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\u6a21\u578b\uff0c\u5c06\u6240\u6709\u6709\u5f71\u54cd\u529b\u7684\u63a5\u89e6\u70b9\u5f52\u56e0\u4e8e\u6a21\u578b<\/li>\n<li data-source-line=\"132-132\">\u6bd4\u8f83\u591a\u4e2a\u6a21\u578b\u7684\u5f52\u56e0\u4ee5\u4e86\u89e3\u4e0d\u540c\u7684\u89c2\u70b9<\/li>\n<li data-source-line=\"133-133\">\u4f7f\u7528\u589e\u91cf\u6d4b\u8bd5\u6765\u9a8c\u8bc1\u5404\u79cd\u6e20\u9053\u7684\u771f\u6b63\u5f71\u54cd<\/li>\n<li data-source-line=\"134-134\">\u5982\u679c\u65e0\u6cd5\u5b9e\u73b0\u5b8c\u5168\u591a\u70b9\u89e6\u63a7\uff0c\u8bf7\u8003\u8651\u57fa\u4e8e\u4f4d\u7f6e\u7684\u6a21\u578b\uff08\u5982 U \u5f62\uff09\u4f5c\u4e3a\u4e2d\u95f4\u65b9\u6848<\/li>\n<li data-source-line=\"135-136\">\u5411\u5229\u76ca\u76f8\u5173\u8005\u8bb2\u89e3\u201c\u6700\u540e\u70b9\u51fb\u201d\u65b9\u6cd5\u7684\u5c40\u9650\u6027<\/li>\n<\/ul>\n\u6982\u8ff0\u7684\u4e0d\u540c\u5f52\u56e0\u6a21\u578b\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e5%a4%9a%e7%82%b9%e8%a7%a6%e6%8e%a7%e5%bd%92%e5%9b%a0%e7%90%86%e8%a7%a3%e5%ae%8c%e6%95%b4%e7%9a%84%e5%ae%a2%e6%88%b7%e6%97%85%e7%a8%8b\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\uff1a\u4e86\u89e3\u5b8c\u6574\u7684\u5ba2\u6237\u65c5\u7a0b<\/a>\u00a0\u63d0\u4f9b\u66ff\u4ee3\u65b9\u6848\u6765\u514b\u670d\u6700\u540e\u70b9\u51fb\u7684\u9650\u5236\u3002\n<h3 id=\"mistake-%236%3A-using-the-wrong-attribution-model-for-your-business\" tabindex=\"-1\" data-source-line=\"139-139\"><span class=\"ez-toc-section\" id=\"Mistake_6_Using_the_Wrong_Attribution_Model_for_Your_Business\"><\/span>\u9519\u8bef #6\uff1a\u4e3a\u4f60\u7684\u4e1a\u52a1\u4f7f\u7528\u9519\u8bef\u7684\u5f52\u56e0\u6a21\u578b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5373\u4f7f\u8d85\u8d8a\u4e86\u6700\u540e\u70b9\u51fb\uff0c\u8bb8\u591a\u7ec4\u7ec7\u9009\u62e9\u7684\u5f52\u56e0\u6a21\u578b\u4ecd\u7136\u4e0d\u7b26\u5408\u5176\u7279\u5b9a\u7684\u4e1a\u52a1\u9700\u6c42\u3002\n<h4 id=\"common-manifestations%3A-5\" tabindex=\"-1\" data-source-line=\"143-143\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-6\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"144-149\">\n<li data-source-line=\"144-144\"><strong>\u4e00\u5200\u5207\u7684\u65b9\u6cd5<\/strong>\uff1a\u65e0\u8bba\u4e1a\u52a1\u73af\u5883\u5982\u4f55\uff0c\u90fd\u4f7f\u7528\u76f8\u540c\u7684\u6a21\u578b<\/li>\n<li data-source-line=\"145-145\"><strong>\u8fc7\u4e8e\u7b80\u5355\u7684\u6a21\u578b<\/strong>\uff1a\u4f7f\u7528\u57fa\u672c\u6a21\u578b\u6765\u5904\u7406\u590d\u6742\u7684\u5ba2\u6237\u65c5\u7a0b<\/li>\n<li data-source-line=\"146-146\"><strong>\u8fc7\u4e8e\u590d\u6742\u7684\u6a21\u578b<\/strong>\uff1a\u5728\u6ca1\u6709\u5fc5\u8981\u6570\u636e\u7684\u60c5\u51b5\u4e0b\u5b9e\u73b0\u590d\u6742\u7684\u6a21\u578b<\/li>\n<li data-source-line=\"147-147\"><strong>\u6a21\u578b\u4e0d\u5339\u914d<\/strong>\uff1a\u5f52\u56e0\u65b9\u6cd5\u65e0\u6cd5\u53cd\u6620\u5ba2\u6237\u5b9e\u9645\u8d2d\u4e70\u60c5\u51b5<\/li>\n<li data-source-line=\"148-149\"><strong>\u9759\u6001\u6a21\u578b\u9009\u62e9<\/strong>\uff1a\u672a\u80fd\u968f\u7740\u5546\u4e1a\u73af\u5883\u7684\u53d8\u5316\u800c\u53d1\u5c55\u6a21\u5f0f<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-5\" tabindex=\"-1\" data-source-line=\"150-150\"><span class=\"ez-toc-section\" id=\"Real_Impact-6\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u8ba2\u9605\u8f6f\u4ef6\u516c\u53f8\u5b9e\u65bd\u4e86\u9996\u6b21\u63a5\u89e6\u5f52\u56e0\u6a21\u578b\uff0c\u5176\u7406\u5ff5\u662f\u8bc6\u522b\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u6765\u6e90\u81f3\u5173\u91cd\u8981\u3002\u7136\u800c\uff0c\u4ed6\u4eec\u7684\u5178\u578b\u5ba2\u6237\u5728\u8f6c\u5316\u524d\u4f1a\u4e0e 8 \u4e2a\u4ee5\u4e0a\u7684\u8425\u9500\u63a5\u89e6\u70b9\u4e92\u52a8\uff0c\u800c\u9996\u6b21\u63a5\u89e6\u4e0e\u6700\u7ec8\u8f6c\u5316\u51e0\u4e4e\u6ca1\u6709\u5173\u8054\u3002\u8fd9\u5bfc\u81f4\u4ed6\u4eec\u5728\u90a3\u4e9b\u4ea7\u751f\u5927\u91cf\u4f4e\u8d28\u91cf\u6f5c\u5728\u5ba2\u6237\u7684\u6e20\u9053\u4e0a\u6295\u5165\u5de8\u8d44\uff0c\u800c\u4e0d\u662f\u5728\u90a3\u4e9b\u771f\u6b63\u63a8\u52a8\u8ba2\u9605\u7684\u6e20\u9053\u4e0a\u3002\n<h4 id=\"solution%3A-5\" tabindex=\"-1\" data-source-line=\"153-153\"><span class=\"ez-toc-section\" id=\"Solution-6\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"154-159\">\n<li data-source-line=\"154-154\">\u6839\u636e\u60a8\u7684\u5177\u4f53\u4e1a\u52a1\u6a21\u5f0f\u548c\u5ba2\u6237\u65c5\u7a0b\u9009\u62e9\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"155-155\">\u9488\u5bf9\u4e0d\u540c\u7684\u4ea7\u54c1\u6216\u5ba2\u6237\u7fa4\u8003\u8651\u4e0d\u540c\u7684\u6a21\u578b<\/li>\n<li data-source-line=\"156-156\">\u5b9e\u65bd\u6d4b\u8bd5\u4ee5\u9a8c\u8bc1\u54ea\u4e9b\u6a21\u578b\u6700\u51c6\u786e\u5730\u9884\u6d4b\u5b9e\u9645\u6027\u80fd<\/li>\n<li data-source-line=\"157-157\">\u968f\u7740\u4e1a\u52a1\u6761\u4ef6\u7684\u53d1\u5c55\uff0c\u5b9a\u671f\u5ba1\u67e5\u6a21\u578b\u7684\u9002\u7528\u6027<\/li>\n<li data-source-line=\"158-159\">\u8003\u8651\u590d\u6742\u65c5\u7a0b\u7684\u5b9a\u5236\u6216\u7b97\u6cd5\u6a21\u578b<\/li>\n<\/ul>\n\u5bf9\u4e8e\u5177\u6709\u72ec\u7279\u5f52\u56e0\u8981\u6c42\u7684 B2B \u7ec4\u7ec7\uff0c\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0-b2b-%e7%8b%ac%e7%89%b9%e6%8c%91%e6%88%98%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B \u8425\u9500\u5f52\u56e0<\/a>\u00a0\u53ef\u4ee5\u63d0\u4f9b\u66f4\u5408\u9002\u7684\u6a21\u578b\u3002\n<h3 id=\"mistake-%237%3A-ignoring-online-to-offline-connections\" tabindex=\"-1\" data-source-line=\"162-162\"><span class=\"ez-toc-section\" id=\"Mistake_7_Ignoring_Online-to-Offline_Connections\"><\/span>\u9519\u8bef #7\uff1a\u5ffd\u7565\u7ebf\u4e0a\u7ebf\u4e0b\u8fde\u63a5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8bb8\u591a\u4f01\u4e1a\u901a\u8fc7\u7ebf\u4e0a\u8425\u9500\u521b\u9020\u4e86\u5de8\u5927\u7684\u7ebf\u4e0b\u4ef7\u503c\uff0c\u4f46\u5374\u672a\u80fd\u5c06\u8fd9\u4e9b\u6d3b\u52a8\u4e0e\u5176\u5f52\u56e0\u6a21\u578b\u8054\u7cfb\u8d77\u6765\u3002\n<h4 id=\"common-manifestations%3A-6\" tabindex=\"-1\" data-source-line=\"166-166\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-7\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"167-172\">\n<li data-source-line=\"167-167\"><strong>\u4ec5\u6570\u5b57\u7248\u89c6\u56fe<\/strong>\uff1a\u5f52\u56e0\u4ec5\u9650\u4e8e\u7ebf\u4e0a\u8f6c\u5316\uff0c\u5c3d\u7ba1\u5b58\u5728\u7ebf\u4e0b\u4e1a\u52a1<\/li>\n<li data-source-line=\"168-168\"><strong>\u6e20\u9053\u88ab\u4f4e\u4f30<\/strong>\uff1a\u63a8\u52a8\u5546\u5e97\u8bbf\u95ee\u91cf\u6216\u7535\u8bdd\u91cf\u7684\u6570\u5b57\u6e20\u9053\u88ab\u4f4e\u4f30<\/li>\n<li data-source-line=\"169-169\"><strong>\u9519\u4f4d\u7684\u4f18\u5316<\/strong>\uff1a\u4ec5\u9488\u5bf9\u5728\u7ebf\u8f6c\u5316\u8fdb\u884c\u4f18\u5316\u7684\u5728\u7ebf\u5e7f\u544a\u7cfb\u5217<\/li>\n<li data-source-line=\"170-170\"><strong>\u4e0d\u5b8c\u6574\u7684\u65c5\u7a0b\u56fe<\/strong>\uff1a\u5f52\u56e0\u4e2d\u5ffd\u7565\u4e86\u7ebf\u4e0b\u7ed3\u675f\u7684\u5ba2\u6237\u65c5\u7a0b<\/li>\n<li data-source-line=\"171-172\"><strong>\u5b64\u7acb\u7684\u6d4b\u91cf<\/strong>\uff1a\u7ebf\u4e0a\u7ebf\u4e0b\u6d3b\u52a8\u72ec\u7acb\u8ffd\u8e2a\u7cfb\u7edf<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-6\" tabindex=\"-1\" data-source-line=\"173-173\"><span class=\"ez-toc-section\" id=\"Real_Impact-7\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u62e5\u6709500\u591a\u5bb6\u95e8\u5e97\u7684\u5168\u56fd\u6027\u96f6\u552e\u5546\uff0c\u4ec5\u6839\u636e\u7535\u5546\u4ea4\u6613\u91cf\u6765\u8bc4\u4f30\u5176\u6570\u5b57\u8425\u9500\uff0c\u800c\u7535\u5546\u4ea4\u6613\u91cf\u4ec5\u5360\u5176\u603b\u6536\u5165\u768415%\u3002\u4ed6\u4eec\u7684\u5f52\u56e0\u7cfb\u7edf\u5b8c\u5168\u5ffd\u7565\u4e86\u6570\u5b57\u5e7f\u544a\u5bf9\u95e8\u5e97\u5ba2\u6d41\u91cf\u7684\u5f71\u54cd\u3002\u6700\u7ec8\uff0c\u4ed6\u4eec\u5b9e\u65bd\u4e86\u9002\u5f53\u7684\u7ebf\u4e0a\u7ebf\u4e0b\u8ffd\u8e2a\u540e\u53d1\u73b0\uff0c\u79fb\u52a8\u641c\u7d22\u5e7f\u544a\u901a\u8fc7\u95e8\u5e97\u5ba2\u6d41\u91cf\u5e26\u6765\u7684\u6536\u5165\u6bd4\u76f4\u63a5\u7535\u5546\u6e20\u9053\u9ad8\u51fa3.4\u500d\uff0c\u8fd9\u5f7b\u5e95\u6539\u53d8\u4e86\u4ed6\u4eec\u7684\u6570\u5b57\u6218\u7565\u3002\n<h4 id=\"solution%3A-6\" tabindex=\"-1\" data-source-line=\"176-176\"><span class=\"ez-toc-section\" id=\"Solution-7\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"177-182\">\n<li data-source-line=\"177-177\">\u5b9e\u65bd\u8ddf\u8e2a\u673a\u5236\uff0c\u5c06\u7ebf\u4e0a\u8425\u9500\u4e0e\u7ebf\u4e0b\u884c\u52a8\u8fde\u63a5\u8d77\u6765<\/li>\n<li data-source-line=\"178-178\">\u5229\u7528\u4f4d\u7f6e\u5206\u6790\u3001\u4e8c\u7ef4\u7801\u548c\u72ec\u7279\u7684\u4fc3\u9500\u4ee3\u7801\u7b49\u6280\u672f<\/li>\n<li data-source-line=\"179-179\">\u521b\u5efa\u4e13\u7528\u7740\u9646\u9875\u4ee5\u8fdb\u884c\u79bb\u7ebf\u8f6c\u5316\u8ddf\u8e2a<\/li>\n<li data-source-line=\"180-180\">\u90e8\u7f72\u547c\u53eb\u8ddf\u8e2a\u89e3\u51b3\u65b9\u6848\u6765\u8861\u91cf\u7535\u8bdd\u8f6c\u6362\u7387<\/li>\n<li data-source-line=\"181-182\">\u901a\u8fc7\u63cf\u8ff0\u7684\u65b9\u6cd5\u6574\u5408\u5728\u7ebf\u548c\u79bb\u7ebf\u6570\u636e\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e5%a6%82%e4%bd%95%e8%a1%a1%e9%87%8f%e7%ba%bf%e4%b8%8a%e7%ba%bf%e4%b8%8b%e6%b8%a0%e9%81%93%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u8861\u91cf\u7ebf\u4e0a\u7ebf\u4e0b\u6e20\u9053\u7684\u8425\u9500\u5f52\u56e0<\/a><\/li>\n<\/ul>\n<h3 id=\"mistake-%238%3A-not-accounting-for-incrementality\" tabindex=\"-1\" data-source-line=\"183-183\"><span class=\"ez-toc-section\" id=\"Mistake_8_Not_Accounting_for_Incrementality\"><\/span>\u9519\u8bef #8\uff1a\u6ca1\u6709\u8003\u8651\u589e\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8bb8\u591a\u5f52\u56e0\u6a21\u578b\u6839\u636e\u63a5\u89e6\u70b9\u7684\u5b58\u5728\u6765\u5206\u914d\u4fe1\u7528\uff0c\u800c\u4e0d\u786e\u5b9a\u8fd9\u4e9b\u63a5\u89e6\u70b9\u662f\u5426\u771f\u6b63\u6539\u53d8\u4e86\u5ba2\u6237\u884c\u4e3a\u3002\n<h4 id=\"common-manifestations%3A-7\" tabindex=\"-1\" data-source-line=\"187-187\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-8\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"188-193\">\n<li data-source-line=\"188-188\"><strong>\u5173\u8054\u6df7\u6dc6<\/strong>\uff1a\u5047\u8bbe\u76f8\u5173\u6027\u7b49\u4e8e\u5f52\u56e0\u4e2d\u7684\u56e0\u679c\u5173\u7cfb<\/li>\n<li data-source-line=\"189-189\"><strong>\u91cd\u65b0\u5b9a\u4f4d\u9ad8\u4f30<\/strong>\uff1a\u8fc7\u5ea6\u91cd\u89c6\u5bf9\u5df2\u53c2\u4e0e\u7528\u6237\u7684\u91cd\u65b0\u5b9a\u4f4d<\/li>\n<li data-source-line=\"190-190\"><strong>\u57fa\u7ebf\u76f2\u6cd5<\/strong>\uff1a\u4e0d\u8003\u8651\u65e0\u8bba\u5982\u4f55\u90fd\u4f1a\u53d1\u751f\u7684\u8f6c\u5316<\/li>\n<li data-source-line=\"191-191\"><strong>\u534f\u52a9\u901a\u8d27\u81a8\u80c0<\/strong>\uff1a\u8bb0\u5165\u5b9e\u9645\u4e0a\u5e76\u672a\u5f71\u54cd\u7ed3\u679c\u7684\u201c\u52a9\u653b\u201d<\/li>\n<li data-source-line=\"192-193\"><strong>\u6e20\u9053\u9519\u89c9<\/strong>\uff1a\u6e20\u9053\u56e0\u4e0d\u76f8\u5173\u7684\u5ba2\u6237\u884c\u4e3a\u800c\u83b7\u5f97\u8d5e\u8a89<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-7\" tabindex=\"-1\" data-source-line=\"194-194\"><span class=\"ez-toc-section\" id=\"Real_Impact-8\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u7535\u5546\u54c1\u724c\u7684\u5f52\u56e0\u7cfb\u7edf\u663e\u793a\uff0c\u5176\u518d\u8425\u9500\u6d3b\u52a8\u5b9e\u73b0\u4e86 12 \u500d\u7684 ROAS\uff0c\u8fdc\u8d85\u5176\u4ed6\u6240\u6709\u6e20\u9053\u3002\u4ed6\u4eec\u5c06 40% \u7684\u9884\u7b97\u8f6c\u79fb\u5230\u518d\u8425\u9500\uff0c\u7ed3\u679c\u5374\u53d1\u73b0\u6574\u4f53\u9500\u552e\u989d\u5927\u5e45\u4e0b\u964d\u3002\u6700\u7ec8\u5b9e\u65bd\u589e\u91cf\u6d4b\u8bd5\u540e\uff0c\u4ed6\u4eec\u53d1\u73b0 83% \u7684\u518d\u8425\u9500\u8f6c\u5316\u65e0\u8bba\u5982\u4f55\u90fd\u4f1a\u53d1\u751f\uff0c\u56e0\u6b64\u5b9e\u9645\u589e\u91cf ROAS \u4ec5\u4e3a 2.1 \u500d\u3002\n<h4 id=\"solution%3A-7\" tabindex=\"-1\" data-source-line=\"197-197\"><span class=\"ez-toc-section\" id=\"Solution-8\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"198-203\">\n<li data-source-line=\"198-198\">\u5b9e\u65bd\u53d7\u63a7\u5b9e\u9a8c\u6765\u8861\u91cf\u771f\u6b63\u7684\u589e\u91cf\u5f71\u54cd<\/li>\n<li data-source-line=\"199-199\">\u4f7f\u7528\u4fdd\u7559\u6d4b\u8bd5\u786e\u5b9a\u57fa\u7ebf\u8f6c\u5316\u7387<\/li>\n<li data-source-line=\"200-200\">\u5c06\u589e\u91cf\u56e0\u7d20\u5e94\u7528\u4e8e\u539f\u59cb\u5f52\u56e0\u6570\u5b57<\/li>\n<li data-source-line=\"201-201\">\u90e8\u7f72 PSA\uff08\u516c\u5171\u670d\u52a1\u516c\u544a\uff09\u6d4b\u8bd5\u7b49\u5148\u8fdb\u6280\u672f<\/li>\n<li data-source-line=\"202-203\">\u8003\u8651\u8d85\u8d8a\u57fa\u4e8e\u76f8\u5173\u6027\u5f52\u56e0\u7684\u56e0\u679c\u6a21\u578b<\/li>\n<\/ul>\n<h2 id=\"data-analysis-and-interpretation-mistakes\" tabindex=\"-1\" data-source-line=\"204-204\"><span class=\"ez-toc-section\" id=\"Data_Analysis_and_Interpretation_Mistakes\"><\/span>\u6570\u636e\u5206\u6790\u548c\u89e3\u91ca\u9519\u8bef<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5373\u4f7f\u6709\u6b63\u786e\u7684\u5b9e\u65bd\u548c\u6a21\u578b\uff0c\u5f53\u6570\u636e\u88ab\u8bef\u89e3\u6216\u672a\u8f6c\u5316\u4e3a\u884c\u52a8\u65f6\uff0c\u5f52\u56e0\u4e5f\u4f1a\u5931\u8d25\u3002\n<h3 id=\"mistake-%239%3A-confusing-channels-and-tactics-within-channels\" tabindex=\"-1\" data-source-line=\"208-208\"><span class=\"ez-toc-section\" id=\"Mistake_9_Confusing_Channels_and_Tactics_Within_Channels\"><\/span>\u9519\u8bef #9\uff1a\u6df7\u6dc6\u6e20\u9053\u548c\u6e20\u9053\u5185\u7684\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u7ec4\u7ec7\u901a\u5e38\u6839\u636e\u6e20\u9053\u5185\u7279\u5b9a\u7b56\u7565\u7684\u8868\u73b0\u6765\u5bf9\u6574\u4e2a\u6e20\u9053\u505a\u51fa\u51b3\u7b56\u3002\n<h4 id=\"common-manifestations%3A-8\" tabindex=\"-1\" data-source-line=\"212-212\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-9\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"213-218\">\n<li data-source-line=\"213-213\"><strong>\u6e20\u9053\u6982\u62ec<\/strong>\uff1a\u901a\u8fc7\u5355\u4e2a\u5e7f\u544a\u7cfb\u5217\u7684\u8868\u73b0\u6765\u8bc4\u5224\u6574\u4e2a\u6e20\u9053<\/li>\n<li data-source-line=\"214-214\"><strong>\u683c\u5f0f\u6df7\u4e71<\/strong>\uff1a\u6df7\u5408\u683c\u5f0f\u6709\u6548\u6027\u4e0e\u6e20\u9053\u6709\u6548\u6027<\/li>\n<li data-source-line=\"215-215\"><strong>\u6218\u672f\u9519\u8bef\u5f52\u56e0<\/strong>\uff1a\u5c06\u6218\u672f\u5931\u8d25\u5f52\u548e\u4e8e\u6e20\u9053\u5f31\u70b9<\/li>\n<li data-source-line=\"216-216\"><strong>\u521b\u9020\u6027\u76f2\u70b9<\/strong>\uff1a\u5ffd\u89c6\u521b\u610f\u8d28\u91cf\u4f5c\u4e3a\u7ee9\u6548\u56e0\u7d20<\/li>\n<li data-source-line=\"217-218\"><strong>\u653e\u5f03\u6e20\u9053<\/strong>\uff1a\u653e\u5f03\u6e20\u9053\u800c\u4e0d\u662f\u4f18\u5316\u6e20\u9053<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-8\" tabindex=\"-1\" data-source-line=\"219-219\"><span class=\"ez-toc-section\" id=\"Real_Impact-9\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u5316\u5986\u54c1\u54c1\u724c\u7684Instagram\u8425\u9500\u6d3b\u52a8\u8bbe\u8ba1\u62d9\u52a3\uff0c\u6548\u679c\u6bd4\u9884\u671f\u4f4e70%\u3002\u4ed6\u4eec\u7684\u5f52\u56e0\u7cfb\u7edf\u6b63\u786e\u5730\u663e\u793a\u4e86\u8be5\u8425\u9500\u6d3b\u52a8\u7684\u7cdf\u7cd5\u8868\u73b0\uff0c\u4f46\u9886\u5bfc\u5c42\u8bef\u89e3\u4e86\u8fd9\u4e00\u70b9\uff0c\u8ba4\u4e3aInstagram\u4e0d\u9002\u5408\u6211\u4eec\uff0c\u4e8e\u662f\u5c06\u8be5\u6e20\u9053\u4ece\u8425\u9500\u7ec4\u5408\u4e2d\u5254\u9664\u3002\u516d\u4e2a\u6708\u540e\uff0c\u7ade\u4e89\u5bf9\u624b\u63a8\u51fa\u4e86\u4e00\u4e2a\u8bbe\u8ba1\u7cbe\u826f\u7684Instagram\u8425\u9500\u6d3b\u52a8\uff0c\u4ece\u8be5\u54c1\u724c\u624b\u4e2d\u593a\u53d6\u4e86\u76f8\u5f53\u5927\u7684\u5e02\u573a\u4efd\u989d\u3002\n<h4 id=\"solution%3A-8\" tabindex=\"-1\" data-source-line=\"222-222\"><span class=\"ez-toc-section\" id=\"Solution-9\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"223-228\">\n<li data-source-line=\"223-223\">\u5c06\u5f52\u56e0\u62a5\u544a\u6784\u5efa\u4e3a\u5355\u72ec\u7684\u6e20\u9053\u3001\u7b56\u7565\u548c\u521b\u610f\u8868\u73b0<\/li>\n<li data-source-line=\"224-224\">\u5b9e\u65bd\u591a\u5c42\u6b21\u5f52\u56e0\uff0c\u5728\u6e20\u9053\u3001\u8425\u9500\u6d3b\u52a8\u548c\u521b\u610f\u5c42\u9762\u8fdb\u884c\u8bc4\u4f30<\/li>\n<li data-source-line=\"225-225\">\u5728\u505a\u51fa\u6e20\u9053\u7ea7\u51b3\u7b56\u4e4b\u524d\uff0c\u5728\u6e20\u9053\u5185\u6d4b\u8bd5\u591a\u79cd\u65b9\u6cd5<\/li>\n<li data-source-line=\"226-226\">\u521b\u5efa\u4e00\u81f4\u7684\u8de8\u6e20\u9053\u6d4b\u91cf\uff0c\u4ee5\u5b9e\u73b0\u516c\u5e73\u7684\u6bd4\u8f83<\/li>\n<li data-source-line=\"227-228\">\u5f00\u53d1\u5f52\u56e0\u6d1e\u5bdf\uff0c\u5728\u7ee9\u6548\u5206\u6790\u4e2d\u533a\u5206\u201c\u4ec0\u4e48\u201d\u4e0e\u201c\u5982\u4f55\u201d<\/li>\n<\/ul>\n<h3 id=\"mistake-%2310%3A-ignoring-assisted-conversions\" tabindex=\"-1\" data-source-line=\"229-229\"><span class=\"ez-toc-section\" id=\"Mistake_10_Ignoring_Assisted_Conversions\"><\/span>\u9519\u8bef #10\uff1a\u5ffd\u7565\u8f85\u52a9\u8f6c\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8bb8\u591a\u5f52\u56e0\u7cfb\u7edf\u53ea\u6ce8\u91cd\u76f4\u63a5\u8f6c\u5316\u4fe1\u7528\uff0c\u800c\u5ffd\u89c6\u4e86\u8f85\u52a9\u63a5\u89e6\u70b9\u7684\u5173\u952e\u4f5c\u7528\u3002\n<h4 id=\"common-manifestations%3A-9\" tabindex=\"-1\" data-source-line=\"233-233\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-10\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"234-239\">\n<li data-source-line=\"234-234\"><strong>\u6700\u540e\u4e00\u89e6\u7684\u6ce8\u89c6<\/strong>\uff1a\u53ea\u5173\u6ce8\u8f6c\u6362\u63a5\u89e6\u70b9<\/li>\n<li data-source-line=\"235-235\"><strong>\u8f85\u52a9\u5931\u660e<\/strong>\uff1a\u5ffd\u7565\u90a3\u4e9b\u6709\u5f71\u54cd\u529b\u4f46\u4e0d\u4f1a\u76f4\u63a5\u8f6c\u5316\u7684\u63a5\u89e6\u70b9<\/li>\n<li data-source-line=\"236-236\"><strong>\u6f0f\u6597\u4e0a\u5c42\u8d2c\u503c<\/strong>\uff1a\u4f4e\u4f30\u8ba4\u77e5\u548c\u8003\u8651\u6e20\u9053<\/li>\n<li data-source-line=\"237-237\"><strong>\u5185\u5bb9\u9519\u8bef\u5f52\u56e0<\/strong>\uff1a\u672a\u80fd\u8ba4\u53ef\u652f\u6301\u51b3\u7b56\u7684\u6559\u80b2\u5185\u5bb9<\/li>\n<li data-source-line=\"238-239\"><strong>\u65c5\u7a0b\u788e\u7247\u5316<\/strong>\uff1a\u5b64\u7acb\u5730\u770b\u5f85\u63a5\u89e6\u70b9\uff0c\u800c\u4e0d\u662f\u5c06\u5176\u89c6\u4e3a\u4e00\u4e2a\u5e8f\u5217<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-9\" tabindex=\"-1\" data-source-line=\"240-240\"><span class=\"ez-toc-section\" id=\"Real_Impact-10\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6 B2B \u8f6f\u4ef6\u516c\u53f8\u7684\u5f52\u56e0\u7cfb\u7edf\u4e3b\u8981\u5173\u6ce8\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u586b\u5199\u548c\u6f14\u793a\u8bf7\u6c42\u3002\u8fd9\u5bfc\u81f4\u4ed6\u4eec\u4e25\u91cd\u4f4e\u4f30\u4e86\u7f51\u7edc\u7814\u8ba8\u4f1a\u9879\u76ee\u7684\u4ef7\u503c\uff0c\u56e0\u4e3a\u8be5\u9879\u76ee\u5f88\u5c11\u4ea7\u751f\u76f4\u63a5\u8f6c\u5316\u3002\u6700\u7ec8\uff0c\u4ed6\u4eec\u68c0\u67e5\u4e86\u8f85\u52a9\u8f6c\u5316\uff0c\u53d1\u73b0\u53c2\u52a0\u7f51\u7edc\u7814\u8ba8\u4f1a\u7684\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u7387\u662f\u672a\u53c2\u52a0\u7f51\u7edc\u7814\u8ba8\u4f1a\u7684\u6f5c\u5728\u5ba2\u6237\u7684 4.2 \u500d\uff0c\u4e14\u5408\u540c\u4ef7\u503c\u9ad8\u51fa 37%\u3002\u8fd9\u4e00\u6d1e\u5bdf\u4fc3\u4f7f\u4ed6\u4eec\u91cd\u65b0\u6295\u8d44\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u5e76\u663e\u8457\u63d0\u5347\u4e86\u6574\u4f53\u9500\u552e\u6e20\u9053\u7684\u7ee9\u6548\u3002\n<h4 id=\"solution%3A-9\" tabindex=\"-1\" data-source-line=\"243-243\"><span class=\"ez-toc-section\" id=\"Solution-10\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"244-249\">\n<li data-source-line=\"244-244\">\u5b9e\u65bd\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\u6a21\u578b\uff0c\u9002\u5f53\u5730\u5f52\u529f\u4e8e\u8f85\u52a9\u63a5\u89e6\u70b9<\/li>\n<li data-source-line=\"245-245\">\u521b\u5efa\u7a81\u51fa\u663e\u793a\u76f4\u63a5\u548c\u8f85\u52a9\u8f6c\u5316\u8d21\u732e\u7684\u62a5\u544a<\/li>\n<li data-source-line=\"246-246\">\u5206\u6790\u5e38\u89c1\u7684\u8d2d\u4e70\u8def\u5f84\uff0c\u786e\u5b9a\u5173\u952e\u8f85\u52a9\u6e20\u9053<\/li>\n<li data-source-line=\"247-247\">\u5236\u5b9a\u5185\u5bb9\u5f71\u54cd\u529b\u62a5\u544a\uff0c\u8861\u91cf\u6559\u80b2\u6750\u6599\u5f71\u54cd\u529b<\/li>\n<li data-source-line=\"248-249\">\u8003\u8651\u65f6\u95f4\u8870\u51cf\u6a21\u578b\uff0c\u8be5\u6a21\u578b\u91cd\u89c6\u4e0e\u8f6c\u5316\u65f6\u95f4\u76f8\u5173\u7684\u63a5\u89e6\u70b9<\/li>\n<\/ul>\n<h3 id=\"mistake-%2311%3A-focusing-only-on-acquisition%2C-ignoring-retention-and-growth\" tabindex=\"-1\" data-source-line=\"250-250\"><span class=\"ez-toc-section\" id=\"Mistake_11_Focusing_Only_on_Acquisition_Ignoring_Retention_and_Growth\"><\/span>\u9519\u8bef #11\uff1a\u53ea\u5173\u6ce8\u5ba2\u6237\u83b7\u53d6\uff0c\u5ffd\u89c6\u5ba2\u6237\u7559\u5b58\u548c\u589e\u957f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5f52\u56e0\u7cfb\u7edf\u901a\u5e38\u53ea\u5173\u6ce8\u521d\u59cb\u5ba2\u6237\u83b7\u53d6\uff0c\u800c\u5ffd\u7565\u4fdd\u7559\u3001\u6269\u5c55\u548c\u7ec8\u8eab\u4ef7\u503c\u3002\n<h4 id=\"common-manifestations%3A-10\" tabindex=\"-1\" data-source-line=\"254-254\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-11\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"255-260\">\n<li data-source-line=\"255-255\"><strong>\u6536\u8d2d\u75f4\u8ff7<\/strong>\uff1a\u4ec5\u8861\u91cf\u65b0\u5ba2\u6237\u83b7\u53d6\u60c5\u51b5<\/li>\n<li data-source-line=\"256-256\"><strong>\u7559\u5b58\u76f2\u533a<\/strong>\uff1a\u6ca1\u6709\u5bf9\u63a8\u52a8\u7559\u5b58\u7684\u8425\u9500\u8fdb\u884c\u5f52\u56e0<\/li>\n<li data-source-line=\"257-257\"><strong>\u6269\u5f20\u65e0\u77e5<\/strong>\uff1a\u672a\u80fd\u5f52\u56e0\u8ffd\u52a0\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u6d3b\u52a8<\/li>\n<li data-source-line=\"258-258\"><strong>\u77ed\u671f\u504f\u89c1<\/strong>\uff1a\u4f18\u5316\u521d\u59cb\u8f6c\u5316\u7387\u800c\u975e\u751f\u547d\u5468\u671f\u4ef7\u503c<\/li>\n<li data-source-line=\"259-260\"><strong>\u5ba2\u6237\u8d28\u91cf\u76d1\u7763<\/strong>\uff1a\u5e73\u7b49\u5bf9\u5f85\u6240\u6709\u5ba2\u6237<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-10\" tabindex=\"-1\" data-source-line=\"261-261\"><span class=\"ez-toc-section\" id=\"Real_Impact-11\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u8ba2\u8d2d\u9910\u98df\u516c\u53f8\u5b8c\u5168\u56f4\u7ed5\u6bcf\u6b21\u83b7\u53d6\u6210\u672c (CPA) \u4f18\u5316\u4e86\u5f52\u56e0\u6a21\u578b\uff0c\u63a8\u52a8\u65b0\u5ba2\u6237\u6ce8\u518c\u91cf\u663e\u8457\u589e\u957f\uff0c\u800c\u6bcf\u6b21\u83b7\u53d6\u6210\u672c\u5374\u4e0b\u964d\u4e86 22%\u3002\u7136\u800c\uff0c\u4ed6\u4eec\u672a\u80fd\u8ffd\u8e2a\u4e0d\u540c\u83b7\u53d6\u6e20\u9053\u5bf9\u7559\u5b58\u7387\u7684\u5f71\u54cd\u3002\u7ecf\u8fc7\u5408\u7406\u5206\u6790\uff0c\u4ed6\u4eec\u53d1\u73b0\uff0c\u6bcf\u6b21\u83b7\u53d6\u6210\u672c\u6700\u4f4e\u7684\u6e20\u9053\u5e26\u6765\u7684\u5ba2\u6237\u6d41\u5931\u7387\u9ad8\u51fa 3 \u500d\uff0c\u751f\u547d\u5468\u671f\u4ef7\u503c\u4f4e 60%\uff0c\u5b8c\u5168\u62b5\u6d88\u4e86\u8868\u9762\u4e0a\u7684\u6548\u7387\u63d0\u5347\u3002\n<h4 id=\"solution%3A-10\" tabindex=\"-1\" data-source-line=\"264-264\"><span class=\"ez-toc-section\" id=\"Solution-11\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"265-270\">\n<li data-source-line=\"265-265\">\u5c06\u5f52\u56e0\u4ece\u6536\u8d2d\u5ef6\u4f38\u81f3\u4fdd\u7559\u548c\u6269\u5c55\u6d3b\u52a8<\/li>\n<li data-source-line=\"266-266\">\u5b9e\u65bd\u7eb3\u5165\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u7684\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"267-267\">\u8ddf\u8e2a\u5e76\u5f52\u56e0\u7559\u5b58\u8425\u9500\u6d3b\u52a8<\/li>\n<li data-source-line=\"268-268\">\u5c06\u83b7\u53d6\u6e20\u9053\u4e0e\u4e0b\u6e38\u5ba2\u6237\u884c\u4e3a\u548c\u4ef7\u503c\u8054\u7cfb\u8d77\u6765<\/li>\n<li data-source-line=\"269-270\">\u521b\u5efa\u5e73\u8861\u83b7\u53d6\u6210\u672c\u548c\u5ba2\u6237\u8d28\u91cf\u7684\u7efc\u5408\u6307\u6807<\/li>\n<\/ul>\n<h3 id=\"mistake-%2312%3A-not-adjusting-for-seasonality-and-external-factors\" tabindex=\"-1\" data-source-line=\"271-271\"><span class=\"ez-toc-section\" id=\"Mistake_12_Not_Adjusting_for_Seasonality_and_External_Factors\"><\/span>\u9519\u8bef #12\uff1a\u672a\u6839\u636e\u5b63\u8282\u6027\u548c\u5916\u90e8\u56e0\u7d20\u8fdb\u884c\u8c03\u6574<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5f52\u56e0\u7cfb\u7edf\u901a\u5e38\u65e0\u6cd5\u89e3\u91ca\u72ec\u7acb\u4e8e\u8425\u9500\u6d3b\u52a8\u800c\u5f71\u54cd\u7ee9\u6548\u7684\u5b63\u8282\u6027\u6a21\u5f0f\u548c\u5916\u90e8\u56e0\u7d20\u3002\n<h4 id=\"common-manifestations%3A-11\" tabindex=\"-1\" data-source-line=\"275-275\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-12\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"276-281\">\n<li data-source-line=\"276-276\"><strong>\u5b63\u8282\u6027\u5931\u660e<\/strong>\uff1a\u672a\u80fd\u6839\u636e\u53ef\u9884\u6d4b\u7684\u5b63\u8282\u6027\u6a21\u5f0f\u8fdb\u884c\u8c03\u6574<\/li>\n<li data-source-line=\"277-277\"><strong>\u5916\u90e8\u56e0\u7d20\u65e0\u77e5<\/strong>\uff1a\u6ca1\u6709\u8003\u8651\u884c\u4e1a\u8d8b\u52bf\u3001\u7ecf\u6d4e\u53d8\u5316\u7b49\u3002<\/li>\n<li data-source-line=\"278-278\"><strong>\u7ade\u4e89\u610f\u8bc6\u4e0d\u5f3a<\/strong>\uff1a\u5ffd\u89c6\u7ade\u4e89\u6d3b\u52a8\u7684\u5f71\u54cd<\/li>\n<li data-source-line=\"279-279\"><strong>\u73af\u5883\u76d1\u7763<\/strong>\uff1a\u5ffd\u7565\u9a71\u52a8\u884c\u4e3a\u6539\u53d8\u7684\u5916\u90e8\u4e8b\u4ef6<\/li>\n<li data-source-line=\"280-281\"><strong>\u865a\u5047\u56e0\u679c\u5173\u7cfb<\/strong>\uff1a\u5c06\u5916\u90e8\u9a71\u52a8\u7684\u53d8\u5316\u5f52\u56e0\u4e8e\u8425\u9500\u6d3b\u52a8<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-11\" tabindex=\"-1\" data-source-line=\"282-282\"><span class=\"ez-toc-section\" id=\"Real_Impact-12\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u65c5\u6e38\u516c\u53f8\u7684\u5f52\u56e0\u7cfb\u7edf\u663e\u793a\uff0c\u4ed6\u4eec1\u6708\u4efd\u7684\u5e7f\u544a\u6d3b\u52a8\u6bd411\u6708\u4efd\u7684\u7c7b\u4f3c\u5e7f\u544a\u6d3b\u52a8\u9ad8\u51fa40%\u7684\u56de\u62a5\uff0c\u8fd9\u4fc3\u4f7f\u4ed6\u4eec\u5c06\u5927\u91cf\u9884\u7b97\u8f6c\u79fb\u5230\u8282\u540e\u5e7f\u544a\u4e0a\u3002\u4f46\u4ed6\u4eec\u5ffd\u7565\u4e86\u4e00\u70b9\uff1a1\u6708\u4efd\u7684\u4e1a\u7ee9\u4e0e\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u65e0\u5173\u2014\u2014\u8fd9\u53ea\u662f\u6d88\u8d39\u8005\u81ea\u7136\u800c\u7136\u5730\u9884\u8ba2\u590f\u5b63\u65c5\u884c\u7684\u65f6\u671f\u3002\u7ecf\u8fc7\u9002\u5f53\u8c03\u6574\uff0c\u4ed6\u4eec11\u6708\u4efd\u7684\u5e7f\u544a\u6d3b\u52a8\u5b9e\u9645\u4e0a\u5728\u5f71\u54cd\u9884\u8ba2\u51b3\u7b56\u65b9\u9762\u66f4\u4e3a\u6709\u6548\u3002\n<h4 id=\"solution%3A-11\" tabindex=\"-1\" data-source-line=\"285-285\"><span class=\"ez-toc-section\" id=\"Solution-12\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"286-291\">\n<li data-source-line=\"286-286\">\u8fdb\u884c\u540c\u6bd4\u548c\u5b63\u540c\u6bd4\u6bd4\u8f83<\/li>\n<li data-source-line=\"287-287\">\u521b\u5efa\u8003\u8651\u6b63\u5e38\u5b63\u8282\u6027\u6a21\u5f0f\u7684\u57fa\u51c6\u9884\u671f<\/li>\n<li data-source-line=\"288-288\">\u8ddf\u8e2a\u76f8\u5173\u5916\u90e8\u56e0\u7d20\u5e76\u5c06\u5176\u7eb3\u5165\u5f52\u56e0\u5206\u6790<\/li>\n<li data-source-line=\"289-289\">\u4f7f\u7528\u5bf9\u7167\u7ec4\u6216\u672a\u63a5\u89e6\u8fc7\u7684\u53d7\u4f17\u5206\u6790\u8fdb\u884c\u9a8c\u8bc1<\/li>\n<li data-source-line=\"290-291\">\u5e94\u7528\u5148\u8fdb\u7684\u5efa\u6a21\u6280\u672f\uff0c\u5c06\u8425\u9500\u5f71\u54cd\u4e0e\u5916\u90e8\u53d8\u91cf\u9694\u79bb\u5f00\u6765<\/li>\n<\/ul>\n<h2 id=\"organizational-and-process-mistakes\" tabindex=\"-1\" data-source-line=\"292-292\"><span class=\"ez-toc-section\" id=\"Organizational_and_Process_Mistakes\"><\/span>\u7ec4\u7ec7\u548c\u6d41\u7a0b\u9519\u8bef<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5f53\u7ec4\u7ec7\u7ed3\u6784\u548c\u6d41\u7a0b\u7834\u574f\u5f52\u56e0\u7684\u5b9e\u65bd\u548c\u4f7f\u7528\u65f6\uff0c\u5373\u4f7f\u6280\u672f\u4e0a\u5b8c\u7f8e\u7684\u5f52\u56e0\u4e5f\u4f1a\u5931\u8d25\u3002\n<h3 id=\"mistake-%2313%3A-attribution-silos-across-channels-and-teams\" tabindex=\"-1\" data-source-line=\"296-296\"><span class=\"ez-toc-section\" id=\"Mistake_13_Attribution_Silos_Across_Channels_and_Teams\"><\/span>\u9519\u8bef #13\uff1a\u8de8\u6e20\u9053\u548c\u56e2\u961f\u7684\u5f52\u56e0\u5b64\u5c9b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5f53\u4e0d\u540c\u7684\u56e2\u961f\u7ef4\u6301\u72ec\u7acb\u7684\u3001\u4e0d\u517c\u5bb9\u7684\u5f52\u56e0\u65b9\u6cd5\u65f6\uff0c\u7ec4\u7ec7\u5c31\u4f1a\u5931\u53bb\u505a\u51fa\u4e00\u81f4\u7684\u8de8\u6e20\u9053\u51b3\u7b56\u7684\u80fd\u529b\u3002\n<h4 id=\"common-manifestations%3A-12\" tabindex=\"-1\" data-source-line=\"300-300\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-13\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"301-306\">\n<li data-source-line=\"301-301\"><strong>\u7279\u5b9a\u6e20\u9053\u5f52\u56e0<\/strong>\uff1a\u9488\u5bf9\u6bcf\u4e2a\u6e20\u9053\u7684\u4e0d\u540c\u65b9\u6cd5<\/li>\n<li data-source-line=\"302-302\"><strong>\u7ade\u4e89\u65b9\u6cd5<\/strong>\uff1a\u56e2\u961f\u4f7f\u7528\u4e0d\u4e00\u81f4\u7684\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"303-303\"><strong>\u5f52\u56e0\u4e4b\u4e89<\/strong>\uff1a\u5404\u961f\u4e89\u8bba\u8c01\u5e94\u8be5\u83b7\u5f97\u8363\u8a89<\/li>\n<li data-source-line=\"304-304\"><strong>\u9884\u7b97\u4fdd\u62a4<\/strong>\uff1a\u65e8\u5728\u634d\u536b\u73b0\u6709\u9884\u7b97\u5206\u914d\u7684\u5f52\u56e0<\/li>\n<li data-source-line=\"305-306\"><strong>\u6307\u6807\u4e0d\u5339\u914d<\/strong>\uff1a\u4e0d\u540c\u56e2\u961f\u7684 KPI \u548c\u6210\u529f\u6307\u6807\u4e0d\u540c<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-12\" tabindex=\"-1\" data-source-line=\"307-307\"><span class=\"ez-toc-section\" id=\"Real_Impact-13\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u7535\u4fe1\u516c\u53f8\u5141\u8bb8\u6bcf\u4e2a\u6e20\u9053\u56e2\u961f\u81ea\u884c\u786e\u5b9a\u5f52\u56e0\u65b9\u6cd5\u3002\u4ed8\u8d39\u641c\u7d22\u56e2\u961f\u4f7f\u7528\u201c\u6700\u7ec8\u70b9\u51fb\u201d\uff0c\u793e\u4ea4\u56e2\u961f\u4f7f\u7528\u201c\u9996\u6b21\u63a5\u89e6\u201d\uff0c\u5c55\u793a\u56e2\u961f\u4f7f\u7528\u201c\u6d4f\u89c8\u8f6c\u5316\u201d\u3002\u5728\u9884\u7b97\u4f1a\u8bae\u4e0a\uff0c\u6bcf\u4e2a\u56e2\u961f\u90fd\u6839\u636e\u5404\u81ea\u504f\u597d\u7684\u65b9\u6cd5\u5c55\u793a\u4e86\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u6295\u8d44\u56de\u62a5\u7387 (ROI)\uff0c\u5bfc\u81f4\u8de8\u6e20\u9053\u6bd4\u8f83\u65e0\u6cd5\u8fdb\u884c\u3002\u8fd9\u5bfc\u81f4\u9884\u7b97\u5206\u914d\u57fa\u4e8e\u56e2\u961f\u653f\u6cbb\u800c\u975e\u771f\u5b9e\u7ee9\u6548\uff0c\u4ece\u800c\u5bfc\u81f4\u6548\u7387\u4f4e\u4e0b\u3002\n<h4 id=\"solution%3A-12\" tabindex=\"-1\" data-source-line=\"310-310\"><span class=\"ez-toc-section\" id=\"Solution-13\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"311-316\">\n<li data-source-line=\"311-311\">\u5b9e\u65bd\u7edf\u4e00\u7684\u8de8\u6e20\u9053\u5f52\u56e0\u65b9\u6cd5<\/li>\n<li data-source-line=\"312-312\">\u5efa\u7acb\u5177\u6709\u8de8\u6e20\u9053\u4ee3\u8868\u6027\u7684\u4e2d\u592e\u5f52\u56e0\u6cbb\u7406\u56e2\u961f<\/li>\n<li data-source-line=\"313-313\">\u521b\u5efa\u8de8\u6e20\u9053\u4e00\u81f4\u5e94\u7528\u7684\u6807\u51c6\u5316\u5f52\u56e0\u6307\u6807<\/li>\n<li data-source-line=\"314-314\">\u5236\u5b9a\u9f13\u52b1\u8de8\u6e20\u9053\u534f\u4f5c\u7684\u5171\u4eab KPI<\/li>\n<li data-source-line=\"315-316\">\u56f4\u7ed5\u5f52\u56e0\u65b9\u6cd5\u5efa\u7acb\u9ad8\u7ba1\u4e00\u81f4\u6027<\/li>\n<\/ul>\n<h3 id=\"mistake-%2314%3A-failure-to-take-action-on-attribution-insights\" tabindex=\"-1\" data-source-line=\"317-317\"><span class=\"ez-toc-section\" id=\"Mistake_14_Failure_to_Take_Action_on_Attribution_Insights\"><\/span>\u9519\u8bef #14\uff1a\u672a\u80fd\u6839\u636e\u5f52\u56e0\u6d1e\u5bdf\u91c7\u53d6\u884c\u52a8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8bb8\u591a\u7ec4\u7ec7\u5728\u5f52\u56e0\u6280\u672f\u4e0a\u6295\u5165\u4e86\u5927\u91cf\u8d44\u91d1\uff0c\u4f46\u672a\u80fd\u521b\u5efa\u5c06\u89c1\u89e3\u8f6c\u5316\u4e3a\u5177\u4f53\u884c\u52a8\u7684\u6d41\u7a0b\u3002\n<h4 id=\"common-manifestations%3A-13\" tabindex=\"-1\" data-source-line=\"321-321\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-14\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"322-327\">\n<li data-source-line=\"322-322\"><strong>\u5206\u6790\u762b\u75ea<\/strong>\uff1a\u65e0\u4f11\u6b62\u7684\u6570\u636e\u68c0\u67e5\uff0c\u6ca1\u6709\u91c7\u53d6\u76f8\u5e94\u7684\u884c\u52a8<\/li>\n<li data-source-line=\"323-323\"><strong>\u6d1e\u5bdf\u529b\u4e0e\u884c\u52a8\u529b\u4e4b\u95f4\u7684\u5dee\u8ddd<\/strong>\uff1a\u5f52\u56e0\u7ed3\u679c\u4e0e\u8425\u9500\u51b3\u7b56\u4e4b\u95f4\u6ca1\u6709\u660e\u786e\u7684\u8054\u7cfb<\/li>\n<li data-source-line=\"324-324\"><strong>\u4e3e\u62a5\u5893\u5730<\/strong>\uff1a\u65e0\u4eba\u4f7f\u7528\u5f52\u56e0\u62a5\u544a\u8fdb\u884c\u51b3\u7b56<\/li>\n<li data-source-line=\"325-325\"><strong>\u53cd\u5e94\u6027\u4f18\u5316<\/strong>\uff1a\u4ec5\u4f7f\u7528\u5f52\u56e0\u8fdb\u884c\u6d3b\u52a8\u540e\u5206\u6790<\/li>\n<li data-source-line=\"326-327\"><strong>\u7406\u8bba\u5f52\u56e0<\/strong>\uff1a\u5f52\u56e0\u88ab\u89c6\u4e3a\u4e00\u79cd\u5b66\u672f\u7ec3\u4e60\uff0c\u800c\u975e\u5b9e\u7528\u5de5\u5177<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-13\" tabindex=\"-1\" data-source-line=\"328-328\"><span class=\"ez-toc-section\" id=\"Real_Impact-14\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u96f6\u552e\u54c1\u724c\u6295\u8d44\u8d85\u8fc7$30\u4e07\uff0c\u7528\u4e8e\u6784\u5efa\u4e00\u5957\u590d\u6742\u7684\u5f52\u56e0\u7cfb\u7edf\uff0c\u4f46\u672a\u80fd\u5c06\u6d1e\u5bdf\u878d\u5165\u5176\u8425\u9500\u6d41\u7a0b\u3002\u5206\u6790\u56e2\u961f\u5236\u4f5c\u4e86\u8be6\u7ec6\u7684\u5f52\u56e0\u62a5\u544a\uff0c\u4f46\u8425\u9500\u56e2\u961f\u5728\u51b3\u7b56\u524d\u5374\u5f88\u5c11\u53c2\u8003\u8fd9\u4e9b\u62a5\u544a\u3002\u8425\u9500\u6d3b\u52a8\u7684\u89c4\u5212\u3001\u9884\u7b97\u5206\u914d\u548c\u4f18\u5316\u4ecd\u7136\u4e3b\u8981\u4f9d\u8d56\u4e8e\u8fc7\u53bb\u7684\u5b9e\u8df5\u548c\u56e2\u961f\u7684\u76f4\u89c9\uff0c\u5bfc\u81f4\u5f52\u56e0\u6295\u8d44\u51e0\u4e4e\u6beb\u65e0\u4ef7\u503c\u3002\n<h4 id=\"solution%3A-13\" tabindex=\"-1\" data-source-line=\"331-331\"><span class=\"ez-toc-section\" id=\"Solution-14\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"332-337\">\n<li data-source-line=\"332-332\">\u521b\u5efa\u5c06\u5f52\u56e0\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u884c\u52a8\u7684\u5177\u4f53\u6d41\u7a0b<\/li>\n<li data-source-line=\"333-333\">\u5b9a\u671f\u53ec\u5f00\u4f18\u5316\u4f1a\u8bae\uff0c\u91cd\u70b9\u5173\u6ce8\u5f52\u56e0\u7ed3\u679c<\/li>\n<li data-source-line=\"334-334\">\u5236\u5b9a\u660e\u786e\u7684\u89d2\u8272\u548c\u804c\u8d23\uff0c\u4ee5\u6839\u636e\u5f52\u56e0\u6570\u636e\u91c7\u53d6\u884c\u52a8<\/li>\n<li data-source-line=\"335-335\">\u5c06\u5f52\u56e0\u6d1e\u5bdf\u76f4\u63a5\u878d\u5165\u89c4\u5212\u548c\u6267\u884c\u5de5\u4f5c\u6d41\u7a0b<\/li>\n<li data-source-line=\"336-337\">\u5efa\u7acb\u53cd\u9988\u5faa\u73af\uff0c\u5c55\u793a\u5f52\u56e0\u9a71\u52a8\u7684\u53d8\u5316\u5982\u4f55\u5f71\u54cd\u7ed3\u679c<\/li>\n<\/ul>\n<h3 id=\"mistake-%2315%3A-lack-of-testing-and-validation\" tabindex=\"-1\" data-source-line=\"338-338\"><span class=\"ez-toc-section\" id=\"Mistake_15_Lack_of_Testing_and_Validation\"><\/span>\u9519\u8bef #15\uff1a\u7f3a\u4e4f\u6d4b\u8bd5\u548c\u9a8c\u8bc1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8bb8\u591a\u7ec4\u7ec7\u5b9e\u65bd\u5f52\u56e0\u7cfb\u7edf\uff0c\u4f46\u6ca1\u6709\u901a\u8fc7\u53d7\u63a7\u6d4b\u8bd5\u6765\u9a8c\u8bc1\u5176\u51c6\u786e\u6027\u3002\n<h4 id=\"common-manifestations%3A-14\" tabindex=\"-1\" data-source-line=\"342-342\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-15\"><\/span>\u5e38\u89c1\u8868\u73b0\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"343-348\">\n<li data-source-line=\"343-343\"><strong>\u76f2\u76ee\u4fe1\u4efb<\/strong>\uff1a\u63a5\u53d7\u672a\u7ecf\u9a8c\u8bc1\u7684\u5f52\u56e0\u8f93\u51fa<\/li>\n<li data-source-line=\"344-344\"><strong>\u7f3a\u4e4f\u5b9e\u9a8c<\/strong>\uff1a\u6ca1\u6709\u53d7\u63a7\u6d4b\u8bd5\u6765\u9a8c\u8bc1\u5f52\u56e0\u7ed3\u679c<\/li>\n<li data-source-line=\"345-345\"><strong>\u6a21\u578b\u505c\u6ede<\/strong>\uff1a\u6c38\u8fdc\u4e0d\u4f1a\u53d1\u5c55\u6216\u6539\u8fdb\u7684\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"346-346\"><strong>\u786e\u8ba4\u504f\u5dee<\/strong>\uff1a\u53ea\u63a5\u53d7\u8bc1\u5b9e\u73b0\u6709\u4fe1\u5ff5\u7684\u5f52\u56e0\u7ed3\u679c<\/li>\n<li data-source-line=\"347-348\"><strong>\u76f8\u4e92\u7ade\u4e89\u7684\u771f\u76f8\u6765\u6e90<\/strong>\uff1a\u591a\u4e2a\u76f8\u4e92\u51b2\u7a81\u7684\u6d4b\u91cf\u7cfb\u7edf<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-14\" tabindex=\"-1\" data-source-line=\"349-349\"><span class=\"ez-toc-section\" id=\"Real_Impact-15\"><\/span>\u5b9e\u9645\u5f71\u54cd\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\u4e00\u5bb6\u5927\u578b\u96f6\u552e\u5546\u5b9e\u65bd\u4e86\u4e00\u4e2a\u590d\u6742\u7684\u7b97\u6cd5\u5f52\u56e0\u6a21\u578b\uff0c\u7ed3\u679c\u663e\u793a\u5176\u7535\u89c6\u5e7f\u544a\u6548\u679c\u6bd4\u4e4b\u524d\u9884\u60f3\u7684\u4f4e\u4e8662%\u3002\u57fa\u4e8e\u8fd9\u4e00\u53d1\u73b0\uff0c\u4ed6\u4eec\u5728\u672a\u7ecf\u9a8c\u8bc1\u7684\u60c5\u51b5\u4e0b\u5927\u5e45\u524a\u51cf\u4e86\u7535\u89c6\u5e7f\u544a\u652f\u51fa\u3002\u5f53\u9500\u552e\u989d\u5927\u5e45\u4e0b\u964d\u65f6\uff0c\u4ed6\u4eec\u8fdb\u884c\u4e86\u53d7\u63a7\u5730\u7406\u6d4b\u8bd5\uff0c\u7ed3\u679c\u663e\u793a\uff0c\u7531\u4e8e\u5b9e\u65bd\u7f3a\u9677\uff0c\u8be5\u5f52\u56e0\u6a21\u578b\u4e25\u91cd\u4f4e\u4f30\u4e86\u7535\u89c6\u5e7f\u544a\u7684\u5f71\u54cd\u3002\n<h4 id=\"solution%3A-14\" tabindex=\"-1\" data-source-line=\"352-352\"><span class=\"ez-toc-section\" id=\"Solution-15\"><\/span>\u89e3\u51b3\u65b9\u6848\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"353-358\">\n<li data-source-line=\"353-353\">\u5efa\u7acb\u5b9a\u671f\u6d4b\u8bd5\u6765\u9a8c\u8bc1\u5f52\u56e0\u7ed3\u679c<\/li>\n<li data-source-line=\"354-354\">\u5b9e\u65bd\u4fdd\u7559\u6d4b\u8bd5\u6765\u8861\u91cf\u589e\u91cf\u5f71\u54cd<\/li>\n<li data-source-line=\"355-355\">\u6bd4\u8f83\u4e0d\u540c\u65b9\u6cd5\u7684\u5f52\u56e0\u7ed3\u679c<\/li>\n<li data-source-line=\"356-356\">\u6784\u5efa\u5f52\u56e0\u6a21\u578b\u7684\u6301\u7eed\u6539\u8fdb\u6d41\u7a0b<\/li>\n<li data-source-line=\"357-358\">\u56f4\u7ed5\u5f52\u56e0\u6570\u636e\u8425\u9020\u4e00\u79cd\u5065\u5eb7\u6000\u7591\u7684\u6587\u5316<\/li>\n<\/ul>\n\u8fd9\u79cd\u9a8c\u8bc1\u65b9\u6cd5\u7684\u91cd\u8981\u6027\u5728\u00a0<a href=\"https:\/\/attrisight.com\/zh\/%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e8%a7%a3%e5%86%b3%e5%a4%8d%e6%9d%82%e7%9a%84%e8%90%a5%e9%94%80%e5%bd%92%e5%9b%a0%e6%8c%91%e6%88%98\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4eba\u5de5\u667a\u80fd\u5728\u89e3\u51b3\u590d\u6742\u8425\u9500\u5f52\u56e0\u6311\u6218\u4e2d\u7684\u4f5c\u7528<\/a>\u8fd9\u5f3a\u8c03\u4e86\u5373\u4f7f\u662f\u5148\u8fdb\u7684\u5f52\u56e0\u6280\u672f\u4e5f\u9700\u8981\u4eba\u5de5\u76d1\u7763\u3002\n<h2 id=\"creating-an-attribution-center-of-excellence\" tabindex=\"-1\" data-source-line=\"361-361\"><span class=\"ez-toc-section\" id=\"Creating_an_Attribution_Center_of_Excellence\"><\/span>\u521b\u5efa\u5353\u8d8a\u5f52\u56e0\u4e2d\u5fc3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e9b\u5e38\u89c1\u7684\u9519\u8bef\uff0c\u9886\u5148\u7684\u7ec4\u7ec7\u6b63\u5728\u5b9e\u65bd\u5f52\u56e0\u5353\u8d8a\u4e2d\u5fc3\uff0c\u4ee5\u96c6\u4e2d\u4e13\u4e1a\u77e5\u8bc6\u5e76\u4e3a\u6574\u4e2a\u8425\u9500\u7ec4\u7ec7\u63d0\u4f9b\u670d\u52a1\u3002\n<h3 id=\"key-elements-of-an-attribution-center-of-excellence\" tabindex=\"-1\" data-source-line=\"365-365\"><span class=\"ez-toc-section\" id=\"Key_Elements_of_an_Attribution_Center_of_Excellence\"><\/span>\u5353\u8d8a\u5f52\u56e0\u4e2d\u5fc3\u7684\u5173\u952e\u8981\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"1.-cross-functional-governance\" tabindex=\"-1\" data-source-line=\"367-367\"><span class=\"ez-toc-section\" id=\"1_Cross-Functional_Governance\"><\/span>1. \u8de8\u804c\u80fd\u6cbb\u7406<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"369-374\">\n<li data-source-line=\"369-369\"><strong>\u9ad8\u7ba1\u8d5e\u52a9<\/strong>\uff1a\u9ad8\u5c42\u9886\u5bfc\u81f4\u529b\u4e8e\u5353\u8d8a\u5f52\u56e0<\/li>\n<li data-source-line=\"370-370\"><strong>\u8de8\u56e2\u961f\u4ee3\u8868<\/strong>\uff1a\u6240\u6709\u76f8\u5173\u8425\u9500\u56e2\u961f\u7684\u53c2\u4e0e<\/li>\n<li data-source-line=\"371-371\"><strong>\u6e05\u6670\u7684\u7ae0\u7a0b<\/strong>\uff1a\u660e\u786e\u76ee\u7684\u3001\u8303\u56f4\u548c\u6743\u9650<\/li>\n<li data-source-line=\"372-372\"><strong>\u51b3\u7b56\u6846\u67b6<\/strong>\uff1a\u5efa\u7acb\u89e3\u51b3\u5f52\u56e0\u95ee\u9898\u7684\u6d41\u7a0b<\/li>\n<li data-source-line=\"373-374\"><strong>\u89c4\u5f8b\u7684\u8282\u594f<\/strong>\uff1a\u5b89\u6392\u6cbb\u7406\u4f1a\u8bae\u548c\u5ba1\u67e5<\/li>\n<\/ul>\n<h4 id=\"2.-standardized-methodology\" tabindex=\"-1\" data-source-line=\"375-375\"><span class=\"ez-toc-section\" id=\"2_Standardized_Methodology\"><\/span>2. \u6807\u51c6\u5316\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"377-382\">\n<li data-source-line=\"377-377\"><strong>\u7edf\u4e00\u65b9\u6cd5<\/strong>\uff1a\u8de8\u6e20\u9053\u7684\u4e00\u81f4\u5f52\u56e0\u65b9\u6cd5<\/li>\n<li data-source-line=\"378-378\"><strong>\u8bb0\u5f55\u7684\u6807\u51c6<\/strong>\uff1a\u6e05\u6670\u8bb0\u5f55\u5f52\u56e0\u89c4\u5219\u548c\u6d41\u7a0b<\/li>\n<li data-source-line=\"379-379\"><strong>\u6280\u672f\u6807\u51c6\u5316<\/strong>\uff1a\u5e38\u7528\u5f52\u56e0\u5de5\u5177\u548c\u5e73\u53f0<\/li>\n<li data-source-line=\"380-380\"><strong>\u6301\u7eed\u6539\u8fdb<\/strong>\uff1a\u5b9a\u671f\u5ba1\u67e5\u548c\u6539\u8fdb\u65b9\u6cd5<\/li>\n<li data-source-line=\"381-382\"><strong>\u77e5\u8bc6\u5171\u4eab<\/strong>\uff1a\u5bf9\u6240\u6709\u8425\u9500\u56e2\u961f\u8fdb\u884c\u5f52\u56e0\u65b9\u6cd5\u57f9\u8bad<\/li>\n<\/ul>\n<h4 id=\"3.-technical-excellence\" tabindex=\"-1\" data-source-line=\"383-383\"><span class=\"ez-toc-section\" id=\"3_Technical_Excellence\"><\/span>3. \u6280\u672f\u5353\u8d8a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"385-390\">\n<li data-source-line=\"385-385\"><strong>\u5b9e\u65bd\u6807\u51c6<\/strong>\uff1a\u4e00\u81f4\u7684\u8ddf\u8e2a\u548c\u6807\u8bb0\u8981\u6c42<\/li>\n<li data-source-line=\"386-386\"><strong>\u6570\u636e\u8d28\u91cf\u6d41\u7a0b<\/strong>\uff1a\u5b9a\u671f\u5ba1\u6838\u548c\u9a8c\u8bc1\u5f52\u56e0\u6570\u636e<\/li>\n<li data-source-line=\"387-387\"><strong>\u96c6\u6210\u6846\u67b6<\/strong>\uff1a\u8fde\u63a5\u7cfb\u7edf\u548c\u6570\u636e\u6e90\u7684\u6807\u51c6<\/li>\n<li data-source-line=\"388-388\"><strong>\u9690\u79c1\u5408\u89c4\u6027<\/strong>\uff1a\u786e\u4fdd\u5f52\u56e0\u7b26\u5408\u9690\u79c1\u6cd5\u89c4\u7684\u6d41\u7a0b<\/li>\n<li data-source-line=\"389-390\"><strong>\u6280\u672f\u6587\u6863<\/strong>\uff1a\u6240\u6709\u6280\u672f\u7ec4\u4ef6\u7684\u6e05\u6670\u6587\u6863<\/li>\n<\/ul>\n<h4 id=\"4.-insight-activation\" tabindex=\"-1\" data-source-line=\"391-391\"><span class=\"ez-toc-section\" id=\"4_Insight_Activation\"><\/span>4. \u6d1e\u5bdf\u6fc0\u6d3b<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"393-398\">\n<li data-source-line=\"393-393\"><strong>\u884c\u52a8\u6846\u67b6<\/strong>\uff1a\u5c06\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u51b3\u7b56\u7684\u6e05\u6670\u6d41\u7a0b<\/li>\n<li data-source-line=\"394-394\"><strong>\u4f18\u5316\u8282\u594f<\/strong>\uff1a\u5b9a\u671f\u5ba1\u67e5\u5f52\u56e0\u6d1e\u5bdf\u4ee5\u8fdb\u884c\u4f18\u5316<\/li>\n<li data-source-line=\"395-395\"><strong>\u9884\u7b97\u8c03\u6574<\/strong>\uff1a\u5f52\u56e0\u548c\u9884\u7b97\u51b3\u7b56\u4e4b\u95f4\u7684\u76f4\u63a5\u8054\u7cfb<\/li>\n<li data-source-line=\"396-396\"><strong>\u6d4b\u8bd5\u7a0b\u5e8f<\/strong>\uff1a\u901a\u8fc7\u53d7\u63a7\u5b9e\u9a8c\u8fdb\u884c\u6301\u7eed\u9a8c\u8bc1<\/li>\n<li data-source-line=\"397-398\"><strong>\u7ee9\u6548\u53cd\u9988<\/strong>\uff1a\u8861\u91cf\u5f52\u56e0\u5bf9\u8425\u9500\u7ee9\u6548\u7684\u5f71\u54cd<\/li>\n<\/ul>\n<h2 id=\"implementation-plan%3A-fixing-common-attribution-mistakes\" tabindex=\"-1\" data-source-line=\"399-399\"><span class=\"ez-toc-section\" id=\"Implementation_Plan_Fixing_Common_Attribution_Mistakes\"><\/span>\u5b9e\u65bd\u8ba1\u5212\uff1a\u4fee\u590d\u5e38\u89c1\u5f52\u56e0\u9519\u8bef<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5bf9\u4e8e\u5e0c\u671b\u89e3\u51b3\u5f52\u56e0\u6311\u6218\u7684\u7ec4\u7ec7\uff0c\u8fd9\u79cd\u5206\u9636\u6bb5\u7684\u65b9\u6cd5\u53ef\u4ee5\u5e2e\u52a9\u7cfb\u7edf\u5730\u63d0\u9ad8\u5f52\u56e0\u6709\u6548\u6027\uff1a\n<h3 id=\"phase-1%3A-attribution-audit-and-assessment-(4-6-weeks)\" tabindex=\"-1\" data-source-line=\"403-403\"><span class=\"ez-toc-section\" id=\"Phase_1_Attribution_Audit_and_Assessment_4-6_Weeks\"><\/span>\u7b2c\u4e00\u9636\u6bb5\uff1a\u5f52\u56e0\u5ba1\u8ba1\u4e0e\u8bc4\u4f30\uff084-6\u5468\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"405-410\">\n<li data-source-line=\"405-405\">\u5bf9\u5f53\u524d\u5f52\u56e0\u5b9e\u8df5\u8fdb\u884c\u5168\u9762\u5ba1\u8ba1<\/li>\n<li data-source-line=\"406-406\">\u8bc6\u522b\u5f71\u54cd\u60a8\u7ec4\u7ec7\u7684\u5177\u4f53\u5f52\u56e0\u9519\u8bef<\/li>\n<li data-source-line=\"407-407\">\u8bb0\u5f55\u5f53\u524d\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u7684\u5dee\u8ddd\u548c\u6311\u6218<\/li>\n<li data-source-line=\"408-408\">\u8bc4\u4f30\u6280\u672f\u80fd\u529b\u548c\u5c40\u9650\u6027<\/li>\n<li data-source-line=\"409-410\">\u5efa\u7acb\u57fa\u7ebf\u7ee9\u6548\u6307\u6807<\/li>\n<\/ul>\n<h3 id=\"phase-2%3A-foundation-improvement-(6-8-weeks)\" tabindex=\"-1\" data-source-line=\"411-411\"><span class=\"ez-toc-section\" id=\"Phase_2_Foundation_Improvement_6-8_Weeks\"><\/span>\u7b2c\u4e8c\u9636\u6bb5\uff1a\u57fa\u7840\u63d0\u5347\uff086-8\u5468\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"413-418\">\n<li data-source-line=\"413-413\">\u8de8\u6e20\u9053\u6807\u51c6\u5316\u8ddf\u8e2a\u5b9e\u65bd<\/li>\n<li data-source-line=\"414-414\">\u5b9e\u65bd\u4e00\u81f4\u7684\u547d\u540d\u7ea6\u5b9a\u548c\u53c2\u6570<\/li>\n<li data-source-line=\"415-415\">\u89e3\u51b3\u5173\u952e\u6570\u636e\u8d28\u91cf\u95ee\u9898<\/li>\n<li data-source-line=\"416-416\">\u5c06\u5f52\u56e0\u7a97\u53e3\u4e0e\u5b9e\u9645\u5ba2\u6237\u65c5\u7a0b\u76f8\u7ed3\u5408<\/li>\n<li data-source-line=\"417-418\">\u521b\u5efa\u8de8\u6e20\u9053\u6cbb\u7406\u7ed3\u6784<\/li>\n<\/ul>\n<h3 id=\"phase-3%3A-model-enhancement-(8-10-weeks)\" tabindex=\"-1\" data-source-line=\"419-419\"><span class=\"ez-toc-section\" id=\"Phase_3_Model_Enhancement_8-10_Weeks\"><\/span>\u7b2c\u4e09\u9636\u6bb5\uff1a\u6a21\u578b\u589e\u5f3a\uff088-10\u5468\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"421-426\">\n<li data-source-line=\"421-421\">\u8bc4\u4f30\u5e76\u9009\u62e9\u5408\u9002\u7684\u5f52\u56e0\u6a21\u578b<\/li>\n<li data-source-line=\"422-422\">\u5728\u9002\u5f53\u7684\u60c5\u51b5\u4e0b\u5b9e\u65bd\u591a\u70b9\u89e6\u63a7\u5f52\u56e0<\/li>\n<li data-source-line=\"423-423\">\u8fde\u63a5\u7ebf\u4e0a\u7ebf\u4e0b\u89e6\u70b9<\/li>\n<li data-source-line=\"424-424\">\u89e3\u51b3\u8de8\u8bbe\u5907\u8ffd\u8e2a\u6311\u6218<\/li>\n<li data-source-line=\"425-426\">\u90e8\u7f72\u6d4b\u8bd5\u6846\u67b6\u8fdb\u884c\u9a8c\u8bc1<\/li>\n<\/ul>\n<h3 id=\"phase-4%3A-organizational-integration-(ongoing)\" tabindex=\"-1\" data-source-line=\"427-427\"><span class=\"ez-toc-section\" id=\"Phase_4_Organizational_Integration_Ongoing\"><\/span>\u7b2c\u56db\u9636\u6bb5\uff1a\u7ec4\u7ec7\u6574\u5408\uff08\u6b63\u5728\u8fdb\u884c\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"429-434\">\n<li data-source-line=\"429-429\">\u521b\u5efa\u6839\u636e\u5f52\u56e0\u6d1e\u5bdf\u91c7\u53d6\u884c\u52a8\u7684\u6d41\u7a0b<\/li>\n<li data-source-line=\"430-430\">\u5efa\u7acb\u5b9a\u671f\u4f18\u5316\u4f1a\u8bae<\/li>\n<li data-source-line=\"431-431\">\u5b9e\u65bd\u53cd\u9988\u5faa\u73af\u4ee5\u5b9e\u73b0\u6301\u7eed\u6539\u8fdb<\/li>\n<li data-source-line=\"432-432\">\u5236\u5b9a\u8425\u9500\u56e2\u961f\u57f9\u8bad\u8ba1\u5212<\/li>\n<li data-source-line=\"433-434\">\u6784\u5efa\u9ad8\u7ba1\u4eea\u8868\u677f\u4ee5\u83b7\u53d6\u5173\u952e\u5f52\u56e0\u6d1e\u5bdf<\/li>\n<\/ul>\n<h2 id=\"expert-perspectives%3A-building-better-attribution\" tabindex=\"-1\" data-source-line=\"435-435\"><span class=\"ez-toc-section\" id=\"Expert_Perspectives_Building_Better_Attribution\"><\/span>\u4e13\u5bb6\u89c2\u70b9\uff1a\u6784\u5efa\u66f4\u4f73\u5f52\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u884c\u4e1a\u9886\u8896\u5206\u4eab\u4e86\u5982\u4f55\u907f\u514d\u5e38\u89c1\u5f52\u56e0\u9677\u9631\u7684\u89c1\u89e3\uff1a\n<h3 id=\"start-with-business-questions%2C-not-technical-solutions\" tabindex=\"-1\" data-source-line=\"439-439\"><span class=\"ez-toc-section\" id=\"Start_With_Business_Questions_Not_Technical_Solutions\"><\/span>\u4ece\u4e1a\u52a1\u95ee\u9898\u5f00\u59cb\uff0c\u800c\u4e0d\u662f\u6280\u672f\u89e3\u51b3\u65b9\u6848<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u201c\u6211\u770b\u5230\u7684\u6700\u5927\u9519\u8bef\u662f\uff0c\u516c\u53f8\u5728\u5b9e\u65bd\u5f52\u56e0\u6280\u672f\u4e4b\u524d\uff0c\u8fd8\u6ca1\u6709\u660e\u786e\u754c\u5b9a\u9700\u8981\u89e3\u7b54\u7684\u4e1a\u52a1\u95ee\u9898\uff0c\u201d\u4e00\u5bb6\u5168\u7403\u4ee3\u7406\u673a\u6784\u7684\u5206\u6790\u603b\u76d1\u838e\u62c9\u00b7\u7ea6\u7ff0\u900a\u6307\u51fa\u3002\u201c\u5f52\u56e0\u5e94\u8be5\u4ece\u6e05\u6670\u9610\u8ff0\u7684\u4e1a\u52a1\u9700\u6c42\u5f00\u59cb\uff0c\u7136\u540e\u518d\u627e\u5230\u5408\u9002\u7684\u6280\u672f\u65b9\u6cd5\uff0c\u800c\u4e0d\u662f\u53cd\u8fc7\u6765\u3002\u201d\n<h3 id=\"focus-on-incremental-value%2C-not-attribution-models\" tabindex=\"-1\" data-source-line=\"443-443\"><span class=\"ez-toc-section\" id=\"Focus_on_Incremental_Value_Not_Attribution_Models\"><\/span>\u5173\u6ce8\u589e\u91cf\u4ef7\u503c\uff0c\u800c\u4e0d\u662f\u5f52\u56e0\u6a21\u578b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u4e00\u5bb6\u5927\u578b\u96f6\u552e\u5546\u7684\u9996\u5e2d\u5206\u6790\u5b98\u6234\u7ef4\u00b7\u5a01\u5ec9\u59c6\u65af (David Williams) \u6307\u51fa\uff1a\u201c\u4f01\u4e1a\u82b1\u8d39\u592a\u591a\u65f6\u95f4\u8ba8\u8bba\u5f52\u56e0\u6a21\u578b\uff0c\u5374\u6ca1\u6709\u8db3\u591f\u65f6\u95f4\u8861\u91cf\u589e\u91cf\u4ef7\u503c\u3002\u5373\u4f7f\u662f\u6700\u590d\u6742\u7684\u5f52\u56e0\u6a21\u578b\uff0c\u5982\u679c\u4e0d\u80fd\u63ed\u793a\u5ba2\u6237\u884c\u4e3a\u53d8\u5316\u7684\u771f\u6b63\u539f\u56e0\uff0c\u4e5f\u6beb\u65e0\u610f\u4e49\u3002\u52a1\u5fc5\u901a\u8fc7\u53d7\u63a7\u6d4b\u8bd5\u6765\u9a8c\u8bc1\u5f52\u56e0\u3002\u201d\n<h3 id=\"balance-precision-with-practicality\" tabindex=\"-1\" data-source-line=\"447-447\"><span class=\"ez-toc-section\" id=\"Balance_Precision_With_Practicality\"><\/span>\u5e73\u8861\u7cbe\u51c6\u5ea6\u4e0e\u5b9e\u7528\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u201c\u5b8c\u7f8e\u7684\u5f52\u56e0\u662f\u4e0d\u53ef\u80fd\u7684\uff0c\u4f46\u6709\u6548\u7684\u5f52\u56e0\u662f\u53ef\u4ee5\u5b9e\u73b0\u7684\uff0c\u201d\u4e00\u5bb6\u79d1\u6280\u516c\u53f8\u7684\u5e02\u573a\u8425\u9500\u79d1\u5b66\u4e3b\u7ba1 Michael Chen \u89e3\u91ca\u9053\u3002\u201c\u76ee\u6807\u5e76\u975e\u5728\u4e8e\u5b9e\u73b0\u5b8c\u7f8e\u65e0\u7f3a\u7684\u8861\u91cf\uff0c\u800c\u662f\u5728\u4e8e\u8861\u91cf\u7ed3\u679c\u8db3\u591f\u597d\uff0c\u80fd\u591f\u8ba9\u4f60\u505a\u51fa\u6bd4\u7ade\u4e89\u5bf9\u624b\u66f4\u597d\u7684\u51b3\u7b56\u3002\u4e13\u6ce8\u4e8e\u89e3\u51b3\u90a3\u4e9b\u5f71\u54cd\u4f60\u6700\u91cd\u8981\u51b3\u7b56\u7684\u6700\u5927\u5f52\u56e0\u5dee\u8ddd\u3002\u201d\n<h3 id=\"treat-attribution-as-a-journey%2C-not-a-destination\" tabindex=\"-1\" data-source-line=\"451-451\"><span class=\"ez-toc-section\" id=\"Treat_Attribution_as_a_Journey_Not_a_Destination\"><\/span>\u5c06\u5f52\u56e0\u89c6\u4e3a\u4e00\u6bb5\u65c5\u7a0b\uff0c\u800c\u975e\u76ee\u7684\u5730<span class=\"ez-toc-section-end\"><\/span><\/h3>\nAttrisight \u5f52\u56e0\u4e13\u5bb6 Emily Rodriguez \u8868\u793a\uff1a\u201c\u6210\u529f\u8fd0\u7528\u5f52\u56e0\u7684\u7ec4\u7ec7\u5c06\u5176\u89c6\u4e3a\u6301\u7eed\u6f14\u8fdb\u7684\u8fc7\u7a0b\uff0c\u800c\u975e\u4e00\u6b21\u6027\u5b9e\u65bd\u3002\u968f\u7740\u9690\u79c1\u7684\u53d8\u8fc1\u3001\u6280\u672f\u7684\u8fdb\u6b65\u548c\u5ba2\u6237\u884c\u4e3a\u7684\u8f6c\u53d8\uff0c\u60a8\u7684\u5f52\u56e0\u65b9\u6cd5\u4e5f\u5fc5\u987b\u968f\u4e4b\u8c03\u6574\u3002\u6784\u5efa\u65e8\u5728\u6301\u7eed\u6539\u8fdb\u7684\u7cfb\u7edf\uff0c\u800c\u975e\u5bfb\u6c42\u5b8c\u7f8e\u7684\u89e3\u51b3\u65b9\u6848\u3002\u201d\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"455-455\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\u5e38\u89c1\u95ee\u9898<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-do-i-know-if-my-attribution-system-is-working-properly%3F\" tabindex=\"-1\" data-source-line=\"457-457\"><span class=\"ez-toc-section\" id=\"How_do_I_know_if_my_attribution_system_is_working_properly\"><\/span>\u6211\u5982\u4f55\u77e5\u9053\u6211\u7684\u5f52\u56e0\u7cfb\u7edf\u662f\u5426\u6b63\u5e38\u8fd0\u884c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5f52\u56e0\u7cfb\u7edf\u7684\u51c6\u786e\u6027\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u6cd5\u9a8c\u8bc1\uff1a(1) \u5bf9\u7167\u5b9e\u9a8c\uff0c\u5c06\u5f52\u56e0\u9884\u6d4b\u4e0e\u5b9e\u9645\u6d4b\u5f97\u7684\u63d0\u5347\u5ea6\u8fdb\u884c\u6bd4\u8f83\uff1b(2) \u4fdd\u7559\u6d4b\u8bd5\uff0c\u5373\u5bf9\u67d0\u4e2a\u7ec6\u5206\u5e02\u573a\u4e0d\u8fdb\u884c\u8425\u9500\u4ee5\u8861\u91cf\u771f\u5b9e\u5f71\u54cd\uff1b(3) \u8de8\u65b9\u6cd5\u6bd4\u8f83\uff0c\u4ee5\u68c0\u9a8c\u4e0d\u540c\u65b9\u6cd5\u662f\u5426\u80fd\u5f97\u51fa\u76f8\u4f3c\u7684\u7ed3\u8bba\uff1b(4) \u7ee9\u6548\u9884\u6d4b\uff0c\u4ee5\u6d4b\u8bd5\u57fa\u4e8e\u5f52\u56e0\u7684\u9884\u6d4b\u662f\u5426\u4e0e\u5b9e\u9645\u7ed3\u679c\u76f8\u7b26\uff1b\u4ee5\u53ca (5) \u4e00\u81f4\u6027\u5206\u6790\uff0c\u4ee5\u786e\u4fdd\u5f52\u56e0\u6570\u636e\u59cb\u7ec8\u4fdd\u6301\u903b\u8f91\u6027\u548c\u7a33\u5b9a\u6027\u3002\u589e\u91cf\u6d4b\u8bd5\u662f\u9ec4\u91d1\u6807\u51c6\uff0c\u53ef\u76f4\u63a5\u8861\u91cf\u5df2\u63a5\u89e6\u548c\u672a\u63a5\u89e6\u53d7\u4f17\u4e4b\u95f4\u7684\u5dee\u5f02\u3002\u5982\u679c\u5f52\u56e0\u9884\u6d4b\u7684\u7ed3\u679c\u59cb\u7ec8\u4e0e\u5b9e\u9a8c\u7ed3\u679c\u76f8\u7b26\uff0c\u5219\u53ef\u4ee5\u5bf9\u5176\u51c6\u786e\u6027\u66f4\u6709\u4fe1\u5fc3\u3002\n<h3 id=\"how-do-i-fix-attribution-when-i-can't-track-everything-due-to-privacy-limitations%3F\" tabindex=\"-1\" data-source-line=\"460-460\"><span class=\"ez-toc-section\" id=\"How_do_I_fix_attribution_when_I_cant_track_everything_due_to_privacy_limitations\"><\/span>\u5f53\u6211\u7531\u4e8e\u9690\u79c1\u9650\u5236\u800c\u65e0\u6cd5\u8ffd\u8e2a\u6240\u6709\u5185\u5bb9\u65f6\uff0c\u6211\u8be5\u5982\u4f55\u4fee\u590d\u5f52\u56e0\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u7531\u4e8e\u9690\u79c1\u6cd5\u89c4\u548c\u6280\u672f\u9650\u5236\u524a\u5f31\u4e86\u76f4\u63a5\u8ffd\u8e2a\u80fd\u529b\uff0c\u5404\u7ec4\u7ec7\u6b63\u5728\u5b9e\u65bd\u591a\u79cd\u65b9\u6cd5\u6765\u4fdd\u6301\u5f52\u56e0\u7684\u51c6\u786e\u6027\uff1a(1) \u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565\uff0c\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u81ea\u6709\u6570\u636e\u6e90\u7684\u4ef7\u503c\uff1b(2) \u6982\u7387\u5efa\u6a21\u6280\u672f\uff0c\u7528\u4e8e\u63a8\u65ad\u53ef\u80fd\u7684\u5f52\u56e0\u6a21\u5f0f\uff1b(3) \u805a\u5408\u6d4b\u91cf\u65b9\u6cd5\uff0c\u7528\u4e8e\u5904\u7406\u7fa4\u4f53\u5c42\u9762\u800c\u975e\u4e2a\u4eba\u5c42\u9762\u7684\u6570\u636e\uff1b(4) \u5a92\u4f53\u7ec4\u5408\u5efa\u6a21\uff0c\u901a\u8fc7\u81ea\u4e0a\u800c\u4e0b\u7684\u5206\u6790\u8865\u5145\u7528\u6237\u5c42\u9762\u7684\u5f52\u56e0\uff1b\u4ee5\u53ca (5) \u589e\u91cf\u6d4b\u8bd5\uff0c\u65e0\u9700\u5b8c\u6574\u7684\u7528\u6237\u65c5\u7a0b\u5373\u53ef\u76f4\u63a5\u8861\u91cf\u6e20\u9053\u5f71\u54cd\u3002\u6700\u6210\u529f\u7684\u65b9\u6cd5\u662f\u5c06\u8fd9\u4e9b\u65b9\u6cd5\u7ed3\u5408\u8d77\u6765\uff0c\u5c3d\u53ef\u80fd\u4f7f\u7528\u76f4\u63a5\u8ffd\u8e2a\uff0c\u540c\u65f6\u5b9e\u65bd\u5efa\u6a21\u548c\u5b9e\u9a8c\u6765\u586b\u8865\u65e0\u6cd5\u8ffd\u8e2a\u7684\u7a7a\u767d\u3002\n<h3 id=\"how-do-i-get-organizational-buy-in-for-fixing-attribution-problems%3F\" tabindex=\"-1\" data-source-line=\"463-463\"><span class=\"ez-toc-section\" id=\"How_do_I_get_organizational_buy-in_for_fixing_attribution_problems\"><\/span>\u6211\u5982\u4f55\u83b7\u5f97\u7ec4\u7ec7\u7684\u652f\u6301\u6765\u89e3\u51b3\u5f52\u56e0\u95ee\u9898\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u8981\u83b7\u5f97\u7ec4\u7ec7\u5bf9\u5f52\u56e0\u6539\u8fdb\u7684\u652f\u6301\uff0c\u9700\u8981\u5c55\u793a\u6e05\u6670\u7684\u4e1a\u52a1\u5f71\u54cd\uff1a(1) \u901a\u8fc7\u9884\u7b97\u5206\u914d\u4e0d\u5f53\u6216\u9519\u5931\u826f\u673a\u7684\u5177\u4f53\u6848\u4f8b\uff0c\u91cf\u5316\u5f53\u524d\u5f52\u56e0\u9519\u8bef\u7684\u6210\u672c\uff1b(2) \u8fdb\u884c\u5c0f\u578b\u6982\u5ff5\u9a8c\u8bc1\u6d4b\u8bd5\uff0c\u5c55\u793a\u6539\u8fdb\u7684\u5f52\u56e0\u5982\u4f55\u5e26\u6765\u66f4\u4f73\u6210\u679c\uff1b(3) \u521b\u5efa\u524d\u540e\u60c5\u666f\uff0c\u5c55\u793a\u6f5c\u5728\u7684\u6295\u8d44\u56de\u62a5\u7387 (ROI) \u6539\u8fdb\uff1b(4) \u786e\u5b9a\u80fd\u591f\u7acb\u5373\u5e26\u6765\u4ef7\u503c\u7684\u901f\u6548\u65b9\u6848\uff0c\u5e76\u9010\u6b65\u5b9e\u73b0\u66f4\u5927\u7684\u6539\u8fdb\uff1b(5) \u7f16\u5199\u6613\u4e8e\u9ad8\u7ba1\u7406\u89e3\u7684\u8d44\u6599\uff0c\u5c06\u6280\u672f\u6027\u7684\u5f52\u56e0\u6982\u5ff5\u8f6c\u5316\u4e3a\u4e1a\u52a1\u6210\u679c\u3002\u6700\u4ee4\u4eba\u4fe1\u670d\u7684\u65b9\u6cd5\u662f\u5c55\u793a\u5f52\u56e0\u6539\u8fdb\u4e0e\u9ad8\u7ba1\u5173\u6ce8\u7684\u6307\u6807\uff08\u6536\u5165\u3001\u5229\u6da6\u548c\u589e\u957f\uff09\u4e4b\u95f4\u7684\u76f4\u63a5\u8054\u7cfb\u3002\n<h3 id=\"should-different-products-or-business-units-use-different-attribution-models%3F\" tabindex=\"-1\" data-source-line=\"466-466\"><span class=\"ez-toc-section\" id=\"Should_different_products_or_business_units_use_different_attribution_models\"><\/span>\u4e0d\u540c\u7684\u4ea7\u54c1\u6216\u4e1a\u52a1\u90e8\u95e8\u662f\u5426\u5e94\u8be5\u4f7f\u7528\u4e0d\u540c\u7684\u5f52\u56e0\u6a21\u578b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u662f\u7684\uff0c\u4e0d\u540c\u7684\u4ea7\u54c1\u3001\u4e1a\u52a1\u90e8\u95e8\u6216\u5ba2\u6237\u7fa4\u4f53\u901a\u5e38\u53d7\u76ca\u4e8e\u5b9a\u5236\u7684\u5f52\u56e0\u65b9\u6cd5\u3002\u53ef\u80fd\u9700\u8981\u4e0d\u540c\u6a21\u578b\u7684\u5173\u952e\u56e0\u7d20\u5305\u62ec\uff1a(1) \u9500\u552e\u5468\u671f\u957f\u5ea6\u4e0d\u540c\u2014\u2014\u8f83\u77ed\u7684\u9500\u552e\u5468\u671f\u53ef\u80fd\u4f7f\u7528\u65f6\u95f4\u8870\u51cf\u6a21\u578b\uff0c\u800c\u8f83\u957f\u7684\u9500\u552e\u5468\u671f\u5219\u9700\u8981\u57fa\u4e8e\u4f4d\u7f6e\u7684\u6a21\u578b\uff1b(2) \u8d2d\u4e70\u590d\u6742\u5ea6\u4e0d\u540c\u2014\u2014\u7b80\u5355\u7684\u8d2d\u4e70\u884c\u4e3a\u53ef\u80fd\u9700\u8981\u6bd4\u590d\u6742\u7684\u51b3\u7b56\u66f4\u7b80\u5355\u7684\u6a21\u578b\uff1b(3) \u6e20\u9053\u7ec4\u5408\u5dee\u5f02\u2014\u2014\u91c7\u7528\u4e0d\u540c\u6e20\u9053\u7b56\u7565\u7684\u4e1a\u52a1\u90e8\u95e8\u53ef\u80fd\u9700\u8981\u5b9a\u5236\u6a21\u578b\uff1b(4) \u5ba2\u6237\u65c5\u7a0b\u5dee\u5f02\u2014\u2014\u5ba2\u6237\u5982\u4f55\u7814\u7a76\u548c\u8d2d\u4e70\u7279\u5b9a\u4ea7\u54c1\uff1b\u4ee5\u53ca (5) \u53ef\u7528\u6570\u636e\u2014\u2014\u67d0\u4e9b\u4ea7\u54c1\u7684\u8ffd\u8e2a\u53ef\u80fd\u6bd4\u5176\u4ed6\u4ea7\u54c1\u66f4\u5168\u9762\u3002\u7136\u800c\uff0c\u5c3d\u7ba1\u6a21\u578b\u53ef\u80fd\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u5e95\u5c42\u65b9\u6cd5\u548c\u6cbb\u7406\u5e94\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u5b9e\u73b0\u4f01\u4e1a\u7ea7\u6d1e\u5bdf\u548c\u8d44\u6e90\u914d\u7f6e\u3002\n<h3 id=\"how-frequently-should-attribution-models-be-updated-or-reconsidered%3F\" tabindex=\"-1\" data-source-line=\"469-469\"><span class=\"ez-toc-section\" id=\"How_frequently_should_attribution_models_be_updated_or_reconsidered\"><\/span>\u5f52\u56e0\u6a21\u578b\u5e94\u8be5\u591a\u4e45\u66f4\u65b0\u4e00\u6b21\u6216\u91cd\u65b0\u8003\u8651\u4e00\u6b21\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\u5f52\u56e0\u6a21\u578b\u5e94\u5b9a\u671f\u8fdb\u884c\u5ba1\u67e5\uff0c\u5e76\u6839\u636e\u4ee5\u4e0b\u51e0\u4e2a\u60c5\u51b5\u89e6\u53d1\u66f4\u65b0\uff1a(1) \u6bcf\u5b63\u5ea6\u8fdb\u884c\u4e00\u6b21\u5ba1\u67e5\uff0c\u4ee5\u8bc4\u4f30\u6574\u4f53\u7ee9\u6548\u548c\u51c6\u786e\u6027\uff1b(2) \u8425\u9500\u7b56\u7565\u6216\u6e20\u9053\u7ec4\u5408\u53d1\u751f\u91cd\u5927\u53d8\u5316\uff1b(3) \u5f71\u54cd\u8ffd\u8e2a\u80fd\u529b\u7684\u91cd\u5927\u9690\u79c1\u6cd5\u89c4\u6216\u6280\u672f\u53d8\u9769\uff1b(4) \u5ba2\u6237\u884c\u4e3a\u6216\u65c5\u7a0b\u6a21\u5f0f\u53d1\u751f\u91cd\u5927\u8f6c\u53d8\uff1b\u4ee5\u53ca (5) \u9700\u8981\u91c7\u7528\u4e0d\u540c\u5f52\u56e0\u65b9\u6cd5\u7684\u65b0\u4e1a\u52a1\u4e3e\u63aa\u3002\u5927\u591a\u6570\u7ec4\u7ec7\u90fd\u80fd\u4ece\u5bf9\u5176\u6574\u4f53\u5f52\u56e0\u65b9\u6cd5\u8fdb\u884c\u6b63\u5f0f\u7684\u5e74\u5ea6\u91cd\u65b0\u8bc4\u4f30\u4e2d\u53d7\u76ca\uff0c\u5e76\u8f85\u4ee5\u66f4\u9891\u7e41\u7684\u7b56\u7565\u6027\u6539\u8fdb\u3002\u5173\u952e\u5728\u4e8e\u6784\u5efa\u4e00\u4e2a\u6301\u7eed\u6539\u8fdb\u7684\u6846\u67b6\uff0c\u800c\u4e0d\u662f\u5c06\u5f52\u56e0\u89c6\u4e3a\u4e00\u79cd\u201c\u4e00\u52b3\u6c38\u9038\u201d\u7684\u5b9e\u65bd\u65b9\u6cd5\u3002\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"472-472\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\u7ed3\u8bba<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\u5c3d\u7ba1\u5728\u5f52\u56e0\u6280\u672f\u548c\u4e13\u4e1a\u77e5\u8bc6\u65b9\u9762\u6295\u5165\u4e86\u5927\u91cf\u8d44\u91d1\uff0c\u4f46\u5f52\u56e0\u9519\u8bef\u4ecd\u7136\u666e\u904d\u5b58\u5728\u3002\u8fd9\u4e9b\u9519\u8bef\u4f1a\u635f\u5bb3\u8425\u9500\u7ee9\u6548\uff0c\u5bfc\u81f4\u9884\u7b97\u5206\u914d\u4e0d\u5f53\u3001\u9519\u5931\u826f\u673a\u4ee5\u53ca\u5ba2\u6237\u4f53\u9a8c\u4e0d\u4f73\u3002\u6700\u5177\u7834\u574f\u6027\u7684\u5f52\u56e0\u9519\u8bef\u5177\u6709\u4ee5\u4e0b\u5171\u540c\u7279\u5f81\uff1a\n<ol data-source-line=\"478-483\">\n<li data-source-line=\"478-478\"><strong>\u4ed6\u4eec\u5236\u9020\u865a\u5047\u7684\u4fe1\u5fc3<\/strong>\uff1a\u63d0\u4f9b\u770b\u4f3c\u7cbe\u786e\u7684\u6570\u636e\u5374\u5bfc\u81f4\u9519\u8bef\u7684\u7ed3\u8bba<\/li>\n<li data-source-line=\"479-479\"><strong>\u5b83\u4eec\u6301\u7eed\u5b58\u5728\u800c\u4e0d\u88ab\u53d1\u73b0<\/strong>\uff1a\u5982\u679c\u6ca1\u6709\u9002\u5f53\u7684\u9a8c\u8bc1\uff0c\u5f52\u56e0\u9519\u8bef\u53ef\u80fd\u4f1a\u65e0\u9650\u671f\u5730\u6301\u7eed\u4e0b\u53bb<\/li>\n<li data-source-line=\"480-480\"><strong>\u5b83\u4eec\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u590d\u5408<\/strong>\uff1a\u6700\u521d\u7684\u5c0f\u9519\u8bef\u4f1a\u5bfc\u81f4\u8425\u9500\u7b56\u7565\u8d8a\u6765\u8d8a\u4e0d\u4e00\u81f4<\/li>\n<li data-source-line=\"481-481\"><strong>\u4ed6\u4eec\u62d2\u7edd\u7ea0\u6b63<\/strong>\uff1a\u7ec4\u7ec7\u60f0\u6027\u5e38\u5e38\u5bfc\u81f4\u9519\u8bef\u7684\u5f52\u56e0\u65b9\u6cd5<\/li>\n<li data-source-line=\"482-483\"><strong>\u4ed6\u4eec\u6d6a\u8d39\u4e86\u5927\u91cf\u7684\u8d44\u6e90<\/strong>\uff1a\u901a\u8fc7\u9519\u8bef\u5206\u914d\u7684\u652f\u51fa\u548c\u673a\u4f1a\u6210\u672c<\/li>\n<\/ol>\n\u7136\u800c\uff0c\u7cfb\u7edf\u6027\u5730\u89e3\u51b3\u8fd9\u4e9b\u5e38\u89c1\u9519\u8bef\u7684\u7ec4\u7ec7\u5c06\u83b7\u5f97\u5de8\u5927\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u51c6\u786e\u7684\u5f52\u56e0\u80fd\u591f\u5b9e\u73b0\u66f4\u6709\u6548\u7684\u9884\u7b97\u5206\u914d\u3001\u66f4\u4f73\u7684\u5ba2\u6237\u4f53\u9a8c\u3001\u66f4\u9ad8\u7684\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u4ee5\u53ca\u66f4\u5feb\u7684\u4f18\u5316\u5468\u671f\u3002\u968f\u7740\u8425\u9500\u683c\u5c40\u7684\u4e0d\u65ad\u6f14\u53d8\uff0c\u9690\u79c1\u53d8\u5316\u98a0\u8986\u4e86\u4f20\u7edf\u7684\u8861\u91cf\u6807\u51c6\uff0c\u5ba2\u6237\u65c5\u7a0b\u4e5f\u53d8\u5f97\u8d8a\u6765\u8d8a\u590d\u6742\uff0c\u89e3\u51b3\u5f52\u56e0\u9519\u8bef\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u90a3\u4e9b\u80fd\u591f\u5efa\u7acb\u4e25\u8c28\u7684\u5f52\u56e0\u5b9e\u8df5\uff0c\u5e76\u5728\u6280\u672f\u5b9e\u65bd\u3001\u7ec4\u7ec7\u91c7\u7528\u548c\u6301\u7eed\u6539\u8fdb\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u7684\u7ec4\u7ec7\u624d\u80fd\u84ec\u52c3\u53d1\u5c55\u3002\u5bf9\u4e8e\u5bfb\u6c42\u5728\u5e94\u5bf9\u5f53\u4eca\u590d\u6742\u7684\u9690\u79c1\u5f62\u52bf\u7684\u540c\u65f6\u63d0\u5347\u5f52\u56e0\u80fd\u529b\u7684\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u00a0<a href=\"https:\/\/attrisight.com\/zh\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u89c6\u529b<\/a>\u00a0\u63d0\u4f9b\u4e13\u95e8\u8bbe\u8ba1\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u65e8\u5728\u514b\u670d\u5e38\u89c1\u7684\u5f52\u56e0\u6311\u6218\uff0c\u540c\u65f6\u5c0a\u91cd\u9690\u79c1\u6cd5\u89c4\u5e76\u9002\u5e94\u540e Cookie 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Learn practical solutions to improve attribution models, fix tracking issues, and build more effective marketing programs based on reliable data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/attrisight.com\/zh\/\u5e38\u89c1\u7684\u8425\u9500\u5f52\u56e0\u9519\u8bef\u5982\u4f55\u907f\u514d\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Common Marketing Attribution Mistakes and How to Avoid Them - AttriSight\" \/>\n<meta property=\"og:description\" content=\"Discover the most common marketing attribution mistakes that undermine measurement accuracy and campaign performance. 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