{"id":352,"date":"2025-05-12T21:34:28","date_gmt":"2025-05-13T05:34:28","guid":{"rendered":"https:\/\/attrisight.com\/?p=352"},"modified":"2025-05-24T16:36:07","modified_gmt":"2025-05-25T00:36:07","slug":"%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/","title":{"rendered":"\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc708\ub3c4\uc6b0: \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \uae30\uac04\uc744 \uc815\uc758\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"\uc624\ub298\ub0a0\uc758 \ubcf5\uc7a1\ud55c \ub9c8\ucf00\ud305 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc5b8\uc81c \uc5b4\ub5bb\uac8c \uc804\ud658\uc5d0 \uae30\uc5ec\uc2dc\ud0ac\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud55c \uacfc\uc81c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc81c\uc758 \ud575\uc2ec\uc5d0\ub294 \uac89\ubcf4\uae30\uc5d0 \uac04\ub2e8\ud55c \uc9c8\ubb38\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc0c1\ud638\uc791\uc6a9 \ud6c4 \uc5bc\ub9c8\ub098 \uc624\ub7ab\ub3d9\uc548 \ud574\ub2f9 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc804\ud658 \uae30\uc5ec\ub85c \uc778\uc815\ud574\uc57c \ud560\uae4c\uc694? \uc774\uac83\uc774 \ubc14\ub85c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc5f0\uacb0\ub420 \uc218 \uc788\ub294 \uae30\uac04\uc778 \uae30\uc5ec \uc708\ub3c4\uc6b0\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%ec%84%a4%eb%aa%85\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ub9c8\ucf00\ud305 \uadc0\uc18d \ubaa8\ub378<\/a>\u00a0\ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud06c\ub808\ub527\uc774 \uc5b4\ub5bb\uac8c \ubc30\ubd84\ub418\ub294\uc9c0\ub97c \uacb0\uc815\ud558\uace0, \uae30\uc5ec\ub3c4 \uc708\ub3c4\uc6b0\ub294 \ud574\ub2f9 \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \ub354 \uc774\uc0c1 \uad00\ub828\uc131\uc774 \uc5c6\uc5b4\uc9c0\ub294 \uc2dc\uc810\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4. \uc801\uc808\ud55c \uae30\uc5ec\ub3c4 \uc708\ub3c4\uc6b0\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \uc774\ud574, \uc608\uc0b0 \ubc30\ubd84 \uacb0\uc815, \uadf8\ub9ac\uace0 \uad81\uadf9\uc801\uc73c\ub85c \uc0ac\uc5c5 \uc218\uc775\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#What_Are_Attribution_Windows\" >\uadc0\uc18d \ucc3d\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#1_Type_of_Interaction\" >1. \uc0c1\ud638\uc791\uc6a9 \uc720\ud615<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#2_Length_of_Time\" >2. \uc2dc\uac04\uc758 \uae38\uc774<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Why_Attribution_Windows_Matter\" >\uc18d\uc131 \ucc3d\uc774 \uc911\uc694\ud55c \uc774\uc720<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#1_Conversion_Allocation\" >1. \uc804\ud658 \ud560\ub2f9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#2_Budget_Allocation_Decisions\" >2. \uc608\uc0b0 \ubc30\ubd84 \uacb0\uc815<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#3_Channel_Evaluation_Accuracy\" >3. \ucc44\ub110 \ud3c9\uac00 \uc815\ud655\ub3c4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#4_Understanding_the_Full_Customer_Journey\" >4. \uace0\uac1d \uc5ec\uc815 \uc804\uccb4 \uc774\ud574<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#How_Different_Industries_Require_Different_Attribution_Windows\" >\ub2e4\uc591\ud55c \uc0b0\uc5c5\uc774 \uc11c\ub85c \ub2e4\ub978 \uadc0\uc18d \uae30\uac04\uc744 \ud544\uc694\ub85c \ud558\ub294 \ubc29\uc2dd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#E-commerce\" >\uc804\uc790\uc0c1\uac70\ub798<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#B2B_Services\" >B2B \uc11c\ube44\uc2a4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Subscription_Services\" >\uad6c\ub3c5 \uc11c\ube44\uc2a4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Financial_Services\" >\uae08\uc735 \uc11c\ube44\uc2a4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Travel_and_Hospitality\" >\uc5ec\ud589 \ubc0f \ud638\ud154\uc5c5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#The_Impact_of_Privacy_Changes_on_Attribution_Windows\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc774 \uadc0\uc18d \ucc3d\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Apples_App_Tracking_Transparency_ATT\" >Apple\uc758 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(ATT)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Cookie_Deprecation\" >\ucfe0\ud0a4 \uc0ac\uc6a9 \uc911\ub2e8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#GDPR_CCPA_and_Other_Privacy_Regulations\" >GDPR, CCPA \ubc0f \uae30\ud0c0 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Selecting_the_Right_Attribution_Window_for_Your_Business\" >\ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \uadc0\uc18d \uae30\uac04 \uc120\ud0dd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#1_Analyze_Your_Sales_Cycle\" >1. \ud310\ub9e4\uc8fc\uae30\ub97c \ubd84\uc11d\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#2_Consider_Customer_Behavior_Patterns\" >2. \uace0\uac1d \ud589\ub3d9 \ud328\ud134 \uace0\ub824<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#3_Evaluate_Channel_Characteristics\" >3. \ucc44\ub110 \ud2b9\uc131 \ud3c9\uac00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#4_Test_Different_Windows\" >4. \ub2e4\ub978 \ucc3d \ud14c\uc2a4\ud2b8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#5_Consider_Business_Objectives\" >5. \uc0ac\uc5c5 \ubaa9\ud45c\ub97c \uace0\ub824\ud558\uc138\uc694<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Practical_Implementation_Setting_Attribution_Windows\" >\uc2e4\uc81c \uad6c\ud604: \uc18d\uc131 \ucc3d \uc124\uc815<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Platform-Specific_Implementation\" >\ud50c\ub7ab\ud3fc\ubcc4 \uad6c\ud604<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Google_Analytics_4\" >\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Meta_Ads_Manager\" >\uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Cross-Platform_Consistency\" >\ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \uc77c\uad00\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#First-Party_Data_Integration\" >\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ud1b5\ud569<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Testing_Attribution_Window_Effectiveness\" >\uadc0\uc18d \ucc3d \ud6a8\uacfc \ud14c\uc2a4\ud2b8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#1_Incremental_Lift_Testing\" >1. \uc99d\ubd84 \ub9ac\ud504\ud2b8 \ud14c\uc2a4\ud2b8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#2_Conversion_Path_Analysis\" >2. \uc804\ud658 \uacbd\ub85c \ubd84\uc11d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#3_Multi-Window_Comparison\" >3. \uba40\ud2f0 \uc708\ub3c4\uc6b0 \ube44\uad50<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#4_Cohort_Analysis\" >4. \ucf54\ud638\ud2b8 \ubd84\uc11d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Common_Attribution_Window_Mistakes_to_Avoid\" >\ud53c\ud574\uc57c \ud560 \uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ucc3d \uc2e4\uc218<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#1_One-Size-Fits-All_Approach\" >1. \ubaa8\ub4e0 \uc0c1\ud669\uc5d0 \ub9de\ub294 \ub2e8\uc77c \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#2_Set-and-Forget_Configuration\" >2. \uc124\uc815 \ud6c4 \uc78a\uc5b4\ubc84\ub9ac\uae30 \uad6c\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#3_Platform_Default_Acceptance\" >3. \ud50c\ub7ab\ud3fc \uae30\ubcf8 \uc218\ub77d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#4_Data_Silos\" >4. \ub370\uc774\ud130 \uc0ac\uc77c\ub85c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#5_Ignoring_Privacy_Implications\" >5. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc601\ud5a5 \ubb34\uc2dc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#The_Future_of_Attribution_Windows\" >\uadc0\uc18d \ucc3d\uc758 \ubbf8\ub798<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Privacy-Preserving_Technologies\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\uc220<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Aggregated_Measurement\" >\uc9d1\uacc4\ub41c \uce21\uc815<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Machine_Learning_Optimization\" >\uba38\uc2e0 \ub7ec\ub2dd \ucd5c\uc801\ud654<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Unified_Measurement_Approaches\" >\ud1b5\ud569 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Case_Study_Finding_the_Optimal_Attribution_Window\" >\uc0ac\ub840 \uc5f0\uad6c: \ucd5c\uc801\uc758 \uadc0\uc18d \ucc3d \ucc3e\uae30<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#The_Challenge\" >\ub3c4\uc804 \uacfc\uc81c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#The_Approach\" >\uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#The_Results\" >\uacb0\uacfc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#The_Solution\" >\ud574\uacb0\ucc45<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#FAQ_Attribution_Windows\" >FAQ: \uc18d\uc131 \ucc3d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#How_do_attribution_windows_differ_from_attribution_models\" >\uadc0\uc18d \ucc3d\uc740 \uadc0\uc18d \ubaa8\ub378\uacfc \uc5b4\ub5bb\uac8c \ub2e4\ub985\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Should_view-through_and_click-through_attribution_windows_be_the_same_length\" >\ubdf0\uc2a4\ub8e8 \ubc0f \ud074\ub9ad\uc2a4\ub8e8 \uadc0\uc18d \ucc3d\uc758 \uae38\uc774\ub294 \uac19\uc544\uc57c \ud560\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#How_have_iOS_privacy_changes_affected_attribution_windows\" >iOS \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc774 \uadc0\uc18d \ucc3d\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#How_do_I_know_if_my_attribution_windows_are_too_long_or_too_short\" >\ub0b4 \uadc0\uc18d \ucc3d\uc774 \ub108\ubb34 \uae38\uac70\ub098 \uc9e7\uc740\uc9c0 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Can_different_products_within_the_same_business_have_different_attribution_windows\" >\ub3d9\uc77c\ud55c \uc0ac\uc5c5\uccb4 \ub0b4\uc758 \uc11c\ub85c \ub2e4\ub978 \uc81c\ud488\uc5d0 \ub300\ud574 \uadc0\uc18d \uae30\uac04\uc774 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#How_do_attribution_windows_impact_ad_platform_algorithms\" >\uadc0\uc18d \ucc3d\uc740 \uad11\uace0 \ud50c\ub7ab\ud3fc \uc54c\uace0\ub9ac\uc998\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\uae4c?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/attrisight.com\/ko\/%ea%b7%80%ec%86%8d-%ec%b0%bd%ec%9d%80-%ec%a0%81%ec%a0%88%ed%95%9c-%ea%b8%b0%ea%b0%84%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%a9%eb%8b%88%eb%8b%a4\/#Conclusion_Finding_Your_Attribution_Window_Sweet_Spot\" >\uacb0\ub860: \uadc0\uc18d \ucc3d\uc758 \ucd5c\uc801 \uc9c0\uc810 \ucc3e\uae30<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what-are-attribution-windows%3F\" tabindex=\"-1\" data-source-line=\"9-9\"><span class=\"ez-toc-section\" id=\"What_Are_Attribution_Windows\"><\/span>\uadc0\uc18d \ucc3d\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uae30\uc5ec \uae30\uac04(\uc804\ud658 \uae30\uac04 \ub610\ub294 \ub8e9\ubc31 \uae30\uac04\uc774\ub77c\uace0\ub3c4 \ud568)\uc740 \ud2b9\uc815 \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc804\ud658\uc774 \uae30\uc5ec\ub420 \uc218 \uc788\ub294 \ud2b9\uc815 \uae30\uac04\uc785\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574, \ub204\uad70\uac00 \ub9c8\ucf00\ud305\uacfc \uc0c1\ud638\uc791\uc6a9(\ud074\ub9ad, \uc870\ud68c \ub610\ub294 \uae30\ud0c0 \ucc38\uc5ec)\ud55c \uc2dc\uc810\uacfc \uc804\ud658 \uc2dc\uc810 \uc0ac\uc774\uc758 \uae30\uac04\uc73c\ub85c, \uc774 \uae30\uac04 \ub3d9\uc548 \ub450 \uc774\ubca4\ud2b8\ub97c \uc5f0\uacb0\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 7\uc77c \ud074\ub9ad \uae30\uc5ec \uae30\uac04\uc744 \uc124\uc815\ud558\uba74 \ub204\uad70\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \ud6c4 7\uc77c \uc774\ub0b4\uc5d0 \ubc1c\uc0dd\ud558\ub294 \ubaa8\ub4e0 \uc804\ud658\uc740 \ud574\ub2f9 \uad11\uace0\uc5d0 \uae30\uc5ec\ub429\ub2c8\ub2e4. \uc774 \uae30\uac04 \uc678\uc5d0 \ubc1c\uc0dd\ud558\ub294 \uc804\ud658\uc740 \uad11\uace0 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uae30\uc5ec\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uae30\uc5ec \uae30\uac04\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub450 \uac00\uc9c0 \uc8fc\uc694 \uae30\uc900\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4.\n<h3 id=\"1.-type-of-interaction\" tabindex=\"-1\" data-source-line=\"17-17\"><span class=\"ez-toc-section\" id=\"1_Type_of_Interaction\"><\/span>1. \uc0c1\ud638\uc791\uc6a9 \uc720\ud615<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"19-21\">\n<li data-source-line=\"19-19\"><strong>\ud074\ub9ad\uc2a4\ub8e8 \uadc0\uc18d \ucc3d<\/strong>: \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub098 \ub9c8\ucf00\ud305 \uc790\uc0b0\uc744 \ud074\ub9ad\ud55c \ud6c4 \ud574\ub2f9 \ud074\ub9ad\uc5d0 \uc804\ud658\uc774 \uae30\uc778\ud560 \uc218 \uc788\ub294 \uae30\uac04\uc785\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"20-21\"><strong>\ubdf0\uc2a4\ub8e8(\ub610\ub294 \ub178\ucd9c) \uadc0\uc18d \ucc3d<\/strong>: \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uc9c0 \uc54a\uace0 \ub2e8\uc21c\ud788 \ubcf8 \ud6c4 \ud574\ub2f9 \ub178\ucd9c\uc5d0 \uc804\ud658\uc774 \uae30\uc778\ud560 \uc218 \uc788\ub294 \uae30\uac04\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"2.-length-of-time\" tabindex=\"-1\" data-source-line=\"22-22\"><span class=\"ez-toc-section\" id=\"2_Length_of_Time\"><\/span>2. \uc2dc\uac04\uc758 \uae38\uc774<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \ucc3d\uc740 \uae38\uc774\uac00 \uc0c1\ub2f9\ud788 \ub2e4\uc591\ud560 \uc218 \uc788\uc73c\uba70 \uc77c\ubc18\uc801\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"25-30\">\n<li data-source-line=\"25-25\">1\uc77c(\ub178\ucd9c \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uacbd\uc6b0 1\uc77c \uc774\ud558)<\/li>\n<li data-source-line=\"26-26\">7\uc77c(\uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc77c\ubc18\uc801)<\/li>\n<li data-source-line=\"27-27\">14\uc77c<\/li>\n<li data-source-line=\"28-28\">30\uc77c<\/li>\n<li data-source-line=\"29-30\">90\uc77c(\ud310\ub9e4 \uc8fc\uae30\uac00 \uae34 \uacbd\uc6b0 \uc77c\ubc18\uc801)<\/li>\n<\/ul>\n\uc0c1\ud638\uc791\uc6a9 \uc720\ud615\uacfc \uae30\uac04\uc758 \uc62c\ubc14\ub978 \uc870\ud569\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378, \uc0b0\uc5c5, \uace0\uac1d \uc5ec\uc815 \ud2b9\uc131\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.\n<h2 id=\"why-attribution-windows-matter\" tabindex=\"-1\" data-source-line=\"33-33\"><span class=\"ez-toc-section\" id=\"Why_Attribution_Windows_Matter\"><\/span>\uc18d\uc131 \ucc3d\uc774 \uc911\uc694\ud55c \uc774\uc720<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc120\ud0dd\ud558\ub294 \uadc0\uc18d \uae30\uac04\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uba74\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \uc774\ud574\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"1.-conversion-allocation\" tabindex=\"-1\" data-source-line=\"37-37\"><span class=\"ez-toc-section\" id=\"1_Conversion_Allocation\"><\/span>1. \uc804\ud658 \ud560\ub2f9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc5ec \uae30\uac04\uc774 \ub2e4\ub974\uba74 \ucc44\ub110\ubcc4\ub85c \uc804\ud658\uc728\uc5d0 \uc0c1\ub2f9\ud55c \ucc28\uc774\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. 1\uc77c \uae30\uac04\uc73c\ub85c\ub294 \ud6a8\uacfc\uac00 \uc5c6\uc5b4 \ubcf4\uc774\ub294 \ucc44\ub110\ub3c4 30\uc77c \uae30\uac04\uc73c\ub85c\ub294 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0a0 \uc218 \uc788\uc73c\uba70, \ud2b9\ud788 \uace0\ub824 \uae30\uac04\uc774 \uae34 \uc81c\ud488\uc758 \uacbd\uc6b0 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4.\n<h3 id=\"2.-budget-allocation-decisions\" tabindex=\"-1\" data-source-line=\"41-41\"><span class=\"ez-toc-section\" id=\"2_Budget_Allocation_Decisions\"><\/span>2. \uc608\uc0b0 \ubc30\ubd84 \uacb0\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc5ec \uae30\uac04\uc740 \ub9c8\ucf00\ud305 \uc608\uc0b0 \ud22c\uc790\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uae30\uc5ec \uae30\uac04\uc774 \ub108\ubb34 \uc9e7\uc73c\uba74 \uace0\uac1d \uc5ec\uc815\uc744 \uc2dc\uc791\ud558\uc9c0\ub9cc \uc989\uac01\uc801\uc778 \uc804\ud658\uc744 \uc720\ub3c4\ud558\uc9c0 \ubabb\ud558\ub294 \ucc44\ub110\uc758 \uac00\uce58\ub97c \ub0ae\uac8c \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5ec \uae30\uac04\uc774 \ub108\ubb34 \uae38\uba74 \uc758\uc0ac \uacb0\uc815\uc5d0 \ubbf8\ubbf8\ud55c \uc601\ud5a5\uc744 \ubbf8\uce5c \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"3.-channel-evaluation-accuracy\" tabindex=\"-1\" data-source-line=\"45-45\"><span class=\"ez-toc-section\" id=\"3_Channel_Evaluation_Accuracy\"><\/span>3. \ucc44\ub110 \ud3c9\uac00 \uc815\ud655\ub3c4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc77c\ubd80 \ucc44\ub110\uc740 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc601\ud5a5 \uae30\uac04\uc774 \ub2e4\ub985\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uac80\uc0c9 \uad11\uace0\ub294 \uc804\ud658\uc728\uc774 \ube60\ub978 \ubc18\uba74, \ub514\uc2a4\ud50c\ub808\uc774 \ub610\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc740 \ub354 \uc624\ub79c \uae30\uac04 \ub3d9\uc548 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc801\uc808\ud55c \uae30\uc5ec \uae30\uac04\uc744 \uc124\uc815\ud558\uba74 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uacf5\uc815\ud55c \ud3c9\uac00\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h3 id=\"4.-understanding-the-full-customer-journey\" tabindex=\"-1\" data-source-line=\"49-49\"><span class=\"ez-toc-section\" id=\"4_Understanding_the_Full_Customer_Journey\"><\/span>4. \uace0\uac1d \uc5ec\uc815 \uc804\uccb4 \uc774\ud574<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc801\uc808\ud55c \uadc0\uc18d \ucc3d\uc744 \uc0ac\uc6a9\ud558\uba74 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc811\uc810\uc774 \uc804\uccb4\uc5d0 \uc5b4\ub5bb\uac8c \uae30\uc5ec\ud558\ub294\uc9c0 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uace0\uac1d \uc5ec\uc815<\/a>\ucd08\uae30 \uc778\uc2dd\ubd80\ud130 \ucd5c\uc885 \uc804\ud658\uae4c\uc9c0.\n<h2 id=\"how-different-industries-require-different-attribution-windows\" tabindex=\"-1\" data-source-line=\"53-53\"><span class=\"ez-toc-section\" id=\"How_Different_Industries_Require_Different_Attribution_Windows\"><\/span>\ub2e4\uc591\ud55c \uc0b0\uc5c5\uc774 \uc11c\ub85c \ub2e4\ub978 \uadc0\uc18d \uae30\uac04\uc744 \ud544\uc694\ub85c \ud558\ub294 \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc801\uc808\ud55c \uadc0\uc18d \uae30\uac04\uc740 \ube44\uc988\ub2c8\uc2a4 \uc720\ud615\uacfc \uc0b0\uc5c5\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2e4\ub985\ub2c8\ub2e4.\n<h3 id=\"e-commerce\" tabindex=\"-1\" data-source-line=\"57-57\"><span class=\"ez-toc-section\" id=\"E-commerce\"><\/span>\uc804\uc790\uc0c1\uac70\ub798<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc804\uc790\uc0c1\uac70\ub798 \uc5c5\uccb4\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uace0\uac1d \uad6c\ub9e4 \uacb0\uc815 \uc8fc\uae30\uac00 \uc9e7\uc73c\uba70, \ud2b9\ud788 \uc800\uac00 \uc0c1\ud488\uc758 \uacbd\uc6b0 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5c5\uccb4\uc758 \uacbd\uc6b0:\n<ul data-source-line=\"61-64\">\n<li data-source-line=\"61-61\"><strong>\uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ucc3d<\/strong>: \ud074\ub9ad \uadc0\uc18d\uc758 \uacbd\uc6b0 7~30\uc77c, \ubdf0 \uadc0\uc18d\uc758 \uacbd\uc6b0 1~7\uc77c<\/li>\n<li data-source-line=\"62-62\"><strong>\uace0\ub824 \uc0ac\ud56d<\/strong>: \uc81c\ud488 \uac00\uaca9\uc740 \ucc3d \uae38\uc774\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uac00\uaca9\uc774 \ub192\uc740 \ud488\ubaa9\uc77c\uc218\ub85d \uc77c\ubc18\uc801\uc73c\ub85c \ub354 \uae34 \ucc3d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"63-64\"><strong>\uc608<\/strong>: \ud328\uc2a4\ud2b8 \ud328\uc158 \uc18c\ub9e4\uc5c5\uccb4\ub294 7\uc77c \ud074\ub9ad \uae30\uac04\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc18\uba74, \uace0\uae09 \uc8fc\uc5bc\ub9ac\uc5d0\ub294 30\uc77c \uae30\uac04\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"b2b-services\" tabindex=\"-1\" data-source-line=\"65-65\"><span class=\"ez-toc-section\" id=\"B2B_Services\"><\/span>B2B \uc11c\ube44\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uad6c\ub9e4 \uacb0\uc815\uc740 \ubcf5\uc7a1\ud558\uace0 \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uac00 \uad00\uc5ec\ud558\ub294 \ud2b9\uc131\uc73c\ub85c \uc778\ud574 \ub354 \uae34 \uadc0\uc18d \uae30\uac04\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"69-72\">\n<li data-source-line=\"69-69\"><strong>\uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ucc3d<\/strong>: \ud074\ub9ad \uadc0\uc18d\uc758 \uacbd\uc6b0 30~90\uc77c, \ubdf0 \uadc0\uc18d\uc758 \uacbd\uc6b0 7~30\uc77c<\/li>\n<li data-source-line=\"70-70\"><strong>\uace0\ub824 \uc0ac\ud56d<\/strong>: \ud310\ub9e4 \uc8fc\uae30 \uae38\uc774, \uc758\uc0ac\uacb0\uc815\uc790 \uc218, \uc11c\ube44\uc2a4 \ubcf5\uc7a1\uc131<\/li>\n<li data-source-line=\"71-72\"><strong>\uc608<\/strong>: \uae30\uc5c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\ub294 \uae34 \uc870\ub2ec \ud504\ub85c\uc138\uc2a4\ub97c \uc124\uba85\ud558\uae30 \uc704\ud574 90\uc77c \uadc0\uc18d \uae30\uac04\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"subscription-services\" tabindex=\"-1\" data-source-line=\"73-73\"><span class=\"ez-toc-section\" id=\"Subscription_Services\"><\/span>\uad6c\ub3c5 \uc11c\ube44\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uad6c\ub3c5 \uc0ac\uc5c5\uc740 \uace0\uac1d\uc758 \uc9c4\uc815\ud55c \uac00\uce58\uac00 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc2e4\ud604\ub418\uae30 \ub54c\ubb38\uc5d0 \uadc0\uc18d\uacfc \uad00\ub828\ud558\uc5ec \uace0\uc720\ud55c \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"77-80\">\n<li data-source-line=\"77-77\"><strong>\uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ucc3d<\/strong>: \ucd08\uae30 \uc804\ud658\uae4c\uc9c0 14~30\uc77c\uc774 \uc18c\uc694\ub418\uba70, \uace0\uac1d \uc0dd\uc560 \uac00\uce58\uc5d0 \ub300\ud55c \ucd94\uac00 \ubd84\uc11d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"78-78\"><strong>\uace0\ub824 \uc0ac\ud56d<\/strong>: \uccb4\ud5d8 \uae30\uac04, \uc720\ub8cc \uc804\ud658 \ubc0f \uc720\uc9c0\uc728 \uce21\uc815 \ud56d\ubaa9<\/li>\n<li data-source-line=\"79-80\"><strong>\uc608<\/strong>: \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub294 \ubb34\ub8cc \uccb4\ud5d8 \ub4f1\ub85d\uc5d0 \ub300\ud55c 7\uc77c \uadc0\uc18d\uacfc \uc720\ub8cc \uad6c\ub3c5\uc73c\ub85c\uc758 \uc804\ud658\uc5d0 \ub300\ud55c 30\uc77c \uae30\uac04\uc744 \ubaa8\ub450 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"financial-services\" tabindex=\"-1\" data-source-line=\"81-81\"><span class=\"ez-toc-section\" id=\"Financial_Services\"><\/span>\uae08\uc735 \uc11c\ube44\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae08\uc735 \uc0c1\ud488\uc758 \ub192\uc740 \uace0\ub824 \uc0ac\ud56d \ud2b9\uc131\uc73c\ub85c \uc778\ud574 \uc885\uc885 \ud655\uc7a5\ub41c \uadc0\uc18d \uae30\uac04\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"85-88\">\n<li data-source-line=\"85-85\"><strong>\uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ucc3d<\/strong>: \ud074\ub9ad \uadc0\uc18d\uc758 \uacbd\uc6b0 30~90\uc77c, \ubdf0 \uadc0\uc18d\uc758 \uacbd\uc6b0 7~30\uc77c<\/li>\n<li data-source-line=\"86-86\"><strong>\uace0\ub824 \uc0ac\ud56d<\/strong>: \uaddc\uc81c \uc694\uac74, \uc758\uc0ac\uacb0\uc815 \ubcf5\uc7a1\uc131 \ubc0f \uace0\uac1d \ud3c9\uc0dd \uac00\uce58<\/li>\n<li data-source-line=\"87-88\"><strong>\uc608<\/strong>: \ubaa8\uae30\uc9c0 \uc81c\uacf5\uc790\ub294 \uc18c\ube44\uc790\uac00 \uc218\ud589\ud558\ub294 \uad11\ubc94\uc704\ud55c \uc870\uc0ac \uae30\uac04\uc73c\ub85c \uc778\ud574 90\uc77c \uadc0\uc18d \uae30\uac04\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"travel-and-hospitality\" tabindex=\"-1\" data-source-line=\"89-89\"><span class=\"ez-toc-section\" id=\"Travel_and_Hospitality\"><\/span>\uc5ec\ud589 \ubc0f \ud638\ud154\uc5c5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc5ec\ud589 \uacc4\ud68d\uc5d0\ub294 \uc885\uc885 \uc5ec\ub7ec \uae30\uae30\uc640 \uc138\uc158\uc5d0 \ub300\ud55c \uad11\ubc94\uc704\ud55c \uc870\uc0ac\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"93-96\">\n<li data-source-line=\"93-93\"><strong>\uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ucc3d<\/strong>: \ud074\ub9ad \uadc0\uc18d\uc758 \uacbd\uc6b0 30~60\uc77c, \ubdf0 \uadc0\uc18d\uc758 \uacbd\uc6b0 7~14\uc77c<\/li>\n<li data-source-line=\"94-94\"><strong>\uace0\ub824 \uc0ac\ud56d<\/strong>: \uc608\uc57d \ub9ac\ub4dc\ud0c0\uc784, \uacc4\uc808\uc801 \ubcc0\ud654 \ubc0f \uc5ec\ud589 \uac00\uce58<\/li>\n<li data-source-line=\"95-96\"><strong>\uc608<\/strong>: \ud06c\ub8e8\uc988 \uc120\uc0ac\ub294 \uc608\uc57d \uc804 \uad11\ubc94\uc704\ud55c \uc870\uc0ac \uae30\uac04\uc744 \uace0\ub824\ud558\uc5ec 60\uc77c \uae30\uac04\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"the-impact-of-privacy-changes-on-attribution-windows\" tabindex=\"-1\" data-source-line=\"97-97\"><span class=\"ez-toc-section\" id=\"The_Impact_of_Privacy_Changes_on_Attribution_Windows\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc774 \uadc0\uc18d \ucc3d\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ucd5c\uadfc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc740 \uadc0\uc18d \ucc3d\uacfc \uadf8 \uae30\ub2a5\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.\n<h3 id=\"apple's-app-tracking-transparency-(att)\" tabindex=\"-1\" data-source-line=\"101-101\"><span class=\"ez-toc-section\" id=\"Apples_App_Tracking_Transparency_ATT\"><\/span>Apple\uc758 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(ATT)<span class=\"ez-toc-section-end\"><\/span><\/h3>\nApple\uc758 iOS 14.5+ \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc740 \ucd94\uc801\uc744 \uc704\ud574 \uba85\uc2dc\uc801\uc778 \uc0ac\uc6a9\uc790 \ub3d9\uc758\ub97c \uc694\uad6c\ud568\uc73c\ub85c\uc368 \ubaa8\ubc14\uc77c \uc18d\uc131\uc5d0 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub2e4\uc74c\uacfc \uac19\uc740 \uacb0\uacfc\uac00 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"105-108\">\n<li data-source-line=\"105-105\">\ucd94\uc801\uc744 \uac70\ubd80\ud55c \uc0ac\uc6a9\uc790\uc758 \uacbd\uc6b0 \ub370\uc774\ud130 \uac00\uc6a9\uc131\uc774 \uc81c\ud55c\ub429\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"106-106\">\ud2b9\ud788 \ubdf0\uc2a4\ub8e8 \uadc0\uc18d\uc758 \uacbd\uc6b0 \uc81c\ud55c\ub41c \uadc0\uc18d \uae30\ub2a5<\/li>\n<li data-source-line=\"107-108\">\ub9ce\uc740 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uae30\ubcf8 \uc804\ud658 \uae30\uac04\uc774 28\uc77c\uc5d0\uc11c 7\uc77c\ub85c \ub2e8\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"cookie-deprecation\" tabindex=\"-1\" data-source-line=\"109-109\"><span class=\"ez-toc-section\" id=\"Cookie_Deprecation\"><\/span>\ucfe0\ud0a4 \uc0ac\uc6a9 \uc911\ub2e8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc6b0\ub9ac \uae30\uc0ac\uc5d0\uc11c \ub17c\uc758\ud55c \ubc14\uc640 \uac19\uc774\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ucfe0\ud0a4 \uc774\ud6c4 \uc2dc\ub300\uc758 \ub9c8\ucf00\ud305 \uc18d\uc131<\/a>, \ud0c0\uc0ac \ucfe0\ud0a4 \uc81c\ud55c\uc73c\ub85c \uc778\ud574 \uadc0\uc18d \ucc3d\uc5d0 \ub2e4\uc74c\uacfc \uac19\uc740 \uc601\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"113-116\">\n<li data-source-line=\"113-113\">\uc0ac\uc774\ud2b8 \ubc0f \uae30\uae30 \uc804\ubc18\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud558\ub294 \uae30\ub2a5 \uac10\uc18c<\/li>\n<li data-source-line=\"114-114\">\ub354 \uae34 \uadc0\uc18d \uae30\uac04\uc758 \ud6a8\uacfc \uc81c\ud55c<\/li>\n<li data-source-line=\"115-116\">\ub370\uc774\ud130 \uaca9\ucc28\ub97c \uba54\uc6b0\uae30 \uc704\ud55c \uc0c8\ub85c\uc6b4 \ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd \ud544\uc694<\/li>\n<\/ul>\n<h3 id=\"gdpr%2C-ccpa%2C-and-other-privacy-regulations\" tabindex=\"-1\" data-source-line=\"117-117\"><span class=\"ez-toc-section\" id=\"GDPR_CCPA_and_Other_Privacy_Regulations\"><\/span>GDPR, CCPA \ubc0f \uae30\ud0c0 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae00\ub85c\ubc8c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc740 \uadc0\uc18d \ucc3d\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uc5c4\uaca9\ud55c \uaddc\uce59\uc744 \uc218\ub9bd\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"121-124\">\n<li data-source-line=\"121-121\">\ub3d9\uc758 \uc694\uad6c \uc0ac\ud56d\uc740 \ucd94\uc801 \uae30\ub2a5\uc744 \uc81c\ud55c\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"122-122\">\ub370\uc774\ud130 \ucd5c\uc18c\ud654 \uc6d0\uce59\uc740 \ub354 \uc9e7\uc740 \ubcf4\uc874 \uae30\uac04\uc744 \uc7a5\ub824\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"123-124\">\ubaa9\uc801 \uc81c\ud55c\uc740 \uadc0\uc18d \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\ud55c\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc5d0\uc11c \ud68c\uc0ac\ub294 \uce21\uc815 \uc694\uad6c \uc0ac\ud56d\uacfc \uade0\ud615\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd<\/a>\u00a0\ube44\uc988\ub2c8\uc2a4 \ud1b5\ucc30\ub825\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778 \uc815\ubcf4\ub97c \uc874\uc911\ud569\ub2c8\ub2e4.\n<h2 id=\"selecting-the-right-attribution-window-for-your-business\" tabindex=\"-1\" data-source-line=\"127-127\"><span class=\"ez-toc-section\" id=\"Selecting_the_Right_Attribution_Window_for_Your_Business\"><\/span>\ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \uadc0\uc18d \uae30\uac04 \uc120\ud0dd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ucd5c\uc801\uc758 \uadc0\uc18d \ucc3d\uc744 \uacb0\uc815\ud558\ub824\uba74 \uc5ec\ub7ec \uc694\uc18c\ub97c \uc2e0\uc911\ud558\uac8c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"1.-analyze-your-sales-cycle\" tabindex=\"-1\" data-source-line=\"131-131\"><span class=\"ez-toc-section\" id=\"1_Analyze_Your_Sales_Cycle\"><\/span>1. \ud310\ub9e4\uc8fc\uae30\ub97c \ubd84\uc11d\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc77c\ubc18\uc801\uc73c\ub85c \uace0\uac1d\uc774 \uc804\ud658\ud558\ub294 \ub370 \uac78\ub9ac\ub294 \uc2dc\uac04\uc744 \ud30c\uc545\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.\n<ul data-source-line=\"135-138\">\n<li data-source-line=\"135-135\"><strong>\uacfc\uac70 \ub370\uc774\ud130 \uac80\ud1a0<\/strong>: \uc0c1\ub2f9\uc218\uc758 \uace0\uac1d \uc0d8\ud50c\uc5d0\uc11c \uccab \ubc88\uc9f8 \uc811\ucd09\uacfc \uc804\ud658 \uc0ac\uc774\uc758 \uc2dc\uac04\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"136-136\"><strong>\ud3c9\uade0 \uace0\ub824 \uae30\uac04 \uc2dd\ubcc4<\/strong>: \ucd08\uae30 \uad00\uc2ec\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0\uc758 \uc77c\ubc18\uc801\uc778 \uae30\uac04\uc744 \uacc4\uc0b0\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"137-138\"><strong>\uc9c0\ub3c4 \uc758\uc0ac\uacb0\uc815 \ub2e8\uacc4<\/strong>: \uace0\uac1d\uc774 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\uc758 \uac01 \ub2e8\uacc4\uc5d0\uc11c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc18c\ube44\ud558\ub294\uc9c0 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"2.-consider-customer-behavior-patterns\" tabindex=\"-1\" data-source-line=\"139-139\"><span class=\"ez-toc-section\" id=\"2_Consider_Customer_Behavior_Patterns\"><\/span>2. \uace0\uac1d \ud589\ub3d9 \ud328\ud134 \uace0\ub824<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub2e4\uc591\ud55c \uccad\uc911 \uc138\uadf8\uba3c\ud2b8\uc5d0\ub294 \uc11c\ub85c \ub2e4\ub978 \uacb0\uc815 \uc77c\uc815\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"143-146\">\n<li data-source-line=\"143-143\"><strong>\uae30\uae30 \uc0ac\uc6a9 \ud328\ud134<\/strong>: \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790\ub294 \ub370\uc2a4\ud06c\ud1b1 \uc0ac\uc6a9\uc790\uc640 \ub2e4\ub978 \uc804\ud658 \ud589\ub3d9\uc744 \ubcf4\uc774\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"144-144\"><strong>\uc778\uad6c \ud1b5\uacc4\uc801 \ubcc0\ud654<\/strong>: \ud2b9\uc815 \uc5f0\ub839\ub300 \ub610\ub294 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ub354 \uae34 \uace0\ub824 \uae30\uac04\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"145-146\"><strong>\uc2e0\uaddc \uace0\uac1d vs. \uae30\uc874 \uace0\uac1d<\/strong>: \uc2e0\uaddc \uace0\uac1d\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc7ac\uad6c\ub9e4\uc790\ubcf4\ub2e4 \ub354 \uae34 \uadc0\uc18d \uae30\uac04\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"3.-evaluate-channel-characteristics\" tabindex=\"-1\" data-source-line=\"147-147\"><span class=\"ez-toc-section\" id=\"3_Evaluate_Channel_Characteristics\"><\/span>3. \ucc44\ub110 \ud2b9\uc131 \ud3c9\uac00<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc601\ud5a5\uc758 \uc2dc\uac04\ub300\uac00 \ub2e4\ub985\ub2c8\ub2e4.\n<ul data-source-line=\"151-154\">\n<li data-source-line=\"151-151\"><strong>\uc9c1\uc811 \uc751\ub2f5 \ucc44\ub110<\/strong>\u00a0(\uac80\uc0c9, \uc1fc\ud551 \uad11\uace0): \uc885\uc885 \ub354 \uc9e7\uc740 \uae30\uac04(7~14\uc77c)\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"152-152\"><strong>\uc778\uc2dd \ucc44\ub110<\/strong>\u00a0(\ub514\uc2a4\ud50c\ub808\uc774, \uc18c\uc15c \ubbf8\ub514\uc5b4): \ub354 \uae34 \uae30\uac04(14~30\uc77c)\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"153-154\"><strong>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305<\/strong>: \uc804\uccb4 \ud6a8\uacfc\ub97c \ud3ec\ucc29\ud558\ub824\uba74 \uac00\uc7a5 \uae34 \uae30\uac04(30~90\uc77c)\uc774 \ud544\uc694\ud55c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"4.-test-different-windows\" tabindex=\"-1\" data-source-line=\"155-155\"><span class=\"ez-toc-section\" id=\"4_Test_Different_Windows\"><\/span>4. \ub2e4\ub978 \ucc3d \ud14c\uc2a4\ud2b8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc740 \uc5ec\ub7ec \uc18d\uc131 \ucc3d\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \ucc28\uc774\uc810\uc744 \ubd84\uc11d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<ul data-source-line=\"159-162\">\n<li data-source-line=\"159-159\"><strong>\ube44\uad50 \ubcf4\uace0 \uad6c\ud604<\/strong>: \ub2e4\uc591\ud55c \ucc3d\uc5d0 \uac78\uccd0 \uadc0\uc18d \uacb0\uacfc\ub97c \ube44\uad50\ud558\ub294 \ubcf4\uace0\uc11c \uc124\uc815<\/li>\n<li data-source-line=\"160-160\"><strong>\uc99d\ubd84 \uc804\ud658 \ubd84\uc11d<\/strong>: \ucc3d\uc774 \ud655\uc7a5\ub428\uc5d0 \ub530\ub77c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ucd94\uac00 \uc804\ud658\uc774 \ucea1\ucc98\ub418\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"161-162\"><strong>\ucc44\ub110\ubcc4 \uc601\ud5a5 \ud3c9\uac00<\/strong>: \ub2e4\ub978 \ucc3d\uc5d0 \ub530\ub77c \uc5b4\ub5a4 \ucc44\ub110\uc774 \ud06c\ub808\ub527\uc744 \uc5bb\uac70\ub098 \uc783\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"5.-consider-business-objectives\" tabindex=\"-1\" data-source-line=\"163-163\"><span class=\"ez-toc-section\" id=\"5_Consider_Business_Objectives\"><\/span>5. \uc0ac\uc5c5 \ubaa9\ud45c\ub97c \uace0\ub824\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub294 \uadc0\uc18d \ucc3d \uc120\ud0dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.\n<ul data-source-line=\"167-170\">\n<li data-source-line=\"167-167\"><strong>\uc131\uc7a5 \uc911\uc2ec \uc804\ub7b5<\/strong>\u00a0\ub354 \ub9ce\uc740 \uc0c1\uc704 \ud37c\ub110 \uae30\uc5ec\ub97c \ud3ec\ucc29\ud558\ub294 \ub354 \uae34 \ucc3d\uc73c\ub85c\ubd80\ud130 \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"168-168\"><strong>\ud6a8\uc728\uc131 \uc911\uc2ec \uc804\ub7b5<\/strong>\u00a0\ud22c\uc790 \uc218\uc775\ub960\uc744 \uc989\uc2dc \ud655\ubcf4\ud558\ub824\uba74 \ub354 \uc9e7\uc740 \uae30\uac04\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"169-170\"><strong>\uc81c\ud488 \ucd9c\uc2dc \ucea0\ud398\uc778<\/strong>\u00a0\uc9c0\uc18d\uc801\uc778 \ub9c8\ucf00\ud305 \ub178\ub825\ubcf4\ub2e4 \ub2e4\ub978 \ucc3d\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"practical-implementation%3A-setting-attribution-windows\" tabindex=\"-1\" data-source-line=\"171-171\"><span class=\"ez-toc-section\" id=\"Practical_Implementation_Setting_Attribution_Windows\"><\/span>\uc2e4\uc81c \uad6c\ud604: \uc18d\uc131 \ucc3d \uc124\uc815<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub9c8\ucf00\ud305 \uc2a4\ud0dd\uc5d0 \uc18d\uc131 \ucc3d\uc744 \uad6c\ud604\ud560 \ub54c \ub2e4\uc74c\uacfc \uac19\uc740 \ubaa8\ubc94 \uc0ac\ub840\ub97c \uace0\ub824\ud558\uc138\uc694.\n<h3 id=\"platform-specific-implementation\" tabindex=\"-1\" data-source-line=\"175-175\"><span class=\"ez-toc-section\" id=\"Platform-Specific_Implementation\"><\/span>\ud50c\ub7ab\ud3fc\ubcc4 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub2e4\uc591\ud55c \uad11\uace0 \ubc0f \ubd84\uc11d \ud50c\ub7ab\ud3fc\uc740 \uadc0\uc18d \ucc3d \uad6c\uc131\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h4 id=\"google-analytics-4\" tabindex=\"-1\" data-source-line=\"179-179\"><span class=\"ez-toc-section\" id=\"Google_Analytics_4\"><\/span>\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4<span class=\"ez-toc-section-end\"><\/span><\/h4>\nGA4\uc5d0\uc11c\ub294 \uc804\ud658 \uae30\uac04\uc744 \uc18d\uc131 \uc124\uc815\uc5d0\uc11c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"182-185\">\n<li data-source-line=\"182-182\"><strong>\uae30\ubcf8 \ucc3d<\/strong>: \ub300\ubd80\ubd84\uc758 \uc804\ud658 \uc774\ubca4\ud2b8\uc758 \uacbd\uc6b0 90\uc77c<\/li>\n<li data-source-line=\"183-183\"><strong>\uc635\uc158<\/strong>: 30\uc77c, 60\uc77c \ub610\ub294 90\uc77c<\/li>\n<li data-source-line=\"184-185\"><strong>\uace0\ub824 \uc0ac\ud56d<\/strong>: \uc77c\ubc18\uc801\uc778 \uace0\uac1d \uc5ec\uc815\uacfc \uc77c\uce58\ud558\ub294 \ucc3d \uc124\uc815<\/li>\n<\/ul>\n<h4 id=\"meta-ads-manager\" tabindex=\"-1\" data-source-line=\"186-186\"><span class=\"ez-toc-section\" id=\"Meta_Ads_Manager\"><\/span>\uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790<span class=\"ez-toc-section-end\"><\/span><\/h4>\nMeta(Facebook)\ub294 \uc0ac\uc6a9\uc790 \uc815\uc758 \uac00\ub2a5\ud55c \uc18d\uc131 \uc124\uc815\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"189-192\">\n<li data-source-line=\"189-189\"><strong>\ud604\uc7ac \uae30\ubcf8\uac12<\/strong>: 7\uc77c \ud074\ub9ad, 1\uc77c \uc870\ud68c<\/li>\n<li data-source-line=\"190-190\"><strong>\uc635\uc158<\/strong>: 1\uc77c, 7\uc77c \ub610\ub294 28\uc77c \ud074\ub9ad; 1\uc77c \uc870\ud68c<\/li>\n<li data-source-line=\"191-192\"><strong>\uba54\ubaa8<\/strong>: iOS 14.5+ \uc81c\ud55c\uc73c\ub85c \uc778\ud574 \ub354 \uae34 \uc18d\uc131 \ucc3d\uc774 \uc81c\ud55c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\nAmazon\uc758 \uadc0\uc18d \uc124\uc815\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.\n<ul data-source-line=\"196-199\">\n<li data-source-line=\"196-196\"><strong>\uae30\ubcf8 \ucc3d<\/strong>: 14\uc77c \ud074\ub9ad<\/li>\n<li data-source-line=\"197-197\"><strong>\uc635\uc158<\/strong>: 1\uc77c, 7\uc77c, 14\uc77c \ub610\ub294 30\uc77c \ucc3d<\/li>\n<li data-source-line=\"198-199\"><strong>\uace0\ub824 \uc0ac\ud56d<\/strong>: \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ub294 \ucd5c\uc801\uc758 \ucc3d \uae38\uc774\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"cross-platform-consistency\" tabindex=\"-1\" data-source-line=\"200-200\"><span class=\"ez-toc-section\" id=\"Cross-Platform_Consistency\"><\/span>\ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \uc77c\uad00\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac00\ub2a5\ud558\ub2e4\uba74 \uacf5\uc815\ud55c \ube44\uad50\ub97c \uc704\ud574 \ud50c\ub7ab\ud3fc \uac04 \uadc0\uc18d \ucc3d\uc744 \uc815\ub82c\ud558\uc138\uc694.\n<ul data-source-line=\"204-207\">\n<li data-source-line=\"204-204\"><strong>\ubb38\uc11c \ud45c\uc900 \ucc3d<\/strong>\u00a0\uadc0\ud558\uc758 \uc870\uc9c1\uc744 \uc704\ud574<\/li>\n<li data-source-line=\"205-205\"><strong>\ubcf4\uace0 \uae30\uac04 \uc815\ub82c<\/strong>\u00a0\ub3c4\uad6c \uc804\ubc18\uc5d0 \uac78\uccd0<\/li>\n<li data-source-line=\"206-207\"><strong>\ud50c\ub7ab\ud3fc \uc81c\ud55c \uc0ac\ud56d\uc5d0 \uc720\uc758\ud558\uc138\uc694<\/strong>\u00a0\ud45c\uc900\ud654\uac00 \ubd88\uac00\ub2a5\ud55c \uacf3<\/li>\n<\/ul>\n<h3 id=\"first-party-data-integration\" tabindex=\"-1\" data-source-line=\"208-208\"><span class=\"ez-toc-section\" id=\"First-Party_Data_Integration\"><\/span>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud65c\uc6a9\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%84%9c%eb%b2%84-%ec%b8%a1-%ec%b6%94%ec%a0%81-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc11c\ubc84 \uce21 \ucd94\uc801<\/a>\u00a0\uadf8\ub9ac\uace0 \uc81c1\uc790 \ub370\uc774\ud130\ub294 \uc81c3\uc790 \ucd94\uc801\uc774 \ub354\uc6b1 \uc81c\ud55c\ub418\ub354\ub77c\ub3c4 \uadc0\uc18d \uae30\ub2a5\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<ul data-source-line=\"212-215\">\n<li data-source-line=\"212-212\"><strong>CRM \ud1b5\ud569<\/strong>: CRM \uc2dc\uc2a4\ud15c\uc5d0 \uad11\uace0 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uc5ec \ub354 \uae34 \uace0\uac1d \uc5ec\uc815\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"213-213\"><strong>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc<\/strong>: CDP\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub354 \ub098\uc740 \uadc0\uc18d\uc744 \uc704\ud55c \ud1b5\ud569 \uace0\uac1d \ud504\ub85c\ud544\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"214-215\"><strong>\ub370\uc774\ud130 \ud074\ub9b0\ub8f8<\/strong>: \ub354 \uae34 \uae30\uac04 \ub3d9\uc548 \uc18d\uc131\uc744 \ubd84\uc11d\ud558\uae30 \uc704\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218 \ud658\uacbd \uad6c\ud604<\/li>\n<\/ul>\n<h2 id=\"testing-attribution-window-effectiveness\" tabindex=\"-1\" data-source-line=\"216-216\"><span class=\"ez-toc-section\" id=\"Testing_Attribution_Window_Effectiveness\"><\/span>\uadc0\uc18d \ucc3d \ud6a8\uacfc \ud14c\uc2a4\ud2b8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc0ac\uc758 \uadc0\uc18d \ucc3d\uc774 \uace0\uac1d \uc5ec\uc815\uc744 \uc815\ud655\ud558\uac8c \ubc18\uc601\ud558\ub3c4\ub85d \ud558\ub824\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \ud14c\uc2a4\ud2b8 \ubc29\ubc95\uc744 \uad6c\ud604\ud558\uc138\uc694.\n<h3 id=\"1.-incremental-lift-testing\" tabindex=\"-1\" data-source-line=\"220-220\"><span class=\"ez-toc-section\" id=\"1_Incremental_Lift_Testing\"><\/span>1. \uc99d\ubd84 \ub9ac\ud504\ud2b8 \ud14c\uc2a4\ud2b8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc2e4\uc81c \uc99d\ubd84\uc801 \uc601\ud5a5\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"224-227\">\n<li data-source-line=\"224-224\"><strong>\ud14c\uc2a4\ud2b8 \ubc0f \ub300\uc870\uad70<\/strong>: \ub178\ucd9c\ub41c \ub300\uc0c1\uacfc \ub178\ucd9c\ub418\uc9c0 \uc54a\uc740 \ub300\uc0c1 \uac04\uc758 \uc804\ud658\uc728 \ube44\uad50<\/li>\n<li data-source-line=\"225-225\"><strong>\ud640\ub4dc\uc544\uc6c3 \ud14c\uc2a4\ud2b8<\/strong>: \ud2b9\uc815 \uc2dc\uc7a5 \ub610\ub294 \uc138\uadf8\uba3c\ud2b8\ub97c \ucea0\ud398\uc778 \ub178\ucd9c\uc5d0\uc11c \uc77c\uc2dc\uc801\uc73c\ub85c \uc81c\uc678\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"226-227\"><strong>\uc720\ub839 \uc785\ucc30<\/strong>: \uc2b9\ub9ac \uc5c6\uc774 \uc785\ucc30\uc744 \uc9c0\uc6d0\ud558\ub294 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ub300\uc870\uad70\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ud14c\uc2a4\ud2b8\ub294 \ub9c8\ucf00\ud305 \ub178\ub825\uc758 \uc804\uccb4\uc801\uc778 \ud6a8\uacfc\ub97c \uadc0\uc0ac\uc758 \uadc0\uc18d \ucc3d\uc774 \ud3ec\ucc29\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h3 id=\"2.-conversion-path-analysis\" tabindex=\"-1\" data-source-line=\"230-230\"><span class=\"ez-toc-section\" id=\"2_Conversion_Path_Analysis\"><\/span>2. \uc804\ud658 \uacbd\ub85c \ubd84\uc11d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305 \uc0c1\ud638\uc791\uc6a9 \ud6c4 \uc804\ud658\uc728\uc774 \uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub77c \uc5b4\ub5bb\uac8c \ubd84\ud3ec\ub418\ub294\uc9c0 \ubd84\uc11d\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"234-237\">\n<li data-source-line=\"234-234\"><strong>\uc804\ud658 \uc2dc\uac04 \ubcf4\uace0<\/strong>: \ud130\uce58\ud3ec\uc778\ud2b8 \uc774\ud6c4 \uc804\ud658\uc774 \ubc1c\uc0dd\ud558\ub294 \uc2dc\uc810\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ud788\uc2a4\ud1a0\uadf8\ub7a8\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"235-235\"><strong>\ucc38\uc5ec \ubd84\uc11d<\/strong>: \ucc38\uc5ec \uc9c0\ud45c\uc640 \ucd5c\uc885 \uc804\ud658\uc728 \uc0c1\uad00 \uad00\uacc4<\/li>\n<li data-source-line=\"236-237\"><strong>\uacbd\ub85c \uae38\uc774 \uc5f0\uad6c<\/strong>: \uc804\ud658 \uc804\uc5d0 \uc77c\ubc18\uc801\uc73c\ub85c \ubc1c\uc0dd\ud558\ub294 \ud130\uce58\ud3ec\uc778\ud2b8 \uc218\ub97c \ud655\uc778\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"3.-multi-window-comparison\" tabindex=\"-1\" data-source-line=\"238-238\"><span class=\"ez-toc-section\" id=\"3_Multi-Window_Comparison\"><\/span>3. \uba40\ud2f0 \uc708\ub3c4\uc6b0 \ube44\uad50<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub2e4\uc591\ud55c \uadc0\uc18d \ucc3d\uc5d0 \uac78\uccd0 \uacb0\uacfc\ub97c \ube44\uad50\ud558\ub294 \ubcf4\uace0\uc11c\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"242-245\">\n<li data-source-line=\"242-242\"><strong>\ucc3d\ud638 \ud655\uc7a5 \ubd84\uc11d<\/strong>: \uac01 \ud655\uc7a5\ub41c \ucc3d\uc5d0\uc11c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ucd94\uac00 \uc804\ud658\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0 \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"243-243\"><strong>\uac10\uc18c \uc218\uc775 \ud3c9\uac00<\/strong>: \ub354 \uae34 \ucc3d\uc774 \ub354 \uc774\uc0c1 \uc758\ubbf8 \uc788\ub294 \uc804\ud658\uc744 \ucd94\uac00\ud558\uc9c0 \uc54a\ub294 \uc9c0\uc810\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"244-245\"><strong>\ucc44\ub110\ubcc4 \uc601\ud5a5<\/strong>: \ucc3d\uc758 \uc885\ub958\uc5d0 \ub530\ub77c \uc5b4\ub5a4 \ucc44\ub110\uc758 \uc911\uc694\uc131\uc774 \ub192\uc544\uc9c0\uac70\ub098 \ub0ae\uc544\uc9c0\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"4.-cohort-analysis\" tabindex=\"-1\" data-source-line=\"246-246\"><span class=\"ez-toc-section\" id=\"4_Cohort_Analysis\"><\/span>4. \ucf54\ud638\ud2b8 \ubd84\uc11d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305\uacfc \ucc98\uc74c \uc0c1\ud638 \uc791\uc6a9\ud55c \uc2dc\uc810\uc5d0 \ub530\ub77c \uc0ac\uc6a9\uc790\ub97c \uadf8\ub8f9\ud654\ud558\uace0 \uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \uc804\ud658 \ub3d9\uc791\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"250-253\">\n<li data-source-line=\"250-250\"><strong>\ucf54\ud638\ud2b8 \uc804\ud658 \uace1\uc120<\/strong>: \uc804\ud658\uc728\uc774 \ub2e4\uc591\ud55c \uae30\uac04 \ub3d9\uc548 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc90c<\/li>\n<li data-source-line=\"251-251\"><strong>\uc7a5\uae30\uc801 \uac00\uce58 \ubd84\uc11d<\/strong>: \ucd08\uae30 \uadc0\uc18d \ucc3d\uacfc \ucd5c\uc885 \uace0\uac1d \uac00\uce58\ub97c \ube44\uad50\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"252-253\"><strong>\uacc4\uc808\uc801 \ubcc0\ud654<\/strong>: \ub2e4\uc591\ud55c \uae30\uac04\uc774 \uc804\ud658 \ud589\ub3d9\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc124\uba85\ud558\uc138\uc694.<\/li>\n<\/ul>\n<h2 id=\"common-attribution-window-mistakes-to-avoid\" tabindex=\"-1\" data-source-line=\"254-254\"><span class=\"ez-toc-section\" id=\"Common_Attribution_Window_Mistakes_to_Avoid\"><\/span>\ud53c\ud574\uc57c \ud560 \uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ucc3d \uc2e4\uc218<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc18d\uc131 \ucc3d\uc744 \uad6c\uc131\ud560 \ub54c \ub2e4\uc74c\uacfc \uac19\uc740 \uc77c\ubc18\uc801\uc778 \ud568\uc815\uc744 \ud53c\ud558\ub3c4\ub85d \uc8fc\uc758\ud558\uc138\uc694.\n<h3 id=\"1.-one-size-fits-all-approach\" tabindex=\"-1\" data-source-line=\"258-258\"><span class=\"ez-toc-section\" id=\"1_One-Size-Fits-All_Approach\"><\/span>1. \ubaa8\ub4e0 \uc0c1\ud669\uc5d0 \ub9de\ub294 \ub2e8\uc77c \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc81c\ud488, \ucea0\ud398\uc778, \ucc44\ub110\uc5d0 \ub530\ub77c \ud544\uc694\ud55c \uae30\uc5ec \uae30\uac04\uc774 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc28\uc774\ub97c \uace0\ub824\ud558\uc9c0 \uc54a\uace0 \ubaa8\ub4e0 \uc81c\ud488\uc5d0 \ub3d9\uc77c\ud55c \uae30\uc5ec \uae30\uac04\uc744 \uc801\uc6a9\ud558\uc9c0 \ub9c8\uc138\uc694.\n<h3 id=\"2.-set-and-forget-configuration\" tabindex=\"-1\" data-source-line=\"262-262\"><span class=\"ez-toc-section\" id=\"2_Set-and-Forget_Configuration\"><\/span>2. \uc124\uc815 \ud6c4 \uc78a\uc5b4\ubc84\ub9ac\uae30 \uad6c\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4, \uace0\uac1d \ud589\ub3d9, \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ubcc0\ud654\uc5d0 \ub530\ub77c \uae30\uc5ec \uae30\uac04\ub3c4 \ubcc0\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \uc124\uc815\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \ucd5c\uc801\ud654\ud558\uc138\uc694.\n<h3 id=\"3.-platform-default-acceptance\" tabindex=\"-1\" data-source-line=\"266-266\"><span class=\"ez-toc-section\" id=\"3_Platform_Default_Acceptance\"><\/span>3. \ud50c\ub7ab\ud3fc \uae30\ubcf8 \uc218\ub77d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud50c\ub7ab\ud3fc \uae30\ubcf8 \uc124\uc815\uc744 \ube44\uc988\ub2c8\uc2a4 \ud604\uc2e4\uc5d0 \ubd80\ud569\ud558\ub294\uc9c0 \uc5ec\ubd80\ub3c4 \ud655\uc778\ud558\uc9c0 \uc54a\uace0 \uadf8\ub300\ub85c \ubc1b\uc544\ub4e4\uc774\uc9c0 \ub9c8\uc138\uc694. \uc774\ub7ec\ud55c \uae30\ubcf8 \uc124\uc815\uc740 \uadc0\uc0ac\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\uac8c \ucd5c\uc801\ud654\ub418\ub294 \uacbd\uc6b0\uac00 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4.\n<h3 id=\"4.-data-silos\" tabindex=\"-1\" data-source-line=\"270-270\"><span class=\"ez-toc-section\" id=\"4_Data_Silos\"><\/span>4. \ub370\uc774\ud130 \uc0ac\uc77c\ub85c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc5ec \uae30\uac04\uc740 \ub9c8\ucf00\ud305 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0\uc11c \uc885\ud569\uc801\uc73c\ub85c \uace0\ub824\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc \uac04 \uae30\uc5ec \uae30\uac04\uc774 \uc77c\uce58\ud558\uc9c0 \uc54a\uc73c\uba74 \ubcf4\uace0\uc5d0 \ubd88\uc77c\uce58\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.\n<h3 id=\"5.-ignoring-privacy-implications\" tabindex=\"-1\" data-source-line=\"274-274\"><span class=\"ez-toc-section\" id=\"5_Ignoring_Privacy_Implications\"><\/span>5. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc601\ud5a5 \ubb34\uc2dc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \uae30\uac04\uc774 \uae38\uc5b4\uc9c8\uc218\ub85d \ubcf4\ub2e4 \uad11\ubc94\uc704\ud55c \ub370\uc774\ud130 \uc218\uc9d1\uc774 \ud544\uc694\ud55c \uacbd\uc6b0\uac00 \ub9ce\uc740\ub370, \uc774\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uacfc \uc0ac\uc6a9\uc790 \uae30\ub300\uce58 \uc0ac\uc774\uc5d0\uc11c \uade0\ud615\uc744 \uc774\ub8e8\uc5b4\uc57c \ud569\ub2c8\ub2e4.\n<h2 id=\"the-future-of-attribution-windows\" tabindex=\"-1\" data-source-line=\"278-278\"><span class=\"ez-toc-section\" id=\"The_Future_of_Attribution_Windows\"><\/span>\uadc0\uc18d \ucc3d\uc758 \ubbf8\ub798<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub9c8\ucf00\ud305 \uce21\uc815\uc774 \uacc4\uc18d\ud574\uc11c \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uba87 \uac00\uc9c0 \ucd94\uc138\uac00 \uadc0\uc18d \ucc3d\uc758 \ubbf8\ub798\ub97c \ud615\uc131\ud560 \uac83\uc785\ub2c8\ub2e4.\n<h3 id=\"privacy-preserving-technologies\" tabindex=\"-1\" data-source-line=\"282-282\"><span class=\"ez-toc-section\" id=\"Privacy-Preserving_Technologies\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\uc220<span class=\"ez-toc-section-end\"><\/span><\/h3>\nGoogle\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\uc640 Apple\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uad11\uace0 \uce21\uc815\uacfc \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uc740 \uce21\uc815 \uae30\ub2a5\uc744 \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uadc0\uc18d \ucc3d\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc744 \ub9cc\ub4e4\uc5b4\ub0bc \uac83\uc785\ub2c8\ub2e4.\n<h3 id=\"aggregated-measurement\" tabindex=\"-1\" data-source-line=\"286-286\"><span class=\"ez-toc-section\" id=\"Aggregated_Measurement\"><\/span>\uc9d1\uacc4\ub41c \uce21\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac1c\uc778 \uc218\uc900\uc5d0\uc11c \uc9d1\uacc4\ub41c \uadc0\uc18d\uc73c\ub85c\uc758 \uc804\ud658\uc740 \uadc0\uc18d \ucc3d\uc758 \uae30\ub2a5 \ubc29\uc2dd\uc744 \ubc14\uafb8\uc5b4, \uc815\ud655\ud55c \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc5d0\uc11c \ucf54\ud638\ud2b8 \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \ud655\ub960\uc801 \ubaa8\ub378\ub85c \uc804\ud658\ud560 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"machine-learning-optimization\" tabindex=\"-1\" data-source-line=\"290-290\"><span class=\"ez-toc-section\" id=\"Machine_Learning_Optimization\"><\/span>\uba38\uc2e0 \ub7ec\ub2dd \ucd5c\uc801\ud654<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc6b0\ub9ac \uae30\uc0ac\uc5d0\uc11c \uc0b4\ud3b4\ubcf8 AI \uae30\ubc18 \uc18d\uc131\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%b3%b5%ec%9e%a1%ed%95%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%ac%b8%ec%a0%9c%eb%a5%bc-%ed%95%b4%ea%b2%b0%ed%95%98%eb%8a%94-ai%ec%9d%98-%ec%97%ad%ed%95%a0\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ubcf5\uc7a1\ud55c \uc18d\uc131 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 AI<\/a>, \uc81c\ud488, \ucea0\ud398\uc778 \ubc0f \uc0ac\uc6a9\uc790 \ud2b9\uc131\uc5d0 \ub530\ub77c \uc870\uc815\ub418\ub294 \ubcf4\ub2e4 \uc815\uad50\ud558\uace0 \ub3d9\uc801\uc778 \uadc0\uc18d \ucc3d\uc744 \ud65c\uc131\ud654\ud569\ub2c8\ub2e4.\n<h3 id=\"unified-measurement-approaches\" tabindex=\"-1\" data-source-line=\"294-294\"><span class=\"ez-toc-section\" id=\"Unified_Measurement_Approaches\"><\/span>\ud1b5\ud569 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d\uc131\uacfc \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(MMM) \ubc0f \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud569\ud558\uba74 \ub2e8\uae30 \ubc0f \uc7a5\uae30\uc801 \uc601\ud5a5 \uce21\uc815\uc758 \uade0\ud615\uc744 \uc774\ub8e8\ub294 \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c\uac00 \uc0dd\uc131\ub429\ub2c8\ub2e4.\n<h2 id=\"case-study%3A-finding-the-optimal-attribution-window\" tabindex=\"-1\" data-source-line=\"298-298\"><span class=\"ez-toc-section\" id=\"Case_Study_Finding_the_Optimal_Attribution_Window\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: \ucd5c\uc801\uc758 \uadc0\uc18d \ucc3d \ucc3e\uae30<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4(DTC) \ubc29\uc2dd\uc758 \ud55c \uac00\uad6c \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \uc801\ud569\ud55c \uadc0\uc18d \uae30\uac04\uc744 \uc815\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \uc791\uc740 \uc561\uc138\uc11c\ub9ac\ubd80\ud130 \ub300\ud615 \uac00\uad6c \uad6c\ub9e4\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc81c\ud488\uc774 \ud310\ub9e4\ub418\uba74\uc11c \uace0\uac1d\uc758 \uad6c\ub9e4 \uacb0\uc815 \uc2dc\uac04\uc740 \ub9e4\uc6b0 \ub2e4\uc591\ud588\uc2b5\ub2c8\ub2e4.\n<h3 id=\"the-challenge\" tabindex=\"-1\" data-source-line=\"302-302\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span>\ub3c4\uc804 \uacfc\uc81c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"304-308\">\n<li data-source-line=\"304-304\">\uc81c\ud488\uc758 \uac00\uaca9\ub300\uc640 \uace0\ub824 \uae30\uac04\uc740 \ub2e4\uc591\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"305-305\">\ub2e4\uc591\ud55c \uc804\ud658 \ud328\ud134\uc744 \uac00\uc9c4 \uc5ec\ub7ec \ub9c8\ucf00\ud305 \ucc44\ub110<\/li>\n<li data-source-line=\"306-306\">\uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc774 \uc81c\ud55c\ub428<\/li>\n<li data-source-line=\"307-308\">\ud50c\ub7ab\ud3fc \uae30\ubcf8 \ucc3d\uc740 \uc2e4\uc81c \uad6c\ub9e4 \ud589\ub3d9\uacfc \uc77c\uce58\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"the-approach\" tabindex=\"-1\" data-source-line=\"309-309\"><span class=\"ez-toc-section\" id=\"The_Approach\"><\/span>\uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud68c\uc0ac\ub294 \uccb4\uacc4\uc801\uc778 \ud14c\uc2a4\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"313-318\">\n<li data-source-line=\"313-313\"><strong>\ub370\uc774\ud130 \ubd84\uc11d<\/strong>: \uc81c\ud488 \uce74\ud14c\uace0\ub9ac \uc804\ubc18\uc5d0 \uac78\uccd0 \uc804\ud658\uae4c\uc9c0\uc758 \uc2dc\uac04 \ub370\uc774\ud130\ub97c \uc5f0\uad6c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"314-314\"><strong>\ubd84\ud560<\/strong>: \uac00\uaca9\ub300\uc640 \ubcf5\uc7a1\uc131\uc5d0 \ub530\ub77c \uadf8\ub8f9\ud654\ub41c \uc81c\ud488<\/li>\n<li data-source-line=\"315-315\"><strong>\ucc3d\ubb38 \ud14c\uc2a4\ud2b8<\/strong>: \uc5ec\ub7ec \uc18d\uc131 \ucc3d(7\uc77c, 14\uc77c, 30\uc77c, 60\uc77c)\uc744 \ud14c\uc2a4\ud2b8\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"316-316\"><strong>\ucc44\ub110 \ud3c9\uac00<\/strong>: \ucc3d\uad6c \uc804\uccb4\uc5d0\uc11c \ub2e4\uc591\ud55c \ucc44\ub110\uc758 \uc131\ub2a5\uc744 \ud3c9\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"317-318\"><strong>\uc99d\ubd84 \ud14c\uc2a4\ud2b8<\/strong>: \uadc0\uc18d\ub41c \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud574 \ubcf4\ub958 \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h3 id=\"the-results\" tabindex=\"-1\" data-source-line=\"319-319\"><span class=\"ez-toc-section\" id=\"The_Results\"><\/span>\uacb0\uacfc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubd84\uc11d \uacb0\uacfc \uba87 \uac00\uc9c0 \uc8fc\uc694 \ud1b5\ucc30\ub825\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"323-328\">\n<li data-source-line=\"323-323\">\uc8fc\ub85c 7\uc77c \uc774\ub0b4\uc5d0 \uc804\ud658\ub418\ub294 \uc800\ub834\ud55c \uc561\uc138\uc11c\ub9ac<\/li>\n<li data-source-line=\"324-324\">\uc911\uac04 \ubc94\uc704\uc758 \uc81c\ud488\uc740 14~30\uc77c \ub3d9\uc548 \uc0c1\ub2f9\ud55c \uc804\ud658 \ud65c\ub3d9\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"325-325\">\ud504\ub9ac\ubbf8\uc5c4 \uac00\uad6c \ud488\ubaa9\uc740 85%\uc758 \uc804\ud658\uc744 \ud3ec\ucc29\ud558\ub294 \ub370 60\uc77c \uae30\uac04\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"326-326\">\uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc758 \uc601\ud5a5\ub825\uc740 \uc9e7\uc740 \uae30\uac04 \ub3d9\uc548 \uc0c1\ub2f9\ud788 \uacfc\uc18c\ud3c9\uac00\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"327-328\">\uac80\uc0c9 \uad11\uace0\ub294 7\uc77c\uacfc 30\uc77c \ucc3d \uc0ac\uc774\uc5d0 \ucd5c\uc18c\ud55c\uc758 \ucc28\uc774\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"the-solution\" tabindex=\"-1\" data-source-line=\"329-329\"><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span>\ud574\uacb0\ucc45<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ub7ec\ud55c \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \ud68c\uc0ac\ub294 \ub2e4\uc74c\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"333-337\">\n<li data-source-line=\"333-333\"><strong>\uc81c\ud488\ubcc4 \ucc3d<\/strong>: \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub530\ub978 \ub9de\ucda4\ud615 \uadc0\uc18d \ucc3d<\/li>\n<li data-source-line=\"334-334\"><strong>\ucc44\ub110\uc5d0 \uc801\ud569\ud55c \uce21\uc815<\/strong>: \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \ucc3d\uad6c<\/li>\n<li data-source-line=\"335-335\"><strong>\uac00\uc911 \uadc0\uc18d \ubaa8\ub378<\/strong>: \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc815\ud655\ud558\uac8c \ud3c9\uac00\ud558\uae30 \uc704\ud574 \uc801\uc808\ud55c \ucc3d\uacfc \uacb0\ud569<\/li>\n<li data-source-line=\"336-337\"><strong>\uc815\uae30\uc801\uc778 \uc7ac\uad50\uc815<\/strong>: \uc9c0\uc18d\uc801\uc778 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ucc3d\ubb38 \ud6a8\uc728\uc131\uc5d0 \ub300\ud55c \ubd84\uae30\ubcc4 \uac80\ud1a0<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc608\uc0b0 \ubc30\ubd84\uc774 \uac1c\uc120\ub418\uace0 \uc131\uacfc \ud3c9\uac00\uac00 \uc815\ud655\ud574\uc9c0\uba74\uc11c \ub9c8\ucf00\ud305 ROI\uac00 32% \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n<h2 id=\"faq%3A-attribution-windows\" tabindex=\"-1\" data-source-line=\"340-340\"><span class=\"ez-toc-section\" id=\"FAQ_Attribution_Windows\"><\/span>FAQ: \uc18d\uc131 \ucc3d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-do-attribution-windows-differ-from-attribution-models%3F\" tabindex=\"-1\" data-source-line=\"342-342\"><span class=\"ez-toc-section\" id=\"How_do_attribution_windows_differ_from_attribution_models\"><\/span>\uadc0\uc18d \ucc3d\uc740 \uadc0\uc18d \ubaa8\ub378\uacfc \uc5b4\ub5bb\uac8c \ub2e4\ub985\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uadc0\uc18d \ucc3d<\/strong>\u00a0\uc804\ud658\uc774 \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc5f0\uacb0\ub420 \uc218 \uc788\ub294 \uae30\uac04\uc744 \uc815\uc758\ud569\ub2c8\ub2e4.\u00a0<strong>\uadc0\uc18d \ubaa8\ub378<\/strong>\u00a0\uc804\ud658 \uae30\uc5ec\ub3c4\uac00 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc5b4\ub5bb\uac8c \ubc30\ubd84\ub418\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694. \uae30\uc5ec\ub3c4 \ubc29\uc815\uc2dd\uc5d0\uc11c \uc708\ub3c4\uc6b0\ub294 &quot;\uc5b8\uc81c&quot;\ub97c \uc758\ubbf8\ud558\uace0 \ubaa8\ub378\uc740 &quot;\uc5b4\ub5bb\uac8c&quot;\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 30\uc77c \uae30\uc5ec\ub3c4 \uc708\ub3c4\uc6b0\uc640 \ud568\uaed8 \uba40\ud2f0\ud130\uce58 \uae30\uc5ec\ub3c4 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\uc5ec 30\uc77c \uae30\uac04 \ub0b4 \ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uae30\uc5ec\ub3c4\ub97c \ubc30\ubd84\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"should-view-through-and-click-through-attribution-windows-be-the-same-length%3F\" tabindex=\"-1\" data-source-line=\"346-346\"><span class=\"ez-toc-section\" id=\"Should_view-through_and_click-through_attribution_windows_be_the_same_length\"><\/span>\ubdf0\uc2a4\ub8e8 \ubc0f \ud074\ub9ad\uc2a4\ub8e8 \uadc0\uc18d \ucc3d\uc758 \uae38\uc774\ub294 \uac19\uc544\uc57c \ud560\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc77c\ubc18\uc801\uc73c\ub85c \uc870\ud68c \uae30\uc5ec \uae30\uac04\uc740 \ud074\ub9ad\ubcf4\ub2e4 \uba85\uc2dc\uc801\uc778 \uc758\ub3c4\uac00 \ub35c \ub4dc\ub7ec\ub098\uae30 \ub54c\ubb38\uc5d0 \ud074\ub9ad \uae30\uc5ec \uae30\uac04\ubcf4\ub2e4 \uc9e7\uc544\uc57c \ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uacfc \uace0\uac1d \uc5ec\uc815 \uae38\uc774\uc5d0 \ub530\ub77c 1~7\uc77c\uc758 \uc870\ud68c \uae30\uc5ec \uae30\uac04\uacfc 7~30\uc77c\uc758 \ud074\ub9ad \uae30\uc5ec \uae30\uac04\uc744 \ud568\uaed8 \uc0ac\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h3 id=\"how-have-ios-privacy-changes-affected-attribution-windows%3F\" tabindex=\"-1\" data-source-line=\"350-350\"><span class=\"ez-toc-section\" id=\"How_have_iOS_privacy_changes_affected_attribution_windows\"><\/span>iOS \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc774 \uadc0\uc18d \ucc3d\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\nApple\uc758 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(ATT)\uc740 iOS \uae30\uae30\uc5d0\uc11c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ub2a5\uc744 \uc0c1\ub2f9\ud788 \uc81c\ud55c\ud588\uc2b5\ub2c8\ub2e4. Meta(\ud398\uc774\uc2a4\ubd81)\ub294 \uae30\ubcf8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uac04\uc744 28\uc77c \ud074\ub9ad\/1\uc77c \uc870\ud68c\uc5d0\uc11c 7\uc77c \ud074\ub9ad\/1\uc77c \uc870\ud68c\ub85c \uc904\uc5ec\uc57c \ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ubdf0\uc2a4\ub8e8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774 \ud6e8\uc52c \ub354 \uc81c\ud55c\ub418\uc5c8\uace0, \ud50c\ub7ab\ud3fc \uc0dd\ud0dc\uacc4 \uc678\ubd80\uc5d0\uc11c \uc804\ud658\uc744 \ucd94\uc801\ud558\ub294 \uae30\ub2a5\ub3c4 \uc81c\ud55c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n<h3 id=\"how-do-i-know-if-my-attribution-windows-are-too-long-or-too-short%3F\" tabindex=\"-1\" data-source-line=\"354-354\"><span class=\"ez-toc-section\" id=\"How_do_I_know_if_my_attribution_windows_are_too_long_or_too_short\"><\/span>\ub0b4 \uadc0\uc18d \ucc3d\uc774 \ub108\ubb34 \uae38\uac70\ub098 \uc9e7\uc740\uc9c0 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc804\ud658 \uae30\uac04\uc774 \ub108\ubb34 \uc9e7\uc73c\uba74 \uac89\ubcf4\uae30\uc5d0 &quot;\uc720\uae30\uc801&quot;\uc778 \uc804\ud658\uc774 \uc0c1\ub2f9\uc218 \ubc1c\uc0dd\ud558\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 \uc774\uc804 \ub9c8\ucf00\ud305 \uc811\uc810\uc5d0\uc11c \ubc1c\uc0dd\ud55c \uac83\uc73c\ub85c \ubcf4\uc77c \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uc804\ud658 \uae30\uac04\uc774 \ub108\ubb34 \uae38\uba74 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \ubbf8\ubbf8\ud55c \uc601\ud5a5\uc744 \ubbf8\uce5c \ub9c8\ucf00\ud305\uc73c\ub85c \uc804\ud658\uc774 \uadc0\uc18d\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ud658 \uc2dc\uc810 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uace0 \ub2e4\uc591\ud55c \uc804\ud658 \uae30\uac04\uc744 \ud14c\uc2a4\ud2b8\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uae30\uac04\uc744 \ucc3e\uc73c\uc138\uc694.\n<h3 id=\"can-different-products-within-the-same-business-have-different-attribution-windows%3F\" tabindex=\"-1\" data-source-line=\"358-358\"><span class=\"ez-toc-section\" id=\"Can_different_products_within_the_same_business_have_different_attribution_windows\"><\/span>\ub3d9\uc77c\ud55c \uc0ac\uc5c5\uccb4 \ub0b4\uc758 \uc11c\ub85c \ub2e4\ub978 \uc81c\ud488\uc5d0 \ub300\ud574 \uadc0\uc18d \uae30\uac04\uc774 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub124, \uc81c\ud488\ub9c8\ub2e4 \ub2e4\ub978 \uae30\uc5ec \uae30\uac04\uc744 \uc801\uc6a9\ud574\uc57c \ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uac00\uaca9\ub300, \ubcf5\uc7a1\uc131 \ub610\ub294 \uace0\ub824 \uae30\uac04\uc774 \uc11c\ub85c \ub2e4\ub978 \uacbd\uc6b0 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uae30\uc5c5\uc774 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ubcc4 \uae30\uc5ec \uae30\uac04\uc744 \uc801\uc6a9\ud558\uc5ec \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc804\ubc18\uc758 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ub354\uc6b1 \uc815\ud655\ud558\uac8c \uce21\uc815\ud569\ub2c8\ub2e4.\n<h3 id=\"how-do-attribution-windows-impact-ad-platform-algorithms%3F\" tabindex=\"-1\" data-source-line=\"362-362\"><span class=\"ez-toc-section\" id=\"How_do_attribution_windows_impact_ad_platform_algorithms\"><\/span>\uadc0\uc18d \ucc3d\uc740 \uad11\uace0 \ud50c\ub7ab\ud3fc \uc54c\uace0\ub9ac\uc998\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 \uc804\ud658 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ucea0\ud398\uc778 \uac8c\uc7ac\ub97c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uae30\uac04\uc774 \uc9e7\uc744\uc218\ub85d \uc54c\uace0\ub9ac\uc998\uc5d0 \ub354 \ube60\ub978 \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc \uc7a5\uae30\uc801\uc778 \uc804\ud658\uc744 \ub193\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uac04\uc774 \uae38\uc218\ub85d \ub354 \ub9ce\uc740 \uc804\ud658\uc744 \ud3ec\ucc29\ud558\uc9c0\ub9cc \ucd5c\uc801\ud654 \uc2e0\ud638\uac00 \uc9c0\uc5f0\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \ucd5c\uc801\ud654 \uc18d\ub3c4\uc640 \uc804\ud658 \uc815\ud655\ub3c4 \uac04\uc5d0 \uc0c1\ucda9 \uad00\uacc4\uac00 \ubc1c\uc0dd\ud558\uba70, \uc774\ub294 \ud2b9\uc815 \ubaa9\ud45c\uc5d0 \ub530\ub77c \uade0\ud615\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4.\n<h2 id=\"conclusion%3A-finding-your-attribution-window-sweet-spot\" tabindex=\"-1\" data-source-line=\"366-366\"><span class=\"ez-toc-section\" id=\"Conclusion_Finding_Your_Attribution_Window_Sweet_Spot\"><\/span>\uacb0\ub860: \uadc0\uc18d \ucc3d\uc758 \ucd5c\uc801 \uc9c0\uc810 \ucc3e\uae30<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc801\uc808\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc708\ub3c4\uc6b0\ub97c \uc815\uc758\ud558\ub294 \uac83\uc740 \uc77c\ud68c\uc131 \uacb0\uc815\uc774 \uc544\ub2c8\ub77c \ubd84\uc11d, \ud14c\uc2a4\ud2b8, \uadf8\ub9ac\uace0 \uac1c\uc120\uc744 \uac70\ub4ed\ud558\ub294 \uc9c0\uc18d\uc801\uc778 \uacfc\uc815\uc785\ub2c8\ub2e4. \ucd5c\uc801\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc708\ub3c4\uc6b0\ub294 \uc815\ud655\uc131\uacfc \uc2e4\ud589 \uac00\ub2a5\uc131\uc758 \uade0\ud615\uc744 \uc774\ub8e8\uc5b4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc9c4\uc815\ud55c \ud6a8\uacfc\ub97c \ud3ec\ucc29\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uc2dc\uc758\uc801\uc808\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud658\uacbd\uc774 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c, \ud2b9\ud788 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc81c\ud55c\uc774 \uc2ec\ud654\ub418\uace0 \ud0c0\uc0ac \ucfe0\ud0a4\uc758 \ud6a8\uacfc\uac00 \uac10\uc18c\ud568\uc5d0 \ub530\ub77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc708\ub3c4\uc6b0\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\ub3c4 \uadf8\uc5d0 \ub9de\ucdb0 \uc870\uc815\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc790\uc0ac \ub370\uc774\ud130\uc5d0 \ud22c\uc790\ud558\uace0, \uac15\ub825\ud55c \ud14c\uc2a4\ud2b8 \ud504\ub85c\ud1a0\ucf5c\uc744 \uad6c\ud604\ud558\uace0, \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \uad6c\ucd95\ud568\uc73c\ub85c\uc368 \ucd94\uc801 \uae30\ub2a5\uc774 \ubcc0\ud654\ud558\ub354\ub77c\ub3c4 \ud6a8\uacfc\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc644\ubcbd\ud55c \uce21\uc815\uc774 \uc544\ub2c8\ub77c \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \ub354 \ub098\uc740 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc77c\uad00\ub41c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc784\uc744 \uae30\uc5b5\ud558\uc2ed\uc2dc\uc624. \ubaa8\ub4e0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc5d0\ub294 \uace0\uc720\ud55c \ud55c\uacc4\uac00 \uc788\uc9c0\ub9cc, \uc2e0\uc911\ud558\uac8c \uace0\ub824\ub41c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc708\ub3c4\uc6b0\ub294 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ud22c\uc790\uc640 \uad81\uadf9\uc801\uc73c\ub85c \ub354 \ub098\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc704\ud55c \uae30\ubc18\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud3ec\uad04\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c \uad6c\ucd95\uc5d0 \ub300\ud55c \ub354 \uc790\uc138\ud55c \uc815\ubcf4\ub294 \ub2e4\uc74c \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uadc0\uc18d \uc804\ub7b5\uc744 \ucc98\uc74c\ubd80\ud130 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95<\/a>.","protected":false},"excerpt":{"rendered":"<p>\uc624\ub298\ub0a0\uc758 \ubcf5\uc7a1\ud55c \ub9c8\ucf00\ud305 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc5b8\uc81c \uc5b4\ub5bb\uac8c \uc804\ud658\uc5d0 \uae30\uc5ec\uc2dc\ud0ac\uc9c0 \ud30c\uc545\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud55c \uacfc\uc81c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc81c\uc758 \ud575\uc2ec\uc5d0\ub294 \uac89\ubcf4\uae30\uc5d0 \uac04\ub2e8\ud55c \uc9c8\ubb38\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc0c1\ud638\uc791\uc6a9 \ud6c4 \uc5bc\ub9c8\ub098 \uc624\ub7ab\ub3d9\uc548 \ud574\ub2f9 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc804\ud658 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud574\uc57c \ud560\uae4c\uc694? \uc774\uac83\uc774 \ubc14\ub85c \uae30\uc5ec \uae30\uac04\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attribution Windows: How to Define the Right Timeframe for Your Business - AttriSight<\/title>\n<meta name=\"description\" content=\"Learn how to select the optimal attribution windows for your marketing campaigns. 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