{"id":343,"date":"2025-05-12T21:19:02","date_gmt":"2025-05-13T05:19:02","guid":{"rendered":"https:\/\/attrisight.com\/?p=343"},"modified":"2025-05-12T21:19:02","modified_gmt":"2025-05-13T05:19:02","slug":"%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/","title":{"rendered":"\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158: \uc778\uc0ac\uc774\ud2b8\uc640 \uaddc\uc815 \uc900\uc218 \uac04\uc758 \uade0\ud615"},"content":{"rendered":"\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uac15\ud654\ub418\uace0 \uc18c\ube44\uc790\uc758 \uae30\ub300\uce58\uac00 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\uba74\uc11c \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uce21\uc815\ud574\uc57c \ud558\ub294 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud1b5\ud574 \uac15\ub825\ud55c \ub9c8\ucf00\ud305 \uce21\uc815\uacfc \uc724\ub9ac\uc801\uc778 \ub370\uc774\ud130 \ud65c\uc6a9 \ubc0f \uaddc\uc815 \uc900\uc218\uc758 \uade0\ud615\uc744 \uc5b4\ub5bb\uac8c \ub9de\ucd94\ub294\uc9c0 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ub3d9\uc758 \uae30\ubc18 \ud504\ub808\uc784\uc6cc\ud06c\uc640 \ub370\uc774\ud130 \ucd5c\uc18c\ud654\ubd80\ud130 \uc9d1\uacc4 \uce21\uc815 \ubc0f \uace0\uae09 \ubaa8\ub378\ub9c1 \uae30\ubc95\uae4c\uc9c0, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc804\ub7b5\uc801 \ud504\ub808\uc784\uc6cc\ud06c, \uae30\uc220 \uad8c\uc7a5 \uc0ac\ud56d, \uadf8\ub9ac\uace0 \uc2e4\uc81c \uc0ac\ub840\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub9ac\ub354\ub4e4\uc740 \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \ub354\uc6b1 \uc911\uc694\ud574\uc9c0\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \ud544\uc218\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc5ed\ub7c9\uc744 \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc744 \ubc30\uc6b0\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Introduction\" >\uc18c\uac1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#The_Privacy_and_Attribution_Landscape\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uadc0\uc18d \ud658\uacbd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#The_Evolution_of_Privacy_Concerns\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\uc758 \uc9c4\ud654<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Key_Regulatory_Developments\" >\uc8fc\uc694 \uaddc\uc81c \uac1c\ubc1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Platform_Privacy_Initiatives\" >\ud50c\ub7ab\ud3fc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc774\ub2c8\uc154\ud2f0\ube0c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Consumer_Attitude_Shifts\" >\uc18c\ube44\uc790 \ud0dc\ub3c4 \ubcc0\ud654<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#The_Traditional_Attribution-Privacy_Conflict\" >\uc804\ud1b5\uc801\uc778 \uadc0\uc18d-\uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uac08\ub4f1<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Core_Conflicts\" >\ud575\uc2ec \uac08\ub4f1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Traditional_Attribution_Approaches\" >\uc804\ud1b5\uc801\uc778 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Privacy-First_Attribution_Principles\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d \uc6d0\uce59<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Privacy_by_Design_in_Attribution\" >\uadc0\uc18d \uc124\uacc4\ub97c \ud1b5\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Fundamental_Approaches\" >\uae30\ubcf8 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Implementation_in_Attribution_Systems\" >\uc18d\uc131 \uc2dc\uc2a4\ud15c \uad6c\ud604<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Ethical_Data_Use_Framework\" >\uc724\ub9ac\uc801 \ub370\uc774\ud130 \uc0ac\uc6a9 \ud504\ub808\uc784\uc6cc\ud06c<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Core_Ethical_Principles\" >\ud575\uc2ec \uc724\ub9ac \uc6d0\uce59<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Ethical_Decision_Framework\" >\uc724\ub9ac\uc801 \uc758\uc0ac\uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Practical_Privacy-First_Attribution_Approaches\" >\uc2e4\uc6a9\uc801\uc778 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Consent-Based_Attribution_Models\" >\ub3d9\uc758 \uae30\ubc18 \uadc0\uc18d \ubaa8\ub378<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Tiered_Attribution_Framework\" >\uacc4\uce35\ud615 \uc18d\uc131 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Consent-Collection_Optimization\" >\ub3d9\uc758 \uc218\uc9d1 \ucd5c\uc801\ud654<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#First-Party_Data_Attribution\" >\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uadc0\uc18d<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#First-Party_Attribution_Strategies\" >\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Privacy-Enhanced_First-Party_Approaches\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654\ub41c \uc790\uc0ac \uc811\uadfc \ubc29\uc2dd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Aggregated_and_Modeled_Attribution\" >\uc9d1\uacc4 \ubc0f \ubaa8\ub378\ub9c1\ub41c \uc18d\uc131<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Aggregated_Measurement_Techniques\" >\uc9d1\uacc4 \uce21\uc815 \uae30\uc220<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Modeling_and_AI_Approaches\" >\ubaa8\ub378\ub9c1 \ubc0f AI \uc811\uadfc \ubc29\uc2dd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Combined_Measurement_Approaches\" >\uacb0\ud569\ub41c \uce21\uc815 \uc811\uadfc \ubc29\uc2dd<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Unified_Measurement_Framework\" >\ud1b5\ud569 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Implementation_Framework\" >\uad6c\ud604 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Implementation_Building_Privacy-First_Attribution\" >\uad6c\ud604: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131 \uad6c\ucd95<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Technical_Implementation_Approaches\" >\uae30\uc220 \uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Data_Collection_Architecture\" >\ub370\uc774\ud130 \uc218\uc9d1 \uc544\ud0a4\ud14d\ucc98<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Data_Management_Implementation\" >\ub370\uc774\ud130 \uad00\ub9ac \uad6c\ud604<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Privacy-Enhanced_Technologies\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uae30\uc220<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Organizational_Implementation\" >\uc870\uc9c1 \uad6c\ud604<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Privacy_Governance_for_Attribution\" >\uadc0\uc18d\uc744 \uc704\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac70\ubc84\ub10c\uc2a4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Training_and_Culture_Development\" >\ud6c8\ub828 \ubc0f \ubb38\ud654 \uac1c\ubc1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Change_Management_for_Attribution\" >\uadc0\uc18d\uc744 \uc704\ud55c \ubcc0\uacbd \uad00\ub9ac<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Case_Studies_Privacy-First_Attribution_Success_Stories\" >\uc0ac\ub840 \uc5f0\uad6c: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d \uc131\uacf5 \uc0ac\ub840<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Retail_Brand_Transforms_Measurement_Approach\" >\uc18c\ub9e4 \ube0c\ub79c\ub4dc, \uce21\uc815 \ubc29\uc2dd \ud601\uc2e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#B2B_Technology_Company_Implements_Consent-Based_Attribution\" >B2B \uae30\uc220 \ud68c\uc0ac, \ub3d9\uc758 \uae30\ubc18 \uc18d\uc131 \uad6c\ud604<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Consumer_Brand_Implements_Privacy-Enhanced_Analytics\" >\uc18c\ube44\uc790 \ube0c\ub79c\ub4dc, \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \ubd84\uc11d \uad6c\ud604<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Expert_Perspectives_The_Future_of_Privacy-First_Attribution\" >\uc804\ubb38\uac00 \uad00\uc810: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc758 \ubbf8\ub798<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Privacy_as_Competitive_Advantage\" >\uacbd\uc7c1 \uc6b0\uc704\ub85c\uc11c\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Balanced_Measurement_Portfolios\" >\uade0\ud615 \uc7a1\ud78c \uce21\uc815 \ud3ec\ud2b8\ud3f4\ub9ac\uc624<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#From_Tracking_to_Understanding\" >\ucd94\uc801\uc5d0\uc11c \uc774\ud574\ub85c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Privacy-Marketing_Partnership\" >\uac1c\uc778\uc815\ubcf4\ubcf4\ud638-\ub9c8\ucf00\ud305 \ud30c\ud2b8\ub108\uc2ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Will_privacy-first_attribution_reduce_my_measurement_accuracy\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc73c\ub85c \uc778\ud574 \uce21\uc815 \uc815\ud655\ub3c4\uac00 \ub5a8\uc5b4\uc9c8\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#How_can_I_balance_regulatory_compliance_with_effective_attribution\" >\uaddc\uc815 \uc900\uc218\uc640 \ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc758 \uade0\ud615\uc744 \uc5b4\ub5bb\uac8c \ub9de\ucd9c \uc218 \uc788\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#What_types_of_data_can_I_still_use_for_attribution_in_a_privacy-first_world\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uc6b0\uc120\uc2dc\ub418\ub294 \uc138\uc0c1\uc5d0\uc11c \uc5b4\ub5a4 \uc720\ud615\uc758 \ub370\uc774\ud130\ub97c \uc5ec\uc804\ud788 \uadc0\uc18d\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#How_do_consent_mechanisms_affect_attribution_capabilities\" >\ub3d9\uc758 \uba54\ucee4\ub2c8\uc998\uc740 \uadc0\uc18d \uae30\ub2a5\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#What_technologies_best_support_privacy-first_attribution\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc744 \uac00\uc7a5 \uc798 \uc9c0\uc6d0\ud558\ub294 \uae30\uc220\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#How_will_attribution_evolve_as_privacy_regulations_continue_to_expand\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \ud655\ub300\ub428\uc5d0 \ub530\ub77c \uc18d\uc131 \uc9c0\uc815\uc740 \uc5b4\ub5bb\uac8c \ubc1c\uc804\ud560\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#How_can_I_transition_my_current_attribution_approaches_to_privacy-first_models\" >\ud604\uc7ac\uc758 \uadc0\uc18d \ubc29\uc2dd\uc744 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \ubaa8\ub378\ub85c \uc5b4\ub5bb\uac8c \uc804\ud658\ud560 \uc218 \uc788\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#How_can_smaller_organizations_implement_privacy-first_attribution_with_limited_resources\" >\uc18c\uaddc\ubaa8 \uc870\uc9c1\uc740 \uc81c\ud55c\ub41c \ub9ac\uc18c\uc2a4\ub85c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc744 \uc5b4\ub5bb\uac8c \uad6c\ud604\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#How_do_walled_gardens_affect_privacy-first_attribution\" >\ud3d0\uc1c4\ud615 \uc815\uc6d0\uc740 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#How_will_AI_and_machine_learning_shape_privacy-first_attribution\" >AI\uc640 \uba38\uc2e0\ub7ec\ub2dd\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60\uae4c?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/attrisight.com\/ko\/%ea%b0%9c%ec%9d%b8-%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ec%9a%b0%ec%84%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b7%a0%ed%98%95-%ed%86%b5%ec%b0%b0%eb%a0%a5-%ea%b7%9c%ec%a0%95-%ec%a4%80\/#Conclusion\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ubcc0\uace1\uc810\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc218\ub144\uac04 \uc5c5\uacc4\ub294 \ub9c8\ucf00\ud305 \uc811\uc810\uacfc \uc804\ud658\uc744 \uc5f0\uacb0\ud558\uae30 \uc704\ud574 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4, \ud06c\ub85c\uc2a4 \uc0ac\uc774\ud2b8 \ucd94\uc801, \uae30\uae30 \ud551\uac70\ud504\ub9b0\ud305, \ud3ec\uad04\uc801\uc778 \uc0ac\uc6a9\uc790 \ud504\ub85c\ud30c\uc77c\ub9c1 \ub4f1 \uc810\uc810 \ub354 \uce68\ud574\uc801\uc778 \ucd94\uc801 \ubc29\ubc95\uc5d0 \uc758\uc874\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uce21\uc815\uc5d0\ub294 \ud6a8\uacfc\uc801\uc774\uc9c0\ub9cc \uc2ec\uac01\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\ub97c \uc57c\uae30\ud588\uc2b5\ub2c8\ub2e4. \ud55c \uae00\ub85c\ubc8c \uc5d0\uc774\uc804\uc2dc\uc758 \ucd5c\uace0 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ucc45\uc784\uc790(CPO)\uc778 \uc81c\ub2c8\ud37c \ub370\uc774\ube44\uc2a4\ub294 &quot;\uae30\uc874 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud50c\ub808\uc774\ubd81\uc740 \ub354 \uc774\uc0c1 \uc9c0\uc18d \uac00\ub2a5\ud558\uc9c0 \uc54a\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;GDPR, CCPA \ubc0f \uc774\uc640 \uc720\uc0ac\ud55c \uae00\ub85c\ubc8c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uacfc Apple, Google, Mozilla\uc758 \ud50c\ub7ab\ud3fc \ubcc0\ud654\uac00 \ub9c8\ucf00\ud305 \uce21\uc815\uc758 \uac00\ub2a5\uc131\uacfc \ucc45\uc784 \uc18c\uc7ac\ub97c \uadfc\ubcf8\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.&quot; \ud1b5\uacc4\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \uacb0\uacfc\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud4e8 \ub9ac\uc11c\uce58 \uc13c\ud130\uc5d0 \ub530\ub974\uba74 \ubbf8\uad6d\uc778\uc758 79%\ub294 \uae30\uc5c5\uc758 \ub370\uc774\ud130 \uc0ac\uc6a9 \ubc29\uc2dd\uc5d0 \ub300\ud574 \uc6b0\ub824\ud558\uace0 \uc788\uc73c\uba70, 81%\ub294 \ub370\uc774\ud130 \uc218\uc9d1\uc5d0 \ub300\ud55c \ud1b5\uc81c\ub825\uc774 \uac70\uc758 \ub610\ub294 \uc804\ud600 \uc5c6\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ud55c\ud3b8, GDPR \uc2dc\ud589 \uc774\ud6c4 \uacfc\uc9d5\uae08\uc774 16\uc5b5 \uc720\ub85c\ub97c \ucd08\uacfc\ud558\ub294 \ub4f1 \uaddc\uc81c \uad00\ub828 \ucc98\ubc8c\ub3c4 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \ud50c\ub7ab\ud3fc\ub4e4\uc740 \uc0c1\ub2f9\ud55c \ubcc0\ud654\ub85c \ub300\uc751\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(App Tracking Transparency)\uc740 \uc635\ud2b8\uc778 \ube44\uc728\uc744 25-40%\ub85c \ub0ae\ucd94\uc5c8\uace0, Safari\ub294 \ub300\ubd80\ubd84\uc758 \ud0c0\uc0ac \ucfe0\ud0a4\ub97c \uae30\ubcf8\uc801\uc73c\ub85c \ucc28\ub2e8\ud558\uba70, Google\uc740 2025\ub144\uae4c\uc9c0 Chrome\uc5d0\uc11c \uc774\ub7ec\ud55c \ucfe0\ud0a4\ub97c \uc81c\uac70\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ud55c \uc120\ub3c4\uc801\uc778 \uae30\uc220 \uae30\uc5c5\uc758 \ub370\uc774\ud130 \uc724\ub9ac \uc774\uc0ac\uc778 \ub9c8\uc774\ud074 \uccb8\uc740 &quot;\uc774\ub294 \ub2e8\uc21c\ud55c \uae30\uc220\uc801 \ub610\ub294 \uaddc\uc815 \uc900\uc218 \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c \uc804\ub7b5\uc801 \ud544\uc218 \uacfc\uc81c\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uac1c\ubc1c\ud558\ub294 \uae30\uc5c5\uc740 \uaddc\uc81c \uc704\ud5d8\uc744 \ud53c\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc18c\ube44\uc790 \uc2e0\ub8b0\ub3c4 \ud5a5\uc0c1\uacfc \uc9c0\uc18d \uac00\ub2a5\ud55c \uce21\uc815 \uad00\ud589\uc744 \ud1b5\ud574 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&quot; \uc88b\uc740 \uc18c\uc2dd\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc758\ubbf8 \uc788\ub294 \uce21\uc815\uc744 \ud3ec\uae30\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc2e4\ud589 \uac00\ub2a5\ud55c \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uba74\uc11c\ub3c4 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uc811\uadfc \ubc29\uc2dd\uc744 \ubc1c\uc804\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4. \uac00\ud2b8\ub108 \uc5f0\uad6c \uacb0\uacfc\uc5d0 \ub530\ub974\uba74, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uce21\uc815 \ubc29\uc2dd\uc744 \uad6c\ud604\ud558\ub294 \uae30\uc5c5\uc740 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc815\ud655\ub3c4\uac00 10-20%\ub9cc\ud07c\ub9cc \uac10\uc18c\ud558\ub294 \ubc18\uba74, \uaddc\uc815 \uc900\uc218 \uc704\ud5d8\uc740 \ud06c\uac8c \uc904\uc774\uace0 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uac15\ub825\ud55c \ub9c8\ucf00\ud305 \uce21\uc815\uacfc \uc724\ub9ac\uc801\uc778 \ub370\uc774\ud130 \uad00\ud589, \uadf8\ub9ac\uace0 \uaddc\uc815 \uc900\uc218\uc758 \uade0\ud615\uc744 \uc774\ub8e8\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ub3d9\uc758 \uae30\ubc18 \uae30\uc5ec \ubd84\uc11d \ud504\ub808\uc784\uc6cc\ud06c, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uce21\uc815 \uae30\ubc95, \uadf8\ub9ac\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\ub294 \uc138\uc0c1\uc5d0\uc11c \uae30\uc5ec \ubd84\uc11d \uc5ed\ub7c9\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud558\uba74\uc11c \uae30\uc5ec \ubd84\uc11d \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\ub824\ub294 \uc870\uc9c1\uc744 \uc704\ud574,\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\uaddc\uc815\uc744 \uc900\uc218\ud558\uace0 \uac1c\uc778 \uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uce21\uc815\uc744 \uc704\ud574 \uc124\uacc4\ub41c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uba70 \uc774\ub294 \ub17c\uc758\ub41c \uacfc\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ucfe0\ud0a4 \uc774\ud6c4 \uc2dc\ub300\uc758 \ub9c8\ucf00\ud305 \uc18d\uc131: 2025\ub144\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uc804\ub7b5<\/a>.\n<h2 id=\"the-privacy-and-attribution-landscape\" tabindex=\"-1\" data-source-line=\"23-23\"><span class=\"ez-toc-section\" id=\"The_Privacy_and_Attribution_Landscape\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uadc0\uc18d \ud658\uacbd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uad6c\uccb4\uc801\uc778 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc744 \uc0b4\ud3b4\ubcf4\uae30\uc5d0 \uc55e\uc11c, \ud604\uc7ac \uc0c1\ud669\uc744 \uc774\ud574\ud558\uace0 \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0 \uc774\ub974\uac8c \ub41c \uacbd\uc704\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"the-evolution-of-privacy-concerns\" tabindex=\"-1\" data-source-line=\"27-27\"><span class=\"ez-toc-section\" id=\"The_Evolution_of_Privacy_Concerns\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\uc758 \uc9c4\ud654<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \uae30\ub2a5\uacfc \ud568\uaed8 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc6b0\ub824\ub3c4 \ucee4\uc84c\uc2b5\ub2c8\ub2e4.\n<h4 id=\"key-regulatory-developments\" tabindex=\"-1\" data-source-line=\"31-31\"><span class=\"ez-toc-section\" id=\"Key_Regulatory_Developments\"><\/span>\uc8fc\uc694 \uaddc\uc81c \uac1c\ubc1c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uba87 \uac00\uc9c0 \uc8fc\uc694 \uaddc\uc815\uc73c\ub85c \uc778\ud574 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud658\uacbd\uc774 \ubcc0\ud654\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"35-49\">\n<li data-source-line=\"35-39\">\n<strong>GDPR(\uc77c\ubc18 \ub370\uc774\ud130 \ubcf4\ud638 \uaddc\uc815)<\/strong>\n<ul data-source-line=\"36-39\">\n<li data-source-line=\"36-36\">\uc2dc\ud589\uc77c: 2018\ub144 5\uc6d4 \uc720\ub7fd\uc5f0\ud569<\/li>\n<li data-source-line=\"37-37\">\uc8fc\uc694 \uc870\ud56d: \uba85\uc2dc\uc801 \ub3d9\uc758 \uc694\uad6c \uc0ac\ud56d, \ub370\uc774\ud130 \ucd5c\uc18c\ud654, \ubaa9\uc801 \uc81c\ud55c<\/li>\n<li data-source-line=\"38-39\">\uadc0\uc18d \uc601\ud5a5: \uba85\ud655\ud55c \ub3d9\uc758 \uc5c6\uc774\ub294 \ucd94\uc801\uc774 \uc81c\ud55c\ub418\uace0 \ub370\uc774\ud130 \ubcf4\uc874\uc774 \uc81c\ud55c\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"40-44\">\n<strong>CCPA\/CPRA(\uce98\ub9ac\ud3ec\ub2c8\uc544 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\/\uce98\ub9ac\ud3ec\ub2c8\uc544 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uad8c\ub9ac\ubc95)<\/strong>\n<ul data-source-line=\"41-44\">\n<li data-source-line=\"41-41\">\uc2dc\ud589\uc77c: 2020\ub144 1\uc6d4(CCPA) \/ 2023\ub144 1\uc6d4(CPRA)<\/li>\n<li data-source-line=\"42-42\">\uc8fc\uc694 \uc870\ud56d: \uc635\ud2b8\uc544\uc6c3 \uad8c\ub9ac, \ubaa9\uc801 \uc81c\ud55c, \ubbfc\uac10\ud55c \ub370\uc774\ud130 \ubcf4\ud638<\/li>\n<li data-source-line=\"43-44\">\uadc0\uc18d \uc601\ud5a5: \uba85\ud655\ud55c \ub370\uc774\ud130 \uad00\ud589 \uacf5\uac1c, \uc635\ud2b8\uc544\uc6c3 \uba54\ucee4\ub2c8\uc998\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"45-49\">\n<strong>\uae00\ub85c\ubc8c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ud655\uc7a5<\/strong>\n<ul data-source-line=\"46-49\">\n<li data-source-line=\"46-46\">\uc8fc\uc694 \uaddc\uc815: LGPD(\ube0c\ub77c\uc9c8), PIPL(\uc911\uad6d), POPI(\ub0a8\uc544\ud504\ub9ac\uce74\uacf5\ud654\uad6d)<\/li>\n<li data-source-line=\"47-47\">\uacf5\ud1b5 \uc694\uc18c: \ub3d9\uc758 \uc694\uad6c \uc0ac\ud56d, \ubaa9\uc801 \uc81c\ud55c, \ud22c\uba85\uc131 \uc758\ubb34<\/li>\n<li data-source-line=\"48-49\">\uadc0\uc18d \uc601\ud5a5: \ubcf5\uc7a1\ud55c \uae00\ub85c\ubc8c \uaddc\uc815 \uc900\uc218 \uc694\uad6c \uc0ac\ud56d \uc0dd\uc131<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"platform-privacy-initiatives\" tabindex=\"-1\" data-source-line=\"50-50\"><span class=\"ez-toc-section\" id=\"Platform_Privacy_Initiatives\"><\/span>\ud50c\ub7ab\ud3fc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc774\ub2c8\uc154\ud2f0\ube0c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc8fc\uc694 \uae30\uc220 \ud50c\ub7ab\ud3fc\uc740 \uc911\uc694\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"54-71\">\n<li data-source-line=\"54-59\">\n<strong>Apple\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>\n<ul data-source-line=\"55-59\">\n<li data-source-line=\"55-55\">\uc571 \ucd94\uc801 \ud22c\uba85\uc131(ATT): \uc571 \ucd94\uc801\uc5d0 \ub300\ud55c \uba85\uc2dc\uc801 \uc635\ud2b8\uc778<\/li>\n<li data-source-line=\"56-56\">\uc9c0\ub2a5\ud615 \ucd94\uc801 \ubc29\uc9c0(ITP): \ud0c0\uc0ac \ucfe0\ud0a4\ub97c \ucc28\ub2e8\ud558\uace0 \uc790\uc0ac \ucfe0\ud0a4\ub97c \uc81c\ud55c\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"57-57\">\uac1c\uc778 \ub9b4\ub808\uc774: IP \uc8fc\uc18c \ubc0f \uac80\uc0c9 \ub370\uc774\ud130\ub97c \uac00\ub9bd\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"58-59\">\uadc0\uc18d \uc601\ud5a5: \uc571 \uac04 \ubc0f \uc0ac\uc774\ud2b8 \uac04 \ucd94\uc801 \uae30\ub2a5\uc774 \ud06c\uac8c \uac10\uc18c\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"60-65\">\n<strong>Google\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc774\ub2c8\uc154\ud2f0\ube0c<\/strong>\n<ul data-source-line=\"61-65\">\n<li data-source-line=\"61-61\">\ud0c0\uc0ac \ucfe0\ud0a4 \uc0ac\uc6a9 \uc911\ub2e8(2025\ub144 \uc608\uc815)<\/li>\n<li data-source-line=\"62-62\">\ub300\uccb4 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc744 \uc704\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4<\/li>\n<li data-source-line=\"63-63\">Google \uc11c\ube44\uc2a4 \uc804\ubc18\uc758 \ud5a5\uc0c1\ub41c \uc0ac\uc6a9\uc790 \uc81c\uc5b4 \uae30\ub2a5<\/li>\n<li data-source-line=\"64-65\">\uadc0\uc18d \uc601\ud5a5: \uae30\uc874\uc758 \ud06c\ub85c\uc2a4 \uc0ac\uc774\ud2b8 \ucd94\uc801 \ubc29\ubc95\uc744 \uc81c\uac70\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"66-71\">\n<strong>\ube0c\ub77c\uc6b0\uc800 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc758 \uc9c4\ud654<\/strong>\n<ul data-source-line=\"67-71\">\n<li data-source-line=\"67-67\">Firefox: \ud5a5\uc0c1\ub41c \ucd94\uc801 \ubcf4\ud638 \uae30\ub2a5\uc740 \uae30\ubcf8\uc801\uc73c\ub85c \ud0c0\uc0ac \ucfe0\ud0a4\ub97c \ucc28\ub2e8\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"68-68\">Safari: \uc9c0\ub2a5\ud615 \ucd94\uc801 \ubc29\uc9c0 \uae30\ub2a5\uc73c\ub85c \ucfe0\ud0a4 \uc218\uba85 \uc81c\ud55c<\/li>\n<li data-source-line=\"69-69\">Edge: \ucd94\uc801 \ubc29\uc9c0 \uae30\ub2a5\uc73c\ub85c \uc0ac\uc774\ud2b8 \uac04 \ucd94\uc801 \uc81c\ud55c<\/li>\n<li data-source-line=\"70-71\">\uadc0\uc18d \uc601\ud5a5: \ube0c\ub77c\uc6b0\uc800 \uac04 \ubd84\uc0b0\ub41c \ucd94\uc801 \uae30\ub2a5<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"consumer-attitude-shifts\" tabindex=\"-1\" data-source-line=\"72-72\"><span class=\"ez-toc-section\" id=\"Consumer_Attitude_Shifts\"><\/span>\uc18c\ube44\uc790 \ud0dc\ub3c4 \ubcc0\ud654<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790\uc758 \uae30\ub300\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ubcc0\ud654\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"76-87\">\n<li data-source-line=\"76-81\">\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc778\uc2dd \ud655\ub300<\/strong>\n<ul data-source-line=\"77-81\">\n<li data-source-line=\"77-77\">\uc18c\ube44\uc790\uc758 84%\uac00 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \uad00\uc2ec\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4(Cisco \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc124\ubb38 \uc870\uc0ac)<\/li>\n<li data-source-line=\"78-78\">48%\ub294 \ub370\uc774\ud130 \uc815\ucc45\uc5d0 \ub300\ud574 \ud68c\uc0ac \ub610\ub294 \uacf5\uae09\uc5c5\uccb4\ub97c \ubcc0\uacbd\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"79-79\">40%\ub294 \ud68c\uc0ac\uac00 \ub370\uc774\ud130\ub97c \uc724\ub9ac\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uac83\uc774\ub77c\uace0 \ubbff\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"80-81\">\uadc0\uc18d \uc601\ud5a5: \uc0ac\uc6a9\uc790\ub4e4\uc774 \uce68\uc2b5\uc801 \ucd94\uc801\uc744 \uc810\uc810 \ub354 \uac70\ubd80\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"82-87\">\n<strong>\ub3d9\uc758 \ud53c\ub85c<\/strong>\n<ul data-source-line=\"83-87\">\n<li data-source-line=\"83-83\">\ucd94\uc801\uc744 \uc704\ud55c \ud3c9\uade0 \uc635\ud2b8\uc778 \ube44\uc728: \uc0b0\uc5c5 \uc804\ubc18\uc5d0\uc11c 10-30%<\/li>\n<li data-source-line=\"84-84\">\uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ucfe0\ud0a4 \ubc30\ub108 \uc0c1\ud638 \uc791\uc6a9\ub960\uc774 \uac10\uc18c\ud568<\/li>\n<li data-source-line=\"85-85\">\uad11\uace0 \ucc28\ub2e8\uae30\uc640 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ub3c4\uad6c \uc0ac\uc6a9 \uc99d\uac00<\/li>\n<li data-source-line=\"86-87\">\uadc0\uc18d \uc601\ud5a5: \ub370\uc774\ud130 \uc218\uc9d1 \uae30\ud68c \uac10\uc18c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"the-traditional-attribution-privacy-conflict\" tabindex=\"-1\" data-source-line=\"88-88\"><span class=\"ez-toc-section\" id=\"The_Traditional_Attribution-Privacy_Conflict\"><\/span>\uc804\ud1b5\uc801\uc778 \uadc0\uc18d-\uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uac08\ub4f1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc874\uc758 \uadc0\uc18d \uc6d0\uce59\uacfc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6d0\uce59 \uc0ac\uc774\uc5d0\ub294 \uba87 \uac00\uc9c0 \uadfc\ubcf8\uc801\uc778 \uac08\ub4f1\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4.\n<h4 id=\"core-conflicts\" tabindex=\"-1\" data-source-line=\"92-92\"><span class=\"ez-toc-section\" id=\"Core_Conflicts\"><\/span>\ud575\uc2ec \uac08\ub4f1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"103-109\">\n<thead data-source-line=\"103-103\">\n<tr data-source-line=\"103-103\">\n<th>\uadc0\uc18d \ud544\uc694\uc131<\/th>\n<th>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6d0\uce59<\/th>\n<th>\uacb0\uacfc\uc801\uc73c\ub85c \uae34\uc7a5\uc774 \uace0\uc870\ub418\ub2e4<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"105-109\">\n<tr data-source-line=\"105-105\">\n<td>\ud06c\ub85c\uc2a4 \uc0ac\uc774\ud2b8 \ucd94\uc801<\/td>\n<td>\ubaa9\uc801 \uc81c\ud55c<\/td>\n<td>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \ub9e5\ub77d\uc801 \uacbd\uacc4\ub97c \uc694\uad6c\ud558\ub294 \ub3d9\uc548 \uc18d\uc131 \ucd94\uc801\uc740 \ub9e5\ub77d \uc804\ubc18\uc5d0 \uac78\uccd0 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr data-source-line=\"106-106\">\n<td>\uc9c0\uc18d\uc801\uc778 \uc2dd\ubcc4<\/td>\n<td>\ub370\uc774\ud130 \ucd5c\uc18c\ud654<\/td>\n<td>\uc18d\uc131\uc740 \ud3ec\uad04\uc801\uc778 \ud504\ub85c\ud544\uc744 \ucd94\uad6c\ud558\ub294 \ubc18\uba74 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc5d0\ub294 \ucd5c\uc18c\ud55c\uc758 \ub370\uc774\ud130\ub9cc \ud544\uc694\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr data-source-line=\"107-107\">\n<td>\ud655\uc7a5\ub41c \ub370\uc774\ud130 \ubcf4\uc874<\/td>\n<td>\uc800\uc7a5 \uc81c\ud55c<\/td>\n<td>\uc18d\uc131\uc5d0\ub294 \uacfc\uac70 \ub370\uc774\ud130\uac00 \ud544\uc694\ud558\uc9c0\ub9cc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc5d0\ub294 \uc2dc\uae30\uc801\uc808\ud55c \uc0ad\uc81c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr data-source-line=\"108-108\">\n<td>\ud3ec\uad04\uc801\uc778 \uc5ec\uc815 \ucd94\uc801<\/td>\n<td>\ud22c\uba85\uc131\uacfc \ub3d9\uc758<\/td>\n<td>\uc18d\uc131 \ud45c\uc2dc\ub294 \uc644\uc804\ud55c \uac00\uc2dc\uc131\uc744 \ud1b5\ud574 \uac00\uc7a5 \uc798 \uc791\ub3d9\ud558\uc9c0\ub9cc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub294 \uba85\uc2dc\uc801\uc778 \ud5c8\uac00\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr data-source-line=\"109-109\">\n<td>\uac1c\uc778 \uc218\uc900 \uce21\uc815<\/td>\n<td>\ub370\uc774\ud130 \uc8fc\uccb4\uc758 \uad8c\ub9ac<\/td>\n<td>\uc18d\uc131\uc740 \uac1c\ubcc4 \ud589\ub3d9\uc744 \ucd94\uc801\ud558\ub294 \ubc18\uba74 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uc81c\uc5b4\ud560 \uc218 \uc788\ub294 \uad8c\ud55c\uc744 \ubd80\uc5ec\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 id=\"traditional-attribution-approaches\" tabindex=\"-1\" data-source-line=\"111-111\"><span class=\"ez-toc-section\" id=\"Traditional_Attribution_Approaches\"><\/span>\uc804\ud1b5\uc801\uc778 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uae30\uc874\uc758 \uadc0\uc18d \ubc29\ubc95\uc740 \uc885\uc885 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6d0\uce59\uacfc \ucda9\ub3cc\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"115-134\">\n<li data-source-line=\"115-119\">\n<strong>\ucfe0\ud0a4 \uae30\ubc18 \ucd94\uc801<\/strong>\n<ul data-source-line=\"116-119\">\n<li data-source-line=\"116-116\">\uac1c\uc778\uc815\ubcf4 \ubb38\uc81c: \uba85\ud655\ud55c \ub3d9\uc758 \uc5c6\uc774 \uc9c0\uc18d\uc801\uc778 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"117-117\">\uaddc\uc81c \uac08\ub4f1: \ubaa9\uc801 \uc81c\ud55c \ubc0f \ub370\uc774\ud130 \ucd5c\uc18c\ud654 \uc6d0\uce59 \uc2e4\ud328<\/li>\n<li data-source-line=\"118-119\">\ud50c\ub7ab\ud3fc \ubcc0\uacbd: \ube0c\ub77c\uc6b0\uc800 \ubc0f OS \uc81c\ud55c\uc73c\ub85c \uc778\ud574 \ucc28\ub2e8\ub418\ub294 \uacbd\uc6b0\uac00 \uc810\ucc28 \ub298\uc5b4\ub0a8<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"120-124\">\n<strong>\uad50\ucc28 \uae30\uae30 \ucd94\uc801<\/strong>\n<ul data-source-line=\"121-124\">\n<li data-source-line=\"121-121\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c: \ub2e4\uc591\ud55c \ud658\uacbd\uc5d0\uc11c \ud3ec\uad04\uc801\uc778 \uc0ac\uc6a9\uc790 \ud504\ub85c\ud544 \uc0dd\uc131<\/li>\n<li data-source-line=\"122-122\">\uaddc\uc81c \uac08\ub4f1: \ud22c\uba85\uc131\uacfc \uba85\ud655\ud55c \ub3d9\uc758\uac00 \ubd80\uc871\ud55c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"123-124\">\ud50c\ub7ab\ud3fc \ubcc0\uacbd: \ud50c\ub7ab\ud3fc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc870\uce58\ub85c \uc778\ud574 \uc810\uc810 \ub354 \uc81c\ud55c\ub428<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"125-129\">\n<strong>\uc720\uc0ac \uace0\uac1d \uc0dd\uc131<\/strong>\n<ul data-source-line=\"126-129\">\n<li data-source-line=\"126-126\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c: \uc6d0\ub798 \uc218\uc9d1 \uc758\ub3c4\ub97c \ubc97\uc5b4\ub09c \ubaa9\uc801\uc73c\ub85c \ub370\uc774\ud130 \uc0ac\uc6a9<\/li>\n<li data-source-line=\"127-127\">\uaddc\uc81c \uac08\ub4f1: \ud569\ub9ac\uc801\uc778 \uae30\ub300\ub97c \ub118\uc5b4\uc11c\ub294 \ucc98\ub9ac \uac00\ub2a5\uc131<\/li>\n<li data-source-line=\"128-129\">\ud50c\ub7ab\ud3fc \ubcc0\uacbd: \uc81c\ud55c\ub41c \ub370\uc774\ud130 \uacf5\uc720\ub85c \uc778\ud574 \ud6a8\uc728\uc131 \uac10\uc18c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"130-134\">\n<strong>\ubb34\uae30\ud55c \ub370\uc774\ud130 \ubcf4\uc874<\/strong>\n<ul data-source-line=\"131-134\">\n<li data-source-line=\"131-131\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c: \ud544\uc694 \uc774\uc0c1\uc73c\ub85c \uc0ac\uc6a9\uc790 \ub370\uc774\ud130 \ubcf4\uad00<\/li>\n<li data-source-line=\"132-132\">\uaddc\uc81c \uac08\ub4f1: \uc800\uc7a5 \uc81c\ud55c \uc6d0\uce59 \uc704\ubc18<\/li>\n<li data-source-line=\"133-134\">\ud50c\ub7ab\ud3fc \ubcc0\uacbd: \uae30\uc220\uc801 \ud55c\uacc4\ub85c \uc778\ud574 \uc720\uc9c0 \uae30\uac04\uc774 \ub2e8\ucd95\ub428<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uac08\ub4f1\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \ube44\uc988\ub2c8\uc2a4 \uce21\uc815 \uc694\uad6c \uc0ac\ud56d\uacfc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6d0\uce59\uc744 \ubaa8\ub450 \uc874\uc911\ud558\ub294 \uadc0\uc18d \ubc29\uc2dd\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.\n<h2 id=\"privacy-first-attribution-principles\" tabindex=\"-1\" data-source-line=\"137-137\"><span class=\"ez-toc-section\" id=\"Privacy-First_Attribution_Principles\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d \uc6d0\uce59<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud6a8\uacfc\uc801\uc778 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc740 \uce21\uc815 \uc694\uad6c \uc0ac\ud56d\uacfc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc694\uad6c \uc0ac\ud56d\uc744 \uc77c\uce58\uc2dc\ud0a4\ub294 \uba87 \uac00\uc9c0 \ud575\uc2ec \uc6d0\uce59\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub429\ub2c8\ub2e4.\n<h3 id=\"privacy-by-design-in-attribution\" tabindex=\"-1\" data-source-line=\"141-141\"><span class=\"ez-toc-section\" id=\"Privacy_by_Design_in_Attribution\"><\/span>\uadc0\uc18d \uc124\uacc4\ub97c \ud1b5\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc740 &quot;\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc124\uacc4&quot; \uc6d0\uce59\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.\n<h4 id=\"fundamental-approaches\" tabindex=\"-1\" data-source-line=\"145-145\"><span class=\"ez-toc-section\" id=\"Fundamental_Approaches\"><\/span>\uae30\ubcf8 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"147-176\">\n<li data-source-line=\"147-152\">\n<strong>\ubc18\uc751\uc801\uc774\uc9c0 \uc54a\uace0 \uc0ac\uc804 \uc608\ubc29\uc801\uc774\ub2e4<\/strong>\n<ul data-source-line=\"148-152\">\n<li data-source-line=\"148-148\">\ucc98\uc74c\ubd80\ud130 \uc18d\uc131\uc5d0 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \uad6c\ucd95\ud558\uc138\uc694<\/li>\n<li data-source-line=\"149-149\">\uc2dc\uc2a4\ud15c \uad6c\ud604 \ud6c4\uac00 \uc544\ub2cc \uc124\uacc4 \ub2e8\uacc4\uc5d0\uc11c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"150-150\">\ubaa8\ub4e0 \uce21\uc815 \uacb0\uc815\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc601\ud5a5\uc744 \uace0\ub824\ud558\uc138\uc694<\/li>\n<li data-source-line=\"151-152\">\uba85\ud655\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \uc18d\uc131\uc744 \uac1c\ubc1c\ud558\uc138\uc694<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"153-158\">\n<strong>\uae30\ubcf8 \uc124\uc815\uc73c\ub85c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638<\/strong>\n<ul data-source-line=\"154-158\">\n<li data-source-line=\"154-154\">\uadc0\uc18d \uc2dc\uc2a4\ud15c\uc740 \uae30\ubcf8\uc801\uc73c\ub85c \ucd5c\ub300\ud55c\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \uac16\ucd94\uace0 \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"155-155\">\ub354\uc6b1 \uc138\ubd80\uc801\uc778 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uae30 \uc704\ud574 \uba85\uc2dc\uc801\uc778 \uc870\uce58\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"156-156\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ubcf8\uac12\uc73c\ub85c \uc2dc\uc2a4\ud15c \uad6c\uc131<\/li>\n<li data-source-line=\"157-158\">\uae0d\uc815\uc801 \ub3d9\uc758\ub97c \uc120\ud638\ud558\ub294 &quot;\uc635\ud2b8\uc544\uc6c3&quot; \uc811\uadfc \ubc29\uc2dd\uc740 \ud53c\ud558\uc2ed\uc2dc\uc624.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"159-164\">\n<strong>\ub514\uc790\uc778\uc5d0 \ub0b4\uc7a5\ub41c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638<\/strong>\n<ul data-source-line=\"160-164\">\n<li data-source-line=\"160-160\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \uc18d\uc131 \uae30\uc220\uc5d0 \uc9c1\uc811 \ud1b5\ud569<\/li>\n<li data-source-line=\"161-161\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ud575\uc2ec \uae30\ub2a5 \uc694\uad6c \uc0ac\ud56d\uc73c\ub85c \ub9cc\ub4dc\uc138\uc694<\/li>\n<li data-source-line=\"162-162\">\ubaa8\ub4e0 \uc2dc\uc2a4\ud15c \uad6c\uc131 \uc694\uc18c\uc5d0\uc11c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uace0\ub824 \uc0ac\ud56d\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"163-164\">\uac1c\uc778 \uc815\ubcf4\ub97c \ubcf8\uc9c8\uc801\uc73c\ub85c \ubcf4\ud638\ud558\ub294 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"165-170\">\n<strong>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \uac16\ucd98 \uc804\uccb4 \uae30\ub2a5<\/strong>\n<ul data-source-line=\"166-170\">\n<li data-source-line=\"166-166\">\uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\uba74\uc11c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \ub2ec\uc131<\/li>\n<li data-source-line=\"167-167\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uce21\uc815 \uac04\uc758 \uade0\ud615\uc774 \uc544\ub2cc \uc708\uc708 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc2ed\uc2dc\uc624.<\/li>\n<li data-source-line=\"168-168\">\ub450 \uac00\uc9c0 \ubaa9\ud45c\ub97c \ubaa8\ub450 \ub2ec\uc131\ud558\ub294 \ucc3d\uc758\uc801\uc778 \uc194\ub8e8\uc158\uc744 \ub514\uc790\uc778\ud558\uc138\uc694<\/li>\n<li data-source-line=\"169-170\">\uc88b\uc740 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \uc2e0\ub8b0\uc640 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \uad6c\ucd95\ud55c\ub2e4\ub294 \uc810\uc744 \uc778\uc2dd\ud558\uc2ed\uc2dc\uc624.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"171-176\">\n<strong>\uc885\ub2e8\uac04 \ubcf4\ud638<\/strong>\n<ul data-source-line=\"172-176\">\n<li data-source-line=\"172-172\">\uadc0\uc18d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \ubcf4\ud638\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"173-173\">\uc218\uc9d1, \ucc98\ub9ac, \ubd84\uc11d \ubc0f \ubcf4\uace0 \uc2dc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uace0\ub824\ud558\uc138\uc694<\/li>\n<li data-source-line=\"174-174\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uad00\ud589\uacfc \ud568\uaed8 \uac15\ub825\ud55c \ubcf4\uc548\uc744 \uad6c\ud604\ud558\uc138\uc694<\/li>\n<li data-source-line=\"175-176\">\uc870\uc9c1 \uacbd\uacc4\ub97c \ub118\uc5b4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc720\uc9c0<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"implementation-in-attribution-systems\" tabindex=\"-1\" data-source-line=\"177-177\"><span class=\"ez-toc-section\" id=\"Implementation_in_Attribution_Systems\"><\/span>\uc18d\uc131 \uc2dc\uc2a4\ud15c \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc18d \uc124\uacc4\uc5d0 \ub530\ub978 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc758 \uc2e4\uc6a9\uc801 \uc801\uc6a9:\n<ol data-source-line=\"181-204\">\n<li data-source-line=\"181-186\">\n<strong>\ub3d9\uc758 \uc6b0\uc120 \uad6c\ud604<\/strong>\n<ul data-source-line=\"182-186\">\n<li data-source-line=\"182-182\">\ucd5c\uc18c\ud55c\uc758 \ub3d9\uc758\ub97c \uac00\uc815\ud55c \ub514\uc790\uc778 \uadc0\uc18d \uc2dc\uc2a4\ud15c<\/li>\n<li data-source-line=\"183-183\">\uc81c\ud55c\ub41c \uc2e0\ud638\ub85c \uc791\ub3d9\ud558\ub294 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd \uad6c\ucd95<\/li>\n<li data-source-line=\"184-184\">\ub3d9\uc758 \uc218\uc900\uc5d0 \ub530\ub77c \ub2e8\uacc4\ubcc4 \uce21\uc815\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"185-186\">\ub3d9\uc758\ud558\uc9c0 \uc54a\ub294 \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud55c \ub300\uccb4 \uce21\uc815 \uad6c\ud604<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"187-192\">\n<strong>\ub370\uc774\ud130 \ucd5c\uc18c\ud654 \uc544\ud0a4\ud14d\ucc98<\/strong>\n<ul data-source-line=\"188-192\">\n<li data-source-line=\"188-188\">\uadc0\uc18d\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130\ub9cc \uc218\uc9d1\ud569\ub2c8\ub2e4<\/li>\n<li data-source-line=\"189-189\">\uadc0\uc18d \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uac1c\uc778 \ub370\uc774\ud130 \uc81c\ud55c<\/li>\n<li data-source-line=\"190-190\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc9d1\uacc4\ub418\uace0 \uc775\uba85\ud654\ub41c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc138\uc694<\/li>\n<li data-source-line=\"191-192\">\ucd5c\uc18c \ub370\uc774\ud130 \uc694\uad6c \uc0ac\ud56d\uc744 \uc704\ud55c \ub514\uc790\uc778<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"193-198\">\n<strong>\ubaa9\uc801 \uc81c\ud55c \uce21\uc815<\/strong>\n<ul data-source-line=\"194-198\">\n<li data-source-line=\"194-194\">\uba85\ud655\ud55c \uadc0\uc18d \ubaa9\uc801\uc744 \ubbf8\ub9ac \uc815\uc758\ud558\uc138\uc694<\/li>\n<li data-source-line=\"195-195\">\ub370\uc774\ud130 \uc0ac\uc6a9\uc744 \uc9c0\uc815\ub41c \uadc0\uc18d \ubaa9\uc801\uc73c\ub85c \uc81c\ud55c\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"196-196\">\ubaa9\uc801\uc5d0 \ub9de\ub294 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"197-198\">\ub3d9\uc758 \uc5c6\uc774 \uc18d\uc131 \ub370\uc774\ud130\ub97c \uc7ac\uc0ac\uc6a9\ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"199-204\">\n<strong>\uc5f0\ud569 \uce21\uc815 \uc124\uacc4<\/strong>\n<ul data-source-line=\"200-204\">\n<li data-source-line=\"200-200\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \ub85c\uceec\uc5d0\uc11c \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"201-201\">\uc911\uc559\ud654\ub41c \uac1c\uc778 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \ucd5c\uc18c\ud654\ud558\uc138\uc694<\/li>\n<li data-source-line=\"202-202\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc18d\uc131 \uc9c0\uc815\uc744 \uc704\ud574 \uae30\uae30 \ub0b4 \ucc98\ub9ac\ub97c \uc0ac\uc6a9\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"203-204\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ucef4\ud4e8\ud305 \uae30\uc220 \uad6c\ud604<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \uc124\uacc4 \ubc29\uc2dd\uc740 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6d0\uce59\uc744 \uc874\uc911\ud558\ub294 \uadc0\uc18d \uc2dc\uc2a4\ud15c\uc758 \uae30\ubc18\uc744 \ub9c8\ub828\ud569\ub2c8\ub2e4.\n<h3 id=\"ethical-data-use-framework\" tabindex=\"-1\" data-source-line=\"207-207\"><span class=\"ez-toc-section\" id=\"Ethical_Data_Use_Framework\"><\/span>\uc724\ub9ac\uc801 \ub370\uc774\ud130 \uc0ac\uc6a9 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uaddc\uc815 \uc900\uc218\ub97c \ub118\uc5b4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc5d0\ub294 \uc724\ub9ac\uc801\uc778 \ub370\uc774\ud130 \uad00\ud589\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"core-ethical-principles\" tabindex=\"-1\" data-source-line=\"211-211\"><span class=\"ez-toc-section\" id=\"Core_Ethical_Principles\"><\/span>\ud575\uc2ec \uc724\ub9ac \uc6d0\uce59<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"213-236\">\n<li data-source-line=\"213-218\">\n<strong>\ud22c\uba85\ub3c4<\/strong>\n<ul data-source-line=\"214-218\">\n<li data-source-line=\"214-214\">\uadc0\uc18d \uad00\ud589\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158<\/li>\n<li data-source-line=\"215-215\">\uce21\uc815 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \uc124\uba85<\/li>\n<li data-source-line=\"216-216\">\ub370\uc774\ud130 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uc77c\ubc18 \uc5b8\uc5b4 \uc124\uba85<\/li>\n<li data-source-line=\"217-218\">\uadc0\uc18d \uc81c\ud55c\uc5d0 \ub300\ud55c \uc815\uc9c1\ud55c \uacf5\uac1c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"219-224\">\n<strong>\uc81c\uc5b4<\/strong>\n<ul data-source-line=\"220-224\">\n<li data-source-line=\"220-220\">\uce21\uc815 \ucc38\uc5ec\uc5d0 \ub300\ud55c \uc758\ubbf8 \uc788\ub294 \uc0ac\uc6a9\uc790 \uc120\ud0dd<\/li>\n<li data-source-line=\"221-221\">\uadc0\uc18d\uc5d0 \ub300\ud55c \uc138\ubd80\uc801\uc778 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ubcf8 \uc124\uc815<\/li>\n<li data-source-line=\"222-222\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uad8c\ub9ac\ub97c \ud589\uc0ac\ud558\ub294 \uac04\ub2e8\ud55c \uba54\ucee4\ub2c8\uc998<\/li>\n<li data-source-line=\"223-224\">\uc0ac\uc6a9\uc790\uc758 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uacb0\uc815\uc5d0 \ub300\ud55c \uc874\uc911<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"225-230\">\n<strong>\ube44\ub840<\/strong>\n<ul data-source-line=\"226-230\">\n<li data-source-line=\"226-226\">\ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uacfc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc601\ud5a5\uc758 \uade0\ud615 \ub9de\ucd94\uae30<\/li>\n<li data-source-line=\"227-227\">\uad00\uacc4 \ub9e5\ub77d\uc5d0 \ub530\ub978 \uc801\uc808\ud55c \uce21\uc815<\/li>\n<li data-source-line=\"228-228\">\uadc0\uc18d \ubaa9\uc801\uc5d0 \ub530\ub978 \ube44\ub840\uc801 \ub370\uc774\ud130 \uc218\uc9d1<\/li>\n<li data-source-line=\"229-230\">\uadc0\uc18d \uc815\ud655\uc131\uacfc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \ud569\ub9ac\uc801\uc778 \uc811\uadfc \ubc29\uc2dd<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"231-236\">\n<strong>\uacf5\ud3c9<\/strong>\n<ul data-source-line=\"232-236\">\n<li data-source-line=\"232-232\">\uadc0\uc18d \ubaa8\ub378\uc5d0\uc11c \ud3b8\ud5a5\uc744 \ud53c\ud558\uae30<\/li>\n<li data-source-line=\"233-233\">\uc0ac\uc6a9\uc790 \uc138\uadf8\uba3c\ud2b8 \uc804\ubc18\uc5d0 \uac78\uce5c \uacf5\ud3c9\ud55c \uce21\uc815<\/li>\n<li data-source-line=\"234-234\">\uadc0\uc18d\uc73c\ub85c \uc778\ud55c \ucc28\ubcc4\uc801 \uacb0\uacfc \ubc29\uc9c0<\/li>\n<li data-source-line=\"235-236\">\ub9c8\ucf00\ud305 \ud6a8\uacfc\uc758 \uacf5\uc815\ud55c \ud45c\ud604<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"ethical-decision-framework\" tabindex=\"-1\" data-source-line=\"237-237\"><span class=\"ez-toc-section\" id=\"Ethical_Decision_Framework\"><\/span>\uc724\ub9ac\uc801 \uc758\uc0ac\uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc18d \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \ub2e4\uc74c \uc0ac\ud56d\uc744 \uace0\ub824\ud558\uc138\uc694.\n<ol data-source-line=\"241-264\">\n<li data-source-line=\"241-246\">\n<strong>\ud544\uc694\uc131 \ud3c9\uac00<\/strong>\n<ul data-source-line=\"242-246\">\n<li data-source-line=\"242-242\">\uc774 \ub370\uc774\ud130\uac00 \uc815\ub9d0\ub85c \uadc0\uc18d\uc5d0 \ud544\uc694\ud55c\uac00\uc694?<\/li>\n<li data-source-line=\"243-243\">\ub354 \uc801\uc740 \uac1c\uc778 \ub370\uc774\ud130\ub85c\ub3c4 \ube44\uc2b7\ud55c \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc744\uae4c?<\/li>\n<li data-source-line=\"244-244\">\uce21\uc815 \ubc29\uc2dd\uc774 \ubaa9\uc801\uc5d0 \ube44\ub840\ud558\ub294\uac00?<\/li>\n<li data-source-line=\"245-246\">\uc0ac\uc6a9\uc790\uac00 \uc774\ub7ec\ud55c \uadc0\uc18d \ubc29\uc2dd\uc744 \ud569\ub9ac\uc801\uc73c\ub85c \uae30\ub300\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"247-252\">\n<strong>\uc601\ud5a5 \ud3c9\uac00<\/strong>\n<ul data-source-line=\"248-252\">\n<li data-source-line=\"248-248\">\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc744\uae4c?<\/li>\n<li data-source-line=\"249-249\">\uc774\uac83\uc774 \uc0ac\uc6a9\uc790\uc758 \uc2e0\ub8b0\uc640 \uc778\uc2dd\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc744\uae4c?<\/li>\n<li data-source-line=\"250-250\">\uc774 \uce21\uc815 \ubc29\ubc95\uc5d0\ub294 \uc5b4\ub5a4 \uc7a0\uc7ac\uc801 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\uae4c?<\/li>\n<li data-source-line=\"251-252\">\ub35c \uce68\uc2b5\uc801\uc778 \ub300\uc548\uc740 \uc788\ub098\uc694?<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"253-258\">\n<strong>\uacf5\uc815\uc131 \uace0\ub824<\/strong>\n<ul data-source-line=\"254-258\">\n<li data-source-line=\"254-254\">\uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \ubaa8\ub4e0 \uc0ac\uc6a9\uc790\ub97c \uacf5\ud3c9\ud558\uac8c \ub300\uc6b0\ud569\ub2c8\uae4c?<\/li>\n<li data-source-line=\"255-255\">\ud2b9\uc815 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc774 \ubd88\uc774\uc775\uc744 \ubc1b\uc744 \uc218 \uc788\uc744\uae4c?<\/li>\n<li data-source-line=\"256-256\">\uadc0\uc18d \ubaa8\ub378\uc740 \ub300\ud45c\uc801 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub418\uc5c8\ub098\uc694?<\/li>\n<li data-source-line=\"257-258\">\uc6b0\ub9ac\ub294 \ucc28\ubcc4\uc801\uc778 \uacb0\uacfc\ub97c \ub9cc\ub4dc\ub294 \uac83\uc744 \ud53c\ud558\uace0 \uc788\ub294\uac00?<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"259-264\">\n<strong>\ucc45\uc784 \ud504\ub85c\uc138\uc2a4<\/strong>\n<ul data-source-line=\"260-264\">\n<li data-source-line=\"260-260\">\uadc0\uc18d \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uacb0\uc815\uc744 \uac10\ub3c5\ud558\ub294 \uc0ac\ub78c\uc740 \ub204\uad6c\uc785\ub2c8\uae4c?<\/li>\n<li data-source-line=\"261-261\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uad00\ub828\ub41c \uc120\ud0dd \uc0ac\ud56d\uc744 \uc5b4\ub5bb\uac8c \ubb38\uc11c\ud654\ud569\ub2c8\uae4c?<\/li>\n<li data-source-line=\"262-262\">\uadc0\uc18d \ubc29\ubc95\uc5d0 \ub300\ud55c \uac80\ud1a0 \ud504\ub85c\uc138\uc2a4\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/li>\n<li data-source-line=\"263-264\">\uc9c0\uc18d\uc801\uc778 \uaddc\uc815 \uc900\uc218\uc640 \uc724\ub9ac\uc801 \uc2e4\ud589\uc744 \uc5b4\ub5bb\uac8c \ubcf4\uc7a5\ud560 \uc218 \uc788\ub098\uc694?<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uc724\ub9ac\uc801 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \ubc95\uc801 \uc900\uc218\ub97c \ub118\uc5b4\uc11c\ub294 \uc9c0\uce68\uc744 \uc81c\uacf5\ud558\uc5ec \uadc0\uc18d\uc774 \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778 \uc815\ubcf4\ub97c \uc874\uc911\ud558\uace0 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.\n<h2 id=\"practical-privacy-first-attribution-approaches\" tabindex=\"-1\" data-source-line=\"267-267\"><span class=\"ez-toc-section\" id=\"Practical_Privacy-First_Attribution_Approaches\"><\/span>\uc2e4\uc6a9\uc801\uc778 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6d0\uce59\uc774 \ud655\ub9bd\ub418\uc5c8\uc73c\ubbc0\ub85c, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\n<h3 id=\"consent-based-attribution-models\" tabindex=\"-1\" data-source-line=\"271-271\"><span class=\"ez-toc-section\" id=\"Consent-Based_Attribution_Models\"><\/span>\ub3d9\uc758 \uae30\ubc18 \uadc0\uc18d \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub3d9\uc758 \uc911\uc2ec\uc758 \uc138\uc0c1\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc744 \uc704\ud574\uc11c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ud2b9\uc815 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"tiered-attribution-framework\" tabindex=\"-1\" data-source-line=\"275-275\"><span class=\"ez-toc-section\" id=\"Tiered_Attribution_Framework\"><\/span>\uacc4\uce35\ud615 \uc18d\uc131 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub2e4\uc591\ud55c \ub3d9\uc758 \uc218\uc900\uc5d0 \ub300\ud55c \uce21\uc815 \uc811\uadfc \ubc29\uc2dd \ub9cc\ub4e4\uae30:\n<ol data-source-line=\"279-296\">\n<li data-source-line=\"279-284\">\n<strong>\uc804\uccb4 \ub3d9\uc758 \uadc0\uc18d<\/strong>\n<ul data-source-line=\"280-284\">\n<li data-source-line=\"280-280\">\ud3ec\uad04\uc801\uc778 \ucd94\uc801 \ub3d9\uc758\ub97c \uc81c\uacf5\ud558\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc81c\uacf5\ub428<\/li>\n<li data-source-line=\"281-281\">\uc801\uc808\ud55c \uc548\uc804\uc7a5\uce58\ub97c \uac16\ucd98 \uac1c\uc778 \uc218\uc900 \uc5ec\uc815 \ucd94\uc801<\/li>\n<li data-source-line=\"282-282\">\ud06c\ub85c\uc2a4 \uc0ac\uc774\ud2b8 \uae30\ub2a5\uc744 \uac16\ucd98 \uba40\ud2f0\ud130\uce58 \uc18d\uc131<\/li>\n<li data-source-line=\"283-284\">\ub3d9\uc758 \uae30\ubc18 \uc2dd\ubcc4\uc744 \ud1b5\ud55c \uac1c\uc778\ud654\ub41c \uce21\uc815<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"285-290\">\n<strong>\uc81c\ud55c\ub41c \ub3d9\uc758 \uadc0\uc18d<\/strong>\n<ul data-source-line=\"286-290\">\n<li data-source-line=\"286-286\">\ubd80\ubd84\uc801 \ub3d9\uc758 \ub610\ub294 \uc81c\ud55c\ub41c \uad8c\ud55c\uc744 \uc81c\uacf5\ud558\ub294 \uc0ac\uc6a9\uc790\uc758 \uacbd\uc6b0<\/li>\n<li data-source-line=\"287-287\">\uad50\ucc28 \ucee8\ud14d\uc2a4\ud2b8 \ucd94\uc801 \uc5c6\uc774 \uc0ac\uc774\ud2b8\/\uc571\ubcc4 \uce21\uc815<\/li>\n<li data-source-line=\"288-288\">\uc138\uc158 \ub370\uc774\ud130 \uae30\ubc18 \ucee8\ud14d\uc2a4\ud2b8 \uc18d\uc131<\/li>\n<li data-source-line=\"289-290\">\ub3d9\uc758 \uacbd\uacc4 \ub0b4 \ucf54\ud638\ud2b8 \uae30\ubc18 \uce21\uc815<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"291-296\">\n<strong>\ub3d9\uc758 \uc5c6\ub294 \uadc0\uc18d<\/strong>\n<ul data-source-line=\"292-296\">\n<li data-source-line=\"292-292\">\ucd94\uc801\uc744 \uac70\ubd80\ud558\ub294 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"293-293\">\uac1c\ubcc4 \uc2dd\ubcc4 \uc5c6\uc774 \uc9d1\uacc4\ub41c \uce21\uc815<\/li>\n<li data-source-line=\"294-294\">\uac1c\uc778 \ub370\uc774\ud130\uac00 \uc5c6\ub294 \uc0c1\ud669\uc801 \ubc0f \ubaa8\ub378\ub9c1\ub41c \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"295-296\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uce21\uc815 \uae30\uc220<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"consent-collection-optimization\" tabindex=\"-1\" data-source-line=\"297-297\"><span class=\"ez-toc-section\" id=\"Consent-Collection_Optimization\"><\/span>\ub3d9\uc758 \uc218\uc9d1 \ucd5c\uc801\ud654<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc18d\uc5d0 \ub300\ud55c \uc724\ub9ac\uc801 \ub3d9\uc758\ub97c \uadf9\ub300\ud654\ud558\uae30:\n<ol data-source-line=\"301-324\">\n<li data-source-line=\"301-306\">\n<strong>\uac00\uce58 \uae30\ubc18 \ub3d9\uc758<\/strong>\n<ul data-source-line=\"302-306\">\n<li data-source-line=\"302-302\">\uce21\uc815 \uc774\uc810\uc744 \uba85\ud655\ud558\uac8c \ud45c\ud604<\/li>\n<li data-source-line=\"303-303\">\ub3d9\uc758\ub97c \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58 \uad50\ud658 \ucc3d\ucd9c<\/li>\n<li data-source-line=\"304-304\">\uacbd\ud5d8 \uac1c\uc120\uc5d0 \uc788\uc5b4\uc11c \uadc0\uc18d\uc758 \uc5ed\ud560 \uc785\uc99d<\/li>\n<li data-source-line=\"305-306\">\ud22c\uba85\ud55c \uad00\ud589\uc744 \ud1b5\ud574 \uc2e0\ub8b0 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"307-312\">\n<strong>\uc810\uc9c4\uc801 \ub3d9\uc758<\/strong>\n<ul data-source-line=\"308-312\">\n<li data-source-line=\"308-308\">\ucd5c\uc18c\ud55c\uc758 \ub370\uc774\ud130 \uc218\uc9d1\uc73c\ub85c \uc2dc\uc791<\/li>\n<li data-source-line=\"309-309\">\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ub3d9\uc758 \uad00\uacc4 \uad6c\ucd95<\/li>\n<li data-source-line=\"310-310\">\uba85\ud655\ud55c \ub9e5\ub77d\uc744 \ud1b5\ud574 \ucd94\uac00 \uad8c\ud55c \uc694\uccad<\/li>\n<li data-source-line=\"311-312\">\ucd08\uae30 \uacbd\uacc4\ub97c \uc874\uc911\ud558\uba74\uc11c \uc635\uc158 \uc81c\uacf5<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"313-318\">\n<strong>\uc138\ubd84\ud654\ub41c \uad8c\ud55c \uc635\uc158<\/strong>\n<ul data-source-line=\"314-318\">\n<li data-source-line=\"314-314\">\uc804\ubd80 \ub610\ub294 \uc544\ubb34\uac83\ub3c4 \uc544\ub2cc \uac83 \uc774\uc0c1\uc758 \ud2b9\uc815 \ub3d9\uc758 \uc120\ud0dd \uc81c\uacf5<\/li>\n<li data-source-line=\"315-315\">\ucc44\ub110\ubcc4 \ub610\ub294 \ubaa9\uc801\ubcc4 \uad8c\ud55c \ud5c8\uc6a9<\/li>\n<li data-source-line=\"316-316\">\uc0ac\uc6a9\uc790 \uc120\ud638\ub3c4\uc5d0 \ub9de\ucdb0 \ub3d9\uc758 \uc635\uc158 \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"317-318\">\uc18d\uc131 \uad6c\ud604\uc5d0\uc11c \uc138\ubd80\uc801\uc778 \uc120\ud0dd \uc0ac\ud56d \uc874\uc911<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"319-324\">\n<strong>\ub3d9\uc758 \uad00\ub9ac \ud1b5\ud569<\/strong>\n<ul data-source-line=\"320-324\">\n<li data-source-line=\"320-320\">\ub3d9\uc758 \uc2e0\ud638\ub97c \uc18d\uc131 \uc2dc\uc2a4\ud15c\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"321-321\">\uad8c\ud55c \uc0c1\ud0dc\uc5d0 \ub530\ub978 \ub3d9\uc801 \uc18d\uc131 \uad6c\ucd95<\/li>\n<li data-source-line=\"322-322\">\uce21\uc815 \uc804 \ub3d9\uc758 \uac80\uc99d \uad6c\ud604<\/li>\n<li data-source-line=\"323-324\">\uad8c\ud55c \uae30\ubc18 \uce21\uc815\uc758 \uac10\uc0ac \ucd94\uc801 \uc0dd\uc131<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \ub3d9\uc758 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uc77c\uce58\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%84%9c%eb%b2%84-%ec%b8%a1-%ec%b6%94%ec%a0%81-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc11c\ubc84 \uce21 \ucd94\uc801: \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ubbf8\ub798\ub294?<\/a>\u00a0\ud1b5\uc81c\ub41c \uad8c\ud55c \uae30\ubc18 \uce21\uc815\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368\n<h3 id=\"first-party-data-attribution\" tabindex=\"-1\" data-source-line=\"327-327\"><span class=\"ez-toc-section\" id=\"First-Party_Data_Attribution\"><\/span>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uadc0\uc18d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud0c0\uc0ac \ub370\uc774\ud130\uac00 \ub354\uc6b1 \uc81c\ud55c\ub428\uc5d0 \ub530\ub77c \uc790\uc0ac \ub370\uc774\ud130\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9d1\ub2c8\ub2e4.\n<h4 id=\"first-party-attribution-strategies\" tabindex=\"-1\" data-source-line=\"331-331\"><span class=\"ez-toc-section\" id=\"First-Party_Attribution_Strategies\"><\/span>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"333-356\">\n<li data-source-line=\"333-338\">\n<strong>\uc778\uc99d\ub41c \uc0ac\uc6a9\uc790 \uc5ec\uc815<\/strong>\n<ul data-source-line=\"334-338\">\n<li data-source-line=\"334-334\">\ub85c\uadf8\uc778 \uacbd\ud5d8\uc744 \uc911\uc2ec\uc73c\ub85c \uc18d\uc131 \uad6c\ucd95<\/li>\n<li data-source-line=\"335-335\">\uc778\uc99d\uc744 \uc7a5\ub824\ud558\ub294 \uac00\uce58 \ucc3d\ucd9c<\/li>\n<li data-source-line=\"336-336\">\uc778\uc99d\uc744 \ud1b5\ud55c \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 ID \uac1c\ubc1c<\/li>\n<li data-source-line=\"337-338\">\uac1c\uc778 \uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \ud1b5\ud569 \uc0ac\uc6a9\uc790 \ud504\ub85c\ud544 \uad6c\ud604<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"339-344\">\n<strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 ID \ud504\ub808\uc784\uc6cc\ud06c<\/strong>\n<ul data-source-line=\"340-344\">\n<li data-source-line=\"340-340\">\uc9c0\uc18d \uac00\ub2a5\ud55c \uc790\uccb4 \uc2dd\ubcc4\uc790 \uc0dd\uc131<\/li>\n<li data-source-line=\"341-341\">\uc18c\uc720\ud55c ID \uc790\uc0b0\uc744 \uc911\uc2ec\uc73c\ub85c \uc18d\uc131 \uad6c\ucd95<\/li>\n<li data-source-line=\"342-342\">\ucd94\uc801\ubcf4\ub2e4\ub294 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4 \uac1c\ubc1c<\/li>\n<li data-source-line=\"343-344\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 ID \ud655\uc778 \uad6c\ud604<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"345-350\">\n<strong>\uc790\uccb4 \ucc44\ub110 \ucd5c\uc801\ud654<\/strong>\n<ul data-source-line=\"346-350\">\n<li data-source-line=\"346-346\">\uc644\uc804 \uc18c\uc720 \ud658\uacbd\uc5d0\uc11c \uce21\uc815 \uadf9\ub300\ud654<\/li>\n<li data-source-line=\"347-347\">\uc18c\uc720 \ubd80\ub3d9\uc0b0\uc5d0 \ub300\ud55c \uac15\ub825\ud55c \uc18d\uc131 \uac1c\ubc1c<\/li>\n<li data-source-line=\"348-348\">\uc18c\uc720 \uc0dd\ud0dc\uacc4 \ub0b4\uc5d0\uc11c \ud3d0\uc1c4 \ub8e8\ud504 \uce21\uc815 \uc0dd\uc131<\/li>\n<li data-source-line=\"349-350\">\uc9c1\uc811\uc801\uc778 \uad00\uacc4\ub97c \ud1b5\ud574 \uc790\uc0ac \ub370\uc774\ud130 \uc790\uc0b0 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"351-356\">\n<strong>\uace0\uac1d \ub370\uc774\ud130 \ud1b5\ud569<\/strong>\n<ul data-source-line=\"352-356\">\n<li data-source-line=\"352-352\">\ud5c8\uac00\ub97c \ubc1b\uc544 \uc628\ub77c\uc778 \ud589\ub3d9\uc744 CRM \ub370\uc774\ud130\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"353-353\">\ud22c\uba85\ud55c \ub370\uc774\ud130 \uad00\ud589\uc744 \ud1b5\ud574 \uc804\uccb4\uc801\uc778 \uad00\uc810 \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"354-354\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc \uad6c\ud604<\/li>\n<li data-source-line=\"355-356\">\ud569\uc758\uc5d0 \ub530\ub77c \uacf5\uc720\ub41c \uc815\ubcf4\uc5d0 \ub300\ud55c \uc18d\uc131 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"privacy-enhanced-first-party-approaches\" tabindex=\"-1\" data-source-line=\"357-357\"><span class=\"ez-toc-section\" id=\"Privacy-Enhanced_First-Party_Approaches\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654\ub41c \uc790\uc0ac \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n1\ucc28 \ub370\uc774\ud130 \uadc0\uc18d\uc774 \uac1c\uc778 \uc815\ubcf4\ub97c \uc874\uc911\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"361-384\">\n<li data-source-line=\"361-366\">\n<strong>\ud22c\uba85 \uceec\ub809\uc158<\/strong>\n<ul data-source-line=\"362-366\">\n<li data-source-line=\"362-362\">1\ucc28 \ub370\uc774\ud130 \uad00\ud589\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158<\/li>\n<li data-source-line=\"363-363\">\uadc0\uc18d \ubc29\ubc95\uc5d0 \ub300\ud55c \uac04\ub2e8\ud55c \uc124\uba85<\/li>\n<li data-source-line=\"364-364\">1\ucc28 \uce21\uc815\uc744 \uc704\ud55c \uac00\uc2dc\uc801\uc778 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc81c\uc5b4<\/li>\n<li data-source-line=\"365-366\">\ub370\uc774\ud130 \uc0ac\uc6a9 \ubaa9\uc801\uc758 \uc815\uc9c1\ud55c \uacf5\uac1c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"367-372\">\n<strong>\ubaa9\uc801 \uc81c\ud55c<\/strong>\n<ul data-source-line=\"368-372\">\n<li data-source-line=\"368-368\">\uc815\uc758\ub41c \uc18d\uc131\uc5d0 \ub300\ud55c \ud2b9\uc815 \uc790\uc0ac \ub370\uc774\ud130 \uc0ac\uc6a9<\/li>\n<li data-source-line=\"369-369\">\uce21\uc815 \ubaa9\uc801\uc758 \ubc94\uc704 \ud655\ub300 \ubc29\uc9c0<\/li>\n<li data-source-line=\"370-370\">1\ucc28 \ub370\uc774\ud130\uc5d0\uc11c\ub3c4 \uadc0\uc18d \uacbd\uacc4 \uc720\uc9c0<\/li>\n<li data-source-line=\"371-372\">\ub370\uc774\ud130 \uc218\uc9d1\uc758 \ub9e5\ub77d\uc744 \uc874\uc911\ud569\ub2c8\ub2e4<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"373-378\">\n<strong>\ub370\uc774\ud130 \ucd5c\uc18c\ud654<\/strong>\n<ul data-source-line=\"374-378\">\n<li data-source-line=\"374-374\">\ud544\uc694\ud55c 1\ucc28 \ub370\uc774\ud130\ub9cc \uc218\uc9d1<\/li>\n<li data-source-line=\"375-375\">\uc2e0\uc6d0 \uae30\ubc18 \uce21\uc815\uc774 \uc544\ub2cc \uc18d\uc131 \uae30\ubc18 \uce21\uc815 \uad6c\ud604<\/li>\n<li data-source-line=\"376-376\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc9d1\uacc4\ub41c 1\ucc28 \ub370\uc774\ud130 \uc0ac\uc6a9<\/li>\n<li data-source-line=\"377-378\">\ucd5c\uc18c\ud55c\uc758 \uadc0\uc18d \uc694\uad6c \uc0ac\ud56d \uc124\uacc4<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"379-384\">\n<strong>\uac15\ud654\ub41c \ubcf4\uc548<\/strong>\n<ul data-source-line=\"380-384\">\n<li data-source-line=\"380-380\">1\ucc28 \uadc0\uc18d \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uac15\ub825\ud55c \ubcf4\ud638<\/li>\n<li data-source-line=\"381-381\">\uce21\uc815 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc554\ud638\ud654 \ubc0f \uc561\uc138\uc2a4 \uc81c\uc5b4<\/li>\n<li data-source-line=\"382-382\">\uadc0\uc18d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc804\ubc18\uc5d0 \uac78\uce5c \ub370\uc774\ud130 \ubcf4\uc548<\/li>\n<li data-source-line=\"383-384\">\ubbfc\uac10\ub3c4\uc5d0 \ube44\ub840\ud55c \ubcf4\ud638<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc790\uc0ac \ub370\uc774\ud130 \uc811\uadfc \ubc29\uc2dd\uc740 \ud0c0\uc0ac \ucd94\uc801\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc0ac\uc6a9\uc790\uc640 \uc9c1\uc811\uc801\uc774\uace0 \ud569\uc758\uc5d0 \uae30\ubc18\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac15\ub825\ud55c \uadc0\uc18d\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.\n<h3 id=\"aggregated-and-modeled-attribution\" tabindex=\"-1\" data-source-line=\"387-387\"><span class=\"ez-toc-section\" id=\"Aggregated_and_Modeled_Attribution\"><\/span>\uc9d1\uacc4 \ubc0f \ubaa8\ub378\ub9c1\ub41c \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac1c\uc778 \uc218\uc900\uc758 \ucd94\uc801\uc774 \uc81c\ud55c\ub418\ub294 \uacbd\uc6b0, \uc9d1\uacc4 \ubc0f \ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd\uc774 \ub300\uc548\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h4 id=\"aggregated-measurement-techniques\" tabindex=\"-1\" data-source-line=\"391-391\"><span class=\"ez-toc-section\" id=\"Aggregated_Measurement_Techniques\"><\/span>\uc9d1\uacc4 \uce21\uc815 \uae30\uc220<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"393-416\">\n<li data-source-line=\"393-398\">\n<strong>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc18d\uc131 API<\/strong>\n<ul data-source-line=\"394-398\">\n<li data-source-line=\"394-394\">\ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc9d1\uacc4\ub41c \uc804\ud658 \ub370\uc774\ud130(\uc608: Google\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4)<\/li>\n<li data-source-line=\"395-395\">\uac1c\uc778 \ucd94\uc801 \uc5c6\uc774 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \uac15\ud654\ub41c \uc804\ud658 \uce21\uc815<\/li>\n<li data-source-line=\"396-396\">\ucf54\ud638\ud2b8 \uae30\ubc18 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"397-398\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc784\uacc4\uac12\uc744 \ud3ec\ud568\ud55c \uc9d1\uacc4\ub41c \ubcf4\uace0<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"399-404\">\n<strong>\ucc28\ub4f1 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uad6c\ud604<\/strong>\n<ul data-source-line=\"400-404\">\n<li data-source-line=\"400-400\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud574 \ud1b5\uacc4\uc801 \ub178\uc774\uc988 \ucd94\uac00<\/li>\n<li data-source-line=\"401-401\">\uac1c\uc778\uc744 \ubcf4\ud638\ud558\uba74\uc11c \uc804\ubc18\uc801\uc778 \uc815\ud655\uc131 \uc720\uc9c0<\/li>\n<li data-source-line=\"402-402\">\uadc0\uc18d \ucffc\ub9ac\uc5d0 \ub300\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc608\uc0b0 \uad6c\ud604<\/li>\n<li data-source-line=\"403-404\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \uac15\ud654\ub41c \ubd84\uc11d \uae30\ub2a5 \ub9cc\ub4e4\uae30<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"405-410\">\n<strong>\ucf54\ud638\ud2b8\uc758 \uc5f0\ud569 \ud559\uc2b5<\/strong>\n<ul data-source-line=\"406-410\">\n<li data-source-line=\"406-406\">\uadc0\uc18d \ub370\uc774\ud130\uc758 \uae30\uae30 \ub0b4 \ucc98\ub9ac<\/li>\n<li data-source-line=\"407-407\">\uc9d1\uacc4\ub41c \ud1b5\ucc30\ub825\uc744 \ud1b5\ud55c \ub85c\uceec \ud559\uc2b5<\/li>\n<li data-source-line=\"408-408\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uce21\uc815\uc744 \uc704\ud55c \uc5e3\uc9c0 \ucef4\ud4e8\ud305<\/li>\n<li data-source-line=\"409-410\">\ubd84\uc0b0\ud615 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"411-416\">\n<strong>\uc9d1\uacc4\ub41c \uc804\ud658 \uce21\uc815<\/strong>\n<ul data-source-line=\"412-416\">\n<li data-source-line=\"412-412\">\uac1c\ubcc4 \uc2dd\ubcc4\uc790 \uc5c6\uc774 \uc774\ubca4\ud2b8 \uc218\uc900 \ubcf4\uace0<\/li>\n<li data-source-line=\"413-413\">\uc2dd\ubcc4\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \uc784\uacc4\uac12 \uae30\ubc18 \uc9d1\uacc4<\/li>\n<li data-source-line=\"414-414\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \uc9c0\uc5f0 \ubcf4\uace0<\/li>\n<li data-source-line=\"415-416\">\uc775\uba85 \uc804\ud658 \uc5f0\uacb0 \uae30\uc220<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"modeling-and-ai-approaches\" tabindex=\"-1\" data-source-line=\"417-417\"><span class=\"ez-toc-section\" id=\"Modeling_and_AI_Approaches\"><\/span>\ubaa8\ub378\ub9c1 \ubc0f AI \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc81c\ud55c\ub41c \ub370\uc774\ud130\ub85c \uc18d\uc131 \uae30\ub2a5\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud55c \uace0\uae09 \uae30\uc220:\n<ol data-source-line=\"421-444\">\n<li data-source-line=\"421-426\">\n<strong>\ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(MMM)<\/strong>\n<ul data-source-line=\"422-426\">\n<li data-source-line=\"422-422\">\ucc44\ub110 \uadc0\uc18d\uc5d0 \ub300\ud55c \uacc4\ub7c9\uacbd\uc81c\ud559\uc801 \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"423-423\">\uc9d1\uacc4 \uc131\uacfc \ub370\uc774\ud130\uc758 \ud1b5\uacc4 \ubd84\uc11d<\/li>\n<li data-source-line=\"424-424\">\uac1c\uc778 \uc218\uc900 \ucd94\uc801 \uc5c6\uc774 \uc18d\uc131 \uc9c0\uc815<\/li>\n<li data-source-line=\"425-426\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud6a8\uacfc \uce21\uc815<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"427-432\">\n<strong>\uba38\uc2e0 \ub7ec\ub2dd \uc18d\uc131<\/strong>\n<ul data-source-line=\"428-432\">\n<li data-source-line=\"428-428\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 ML \uae30\uc220<\/li>\n<li data-source-line=\"429-429\">\uc775\uba85\uc758 \ub370\uc774\ud130\ub85c\ubd80\ud130 \ud328\ud134 \uc778\uc2dd<\/li>\n<li data-source-line=\"430-430\">\uc81c\ud55c\ub41c \uc2dd\ubcc4\uc790\ub97c \uc0ac\uc6a9\ud55c \uc608\uce21 \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"431-432\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uc54c\uace0\ub9ac\uc998 \uc18d\uc131<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"433-438\">\n<strong>\uc804\ud658 \ubaa8\ub378\ub9c1<\/strong>\n<ul data-source-line=\"434-438\">\n<li data-source-line=\"434-434\">\uadc0\uc18d \uaca9\ucc28\ub97c \uba54\uc6b0\ub294 \ud1b5\uacc4\uc801 \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"435-435\">\uc644\uc804\ud55c \ucd94\uc801 \uc5c6\uc774 \uac00\ub2a5\ud55c \uc804\ud658 \uacbd\ub85c \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"436-436\">\uadc0\uc18d \uc644\ub8cc\ub97c \uc704\ud55c \uc608\uce21 \ubd84\uc11d<\/li>\n<li data-source-line=\"437-438\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc804\ud658 \ucd94\uc815<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"439-444\">\n<strong>\uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8<\/strong>\n<ul data-source-line=\"440-444\">\n<li data-source-line=\"440-440\">\uc9c4\uc815\ud55c \ub9ac\ud504\ud2b8\ub97c \uce21\uc815\ud558\ub294 \ud1b5\uc81c \uc2e4\ud5d8<\/li>\n<li data-source-line=\"441-441\">\ud14c\uc2a4\ud2b8 \ubc0f \ub300\uc870\uad70 \ubc29\ubc95\ub860<\/li>\n<li data-source-line=\"442-442\">\uc9c0\ub9ac\uc801 \ub610\ub294 \uccad\uc911 \uc800\ud56d \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"443-444\">\uac1c\ubcc4 \ucd94\uc801 \uc5c6\uc774 \uc778\uacfc \uce21\uc815<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uc5d0\uc11c \ub17c\uc758\ub41c \uae30\uc220\uacfc \uc77c\uce58\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378: \ub9c8\ucf00\ud305 \uce21\uc815\uc758 \ubbf8\ub798<\/a>\uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc815\uad50\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h3 id=\"combined-measurement-approaches\" tabindex=\"-1\" data-source-line=\"447-447\"><span class=\"ez-toc-section\" id=\"Combined_Measurement_Approaches\"><\/span>\uacb0\ud569\ub41c \uce21\uc815 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc740 \uc885\uc885 \uc5ec\ub7ec \ubc29\ubc95\ub860\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4.\n<h4 id=\"unified-measurement-framework\" tabindex=\"-1\" data-source-line=\"451-451\"><span class=\"ez-toc-section\" id=\"Unified_Measurement_Framework\"><\/span>\ud1b5\ud569 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"453-476\">\n<li data-source-line=\"453-458\">\n<strong>\ub2e4\uc911 \uc2e0\ud638 \ud1b5\ud569<\/strong>\n<ul data-source-line=\"454-458\">\n<li data-source-line=\"454-454\">\uc790\uc0ac \ub370\uc774\ud130, \uc9d1\uacc4 \ub370\uc774\ud130 \ubc0f \ubaa8\ub378\ub9c1 \ub370\uc774\ud130 \uacb0\ud569<\/li>\n<li data-source-line=\"455-455\">\uc5ec\ub7ec \uc2e0\ud638\uc5d0\uc11c \ubcf5\ud569 \uc18d\uc131 \ubcf4\uae30 \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"456-456\">\uc2e0\ub8b0\uc131\uc744 \uae30\ubc18\uc73c\ub85c \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\uc5d0 \uac00\uc911\uce58 \ubd80\uc5ec<\/li>\n<li data-source-line=\"457-458\">\uac1c\uc778\uc758 \ud55c\uacc4\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc885\ud569\uc801\uc778 \uce21\uc815 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"459-464\">\n<strong>\ub3d9\uc758 \uacc4\uce35 \ubaa8\ub378\ub9c1<\/strong>\n<ul data-source-line=\"460-464\">\n<li data-source-line=\"460-460\">\ub3d9\uc758\ud55c \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud55c \uc138\ubd80 \uce21\uc815<\/li>\n<li data-source-line=\"461-461\">\ub3d9\uc758\ud558\uc9c0 \uc54a\ub294 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \ubaa8\ub378\ub9c1\ub41c \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"462-462\">\ub2e4\uc591\ud55c \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc744 \uc5f0\uacb0\ud558\ub294 \ud1b5\uacc4 \uae30\ubc95<\/li>\n<li data-source-line=\"463-464\">\ub370\uc774\ud130 \ud488\uc9c8\uc5d0 \ub530\ub978 \uc2e0\ub8b0 \uac00\uc911 \uadc0\uc18d<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"465-470\">\n<strong>\ud558\uc774\ube0c\ub9ac\ub4dc \uc18d\uc131 \ub514\uc790\uc778<\/strong>\n<ul data-source-line=\"466-470\">\n<li data-source-line=\"466-466\">\ud5c8\uc6a9\ub418\ub294 \uacbd\uc6b0 \ud130\uce58\ud3ec\uc778\ud2b8 \uc218\uc900 \uc18d\uc131<\/li>\n<li data-source-line=\"467-467\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \uc81c\ud55c\ub41c \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub300\ud55c \uc9d1\uacc4 \uce21\uc815<\/li>\n<li data-source-line=\"468-468\">\uce21\uc815 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\uae30 \uc704\ud55c \ud655\ub960\uc801 \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"469-470\">\ub2e4\uc591\ud55c \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc5d0 \uac78\uce5c \uc0bc\uac01 \uce21\ub7c9<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"471-476\">\n<strong>\ub2e4\uc911 \ubc29\ubc95 \uac80\uc99d<\/strong>\n<ul data-source-line=\"472-476\">\n<li data-source-line=\"472-472\">\ub2e4\uc591\ud55c \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd \uac04 \uad50\ucc28 \uac80\uc99d<\/li>\n<li data-source-line=\"473-473\">\ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \uc0ac\uc6a9\ud558\uc5ec \ubaa8\ub378\ub9c1\ub41c \uc18d\uc131 \uac80\uc99d<\/li>\n<li data-source-line=\"474-474\">\uc9d1\uacc4\ub41c \ud1b5\ucc30\ub825\uacfc \uac1c\uc778 \uc218\uc900\uc758 \ud1b5\ucc30\ub825 \ube44\uad50<\/li>\n<li data-source-line=\"475-476\">\ubc29\ubc95\ub860\uc801 \uc0bc\uac01 \uce21\ub7c9\uc744 \ud1b5\ud55c \uc2e0\ub8b0 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"implementation-framework\" tabindex=\"-1\" data-source-line=\"477-477\"><span class=\"ez-toc-section\" id=\"Implementation_Framework\"><\/span>\uad6c\ud604 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uacb0\ud569\ub41c \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc744 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c:\n<ol data-source-line=\"481-504\">\n<li data-source-line=\"481-486\">\n<strong>\uc2e0\ud638 \uc778\ubca4\ud1a0\ub9ac \uac1c\ubc1c<\/strong>\n<ul data-source-line=\"482-486\">\n<li data-source-line=\"482-482\">\uc0ac\uc6a9 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \uce21\uc815 \uc2e0\ud638\ub97c \uce74\ud0c8\ub85c\uadf8\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"483-483\">\uac01 \uc2e0\ud638\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc900\uc218\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"484-484\">\uc2e0\ud638 \ud488\uc9c8 \ubc0f \uc548\uc815\uc131 \ud655\uc778<\/li>\n<li data-source-line=\"485-486\">\uc2e0\ud638 \uac00\uc6a9\uc131\uc744 \uc18d\uc131 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\uac8c \ub9e4\ud551\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"487-492\">\n<strong>\uce21\uc815 \ub808\uc774\uc5b4 \uc124\uacc4<\/strong>\n<ul data-source-line=\"488-492\">\n<li data-source-line=\"488-488\">\uacc4\uce35\ud654\ub41c \uce21\uc815 \uc544\ud0a4\ud14d\ucc98 \uc0dd\uc131<\/li>\n<li data-source-line=\"489-489\">\uae30\ubcf8 \ubc0f \ub300\uccb4 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd \uc815\uc758<\/li>\n<li data-source-line=\"490-490\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc5d0 \ud2b9\ud654\ub41c \uce21\uc815 \uacbd\ub85c \uad6c\ud604<\/li>\n<li data-source-line=\"491-492\">\uc124\uacc4 \uc2e0\ud638 \ud1b5\ud569 \ubc29\ubc95\ub860<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"493-498\">\n<strong>\uadc0\uc18d \ubaa8\ub378 \uc120\ud0dd<\/strong>\n<ul data-source-line=\"494-498\">\n<li data-source-line=\"494-494\">\uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uc5d0 \uc801\ud569\ud55c \ubaa8\ub378\uc744 \uc120\ud0dd\ud558\uc138\uc694<\/li>\n<li data-source-line=\"495-495\">\ub2e4\uc591\ud55c \ubcf4\uc644 \ubaa8\ub378 \uad6c\ud604<\/li>\n<li data-source-line=\"496-496\">\uc124\uacc4 \ubaa8\ub378 \ud1b5\ud569 \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"497-498\">\uadc0\uc18d \ud1b5\ucc30\ub825\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4 \uc810\uc218 \uc0dd\uc131<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"499-504\">\n<strong>\uc9c0\uc18d\uc801\uc778 \uac80\uc99d \ud504\ub85c\uc138\uc2a4<\/strong>\n<ul data-source-line=\"500-504\">\n<li data-source-line=\"500-500\">\uc9c0\uc18d\uc801\uc778 \uac80\uc99d \ubc29\ubc95\ub860 \uc218\ub9bd<\/li>\n<li data-source-line=\"501-501\">\ubaa8\ub378 \ucd9c\ub825\uc744 \uc2e4\uc81c \ub370\uc774\ud130\uc640 \ube44\uad50\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"502-502\">\uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc758 A\/B \ud14c\uc2a4\ud2b8 \uad6c\ud604<\/li>\n<li data-source-line=\"503-504\">\ubaa8\ub378 \uac1c\uc120\uc744 \uc704\ud55c \ud53c\ub4dc\ubc31 \ub8e8\ud504 \uc0dd\uc131<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uacb0\ud569\ub41c \uc811\uadfc \ubc29\uc2dd\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6d0\uce59\uc744 \uc900\uc218\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac00\uc7a5 \uc644\ubcbd\ud55c \uadc0\uc18d \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h2 id=\"implementation%3A-building-privacy-first-attribution\" tabindex=\"-1\" data-source-line=\"507-507\"><span class=\"ez-toc-section\" id=\"Implementation_Building_Privacy-First_Attribution\"><\/span>\uad6c\ud604: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131 \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc744 \uad6c\ud604\ud558\ub824\uba74 \ud2b9\uc815 \uae30\uc220\uc801 \uc811\uadfc \ubc29\uc2dd\uacfc \uc870\uc9c1\uc801 \uace0\ub824 \uc0ac\ud56d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"technical-implementation-approaches\" tabindex=\"-1\" data-source-line=\"511-511\"><span class=\"ez-toc-section\" id=\"Technical_Implementation_Approaches\"><\/span>\uae30\uc220 \uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \uae30\uc220\uc801 \uc804\ub7b5\uc774 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.\n<h4 id=\"data-collection-architecture\" tabindex=\"-1\" data-source-line=\"515-515\"><span class=\"ez-toc-section\" id=\"Data_Collection_Architecture\"><\/span>\ub370\uc774\ud130 \uc218\uc9d1 \uc544\ud0a4\ud14d\ucc98<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc18d \ub370\uc774\ud130 \uc218\uc9d1\uc5d0 \ub300\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uc811\uadfc \ubc29\uc2dd:\n<ol data-source-line=\"519-542\">\n<li data-source-line=\"519-524\">\n<strong>\uc11c\ubc84 \uce21 \uad6c\ud604<\/strong>\n<ul data-source-line=\"520-524\">\n<li data-source-line=\"520-520\">\ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uc11c \uc11c\ubc84 \ud658\uacbd\uc73c\ub85c \ucd94\uc801 \uc774\ub3d9<\/li>\n<li data-source-line=\"521-521\">\uc11c\ubc84 \uce21 \ucc98\ub9ac\ub97c \ud1b5\ud55c \ub370\uc774\ud130 \uc218\uc9d1 \uc81c\uc5b4<\/li>\n<li data-source-line=\"522-522\">\ube0c\ub77c\uc6b0\uc800\uac00 \uc544\ub2cc \uc911\uc559\uc5d0\uc11c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uce59 \uad6c\ud604<\/li>\n<li data-source-line=\"523-524\">\ubcf4\ub2e4 \uc77c\uad00\ub41c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc2dc\ud589<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"525-530\">\n<strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \uceec\ub809\uc158<\/strong>\n<ul data-source-line=\"526-530\">\n<li data-source-line=\"526-526\">1\ucc28 \ucfe0\ud0a4 \ubc0f \uc2a4\ud1a0\ub9ac\uc9c0 \uad6c\ud604<\/li>\n<li data-source-line=\"527-527\">1\ucc28 \ub2f9\uc0ac\uc790 \ucee8\ud14d\uc2a4\ud2b8 \ub0b4\uc5d0\uc11c \uc18d\uc131 \uad6c\ucd95<\/li>\n<li data-source-line=\"528-528\">\uc790\uc0ac \ub3c4\uba54\uc778\uc5d0\uc11c \ucd94\uc801 \uc5d4\ub4dc\ud3ec\uc778\ud2b8 \uc0dd\uc131<\/li>\n<li data-source-line=\"529-530\">\uc9c1\uc811 \uce21\uc815 \uad00\uacc4 \uac1c\ubc1c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"531-536\">\n<strong>\ub3d9\uc758 \uc778\uc2dd \uc218\uc9d1<\/strong>\n<ul data-source-line=\"532-536\">\n<li data-source-line=\"532-532\">\ub370\uc774\ud130 \uc218\uc9d1\uc5d0 \ub300\ud55c \ub3d9\uc758 \uac80\uc99d<\/li>\n<li data-source-line=\"533-533\">\uad8c\ud55c \uae30\ubc18 \ub3d9\uc801 \ucd94\uc801 \uad6c\ud604<\/li>\n<li data-source-line=\"534-534\">\ub3d9\uc758\uc5d0 \ub530\ub978 \uc218\uc9d1 \uacbd\ub85c \uc0dd\uc131<\/li>\n<li data-source-line=\"535-536\">\uadc0\uc18d \ub370\uc774\ud130 \ucc98\ub9ac \uc804 \ub3d9\uc758 \uac80\uc99d<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"537-542\">\n<strong>\uc5e3\uc9c0 \ucef4\ud4e8\ud305 \uc811\uadfc \ubc29\uc2dd<\/strong>\n<ul data-source-line=\"538-542\">\n<li data-source-line=\"538-538\">\ucd9c\ucc98\uc5d0 \ub354 \uac00\uae4c\uc6b4 \uc18d\uc131 \ub370\uc774\ud130 \ucc98\ub9ac<\/li>\n<li data-source-line=\"539-539\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \ub370\uc774\ud130 \uc774\ub3d9 \ucd5c\uc18c\ud654<\/li>\n<li data-source-line=\"540-540\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uae30\uae30 \ub0b4 \uc18d\uc131 \uad6c\ud604<\/li>\n<li data-source-line=\"541-542\">\ubd84\uc0b0\ub41c \uc18d\uc131 \uae30\ub2a5 \uc0dd\uc131<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"data-management-implementation\" tabindex=\"-1\" data-source-line=\"543-543\"><span class=\"ez-toc-section\" id=\"Data_Management_Implementation\"><\/span>\ub370\uc774\ud130 \uad00\ub9ac \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc18d \ub370\uc774\ud130 \ucc98\ub9ac\uc5d0 \ub300\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uc811\uadfc \ubc29\uc2dd:\n<ol data-source-line=\"547-570\">\n<li data-source-line=\"547-552\">\n<strong>\ub370\uc774\ud130 \ucd5c\uc18c\ud654 \uae30\uc220<\/strong>\n<ul data-source-line=\"548-552\">\n<li data-source-line=\"548-548\">\ud544\uc694\ud55c \uc18d\uc131 \ub370\uc774\ud130\ub9cc \uc218\uc9d1<\/li>\n<li data-source-line=\"549-549\">\ud544\ub4dc \uc218\uc900 \ucd5c\uc18c\ud654 \uad6c\ud604<\/li>\n<li data-source-line=\"550-550\">\ubaa9\uc801\ubcc4 \ub370\uc774\ud130 \ud558\uc704 \uc138\ud2b8 \uc0dd\uc131<\/li>\n<li data-source-line=\"551-552\">\uacfc\ub3c4\ud55c \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\uc9c0<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"553-558\">\n<strong>\uac00\uba85\ud654 \uad6c\ud604<\/strong>\n<ul data-source-line=\"554-558\">\n<li data-source-line=\"554-554\">\uc18d\uc131 \ub370\uc774\ud130\uc5d0\uc11c \uc2dd\ubcc4\uc790 \ubd84\ub9ac<\/li>\n<li data-source-line=\"555-555\">\uae30\uc220\uc801 \ubc0f \uc870\uc9c1\uc801 \ubcf4\ud638 \uc7a5\uce58 \uc0dd\uc131<\/li>\n<li data-source-line=\"556-556\">\ud0a4 \ubd84\ub9ac \ubc0f \uc561\uc138\uc2a4 \uc81c\uc5b4 \uad6c\ud604<\/li>\n<li data-source-line=\"557-558\">\uadc0\uc18d \uc2dc \uc7ac\uc2dd\ubcc4 \uc704\ud5d8 \uac10\uc18c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"559-564\">\n<strong>\uc790\ub3d9\ud654\ub41c \ub370\uc774\ud130 \uc218\uba85 \uc8fc\uae30 \uad00\ub9ac<\/strong>\n<ul data-source-line=\"560-564\">\n<li data-source-line=\"560-560\">\uc18d\uc131\ubcc4 \ubcf4\uc874 \uc815\ucc45 \uad6c\ud604<\/li>\n<li data-source-line=\"561-561\">\uc790\ub3d9 \ub370\uc774\ud130 \uc0ad\uc81c \ud504\ub85c\uc138\uc2a4 \uc0dd\uc131<\/li>\n<li data-source-line=\"562-562\">\ubaa9\uc801\uc5d0 \ub9de\ub294 \ubcf4\uc874 \uae30\uac04 \uac1c\ubc1c<\/li>\n<li data-source-line=\"563-564\">\ub370\uc774\ud130 \uad00\ub9ac \uc790\ub3d9\ud654\uc5d0 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"565-570\">\n<strong>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \ub370\uc774\ud130 \uc561\uc138\uc2a4<\/strong>\n<ul data-source-line=\"566-570\">\n<li data-source-line=\"566-566\">\uc18d\uc131 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc5ed\ud560 \uae30\ubc18 \uc561\uc138\uc2a4 \uc0dd\uc131<\/li>\n<li data-source-line=\"567-567\">\ucd5c\uc18c \uad8c\ud55c \uc6d0\uce59 \uad6c\ud604<\/li>\n<li data-source-line=\"568-568\">\uc54c\uc544\uc57c \ud560 \ub370\uc774\ud130 \uc561\uc138\uc2a4 \ubaa8\ub378 \uac1c\ubc1c<\/li>\n<li data-source-line=\"569-570\">\uadc0\uc18d \ub370\uc774\ud130 \uc561\uc138\uc2a4\ub97c \uc704\ud55c \uac10\uc0ac \ucd94\uc801 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"privacy-enhanced-technologies\" tabindex=\"-1\" data-source-line=\"571-571\"><span class=\"ez-toc-section\" id=\"Privacy-Enhanced_Technologies\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uae30\uc220<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc744 \uc9c0\uc6d0\ud558\ub294 \ud2b9\uc815 \uae30\uc220:\n<ol data-source-line=\"575-598\">\n<li data-source-line=\"575-580\">\n<strong>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \ubd84\uc11d<\/strong>\n<ul data-source-line=\"576-580\">\n<li data-source-line=\"576-576\">Google \uc560\ub110\ub9ac\ud2f1\uc2a4 4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5<\/li>\n<li data-source-line=\"577-577\">\uc11c\ubc84 \uce21 \ubd84\uc11d \uad6c\ud604<\/li>\n<li data-source-line=\"578-578\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \ubd84\uc11d \ub300\uc548<\/li>\n<li data-source-line=\"579-580\">\ub9de\ucda4\ud615 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uce21\uc815<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"581-586\">\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc774 \uc788\ub294 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc<\/strong>\n<ul data-source-line=\"582-586\">\n<li data-source-line=\"582-582\">\ub3d9\uc758 \ubc0f \uc120\ud638\ub3c4 \uad00\ub9ac<\/li>\n<li data-source-line=\"583-583\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc81c\uc5b4\ub97c \ud1b5\ud55c ID \uad00\ub9ac<\/li>\n<li data-source-line=\"584-584\">\ub370\uc774\ud130 \uc8fc\uccb4 \uc694\uccad \ucc98\ub9ac<\/li>\n<li data-source-line=\"585-586\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 ID \ud655\uc778<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"587-592\">\n<strong>\ub3d9\uc758 \uad00\ub9ac \ud50c\ub7ab\ud3fc<\/strong>\n<ul data-source-line=\"588-592\">\n<li data-source-line=\"588-588\">\uc138\ubd84\ud654\ub41c \ub3d9\uc758 \uc218\uc9d1 \ubc0f \uad00\ub9ac<\/li>\n<li data-source-line=\"589-589\">\uadc0\uc18d \uc2dc\uc2a4\ud15c\uacfc\uc758 \ud1b5\ud569<\/li>\n<li data-source-line=\"590-590\">\ub3d9\uc758 \uc2e0\ud638 \ubd84\ubc30<\/li>\n<li data-source-line=\"591-592\">\uc120\ud638\ub3c4 \ubc0f \ub3d9\uc758 \uae30\ub85d<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"593-598\">\n<strong>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ucef4\ud4e8\ud305<\/strong>\n<ul data-source-line=\"594-598\">\n<li data-source-line=\"594-594\">\uc548\uc804\ud55c \ub2e4\uc790\uac04 \ucef4\ud4e8\ud305<\/li>\n<li data-source-line=\"595-595\">\uac1c\uc778 \ubd84\uc11d\uc744 \uc704\ud55c \ub3d9\ud615 \uc554\ud638\ud654<\/li>\n<li data-source-line=\"596-596\">\uc5f0\ud569 \ud559\uc2b5 \uae30\uc220<\/li>\n<li data-source-line=\"597-598\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uacc4\uc0b0 \ubc29\ubc95<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uae30\uc220\uc801 \uad6c\ud604\uc740 \ub2e4\uc74c\uc5d0 \uc124\uba85\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac1c\uc778 \uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uc18d\uc131 \uc2dc\uc2a4\ud15c\uc758 \uae30\ubc18\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%84%9c%eb%b2%84-%ec%b8%a1-%ec%b6%94%ec%a0%81-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc11c\ubc84 \uce21 \ucd94\uc801: \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ubbf8\ub798\ub294?<\/a>.\n<h3 id=\"organizational-implementation\" tabindex=\"-1\" data-source-line=\"601-601\"><span class=\"ez-toc-section\" id=\"Organizational_Implementation\"><\/span>\uc870\uc9c1 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc220 \uc678\uc5d0\ub3c4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc744 \uc704\ud574\uc11c\ub294 \uc870\uc9c1\uc801 \uc811\uadfc \ubc29\uc2dd\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"privacy-governance-for-attribution\" tabindex=\"-1\" data-source-line=\"605-605\"><span class=\"ez-toc-section\" id=\"Privacy_Governance_for_Attribution\"><\/span>\uadc0\uc18d\uc744 \uc704\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac70\ubc84\ub10c\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"607-630\">\n<li data-source-line=\"607-612\">\n<strong>\uadc0\uc18d \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>\n<ul data-source-line=\"608-612\">\n<li data-source-line=\"608-608\">\uadc0\uc18d \ud65c\ub3d9\uc5d0 \ub300\ud55c \ud2b9\uc815 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uce59<\/li>\n<li data-source-line=\"609-609\">\uce21\uc815 \uad00\ud589\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uac70\ubc84\ub10c\uc2a4<\/li>\n<li data-source-line=\"610-610\">\uadc0\uc18d\uc744 \uc704\ud55c \ubb38\uc11c\ud654\ub41c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ud45c\uc900<\/li>\n<li data-source-line=\"611-612\">\uc815\uae30\uc801\uc778 \uc815\ucc45 \uac80\ud1a0 \ubc0f \uc5c5\ub370\uc774\ud2b8<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"613-618\">\n<strong>\uad50\ucc28 \uae30\ub2a5 \uac10\ub3c5<\/strong>\n<ul data-source-line=\"614-618\">\n<li data-source-line=\"614-614\">\ub9c8\ucf00\ud305 \ubc0f \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ud300 \ud611\uc5c5<\/li>\n<li data-source-line=\"615-615\">\uaddc\uc815 \uc900\uc218 \uce21\uc815\uc5d0 \ub300\ud55c \uacf5\ub3d9 \ucc45\uc784<\/li>\n<li data-source-line=\"616-616\">\uc815\uae30\uc801\uc778 \uadc0\uc18d \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac80\ud1a0<\/li>\n<li data-source-line=\"617-618\">\ud611\ub825\uc801 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ub9c8\ucf00\ud305 \uc758\uc0ac \uacb0\uc815<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"619-624\">\n<strong>\uacf5\uae09\uc5c5\uccb4 \uad00\ub9ac<\/strong>\n<ul data-source-line=\"620-624\">\n<li data-source-line=\"620-620\">\uadc0\uc18d \uacf5\uae09\uc5c5\uccb4\ub97c \uc704\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ud3c9\uac00<\/li>\n<li data-source-line=\"621-621\">\uba85\ud655\ud55c \uacc4\uc57d\uc0c1\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc694\uad6c \uc0ac\ud56d<\/li>\n<li data-source-line=\"622-622\">\uc9c0\uc18d\uc801\uc778 \uacf5\uae09\uc5c5\uccb4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubaa8\ub2c8\ud130\ub9c1<\/li>\n<li data-source-line=\"623-624\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc11c\ube44\uc2a4 \uc218\uc900 \uacc4\uc57d<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"625-630\">\n<strong>\ubb38\uc11c\ud654 \ubc0f \ucc45\uc784<\/strong>\n<ul data-source-line=\"626-630\">\n<li data-source-line=\"626-626\">\uba85\ud655\ud55c \uadc0\uc18d \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubb38\uc11c<\/li>\n<li data-source-line=\"627-627\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc120\ud0dd\uc5d0 \ub300\ud55c \uc758\uc0ac \uacb0\uc815 \uae30\ub85d<\/li>\n<li data-source-line=\"628-628\">\uadc0\uc18d \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \ucc45\uc784 \ud560\ub2f9<\/li>\n<li data-source-line=\"629-630\">\uac80\uc99d \uac00\ub2a5\ud55c \uaddc\uc815 \uc900\uc218 \uae30\ub85d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"training-and-culture-development\" tabindex=\"-1\" data-source-line=\"631-631\"><span class=\"ez-toc-section\" id=\"Training_and_Culture_Development\"><\/span>\ud6c8\ub828 \ubc0f \ubb38\ud654 \uac1c\ubc1c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"633-656\">\n<li data-source-line=\"633-638\">\n<strong>\uadc0\uc18d \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uad50\uc721<\/strong>\n<ul data-source-line=\"634-638\">\n<li data-source-line=\"634-634\">\uadc0\uc18d \ud300\uc744 \uc704\ud55c \uc5ed\ud560\ubcc4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uad50\uc721<\/li>\n<li data-source-line=\"635-635\">\ubcc0\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc815\uae30 \uc5c5\ub370\uc774\ud2b8<\/li>\n<li data-source-line=\"636-636\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \uce21\uc815\uc744 \uc704\ud55c \uc2e4\uc9c8\uc801 \uc9c0\uce68<\/li>\n<li data-source-line=\"637-638\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131 \uad6c\ud604 \uc0ac\ub840 \uc5f0\uad6c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"639-644\">\n<strong>\uac1c\uc778\uc815\ubcf4\ubcf4\ud638-\ub9c8\ucf00\ud305 \ud611\uc5c5<\/strong>\n<ul data-source-line=\"640-644\">\n<li data-source-line=\"640-640\">\ud300 \uac04 \ud611\ub825 \uad00\uacc4 \uad6c\ucd95<\/li>\n<li data-source-line=\"641-641\">\uacf5\uc720 \ubaa9\ud45c \ubc0f \uc9c0\ud45c \uc0dd\uc131<\/li>\n<li data-source-line=\"642-642\">\uacf5\ud1b5 \uc5b8\uc5b4\uc640 \uc774\ud574\ub825 \uac1c\ubc1c<\/li>\n<li data-source-line=\"643-644\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uce21\uc815\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \ub300\ud654 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"645-650\">\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ucc54\ud53c\uc5b8 \ud504\ub85c\uadf8\ub7a8<\/strong>\n<ul data-source-line=\"646-650\">\n<li data-source-line=\"646-646\">\ub9c8\ucf00\ud305 \ub0b4 \uc9c0\uc815\ub41c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc639\ud638\uc790<\/li>\n<li data-source-line=\"647-647\">\uadc0\uc18d \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc639\ud638\uc790\ub97c \uc704\ud55c \ucd94\uac00 \uad50\uc721<\/li>\n<li data-source-line=\"648-648\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \uce21\uc815\uc744 \uc704\ud55c \ub3d9\ub8cc \uc9c0\uc6d0<\/li>\n<li data-source-line=\"649-650\">\uadc0\uc18d\ubcc4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc804\ubb38\uc131 \uac1c\ubc1c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"651-656\">\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae0d\uc815 \ubb38\ud654<\/strong>\n<ul data-source-line=\"652-656\">\n<li data-source-line=\"652-652\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc778\uc2dd<\/li>\n<li data-source-line=\"653-653\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ub9c8\ucf00\ud305 \ud601\uc2e0 \uae30\ub150<\/li>\n<li data-source-line=\"654-654\">\ub9c8\ucf00\ud305 \uac00\uce58\uc5d0 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ud1b5\ud569<\/li>\n<li data-source-line=\"655-656\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc5d0 \ub300\ud55c \ub9ac\ub354\uc2ed \uc9c0\uc6d0<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"change-management-for-attribution\" tabindex=\"-1\" data-source-line=\"657-657\"><span class=\"ez-toc-section\" id=\"Change_Management_for_Attribution\"><\/span>\uadc0\uc18d\uc744 \uc704\ud55c \ubcc0\uacbd \uad00\ub9ac<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"659-682\">\n<li data-source-line=\"659-664\">\n<strong>\uc774\ud574 \uad00\uacc4\uc790 \uad50\uc721<\/strong>\n<ul data-source-line=\"660-664\">\n<li data-source-line=\"660-660\">\uadc0\uc18d \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc784\uc6d0 \ube0c\ub9ac\ud551<\/li>\n<li data-source-line=\"661-661\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc9c4\ud654\ub97c \uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5 \ubd84\uc11d<\/li>\n<li data-source-line=\"662-662\">\uc0c8\ub85c\uc6b4 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uad50\uc721 \uc138\uc158<\/li>\n<li data-source-line=\"663-664\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc758 \uc131\uacf5\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc0ac\ub840 \uc5f0\uad6c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"665-670\">\n<strong>\uae30\ub300 \uad00\ub9ac<\/strong>\n<ul data-source-line=\"666-670\">\n<li data-source-line=\"666-666\">\ubcc0\ud654\ud558\ub294 \uc5ed\ub7c9\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158<\/li>\n<li data-source-line=\"667-667\">\uadc0\uc18d \uc81c\ud55c\uc5d0 \ub300\ud55c \ud604\uc2e4\uc801\uc778 \ub17c\uc758<\/li>\n<li data-source-line=\"668-668\">\uc801\uc808\ud55c \uc815\ud655\ub3c4 \uae30\ub300\uce58 \uc124\uc815<\/li>\n<li data-source-line=\"669-670\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uce21\uc815\uc758 \uc0c1\ucda9\uad00\uacc4 \uc124\uba85<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"671-676\">\n<strong>\uc804\ud658 \uacc4\ud68d<\/strong>\n<ul data-source-line=\"672-676\">\n<li data-source-line=\"672-672\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \ub2e8\uacc4\uc801 \uad6c\ud604<\/li>\n<li data-source-line=\"673-673\">\uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc758 \ubcd1\ub82c \uc2e4\ud589<\/li>\n<li data-source-line=\"674-674\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uce21\uc815\uc73c\ub85c\uc758 \uad6c\uc870\ud654\ub41c \ub9c8\uc774\uadf8\ub808\uc774\uc158<\/li>\n<li data-source-line=\"675-676\">\uadc0\uc18d \ubcc0\uacbd\uc5d0 \ub300\ud55c \ube44\uc0c1 \uacc4\ud68d<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"677-682\">\n<strong>\uc131\uacf5 \uce21\uc815<\/strong>\n<ul data-source-line=\"678-682\">\n<li data-source-line=\"678-678\">\uadc0\uc18d\uc744 \uc704\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \uc9c0\ud45c<\/li>\n<li data-source-line=\"679-679\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654\ub97c \ud1b5\ud55c \uc18d\uc131 \ud6a8\uacfc<\/li>\n<li data-source-line=\"680-680\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubc0f \uce21\uc815\uc744 \ud1b5\ud569\ud55c \uade0\ud615 \uc810\uc218\ud45c<\/li>\n<li data-source-line=\"681-682\">\uadc0\uc18d \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \uc9c0\uc18d\uc801\uc778 \uac1c\uc120 \uc9c0\ud45c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uc870\uc9c1\uc801 \uc811\uadfc \ubc29\uc2dd\uc740 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc6d0\uce59\uc774 \uae30\uc220 \uc2dc\uc2a4\ud15c\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud68c\uc0ac \ubb38\ud654\uc640 \ud504\ub85c\uc138\uc2a4\uc5d0 \ubfcc\ub9ac\ub0b4\ub9ac\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.\n<h2 id=\"case-studies%3A-privacy-first-attribution-success-stories\" tabindex=\"-1\" data-source-line=\"685-685\"><span class=\"ez-toc-section\" id=\"Case_Studies_Privacy-First_Attribution_Success_Stories\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d \uc131\uacf5 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"retail-brand-transforms-measurement-approach\" tabindex=\"-1\" data-source-line=\"687-687\"><span class=\"ez-toc-section\" id=\"Retail_Brand_Transforms_Measurement_Approach\"><\/span>\uc18c\ub9e4 \ube0c\ub79c\ub4dc, \uce21\uc815 \ubc29\uc2dd \ud601\uc2e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \uc5f0 \ub9e4\ucd9c $500M\uc758 \uba40\ud2f0\ucc44\ub110 \ub9ac\ud14c\uc77c\ub7ec\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uadc0\uc18d \ubb38\uc81c<\/strong>: \ube0c\ub77c\uc6b0\uc800 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd\uacfc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc758 \uac15\ud654\ub85c \uc778\ud574 \ud574\ub2f9 \ud68c\uc0ac\ub294 \uadc0\uc18d \uc801\uc6a9 \ubc94\uc704\uac00 \uac10\uc18c\ud558\ub294 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud588\uc73c\uba70, \uae30\uc874 \uadc0\uc18d \uc2dc\uc2a4\ud15c\uc5d0\uc11c\ub294 40% \uc774\uc0c1\uc758 \uc5ec\uc815\uc774 \ubcf4\uc774\uc9c0 \uc54a\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>:\n<ol data-source-line=\"695-700\">\n<li data-source-line=\"695-695\">\ud22c\uba85\ud55c \uac00\uce58 \uad50\ud658\uc744 \ud1b5\ud574 \uc790\uc0ac \ub370\uc774\ud130 \uc804\ub7b5\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"696-696\">\ub3d9\uc758 \uc218\uc900\uc5d0 \ub530\ub77c \uacc4\uce35\ud654\ub41c \uc18d\uc131 \ubaa8\ub378 \uac1c\ubc1c<\/li>\n<li data-source-line=\"697-697\">\ucd94\uc801 \ubd88\uac00\ub2a5\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub300\ud55c \uc608\uce21 \ubaa8\ub378\ub9c1\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"698-698\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uce21\uc815\uc744 \uc704\ud55c \uc11c\ubc84 \uce21 \ucd94\uc801 \uc778\ud504\ub77c \uad6c\ucd95<\/li>\n<li data-source-line=\"699-700\">\uc9c1\uc811 \uadc0\uc18d\uc744 \ubcf4\uc644\ud558\uae30 \uc704\ud574 \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"702-707\">\n<li data-source-line=\"702-702\">\ube0c\ub77c\uc6b0\uc800 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 85% \uc18d\uc131 \uc801\uc6a9 \ubc94\uc704 \uc720\uc9c0<\/li>\n<li data-source-line=\"703-703\">\ud22c\uba85\ud55c \uac00\uce58 \uc81c\uc548\uc744 \ud1b5\ud574 62%\uc758 \uc635\ud2b8\uc778 \ube44\uc728\uc744 \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"704-704\">\uce21\uc815 \uc815\ud655\ub3c4\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218 \uc704\ud5d8 \uac10\uc18c<\/li>\n<li data-source-line=\"705-705\">\ud5a5\uc0c1\ub41c \ubaa8\ub378\ub9c1\uc744 \ud1b5\ud574 \uc774\uc804\uc5d0 \uc228\uaca8\uc838 \uc788\ub358 \ucc44\ub110 \uc601\ud5a5\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"706-707\">\uacb0\ud569\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 22%\uc758 \ubcf4\ub2e4 \uc815\ud655\ud55c \uc608\uc0b0 \ubc30\ubd84\uc744 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>\ub9c8\ucf00\ud305 \ubd84\uc11d \ub2f4\ub2f9 \uc774\uc0ac\ub294 &quot;\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ucd94\uc138\uc5d0 \ub9de\uc11c \uc2f8\uc6b0\ub294 \ub300\uc2e0, \ub354 \ub098\uc740 \uce21\uc815\uc744 \uad6c\ucd95\ud560 \uae30\ud68c\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. &quot;\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \uad00\uacc4, \ud22c\uba85\ud55c \uad00\ud589, \uadf8\ub9ac\uace0 \uc815\uad50\ud55c \ubaa8\ub378\ub9c1\uc744 \uacb0\ud569\ud568\uc73c\ub85c\uc368 \uace0\uac1d \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc774\ub294 \ub3d9\uc2dc\uc5d0 \uae30\uc5ec \ubd84\uc11d \uc5ed\ub7c9\uc744 \uc2e4\uc81c\ub85c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"b2b-technology-company-implements-consent-based-attribution\" tabindex=\"-1\" data-source-line=\"711-711\"><span class=\"ez-toc-section\" id=\"B2B_Technology_Company_Implements_Consent-Based_Attribution\"><\/span>B2B \uae30\uc220 \ud68c\uc0ac, \ub3d9\uc758 \uae30\ubc18 \uc18d\uc131 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \uae00\ub85c\ubc8c \uc785\uc9c0\ub97c \uac16\ucd98 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uacf5\uae09\uc5c5\uccb4\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uadc0\uc18d \ubb38\uc81c<\/strong>: \uc5c4\uaca9\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uc788\ub294 \uc9c0\uc5ed\uc5d0\uc11c \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uc774 \ud68c\uc0ac\ub294 \ub2e4\uc591\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uaddc\uc815 \uc900\uc218\ub97c \ubcf4\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc18d\uc131 \uae30\ub2a5\uc744 \uc720\uc9c0\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>:\n<ol data-source-line=\"719-724\">\n<li data-source-line=\"719-719\">\uc138\ubd80\uc801\uc778 \uc635\uc158\uc744 \uac16\ucd98 \ub3d9\uc758 \uae30\ubc18 \uc18d\uc131 \ud504\ub808\uc784\uc6cc\ud06c \uc0dd\uc131<\/li>\n<li data-source-line=\"720-720\">\uc778\uc99d\ub41c \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \uc790\uccb4 ID \uc2dc\uc2a4\ud15c \uad6c\ud604<\/li>\n<li data-source-line=\"721-721\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \uc124\uacc4 \uc544\ud0a4\ud14d\ucc98\ub97c \ud1b5\ud574 \uc11c\ubc84 \uce21 \ucd94\uc801\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"722-722\">\uadc0\uc18d \uaca9\ucc28\uc5d0 \ub300\ud55c \ud1b5\uacc4\uc801 \ubaa8\ub378\ub9c1 \uad6c\ucd95<\/li>\n<li data-source-line=\"723-724\">\ub3d9\uc758\ub41c \ub370\uc774\ud130\uc640 \ubaa8\ub378\ub9c1\ub41c \ub370\uc774\ud130\ub97c \uacb0\ud569\ud55c \ud1b5\ud569 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"726-731\">\n<li data-source-line=\"726-726\">\uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \uc644\uc804\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218 \ub2ec\uc131<\/li>\n<li data-source-line=\"727-727\">\ub3d9\uc758\ud55c \uc0ac\uc6a9\uc790 \uc0ac\uc774\uc5d0\uc11c 78% \uc9c1\uc811 \uadc0\uc18d \uc801\uc6a9 \ubc94\uc704\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"728-728\">\ube44\ub3d9\uc758 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c 83% \uc815\ud655\ub3c4\ub97c \uac16\ucd98 \uac1c\ubc1c\ub41c \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"729-729\">\uce21\uc815 \uae30\ub2a5\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uaddc\uc81c \uc704\ud5d8 \uac10\uc18c<\/li>\n<li data-source-line=\"730-731\">\ud22c\uba85\ud55c \uadc0\uc18d \uad00\ud589\uc744 \ud1b5\ud574 \uc2e0\ub8b0 \ud5a5\uc0c1<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>\ub9c8\ucf00\ud305 \uae30\uc220 \ucc45\uc784\uc790\ub294 &quot;\uc911\uc694\ud55c \ud1b5\ucc30\ub825\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uc18d\uc131 \ubd80\uc5ec\uac00 \uc0c1\ubc18\ub418\ub294 \ud798\uc774 \uc544\ub2c8\ub77c\ub294 \uc810\uc774\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &quot;\uc0ac\uc6a9\uc790 \ub3d9\uc758\ub97c \uae30\ubc18\uc73c\ub85c \uce21\uc815\uc744 \uad6c\ucd95\ud558\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubaa8\ub378\ub9c1\uc744 \ubcf4\uc644\ud568\uc73c\ub85c\uc368, \uae30\uc874 \ubc29\uc2dd\ubcf4\ub2e4 \ub354\uc6b1 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"consumer-brand-implements-privacy-enhanced-analytics\" tabindex=\"-1\" data-source-line=\"735-735\"><span class=\"ez-toc-section\" id=\"Consumer_Brand_Implements_Privacy-Enhanced_Analytics\"><\/span>\uc18c\ube44\uc790 \ube0c\ub79c\ub4dc, \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \ubd84\uc11d \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc911\uc2dc\ud558\ub294 \uace0\uac1d \uae30\ubc18\uc744 \uac16\ucd98 \uc9c1\uc811 \uc18c\ube44\uc790 \ube0c\ub79c\ub4dc\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uadc0\uc18d \ubb38\uc81c<\/strong>: \ud574\ub2f9 \ube0c\ub79c\ub4dc\uc758 \ud0c0\uac9f \uace0\uac1d\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub9e4\uc6b0 \ubbfc\uac10\ud588\uc73c\uba70, 65% \uc774\uc0c1\uc774 \uad11\uace0 \ucc28\ub2e8\uae30\ub098 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ube0c\ub77c\uc6b0\uc800\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc5b4 \uce21\uc815\uc5d0 \uc0c1\ub2f9\ud55c \uc5b4\ub824\uc6c0\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>:\n<ol data-source-line=\"743-748\">\n<li data-source-line=\"743-743\">\uc11c\ubc84 \uce21 \ubd84\uc11d \uad6c\ud604\uc73c\ub85c \uc804\ud658<\/li>\n<li data-source-line=\"744-744\">\ud22c\uba85\ud55c \uac00\uce58 \uad50\ud658\uc744 \ud1b5\ud574 \uc790\uc0ac \ub370\uc774\ud130 \uad00\uacc4 \uad6c\ucd95<\/li>\n<li data-source-line=\"745-745\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc18d\uc131 API \ud1b5\ud569\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"746-746\">\uc2dd\ubcc4\ub418\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \ucf54\ud638\ud2b8 \uae30\ubc18 \uce21\uc815\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"747-748\">\ub2e4\uc591\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc811\uadfc \ubc29\uc2dd\uc744 \uacb0\ud569\ud55c \ud558\uc774\ube0c\ub9ac\ub4dc \uc18d\uc131 \uac1c\ubc1c<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"750-755\">\n<li data-source-line=\"750-750\">\ucd94\uc801\ub41c \uc804\ud658 \uc18d\uc131\uc774 35%\uc5d0\uc11c 72%\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"751-751\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ub354\uc6b1 \uac15\ub825\ud55c \uace0\uac1d \uad00\uacc4 \uad6c\ucd95<\/li>\n<li data-source-line=\"752-752\">\uacb0\ud569\ub41c \ubc29\ubc95\ub860\uc744 \ud1b5\ud574 \ubcf4\ub2e4 \uc815\ud655\ud55c \ucc44\ub110 \uac00\uce58 \ud3c9\uac00\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"753-753\">\ud0c0\uc0ac \ucd94\uc801 \uae30\uc220\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4 \uac10\uc18c<\/li>\n<li data-source-line=\"754-755\">\ube0c\ub79c\ub4dc \uac00\uce58\uc5d0 \ub9de\ucdb0 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>\ucd5c\uace0 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790\ub294 &quot;\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub294 \uce21\uc815\uc758 \uc7a5\uc560\ubb3c\uc5d0\uc11c \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc804\ud658\ub418\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. &quot;\uace0\uac1d\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub300\uce58\uc5d0 \ub9de\ucdb0 \ub2f9\uc0ac\uc758 \uae30\uc5ec \ubd84\uc11d \ubc29\uc2dd\uc744 \uc870\uc815\ud568\uc73c\ub85c\uc368 \uce21\uc815 \ubc29\uc2dd\uc744 \uac1c\uc120\ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc \ud3c9\ud310\uacfc \uace0\uac1d \uad00\uacc4\ub97c \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4.&quot;\n<h2 id=\"expert-perspectives%3A-the-future-of-privacy-first-attribution\" tabindex=\"-1\" data-source-line=\"759-759\"><span class=\"ez-toc-section\" id=\"Expert_Perspectives_The_Future_of_Privacy-First_Attribution\"><\/span>\uc804\ubb38\uac00 \uad00\uc810: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc758 \ubbf8\ub798<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc5c5\uacc4 \ub9ac\ub354\ub4e4\uc774 \uac1c\uc778 \uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uc18d\uc131\uc758 \ubc1c\uc804\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.\n<h3 id=\"privacy-as-competitive-advantage\" tabindex=\"-1\" data-source-line=\"763-763\"><span class=\"ez-toc-section\" id=\"Privacy_as_Competitive_Advantage\"><\/span>\uacbd\uc7c1 \uc6b0\uc704\ub85c\uc11c\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae00\ub85c\ubc8c \ub9c8\ucf00\ud305 \uc5d0\uc774\uc804\uc2dc\uc758 \ucd5c\uace0 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ucc45\uc784\uc790(CPO)\uc778 \uc0ac\ub77c \uc874\uc2a8\uc740 &quot;\ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \ub9c8\ucf00\ud130\ub4e4\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uae30\uc5ec \ubd84\uc11d\uc774 \ub2e8\uc21c\ud788 \uaddc\uc815 \uc900\uc218\ub97c \uc704\ud55c \uac83\uc774 \uc544\ub2c8\ub77c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4\ub294 \uc810\uc744 \uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\uc18c\ube44\uc790\ub4e4\uc740 \uc810\uc810 \ub354 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uad00\ud589\uc744 \uae30\ubc18\uc73c\ub85c \uc120\ud0dd\uc744 \ud558\uace0 \uc788\uc73c\uba70, \uce21\uc815 \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc874\uc911\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ube0c\ub79c\ub4dc\ub294 \ub354 \uac15\ub825\ud55c \uc2e0\ub8b0\uc640 \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uac00\uc7a5 \ud070 \uc131\uacf5\uc744 \uac70\ub450\ub294 \uc870\uc9c1\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc81c\uc57d \uc870\uac74\uc774 \uc544\ub2cc \uce21\uc815 \ubc29\uc2dd \uc804\uccb4\ub97c \ud615\uc131\ud558\ub294 \ud575\uc2ec \uac00\uce58\ub85c \uc5ec\uae30\ub294 \uc870\uc9c1\uc785\ub2c8\ub2e4.&quot;\n<h3 id=\"balanced-measurement-portfolios\" tabindex=\"-1\" data-source-line=\"767-767\"><span class=\"ez-toc-section\" id=\"Balanced_Measurement_Portfolios\"><\/span>\uade0\ud615 \uc7a1\ud78c \uce21\uc815 \ud3ec\ud2b8\ud3f4\ub9ac\uc624<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud55c \uc8fc\uc694 \uae30\uc220 \ud68c\uc0ac\uc758 \ub370\uc774\ud130 \uacfc\ud559 \ub2f4\ub2f9 \uc774\uc0ac\uc778 \ub370\uc774\ube44\ub4dc \uccb8\uc740 &quot;\ubbf8\ub798\ub294 \ub2e8 \ud558\ub098\uc758 \uc644\ubcbd\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\uc5ec \ubd84\uc11d \ubc29\uc2dd\uc744 \ucc3e\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uade0\ud615 \uc7a1\ud78c \uce21\uc815 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uc131\uacf5\uc801\uc778 \uc870\uc9c1\ub4e4\uc740 \uac00\ub2a5\ud55c \uacbd\uc6b0 \ub3d9\uc758 \uae30\ubc18 \uc9c1\uc811 \uce21\uc815, \uc790\uc0ac \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uae30\uc220, \uadf8\ub9ac\uace0 \ubd88\uac00\ud53c\ud55c \uacf5\ubc31\uc744 \uba54\uc6b0\uae30 \uc704\ud55c \uc815\uad50\ud55c \ubaa8\ub378\ub9c1 \ub4f1 \uc5ec\ub7ec \uac00\uc9c0 \uc0c1\ud638 \ubcf4\uc644\uc801\uc778 \ubc29\ubc95\ub860\uc744 \uad6c\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2e4\uac01\ud654\ub41c \uc811\uadfc \ubc29\uc2dd\uc740 \uc911\uc694\ud55c \uce21\uc815 \uc5ed\ub7c9\uc744 \uc720\uc9c0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc9c0\uc18d\uc801\uc778 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc9c4\ud654\uc5d0 \ub300\ud55c \ubcf5\uc6d0\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.&quot;\n<h3 id=\"from-tracking-to-understanding\" tabindex=\"-1\" data-source-line=\"771-771\"><span class=\"ez-toc-section\" id=\"From_Tracking_to_Understanding\"><\/span>\ucd94\uc801\uc5d0\uc11c \uc774\ud574\ub85c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305 \uce21\uc815 \ucee8\uc124\ud134\ud2b8\uc778 \ub9c8\uc774\ud074 \uc70c\ub9ac\uc5c4\uc2a4\ub294 &quot;\ucd94\uc801 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0\uc11c \uc774\ud574 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc73c\ub85c\uc758 \uadfc\ubcf8\uc801\uc778 \uc804\ud658\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uc120\ub3c4\uc801\uc778 \uae30\uc5c5\ub4e4\uc740 \uc778\ud130\ub137 \uc804\ubc18\uc758 \ubaa8\ub4e0 \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud558\ub294 \ub300\uc2e0, \uc7a0\uc7ac\uace0\uac1d\uc758 \ud589\ub3d9 \ud328\ud134, \ucf58\ud150\uce20 \ucc38\uc5ec \uc2e0\ud638, \uadf8\ub9ac\uace0 \uc0c1\ud669 \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uac10\uc2dc\ubcf4\ub2e4\ub294 \uc758\ubbf8 \uc788\ub294 \ud328\ud134\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uac1c\uc120\ud558\uace0, \ub354\uc6b1 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc801\uc774\uace0 \uc815\ud655\ud55c \uce21\uc815\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.&quot;\n<h3 id=\"privacy-marketing-partnership\" tabindex=\"-1\" data-source-line=\"775-775\"><span class=\"ez-toc-section\" id=\"Privacy-Marketing_Partnership\"><\/span>\uac1c\uc778\uc815\ubcf4\ubcf4\ud638-\ub9c8\ucf00\ud305 \ud30c\ud2b8\ub108\uc2ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud55c \uc720\uba85 \uc18c\ub9e4\uc5c5\uccb4\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \ucc45\uc784\uc790\uc778 \uc5d0\ubc00\ub9ac \ub85c\ub4dc\ub9ac\uac8c\uc2a4\ub294 &quot;\uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uad6c\ud604\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ud300\uacfc \ub9c8\ucf00\ud305\ud300 \uac04\uc758 \uc9c4\uc815\ud55c \ud30c\ud2b8\ub108\uc2ed\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uc774\ub7ec\ud55c \uae30\ub2a5\ub4e4\uc774 \uacbd\uc7c1\ud558\uae30\ubcf4\ub2e4\ub294 \ud611\ub825\ud560 \ub54c, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uce21\uc815 \ubaa9\ud45c \ubaa8\ub450\ub97c \ub2ec\uc131\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\ubc1c\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uacf5\uc720\ub41c \ubaa9\ud45c\uc5d0 \ub300\ud55c \uc870\uc9c1\uc758 \ud5cc\uc2e0, \uacf5\ud1b5\ub41c \uc5b8\uc5b4, \uadf8\ub9ac\uace0 \uc804\ud1b5\uc801\uc73c\ub85c \ubd84\ub9ac\ub418\uc5b4 \uc788\ub358 \uc774\ub7ec\ud55c \ubd84\uc57c \uac04\uc758 \uc0c1\ud638 \uc874\uc911\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.&quot;\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"3-3\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"will-privacy-first-attribution-reduce-my-measurement-accuracy%3F\" tabindex=\"-1\" data-source-line=\"5-5\"><span class=\"ez-toc-section\" id=\"Will_privacy-first_attribution_reduce_my_measurement_accuracy\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc73c\ub85c \uc778\ud574 \uce21\uc815 \uc815\ud655\ub3c4\uac00 \ub5a8\uc5b4\uc9c8\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc5d0\uc774:<\/strong>\u00a0\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uce21\uc815 \uce21\uba74\uc5d0\uc11c \uc77c\ubd80 \uc0c1\ucda9 \uad00\uacc4\ub97c \ucd08\ub798\ud560 \uc218 \uc788\uc9c0\ub9cc, \uadf8 \uc601\ud5a5\uc740 \uc6b0\ub824\ud588\ub358 \uac83\ubcf4\ub2e4 \ud06c\uc9c0 \uc54a\uc740 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc758 \uc55e\ubd80\ubd84\uc5d0\uc11c \uc5b8\uae09\ub41c \uac00\ud2b8\ub108 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uce21\uc815 \ubc29\uc2dd\uc744 \uad6c\ud604\ud558\ub294 \uc870\uc9c1\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc815\ud655\ub3c4\uac00 10~20% \uc815\ub3c4\ub9cc \uac10\uc18c\ud558\ub294 \ubc18\uba74, \uaddc\uc815 \uc900\uc218 \uc704\ud5d8\uc740 \ud06c\uac8c \uac10\uc18c\ud558\uace0 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub3c4\ub294 \ud5a5\uc0c1\ub418\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ud55c \uc120\ub3c4\uc801\uc778 \ubd84\uc11d \ud68c\uc0ac\uc758 \ub370\uc774\ud130 \uacfc\ud559 \ucc45\uc784\uc790\uc778 \ub808\ubca0\uce74 \ub9e8\uc2a8 \ubc15\uc0ac\ub294 &quot;\ud575\uc2ec\uc740 \uade0\ud615 \uc7a1\ud78c \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ud604\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uc790\uc0ac \ub370\uc774\ud130, \uc9d1\uacc4\ub41c \uce21\uc815, \uace0\uae09 \ubaa8\ub378\ub9c1 \ub4f1 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc911\uc2dc\ud558\ub294 \uc5ec\ub7ec \ubc29\ubc95\ub860\uc744 \uacb0\ud569\ud568\uc73c\ub85c\uc368 \ub300\ubd80\ubd84\uc758 \uc870\uc9c1\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc694\uac74\uc744 \uc644\ubcbd\ud558\uac8c \uc900\uc218\ud558\uba74\uc11c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc778\uc0ac\uc774\ud2b8\uc758 80~90%\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&quot; \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uce21\uc815\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ub3c4\uc785\ud558\ub294 \uc870\uc9c1\uc740 \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc744 \ucd94\uc801\ud558\ub294 \uac83\uc5d0\uc11c \uc9c4\uc815\ud55c \ube44\uc988\ub2c8\uc2a4 \ud6a8\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294 \uc758\ubbf8 \uc788\ub294 \ud328\ud134\uc744 \uc774\ud574\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uba74\uc11c \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uac00 \ud5a5\uc0c1\ub418\ub294 \uac83\uc744 \uacbd\ud5d8\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.\n<h3 id=\"how-can-i-balance-regulatory-compliance-with-effective-attribution%3F\" tabindex=\"-1\" data-source-line=\"13-13\"><span class=\"ez-toc-section\" id=\"How_can_I_balance_regulatory_compliance_with_effective_attribution\"><\/span>\uaddc\uc815 \uc900\uc218\uc640 \ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc758 \uade0\ud615\uc744 \uc5b4\ub5bb\uac8c \ub9de\ucd9c \uc218 \uc788\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc5d0\uc774:<\/strong>\u00a0\uaddc\uc815 \uc900\uc218\uc640 \uadc0\uc18d \ud6a8\uacfc\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub824\uba74 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c \uc804\ubc18\uc5d0 \uac78\uccd0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uace0\ub824 \uc0ac\ud56d\uc744 \ud1b5\ud569\ud558\ub294 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uba3c\uc800 \ud604\uc7ac \uadc0\uc18d \uad00\ud589\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc601\ud5a5 \ud3c9\uac00\ub97c \uc218\ud589\ud558\uace0 \uace0\uc704\ud5d8 \uc601\uc5ed\uacfc \uaddc\uc815 \uc900\uc218\uc758 \ud5c8\uc810\uc744 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \ud55c \uae00\ub85c\ubc8c \uae30\uad00\uc758 \ucd5c\uace0 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ucc45\uc784\uc790(CPO)\uc778 \uc5d8\ub808\ub098 \ub85c\ub4dc\ub9ac\uac8c\uc2a4\ub294 &quot;\uaddc\uc815 \uc900\uc218\uc640 \uadc0\uc18d\uc744 \uc0c1\ubc18\ub418\ub294 \uc694\uc18c\ub85c \ubcf4\uc9c0 \ub9c8\uc2ed\uc2dc\uc624.&quot;\ub77c\uace0 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\ub300\uc2e0, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc0ac\ud6c4 \uace0\ub824\uac00 \uc544\ub2cc \uae30\ubc18\uc73c\ub85c \uce21\uc815 \ubc29\uc2dd\uc744 \uc124\uacc4\ud558\uc2ed\uc2dc\uc624. \uc989, \ub370\uc774\ud130 \ucd5c\uc18c\ud654 \uc6d0\uce59, \ubaa9\uc801 \uc81c\ud55c \uc81c\uc5b4, \uadf8\ub9ac\uace0 \uba85\uc2dc\uc801 \ub3d9\uc758 \uba54\ucee4\ub2c8\uc998\uc744 \ucc98\uc74c\ubd80\ud130 \uad6c\ud604\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.&quot; \uc2e4\uc9c8\uc801\uc778 \ub2e8\uacc4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"21-26\">\n<li data-source-line=\"21-21\">\ub9c8\ucf00\ud305, \ub370\uc774\ud130 \uacfc\ud559 \ubc0f \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc804\ubb38\uc131\uc744 \uac16\ucd98 \uae30\ub2a5 \uac04 \ud300\uc744 \uad6c\uc131\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"22-22\">\ub2e4\uc591\ud55c \ub3d9\uc758 \uc218\uc900\uc5d0 \ub9de\ucdb0 \ub2e8\uacc4\ubcc4 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd \uac1c\ubc1c<\/li>\n<li data-source-line=\"23-23\">\uba85\ud655\ud55c \uc81c\ud55c \uc0ac\ud56d\uc744 \uc801\uc6a9\ud558\uc5ec \ubaa9\uc801\ubcc4 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"24-24\">\ucd94\uc801 \uad8c\ud55c\uc774 \uc81c\ud55c\ub41c \uc0c1\ud669\uc5d0 \ub300\ud55c \ub300\uccb4 \uce21\uc815 \uc124\uacc4<\/li>\n<li data-source-line=\"25-26\">\uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc900\uc218 \uadfc\uac70\ub97c \ubb38\uc11c\ud654\ud558\uc138\uc694.<\/li>\n<\/ol>\n\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc81c\uc57d \uc870\uac74\uc774 \uc544\ub2cc \ud575\uc2ec \uc124\uacc4 \uc6d0\uce59\uc73c\ub85c \uc0bc\uc73c\uba74, \uaddc\uc81c \uc694\uac74\uc744 \ucda9\uc871\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \uc18d\uc131 \uc2dc\uc2a4\ud15c\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"what-types-of-data-can-i-still-use-for-attribution-in-a-privacy-first-world%3F\" tabindex=\"-1\" data-source-line=\"29-29\"><span class=\"ez-toc-section\" id=\"What_types_of_data_can_I_still_use_for_attribution_in_a_privacy-first_world\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uc6b0\uc120\uc2dc\ub418\ub294 \uc138\uc0c1\uc5d0\uc11c \uc5b4\ub5a4 \uc720\ud615\uc758 \ub370\uc774\ud130\ub97c \uc5ec\uc804\ud788 \uadc0\uc18d\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc5d0\uc774:<\/strong>\u00a0\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc81c\uc57d\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc744 \uc704\ud574 \uba87 \uac00\uc9c0 \uadc0\uc911\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uacc4\uc18d \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\uc790\uc0ac \ub370\uc774\ud130:<\/strong>\u00a0\uc801\uc808\ud55c \ub3d9\uc758 \ud558\uc5d0 \uadc0\ud558\uac00 \uc18c\uc720\ud55c \ucc44\ub110\uc5d0\uc11c \uc9c1\uc811 \uc218\uc9d1\ub41c \uc815\ubcf4\ub294 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uae30\uc5ec \ubd84\uc11d\uc758 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8 \uc0c1\ud638\uc791\uc6a9, \uc571 \uc0ac\uc6a9, \uad6c\ub9e4 \ub0b4\uc5ed, \uacc4\uc815 \uc815\ubcf4, \uadf8\ub9ac\uace0 \uace0\uac1d \uc9c1\uc811 \ud53c\ub4dc\ubc31\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.\n<strong>\uc9d1\uacc4 \ubc0f \uc775\uba85\ud654\ub41c \ub370\uc774\ud130:<\/strong>\u00a0\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 API(\uc608: Google\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4)\ub294 \uac1c\uc778 \uc218\uc900\uc758 \ucd94\uc801 \uc5c6\uc774 \ucea0\ud398\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9d1\uacc4\ub41c \uc9c0\ud45c\ub294 \uc62c\ubc14\ub974\uac8c \ubd84\uc11d\ub420 \uacbd\uc6b0 \ub9e4\uc6b0 \uac00\uce58 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\ubb38\ub9e5\uc801 \uc2e0\ud638:<\/strong>\u00a0\ucf58\ud150\uce20, \uac8c\uc7ac\uc704\uce58, \ub9e5\ub77d \uc815\ubcf4\ub294 \uac1c\uc778 \uc815\ubcf4 \uc5c6\uc774\ub3c4 \uac15\ub825\ud55c \uae30\uc5ec \uc2e0\ud638\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uace0\uae09 \ub9e5\ub77d \ubd84\uc11d\uc740 \uc804\ud658 \uac00\ub2a5\uc131\uacfc \uad00\ub828\ub41c \ud328\ud134\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.\n<strong>\uc870\uc0ac \ubc0f \uc5f0\uad6c \ub370\uc774\ud130:<\/strong>\u00a0\uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub85c\ubd80\ud130 \uc9c1\uc811 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc73c\uba74 \ud2b9\ud788 \uae30\uc874 \ucd94\uc801 \ubc29\uc2dd\uc73c\ub85c \uce21\uc815\ud558\uae30 \uc5b4\ub824\uc6b4 \uc0c1\uc704 \ud37c\ub110 \ud65c\ub3d9\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\ubaa8\ub378\ub9c1\ub41c \ub370\uc774\ud130:<\/strong>\u00a0\ud1b5\uacc4 \uae30\ubc95\uc740 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc2e0\ud638\ub97c \uc2e0\uc911\ud558\uac8c \ubaa8\ub378\ub9c1\ud558\uc5ec \uc9c1\uc811 \uce21\uc815\uc758 \uacf5\ubc31\uc744 \uba54\uc6b0\uace0, \uacb0\uc815\ub860\uc801 \ucd94\uc801\uc774 \uc81c\ud55c\uc801\uc778 \uacf3\uc5d0\uc11c \ud655\ub960\ub860\uc801 \uc778\uc0ac\uc774\ud2b8\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \uae30\uc220 \ud68c\uc0ac\uc758 \ubd84\uc11d \ucc45\uc784\uc790\uc778 \uc81c\uc784\uc2a4 \uccb8 \ubc15\uc0ac\ub294 &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ubbf8\ub798\ub294 \ubaa8\ub4e0 \uac83\uc744 \ucd94\uc801\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc9c4\uc815\uc73c\ub85c \uc911\uc694\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\ub6f0\uc5b4\ub09c \uc870\uc9c1\uc740 \ud3ec\uad04\uc801\uc778 \uac10\uc2dc\ubcf4\ub2e4\ub294 \uc720\uc758\ubbf8\ud558\uace0 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uc2e0\ud638\uc5d0 \uc9d1\uc911\ud560 \uac83\uc785\ub2c8\ub2e4.&quot;\n<h3 id=\"how-do-consent-mechanisms-affect-attribution-capabilities%3F\" tabindex=\"-1\" data-source-line=\"45-45\"><span class=\"ez-toc-section\" id=\"How_do_consent_mechanisms_affect_attribution_capabilities\"><\/span>\ub3d9\uc758 \uba54\ucee4\ub2c8\uc998\uc740 \uadc0\uc18d \uae30\ub2a5\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc5d0\uc774:<\/strong>\u00a0\ub3d9\uc758\ub294 \ud604\ub300\uc801 \uae30\uc5ec \ubd84\uc11d \uc804\ub7b5\uc5d0 \uc911\uc694\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uad8c\ud55c \uc218\uc900\uc5d0 \ub530\ub978 \ub2e8\uacc4\ubcc4 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \ucd94\uc801 \ubc0f \uce21\uc815\uc5d0 \ub3d9\uc758\ud558\uba74 \uac1c\uc778 \uc218\uc900\uc758 \uc5ec\uc815 \ubd84\uc11d \ubc0f \uad50\ucc28 \uae30\uae30 \ucd94\uc801(\uaddc\uc81c \ud55c\ub3c4 \ub0b4)\uc744 \ud3ec\ud568\ud558\uc5ec \ub354\uc6b1 \uc138\ubd80\uc801\uc778 \uae30\uc5ec \ubd84\uc11d\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. \ub3d9\uc758\uac00 \uc5c6\ub294 \uacbd\uc6b0, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \ub300\uc548\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc870\uc9c1\uc740 \ub2e4\uc74c\uc744 \uad6c\ud604\ud574\uc57c \ud569\ub2c8\ub2e4.\n<strong>\uc138\ubd80\uc801\uc778 \ub3d9\uc758 \uc635\uc158:<\/strong>\u00a0\uc0ac\uc6a9\uc790\uac00 \ubaa8\ub4e0 \uac83\uc744 \uac78\uac70\ub098 \uc544\uc608 \uac78\uc9c0 \uc54a\ub294 \ubc29\uc2dd \ub300\uc2e0 \ud2b9\uc815 \uc720\ud615\uc758 \ucd94\uc801\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \ud5c8\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc120\ud638\ub3c4\ub97c \uc874\uc911\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub3d9\uc758\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\uac00\uce58 \uae30\ubc18 \ub3d9\uc758 \uacbd\ud5d8:<\/strong>\u00a0\uc870\uc791\uc801\uc778 \ud328\ud134\uc744 \uc0ac\uc6a9\ud558\ub294 \ub300\uc2e0 \uce21\uc815 \uc774\uc810\uc744 \uba85\ud655\ud558\uac8c \uc124\uba85\ud558\uc138\uc694. \uc0ac\uc6a9\uc790\uac00 \uac00\uce58 \uad50\ud658\uc744 \uc774\ud574\ud558\uba74 \uc77c\ubc18\uc801\uc73c\ub85c \ub3d9\uc758\uc728\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.\n<strong>\ub3d9\uc758 \uc778\uc2dd \uce21\uc815:<\/strong>\u00a0\uac01 \uacc4\uce35\uc5d0 \uc801\uc808\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \uac16\ucd94\uace0 \ub3d9\uc758 \uc0c1\ud0dc\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \uc218\uc900\uc758 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \uc18d\uc131 \uc2dc\uc2a4\ud15c\uc744 \uc124\uacc4\ud569\ub2c8\ub2e4.\n<strong>\ub3d9\uc758 \uc0c1\ud0dc \ud1b5\ud569:<\/strong>\u00a0\ub3d9\uc758 \uacb0\uc815\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uae30\uc5ec \uc2dc\uc2a4\ud15c\uc5d0 \uc5f0\uacb0\ud558\uc5ec \uce21\uc815 \uc2dc \ud56d\uc0c1 \ud604\uc7ac \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uad8c\ud55c\uc774 \ubc18\uc601\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc \uc804\ubb38\uac00\uc778 \ub9c8\uc57c \uc70c\ub9ac\uc5c4\uc2a4\ub294 &quot;\ud22c\uba85\uc131\uc740 \uc2e0\ub8b0\ub97c \uc313\uace0, \uc2e0\ub8b0\ub294 \ub3d9\uc758\ub97c \uac15\ud654\ud569\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\ub370\uc774\ud130\uac00 \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uace0 \uace0\uac1d\uc758 \uc120\ud0dd\uc744 \uc874\uc911\ud558\ub294 \ubc29\uc2dd\uc744 \uba85\ud655\ud558\uac8c \uc804\ub2ec\ud558\ub294 \uc870\uc9c1\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub354 \ub192\uc740 \ub3d9\uc758\uc728\uacfc \ub354 \ub098\uc740 \uce21\uc815 \uc5ed\ub7c9\uc744 \ubcf4\uc785\ub2c8\ub2e4.&quot;\n<h3 id=\"what-technologies-best-support-privacy-first-attribution%3F\" tabindex=\"-1\" data-source-line=\"61-61\"><span class=\"ez-toc-section\" id=\"What_technologies_best_support_privacy-first_attribution\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc744 \uac00\uc7a5 \uc798 \uc9c0\uc6d0\ud558\ub294 \uae30\uc220\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc5d0\uc774:<\/strong>\u00a0\ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \ud575\uc2ec \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uba74 \uac1c\uc778 \uc815\ubcf4\ub97c \uc874\uc911\ud558\uba74\uc11c \ud6a8\uacfc\uc801\uc778 \uc18d\uc131 \uc9c0\uc815\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.\n<strong>\uc11c\ubc84 \uce21 \ucd94\uc801 \ud504\ub808\uc784\uc6cc\ud06c:<\/strong>\u00a0\ub370\uc774\ud130 \uc218\uc9d1\uc744 \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uc11c \uc11c\ubc84 \ud658\uacbd\uc73c\ub85c \uc774\ub3d9\ud558\uba74 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uad6c\ud604\uc5d0 \ub300\ud55c \uc81c\uc5b4\ub825\uc774 \ud5a5\uc0c1\ub418\uace0 \ube0c\ub77c\uc6b0\uc800 \uc81c\ud55c\uc758 \uc601\ud5a5\uc744 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ud074\ub77c\uc774\uc5b8\ud2b8 \uce21 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uc81c\ud55c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uce21\uc815 \uae30\ub2a5\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc81c\uc5b4\uac00 \uac00\ub2a5\ud55c \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc:<\/strong>\u00a0\ucd5c\uc2e0 CDP\uc5d0\ub294 \ub370\uc774\ud130 \ucd5c\uc18c\ud654, \ubaa9\uc801 \uc81c\ud55c, \ub3d9\uc758 \uad00\ub9ac\uc640 \uac19\uc740 \uace0\uae09 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uce59\uc744 \uc911\uc559\uc5d0\uc11c \uad00\ub9ac\ud558\uace0 \ub9c8\ucf00\ud305 \uc2dc\uc2a4\ud15c \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub418\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\ub370\uc774\ud130 \ud074\ub9b0\ub8f8:<\/strong>\u00a0\uc774\ub7ec\ud55c \ubcf4\uc548 \ud658\uacbd\uc5d0\uc11c\ub294 \uc5c4\uaca9\ud55c \uc561\uc138\uc2a4 \uc81c\uc5b4\uc640 \uace0\uae09 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uae30\uc220\uc744 \ud1b5\ud574 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uacb0\ud569\ub41c \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uae30\uc220(PET):<\/strong>\u00a0\ucc28\ub4f1 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638, \uc548\uc804\ud55c \ub2e4\uc790\uac04 \ucef4\ud4e8\ud305, \ub3d9\ud615 \uc554\ud638\ud654 \ub4f1\uc758 \uae30\uc220\uc744 \ud1b5\ud574 \uac1c\uc778 \ub370\uc774\ud130\ub97c \ubcf4\ud638\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc815\uad50\ud55c \ubd84\uc11d\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.\n<strong>\ub3d9\uc758 \uad00\ub9ac \ud50c\ub7ab\ud3fc:<\/strong>\u00a0\ub3d9\uc758 \uc2e0\ud638\ub97c \uc218\uc9d1, \uc800\uc7a5 \ubc0f \ubc30\ud3ec\ud558\ub294 \uc804\ubb38 \ub3c4\uad6c\ub97c \ud1b5\ud574 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc774 \uc0ac\uc6a9\uc790 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc124\uc815\uc744 \uc900\uc218\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uad11\uace0 \uae30\uc220 \uc804\ub7b5\uac00\uc778 \uc0ac\ub9cc\ub2e4 \ub85c\ubc84\uce20\ub294 &quot;\uc801\ud569\ud55c \uae30\uc220 \uc2a4\ud0dd\uc740 \ud2b9\uc815 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc694\uad6c \uc0ac\ud56d\uacfc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\uc870\uc9c1\uc740 \uc194\ub8e8\uc158\uc744 \uc120\ud0dd\ud558\uae30 \uc804\uc5d0 \uce21\uc815 \ubaa9\ud45c\uc640 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc81c\uc57d \uc870\uac74\uc744 \uc2e0\uc911\ud558\uac8c \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4.&quot;\n<h3 id=\"how-will-attribution-evolve-as-privacy-regulations-continue-to-expand%3F\" tabindex=\"-1\" data-source-line=\"77-77\"><span class=\"ez-toc-section\" id=\"How_will_attribution_evolve_as_privacy_regulations_continue_to_expand\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \ud655\ub300\ub428\uc5d0 \ub530\ub77c \uc18d\uc131 \uc9c0\uc815\uc740 \uc5b4\ub5bb\uac8c \ubc1c\uc804\ud560\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc5d0\uc774:<\/strong>\u00a0\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \ub354\uc6b1 \ud3ec\uad04\uc801\uc73c\ub85c \ud655\ub300\ub428\uc5d0 \ub530\ub77c \uc18d\uc131(attribution)\uc740 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\uc0c1\ub418\ub294 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<strong>\ubaa8\ub378\ub9c1\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4 \uc99d\uac00:<\/strong>\u00a0\uac1c\uc778 \uc218\uc900\uc758 \ucd94\uc801\uc774 \ub354\uc6b1 \uc81c\ud55c\ub428\uc5d0 \ub530\ub77c \ud1b5\uacc4 \ubaa8\ub378\ub9c1\uacfc AI \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc774 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc5d0\uc11c \ub354 \ud070 \uc5ed\ud560\uc744 \ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\ubc95\uc740 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uc758 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uc5ec \ud130\uce58\ud3ec\uc778\ud2b8 \uae30\uc5ec\ub3c4\ub97c \ucd94\uc815\ud569\ub2c8\ub2e4.\n<strong>\ub2e4\uc911 \ubc29\ubc95 \ud1b5\ud569:<\/strong>\u00a0\uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc740 \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1, \ud1b5\uc81c\ub41c \uc2e4\ud5d8, \uc81c\ud55c\ub41c \uac1c\uc778 \ucd94\uc801(\ub3d9\uc758\ub97c \ubc1b\uc544)\uc744 \ud3ec\ud568\ud55c \uc5ec\ub7ec \ubcf4\uc644\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \uacb0\ud569\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<strong>\ucd94\uc801\uc5d0\uc11c \uc774\ud574\uae4c\uc9c0:<\/strong>\u00a0\uadc0\uc18d\uc740 \ud3ec\uad04\uc801\uc778 \uac10\uc2dc\uc5d0\uc11c \uc758\ubbf8 \uc788\ub294 \ud328\ud134 \uc778\uc2dd\uc73c\ub85c \ucd08\uc810\uc744 \uc62e\uaca8 \uce68\uc2b5\uc801 \ucd94\uc801 \uc5c6\uc774 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \uc8fc\uc694 \ub3d9\uc778\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.\n<strong>\ubb38\ub9e5\uc801 \ub974\ub124\uc0c1\uc2a4:<\/strong>\u00a0\uace0\uae09 \uc0c1\ud669 \ubd84\uc11d\uc740 \uac1c\uc778 \uc218\uc900\uc758 \ucd94\uc801\uc5d0 \ub300\ud55c \uac15\ub825\ud55c \uc2e0\ud638 \ub300\uc548\uc744 \uc81c\uacf5\ud558\uc5ec \ub9c8\ucf00\ud130\uac00 \uc5b4\ub5a4 \ud658\uacbd\uc5d0\uc11c \uc804\ud658 \ud589\ub3d9\uc774 \uc77c\uc5b4\ub098\ub294\uc9c0 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<strong>\uc124\uacc4 \uae30\uc900\uc5d0 \ub530\ub978 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638:<\/strong>\u00a0\uc18d\uc131 \uc2dc\uc2a4\ud15c\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uce21\uc815\uc744 \uc704\ud55c \ud45c\uc900\ud654\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc544\ud0a4\ud14d\ucc98 \uc218\uc900\uc5d0\uc11c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc810\ucc28 \ud1b5\ud569\ud560 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubd84\uc11d \ucc45\uc784\uc790\uc778 \uc70c\ub9ac\uc5c4 \uccb8\uc740 &quot;\ubbf8\ub798\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc81c\uc57d\uc774 \uc544\ub2cc \uae30\ud68c\ub85c \ubc1b\uc544\ub4e4\uc774\ub294 \uc870\uc9c1\uc758 \ubaab\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\ud601\uc2e0\uc801\uc774\uace0 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uc18d\uc131 \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\ubc1c\ud558\ub294 \uae30\uc5c5\uc740 \ud0c1\uc6d4\ud55c \uc18c\ube44\uc790 \uc2e0\ub8b0\uc640 \uc9c0\uc18d \uac00\ub2a5\ud55c \uce21\uc815 \uad00\ud589\uc744 \ud1b5\ud574 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.&quot;\n<h3 id=\"how-can-i-transition-my-current-attribution-approaches-to-privacy-first-models%3F\" tabindex=\"-1\" data-source-line=\"93-93\"><span class=\"ez-toc-section\" id=\"How_can_I_transition_my_current_attribution_approaches_to_privacy-first_models\"><\/span>\ud604\uc7ac\uc758 \uadc0\uc18d \ubc29\uc2dd\uc744 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \ubaa8\ub378\ub85c \uc5b4\ub5bb\uac8c \uc804\ud658\ud560 \uc218 \uc788\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc5d0\uc774:<\/strong>\u00a0\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc73c\ub85c \uc804\ud658\ud558\ub824\uba74 \uccb4\uacc4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"97-110\">\n<li data-source-line=\"97-98\">\n<strong>\ud3c9\uac00 \ubc0f \uaca9\ucc28 \ubd84\uc11d:<\/strong>\u00a0\ud604\uc7ac\uc758 \uadc0\uc18d \ubc29\ubc95\uc744 \uc0c8\ub85c\uc6b4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ucdb0 \ud3c9\uac00\ud558\uace0, \uc989\uac01\uc801\uc778 \uc8fc\uc758\uac00 \ud544\uc694\ud55c \uace0\uc704\ud5d8 \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"99-100\">\n<strong>\uac1c\uc778\uc815\ubcf4 \uc601\ud5a5\ud3c9\uac00:<\/strong>\u00a0\ud604\uc7ac\uc758 \uadc0\uc18d \uad00\ud589\uc774 \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0\uc5d0 \ub300\ud55c \uacf5\uc2dd\uc801\uc778 \ubd84\uc11d\uc744 \uc2e4\uc2dc\ud558\uace0 \uc704\ud5d8\uacfc \uc644\ud654 \uc804\ub7b5\uc744 \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"101-102\">\n<strong>\ub2e8\uacc4\uc801 \uad6c\ud604 \uacc4\ud68d:<\/strong>\u00a0\uce21\uc815 \uc5f0\uc18d\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uace0\uc704\ud5d8 \uc601\uc5ed\uc744 \uc6b0\uc120\uc2dc\ud558\uc5ec \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \uc804\ud658\ud558\uae30 \uc704\ud55c \ub85c\ub4dc\ub9f5\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"103-104\">\n<strong>\ubcd1\ub82c \uad6c\ud604:<\/strong>\u00a0\ucc98\uc74c\uc5d0\ub294 \uae30\uc874 \ubc29\ubc95\uacfc \ud568\uaed8 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uc811\uadfc \ubc29\uc2dd\uc744 \ubcd1\ud589\ud558\uc5ec \uc2e4\ud589\ud558\uace0, \uacb0\uacfc\ub97c \ube44\uad50\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \ud655\uc2e0\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"105-106\">\n<strong>\uc774\ud574 \uad00\uacc4\uc790 \uad50\uc721:<\/strong>\u00a0\uc801\uc808\ud55c \uae30\ub300\uce58\ub97c \uc124\uc815\ud558\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uac00\ub2a5\ud574\uc9c4 \uc0c8\ub85c\uc6b4 \ud1b5\ucc30\ub825\uc744 \uac15\uc870\ud558\uc5ec \uce21\uc815 \uc5ed\ub7c9\uc758 \ubcc0\ud654\uc5d0 \ub300\ube44\ud558\ub3c4\ub85d \ub9c8\ucf00\ud305 \ud300\uc744 \uc900\ube44\uc2dc\ud0b5\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"107-108\">\n<strong>\ud14c\uc2a4\ud2b8 \ud504\ub808\uc784\uc6cc\ud06c:<\/strong>\u00a0\uc815\ud655\uc131\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574 \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131 \uc811\uadfc \ubc29\uc2dd\uc744 \uac80\uc99d\ud558\uace0 \uac1c\uc120\ud558\uae30 \uc704\ud55c \uc9c0\uc18d\uc801\uc778 \ud14c\uc2a4\ud2b8\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"109-110\">\n<strong>\ubb38\uc11c\ud654 \ubc0f \uac70\ubc84\ub10c\uc2a4:<\/strong>\u00a0\ubaa8\ub4e0 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud574 \ubb38\uc11c\ud654\ub41c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uadfc\uac70\ub97c \ubc14\ud0d5\uc73c\ub85c \uba85\ud655\ud55c \uadc0\uc18d \uac70\ubc84\ub10c\uc2a4\ub97c \ud655\ub9bd\ud569\ub2c8\ub2e4.\n<\/li>\n<\/ol>\n&quot;\uc131\uacf5\uc801\uc778 \uc804\ud658\uc744 \uc704\ud574\uc11c\ub294 \uccb4\uacc4\uc801\uc778 \uacc4\ud68d\uacfc \ubd80\uc11c \uac04 \ud611\uc5c5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.&quot;\ub77c\uace0 Attribution Transformation Lead\uc778 \ub370\uc774\ube44\ub4dc \ub9c8\ub974\ud2f0\ub124\uc988\ub294 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uc870\uc9c1\uc740 \uc774\ub97c \ub2e8\uc21c\ud55c \uaddc\uc815 \uc900\uc218 \ud65c\ub3d9\uc774 \uc544\ub2cc \uc804\ub7b5\uc801 \uc5ed\ub7c9\uc73c\ub85c \uac04\uc8fc\ud558\uace0, \uc7a5\uae30\uc801\uc73c\ub85c \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uce21\uc815 \uae30\uc900\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.&quot;\n<h3 id=\"how-can-smaller-organizations-implement-privacy-first-attribution-with-limited-resources%3F\" tabindex=\"-1\" data-source-line=\"113-113\"><span class=\"ez-toc-section\" id=\"How_can_smaller_organizations_implement_privacy-first_attribution_with_limited_resources\"><\/span>\uc18c\uaddc\ubaa8 \uc870\uc9c1\uc740 \uc81c\ud55c\ub41c \ub9ac\uc18c\uc2a4\ub85c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc744 \uc5b4\ub5bb\uac8c \uad6c\ud604\ud560 \uc218 \uc788\uc744\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc5d0\uc774:<\/strong>\u00a0\ub9ac\uc18c\uc2a4\uac00 \uc81c\ud55c\ub41c \uc870\uc9c1\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc9d1\uc911\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ud6a8\uacfc\uc801\uc778 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\uae30\ubcf8\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694:<\/strong>\u00a0\uc989\uc2dc \ud3ec\uad04\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc2dc\ub3c4\ud558\uae30\ubcf4\ub2e4\ub294 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ub97c \uc900\uc218\ud558\ub294 \ud544\uc218 \uce21\uc815 \uae30\ub2a5 \uad6c\ud604\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uc601\ud5a5\ub825\uc774 \ud070 \ucc44\ub110\uacfc \uc804\ud658 \uc9c0\uc810\uc5d0 \uc9d1\uc911\ud558\uc138\uc694.\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uce5c\ud654\uc801\uc778 \ud50c\ub7ab\ud3fc \ud65c\uc6a9:<\/strong>\u00a0\ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud558\uae30\ubcf4\ub2e4\ub294 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc774 \ub0b4\uc7a5\ub41c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud558\uc138\uc694. \ucd5c\uc2e0 \ubd84\uc11d \ubc0f \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc5d0\ub294 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \uae30\ub2a5\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\ubaa8\ub4c8\uc2dd \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/strong>\u00a0\uce21\uc815 \uc5ed\ub7c9\uc744 \ub2e8\uacc4\uc801\uc73c\ub85c \uac1c\ubc1c\ud558\uace0, \uc790\uc6d0\uc774 \ud5c8\ub77d\ud558\ub294 \ub300\ub85c \ud655\uc7a5\ud558\uc138\uc694. \uace0\uae09 \ubaa8\ub378\ub9c1\uc744 \uc2dc\uc791\ud558\uae30 \uc804\uc5d0 \uc790\uc0ac \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ub3d9\uc758 \uad00\ub9ac\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.\n<strong>\ub2e8\uc21c\ud654\ub41c \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\uc138\uc694:<\/strong>\u00a0\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc874\uc911\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uac04\uc18c\ud654\ub41c \uae30\uc5ec \ubaa8\ub378\uc744 \uad6c\ud604\ud558\uc138\uc694. \uc801\uc808\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \uac16\ucd98 \uae30\ubcf8 \uba40\ud2f0\ud130\uce58 \ubaa8\ub378\uc740 \uc0c1\ub2f9\ud55c \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\uc99d\ubd84\uc131\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc138\uc694:<\/strong>\u00a0\ubcf5\uc7a1\ud55c \uac1c\ubcc4 \ucd94\uc801 \uc5c6\uc774\ub3c4 \uc9c4\uc815\ud55c \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub294 \uac04\ub2e8\ud55c \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\ub85c \uae30\uc5ec\ub3c4\ub97c \ubcf4\uc644\ud558\uc138\uc694. \ub514\uc9c0\ud138 \ubd84\uc11d \ucc45\uc784\uc790\uc778 \uc0ac\ub77c \uc874\uc2a8\uc740 &quot;\uc790\uc6d0\uc774 \uc81c\ud55c\uc801\uc774\ub77c\uba74 \uc591\ubcf4\ub2e4 \uc9c8\uc5d0 \uc9d1\uc911\ud558\uc138\uc694.&quot;\ub77c\uace0 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\uac1c\uc778\uc815\ubcf4 \uce68\ud574 \uc704\ud5d8\uc744 \ucd08\ub798\ud558\ub294 \ud3ec\uad04\uc801\uc778 \ucd94\uc801\uc744 \uc2dc\ub3c4\ud558\ub294 \uac83\ubcf4\ub2e4, \ud575\uc2ec \uc804\ud658 \uacbd\ub85c\uc5d0 \ub300\ud574 \uc815\ud655\ud558\uace0 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \uce21\uc815\uc744 \ud558\ub294 \uac83\uc774 \ub354 \uc88b\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"how-do-walled-gardens-affect-privacy-first-attribution%3F\" tabindex=\"-1\" data-source-line=\"129-129\"><span class=\"ez-toc-section\" id=\"How_do_walled_gardens_affect_privacy-first_attribution\"><\/span>\ud3d0\uc1c4\ud615 \uc815\uc6d0\uc740 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc5d0\uc774:<\/strong>\u00a0Google, Meta, Amazon\uacfc \uac19\uc740 \uc8fc\uc694 \ud50c\ub7ab\ud3fc(\ud754\ud788 &quot;\ud3d0\uc1c4\ud615 \uc815\uc6d0&quot;\uc774\ub77c\uace0 \ud568)\uc740 \uc790\uccb4\uc801\uc73c\ub85c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uac15\ud654\ub41c \uce21\uc815 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uba74\uc11c \ub370\uc774\ud130 \uacf5\uc720\ub97c \uc810\uc810 \ub354 \uc81c\ud55c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\uc2dd\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.\n<strong>\ud50c\ub7ab\ud3fc\ubcc4 \uce21\uc815:<\/strong>\u00a0\uac01 \uc8fc\uc694 \ud50c\ub7ab\ud3fc\uc740 \uc774\uc81c \uac01\uae30 \ub2e4\ub978 \uc218\uc900\uc758 \ub370\uc774\ud130 \uc138\ubd84\uc131\uacfc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \uac16\ucd98 \ub3c5\uc810\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ucc44\ub110 \uac04 \uce21\uc815 \ubc29\uc2dd\uc774 \ub2e8\ud3b8\ud654\ub418\ub294 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.\n<strong>\uc9d1\uacc4\ub41c \ubcf4\uace0:<\/strong>\u00a0\ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c\ub294 \uadc0\uc18d\uc744 \uc704\ud574 \uc0ac\uc6a9\uc790 \uc218\uc900 \ub370\uc774\ud130\uac00 \uc544\ub2cc \uc9d1\uacc4\ub41c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \uacbd\uc6b0\uac00 \ub298\uc5b4\ub098\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc758\ubbf8 \uc788\ub294 \ud1b5\ucc30\ub825\uc744 \ucd94\ucd9c\ud558\uae30 \uc704\ud55c \uc0c8\ub85c\uc6b4 \ubd84\uc11d \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<strong>\ubaa8\ub378\ub9c1 \ubc0f \uc99d\ubd84\uc131:<\/strong>\u00a0\uc9c1\uc811\uc801\uc778 \ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \ucd94\uc801\uc774 \uc810\uc810 \ub354 \uc81c\ud55c\ub428\uc5d0 \ub530\ub77c, \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c\uc758 \uae30\uc5ec\ub3c4\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574\uc11c\ub294 \ubaa8\ub378\ub9c1\ub41c \uc811\uadfc \ubc29\uc2dd\uacfc \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc774 \ud544\uc218\uc801\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n<strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ud1b5\ud569:<\/strong>\u00a0\uc77c\uad00\ub41c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc2dd\ubcc4\uc790\ub97c \uc0dd\uc131\ud558\uace0 (\ud5c8\uc6a9\ub418\ub294 \uacbd\uc6b0) \uc774\ub97c \ud3d0\uc1c4\ud615 \ud658\uacbd(Walled Garden)\uc5d0 \uc5f0\uacb0\ud558\ub294 \uac83\uc774 \uc804\uccb4\uc801\uc778 \uce21\uc815\uc744 \uc704\ud574 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uce21\uc815 \uc804\ub7b5\uac00\uc778 \ub9c8\uc774\ud074 \uc2dc\ubaac(Michael Simone)\uc740 &quot;\ud575\uc2ec\uc740 \ud3d0\uc1c4\ud615 \ud658\uacbd\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \ub354 \uad11\ubc94\uc704\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud504\ub808\uc784\uc6cc\ud06c\uc640 \ud1b5\ud569\ud558\ub294 \ud1b5\ud569 \uce21\uc815 \ubc29\uc2dd\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uae30\uc5c5\uc740 \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc5d0 \ub300\ud55c \ub3c5\ub9bd\uc801\uc778 \uad00\uc810\uc744 \uc720\uc9c0\ud558\uba74\uc11c \ud50c\ub7ab\ud3fc\ubcc4 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.&quot;\n<h3 id=\"how-will-ai-and-machine-learning-shape-privacy-first-attribution%3F\" tabindex=\"-1\" data-source-line=\"143-143\"><span class=\"ez-toc-section\" id=\"How_will_AI_and_machine_learning_shape_privacy-first_attribution\"><\/span>AI\uc640 \uba38\uc2e0\ub7ec\ub2dd\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc5d0\uc774:<\/strong>\u00a0AI\uc640 \uba38\uc2e0 \ub7ec\ub2dd\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uc911\uc694\ud55c \ubc29\uc2dd\uc73c\ub85c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131\uc744 \ud601\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\uc2dd\ubcc4\uc790 \uc5c6\uc774 \ud328\ud134 \uc778\uc2dd:<\/strong>\u00a0\uace0\uae09 ML \ubaa8\ub378\uc740 \uac1c\ubcc4 \ucd94\uc801 \uc5c6\uc774\ub3c4 \uce21\uc815 \uae30\ub2a5\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc9d1\uacc4\ub418\uac70\ub098 \uc775\uba85\ud654\ub41c \ub370\uc774\ud130\uc5d0\uc11c \uc758\ubbf8 \uc788\ub294 \ud328\ud134\uacfc \uc0c1\uad00 \uad00\uacc4\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\uadc0\uc18d \uaca9\ucc28\uc5d0 \ub300\ud55c \uc608\uce21 \ubaa8\ub378\ub9c1:<\/strong>\u00a0AI\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc81c\uc57d\uc73c\ub85c \uc778\ud574 \uc9c1\uc811 \uce21\uc815\uc774 \uc81c\ud55c\ub418\ub294 \uacbd\uc6b0 \uc18d\uc131\uc744 \uc608\uce21\ud558\ub294 \uc815\uad50\ud55c \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\uace0 \ud1b5\uacc4\uc801 \ucd94\ub860\uc744 \ud1b5\ud574 \ud130\uce58\ud3ec\uc778\ud2b8 \uae30\uc5ec\ub3c4\ub97c \ucd94\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\uc790\ub3d9\ud654\ub41c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638:<\/strong>\u00a0\uba38\uc2e0 \ub7ec\ub2dd \uc2dc\uc2a4\ud15c\uc740 \ubbfc\uac10\ud55c \ub370\uc774\ud130\ub97c \uc2dd\ubcc4\ud558\uace0 \ubcf4\ud638\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uba70, \uc18d\uc131 \ucc98\ub9ac \uacfc\uc815\uc5d0\uc11c \uc801\uc808\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc870\uce58\ub97c \uc790\ub3d9\uc73c\ub85c \uc801\uc6a9\ud569\ub2c8\ub2e4.\n<strong>\uc2e0\ud638 \ucd5c\uc801\ud654:<\/strong>\u00a0ML \uc54c\uace0\ub9ac\uc998\uc740 \ucd5c\uc18c\ud55c\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc601\ud5a5\uc73c\ub85c \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \uc2e0\ud638\ub97c \ud30c\uc545\ud558\uc5ec \uce21\uc815 \ubc29\uc2dd\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\uc774\uc0c1 \uac10\uc9c0:<\/strong>\u00a0AI \uc2dc\uc2a4\ud15c\uc740 \uc18d\uc131 \ub370\uc774\ud130\uc5d0\uc11c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\ub098 \uce21\uc815 \ubd88\uc77c\uce58\ub97c \uc2dc\uc0ac\ud558\ub294 \ube44\uc815\uc0c1\uc801\uc778 \ud328\ud134\uc744 \uc2dd\ubcc4\ud558\uc5ec \ub370\uc774\ud130 \ud488\uc9c8 \ubc0f \uaddc\uc815 \uc900\uc218\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI \uc724\ub9ac \uc5f0\uad6c\uc6d0\uc778 \uc5d0\ubc00\ub9ac \uccb8 \ubc15\uc0ac\ub294 &quot;AI \uae30\ub2a5\uacfc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud504\ub808\uc784\uc6cc\ud06c\uc758 \uacb0\ud569\uc740 \uc18d\uc131 \ub370\uc774\ud130\uc758 \ubbf8\ub798\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud558\uba70, &quot;\uc774\ub7ec\ud55c \uae30\uc220\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\ucd95\ud558\ub294 \uc870\uc9c1\uc740 \ubcc0\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uce21\uc815 \uc5ed\ub7c9\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub367\ubd99\uc600\uc2b5\ub2c8\ub2e4.\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"159-159\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uac15\ud654\ub418\uace0 \uc18c\ube44\uc790\uc758 \uae30\ub300\uce58\uac00 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c, \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ud6a8\uacfc\uc801\uc778 \uce21\uc815\uacfc \uc724\ub9ac\uc801\uc778 \ub370\uc774\ud130 \ud65c\uc6a9 \ubc0f \uaddc\uc815 \uc900\uc218 \uac04\uc758 \uade0\ud615\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4. \ub3d9\uc758 \uae30\ubc18 \ud504\ub808\uc784\uc6cc\ud06c \ubc0f \ub370\uc774\ud130 \ucd5c\uc18c\ud654\ubd80\ud130 \uc9d1\uacc4 \uce21\uc815 \ubc0f \uace0\uae09 \ubaa8\ub378\ub9c1 \uae30\ubc95\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ud544\uc218\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc5ed\ub7c9\uc744 \uc720\uc9c0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec\uc758 \ub514\uc9c0\ud138 \ud658\uacbd\uc744 \ud5e4\uccd0\ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \uae30\uc5c5\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc7a5\uc560\ubb3c\uc774 \uc544\ub2cc, \ub354\uc6b1 \uc874\uc911\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud558\uba70 \uad81\uadf9\uc801\uc73c\ub85c \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub85c \uc778\uc2dd\ud558\ub294 \uae30\uc5c5\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\uc5d0 \uc81c\uc2dc\ub41c \uc9c0\uce68\uacfc \uc804\ub7b5\uc744 \ub530\ub974\uba74 \ub9c8\ucf00\ud305 \ub9ac\ub354\ub294 \ubcc0\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud658\uacbd\uc744 \uc790\uc2e0 \uc788\uac8c \ud5e4\uccd0\ub098\uac00\ub294 \ub3d9\uc2dc\uc5d0 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc5d0 \ud544\uc694\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc870\uc9c1\uc5d0\uc11c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud558\ub294 \ub370 \ub300\ud55c \ub354 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc5bb\uc73c\ub824\uba74, \uc624\ub298\ub0a0\uc758 \ubcf5\uc7a1\ud55c \uacfc\uc81c\ub97c \ud574\uacb0\ud558\ub294 \uaddc\uc815\uc744 \uc900\uc218\ud558\uace0 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uce21\uc815\uc744 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c Attrisight\uc758 \uc194\ub8e8\uc158\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.","protected":false},"excerpt":{"rendered":"<p>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uac15\ud654\ub418\uace0 \uc18c\ube44\uc790\uc758 \uae30\ub300\uce58\uac00 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\uba74\uc11c \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uce21\uc815\ud574\uc57c \ud558\ub294 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec\uc758 \uae30\uc5ec \ubd84\uc11d\uc774 \uc5b4\ub5bb\uac8c \uac15\ub825\ud55c \ub9c8\ucf00\ud305 \uce21\uc815\uacfc \uc724\ub9ac\uc801\uc778 \ub370\uc774\ud130 \ud65c\uc6a9 \ubc0f \uaddc\uc815 \uc900\uc218\uc758 \uade0\ud615\uc744 \uc774\ub8e8\ub294\uc9c0 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ub3d9\uc758 \uae30\ubc18 \ud504\ub808\uc784\uc6cc\ud06c, \ub370\uc774\ud130 \ucd5c\uc18c\ud654, \uc9d1\uacc4 \uce21\uc815 \ub4f1 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ubc18 \uae30\uc5ec \ubd84\uc11d \uad6c\ud604\uc744 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 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