{"id":331,"date":"2025-05-12T20:46:09","date_gmt":"2025-05-13T04:46:09","guid":{"rendered":"https:\/\/attrisight.com\/?p=331"},"modified":"2025-05-12T20:46:09","modified_gmt":"2025-05-13T04:46:09","slug":"%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/","title":{"rendered":"\uc774\ud574\uad00\uacc4\uc790 \ubc0f \uacbd\uc601\uc9c4\uc5d0\uac8c \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\ub97c \uc81c\uc2dc\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"\uc815\uad50\ud55c \uae30\uc5ec \ub370\uc774\ud130\ub294 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uac00 \uc774\ub97c \uc774\ud574\ud558\uace0 \ud65c\uc6a9\ud560 \ub54c\uc5d0\ub9cc \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 \ubcf5\uc7a1\ud55c \uae30\uc5ec \ubd84\uc11d \uc778\uc0ac\uc774\ud2b8\ub97c \uc870\uc9c1\uc758 \uc2e4\ud589\uc744 \ucd09\uc9c4\ud558\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \ud504\ub808\uc820\ud14c\uc774\uc158\uc73c\ub85c \uc804\ud658\ud558\ub294 \uac80\uc99d\ub41c \uc804\ub7b5\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uacbd\uc601\uc9c4\uc5d0\uac8c \uce5c\uc219\ud55c \uc2dc\uac01\ud654 \uc790\ub8cc\ub97c \uc81c\uc791\ud558\uace0, \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uacf5\uac10\uc744 \uc5bb\ub294 \uae30\uc5ec \ubd84\uc11d \ub0b4\ub7ec\ud2f0\ube0c\ub97c \uac1c\ubc1c\ud558\uace0, \ub9c8\ucf00\ud305 \uc9c0\ud45c\ub97c \ub118\uc5b4 \uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \uc2e4\uc6a9\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c, \uc2e4\uc81c \uc0ac\ub840, \uc804\ubb38\uac00 \uc870\uc5b8\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uc870\uc9c1 \uc804\uccb4\uc5d0 \uae30\uc5ec \ubd84\uc11d \uacb0\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc5ed\ub7c9\uc744 \uc2b5\ub4dd\ud558\uace0, \uae30\uc220\uc801 \ubd84\uc11d\uc744 \ub9c8\ucf00\ud305 \uc131\uacfc\uc640 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac1c\uc120\ud558\ub294 \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" 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href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Marketing_Leadership\" >\ub9c8\ucf00\ud305 \ub9ac\ub354\uc2ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Channel_and_Campaign_Managers\" >\ucc44\ub110 \ubc0f \ucea0\ud398\uc778 \uad00\ub9ac\uc790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Finance_and_Business_Analysts\" >\uc7ac\ubb34 \ubc0f \ube44\uc988\ub2c8\uc2a4 \ubd84\uc11d\uac00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Product_and_Sales_Teams\" >\uc81c\ud488 \ubc0f \uc601\uc5c5 \ud300<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Communication_Style_Preferences\" >\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc2a4\ud0c0\uc77c \uc120\ud638\ub3c4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Stakeholder_Research_Techniques\" >\uc774\ud574\uad00\uacc4\uc790 \uc5f0\uad6c \uae30\uc220<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Crafting_the_Narrative_From_Data_to_Story\" >\ub0b4\ub7ec\ud2f0\ube0c \uc81c\uc791: \ub370\uc774\ud130\uc5d0\uc11c \uc2a4\ud1a0\ub9ac\ub85c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Core_Elements_of_an_Effective_Attribution_Narrative\" >\ud6a8\uacfc\uc801\uc778 \uadc0\uc778 \ub0b4\ub7ec\ud2f0\ube0c\uc758 \ud575\uc2ec \uc694\uc18c<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#1_Business_Context_Framing\" >1. \ube44\uc988\ub2c8\uc2a4 \ucee8\ud14d\uc2a4\ud2b8 \ud504\ub808\uc774\ubc0d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#2_Clear_Attribution_Question\" >2. \uba85\ud655\ud55c \uadc0\uc18d \uc9c8\ubb38<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#3_Key_Findings_Summary\" >3. \uc8fc\uc694 \uacb0\uacfc \uc694\uc57d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#4_Business_Implications\" >4. \uc0ac\uc5c5\uc801 \uc758\ubbf8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#5_Clear_Recommendations\" >5. \uba85\ud655\ud55c \uad8c\uc7a5 \uc0ac\ud56d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Narrative_Frameworks_for_Attribution_Presentations\" >\uadc0\uc18d \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \uc704\ud55c \ub0b4\ub7ec\ud2f0\ube0c \ud504\ub808\uc784\uc6cc\ud06c<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#The_Challenge-Insight-Action_Framework\" >\ub3c4\uc804-\ud1b5\ucc30-\ud589\ub3d9 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#The_What-So_What-Now_What_Framework\" >What-So What-Now What \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#The_Situation-Complication-Resolution_Framework\" >\uc0c1\ud669-\ubb38\uc81c-\ud574\uacb0 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#The_Expectation-Reality-Insight_Framework\" >\uae30\ub300-\ud604\uc2e4-\ud1b5\ucc30 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Creating_a_Narrative_Arc\" >\ub0b4\ub7ec\ud2f0\ube0c \uc544\ud06c \ub9cc\ub4e4\uae30<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Visualization_Best_Practices_for_Attribution_Data\" >\uc18d\uc131 \ub370\uc774\ud130\ub97c \uc704\ud55c \uc2dc\uac01\ud654 \ubaa8\ubc94 \uc0ac\ub840<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Executive-Friendly_Visualization_Principles\" >\uc784\uc6d0 \uce5c\ud654\uc801 \uc2dc\uac01\ud654 \uc6d0\uce59<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#1_Simplify_Complex_Relationships\" >1. \ubcf5\uc7a1\ud55c \uad00\uacc4\ub97c \ub2e8\uc21c\ud654\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#2_Highlight_Actionable_Insights\" >2. \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825 \uac15\uc870<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#3_Ensure_Visual_Accessibility\" >3. \uc2dc\uac01\uc801 \uc811\uadfc\uc131 \ud655\ubcf4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#4_Focus_on_Comparison_and_Context\" >4. \ube44\uad50\uc640 \ub9e5\ub77d\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Key_Visualization_Types_for_Attribution_Data\" >\uc18d\uc131 \ub370\uc774\ud130\uc758 \uc8fc\uc694 \uc2dc\uac01\ud654 \uc720\ud615<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Dashboard_Design_for_Different_Stakeholders\" >\ub2e4\uc591\ud55c \uc774\ud574 \uad00\uacc4\uc790\ub97c \uc704\ud55c \ub300\uc2dc\ubcf4\ub4dc \ub514\uc790\uc778<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Executive_Dashboard_Elements\" >\uc784\uc6d0 \ub300\uc2dc\ubcf4\ub4dc \uc694\uc18c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Marketing_Leadership_Dashboard_Elements\" >\ub9c8\ucf00\ud305 \ub9ac\ub354\uc2ed \ub300\uc2dc\ubcf4\ub4dc \uc694\uc18c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Channel_Manager_Dashboard_Elements\" >\ucc44\ub110 \uad00\ub9ac\uc790 \ub300\uc2dc\ubcf4\ub4dc \uc694\uc18c<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Addressing_Common_Stakeholder_Questions_and_Concerns\" >\uc77c\ubc18\uc801\uc778 \uc774\ud574 \uad00\uacc4\uc790 \uc9c8\ubb38 \ubc0f \uc6b0\ub824 \uc0ac\ud56d \ud574\uacb0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Technical_Credibility_Questions\" >\uae30\uc220\uc801 \uc2e0\ub8b0\uc131 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#%E2%80%9CHow_accurate_is_this_attribution_data%E2%80%9D\" >&quot;\uc774 \uadc0\uc18d \ub370\uc774\ud130\ub294 \uc5bc\ub9c8\ub098 \uc815\ud655\ud569\ub2c8\uae4c?&quot;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#%E2%80%9CHow_does_this_attribution_model_handle_online-to-offline_conversion%E2%80%9D\" >&quot;\uc774 \uc18d\uc131 \ubaa8\ub378\uc740 \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778\uc73c\ub85c\uc758 \uc804\ud658\uc744 \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ud558\ub098\uc694?&quot;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#%E2%80%9CHow_has_iOS_privacy_changes_affected_this_attribution_data%E2%80%9D\" >&quot;iOS \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc774 \uc774\ub7ec\ud55c \uc18d\uc131 \ub370\uc774\ud130\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub098\uc694?&quot;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#%E2%80%9CWhy_do_these_results_differ_from_what_the_platform_is_reporting%E2%80%9D\" >&quot;\uc774 \uacb0\uacfc\uac00 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubcf4\uace0\ud558\ub294 \ub0b4\uc6a9\uacfc \ub2e4\ub978 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?&quot;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Business_Impact_Questions\" >\ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#%E2%80%9CWhat_specific_actions_should_we_take_based_on_this_data%E2%80%9D\" >&quot;\uc774 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5a4 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud560\uae4c\uc694?&quot;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#%E2%80%9CHow_will_these_attribution_insights_improve_our_bottom_line%E2%80%9D\" >&quot;\uc774\ub7ec\ud55c \uadc0\uc18d \ud1b5\ucc30\ub825\uc774 \uc5b4\ub5bb\uac8c \ud68c\uc0ac\uc758 \ucd5c\uc885 \uc774\uc775\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc744\uae4c\uc694?&quot;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#%E2%80%9CHow_does_this_attribution_compare_with_our_competitors%E2%80%9D\" >&quot;\uc774 \uc18d\uc131\uc740 \uacbd\uc7c1\uc0ac\uc640 \ube44\uad50\ud558\uba74 \uc5b4\ub5bb\uc2b5\ub2c8\uae4c?&quot;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#%E2%80%9CWhat_resources_are_required_to_implement_these_attribution_recommendations%E2%80%9D\" >&quot;\uc774\ub7ec\ud55c \uadc0\uc18d \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uad6c\ud604\ud558\ub294 \ub370 \uc5b4\ub5a4 \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\uae4c?&quot;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Strategic_Value_Questions\" >\uc804\ub7b5\uc801 \uac00\uce58 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#%E2%80%9CHow_does_this_attribution_approach_align_with_our_business_strategy%E2%80%9D\" >&quot;\uc774\ub7ec\ud55c \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc774 \uc6b0\ub9ac \uc0ac\uc5c5 \uc804\ub7b5\uacfc \uc5b4\ub5bb\uac8c \uc77c\uce58\ud569\ub2c8\uae4c?&quot;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#%E2%80%9CHow_should_attribution_influence_our_overall_marketing_strategy%E2%80%9D\" >&quot;\uadc0\uc18d\uc740 \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uccd0\uc57c \ud560\uae4c\uc694?&quot;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Presentation_Formats_and_Delivery_Strategies\" >\ud504\ub808\uc820\ud14c\uc774\uc158 \ud615\uc2dd \ubc0f \uc804\ub2ec \uc804\ub7b5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Meeting_Formats_for_Different_Objectives\" >\ub2e4\uc591\ud55c \ubaa9\ud45c\uc5d0 \ub530\ub978 \ud68c\uc758 \ud615\uc2dd<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Strategic_Decision_Meetings\" >\uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815 \ud68c\uc758<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Tactical_Optimization_Reviews\" >\uc804\uc220 \ucd5c\uc801\ud654 \ub9ac\ubdf0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Attribution_Education_Sessions\" >\uadc0\uc18d \uad50\uc721 \uc138\uc158<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Executive_Updates\" >\uc784\uc6d0 \uc5c5\ub370\uc774\ud2b8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Presentation_Materials_for_Attribution_Insights\" >Attribution Insights \ud504\ub808\uc820\ud14c\uc774\uc158 \uc790\ub8cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Effective_Delivery_Techniques\" >\ud6a8\uacfc\uc801\uc778 \uc804\ub2ec \uae30\uc220<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Start_With_Business_Context_Not_Methodology\" >\ubc29\ubc95\ub860\uc774 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4 \ub9e5\ub77d\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Use_Concrete_Examples_and_Stories\" >\uad6c\uccb4\uc801\uc778 \uc608\uc640 \uc2a4\ud1a0\ub9ac\ub97c \uc0ac\uc6a9\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Layer_Information_Progressively\" >\uc815\ubcf4\ub97c \uc810\uc9c4\uc801\uc73c\ub85c \ub808\uc774\uc5b4\ub9c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Actively_Address_Skepticism\" >\ud68c\uc758\ub860\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ub300\ucc98\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Connect_to_Previous_Decisions\" >\uc774\uc804 \uacb0\uc815\uc5d0 \uc5f0\uacb0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Customize_Delivery_to_Audience_Preferences\" >\uccad\uc911 \uc120\ud638\ub3c4\uc5d0 \ub9de\ucdb0 \uc804\ub2ec \ubc29\uc2dd \ub9de\ucda4 \uc124\uc815<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#From_Presentation_to_Action_Driving_Decisions_with_Attribution\" >\ud504\ub808\uc820\ud14c\uc774\uc158\uc5d0\uc11c \uc2e4\ud589\uae4c\uc9c0: \uadc0\uc18d\uc744 \ud1b5\ud55c \uc758\uc0ac \uacb0\uc815 \ucd94\uc9c4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Decision_Frameworks_for_Attribution_Insights\" >\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc704\ud55c \uc758\uc0ac \uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Budget_Allocation_Framework\" >\uc608\uc0b0 \ubc30\ubd84 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Campaign_Optimization_Framework\" >\ucea0\ud398\uc778 \ucd5c\uc801\ud654 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Strategic_Initiative_Framework\" >\uc804\ub7b5\uc801 \uc774\ub2c8\uc154\ud2f0\ube0c \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Building_Ongoing_Attribution_Communication_Processes\" >\uc9c0\uc18d\uc801\uc778 \uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Regular_Attribution_Review_Cadence\" >\uc815\uae30\uc801\uc778 \uadc0\uc18d \uac80\ud1a0 \uc8fc\uae30<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Integrated_Decision_Processes\" >\ud1b5\ud569 \uc758\uc0ac \uacb0\uc815 \ud504\ub85c\uc138\uc2a4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Continuous_Education\" >\uc9c0\uc18d\uc801\uc778 \uad50\uc721<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Attribution_Maturity_Development\" >\uadc0\uc778 \uc131\uc219\ub3c4 \uac1c\ubc1c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Technology_Support_for_Attribution_Communication\" >\uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc704\ud55c \uae30\uc220 \uc9c0\uc6d0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Interactive_Dashboard_Platforms\" >\ub300\ud654\ud615 \ub300\uc2dc\ubcf4\ub4dc \ud50c\ub7ab\ud3fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Automated_Reporting_Solutions\" >\uc790\ub3d9 \ubcf4\uace0 \uc194\ub8e8\uc158<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Collaborative_Decision_Platforms\" >\ud611\ub825\uc801 \uc758\uc0ac \uacb0\uc815 \ud50c\ub7ab\ud3fc<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Case_Studies_Successful_Attribution_Presentations\" >\uc0ac\ub840 \uc5f0\uad6c: \uc131\uacf5\uc801\uc778 \uadc0\uc18d \ud504\ub808\uc820\ud14c\uc774\uc158<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Retail_Brand_Transforms_Executive_Understanding\" >\ub9ac\ud14c\uc77c \ube0c\ub79c\ub4dc, \uacbd\uc601\uc9c4\uc758 \uc774\ud574\ub97c \ubcc0\ud654\uc2dc\ud0a4\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#B2B_Technology_Company_Aligns_Cross-Functional_Teams\" >B2B \uae30\uc220 \ud68c\uc0ac, \uad50\ucc28 \uae30\ub2a5 \ud300 \uad6c\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Financial_Services_Firm_Revolutionizes_Budget_Process\" >\uae08\uc735 \uc11c\ube44\uc2a4 \ud68c\uc0ac, \uc608\uc0b0 \ud504\ub85c\uc138\uc2a4 \ud601\uc2e0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Expert_Perspectives_Attribution_Communication_Best_Practices\" >\uc804\ubb38\uac00 \uad00\uc810: \uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubaa8\ubc94 \uc0ac\ub840<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Focus_on_Business_Outcomes_Not_Attribution_Details\" >\uadc0\uc18d \uc138\ubd80 \uc0ac\ud56d\uc774 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Tailor_Communication_to_Decision_Timelines\" >\uc758\uc0ac \uacb0\uc815 \uc77c\uc815\uc5d0 \ub9de\ucdb0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc870\uc815<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Build_Progressive_Understanding\" >\uc810\uc9c4\uc801\uc778 \uc774\ud574 \uad6c\ucd95<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Demonstrate_Incremental_Progress\" >\uc810\uc9c4\uc801\uc778 \uc9c4\ud589 \uc0c1\ud669\uc744 \ubcf4\uc5ec\uc8fc\uc138\uc694<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-87\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#How_do_I_present_attribution_data_when_different_stakeholders_prefer_conflicting_models\" >\ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uac00 \uc0c1\ucda9\ub418\ub294 \ubaa8\ub378\uc744 \uc120\ud638\ud558\ub294 \uacbd\uc6b0, \uc5b4\ub5bb\uac8c \uadc0\uc18d \ub370\uc774\ud130\ub97c \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-88\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#How_technical_should_attribution_presentations_be_for_different_audiences\" >\ub2e4\uc591\ud55c \ub300\uc0c1 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uadc0\uc18d \ud504\ub808\uc820\ud14c\uc774\uc158\uc740 \uc5bc\ub9c8\ub098 \uae30\uc220\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-89\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#How_do_I_handle_attribution_insights_that_challenge_existing_beliefs_or_strategies\" >\uae30\uc874\uc758 \uc2e0\ub150\uc774\ub098 \uc804\ub7b5\uc5d0 \ub3c4\uc804\ud558\ub294 \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ud574\uc57c \ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-90\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#What_metrics_should_I_focus_on_in_attribution_presentations_to_executives\" >\uc784\uc6d0\uc9c4\uc744 \ub300\uc0c1\uc73c\ub85c \uc18d\uc131\uc5d0 \ub300\ud55c \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \ud560 \ub54c \uc5b4\ub5a4 \uc9c0\ud45c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-91\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#How_frequently_should_attribution_insights_be_presented_to_different_stakeholders\" >\ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\uae4c?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-92\" href=\"https:\/\/attrisight.com\/ko\/%ed%98%84%ec%9e%ac-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9d%b4%ed%95%b4-%ea%b4%80%ea%b3%84%ec%9e%90-%ec%9e%84%ec%9b%90%ec%9d%b4-%ec%96%b4%eb%96%bb%ea%b2%8c\/#Conclusion\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uace0\uae09 \uae30\uc5ec \ubaa8\ub378\uc744 \uad6c\ud604\ud558\uace0, \ud3ec\uad04\uc801\uc778 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0, \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\uac00 \uc758\uc0ac \uacb0\uc815\uacfc \uc2e4\ud589\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294\ub2e4\uba74, \uae30\uc5ec \ubd84\uc11d \ub178\ub825\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\uc9c0 \ubabb\ud560 \uac83\uc785\ub2c8\ub2e4. \ud55c \uc120\ub3c4\uc801\uc778 \uae30\uc220 \uae30\uc5c5\uc758 CMO\uc778 \uc81c\ub2c8\ud37c \ub370\uc774\ube44\uc2a4\ub294 &quot;\uc138\uc0c1\uc5d0\uc11c \uac00\uc7a5 \uc815\uad50\ud55c \uae30\uc5ec \uc2dc\uc2a4\ud15c\uc774\ub77c\ub3c4 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \uacb0\uacfc\ub97c \uc774\ud574\ud558\uace0, \uc2e0\ub8b0\ud558\uace0, \uc2e4\ud589\ud558\uc9c0 \ubabb\ud55c\ub2e4\uba74 \ubb34\uc6a9\uc9c0\ubb3c\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uae30\uc5c5\ub4e4\uc774 \uae30\uc5ec \ubd84\uc11d \uae30\uc220\uc5d0 \uc218\uc2ed\uc5b5 \uc6d0\uc744 \ud22c\uc790\ud588\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ub370\uc774\ud130\uac00 \uc124\ub4dd\ub825 \uc788\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \uc81c\uc2dc\ub418\uc9c0 \uc54a\uc544 \uacbd\uc601\uc9c4\uc774 \uc9c1\uac10\uc5d0 \uc758\uc874\ud558\uc5ec \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uac83\uc744 \ubcf4\uc558\uc2b5\ub2c8\ub2e4.&quot; \uc774\ub7ec\ud55c \uc5b4\ub824\uc6c0\uc740 \ub9cc\uc5f0\ud569\ub2c8\ub2e4. \ucd5c\uadfc \uac00\ud2b8\ub108 \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ub9c8\ucf00\ud305 \ub9ac\ub354\uc758 82%\uac00 \uc5b4\ub5a4 \ud615\ud0dc\ub85c\ub4e0 \uae30\uc5ec \ubd84\uc11d\uc744 \uad6c\ud604\ud588\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\uac00 \uc608\uc0b0 \uacb0\uc815\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \ub2f5\ud55c \uc0ac\ub78c\uc740 26%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uaca9\ucc28\ub294 \uc8fc\ub85c \uae30\uc5ec \ubd84\uc11d \ubc29\ubc95\ub860\uc774\ub098 \uae30\uc220\uc5d0 \uc788\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uacb0\uacfc\uc758 \uc804\ub2ec \ubc0f \uc81c\uc2dc \ubc29\uc2dd\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc\uc758 \ub9c8\ucf00\ud305 \ubd84\uc11d \uc774\uc0ac\uc778 \ub9c8\uc774\ud074 \uccb8\uc740 &quot;\ub9c8\ucf00\ud305 \uae30\uc5ec \ub370\uc774\ud130\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \ud6a8\uacfc\uc801\uc778 \uc18c\ud1b5\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4. &quot;\ubcf5\uc7a1\ud558\uace0, \uc885\uc885 \uc9c1\uad00\uc5d0 \uc5b4\uae0b\ub098\uba70, \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc778\uc9c0\uc5d0 \ub300\ud55c \uc624\ub79c \uac00\uc815\uc5d0 \uc790\uc8fc \uc758\ubb38\uc744 \uc81c\uae30\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc81c\uc2dc\ud558\ub824\uba74 \ub370\uc774\ud130 \uc790\uccb4\ub9cc\ud07c\uc774\ub098 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc2ec\ub9ac\uc5d0\ub3c4 \ub9ce\uc740 \uad00\uc2ec\uc744 \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4.&quot; \uc704\ud5d8 \ubd80\ub2f4\uc774 \ud07d\ub2c8\ub2e4. \uadc0\uc778 \uc778\uc0ac\uc774\ud2b8\uac00 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \ubabb\ud558\uba74 \ub9c8\ucf00\ud305 \uc870\uc9c1\uc740 \uacc4\uc18d\ud574\uc11c \uc790\uc6d0\uc744 \uc798\ubabb \ubc30\ubd84\ud558\uace0, \ucd5c\uc801\ud654 \uae30\ud68c\ub97c \ub193\uce58\uace0, \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \uc9c4\uc815\ud55c \uac00\uce58\ub97c \uc785\uc99d\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c, \uadc0\uc778 \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uba74 \ub9c8\ucf00\ud305\uc758 \uc804\ub7b5\uc801 \uc5ed\ud560\uc744 \ud601\uc2e0\ud558\uace0, \uc0c1\ub2f9\ud55c \uc131\uacfc \ud5a5\uc0c1\uc744 \uac00\uc838\uc624\uba70, \uacbd\uc601\uc9c4\uacfc\uc758 \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc774\ud574\uad00\uacc4\uc790\uc640 \uacbd\uc601\uc9c4\uc5d0\uac8c \uadc0\uc778 \ub370\uc774\ud130\ub97c \uc81c\uc2dc\ud558\uc5ec \uc774\ud574\uc640 \uc2e4\ud589\uc744 \ucd09\uc9c4\ud558\ub294 \uac80\uc99d\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uadc0\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc758\uc0ac \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac1c\uc120\ud558\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \uc2a4\ud1a0\ub9ac\ub85c \uc804\ud658\ud558\ub294 \uc2dc\uac01\uc801 \ud45c\ud604, \ub0b4\ub7ec\ud2f0\ube0c \uac1c\ubc1c \ubc0f \uacbd\uc601\uc9c4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc704\ud55c \uad6c\uccb4\uc801\uc778 \uae30\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uadc0\uc778 \ubcf4\uace0 \uae30\ub2a5\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0\uc790 \ud558\ub294 \uc870\uc9c1\uc744 \uc704\ud574,\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc804\ub2ec\ud558\uae30 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \uc784\uc6d0 \uce5c\ud654\uc801\uc778 \ub300\uc2dc\ubcf4\ub4dc\uc640 \uc2dc\uac01\ud654 \ub3c4\uad6c\uac00 \ud3ec\ud568\ub41c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h2 id=\"understanding-your-stakeholder-audience\" tabindex=\"-1\" data-source-line=\"23-23\"><span class=\"ez-toc-section\" id=\"Understanding_Your_Stakeholder_Audience\"><\/span>\uc774\ud574 \uad00\uacc4\uc790 \ub300\uc0c1 \uc774\ud574<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud6a8\uacfc\uc801\uc778 \ud504\ub808\uc820\ud14c\uc774\uc158\uc740 \uc774\ud574\uad00\uacc4\uc790\uc758 \uad6c\uccb4\uc801\uc778 \uad00\uc810, \uc694\uad6c \uc0ac\ud56d, \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc120\ud638\ub3c4\ub97c \uc774\ud574\ud558\ub294 \uac83\uc73c\ub85c \uc2dc\uc791\ub429\ub2c8\ub2e4.\n<h3 id=\"key-stakeholder-types-and-their-priorities\" tabindex=\"-1\" data-source-line=\"27-27\"><span class=\"ez-toc-section\" id=\"Key_Stakeholder_Types_and_Their_Priorities\"><\/span>\uc8fc\uc694 \uc774\ud574 \uad00\uacc4\uc790 \uc720\ud615 \ubc0f \uc6b0\uc120\uc21c\uc704<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \ub370\uc774\ud130\uc640 \uad00\ub828\ud558\uc5ec \uc774\ud574 \uad00\uacc4\uc790\ub9c8\ub2e4 \uc6b0\ub824 \uc0ac\ud56d\uacfc \uc6b0\uc120\uc21c\uc704\uac00 \ub2e4\ub985\ub2c8\ub2e4.\n<h4 id=\"c-suite-executives\" tabindex=\"-1\" data-source-line=\"31-31\"><span class=\"ez-toc-section\" id=\"C-Suite_Executives\"><\/span>C-Suite \uc784\uc6d0\uc9c4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uace0\uc704 \ub9ac\ub354\ub4e4\uc740 \ub2e4\uc74c\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.\n<ul data-source-line=\"34-39\">\n<li data-source-line=\"34-34\">\uc804\ub7b5\uc801 \uc601\ud5a5\uacfc \uc0ac\uc5c5 \uc131\uacfc<\/li>\n<li data-source-line=\"35-35\">\ub9c8\ucf00\ud305 \ud22c\uc790 \uc218\uc775\ub960<\/li>\n<li data-source-line=\"36-36\">\uacbd\uc7c1\uc801 \uc704\uce58\uc640 \uc2dc\uc7a5 \uc810\uc720\uc728<\/li>\n<li data-source-line=\"37-37\">\uc131\uc7a5 \uada4\uc801 \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/li>\n<li data-source-line=\"38-39\">\ub354 \uad11\ubc94\uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640\uc758 \uc5f0\uacb0<\/li>\n<\/ul>\n\uc784\uc6d0\uc9c4\uc5d0\uac8c \ud504\ub808\uc820\ud14c\uc774\uc158\ud560 \ub54c \uae30\uc220\uc801 \uc138\ubd80 \uc0ac\ud56d\uc774\ub098 \uc804\uc220\uc801 \uc9c0\ud45c\ubcf4\ub2e4\ub294 \uc804\ubc18\uc801\uc778 \ud1b5\ucc30\ub825, \uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5, \uc804\ub7b5\uc801 \uc758\ubbf8\ub97c \uac15\uc870\ud558\uc138\uc694.\n<h4 id=\"marketing-leadership\" tabindex=\"-1\" data-source-line=\"42-42\"><span class=\"ez-toc-section\" id=\"Marketing_Leadership\"><\/span>\ub9c8\ucf00\ud305 \ub9ac\ub354\uc2ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\nCMO\uc640 \ub9c8\ucf00\ud305 \ub514\ub809\ud130\ub294 \ub2e4\uc74c\uc744 \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"45-50\">\n<li data-source-line=\"45-45\">\ucc44\ub110 \uc131\ub2a5 \ubc0f \ud6a8\uc728\uc131<\/li>\n<li data-source-line=\"46-46\">\ucea0\ud398\uc778 \ud6a8\uacfc<\/li>\n<li data-source-line=\"47-47\">\uc608\uc0b0 \ubc30\ubd84 \uacb0\uc815<\/li>\n<li data-source-line=\"48-48\">\ub9c8\ucf00\ud305\ud300 \uc131\uacfc<\/li>\n<li data-source-line=\"49-50\">\uace0\uac1d \ud655\ubcf4 \ubc0f \uc131\uc7a5 \uc9c0\ud45c<\/li>\n<\/ul>\n\ub9c8\ucf00\ud305 \ub9ac\ub354\ub294 C\uae09 \uc784\uc6d0\ubcf4\ub2e4 \ub354 \uc138\ubd80\uc801\uc778 \uc815\ubcf4\uac00 \ud544\uc694\ud558\uc9c0\ub9cc, \uae30\uc220\uc801 \uc18d\uc131 \uc138\ubd80 \uc815\ubcf4\ubcf4\ub2e4\ub294 \ub9c8\ucf00\ud305 \ubaa9\ud45c \uce21\uba74\uc5d0\uc11c\uc758 \ud1b5\ucc30\ub825\uc774 \uc5ec\uc804\ud788 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"channel-and-campaign-managers\" tabindex=\"-1\" data-source-line=\"53-53\"><span class=\"ez-toc-section\" id=\"Channel_and_Campaign_Managers\"><\/span>\ucc44\ub110 \ubc0f \ucea0\ud398\uc778 \uad00\ub9ac\uc790<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc804\uc220\uc801 \ub9c8\ucf00\ud305 \uad00\ub9ac\uc790\ub294 \ub2e4\uc74c\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.\n<ul data-source-line=\"56-61\">\n<li data-source-line=\"56-56\">\ud2b9\uc815 \ucc44\ub110 \ub610\ub294 \ucea0\ud398\uc778 \uc131\uacfc<\/li>\n<li data-source-line=\"57-57\">\ucd5c\uc801\ud654 \uae30\ud68c<\/li>\n<li data-source-line=\"58-58\">\uc804\uc220\uc801 \uad8c\uc7a5 \uc0ac\ud56d<\/li>\n<li data-source-line=\"59-59\">\uc131\uacfc \ucd94\uc138<\/li>\n<li data-source-line=\"60-61\">\uacbd\uc7c1 \ubca4\uce58\ub9c8\ud06c<\/li>\n<\/ul>\n\uc774 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c\ub294 \ucc45\uc784 \uc601\uc5ed\uacfc \uad00\ub828\ub41c \uad6c\uccb4\uc801\uc774\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \ub354\uc6b1 \uc790\uc138\ud55c \uc18d\uc131 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"finance-and-business-analysts\" tabindex=\"-1\" data-source-line=\"64-64\"><span class=\"ez-toc-section\" id=\"Finance_and_Business_Analysts\"><\/span>\uc7ac\ubb34 \ubc0f \ube44\uc988\ub2c8\uc2a4 \ubd84\uc11d\uac00<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc7ac\ubb34 \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uc740 \ub2e4\uc74c\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"67-72\">\n<li data-source-line=\"67-67\">ROI \uac80\uc99d<\/li>\n<li data-source-line=\"68-68\">\ube44\uc6a9 \ud6a8\uc728\uc131 \uc9c0\ud45c<\/li>\n<li data-source-line=\"69-69\">\uc218\uc775 \uadc0\uc18d<\/li>\n<li data-source-line=\"70-70\">\uc608\uce21 \uc815\ud655\ub3c4<\/li>\n<li data-source-line=\"71-72\">\uc608\uc0b0 \uc815\ub2f9\uc131<\/li>\n<\/ul>\n\uc7ac\ubb34\ud300\uc5d0 \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \ud560 \ub54c\ub294 \uc815\ub7c9\ud654 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5, \ubc29\ubc95\ub860\uc801 \uc5c4\uaca9\uc131, \ub9c8\ucf00\ud305 \ud22c\uc790\uc640 \uc7ac\ubb34\uc801 \uacb0\uacfc \uac04\uc758 \uba85\ud655\ud55c \uc5f0\uacb0\uc5d0 \uc911\uc810\uc744 \ub450\uc138\uc694.\n<h4 id=\"product-and-sales-teams\" tabindex=\"-1\" data-source-line=\"75-75\"><span class=\"ez-toc-section\" id=\"Product_and_Sales_Teams\"><\/span>\uc81c\ud488 \ubc0f \uc601\uc5c5 \ud300<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc778\uc811\ud55c \uae30\ub2a5\uc801 \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uc740 \ub2e4\uc74c \uc0ac\ud56d\uc5d0 \uad00\uc2ec\uc744 \uac16\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"78-83\">\n<li data-source-line=\"78-78\">\ub9c8\ucf00\ud305\uc774 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uae30\uc5ec\ud558\ub294 \ubc29\uc2dd<\/li>\n<li data-source-line=\"79-79\">\uadc0\uc18d \ub370\uc774\ud130\ub97c \ud1b5\ud55c \uace0\uac1d \ud1b5\ucc30\ub825<\/li>\n<li data-source-line=\"80-80\">\uc815\ub82c \uae30\ud68c<\/li>\n<li data-source-line=\"81-81\">\uacf5\uc720 \uc131\uacf5 \uc9c0\ud45c<\/li>\n<li data-source-line=\"82-83\">\ud611\ub825\uc801 \ucd5c\uc801\ud654<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uc774\ud574 \uad00\uacc4\uc790\uc758 \uacbd\uc6b0, \uadc0\uc18d \ud1b5\ucc30\ub825\uc774 \uae30\ub2a5 \uac04 \ud611\uc5c5\uacfc \uacf5\uc720\ub41c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \uc5b4\ub5bb\uac8c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.\n<h3 id=\"communication-style-preferences\" tabindex=\"-1\" data-source-line=\"86-86\"><span class=\"ez-toc-section\" id=\"Communication_Style_Preferences\"><\/span>\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc2a4\ud0c0\uc77c \uc120\ud638\ub3c4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucf58\ud150\uce20 \uc6b0\uc120\uc21c\uc704 \uc678\uc5d0\ub3c4 \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uac00 \uc815\ubcf4\ub97c \ubc1b\ub294 \ubc29\uc2dd\uc744 \uace0\ub824\ud558\uc138\uc694.\n<table data-source-line=\"100-106\">\n<thead data-source-line=\"100-100\">\n<tr data-source-line=\"100-100\">\n<th>\uc774\ud574 \uad00\uacc4\uc790 \uc720\ud615<\/th>\n<th>\ub370\uc774\ud130 \uc138\ubd80 \uc218\uc900<\/th>\n<th>\uc2dc\uac01\ud654 \uae30\ubcf8 \uc124\uc815<\/th>\n<th>\ub0b4\ub7ec\ud2f0\ube0c \uc2a4\ud0c0\uc77c<\/th>\n<th>\ud68c\uc758 \ud615\uc2dd<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"102-106\">\n<tr data-source-line=\"102-102\">\n<td>C-Suite \uc784\uc6d0\uc9c4<\/td>\n<td>\uc0c1\uc704 \uc218\uc900 \uc694\uc57d<\/td>\n<td>\uac04\ub2e8\ud558\uace0 \uc784\ud329\ud2b8 \uc911\uc2ec\uc758 \ube44\uc8fc\uc5bc<\/td>\n<td>\uc804\ub7b5\uc801 \uc11c\uc0ac<\/td>\n<td>\uac04\ub7b5\ud558\uace0 \uc9d1\uc911\uc801\uc778 \ud504\ub808\uc820\ud14c\uc774\uc158<\/td>\n<\/tr>\n<tr data-source-line=\"103-103\">\n<td>\ub9c8\ucf00\ud305 \ub9ac\ub354\uc2ed<\/td>\n<td>\uade0\ud615 \uc7a1\ud78c \uac1c\uc694<\/td>\n<td>\uc131\uacfc \uc911\uc2ec \ub300\uc2dc\ubcf4\ub4dc<\/td>\n<td>\uc2e4\ud589 \uac00\ub2a5\ud55c \ub0b4\ub7ec\ud2f0\ube0c<\/td>\n<td>\ub300\ud654\ud615 \ud1a0\ub860<\/td>\n<\/tr>\n<tr data-source-line=\"104-104\">\n<td>\ucc44\ub110\/\ucea0\ud398\uc778 \uad00\ub9ac\uc790<\/td>\n<td>\uc790\uc138\ud55c \uba54\ud2b8\ub9ad<\/td>\n<td>\ucd94\uc138 \ubc0f \ube44\uad50 \ube44\uc8fc\uc5bc<\/td>\n<td>\uc804\uc220\uc801 \uc11c\uc0ac<\/td>\n<td>\uc791\uc5c5 \uc138\uc158<\/td>\n<\/tr>\n<tr data-source-line=\"105-105\">\n<td>\uc7ac\ubb34\/\ube44\uc988\ub2c8\uc2a4 \ubd84\uc11d\uac00<\/td>\n<td>\uc885\ud569\uc801\uc778 \ub370\uc774\ud130<\/td>\n<td>\uc790\uc138\ud558\uace0 \ubc29\ubc95\ub860\uc774 \ud22c\uba85\ud55c \uc2dc\uac01\uc801 \uc790\ub8cc<\/td>\n<td>\ubd84\uc11d\uc801 \uc11c\uc220<\/td>\n<td>\ub370\uc774\ud130 \uc911\uc2ec \ub9ac\ubdf0<\/td>\n<\/tr>\n<tr data-source-line=\"106-106\">\n<td>\uc81c\ud488\/\uc601\uc5c5\ud300<\/td>\n<td>\uad00\ub828 \ud558\uc774\ub77c\uc774\ud2b8<\/td>\n<td>\uace0\uac1d \uc911\uc2ec\uc758 \ube44\uc8fc\uc5bc<\/td>\n<td>\ud611\ub825\uc801 \uc11c\uc0ac<\/td>\n<td>\ud300 \uac04 \uc6cc\ud06c\uc20d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"stakeholder-research-techniques\" tabindex=\"-1\" data-source-line=\"108-108\"><span class=\"ez-toc-section\" id=\"Stakeholder_Research_Techniques\"><\/span>\uc774\ud574\uad00\uacc4\uc790 \uc5f0\uad6c \uae30\uc220<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\ud558\uc758 \ud504\ub808\uc820\ud14c\uc774\uc158\uc774 \ud2b9\uc815 \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub3c4\ub85d \ud558\ub824\uba74 \ud0c0\uac9f\ud615 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc138\uc694.\n<ol data-source-line=\"112-135\">\n<li data-source-line=\"112-117\">\n<strong>\uc774\ud574 \uad00\uacc4\uc790 \uc778\ud130\ubdf0<\/strong>\n<ul data-source-line=\"113-117\">\n<li data-source-line=\"113-113\">\uc8fc\uc694 \uc774\ud574 \uad00\uacc4\uc790\uc640 \uc77c\ub300\uc77c \ub300\ud654\ub97c \uc9c4\ud589\ud558\uc138\uc694<\/li>\n<li data-source-line=\"114-114\">\uc815\ubcf4 \uc694\uad6c \uc0ac\ud56d\uacfc \uacb0\uc815 \uae30\uc900\uc5d0 \ub300\ud574 \ubb38\uc758\ud558\uc138\uc694<\/li>\n<li data-source-line=\"115-115\">\uc120\ud638\ud558\ub294 \ud615\uc2dd\uacfc \uc138\ubd80 \uc218\uc900\uc744 \uc774\ud574\ud558\uc138\uc694<\/li>\n<li data-source-line=\"116-117\">\uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc6b0\ub824 \uc0ac\ud56d \uc2dd\ubcc4<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"118-123\">\n<strong>\uc758\uc0ac\uacb0\uc815 \ud504\ub85c\uc138\uc2a4 \ub9e4\ud551<\/strong>\n<ul data-source-line=\"119-123\">\n<li data-source-line=\"119-119\">\ud604\uc7ac \ub9c8\ucf00\ud305 \uacb0\uc815\uc774 \uc5b4\ub5bb\uac8c \uc774\ub8e8\uc5b4\uc9c0\ub294\uc9c0 \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"120-120\">\uc8fc\uc694 \uc758\uc0ac \uacb0\uc815 \uc9c0\uc810\uacfc \uc601\ud5a5\ub825 \uc788\ub294 \uc778\ubb3c\uc744 \ud30c\uc545\ud558\uc138\uc694<\/li>\n<li data-source-line=\"121-121\">\ud604\uc7ac \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \uc2e0\ub8b0\ub418\uace0 \uc0ac\uc6a9\ub418\ub294\uc9c0 \ud30c\uc545\ud558\uc138\uc694<\/li>\n<li data-source-line=\"122-123\">\ud2b9\uc815 \uacb0\uc815\uc5d0 \ub300\ud55c \uc18d\uc131 \ud1b5\ucc30\ub825 \ub9e4\ud551<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"124-129\">\n<strong>\uc774\uc804 \ud504\ub808\uc820\ud14c\uc774\uc158 \uac80\ud1a0<\/strong>\n<ul data-source-line=\"125-129\">\n<li data-source-line=\"125-125\">\uc5b4\ub5a4 \uacfc\uac70 \ud504\ub808\uc820\ud14c\uc774\uc158\uc774 \ud589\ub3d9\uc744 \uc720\ub3c4\ud588\ub294\uc9c0 \ubd84\uc11d\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"126-126\">\ud6a8\uacfc\uc801\uc778 \ud615\uc2dd\uacfc \uc811\uadfc \ubc29\uc2dd \uc2dd\ubcc4<\/li>\n<li data-source-line=\"127-127\">\uc81c\uae30\ub41c \uc9c8\ubb38\uacfc \uc6b0\ub824 \uc0ac\ud56d\uc744 \uae30\ub85d\ud558\uc138\uc694<\/li>\n<li data-source-line=\"128-129\">\uc774\ud574 \uad00\uacc4\uc790 \ucc38\uc5ec \ud328\ud134 \uc778\uc2dd<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"130-135\">\n<strong>\ud68c\uc758 \uad00\ucc30<\/strong>\n<ul data-source-line=\"131-135\">\n<li data-source-line=\"131-131\">\uc758\uc0ac\uacb0\uc815 \ud68c\uc758\uc5d0 \ucc38\uc11d\ud558\ub2e4<\/li>\n<li data-source-line=\"132-132\">\ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \ub17c\uc758\ub418\uace0 \ub3c4\uc804\ub418\ub294\uc9c0 \uad00\ucc30\ud558\uc138\uc694<\/li>\n<li data-source-line=\"133-133\">\uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uc5b8\uc5b4\uc640 \uc6a9\uc5b4\ub97c \uc8fc\ubaa9\ud558\uc138\uc694<\/li>\n<li data-source-line=\"134-135\">\ud604\uc7ac \ubcf4\uace0\uc758 \uc815\ubcf4 \uaca9\ucc28\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ud574\uad00\uacc4\uc790\uc758 \uad6c\uccb4\uc801\uc778 \uc694\uad6c \uc0ac\ud56d\uacfc \uc120\ud638\ub3c4\ub97c \uc774\ud574\ud558\uba74 \ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \uc18d\uc131 \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \ub9de\ucda4\ud654\ud558\uc5ec \ub2e8\uc21c\ud788 \uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h2 id=\"crafting-the-narrative%3A-from-data-to-story\" tabindex=\"-1\" data-source-line=\"138-138\"><span class=\"ez-toc-section\" id=\"Crafting_the_Narrative_From_Data_to_Story\"><\/span>\ub0b4\ub7ec\ud2f0\ube0c \uc81c\uc791: \ub370\uc774\ud130\uc5d0\uc11c \uc2a4\ud1a0\ub9ac\ub85c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc6d0\uc2dc \uc18d\uc131 \ub370\uc774\ud130\ub294 \uc2a4\uc2a4\ub85c\ub97c \uc798 \uc124\uba85\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc758\ubbf8 \uc788\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uac00 \ub418\ub824\uba74 \uc2e0\uc911\ud55c \ub0b4\ub7ec\ud2f0\ube0c \uac1c\ubc1c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"core-elements-of-an-effective-attribution-narrative\" tabindex=\"-1\" data-source-line=\"142-142\"><span class=\"ez-toc-section\" id=\"Core_Elements_of_an_Effective_Attribution_Narrative\"><\/span>\ud6a8\uacfc\uc801\uc778 \uadc0\uc778 \ub0b4\ub7ec\ud2f0\ube0c\uc758 \ud575\uc2ec \uc694\uc18c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubaa8\ub4e0 \ub9e4\ub825\uc801\uc778 \uadc0\uc18d \ud504\ub808\uc820\ud14c\uc774\uc158\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ud575\uc2ec \uad6c\uc131 \uc694\uc18c\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.\n<h4 id=\"1.-business-context-framing\" tabindex=\"-1\" data-source-line=\"146-146\"><span class=\"ez-toc-section\" id=\"1_Business_Context_Framing\"><\/span>1. \ube44\uc988\ub2c8\uc2a4 \ucee8\ud14d\uc2a4\ud2b8 \ud504\ub808\uc774\ubc0d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uba3c\uc800 \uad00\ub828 \ube44\uc988\ub2c8\uc2a4 \ub9e5\ub77d\uc744 \ud655\ub9bd\ud558\uc138\uc694.\n<ul data-source-line=\"149-154\">\n<li data-source-line=\"149-149\">\uadc0\uc18d\uc774 \ub2e4\ub8e8\ub294 \uc804\ub7b5\uc801 \ubaa9\ud45c<\/li>\n<li data-source-line=\"150-150\">\ud604\uc7ac \ube44\uc988\ub2c8\uc2a4 \uacfc\uc81c \ub610\ub294 \uae30\ud68c<\/li>\n<li data-source-line=\"151-151\">\uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc2dc\uc7a5 \uc0c1\ud669<\/li>\n<li data-source-line=\"152-152\">\uacb0\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uacbd\uc7c1 \uc694\uc778<\/li>\n<li data-source-line=\"153-154\">\uacfc\uac70 \uc2e4\uc801 \ubc0f \uae30\ub300\uce58<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ub9e5\ub77d\uc740 \uc774\ud574\uad00\uacc4\uc790\uac00 \uadc0\uc18d \ud1b5\ucc30\ub825\uc774 \uc911\uc694\ud55c \uc774\uc720\uc640 \uadf8\uac83\uc774 \ub354 \uad11\ubc94\uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \uc6b0\uc120\uc21c\uc704\uc640 \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ub418\ub294\uc9c0 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h4 id=\"2.-clear-attribution-question\" tabindex=\"-1\" data-source-line=\"157-157\"><span class=\"ez-toc-section\" id=\"2_Clear_Attribution_Question\"><\/span>2. \uba85\ud655\ud55c \uadc0\uc18d \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc18d \ubd84\uc11d\uc774 \ub2f5\ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc9c8\ubb38\uc744 \uc815\uc758\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"160-165\">\n<li data-source-line=\"160-160\">\uc6b0\ub9ac\ub294 \ubb34\uc5c7\uc744 \ubc30\uc6b0\ub824\uace0 \ud588\ub294\uac00?<\/li>\n<li data-source-line=\"161-161\">\uc774 \uc9c8\ubb38\uc774 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/li>\n<li data-source-line=\"162-162\">\uc774 \uc815\ubcf4\ub294 \uc5b4\ub5a4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60\uae4c?<\/li>\n<li data-source-line=\"163-163\">\uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc740 \uc5b4\ub5bb\uac8c \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/li>\n<li data-source-line=\"164-165\">\uc6b0\ub9ac\ub294 \uc5b4\ub5a4 \uac00\uc124\uc744 \uac80\uc99d\ud558\uace0 \uc788\uc5c8\ub294\uac00?<\/li>\n<\/ul>\n\uadc0\uc18d \uc9c8\ubb38\uc744 \uba85\ud655\ud558\uac8c \uc5b8\uae09\ud558\uba74 \ucd08\uc810\uc774 \ub9de\ucdb0\uc9c0\uace0 \uc774\ud574 \uad00\uacc4\uc790\uac00 \ubd84\uc11d \ubaa9\uc801\uc744 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h4 id=\"3.-key-findings-summary\" tabindex=\"-1\" data-source-line=\"168-168\"><span class=\"ez-toc-section\" id=\"3_Key_Findings_Summary\"><\/span>3. \uc8fc\uc694 \uacb0\uacfc \uc694\uc57d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uac00\uc7a5 \uc911\uc694\ud55c \ubc1c\uacac\uc744 \uba85\ud655\ud558\uace0 \uae30\uc220\uc801\uc774\uc9c0 \uc54a\uc740 \uc5b8\uc5b4\ub85c \uc81c\uc2dc\ud558\uc138\uc694.\n<ul data-source-line=\"171-176\">\n<li data-source-line=\"171-171\">\uadc0\uc18d \ubd84\uc11d\uc5d0\uc11c \uc5bb\uc740 3~5\uac00\uc9c0 \uc8fc\uc694 \ud1b5\ucc30\ub825<\/li>\n<li data-source-line=\"172-172\">\ub180\ub78d\uac70\ub098 \ubc18\uc9c1\uad00\uc801\uc778 \uacb0\uacfc<\/li>\n<li data-source-line=\"173-173\">\uc131\uacfc \ud328\ud134 \ubc0f \ucd94\uc138<\/li>\n<li data-source-line=\"174-174\">\ucc44\ub110 \uc0c1\ud638 \uc791\uc6a9 \ud6a8\uacfc<\/li>\n<li data-source-line=\"175-176\">\uace0\uac1d \ud589\ub3d9 \ud1b5\ucc30\ub825<\/li>\n<\/ul>\n\uce21\uc815\ud55c \ub0b4\uc6a9\ubcf4\ub2e4\ub294 \ubc30\uc6b4 \ub0b4\uc6a9\uc744 \uac15\uc870\ud558\uace0, \ub370\uc774\ud130\ubcf4\ub2e4\ub294 \ud1b5\ucc30\ub825\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4.\n<h4 id=\"4.-business-implications\" tabindex=\"-1\" data-source-line=\"179-179\"><span class=\"ez-toc-section\" id=\"4_Business_Implications\"><\/span>4. \uc0ac\uc5c5\uc801 \uc758\ubbf8<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc18d \uacb0\uacfc\ub97c \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc \ubc0f \uc758\uc0ac \uacb0\uc815\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"182-187\">\n<li data-source-line=\"182-182\">\ub9e4\ucd9c \ub610\ub294 \uc774\uc775\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/li>\n<li data-source-line=\"183-183\">\ud6a8\uc728\uc131 \ubc0f \ud6a8\uacfc\uc131 \uac1c\uc120<\/li>\n<li data-source-line=\"184-184\">\uace0\uac1d \ud655\ubcf4 \ub610\ub294 \uc720\uc9c0 \ud6a8\uacfc<\/li>\n<li data-source-line=\"185-185\">\uacbd\uc7c1 \uc6b0\uc704\uc758 \uc758\ubbf8<\/li>\n<li data-source-line=\"186-187\">\uc804\ub7b5\uc801 \uae30\ud68c \uc2dd\ubcc4<\/li>\n<\/ul>\n\ub9c8\ucf00\ud305 \uc9c0\ud45c\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5\uc73c\ub85c\uc758 \uc804\ud658\uc740 \uc784\uc6d0 \ucc38\uc5ec\uc640 \uc758\uc0ac \uacb0\uc815 \uc9c0\uc6d0\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"5.-clear-recommendations\" tabindex=\"-1\" data-source-line=\"190-190\"><span class=\"ez-toc-section\" id=\"5_Clear_Recommendations\"><\/span>5. \uba85\ud655\ud55c \uad8c\uc7a5 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uad6c\uccb4\uc801\uc774\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uad8c\uc7a5 \uc0ac\ud56d\uc73c\ub85c \uacb0\ub860\uc744 \ub0b4\ub9ac\uc138\uc694.\n<ul data-source-line=\"193-198\">\n<li data-source-line=\"193-193\">\uc608\uc0b0 \uc7ac\ubd84\ubc30 \uc81c\uc548<\/li>\n<li data-source-line=\"194-194\">\ucea0\ud398\uc778 \ucd5c\uc801\ud654 \uae30\ud68c<\/li>\n<li data-source-line=\"195-195\">\ud14c\uc2a4\ud2b8 \ubc0f \uc2e4\ud5d8 \uc6b0\uc120\uc21c\uc704<\/li>\n<li data-source-line=\"196-196\">\ud504\ub85c\uc138\uc2a4 \uac1c\uc120 \uad8c\uc7a5 \uc0ac\ud56d<\/li>\n<li data-source-line=\"197-198\">\uc804\ub7b5 \ubc29\ud5a5 \uc548\ub0b4<\/li>\n<\/ul>\n\uba85\ud655\ud55c \ucd94\ucc9c\uc744 \ud1b5\ud574 \ud1b5\ucc30\ub825\uc774 \uc2e4\ud589\uc73c\ub85c \uc804\ud658\ub418\uace0, \uc18d\uc131 \ub370\uc774\ud130\uac00 \uc758\uc0ac \uacb0\uc815\uc744 \uc774\ub04c \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.\n<h3 id=\"narrative-frameworks-for-attribution-presentations\" tabindex=\"-1\" data-source-line=\"201-201\"><span class=\"ez-toc-section\" id=\"Narrative_Frameworks_for_Attribution_Presentations\"><\/span>\uadc0\uc18d \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \uc704\ud55c \ub0b4\ub7ec\ud2f0\ube0c \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub2e4\uc74c\uacfc \uac19\uc740 \uac80\uc99d\ub41c \ud504\ub808\uc784\uc6cc\ud06c\uac00 \uadc0\uc18d \ub0b4\ub7ec\ud2f0\ube0c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h4 id=\"the-challenge-insight-action-framework\" tabindex=\"-1\" data-source-line=\"205-205\"><span class=\"ez-toc-section\" id=\"The_Challenge-Insight-Action_Framework\"><\/span>\ub3c4\uc804-\ud1b5\ucc30-\ud589\ub3d9 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc784\uc6d0 \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \uc704\ud55c \uac04\ub2e8\ud55c \uc811\uadfc \ubc29\uc2dd:\n<ol data-source-line=\"209-212\">\n<li data-source-line=\"209-209\"><strong>\ub3c4\uc804<\/strong>: \uc6b0\ub9ac\ub294 \uc5b4\ub5a4 \ube44\uc988\ub2c8\uc2a4 \ubb38\uc81c\ub098 \uc9c8\ubb38\uc744 \ud574\uacb0\ud558\ub824\uace0 \ud588\ub294\uac00?<\/li>\n<li data-source-line=\"210-210\"><strong>\ud1b5\ucc30\ub825<\/strong>: \uadc0\uc18d \ubd84\uc11d\uc740 \ubb34\uc5c7\uc744 \ubc1d\ud600\ub0c8\ub098\uc694?<\/li>\n<li data-source-line=\"211-212\"><strong>\ud589\ub3d9<\/strong>: \uc774\ub7ec\ud55c \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc6b0\ub9ac\ub294 \ubb34\uc5c7\uc744 \ub2e4\ub974\uac8c \ud574\uc57c \ud560\uae4c\uc694?<\/li>\n<\/ol>\n\uc608\uc81c \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8:\n<ul data-source-line=\"214-217\">\n<li data-source-line=\"214-214\"><strong>\ub3c4\uc804<\/strong>: \uc548\uc815\uc801\uc778 \ubbf8\ub514\uc5b4 \ube44\uc6a9\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc740 \uc804\ub144 \ub300\ube44 35% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"215-215\"><strong>\ud1b5\ucc30\ub825<\/strong>: \uc18d\uc131 \ubd84\uc11d \uacb0\uacfc, \ube60\ub978 \uc804\ud658\uc744 \uc720\ub3c4\ud558\uc9c0\ub9cc \uc774\ud0c8\ub960\uc774 40% \ub354 \ub192\uc740 \ub0ae\uc740 \uac00\uce58\uc758 \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \ucc44\ub110\uc5d0 \uc608\uc0b0\uc744 \uc804\ud658\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"216-217\"><strong>\ud589\ub3d9<\/strong>: \ucd08\uae30 \uc778\uc218 \ube44\uc6a9\uc774 \uc57d\uac04 \ub354 \ub192\ub354\ub77c\ub3c4 \ub354 \ub192\uc740 \ud488\uc9c8\uc758 \uace0\uac1d\uc744 \uc81c\uacf5\ud558\ub294 \ucc44\ub110\uc5d0 \uc778\uc218 \uc608\uc0b0\uc758 30%\ub97c \uc7ac\ubd84\ubc30\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"the-what-so-what-now-what-framework\" tabindex=\"-1\" data-source-line=\"218-218\"><span class=\"ez-toc-section\" id=\"The_What-So_What-Now_What_Framework\"><\/span>What-So What-Now What \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc2ec\uce35 \ubd84\uc11d\uc744 \uc704\ud55c \ud1b5\ucc30\ub825 \uc911\uc2ec \uc811\uadfc \ubc29\uc2dd:\n<ol data-source-line=\"222-225\">\n<li data-source-line=\"222-222\"><strong>\ubb34\uc5c7<\/strong>: \uadc0\uc18d \ub370\uc774\ud130\ub294 \ubb34\uc5c7\uc744 \ubcf4\uc5ec\uc90d\ub2c8\uae4c?<\/li>\n<li data-source-line=\"223-223\"><strong>\uadf8\ub798\uc11c \ubb34\uc5c7<\/strong>: \uc774\ub7ec\ud55c \uacb0\uacfc\uac00 \uc65c \uc911\uc694\ud55c\uac00\uc694? \uc5b4\ub5a4 \uc758\ubbf8\uac00 \uc788\ub098\uc694?<\/li>\n<li data-source-line=\"224-225\"><strong>\uc774\uc81c \ubb50\uc57c<\/strong>: \uc774\ub7ec\ud55c \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c \uc6b0\ub9ac\ub294 \uc5b4\ub5a4 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud560\uae4c\uc694?<\/li>\n<\/ol>\n\uc608\uc81c \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8:\n<ul data-source-line=\"227-230\">\n<li data-source-line=\"227-227\"><strong>\ubb34\uc5c7<\/strong>: \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc740 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uadc0\uc18d\uc73c\ub85c 12%\uc758 \uc804\ud658 \ud06c\ub808\ub527\ub9cc \ubc1b\uc9c0\ub9cc \uba40\ud2f0\ud130\uce58 \uadc0\uc18d\uc73c\ub85c 43%\uc758 \uc804\ud658\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"228-228\"><strong>\uadf8\ub798\uc11c \ubb34\uc5c7<\/strong>: \uc6b0\ub9ac\ub294 \ucd08\uae30 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc0c1\ub2f9\ud788 \uacfc\uc18c\ud3c9\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc774\uc5d0 \ub300\ud55c \ud22c\uc790\ub3c4 \uacfc\uc18c\ud3c9\uac00\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"229-230\"><strong>\uc774\uc81c \ubb50\uc57c<\/strong>: \uc9c1\uc811\uc801\uc778 \ubc18\uc751\ubcf4\ub2e4\ub294 \uc778\uc9c0 \ubc0f \uace0\ub824 \ucf58\ud150\uce20\uc5d0 \uc9d1\uc911\ud558\uc5ec \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud22c\uc790\ub97c 25% \ub298\ub9ac\uace0, \uc804\uccb4\uc801\uc778 \uc601\ud5a5\uc744 \ud3ec\ucc29\ud558\uae30 \uc704\ud574 \uadc0\uc18d \ucc3d\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"the-situation-complication-resolution-framework\" tabindex=\"-1\" data-source-line=\"231-231\"><span class=\"ez-toc-section\" id=\"The_Situation-Complication-Resolution_Framework\"><\/span>\uc0c1\ud669-\ubb38\uc81c-\ud574\uacb0 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ubcf5\uc7a1\ud55c \uadc0\uc18d \ubb38\uc81c\uc5d0 \ub300\ud55c \ubb38\uc81c \ud574\uacb0 \uc811\uadfc \ubc29\uc2dd:\n<ol data-source-line=\"235-238\">\n<li data-source-line=\"235-235\"><strong>\uc0c1\ud669<\/strong>: \ud604\uc7ac \uc0c1\ud0dc\uc640 \uc0c1\ud669\uc740 \uc5b4\ub5a0\ud55c\uac00?<\/li>\n<li data-source-line=\"236-236\"><strong>\ubcf5\uc7a1<\/strong>: \uc5b4\ub5a4 \ubb38\uc81c\ub098 \uacfc\uc81c\uac00 \ubc1c\uc0dd\ud588\ub098\uc694?<\/li>\n<li data-source-line=\"237-238\"><strong>\ud574\uacb0<\/strong>: \uc18d\uc131 \uc778\uc0ac\uc774\ud2b8\ub294 \uc774\ub7ec\ud55c \uacfc\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub098\uc694?<\/li>\n<\/ol>\n\uc608\uc81c \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8:\n<ul data-source-line=\"240-243\">\n<li data-source-line=\"240-240\"><strong>\uc0c1\ud669<\/strong>: \uc6b0\ub9ac\ub294 \uc804\ub144 \ub300\ube44 \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \ud22c\uc790\ub97c 20% \ub298\ub838\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"241-241\"><strong>\ubcf5\uc7a1<\/strong>: \ub9e4\ucd9c \uc131\uc7a5\ub960\uc740 5%\ub9cc\ud07c\ub9cc \uc99d\uac00\ud588\ub294\ub370, \uc774\ub294 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc774 \uac10\uc18c\ud558\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"242-243\"><strong>\ud574\uacb0<\/strong>: \uadc0\uc18d \ubd84\uc11d \uacb0\uacfc, \uc608\uc0b0\uc758 40%\uac00 \ud6a8\uc728\uc131 \uae30\uc900\uc744 \ucd08\uacfc\ud55c \ucc44\ub110\uc5d0 \uc0ac\uc6a9\ub418\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc9c0\ucd9c\uc744 \ud22c\uc790\uac00 \ubd80\uc871\ud55c \ucc44\ub110\uc5d0 \uc7ac\ubd84\ubc30\ud558\uba74 \uc804\uccb4 ROI\ub97c 30%\uae4c\uc9c0 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"the-expectation-reality-insight-framework\" tabindex=\"-1\" data-source-line=\"244-244\"><span class=\"ez-toc-section\" id=\"The_Expectation-Reality-Insight_Framework\"><\/span>\uae30\ub300-\ud604\uc2e4-\ud1b5\ucc30 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ubc1c\uacac\uacfc \ub180\ub77c\uc6c0\uc744 \uac15\uc870\ud558\ub294 \uc811\uadfc \ubc29\uc2dd:\n<ol data-source-line=\"248-251\">\n<li data-source-line=\"248-248\"><strong>\uae30\ub300<\/strong>: \uc6b0\ub9ac\ub294 \uc774\uc804\uc5d0 \ubb34\uc5c7\uc744 \ubbff\uac70\ub098 \uac00\uc815\ud588\ub294\uac00?<\/li>\n<li data-source-line=\"249-249\"><strong>\ud604\uc2e4<\/strong>: \uadc0\uc18d \ub370\uc774\ud130\ub294 \uc2e4\uc81c\ub85c \ubb34\uc5c7\uc744 \ubcf4\uc5ec\uc90d\ub2c8\uae4c?<\/li>\n<li data-source-line=\"250-251\"><strong>\ud1b5\ucc30\ub825<\/strong>: \uc774\ub294 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc5d0 \ub300\ud574 \ubb34\uc5c7\uc744 \uc54c\ub824 \uc8fc\ub294\uac00?<\/li>\n<\/ol>\n\uc608\uc81c \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8:\n<ul data-source-line=\"253-256\">\n<li data-source-line=\"253-253\"><strong>\uae30\ub300<\/strong>: \uc800\ud76c\ub294 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc774 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uadc0\uc18d\uc744 \uae30\uc900\uc73c\ub85c 3\ubc30\uc758 ROI\ub97c \uae30\ub85d\ud558\uba70 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc77c \uac83\uc774\ub77c\uace0 \uac00\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"254-254\"><strong>\ud604\uc2e4<\/strong>: \uba40\ud2f0\ud130\uce58 \uadc0\uc18d\uc740 \uc774\uba54\uc77c\uc774 \uc5b4\ucc28\ud53c \uc804\ud658\ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc774\ubbf8 \ucc38\uc5ec\ud55c \uace0\uac1d\uc744 \uc8fc\ub85c \uc804\ud658\ud55c\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"255-256\"><strong>\ud1b5\ucc30\ub825<\/strong>: \uc774\uba54\uc77c\uc740 \uc778\uc218\ubcf4\ub2e4\ub294 \uc721\uc131 \ubc0f \uc720\uc9c0\uc5d0 \ub354 \uac00\uce58\uac00 \uc788\uc73c\ubbc0\ub85c \uc131\uacf5\uc744 \uce21\uc815\ud558\uace0 \uc608\uc0b0\uc744 \ud560\ub2f9\ud558\ub294 \ubc29\ubc95\uc744 \ubc14\uafd4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"creating-a-narrative-arc\" tabindex=\"-1\" data-source-line=\"257-257\"><span class=\"ez-toc-section\" id=\"Creating_a_Narrative_Arc\"><\/span>\ub0b4\ub7ec\ud2f0\ube0c \uc544\ud06c \ub9cc\ub4e4\uae30<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud504\ub808\uc784\uc6cc\ud06c\ub97c \ub118\uc5b4 \ud504\ub808\uc820\ud14c\uc774\uc158\uc758 \uc804\ubc18\uc801\uc778 \ub0b4\ub7ec\ud2f0\ube0c \uc544\ud06c\ub97c \uace0\ub824\ud558\uc138\uc694.\n<ol data-source-line=\"261-266\">\n<li data-source-line=\"261-261\"><strong>\ub05d\uc73c\ub85c \uc2dc\uc791\ud558\ub2e4<\/strong>: \ubc29\ubc95\ub860\ubcf4\ub2e4\ub294 \ud575\uc2ec \uacb0\ub860\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694<\/li>\n<li data-source-line=\"262-262\"><strong>\uae34\uc7a5\uac10\uc744 \uc870\uc131\ud558\ub2e4<\/strong>: \uae30\ub300\uc640 \ud604\uc2e4 \uc0ac\uc774\uc758 \ucc28\uc774\ub97c \uac15\uc870\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"263-263\"><strong>\uc810\uc9c4\uc801\uc778 \uc138\ubd80 \uc0ac\ud56d \uad6c\ucd95<\/strong>: \uad11\ubc94\uc704\ud558\uac8c \uc2dc\uc791\ud55c \ub2e4\uc74c \ud544\uc694\uc5d0 \ub530\ub77c \uc138\ubd80 \uc815\ubcf4\ub97c \ucd94\uac00\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"264-264\"><strong>\uad6c\uccb4\uc801\uc778 \uc608\ub97c \uc0ac\uc6a9\ud558\uc138\uc694<\/strong>: \ud2b9\uc815 \ucea0\ud398\uc778\uc774\ub098 \ucc44\ub110\uc744 \ud1b5\ud574 \uc5bb\uc740 \uacb0\uacfc\ub97c \uc124\uba85\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"265-266\"><strong>\uc774\uc804 \ud1a0\ub860\uc5d0 \uc5f0\uacb0<\/strong>: \uc774\uc804 \uacb0\uc815 \ubc0f \uc9c8\ubb38 \ucc38\uc870<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \ub0b4\ub7ec\ud2f0\ube0c \uae30\ubc95\uc740 \uae30\uc220\uc801 \uadc0\uc18d \ub370\uc774\ud130\ub97c \uc774\ud574\uad00\uacc4\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 \ud589\ub3d9\uc744 \ucd09\uc9c4\ud558\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \uc2a4\ud1a0\ub9ac\ub85c \ubcc0\ud658\ud569\ub2c8\ub2e4.\n<h2 id=\"visualization-best-practices-for-attribution-data\" tabindex=\"-1\" data-source-line=\"269-269\"><span class=\"ez-toc-section\" id=\"Visualization_Best_Practices_for_Attribution_Data\"><\/span>\uc18d\uc131 \ub370\uc774\ud130\ub97c \uc704\ud55c \uc2dc\uac01\ud654 \ubaa8\ubc94 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc2dc\uac01\uc801 \ud45c\ud604\uc740 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc774\ud574\ud558\uace0 \uc801\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.\n<h3 id=\"executive-friendly-visualization-principles\" tabindex=\"-1\" data-source-line=\"273-273\"><span class=\"ez-toc-section\" id=\"Executive-Friendly_Visualization_Principles\"><\/span>\uc784\uc6d0 \uce5c\ud654\uc801 \uc2dc\uac01\ud654 \uc6d0\uce59<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc784\uc6d0 \ubc0f \uc774\ud574\uad00\uacc4\uc790\ub97c \uc704\ud55c \uc2dc\uac01\ud654\ub97c \ub514\uc790\uc778\ud560 \ub54c:\n<h4 id=\"1.-simplify-complex-relationships\" tabindex=\"-1\" data-source-line=\"277-277\"><span class=\"ez-toc-section\" id=\"1_Simplify_Complex_Relationships\"><\/span>1. \ubcf5\uc7a1\ud55c \uad00\uacc4\ub97c \ub2e8\uc21c\ud654\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc18d \ub370\uc774\ud130\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \ub2e8\uc21c\ud654\ub418\uc5b4\uc57c \ud558\ub294 \ubcf5\uc7a1\ud55c \uad00\uacc4\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"280-285\">\n<li data-source-line=\"280-280\">\ud3ec\uad04\uc801\uc778 \ub370\uc774\ud130\ubcf4\ub2e4\ub294 \ud575\uc2ec \uc2a4\ud1a0\ub9ac\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/li>\n<li data-source-line=\"281-281\">\ubd88\ud544\uc694\ud55c \uae30\uc220\uc801 \uc138\ubd80 \uc0ac\ud56d \uc81c\uac70<\/li>\n<li data-source-line=\"282-282\">\uc2dc\uac01\uc801 \uacc4\uce35\uad6c\uc870\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc8fc\uc758\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"283-283\">\ucd94\uac00 \uc138\ubd80 \uc815\ubcf4\ub97c \uc810\uc9c4\uc801\uc73c\ub85c \uacf5\uac1c\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"284-285\">\ub2e4\uc591\ud55c \uad00\uc2ec \uc218\uc900\uc5d0 \ub300\ud55c \uc2dc\uac01\uc801 \uc9c4\uc785\uc810\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"2.-highlight-actionable-insights\" tabindex=\"-1\" data-source-line=\"286-286\"><span class=\"ez-toc-section\" id=\"2_Highlight_Actionable_Insights\"><\/span>2. \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825 \uac15\uc870<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub370\uc774\ud130\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc758\uc0ac\uacb0\uc815\uc744 \uac15\uc870\ud558\ub294 \ub514\uc790\uc778 \uc2dc\uac01\ud654:\n<ul data-source-line=\"289-294\">\n<li data-source-line=\"289-289\">\uad8c\uc7a5\ub418\ub294 \uc791\uc5c5\uc744 \uba85\ud655\ud558\uac8c \ud45c\uc2dc\ud558\uc138\uc694<\/li>\n<li data-source-line=\"290-290\">\uc911\uc694\ud55c \uacb0\uacfc\uc5d0 \ub300\ud574\uc11c\ub294 \uc2dc\uac01\uc801 \ub2e8\uc11c(\uc0c9\uc0c1, \ud06c\uae30, \uc704\uce58)\ub97c \ud65c\uc6a9\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"291-291\">\ubaa9\ud45c \ub610\ub294 \ubca4\uce58\ub9c8\ud06c\uc640 \uc131\uacfc\ub97c \ube44\uad50\ud558\uc138\uc694<\/li>\n<li data-source-line=\"292-292\">\uad8c\uc7a5\ub418\ub294 \ubcc0\uacbd \uc0ac\ud56d\uc758 &quot;\uc774\uc804 \ubc0f \uc774\ud6c4&quot; \uac00\ub2a5\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"293-294\">\ubb34\uc704\uc758 \uae30\ud68c \ube44\uc6a9\uc744 \uc2dc\uac01\ud654\ud558\uc138\uc694<\/li>\n<\/ul>\n<h4 id=\"3.-ensure-visual-accessibility\" tabindex=\"-1\" data-source-line=\"295-295\"><span class=\"ez-toc-section\" id=\"3_Ensure_Visual_Accessibility\"><\/span>3. \uc2dc\uac01\uc801 \uc811\uadfc\uc131 \ud655\ubcf4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc989\uc2dc \uc774\ud574\ud560 \uc218 \uc788\ub294 \uc2dc\uac01\ud654\ub97c \ub9cc\ub4dc\uc138\uc694.\n<ul data-source-line=\"298-303\">\n<li data-source-line=\"298-298\">\uc77c\uad00\ub41c \uc0c9\uc0c1 \uad6c\uc131\ud45c\uc640 \uaddc\uce59\uc744 \uc0ac\uc6a9\ud558\uc138\uc694<\/li>\n<li data-source-line=\"299-299\">\ud1b5\ucc30\ub825\uc744 \ub098\ud0c0\ub0b4\ub294 \uba85\ud655\ud55c \uc81c\ubaa9\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"300-300\">\uc911\uc694\uc131\uc744 \uc124\uba85\ud558\ub294 \uac04\ub7b5\ud55c \uc8fc\uc11d\uc744 \uc81c\uacf5\ud558\uc138\uc694<\/li>\n<li data-source-line=\"301-301\">\ub9c8\ucf00\ud305\uc774\ub098 \uae30\uc220\uc801\uc778 \uc804\ubb38 \uc6a9\uc5b4\ub294 \ud53c\ud558\uc138\uc694<\/li>\n<li data-source-line=\"302-303\">\ube44\uae30\uc220\uc801 \uc774\ud574 \uad00\uacc4\uc790\uc640 \ud568\uaed8 \uc2dc\uac01\ud654 \ud14c\uc2a4\ud2b8<\/li>\n<\/ul>\n<h4 id=\"4.-focus-on-comparison-and-context\" tabindex=\"-1\" data-source-line=\"304-304\"><span class=\"ez-toc-section\" id=\"4_Focus_on_Comparison_and_Context\"><\/span>4. \ube44\uad50\uc640 \ub9e5\ub77d\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc18d \ub370\uc774\ud130\ub294 \ube44\uad50\ub97c \ud1b5\ud574 \uc758\ubbf8\ub97c \uac16\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"307-312\">\n<li data-source-line=\"307-307\">\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ubcc0\ud654 \ud45c\uc2dc<\/li>\n<li data-source-line=\"308-308\">\ucc44\ub110 \uac04 \uc131\uacfc \ube44\uad50<\/li>\n<li data-source-line=\"309-309\">\ub2e4\uc591\ud55c \uadc0\uc18d \ubaa8\ub378 \ube44\uad50<\/li>\n<li data-source-line=\"310-310\">\uc0b0\uc5c5 \ud45c\uc900\uc5d0 \ub300\ud55c \ubca4\uce58\ub9c8\ud0b9<\/li>\n<li data-source-line=\"311-312\">\uc0ac\uc5c5 \ubaa9\ud45c \ubc0f \ubaa9\uc801\uacfc \ube44\uad50\ud558\uc138\uc694<\/li>\n<\/ul>\n<h3 id=\"key-visualization-types-for-attribution-data\" tabindex=\"-1\" data-source-line=\"313-313\"><span class=\"ez-toc-section\" id=\"Key_Visualization_Types_for_Attribution_Data\"><\/span>\uc18d\uc131 \ub370\uc774\ud130\uc758 \uc8fc\uc694 \uc2dc\uac01\ud654 \uc720\ud615<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table data-source-line=\"325-332\">\n<thead data-source-line=\"325-325\">\n<tr data-source-line=\"325-325\">\n<th>\uc2dc\uac01\ud654 \uc720\ud615<\/th>\n<th>\uac00\uc7a5 \uc801\ud569\ud55c<\/th>\n<th>\uc18d\uc131 \uc801\uc6a9 \uc608\uc2dc<\/th>\n<th>\uc774\ud574 \uad00\uacc4\uc790 \ub300\uc0c1<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"327-332\">\n<tr data-source-line=\"327-327\">\n<td><strong>\uadc0\uc18d \ud3ed\ud3ec<\/strong><\/td>\n<td>\ucc44\ub110 \uac04 \uc804\ud658 \ud06c\ub808\ub527\uc774 \uc5b4\ub5bb\uac8c \ud750\ub974\ub294\uc9c0 \ubcf4\uc5ec\uc90c<\/td>\n<td>\ub9c8\uc9c0\ub9c9 \ud074\ub9ad\uc5d0\uc11c \uba40\ud2f0\ud130\uce58 \uadc0\uc18d\uc73c\ub85c\uc758 \uc804\ud658\uc744 \uc2dc\uac01\ud654\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc784\uc6d0, \ub9c8\ucf00\ud305 \ub9ac\ub354<\/td>\n<\/tr>\n<tr data-source-line=\"328-328\">\n<td><strong>\uc0cc\ud0a4 \ub2e4\uc774\uc5b4\uadf8\ub7a8<\/strong><\/td>\n<td>\ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uce5c \ubcf5\uc7a1\ud55c \uace0\uac1d \uc5ec\uc815 \ud45c\uc2dc<\/td>\n<td>\ucc44\ub110 \uac04 \uc804\ud658\uc5d0 \ub300\ud55c \uc77c\ubc18\uc801\uc778 \uacbd\ub85c \uc124\uba85<\/td>\n<td>\ub9c8\ucf00\ud305 \ub9ac\ub354\uc2ed, \ubd84\uc11d\uac00<\/td>\n<\/tr>\n<tr data-source-line=\"329-329\">\n<td><strong>\uae30\uc5ec\ub3c4 \ub9c9\ub300 \ucc28\ud2b8<\/strong><\/td>\n<td>\ub2e4\uc591\ud55c \ubaa8\ub378\uc5d0\uc11c \ucc44\ub110 \uae30\uc5ec\ub3c4 \ube44\uad50<\/td>\n<td>\uccab \ubc88\uc9f8 \ud130\uce58, \ub9c8\uc9c0\ub9c9 \ud130\uce58 \ubc0f \ub2e4\uc911 \ud130\uce58 \uadc0\uc18d\uc758 \ub300\uc870<\/td>\n<td>\ucc44\ub110 \uad00\ub9ac\uc790, \ubd84\uc11d\uac00<\/td>\n<\/tr>\n<tr data-source-line=\"330-330\">\n<td><strong>ROI \uc0ac\ubd84\uba74 \ucc28\ud2b8<\/strong><\/td>\n<td>\ubcfc\ub968 \ubc0f \ud6a8\uc728\uc131\uc5d0 \ub530\ub978 \ucc44\ub110 \ud50c\ub85c\ud305<\/td>\n<td>\ud22c\uc790 \uc7a0\uc7ac\ub825\uc774 \ub192\uc740 \ucc44\ub110 \uc2dd\ubcc4<\/td>\n<td>\uc784\uc6d0, \uc7ac\ubb34<\/td>\n<\/tr>\n<tr data-source-line=\"331-331\">\n<td><strong>\uc18d\uc131 \ud788\ud2b8\ub9f5<\/strong><\/td>\n<td>\ucc44\ub110 \uac04 \uc0c1\ud638 \uc791\uc6a9 \ud6a8\uacfc \ud45c\uc2dc<\/td>\n<td>\uc5b4\ub5a4 \ucc44\ub110 \uc870\ud569\uc774 \uac00\uc7a5 \uc88b\uc740 \uacb0\uacfc\ub97c \uac00\uc838\uc624\ub294\uc9c0 \uc2dc\uac01\ud654<\/td>\n<td>\ub9c8\ucf00\ud305 \ub9ac\ub354\uc2ed, \ubd84\uc11d\uac00<\/td>\n<\/tr>\n<tr data-source-line=\"332-332\">\n<td><strong>\uc804\ud658 \uacbd\ub85c \uc2dc\uac01\ud654<\/strong><\/td>\n<td>\uc77c\ubc18\uc801\uc778 \uace0\uac1d \uc5ec\uc815\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uadf8\ub9bc<\/td>\n<td>\uace0\uac1d\uc774 \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc5b4\ub5bb\uac8c \uc774\ub3d9\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc90c<\/td>\n<td>\ub9c8\ucf00\ud305 \ud300, \uc81c\ud488 \ud300<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"dashboard-design-for-different-stakeholders\" tabindex=\"-1\" data-source-line=\"378-378\"><span class=\"ez-toc-section\" id=\"Dashboard_Design_for_Different_Stakeholders\"><\/span>\ub2e4\uc591\ud55c \uc774\ud574 \uad00\uacc4\uc790\ub97c \uc704\ud55c \ub300\uc2dc\ubcf4\ub4dc \ub514\uc790\uc778<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac1c\ubcc4\uc801\uc778 \uc2dc\uac01\ud654\ub97c \ub118\uc5b4 \ud3ec\uad04\uc801\uc778 \ub300\uc2dc\ubcf4\ub4dc \ub514\uc790\uc778\uc744 \uace0\ub824\ud558\uc138\uc694.\n<h4 id=\"executive-dashboard-elements\" tabindex=\"-1\" data-source-line=\"382-382\"><span class=\"ez-toc-section\" id=\"Executive_Dashboard_Elements\"><\/span>\uc784\uc6d0 \ub300\uc2dc\ubcf4\ub4dc \uc694\uc18c<span class=\"ez-toc-section-end\"><\/span><\/h4>\nC-suite \ubc0f \uace0\uc704 \uacbd\uc601\uc9c4\uc744 \uc704\ud574:\n<ul data-source-line=\"385-390\">\n<li data-source-line=\"385-385\">\uadc0\uc18d \uc870\uc815 \ub9c8\ucf00\ud305 ROI \ucd94\uc138<\/li>\n<li data-source-line=\"386-386\">\ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub300\ud55c \ucc44\ub110 \uae30\uc5ec<\/li>\n<li data-source-line=\"387-387\">\ubd84\uae30\ubcc4 \uc2e4\uc801 \ubcc0\ud654<\/li>\n<li data-source-line=\"388-388\">\ucd5c\uc801\ud654 \uae30\ud68c \uc694\uc57d<\/li>\n<li data-source-line=\"389-390\">\uc804\ub7b5\uc801 \uad8c\uc7a5 \uc0ac\ud56d \ud558\uc774\ub77c\uc774\ud2b8<\/li>\n<\/ul>\n<h4 id=\"marketing-leadership-dashboard-elements\" tabindex=\"-1\" data-source-line=\"391-391\"><span class=\"ez-toc-section\" id=\"Marketing_Leadership_Dashboard_Elements\"><\/span>\ub9c8\ucf00\ud305 \ub9ac\ub354\uc2ed \ub300\uc2dc\ubcf4\ub4dc \uc694\uc18c<span class=\"ez-toc-section-end\"><\/span><\/h4>\nCMO \ubc0f \ub9c8\ucf00\ud305 \ub514\ub809\ud130\ub97c \uc704\ud55c:\n<ul data-source-line=\"394-399\">\n<li data-source-line=\"394-394\">\ucc44\ub110 \uc131\ub2a5 \ube44\uad50<\/li>\n<li data-source-line=\"395-395\">\ucea0\ud398\uc778 \uadc0\uc18d \ubd84\uc11d<\/li>\n<li data-source-line=\"396-396\">\uace0\uac1d \uc5ec\uc815 \ud1b5\ucc30\ub825<\/li>\n<li data-source-line=\"397-397\">\ud14c\uc2a4\ud2b8 \ubc0f \ucd5c\uc801\ud654 \uacb0\uacfc<\/li>\n<li data-source-line=\"398-399\">\uc608\uc0b0 \ubc30\ubd84 \uad8c\uc7a5 \uc0ac\ud56d<\/li>\n<\/ul>\n<h4 id=\"channel-manager-dashboard-elements\" tabindex=\"-1\" data-source-line=\"400-400\"><span class=\"ez-toc-section\" id=\"Channel_Manager_Dashboard_Elements\"><\/span>\ucc44\ub110 \uad00\ub9ac\uc790 \ub300\uc2dc\ubcf4\ub4dc \uc694\uc18c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc804\uc220\uc801 \ub9c8\ucf00\ud305 \uad00\ub9ac\uc790\ub97c \uc704\ud55c:\n<ul data-source-line=\"403-408\">\n<li data-source-line=\"403-403\">\uc790\uc138\ud55c \ucc44\ub110 \uadc0\uc18d \uc9c0\ud45c<\/li>\n<li data-source-line=\"404-404\">\ucea0\ud398\uc778 \uc218\uc900 \uc131\uacfc \ub370\uc774\ud130<\/li>\n<li data-source-line=\"405-405\">\ucd5c\uc801\ud654 \uae30\ud68c \uc2dd\ubcc4<\/li>\n<li data-source-line=\"406-406\">\uacbd\uc7c1 \ubca4\uce58\ub9c8\ud06c \ube44\uad50<\/li>\n<li data-source-line=\"407-408\">\uc804\uc220\uc801 \uad8c\uc7a5 \uc0ac\ud56d \uc138\ubd80 \uc0ac\ud56d<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uc2dc\uac01\ud654 \uc811\uadfc \ubc29\uc2dd\uc740 \ubcf5\uc7a1\ud55c \uc18d\uc131 \ub370\uc774\ud130\ub97c \uc9c1\uad00\uc801\uc774\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc73c\ub85c \ubcc0\ud658\ud558\uc5ec \ub2e4\uc591\ud55c \uc774\ud574 \uad00\uacc4\uc790 \uadf8\ub8f9\uc5d0\uc11c \ub354 \ub098\uc740 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.\n<h2 id=\"addressing-common-stakeholder-questions-and-concerns\" tabindex=\"-1\" data-source-line=\"411-411\"><span class=\"ez-toc-section\" id=\"Addressing_Common_Stakeholder_Questions_and_Concerns\"><\/span>\uc77c\ubc18\uc801\uc778 \uc774\ud574 \uad00\uacc4\uc790 \uc9c8\ubb38 \ubc0f \uc6b0\ub824 \uc0ac\ud56d \ud574\uacb0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud6a8\uacfc\uc801\uc778 \uadc0\uc18d \ud504\ub808\uc820\ud14c\uc774\uc158\uc5d0\uc11c\ub294 \uc77c\ubc18\uc801\uc778 \uc9c8\ubb38\uacfc \ubc18\ub300 \uc758\uacac\uc744 \uc608\uc0c1\ud558\uace0 \ud574\uacb0\ud569\ub2c8\ub2e4.\n<h3 id=\"technical-credibility-questions\" tabindex=\"-1\" data-source-line=\"415-415\"><span class=\"ez-toc-section\" id=\"Technical_Credibility_Questions\"><\/span>\uae30\uc220\uc801 \uc2e0\ub8b0\uc131 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ud574 \uad00\uacc4\uc790\ub4e4\uc740 \uc885\uc885 \uadc0\uc18d \ubc29\ubc95\ub860\uc758 \uc2e0\ub8b0\uc131\uc5d0 \uc758\ubb38\uc744 \uc81c\uae30\ud569\ub2c8\ub2e4.\n<h4 id=\"%22how-accurate-is-this-attribution-data%3F%22\" tabindex=\"-1\" data-source-line=\"455-455\"><span class=\"ez-toc-section\" id=\"%E2%80%9CHow_accurate_is_this_attribution_data%E2%80%9D\"><\/span>&quot;\uc774 \uadc0\uc18d \ub370\uc774\ud130\ub294 \uc5bc\ub9c8\ub098 \uc815\ud655\ud569\ub2c8\uae4c?&quot;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud6a8\uacfc\uc801\uc778 \ub300\uc751 \uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ul data-source-line=\"458-463\">\n<li data-source-line=\"458-458\">\ubaa8\ub4e0 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc758 \ub0b4\uc7ac\uc801 \ud55c\uacc4\ub97c \uc778\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"459-459\">\uc0ac\uc6a9\ub41c \uac80\uc99d \ubc29\ubc95\ub860\uc744 \uc124\uba85\ud558\uc138\uc694<\/li>\n<li data-source-line=\"460-460\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc815\ud655\ub3c4 \uce21\uc815 \ud56d\ubaa9\uc744 \uc81c\uacf5\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"461-461\">\uc774\uc804 \ub610\ub294 \ub300\uc548\uc801 \uc811\uadfc \ubc29\uc2dd\uacfc \ube44\uad50<\/li>\n<li data-source-line=\"462-463\">\ubd88\uc644\uc804\ud55c \uc815\ubc00\ub3c4\uc5d0\ub3c4 \ubc29\ud5a5\uc131 \ud655\uc2e0\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\uc751\ub2f5 \uc608\uc2dc:<\/strong>\u00a0&quot;\uc800\ud76c\ub294 \uc5ec\ub7ec \ubc29\ubc95\uc744 \ud1b5\ud574 \uadc0\uc18d\uc744 \uac80\uc99d\ud569\ub2c8\ub2e4. \ubaa8\ub378 \uc608\uce21\uc744 \ud1b5\uc81c \uc2e4\ud5d8\uacfc \ube44\uad50\ud558\uace0, \ub2e4\uc591\ud55c \uadc0\uc18d \ubc29\uc2dd \uac04\uc758 \uc77c\uad00\uc131\uc744 \ud655\uc778\ud558\uace0, \uc54c\ub824\uc9c4 \uc2e4\uc81c \uc2dc\ub098\ub9ac\uc624\ub97c \ub300\uc0c1\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4. \ud604\uc7ac \ubaa8\ub378\uc740 \ud640\ub4dc\uc544\uc6c3 \ud14c\uc2a4\ud2b8\ub85c \uac80\uc99d\ud588\uc744 \ub54c 85-90%\uc758 \uc815\ud655\ub3c4\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc800\ud76c\ub294 \ubaa8\ub4e0 \uadc0\uc18d \ubc29\uc2dd\uc5d0 \ub0b4\uc7ac\ub41c \ud55c\uacc4\ub97c \uc778\uc815\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc815\ud655\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ubc29\ubc95\ub860\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&quot;\n<h4 id=\"%22how-does-this-attribution-model-handle-online-to-offline-conversion%3F%22\" tabindex=\"-1\" data-source-line=\"467-467\"><span class=\"ez-toc-section\" id=\"%E2%80%9CHow_does_this_attribution_model_handle_online-to-offline_conversion%E2%80%9D\"><\/span>&quot;\uc774 \uc18d\uc131 \ubaa8\ub378\uc740 \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778\uc73c\ub85c\uc758 \uc804\ud658\uc744 \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ud558\ub098\uc694?&quot;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud6a8\uacfc\uc801\uc778 \ub300\uc751 \uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ul data-source-line=\"470-475\">\n<li data-source-line=\"470-470\">\uad6c\ud604\ub41c \ud2b9\uc815 \uc5f0\uacb0 \uba54\ucee4\ub2c8\uc998\uc744 \uc124\uba85\ud558\uc138\uc694<\/li>\n<li data-source-line=\"471-471\">\ud06c\ub85c\uc2a4\ucc44\ub110 \uc5ec\uc815\uc5d0 \uac00\uc2dc\uc131 \ube44\uc728 \uc81c\uacf5<\/li>\n<li data-source-line=\"472-472\">\uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c\uc640 \ube44\uad50<\/li>\n<li data-source-line=\"473-473\">\ucd94\uc801\uc758 \ub0a8\uc740 \uaca9\ucc28\ub97c \uc778\uc2dd\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"474-475\">\uc9c4\ud589 \uc911\uc778 \uac1c\uc120 \uc0ac\ud56d\uc744 \uc124\uba85\ud558\uc138\uc694<\/li>\n<\/ul>\n<strong>\uc751\ub2f5 \uc608\uc2dc:<\/strong>\u00a0&quot;\uc800\ud76c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc740 \uc5ec\ub7ec \uba54\ucee4\ub2c8\uc998\uc744 \ud1b5\ud574 \uc628\ub77c\uc778 \ud65c\ub3d9\uacfc \uc624\ud504\ub77c\uc778 \uc804\ud658\uc744 \uc5f0\uacb0\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \ud45c\uc2dc\ub418\uace0 \ud310\ub9e4 \uc2dc\uc810\uc5d0 \ud3ec\ucc29\ub418\ub294 \uace0\uc720 \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc, \ub514\uc9c0\ud138 \ub178\ucd9c \ud6c4 \ub9e4\uc7a5 \ubc29\ubb38\uc744 \ucd94\uc801\ud558\ub294 \uc704\uce58 \ubd84\uc11d, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uacfc \uc804\ud654 \ud1b5\ud654\ub97c \uc5f0\uacb0\ud558\ub294 \ud1b5\ud654 \ucd94\uc801, \uadf8\ub9ac\uace0 \uc628\ub77c\uc778 \uacc4\uc815\uacfc \ub9e4\uc7a5 \uac70\ub798 \uac04\uc758 \uace0\uac1d \uc2e0\uc6d0 \ub9e4\uce6d\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uc57d 70% \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uae30\uc874 30% \uac00\uc2dc\uc131\ubcf4\ub2e4 \ud06c\uac8c \ud5a5\uc0c1\ub41c \uc218\uce58\uc785\ub2c8\ub2e4.&quot;\n<h4 id=\"%22how-has-ios-privacy-changes-affected-this-attribution-data%3F%22\" tabindex=\"-1\" data-source-line=\"479-479\"><span class=\"ez-toc-section\" id=\"%E2%80%9CHow_has_iOS_privacy_changes_affected_this_attribution_data%E2%80%9D\"><\/span>&quot;iOS \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc774 \uc774\ub7ec\ud55c \uc18d\uc131 \ub370\uc774\ud130\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub098\uc694?&quot;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud6a8\uacfc\uc801\uc778 \ub300\uc751 \uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ul data-source-line=\"482-487\">\n<li data-source-line=\"482-482\">\ucd94\uc801\uc5d0 \ub300\ud55c \uc54c\ub824\uc9c4 \uc601\ud5a5\uc744 \uc9c1\uc811 \ud574\uacb0\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"483-483\">\ubcf4\uc0c1 \ubc29\ubc95\ub860\uc744 \uc124\uba85\ud558\uc138\uc694<\/li>\n<li data-source-line=\"484-484\">\uadc0\uc18d \uc815\ud655\ub3c4\uc5d0 \ub300\ud55c \ud6a8\uacfc \uc815\ub7c9\ud654<\/li>\n<li data-source-line=\"485-485\">\ub204\ub77d\ub41c \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd \uc124\uba85<\/li>\n<li data-source-line=\"486-487\">\ud604\uc7ac \uc811\uadfc \ubc29\uc2dd\uc758 \uac80\uc99d\uc744 \uac15\uc870\ud569\ub2c8\ub2e4<\/li>\n<\/ul>\n<strong>\uc751\ub2f5 \uc608\uc2dc:<\/strong>\u00a0Apple\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45 \ubcc0\uacbd\uc740 \uc800\ud76c\uac00 \ud574\uacb0\ud55c \uad6c\uccb4\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc800\ud76c\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uae30\uae30 \ub2e8\uc704 \ucd94\uc801\uc774 \ubd88\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc9d1\uacc4\ub41c \ub370\uc774\ud130\uc640 \ud655\ub960\ub860\uc801 \ubaa8\ub378\ub9c1\uc744 \uc0ac\uc6a9\ud558\uace0, \uc11c\ub4dc\ud30c\ud2f0 \ucd94\uc801\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc774\uae30 \uc704\ud574 \ud5a5\uc0c1\ub41c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\uc2dd\uc744 \ub3c4\uc785\ud588\uc73c\uba70, \ub370\uc774\ud130\uc5d0\uc11c &#039;\uc54c\ub824\uc9c0\uc9c0 \uc54a\uc740&#039; \uc138\uadf8\uba3c\ud2b8\ub97c \uc124\uba85\ud558\uae30 \uc704\ud574 \ud1b5\uacc4 \ubaa8\ub378\ub9c1\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4. \uc800\ud76c \ubaa8\ub378\uc740 \uc774\ub7ec\ud55c \ud55c\uacc4\ub97c \uba85\uc2dc\uc801\uc73c\ub85c \uace0\ub824\ud558\uace0 \uc788\uc73c\uba70, \uacb0\uacfc\uc5d0 \uc801\uc808\ud55c \uc2e0\ub8b0 \uad6c\uac04\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc815\ud655\ub3c4\ub294 \ub2e4\uc18c \uac10\uc18c\ud588\uc9c0\ub9cc, \uac80\uc99d \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc778\uc0ac\uc774\ud2b8\uc758 \ubc29\ud5a5\uc131 \uc815\ud655\ub3c4\ub294 \uc5ec\uc804\ud788 \uac15\ub825\ud568\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h4 id=\"%22why-do-these-results-differ-from-what-the-platform-is-reporting%3F%22\" tabindex=\"-1\" data-source-line=\"491-491\"><span class=\"ez-toc-section\" id=\"%E2%80%9CWhy_do_these_results_differ_from_what_the_platform_is_reporting%E2%80%9D\"><\/span>&quot;\uc774 \uacb0\uacfc\uac00 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubcf4\uace0\ud558\ub294 \ub0b4\uc6a9\uacfc \ub2e4\ub978 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?&quot;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud6a8\uacfc\uc801\uc778 \ub300\uc751 \uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ul data-source-line=\"494-499\">\n<li data-source-line=\"494-494\">\ub0b4\uc7ac\uc801\uc778 \ud50c\ub7ab\ud3fc \ud3b8\ud5a5\uc744 \uc124\uba85\ud558\uc138\uc694<\/li>\n<li data-source-line=\"495-495\">\uad6c\uccb4\uc801\uc778 \ubc29\ubc95\ub860\uc801 \ucc28\uc774\uc810\uc744 \uc790\uc138\ud788 \uc124\uba85\ud558\uc138\uc694<\/li>\n<li data-source-line=\"496-496\">\uc77c\uad00\ub41c \ud06c\ub85c\uc2a4\ucc44\ub110 \ubdf0\uc758 \uac00\uce58 \uac15\uc870<\/li>\n<li data-source-line=\"497-497\">\ubd88\uc77c\uce58\uac00 \ubc1c\uc0dd\ud558\ub294 \ubc29\uc2dd\uc758 \uc608\ub97c \ubcf4\uc5ec\uc8fc\uc138\uc694<\/li>\n<li data-source-line=\"498-499\">\ub3c5\ub9bd\uc801\uc778 \uce21\uc815\uc758 \uc7a5\uc810\uc744 \uac15\uc870\ud569\ub2c8\ub2e4<\/li>\n<\/ul>\n<strong>\uc751\ub2f5 \uc608\uc2dc:<\/strong>\u00a0&quot;\uc800\ud76c\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc9c0\ud45c\uc640 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubcf4\uace0\ud558\ub294 \uc9c0\ud45c \uac04\uc758 \ubd88\uc77c\uce58\ub294 \uba87 \uac00\uc9c0 \uad6c\uccb4\uc801\uc778 \uc774\uc720\ub85c \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\ub9c8\ub2e4 \uc11c\ub85c \ub2e4\ub978 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc708\ub3c4\uc6b0\ub97c \uc0ac\uc6a9\ud558\uace0(\uc77c\ubc18\uc801\uc73c\ub85c \ub354 \uae34 \uae30\uac04\uc5d0 \ub300\ud574 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud568), \uc5ec\ub7ec \ud50c\ub7ab\ud3fc\uc758 \uace0\uac1d \uc5ec\uc815\uc744 \uc81c\ub300\ub85c \ud30c\uc545\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uace0, \uc790\uc0ac \ucc44\ub110\uc5d0 \uc720\ub9ac\ud55c \ub2e4\ub978 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc744 \uc801\uc6a9\ud558\uba70, \uc804\ud658 \uc720\ud615\ubcc4\ub85c \uc9d1\uacc4\ud558\ub294 \ubc29\uc2dd\uc774 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc740 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc \ud3b8\ud5a5\uc744 \uc81c\uac70\ud558\uace0 \uc9c4\uc815\ud55c \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \uac00\uc7a5 \uc815\ud655\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uc77c\uad00\ub41c \ud06c\ub85c\uc2a4\ucc44\ub110 \ubdf0\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"business-impact-questions\" tabindex=\"-1\" data-source-line=\"503-503\"><span class=\"ez-toc-section\" id=\"Business_Impact_Questions\"><\/span>\ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ud574 \uad00\uacc4\uc790\ub294 \uadc0\uc18d\uc774 \ube44\uc988\ub2c8\uc2a4 \uacb0\uc815\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.\n<h4 id=\"%22what-specific-actions-should-we-take-based-on-this-data%3F%22\" tabindex=\"-1\" data-source-line=\"507-507\"><span class=\"ez-toc-section\" id=\"%E2%80%9CWhat_specific_actions_should_we_take_based_on_this_data%E2%80%9D\"><\/span>&quot;\uc774 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5a4 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud560\uae4c\uc694?&quot;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud6a8\uacfc\uc801\uc778 \ub300\uc751 \uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ul data-source-line=\"510-515\">\n<li data-source-line=\"510-510\">\uba85\ud655\ud558\uace0 \uc6b0\uc120\uc21c\uc704\uac00 \uc788\ub294 \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"511-511\">\uad8c\uc7a5 \uc0ac\ud56d\uc744 \ud2b9\uc815 \uacb0\uacfc\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"512-512\">\uc7a0\uc7ac\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5\uc744 \uc815\ub7c9\ud654\ud558\uc138\uc694<\/li>\n<li data-source-line=\"513-513\">\uc8fc\uc18c \uad6c\ud604 \uace0\ub824 \uc0ac\ud56d<\/li>\n<li data-source-line=\"514-515\">\uac80\uc99d\uc744 \uc704\ud55c \ud14c\uc2a4\ud2b8 \uc811\uadfc \ubc29\uc2dd \uc81c\uc548<\/li>\n<\/ul>\n<strong>\uc751\ub2f5 \uc608\uc2dc:<\/strong>\u00a0&quot;\uc774\ub7ec\ud55c \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc138 \uac00\uc9c0 \uad6c\uccb4\uc801\uc778 \uc870\uce58\ub97c \uad8c\uc7a5\ud569\ub2c8\ub2e4. \uccab\uc9f8, \uc720\ub8cc \uac80\uc0c9 \uc608\uc0b0\uc758 30%\ub97c \ube0c\ub79c\ub4dc \uc6a9\uc5b4\uc5d0\uc11c 45% \ub354 \ub9ce\uc740 \uc2e0\uaddc \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \uc0c1\uc704 \ud37c\ub110 \uc778\uc9c0 \ucc44\ub110\ub85c \uc7ac\ubd84\ubc30\ud569\ub2c8\ub2e4. \ub458\uc9f8, \uace0\uac1d \uc778\uc218\ubcf4\ub2e4\ub294 \uace0\uac1d \uc721\uc131\uc5d0 \uc9d1\uc911\ud558\ub3c4\ub85d \uc774\uba54\uc77c \ucea0\ud398\uc778\uc744 \uc7ac\uad6c\uc131\ud569\ub2c8\ub2e4. \uadc0\uc18d \ubd84\uc11d\uc5d0 \ub530\ub974\uba74 \uc774\ub97c \ud1b5\ud574 \uc804\ud658\uc728\uc744 28%\uae4c\uc9c0 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc14b\uc9f8, \uace0\uac1d \uc5ec\uc815 \ucd08\uae30\uc5d0 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\uac00 2.3\ubc30 \ub192\uc544\uc9c4\ub2e4\ub294 \uc5f0\uad6c \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud574 \ub3d9\ubd81\ubd80 \uc9c0\uc5ed\uc5d0\uc11c \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud22c\uc790 \uc99d\uac00\uc5d0 \ub300\ud55c \ud1b5\uc81c \ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud569\ub2c8\ub2e4.&quot;\n<h4 id=\"%22how-will-these-attribution-insights-improve-our-bottom-line%3F%22\" tabindex=\"-1\" data-source-line=\"519-519\"><span class=\"ez-toc-section\" id=\"%E2%80%9CHow_will_these_attribution_insights_improve_our_bottom_line%E2%80%9D\"><\/span>&quot;\uc774\ub7ec\ud55c \uadc0\uc18d \ud1b5\ucc30\ub825\uc774 \uc5b4\ub5bb\uac8c \ud68c\uc0ac\uc758 \ucd5c\uc885 \uc774\uc775\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc744\uae4c\uc694?&quot;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud6a8\uacfc\uc801\uc778 \ub300\uc751 \uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ul data-source-line=\"522-527\">\n<li data-source-line=\"522-522\">\ub9c8\ucf00\ud305 \uc9c0\ud45c\ub97c \uc7ac\ubb34 \uacb0\uacfc\ub85c \ubcc0\ud658<\/li>\n<li data-source-line=\"523-523\">\uad8c\uc7a5 \uc0ac\ud56d\uc5d0 \ub300\ud55c ROI \uc608\uce21 \uc81c\uacf5<\/li>\n<li data-source-line=\"524-524\">\uc2b9\uc778\ub41c \ube44\uc988\ub2c8\uc2a4 \uc9c0\ud45c\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"525-525\">\ub2e8\uae30 \ubc0f \uc7a5\uae30 \uc601\ud5a5\uc744 \ubaa8\ub450 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"526-527\">\uc704\ud5d8 \ubc0f \uc2e0\ub8b0 \uc218\uc900 \ud574\uacb0<\/li>\n<\/ul>\n<strong>\uc751\ub2f5 \uc608\uc2dc:<\/strong>\u00a0&quot;\uc774\ub7ec\ud55c \uae30\uc5ec \uae30\ubc18 \ucd94\ucc9c\uc744 \uad6c\ud604\ud558\uba74 \uc138 \uac00\uc9c0 \uc7ac\uc815\uc801 \uc774\uc810\uc774 \uc788\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uccab\uc9f8, \ub354\uc6b1 \ud6a8\uc728\uc801\uc778 \ucc44\ub110 \ud560\ub2f9\uc744 \ud1b5\ud574 \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9\uc774 22% \uac10\uc18c\ud558\uc5ec \uc5f0\uac04 \uc57d $240\ub9cc \ub2ec\ub7ec(\uc57d 1\uc870 4\ucc9c\uc5b5 \uc6d0) \uc808\uac10\ub429\ub2c8\ub2e4. \ub458\uc9f8, \uae30\uc5ec \ubd84\uc11d \uacb0\uacfc \uace0\uac1d \uc720\uc9c0\uc728\uc774 \ud5a5\uc0c1\ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub09c \ucc44\ub110\uc744 \ud1b5\ud574 \uace0\uac1d\uc744 \ud655\ubcf4\ud568\uc73c\ub85c\uc368 \uc2e0\uaddc \uace0\uac1d \uc0dd\uc560 \uac00\uce58\uac00 15% \ud5a5\uc0c1\ub418\uc5b4 \uc7a5\uae30 \ub9e4\ucd9c\uc774 \uc57d $380\ub9cc \ub2ec\ub7ec(\uc57d 1\uc870 4\ucc9c\uc5b5 \uc6d0) \uc99d\uac00\ud569\ub2c8\ub2e4. \uc14b\uc9f8, \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \ud0c0\uac9f\ud305 \ubc0f \uba54\uc2dc\uc9d5\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ud1b5\ud574 \ub9e4\ucd9c\uc774 10% \uc99d\uac00\ud558\uc5ec \uc5f0\uac04 \uc57d $520\ub9cc \ub2ec\ub7ec(\uc57d 1\uc870 4\ucc9c\uc5b5 \uc6d0) \uc99d\uac00\ud569\ub2c8\ub2e4. \ubcf4\uc218\uc801\uc73c\ub85c \ucd94\uc815\ud558\uba74 $120\ub9cc \ub2ec\ub7ec(\uc57d 1\uc870 4\ucc9c\uc5b5 \uc6d0)\uc758 \uad6c\ud604 \ud22c\uc790 \ub300\ube44 \ucd1d \uc7ac\uc815\uc801 \ud6a8\uacfc\ub294 $1140\ub9cc \ub2ec\ub7ec(\uc57d 1\uc870 4\ucc9c\uc5b5 \uc6d0)\uc785\ub2c8\ub2e4.&quot;\n<h4 id=\"%22how-does-this-attribution-compare-with-our-competitors%3F%22\" tabindex=\"-1\" data-source-line=\"531-531\"><span class=\"ez-toc-section\" id=\"%E2%80%9CHow_does_this_attribution_compare_with_our_competitors%E2%80%9D\"><\/span>&quot;\uc774 \uc18d\uc131\uc740 \uacbd\uc7c1\uc0ac\uc640 \ube44\uad50\ud558\uba74 \uc5b4\ub5bb\uc2b5\ub2c8\uae4c?&quot;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud6a8\uacfc\uc801\uc778 \ub300\uc751 \uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ul data-source-line=\"534-539\">\n<li data-source-line=\"534-534\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c\ub97c \uc81c\uacf5\ud558\uc138\uc694<\/li>\n<li data-source-line=\"535-535\">\uadc0\uc18d \uc815\uad50\ud568 \uc218\uc900\uc744 \ube44\uad50\ud558\uc138\uc694<\/li>\n<li data-source-line=\"536-536\">\ud68d\ub4dd\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \uac15\uc870\ud569\ub2c8\ub2e4<\/li>\n<li data-source-line=\"537-537\">\uacbd\uc7c1 \uc6b0\uc704\ub97c \uc704\ud55c \ucc28\ubcc4\ud654 \uc694\uc18c\ub85c\uc11c \uadc0\uc18d\uc131 \uc8fc\uc18c \uc9c0\uc815<\/li>\n<li data-source-line=\"538-539\">\uc2dc\uc7a5 \uc131\uacfc\uc5d0 \uc5f0\uacb0<\/li>\n<\/ul>\n<strong>\uc751\ub2f5 \uc608\uc2dc:<\/strong>\u00a0&quot;\uc800\ud76c\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ub2a5\uc740 \uc774\uc81c \uc560\ub110\ub9ac\uc2a4\ud2b8 \ud3c9\uac00 \uae30\uc900 \uc5c5\uacc4 \uc0c1\uc704 25%\uc5d0 \uc18d\ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac X\uc640 Y\ub294 \uc5ec\uc804\ud788 \uae30\ubcf8\uc801\uc778 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc0ac\uc6a9\ud558\ub294 \ubc18\uba74, \uc800\ud76c\ub294 \uba38\uc2e0\ub7ec\ub2dd \uad6c\uc131 \uc694\uc18c\ub97c \ud65c\uc6a9\ud55c \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc73c\ub85c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uace0\uae09 \uc811\uadfc \ubc29\uc2dd\uc740 \uc138 \uac00\uc9c0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub354\uc6b1 \ud6a8\uc728\uc801\uc778 \uc608\uc0b0 \ubc30\ubd84(15-20%\uc758 \ud6a8\uc728\uc131 \uc6b0\uc704\ub85c \ucd94\uc815), \uc77c\uad00\ub41c \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5ec\uc815\uc744 \ud1b5\ud55c \ub354 \ub098\uc740 \uace0\uac1d \uacbd\ud5d8, \uadf8\ub9ac\uace0 \uacbd\uc7c1\uc0ac \ucea0\ud398\uc778 \uc870\uc815\ubcf4\ub2e4 2~3\uc8fc \uc55e\uc11c \ub098\uac08 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ube60\ub978 \ucd5c\uc801\ud654 \uc8fc\uae30\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc7a5\uc810\uc740 \uc9c0\ub09c 2\ubd84\uae30 \ub3d9\uc548 \uc800\ud76c\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728 \uc131\uc7a5\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4.&quot;\n<h4 id=\"%22what-resources-are-required-to-implement-these-attribution-recommendations%3F%22\" tabindex=\"-1\" data-source-line=\"543-543\"><span class=\"ez-toc-section\" id=\"%E2%80%9CWhat_resources_are_required_to_implement_these_attribution_recommendations%E2%80%9D\"><\/span>&quot;\uc774\ub7ec\ud55c \uadc0\uc18d \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uad6c\ud604\ud558\ub294 \ub370 \uc5b4\ub5a4 \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\uae4c?&quot;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud6a8\uacfc\uc801\uc778 \ub300\uc751 \uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ul data-source-line=\"546-551\">\n<li data-source-line=\"546-546\">\uad6c\ud604 \uc694\uad6c \uc0ac\ud56d \ubd84\uc11d<\/li>\n<li data-source-line=\"547-547\">\ud604\uc2e4\uc801\uc778 \ud0c0\uc784\ub77c\uc778 \ucd94\uc815\uce58\ub97c \uc81c\uacf5\ud558\uc138\uc694<\/li>\n<li data-source-line=\"548-548\">\ud300 \uae30\uc220 \uc694\uad6c \uc0ac\ud56d \ud574\uacb0<\/li>\n<li data-source-line=\"549-549\">\uc138\ubd80 \uae30\uc220 \ud22c\uc790 \ud544\uc694<\/li>\n<li data-source-line=\"550-551\">\uc9c0\uc18d\uc801\uc778 \uc720\uc9c0 \uad00\ub9ac \ud544\uc694\uc131\uc744 \uc124\uba85\ud558\uc138\uc694<\/li>\n<\/ul>\n<strong>\uc751\ub2f5 \uc608\uc2dc:<\/strong>\u00a0&quot;\uc774\ub7ec\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uad6c\ud604\ud558\ub824\uba74 \uc138 \uac00\uc9c0 \ub9ac\uc18c\uc2a4 \uad6c\uc131 \uc694\uc18c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uccab\uc9f8, 4\uc8fc \ub3d9\uc548 \uc57d 120\uc2dc\uac04\uc758 \ub9c8\ucf00\ud305 \ud300 \uc5c5\ubb34\uac00 \ud544\uc694\ud55c \uc77c\ud68c\uc131 \ucea0\ud398\uc778 \uad6c\uc870 \uc870\uc815\uc785\ub2c8\ub2e4. \ub458\uc9f8, \ucea0\ud398\uc778 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc758 \uae30\uc220 \uad6c\uc131 \ubcc0\uacbd\uc73c\ub85c \uc57d 40\uc2dc\uac04\uc758 \ub9c8\ucf00\ud305 \uae30\uc220 \uc9c0\uc6d0\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc14b\uc9f8, \uc0c8\ub85c\uc6b4 \ucd5c\uc801\ud654 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud55c \uc9c1\uc6d0 \uad50\uc721\uc73c\ub85c \ud300\uc6d0\ub2f9 \uc57d 3\uc2dc\uac04\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4. \ucd94\uac00\uc801\uc778 \uae30\uc220 \uad6c\ub9e4\ub294 \ud544\uc694\ud558\uc9c0 \uc54a\uc73c\uba70, \uad6c\ud604 \ud6c4\uc5d0\ub294 \uc9c0\uc18d\uc801\uc778 \uc720\uc9c0 \uad00\ub9ac\ub97c \uc704\ud574 \ub9e4\uc8fc \uc57d 10\uc2dc\uac04\uc758 \ubd84\uc11d\uac00 \uc5c5\ubb34\uac00 \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \ucd5c\uc801\ud654\uc5d0 \ud22c\uc785\ub429\ub2c8\ub2e4.&quot;\n<h3 id=\"strategic-value-questions\" tabindex=\"-1\" data-source-line=\"555-555\"><span class=\"ez-toc-section\" id=\"Strategic_Value_Questions\"><\/span>\uc804\ub7b5\uc801 \uac00\uce58 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc784\uc6d0\ub4e4\uc740 \uc885\uc885 \uadc0\uc18d\uc758 \uc804\ub7b5\uc801 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \uc758\ubb38\uc744 \uc81c\uae30\ud569\ub2c8\ub2e4.\n<h4 id=\"%22how-does-this-attribution-approach-align-with-our-business-strategy%3F%22\" tabindex=\"-1\" data-source-line=\"559-559\"><span class=\"ez-toc-section\" id=\"%E2%80%9CHow_does_this_attribution_approach_align_with_our_business_strategy%E2%80%9D\"><\/span>&quot;\uc774\ub7ec\ud55c \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc774 \uc6b0\ub9ac \uc0ac\uc5c5 \uc804\ub7b5\uacfc \uc5b4\ub5bb\uac8c \uc77c\uce58\ud569\ub2c8\uae4c?&quot;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud6a8\uacfc\uc801\uc778 \ub300\uc751 \uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ul data-source-line=\"562-567\">\n<li data-source-line=\"562-562\">\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc804\ub7b5\uc801 \ubaa9\ud45c\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"563-563\">\uadc0\uc18d\uc774 \uc804\ub7b5\uc801 \uacb0\uc815\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\uc138\uc694<\/li>\n<li data-source-line=\"564-564\">\uc804\uc220\uc801 \ucd5c\uc801\ud654\ub97c \ub118\uc5b4 \uc7a5\uae30\uc801 \uac00\uce58\ub97c \uac15\uc870\ud569\ub2c8\ub2e4<\/li>\n<li data-source-line=\"565-565\">\uacbd\uc7c1 \uc6b0\uc704\uc5d0\uc11c \uadc0\uc18d\uc758 \uc5ed\ud560\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694<\/li>\n<li data-source-line=\"566-567\">\uadc0\uc18d\uc774 \uc804\ub7b5\uc801 \uc804\ud658\uc744 \uc5b4\ub5bb\uac8c \uc9c0\uc6d0\ud558\ub294\uc9c0 \uc124\uba85\ud558\uc138\uc694<\/li>\n<\/ul>\n<strong>\uc751\ub2f5 \uc608\uc2dc:<\/strong>\u00a0&quot;\uc800\ud76c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc740 \uc800\ud76c \uc0ac\uc5c5 \uc804\ub7b5\uc758 \uc138 \uac00\uc9c0 \uc694\uc18c\ub97c \uc9c1\uc811\uc801\uc73c\ub85c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uccab\uc9f8, \uc5b4\ub5a4 \ucc44\ub110\uacfc \uba54\uc2dc\uc9c0\uac00 \uace0\uac1d\uc744 \uac00\uc7a5 \ud6a8\uc728\uc801\uc73c\ub85c \uc720\uce58\ud558\ub294\uc9c0 \ud30c\uc545\ud558\uc5ec \uace0\ubd80\uac00\uac00\uce58 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub85c \uc804\ub7b5\uc801\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \ub458\uc9f8, \uace0\uac1d\uc774 \uc5ec\ub7ec \uc811\uc810\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc774\ub3d9\ud558\ub294\uc9c0 \uce21\uc815\ud558\uace0 \uadf8 \uc5ec\uc815\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uc14b\uc9f8, \uc9c0\uc5ed \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ud544\uc694\ud55c \uc2dc\uc7a5 \ud2b9\ud654 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \uc2dc\uc7a5 \ud655\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc811\uadfc \ubc29\uc2dd\uc740 \uc804\uc220\uc801 \ucd5c\uc801\ud654\ub97c \ub118\uc5b4, \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub354 \ube60\ub974\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc801 \ubbfc\ucca9\uc131\uc744 \uc81c\uacf5\ud558\uba70, \uc804\ub7b5\uc801 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub300\ud55c \uc9c4\ud589 \uc0c1\ud669\uc744 \uc9c1\uc811 \ucd94\uc801\ud558\ub294 \uce21\uc815 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.&quot;\n<h4 id=\"%22how-should-attribution-influence-our-overall-marketing-strategy%3F%22\" tabindex=\"-1\" data-source-line=\"571-571\"><span class=\"ez-toc-section\" id=\"%E2%80%9CHow_should_attribution_influence_our_overall_marketing_strategy%E2%80%9D\"><\/span>&quot;\uadc0\uc18d\uc740 \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uccd0\uc57c \ud560\uae4c\uc694?&quot;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud6a8\uacfc\uc801\uc778 \ub300\uc751 \uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ul data-source-line=\"574-579\">\n<li data-source-line=\"574-574\">\uc804\uc220\uc801 \uc758\ubbf8\uc640 \uc804\ub7b5\uc801 \uc758\ubbf8\ub97c \ubaa8\ub450 \ub2e4\ub8e8\uc2ed\uc2dc\uc624.<\/li>\n<li data-source-line=\"575-575\">\ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc758 \uc9c4\ud654\ub97c \uc124\uba85\ud558\uc138\uc694<\/li>\n<li data-source-line=\"576-576\">\uadc0\uc18d\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uac00 \uc5b4\ub5bb\uac8c \ub4dc\ub7ec\ub098\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\uc138\uc694<\/li>\n<li data-source-line=\"577-577\">\ubcc0\ud654\ud558\ub294 \uace0\uac1d \ud589\ub3d9\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"578-579\">\ubbf8\ub798 \ubc29\ud5a5\uc5d0 \ub300\ud55c \uad00\uc810\uc744 \uc81c\uacf5\ud558\uc138\uc694<\/li>\n<\/ul>\n<strong>\uc751\ub2f5 \uc608\uc2dc:<\/strong>\u00a0&quot;\uc800\ud76c\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc778\uc0ac\uc774\ud2b8\ub294 \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc138 \uac00\uc9c0 \uc804\ub7b5\uc801 \uc870\uc815\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4. \uccab\uc9f8, \ud604\uc7ac\uc758 \ucc44\ub110 \uc911\uc2ec \uc870\uc9c1\uc5d0\uc11c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud1b5\ud574 34% \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\ub294 \uac83\uc73c\ub85c \uc785\uc99d\ub41c \ub354\uc6b1 \ud1b5\ud569\ub41c \uc5ec\uc815 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \ub458\uc9f8, \uace0\uac1d \uc5ec\uc815 \ucd08\uae30\uc5d0 \uad50\uc721 \ucf58\ud150\uce20\ub97c \uac15\uc870\ud558\ub3c4\ub85d \ucf58\ud150\uce20 \uc804\ub7b5\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud1b5\ud574 \ucd5c\uc885 \uad6c\ub9e4 \uacb0\uc815\uc5d0 2.8\ubc30 \ub354 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc14b\uc9f8, \ucc44\ub110\ubcc4 \ucd5c\uc801\ud654\ubcf4\ub2e4\ub294 \uc811\uc810 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc5f0\uacb0\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uc6b0\uc120\uc2dc\ud558\ub3c4\ub85d \ub9c8\ucf00\ud305 \uae30\uc220 \ud22c\uc790\ub97c \uc7ac\uc870\uc815\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc801 \ubcc0\ud654\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud1b5\ud574 \ubc1c\uacac\ub41c \uace0\uac1d \ud589\ub3d9\uc758 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \ud574\uacb0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc804\uc220\uc801 \ucd5c\uc801\ud654\ub9cc \ud558\ub294 \uac83\ubcf4\ub2e4 \ub354\uc6b1 \uc9c0\uc18d \uac00\ub2a5\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.&quot; \uc774\ub7ec\ud55c \uc77c\ubc18\uc801\uc778 \uc9c8\ubb38\uc744 \uc608\uce21\ud558\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \ud574\uacb0\ud568\uc73c\ub85c\uc368 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc778\uc0ac\uc774\ud2b8\uac00 \ud559\uc220\uc801\uc778 \ub17c\uc758\uac00 \uc544\ub2cc \uc758\ubbf8 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac \uacb0\uc815\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.\n<h2 id=\"presentation-formats-and-delivery-strategies\" tabindex=\"-1\" data-source-line=\"585-585\"><span class=\"ez-toc-section\" id=\"Presentation_Formats_and_Delivery_Strategies\"><\/span>\ud504\ub808\uc820\ud14c\uc774\uc158 \ud615\uc2dd \ubc0f \uc804\ub2ec \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d \uc778\uc0ac\uc774\ud2b8\uc758 \ud615\uc2dd\uacfc \uc804\ub2ec \ubc29\uc2dd\uc740 \ud6a8\uacfc\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.\n<h3 id=\"meeting-formats-for-different-objectives\" tabindex=\"-1\" data-source-line=\"589-589\"><span class=\"ez-toc-section\" id=\"Meeting_Formats_for_Different_Objectives\"><\/span>\ub2e4\uc591\ud55c \ubaa9\ud45c\uc5d0 \ub530\ub978 \ud68c\uc758 \ud615\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub2e4\uc591\ud55c \ud504\ub808\uc820\ud14c\uc774\uc158 \ubaa9\ud45c\uc5d0\ub294 \ud2b9\uc815 \ud68c\uc758 \ud615\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"strategic-decision-meetings\" tabindex=\"-1\" data-source-line=\"593-593\"><span class=\"ez-toc-section\" id=\"Strategic_Decision_Meetings\"><\/span>\uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815 \ud68c\uc758<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc911\uc694\ud55c \uc608\uc0b0\uc774\ub098 \uc804\ub7b5\uc801 \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c:\n<ul data-source-line=\"596-601\">\n<li data-source-line=\"596-596\"><strong>\uccb4\uc7ac<\/strong>: \uc694\uc57d\uc744 \ud3ec\ud568\ud55c \uacf5\uc2dd \ud504\ub808\uc820\ud14c\uc774\uc158<\/li>\n<li data-source-line=\"597-597\"><strong>\uc9c0\uc18d<\/strong>: \ud1a0\ub860 \uc2dc\uac04\uc744 \ud3ec\ud568\ud558\uc5ec 30~45\ubd84<\/li>\n<li data-source-line=\"598-598\"><strong>\ucc38\uac00\uc790\ub4e4<\/strong>: \uc758\uc0ac\uacb0\uc815\uad8c\uc790 \ubc0f \uc8fc\uc694 \uc601\ud5a5\ub825\uc790<\/li>\n<li data-source-line=\"599-599\"><strong>\uc7ac\ub8cc<\/strong>: \uc0ac\uc804 \uc77d\uae30 \uc694\uc57d, \ud504\ub808\uc820\ud14c\uc774\uc158 \ub370\ud06c, \ud6c4\uc18d \ubb38\uc11c<\/li>\n<li data-source-line=\"600-601\"><strong>\uad6c\uc870<\/strong>: \ub9e5\ub77d \u2192 \uc8fc\uc694 \uacb0\uacfc \u2192 \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5 \u2192 \uad8c\uc7a5 \uc0ac\ud56d \u2192 \ud1a0\ub860<\/li>\n<\/ul>\n<h4 id=\"tactical-optimization-reviews\" tabindex=\"-1\" data-source-line=\"602-602\"><span class=\"ez-toc-section\" id=\"Tactical_Optimization_Reviews\"><\/span>\uc804\uc220 \ucd5c\uc801\ud654 \ub9ac\ubdf0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud2b9\uc815 \ucc44\ub110\uc774\ub098 \ucea0\ud398\uc778 \uac1c\uc120\uc5d0 \uc9d1\uc911\ud558\ub294 \uacbd\uc6b0:\n<ul data-source-line=\"605-610\">\n<li data-source-line=\"605-605\"><strong>\uccb4\uc7ac<\/strong>: \ub300\ud654\ud615 \uc791\uc5c5 \uc138\uc158<\/li>\n<li data-source-line=\"606-606\"><strong>\uc9c0\uc18d<\/strong>: 60-90\ubd84<\/li>\n<li data-source-line=\"607-607\"><strong>\ucc38\uac00\uc790\ub4e4<\/strong>: \ucc44\ub110 \uc18c\uc720\uc790, \ucea0\ud398\uc778 \uad00\ub9ac\uc790, \ubd84\uc11d \ud300<\/li>\n<li data-source-line=\"608-608\"><strong>\uc7ac\ub8cc<\/strong>: \uc0c1\uc138 \ub300\uc2dc\ubcf4\ub4dc, \ucd5c\uc801\ud654 \uc6cc\ud06c\uc2dc\ud2b8<\/li>\n<li data-source-line=\"609-610\"><strong>\uad6c\uc870<\/strong>: \uc131\uacfc \uac80\ud1a0 \u2192 \uae30\ud68c \uc2dd\ubcc4 \u2192 \uc2e4\ud589 \uacc4\ud68d \u2192 \ucc45\uc784 \ud560\ub2f9<\/li>\n<\/ul>\n<h4 id=\"attribution-education-sessions\" tabindex=\"-1\" data-source-line=\"611-611\"><span class=\"ez-toc-section\" id=\"Attribution_Education_Sessions\"><\/span>\uadc0\uc18d \uad50\uc721 \uc138\uc158<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \uad6c\ucd95\ud560 \ub54c:\n<ul data-source-line=\"614-619\">\n<li data-source-line=\"614-614\"><strong>\uccb4\uc7ac<\/strong>: \uc608\uc2dc\ub97c \ud3ec\ud568\ud55c \uc6cc\ud06c\uc20d \uc2a4\ud0c0\uc77c<\/li>\n<li data-source-line=\"615-615\"><strong>\uc9c0\uc18d<\/strong>: 2-3\uc2dc\uac04<\/li>\n<li data-source-line=\"616-616\"><strong>\ucc38\uac00\uc790\ub4e4<\/strong>: \ub9c8\ucf00\ud305 \ud300, \uae30\ub2a5 \uac04 \uc774\ud574 \uad00\uacc4\uc790<\/li>\n<li data-source-line=\"617-617\"><strong>\uc7ac\ub8cc<\/strong>: \uad50\uc721 \uc790\ub8cc, \uc0ac\ub840 \uc5f0\uad6c, \uc5f0\uc2b5<\/li>\n<li data-source-line=\"618-619\"><strong>\uad6c\uc870<\/strong>: \uadc0\uc18d \uae30\ubcf8 \uc0ac\ud56d \u2192 \ubc29\ubc95\ub860 \uac1c\uc694 \u2192 \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8 \uc608\uc2dc \u2192 Q&amp;A \u2192 \ub2e4\uc74c \ub2e8\uacc4<\/li>\n<\/ul>\n<h4 id=\"executive-updates\" tabindex=\"-1\" data-source-line=\"620-620\"><span class=\"ez-toc-section\" id=\"Executive_Updates\"><\/span>\uc784\uc6d0 \uc5c5\ub370\uc774\ud2b8<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub9ac\ub354\uc2ed\uc5d0 \ub300\ud55c \uc815\uae30\uc801\uc778 \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \ub54c:\n<ul data-source-line=\"623-628\">\n<li data-source-line=\"623-623\"><strong>\uccb4\uc7ac<\/strong>: \ub300\uc2dc\ubcf4\ub4dc \uac80\ud1a0\ub97c \ud1b5\ud55c \uac04\uacb0\ud55c \ube0c\ub9ac\ud551<\/li>\n<li data-source-line=\"624-624\"><strong>\uc9c0\uc18d<\/strong>: 15-20\ubd84<\/li>\n<li data-source-line=\"625-625\"><strong>\ucc38\uac00\uc790\ub4e4<\/strong>: \uc784\uc6d0\ud300 \ub610\ub294 \uc704\uc6d0\ud68c<\/li>\n<li data-source-line=\"626-626\"><strong>\uc7ac\ub8cc<\/strong>: 1\ud398\uc774\uc9c0 \uc694\uc57d, \uc8fc\uc694 \uc2dc\uac01\ud654<\/li>\n<li data-source-line=\"627-628\"><strong>\uad6c\uc870<\/strong>: \uc131\uacfc \ud5e4\ub4dc\ub77c\uc778 \u2192 \uc8fc\uc694 \ubcc0\uacbd \uc0ac\ud56d \u2192 \uc791\uc5c5 \ud56d\ubaa9 \u2192 \uc804\ub7b5\uc801 \uc758\ubbf8<\/li>\n<\/ul>\n<h3 id=\"presentation-materials-for-attribution-insights\" tabindex=\"-1\" data-source-line=\"629-629\"><span class=\"ez-toc-section\" id=\"Presentation_Materials_for_Attribution_Insights\"><\/span>Attribution Insights \ud504\ub808\uc820\ud14c\uc774\uc158 \uc790\ub8cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub2e4\uc591\ud55c \uc774\ud574 \uad00\uacc4\uc790\uc640 \uc2dc\ub098\ub9ac\uc624\uc5d0\ub294 \ud2b9\uc218 \uc790\ub8cc\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<table data-source-line=\"643-649\">\n<thead data-source-line=\"643-643\">\n<tr data-source-line=\"643-643\">\n<th>\uc7ac\ub8cc \uc720\ud615<\/th>\n<th>\uac00\uc7a5 \uc801\ud569\ud55c<\/th>\n<th>\ud575\uc2ec \uc694\uc18c<\/th>\n<th>\ubc30\ud3ec \ud0c0\uc774\ubc0d<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"645-649\">\n<tr data-source-line=\"645-645\">\n<td><strong>\uc694\uc57d<\/strong><\/td>\n<td>C-suite \ubc0f \uace0\uc704 \ub9ac\ub354<\/td>\n<td>\uc8fc\uc694 \uacb0\uacfc \ubc0f \uad8c\uc7a5 \uc0ac\ud56d\uc744 \ub2f4\uc740 1\ud398\uc774\uc9c0 \uac1c\uc694<\/td>\n<td>\ud68c\uc758 24~48\uc2dc\uac04 \uc804<\/td>\n<\/tr>\n<tr data-source-line=\"646-646\">\n<td><strong>\uc18d\uc131 \ub300\uc2dc\ubcf4\ub4dc<\/strong><\/td>\n<td>\uc815\uae30\uc801\uc778 \uc131\uacfc \ud3c9\uac00<\/td>\n<td>\ud544\ud130\ub9c1 \uae30\ub2a5\uc774 \uc788\ub294 \ub300\ud654\ud615 \uc2dc\uac01\ud654<\/td>\n<td>\uc608\uc815\ub41c \uc5c5\ub370\uc774\ud2b8\ub85c \uc9c0\uc18d\uc801\uc778 \uc561\uc138\uc2a4 \uac00\ub2a5<\/td>\n<\/tr>\n<tr data-source-line=\"647-647\">\n<td><strong>\uc2ec\uce35 \ubd84\uc11d<\/strong><\/td>\n<td>\uc804\ub2f4 \uc18d\uc131 \uc138\uc158<\/td>\n<td>\ubc29\ubc95\ub860 \uc138\ubd80 \uc815\ubcf4\uac00 \ud3ec\ud568\ub41c \ud3ec\uad04\uc801\uc778 \ub370\uc774\ud130<\/td>\n<td>\uc138\ubd80 \uac80\ud1a0 \ud68c\uc758 \uc911<\/td>\n<\/tr>\n<tr data-source-line=\"648-648\">\n<td><strong>\ucc44\ub110 \uc2a4\ucf54\uc5b4\uce74\ub4dc<\/strong><\/td>\n<td>\ucc44\ub110 \uad00\ub9ac\uc790<\/td>\n<td>\ubca4\uce58\ub9c8\ud06c\ub97c \ud65c\uc6a9\ud55c \uc18d\uc131 \uae30\ubc18 \uc131\uacfc \uc9c0\ud45c<\/td>\n<td>\uc8fc\uac04 \ub610\ub294 \uc6d4\uac04 \uc5c5\ub370\uc774\ud2b8<\/td>\n<\/tr>\n<tr data-source-line=\"649-649\">\n<td><strong>\ud589\ub3d9 \uacc4\ud68d \ubb38\uc11c<\/strong><\/td>\n<td>\uad6c\ud604 \ud300<\/td>\n<td>\uc77c\uc815\uacfc \ucc45\uc784\uc774 \ud3ec\ud568\ub41c \uad6c\uccb4\uc801\uc778 \uad8c\uc7a5 \uc0ac\ud56d<\/td>\n<td>\uacb0\uc815 \ud68c\uc758 \uc9c1\ud6c4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"effective-delivery-techniques\" tabindex=\"-1\" data-source-line=\"651-651\"><span class=\"ez-toc-section\" id=\"Effective_Delivery_Techniques\"><\/span>\ud6a8\uacfc\uc801\uc778 \uc804\ub2ec \uae30\uc220<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc81c\uc2dc\ud558\ub294 \ubc29\uc2dd\uc740 \ucf58\ud150\uce20 \uc790\uccb4\ub9cc\ud07c \uc911\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"start-with-business-context%2C-not-methodology\" tabindex=\"-1\" data-source-line=\"655-655\"><span class=\"ez-toc-section\" id=\"Start_With_Business_Context_Not_Methodology\"><\/span>\ubc29\ubc95\ub860\uc774 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4 \ub9e5\ub77d\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud558\ub2e4<\/strong>: \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\uc73c\ub85c \uc2dc\uc791\ud558\uac70\ub098 \uc18d\uc131 \uc8fc\uc18c\uc5d0 \ub3c4\uc804\ud569\ub2c8\ub2e4.\u00a0<strong>\ud558\uc9c0 \uc54a\ub2e4<\/strong>: \uadc0\uc18d \ubaa8\ub378 \ub610\ub294 \uad6c\ud604\uc5d0 \ub300\ud55c \uae30\uc220\uc801 \uc124\uba85\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694.\n<strong>\uc608\uc2dc \uc624\ud504\ub2dd<\/strong>: &quot;\uc624\ub298 \uc800\ud76c\uc758 \ubaa9\ud45c\ub294 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d\ub2f9 \ube44\uc6a9\uc744 \ucd5c\uc18c 20% \uc808\uac10\ud560 \uc218 \uc788\ub3c4\ub85d 4\ubd84\uae30 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uc5b4\ub5bb\uac8c \ubc30\ubd84\ud560\uc9c0 \uacb0\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc800\ud76c\uc758 \uae30\uc5ec \ubd84\uc11d\uc740 \uc5b4\ub5a4 \ucc44\ub110\uc774 \uc774\ub7ec\ud55c \uacb0\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ubc29\ud5a5\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.&quot;\n<h4 id=\"use-concrete-examples-and-stories\" tabindex=\"-1\" data-source-line=\"663-663\"><span class=\"ez-toc-section\" id=\"Use_Concrete_Examples_and_Stories\"><\/span>\uad6c\uccb4\uc801\uc778 \uc608\uc640 \uc2a4\ud1a0\ub9ac\ub97c \uc0ac\uc6a9\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud558\ub2e4<\/strong>: \ud2b9\uc815 \ucea0\ud398\uc778 \uc0ac\ub840\ub97c \ud1b5\ud574 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc124\uba85\ud569\ub2c8\ub2e4.\u00a0<strong>\ud558\uc9c0 \uc54a\ub2e4<\/strong>: \uc9d1\uacc4\ub41c \ub370\uc774\ud130\uc640 \uc77c\ubc18\uc801\uc778 \ud328\ud134\uc5d0\ub9cc \uc758\uc874\ud569\ub2c8\ub2e4.\n<strong>\uc608\uc2dc \uc811\uadfc \ubc29\uc2dd<\/strong>: &quot;\uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0 \ubcf4\uc5ec\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c \ubd84\uae30\uc758 \ud640\ub9ac\ub370\uc774 \ucea0\ud398\uc778\uc740 \uc8fc\ub85c \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uae30\uc5ec\ub3c4\uc5d0 \uae30\ubc18\ud55c \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uc9c4\ud589\ub41c \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uba40\ud2f0\ud130\uce58 \ubd84\uc11d \uacb0\uacfc, \uc774\uba54\uc77c\uc744 \ud1b5\ud574 \uc804\ud658\ub41c \uc5ec\uc815\uc758 65%\uac00 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uc2dc\uc791\ub418\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774 \uad6c\uccb4\uc801\uc778 \uc0ac\ub840\ub294 \ucc44\ub110 \ud560\ub2f9 \ubc29\uc2dd\uc744 \uc7ac\uace0\ud574\uc57c \ud558\ub294 \uc774\uc720\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.&quot;\n<h4 id=\"layer-information-progressively\" tabindex=\"-1\" data-source-line=\"671-671\"><span class=\"ez-toc-section\" id=\"Layer_Information_Progressively\"><\/span>\uc815\ubcf4\ub97c \uc810\uc9c4\uc801\uc73c\ub85c \ub808\uc774\uc5b4\ub9c1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud558\ub2e4<\/strong>: \ub192\uc740 \uc218\uc900\uc758 \ud1b5\ucc30\ub825\uc73c\ub85c \uc2dc\uc791\ud558\uc5ec \ud544\uc694\uc5d0 \ub530\ub77c \uc138\ubd80 \uc815\ubcf4\ub97c \ucd94\uac00\ud569\ub2c8\ub2e4.\u00a0<strong>\ud558\uc9c0 \uc54a\ub2e4<\/strong>: \ubaa8\ub4e0 \uae30\uc220\uc801 \uc138\ubd80 \uc0ac\ud56d\uacfc \uc8fc\uc758\uc0ac\ud56d\uc744 \ubbf8\ub9ac \uc81c\uc2dc\ud569\ub2c8\ub2e4.\n<strong>\uc608\uc2dc \uc811\uadfc \ubc29\uc2dd<\/strong>: &quot;\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc758 \uc8fc\uc694 \uacb0\uacfc\ub294 \ub2e4\ub978 \ucc44\ub110\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uace0\ub824\ud588\uc744 \ub54c, \uae30\uc874 \uce21\uc815\uce58\ubcf4\ub2e4 2.3\ubc30 \ub192\uc740 ROI\ub97c \ub2ec\uc131\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uba3c\uc800 \uc8fc\uc694 \uacb0\uacfc\ub97c \ubcf4\uc5ec\ub4dc\ub9ac\uace0, \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uace0 \uc2f6\uc73c\uc2dc\uba74 \ubc29\ubc95\ub860\uacfc \uc138\ubd80 \ubd84\uc11d \ub0b4\uc6a9\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.&quot;\n<h4 id=\"actively-address-skepticism\" tabindex=\"-1\" data-source-line=\"679-679\"><span class=\"ez-toc-section\" id=\"Actively_Address_Skepticism\"><\/span>\ud68c\uc758\ub860\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ub300\ucc98\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud558\ub2e4<\/strong>: \uc6b0\ub824 \uc0ac\ud56d\uc744 \uc778\uc815\ud558\uace0 \uac80\uc99d \uc99d\uac70\ub97c \uc81c\uacf5\ud558\uc138\uc694\u00a0<strong>\ud558\uc9c0 \uc54a\ub2e4<\/strong>: \uc9c8\ubb38\uc744 \uae30\uac01\ud558\uac70\ub098 \ud655\uc2e0\uc744 \uacfc\uc7a5\ud574\uc11c \uc8fc\uc7a5\ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624.\n<strong>\uc608\uc2dc \uc811\uadfc \ubc29\uc2dd<\/strong>: &quot;\uc774\ubc88 \ubc1c\uacac\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \ud6a8\uacfc\uc5d0 \ub300\ud55c \uae30\uc874 \uc774\ud574\uc5d0 \uc758\ubb38\uc744 \uc81c\uae30\ud558\ub294 \uac83\uc73c\ub85c \uc774\ud574\ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc800\ud76c\ub294 \ud1b5\uc81c\ub41c \uc9c0\uc5ed \ud14c\uc2a4\ud2b8, \ucc38\uc5ec \uc9d1\ub2e8, \uadf8\ub9ac\uace0 \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c\uc640\uc758 \ube44\uad50, \uc774\ub807\uac8c \uc138 \uac00\uc9c0 \ubc29\uc2dd\uc73c\ub85c \uac80\uc99d\ud588\uc2b5\ub2c8\ub2e4. \uc138 \uac00\uc9c0 \uac80\uc99d \ubc29\ubc95 \ubaa8\ub450 \ud604\uc7ac \uad00\ucc30\ub418\uace0 \uc788\ub294 \ud328\ud134\uc744 \ud655\uc778\uc2dc\ucf1c \uc90d\ub2c8\ub2e4.&quot;\n<h4 id=\"connect-to-previous-decisions\" tabindex=\"-1\" data-source-line=\"687-687\"><span class=\"ez-toc-section\" id=\"Connect_to_Previous_Decisions\"><\/span>\uc774\uc804 \uacb0\uc815\uc5d0 \uc5f0\uacb0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud558\ub2e4<\/strong>: \uc774\uc804 \uc804\ub7b5\uc801 \uc120\ud0dd\uacfc \uadc0\uc18d \ud1b5\ucc30\ub825\uc774 \uc5b4\ub5bb\uac8c \uad00\ub828\ub418\ub294\uc9c0 \ucc38\uc870\u00a0<strong>\ud558\uc9c0 \uc54a\ub2e4<\/strong>: \uc870\uc9c1 \uc5ed\uc0ac\uc640 \ubd84\ub9ac\ub41c \ud604\uc7ac\uc758 \uacb0\uacfc\n<strong>\uc608\uc2dc \uc811\uadfc \ubc29\uc2dd<\/strong>: &quot;\uc9c0\ub09c \ubd84\uae30\uc5d0 \uc800\ud76c\ub294 \ucd08\uae30 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ub298\ub9ac\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc624\ub298 \ubc1c\ud45c\ub41c \ub354\uc6b1 \ud3ec\uad04\uc801\uc778 \ubd84\uc11d \uacb0\uacfc\ub294 \uadf8 \uacb0\uc815\uc774 \uc633\uc558\uc74c\uc744 \ud655\uc778\uc2dc\ucf1c \uc8fc\uba70, \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubd84\uc11d \uacb0\uacfc \uac00\uc7a5 \ub192\uc740 \ud488\uc9c8\uc758 \ub9ac\ub4dc\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub09c \ud2b9\uc815 \ucf58\ud150\uce20 \uc720\ud615\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ub354\uc6b1 \ub298\ub824\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.&quot;\n<h4 id=\"customize-delivery-to-audience-preferences\" tabindex=\"-1\" data-source-line=\"695-695\"><span class=\"ez-toc-section\" id=\"Customize_Delivery_to_Audience_Preferences\"><\/span>\uccad\uc911 \uc120\ud638\ub3c4\uc5d0 \ub9de\ucdb0 \uc804\ub2ec \ubc29\uc2dd \ub9de\ucda4 \uc124\uc815<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<strong>\ud558\ub2e4<\/strong>: \uc774\ud574\uad00\uacc4\uc790\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc120\ud638\ub3c4\uc5d0 \ub9de\ucdb0 \ud504\ub808\uc820\ud14c\uc774\uc158 \uc2a4\ud0c0\uc77c\uc744 \uc870\uc815\ud558\uc138\uc694.\u00a0<strong>\ud558\uc9c0 \uc54a\ub2e4<\/strong>: \ubaa8\ub4e0 \uadc0\uc18d \ud504\ub808\uc820\ud14c\uc774\uc158\uc5d0 \ub300\ud574 \ub2e8\uc77c \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\n<strong>\uc608\uc81c \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8<\/strong>\ub370\uc774\ud130 \uc911\uc2ec \uacbd\uc601\uc9c4\uc758 \uacbd\uc6b0, \uc9c0\ud45c\uc640 \uc815\ub7c9\ud654 \uac00\ub2a5\ud55c \uacb0\uacfc\ub97c \uc911\uc2ec\uc73c\ub85c \uc811\uadfc\ud558\uc138\uc694. \uc2dc\uac01\uc801\uc778 \uce21\uba74\uc744 \uc911\uc2dc\ud558\ub294 \uc774\ud574\uad00\uacc4\uc790\uc758 \uacbd\uc6b0, \uc2dc\uac01\ud654\uc640 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uac15\uc870\ud558\uc138\uc694. \ub0b4\ub7ec\ud2f0\ube0c \uc0ac\uace0\ub97c \ud558\ub294 \uc774\ud574\uad00\uacc4\uc790\uc758 \uacbd\uc6b0, \ub9e5\ub77d, \uacfc\uc81c, \uadf8\ub9ac\uace0 \ud574\uacb0\ucc45\uc744 \ub2f4\uc740 \uc2a4\ud1a0\ub9ac\ub85c \uadc0\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uad6c\uc131\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uc804\ub2ec \ubc29\uc2dd\uc740 \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uac00 \uadc0\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc774\ud574\ud558\uace0 \uc2e0\ub8b0\ud558\uba70 \uad81\uadf9\uc801\uc73c\ub85c \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ud589\ub3d9\ud558\ub3c4\ub85d \ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h2 id=\"from-presentation-to-action%3A-driving-decisions-with-attribution\" tabindex=\"-1\" data-source-line=\"705-705\"><span class=\"ez-toc-section\" id=\"From_Presentation_to_Action_Driving_Decisions_with_Attribution\"><\/span>\ud504\ub808\uc820\ud14c\uc774\uc158\uc5d0\uc11c \uc2e4\ud589\uae4c\uc9c0: \uadc0\uc18d\uc744 \ud1b5\ud55c \uc758\uc0ac \uacb0\uc815 \ucd94\uc9c4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d \ud504\ub808\uc820\ud14c\uc774\uc158\uc758 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub294 \ub354 \ub098\uc740 \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac\uacb0\uc815\uc744 \uc720\ub3c4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uc778\uc0ac\uc774\ud2b8\uc640 \uc2e4\ud589 \uc0ac\uc774\uc758 \uac04\uadf9\uc744 \uba54\uc6b0\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h3 id=\"decision-frameworks-for-attribution-insights\" tabindex=\"-1\" data-source-line=\"709-709\"><span class=\"ez-toc-section\" id=\"Decision_Frameworks_for_Attribution_Insights\"><\/span>\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc704\ud55c \uc758\uc0ac \uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc18d\uc131 \ub370\uc774\ud130\uac00 \ud2b9\uc815 \uacb0\uc815\uc5d0 \uc5b4\ub5bb\uac8c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294\uc9c0 \uad6c\uc870\ud654\ud569\ub2c8\ub2e4.\n<h4 id=\"budget-allocation-framework\" tabindex=\"-1\" data-source-line=\"713-713\"><span class=\"ez-toc-section\" id=\"Budget_Allocation_Framework\"><\/span>\uc608\uc0b0 \ubc30\ubd84 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc790\uc6d0 \ud560\ub2f9 \uacb0\uc815\uc744 \uc704\ud574:\n<ol data-source-line=\"717-734\">\n<li data-source-line=\"717-722\">\n<strong>\ud604\uc7ac \uc0c1\ud0dc \ud3c9\uac00<\/strong>\n<ul data-source-line=\"718-722\">\n<li data-source-line=\"718-718\">\ucc44\ub110\ubcc4 \ud604\uc7ac \uc608\uc0b0 \ubc30\ubd84 \ud604\ud669<\/li>\n<li data-source-line=\"719-719\">\uadc0\uc18d \uae30\ubc18 \uc131\uacfc \uc9c0\ud45c<\/li>\n<li data-source-line=\"720-720\">\ud6a8\uc728\uc131 \ubc0f \ud6a8\uacfc\uc131 \ubd84\uc11d<\/li>\n<li data-source-line=\"721-722\">\uae30\ud68c \uc2dd\ubcc4<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"723-728\">\n<strong>\uc2dc\ub098\ub9ac\uc624 \ubaa8\ub378\ub9c1<\/strong>\n<ul data-source-line=\"724-728\">\n<li data-source-line=\"724-724\">\ub2e4\uc591\ud55c \ud560\ub2f9\uc5d0 \ub300\ud55c \uc131\uacfc \uc608\uce21<\/li>\n<li data-source-line=\"725-725\">\ub2e4\uc591\ud55c \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc704\ud5d8 \ud3c9\uac00<\/li>\n<li data-source-line=\"726-726\">\ubcf4\uc218\uc801 \uc635\uc158 vs. \uacf5\uaca9\uc801 \uc635\uc158<\/li>\n<li data-source-line=\"727-728\">\uc2dc\ub098\ub9ac\uc624\ubcc4 \uc608\uc0c1 \uacb0\uacfc<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"729-734\">\n<strong>\ucd94\ucc9c \uad6c\uc870<\/strong>\n<ul data-source-line=\"730-734\">\n<li data-source-line=\"730-730\">\uadfc\uac70\ub97c \ud3ec\ud568\ud55c \uc81c\uc548\ub41c \ud560\ub2f9 \ubcc0\uacbd<\/li>\n<li data-source-line=\"731-731\">\uae30\ub300\ub418\ub294 \uc131\ub2a5 \ud5a5\uc0c1<\/li>\n<li data-source-line=\"732-732\">\uad6c\ud604 \uc694\uad6c \uc0ac\ud56d<\/li>\n<li data-source-line=\"733-734\">\uce21\uc815 \ubc0f \uac80\uc99d \uacc4\ud68d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<strong>\uc608\uc81c \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8<\/strong>: &quot;\uc800\ud76c\uc758 \uae30\uc5ec \ubd84\uc11d \uacb0\uacfc, \uc720\ub8cc \uac80\uc0c9 \uc608\uc0b0\uc758 25%\ub97c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub514\uc2a4\ud50c\ub808\uc774\ub85c \uc804\ud658\ud558\ub294 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4. \uc800\ud76c \ubaa8\ub378\uc5d0 \ub530\ub974\uba74, \uc774\ub97c \ud1b5\ud574 \uc804\uccb4 \uc804\ud658\uc728\uc740 18% \uc99d\uac00\ud558\uace0 CPA\ub294 12% \uac10\uc18c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc138 \uac00\uc9c0 \uad6c\ud604 \uc2dc\ub098\ub9ac\uc624\ub97c \ubaa8\ub378\ub9c1\ud588\uc73c\uba70, \uc131\uacfc \ud5a5\uc0c1\uacfc \uad00\ub9ac \uac00\ub2a5\ud55c \uc704\ud5d8 \uac04\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \uc911\uac04 \uc811\uadfc \ubc29\uc2dd\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc608\uce21 \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \ub9e4\uc8fc \uc131\uacfc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uba74\uc11c 60\uc77c \ub3d9\uc548 \ub2e8\uacc4\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub294 \uac83\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.&quot;\n<h4 id=\"campaign-optimization-framework\" tabindex=\"-1\" data-source-line=\"738-738\"><span class=\"ez-toc-section\" id=\"Campaign_Optimization_Framework\"><\/span>\ucea0\ud398\uc778 \ucd5c\uc801\ud654 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc804\uc220\uc801 \ub9c8\ucf00\ud305 \uacb0\uc815\uc744 \uc704\ud574:\n<ol data-source-line=\"742-759\">\n<li data-source-line=\"742-747\">\n<strong>\uc131\uacfc \uc9c4\ub2e8<\/strong>\n<ul data-source-line=\"743-747\">\n<li data-source-line=\"743-743\">\uadc0\uc18d \uae30\ubc18 \ucea0\ud398\uc778 \ud3c9\uac00<\/li>\n<li data-source-line=\"744-744\">\uc131\ub2a5\uc774 \uc800\ud558\ub41c \uc694\uc18c \uc2dd\ubcc4<\/li>\n<li data-source-line=\"745-745\">\uc131\uacf5 \ud328\ud134 \uc778\uc2dd<\/li>\n<li data-source-line=\"746-747\">\uacbd\uc7c1 \ube44\uad50<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"748-753\">\n<strong>\ucd5c\uc801\ud654 \uc6b0\uc120 \uc21c\uc704 \uc9c0\uc815<\/strong>\n<ul data-source-line=\"749-753\">\n<li data-source-line=\"749-749\">\uc601\ud5a5 \ub300 \ub178\ub825 \ud3c9\uac00<\/li>\n<li data-source-line=\"750-750\">\ube60\ub978 \uc2b9\ub9ac \uc2dd\ubcc4<\/li>\n<li data-source-line=\"751-751\">\uad6c\uc870 \uac1c\uc120 \uae30\ud68c<\/li>\n<li data-source-line=\"752-753\">\ud14c\uc2a4\ud2b8 \uc694\uad6c \uc0ac\ud56d<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"754-759\">\n<strong>\ud589\ub3d9 \uacc4\ud68d \uac1c\ubc1c<\/strong>\n<ul data-source-line=\"755-759\">\n<li data-source-line=\"755-755\">\ud2b9\uc815 \ucd5c\uc801\ud654 \uad8c\uc7a5 \uc0ac\ud56d<\/li>\n<li data-source-line=\"756-756\">\uad6c\ud604 \ud0c0\uc784\ub77c\uc778<\/li>\n<li data-source-line=\"757-757\">\uc131\uacfc \ubaa9\ud45c<\/li>\n<li data-source-line=\"758-759\">\ucc45\uc784 \uc788\ub294 \ud300\uacfc \uac1c\uc778<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<strong>\uc608\uc81c \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8<\/strong>: &quot;\uc800\ud76c\uc758 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc744 \ud1b5\ud574 \ud604\uc7ac \ucea0\ud398\uc778\uc5d0\uc11c \uc138 \uac00\uc9c0 \uad6c\uccb4\uc801\uc778 \ucd5c\uc801\ud654 \uae30\ud68c\ub97c \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uccab\uc9f8, \uba40\ud2f0\ud130\uce58 \ubd84\uc11d \uacb0\uacfc \uc804\ud658\uc728\uc774 37% \ub354 \ub192\uc740 \uc624\uc804 \uc2dc\uac04\ub300\ub85c \uad11\uace0 \uac8c\uc7ac \uc2dc\uc810\uc744 \ubcc0\uacbd\ud588\uc2b5\ub2c8\ub2e4. \ub458\uc9f8, \uc815\uc801 \uc774\ubbf8\uc9c0\ubcf4\ub2e4 \uae30\uc5ec\ub3c4 \uc804\ud658\uc728\uc774 28% \ub354 \ub192\uc740 \ub3d9\uc601\uc0c1 \ud3ec\ub9f7\uc5d0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9ac\uc18c\uc2a4\ub97c \uc7ac\ubd84\ubc30\ud588\uc2b5\ub2c8\ub2e4. \uc14b\uc9f8, \uae30\uc5ec\ub3c4 \ubaa8\ub378\uc5d0\uc11c 3.2\ubc30 \ub354 \ub192\uc740 \ubc18\uc751\uc744 \ubcf4\uc774\ub294 \uc7a0\uc7ac\uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc9d1\uc911\ud558\uae30 \uc704\ud574 \ud0c0\uac9f\ud305\uc744 \uc870\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd5c\uc801\ud654\uc758 \uc6b0\uc120\uc21c\uc704\ub294 \uc608\uc0c1\ub418\ub294 \ud6a8\uacfc\ub97c \uae30\uc900\uc73c\ub85c \uc815\ud588\uc73c\uba70, \ud0c0\uc774\ubc0d \uc870\uc815\uc740 \uc989\uc2dc \uc801\uc6a9\ud558\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ud658\uc5d0\ub294 2~3\uc8fc\uac00 \uc18c\uc694\ub429\ub2c8\ub2e4.&quot;\n<h4 id=\"strategic-initiative-framework\" tabindex=\"-1\" data-source-line=\"3-3\"><span class=\"ez-toc-section\" id=\"Strategic_Initiative_Framework\"><\/span>\uc804\ub7b5\uc801 \uc774\ub2c8\uc154\ud2f0\ube0c \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc7a5\uae30\uc801\uc778 \uc804\ub7b5\uc801 \uacb0\uc815\uc744 \uc704\ud574:\n<ol data-source-line=\"7-24\">\n<li data-source-line=\"7-12\">\n<strong>\ucd94\uc138 \uc2dd\ubcc4<\/strong>\n<ul data-source-line=\"8-12\">\n<li data-source-line=\"8-8\">\uc7a5\uae30 \uadc0\uc778 \ud328\ud134 \ubd84\uc11d<\/li>\n<li data-source-line=\"9-9\">\uc0c8\ub85c\uc6b4 \ucc44\ub110 \ud6a8\uacfc<\/li>\n<li data-source-line=\"10-10\">\uace0\uac1d \uc5ec\uc815 \ud328\ud134\uc758 \ubcc0\ud654<\/li>\n<li data-source-line=\"11-12\">\uacbd\uc7c1\uc801 \uc704\uce58 \ud3c9\uac00<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"13-18\">\n<strong>\uc804\ub7b5\uc801 \uae30\ud68c \ud3c9\uac00<\/strong>\n<ul data-source-line=\"14-18\">\n<li data-source-line=\"14-14\">\uc0c8\ub85c\uc6b4 \ucc44\ub110 \ub610\ub294 \uc811\uadfc \ubc29\uc2dd \ud3c9\uac00<\/li>\n<li data-source-line=\"15-15\">\uc5ed\ub7c9 \uaca9\ucc28 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"16-16\">\uc7a5\uae30 \ud22c\uc790 \uc694\uac74<\/li>\n<li data-source-line=\"17-18\">\uc608\uc0c1\ub418\ub294 \uc0ac\uc5c5 \uc601\ud5a5<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"19-24\">\n<strong>\uc774\ub2c8\uc154\ud2f0\ube0c \uac1c\ubc1c<\/strong>\n<ul data-source-line=\"20-24\">\n<li data-source-line=\"20-20\">\uadfc\uac70\ub97c \ud3ec\ud568\ud55c \uc804\ub7b5\uc801 \uad8c\uc7a5 \uc0ac\ud56d<\/li>\n<li data-source-line=\"21-21\">\ub9ac\uc18c\uc2a4 \ubc0f \uc5ed\ub7c9 \uc694\uad6c \uc0ac\ud56d<\/li>\n<li data-source-line=\"22-22\">\ud0c0\uc784\ub77c\uc778 \ubc0f \uc774\uc815\ud45c \uacc4\ud68d<\/li>\n<li data-source-line=\"23-24\">\uc131\uacf5 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<strong>\uc608\uc81c \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8<\/strong>: &quot;18\uac1c\uc6d4\uac04\uc758 \uae30\uc5ec\ub3c4 \ubd84\uc11d \uacb0\uacfc, \uace0\uac1d \ud655\ubcf4 \ud328\ud134\uc5d0 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\uac00 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \ub2e8\uacc4 \ucf58\ud150\uce20 \ucc38\uc5ec\ub294 \uc804\ud658\uc728 18%\uc5d0\uc11c 47%\ub85c \uc99d\uac00\ud55c \ubc18\uba74, \uc9c1\uc811 \ubc18\uc751 \ud6a8\uacfc\ub294 22% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucd08\uae30 \ub2e8\uacc4 \uace0\uac1d \uad50\uc721\uc5d0 \uc911\uc810\uc744 \ub454 \ud3ec\uad04\uc801\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud504\ub85c\uadf8\ub7a8\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc801 \uae30\ud68c\ub97c \uc2dc\uc0ac\ud569\ub2c8\ub2e4. $, 120\ub9cc \ub2ec\ub7ec\uc758 \ud22c\uc790\uc640 \ucf58\ud150\uce20 \uc911\uc2ec\uc758 \uc0c8\ub85c\uc6b4 \uc5ed\ud560 2\uac1c\ub97c \ud3ec\ud568\ud558\ub294 12\uac1c\uc6d4 \ub2e8\uacc4\uc801 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc81c\uc548\ud558\uba70, \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc758 \uc601\ud5a5\uc744 \ubaa8\ub450 \ud3c9\uac00\ud558\ub294 \uae30\uc5ec\ub3c4 \uae30\ubc18 \uce21\uc815\uc744 \ud65c\uc6a9\ud560 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4.&quot;\n<h3 id=\"building-ongoing-attribution-communication-processes\" tabindex=\"-1\" data-source-line=\"28-28\"><span class=\"ez-toc-section\" id=\"Building_Ongoing_Attribution_Communication_Processes\"><\/span>\uc9c0\uc18d\uc801\uc778 \uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc77c\ud68c\uc131 \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \ub118\uc5b4 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc758\uc0ac \uacb0\uc815 \ud504\ub85c\uc138\uc2a4\ub85c \uc804\ud658\ud558\uc138\uc694.\n<h4 id=\"regular-attribution-review-cadence\" tabindex=\"-1\" data-source-line=\"32-32\"><span class=\"ez-toc-section\" id=\"Regular_Attribution_Review_Cadence\"><\/span>\uc815\uae30\uc801\uc778 \uadc0\uc18d \uac80\ud1a0 \uc8fc\uae30<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc77c\uad00\ub41c \uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uad6c\ucd95\ud558\uc138\uc694.\n<ul data-source-line=\"35-40\">\n<li data-source-line=\"35-35\"><strong>\uc784\uc6d0 \uc5c5\ub370\uc774\ud2b8<\/strong>: \ub9ac\ub354\uc2ed\uc5d0 \ub300\ud55c \uc6d4\ubcc4 \ub610\ub294 \ubd84\uae30\ubcc4 \uadc0\uc18d \uc694\uc57d<\/li>\n<li data-source-line=\"36-36\"><strong>\ucc44\ub110 \ub9ac\ubdf0<\/strong>: \ucc44\ub110 \uad00\ub9ac\uc790\ub97c \uc704\ud55c 2\uc8fc\ub9c8\ub2e4 \uc81c\uacf5\ub418\ub294 \uc18d\uc131 \ud1b5\ucc30\ub825<\/li>\n<li data-source-line=\"37-37\"><strong>\ucea0\ud398\uc778 \uc0ac\ud6c4 \ubd84\uc11d<\/strong>: \uc8fc\uc694 \ucea0\ud398\uc778 \uc774\ud6c4\uc758 \uadc0\uc18d \ubd84\uc11d<\/li>\n<li data-source-line=\"38-38\"><strong>\uc804\ub7b5 \uae30\ud68d \uc138\uc158<\/strong>: \uadc0\uc18d \uae30\ubc18 \uc5f0\uac04 \ub610\ub294 \ubd84\uae30\ubcc4 \uacc4\ud68d<\/li>\n<li data-source-line=\"39-40\"><strong>\ud14c\uc2a4\ud2b8 \ubc0f \ud559\uc2b5 \ub9ac\ubdf0<\/strong>: \uc2e4\ud5d8 \uacb0\uacfc\uc758 \uc815\uae30\uc801 \uac80\ud1a0<\/li>\n<\/ul>\n<h4 id=\"integrated-decision-processes\" tabindex=\"-1\" data-source-line=\"41-41\"><span class=\"ez-toc-section\" id=\"Integrated_Decision_Processes\"><\/span>\ud1b5\ud569 \uc758\uc0ac \uacb0\uc815 \ud504\ub85c\uc138\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uae30\uc874 \uc758\uc0ac\uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \ub0b4\uc7a5\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"44-49\">\n<li data-source-line=\"44-44\">\ud45c\uc900 \ub9c8\ucf00\ud305 \ub300\uc2dc\ubcf4\ub4dc\uc5d0 \uc18d\uc131 \uce21\uc815\ud56d\ubaa9 \ud3ec\ud568<\/li>\n<li data-source-line=\"45-45\">\ucea0\ud398\uc778 \uc2b9\uc778 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc18d\uc131 \uac80\ud1a0 \ucd94\uac00<\/li>\n<li data-source-line=\"46-46\">\uc608\uc0b0 \uacc4\ud68d \uc8fc\uae30\uc5d0 \uadc0\uc18d \ub370\uc774\ud130 \ud1b5\ud569<\/li>\n<li data-source-line=\"47-47\">\uc131\uacfc \ud3c9\uac00\uc5d0 \uadc0\uc18d \ud1b5\ucc30\ub825 \ud65c\uc6a9<\/li>\n<li data-source-line=\"48-49\">\ub300\ud589\uc0ac \ubc0f \uacf5\uae09\uc5c5\uccb4 \ub9ac\ubdf0\uc5d0 \uadc0\uc18d\uc744 \ud3ec\ud568\ud558\uc138\uc694<\/li>\n<\/ul>\n<h4 id=\"continuous-education\" tabindex=\"-1\" data-source-line=\"50-50\"><span class=\"ez-toc-section\" id=\"Continuous_Education\"><\/span>\uc9c0\uc18d\uc801\uc778 \uad50\uc721<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc9c0\uc18d\uc801\uc778 \uadc0\uc18d \uc774\ud574 \uad6c\ucd95:\n<ul data-source-line=\"53-58\">\n<li data-source-line=\"53-53\">\ub0b4\ubd80 \uadc0\uc18d \uad50\uc721 \ud504\ub85c\uadf8\ub7a8 \uac1c\ubc1c<\/li>\n<li data-source-line=\"54-54\">\uc811\uadfc \uac00\ub2a5\ud55c \uadc0\uc18d \ubb38\uc11c \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"55-55\">\ud300 \uc804\uccb4\uc5d0 \uac78\uccd0 \uadc0\uc18d \ucc54\ud53c\uc5b8\uc744 \uc124\uc815\ud558\uc138\uc694<\/li>\n<li data-source-line=\"56-56\">\uadc0\uc18d \uae30\ubc18 \uc131\uacf5 \uc0ac\ub840 \uc5f0\uad6c \uacf5\uc720<\/li>\n<li data-source-line=\"57-58\">\uc815\uae30\uc801\uc778 \ubc29\ubc95\ub860 \uc5c5\ub370\uc774\ud2b8 \uc81c\uacf5<\/li>\n<\/ul>\n<h4 id=\"attribution-maturity-development\" tabindex=\"-1\" data-source-line=\"59-59\"><span class=\"ez-toc-section\" id=\"Attribution_Maturity_Development\"><\/span>\uadc0\uc778 \uc131\uc219\ub3c4 \uac1c\ubc1c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc870\uc9c1\uc801 \uadc0\uc18d \uae30\ub2a5\uc744 \uc810\uc9c4\uc801\uc73c\ub85c \uac15\ud654\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"62-67\">\n<li data-source-line=\"62-62\">\ud604\uc7ac \uc18d\uc131 \uc131\uc219\ub3c4 \uc218\uc900\uc744 \ub9e4\ud551\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"63-63\">\uba85\ud655\ud55c \uc131\uc219\ub3c4 \ud5a5\uc0c1 \ubaa9\ud45c \uc815\uc758<\/li>\n<li data-source-line=\"64-64\">\uc5ed\ub7c9 \uac1c\ubc1c \ub85c\ub4dc\ub9f5 \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"65-65\">\uc810\uc9c4\uc801\uc778 \ubc29\ubc95\ub860 \uac1c\uc120\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4<\/li>\n<li data-source-line=\"66-67\">\ub354 \uad11\ubc94\uc704\ud55c \uc870\uc9c1\uc801 \uc9c0\uc9c0\ub97c \uad6c\ucd95\ud558\uc138\uc694<\/li>\n<\/ul>\n<h3 id=\"technology-support-for-attribution-communication\" tabindex=\"-1\" data-source-line=\"68-68\"><span class=\"ez-toc-section\" id=\"Technology_Support_for_Attribution_Communication\"><\/span>\uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc704\ud55c \uae30\uc220 \uc9c0\uc6d0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \uadc0\uc18d \ud45c\uc2dc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uc138\uc694.\n<h4 id=\"interactive-dashboard-platforms\" tabindex=\"-1\" data-source-line=\"72-72\"><span class=\"ez-toc-section\" id=\"Interactive_Dashboard_Platforms\"><\/span>\ub300\ud654\ud615 \ub300\uc2dc\ubcf4\ub4dc \ud50c\ub7ab\ud3fc<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc774\ud574\uad00\uacc4\uc790 \ud0d0\uc0c9\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ub3c4\uad6c:\n<ul data-source-line=\"75-80\">\n<li data-source-line=\"75-75\">\ub300\ud654\ud615 \uc2dc\uac01\ud654\ub97c \uc704\ud55c Tableau, Power BI, Looker<\/li>\n<li data-source-line=\"76-76\">\uc811\uadfc \uac00\ub2a5\ud55c \uacf5\uc720\ub97c \uc704\ud55c Google \ub370\uc774\ud130 \uc2a4\ud29c\ub514\uc624<\/li>\n<li data-source-line=\"77-77\">\uc784\uc6d0 \uce5c\ud654\uc801 \uc778\ud130\ud398\uc774\uc2a4\ub97c \uc704\ud55c Domo<\/li>\n<li data-source-line=\"78-78\">\ud2b9\uc218\ud55c \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ub294 \ub9de\ucda4\ud615 \ub300\uc2dc\ubcf4\ub4dc \uc194\ub8e8\uc158<\/li>\n<li data-source-line=\"79-80\">\uc774\ub3d9 \uc911\uc5d0\ub3c4 \uc811\uc18d \uac00\ub2a5\ud55c \ubaa8\ubc14\uc77c \ud638\ud658 \ud615\uc2dd<\/li>\n<\/ul>\n<h4 id=\"automated-reporting-solutions\" tabindex=\"-1\" data-source-line=\"81-81\"><span class=\"ez-toc-section\" id=\"Automated_Reporting_Solutions\"><\/span>\uc790\ub3d9 \ubcf4\uace0 \uc194\ub8e8\uc158<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc815\uae30\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac04\uc18c\ud654\ud558\ub294 \uc2dc\uc2a4\ud15c:\n<ul data-source-line=\"84-89\">\n<li data-source-line=\"84-84\">\uc608\uc57d\ub41c \uc18d\uc131 \ubcf4\uace0\uc11c \ubc30\ud3ec<\/li>\n<li data-source-line=\"85-85\">\uc911\ub300\ud55c \uc131\ub2a5 \ubcc0\ud654\uc5d0 \ub300\ud55c \uacbd\uace0 \uc2dc\uc2a4\ud15c<\/li>\n<li data-source-line=\"86-86\">\ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\ub97c \uc704\ud55c \uac1c\uc778\ud654\ub41c \ub300\uc2dc\ubcf4\ub4dc<\/li>\n<li data-source-line=\"87-87\">\ud1b5\ucc30\ub825 \uc124\uba85\uc744 \uc704\ud55c \uc790\uc5f0\uc5b4 \uc0dd\uc131<\/li>\n<li data-source-line=\"88-89\">\ucee8\ud14d\uc2a4\ud2b8 \ubc0f \uad8c\uc7a5 \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc8fc\uc11d \uae30\ub2a5<\/li>\n<\/ul>\n<h4 id=\"collaborative-decision-platforms\" tabindex=\"-1\" data-source-line=\"90-90\"><span class=\"ez-toc-section\" id=\"Collaborative_Decision_Platforms\"><\/span>\ud611\ub825\uc801 \uc758\uc0ac \uacb0\uc815 \ud50c\ub7ab\ud3fc<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud1b5\ucc30\ub825\uc744 \uc2e4\ud589\uc5d0 \uc5f0\uacb0\ud558\ub294 \uae30\uc220:\n<ul data-source-line=\"93-98\">\n<li data-source-line=\"93-93\">\uacf5\uc720 \uc791\uc5c5 \uacc4\ud68d \uc791\uc5c5 \uacf5\uac04<\/li>\n<li data-source-line=\"94-94\">\uc791\uc5c5 \ud560\ub2f9 \ubc0f \ucd94\uc801 \uc2dc\uc2a4\ud15c<\/li>\n<li data-source-line=\"95-95\">\ud611\ub825 \uc608\uc0b0 \ub3c4\uad6c<\/li>\n<li data-source-line=\"96-96\">\uc131\uacfc \uc608\uce21 \uacc4\uc0b0\uae30<\/li>\n<li data-source-line=\"97-98\">\uad6c\ud604 \uc6cc\ud06c\ud50c\ub85c \uad00\ub9ac<\/li>\n<\/ul>\n\uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \ub300\ud55c \uc804\ubb38 \uc9c0\uc6d0\uc744 \uc6d0\ud558\ub294 \uc870\uc9c1\uc758 \uacbd\uc6b0\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\uc784\uc6d0\uacfc \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc81c\uc2dc\ud558\uae30 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \ub300\uc2dc\ubcf4\ub4dc \ubc0f \uc2dc\uac01\ud654 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h2 id=\"case-studies%3A-successful-attribution-presentations\" tabindex=\"-1\" data-source-line=\"101-101\"><span class=\"ez-toc-section\" id=\"Case_Studies_Successful_Attribution_Presentations\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: \uc131\uacf5\uc801\uc778 \uadc0\uc18d \ud504\ub808\uc820\ud14c\uc774\uc158<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"retail-brand-transforms-executive-understanding\" tabindex=\"-1\" data-source-line=\"103-103\"><span class=\"ez-toc-section\" id=\"Retail_Brand_Transforms_Executive_Understanding\"><\/span>\ub9ac\ud14c\uc77c \ube0c\ub79c\ub4dc, \uacbd\uc601\uc9c4\uc758 \uc774\ud574\ub97c \ubcc0\ud654\uc2dc\ud0a4\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \uc5f0 \ub9e4\ucd9c $500M\uc758 \uba40\ud2f0\ucc44\ub110 \ub9ac\ud14c\uc77c\ub7ec\n<strong>\uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc4c\ub9b0\uc9c0<\/strong>: \uc815\uad50\ud55c \uae30\uc5ec \ubd84\uc11d(attributing)\uc744 \uad6c\ud604\ud588\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ub9c8\ucf00\ud305\ud300\uc740 \ucd5c\uc885 \ud074\ub9ad\uc774 \uc8fc\uc694\ud55c \ucc44\ub110\uc5d0 \uc608\uc0b0\uc744 \ubc30\uc815\ud558\ub3c4\ub85d \uacbd\uc601\uc9c4\uc744 \uc124\ub4dd\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \uae30\uc5ec \ubd84\uc11d\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\uac00 \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>:\n<ol data-source-line=\"111-116\">\n<li data-source-line=\"111-111\">\ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc7ac\uc124\uacc4\ub41c \uc18d\uc131 \ud504\ub808\uc820\ud14c\uc774\uc158<\/li>\n<li data-source-line=\"112-112\">\uc7ac\ubb34 \uacb0\uacfc\ub97c \uac15\uc870\ud558\ub294 \uc784\uc6d0\ubcc4 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"113-113\">\uae30\ud68c \ube44\uc6a9\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ube44\uad50 \uc2dc\ub098\ub9ac\uc624 \ubaa8\ub378 \uac1c\ubc1c<\/li>\n<li data-source-line=\"114-114\">\uc784\uc6d0 \ud68c\uc758\uc5d0\uc11c \uc815\uae30\uc801\uc73c\ub85c 15\ubd84 \ubd84\ub7c9\uc758 \uadc0\uc18d \ube0c\ub9ac\ud551\uc744 \uc2dc\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"115-116\">\uc804\ub7b5\uc801 \ubaa9\ud45c\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uc5f0\uacb0\ub41c \uc18d\uc131 \ud1b5\ucc30\ub825<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"118-123\">\n<li data-source-line=\"118-118\">\uacbd\uc601\uc9c4\uc740 \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc758 30% \uc7ac\ud560\ub2f9\uc744 \uc2b9\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"119-119\">\uadc0\uc18d\uc740 \uc804\ub7b5\uc801 \uacc4\ud68d \ud504\ub85c\uc138\uc2a4\uc758 \ud45c\uc900 \uad6c\uc131 \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"120-120\">CMO\ub294 \uc18d\uc131 \uc911\uc2ec \ud300 \ud655\uc7a5\uc5d0 \ub300\ud55c \uc2b9\uc778\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"121-121\">\ub9c8\ucf00\ud305 \uacb0\uc815\uc774 \uc758\uacac \uae30\ubc18\uc5d0\uc11c \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \uc804\ud658\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"122-123\">\ud68c\uc0ac\ub294 \uadc0\uc18d \uae30\ubc18 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 ROI\ub97c 24% \uac1c\uc120\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>\ubd84\uc11d \ub2f4\ub2f9 \uc774\uc0ac\ub294 &quot;\uc131\uacfc \uae30\uc5ec \ubc29\ubc95\ub860\uc5d0 \ub300\ud55c \ub17c\uc758\ub97c \uba48\ucd94\uace0 \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud558\uae30 \uc2dc\uc791\ud588\uc744 \ub54c \ub3cc\ud30c\uad6c\uac00 \ub9c8\ub828\ub418\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. &quot;\uc784\uc6d0\ub4e4\uc5d0\uac8c \uc131\uacfc \uae30\uc5ec \uc778\uc0ac\uc774\ud2b8\ub97c \ubb34\uc2dc\ud568\uc73c\ub85c\uc368 \ub0ad\ube44\ub418\ub294 \uc218\uc775\uc744 \ubcf4\uc5ec\uc8fc\uc790, \uadf8\ub4e4\uc740 \uc6b0\ub9ac\uc758 \uac00\uc7a5 \ud070 \uc9c0\uc9c0\uc790\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"b2b-technology-company-aligns-cross-functional-teams\" tabindex=\"-1\" data-source-line=\"127-127\"><span class=\"ez-toc-section\" id=\"B2B_Technology_Company_Aligns_Cross-Functional_Teams\"><\/span>B2B \uae30\uc220 \ud68c\uc0ac, \uad50\ucc28 \uae30\ub2a5 \ud300 \uad6c\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \ubcf5\uc7a1\ud55c \ud310\ub9e4\uc8fc\uae30\ub97c \uac00\uc9c4 B2B \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\n<strong>\uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc4c\ub9b0\uc9c0<\/strong>: \ub9c8\ucf00\ud305\ud300\uacfc \uc601\uc5c5\ud300\uc740 \uc804\ud658\uc744 \ucd09\uc9c4\ud558\ub294 \uc694\uc778\uc5d0 \ub300\ud574 \uadfc\ubcf8\uc801\uc73c\ub85c \ub2e4\ub978 \uacac\ud574\ub97c \uac00\uc9c0\uace0 \uc788\uc5c8\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc870\uc9c1\uc801 \uac08\ub4f1\uc774 \ubc1c\uc0dd\ud558\uace0 \ub9ac\uc18c\uc2a4 \ubc30\ubd84\uc774 \ube44\ud6a8\uc728\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>:\n<ol data-source-line=\"135-140\">\n<li data-source-line=\"135-135\">\ub9c8\ucf00\ud305 \ubc0f \ud310\ub9e4 \uae30\uc5ec\ub3c4\ub97c \ubaa8\ub450 \ubcf4\uc5ec\uc8fc\ub294 \ud1b5\ud569 \uc18d\uc131 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"136-136\">\ucc44\ub110\uc774 \uae54\ub54c\uae30 \uc804\uccb4\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud568\uaed8 \uc791\ub3d9\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \uc5ec\uc815 \uc2dc\uac01\ud654\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"137-137\">\ud300 \uac04 \uadc0\uc18d \uac80\ud1a0 \uc138\uc158\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"138-138\">\ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5\ud300\uc744 \uc704\ud55c \uc18d\uc131 \uad50\uc721 \ud504\ub85c\uadf8\ub7a8 \uad6c\ucd95<\/li>\n<li data-source-line=\"139-140\">\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \uacf5\uc720 KPI \uc0dd\uc131<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"142-147\">\n<li data-source-line=\"142-142\">\ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \uac04\uc758 &quot;\uadc0\uc18d \uc804\uc7c1&quot;\uc774 \uc81c\uac70\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"143-143\">\uace0\uac1d \ud655\ubcf4 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud55c \uacf5\uc720\ub41c \uc774\ud574 \uac1c\ubc1c<\/li>\n<li data-source-line=\"144-144\">\ud1b5\ud569 \uace0\uac1d \uc5ec\uc815 \ucd5c\uc801\ud654 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"145-145\">\ub450 \ud300 \ubaa8\ub450\uc5d0 \uadc0\uc18d \uae30\ubc18 \ubcf4\uc0c1\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"146-147\">\ub9c8\ucf00\ud305 \uc601\ud5a5 \ud30c\uc774\ud504\ub77c\uc778\uc5d0\uc11c 36% \uc99d\uac00, 22% \ub354 \ub192\uc740 \uc131\uc0ac\uc728 \ub2ec\uc131<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>: &quot;\uc6b0\ub9ac\ub294 \uae30\uc5ec \ubd84\uc11d\uc774 \ub2e8\uc21c\ud55c \uce21\uc815 \uacfc\uc81c\uac00 \uc544\ub2c8\ub77c \uc870\uc9c1\uc801 \ud611\ub825\uc758 \uae30\ud68c\ub77c\ub294 \uac83\uc744 \uae68\ub2ec\uc558\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 CMO\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &quot;\uace0\uac1d \ud655\ubcf4\uc758 \uc6d0\ub3d9\ub825\uc5d0 \ub300\ud55c \uacf5\ud1b5\ub41c \uad00\uc810\uc744 \uad6c\ucd95\ud568\uc73c\ub85c\uc368, \uae30\uc5ec \ubd84\uc11d\uc774 \uac08\ub4f1\uc758 \uc6d0\ucc9c\uc5d0\uc11c \ud611\ub825\uc758 \uae30\ubc18\uc73c\ub85c \ud0c8\ubc14\uafc8\ud588\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"financial-services-firm-revolutionizes-budget-process\" tabindex=\"-1\" data-source-line=\"151-151\"><span class=\"ez-toc-section\" id=\"Financial_Services_Firm_Revolutionizes_Budget_Process\"><\/span>\uae08\uc735 \uc11c\ube44\uc2a4 \ud68c\uc0ac, \uc608\uc0b0 \ud504\ub85c\uc138\uc2a4 \ud601\uc2e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \ub2e4\uc591\ud55c \uc81c\ud488 \ub77c\uc778\uc744 \uac16\ucd98 \uc9c0\uc5ed \uae08\uc735 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\n<strong>\uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc4c\ub9b0\uc9c0<\/strong>: \uc5f0\uac04 \uc608\uc0b0 \ucc45\uc815\uc740 \ub17c\ub780\uc758 \uc5ec\uc9c0\uac00 \uc788\uc5c8\uc73c\uba70, \ucc44\ub110 \uc18c\uc720\uc790\ub4e4\uc740 \uc0c1\ucda9\ub418\ub294 \uc131\uacfc \uc9c0\ud45c\uc640 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uadc0\uc18d\uc744 \uae30\ubc18\uc73c\ub85c \ub9ac\uc18c\uc2a4\ub97c \ub193\uace0 \ub2e4\ud22c\uc5c8\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>:\n<ol data-source-line=\"159-164\">\n<li data-source-line=\"159-159\">\uadc0\uc18d \uae30\ubc18 \uc608\uce21\uc744 \uc911\uc2ec\uc73c\ub85c \uc7ac\uc124\uacc4\ub41c \uc608\uc0b0 \ud504\ub85c\uc138\uc2a4<\/li>\n<li data-source-line=\"160-160\">\uc77c\uad00\ub41c \uadc0\uc18d \uc9c0\ud45c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucc44\ub110 \uc131\uacfc \uc810\uc218\ud45c\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"161-161\">\uc2dc\ub098\ub9ac\uc624 \uacc4\ud68d\uc744 \uc704\ud55c \ub300\ud654\ud615 \ud560\ub2f9 \ubaa8\ub378\ub9c1 \ub3c4\uad6c \uac1c\ubc1c<\/li>\n<li data-source-line=\"162-162\">\uadc0\uc18d \uc131\uacfc\uc5d0 \ub530\ub978 \ubd84\uae30\ubcc4 \uc7ac\ud560\ub2f9 \ud504\ub85c\uc138\uc2a4 \uad6c\ud604<\/li>\n<li data-source-line=\"163-164\">\ub9c8\ucf00\ud305 \uad00\ub9ac\uc790\ub97c \uc704\ud55c \uc18d\uc131 \uc778\uc99d \ud504\ub85c\uadf8\ub7a8 \uad6c\ucd95<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"166-171\">\n<li data-source-line=\"166-166\">60%\ub85c \uc608\uc0b0 \ud611\uc0c1 \uc2dc\uac04 \ub2e8\ucd95<\/li>\n<li data-source-line=\"167-167\">\ucc44\ub110 \uc0ac\uc77c\ub85c\ud654 \ubc0f \uc601\ud1a0 \ubcf4\ud638 \uc81c\uac70<\/li>\n<li data-source-line=\"168-168\">\uc9c0\uc18d\uc801\uc778 \ucd5c\uc801\ud654 \ubb38\ud654\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4<\/li>\n<li data-source-line=\"169-169\">\ub354 \ub098\uc740 \ud560\ub2f9\uc744 \ud1b5\ud574 28%\uc758 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc774 \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"170-171\">\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc6b0\uc218\uc131\uc5d0 \ub300\ud55c \ud655\ub9bd\ub41c \uba85\uc131<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>\ub9c8\ucf00\ud305 \ubd80\uc0ac\uc7a5\uc740 &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158(Attribution) \ub355\ubd84\uc5d0 \ub9c8\ucf00\ud305 \uad00\ub9ac\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd \uc804\uccb4\uac00 \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. &quot;\uac1d\uad00\uc801\uc774\uace0 \ud22c\uba85\ud55c \uc758\uc0ac \uacb0\uc815 \uae30\ubc18\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc608\uc0b0 \ubc30\ubd84\uc5d0\uc11c \uc815\uce58\uc801 \uc694\uc18c\ub97c \ubc30\uc81c\ud558\uace0, \ubaa8\ub4e0 \uc9c1\uc6d0\uc774 \ucc44\ub110 \ubc29\uc5b4\ubcf4\ub2e4\ub294 \uc804\ubc18\uc801\uc778 \uc131\uacfc \ucd5c\uc801\ud654\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.&quot;\n<h2 id=\"expert-perspectives%3A-attribution-communication-best-practices\" tabindex=\"-1\" data-source-line=\"175-175\"><span class=\"ez-toc-section\" id=\"Expert_Perspectives_Attribution_Communication_Best_Practices\"><\/span>\uc804\ubb38\uac00 \uad00\uc810: \uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubaa8\ubc94 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc5c5\uacc4 \ub9ac\ub354\ub4e4\uc774 \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.\n<h3 id=\"focus-on-business-outcomes%2C-not-attribution-details\" tabindex=\"-1\" data-source-line=\"179-179\"><span class=\"ez-toc-section\" id=\"Focus_on_Business_Outcomes_Not_Attribution_Details\"><\/span>\uadc0\uc18d \uc138\ubd80 \uc0ac\ud56d\uc774 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud55c \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ube0c\ub79c\ub4dc\uc758 CMO\uc778 \uc0ac\ub77c \uc874\uc2a8\uc740 &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud504\ub808\uc820\ud14c\uc774\uc158\uc5d0\uc11c \uc81c\uac00 \ubc1c\uacac\ud558\ub294 \uac00\uc7a5 \ud070 \uc2e4\uc218\ub294 \uc758\ubbf8\ubcf4\ub2e4\ub294 \ubc29\ubc95\ub860\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\uacbd\uc601\uc9c4\uc740 \uc54c\uace0\ub9ac\uc998 \uae30\ubc18 \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uacfc \ud3ec\uc9c0\uc158 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378 \uc911 \uc5b4\ub5a4 \uac83\uc5d0\ub3c4 \uad00\uc2ec\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub9e4\ucd9c \uc131\uc7a5, \ud6a8\uc728\uc131 \ud5a5\uc0c1, \uadf8\ub9ac\uace0 \uacbd\uc7c1 \uc6b0\uc704\uc5d0\ub9cc \uc9d1\uc911\ud569\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ubd80\ud130 \uc2dc\uc791\ud558\uace0, \uc774\ud574\uad00\uacc4\uc790\uac00 \uad6c\uccb4\uc801\uc73c\ub85c \uc694\uccad\ud560 \uacbd\uc6b0\uc5d0\ub9cc \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc138\ubd80 \uc0ac\ud56d\uc744 \uc124\uba85\ud558\uc138\uc694.&quot;\n<h3 id=\"tailor-communication-to-decision-timelines\" tabindex=\"-1\" data-source-line=\"183-183\"><span class=\"ez-toc-section\" id=\"Tailor_Communication_to_Decision_Timelines\"><\/span>\uc758\uc0ac \uacb0\uc815 \uc77c\uc815\uc5d0 \ub9de\ucdb0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc870\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305 \uae30\uc220 \ud68c\uc0ac\uc758 \ubd84\uc11d \ucc45\uc784\uc790\uc778 \ub370\uc774\ube44\ub4dc \uccb8\uc740 &quot;\ud6a8\uacfc\uc801\uc778 \uae30\uc5ec \ubd84\uc11d \uc778\uc0ac\uc774\ud2b8\ub294 \uc758\uc0ac \uacb0\uc815 \uc8fc\uae30\uc640 \uc77c\uce58\ud574\uc57c \ud569\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uc804\ub7b5\uc801 \uae30\uc5ec \ubd84\uc11d \uc778\uc0ac\uc774\ud2b8\ub294 \uc5f0\uac04 \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5b4\uc57c \ud558\uba70, \uc804\uc220\uc801 \uae30\uc5ec \ubd84\uc11d\uc740 \uc8fc\ubcc4 \ub610\ub294 \uc6d4\ubcc4 \uc8fc\uae30\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uae30\uc5ec \ubd84\uc11d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uc784\uc758\uc801\uc778 \ubcf4\uace0 \uc77c\uc815\uc774 \uc544\ub2cc \uc870\uc9c1\uc5d0\uc11c \uc2e4\uc81c\ub85c \uc758\uc0ac \uacb0\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub294 \uc2dc\uc810\uc5d0 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4.&quot;\n<h3 id=\"build-progressive-understanding\" tabindex=\"-1\" data-source-line=\"187-187\"><span class=\"ez-toc-section\" id=\"Build_Progressive_Understanding\"><\/span>\uc810\uc9c4\uc801\uc778 \uc774\ud574 \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h3>\n&quot;\ud558\ub8e8\uc544\uce68\uc5d0 \uc18d\uc131\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \ubc14\uafb8\ub824\uace0 \ud558\uc9c0 \ub9c8\uc138\uc694.&quot; \uc18d\uc131 \ucee8\uc124\ud134\ud2b8 \uc5d0\ubc00\ub9ac \ub85c\ub4dc\ub9ac\uac8c\uc2a4\ub294 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \uc774\ubbf8 \uc774\ud574\ud558\uace0 \uc788\ub294 \uac1c\ub150\ubd80\ud130 \uc2dc\uc791\ud558\uc5ec \uc810\ucc28 \ub354 \uc815\uad50\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ub3c4\uc785\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9ce\uc740 \uc870\uc9c1\ub4e4\uc774 \uae30\ubcf8\uc801\uc778 \uba40\ud2f0\ud130\uce58 \uc774\ud574\ub3c4\ub97c \uba3c\uc800 \uad6c\ucd95\ud558\uc9c0 \uc54a\uace0 \ubc14\ub85c \uc54c\uace0\ub9ac\uc998 \uc18d\uc131\uc73c\ub85c \ub118\uc5b4\uac00\ub824 \ud558\ub294 \uac83\uc744 \ubcf4\uc558\ub294\ub370, \uc774\ub294 \uac70\uc758 \ud56d\uc0c1 \uc2e4\ud328\ud569\ub2c8\ub2e4. \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc758 \uc785\uc7a5\uc5d0\uc11c \uadf8\ub4e4\uc744 \ub9cc\ub098\uace0, \uadf8\ub4e4\uc774 \ub2e8\uacc4\uc801\uc73c\ub85c \ub530\ub77c\uac08 \uc218 \uc788\ub3c4\ub85d \uc774\ub04c\uc5b4\uc57c \ud569\ub2c8\ub2e4.&quot;\n<h3 id=\"demonstrate-incremental-progress\" tabindex=\"-1\" data-source-line=\"191-191\"><span class=\"ez-toc-section\" id=\"Demonstrate_Incremental_Progress\"><\/span>\uc810\uc9c4\uc801\uc778 \uc9c4\ud589 \uc0c1\ud669\uc744 \ubcf4\uc5ec\uc8fc\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305 \ubd84\uc11d \ub9ac\ub354\uc778 \ub9c8\uc774\ud074 \uc70c\ub9ac\uc5c4\uc2a4\ub294 &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uac1c\uc120\uc740 \uac00\uc2dc\uc801\uc774\uace0 \uc801\uadf9\uc801\uc73c\ub85c \ud64d\ubcf4\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc778\uc0ac\uc774\ud2b8\uac00 \uc131\uacfc\ub97c \uc5b4\ub5bb\uac8c \uac1c\uc120\ud588\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \uba85\ud655\ud55c \uc804\ud6c4 \ube44\uad50 \uc790\ub8cc\ub97c \uc791\uc131\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc774\uace0 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \ud5a5\ud6c4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc758\ud5a5\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc791\uc740 \uc131\uacfc\ub294 \ub354 \ud070 \uae30\ud68c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.&quot;\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"195-195\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-do-i-present-attribution-data-when-different-stakeholders-prefer-conflicting-models%3F\" tabindex=\"-1\" data-source-line=\"240-240\"><span class=\"ez-toc-section\" id=\"How_do_I_present_attribution_data_when_different_stakeholders_prefer_conflicting_models\"><\/span>\ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uac00 \uc0c1\ucda9\ub418\ub294 \ubaa8\ub378\uc744 \uc120\ud638\ud558\ub294 \uacbd\uc6b0, \uc5b4\ub5bb\uac8c \uadc0\uc18d \ub370\uc774\ud130\ub97c \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ud574 \uad00\uacc4\uc790\uac00 \uc11c\ub85c \ub2e4\ub978 \uadc0\uc18d \ubaa8\ub378\uc744 \uc120\ud638\ud558\ub294 \uacbd\uc6b0 \ub2e4\uc911 \ubaa8\ub378 \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"243-248\">\n<li data-source-line=\"243-243\">\uc5ec\ub7ec \ubaa8\ub378\uc758 \uacb0\uacfc\ub97c \ub098\ub780\ud788 \ud45c\uc2dc\ud558\uc5ec \uc77c\uce58\ud558\ub294 \ubd80\ubd84\uacfc \ub2e4\ub978 \ubd80\ubd84\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"244-244\">\ub2e4\uc591\ud55c \ubaa8\ub378\uc5d0\uc11c \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\ub294 \ud1b5\ucc30\ub825\uc5d0 \uc9d1\uc911\ud558\uc138\uc694. \uc774\ub294 \uac00\uc7a5 \ub192\uc740 \uc2e0\ub8b0\ub3c4\ub97c \uac16\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"245-245\">\uac01 \ubaa8\ub378\uc774 \uac00\uc7a5 \ud070 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uc124\uba85\ud558\uc138\uc694(\uc608: \uc804\uc220\uc801 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \ub9c8\uc9c0\ub9c9 \ud074\ub9ad, \uc804\ub7b5\uc801 \uacc4\ud68d\uc744 \uc704\ud55c \uba40\ud2f0\ud130\uce58)<\/li>\n<li data-source-line=\"246-246\">\ubaa8\ub378 \ube44\uad50\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc804\ud658\uc744 \uc2e4\uc81c\ub85c \ucd09\uc9c4\ud558\ub294 \uc694\uc778\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ub17c\uc758\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"247-248\">\ub2e4\uc591\ud55c \uacb0\uc815\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ubaa8\ub378\uc744 \uc911\uc2ec\uc73c\ub85c \uc810\uc9c4\uc801\uc73c\ub85c \ud569\uc758\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\ubaa9\ud45c\ub294 \ub2e8\uc77c \ubaa8\ub378\uc5d0 \ub300\ud55c \ud569\uc758\ub97c \uac15\uc694\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ubaa8\ub378 \ube44\uad50\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \ub192\uc774\uace0 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ub354\uc6b1 \uc815\uad50\ud55c \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc131\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h3 id=\"how-technical-should-attribution-presentations-be-for-different-audiences%3F\" tabindex=\"-1\" data-source-line=\"251-251\"><span class=\"ez-toc-section\" id=\"How_technical_should_attribution_presentations_be_for_different_audiences\"><\/span>\ub2e4\uc591\ud55c \ub300\uc0c1 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uadc0\uc18d \ud504\ub808\uc820\ud14c\uc774\uc158\uc740 \uc5bc\ub9c8\ub098 \uae30\uc220\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc220\uc801 \uae4a\uc774\ub294 \ub300\uc0c1 \uace0\uac1d\uc5d0 \ub530\ub77c \uc0c1\ub2f9\ud788 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"254-258\">\n<li data-source-line=\"254-254\">\uc784\uc6d0 \ubc0f \uace0\uc704 \ub9ac\ub354\uc758 \uacbd\uc6b0 \uae30\uc220 \ucf58\ud150\uce20\ub97c \ud504\ub808\uc820\ud14c\uc774\uc158\uc758 10-15%\ub85c \uc81c\ud55c\ud558\uace0 \ub300\uc2e0 \ube44\uc988\ub2c8\uc2a4 \uc758\ubbf8\uc640 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"255-255\">\ub9c8\ucf00\ud305 \ub9ac\ub354\uc758 \uacbd\uc6b0, \uc555\ub3c4\uc801\uc774\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \uc2e0\ub8b0\uc131\uc744 \ud655\ub9bd\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \ubc29\ubc95\ub860\uc744 \uc81c\uacf5\ud558\ub294 20-30% \uae30\uc220 \ucf58\ud150\uce20\ub97c \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"256-256\">\ucc44\ub110 \uad00\ub9ac\uc790\uc758 \uacbd\uc6b0 \ud574\ub2f9 \ucc44\ub110 \ubc0f \ucea0\ud398\uc778\uacfc \uad00\ub828\ub41c 30-40% \uae30\uc220 \uc138\ubd80 \uc815\ubcf4\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"257-258\">\ubd84\uc11d \ubc0f \uc7ac\ubb34 \ud300\uc758 \uacbd\uc6b0 \ubc29\ubc95\ub860 \uc138\ubd80 \uc0ac\ud56d \ubc0f \uac80\uc99d \uc811\uadfc \ubc29\uc2dd\uc744 \ud3ec\ud568\ud55c 50-60% \uae30\uc220 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uc2ed\uc2dc\uc624.<\/li>\n<\/ol>\n\uae30\uc220\uc801 \uc138\ubd80 \uc0ac\ud56d\uc744 \ucd94\uac00\ud558\uae30 \uc804\uc5d0 \ud56d\uc0c1 \ube44\uc988\ub2c8\uc2a4\uc801 \ud568\uc758\ubd80\ud130 \uc2dc\uc791\ud558\uace0, \ub354 \uae4a\uc774 \uc788\ub294 \uc774\ud574\ub97c \uc6d0\ud558\ub294 \uc0ac\ub78c\ub4e4\uc744 \uc704\ud574 \ubcf4\ucda9 \uae30\uc220 \ubb38\uc11c\ub97c \uc900\ube44\ud558\uc2ed\uc2dc\uc624. \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc740 \uc810\uc9c4\uc801\uc73c\ub85c \uc815\ubcf4\ub97c \uacf5\uac1c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc989, \uac1c\ub7b5\uc801\uc778 \ud1b5\ucc30\ub825\ubd80\ud130 \uc2dc\uc791\ud558\uc5ec \ud544\uc694\ud558\uac70\ub098 \uc694\uccad\ub420 \ub54c\ub9cc \uae30\uc220\uc801 \uc2ec\uce35 \uc815\ubcf4\ub97c \ucd94\uac00\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h3 id=\"how-do-i-handle-attribution-insights-that-challenge-existing-beliefs-or-strategies%3F\" tabindex=\"-1\" data-source-line=\"261-261\"><span class=\"ez-toc-section\" id=\"How_do_I_handle_attribution_insights_that_challenge_existing_beliefs_or_strategies\"><\/span>\uae30\uc874\uc758 \uc2e0\ub150\uc774\ub098 \uc804\ub7b5\uc5d0 \ub3c4\uc804\ud558\ub294 \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ud574\uc57c \ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc778\uc774 \uae30\uc874 \uc2e0\ub150\uc5d0 \ub3c4\uc804\ud558\ub294 \uacbd\uc6b0 \uc2e0\uc911\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uc138\uc694.\n<ol data-source-line=\"264-270\">\n<li data-source-line=\"264-264\">\ud604\uc7ac \uc0ac\uace0\ubc29\uc2dd\uacfc\uc758 \ubaa8\uc21c\uc744 \uc778\uc815\ud558\uace0 \uc81c\uc2dc\ud558\uae30 \uc804\uc5d0 \ubc29\ubc95\ub860\uc744 \ucca0\uc800\ud788 \uac80\uc99d\ud558\uc2ed\uc2dc\uc624.<\/li>\n<li data-source-line=\"265-265\">\uacfc\uac70 \uacb0\uc815\uc5d0 \ub300\ud55c \ube44\ud310\ubcf4\ub2e4\ub294 \uae30\ud68c\ub85c\uc11c \uacb0\uacfc\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"266-266\">\uadc0\uc18d \ub370\uc774\ud130\ub9cc\uc774 \uc544\ub2cc \ub2e4\uc591\ud55c \ucd9c\ucc98\uc758 \uc9c0\uc6d0 \uc99d\uac70\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"267-267\">\uc8fc\uc694 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uad8c\uc7a5\ud558\uae30 \uc804\uc5d0 \uc18c\uaddc\ubaa8 \uc2e4\ud5d8\uc744 \ud1b5\ud574 \ub17c\ub780\uc758 \uc5ec\uc9c0\uac00 \uc788\ub294 \uacb0\uacfc\ub97c \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"268-268\">\uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uc758 \uac00\uce58\ub97c \uc785\uc99d\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub354 \ud070 \ubcc0\ud654\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc131\uc744 \uad6c\ucd95\ud558\ub294 \ube60\ub978 \uc131\uacf5\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"269-270\">\uacb0\ub860\uc744 \uc0ac\uc2e4\ub85c \uc81c\uc2dc\ud558\ub294 \ub300\uc2e0 \uc8fc\uc694 \uc774\ud574 \uad00\uacc4\uc790\ub97c \ucc38\uc5ec\uc2dc\ucf1c \ud1b5\ucc30\ub825\uc744 \ud0d0\uc0c9\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \uc870\uc9c1\uc758 \uc5ed\uc0ac\uc640 \ub9e5\ub77d\uc744 \uc778\uc815\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc758\uacac\uc774 \uc544\ub2cc \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uc0c8\ub85c\uc6b4 \uad00\uc810\uc744 \uc5f4\uc5b4\ub450\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h3 id=\"what-metrics-should-i-focus-on-in-attribution-presentations-to-executives%3F\" tabindex=\"-1\" data-source-line=\"273-273\"><span class=\"ez-toc-section\" id=\"What_metrics_should_I_focus_on_in_attribution_presentations_to_executives\"><\/span>\uc784\uc6d0\uc9c4\uc744 \ub300\uc0c1\uc73c\ub85c \uc18d\uc131\uc5d0 \ub300\ud55c \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \ud560 \ub54c \uc5b4\ub5a4 \uc9c0\ud45c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc784\uc6d0 \uadc0\uc18d \ud504\ub808\uc820\ud14c\uc774\uc158\uc758 \uacbd\uc6b0 \ub9c8\ucf00\ud305 \uc9c0\ud45c\ubcf4\ub2e4\ub294 \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5 \uc9c0\ud45c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc138\uc694.\n<ol data-source-line=\"276-282\">\n<li data-source-line=\"276-276\">\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \uae30\uc778\ud55c \ub9e4\ucd9c \ub610\ub294 \uc774\uc775 \uc131\uc7a5<\/li>\n<li data-source-line=\"277-277\">\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9 \ubc0f \ud6a8\uc728\uc131 \uac1c\uc120<\/li>\n<li data-source-line=\"278-278\">\ud68d\ub4dd \uc18c\uc2a4\ubcc4 \uace0\uac1d \uc0dd\uc560 \uac00\uce58<\/li>\n<li data-source-line=\"279-279\">\ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc218\uc900\uc758 \ub9c8\ucf00\ud305 ROI \ub610\ub294 ROAS<\/li>\n<li data-source-line=\"280-280\">\ub9c8\ucf00\ud305 \ud22c\uc790\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728 \uc601\ud5a5<\/li>\n<li data-source-line=\"281-282\">\uadc0\uc18d \uae30\ubc18 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ucc3d\ucd9c\ub41c \uacbd\uc7c1 \uc6b0\uc704<\/li>\n<\/ol>\n\ud074\ub9ad\ub960\uc774\ub098 \ud074\ub9ad\ub2f9 \ube44\uc6a9\uacfc \uac19\uc740 \uae30\uc220\uc801 \ub9c8\ucf00\ud305 \uc9c0\ud45c\ub294 \ud2b9\ubcc4\ud55c \uc694\uccad\uc774 \uc5c6\ub294 \ud55c \uc81c\ud55c\ud558\uc2ed\uc2dc\uc624. \uae30\uc874 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0\uc5d0\uc11c \uc0ac\uc6a9\ub41c \uc77c\uad00\ub41c \uc6a9\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec, \uacbd\uc601\uc9c4\uc774 \uc774\ubbf8 \uad00\uc2ec\uc744 \uac16\uace0 \ucd94\uc801\ud558\ub294 \uc9c0\ud45c\uc5d0 \uadc0\uc18d \uc778\uc0ac\uc774\ud2b8\ub97c \uc5f0\uacb0\ud558\uc2ed\uc2dc\uc624. \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uacbd\uc601\uc9c4 \ud504\ub808\uc820\ud14c\uc774\uc158\uc740 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uad00\ub828 \uc9c0\ud45c\ub97c \uc18c\uac1c\ud558\ub294 \ub300\uc2e0, \ub9c8\ucf00\ud305 \uadc0\uc18d\uc744 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \uc5b8\uc5b4\ub85c \uc804\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h3 id=\"how-frequently-should-attribution-insights-be-presented-to-different-stakeholders%3F\" tabindex=\"-1\" data-source-line=\"285-285\"><span class=\"ez-toc-section\" id=\"How_frequently_should_attribution_insights_be_presented_to_different_stakeholders\"><\/span>\ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucd5c\uc801\uc758 \uadc0\uc18d \ud45c\uc2dc \ube48\ub3c4\ub294 \uc774\ud574 \uad00\uacc4\uc790\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4.\n<ol data-source-line=\"288-292\">\n<li data-source-line=\"288-288\">\uc784\uc6d0 \ubc0f \uace0\uc704 \uacbd\uc601\uc9c4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uacc4\ud68d \uc8fc\uae30\uc5d0 \ub9de\ucdb0 \uc6d4\ubcc4 \ub610\ub294 \ubd84\uae30\ubcc4 \uadc0\uc18d \uac80\ud1a0\ub97c \ud1b5\ud574 \uc774\uc810\uc744 \uc5bb\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"289-289\">\ub9c8\ucf00\ud305 \ub9ac\ub354\ub294 \uc911\uc694\ud55c \ubcc0\ud654\uc640 \uae30\ud68c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 2\uc8fc \ub610\ub294 \uc6d4\ubcc4 \uc18d\uc131 \uc5c5\ub370\uc774\ud2b8\ub97c \ubc1b\uc544\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"290-290\">\ucc44\ub110 \ubc0f \ucea0\ud398\uc778 \uad00\ub9ac\uc790\ub294 \uc9c0\uc18d\uc801\uc778 \ucd5c\uc801\ud654\ub97c \uc704\ud574 \ub9e4\uc8fc \uc18d\uc131\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"291-292\">\ucea0\ud398\uc778 \uacc4\ud68d \ubc0f \ucea0\ud398\uc778 \uc774\ud6c4 \ubd84\uc11d \uc911\uc5d0 \uadc0\uc18d \uac80\ud1a0\ub97c \ud1b5\ud574 \uad50\ucc28 \uae30\ub2a5 \ud300\uc774 \uc774\uc810\uc744 \uc5bb\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\ube48\ub3c4\ub294 \uc758\uc0ac \uacb0\uc815 \uc8fc\uae30\uc5d0 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4. \uc804\uc220\uc801 \uc758\uc0ac \uacb0\uc815\uc740 \ub354 \uc790\uc8fc, \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc740 \ub35c \uc790\uc8fc \ud574\uc57c \ud569\ub2c8\ub2e4. \ud575\uc2ec\uc740 \uc77c\uad00\uc131\uacfc \uc608\uce21 \uac00\ub2a5\uc131\uc774\uba70, \uc774\ud574\uad00\uacc4\uc790\uac00 \uc608\uce21\ud558\uace0 \uacc4\ud68d \ud504\ub85c\uc138\uc2a4\uc5d0 \ubc18\uc601\ud560 \uc218 \uc788\ub294 \uc815\uae30\uc801\uc778 \uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc8fc\uae30\ub97c \ud655\ub9bd\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"295-295\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d \uc778\uc0ac\uc774\ud2b8\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc81c\uc2dc\ud558\ub294 \uac83\uc740 \uc815\uad50\ud55c \uce21\uc815\uacfc \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5 \uac04\uc758 \uc911\uc694\ud55c \uc5f0\uacb0 \uace0\ub9ac\uc785\ub2c8\ub2e4. \uc544\ubb34\ub9ac \ucd5c\ucca8\ub2e8 \uadc0\uc18d \uc2dc\uc2a4\ud15c\uc774\ub77c\ub3c4 \uc870\uc9c1 \uc804\uccb4\uc758 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\ub4e4\uc774 \uc778\uc0ac\uc774\ud2b8\ub97c \uc774\ud574\ud558\uace0, \uc2e0\ub8b0\ud558\uace0, \uc2e4\ud589\uc5d0 \uc62e\uae30\uc9c0 \ubabb\ud55c\ub2e4\uba74 \uc544\ubb34\ub7f0 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc774\ud574\uad00\uacc4\uc790\ubcc4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \uc124\ub4dd\ub825 \uc788\ub294 \uc2a4\ud1a0\ub9ac\ud154\ub9c1, \uacbd\uc601\uc9c4 \uce5c\ud654\uc801\uc778 \uc2dc\uac01\ud654, \uadf8\ub9ac\uace0 \uc758\uc0ac \uacb0\uc815 \uc911\uc2ec \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \uadc0\uc18d\uc744 \ub2e8\uc21c\ud55c \uae30\uc220 \ubd84\uc11d \uae30\ub2a5\uc5d0\uc11c \uc804\ub7b5\uc801 \ube44\uc988\ub2c8\uc2a4 \ub3d9\uc778\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uadc0\uc18d \ud504\ub85c\uadf8\ub7a8\uc740 \uc778\uc0ac\uc774\ud2b8 \uc81c\uc2dc\uac00 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \ubc29\ubc95\ub860\ub9cc\ud07c\uc774\ub098 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadc0\uc18d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \ud0c1\uc6d4\ud55c \uc870\uc9c1\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \ud2b9\uc9d5\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"303-308\">\n<li data-source-line=\"303-303\"><strong>\ube44\uc988\ub2c8\uc2a4 \uc6b0\uc120 \uc811\uadfc \ubc29\uc2dd<\/strong>: \uadf8\ub4e4\uc740 \uadc0\uc18d \ubc29\ubc95\ub860\ubcf4\ub2e4\ub294 \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"304-304\"><strong>\uc774\ud574\uad00\uacc4\uc790 \uc624\ub9ac\uc5d4\ud14c\uc774\uc158<\/strong>: \uadf8\ub4e4\uc740 \ud2b9\uc815 \uccad\uc911\uc758 \uc694\uad6c \uc0ac\ud56d\uacfc \uc120\ud638\ub3c4\uc5d0 \ub9de\ucdb0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"305-305\"><strong>\uc758\uc0ac\uacb0\uc815 \ud1b5\ud569<\/strong>: \uadf8\ub4e4\uc740 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \ud2b9\uc815 \uacb0\uc815\uc5d0 \uc9c1\uc811 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"306-306\"><strong>\uc2dc\uac01\uc801 \uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/strong>: \uadf8\ub4e4\uc740 \ud575\uc2ec \ud1b5\ucc30\ub825\uc744 \uac15\uc870\ud558\ub294 \ub9e4\ub825\uc801\uc778 \uc2dc\uac01\ud654\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"307-308\"><strong>\uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/strong>: \uadf8\ub4e4\uc740 \ud53c\ub4dc\ubc31\uacfc \uacb0\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \uc758\uc0ac\uc18c\ud1b5 \ubc29\uc2dd\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac1c\uc120\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\ub9c8\ucf00\ud305\uc774 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\uace0 \ub370\uc774\ud130 \uc911\uc2ec\uc801\uc73c\ub85c \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c, \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc778\uc0ac\uc774\ud2b8\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\ub294 \ub2a5\ub825\uc740 \uc911\uc694\ud55c \uacbd\uc7c1 \uc6b0\uc704\uac00 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc220\uc744 \uc219\ub2ec\ud55c \uc870\uc9c1\uc740 \ub354 \ube60\ub974\uace0 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0, \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uba70, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uacfc \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \uac04\uc758 \uc5f0\uacc4\uc131\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\uace0\uc790 \ud558\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \ubcf8 \ubb38\uc11c\uc5d0 \uc81c\uc2dc\ub41c \uc811\uadfc \ubc29\uc2dd\uc740 \uc870\uc9c1 \ub0b4 \ubaa8\ub4e0 \uacc4\uce35\uc5d0\uc11c \uc774\ud574\uc640 \uc2e4\ud589\uc744 \ucd09\uc9c4\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\ub97c \uc81c\uc2dc\ud558\uae30 \uc704\ud55c \ud3ec\uad04\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc815\uad50\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc220\uacfc \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac \uacb0\uc815 \uac04\uc758 \uc18c\ud1b5\uc744 \uc5f0\uacb0\ud568\uc73c\ub85c\uc368, \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0 \ub300\ud55c \ud22c\uc790\uac00 \ub9c8\ucf00\ud305 \uc131\uacfc \ubc0f \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc \ud5a5\uc0c1\uc774\ub77c\ub294 \uc7a0\uc7ac\uc801 \uac00\uce58\ub97c \ucd5c\ub300\ud55c \ubc1c\ud718\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c1\uad00\uc801\uc778 \ub300\uc2dc\ubcf4\ub4dc\uc640 \uc774\ud574\uad00\uacc4\uc790 \uce5c\ud654\uc801\uc778 \uc2dc\uac01\ud654\ub97c \ud1b5\ud574 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\uace0\uc790 \ud558\ub294 \uc870\uc9c1\uc740,\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\ubcf5\uc7a1\ud55c \uc18d\uc131 \ub370\uc774\ud130\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ud1b5\ucc30\ub825\uc73c\ub85c \ubcc0\ud658\ud558\ub3c4\ub85d \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.","protected":false},"excerpt":{"rendered":"<p>\uc815\uad50\ud55c \uc18d\uc131 \ub370\uc774\ud130\ub294 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uac00 \uc774\ub97c \uc774\ud574\ud558\uace0 \ud65c\uc6a9\ud560 \ub54c\uc5d0\ub9cc \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 \ubcf5\uc7a1\ud55c \uc18d\uc131 \uc778\uc0ac\uc774\ud2b8\ub97c \uc870\uc9c1\uc758 \uc2e4\ud589\uc744 \ucd09\uc9c4\ud558\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \ud504\ub808\uc820\ud14c\uc774\uc158\uc73c\ub85c \uc804\ud658\ud558\ub294 \uac80\uc99d\ub41c \uc804\ub7b5\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uacbd\uc601\uc9c4\uc5d0\uac8c \uce5c\uc219\ud55c \uc2dc\uac01\ud654 \uc790\ub8cc\ub97c \uc81c\uc791\ud558\uace0, \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uacf5\uac10\uc744 \uc5bb\ub294 \uc18d\uc131 \ub0b4\ub7ec\ud2f0\ube0c\ub97c \uac1c\ubc1c\ud558\uace0, \ub9c8\ucf00\ud305 \uc9c0\ud45c\ub97c \ub118\uc5b4 \uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \uc2e4\uc6a9\uc801\uc778 \u2026<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-331","post","type-post","status-publish","format-standard","hentry","category-attribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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Discover visualization techniques, narrative frameworks, and communication approaches that transform attribution insights into business decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/attrisight.com\/ko\/\ud604\uc7ac-\ub9c8\ucf00\ud305-\uc18d\uc131-\ub370\uc774\ud130-\uc774\ud574-\uad00\uacc4\uc790-\uc784\uc6d0\uc774-\uc5b4\ub5bb\uac8c\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Present Marketing Attribution Data to Stakeholders and Executives - AttriSight\" \/>\n<meta property=\"og:description\" content=\"Learn proven strategies for presenting complex marketing attribution data to executives and stakeholders in ways that drive action. 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