{"id":323,"date":"2025-05-12T20:28:19","date_gmt":"2025-05-13T04:28:19","guid":{"rendered":"https:\/\/attrisight.com\/?p=323"},"modified":"2025-05-12T20:28:19","modified_gmt":"2025-05-13T04:28:19","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/","title":{"rendered":"\ubaa8\ubc14\uc77c \uc571\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uc18d\uc131: \uc0ac\uc6a9\uc790 \uc5ec\uc815 \ucd94\uc801"},"content":{"rendered":"\ubaa8\ubc14\uc77c \uc571 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc6f9 \uae30\ubc18 \uce21\uc815\uacfc \ub2ec\ub9ac \uace0\uc720\ud55c \uacfc\uc81c\ub97c \uc548\uace0 \uc788\uc73c\uba70, \ubd84\uc0b0\ub41c \ubaa8\ubc14\uc77c \uc0dd\ud0dc\uacc4 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href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Introduction\" >\uc18c\uac1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Understanding_the_Mobile_App_User_Journey\" >\ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9\uc790 \uc5ec\uc815 \uc774\ud574<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Key_Stages_of_the_Mobile_App_Journey\" >\ubaa8\ubc14\uc77c \uc571 \uc5ec\uc815\uc758 \ud575\uc2ec \ub2e8\uacc4<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#1_Discovery_Phase\" >1. \ubc1c\uacac \ub2e8\uacc4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#2_Consideration_Phase\" >2. \uace0\ub824 \ub2e8\uacc4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#3_Installation_Phase\" >3. \uc124\uce58 \ub2e8\uacc4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#4_Engagement_Phase\" >4. \ucc38\uc5ec \ub2e8\uacc4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#5_Retention_Phase\" >5. \uc720\uc9c0 \ub2e8\uacc4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#6_Monetization_Phase\" >6. \uc218\uc775\ud654 \ub2e8\uacc4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Unique_Characteristics_of_Mobile_App_Journeys\" >\ubaa8\ubc14\uc77c \uc571 \uc5ec\uc815\uc758 \uace0\uc720\ud55c \ud2b9\uc131<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Fragmented_Ecosystem\" >\ubd84\uc5f4\ub41c \uc0dd\ud0dc\uacc4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Platform-Specific_Behaviors\" >\ud50c\ub7ab\ud3fc\ubcc4 \ub3d9\uc791<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" 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href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Mobile_App_Attribution_Fundamentals\" >\ubaa8\ubc14\uc77c \uc571 \uc18d\uc131 \uae30\ubcf8 \uc0ac\ud56d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Key_Attribution_Points_in_the_Mobile_Journey\" >\ubaa8\ubc14\uc77c \uc5ec\uc815\uc758 \uc8fc\uc694 \uadc0\uc18d \uc9c0\uc810<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" 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\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uae30\uc220\uc801 \uae30\ubc18<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#User_Identification_Methods\" >\uc0ac\uc6a9\uc790 \uc2dd\ubcc4 \ubc29\ubc95<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Attribution_Methodologies\" >\uadc0\uc18d \ubc29\ubc95\ub860<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Mobile_Attribution_Implementation_Strategies\" >\ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uad6c\ud604 \uc804\ub7b5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Technical_Implementation_Requirements\" >\uae30\uc220 \uad6c\ud604 \uc694\uad6c \uc0ac\ud56d<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#SDK_Implementation\" >SDK \uad6c\ud604<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Server-Side_Integration\" >\uc11c\ubc84 \uce21 \ud1b5\ud569<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Privacy-Compliant_Implementation_Approaches\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#iOS_Attribution_Post-ATT\" >iOS \uc18d\uc131 \uc0ac\ud6c4 ATT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Android_Attribution_Evolution\" >\uc548\ub4dc\ub85c\uc774\ub4dc \uc18d\uc131 \uc9c4\ud654<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Attribution_Partner_Selection\" >\uadc0\uc18d \ud30c\ud2b8\ub108 \uc120\ud0dd<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Key_Selection_Criteria\" >\uc8fc\uc694 \uc120\ud0dd \uae30\uc900<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Leading_Mobile_Measurement_Partners\" >\uc120\ub3c4\uc801\uc778 \ubaa8\ubc14\uc77c \uce21\uc815 \ud30c\ud2b8\ub108<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Advanced_Mobile_Attribution_Strategies\" >\uace0\uae09 \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Cross-Channel_Attribution\" >\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Web-to-App_Attribution\" >\uc6f9-\uc571 \uc18d\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#App-to-Web_Attribution\" >\uc571-\uc6f9 \uc18d\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Offline-to-App_Connection\" >\uc624\ud504\ub77c\uc778-\uc571 \uc5f0\uacb0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Incrementality_Measurement\" >\uc99d\ubd84\uc131 \uce21\uc815<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Mobile_Incrementality_Testing_Approaches\" >\ubaa8\ubc14\uc77c \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#LTV-Based_Attribution\" >LTV \uae30\ubc18 \uadc0\uc18d<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Implementation_Approaches\" >\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Addressing_Privacy_Challenges_in_Mobile_Attribution\" >\ubaa8\ubc14\uc77c \uc18d\uc131\uc5d0\uc11c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c \ud574\uacb0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Impact_of_Platform_Privacy_Changes\" >\ud50c\ub7ab\ud3fc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd\uc758 \uc601\ud5a5<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Apples_ATT_Framework\" >Apple\uc758 ATT \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Google_Privacy_Sandbox_for_Android\" >Android\uc6a9 Google \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Privacy-Centric_Attribution_Strategies\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc18d\uc131 \uc804\ub7b5<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Consent-Based_Measurement\" >\ub3d9\uc758 \uae30\ubc18 \uce21\uc815<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#First-Party_Data_Strategies\" >\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Modeling_and_Machine_Learning_Approaches\" >\ubaa8\ub378\ub9c1 \ubc0f \uba38\uc2e0 \ub7ec\ub2dd \uc811\uadfc \ubc29\uc2dd<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Media_Mix_Modeling_for_Apps\" >\uc571\uc744 \uc704\ud55c \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Conversion_Modeling\" >\uc804\ud658 \ubaa8\ub378\ub9c1<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Mobile_App_Attribution_for_Different_Business_Models\" >\ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc704\ud55c \ubaa8\ubc14\uc77c \uc571 \uc18d\uc131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Gaming_Apps\" >\uac8c\uc784 \uc571<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Key_Attribution_Points\" >\uc8fc\uc694 \uadc0\uc18d \uc9c0\uc810<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Implementation_Strategy\" >\uad6c\ud604 \uc804\ub7b5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Subscription_Apps\" >\uad6c\ub3c5 \uc571<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Key_Attribution_Points-2\" >\uc8fc\uc694 \uadc0\uc18d \uc9c0\uc810<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Implementation_Strategy-2\" >\uad6c\ud604 \uc804\ub7b5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#E-Commerce_and_Retail_Apps\" >\uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc18c\ub9e4 \uc571<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Key_Attribution_Points-3\" >\uc8fc\uc694 \uadc0\uc18d \uc9c0\uc810<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Implementation_Strategy-3\" >\uad6c\ud604 \uc804\ub7b5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Financial_Services_Apps\" >\uae08\uc735 \uc11c\ube44\uc2a4 \uc571<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Key_Attribution_Points-4\" >\uc8fc\uc694 \uadc0\uc18d \uc9c0\uc810<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Implementation_Strategy-4\" >\uad6c\ud604 \uc804\ub7b5<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Case_Studies_Mobile_Attribution_Success_Stories\" >\uc0ac\ub840 \uc5f0\uad6c: \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc131\uacf5 \uc0ac\ub840<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Gaming_Company_Transforms_User_Acquisition_Efficiency\" >\uac8c\uc784 \ud68c\uc0ac, \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ud6a8\uc728\uc131 \ud601\uc2e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Subscription_Service_Optimizes_Trial_Conversion\" >\uad6c\ub3c5 \uc11c\ube44\uc2a4\ub85c \uccb4\ud5d8 \uc804\ud658 \ucd5c\uc801\ud654<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Retail_App_Connects_Digital_to_Physical_Purchases\" >\uc18c\ub9e4 \uc571, \ub514\uc9c0\ud138\uacfc \ubb3c\ub9ac\uc801 \uad6c\ub9e4\ub97c \uc5f0\uacb0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Implementing_Effective_App_Attribution_Practical_Roadmap\" >\ud6a8\uacfc\uc801\uc778 \uc571 \uc18d\uc131 \uad6c\ud604: \uc2e4\uc6a9\uc801\uc778 \ub85c\ub4dc\ub9f5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Phase_1_Foundation_Building_1-2_Months\" >1\ub2e8\uacc4: \uae30\ucd08 \uad6c\ucd95(1~2\uac1c\uc6d4)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Attribution_Strategy_Development\" >\uadc0\uc18d \uc804\ub7b5 \uac1c\ubc1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Technical_Implementation_Planning\" >\uae30\uc220 \uad6c\ud604 \uacc4\ud68d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Phase_2_Core_Implementation_2-3_Months\" >2\ub2e8\uacc4: \ud575\uc2ec \uad6c\ud604(2~3\uac1c\uc6d4)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Technical_Deployment\" >\uae30\uc220 \ubc30\ud3ec<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Channel_Integration\" >\ucc44\ub110 \ud1b5\ud569<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Phase_3_Attribution_Enhancement_3_Months\" >3\ub2e8\uacc4: \uadc0\uc778 \uac15\ud654(3\uac1c\uc6d4 \uc774\uc0c1)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Advanced_Measurement_Implementation\" >\uace0\uae09 \uce21\uc815 \uad6c\ud604<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Optimization_and_Scaling\" >\ucd5c\uc801\ud654 \ubc0f \ud655\uc7a5<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Expert_Perspectives_Mobile_Attribution_Best_Practices\" >\uc804\ubb38\uac00 \uad00\uc810: \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ubc94 \uc0ac\ub840<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Focus_on_Business_Outcomes_Not_Just_Technical_Implementation\" >\uae30\uc220 \uad6c\ud604\ubfd0\ub9cc \uc544\ub2c8\ub77c \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\uc5d0 \uc9d1\uc911<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Prepare_for_Continuous_Change\" >\uc9c0\uc18d\uc801\uc778 \ubcc0\ud654\uc5d0 \ub300\ube44\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Balance_Privacy_and_Measurement\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uce21\uc815\uc758 \uade0\ud615<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Connect_Attribution_to_Action\" >\uc18d\uc131\uc744 \uc791\uc5c5\uc5d0 \uc5f0\uacb0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#How_has_iOS_145_impacted_mobile_app_attribution\" >iOS 14.5+\ub294 \ubaa8\ubc14\uc77c \uc571 \uc18d\uc131\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#Whats_the_difference_between_deterministic_and_probabilistic_attribution_for_mobile_apps\" >\ubaa8\ubc14\uc77c \uc571\uc5d0 \ub300\ud55c \uacb0\uc815\uc801 \uadc0\uc18d\uacfc \ud655\ub960\uc801 \uadc0\uc18d\uc758 \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%95%b1-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%97%ac%ec%a0%95-%ec%b6%94%ec%a0%81\/#How_do_I_measure_ROI_when_users_discover_my_app_through_organic_channels\" >\uc0ac\uc6a9\uc790\uac00 \uc720\uae30\uc801 \ucc44\ub110\uc744 \ud1b5\ud574 \uc571\uc744 \ubc1c\uacac\ud558\ub294 \uacbd\uc6b0 ROI\ub97c \uc5b4\ub5bb\uac8c \uce21\uc815\ud569\ub2c8\uae4c?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc624\ub298\ub0a0 \ubaa8\ubc14\uc77c \uc911\uc2ec\uc758 \uc138\uc0c1\uc5d0\uc11c \uc571\uc740 \uc218\uc2ed\uc5b5 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc8fc\uc694 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc790\ub294 \ud3c9\uade0\uc801\uc73c\ub85c \ub9e4\uc77c 10\uac1c, \ub9e4\ub2ec 30\uac1c\uc758 \uc571\uc744 \uc0ac\uc6a9\ud558\uba70, \uc774\ub294 \ubaa8\ub4e0 \ubd84\uc57c\uc758 \uae30\uc5c5\uc5d0 \uc5c4\uccad\ub09c \uae30\ud68c\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc571 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c 500\ub9cc \uac1c\uac00 \ub118\ub294 \uc571\uc774 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uacbd\uc7c1\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ubc0f \ucc38\uc5ec\ub97c \uc704\ud55c \uacbd\uc7c1\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uce58\uc5f4\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\uc7c1 \ud658\uacbd\uc73c\ub85c \uc778\ud574 \ubaa8\ubc14\uc77c \uad11\uace0 \uc9c0\ucd9c\uc740 \uc804\ub840 \uc5c6\ub294 \uc218\uc900\uc73c\ub85c \uc99d\uac00\ud558\uc5ec 2024\ub144\uae4c\uc9c0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 1\uc870 4\ucc9c 1\ubc31 4\uc2ed\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc774\ub7ec\ud55c \ud22c\uc790\uc758 \ud6a8\uacfc\ub97c \uc815\ud655\ud558\uac8c \uce21\uc815\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. AppsFlyer\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ube44\uc6a9\uc774\ub098 \ud50c\ub7ab\ud3fc \uc815\ucc45 \ubcc0\ud654\ubcf4\ub2e4 &quot;\uc815\ud655\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158&quot;\uc744 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub85c \uaf3d\uc2b5\ub2c8\ub2e4. \ud55c \uc720\uba85 \uac8c\uc784 \ud68c\uc0ac\uc758 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \uc774\uc0ac\uc778 \uc0ac\ub77c \uc874\uc2a8\uc740 &quot;\ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc6f9 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uacfc \uadfc\ubcf8\uc801\uc73c\ub85c \ub2e4\ub985\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uae30\uc220 \ud658\uacbd, \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ud328\ud134, \uadf8\ub9ac\uace0 \uce21\uc815 \uacfc\uc81c\ub294 \uc644\uc804\ud788 \ub2e4\ub978 \ud658\uacbd\uc744 \uc870\uc131\ud558\uba70, \uc804\ubb38\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.&quot; \uc774\ub7ec\ud55c \ucc28\uc774\uc810\uc740 \uc0c1\ub2f9\ud569\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790\ub294 \uc571, \uc6f9\uc0ac\uc774\ud2b8, \uc624\ud504\ub77c\uc778 \uacbd\ud5d8\uc744 \uc6d0\ud65c\ud558\uac8c \ub118\ub098\ub4ed\ub2c8\ub2e4. \uc5ec\ub7ec \uae30\uae30\ub97c \ud1b5\ud574 \uc0c1\ud638\uc791\uc6a9\ud558\uba70, \uc885\uc885 \uc2a4\ub9c8\ud2b8\ud3f0\uacfc \ud0dc\ube14\ub9bf\uc744 \uc624\uac00\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc571 \uc2a4\ud1a0\uc5b4 \uac80\uc0c9, \uc18c\uc15c \ubbf8\ub514\uc5b4, QR \ucf54\ub4dc, \uc785\uc18c\ubb38 \ucd94\ucc9c \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \uc571\uc744 \ubc1c\uacac\ud569\ub2c8\ub2e4. \ucd5c\uadfc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45\uc758 \ubcc0\ud654\ub294 \ubaa8\ubc14\uc77c \uce21\uc815 \ubc29\uc2dd\uc744 \ud68d\uae30\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\uace0, \ubcf5\uc7a1\uc131\uc744 \ub354\uc6b1 \uac00\uc911\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. Apple\uc758 \uc571 \ucd94\uc801 \ud22c\uba85\uc131 \ud504\ub808\uc784\uc6cc\ud06c, Google\uc758 \uc548\ub4dc\ub85c\uc774\ub4dc\uc6a9 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4, \uadf8\ub9ac\uace0 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uaddc\uc81c\ub294 \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc744 \ucd94\uc801\ud558\uace0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\ud558\ub294 \ubc29\uc2dd\uc5d0 \uc0c8\ub85c\uc6b4 \uc81c\uc57d\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\ub294 \ubaa8\ubc14\uc77c \uc571 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uace0\uc720\ud55c \uacfc\uc81c\ub97c \uc0b4\ud3b4\ubcf4\uace0, \ucd08\uae30 \ubc1c\uacac\ubd80\ud130 \uc124\uce58, \ucc38\uc5ec, \uc218\uc775 \ucc3d\ucd9c\uae4c\uc9c0 \uc804\uccb4 \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc744 \ucd94\uc801\ud558\uae30 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uccab \uc571\uc744 \ucd9c\uc2dc\ud558\uac70\ub098 \uae30\uc874 \ubaa8\ubc14\uc77c \ube44\uc988\ub2c8\uc2a4\ub97c \ucd5c\uc801\ud654\ud558\ub294 \uacbd\uc6b0, \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc874\uc911\ud558\uba74\uc11c \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc804\ub7b5\uc744 \ubc1c\uacac\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc804\ubb38\uc801\uc778 \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ubb38\uc131\uc744 \uc6d0\ud558\ub294 \uc870\uc9c1\uc774\ub77c\uba74,\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\ubcf5\uc7a1\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uba74\uc11c \uc571 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc5d0 \uc5f0\uacb0\ud558\ub294 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h2 id=\"understanding-the-mobile-app-user-journey\" tabindex=\"-1\" data-source-line=\"25-25\"><span class=\"ez-toc-section\" id=\"Understanding_the_Mobile_App_User_Journey\"><\/span>\ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9\uc790 \uc5ec\uc815 \uc774\ud574<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc18d\uc131\uc744 \uad6c\ud604\ud558\uae30 \uc804\uc5d0 \ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc758 \uace0\uc720\ud55c \ud2b9\uc131\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"key-stages-of-the-mobile-app-journey\" tabindex=\"-1\" data-source-line=\"29-29\"><span class=\"ez-toc-section\" id=\"Key_Stages_of_the_Mobile_App_Journey\"><\/span>\ubaa8\ubc14\uc77c \uc571 \uc5ec\uc815\uc758 \ud575\uc2ec \ub2e8\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc77c\ubc18\uc801\uc778 \ubaa8\ubc14\uc77c \uc571 \uc5ec\uc815\uc740 \uc5ec\ub7ec \ub2e8\uacc4\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4.\n<h4 id=\"1.-discovery-phase\" tabindex=\"-1\" data-source-line=\"33-33\"><span class=\"ez-toc-section\" id=\"1_Discovery_Phase\"><\/span>1. \ubc1c\uacac \ub2e8\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \ucc98\uc74c \uc811\ud558\ub294 \ubc29\uc2dd:\n<ul data-source-line=\"36-41\">\n<li data-source-line=\"36-36\">\uc571\uc2a4\ud1a0\uc5b4 \uac80\uc0c9 \ubc0f \ud0d0\uc0c9<\/li>\n<li data-source-line=\"37-37\">\uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub178\ucd9c<\/li>\n<li data-source-line=\"38-38\">\ub2e4\ub978 \uc571\uacfc \uc6f9\uc5d0\uc11c \uc720\ub8cc \uad11\uace0<\/li>\n<li data-source-line=\"39-39\">\uc785\uc18c\ubb38\uacfc \ub3d9\ub8cc \ucd94\ucc9c<\/li>\n<li data-source-line=\"40-41\">\uc5b8\ub860 \ubc0f \ubbf8\ub514\uc5b4 \ubcf4\ub3c4<\/li>\n<\/ul>\n<h4 id=\"2.-consideration-phase\" tabindex=\"-1\" data-source-line=\"42-42\"><span class=\"ez-toc-section\" id=\"2_Consideration_Phase\"><\/span>2. \uace0\ub824 \ub2e8\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \uc124\uce58\ud558\uae30 \uc804\uc5d0 \ud3c9\uac00\ud558\ub294 \ubc29\ubc95:\n<ul data-source-line=\"45-50\">\n<li data-source-line=\"45-45\">\uc571\uc2a4\ud1a0\uc5b4 \ubaa9\ub85d \uac80\ud1a0<\/li>\n<li data-source-line=\"46-46\">\ud3c9\uc810 \ubc0f \ub9ac\ubdf0 \ubd84\uc11d<\/li>\n<li data-source-line=\"47-47\">\uc2a4\ud06c\ub9b0\uc0f7 \ubc0f \ube44\ub514\uc624 \ubbf8\ub9ac\ubcf4\uae30 \ubcf4\uae30<\/li>\n<li data-source-line=\"48-48\">\ub300\uc548\uacfc\uc758 \uae30\ub2a5 \ube44\uad50<\/li>\n<li data-source-line=\"49-50\">\ube0c\ub79c\ub4dc \ubc0f \ud37c\ube14\ub9ac\uc154 \uc870\uc0ac<\/li>\n<\/ul>\n<h4 id=\"3.-installation-phase\" tabindex=\"-1\" data-source-line=\"51-51\"><span class=\"ez-toc-section\" id=\"3_Installation_Phase\"><\/span>3. \uc124\uce58 \ub2e8\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc911\uc694\ud55c \uc804\ud658 \uc9c0\uc810:\n<ul data-source-line=\"54-59\">\n<li data-source-line=\"54-54\">\uc571 \ub2e4\uc6b4\ub85c\ub4dc \uc2dc\uc791<\/li>\n<li data-source-line=\"55-55\">\uc124\uce58 \uacfc\uc815<\/li>\n<li data-source-line=\"56-56\">\ucd08\uae30 \uad8c\ud55c \uc694\uccad<\/li>\n<li data-source-line=\"57-57\">\uccab \ucd9c\uc2dc \uacbd\ud5d8<\/li>\n<li data-source-line=\"58-59\">\uc628\ubcf4\ub529 \ud750\ub984<\/li>\n<\/ul>\n<h4 id=\"4.-engagement-phase\" tabindex=\"-1\" data-source-line=\"60-60\"><span class=\"ez-toc-section\" id=\"4_Engagement_Phase\"><\/span>4. \ucc38\uc5ec \ub2e8\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \uc124\uce58\ud55c \ud6c4 \uc571\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd:\n<ul data-source-line=\"63-68\">\n<li data-source-line=\"63-63\">\uae30\ub2a5 \ud0d0\uc0c9 \ubc0f \uc0ac\uc6a9<\/li>\n<li data-source-line=\"64-64\">\uacc4\uc815 \uc0dd\uc131 \ubc0f \ud504\ub85c\ud544 \uc124\uc815<\/li>\n<li data-source-line=\"65-65\">\ucf58\ud150\uce20 \uc18c\ube44 \ud328\ud134<\/li>\n<li data-source-line=\"66-66\">\uc0ac\ud68c\uc801 \ud589\ub3d9\uacfc \uacf5\uc720 \ud589\ub3d9<\/li>\n<li data-source-line=\"67-68\">\ud478\uc2dc \uc54c\ub9bc \uc0c1\ud638\uc791\uc6a9<\/li>\n<\/ul>\n<h4 id=\"5.-retention-phase\" tabindex=\"-1\" data-source-line=\"69-69\"><span class=\"ez-toc-section\" id=\"5_Retention_Phase\"><\/span>5. \uc720\uc9c0 \ub2e8\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc571\uacfc\uc758 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4:\n<ul data-source-line=\"72-77\">\n<li data-source-line=\"72-72\">\uc815\uae30\uc801\uc778 \uc0ac\uc6a9 \ud328\ud134<\/li>\n<li data-source-line=\"73-73\">\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \uae30\ub2a5 \ub3c4\uc785<\/li>\n<li data-source-line=\"74-74\">\uc7ac\ucc38\uc5ec \ub178\ub825\uc5d0 \ub300\ud55c \ub300\uc751<\/li>\n<li data-source-line=\"75-75\">\uad6c\ub3c5 \ub610\ub294 \uad6c\ub9e4 \ud589\ub3d9<\/li>\n<li data-source-line=\"76-77\">\uc5c5\ub370\uc774\ud2b8 \ubc0f \uc0c8\ub85c\uc6b4 \uae30\ub2a5 \ub3c4\uc785<\/li>\n<\/ul>\n<h4 id=\"6.-monetization-phase\" tabindex=\"-1\" data-source-line=\"78-78\"><span class=\"ez-toc-section\" id=\"6_Monetization_Phase\"><\/span>6. \uc218\uc775\ud654 \ub2e8\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc0ac\uc6a9\uc790\uac00 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ubc29\ubc95:\n<ul data-source-line=\"81-86\">\n<li data-source-line=\"81-81\">\uc571 \ub0b4 \uad6c\ub9e4 \uacb0\uc815<\/li>\n<li data-source-line=\"82-82\">\uad6c\ub3c5 \uc804\ud658<\/li>\n<li data-source-line=\"83-83\">\uad11\uace0 \ucc38\uc5ec \ud589\ub3d9<\/li>\n<li data-source-line=\"84-84\">\ucd94\ucc9c \ubc0f \ubc14\uc774\ub7ec\uc2a4 \ud65c\ub3d9<\/li>\n<li data-source-line=\"85-86\">\uc571\uc744 \ub118\uc5b4\uc120 \ube0c\ub79c\ub4dc \ucc38\uc5ec<\/li>\n<\/ul>\n<h3 id=\"unique-characteristics-of-mobile-app-journeys\" tabindex=\"-1\" data-source-line=\"87-87\"><span class=\"ez-toc-section\" id=\"Unique_Characteristics_of_Mobile_App_Journeys\"><\/span>\ubaa8\ubc14\uc77c \uc571 \uc5ec\uc815\uc758 \uace0\uc720\ud55c \ud2b9\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubaa8\ubc14\uc77c \uc571 \uc5ec\uc815\uc744 \uc6f9 \uacbd\ud5d8\uacfc \ucc28\ubcc4\ud654\ud558\ub294 \ub370\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc694\uc18c\uac00 \uc788\uc2b5\ub2c8\ub2e4.\n<h4 id=\"fragmented-ecosystem\" tabindex=\"-1\" data-source-line=\"91-91\"><span class=\"ez-toc-section\" id=\"Fragmented_Ecosystem\"><\/span>\ubd84\uc5f4\ub41c \uc0dd\ud0dc\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ubaa8\ubc14\uc77c \uc5ec\uc815\uc740 \ub2e4\uc591\ud55c \ud658\uacbd\uc5d0 \uac78\uccd0 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"94-101\">\n<li data-source-line=\"94-94\">\uc571 \uc2a4\ud1a0\uc5b4(Apple App Store, Google Play)<\/li>\n<li data-source-line=\"95-95\">\ubaa8\ubc14\uc77c \uc6f9 \ube0c\ub77c\uc6b0\uc800<\/li>\n<li data-source-line=\"96-96\">\uc18c\uc15c \ubbf8\ub514\uc5b4 \uc571<\/li>\n<li data-source-line=\"97-97\">\uad11\uace0\uac00 \uc788\ub294 \ub2e4\ub978 \uc571<\/li>\n<li data-source-line=\"98-98\">SMS \ubc0f \uba54\uc2dc\uc9d5 \ud50c\ub7ab\ud3fc<\/li>\n<li data-source-line=\"99-99\">QR \ucf54\ub4dc\uc640 \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8<\/li>\n<li data-source-line=\"100-101\">\ud478\uc2dc \uc54c\ub9bc \ubc0f \uc774\uba54\uc77c<\/li>\n<\/ul>\n<h4 id=\"platform-specific-behaviors\" tabindex=\"-1\" data-source-line=\"102-102\"><span class=\"ez-toc-section\" id=\"Platform-Specific_Behaviors\"><\/span>\ud50c\ub7ab\ud3fc\ubcc4 \ub3d9\uc791<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc0ac\uc6a9\uc790 \ud589\ub3d9\uc740 \ud50c\ub7ab\ud3fc\uc5d0 \ub530\ub77c \uc0c1\ub2f9\ud788 \ub2e4\ub985\ub2c8\ub2e4.\n<ul data-source-line=\"105-110\">\n<li data-source-line=\"105-105\">iOS\uc640 Android\uc758 \uae30\uc220\uc801 \ucc28\uc774\uc810<\/li>\n<li data-source-line=\"106-106\">\ud50c\ub7ab\ud3fc\ubcc4 \ub2e4\uc591\ud55c \ubc1c\uacac \ud328\ud134<\/li>\n<li data-source-line=\"107-107\">\uae30\uae30\ubcc4 \uc778\uad6c \ud1b5\uacc4\uc758 \ubcc0\ud654<\/li>\n<li data-source-line=\"108-108\">\ud50c\ub7ab\ud3fc\ubcc4 \uae30\ub2a5 \ucc38\uc5ec<\/li>\n<li data-source-line=\"109-110\">\ub2e4\uc591\ud55c \uc218\uc775\ud654 \ud328\ud134<\/li>\n<\/ul>\n<h4 id=\"complex-attribution-windows\" tabindex=\"-1\" data-source-line=\"113-113\"><span class=\"ez-toc-section\" id=\"Complex_Attribution_Windows\"><\/span>\ubcf5\uc7a1\ud55c \uc18d\uc131 \ucc3d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0 \ud0c0\uc774\ubc0d \uace0\ub824 \uc0ac\ud56d\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.\n<ul data-source-line=\"116-121\">\n<li data-source-line=\"116-116\">\ubdf0\uc2a4\ub8e8 \uc18d\uc131 \ucc3d<\/li>\n<li data-source-line=\"117-117\">\ud074\ub9ad \uc124\uce58 \uc9c0\uc5f0<\/li>\n<li data-source-line=\"118-118\">\uc7ac\ucc38\uc5ec \uadc0\uc18d<\/li>\n<li data-source-line=\"119-119\">\uc18d\uc131 \uc7ac\uc124\uce58<\/li>\n<li data-source-line=\"120-121\">\uad6c\ub3c5 \ubc0f \ud3c9\uc0dd \uac00\uce58 \ucc3d<\/li>\n<\/ul>\n<h4 id=\"privacy-impacted-measurement\" tabindex=\"-1\" data-source-line=\"122-122\"><span class=\"ez-toc-section\" id=\"Privacy-Impacted_Measurement\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uce21\uc815<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ucd5c\uadfc\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \ubaa8\ubc14\uc77c \uce21\uc815\uc774 \ub2e4\uc74c\uacfc \uac19\uc774 \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"125-130\">\n<li data-source-line=\"125-125\">iOS \uc571 \ucd94\uc801 \ud22c\uba85\uc131<\/li>\n<li data-source-line=\"126-126\">IDFA(\uad11\uace0\uc8fc \uc2dd\ubcc4\uc790) \uc81c\ud55c \uc0ac\ud56d<\/li>\n<li data-source-line=\"127-127\">Android\uc6a9 Google \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4<\/li>\n<li data-source-line=\"128-128\">GAID(Google \uad11\uace0 ID) \ubcc0\uacbd \uc0ac\ud56d<\/li>\n<li data-source-line=\"129-130\">\uc571 \uc2a4\ud1a0\uc5b4 \uc18d\uc131 API \uc81c\uc57d \uc870\uac74<\/li>\n<\/ul>\n\ud6a8\uacfc\uc801\uc778 \ubaa8\ubc14\uc77c \uc18d\uc131\uc744 \uad6c\ud604\ud558\ub824\uba74 \uc774\ub7ec\ud55c \uace0\uc720\ud55c \ud2b9\uc131\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774\ub294 \uc6f9 \uc18d\uc131\uacfc\ub294 \uadfc\ubcf8\uc801\uc73c\ub85c \ub2e4\ub978 \uce21\uc815 \uacfc\uc81c\ub97c \uc57c\uae30\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\n<h2 id=\"mobile-app-attribution-fundamentals\" tabindex=\"-1\" data-source-line=\"133-133\"><span class=\"ez-toc-section\" id=\"Mobile_App_Attribution_Fundamentals\"><\/span>\ubaa8\ubc14\uc77c \uc571 \uc18d\uc131 \uae30\ubcf8 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ubaa8\ubc14\uc77c \uc571 \uadc0\uc18d\uc5d0\ub294 \uae30\uc874 \uc6f9 \uadc0\uc18d \ubc29\ubc95\uacfc\ub294 \ub2e4\ub978 \uc804\ubb38\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"key-attribution-points-in-the-mobile-journey\" tabindex=\"-1\" data-source-line=\"137-137\"><span class=\"ez-toc-section\" id=\"Key_Attribution_Points_in_the_Mobile_Journey\"><\/span>\ubaa8\ubc14\uc77c \uc5ec\uc815\uc758 \uc8fc\uc694 \uadc0\uc18d \uc9c0\uc810<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud6a8\uacfc\uc801\uc778 \ubaa8\ubc14\uc77c \uc18d\uc131\uc740 \uc5ec\ub7ec \uc804\ud658 \uc9c0\uc810\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.\n<h4 id=\"primary-attribution-points\" tabindex=\"-1\" data-source-line=\"141-141\"><span class=\"ez-toc-section\" id=\"Primary_Attribution_Points\"><\/span>\uae30\ubcf8 \uadc0\uc18d \ud3ec\uc778\ud2b8<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"143-162\">\n<li data-source-line=\"143-148\">\n<strong>\uc571 \uc124\uce58 \uc18d\uc131<\/strong>\n<ul data-source-line=\"144-148\">\n<li data-source-line=\"144-144\">\ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc571 \uc124\uce58\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"145-145\">\ub2e4\uc6b4\ub85c\ub4dc\ub97c \uc720\ub3c4\ud558\ub294 \ucc44\ub110 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"146-146\">\uc124\uce58 \ubcfc\ub968 \ubc0f \uc18d\ub3c4 \uce21\uc815<\/li>\n<li data-source-line=\"147-148\">\uc124\uce58 \ud488\uc9c8 \ubc0f \uc9c4\uc704\uc131 \ucd94\uc801<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"149-155\">\n<strong>\uc124\uce58 \ud6c4 \uc774\ubca4\ud2b8 \uc18d\uc131<\/strong>\n<ul data-source-line=\"150-155\">\n<li data-source-line=\"150-150\">\ub4f1\ub85d\/\uacc4\uc815 \uc0dd\uc131<\/li>\n<li data-source-line=\"151-151\">\ud29c\ud1a0\ub9ac\uc5bc \uc644\ub8cc<\/li>\n<li data-source-line=\"152-152\">\uccab \ubc88\uc9f8 \uc758\ubbf8 \uc788\ub294 \ud589\ub3d9<\/li>\n<li data-source-line=\"153-153\">\ucd08\uae30 \uc138\uc158 \uae30\uac04<\/li>\n<li data-source-line=\"154-155\">\ucd08\uae30 \uae30\ub2a5 \ub3c4\uc785<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"156-162\">\n<strong>\uc218\uc775 \uc774\ubca4\ud2b8 \uadc0\uc18d<\/strong>\n<ul data-source-line=\"157-162\">\n<li data-source-line=\"157-157\">\uccab \uad6c\ub9e4 \ub610\ub294 \uad6c\ub3c5<\/li>\n<li data-source-line=\"158-158\">\uc571 \ub0b4 \uad6c\ub9e4 \ub3d9\uc791<\/li>\n<li data-source-line=\"159-159\">\uad11\uace0 \ucc38\uc5ec \uc218\uc775<\/li>\n<li data-source-line=\"160-160\">\ubc18\ubcf5 \uad6c\ub9e4 \ud328\ud134<\/li>\n<li data-source-line=\"161-162\">\uad6c\ub3c5 \uac31\uc2e0<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"secondary-attribution-points\" tabindex=\"-1\" data-source-line=\"163-163\"><span class=\"ez-toc-section\" id=\"Secondary_Attribution_Points\"><\/span>2\ucc28 \uadc0\uc18d \ud3ec\uc778\ud2b8<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"165-178\">\n<li data-source-line=\"165-171\">\n<strong>\uc7ac\ucc38\uc5ec \uc18d\uc131<\/strong>\n<ul data-source-line=\"166-171\">\n<li data-source-line=\"166-166\">\uacb0\uc11d \ud6c4 \ubcf5\uadc0<\/li>\n<li data-source-line=\"167-167\">\uc7ac\ucc38\uc5ec \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ub300\uc751<\/li>\n<li data-source-line=\"168-168\">\uc7ac\uc124\uce58 \uadc0\uc18d<\/li>\n<li data-source-line=\"169-169\">\ud734\uba74 \uc0ac\uc6a9\uc790 \uc7ac\ud65c\uc131\ud654<\/li>\n<li data-source-line=\"170-171\">\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ucc38\uc5ec<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"172-178\">\n<strong>\ud3c9\uc0dd \uac00\uce58 \uadc0\uc18d<\/strong>\n<ul data-source-line=\"173-178\">\n<li data-source-line=\"173-173\">\uc7a5\uae30 \uc0ac\uc6a9 \ud328\ud134<\/li>\n<li data-source-line=\"174-174\">\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ucd1d \uace0\uac1d \uac00\uce58<\/li>\n<li data-source-line=\"175-175\">\uc720\uc9c0 \ub9c8\uc77c\uc2a4\ud1a4 \ub2ec\uc131<\/li>\n<li data-source-line=\"176-176\">\uae30\ub2a5 \ub3c4\uc785 \uc9c4\ud589<\/li>\n<li data-source-line=\"177-178\">\uc18c\uc15c\/\ubc14\uc774\ub7f4 \uae30\uc5ec<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"technical-foundations-of-mobile-attribution\" tabindex=\"-1\" data-source-line=\"179-179\"><span class=\"ez-toc-section\" id=\"Technical_Foundations_of_Mobile_Attribution\"><\/span>\ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uae30\uc220\uc801 \uae30\ubc18<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubaa8\ubc14\uc77c \uc18d\uc131\uc740 \ud2b9\uc815 \uae30\uc220\uc801 \ubc29\ubc95\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4.\n<h4 id=\"user-identification-methods\" tabindex=\"-1\" data-source-line=\"183-183\"><span class=\"ez-toc-section\" id=\"User_Identification_Methods\"><\/span>\uc0ac\uc6a9\uc790 \uc2dd\ubcc4 \ubc29\ubc95<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc5ec\ub7ec \uae30\uc220\uc744 \ud1b5\ud574 \ubaa8\ubc14\uc77c \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<table data-source-line=\"187-195\">\n<thead data-source-line=\"187-187\">\n<tr data-source-line=\"187-187\">\n<th>\uc2dd\ubcc4\uc790 \uc720\ud615<\/th>\n<th>\uc791\ub3d9 \uc6d0\ub9ac<\/th>\n<th>\uc0c1\ud0dc \ubc0f \uc81c\ud55c \uc0ac\ud56d<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"189-195\">\n<tr data-source-line=\"189-189\">\n<td><strong>IDFA(iOS)<\/strong><\/td>\n<td>\uad11\uace0\uc8fc\ub97c \uc704\ud55c Apple \uc2dd\ubcc4\uc790<\/td>\n<td>ATT\uc5d0 \ub530\ub77c \uba85\uc2dc\uc801\uc778 \uc635\ud2b8\uc778\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc635\ud2b8\uc778 \ube44\uc728\uc740 \uc77c\ubc18\uc801\uc73c\ub85c 25-40%\uc785\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr data-source-line=\"190-190\">\n<td><strong>GAID(\uc548\ub4dc\ub85c\uc774\ub4dc)<\/strong><\/td>\n<td>Google\uc758 \uad11\uace0 ID<\/td>\n<td>\uc5ec\uc804\ud788 \uc0ac\uc6a9 \uac00\ub2a5\ud558\uc9c0\ub9cc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4\uc5d0\uc11c \ubcc0\uacbd \uc911\uc774\uba70 \uc635\ud2b8\uc544\uc6c3\uc774 \uc99d\uac00\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr data-source-line=\"191-191\">\n<td><strong>IDFV(iOS)<\/strong><\/td>\n<td>\uacf5\uae09\uc5c5\uccb4 \uc2dd\ubcc4\uc790(\uac8c\uc2dc\uc790\uc5d0 \ub530\ub77c \ub2e4\ub984)<\/td>\n<td>\ub2e8\uc77c \uac8c\uc2dc\uc790 \uc571\uc73c\ub85c \uc81c\ud55c\ub428; \ub2e4\ub978 \ud68c\uc0ac \uac04\uc5d0 \ucd94\uc801\ud560 \uc218 \uc5c6\uc74c<\/td>\n<\/tr>\n<tr data-source-line=\"192-192\">\n<td><strong>\uc571 \uc138\ud2b8 ID(Android)<\/strong><\/td>\n<td>\ub3d9\uc77c\ud55c \uac1c\ubc1c\uc790\uc758 \uc571\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/td>\n<td>\ub2e8\uc77c \uac1c\ubc1c\uc790\ub85c \uc81c\ud55c\ub428; \uc7ac\uc124\uc815 \uac00\ub2a5<\/td>\n<\/tr>\n<tr data-source-line=\"193-193\">\n<td><strong>\ud655\ub960\uc801 ID<\/strong><\/td>\n<td>\ud1b5\uacc4\uc801 \uc9c0\ubb38 \ubd84\uc11d \uae30\uc220<\/td>\n<td>\ud50c\ub7ab\ud3fc\uc5d0 \uc758\ud55c \uc81c\ud55c\uc774 \uc810\uc810 \ub354 \uc2ec\ud574\uc9c0\uace0 \uc815\ud655\ub3c4\uac00 \uc81c\ud55c\ub428<\/td>\n<\/tr>\n<tr data-source-line=\"194-194\">\n<td><strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 ID<\/strong><\/td>\n<td>\uc0ac\uc6a9\uc790 \ub85c\uadf8\uc778 \ub610\ub294 \uc778\uc99d \uae30\ubc18<\/td>\n<td>\ub9e4\uc6b0 \uc548\uc815\uc801\uc774\uc9c0\ub9cc \uc0ac\uc6a9\uc790 \uc778\uc99d\uc774 \ud544\uc694\ud568; \uc801\uc6a9 \ubc94\uc704\uac00 \uc81c\ud55c\ub428<\/td>\n<\/tr>\n<tr data-source-line=\"195-195\">\n<td><strong>SKAdNetwork(iOS)<\/strong><\/td>\n<td>Apple\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc18d\uc131 API<\/td>\n<td>\uc81c\ud55c\ub41c \ub370\uc774\ud130, \uc9c0\uc5f0\ub41c \ubcf4\uace0, \uc0ac\uc6a9\uc790 \uc218\uc900 \ub370\uc774\ud130 \uc5c6\uc74c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 id=\"attribution-methodologies\" tabindex=\"-1\" data-source-line=\"197-197\"><span class=\"ez-toc-section\" id=\"Attribution_Methodologies\"><\/span>\uadc0\uc18d \ubc29\ubc95\ub860<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ubaa8\ubc14\uc77c \uc18d\uc131\uc740 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc2dd\ubcc4\uc790\uc5d0 \ub530\ub77c \uc5ec\ub7ec \uac00\uc9c0 \ubc29\ubc95\ub860\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"201-224\">\n<li data-source-line=\"201-206\">\n<strong>\uacb0\uc815\ub860\uc801 \uadc0\uc18d<\/strong>\n<ul data-source-line=\"202-206\">\n<li data-source-line=\"202-202\">\ud655\uc2e4\ud55c \uc0ac\uc6a9\uc790 \uc2dd\ubcc4\uc744 \uae30\ubc18\uc73c\ub85c<\/li>\n<li data-source-line=\"203-203\">\uc7a5\uce58 ID \ub610\ub294 \uc778\uc99d\ub41c \uc0ac\uc6a9\uc790 \uc815\ubcf4\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"204-204\">\uc815\ud655\ub3c4\ub294 \ub192\uc9c0\ub9cc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45 \ubcc0\uacbd\uc73c\ub85c \uc778\ud574 \uc81c\ud55c\uc774 \uc810\ucc28 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"205-206\">\ud130\uce58\ud3ec\uc778\ud2b8 \uac04 \uc9c1\uc811 \uc5f0\uacb0\uc774 \uc124\uc815\ub420 \ub54c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"207-212\">\n<strong>\ud655\ub960\uc801 \uadc0\uc18d<\/strong>\n<ul data-source-line=\"208-212\">\n<li data-source-line=\"208-208\">\uc9c1\uc811 \uc2dd\ubcc4\uc790 \uc5c6\uc774 \uc5f0\uacb0\uc744 \ucd94\ub860\ud558\uae30 \uc704\ud574 \ud1b5\uacc4\uc801 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"209-209\">\uc2dc\uac04 \ud328\ud134, \uc7a5\uce58 \ud2b9\uc131 \ubc0f \ud589\ub3d9 \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c<\/li>\n<li data-source-line=\"210-210\">\uc815\ud655\ub3c4\ub294 \ub5a8\uc5b4\uc9c0\uc9c0\ub9cc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub354 \uc801\ud569\ud568<\/li>\n<li data-source-line=\"211-212\">\uacb0\uc815\ub860\uc801 \ubc29\ubc95\uc774 \ud55c\uacc4\uc5d0 \uc9c1\uba74\ud568\uc5d0 \ub530\ub77c \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"213-218\">\n<strong>\uc9d1\uacc4 \uc18d\uc131<\/strong>\n<ul data-source-line=\"214-218\">\n<li data-source-line=\"214-214\">\uac1c\ubcc4 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uac00 \uc5c6\ub294 \ud50c\ub7ab\ud3fc \uc81c\uacf5 \ubcf4\uace0<\/li>\n<li data-source-line=\"215-215\">\uc608\ub85c\ub294 SKAdNetwork(iOS) \ubc0f \uace7 \ucd9c\uc2dc\ub420 Android Privacy Sandbox\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"216-216\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub294 \uac00\ub2a5\ud558\uc9c0\ub9cc \uc138\ubd80\uc131\uc774 \uc81c\ud55c\ub428<\/li>\n<li data-source-line=\"217-218\">\ud50c\ub7ab\ud3fc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd\uc73c\ub85c \uc778\ud574 \uc911\uc694\uc131\uc774 \ucee4\uc9d0<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"219-224\">\n<strong>\ud558\uc774\ube0c\ub9ac\ub4dc \uc811\uadfc \ubc29\uc2dd<\/strong>\n<ul data-source-line=\"220-224\">\n<li data-source-line=\"220-220\">\uc5ec\ub7ec \uadc0\uc18d \ubc29\ubc95 \uacb0\ud569<\/li>\n<li data-source-line=\"221-221\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uacb0\uc815\ub860\uc801 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uace0 \ud544\uc694\ud55c \uacbd\uc6b0 \ud655\ub960\ub860\uc801 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"222-222\">\uc9d1\uacc4 \ub370\uc774\ud130\ub85c \ubcf4\uc644<\/li>\n<li data-source-line=\"223-224\">\ub2e4\uc591\ud55c \ubc29\ubc95\uc5d0 \ub530\ub978 \ubaa8\ub378 \ubcf4\uc815<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc624\ub298\ub0a0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uc911\uc2dc\ub418\ub294 \ud658\uacbd\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \ubaa8\ubc14\uc77c \uc18d\uc131\uc744 \uad6c\ud604\ud558\ub824\uba74 \uc774\ub7ec\ud55c \uae30\uc220\uc801 \uae30\ubc18\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.\n<h2 id=\"mobile-attribution-implementation-strategies\" tabindex=\"-1\" data-source-line=\"227-227\"><span class=\"ez-toc-section\" id=\"Mobile_Attribution_Implementation_Strategies\"><\/span>\ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uad6c\ud604 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ubaa8\ubc14\uc77c \uc18d\uc131\uc744 \uad6c\ud604\ud558\ub824\uba74 \uc571 \uc0dd\ud0dc\uacc4\uc5d0 \ub9de\ub294 \uad6c\uccb4\uc801\uc778 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"technical-implementation-requirements\" tabindex=\"-1\" data-source-line=\"231-231\"><span class=\"ez-toc-section\" id=\"Technical_Implementation_Requirements\"><\/span>\uae30\uc220 \uad6c\ud604 \uc694\uad6c \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud6a8\uacfc\uc801\uc778 \ubaa8\ubc14\uc77c \uc18d\uc131\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uae30\uc220\uc801 \uad6c\uc131 \uc694\uc18c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"sdk-implementation\" tabindex=\"-1\" data-source-line=\"235-235\"><span class=\"ez-toc-section\" id=\"SDK_Implementation\"><\/span>SDK \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ubaa8\ubc14\uc77c \uc18d\uc131\uc740 \uc801\uc808\ud55c SDK \ud1b5\ud569\uc73c\ub85c \uc2dc\uc791\ub429\ub2c8\ub2e4.\n<ol data-source-line=\"239-262\">\n<li data-source-line=\"239-244\">\n<strong>\uc18d\uc131 SDK \uc120\ud0dd<\/strong>\n<ul data-source-line=\"240-244\">\n<li data-source-line=\"240-240\">\ubaa8\ubc14\uc77c \uce21\uc815 \ud30c\ud2b8\ub108(MMP)\uc5d0\uc11c SDK\ub97c \uc120\ud0dd\ud558\uc138\uc694<\/li>\n<li data-source-line=\"241-241\">SDK \ud06c\uae30 \ubc0f \uc131\ub2a5 \uc601\ud5a5 \ud3c9\uac00<\/li>\n<li data-source-line=\"242-242\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \uc5ed\ub7c9 \ud3c9\uac00<\/li>\n<li data-source-line=\"243-244\">\ub2e4\ub978 \ubd84\uc11d \ub3c4\uad6c\uc640\uc758 \ud1b5\ud569\uc744 \uace0\ub824\ud558\uc138\uc694<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"245-250\">\n<strong>\ud1b5\ud569 \ubaa8\ubc94 \uc0ac\ub840<\/strong>\n<ul data-source-line=\"246-250\">\n<li data-source-line=\"246-246\">\ucd08\uae30 \uc571 \uac1c\ubc1c \uc911 SDK \uad6c\ud604<\/li>\n<li data-source-line=\"247-247\">\ud50c\ub7ab\ud3fc\ubcc4 \uad6c\ud604 \uc9c0\uce68\uc744 \ub530\ub974\uc138\uc694<\/li>\n<li data-source-line=\"248-248\">\uc801\uc808\ud55c \uad8c\ud55c \uc694\uccad \uad6c\uc131<\/li>\n<li data-source-line=\"249-250\">\uc5ec\ub7ec \uae30\uae30\uc640 OS \ubc84\uc804\uc5d0\uc11c \ucca0\uc800\ud788 \ud14c\uc2a4\ud2b8\ud558\uc138\uc694<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"251-256\">\n<strong>\uc774\ubca4\ud2b8 \ucd94\uc801 \uc124\uc815<\/strong>\n<ul data-source-line=\"252-256\">\n<li data-source-line=\"252-252\">\uc124\uce58 \uc774\ud6c4 \ucd94\uc801\ud560 \uc8fc\uc694 \uc774\ubca4\ud2b8 \uc815\uc758<\/li>\n<li data-source-line=\"253-253\">\uc77c\uad00\ub41c \uc774\ubca4\ud2b8 \uba85\uba85 \uaddc\uce59 \uad6c\ud604<\/li>\n<li data-source-line=\"254-254\">\uc774\ubca4\ud2b8 \ub9e4\uac1c\ubcc0\uc218 \ubc0f \uc18d\uc131 \uad6c\uc131<\/li>\n<li data-source-line=\"255-256\">\uc218\uc775 \uc774\ubca4\ud2b8\uac00 \uc815\ud655\ud55c \uac12\uc744 \ud3ec\ucc29\ud558\ub3c4\ub85d \ubcf4\uc7a5<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"257-262\">\n<strong>\ub525\ub9c1\ud0b9 \uad6c\uc131<\/strong>\n<ul data-source-line=\"258-262\">\n<li data-source-line=\"258-258\">\uc720\ub2c8\ubc84\uc124 \ub9c1\ud06c(iOS) \ubc0f \uc571 \ub9c1\ud06c(Android) \uad6c\ud604<\/li>\n<li data-source-line=\"259-259\">\uc0c8\ub85c\uc6b4 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \uc9c0\uc5f0\ub41c \ub525 \ub9c1\ud06c \uad6c\uc131<\/li>\n<li data-source-line=\"260-260\">\ub525 \ub9c1\ud06c\uc5d0 \uc801\uc808\ud55c \uc18d\uc131 \ub9e4\uac1c\ubcc0\uc218\ub97c \uc124\uc815\ud558\uc138\uc694<\/li>\n<li data-source-line=\"261-262\">\ub2e4\uc591\ud55c \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c \ub525\ub9c1\ud0b9 \ud14c\uc2a4\ud2b8<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"server-side-integration\" tabindex=\"-1\" data-source-line=\"263-263\"><span class=\"ez-toc-section\" id=\"Server-Side_Integration\"><\/span>\uc11c\ubc84 \uce21 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h4>\nSDK \uad6c\ud604 \uc678\uc5d0\ub3c4 \uc11c\ubc84 \uce21 \uad6c\uc131\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"267-284\">\n<li data-source-line=\"267-272\">\n<strong>\uad11\uace0 \ud50c\ub7ab\ud3fc \uc5f0\uacb0<\/strong>\n<ul data-source-line=\"268-272\">\n<li data-source-line=\"268-268\">\uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ub300\ud55c API \uc5f0\uacb0 \uad6c\uc131<\/li>\n<li data-source-line=\"269-269\">\uc804\ud658 \uc774\ubca4\ud2b8\uc5d0 \ub300\ud55c \ud3ec\uc2a4\ud2b8\ubc31 URL \uc124\uc815<\/li>\n<li data-source-line=\"270-270\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc11c\ubc84 \uac04 \ud1b5\ud569\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"271-272\">\ub370\uc774\ud130 \uc804\uc1a1\uc744 \uc704\ud55c \ubcf4\uc548 \uc778\uc99d \uc124\uc815<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"273-278\">\n<strong>S2S(\uc11c\ubc84 \uac04) \ucd94\uc801<\/strong>\n<ul data-source-line=\"274-278\">\n<li data-source-line=\"274-274\">\uc11c\ubc84 \uce21 \uc774\ubca4\ud2b8 \ub85c\uae45 \uad6c\ud604<\/li>\n<li data-source-line=\"275-275\">\ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \ubcc0\ud658 \ud3ec\uc2a4\ud2b8\ubc31 \uad6c\uc131<\/li>\n<li data-source-line=\"276-276\">\uc18d\uc131 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc6f9\ud6c5 \uc5d4\ub4dc\ud3ec\uc778\ud2b8 \uc124\uc815<\/li>\n<li data-source-line=\"277-278\">\uc801\uc808\ud55c \uc774\ubca4\ud2b8 \uac80\uc99d\uc744 \ubcf4\uc7a5\ud558\uc138\uc694<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"279-284\">\n<strong>\ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4 \ud1b5\ud569<\/strong>\n<ul data-source-line=\"280-284\">\n<li data-source-line=\"280-280\">\uc18d\uc131 \ub370\uc774\ud130\ub97c \uc911\uc559 \ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"281-281\">\uadc0\uc18d \ub370\uc774\ud130\uc5d0 \ub300\ud55c ETL \ud504\ub85c\uc138\uc2a4 \uc124\uc815<\/li>\n<li data-source-line=\"282-282\">\ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud1b5\ud569\ub41c \uace0\uac1d \ubdf0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"283-284\">\uc801\uc808\ud55c \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4 \uad6c\ud604<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"privacy-compliant-implementation-approaches\" tabindex=\"-1\" data-source-line=\"285-285\"><span class=\"ez-toc-section\" id=\"Privacy-Compliant_Implementation_Approaches\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucd5c\uc2e0 \ubaa8\ubc14\uc77c \uc18d\uc131\uc740 \ubcf5\uc7a1\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud574\uc57c \ud569\ub2c8\ub2e4.\n<h4 id=\"ios-attribution-post-att\" tabindex=\"-1\" data-source-line=\"289-289\"><span class=\"ez-toc-section\" id=\"iOS_Attribution_Post-ATT\"><\/span>iOS \uc18d\uc131 \uc0ac\ud6c4 ATT<span class=\"ez-toc-section-end\"><\/span><\/h4>\nApple\uc758 \uc571 \ucd94\uc801 \ud22c\uba85\uc131 \ud504\ub808\uc784\uc6cc\ud06c\uc5d0\ub294 \ud2b9\uc815 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"293-310\">\n<li data-source-line=\"293-298\">\n<strong>SKAdNetwork \uad6c\uc131<\/strong>\n<ul data-source-line=\"294-298\">\n<li data-source-line=\"294-294\">\ud5c8\uc6a9\ub41c \ubcc0\ud658 \uac12 \ub4f1\ub85d<\/li>\n<li data-source-line=\"295-295\">\uc804\ud658 \uac00\uce58 \uc804\ub7b5 \uad6c\ud604<\/li>\n<li data-source-line=\"296-296\">\ud3ec\uc2a4\ud2b8\ubc31 \ucc3d\uc744 \uc801\uc808\ud558\uac8c \uad6c\uc131\ud558\uc138\uc694<\/li>\n<li data-source-line=\"297-298\">SKAdNetwork \uc81c\uc57d \uc870\uac74 \ub0b4 \ub514\uc790\uc778 \uce21\uc815<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"299-304\">\n<strong>ATT \ud504\ub86c\ud504\ud2b8 \uc804\ub7b5<\/strong>\n<ul data-source-line=\"300-304\">\n<li data-source-line=\"300-300\">\ud6a8\uacfc\uc801\uc778 \uc635\ud2b8\uc778 \uc694\uccad \ud654\uba74 \ub514\uc790\uc778<\/li>\n<li data-source-line=\"301-301\">ATT \ud504\ub86c\ud504\ud2b8\uc5d0 \ub300\ud55c \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"302-302\">\uc0ac\uc804 \ud504\ub86c\ud504\ud2b8 \uad50\uc721 \ud750\ub984 \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"303-304\">\uc635\ud2b8\uc778 \ubc0f \uc635\ud2b8\uc544\uc6c3 \uc0ac\uc6a9\uc790 \ubaa8\ub450\ub97c \uc704\ud55c \uce21\uc815 \uc811\uadfc \ubc29\uc2dd \uac1c\ubc1c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"305-310\">\n<strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5<\/strong>\n<ul data-source-line=\"306-310\">\n<li data-source-line=\"306-306\">\uc778\uc99d\ub41c \uc0ac\uc6a9\uc790 \uc5ec\uc815 \uad6c\ud604<\/li>\n<li data-source-line=\"307-307\">1\ucc28 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uac00\uce58 \uad50\ud658\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"308-308\">\ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub85c\uadf8\uc778 \uc778\uc13c\ud2f0\ube0c\ub97c \uac1c\ubc1c\ud558\uc138\uc694<\/li>\n<li data-source-line=\"309-310\">\ub3d9\uc758\ub41c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uce21\uc815 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"android-attribution-evolution\" tabindex=\"-1\" data-source-line=\"311-311\"><span class=\"ez-toc-section\" id=\"Android_Attribution_Evolution\"><\/span>\uc548\ub4dc\ub85c\uc774\ub4dc \uc18d\uc131 \uc9c4\ud654<span class=\"ez-toc-section-end\"><\/span><\/h4>\nGoogle\uc758 \uc9c4\ud654\ud558\ub294 \uc811\uadfc \ubc29\uc2dd\uc5d0\ub294 \uc801\uc751\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"315-332\">\n<li data-source-line=\"315-320\">\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4 \uc900\ube44<\/strong>\n<ul data-source-line=\"316-320\">\n<li data-source-line=\"316-316\">Attribution Reporting API \uc900\ube44<\/li>\n<li data-source-line=\"317-317\">\uad00\uc2ec \uae30\ubc18 \uad11\uace0\ub97c \uc704\ud55c FLEDGE \uad6c\ud604<\/li>\n<li data-source-line=\"318-318\">\ubb38\ub9e5\uc801 \uc2e0\ud638\ub97c \uc704\ud55c \uc8fc\uc81c API\uc5d0 \uc801\uc751<\/li>\n<li data-source-line=\"319-320\">SDK \ub7f0\ud0c0\uc784 \ubcc0\uacbd \uc0ac\ud56d \ubaa8\ub2c8\ud130\ub9c1<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"321-326\">\n<strong>GAID \uc804\ud658 \uc804\ub7b5<\/strong>\n<ul data-source-line=\"322-326\">\n<li data-source-line=\"322-322\">Google \uad11\uace0 ID\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4 \uac10\uc18c<\/li>\n<li data-source-line=\"323-323\">\ub300\uccb4 \uc2dd\ubcc4 \ubc29\ubc95 \uad6c\ud604<\/li>\n<li data-source-line=\"324-324\">\uacb0\uad6d GAID \uc81c\ud55c\uc5d0 \ub300\ube44\ud558\uc138\uc694<\/li>\n<li data-source-line=\"325-326\">\uad11\uace0 ID\ub97c \uac70\ubd80\ud55c \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \uc18d\uc131 \uc811\uadfc \ubc29\uc2dd \uac1c\ubc1c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"327-332\">\n<strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \uce21\uc815<\/strong>\n<ul data-source-line=\"328-332\">\n<li data-source-line=\"328-328\">\ud50c\ub808\uc774 \uc124\uce58 \ub808\ud37c\ub7ec API \ud65c\uc6a9<\/li>\n<li data-source-line=\"329-329\">Firebase\uc6a9 Google \uc560\ub110\ub9ac\ud2f1\uc2a4 \uad6c\ud604<\/li>\n<li data-source-line=\"330-330\">1\ucc28 \uc218\uc9d1 \uba54\ucee4\ub2c8\uc998\uc744 \uc0ac\uc6a9\ud558\uc138\uc694<\/li>\n<li data-source-line=\"331-332\">\ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \uc778\uc99d \uac1c\ubc1c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"attribution-partner-selection\" tabindex=\"-1\" data-source-line=\"333-333\"><span class=\"ez-toc-section\" id=\"Attribution_Partner_Selection\"><\/span>\uadc0\uc18d \ud30c\ud2b8\ub108 \uc120\ud0dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc62c\ubc14\ub978 \ubaa8\ubc14\uc77c \uce21\uc815 \ud30c\ud2b8\ub108(MMP)\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \uc911\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"key-selection-criteria\" tabindex=\"-1\" data-source-line=\"337-337\"><span class=\"ez-toc-section\" id=\"Key_Selection_Criteria\"><\/span>\uc8fc\uc694 \uc120\ud0dd \uae30\uc900<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"339-347\">\n<thead data-source-line=\"339-339\">\n<tr data-source-line=\"339-339\">\n<th>\uae30\uc900<\/th>\n<th>\uace0\ub824 \uc0ac\ud56d<\/th>\n<th>\uc9c8\ubb38\ud560 \uc0ac\ud56d<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"341-347\">\n<tr data-source-line=\"341-341\">\n<td><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218<\/strong><\/td>\n<td>ATT, GDPR, CCPA \uc811\uadfc \ubc29\uc2dd<\/td>\n<td>\uc194\ub8e8\uc158\uc740 \ubcc0\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc694\uad6c \uc0ac\ud56d\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc751\ud569\ub2c8\uae4c?<\/td>\n<\/tr>\n<tr data-source-line=\"342-342\">\n<td><strong>\ud50c\ub7ab\ud3fc \ucee4\ubc84\ub9ac\uc9c0<\/strong><\/td>\n<td>iOS, Android, \uc0c8\ub85c\uc6b4 \ud50c\ub7ab\ud3fc<\/td>\n<td>\ud574\ub2f9 \uc194\ub8e8\uc158\uc774 \ubaa8\ub4e0 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub3d9\uc77c\ud558\uac8c \uc798 \uc791\ub3d9\ud569\ub2c8\uae4c?<\/td>\n<\/tr>\n<tr data-source-line=\"343-343\">\n<td><strong>\ub124\ud2b8\uc6cc\ud06c \ud1b5\ud569<\/strong><\/td>\n<td>\uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ub300\ud55c \uc0ac\uc804 \uad6c\ucd95\ub41c \uc5f0\uacb0<\/td>\n<td>\uc9c1\uc811 \ud1b5\ud569\uc774 \uc9c0\uc6d0\ub418\ub294 \ub124\ud2b8\uc6cc\ud06c\ub294 \uba87 \uac1c\uc785\ub2c8\uae4c?<\/td>\n<\/tr>\n<tr data-source-line=\"344-344\">\n<td><strong>\uc0ac\uae30 \uc608\ubc29<\/strong><\/td>\n<td>\ubb34\ud6a8 \ud2b8\ub798\ud53d \uac10\uc9c0 \ubc29\ubc95<\/td>\n<td>\uc5b4\ub5a4 \uad6c\uccb4\uc801\uc778 \uc0ac\uae30 \ud0d0\uc9c0 \ubc29\ubc95\ub860\uc774 \uc0ac\uc6a9\ub429\ub2c8\uae4c?<\/td>\n<\/tr>\n<tr data-source-line=\"345-345\">\n<td><strong>\ub370\uc774\ud130 \uc561\uc138\uc2a4<\/strong><\/td>\n<td>\uc6d0\uc2dc \ub370\uc774\ud130 \uac00\uc6a9\uc131 \ubc0f \ub0b4\ubcf4\ub0b4\uae30 \uc635\uc158<\/td>\n<td>\uc0ac\uc6a9 \uac00\ub2a5\ud558\uace0 \ud5c8\uc6a9\ub41c \uacbd\uc6b0 \uc0ac\uc6a9\uc790 \uc218\uc900 \ub370\uc774\ud130\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c?<\/td>\n<\/tr>\n<tr data-source-line=\"346-346\">\n<td><strong>\ube44\uc6a9 \uad6c\uc870<\/strong><\/td>\n<td>\uac00\uaca9 \ubaa8\ub378 \ubc0f \ud655\uc7a5\uc131<\/td>\n<td>\uc571 \uc131\uc7a5\uc5d0 \ub530\ub77c \uac00\uaca9\uc740 \uc5b4\ub5bb\uac8c \uc870\uc815\ub418\ub098\uc694?<\/td>\n<\/tr>\n<tr data-source-line=\"347-347\">\n<td><strong>\uadc0\uc18d \ubc29\ubc95\ub860<\/strong><\/td>\n<td>\ud655\ub960\uc801 \ub2a5\ub825, \ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd<\/td>\n<td>\uc2dd\ubcc4\uc790\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0 \uc194\ub8e8\uc158\uc740 \uc5b4\ub5bb\uac8c \uc18d\uc131\uc744 \ucc98\ub9ac\ud569\ub2c8\uae4c?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 id=\"leading-mobile-measurement-partners\" tabindex=\"-1\" data-source-line=\"349-349\"><span class=\"ez-toc-section\" id=\"Leading_Mobile_Measurement_Partners\"><\/span>\uc120\ub3c4\uc801\uc778 \ubaa8\ubc14\uc77c \uce21\uc815 \ud30c\ud2b8\ub108<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uba87\uba87 \uae30\uc874 \uacf5\uae09\uc5c5\uccb4\ub294 \ubaa8\ubc14\uc77c \uc18d\uc131 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"353-382\">\n<li data-source-line=\"353-358\">\n<strong>\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4<\/strong>\n<ul data-source-line=\"354-358\">\n<li data-source-line=\"354-354\">\ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uce5c \ud3ec\uad04\uc801\uc778 \uadc0\uc18d<\/li>\n<li data-source-line=\"355-355\">\uac15\ub825\ud55c \uc0ac\uae30 \uc608\ubc29 \uc5ed\ub7c9<\/li>\n<li data-source-line=\"356-356\">\uad11\ubc94\uc704\ud55c \ub124\ud2b8\uc6cc\ud06c \ud1b5\ud569<\/li>\n<li data-source-line=\"357-358\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uce21\uc815 \uc635\uc158<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"359-364\">\n<strong>\uc870\uc815\ud558\ub2e4<\/strong>\n<ul data-source-line=\"360-364\">\n<li data-source-line=\"360-360\">\uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uc18d\uc131 \ud50c\ub7ab\ud3fc<\/li>\n<li data-source-line=\"361-361\">\uac15\ub825\ud55c \ubd84\uc11d \ubc0f \ubcf4\uace0 \uae30\ub2a5<\/li>\n<li data-source-line=\"362-362\">\uad11\ubc94\uc704\ud55c \uc0ac\uae30 \uc608\ubc29<\/li>\n<li data-source-line=\"363-364\">\uae00\ub85c\ubc8c \uaddc\uc81c \uc900\uc218<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"365-370\">\n<strong>\ub098\ubb47\uac00\uc9c0<\/strong>\n<ul data-source-line=\"366-370\">\n<li data-source-line=\"366-366\">\ub525\ub9c1\ud0b9 \ubc0f \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ubb38<\/li>\n<li data-source-line=\"367-367\">\ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub2e4<\/li>\n<li data-source-line=\"368-368\">\uac15\ub825\ud55c \uc6f9-\uc571 \uc18d\uc131<\/li>\n<li data-source-line=\"369-370\">\uc5ec\uc815 \uc911\uc2ec \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"371-376\">\n<strong>\ucf54\ucc28\ubc14<\/strong>\n<ul data-source-line=\"372-376\">\n<li data-source-line=\"372-372\">\uad6c\uc131 \uac00\ub2a5\ud55c \uc18d\uc131 \ubc29\ubc95\ub860<\/li>\n<li data-source-line=\"373-373\">\uad11\ubc94\uc704\ud55c \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4 \uae30\ub2a5<\/li>\n<li data-source-line=\"374-374\">\uc720\uc5f0\ud55c \ud1b5\ud569 \uc635\uc158<\/li>\n<li data-source-line=\"375-376\">\uac15\ub825\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \ub3c4\uad6c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"377-382\">\n<strong>\ub2e8\uc218\ud615<\/strong>\n<ul data-source-line=\"378-382\">\n<li data-source-line=\"378-378\">\ub9c8\ucf00\ud305 \ubd84\uc11d \ubc0f \uc18d\uc131 \ud1b5\ud569<\/li>\n<li data-source-line=\"379-379\">ROI \uc911\uc2ec \uc18d\uc131<\/li>\n<li data-source-line=\"380-380\">\ube44\uc6a9 \uc9d1\uacc4 \uae30\ub2a5<\/li>\n<li data-source-line=\"381-382\">\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubc0f \ucea0\ud398\uc778 \uc131\uacfc \uce21\uc815<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uadc0\uc0ac\uc758 \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uacfc \uaddc\ubaa8\uc5d0 \ub9de\ub294 \uc5ed\ub7c9\uc5d0 \uc9d1\uc911\ud558\uc5ec \uadc0\uc0ac\uc758 \uadc0\uc0ac\uc758 \uadc0\uc0ac \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud560 \ub54c,\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ub9c8\ucf00\ud305 \uc18d\uc131 \ub3c4\uad6c \ube44\uad50: \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \ub3c4\uad6c \ucc3e\uae30<\/a>.\n<h2 id=\"advanced-mobile-attribution-strategies\" tabindex=\"-1\" data-source-line=\"385-385\"><span class=\"ez-toc-section\" id=\"Advanced_Mobile_Attribution_Strategies\"><\/span>\uace0\uae09 \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uae30\ubcf8\uc801\uc778 \uad6c\ud604\uc744 \ub118\uc5b4, \uc5ec\ub7ec \uac00\uc9c0 \uace0\uae09 \uc804\ub7b5\uc744 \ud1b5\ud574 \ubaa8\ubc14\uc77c \uadc0\uc18d \ud6a8\uacfc\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"cross-channel-attribution\" tabindex=\"-1\" data-source-line=\"389-389\"><span class=\"ez-toc-section\" id=\"Cross-Channel_Attribution\"><\/span>\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubaa8\ubc14\uc77c \uc5ec\uc815\uc740 \uc885\uc885 \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uccd0 \uc9c4\ud589\ub418\ubbc0\ub85c \uc804\ubb38\uc801\uc778 \uc5f0\uacb0 \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"web-to-app-attribution\" tabindex=\"-1\" data-source-line=\"393-393\"><span class=\"ez-toc-section\" id=\"Web-to-App_Attribution\"><\/span>\uc6f9-\uc571 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc6f9 \ube0c\ub77c\uc6b0\uc9d5\uc744 \uc571 \uc124\uce58 \ubc0f \uc0ac\uc6a9\uc5d0 \uc5f0\uacb0:\n<ol data-source-line=\"397-414\">\n<li data-source-line=\"397-402\">\n<strong>\uae30\uc220 \uad6c\ud604<\/strong>\n<ul data-source-line=\"398-402\">\n<li data-source-line=\"398-398\">\uc720\ub2c8\ubc84\uc124 \ub9c1\ud06c\/\uc571 \ub9c1\ud06c \uad6c\uc131<\/li>\n<li data-source-line=\"399-399\">\uc9c0\uc5f0\ub41c \ub525\ub9c1\ud0b9 \uc124\uc815<\/li>\n<li data-source-line=\"400-400\">\ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc ID \ud655\uc778<\/li>\n<li data-source-line=\"401-402\">\uc9c0\uc18d\uc801\uc778 \ub9e4\uac1c\ubcc0\uc218 \uc804\ub2ec<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"403-408\">\n<strong>\uce21\uc815 \uc811\uadfc \ubc29\uc2dd<\/strong>\n<ul data-source-line=\"404-408\">\n<li data-source-line=\"404-404\">\uc6f9 \ucfe0\ud0a4\uc5d0\uc11c \uc571 \ud578\ub4dc\uc624\ud504 \ucd94\uc801<\/li>\n<li data-source-line=\"405-405\">\uc774\uba54\uc77c\/ID \uae30\ubc18 \uc0ac\uc6a9\uc790 \ub9e4\uce6d<\/li>\n<li data-source-line=\"406-406\">QR \ubc0f URL \uccb4\uacc4 \uad6c\ud604<\/li>\n<li data-source-line=\"407-408\">\uccab \ubc88\uc9f8 \uc624\ud508 \uc18d\uc131 \ucc3d \uad6c\uc131<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"409-414\">\n<strong>\ubd84\uc11d \ud1b5\ud569<\/strong>\n<ul data-source-line=\"410-414\">\n<li data-source-line=\"410-410\">\ud1b5\ud569\ub41c \uc0ac\uc6a9\uc790 \uc5ec\uc815 \uc2dc\uac01\ud654<\/li>\n<li data-source-line=\"411-411\">\ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \uc804\ud658 \uacbd\ub85c \ubd84\uc11d<\/li>\n<li data-source-line=\"412-412\">\ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \uc5ec\uc815\uc744 \uc704\ud55c \uc18d\uc131 \ubaa8\ub378 \uad6c\uc131<\/li>\n<li data-source-line=\"413-414\">\uc6f9\uacfc \uc571\uc5d0 \ub300\ud55c \ud1b5\ud569 \ubcf4\uace0<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"app-to-web-attribution\" tabindex=\"-1\" data-source-line=\"415-415\"><span class=\"ez-toc-section\" id=\"App-to-Web_Attribution\"><\/span>\uc571-\uc6f9 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc571\uc5d0\uc11c \uc6f9\uc73c\ub85c\uc758 \uc0ac\uc6a9\uc790 \uc5ec\uc815 \ucd94\uc801:\n<ol data-source-line=\"419-430\">\n<li data-source-line=\"419-424\">\n<strong>\uae30\uc220 \uad6c\ud604<\/strong>\n<ul data-source-line=\"420-424\">\n<li data-source-line=\"420-420\">\uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9c1\ud06c \ucd94\uc801<\/li>\n<li data-source-line=\"421-421\">\uc6f9 \ubdf0 \uacc4\uce21<\/li>\n<li data-source-line=\"422-422\">\ud1b5\uacfc\ub41c \ub9e4\uac1c\ubcc0\uc218 \ud45c\uc900<\/li>\n<li data-source-line=\"423-424\">\uc571\uc5d0\uc11c \uc2dc\uc791\ub41c \uc6f9 \uc138\uc158 \ud45c\uc2dc<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"425-430\">\n<strong>\uce21\uc815 \uc811\uadfc \ubc29\uc2dd<\/strong>\n<ul data-source-line=\"426-430\">\n<li data-source-line=\"426-426\">\uc571\uc5d0\uc11c \uc2dc\uc791\ub41c \uc6f9 \uc138\uc158 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"427-427\">\uc778\uc99d \uae30\ubc18 \uad50\ucc28 \ud658\uacbd \ucd94\uc801<\/li>\n<li data-source-line=\"428-428\">\uc571\uc5d0\uc11c \uc6f9\uc73c\ub85c\uc758 \ud074\ub9ad\uc2a4\ub8e8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/li>\n<li data-source-line=\"429-430\">\uc571 \ub0b4 \ube0c\ub77c\uc6b0\uc800 \ub300 \uc678\ubd80 \ube0c\ub77c\uc6b0\uc800 \ucc98\ub9ac<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"offline-to-app-connection\" tabindex=\"-1\" data-source-line=\"431-431\"><span class=\"ez-toc-section\" id=\"Offline-to-App_Connection\"><\/span>\uc624\ud504\ub77c\uc778-\uc571 \uc5f0\uacb0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ubb3c\ub9ac\uc801 \uc138\uacc4 \uacbd\ud5d8\uc744 \uc571 \ucc38\uc5ec\uc640 \uc5f0\uacb0:\n<ol data-source-line=\"435-446\">\n<li data-source-line=\"435-440\">\n<strong>QR \ucf54\ub4dc \ud1b5\ud569<\/strong>\n<ul data-source-line=\"436-440\">\n<li data-source-line=\"436-436\">\ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \uc704\ud55c \uace0\uc720\ud55c QR \ucf54\ub4dc<\/li>\n<li data-source-line=\"437-437\">QR\uc5d0\uc11c \ud2b9\uc815 \uc571 \ucf58\ud150\uce20\ub85c\uc758 \ub525 \ub9c1\ud06c<\/li>\n<li data-source-line=\"438-438\">QR \ub9c1\ud06c\uc5d0 \uc18d\uc131 \ub9e4\uac1c\ubcc0\uc218 \ud3ec\ud568<\/li>\n<li data-source-line=\"439-440\">\uc704\uce58\ubcc4 QR \ucea0\ud398\uc778 \ucd94\uc801<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"441-446\">\n<strong>\uc704\uce58 \uae30\ubc18 \uc18d\uc131<\/strong>\n<ul data-source-line=\"442-446\">\n<li data-source-line=\"442-442\">\ubb3c\ub9ac\uc801 \uc704\uce58 \uadc0\uc18d\uc744 \uc704\ud55c \uc9c0\uc624\ud39c\uc2f1<\/li>\n<li data-source-line=\"443-443\">\uc571 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ub9e4\uc7a5 \ubc29\ubb38 \uadc0\uc18d<\/li>\n<li data-source-line=\"444-444\">\uc704\uce58 \uae30\ubc18 \ucc38\uc5ec \ucd94\uc801<\/li>\n<li data-source-line=\"445-446\">\uc9c0\ub9ac\uc801 \ucea0\ud398\uc778 \uc131\uacfc \ubd84\uc11d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uadc0\uc18d \uc5f0\uacb0\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ub2e4\uc74c\uc744 \ucc38\uc870\ud558\uc138\uc694.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95<\/a>.\n<h3 id=\"incrementality-measurement\" tabindex=\"-1\" data-source-line=\"449-449\"><span class=\"ez-toc-section\" id=\"Incrementality_Measurement\"><\/span>\uc99d\ubd84\uc131 \uce21\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc0c1\uad00\uad00\uacc4 \uae30\ubc18 \uadc0\uc18d\uc744 \ub118\uc5b4 \uc9c4\uc815\ud55c \uc99d\ubd84\uc801 \uc601\ud5a5 \uce21\uc815:\n<h4 id=\"mobile-incrementality-testing-approaches\" tabindex=\"-1\" data-source-line=\"453-453\"><span class=\"ez-toc-section\" id=\"Mobile_Incrementality_Testing_Approaches\"><\/span>\ubaa8\ubc14\uc77c \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"455-472\">\n<li data-source-line=\"455-460\">\n<strong>\uc9c0\ub9ac \uae30\ubc18 \ud14c\uc2a4\ud2b8<\/strong>\n<ul data-source-line=\"456-460\">\n<li data-source-line=\"456-456\">\uc9c0\ub9ac\uc801 \ud1b5\uc81c \ub300 \ud14c\uc2a4\ud2b8 \uc9c0\uc5ed<\/li>\n<li data-source-line=\"457-457\">\ub9e4\uce6d \ub9c8\ucf13 \ubc29\ubc95\ub860<\/li>\n<li data-source-line=\"458-458\">\uc9c0\uc5ed\ubcc4 \uc9c0\ucd9c \ubcc0\ub3d9 \ubd84\uc11d<\/li>\n<li data-source-line=\"459-460\">\uc704\uce58 \uae30\ubc18 \uc99d\ubd84\uc131 \uce21\uc815<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"461-466\">\n<strong>\uccad\uc911 \uc800\ud56d \ud14c\uc2a4\ud2b8<\/strong>\n<ul data-source-line=\"462-466\">\n<li data-source-line=\"462-462\">\ub300\uc870\uad70 \uad6c\ud604<\/li>\n<li data-source-line=\"463-463\">\ub178\ucd9c \uae30\ubc18 \uc99d\ubd84\uc131<\/li>\n<li data-source-line=\"464-464\">\ubb34\uc791\uc704 \ub300\uc870 \uc2e4\ud5d8<\/li>\n<li data-source-line=\"465-466\">\ucc44\ub110\ubcc4 \ud640\ub4dc\uc544\uc6c3 \uadf8\ub8f9 \uad6c\uc131<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"467-472\">\n<strong>PSA(\uacf5\uc775\uad11\uace0) \ud14c\uc2a4\ud2b8<\/strong>\n<ul data-source-line=\"468-472\">\n<li data-source-line=\"468-468\">\ube44\ud64d\ubcf4 \uad11\uace0 \uc81c\uc5b4 \uadf8\ub8f9<\/li>\n<li data-source-line=\"469-469\">\uc9c4\uc815\ud55c \ub9ac\ud504\ud2b8 \uce21\uc815 \ubc29\ubc95\ub860<\/li>\n<li data-source-line=\"470-470\">\ucc3d\uc758\uc801 \uc601\ud5a5 \ubd84\ub9ac<\/li>\n<li data-source-line=\"471-472\">\ucc44\ub110\ubcc4 \uc99d\ubd84 \uac00\uce58<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"ltv-based-attribution\" tabindex=\"-1\" data-source-line=\"473-473\"><span class=\"ez-toc-section\" id=\"LTV-Based_Attribution\"><\/span>LTV \uae30\ubc18 \uadc0\uc18d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc778\uc218 \uc18c\uc2a4\ub97c \uc7a5\uae30\uc801 \uace0\uac1d \uac00\uce58\uc5d0 \uc5f0\uacb0:\n<h4 id=\"implementation-approaches\" tabindex=\"-1\" data-source-line=\"477-477\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches\"><\/span>\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"479-502\">\n<li data-source-line=\"479-484\">\n<strong>LTV \uc608\uce21 \ubaa8\ub378<\/strong>\n<ul data-source-line=\"480-484\">\n<li data-source-line=\"480-480\">\uc870\uae30 \uc2e0\ud638 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"481-481\">\ucc44\ub110\ubcc4 LTV \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"482-482\">\ucf54\ud638\ud2b8 \uae30\ubc18 \uc608\uce21 \uc54c\uace0\ub9ac\uc998<\/li>\n<li data-source-line=\"483-484\">\ubbf8\ub798 \uc9c0\ud5a5\uc801 \uadc0\uc18d \ubaa8\ub378<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"485-490\">\n<strong>\ud655\uc7a5\ub41c \uc18d\uc131 \ucc3d<\/strong>\n<ul data-source-line=\"486-490\">\n<li data-source-line=\"486-486\">30\/60\/90\/180\uc77c \uac00\uce58 \uae30\uac04<\/li>\n<li data-source-line=\"487-487\">\uad6c\ub3c5 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc18d\uc131<\/li>\n<li data-source-line=\"488-488\">\uc7ac\ucc38\uc5ec \uae30\uc5ec \ubd84\uc11d<\/li>\n<li data-source-line=\"489-490\">\uc7a5\uae30 \ubcf4\uc720 \uc0c1\uad00 \uad00\uacc4<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"491-496\">\n<strong>LTV\ub97c \uc704\ud55c \uba40\ud2f0\ud130\uce58 \ubaa8\ub378\ub9c1<\/strong>\n<ul data-source-line=\"492-496\">\n<li data-source-line=\"492-492\">\uc720\uc9c0 \uc811\uc810\uc758 \uadc0\uc18d<\/li>\n<li data-source-line=\"493-493\">\uc7ac\ucc38\uc5ec \ucea0\ud398\uc778 \uadc0\uc18d<\/li>\n<li data-source-line=\"494-494\">\uad50\ucc28 \ud310\ub9e4 \uadc0\uc18d \ubaa8\ub378<\/li>\n<li data-source-line=\"495-496\">\uc804\uccb4 \uace0\uac1d \uc5ec\uc815 \ud3c9\uac00<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"497-502\">\n<strong>ROI \ucd5c\uc801\ud654 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>\n<ul data-source-line=\"498-502\">\n<li data-source-line=\"498-498\">\uace0\uac1d \ud68d\ub4dd \ube44\uc6a9(CAC) \ub300 LTV \ube44\uc728<\/li>\n<li data-source-line=\"499-499\">\ucc44\ub110\ubcc4 \ud22c\uc790 \ud68c\uc218 \uae30\uac04 \ubd84\uc11d<\/li>\n<li data-source-line=\"500-500\">\ucf54\ud638\ud2b8 \ud22c\uc790 \uc218\uc775\ub960 \ucd94\uc801<\/li>\n<li data-source-line=\"501-502\">\uc608\uce21 \uac12\uacfc \uc2e4\uc81c \uac12 \uc870\uc815<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uace0\uae09 \uc804\ub7b5\uc740 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\uac00 \uae30\ubcf8\uc801\uc778 \uc124\uce58 \uadc0\uc18d\uc744 \ub118\uc5b4 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uacfc \ub9c8\ucf00\ud305 \ud22c\uc790\uc758 \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h2 id=\"addressing-privacy-challenges-in-mobile-attribution\" tabindex=\"-1\" data-source-line=\"507-507\"><span class=\"ez-toc-section\" id=\"Addressing_Privacy_Challenges_in_Mobile_Attribution\"><\/span>\ubaa8\ubc14\uc77c \uc18d\uc131\uc5d0\uc11c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c \ud574\uacb0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45 \ubcc0\ud654\ub85c \uc778\ud574 \ubaa8\ubc14\uc77c \uc18d\uc131\uc774 \uadfc\ubcf8\uc801\uc73c\ub85c \ubcc0\ud654\ud588\uc73c\uba70, \uce21\uc815\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.\n<h3 id=\"impact-of-platform-privacy-changes\" tabindex=\"-1\" data-source-line=\"511-511\"><span class=\"ez-toc-section\" id=\"Impact_of_Platform_Privacy_Changes\"><\/span>\ud50c\ub7ab\ud3fc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd\uc758 \uc601\ud5a5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucd5c\uadfc \ud50c\ub7ab\ud3fc \ubcc0\uacbd\uc73c\ub85c \uc778\ud574 \uadc0\uc18d \ud658\uacbd\uc774 \ud06c\uac8c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4.\n<h4 id=\"apple's-att-framework\" tabindex=\"-1\" data-source-line=\"515-515\"><span class=\"ez-toc-section\" id=\"Apples_ATT_Framework\"><\/span>Apple\uc758 ATT \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\nApple\uc758 \uc571 \ucd94\uc801 \ud22c\uba85\uc131\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc0c1\ub2f9\ud55c \uacfc\uc81c\ub97c \uc57c\uae30\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"519-536\">\n<li data-source-line=\"519-524\">\n<strong>\uc8fc\uc694 \uc81c\ud55c \uc0ac\ud56d<\/strong>\n<ul data-source-line=\"520-524\">\n<li data-source-line=\"520-520\">IDFA \uc811\uadfc\uc5d0 \ub300\ud55c \uba85\uc2dc\uc801 \uc635\ud2b8\uc778 \uc694\uad6c \uc0ac\ud56d<\/li>\n<li data-source-line=\"521-521\">25-40%\uc758 \uc77c\ubc18\uc801\uc778 \uc635\ud2b8\uc778 \ube44\uc728<\/li>\n<li data-source-line=\"522-522\">\ube44\ucc38\uc5ec \uc0ac\uc6a9\uc790\uc758 \uacbd\uc6b0 \uc81c\ud55c\ub41c \ub370\uc774\ud130<\/li>\n<li data-source-line=\"523-524\">\ub3d9\uc758 \uc5c6\uc774 \uc81c\ud55c\ub41c \uc804\ud658 \ub370\uc774\ud130<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"525-530\">\n<strong>SKAdNetwork \uc81c\uc57d \uc870\uac74<\/strong>\n<ul data-source-line=\"526-530\">\n<li data-source-line=\"526-526\">\uc9d1\uacc4\ub41c \uc9c0\uc5f0 \ubcf4\uace0<\/li>\n<li data-source-line=\"527-527\">\uc81c\ud55c\ub41c \ubcc0\ud658 \uac12(6\ube44\ud2b8)<\/li>\n<li data-source-line=\"528-528\">\ub2e4\uc911 \ud3ec\uc2a4\ud2b8\ubc31 \uc81c\ud55c(iOS 16.1+)<\/li>\n<li data-source-line=\"529-530\">\uc635\ud2b8\uc544\uc6c3\ud55c \uc0ac\uc6a9\uc790\uc758 \uacbd\uc6b0 \uc0ac\uc6a9\uc790 \uc218\uc900 \ub370\uc774\ud130\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"531-536\">\n<strong>\uce21\uc815 \uc601\ud5a5<\/strong>\n<ul data-source-line=\"532-536\">\n<li data-source-line=\"532-532\">\uc0ac\uc6a9\uc790 \uc5ec\uc815\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131 \uac10\uc18c<\/li>\n<li data-source-line=\"533-533\">\uc0ac\uc6a9\uc790 \uc218\uc900\uc774 \uc544\ub2cc \ucea0\ud398\uc778 \uc218\uc900\uc758 \ud1b5\ucc30\ub825<\/li>\n<li data-source-line=\"534-534\">\uc81c\ud55c\ub41c \uc124\uce58 \ud6c4 \uc774\ubca4\ud2b8 \ucd94\uc801<\/li>\n<li data-source-line=\"535-536\">\uc778\uc218\ub97c LTV\uc5d0 \uc5f0\uacb0\ud558\ub294 \ub370 \uc788\uc5b4\uc11c\uc758 \uacfc\uc81c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"google-privacy-sandbox-for-android\" tabindex=\"-1\" data-source-line=\"537-537\"><span class=\"ez-toc-section\" id=\"Google_Privacy_Sandbox_for_Android\"><\/span>Android\uc6a9 Google \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h4>\nGoogle\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc774 \uc9c4\ud654\ud568\uc5d0 \ub530\ub77c Android \uce21\uc815 \ubc29\uc2dd\ub3c4 \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"541-552\">\n<li data-source-line=\"541-546\">\n<strong>\uc8fc\uc694 \uad6c\uc131 \uc694\uc18c<\/strong>\n<ul data-source-line=\"542-546\">\n<li data-source-line=\"542-542\">\uc18d\uc131 \ubcf4\uace0 API<\/li>\n<li data-source-line=\"543-543\">\uad00\uc2ec \uae30\ubc18 \ud0c0\uac9f\ud305\uc744 \ub300\uccb4\ud558\ub294 \uc8fc\uc81c API<\/li>\n<li data-source-line=\"544-544\">\uc628\ub514\ubc14\uc774\uc2a4 \uacbd\ub9e4\ub97c \uc704\ud55c FLEDGE<\/li>\n<li data-source-line=\"545-546\">\ub354 \ud070 \uc0ac\uc6a9\uc790 \uc81c\uc5b4\ub97c \uc704\ud55c SDK \ub7f0\ud0c0\uc784<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"547-552\">\n<strong>\uc608\uc0c1 \uc601\ud5a5<\/strong>\n<ul data-source-line=\"548-552\">\n<li data-source-line=\"548-548\">GAID \uac00\uc6a9\uc131\uc758 \uc810\uc9c4\uc801\uc778 \uc81c\ud55c<\/li>\n<li data-source-line=\"549-549\">\uc9d1\uacc4 \ubcf4\uace0\ub85c\uc758 \uc804\ud658<\/li>\n<li data-source-line=\"550-550\">\ub354 \ub9ce\uc740 \uc628\ub514\ubc14\uc774\uc2a4 \ucc98\ub9ac<\/li>\n<li data-source-line=\"551-552\">\uc6d0\uc2dc \ub370\uc774\ud130 \uac00\uc6a9\uc131 \uac10\uc18c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"privacy-centric-attribution-strategies\" tabindex=\"-1\" data-source-line=\"553-553\"><span class=\"ez-toc-section\" id=\"Privacy-Centric_Attribution_Strategies\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc18d\uc131 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45\uc774 \ubcc0\uacbd\ub418\uc5c8\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uba87 \uac00\uc9c0 \uc804\ub7b5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<h4 id=\"consent-based-measurement\" tabindex=\"-1\" data-source-line=\"557-557\"><span class=\"ez-toc-section\" id=\"Consent-Based_Measurement\"><\/span>\ub3d9\uc758 \uae30\ubc18 \uce21\uc815<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uba85\uc2dc\uc801\uc778 \uc0ac\uc6a9\uc790 \uad8c\ud55c\uc744 \uc911\uc2ec\uc73c\ub85c \uc18d\uc131 \uad6c\ucd95:\n<ol data-source-line=\"561-578\">\n<li data-source-line=\"561-566\">\n<strong>\ub3d9\uc758 \uad00\ub9ac \uad6c\ud604<\/strong>\n<ul data-source-line=\"562-566\">\n<li data-source-line=\"562-562\">\uba85\ud655\ud558\uace0 \uac00\uce58 \uc911\uc2ec\uc801\uc778 \uad8c\ud55c \uc694\uccad<\/li>\n<li data-source-line=\"563-563\">\uc138\ubd84\ud654\ub41c \ub3d9\uc758 \uc635\uc158<\/li>\n<li data-source-line=\"564-564\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc815\ucc45 \ud1b5\ud569<\/li>\n<li data-source-line=\"565-566\">\ud50c\ub7ab\ud3fc \ud638\ud658 \ub3d9\uc758 \ud750\ub984<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"567-572\">\n<strong>\ub3d9\uc758\uc728 \ucd5c\uc801\ud654<\/strong>\n<ul data-source-line=\"568-572\">\n<li data-source-line=\"568-568\">\uc0ac\uc804 \ud5c8\uac00 \uad50\uc721\uc6a9 \uc2a4\ud06c\ub9b0<\/li>\n<li data-source-line=\"569-569\">\uac00\uce58 \uc81c\uc548\uc758 \uba85\ud655\uc131<\/li>\n<li data-source-line=\"570-570\">\uad8c\ud55c \uc694\uccad\uc5d0 \ub300\ud55c \ud0c0\uc774\ubc0d \ucd5c\uc801\ud654<\/li>\n<li data-source-line=\"571-572\">\ub3d9\uc758 \uc811\uadfc \ubc29\uc2dd\uc758 A\/B \ud14c\uc2a4\ud2b8<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"573-578\">\n<strong>\ucc28\ub4f1 \uce21\uc815 \uc804\ub7b5<\/strong>\n<ul data-source-line=\"574-578\">\n<li data-source-line=\"574-574\">\uc635\ud2b8\uc778 \uc0ac\uc6a9\uc790\uc640 \uc635\ud2b8\uc544\uc6c3 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \ubcc4\ub3c4\uc758 \uc18d\uc131 \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"575-575\">\ub3d9\uc758\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ucd5c\ub300 \ucda9\uc2e4\ub3c4 \uc81c\uacf5<\/li>\n<li data-source-line=\"576-576\">\ub3d9\uc758\ud558\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"577-578\">\uce21\uc815 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\uae30 \uc704\ud55c \uc9d1\uacc4 \ubd84\uc11d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"first-party-data-strategies\" tabindex=\"-1\" data-source-line=\"579-579\"><span class=\"ez-toc-section\" id=\"First-Party_Data_Strategies\"><\/span>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc790\uccb4 \ub370\uc774\ud130 \uad00\uacc4 \ud65c\uc6a9:\n<ol data-source-line=\"583-600\">\n<li data-source-line=\"583-588\">\n<strong>\uc778\uc99d \uad6c\ud604<\/strong>\n<ul data-source-line=\"584-588\">\n<li data-source-line=\"584-584\">\uac00\uce58 \uc911\uc2ec \ub85c\uadf8\uc778 \uc778\uc13c\ud2f0\ube0c<\/li>\n<li data-source-line=\"585-585\">\uc810\uc9c4\uc801 \ud504\ub85c\ud544 \uad6c\ucd95<\/li>\n<li data-source-line=\"586-586\">\uad50\ucc28 \uae30\uae30 \uc778\uc99d\uc758 \uc774\uc810<\/li>\n<li data-source-line=\"587-588\">\uc6d0\ud65c\ud55c \ub85c\uadf8\uc778 \uacbd\ud5d8<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"589-594\">\n<strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 ID \uadf8\ub798\ud504<\/strong>\n<ul data-source-line=\"590-594\">\n<li data-source-line=\"590-590\">\uc790\uccb4 ID \uc5f0\uacb0 \uad6c\ucd95<\/li>\n<li data-source-line=\"591-591\">\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ucee4\ub125\ud130\ub85c\uc11c\uc758 \uc774\uba54\uc77c<\/li>\n<li data-source-line=\"592-592\">\uc804\ud654 \uae30\ubc18 ID \uc635\uc158<\/li>\n<li data-source-line=\"593-594\">\uac00\uad6c \uc218\uc900 \uc2dd\ubcc4<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"595-600\">\n<strong>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc \ud1b5\ud569<\/strong>\n<ul data-source-line=\"596-600\">\n<li data-source-line=\"596-596\">\ud1b5\ud569\ub41c \uace0\uac1d \ud504\ub85c\ud544<\/li>\n<li data-source-line=\"597-597\">\ud06c\ub85c\uc2a4 \ucc44\ub110 ID \ud655\uc778<\/li>\n<li data-source-line=\"598-598\">\uc790\uc0ac \ub370\uc774\ud130 \ud65c\uc131\ud654<\/li>\n<li data-source-line=\"599-600\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uc5d0\uc11c \ub17c\uc758\ub41c \uc804\ub7b5\uacfc \uc77c\uce58\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ucfe0\ud0a4 \uc774\ud6c4 \uc2dc\ub300\uc758 \ub9c8\ucf00\ud305 \uc18d\uc131: 2025\ub144\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uc804\ub7b5<\/a>.\n<h3 id=\"modeling-and-machine-learning-approaches\" tabindex=\"-1\" data-source-line=\"603-603\"><span class=\"ez-toc-section\" id=\"Modeling_and_Machine_Learning_Approaches\"><\/span>\ubaa8\ub378\ub9c1 \ubc0f \uba38\uc2e0 \ub7ec\ub2dd \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc9c1\uc811 \uce21\uc815\uc774 \uc81c\ud55c\ub420 \uacbd\uc6b0 \uace0\uae09 \ubaa8\ub378\ub9c1\uc744 \ud1b5\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \ub300\uc548\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h4 id=\"media-mix-modeling-for-apps\" tabindex=\"-1\" data-source-line=\"607-607\"><span class=\"ez-toc-section\" id=\"Media_Mix_Modeling_for_Apps\"><\/span>\uc571\uc744 \uc704\ud55c \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc9d1\uacc4\ub41c \ub370\uc774\ud130 \ud328\ud134 \ud65c\uc6a9:\n<ol data-source-line=\"611-622\">\n<li data-source-line=\"611-616\">\n<strong>\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/strong>\n<ul data-source-line=\"612-616\">\n<li data-source-line=\"612-612\">\ucc44\ub110 \uc218\uc900 \uc9c0\ucd9c \ubc0f \uacb0\uacfc \uc0c1\uad00 \uad00\uacc4<\/li>\n<li data-source-line=\"613-613\">\uc678\ubd80 \uc694\uc778 \ud1b5\uc81c<\/li>\n<li data-source-line=\"614-614\">\ud50c\ub7ab\ud3fc\ubcc4 \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"615-616\">\uc9c0\ub9ac\uc801 \ubcc0\ud654 \ubd84\uc11d<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"617-622\">\n<strong>\uc8fc\uc694 \uc751\uc6a9 \ubd84\uc57c<\/strong>\n<ul data-source-line=\"618-622\">\n<li data-source-line=\"618-618\">\uc804\ub7b5\uc801 \uc608\uc0b0 \ubc30\ubd84<\/li>\n<li data-source-line=\"619-619\">\uad50\ucc28 \ucc44\ub110 \uc601\ud5a5 \ud3c9\uac00<\/li>\n<li data-source-line=\"620-620\">\uc99d\ubd84\uc131 \ucd94\uc815<\/li>\n<li data-source-line=\"621-622\">\uc7a5\uae30 \ucd94\uc138 \ubd84\uc11d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"conversion-modeling\" tabindex=\"-1\" data-source-line=\"623-623\"><span class=\"ez-toc-section\" id=\"Conversion_Modeling\"><\/span>\uc804\ud658 \ubaa8\ub378\ub9c1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub204\ub77d\ub41c \ub370\uc774\ud130\ub97c \uc608\uce21\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"627-638\">\n<li data-source-line=\"627-632\">\n<strong>\uae30\uc220 \uad6c\ud604<\/strong>\n<ul data-source-line=\"628-632\">\n<li data-source-line=\"628-628\">\uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378 \uac1c\ubc1c<\/li>\n<li data-source-line=\"629-629\">\uacfc\uac70 \uc804\uccb4 \uc2e0\ud638 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud6c8\ub828<\/li>\n<li data-source-line=\"630-630\">\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc2e0\ud638\ub85c\ubd80\ud130\uc758 \uae30\ub2a5 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1<\/li>\n<li data-source-line=\"631-632\">\uc9c0\uc18d\uc801\uc778 \ubaa8\ub378 \uac1c\uc120<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"633-638\">\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218 \uc560\ud50c\ub9ac\ucf00\uc774\uc158<\/strong>\n<ul data-source-line=\"634-638\">\n<li data-source-line=\"634-634\">\ucf54\ud638\ud2b8 \uc218\uc900\uc5d0\uc11c \uc9d1\uacc4\ub41c \uc608\uce21<\/li>\n<li data-source-line=\"635-635\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc7a5\uce58 \ub0b4 \uacc4\uc0b0<\/li>\n<li data-source-line=\"636-636\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc81c\uc57d\uc774 \uc788\ub294 \uc11c\ubc84 \uce21 \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"637-638\">\uc9c1\uc811 \uce21\uc815\uc744 \ud1b5\ud55c \uacb0\ud569 \ubaa8\ub378\ub9c1<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uace0\uae09 \uc811\uadfc \ubc29\uc2dd\uc740 \ubcc0\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc694\uad6c \uc0ac\ud56d\uc744 \uc900\uc218\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uadc0\uc18d \ud6a8\uacfc\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h2 id=\"mobile-app-attribution-for-different-business-models\" tabindex=\"-1\" data-source-line=\"641-641\"><span class=\"ez-toc-section\" id=\"Mobile_App_Attribution_for_Different_Business_Models\"><\/span>\ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc704\ud55c \ubaa8\ubc14\uc77c \uc571 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d \uc804\ub7b5\uc740 \ud2b9\uc815 \uc571 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ub9de\uac8c \uc870\uc815\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"gaming-apps\" tabindex=\"-1\" data-source-line=\"645-645\"><span class=\"ez-toc-section\" id=\"Gaming_Apps\"><\/span>\uac8c\uc784 \uc571<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubaa8\ubc14\uc77c \uac8c\uc784\uc5d0\ub294 \uc804\ubb38\uc801\uc778 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"key-attribution-points\" tabindex=\"-1\" data-source-line=\"649-649\"><span class=\"ez-toc-section\" id=\"Key_Attribution_Points\"><\/span>\uc8fc\uc694 \uadc0\uc18d \uc9c0\uc810<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"651-664\">\n<li data-source-line=\"651-657\">\n<strong>\uae30\ubcf8 \uc9c0\ud45c<\/strong>\n<ul data-source-line=\"652-657\">\n<li data-source-line=\"652-652\">\uc124\uce58 \ud488\uc9c8(\uc870\uae30 \uc720\uc9c0)<\/li>\n<li data-source-line=\"653-653\">\ud29c\ud1a0\ub9ac\uc5bc \uc644\ub8cc\uc728<\/li>\n<li data-source-line=\"654-654\">1\/7\/28\uc77c \ubcf4\uc874<\/li>\n<li data-source-line=\"655-655\">\uc571 \ub0b4 \uad6c\ub9e4 \uc804\ud658<\/li>\n<li data-source-line=\"656-657\">\uc0ac\uc6a9\uc790\ub2f9 \uad11\uace0 \uc218\uc775<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"658-664\">\n<strong>\uace0\uae09 \uce21\uc815<\/strong>\n<ul data-source-line=\"659-664\">\n<li data-source-line=\"659-659\">\ud50c\ub808\uc774\uc5b4 \uc9c4\ud589 \ud328\ud134<\/li>\n<li data-source-line=\"660-660\">\uc18c\uc15c \uacf5\uc720 \uc18d\uc131<\/li>\n<li data-source-line=\"661-661\">\uacbd\uc7c1 \uc774\ubca4\ud2b8 \ucc38\uc5ec<\/li>\n<li data-source-line=\"662-662\">\uc7a5\uae30 \ud50c\ub808\uc774\uc5b4 \uac00\uce58 \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"663-664\">\uc7ac\ucc38\uc5ec \ucea0\ud398\uc778 \ud6a8\uacfc<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"implementation-strategy\" tabindex=\"-1\" data-source-line=\"665-665\"><span class=\"ez-toc-section\" id=\"Implementation_Strategy\"><\/span>\uad6c\ud604 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"667-672\">\n<li data-source-line=\"667-667\">\ud50c\ub808\uc774\uc5b4 \ucc38\uc5ec \ubc0f \uc720\uc9c0\uc758 \ucd08\uae30 \uc2e0\ud638\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/li>\n<li data-source-line=\"668-668\">1\ubd84, 1\uc2dc\uac04, 1\uc77c\ucc28 \ud488\uc9c8 \uc9c0\ud45c \uad6c\ud604<\/li>\n<li data-source-line=\"669-669\">\uad11\uace0 \uc218\uc775 \uadc0\uc18d\uc744 \uc0ac\uc6a9\uc790 \ud68d\ub4dd\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"670-670\">\uc9c0\ubd88\uc790 \uc804\ud658 \uc608\uce21 \ubaa8\ub378 \uac1c\ubc1c<\/li>\n<li data-source-line=\"671-672\">\uc7a5\ub974\ubcc4 \ubca4\uce58\ub9c8\ud06c \ube44\uad50 \uad6c\ud604<\/li>\n<\/ul>\n<h3 id=\"subscription-apps\" tabindex=\"-1\" data-source-line=\"673-673\"><span class=\"ez-toc-section\" id=\"Subscription_Apps\"><\/span>\uad6c\ub3c5 \uc571<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uad6c\ub3c5 \uae30\ubc18 \ube44\uc988\ub2c8\uc2a4\uc5d0\ub294 \uc7a5\uae30\uc801\uc778 \uadc0\uc18d\uc5d0 \ub300\ud55c \uc9d1\uc911\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"key-attribution-points-1\" tabindex=\"-1\" data-source-line=\"677-677\"><span class=\"ez-toc-section\" id=\"Key_Attribution_Points-2\"><\/span>\uc8fc\uc694 \uadc0\uc18d \uc9c0\uc810<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"679-692\">\n<li data-source-line=\"679-685\">\n<strong>\uae30\ubcf8 \uc9c0\ud45c<\/strong>\n<ul data-source-line=\"680-685\">\n<li data-source-line=\"680-680\">\uc2dc\ud5d8 \uc2dc\uc791 \uadc0\uc18d<\/li>\n<li data-source-line=\"681-681\">\uad6c\ub3c5 \uc804\ud658<\/li>\n<li data-source-line=\"682-682\">\uccab \ubc88\uc9f8 \uac31\uc2e0 \uc774\uc815\ud45c<\/li>\n<li data-source-line=\"683-683\">\uc7a5\uae30 \ubcf4\uc874<\/li>\n<li data-source-line=\"684-685\">\uc5c5\uadf8\ub808\uc774\ub4dc\/\uad50\ucc28 \ud310\ub9e4 \ub3d9\uc791<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"686-692\">\n<strong>\uace0\uae09 \uce21\uc815<\/strong>\n<ul data-source-line=\"687-692\">\n<li data-source-line=\"687-687\">\ucf58\ud150\uce20 \ucc38\uc5ec\uc640 \ubcf4\uc874\uc758 \uc0c1\uad00\uad00\uacc4<\/li>\n<li data-source-line=\"688-688\">\uae30\ub2a5 \uc0ac\uc6a9\uc73c\ub85c \uc778\ud55c \uac31\uc2e0 \uc601\ud5a5<\/li>\n<li data-source-line=\"689-689\">\uc778\uc218 \uc18c\uc2a4\ubcc4 \uac00\uaca9 \ubbfc\uac10\ub3c4<\/li>\n<li data-source-line=\"690-690\">Winback \ucea0\ud398\uc778 \uadc0\uc18d<\/li>\n<li data-source-line=\"691-692\">\ucc44\ub110\ubcc4 \uace0\uac1d \uc0dd\uc560 \uac00\uce58<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"implementation-strategy-1\" tabindex=\"-1\" data-source-line=\"693-693\"><span class=\"ez-toc-section\" id=\"Implementation_Strategy-2\"><\/span>\uad6c\ud604 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"695-700\">\n<li data-source-line=\"695-695\">\uad6c\ub3c5 \uae30\uac04\uacfc \uc77c\uce58\ud558\ub3c4\ub85d \uc18d\uc131 \ucc3d\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"696-696\">\ucc44\ub110\ubcc4 \ud68c\uc218 \uae30\uac04 \ubd84\uc11d \uad6c\ud604<\/li>\n<li data-source-line=\"697-697\">\uc778\uc218 \uc18c\uc2a4\ubcc4 \uc608\uce21 LTV \ubaa8\ub378 \uc0dd\uc131<\/li>\n<li data-source-line=\"698-698\">\uc0ac\uc6a9\uc790 \ud655\ubcf4\uc5d0 \uc788\uc5b4 \uc591\ubcf4\ub2e4 \uc9c8\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/li>\n<li data-source-line=\"699-700\">\uc778\uc218\uc640 \ud568\uaed8 \uc18d\uc131 \uc720\uc9c0 \ub9c8\ucf00\ud305<\/li>\n<\/ul>\n<h3 id=\"e-commerce-and-retail-apps\" tabindex=\"-1\" data-source-line=\"701-701\"><span class=\"ez-toc-section\" id=\"E-Commerce_and_Retail_Apps\"><\/span>\uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc18c\ub9e4 \uc571<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc1fc\ud551 \uc571\uc5d0\ub294 \uad6c\ub9e4 \ud589\ub3d9\uacfc \uc5f0\uacb0\ub418\ub294 \uc18d\uc131\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"key-attribution-points-2\" tabindex=\"-1\" data-source-line=\"705-705\"><span class=\"ez-toc-section\" id=\"Key_Attribution_Points-3\"><\/span>\uc8fc\uc694 \uadc0\uc18d \uc9c0\uc810<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"707-720\">\n<li data-source-line=\"707-713\">\n<strong>\uae30\ubcf8 \uc9c0\ud45c<\/strong>\n<ul data-source-line=\"708-713\">\n<li data-source-line=\"708-708\">\uccab \ubc88\uc9f8 \uc81c\ud488 \ubcf4\uae30<\/li>\n<li data-source-line=\"709-709\">\uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae30 \uc791\uc5c5<\/li>\n<li data-source-line=\"710-710\">\uccab \uad6c\ub9e4 \uc644\ub8cc<\/li>\n<li data-source-line=\"711-711\">\ud3c9\uade0 \uc8fc\ubb38 \uac00\uce58(AOV)<\/li>\n<li data-source-line=\"712-713\">\uad6c\ub9e4 \ube48\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"714-720\">\n<strong>\uace0\uae09 \uce21\uc815<\/strong>\n<ul data-source-line=\"715-720\">\n<li data-source-line=\"715-715\">\uacc4\uc808\ubcc4 \uad6c\ub9e4 \ud328\ud134 \ubd84\uc11d<\/li>\n<li data-source-line=\"716-716\">\uc778\uc218 \uc18c\uc2a4\ubcc4 \uce74\ud14c\uace0\ub9ac \uce5c\ud654\ub3c4<\/li>\n<li data-source-line=\"717-717\">\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uad6c\ub9e4 \uc5f0\uacb0<\/li>\n<li data-source-line=\"718-718\">\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ub4f1\ub85d<\/li>\n<li data-source-line=\"719-720\">\uc9c0\uac11 \uc810\uc720\uc728 \ucd94\uc815<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"implementation-strategy-2\" tabindex=\"-1\" data-source-line=\"721-721\"><span class=\"ez-toc-section\" id=\"Implementation_Strategy-3\"><\/span>\uad6c\ud604 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"723-728\">\n<li data-source-line=\"723-723\">\uc81c\ud488 \ubc1c\uacac\uc744 \uc778\uc218 \uc18c\uc2a4\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"724-724\">\ub9c8\ucf00\ud305 \ucc44\ub110\ubcc4 \uc7a5\ubc14\uad6c\ub2c8 \ubd84\uc11d \uad6c\ud604<\/li>\n<li data-source-line=\"725-725\">\uc628\ub77c\uc778\uacfc \ub9e4\uc7a5 \uad6c\ub9e4\ub97c \ubaa8\ub450 \uc18d\uc131\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"726-726\">\ucd9c\ucc98\ubcc4 RFM(\ucd5c\uadfc\uc131, \ube48\ub3c4, \uae08\uc804\uc801) \uc810\uc218 \uc0dd\uc131<\/li>\n<li data-source-line=\"727-728\">\uc124\uce58\ub9cc\uc774 \uc544\ub2cc \uc99d\uac00 \uc218\uc775\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/li>\n<\/ul>\n<h3 id=\"financial-services-apps\" tabindex=\"-1\" data-source-line=\"729-729\"><span class=\"ez-toc-section\" id=\"Financial_Services_Apps\"><\/span>\uae08\uc735 \uc11c\ube44\uc2a4 \uc571<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc740\ud589 \ubc0f \uae08\uc735 \uc571\uc5d0\ub294 \uace0\uc720\ud55c \uc18d\uc131 \uc694\uad6c \uc0ac\ud56d\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n<h4 id=\"key-attribution-points-3\" tabindex=\"-1\" data-source-line=\"733-733\"><span class=\"ez-toc-section\" id=\"Key_Attribution_Points-4\"><\/span>\uc8fc\uc694 \uadc0\uc18d \uc9c0\uc810<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol data-source-line=\"735-748\">\n<li data-source-line=\"735-741\">\n<strong>\uae30\ubcf8 \uc9c0\ud45c<\/strong>\n<ul data-source-line=\"736-741\">\n<li data-source-line=\"736-736\">\uacc4\uc815 \ub4f1\ub85d<\/li>\n<li data-source-line=\"737-737\">\ubcf8\uc778 \ud655\uc778 \uc644\ub8cc<\/li>\n<li data-source-line=\"738-738\">\uccab \ubc88\uc9f8 \uac70\ub798\/\ud65c\ub3d9<\/li>\n<li data-source-line=\"739-739\">\ubc18\ubcf5\ub418\ub294 \ucc38\uc5ec \ud328\ud134<\/li>\n<li data-source-line=\"740-741\">\uc81c\ud488 \ub3c4\uc785 \uc21c\uc11c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"742-748\">\n<strong>\uace0\uae09 \uce21\uc815<\/strong>\n<ul data-source-line=\"743-748\">\n<li data-source-line=\"743-743\">\uc608\uae08\/\ud22c\uc790 \uadc0\uc18d<\/li>\n<li data-source-line=\"744-744\">\uad50\ucc28 \uc81c\ud488 \ucc44\ud0dd<\/li>\n<li data-source-line=\"745-745\">\uae30\ub2a5 \uc0ac\uc6a9 \uae4a\uc774<\/li>\n<li data-source-line=\"746-746\">\uace0\uac1d \uc218\uc775\uc131<\/li>\n<li data-source-line=\"747-748\">\ucd9c\ucc98\ubcc4 \uc0ac\uae30\/\uc704\ud5d8 \uc0c1\uad00\uad00\uacc4<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4 id=\"implementation-strategy-3\" tabindex=\"-1\" data-source-line=\"749-749\"><span class=\"ez-toc-section\" id=\"Implementation_Strategy-4\"><\/span>\uad6c\ud604 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"751-756\">\n<li data-source-line=\"751-751\">\uace0\ubd80\uac00\uac00\uce58 \uace0\uac1d \ud655\ubcf4\uc5d0 \uc9d1\uc911<\/li>\n<li data-source-line=\"752-752\">\uc7ac\ubb34\uc801 \uacb0\uc815 \uc77c\uc815\uc5d0 \ub9de\ucdb0 \uadc0\uc18d \ucc3d\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"753-753\">\uadc0\uc18d \uc2dc \uc5c4\uaca9\ud55c \uc0ac\uae30 \ubc29\uc9c0\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"754-754\">\uace0\uac1d \uc0dd\uc560 \uac00\uce58 \uae30\ubc18 \uc18d\uc131<\/li>\n<li data-source-line=\"755-756\">\ub514\uc9c0\ud138 \ud65c\ub3d9\uc744 \uc7ac\ubb34 \uc131\uacfc\uc5d0 \uc5f0\uacb0<\/li>\n<\/ul>\n\ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ub9de\ucdb0 \uc18d\uc131 \uc804\ub7b5\uc744 \ub9de\ucda4\ud654\ud568\uc73c\ub85c\uc368 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\ub294 \uc77c\ubc18\uc801\uc778 \uc124\uce58 \uc9c0\ud45c\uac00 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc2e4\uc81c\ub85c \uc88c\uc6b0\ud558\ub294 \uc9c0\ud45c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h2 id=\"case-studies%3A-mobile-attribution-success-stories\" tabindex=\"-1\" data-source-line=\"759-759\"><span class=\"ez-toc-section\" id=\"Case_Studies_Mobile_Attribution_Success_Stories\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc131\uacf5 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"gaming-company-transforms-user-acquisition-efficiency\" tabindex=\"-1\" data-source-line=\"761-761\"><span class=\"ez-toc-section\" id=\"Gaming_Company_Transforms_User_Acquisition_Efficiency\"><\/span>\uac8c\uc784 \ud68c\uc0ac, \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ud6a8\uc728\uc131 \ud601\uc2e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \uce90\uc8fc\uc5bc \uac8c\uc784 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ubcf4\uc720\ud55c \uc911\uacac \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc0ac\n<strong>\uadc0\uc18d \ucc4c\ub9b0\uc9c0<\/strong>: \ud68c\uc0ac\ub294 \uc0ac\uc6a9\uc790 \ud68d\ub4dd \ube44\uc6a9\uc744 \ud50c\ub808\uc774\uc5b4 \uc0dd\uc560 \uac00\uce58\uc640 \uc5f0\uacb0\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uace0, \uc774\ub85c \uc778\ud574 \ube44\ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uacfc \ub0ae\uc740 ROI \ucea0\ud398\uc778\uc774 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>:\n<ol data-source-line=\"769-773\">\n<li data-source-line=\"769-769\">\ubaa8\ub4e0 \uc778\uc218 \ucc44\ub110\uc5d0 \uac78\uccd0 \ud3ec\uad04\uc801\uc778 \ubaa8\ubc14\uc77c \uc18d\uc131\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"770-770\">D1 \ubc0f D7 \ub3d9\uc791\uc744 \uae30\ubc18\uc73c\ub85c \uace0\uae09 LTV \uc608\uce21 \ubaa8\ub378\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"771-771\">180\uc77c \ud68c\uc218 \uae30\uac04\uc744 \ud3ec\ud568\ud558\ub294 \ucc44\ub110\ubcc4 ROI \ubd84\uc11d \uac1c\ubc1c<\/li>\n<li data-source-line=\"772-773\">\ucd08\uae30 \ud488\uc9c8 \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uc2e4\uc2dc\uac04 \ucd5c\uc801\ud654 \uad6c\ucd95<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"775-780\">\n<li data-source-line=\"775-775\">\uc720\uc0ac\ud55c \uc778\uc218 \ube44\uc6a9\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud2b9\uc815 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\uc758 \uc0ac\uc6a9\uc790\uac00 3.5\ubc30 \ub354 \ub192\uc740 \uc218\uc775\ub960\uc744 \uc62c\ub9b0 \uac83\uc73c\ub85c \ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"776-776\">\ub354 \ub192\uc740 \uac00\uce58\uc758 \ud50c\ub808\uc774\uc5b4\ub97c \ub04c\uc5b4\ub4e4\uc774\ub294 \ud2b9\uc815 \ucc3d\uc758\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"777-777\">\uc131\uc7a5\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc804\uccb4 \uc0ac\uc6a9\uc790 \ud68d\ub4dd \ube44\uc6a9\uc744 42%\ub9cc\ud07c \uc808\uac10\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"778-778\">\ub354 \ub098\uc740 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \ud50c\ub808\uc774\uc5b4 LTV\uac00 28% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"779-780\">\uac00\uc7a5 \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \ucc44\ub110\uacfc \ucea0\ud398\uc778\uc5d0 65%\uc758 \uc608\uc0b0\uc744 \ud560\ub2f9\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>: &quot;\ubaa8\ub4e0 \ucea0\ud398\uc778\uc744 \uc124\uce58\ub2f9 \ube44\uc6a9(CPI)\uc73c\ub85c \ud3c9\uac00\ud588\ub294\ub370, \uadf8 \uacb0\uacfc \uc218\uc775\ud654\ub418\uc9c0 \uc54a\uc740 \ub9ce\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 UA \ub9e4\ub2c8\uc800\ub294 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. &quot;LTV\uc640 \uc5f0\uacc4\ub41c \uc801\uc808\ud55c \uae30\uc5ec \ubd84\uc11d \ub355\ubd84\uc5d0 \uc811\uadfc \ubc29\uc2dd\uc774 \uc644\uc804\ud788 \ub2ec\ub77c\uc84c\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc7a5\uae30\uc801\uc778 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uae30\uaebc\uc774 \uc9c0\ubd88\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"subscription-service-optimizes-trial-conversion\" tabindex=\"-1\" data-source-line=\"784-784\"><span class=\"ez-toc-section\" id=\"Subscription_Service_Optimizes_Trial_Conversion\"><\/span>\uad6c\ub3c5 \uc11c\ube44\uc2a4\ub85c \uccb4\ud5d8 \uc804\ud658 \ucd5c\uc801\ud654<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790 30\ub9cc \uba85\uc744 \ubcf4\uc720\ud55c \ucf58\ud150\uce20 \uad6c\ub3c5 \uc571\n<strong>\uadc0\uc18d \ucc4c\ub9b0\uc9c0<\/strong>: \ud68c\uc0ac\ub294 \uac00\uc7a5 \ub192\uc740 \uc720\uc9c0\uc728\uacfc \uc0dd\uc560 \uac00\uce58\ub97c \uc9c0\ub2cc \uad6c\ub3c5\uc790\ub97c \uc720\uce58\ud558\ub294 \uc0ac\uc6a9\uc790 \ud68d\ub4dd \ucc44\ub110\uacfc \ube60\ub974\uac8c \uc774\ud0c8\ud558\ub294 \uccb4\ud5d8 \uc0ac\uc6a9\uc790\ub97c \uc720\uce58\ud558\ub294 \uc0ac\uc6a9\uc790 \ud68d\ub4dd \ucc44\ub110\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>:\n<ol data-source-line=\"792-796\">\n<li data-source-line=\"792-792\">\ud68d\ub4dd \uc18c\uc2a4\ub97c \uad6c\ub3c5 \uc774\ubca4\ud2b8\uc5d0 \uc5f0\uacb0\ud558\ub294 \uc18d\uc131\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"793-793\">\ucc44\ub110\ubcc4 3\/6\/12\uac1c\uc6d4 \uc720\uc9c0\uc728\uc744 \ucd94\uc801\ud558\ub294 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc0dd\uc131<\/li>\n<li data-source-line=\"794-794\">\ucd08\uae30 \ucc38\uc5ec \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uc608\uce21 \uc804\ud658 \ubaa8\ub378 \uac1c\ubc1c<\/li>\n<li data-source-line=\"795-796\">\uc6f9 \ubc0f \uc571 \uad6c\ub3c5\uc5d0 \ub300\ud55c \ud06c\ub85c\uc2a4 \ucc44\ub110 \uadc0\uc18d\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"798-803\">\n<li data-source-line=\"798-798\">\uc18c\uc15c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uccb4\ud5d8 \uc2dc\uc791\uc774 2\ubc30 \ub354 \ub9ce\uc558\uc9c0\ub9cc \uc720\ub8cc \uc804\ud658\uc740 50%\ub9cc\ud07c \ub0ae\uc558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"799-799\">\uc870\uae30 \ucc38\uc5ec \uc2dc \uc7a5\uae30 \ubcf4\uc874\uc744 \uc608\uce21\ud558\ub294 \ud2b9\uc815 \ucf58\ud150\uce20 \ubc94\uc8fc\ub97c \uc2dd\ubcc4\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"800-800\">6\uac1c\uc6d4 \uc720\uc9c0\uc728\uc774 40% \ub354 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc81c\uacf5\ud558\ub294 \ucc44\ub110\ub85c \uc608\uc0b0\uc744 \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"801-801\">\ub354 \ub098\uc740 \ud0c0\uac9f\ud305 \ubc0f \uc628\ubcf4\ub529\uc744 \ud1b5\ud574 \uad6c\ub3c5 \uc804\ud658\uc728\uc774 35% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"802-803\">\ud488\uc9c8\uc740 \uc720\uc9c0\ud558\uba74\uc11c \uac00\uc785\uc790 \ud68d\ub4dd \ube44\uc6a9\uc744 28% \uc808\uac10<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>: &quot;\uad6c\ub3c5 \uc0ac\uc5c5\uc758 \uc2dc\uc791\uc740 \uc124\uce58\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.&quot;\ub77c\uace0 CMO\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &quot;\uad6c\ub3c5 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc804\uccb4\uc5d0 \uac78\uccd0 \uace0\uac1d \ud655\ubcf4\ub97c \uc5f0\uacb0\ud558\ub294 \uc18d\uc131 \ubd84\uc11d \uacb0\uacfc, \uac00\uc7a5 \uc88b\uc544 \ubcf4\uc774\ub294 \ucc44\ub110\ub4e4\uc774 \uc9c4\uc815\ud55c \uace0\uac1d \uac00\uce58 \uce21\uba74\uc5d0\uc11c\ub294 \uc2e4\uc81c\ub85c\ub294 \ucd5c\uc545\uc758 \ucc44\ub110\uc774\uc5c8\ub2e4\ub294 \uc0ac\uc2e4\uc774 \ub4dc\ub7ec\ub0ac\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"retail-app-connects-digital-to-physical-purchases\" tabindex=\"-1\" data-source-line=\"807-807\"><span class=\"ez-toc-section\" id=\"Retail_App_Connects_Digital_to_Physical_Purchases\"><\/span>\uc18c\ub9e4 \uc571, \ub514\uc9c0\ud138\uacfc \ubb3c\ub9ac\uc801 \uad6c\ub9e4\ub97c \uc5f0\uacb0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \uc804\uc790\uc0c1\uac70\ub798\uc640 500\uac1c \uc774\uc0c1\uc758 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ubaa8\ub450 \uac16\ucd98 \uc804\uad6d \uc18c\ub9e4\uc5c5\uccb4\n<strong>\uadc0\uc18d \ucc4c\ub9b0\uc9c0<\/strong>: \ud574\ub2f9 \ud68c\uc0ac\ub294 \ubaa8\ubc14\uc77c \uc571 \ub9c8\ucf00\ud305\uc744 \ub9e4\uc7a5 \uad6c\ub9e4\uc640 \uc5f0\uacb0\ud558\uc9c0 \ubabb\ud574, \uc0c1\ub2f9\ud55c \uc9c1\uc811 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud558\ub294 \ucea0\ud398\uc778\uc758 \uac00\uce58\ub97c \uacfc\uc18c\ud3c9\uac00\ud588\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>:\n<ol data-source-line=\"815-819\">\n<li data-source-line=\"815-815\">\ubaa8\ubc14\uc77c \uc571\uc744 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uc5f0\uacb0\ud558\ub294 \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc18d\uc131\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"816-816\">\ud310\ub9e4 \uc2dc\uc810\uc5d0\uc11c \ucd94\uc801 \uac00\ub2a5\ud55c \uc571 \ucea0\ud398\uc778\uc5d0\uc11c \uace0\uc720\ud55c \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"817-817\">\uc571 \ucea0\ud398\uc778\uc73c\ub85c \uc778\ud55c \ub9e4\uc7a5 \ubc29\ubb38\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574 \uc704\uce58 \ubd84\uc11d\uc744 \ubc30\ud3ec\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"818-819\">\uc571, \uc6f9 \ubc0f \ub9e4\uc7a5 \uad6c\ub9e4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud1b5\ud569\ub41c \uace0\uac1d \ubdf0 \uad6c\ucd95<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"821-826\">\n<li data-source-line=\"821-821\">\ubc1c\uacac\ub41c \ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9\uc790\ub294 \uc571\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uace0\uac1d\ubcf4\ub2e4 \ub9e4\uc7a5\uc5d0\uc11c 2.4\ubc30 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc37c\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"822-822\">\ud2b9\uc815 \uc571 \ucea0\ud398\uc778\uc774 \uc8fc\ub85c \uc571 \ub0b4 \uad6c\ub9e4\ubcf4\ub2e4\ub294 \ub9e4\uc7a5 \ub0b4 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"823-823\">165%\ub85c \uc571 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ub9e4\uc7a5 \uc218\uc775 \uae30\uc5ec\ub3c4 \uc99d\uac00<\/li>\n<li data-source-line=\"824-824\">47%\ub85c \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 ROI \uce21\uc815\uc774 \uac1c\uc120\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"825-826\">\uc2e4\uc81c \ub9e4\uc7a5 \uadfc\ucc98\uc5d0 \uc788\ub294 \uc571 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \uc804\ubb38 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uc5b4 \ubcf4\ud589\uc790 \uc218\ub97c 28% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>: &quot;\ub9e4\uc7a5 \uad6c\ub9e4\uc640 \uc571 \ub9c8\ucf00\ud305\uc744 \uc5f0\uacb0\ud558\uc9c0 \ubabb\ud574\uc11c \uc571 \ub9c8\ucf00\ud305\uc744 \ub108\ubb34 \ub0ae\uac8c \ud3c9\uac00\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc774\uc0ac\ub294 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. &quot;\uc801\uc808\ud55c \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud55c \ud6c4, \uc571\uc774 \uc608\uc0c1\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc54c\uac8c \ub418\uc5c8\uace0, \ubaa8\ubc14\uc77c \uc804\ub7b5\uc774 \uc644\uc804\ud788 \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\n<h2 id=\"implementing-effective-app-attribution%3A-practical-roadmap\" tabindex=\"-1\" data-source-line=\"830-830\"><span class=\"ez-toc-section\" id=\"Implementing_Effective_App_Attribution_Practical_Roadmap\"><\/span>\ud6a8\uacfc\uc801\uc778 \uc571 \uc18d\uc131 \uad6c\ud604: \uc2e4\uc6a9\uc801\uc778 \ub85c\ub4dc\ub9f5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ubaa8\ubc14\uc77c \uc571 \uc18d\uc131\uc744 \uad6c\ud604\ud558\uac70\ub098 \uac1c\uc120\ud558\ub824\ub294 \uc870\uc9c1\uc758 \uacbd\uc6b0, \uc774 \ub2e8\uacc4\uc801 \uc811\uadfc \ubc29\uc2dd\uc740 \uc2e4\uc6a9\uc801\uc778 \ub85c\ub4dc\ub9f5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h3 id=\"phase-1%3A-foundation-building-(1-2-months)\" tabindex=\"-1\" data-source-line=\"834-834\"><span class=\"ez-toc-section\" id=\"Phase_1_Foundation_Building_1-2_Months\"><\/span>1\ub2e8\uacc4: \uae30\ucd08 \uad6c\ucd95(1~2\uac1c\uc6d4)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"attribution-strategy-development\" tabindex=\"-1\" data-source-line=\"836-836\"><span class=\"ez-toc-section\" id=\"Attribution_Strategy_Development\"><\/span>\uadc0\uc18d \uc804\ub7b5 \uac1c\ubc1c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"837-842\">\n<li data-source-line=\"837-837\">\uc8fc\uc694 \ube44\uc988\ub2c8\uc2a4 \uc9c0\ud45c \ubc0f KPI \uc815\uc758<\/li>\n<li data-source-line=\"838-838\">\uc0ac\uc6a9\uc790 \uc5ec\uc815\uacfc \uc804\ud658 \uc9c0\uc810\uc744 \uc644\ubcbd\ud558\uac8c \ub9e4\ud551\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"839-839\">\uc801\uc808\ud55c \uadc0\uc18d \ucc3d\uc744 \uc120\ud0dd\ud558\uc138\uc694<\/li>\n<li data-source-line=\"840-840\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \uc804\ub7b5 \uac1c\ubc1c<\/li>\n<li data-source-line=\"841-842\">\ubcf4\uace0 \uc694\uad6c \uc0ac\ud56d \uacb0\uc815<\/li>\n<\/ul>\n<h4 id=\"technical-implementation-planning\" tabindex=\"-1\" data-source-line=\"843-843\"><span class=\"ez-toc-section\" id=\"Technical_Implementation_Planning\"><\/span>\uae30\uc220 \uad6c\ud604 \uacc4\ud68d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"844-849\">\n<li data-source-line=\"844-844\">\uadc0\uc18d \ud30c\ud2b8\ub108 \ud3c9\uac00 \ubc0f \uc120\ud0dd<\/li>\n<li data-source-line=\"845-845\">SDK \uad6c\ud604 \uacc4\ud68d \uc0dd\uc131<\/li>\n<li data-source-line=\"846-846\">\uc774\ubca4\ud2b8 \ucd94\uc801 \ubd84\ub958\ubc95 \uc815\uc758<\/li>\n<li data-source-line=\"847-847\">QA \ubc0f \ud14c\uc2a4\ud2b8 \uc811\uadfc \ubc29\uc2dd \uac1c\ubc1c<\/li>\n<li data-source-line=\"848-849\">\uae30\uc220 \ubb38\uc11c \uc791\uc131<\/li>\n<\/ul>\n<h3 id=\"phase-2%3A-core-implementation-(2-3-months)\" tabindex=\"-1\" data-source-line=\"850-850\"><span class=\"ez-toc-section\" id=\"Phase_2_Core_Implementation_2-3_Months\"><\/span>2\ub2e8\uacc4: \ud575\uc2ec \uad6c\ud604(2~3\uac1c\uc6d4)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"technical-deployment\" tabindex=\"-1\" data-source-line=\"852-852\"><span class=\"ez-toc-section\" id=\"Technical_Deployment\"><\/span>\uae30\uc220 \ubc30\ud3ec<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"853-858\">\n<li data-source-line=\"853-853\">\uc18d\uc131 SDK \uad6c\ud604<\/li>\n<li data-source-line=\"854-854\">\uc804\ud658 \uc774\ubca4\ud2b8 \uad6c\uc131<\/li>\n<li data-source-line=\"855-855\">\ub525\ub9c1\ud0b9 \uc778\ud504\ub77c \uad6c\ucd95<\/li>\n<li data-source-line=\"856-856\">\ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4 \uc5f0\uacb0 \uc124\uc815<\/li>\n<li data-source-line=\"857-858\">\uae30\ubcf8 \ubcf4\uace0 \ub300\uc2dc\ubcf4\ub4dc \ub9cc\ub4e4\uae30<\/li>\n<\/ul>\n<h4 id=\"channel-integration\" tabindex=\"-1\" data-source-line=\"859-859\"><span class=\"ez-toc-section\" id=\"Channel_Integration\"><\/span>\ucc44\ub110 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"860-865\">\n<li data-source-line=\"860-860\">\uc720\ub8cc \ubbf8\ub514\uc5b4 \uc18c\uc2a4 \uc5f0\uacb0<\/li>\n<li data-source-line=\"861-861\">\uc720\uae30\uc801 \uc18d\uc131 \uad6c\ud604<\/li>\n<li data-source-line=\"862-862\">\ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \ucd94\uc801 \uad6c\uc131<\/li>\n<li data-source-line=\"863-863\">\uc6f9-\uc571 \uce21\uc815 \uc124\uc815<\/li>\n<li data-source-line=\"864-865\">\ub370\uc774\ud130 \uac80\uc99d \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<\/li>\n<\/ul>\n<h3 id=\"phase-3%3A-attribution-enhancement-(3%2B-months)\" tabindex=\"-1\" data-source-line=\"866-866\"><span class=\"ez-toc-section\" id=\"Phase_3_Attribution_Enhancement_3_Months\"><\/span>3\ub2e8\uacc4: \uadc0\uc778 \uac15\ud654(3\uac1c\uc6d4 \uc774\uc0c1)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"advanced-measurement-implementation\" tabindex=\"-1\" data-source-line=\"868-868\"><span class=\"ez-toc-section\" id=\"Advanced_Measurement_Implementation\"><\/span>\uace0\uae09 \uce21\uc815 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"869-874\">\n<li data-source-line=\"869-869\">LTV \uadc0\uc18d \ubaa8\ub378 \uac1c\ubc1c<\/li>\n<li data-source-line=\"870-870\">\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ucd94\uc801 \uad6c\ud604<\/li>\n<li data-source-line=\"871-871\">\uc99d\ubd84\uc131 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c \uc0dd\uc131<\/li>\n<li data-source-line=\"872-872\">\uc7ac\ucc38\uc5ec \uc18d\uc131 \uc124\uc815<\/li>\n<li data-source-line=\"873-874\">\uace0\uae09 ROI \ubd84\uc11d \uad6c\ucd95<\/li>\n<\/ul>\n<h4 id=\"optimization-and-scaling\" tabindex=\"-1\" data-source-line=\"875-875\"><span class=\"ez-toc-section\" id=\"Optimization_and_Scaling\"><\/span>\ucd5c\uc801\ud654 \ubc0f \ud655\uc7a5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"876-881\">\n<li data-source-line=\"876-876\">\uc2e4\uc2dc\uac04 \ucd5c\uc801\ud654 \uc6cc\ud06c\ud50c\ub85c \uad6c\ud604<\/li>\n<li data-source-line=\"877-877\">\uc608\uce21 \ubaa8\ub378\ub9c1 \uae30\ub2a5 \uc0dd\uc131<\/li>\n<li data-source-line=\"878-878\">\uc790\ub3d9\ud654\ub41c \ubcf4\uace0 \uc124\uc815<\/li>\n<li data-source-line=\"879-879\">\uc9c0\uc18d\uc801\uc778 \ud14c\uc2a4\ud2b8 \ud504\ub808\uc784\uc6cc\ud06c \uac1c\ubc1c<\/li>\n<li data-source-line=\"880-881\">\ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc218\uc900\uc758 \uc18d\uc131 \ud1b5\ucc30\ub825 \uad6c\ucd95<\/li>\n<\/ul>\n<h2 id=\"expert-perspectives%3A-mobile-attribution-best-practices\" tabindex=\"-1\" data-source-line=\"882-882\"><span class=\"ez-toc-section\" id=\"Expert_Perspectives_Mobile_Attribution_Best_Practices\"><\/span>\uc804\ubb38\uac00 \uad00\uc810: \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ubc94 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc5c5\uacc4 \ub9ac\ub354\ub4e4\uc774 \ud6a8\uacfc\uc801\uc778 \ubaa8\ubc14\uc77c \uc571 \uc18d\uc131\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.\n<h3 id=\"focus-on-business-outcomes%2C-not-just-technical-implementation\" tabindex=\"-1\" data-source-line=\"886-886\"><span class=\"ez-toc-section\" id=\"Focus_on_Business_Outcomes_Not_Just_Technical_Implementation\"><\/span>\uae30\uc220 \uad6c\ud604\ubfd0\ub9cc \uc544\ub2c8\ub77c \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\uc5d0 \uc9d1\uc911<span class=\"ez-toc-section-end\"><\/span><\/h3>\n&quot;\ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0\uc11c \uac00\uc7a5 \ud754\ud55c \uc2e4\uc218\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc5f0\uacb0\ub418\uc9c0 \uc54a\uace0 \uae30\uc220 \uad6c\ud604\uc5d0\ub9cc \uc9d1\uc911\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc8fc\uc694 \uad6c\ub3c5 \uc571\uc758 \ubaa8\ubc14\uc77c \uc131\uc7a5 \ucc45\uc784\uc790\uc778 \uc0ac\ub77c \uc874\uc2a8\uc740 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc81c\uc2dc\ud558\uc9c0 \uc54a\ub294 \uc644\ubcbd\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ubb34\uc758\ubbf8\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uacb0\uc815\uc744 \ub0b4\ub824\uc57c \ud560\uc9c0 \uc815\uc758\ud55c \ud6c4, \uad6c\uccb4\uc801\uc778 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc81c\uacf5\ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ucd95\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.&quot;\n<h3 id=\"prepare-for-continuous-change\" tabindex=\"-1\" data-source-line=\"890-890\"><span class=\"ez-toc-section\" id=\"Prepare_for_Continuous_Change\"><\/span>\uc9c0\uc18d\uc801\uc778 \ubcc0\ud654\uc5d0 \ub300\ube44\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc8fc\uc694 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc(MMP)\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ubb38\uac00\uc778 \ub370\uc774\ube44\ub4dc \uccb8\uc740 &quot;\ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ud50c\ub7ab\ud3fc \ubcc0\ud654\uc640 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc73c\ub85c \uc778\ud574 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc811\uadfc \ubc29\uc2dd\uc5d0 \uc720\uc5f0\uc131\uc744 \ub354\ud558\uace0 \uc815\uae30\uc801\uc73c\ub85c \uc801\uc751\ud574\uc57c \ud569\ub2c8\ub2e4. \uc131\uacf5\ud558\ub294 \uc870\uc9c1\uc740 \ud604\uc7ac\uc758 \ud658\uacbd\uc5d0 \ucd5c\uc801\ud654\ud558\ub294 \ub300\uc2e0, \ubbf8\ub798\uc758 \ubcc0\ud654\uc5d0 \ud718\ub458\ub9ac\uc9c0 \uc54a\uace0 \uce21\uc815 \ud0c4\ub825\uc131\uc744 \uad6c\ucd95\ud558\ub294 \uc870\uc9c1\uc785\ub2c8\ub2e4.&quot;\n<h3 id=\"balance-privacy-and-measurement\" tabindex=\"-1\" data-source-line=\"894-894\"><span class=\"ez-toc-section\" id=\"Balance_Privacy_and_Measurement\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uce21\uc815\uc758 \uade0\ud615<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubaa8\ubc14\uc77c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ucee8\uc124\ud134\ud2b8\uc778 \ub9c8\uc774\ud074 \uc70c\ub9ac\uc5c4\uc2a4\ub294 &quot;\ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ubbf8\ub798\ub294 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc640 \uce21\uc815 \uac04\uc758 \uade0\ud615\uc5d0 \ub530\ub77c \uacb0\uc815\ub420 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uc0ac\uc6a9\uc790\uc758 \uc120\ud0dd\uc744 \uc874\uc911\ud558\uba74\uc11c\ub3c4 \ud544\uc694\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ub3d9\uc758 \uc911\uc2ec \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\uc138\uc694. \uc774\ub294 \ub2e8\uc21c\ud788 \uaddc\uc815 \uc900\uc218\ub97c \uc704\ud55c \uac83\uc774 \uc544\ub2c8\ub77c, \uc810\uc810 \ub354 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \uc911\uc694\ud574\uc9c0\ub294 \uc138\uc0c1\uc5d0\uc11c \uc0b4\uc544\ub0a8\uc744 \uc218 \uc788\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\n<h3 id=\"connect-attribution-to-action\" tabindex=\"-1\" data-source-line=\"898-898\"><span class=\"ez-toc-section\" id=\"Connect_Attribution_to_Action\"><\/span>\uc18d\uc131\uc744 \uc791\uc5c5\uc5d0 \uc5f0\uacb0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud55c \uac8c\uc784 \ud68c\uc0ac\uc758 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ub514\ub809\ud130\uc778 \uc5d0\ubc00\ub9ac \ub85c\ub4dc\ub9ac\uac8c\uc2a4\ub294 &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc778\uc0ac\uc774\ud2b8\ub294 \uc561\uc158\uc744 \uc774\ub04c\uc5b4\ub0bc \ub54c\ub9cc \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uac15\uc870\ud569\ub2c8\ub2e4. &quot;\uc608\uc0b0 \uc7ac\ubd84\ubc30, \uad11\uace0 \uc18c\uc7ac \ucd5c\uc801\ud654, \uc7a0\uc7ac\uace0\uac1d \uc138\ubd84\ud654 \ub4f1 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\ub97c \ub9c8\ucf00\ud305 \uc758\uc0ac \uacb0\uc815\uc5d0 \ubc18\uc601\ud558\ub294 \uba85\ud655\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 ROI\ub294 \uce21\uc815 \uc790\uccb4\uac00 \uc544\ub2c8\ub77c \uc774\ub97c \ud1b5\ud574 \uc2e4\ud604\ub418\ub294 \ucd5c\uc801\ud654\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4.&quot;\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"902-902\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-has-ios-14.5%2B-impacted-mobile-app-attribution%3F\" tabindex=\"-1\" data-source-line=\"904-904\"><span class=\"ez-toc-section\" id=\"How_has_iOS_145_impacted_mobile_app_attribution\"><\/span>iOS 14.5+\ub294 \ubaa8\ubc14\uc77c \uc571 \uc18d\uc131\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\nApple\uc758 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(ATT) \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uc5ec\ub7ec \uce21\uba74\uc5d0\uc11c iOS \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. (1) IDFA\ub294 \uc774\uc81c \uba85\uc2dc\uc801\uc73c\ub85c \ub3d9\uc758\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub9cc \uc81c\uacf5\ub418\uba70, \uc77c\ubc18\uc801\uc778 \uc635\ud2b8\uc778 \ube44\uc728\uc740 25~40%\uc785\ub2c8\ub2e4. (2) SKAdNetwork\ub294 \ub3d9\uc758\ud558\uc9c0 \uc54a\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc8fc\uc694 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\uc2dd\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc73c\uba70, \uc81c\ud55c\uc801\uc774\uace0 \uc9d1\uacc4\ub418\uba70 \uc9c0\uc5f0\ub41c \uc804\ud658 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. (3) \ud655\ub960\uc801 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ubc95\uc740 Apple\uc758 \uc815\ucc45\uc73c\ub85c \uc778\ud574 \uc810\uc810 \ub354 \uc81c\ud55c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. (4) \ucea0\ud398\uc778 \uce21\uc815 \uc138\ubd84\uc131\uc740 \ud06c\uac8c \uac10\uc18c\ud558\uc5ec \uc0ac\uc6a9\uc790 \uc218\uc900 \uc778\uc0ac\uc774\ud2b8\uac00 \uc544\ub2cc \ucea0\ud398\uc778 \uc218\uc900\uc73c\ub85c \uc81c\ud55c\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc131\uacf5\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5\uc740 \uc5ec\ub7ec \uc811\uadfc \ubc29\uc2dd\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4. \uac00\uce58 \uc911\uc2ec\uc758 \uc635\ud2b8\uc778 \ud750\ub984\uc744 \ud1b5\ud574 \ub3d9\uc758\uc728\uc744 \uadf9\ub300\ud654\ud558\uace0, SKAdNetwork\uc758 \ud55c\uacc4\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uadf8 \uae30\ub2a5\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0, \ub354\uc6b1 \uc815\uad50\ud55c \ubaa8\ub378\ub9c1\uc744 \uad6c\ud604\ud558\uc5ec \uce21\uc815 \ucc28\uc774\ub97c \uba54\uc6b0\uace0, \uc804\ubc18\uc801\uc778 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud574 \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\ub97c \ub354\uc6b1 \uc911\uc2dc\ud569\ub2c8\ub2e4.\n<h3 id=\"what's-the-difference-between-deterministic-and-probabilistic-attribution-for-mobile-apps%3F\" tabindex=\"-1\" data-source-line=\"907-907\"><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_deterministic_and_probabilistic_attribution_for_mobile_apps\"><\/span>\ubaa8\ubc14\uc77c \uc571\uc5d0 \ub300\ud55c \uacb0\uc815\uc801 \uadc0\uc18d\uacfc \ud655\ub960\uc801 \uadc0\uc18d\uc758 \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uacb0\uc815\uc801 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uae30\uae30 ID(IDFA, GAID) \ub610\ub294 \uc778\uc99d\ub41c \uc0ac\uc6a9\uc790 \uc815\ubcf4(\uc774\uba54\uc77c, \uc804\ud654\ubc88\ud638, \uacc4\uc815 ID)\uc640 \uac19\uc740 \uc601\uad6c \uc2dd\ubcc4\uc790\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\ub97c \ud655\uc2e4\ud558\uac8c \uc2dd\ubcc4\ud558\ub294 \ub370 \uc758\uc874\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ub192\uc740 \uc815\ud655\ub3c4\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \ubc0f \ud50c\ub7ab\ud3fc \uc815\ucc45\uc73c\ub85c \uc778\ud574 \uc810\uc810 \ub354 \uc81c\ud55c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud655\ub960\uc801 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ud1b5\uacc4\uc801 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc9c1\uc811\uc801\uc778 \uc2dd\ubcc4\uc790 \uc5c6\uc774 \ud130\uce58\ud3ec\uc778\ud2b8 \uac04\uc758 \uc5f0\uacb0\uc744 \ucd94\ub860\ud558\uace0, \uae30\uae30 \ud2b9\uc131, \ud589\ub3d9 \ubc0f \ud0c0\uc774\ubc0d \ud328\ud134\uc744 \ubd84\uc11d\ud558\uc5ec \uc77c\uce58 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \ud56d\ubaa9\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. \uacb0\uc815\uc801 \ubc29\ubc95\ubcf4\ub2e4 \uc815\ud655\ub3c4\ub294 \ub0ae\uc9c0\ub9cc(\uc77c\ubc18\uc801\uc73c\ub85c 80~90% \uc815\ud655\ub3c4, \uacb0\uc815\uc801 \ubc29\ubc95\uc758 \uacbd\uc6b0 95% \uc774\uc0c1), \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubcc0\ud654\ub85c \uc778\ud574 \uc9c1\uc811 \uc2dd\ubcc4\uc774 \uc81c\ud55c\ub428\uc5d0 \ub530\ub77c \ud655\ub960\uc801 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uc911\uc694\uc131\uc774 \uc810\uc810 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ub300\ubd80\ubd84\uc758 \ud6a8\uacfc\uc801\uc778 \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5\uc740 \ud558\uc774\ube0c\ub9ac\ub4dc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc989, \uac00\ub2a5\ud558\uace0 \ud5c8\uc6a9\ub418\ub294 \uacbd\uc6b0 \uacb0\uc815\uc801 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uace0, \ud544\uc694\ud55c \uacbd\uc6b0 \ud655\ub960\uc801 \uae30\ubc95\uc744 \ubcf4\uc644\ud558\uba70, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc900\uc218\ud558\ub294 \uce21\uc815\uc744 \uc704\ud574 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 API(\uc608: SKAdNetwork)\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h3 id=\"how-do-i-measure-roi-when-users-discover-my-app-through-organic-channels%3F\" tabindex=\"-1\" data-source-line=\"910-910\"><span class=\"ez-toc-section\" id=\"How_do_I_measure_ROI_when_users_discover_my_app_through_organic_channels\"><\/span>\uc0ac\uc6a9\uc790\uac00 \uc720\uae30\uc801 \ucc44\ub110\uc744 \ud1b5\ud574 \uc571\uc744 \ubc1c\uacac\ud558\ub294 \uacbd\uc6b0 ROI\ub97c \uc5b4\ub5bb\uac8c \uce21\uc815\ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc720\uae30\uc801 \uc571 \ubc1c\uacac\uc5d0 \ub300\ud55c ROI\ub97c \uce21\uc815\ud558\ub824\uba74 \uba87 \uac00\uc9c0 \uc804\ubb38\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. (1) \uc571 \uc2a4\ud1a0\uc5b4 \uac80\uc0c9\uc5d0\uc11c \uc778\uc9c0\ub3c4 \ucea0\ud398\uc778\uc758 \uc601\ud5a5\uc744 \uc815\ub7c9\ud654\ud558\uae30 \uc704\ud574 \ube0c\ub79c\ub4dc \uac80\uc0c9 \uce21\uc815\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4. (2) \uc9c0\uc5ed \uc2e4\ud5d8 \ub610\ub294 \ubcf4\ub958 \uadf8\ub8f9\uc744 \ud1b5\ud55c \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc720\uae30\uc801 \ud68d\ub4dd\uc744 \uc5b4\ub5bb\uac8c \ud5a5\uc0c1\uc2dc\ud0a4\ub294\uc9c0 \uce21\uc815\ud569\ub2c8\ub2e4. (3) \uc628\ubcf4\ub529 \uc911\uc5d0 \uad6c\uc870\ud654\ub41c \uc751\ub2f5 \uc635\uc158\uc744 \uc0ac\uc6a9\ud558\uc5ec &quot;\uc800\ud76c\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \uc54c\uac8c \ub418\uc168\ub098\uc694?&quot;\ub77c\ub294 \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud569\ub2c8\ub2e4. (4) \uc571 \uc2a4\ud1a0\uc5b4 \ucd5c\uc801\ud654(ASO) \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uc5ec \uce74\ud14c\uace0\ub9ac \uc21c\uc704 \uac1c\uc120\uc744 \uc720\uae30\uc801 \uc124\uce58 \uc99d\uac00\uc640 \uc5f0\uacb0\ud569\ub2c8\ub2e4. (5) \uace0\uc720\ud55c \ucd94\uc801 \uae30\ub2a5\uc744 \uac16\ucd98 \ucd94\ucc9c \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc571 \ucd94\ucc9c \ubc0f \uc785\uc18c\ubb38\uc5d0 \ub300\ud55c \uc801\uc808\ud55c \uae30\uc5ec\ub3c4\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4. \ud575\uc2ec\uc740 &quot;\uc720\uae30\uc801&quot;\uc774 &quot;\ubb34\ub8cc&quot; \ub610\ub294 &quot;\uce21\uc815 \ubd88\uac00\ub2a5&quot;\uc744 \uc758\ubbf8\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc720\ub8cc \ucc44\ub110\uacfc\ub294 \ub2e4\ub978 \uae30\uc5ec\ub3c4 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc778\uc2dd\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \uad6c\ud604\ud558\uba74 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc720\uae30\uc801 \ubc1c\uacac\uacfc \uc5f0\uacb0\ud558\uace0 \uc804\uccb4 \ud68d\ub4dd \ubbf9\uc2a4\uc5d0\uc11c \ub354 \uc815\ud655\ud55c ROI\ub97c \uacc4\uc0b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.","protected":false},"excerpt":{"rendered":"<p>\ubaa8\ubc14\uc77c \uc571 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc6f9 \uae30\ubc18 \uce21\uc815\uacfc \ub2ec\ub9ac \uace0\uc720\ud55c \uacfc\uc81c\ub97c \uc548\uace0 \uc788\uc73c\uba70, \ubd84\uc0b0\ub41c \ubaa8\ubc14\uc77c \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ud655\ubcf4, \ucc38\uc5ec\ub3c4 \ubc0f \uc720\uc9c0\uc728\uc744 \ucd94\uc801\ud558\uae30 \uc704\ud55c \uc804\ubb38\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 \ud50c\ub7ab\ud3fc\ubcc4 \ucd94\uc801 \uc81c\ud55c \uc0ac\ud56d \ud30c\uc545\ubd80\ud130 \uc571 \ub0b4 \ud589\ub3d9\uacfc \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8 \uc5f0\uacb0\uae4c\uc9c0 \uc571 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uad6c\uccb4\uc801\uc778 \ubcf5\uc7a1\uc131\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc815\ud655\ud55c \uc571 \uce21\uc815\uc744 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \uad6c\ud604 \uc804\ub7b5\uc744 \uc54c\uc544\ubcf4\uace0, \u2026<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-323","post","type-post","status-publish","format-standard","hentry","category-attribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Attribution for Mobile Apps: Tracking the User Journey - AttriSight<\/title>\n<meta name=\"description\" content=\"Master mobile app attribution with comprehensive strategies for tracking user journeys from discovery to monetization. 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