{"id":315,"date":"2025-05-12T20:10:39","date_gmt":"2025-05-13T04:10:39","guid":{"rendered":"https:\/\/attrisight.com\/?p=315"},"modified":"2025-05-12T20:10:39","modified_gmt":"2025-05-13T04:10:39","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/","title":{"rendered":"\uc81c\ud55c\ub41c \uc608\uc0b0\uc73c\ub85c \ub9c8\ucf00\ud305 \uc18d\uc131 \uad6c\ud604: \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uac00\uc774\ub4dc"},"content":{"rendered":"\uc911\uc18c\uae30\uc5c5\uc740 \uc608\uc0b0 \ubc0f \uc790\uc6d0 \uc81c\uc57d\uc73c\ub85c \uc778\ud574 \uc815\uad50\ud55c \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4 \uce21\uc815\uc774 \uc5b4\ub835\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774 \uc2e4\uc6a9\uc801\uc778 \uac00\uc774\ub4dc\ub294 \uc911\uc18c\uae30\uc5c5\uc774 \uae30\uc5c5 \uc218\uc900\uc758 \ud22c\uc790 \uc5c6\uc774 \ud6a8\uacfc\uc801\uc778 \uae30\uc5ec\ub3c4 \uce21\uc815 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud604\uba85\ud55c \uae30\uc220 \uc120\ud0dd, \ub2e8\uacc4\uc801 \uad6c\ud604 \uc804\ub7b5, \uadf8\ub9ac\uace0 \uc9d1\uc911\uc801\uc778 \uce21\uc815 \ubc29\uc2dd\uc744 \ud1b5\ud574 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\uc740 \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uae30\uc5ec\ub3c4 \uce21\uc815 \ubc29\ubc95\ubd80\ud130 \uc2dc\uc791\ud558\uc5ec \uc77c\ubc18\uc801\uc778 \ud568\uc815\uc744 \ud53c\ud558\uba74\uc11c \uc810\uc9c4\uc801\uc73c\ub85c \ub354\uc6b1 \uc815\uad50\ud55c \uae30\ub2a5\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \uc2e4\ud589 \uac00\ub2a5\ud55c \ud504\ub808\uc784\uc6cc\ud06c, \uc800\ub834\ud55c \ub3c4\uad6c \ucd94\ucc9c, \uadf8\ub9ac\uace0 \uc2e4\uc81c \uc911\uc18c\uae30\uc5c5 \uc131\uacf5 \uc0ac\ub840\ub97c \ubc14\ud0d5\uc73c\ub85c, \uc774 \uac00\uc774\ub4dc\ub294 \ud070 \ube44\uc6a9 \ubd80\ub2f4 \uc5c6\uc774 \ub9c8\ucf00\ud305 \ud6a8\uacfc \uce21\uc815\uc744 \uc2dc\uc791\ud558\ub294 \ub370 \ud544\uc694\ud55c \ubaa8\ub4e0 \uac83\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Introduction\" >\uc18c\uac1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Understanding_Attribution_for_SMBs\" >SMB\ub97c \uc704\ud55c \uc18d\uc131 \uc774\ud574<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Right-Sizing_Attribution_for_Your_Business\" >\ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \ud06c\uae30 \uc18d\uc131<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Key_Differences_in_SMB_Attribution\" >SMB \uc18d\uc131\uc758 \uc8fc\uc694 \ucc28\uc774\uc810<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#The_SMB_Attribution_Maturity_Model\" >SMB \uadc0\uc18d \uc131\uc219\ub3c4 \ubaa8\ub378<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Level_1_Basic_Channel_Tracking\" >\ub808\ubca8 1: \uae30\ubcf8 \ucc44\ub110 \ucd94\uc801<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Level_2_Conversion_Path_Analysis\" >\ub808\ubca8 2: \uc804\ud658 \uacbd\ub85c \ubd84\uc11d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Level_3_Multi-Touch_Attribution\" >\ub808\ubca8 3: \uba40\ud2f0\ud130\uce58 \uc18d\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Level_4_Advanced_Attribution\" >\ub808\ubca8 4: \uace0\uae09 \uadc0\uc18d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#The_Benefits_of_Right-Sized_Attribution\" >\uc801\uc808\ud55c \ud06c\uae30\uc758 \uc18d\uc131\uc758 \uc774\uc810<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Budget-Friendly_Attribution_Technology_Stack\" >\uc608\uc0b0 \uce5c\ud654\uc801\uc778 \uc18d\uc131 \uae30\uc220 \uc2a4\ud0dd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Foundation_Layer_Analytics_and_Tracking\" >\uae30\ucd08 \uacc4\uce35: \ubd84\uc11d \ubc0f \ucd94\uc801<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Google_Analytics_Free\" >Google \uc560\ub110\ub9ac\ud2f1\uc2a4(\ubb34\ub8cc)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Facebook_Pixel_Free\" >\ud398\uc774\uc2a4\ubd81 \ud53d\uc140(\ubb34\ub8cc)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Google_Tag_Manager_Free\" >Google \ud0dc\uadf8 \uad00\ub9ac\uc790(\ubb34\ub8cc)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Intermediate_Layer_Enhanced_Attribution\" >\uc911\uac04 \uacc4\uce35: \ud5a5\uc0c1\ub41c \uc18d\uc131<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Campaign_URL_Builders_Free\" >\ucea0\ud398\uc778 URL \ube4c\ub354(\ubb34\ub8cc)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#CallRail_or_CallTracker_25-150month\" >CallRail \ub610\ub294 CallTracker($25-150\/\uc6d4)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Simple_CRM_with_Source_Tracking_10-50usermonth\" >\uc18c\uc2a4 \ucd94\uc801 \uae30\ub2a5\uc774 \uc788\ub294 \uac04\ub2e8\ud55c CRM($10-50\/\uc0ac\uc6a9\uc790\/\uc6d4)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Advanced_Layer_Specialized_Solutions\" >\uace0\uae09 \uacc4\uce35: \uc804\ubb38 \uc194\ub8e8\uc158<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Simplified_Attribution_Platforms_100-500month\" >\uac04\uc18c\ud654\ub41c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud50c\ub7ab\ud3fc($100-500\/\uc6d4)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Data_Visualization_Tools_Free_%E2%80%93_70usermonth\" >\ub370\uc774\ud130 \uc2dc\uac01\ud654 \ub3c4\uad6c(\ubb34\ub8cc - \uc0ac\uc6a9\uc790\ub2f9 \uc6d4 $70)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Affordable_Customer_Data_Platforms_100-500month\" >\uc800\ub834\ud55c \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc($100-500\/\uc6d4)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Technology_Implementation_Timeline\" >\uae30\uc220 \uad6c\ud604 \ud0c0\uc784\ub77c\uc778<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#DIY_Attribution_Implementation_for_SMBs\" >SMB\ub97c \uc704\ud55c DIY \uc18d\uc131 \uad6c\ud604<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Phase_1_Establish_Your_Attribution_Foundation_Weeks_1-4\" >1\ub2e8\uacc4: \uadc0\uc18d \uae30\ubc18 \uad6c\ucd95(1~4\uc8fc\ucc28)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Step_1_Define_What_Actually_Matters\" >1\ub2e8\uacc4: \uc2e4\uc81c\ub85c \uc911\uc694\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc815\uc758\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Step_2_Implement_Basic_Analytics_Tracking\" >2\ub2e8\uacc4: \uae30\ubcf8 \ubd84\uc11d \ucd94\uc801 \uad6c\ud604<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Step_3_Establish_UTM_Parameter_Framework\" >3\ub2e8\uacc4: UTM \ub9e4\uac1c\ubcc0\uc218 \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ucd95<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Phase_2_Connect_Marketing_to_Outcomes_Weeks_5-8\" >2\ub2e8\uacc4: \ub9c8\ucf00\ud305\uc744 \uc131\uacfc\uc5d0 \uc5f0\uacb0\ud558\uae30(5~8\uc8fc\ucc28)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Step_4_Implement_Lead_Source_Tracking\" >4\ub2e8\uacc4: \ub9ac\ub4dc \uc18c\uc2a4 \ucd94\uc801 \uad6c\ud604<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Step_5_Close_the_Loop_with_Sales_Data\" >5\ub2e8\uacc4: \ud310\ub9e4 \ub370\uc774\ud130\ub85c \ub8e8\ud504 \ub2eb\uae30<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Step_6_Build_Your_First_Attribution_Reports\" >6\ub2e8\uacc4: \uccab \ubc88\uc9f8 \uc18d\uc131 \ubcf4\uace0\uc11c \uc791\uc131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Phase_3_Enhance_Attribution_Capabilities_Months_3-6\" >3\ub2e8\uacc4: \uadc0\uc18d \uae30\ub2a5 \uac15\ud654(3~6\uac1c\uc6d4)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Step_7_Implement_Simple_Multi-Touch_Attribution\" >7\ub2e8\uacc4: \uac04\ub2e8\ud55c \uba40\ud2f0\ud130\uce58 \uc18d\uc131 \uad6c\ud604<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Step_8_Connect_Online_to_Offline\" >8\ub2e8\uacc4: \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uc5f0\uacb0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Step_9_Establish_Ongoing_Optimization_Process\" >9\ub2e8\uacc4: \uc9c0\uc18d\uc801\uc778 \ucd5c\uc801\ud654 \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Case_Studies_SMB_Attribution_Success_Stories\" >\uc0ac\ub840 \uc5f0\uad6c: SMB \uadc0\uc18d \uc131\uacf5 \uc0ac\ub840<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Local_Service_Business_Transforms_Marketing_Efficiency\" >\uc9c0\uc5ed \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc740 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ud601\uc2e0\ud569\ub2c8\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#E-Commerce_Startup_Maximizes_Limited_Ad_Budget\" >\uc804\uc790\uc0c1\uac70\ub798 \uc2a4\ud0c0\ud2b8\uc5c5, \uc81c\ud55c\ub41c \uad11\uace0 \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#B2B_Service_Provider_Connects_Marketing_to_Revenue\" >B2B \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4, \ub9c8\ucf00\ud305\uacfc \uc218\uc775\uc744 \uc5f0\uacb0\ud558\ub2e4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Common_SMB_Attribution_Mistakes_to_Avoid\" >\ud53c\ud574\uc57c \ud560 \uc77c\ubc18\uc801\uc778 SMB \uadc0\uc18d \uc2e4\uc218<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Mistake_1_Trying_to_Track_Everything_at_Once\" >\uc2e4\uc218 #1: \ubaa8\ub4e0 \uac83\uc744 \ud55c \ubc88\uc5d0 \ucd94\uc801\ud558\ub824\uace0 \uc2dc\ub3c4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Mistake_2_Investing_in_Tools_Before_Strategy\" >\uc2e4\uc218 #2: \uc804\ub7b5\ubcf4\ub2e4 \ub3c4\uad6c\uc5d0 \ud22c\uc790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Mistake_3_Ignoring_Implementation_Fundamentals\" >\uc2e4\uc218 #3: \uad6c\ud604 \uae30\ubcf8 \uc0ac\ud56d \ubb34\uc2dc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Mistake_4_Maintaining_Separated_Online_and_Offline_Tracking\" >\uc2e4\uc218 #4: \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ucd94\uc801\uc744 \ubd84\ub9ac\ud558\uc5ec \uc720\uc9c0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Mistake_5_Failing_to_Create_Action_Processes\" >\uc2e4\uc218 #5: \uc791\uc5c5 \ud504\ub85c\uc138\uc2a4 \uc0dd\uc131 \uc2e4\ud328<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Maximizing_Attribution_ROI_for_SMBs\" >SMB\ub97c \uc704\ud55c \uadc0\uc18d ROI \uadf9\ub300\ud654<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Focus_on_High-Impact_Questions\" >\uc601\ud5a5\ub825 \uc788\ub294 \uc9c8\ubb38\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#DIY_Attribution_Hacks_for_SMBs\" >\uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c DIY \uc18d\uc131 \ud574\ud0b9<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Promo_Code_Attribution\" >\ud504\ub85c\ubaa8 \ucf54\ub4dc \uc18d\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#%E2%80%9CHow_Did_You_Hear_About_Us%E2%80%9D_Optimization\" >&quot;\uc5b4\ub5bb\uac8c \uc800\ud76c\ub97c \uc54c\uac8c \ub418\uc168\ub098\uc694?&quot; \ucd5c\uc801\ud654<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Landing_Page_Attribution\" >\ub79c\ub529 \ud398\uc774\uc9c0 \uc18d\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Email_Based_Attribution\" >\uc774\uba54\uc77c \uae30\ubc18 \uc18d\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Call_Tracking_on_a_Budget\" >\uc608\uc0b0\uc5d0 \ub9de\ub294 \ud1b5\ud654 \ucd94\uc801<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Building_Attribution_Capabilities_Over_Time\" >\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \uc18d\uc131 \uae30\ub2a5 \uad6c\ucd95<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Starting_Point_Year_1\" >\uc2dc\uc791\uc810(1\ub144\ucc28)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Next_Level_Year_2\" >\ub2e4\uc74c \ub808\ubca8(2\ud559\ub144)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Advanced_Capabilities_Year_3\" >\uace0\uae09 \uc5ed\ub7c9(3\ud559\ub144 \uc774\uc0c1)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Expert_Perspectives_Attribution_Advice_for_SMBs\" >\uc804\ubb38\uac00 \uad00\uc810: \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uadc0\uc18d \uc870\uc5b8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Start_With_the_Decision_Not_the_Data\" >\ub370\uc774\ud130\uac00 \uc544\ub2cc \uacb0\uc815\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Focus_on_Consistency_Over_Complexity\" >\ubcf5\uc7a1\uc131\ubcf4\ub2e4 \uc77c\uad00\uc131\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Create_Feedback_Loops\" >\ud53c\ub4dc\ubc31 \ub8e8\ud504 \ub9cc\ub4e4\uae30<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Perfect_is_the_Enemy_of_Useful\" >\uc644\ubcbd\ud568\uc740 \uc720\uc6a9\ud568\uc758 \uc801\uc785\ub2c8\ub2e4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Do_I_need_specialized_attribution_software_as_a_small_business\" >\uc18c\uaddc\ubaa8 \uae30\uc5c5\uc774\ub77c\uba74 \uc804\ubb38\uc801\uc778 \uc18d\uc131 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ud544\uc694\ud560\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#How_do_I_attribute_walk-in_customers_to_digital_marketing\" >\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc73c\ub85c \ubc29\ubb38 \uace0\uac1d\uc744 \uc5b4\ub5bb\uac8c \ubd84\ub958\ud560 \uc218 \uc788\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#How_accurate_does_my_attribution_need_to_be_as_a_small_business\" >\uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uccb4\uc758 \uacbd\uc6b0 \uadc0\uc18d\uc740 \uc5bc\ub9c8\ub098 \uc815\ud655\ud574\uc57c \ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#How_do_I_get_my_small_team_to_consistently_use_attribution\" >\uc18c\uaddc\ubaa8 \ud300\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc18d\uc131 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\ub3c4\ub85d \ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#What_should_I_do_if_my_attribution_data_conflicts_with_platform-reported_data\" >\ub0b4 \uc18d\uc131 \ub370\uc774\ud130\uac00 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubcf4\uace0\ud55c \ub370\uc774\ud130\uc640 \ucda9\ub3cc\ud558\ub294 \uacbd\uc6b0 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub098\uc694?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ea%b5%ac%ed%98%84-%ec%a0%9c%ed%95%9c-%ec%98%88%ec%82%b0-%ea%b0%80%ec%9d%b4%eb%93%9c-smb\/#Conclusion\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc758 \uc57d\uc18d\uc740 \uc124\ub4dd\ub825\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc131\uacfc\ub97c \ub0b4\ub294\uc9c0 \uc815\ud655\ud788 \ud30c\uc545\ud558\uc5ec \uc81c\ud55c\ub41c \uc608\uc0b0\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc804\ub2f4 \ubd84\uc11d\ud300\uacfc 10\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uce21\uc815 \uc608\uc0b0\uc744 \ubcf4\uc720\ud55c \ub300\uae30\uc5c5\uc758 \uacbd\uc6b0, \uc815\uad50\ud55c \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc774 \uc77c\ubc18\uc801\uc778 \uad00\ud589\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc81c\ud55c\ub41c \uc790\uc6d0\uc73c\ub85c \uc6b4\uc601\ub418\ub294 \uc218\ubc31\ub9cc \uac1c\uc758 \uc911\uc18c\uae30\uc5c5\uc740 \uc5b4\ub5a8\uae4c\uc694? 30\uba85\uc758 \uc9c1\uc6d0\uc744 \ubcf4\uc720\ud55c \uc9c0\uc5ed \ud648 \uc11c\ube44\uc2a4 \ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 \uc774\uc0ac\uc778 \uc81c\uc2dc\uce74 \ub9c8\ub974\ud2f0\ub124\uc988\ub294 &quot;\uae30\uc5ec\ub3c4 \ubd84\uc11d\uc744 \uad6c\ud604\ud574\uc57c \ud55c\ub2e4\ub294 \ub9d0\uc744 \uacc4\uc18d \ub4e4\uc5c8\uc9c0\ub9cc, \ubaa8\ub4e0 \uc194\ub8e8\uc158\uc774 \uc6b0\ub9ac\ubcf4\ub2e4 10\ubc30 \ud06c\uace0 \uc608\uc0b0\ub3c4 20\ubc30\ub098 \ub9ce\uc740 \uae30\uc5c5\uc5d0 \ub9de\ucdb0 \uc124\uacc4\ub41c \uac83 \uac19\uc558\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774 \ud6a8\uacfc\uc801\uc778\uc9c0 \ud30c\uc545\ud574\uc57c \ud588\uc9c0\ub9cc, \uae30\uc5c5 \uc218\uc900\uc758 \ud22c\uc790\ub97c \uc815\ub2f9\ud654\ud560 \uc218 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.&quot; \uc774\ub294 \ud754\ud55c \ub51c\ub808\ub9c8\uc785\ub2c8\ub2e4. \uc911\uc18c\uae30\uc5c5\uccad(SBA)\uc758 \ucd5c\uadfc \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc911\uc18c\uae30\uc5c5\uc758 76%\ub294 \ub9c8\ucf00\ud305 \uce21\uc815\uc758 \uc911\uc694\uc131\uc744 \uc778\uc2dd\ud558\uace0 \uc788\uc9c0\ub9cc, &quot;\uc5b4\ub5bb\uac8c \uc800\ud76c\ub97c \uc54c\uac8c \ub418\uc168\ub098\uc694?&quot;\ub77c\ub294 \uae30\ubcf8\uc801\uc778 \uc9c8\ubb38 \uc678\uc5d0\ub294 \uacf5\uc2dd\uc801\uc778 \uae30\uc5ec\ub3c4\ub97c \uad6c\ucd95\ud55c \uae30\uc5c5\uc740 17%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc5d0\ub294 \uae30\uc5c5 \uaddc\ubaa8\uc758 \uc790\uc6d0\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uc778\uc2dd \ub54c\ubb38\uc5d0 \ub9ce\uc740 \uc911\uc18c\uae30\uc5c5\uc740 \uc2dc\ub3c4\uc870\ucc28 \ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub2e4\ud589\uc778 \uc810\uc740 \uc774\ub7ec\ud55c \uc778\uc2dd\uc774 \ud2c0\ub838\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. &quot;\uc2e4\uc81c\ub85c \uc720\uc6a9\ud55c \uae30\uc5ec \ubd84\uc11d\uc5d0\ub294 \ub9c9\ub300\ud55c \ud22c\uc790\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc911\uc18c\uae30\uc5c5 \uad6c\ud604 \uc804\ubb38 \ub9c8\ucf00\ud305 \ubd84\uc11d \ucee8\uc124\ud134\ud2b8\uc778 \ub9c8\uc774\ud074 \uccb8\uc740 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uc804\ub7b5\uc801 \uc9d1\uc911\uacfc \uc801\uc808\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc18c\uaddc\ubaa8 \uae30\uc5c5\ub3c4 \ub9c8\ucf00\ud305 \uc758\uc0ac \uacb0\uc815\uc744 \ud68d\uae30\uc801\uc73c\ub85c \uac1c\uc120\ud558\ub294 \uae30\uc5ec \ubd84\uc11d \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&quot; \ud575\uc2ec\uc740 \uae30\uc5ec \ubd84\uc11d\uc774 \ub2e4\uc591\ud55c \uc2a4\ud399\ud2b8\ub7fc\uc5d0 \uc874\uc7ac\ud55c\ub2e4\ub294 \uac83\uc744 \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud3ec\ucd98 500\ub300 \uae30\uc5c5\uc740 \uc218\ubc31\ub9cc \uac1c\uc758 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ubd84\uc11d\ud558\ub294 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc9c0\uc5ed \uae30\uc5c5\uc740 \uc790\uc0ac\uc758 \uc694\uad6c\uc640 \ub9ac\uc18c\uc2a4\uc5d0 \ub9de\uac8c \uc801\uc808\ud788 \uc870\uc815\ub41c \ud6e8\uc52c \uac04\ub2e8\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ud601\uc2e0\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\ub294 \uc81c\ud55c\ub41c \uc608\uc0b0\uc73c\ub85c \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uae30\uc5ec \ubd84\uc11d\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \ub85c\ub4dc\ub9f5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. 1\uc778 \uae30\uc5c5\uac00, \uc131\uc7a5\ud558\ub294 \uc2a4\ud0c0\ud2b8\uc5c5, \ub610\ub294 \uae30\uc874 \uc911\uacac \uae30\uc5c5 \ub4f1 \ubaa8\ub4e0 \uae30\uc5c5\uc5d0\uc11c \uae30\uc5c5 \uc218\uc900\uc758 \ud22c\uc790\ub098 \uae30\uc220\uc801 \ubcf5\uc7a1\uc131 \uc5c6\uc774 \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc9c4\uc815\ud55c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc804\ub7b5\uc744 \ubc1c\uacac\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc804\ubb38\uc801\uc778 \uc9c0\uc6d0\uc744 \uc6d0\ud558\ub294 \uc911\uc18c\uae30\uc5c5\uc758 \uacbd\uc6b0, \ub2e4\uc74c\uacfc \uac19\uc740 \uc194\ub8e8\uc158\uc774 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\uc81c\ud55c\ub41c \ub9ac\uc18c\uc2a4\ub97c \uac00\uc9c4 \uc870\uc9c1\uc744 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \uc18d\uc131 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc5ec \ud6a8\uacfc\uc801\uc778 \uce21\uc815\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud55c \uc800\ub834\ud55c \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h2 id=\"understanding-attribution-for-smbs\" tabindex=\"-1\" data-source-line=\"25-25\"><span class=\"ez-toc-section\" id=\"Understanding_Attribution_for_SMBs\"><\/span>SMB\ub97c \uc704\ud55c \uc18d\uc131 \uc774\ud574<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uad6c\ud604 \uc804\ub7b5\uc744 \uc0b4\ud3b4\ubcf4\uae30 \uc804\uc5d0, \uc18c\uaddc\ubaa8 \uc870\uc9c1\uc5d0\uc11c \uc18d\uc131\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc5b4\ub5bb\uac8c \ub2e4\ub974\uac8c \ud574\uc57c \ud558\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"right-sizing-attribution-for-your-business\" tabindex=\"-1\" data-source-line=\"29-29\"><span class=\"ez-toc-section\" id=\"Right-Sizing_Attribution_for_Your_Business\"><\/span>\ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \ud06c\uae30 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubaa9\ud45c\ub294 \ub354 \uc791\uc740 \uaddc\ubaa8\ub85c \uae30\uc5c5 \uc18d\uc131\uc744 \ubcf5\uc81c\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uae30\uc5c5\uc758 \uaddc\ubaa8, \ubcf5\uc7a1\uc131, \ub9ac\uc18c\uc2a4\uc5d0 \uc801\ud569\ud55c \uc18d\uc131\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h4 id=\"key-differences-in-smb-attribution\" tabindex=\"-1\" data-source-line=\"33-33\"><span class=\"ez-toc-section\" id=\"Key_Differences_in_SMB_Attribution\"><\/span>SMB \uc18d\uc131\uc758 \uc8fc\uc694 \ucc28\uc774\uc810<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"35-41\">\n<thead data-source-line=\"35-35\">\n<tr data-source-line=\"35-35\">\n<th>\uae30\uc5c5 \uc811\uadfc \ubc29\uc2dd<\/th>\n<th>SMB \uc811\uadfc \ubc29\uc2dd<\/th>\n<th>\uc65c \ub2e4\ub978\uac00<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"37-41\">\n<tr data-source-line=\"37-37\">\n<td>\uc218\uc2ed \uac1c\uc758 \ucc44\ub110\uc5d0 \uac78\uccd0 \ubaa8\ub4e0 \uace0\uac1d \uc811\uc810 \ucd94\uc801<\/td>\n<td>\uac00\uc7a5 \uc911\uc694\ud55c 3~5\uac1c \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0 \uc9d1\uc911<\/td>\n<td>\uc81c\ud55c\ub41c \ub9ac\uc18c\uc2a4\ub97c \uac00\uc7a5 \uc911\uc694\ud55c \uacf3\uc5d0 \uc9d1\uc911\uc2dc\ud0b5\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr data-source-line=\"38-38\">\n<td>\ubcf5\uc7a1\ud55c \uba40\ud2f0\ud130\uce58 \uc18d\uc131 \uc54c\uace0\ub9ac\uc998<\/td>\n<td>\uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \ub85c\uc9c1\uc744 \uac16\ucd98 \ub354 \uac04\ub2e8\ud55c \uc18d\uc131 \ubaa8\ub378<\/td>\n<td>\uad6c\ud604 \ubc0f \ud574\uc11d\uc5d0 \ud544\uc694\ud55c \uae30\uc220\uc801 \uc804\ubb38\uc131\uc774 \ub0ae\uc74c<\/td>\n<\/tr>\n<tr data-source-line=\"39-39\">\n<td>\uc804\ub2f4 \uadc0\uc18d \ud300 \ubc0f \uc804\ubb38\uac00<\/td>\n<td>\uae30\uc874 \ub9c8\ucf00\ud305 \uc5ed\ud560\uc5d0 \ud1b5\ud569\ub41c \uadc0\uc18d \ucc45\uc784<\/td>\n<td>SMB \uc778\ub825 \uc81c\uc57d \ub0b4\uc5d0\uc11c \uc791\uc5c5<\/td>\n<\/tr>\n<tr data-source-line=\"40-40\">\n<td>6\uc790\ub9ac \uaddc\ubaa8\uc758 \uadc0\uc18d \uae30\uc220 \ud22c\uc790<\/td>\n<td>\ubb34\ub8cc \ubc0f \uc800\ub834\ud55c \ub3c4\uad6c\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \uacb0\ud569<\/td>\n<td>SMB \uc608\uc0b0 \ud604\uc2e4\uc5d0 \uc801\ud569<\/td>\n<\/tr>\n<tr data-source-line=\"41-41\">\n<td>\uc790\ub3d9 \ucd5c\uc801\ud654\ub97c \ud1b5\ud55c \uc2e4\uc2dc\uac04 \uc18d\uc131 \ub300\uc2dc\ubcf4\ub4dc<\/td>\n<td>\uc218\ub3d9 \ucd5c\uc801\ud654\ub97c \ud1b5\ud55c \uc815\uae30\uc801(\uc8fc\uac04\/\uc6d4\uac04) \ubcf4\uace0<\/td>\n<td>\ud1b5\ucc30\ub825 \uc694\uad6c \uc0ac\ud56d\uacfc \uad6c\ud604 \ubcf5\uc7a1\uc131\uc758 \uade0\ud615\uc744 \ub9de\ucda5\ub2c8\ub2e4.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"the-smb-attribution-maturity-model\" tabindex=\"-1\" data-source-line=\"43-43\"><span class=\"ez-toc-section\" id=\"The_SMB_Attribution_Maturity_Model\"><\/span>SMB \uadc0\uc18d \uc131\uc219\ub3c4 \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d\uc744 \uc804\ubd80 \ub610\ub294 \uc544\ubb34\uac83\ub3c4 \uc5c6\ub294 \uad6c\ud604\uc774 \uc544\ub2cc \uc5ec\ub7ec \ub2e8\uacc4\ub85c \uad6c\uc131\ub41c \uc5ec\uc815\uc73c\ub85c \uc0dd\uac01\ud574 \ubcf4\uc138\uc694.\n<h4 id=\"level-1%3A-basic-channel-tracking\" tabindex=\"-1\" data-source-line=\"47-47\"><span class=\"ez-toc-section\" id=\"Level_1_Basic_Channel_Tracking\"><\/span>\ub808\ubca8 1: \uae30\ubcf8 \ucc44\ub110 \ucd94\uc801<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"48-52\">\n<li data-source-line=\"48-48\">\uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc744 \uc720\ub3c4\ud558\ub294 \ucc44\ub110\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd94\uc801<\/li>\n<li data-source-line=\"49-49\">\uae30\ubcf8 \uc804\ud658 \ucd94\uc801 \uad6c\ud604<\/li>\n<li data-source-line=\"50-50\">\ucea0\ud398\uc778 \uc2dd\ubcc4\uc744 \uc704\ud55c UTM \ub9e4\uac1c\ubcc0\uc218 \uc0ac\uc6a9<\/li>\n<li data-source-line=\"51-52\">&quot;\uc5b4\ub5bb\uac8c \uc6b0\ub9ac\uc5d0 \ub300\ud574 \uc54c\uac8c \ub418\uc168\ub098\uc694?&quot; \ub370\uc774\ud130\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uc218\uc9d1<\/li>\n<\/ul>\n<h4 id=\"level-2%3A-conversion-path-analysis\" tabindex=\"-1\" data-source-line=\"53-53\"><span class=\"ez-toc-section\" id=\"Level_2_Conversion_Path_Analysis\"><\/span>\ub808\ubca8 2: \uc804\ud658 \uacbd\ub85c \ubd84\uc11d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"54-58\">\n<li data-source-line=\"54-54\">\uc5b4\ub5a4 \ucc44\ub110\uc774 \uace0\uac1d \uad00\uacc4\ub97c \uc2dc\uc791\ud558\ub294\uc9c0 \uc774\ud574<\/li>\n<li data-source-line=\"55-55\">\ucd5c\uc885 \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294 \ucc44\ub110 \ucd94\uc801<\/li>\n<li data-source-line=\"56-56\">\ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uce5c \uac04\ub2e8\ud55c \uace0\uac1d \uc5ec\uc815 \ubd84\uc11d<\/li>\n<li data-source-line=\"57-58\">\uae30\ubcf8\uc801\uc778 \uccab \ubc88\uc9f8\/\ub9c8\uc9c0\ub9c9 \ud130\uce58 \uc18d\uc131 \uad6c\ud604<\/li>\n<\/ul>\n<h4 id=\"level-3%3A-multi-touch-attribution\" tabindex=\"-1\" data-source-line=\"59-59\"><span class=\"ez-toc-section\" id=\"Level_3_Multi-Touch_Attribution\"><\/span>\ub808\ubca8 3: \uba40\ud2f0\ud130\uce58 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"60-64\">\n<li data-source-line=\"60-60\">\ub2e4\uc591\ud55c \uc601\ud5a5\ub825 \uc788\ub294 \ud130\uce58\ud3ec\uc778\ud2b8 \uc778\uc2dd<\/li>\n<li data-source-line=\"61-61\">\uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc801\uc808\ud55c \ud06c\ub808\ub527 \ud560\ub2f9<\/li>\n<li data-source-line=\"62-62\">\uc628\ub77c\uc778 \ud65c\ub3d9\uc744 \uc624\ud504\ub77c\uc778 \uc804\ud658\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"63-64\">\ub354\uc6b1 \uc815\uad50\ud55c \uc18d\uc131 \ubaa8\ub378\ub9c1 \uad6c\ud604<\/li>\n<\/ul>\n<h4 id=\"level-4%3A-advanced-attribution\" tabindex=\"-1\" data-source-line=\"65-65\"><span class=\"ez-toc-section\" id=\"Level_4_Advanced_Attribution\"><\/span>\ub808\ubca8 4: \uace0\uae09 \uadc0\uc18d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"66-70\">\n<li data-source-line=\"66-66\">\uc54c\uace0\ub9ac\uc998 \uadc0\uc18d \ubaa8\ub378<\/li>\n<li data-source-line=\"67-67\">\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \ud1b5\ud569<\/li>\n<li data-source-line=\"68-68\">\ud68d\ub4dd \uc18c\uc2a4\uc640\uc758 \ud3c9\uc0dd \uac00\uce58 \uc5f0\uacb0<\/li>\n<li data-source-line=\"69-70\">\uc608\uce21\uc801 \uadc0\uc18d \ubc0f \uc2dc\ub098\ub9ac\uc624 \uacc4\ud68d<\/li>\n<\/ul>\n\ub300\ubd80\ubd84\uc758 \uc911\uc18c\uae30\uc5c5\uc740 \ucc98\uc74c\uc5d0\ub294 \ub808\ubca8 1~2\uc758 \ud0c4\ud0c4\ud55c \uad6c\ud604\uc744 \ubaa9\ud45c\ub85c \ud558\uace0, \uc0ac\uc5c5 \uc131\uc7a5\uc5d0 \ub530\ub77c \ub808\ubca8 3\uc73c\ub85c\uc758 \ub85c\ub4dc\ub9f5\uc744 \uc218\ub9bd\ud574\uc57c \ud569\ub2c8\ub2e4. \ub808\ubca8 4\ub294 \ub9c8\ucf00\ud305 \uce21\uc815\uc774 \uae30\uc5c5\uc758 \uc804\ub7b5\uc801 \ucc28\ubcc4\ud654 \uc694\uc18c\uac00 \uc544\ub2cc \uc774\uc0c1, \ub300\ubd80\ubd84\uc758 \uc911\uc18c\uae30\uc5c5 \uc5ed\ub7c9\uc744 \ub118\uc5b4\uc11c\ub294 \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"the-benefits-of-right-sized-attribution\" tabindex=\"-1\" data-source-line=\"73-73\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Right-Sized_Attribution\"><\/span>\uc801\uc808\ud55c \ud06c\uae30\uc758 \uc18d\uc131\uc758 \uc774\uc810<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub2e8\uc21c\ud654\ub41c \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc870\ucc28\ub3c4 \uc911\uc18c\uae30\uc5c5\uc5d0 \uc0c1\ub2f9\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"77-82\">\n<li data-source-line=\"77-77\"><strong>\uc131\uacfc\uac00 \ud655\uc2e4\ud788 \uc800\uc870\ud55c \ucc44\ub110 \uc81c\uac70<\/strong>: \uacb0\uacfc\uac00 \uc88b\uc9c0 \uc54a\uc740 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc2e0\uc18d\ud558\uac8c \uc2dd\ubcc4\ud558\uace0 \uc904\uc785\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"78-78\"><strong>\ucc44\ub110 \uc804\ubc18\uc758 \uc608\uc0b0 \ucd5c\uc801\ud654<\/strong>: \uc81c\ud55c\ub41c \ub9ac\uc18c\uc2a4\ub97c \uc131\uacfc\uac00 \uac00\uc7a5 \uc88b\uc740 \ucc44\ub110\uc5d0 \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"79-79\"><strong>\uac1c\uc120\ub41c \ucea0\ud398\uc778 \ud0c0\uac9f\ud305<\/strong>: \uadc0\ud558\uc758 \ub9c8\ucf00\ud305\uc5d0 \uac00\uc7a5 \uc798 \ubc18\uc751\ud558\ub294 \ub300\uc0c1 \uace0\uac1d\uc744 \ud30c\uc545\ud558\uc138\uc694<\/li>\n<li data-source-line=\"80-80\"><strong>\ub9c8\ucf00\ud305 \ud22c\uc790 \uc218\uc775\ub960 \ud5a5\uc0c1<\/strong>: \ub3d9\uc77c\ud55c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc73c\ub85c \ub354 \ub9ce\uc740 \uacb0\uacfc\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"81-82\"><strong>\ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815<\/strong>: \uc9c1\uac10\uc744 \uc2e4\uc81c \uc131\uacfc \ub370\uc774\ud130\ub85c \ub300\uccb4<\/li>\n<\/ol>\n\uc5d0\uc11c \uba85\uc2dc\ub41c \ubc14\uc640 \uac19\uc774\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%a0%81%ec%a0%88%ed%95%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%8b%9c%ec%8a%a4%ed%85%9c-%ea%b5%ac%ed%98%84%ec%9d%84-%ec%9c%84%ed%95%9c-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc801\uc808\ud55c \ub9c8\ucf00\ud305 \uc18d\uc131 \uc2dc\uc2a4\ud15c \uad6c\ud604\uc758 ROI<\/a>\uc2ec\uc9c0\uc5b4 \uae30\ubcf8\uc801\uc778 \uc18d\uc131 \uac1c\uc120\ub9cc\uc73c\ub85c\ub3c4 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\uc5d0 \uc0c1\ub2f9\ud55c \uc218\uc775\uc744 \uac00\uc838\ub2e4\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h2 id=\"budget-friendly-attribution-technology-stack\" tabindex=\"-1\" data-source-line=\"85-85\"><span class=\"ez-toc-section\" id=\"Budget-Friendly_Attribution_Technology_Stack\"><\/span>\uc608\uc0b0 \uce5c\ud654\uc801\uc778 \uc18d\uc131 \uae30\uc220 \uc2a4\ud0dd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud6a8\uacfc\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uac12\ube44\uc2fc \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc81c\ud55c\ub41c \uc608\uc0b0\uc73c\ub85c \ud6a8\uacfc\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2a4\ud0dd\uc744 \uad6c\uc131\ud558\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<h3 id=\"foundation-layer%3A-analytics-and-tracking\" tabindex=\"-1\" data-source-line=\"89-89\"><span class=\"ez-toc-section\" id=\"Foundation_Layer_Analytics_and_Tracking\"><\/span>\uae30\ucd08 \uacc4\uce35: \ubd84\uc11d \ubc0f \ucd94\uc801<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\ubcf8\uc801\uc778 \uc18d\uc131 \uae30\ub2a5\uc744 \uad6c\ucd95\ud558\ub824\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \uae30\ubcf8 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc138\uc694.\n<h4 id=\"google-analytics-(free)\" tabindex=\"-1\" data-source-line=\"93-93\"><span class=\"ez-toc-section\" id=\"Google_Analytics_Free\"><\/span>Google \uc560\ub110\ub9ac\ud2f1\uc2a4(\ubb34\ub8cc)<span class=\"ez-toc-section-end\"><\/span><\/h4>\nGoogle Analytics\ub294 \ube44\uc6a9 \uc5c6\uc774 \ud544\uc218\uc801\uc778 \ucd94\uc801 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc5ec SMB \uadc0\uc18d\uc758 \ucd08\uc11d\uc73c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"95-100\">\n<li data-source-line=\"95-95\">\ud2b8\ub798\ud53d \uc18c\uc2a4 \ubc0f \ub9e4\uccb4 \ucd94\uc801<\/li>\n<li data-source-line=\"96-96\">\ucea0\ud398\uc778 \ubc0f UTM \ub9e4\uac1c\ubcc0\uc218 \uc9c0\uc6d0<\/li>\n<li data-source-line=\"97-97\">\ubaa9\ud45c \uc804\ud658 \ucd94\uc801<\/li>\n<li data-source-line=\"98-98\">\uae30\ubcf8 \uadc0\uc18d \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"99-100\">\ub2e4\uc911 \ucc44\ub110 \ud37c\ub110 \ubcf4\uace0\uc11c<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \ud301<\/strong>: \uccab\ub0a0\ubd80\ud130 \uc801\uc808\ud55c UTM \ub9e4\uac1c\ubcc0\uc218 \ucd94\uc801\uc744 \uc124\uc815\ud569\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\ub9cc\uc73c\ub85c \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uadc0\uc18d \uc815\ud655\ub3c4\uac00 \ud06c\uac8c \ud5a5\uc0c1\ub429\ub2c8\ub2e4.\n<h4 id=\"facebook-pixel-(free)\" tabindex=\"-1\" data-source-line=\"103-103\"><span class=\"ez-toc-section\" id=\"Facebook_Pixel_Free\"><\/span>\ud398\uc774\uc2a4\ubd81 \ud53d\uc140(\ubb34\ub8cc)<span class=\"ez-toc-section-end\"><\/span><\/h4>\nFacebook\/Instagram \uad11\uace0\uac00 \ub9ce\uc740 \uae30\uc5c5\uc758 \uacbd\uc6b0:\n<ul data-source-line=\"105-108\">\n<li data-source-line=\"105-105\">\uad11\uace0 \ucea0\ud398\uc778\uc744 \uc704\ud55c \uc804\ud658 \ucd94\uc801<\/li>\n<li data-source-line=\"106-106\">\ub9ac\ud0c0\uac9f\ud305\uc744 \uc704\ud55c \uace0\uac1d \uad6c\ucd95<\/li>\n<li data-source-line=\"107-108\">\uc18c\uc15c \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uae30\ubcf8 \uc18d\uc131<\/li>\n<\/ul>\n<h4 id=\"google-tag-manager-(free)\" tabindex=\"-1\" data-source-line=\"109-109\"><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_Free\"><\/span>Google \ud0dc\uadf8 \uad00\ub9ac\uc790(\ubb34\ub8cc)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ucd94\uc801 \ucf54\ub4dc \uad6c\ud604\uc744 \uac04\uc18c\ud654\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"111-115\">\n<li data-source-line=\"111-111\">\ucd94\uc801 \uc2a4\ud06c\ub9bd\ud2b8\uc758 \uc911\uc559 \uad00\ub9ac<\/li>\n<li data-source-line=\"112-112\">\uac1c\ubc1c\uc790 \ub9ac\uc18c\uc2a4 \uc5c6\uc774 \uc774\ubca4\ud2b8 \ucd94\uc801<\/li>\n<li data-source-line=\"113-113\">\ud2b8\ub9ac\uac70 \uae30\ubc18 \ud0dc\uadf8 \ubc30\ud3ec<\/li>\n<li data-source-line=\"114-115\">\ubcc0\uacbd \uc0ac\ud56d \ucd94\uc801\uc744 \uc704\ud55c \ubc84\uc804 \uc81c\uc5b4<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \ud301<\/strong>: Google \ud0dc\uadf8 \uad00\ub9ac\uc790\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubaa8\ub4e0 \ucd94\uc801 \ud53d\uc140\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \ud5a5\ud6c4 \ubcc0\uacbd\uc774 \ud6e8\uc52c \uc26c\uc6cc\uc9c0\uace0 \uac1c\ubc1c\uc790 \uc758\uc874\ub3c4\uac00 \uc904\uc5b4\ub4ed\ub2c8\ub2e4.\n<h3 id=\"intermediate-layer%3A-enhanced-attribution\" tabindex=\"-1\" data-source-line=\"118-118\"><span class=\"ez-toc-section\" id=\"Intermediate_Layer_Enhanced_Attribution\"><\/span>\uc911\uac04 \uacc4\uce35: \ud5a5\uc0c1\ub41c \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\ubcf8\uc801\uc778 \ucd94\uc801\uc774 \ud655\ub9bd\ub418\uba74 \uc774\ub7ec\ud55c \uc800\ub834\ud55c \ub3c4\uad6c\ub294 \uadc0\uc18d \uae30\ub2a5\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.\n<h4 id=\"campaign-url-builders-(free)\" tabindex=\"-1\" data-source-line=\"122-122\"><span class=\"ez-toc-section\" id=\"Campaign_URL_Builders_Free\"><\/span>\ucea0\ud398\uc778 URL \ube4c\ub354(\ubb34\ub8cc)<span class=\"ez-toc-section-end\"><\/span><\/h4>\nGoogle\uc758 \ucea0\ud398\uc778 URL \ube4c\ub354\ub098 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8 \ud15c\ud50c\ub9bf\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \uc77c\uad00\ub41c \ucd94\uc801\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"124-128\">\n<li data-source-line=\"124-124\">\ud45c\uc900\ud654\ub41c UTM \ub9e4\uac1c\ubcc0\uc218 \uad6c\ud604<\/li>\n<li data-source-line=\"125-125\">\uc77c\uad00\ub41c \ucea0\ud398\uc778 \uba85\uba85 \uaddc\uce59<\/li>\n<li data-source-line=\"126-126\">\ucd94\uc801 \ub9c1\ud06c \uc624\ub958 \uac10\uc18c<\/li>\n<li data-source-line=\"127-128\">\uc911\uc559 \uc9d1\uc911\uc2dd \ucd94\uc801 \ub9c1\ud06c \uc800\uc7a5\uc18c<\/li>\n<\/ul>\n<h4 id=\"callrail-or-calltracker-(%2425-150%2Fmonth)\" tabindex=\"-1\" data-source-line=\"129-129\"><span class=\"ez-toc-section\" id=\"CallRail_or_CallTracker_25-150month\"><\/span>CallRail \ub610\ub294 CallTracker($25-150\/\uc6d4)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc804\ud654 \ud1b5\ud654\uac00 \uc911\uc694\ud55c \uc804\ud658 \uc9c0\uc810\uc778 \uae30\uc5c5\uc758 \uacbd\uc6b0:\n<ul data-source-line=\"131-135\">\n<li data-source-line=\"131-131\">\uc218\uc2e0 \ud1b5\ud654\uc5d0 \ub300\ud55c \uc18c\uc2a4 \uadc0\uc18d<\/li>\n<li data-source-line=\"132-132\">\uc6f9 \ubc29\ubb38\uc790\ub97c \uc704\ud55c \ub3d9\uc801 \uc22b\uc790 \uc0bd\uc785<\/li>\n<li data-source-line=\"133-133\">\uc804\ud658 \uac80\uc99d\uc744 \uc704\ud55c \ud1b5\ud654 \ub179\uc74c<\/li>\n<li data-source-line=\"134-135\">Google \uc560\ub110\ub9ac\ud2f1\uc2a4\uc640\uc758 \ud1b5\ud569<\/li>\n<\/ul>\n<h4 id=\"simple-crm-with-source-tracking-(%2410-50%2Fuser%2Fmonth)\" tabindex=\"-1\" data-source-line=\"136-136\"><span class=\"ez-toc-section\" id=\"Simple_CRM_with_Source_Tracking_10-50usermonth\"><\/span>\uc18c\uc2a4 \ucd94\uc801 \uae30\ub2a5\uc774 \uc788\ub294 \uac04\ub2e8\ud55c CRM($10-50\/\uc0ac\uc6a9\uc790\/\uc6d4)<span class=\"ez-toc-section-end\"><\/span><\/h4>\nHubSpot(\ubb34\ub8cc \ud50c\ub79c \uc81c\uacf5), Zoho CRM \ub610\ub294 Pipedrive\uc640 \uac19\uc740 \uc635\uc158:\n<ul data-source-line=\"138-142\">\n<li data-source-line=\"138-138\">\uace0\uac1d \uc18c\uc2a4 \ubc0f \ucea0\ud398\uc778 \ucd94\uc801<\/li>\n<li data-source-line=\"139-139\">\uac70\ub798\/\uc218\uc775 \ucd9c\ucc98 \uadc0\uc18d<\/li>\n<li data-source-line=\"140-140\">\ub9c8\ucf00\ud305 ROI\uc5d0 \ub300\ud55c \ud3d0\uc1c4 \ub8e8\ud504 \ubcf4\uace0<\/li>\n<li data-source-line=\"141-142\">\uace0\uac1d \uc5ec\uc815 \ucd94\uc801<\/li>\n<\/ul>\n<h3 id=\"advanced-layer%3A-specialized-solutions\" tabindex=\"-1\" data-source-line=\"143-143\"><span class=\"ez-toc-section\" id=\"Advanced_Layer_Specialized_Solutions\"><\/span>\uace0\uae09 \uacc4\uce35: \uc804\ubb38 \uc194\ub8e8\uc158<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d\uc744 \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0ac \uc900\ube44\uac00 \ub41c \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud574:\n<h4 id=\"simplified-attribution-platforms-(%24100-500%2Fmonth)\" tabindex=\"-1\" data-source-line=\"147-147\"><span class=\"ez-toc-section\" id=\"Simplified_Attribution_Platforms_100-500month\"><\/span>\uac04\uc18c\ud654\ub41c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud50c\ub7ab\ud3fc($100-500\/\uc6d4)<span class=\"ez-toc-section-end\"><\/span><\/h4>\nAttrisight, Ruler Analytics, Dreamdata\uc640 \uac19\uc740 \uacf5\uae09\uc5c5\uccb4\ub294 SMB \uce5c\ud654\uc801\uc778 \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"149-153\">\n<li data-source-line=\"149-149\">\ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"150-150\">\uace0\uac1d \uc5ec\uc815 \uc2dc\uac01\ud654<\/li>\n<li data-source-line=\"151-151\">\ub9c8\ucf00\ud305 \uc18c\uc2a4\uc5d0 \ub530\ub978 \uc218\uc775 \uadc0\uc18d<\/li>\n<li data-source-line=\"152-153\">\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc5f0\uacb0<\/li>\n<\/ul>\n<h4 id=\"data-visualization-tools-(free---%2470%2Fuser%2Fmonth)\" tabindex=\"-1\" data-source-line=\"154-154\"><span class=\"ez-toc-section\" id=\"Data_Visualization_Tools_Free_%E2%80%93_70usermonth\"><\/span>\ub370\uc774\ud130 \uc2dc\uac01\ud654 \ub3c4\uad6c(\ubb34\ub8cc - \uc0ac\uc6a9\uc790\ub2f9 \uc6d4 $70)<span class=\"ez-toc-section-end\"><\/span><\/h4>\nGoogle Data Studio(\ubb34\ub8cc), Tableau Public(\ubb34\ub8cc) \ub610\ub294 PowerBI\uc640 \uac19\uc740 \uc635\uc158:\n<ul data-source-line=\"156-160\">\n<li data-source-line=\"156-156\">\uc0ac\uc6a9\uc790 \uc815\uc758 \uc18d\uc131 \ubcf4\uace0<\/li>\n<li data-source-line=\"157-157\">\ub2e4\uc911 \uc18c\uc2a4 \ub370\uc774\ud130 \ud1b5\ud569<\/li>\n<li data-source-line=\"158-158\">\uc774\ud574\uad00\uacc4\uc790\ub97c \uc704\ud55c \ub300\ud654\ud615 \ub300\uc2dc\ubcf4\ub4dc<\/li>\n<li data-source-line=\"159-160\">\uc790\ub3d9 \ubcf4\uace0\uc11c \ubc30\ud3ec<\/li>\n<\/ul>\n<h4 id=\"affordable-customer-data-platforms-(%24100-500%2Fmonth)\" tabindex=\"-1\" data-source-line=\"161-161\"><span class=\"ez-toc-section\" id=\"Affordable_Customer_Data_Platforms_100-500month\"><\/span>\uc800\ub834\ud55c \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc($100-500\/\uc6d4)<span class=\"ez-toc-section-end\"><\/span><\/h4>\nHull.io, Segment(\uc2a4\ud0c0\ud130 \ud50c\ub79c), Bloomreach\uc640 \uac19\uc740 \uc194\ub8e8\uc158:\n<ul data-source-line=\"163-167\">\n<li data-source-line=\"163-163\">\ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uce5c \ud1b5\ud569\ub41c \uace0\uac1d \ud504\ub85c\ud544<\/li>\n<li data-source-line=\"164-164\">ID \ud655\uc778 \uae30\ub2a5<\/li>\n<li data-source-line=\"165-165\">\ud5a5\uc0c1\ub41c \uc5ec\uc815 \ucd94\uc801<\/li>\n<li data-source-line=\"166-167\">\ub9c8\ucf00\ud305 \ub3c4\uad6c \uc804\ubc18\uc758 \ub370\uc774\ud130 \ud1b5\ud569<\/li>\n<\/ul>\n<h3 id=\"technology-implementation-timeline\" tabindex=\"-1\" data-source-line=\"168-168\"><span class=\"ez-toc-section\" id=\"Technology_Implementation_Timeline\"><\/span>\uae30\uc220 \uad6c\ud604 \ud0c0\uc784\ub77c\uc778<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub300\ubd80\ubd84\uc758 \uc911\uc18c\uae30\uc5c5\uc758 \uacbd\uc6b0 \ub2e8\uacc4\uc801 \uae30\uc220 \uad6c\ud604\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.\n<table data-source-line=\"172-177\">\n<thead data-source-line=\"172-172\">\n<tr data-source-line=\"172-172\">\n<th>\ub2e8\uacc4<\/th>\n<th>\ud0c0\uc784\ub77c\uc778<\/th>\n<th>\uc9d1\uc911\ud558\ub2e4<\/th>\n<th>\ud575\uc2ec \uae30\uc220<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"174-177\">\n<tr data-source-line=\"174-174\">\n<td>\uae30\ubc18<\/td>\n<td>1-2\uac1c\uc6d4<\/td>\n<td>\uae30\ubcf8 \ucd94\uc801 \uc778\ud504\ub77c \uad6c\ucd95<\/td>\n<td>Google Analytics, Google Tag Manager, UTM \uad6c\ud604<\/td>\n<\/tr>\n<tr data-source-line=\"175-175\">\n<td>\uc804\ud658 \ucd94\uc801<\/td>\n<td>2-3\uac1c\uc6d4<\/td>\n<td>\ub9c8\ucf00\ud305\uc744 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc5d0 \uc5f0\uacb0<\/td>\n<td>\ubaa9\ud45c \uc124\uc815, \ud1b5\ud654 \ucd94\uc801, \uc591\uc2dd \ucd94\uc801<\/td>\n<\/tr>\n<tr data-source-line=\"176-176\">\n<td>\ud5a5\uc0c1\ub41c \ubd84\uc11d<\/td>\n<td>4-6\uac1c\uc6d4<\/td>\n<td>\ub354\uc6b1 \uc2ec\uce35\uc801\uc778 \uadc0\uc18d \ud1b5\ucc30\ub825 \uac1c\ubc1c<\/td>\n<td>CRM \ud1b5\ud569, \uae30\ubcf8 \ub2e4\uc911 \ucc44\ub110 \ubd84\uc11d<\/td>\n<\/tr>\n<tr data-source-line=\"177-177\">\n<td>\ucd5c\uc801\ud654<\/td>\n<td>\uc804\uc9c4<\/td>\n<td>\uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc758 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/td>\n<td>\ucd94\uc801\uc758 \uc815\uae30\uc801 \uac80\ud1a0 \ubc0f \uac15\ud654<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"diy-attribution-implementation-for-smbs\" tabindex=\"-1\" data-source-line=\"179-179\"><span class=\"ez-toc-section\" id=\"DIY_Attribution_Implementation_for_SMBs\"><\/span>SMB\ub97c \uc704\ud55c DIY \uc18d\uc131 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc790\uc6d0\uc774 \ubd80\uc871\ud55c \ub300\ubd80\ubd84\uc758 \uc911\uc18c\uae30\uc5c5\uc740 \uc804\ubb38\uac00\ub97c \uace0\uc6a9\ud558\ub294 \ub300\uc2e0 \uc9c1\uc811 \uadc0\uc18d\uc744 \uad6c\ud604\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc2e4\uc6a9\uc801\uc774\uace0 \ub2e8\uacc4\ubcc4 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4.\n<h3 id=\"phase-1%3A-establish-your-attribution-foundation-(weeks-1-4)\" tabindex=\"-1\" data-source-line=\"183-183\"><span class=\"ez-toc-section\" id=\"Phase_1_Establish_Your_Attribution_Foundation_Weeks_1-4\"><\/span>1\ub2e8\uacc4: \uadc0\uc18d \uae30\ubc18 \uad6c\ucd95(1~4\uc8fc\ucc28)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"step-1%3A-define-what-actually-matters\" tabindex=\"-1\" data-source-line=\"185-185\"><span class=\"ez-toc-section\" id=\"Step_1_Define_What_Actually_Matters\"><\/span>1\ub2e8\uacc4: \uc2e4\uc81c\ub85c \uc911\uc694\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc815\uc758\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc5b4\ub5a0\ud55c \uae30\uc220\uc744 \uad6c\ud604\ud558\uae30 \uc804\uc5d0 \ubb34\uc5c7\uc744 \uce21\uc815\ud574\uc57c \ud558\ub294\uc9c0 \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\uc138\uc694.\n<ul data-source-line=\"187-191\">\n<li data-source-line=\"187-187\">\ucd94\uc801\ud560 3~5\uac1c\uc758 \uc8fc\uc694 \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"188-188\">\uce21\uc815\ud560 \uac00\uce58\uac00 \uc788\ub294 \uc8fc\uc694 \uc804\ud658 \uc791\uc5c5 \uc815\uc758<\/li>\n<li data-source-line=\"189-189\">\uc18d\uc131\uc774 \ub2f5\ud574\uc57c \ud558\ub294 \uc8fc\uc694 \uc9c8\ubb38\uc744 \uc124\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"190-191\">\ucc44\ub110\ubcc4 \ud604\uc7ac \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc744 \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\uc870\uce58 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong>:\n<ul data-source-line=\"193-197\">\n<li data-source-line=\"193-193\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ubaa8\ub4e0 \ud65c\uc131 \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \ub098\uc5f4\ud558\uc138\uc694<\/li>\n<li data-source-line=\"194-194\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc911\uc694\ub3c4\/\uc9c0\ucd9c\uc5d0 \ub530\ub77c \ucc44\ub110 \uc21c\uc704 \uc9c0\uc815<\/li>\n<li data-source-line=\"195-195\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc8fc\uc694 \uc804\ud658 \uc720\ud615(\ub9ac\ub4dc, \ud1b5\ud654, \ud310\ub9e4)\uc744 \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"196-197\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uac04\ub2e8\ud55c \uadc0\uc18d \ubaa9\ud45c \ubb38\uc11c \ub9cc\ub4e4\uae30<\/li>\n<\/ul>\n<h4 id=\"step-2%3A-implement-basic-analytics-tracking\" tabindex=\"-1\" data-source-line=\"198-198\"><span class=\"ez-toc-section\" id=\"Step_2_Implement_Basic_Analytics_Tracking\"><\/span>2\ub2e8\uacc4: \uae30\ubcf8 \ubd84\uc11d \ucd94\uc801 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uae30\ubcf8 \ucd94\uc801 \uae30\ub2a5 \uc124\uc815:\n<ul data-source-line=\"200-204\">\n<li data-source-line=\"200-200\">\ubaa8\ub4e0 \uc6f9 \uc18d\uc131\uc5d0 Google Analytics\ub97c \uc62c\ubc14\ub974\uac8c \uc124\uce58\ud558\uc138\uc694<\/li>\n<li data-source-line=\"201-201\">Google \ud0dc\uadf8 \uad00\ub9ac\uc790\ub97c \ucd94\uc801 \uae30\ubc18\uc73c\ub85c \uc124\uc815\ud558\uc138\uc694<\/li>\n<li data-source-line=\"202-202\">\uc18c\uc15c \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0 Facebook Pixel\uc744 \uad6c\ud604\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"203-204\">1\ucc28 \uc804\ud658\uc5d0 \ub300\ud55c \uae30\ubcf8 \ubaa9\ud45c \ucd94\uc801 \uad6c\uc131<\/li>\n<\/ul>\n<strong>\uc870\uce58 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong>:\n<ul data-source-line=\"206-210\">\n<li data-source-line=\"206-206\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0Google \uc560\ub110\ub9ac\ud2f1\uc2a4 4 \uc18d\uc131 \uc124\uce58<\/li>\n<li data-source-line=\"207-207\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0Google \ud0dc\uadf8 \uad00\ub9ac\uc790 \ucee8\ud14c\uc774\ub108 \uc124\uc815<\/li>\n<li data-source-line=\"208-208\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uae30\ubcf8 \ud398\uc774\uc9c0\ubdf0 \ucd94\uc801\uc744 \uc0dd\uc131\ud558\uace0 \ud655\uc778\ud558\uc138\uc694<\/li>\n<li data-source-line=\"209-210\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a03~5\uac1c\uc758 \uc8fc\uc694 \uc804\ud658 \ubaa9\ud45c \uad6c\uc131<\/li>\n<\/ul>\n<h4 id=\"step-3%3A-establish-utm-parameter-framework\" tabindex=\"-1\" data-source-line=\"211-211\"><span class=\"ez-toc-section\" id=\"Step_3_Establish_UTM_Parameter_Framework\"><\/span>3\ub2e8\uacc4: UTM \ub9e4\uac1c\ubcc0\uc218 \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ucea0\ud398\uc778 \ucd94\uc801\uc5d0 \ub300\ud55c \uc77c\uad00\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \ub9cc\ub4dc\uc138\uc694.\n<ul data-source-line=\"213-217\">\n<li data-source-line=\"213-213\">\ud45c\uc900\ud654\ub41c UTM \uba85\uba85 \uaddc\uce59 \uac1c\ubc1c<\/li>\n<li data-source-line=\"214-214\">UTM \uad00\ub9ac\ub97c \uc704\ud55c \uac04\ub2e8\ud55c \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8 \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"215-215\">\ubaa8\ub4e0 \ucea0\ud398\uc778\uc5d0 UTM \ub9e4\uac1c\ubcc0\uc218 \uad6c\ud604<\/li>\n<li data-source-line=\"216-217\">\uc801\uc808\ud55c \ub370\uc774\ud130 \uc218\uc9d1\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 UTM \ucd94\uc801\uc744 \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\uc870\uce58 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong>:\n<ul data-source-line=\"219-223\">\n<li data-source-line=\"219-219\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0UTM \ub9e4\uac1c\ubcc0\uc218 \uc9c0\uce68 \ubb38\uc11c \uc0dd\uc131<\/li>\n<li data-source-line=\"220-220\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0UTM \ucd94\uc801 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8\ub97c \ube4c\ub4dc\ud558\uac70\ub098 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc138\uc694<\/li>\n<li data-source-line=\"221-221\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ubaa8\ub4e0 \uae30\uc874 \ucea0\ud398\uc778 \ub9c1\ud06c\ub97c \uc801\uc808\ud55c UTM\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"222-223\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ubd84\uc11d\uc5d0 UTM \ub370\uc774\ud130\uac00 \uc62c\ubc14\ub974\uac8c \ub098\ud0c0\ub098\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uae30\ucd08 \uad6c\ucd95 \ub2e8\uacc4\ub294 \uc2dc\uac04 \ud22c\uc790 \uc678\uc5d0\ub294 \uc0ac\uc2e4\uc0c1 \ube44\uc6a9\uc774 \ub4e4\uc9c0 \uc54a\uc73c\uba70, \ud5a5\ud6c4 \ubaa8\ub4e0 \uadc0\uc18d \ud65c\ub3d9\uc744 \uc704\ud55c \ud544\uc218\uc801\uc778 \uad6c\uc870\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h3 id=\"phase-2%3A-connect-marketing-to-outcomes-(weeks-5-8)\" tabindex=\"-1\" data-source-line=\"226-226\"><span class=\"ez-toc-section\" id=\"Phase_2_Connect_Marketing_to_Outcomes_Weeks_5-8\"><\/span>2\ub2e8\uacc4: \ub9c8\ucf00\ud305\uc744 \uc131\uacfc\uc5d0 \uc5f0\uacb0\ud558\uae30(5~8\uc8fc\ucc28)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"step-4%3A-implement-lead-source-tracking\" tabindex=\"-1\" data-source-line=\"228-228\"><span class=\"ez-toc-section\" id=\"Step_4_Implement_Lead_Source_Tracking\"><\/span>4\ub2e8\uacc4: \ub9ac\ub4dc \uc18c\uc2a4 \ucd94\uc801 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc628\ub77c\uc778 \ud65c\ub3d9\uc744 \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc5f0\uacb0\ud558\uc138\uc694.\n<ul data-source-line=\"230-234\">\n<li data-source-line=\"230-230\">\ub9ac\ub4dc \uc591\uc2dd\uc5d0 \uc18c\uc2a4 \ucd94\uc801 \ucd94\uac00<\/li>\n<li data-source-line=\"231-231\">\uc804\ud654 \ud1b5\ud654\uac00 \uc911\uc694\ud55c \uacbd\uc6b0 \uae30\ubcf8 \ud1b5\ud654 \ucd94\uc801\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"232-232\">\ud574\ub2f9\ub418\ub294 \uacbd\uc6b0 \uc6cc\ud06c\uc778 \uc18c\uc2a4 \uadc0\uc18d\uc744 \ucd94\uc801\ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"233-234\">CRM \ub610\ub294 \uc601\uc5c5 \uc2dc\uc2a4\ud15c\uc744 \ub9c8\ucf00\ud305 \uc18c\uc2a4\uc5d0 \uc5f0\uacb0<\/li>\n<\/ul>\n<strong>\uc870\uce58 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong>:\n<ul data-source-line=\"236-240\">\n<li data-source-line=\"236-236\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc5f0\ub77d\ucc98 \uc591\uc2dd\uc5d0 \uc228\uaca8\uc9c4 \uc18c\uc2a4 \ud544\ub4dc \ucd94\uac00<\/li>\n<li data-source-line=\"237-237\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0Google \uc560\ub110\ub9ac\ud2f1\uc2a4 \ubaa9\ud45c \uac12 \uc124\uc815<\/li>\n<li data-source-line=\"238-238\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uae30\ubcf8 \ud1b5\ud654 \ucd94\uc801 \uc194\ub8e8\uc158 \uad6c\ud604<\/li>\n<li data-source-line=\"239-240\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0&quot;\uc5b4\ub5bb\uac8c \uc6b0\ub9ac\uc5d0 \ub300\ud574 \uc54c\uac8c \ub418\uc168\ub098\uc694?&quot;\ub77c\uace0 \uc9c8\ubb38\ud558\uace0 \uae30\ub85d\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \ub9cc\ub4dc\uc138\uc694.<\/li>\n<\/ul>\n<h4 id=\"step-5%3A-close-the-loop-with-sales-data\" tabindex=\"-1\" data-source-line=\"241-241\"><span class=\"ez-toc-section\" id=\"Step_5_Close_the_Loop_with_Sales_Data\"><\/span>5\ub2e8\uacc4: \ud310\ub9e4 \ub370\uc774\ud130\ub85c \ub8e8\ud504 \ub2eb\uae30<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub9c8\ucf00\ud305 \uadc0\uc18d\uc744 \uc2e4\uc81c \uc218\uc775\uc5d0 \uc5f0\uacb0:\n<ul data-source-line=\"243-247\">\n<li data-source-line=\"243-243\">\ub9ac\ub4dc\ub97c \ud310\ub9e4\uae4c\uc9c0 \ucd94\uc801\ud558\ub294 \ud504\ub85c\uc138\uc2a4 \uad6c\ud604<\/li>\n<li data-source-line=\"244-244\">\ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \uac04\uc758 \uac04\ub2e8\ud55c \ud3d0\uc1c4 \ub8e8\ud504 \ubcf4\uace0\uc11c\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"245-245\">\ub2e4\uc591\ud55c \uc804\ud658 \uc720\ud615\uc5d0 \uc218\uc775 \uac12 \ud560\ub2f9<\/li>\n<li data-source-line=\"246-247\">\ucc44\ub110\ubcc4 \uae30\ubcf8 ROI \ucd94\uc801 \uc124\uc815<\/li>\n<\/ul>\n<strong>\uc870\uce58 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong>:\n<ul data-source-line=\"249-253\">\n<li data-source-line=\"249-249\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0CRM \ub610\ub294 \uc601\uc5c5 \ucd94\uc801 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc18c\uc2a4 \ud544\ub4dc\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"250-250\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uc18c\uc2a4 \ub370\uc774\ud130\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud55c \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<\/li>\n<li data-source-line=\"251-251\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc6d0\ubcf8 \uc18c\uc2a4\ubcc4 \uc804\ud658\uc728\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uac04\ub2e8\ud55c \ubcf4\uace0\uc11c \uc791\uc131<\/li>\n<li data-source-line=\"252-253\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ub9c8\ucf00\ud305 \ucc44\ub110\ubcc4 \uae30\ubcf8 ROI \uacc4\uc0b0<\/li>\n<\/ul>\n<h4 id=\"step-6%3A-build-your-first-attribution-reports\" tabindex=\"-1\" data-source-line=\"254-254\"><span class=\"ez-toc-section\" id=\"Step_6_Build_Your_First_Attribution_Reports\"><\/span>6\ub2e8\uacc4: \uccab \ubc88\uc9f8 \uc18d\uc131 \ubcf4\uace0\uc11c \uc791\uc131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc0c8\ub85c\uc6b4 \uc18d\uc131 \ub370\uc774\ud130\uc5d0\uc11c \uc2e4\ud589 \uac00\ub2a5\ud55c \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud558\uc138\uc694.\n<ul data-source-line=\"256-260\">\n<li data-source-line=\"256-256\">\uac04\ub2e8\ud55c \uc8fc\uac04\/\uc6d4\uac04 \uc18d\uc131 \ub300\uc2dc\ubcf4\ub4dc \uac1c\ubc1c<\/li>\n<li data-source-line=\"257-257\">\ucc44\ub110 \uc131\uacfc \ube44\uad50 \ubcf4\uace0\uc11c \uc0dd\uc131<\/li>\n<li data-source-line=\"258-258\">\ucea0\ud398\uc778 \ucd94\uc801 \ubcf4\uace0\uc11c \uad6c\ud604<\/li>\n<li data-source-line=\"259-260\">\uc815\uae30\uc801\uc778 \ubcf4\uace0 \uc8fc\uae30\ub97c \ud655\ub9bd\ud558\uc138\uc694<\/li>\n<\/ul>\n<strong>\uc870\uce58 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong>:\n<ul data-source-line=\"262-266\">\n<li data-source-line=\"262-262\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uae30\ubcf8 Google \uc560\ub110\ub9ac\ud2f1\uc2a4 \ub2e4\uc911 \ucc44\ub110 \ud37c\ub110 \ubcf4\uace0\uc11c \uc791\uc131<\/li>\n<li data-source-line=\"263-263\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ucc44\ub110 \uc131\uacfc\ub97c \ucd94\uc801\ud558\uae30 \uc704\ud55c \uac04\ub2e8\ud55c \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8 \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"264-264\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc8fc\uc694 \uc774\ud574 \uad00\uacc4\uc790\uc5d0\uac8c \uc790\ub3d9 \ubcf4\uace0\uc11c \uc804\ub2ec \uc124\uc815<\/li>\n<li data-source-line=\"265-266\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uadc0\uc18d \ub370\uc774\ud130\uc758 \uc6d4\ubcc4 \uac80\ud1a0 \uc77c\uc815\uc744 \uc815\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\ub0b4\ubd80\uc801\uc73c\ub85c \uad6c\ud604\uc744 \ucc98\ub9ac\ud558\ub294 \uacbd\uc6b0 \uc774 \ub2e8\uacc4\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \ucd5c\uc18c\ud654\ub418\uba70, \ud544\uc694\ud55c \uacbd\uc6b0 \uae30\ubcf8 \ud1b5\ud654 \ucd94\uc801\uc5d0 \uc18c\uc561\uc758 \ube44\uc6a9($25-100\/\uc6d4)\uc774 \ubc1c\uc0dd\ud560 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"phase-3%3A-enhance-attribution-capabilities-(months-3-6)\" tabindex=\"-1\" data-source-line=\"269-269\"><span class=\"ez-toc-section\" id=\"Phase_3_Enhance_Attribution_Capabilities_Months_3-6\"><\/span>3\ub2e8\uacc4: \uadc0\uc18d \uae30\ub2a5 \uac15\ud654(3~6\uac1c\uc6d4)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"step-7%3A-implement-simple-multi-touch-attribution\" tabindex=\"-1\" data-source-line=\"271-271\"><span class=\"ez-toc-section\" id=\"Step_7_Implement_Simple_Multi-Touch_Attribution\"><\/span>7\ub2e8\uacc4: \uac04\ub2e8\ud55c \uba40\ud2f0\ud130\uce58 \uc18d\uc131 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub2e8\uc21c\ud55c \uccab \ubc88\uc9f8\/\ub9c8\uc9c0\ub9c9 \ud130\uce58 \uadc0\uc18d\uc744 \ub118\uc5b4\uc11c\uc138\uc694.\n<ul data-source-line=\"273-277\">\n<li data-source-line=\"273-273\">Google Analytics \ub2e4\uc911 \ucc44\ub110 \ud37c\ub110 \ud65c\uc6a9<\/li>\n<li data-source-line=\"274-274\">\uc9c0\uc6d0 \uc804\ud658 \ucd94\uc801 \uad6c\ud604<\/li>\n<li data-source-line=\"275-275\">\ub2e4\uc591\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub300\ud55c \uae30\ubcf8 \uac00\uc911\uce58 \uc2dc\uc2a4\ud15c \uc0dd\uc131<\/li>\n<li data-source-line=\"276-277\">\ub2e4\uc591\ud55c \uadc0\uc18d \ubaa8\ub378\uc744 \ube44\uad50\ud558\uc5ec \ubcc0\ud615\uc744 \uc774\ud574\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\uc870\uce58 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong>:\n<ul data-source-line=\"279-283\">\n<li data-source-line=\"279-279\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0Google \uc560\ub110\ub9ac\ud2f1\uc2a4 \ub2e4\uc911 \ucc44\ub110 \ud37c\ub110 \ubcf4\uace0\uc11c \uad6c\uc131<\/li>\n<li data-source-line=\"280-280\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc9c0\uc6d0 \uc804\ud658 \ucd94\uc801 \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"281-281\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uccab \ubc88\uc9f8, \ub9c8\uc9c0\ub9c9 \ubc0f \uc120\ud615 \uadc0\uc18d \ubaa8\ub378\uc744 \ube44\uad50\ud558\uc138\uc694<\/li>\n<li data-source-line=\"282-283\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ub2e4\uc591\ud55c \ubaa8\ub378\uc774 \uc778\uc2dd\ub41c \ucc44\ub110 \uac00\uce58\ub97c \uc5b4\ub5bb\uac8c \ubcc0\ud654\uc2dc\ud0a4\ub294\uc9c0 \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"step-8%3A-connect-online-to-offline\" tabindex=\"-1\" data-source-line=\"284-284\"><span class=\"ez-toc-section\" id=\"Step_8_Connect_Online_to_Offline\"><\/span>8\ub2e8\uacc4: \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uc5f0\uacb0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc624\ud504\ub77c\uc778 \uc804\ud658 \uac04\uc758 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\uc138\uc694.\n<ul data-source-line=\"286-290\">\n<li data-source-line=\"286-286\">\ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc5d0 \uace0\uc720\ud55c \ud504\ub85c\ubaa8 \ucf54\ub4dc \ub610\ub294 QR \ucf54\ub4dc\ub97c \uad6c\ud604\ud558\uc138\uc694<\/li>\n<li data-source-line=\"287-287\">\uc624\ud504\ub77c\uc778 \ud504\ub85c\ubaa8\uc158\uc744 \uc704\ud55c \uc804\uc6a9 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ub9cc\ub4dc\uc138\uc694<\/li>\n<li data-source-line=\"288-288\">\ud1b5\ud654 \ucd94\uc801\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub97c \uc804\ud654 \ud1b5\ud654\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"289-290\">\uc624\ud504\ub77c\uc778 \ubcc0\ud658 \uac00\uc838\uc624\uae30 \ud504\ub85c\uc138\uc2a4 \uac1c\ubc1c<\/li>\n<\/ul>\n<strong>\uc870\uce58 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong>:\n<ul data-source-line=\"292-296\">\n<li data-source-line=\"292-292\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ub514\uc9c0\ud138-\uc624\ud504\ub77c\uc778 \ucd94\uc801\uc744 \uc704\ud55c \uace0\uc720\ud55c \ucd94\uc801 \ucf54\ub4dc \uc0dd\uc131<\/li>\n<li data-source-line=\"293-293\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0Google \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \uc804\ud658 \ucd94\uc801 \uad6c\ud604<\/li>\n<li data-source-line=\"294-294\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ub3d9\uc801 \ubc88\ud638 \uc0bd\uc785\uc73c\ub85c \ud1b5\ud654 \ucd94\uc801 \uc124\uc815<\/li>\n<li data-source-line=\"295-296\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc624\ud504\ub77c\uc778 \uc804\ud658\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac00\uc838\uc624\uae30 \uc704\ud55c \ud504\ub85c\uc138\uc2a4 \uc0dd\uc131<\/li>\n<\/ul>\n<h4 id=\"step-9%3A-establish-ongoing-optimization-process\" tabindex=\"-1\" data-source-line=\"297-297\"><span class=\"ez-toc-section\" id=\"Step_9_Establish_Ongoing_Optimization_Process\"><\/span>9\ub2e8\uacc4: \uc9c0\uc18d\uc801\uc778 \ucd5c\uc801\ud654 \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc18d \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \uc9c0\uc18d \uac00\ub2a5\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.\n<ul data-source-line=\"299-303\">\n<li data-source-line=\"299-299\">\uc815\uae30\uc801\uc778 \uadc0\uc18d \uac80\ud1a0 \ud68c\uc758\ub97c \uac1c\ubc1c\ud558\uc138\uc694<\/li>\n<li data-source-line=\"300-300\">\uadc0\uc18d \ub370\uc774\ud130 \uae30\ubc18 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uc791\uc5c5 \ud504\ub808\uc784\uc6cc\ud06c \uc0dd\uc131<\/li>\n<li data-source-line=\"301-301\">\uadc0\uc18d \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud55c \ud14c\uc2a4\ud2b8 \uc811\uadfc \ubc29\uc2dd \uad6c\ud604<\/li>\n<li data-source-line=\"302-303\">\uadc0\uc18d \uc790\uccb4\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uac1c\uc120 \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<\/li>\n<\/ul>\n<strong>\uc870\uce58 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong>:\n<ul data-source-line=\"305-309\">\n<li data-source-line=\"305-305\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc6d4\ubcc4 \uadc0\uc18d \uac80\ud1a0 \ud68c\uc758 \uc77c\uc815\uc744 \uc7a1\uc73c\uc138\uc694<\/li>\n<li data-source-line=\"306-306\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uadc0\uc18d \uae30\ubc18 \ucd5c\uc801\ud654 \uacb0\uc815\uc744 \uc704\ud55c \ud15c\ud50c\ub9bf \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"307-307\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \ud655\uc778\ud558\uae30 \uc704\ud574 A\/B \ud14c\uc2a4\ud2b8\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"308-309\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc9c0\uc18d\uc801\uc778 \uc18d\uc131 \uac15\ud654\ub97c \uc704\ud55c \ubb38\uc11c \ud504\ub85c\uc138\uc2a4<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uac15\ud654 \ub2e8\uacc4\uc5d0\ub294 \ud1b5\ud654 \ucd94\uc801\uc774\ub098 \uc804\ubb38\ud654\ub41c \ub79c\ub529 \ud398\uc774\uc9c0 \uc194\ub8e8\uc158\uacfc \uac19\uc740 \ub3c4\uad6c\uc5d0 \ub300\ud55c \uc801\ub2f9\ud55c \ud22c\uc790\uac00 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(\uc6d4 $50-200\ub2ec\ub7ec).\n<h2 id=\"case-studies%3A-smb-attribution-success-stories\" tabindex=\"-1\" data-source-line=\"312-312\"><span class=\"ez-toc-section\" id=\"Case_Studies_SMB_Attribution_Success_Stories\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: SMB \uadc0\uc18d \uc131\uacf5 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"local-service-business-transforms-marketing-efficiency\" tabindex=\"-1\" data-source-line=\"314-314\"><span class=\"ez-toc-section\" id=\"Local_Service_Business_Transforms_Marketing_Efficiency\"><\/span>\uc9c0\uc5ed \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc740 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ud601\uc2e0\ud569\ub2c8\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \uc9c1\uc6d0 15\uba85\uacfc \uc5f0\uac04 \ub9c8\ucf00\ud305 \uc608\uc0b0 $100K\ub97c \ubcf4\uc720\ud55c \uc9c0\uc5ed HVAC \uacc4\uc57d\uc790\n<strong>\uadc0\uc18d \ucc4c\ub9b0\uc9c0<\/strong>: \ud68c\uc0ac\ub294 \uc5b4\ub5a4 \ucc44\ub110\uc774 \uac00\uc7a5 \uc88b\uc740 \ub9ac\ub4dc\uc640 \uace0\uac1d\uc744 \ucc3d\ucd9c\ud558\ub294\uc9c0 \uba85\ud655\ud788 \uc774\ud574\ud558\uc9c0 \ubabb\ud55c \ucc44 Google Ads, Facebook, \uc9c0\uc5ed \ub77c\ub514\uc624, \ucee4\ubba4\ub2c8\ud2f0 \uc2a4\ud3f0\uc11c\uc2ed\uc5d0 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\n<strong>\uc608\uc0b0 \uce5c\ud654\uc801\uc778 \uc194\ub8e8\uc158<\/strong>:\n<ol data-source-line=\"322-326\">\n<li data-source-line=\"322-322\">\uc591\uc2dd \uc81c\ucd9c\uc744 \uc704\ud55c \ubaa9\ud45c \ucd94\uc801\uc744 \ud1b5\ud574 Google Analytics \uad6c\ud604<\/li>\n<li data-source-line=\"323-323\">\ub9c8\ucf00\ud305 \uc18c\uc2a4\uc5d0 \uc804\ud654 \ud1b5\ud654\ub97c \uadc0\uc18d\uc2dc\ud0a4\uae30 \uc704\ud574 \uc6d4 $75\uc758 \ud1b5\ud654 \ucd94\uc801 \uc194\ub8e8\uc158\uc744 \ucd94\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"324-324\">\ub9ac\ub4dc \uc18c\uc2a4\ubd80\ud130 \uc644\ub8cc\ub41c \uc791\uc5c5\uae4c\uc9c0 \ucd94\uc801\ud558\uae30 \uc704\ud574 CRM\uc5d0 \uc0ac\uc6a9\uc790 \uc815\uc758 \ud544\ub4dc\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"325-326\">\ucc44\ub110\ubcc4 \ub9ac\ub4dc\ub2f9 \ube44\uc6a9\uacfc \uc218\uc775\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uac04\ub2e8\ud55c Google Data Studio \ub300\uc2dc\ubcf4\ub4dc\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<strong>\uad6c\ud604 \ube44\uc6a9<\/strong>:\n<ul data-source-line=\"328-331\">\n<li data-source-line=\"328-328\">\uc77c\ud68c\uc131 \uc124\uc815: \ub0b4\ubd80 \ub9c8\ucf00\ud305 \uad00\ub9ac\uc790 \uc2dc\uac04 20\uc2dc\uac04<\/li>\n<li data-source-line=\"329-329\">\uc9c4\ud589 \uc911\uc778 \ub3c4\uad6c: \ud1b5\ud654 \ucd94\uc801\uc744 \uc704\ud55c $75\/\uc6d4<\/li>\n<li data-source-line=\"330-331\">\uc720\uc9c0 \uad00\ub9ac: \ubcf4\uace0 \ubc0f \ubd84\uc11d\uc744 \uc704\ud574 \uc8fc\ub2f9 2\uc2dc\uac04<\/li>\n<\/ul>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"333-337\">\n<li data-source-line=\"333-333\">Facebook\uc774 Google Ads\ubcf4\ub2e4 \ube44\uc6a9\uc774 3\ubc30 \ub354 \ub192\uace0 \ud310\ub9e4 \uc804\ud658\uc728\uc774 \ub0ae\uc740 \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"334-334\">\uc77c\ubd80 \ub77c\ub514\uc624 \uad11\uace0\uc5d0\uc11c\ub294 \uace0\ud488\uc9c8 \ud1b5\ud654\uac00 \ub098\uc624\ub294 \ubc18\uba74 \ub2e4\ub978 \uad11\uace0\uc5d0\uc11c\ub294 \uac70\uc758 \ud1b5\ud654\uac00 \ub098\uc624\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"335-335\">\uc7ac\ud560\ub2f9\uc744 \ud1b5\ud574 \ub9ac\ub4dc\ub97c 22% \ub298\ub9ac\ub294 \ub3d9\uc2dc\uc5d0 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 15% \uc904\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"336-337\">\uc804\ud658\uc728\uc744 31% \uc99d\uac00\uc2dc\ud0a8 \uc18c\uc2a4\ubcc4 \uc81c\uc548\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>: &quot;\uc6b0\ub9ac\ub294 \ud56d\uc0c1 \uc18d\uc131 \ubd84\uc11d\uc744 \uc81c\ub300\ub85c \ud558\ub824\uba74 \uace0\uae09 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc2dc\uc2a4\ud15c\uc774 \ud544\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc0ac\uc7a5\uc740 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &quot;\ud558\uc9c0\ub9cc \uae30\ubcf8\uc801\uc778 \ub3c4\uad6c\uc640 \uc9c0\uc18d\uc801\uc778 \ucd94\uc801\ub9cc\uc73c\ub85c\ub3c4 \ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc744 \uc644\uc804\ud788 \ubc14\uafc0 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"e-commerce-startup-maximizes-limited-ad-budget\" tabindex=\"-1\" data-source-line=\"341-341\"><span class=\"ez-toc-section\" id=\"E-Commerce_Startup_Maximizes_Limited_Ad_Budget\"><\/span>\uc804\uc790\uc0c1\uac70\ub798 \uc2a4\ud0c0\ud2b8\uc5c5, \uc81c\ud55c\ub41c \uad11\uace0 \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \uc9c1\uc6d0 8\uba85, \uc6d4 \uad11\uace0\ube44 $15K\ub97c \uc9c0\ucd9c\ud558\ub294 \ud2b9\uc218\uc2dd\ud488 \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc5c5\n<strong>\uadc0\uc18d \ucc4c\ub9b0\uc9c0<\/strong>: \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc778\ud50c\ub8e8\uc5b8\uc11c \ud30c\ud2b8\ub108\uc2ed, \uc774\uba54\uc77c, \uac80\uc0c9 \uad11\uace0 \ub4f1\uc5d0 \ud560\ub2f9\ub41c \uc608\uc0b0\uc774 \uc81c\ud55c\uc801\uc774\uc5b4\uc11c, \uc9c0\ucd9c\uc744 \uc9d1\uc911\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \ucc44\ub110\uc774 ROI\uac00 \uac00\uc7a5 \uc88b\uc740\uc9c0 \ud655\uc778\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4.\n<strong>\uc608\uc0b0 \uce5c\ud654\uc801\uc778 \uc194\ub8e8\uc158<\/strong>:\n<ol data-source-line=\"349-353\">\n<li data-source-line=\"349-349\">\ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c UTM \ub9e4\uac1c\ubcc0\uc218\ub97c \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"350-350\">Google \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0\uc11c \ud5a5\uc0c1\ub41c \uc804\uc790\uc0c1\uac70\ub798 \ucd94\uc801 \uc124\uc815<\/li>\n<li data-source-line=\"351-351\">\uadc0\uc18d \uac80\uc99d\uc744 \uc704\ud574 \ucc44\ub110\ubcc4 \ud560\uc778 \ucf54\ub4dc\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"352-353\">Google \uc2dc\ud2b8\uc5d0\uc11c \uc5ec\ub7ec \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ud1b5\ud569\ud55c \uac04\ub2e8\ud55c \uadc0\uc18d \ubaa8\ub378\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<strong>\uad6c\ud604 \ube44\uc6a9<\/strong>:\n<ul data-source-line=\"355-358\">\n<li data-source-line=\"355-355\">\uc77c\ud68c\uc131 \uc124\uc815: \ucc3d\uc5c5\uc790 \uc2dc\uac04 15\uc2dc\uac04 + \ud504\ub9ac\ub79c\uc11c \uac1c\ubc1c\uc790 \uc2dc\uac04 5\uc2dc\uac04<\/li>\n<li data-source-line=\"356-356\">\uc9c4\ud589 \uc911\uc778 \ub3c4\uad6c: $0(\uc644\uc804\ud788 \ubb34\ub8cc \ub3c4\uad6c \uc0ac\uc6a9)<\/li>\n<li data-source-line=\"357-358\">\uc720\uc9c0 \uad00\ub9ac: \ubd84\uc11d \ubc0f \ucd5c\uc801\ud654\ub97c \uc704\ud574 \uc8fc\ub2f9 3\uc2dc\uac04<\/li>\n<\/ul>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"360-364\">\n<li data-source-line=\"360-360\">Pinterest\uac00 \ub9e4\ucd9c\uc758 34%\ub97c \ucc3d\ucd9c\ud588\uc9c0\ub9cc \uc608\uc0b0\uc740 12%\uc5d0 \ubd88\uacfc\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"361-361\">\uc218\uc2e0\uc790\uac00 \uc774\uc804\uc5d0 \ud2b9\uc815 Instagram \ucf58\ud150\uce20\uc5d0 \ucc38\uc5ec\ud588\uc744 \ub54c \uc774\uba54\uc77c \uc2dc\ud000\uc2a4\uac00 4\ubc30 \ub354 \ud6a8\uacfc\uc801\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"362-362\">3\uac1c\uc6d4 \ub9cc\uc5d0 \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9\uc744 37% \uc808\uac10<\/li>\n<li data-source-line=\"363-364\">\ub354 \ub098\uc740 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \ud3c9\uade0 \uc8fc\ubb38 \uac00\uce58\uac00 22% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>: &quot;\uc18c\uaddc\ubaa8 \uae30\uc5c5\uc73c\ub85c\uc11c \uc6b0\ub9ac\ub294 \uc18d\uc131 \ubd84\uc11d\uc774 \ub300\uae30\uc5c5\ub9cc \uac10\ub2f9\ud560 \uc218 \uc788\ub294 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\ub9bd\uc790\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &quot;\ud558\uc9c0\ub9cc \uc6b0\ub9ac\uc758 \ub2e8\uc21c\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uae30\uc5c5\uc6a9 \ub3c4\uad6c \uc5c6\uc774\ub3c4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc644\uc804\ud788 \ubc14\uafc0 \uc218 \uc788\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"b2b-service-provider-connects-marketing-to-revenue\" tabindex=\"-1\" data-source-line=\"368-368\"><span class=\"ez-toc-section\" id=\"B2B_Service_Provider_Connects_Marketing_to_Revenue\"><\/span>B2B \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4, \ub9c8\ucf00\ud305\uacfc \uc218\uc775\uc744 \uc5f0\uacb0\ud558\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \uc9c1\uc6d0 25\uba85, \ubcf5\uc7a1\ud55c B2B \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uac16\ucd98 IT \ucee8\uc124\ud305 \ud68c\uc0ac\n<strong>\uadc0\uc18d \ucc4c\ub9b0\uc9c0<\/strong>: \ud310\ub9e4 \uc8fc\uae30\uac00 \uae38\uace0(3~6\uac1c\uc6d4) \uc774\ud574\uad00\uacc4\uc790\uac00 \ub2e4\uc591\ud558\uae30 \ub54c\ubb38\uc5d0 \uc2e4\uc81c\ub85c \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc57d\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud558\uae30 \uc5b4\ub824\uc6e0\uc2b5\ub2c8\ub2e4.\n<strong>\uc608\uc0b0 \uce5c\ud654\uc801\uc778 \uc194\ub8e8\uc158<\/strong>:\n<ol data-source-line=\"376-380\">\n<li data-source-line=\"376-376\">CRM(Zoho)\uc5d0 \uc18c\uc2a4 \ucd94\uc801 \ud544\ub4dc \uad6c\ud604<\/li>\n<li data-source-line=\"377-377\">\ucc44\ub110 \uac04 \ucc38\uc5ec\ub97c \uae30\ubc18\uc73c\ub85c \ub9ac\ub4dc \uc810\uc218 \uc2dc\uc2a4\ud15c\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"378-378\">\uccab \ubc88\uc9f8 \ud130\uce58, \ub9ac\ub4dc \uc804\ud658 \ubc0f \uae30\ud68c \uc0dd\uc131\uc744 \ucd94\uc801\ud558\ub294 \uac04\ub2e8\ud55c \uba40\ud2f0\ud130\uce58 \uc18d\uc131 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"379-380\">\uc601\uc5c5 \ud68c\uc758\uc5d0 \uc6d4\ubcc4 \uadc0\uc18d \uac80\ud1a0\ub97c \ud3ec\ud568\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<strong>\uad6c\ud604 \ube44\uc6a9<\/strong>:\n<ul data-source-line=\"382-385\">\n<li data-source-line=\"382-382\">\uc77c\ud68c\uc131 \uc124\uc815: \ub9c8\ucf00\ud305 \ucf54\ub514\ub124\uc774\ud130\uc640 \uc601\uc5c5 \uad00\ub9ac\uc790 \uac04 25\uc2dc\uac04 \ubd84\ud560<\/li>\n<li data-source-line=\"383-383\">\uc9c0\uc18d\uc801\uc778 \ub3c4\uad6c: \ud5a5\uc0c1\ub41c CRM \uae30\ub2a5\uc744 \uc704\ud55c $200\/\uc6d4<\/li>\n<li data-source-line=\"384-385\">\uc720\uc9c0 \uad00\ub9ac: \ub370\uc774\ud130 \uad00\ub9ac \ubc0f \ubcf4\uace0\ub97c \uc704\ud574 \uc8fc\ub2f9 4\uc2dc\uac04<\/li>\n<\/ul>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"387-391\">\n<li data-source-line=\"387-387\">\uc911\ub2e8\uc744 \uace0\ub824\ud588\ub358 \uc6e8\ube44\ub098\uac00 \uacb0\uad6d 42%\uc758 \uc131\uacf5\uc801\uc778 \uac70\ub798\ub97c \uc2dc\uc791\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"388-388\">\uae30\uc220 \uc774\ud574 \uad00\uacc4\uc790\uac00 \ud2b9\uc815 \ucf58\ud150\uce20 \uc720\ud615\uc744 \uc0ac\uc6a9\ud558\uba74 \uac70\ub798 \uc18d\ub3c4\uac00 35% \uc99d\uac00\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"389-389\">\ub9ac\ub4dc \ubcfc\ub968\uc744 \ub3d9\uc77c\ud558\uac8c \uc720\uc9c0\ud558\uba74\uc11c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 20%\ub9cc\ud07c \uc904\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"390-391\">\ub354 \ub098\uc740 \uc7a0\uc7ac \uace0\uac1d \uc721\uc131\uc744 \ud1b5\ud574 \ud3c9\uade0 \uac70\ub798 \uaddc\ubaa8\ub97c 27% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>: &quot;\uc774\uc804\uc5d0 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud558\ub824\uace0 \ud588\uc9c0\ub9cc \ub108\ubb34 \ubcf5\uc7a1\ud558\uace0 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uc5b4 \uc2e4\ud328\ud588\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9c8\ucf00\ud305 \uc774\uc0ac\ub294 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. &quot;\ub2e8\uc21c\ud558\uace0 \ub0b4\ubd80\uc801\uc73c\ub85c \uad6c\ucd95\ub41c \uc811\uadfc \ubc29\uc2dd\uc774 \uc6b0\ub9ac \uc0ac\uc5c5\uc5d0 \ub9de\ucdb0 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uc2e4\uc81c\ub85c \ub354 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.&quot;\n<h2 id=\"common-smb-attribution-mistakes-to-avoid\" tabindex=\"-1\" data-source-line=\"395-395\"><span class=\"ez-toc-section\" id=\"Common_SMB_Attribution_Mistakes_to_Avoid\"><\/span>\ud53c\ud574\uc57c \ud560 \uc77c\ubc18\uc801\uc778 SMB \uadc0\uc18d \uc2e4\uc218<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc790\uc6d0\uc774 \uc81c\ud55c\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc911\uc18c\uae30\uc5c5\uc740 \uc18d\uc131 \uad6c\ud604 \uacfc\uc815\uc5d0\uc11c \uc2e4\uc218\ub97c \uac10\ub2f9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ud754\ud55c \uc2e4\uc218\uc640 \uc774\ub97c \ubc29\uc9c0\ud558\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<h3 id=\"mistake-%231%3A-trying-to-track-everything-at-once\" tabindex=\"-1\" data-source-line=\"399-399\"><span class=\"ez-toc-section\" id=\"Mistake_1_Trying_to_Track_Everything_at_Once\"><\/span>\uc2e4\uc218 #1: \ubaa8\ub4e0 \uac83\uc744 \ud55c \ubc88\uc5d0 \ucd94\uc801\ud558\ub824\uace0 \uc2dc\ub3c4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9ce\uc740 \uc911\uc18c\uae30\uc5c5\uc740 \ubaa8\ub4e0 \ucc44\ub110\uc5d0 \uac78\uccd0 \ud3ec\uad04\uc801\uc778 \ucd94\uc801\uc744 \uc989\uc2dc \uad6c\ud604\ud558\ub824\uace0 \uc2dc\ub3c4\ud558\uc5ec \uc555\ub3c4\uc801\uc774\uace0 \uc9c0\uc18d \ubd88\uac00\ub2a5\ud55c \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.\n<strong>\ub354 \ub098\uc740 \uc811\uadfc \ubc29\uc2dd<\/strong>:\n<ul data-source-line=\"404-408\">\n<li data-source-line=\"404-404\">\uc0c1\uc704 3~5\uac1c \ub9c8\ucf00\ud305 \ucc44\ub110\ub9cc \ucd94\uc801\ud558\ub294 \uac83\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"405-405\">\uac00\ub2a5\ud55c \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\ubcf4\ub2e4\ub294 \uc8fc\uc694 \uc804\ud658 \uc9c0\uc810\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/li>\n<li data-source-line=\"406-406\">\ub2e8\uacc4\uc801\uc73c\ub85c \uc18d\uc131\uc744 \uad6c\ud604\ud558\uace0 \uc810\uc9c4\uc801\uc73c\ub85c \ubcf5\uc7a1\uc131\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"407-408\">\ud3ec\uad04\uc131\ubcf4\ub2e4 \uad6c\ud604 \ud488\uc9c8\uc744 \uc6b0\uc120\uc2dc\ud558\uc2ed\uc2dc\uc624<\/li>\n<\/ul>\n<h3 id=\"mistake-%232%3A-investing-in-tools-before-strategy\" tabindex=\"-1\" data-source-line=\"409-409\"><span class=\"ez-toc-section\" id=\"Mistake_2_Investing_in_Tools_Before_Strategy\"><\/span>\uc2e4\uc218 #2: \uc804\ub7b5\ubcf4\ub2e4 \ub3c4\uad6c\uc5d0 \ud22c\uc790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubaa8\ub4e0 \uce21\uc815 \uacfc\uc81c\ub97c \ud574\uacb0\ud574 \uc904 \uac83\uc73c\ub85c \uae30\ub300\ud558\uba70 \uadc0\uc18d \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uad6c\ub9e4\ud558\uace0 \uc2f6\uc740 \uc720\ud639\uc774 \ub4e4\uc9c0\ub9cc, \uc804\ub7b5\uc774 \uc5c6\ub294 \ub3c4\uad6c\ub294 \uac70\uc758 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4.\n<strong>\ub354 \ub098\uc740 \uc811\uadfc \ubc29\uc2dd<\/strong>:\n<ul data-source-line=\"414-418\">\n<li data-source-line=\"414-414\">\uae30\uc220\uc744 \uc120\ud0dd\ud558\uae30 \uc804\uc5d0 \uadc0\uc0ac\uc758 \uadc0\uc18d \ubaa9\ud45c\uc640 \uc9c8\ubb38\uc744 \uc815\uc758\ud558\uc138\uc694<\/li>\n<li data-source-line=\"415-415\">\uc774\ubbf8 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubb34\ub8cc \ubc0f \uc800\ub834\ud55c \ub3c4\uad6c\ub85c \uc2dc\uc791\ud558\uc138\uc694<\/li>\n<li data-source-line=\"416-416\">\uae30\uc220\ub85c \uc790\ub3d9\ud654\ud558\uae30 \uc804\uc5d0 \uc218\ub3d9 \ucd94\uc801 \ud504\ub85c\uc138\uc2a4\ub97c \ub9cc\ub4dc\uc2ed\uc2dc\uc624.<\/li>\n<li data-source-line=\"417-418\">\uae30\uc874 \uae30\ub2a5\uc774 \ub354 \uc774\uc0c1 \ud544\uc694\ud558\uc9c0 \uc54a\uc744 \ub54c\ub9cc \uc0c8\ub85c\uc6b4 \ub3c4\uad6c\uc5d0 \ud22c\uc790\ud558\uc138\uc694.<\/li>\n<\/ul>\n\uc774 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc740 \ub17c\uc758\ub41c \ubaa8\ubc94 \uc0ac\ub840\uc640 \uc77c\uce58\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ub9c8\ucf00\ud305 \uc18d\uc131 \ub3c4\uad6c \ube44\uad50: \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \ub3c4\uad6c \ucc3e\uae30<\/a>.\n<h3 id=\"mistake-%233%3A-ignoring-implementation-fundamentals\" tabindex=\"-1\" data-source-line=\"421-421\"><span class=\"ez-toc-section\" id=\"Mistake_3_Ignoring_Implementation_Fundamentals\"><\/span>\uc2e4\uc218 #3: \uad6c\ud604 \uae30\ubcf8 \uc0ac\ud56d \ubb34\uc2dc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9ce\uc740 \uc911\uc18c\uae30\uc5c5\uc740 \uae30\ubcf8\uc801\uc778 \ucd94\uc801 \uc6d0\uce59\uc744 \ubb34\uc2dc\ud55c \ucc44 \uace0\uae09 \uc18d\uc131\uc744 \uad6c\ud604\ud558\uc5ec \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub294 \ub370\uc774\ud130\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.\n<strong>\ub354 \ub098\uc740 \uc811\uadfc \ubc29\uc2dd<\/strong>:\n<ul data-source-line=\"426-430\">\n<li data-source-line=\"426-426\">\ubcf5\uc7a1\uc131\uc744 \ucd94\uac00\ud558\uae30 \uc804\uc5d0 \uc801\uc808\ud55c \ubd84\uc11d \uad6c\ud604\uc744 \ud655\uc778\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"427-427\">\ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c UTM \ub9e4\uac1c\ubcc0\uc218 \uad6c\ud604<\/li>\n<li data-source-line=\"428-428\">\uc815\uae30\uc801\uc778 \ud14c\uc2a4\ud2b8 \ubc0f \uac80\uc99d\uc744 \ud1b5\ud574 \ub370\uc774\ud130 \uc815\ud655\uc131\uc744 \ud655\uc778\ud558\uc138\uc694<\/li>\n<li data-source-line=\"429-430\">\uc77c\uad00\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud55c \ubb38\uc11c \ucd94\uc801 \ud45c\uc900<\/li>\n<\/ul>\n<h3 id=\"mistake-%234%3A-maintaining-separated-online-and-offline-tracking\" tabindex=\"-1\" data-source-line=\"431-431\"><span class=\"ez-toc-section\" id=\"Mistake_4_Maintaining_Separated_Online_and_Offline_Tracking\"><\/span>\uc2e4\uc218 #4: \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ucd94\uc801\uc744 \ubd84\ub9ac\ud558\uc5ec \uc720\uc9c0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9ce\uc740 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc740 \uc624\ud504\ub77c\uc778 \uc804\ud658\uc744 \ubcc4\ub3c4\uc758 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uad00\ub9ac\ud558\uba74\uc11c \ubd84\uc11d \ub3c4\uad6c\uc5d0\uc11c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ucd94\uc801\ud558\uae30 \ub54c\ubb38\uc5d0 \uadc0\uc911\ud55c \uc5f0\uacb0\uc744 \ub193\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<strong>\ub354 \ub098\uc740 \uc811\uadfc \ubc29\uc2dd<\/strong>:\n<ul data-source-line=\"436-440\">\n<li data-source-line=\"436-436\">\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \uc5f0\uacb0\ud558\ub294 \uac04\ub2e8\ud55c \ubc29\ubc95\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"437-437\">\ub514\uc9c0\ud138\uacfc \ubb3c\ub9ac\uc801 \uc5f0\uacb0\uc744 \uc704\ud574 \uace0\uc720\ud55c \ucd94\uc801 \ucf54\ub4dc \ub610\ub294 \uc804\ud654\ubc88\ud638\ub97c \uc0ac\uc6a9\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"438-438\">\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\ub97c \ubaa8\ub450 \ud1b5\ud569\ud55c \ud1b5\ud569 \ubcf4\uace0\uc11c\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"439-440\">\ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc77c\uad00\ub41c \uc18c\uc2a4 \ucd94\uc801\uc744 \uc704\ud55c \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uc138\uacc4\ub97c \uc5f0\uacb0\ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc804\ub7b5\uc740 \ub2e4\uc74c\uc744 \ucc38\uc870\ud558\uc138\uc694.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95<\/a>.\n<h3 id=\"mistake-%235%3A-failing-to-create-action-processes\" tabindex=\"-1\" data-source-line=\"443-443\"><span class=\"ez-toc-section\" id=\"Mistake_5_Failing_to_Create_Action_Processes\"><\/span>\uc2e4\uc218 #5: \uc791\uc5c5 \ud504\ub85c\uc138\uc2a4 \uc0dd\uc131 \uc2e4\ud328<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc544\ubb34\ub9ac \uc798 \uad6c\ud604\ub41c \uc18d\uc131\uc774\ub77c\ub3c4 \ud1b5\ucc30\ub825\uc774 \ub9c8\ucf00\ud305 \uacb0\uc815\uc73c\ub85c \uc804\ud658\ub418\uc9c0 \uc54a\uc73c\uba74 \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.\n<strong>\ub354 \ub098\uc740 \uc811\uadfc \ubc29\uc2dd<\/strong>:\n<ul data-source-line=\"448-452\">\n<li data-source-line=\"448-448\">\uba85\ud655\ud55c \uc791\uc5c5 \ud56d\ubaa9\uc744 \ud1b5\ud574 \uadc0\uc18d \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc815\uae30\uc801\uc778 \uac80\ud1a0\ub97c \uc218\ub9bd\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"449-449\">\uc608\uc0b0 \ubc0f \uc804\ub7b5 \uc870\uc815\uc744 \uc704\ud55c \uac04\ub2e8\ud55c \uc758\uc0ac \uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"450-450\">\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uac80\uc99d\ud558\uae30 \uc704\ud55c \ud14c\uc2a4\ud2b8 \ud504\ub85c\uc138\uc2a4 \uad6c\ud604<\/li>\n<li data-source-line=\"451-452\">\uadc0\uc18d \ub370\uc774\ud130\uac00 \ub9c8\ucf00\ud305 \uacb0\uc815\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub294\uc9c0 \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"maximizing-attribution-roi-for-smbs\" tabindex=\"-1\" data-source-line=\"453-453\"><span class=\"ez-toc-section\" id=\"Maximizing_Attribution_ROI_for_SMBs\"><\/span>SMB\ub97c \uc704\ud55c \uadc0\uc18d ROI \uadf9\ub300\ud654<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc790\uc6d0\uc774 \ubd80\uc871\ud55c \uc870\uc9c1\uc758 \uacbd\uc6b0, \uadc0\uc18d \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc744 \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uadc0\uc18d \ub178\ub825\uc744 \ud1b5\ud574 \ucd5c\ub300\uc758 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<h3 id=\"focus-on-high-impact-questions\" tabindex=\"-1\" data-source-line=\"457-457\"><span class=\"ez-toc-section\" id=\"Focus_on_High-Impact_Questions\"><\/span>\uc601\ud5a5\ub825 \uc788\ub294 \uc9c8\ubb38\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubaa8\ub4e0 \uc18d\uc131 \uc778\uc0ac\uc774\ud2b8\uac00 \ub611\uac19\uc774 \uac00\uce58 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc81c\ud55c\ub41c \ub9ac\uc18c\uc2a4\ub97c \ub2e4\uc74c\uacfc \uac19\uc740 \uc911\uc694\ud55c \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uc138\uc694.\n<ol data-source-line=\"461-475\">\n<li data-source-line=\"461-463\">\n<strong>\uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774 \uac00\uc7a5 \ub192\uc740 \ud488\uc9c8\uc758 \ub9ac\ub4dc\/\uace0\uac1d\uc744 \uc0dd\uc131\ud569\ub2c8\uae4c?<\/strong>\u00a0\uc9c1\uc811\uc801\uc778 \uc601\ud5a5: \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc608\uc0b0 \ud560\ub2f9 \ucd5c\uc801\ud654\n<\/li>\n<li data-source-line=\"464-466\">\n<strong>\uc5b4\ub5a4 \ucf58\ud150\uce20\ub098 \ucea0\ud398\uc778\uc774 \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uc804\ud658\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294\uac00?<\/strong>\u00a0\uc9c1\uc811\uc801\uc778 \uc601\ud5a5: \ucf58\ud150\uce20 \uc81c\uc791 \ubc0f \ucea0\ud398\uc778 \ub9ac\uc18c\uc2a4 \uc9d1\uc911\n<\/li>\n<li data-source-line=\"467-469\">\n<strong>\uace0\uac1d\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc778\uc9c0\uc5d0\uc11c \uad6c\ub9e4\ub85c \ub118\uc5b4\uac00\ub098\uc694?<\/strong>\u00a0\uc9c1\uc811\uc801\uc778 \uc601\ud5a5: \uace0\uac1d \uc5ec\uc815 \ubc0f \uacbd\ud5d8 \ucd5c\uc801\ud654\n<\/li>\n<li data-source-line=\"470-472\">\n<strong>\uc5b4\ub5a4 \ucc44\ub110\uc5d0 \ub354 \ub9ce\uc740 \uc608\uc0b0\uc744 \ud22c\uc785\ud574\uc57c \ud558\uace0, \uc5b4\ub5a4 \ucc44\ub110\uc740 \uc904\uc5ec\uc57c \ud560\uae4c\uc694?<\/strong>\u00a0\uc9c1\uc811\uc801\uc778 \uc601\ud5a5: \ub354 \ub098\uc740 \ud560\ub2f9\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 ROI \uac1c\uc120\n<\/li>\n<li data-source-line=\"473-475\">\n<strong>\ub9c8\ucf00\ud305 \uc18c\uc2a4\ub294 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uace0\uac1d \uac00\uce58\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\uae4c?<\/strong>\u00a0\uc9c1\uc811\uc801\uc778 \uc601\ud5a5: \uc0dd\uc560 \uac00\uce58\uac00 \uac00\uc7a5 \ub192\uc740 \uc18c\uc2a4\uc5d0 \ub300\ud55c \uc778\uc218\uc5d0 \uc9d1\uc911\n<\/li>\n<\/ol>\n<h3 id=\"diy-attribution-hacks-for-smbs\" tabindex=\"-1\" data-source-line=\"476-476\"><span class=\"ez-toc-section\" id=\"DIY_Attribution_Hacks_for_SMBs\"><\/span>\uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c DIY \uc18d\uc131 \ud574\ud0b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ub7ec\ud55c \ucc3d\uc758\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \ucd5c\uc18c\ud55c\uc758 \ud22c\uc790\ub85c \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h4 id=\"promo-code-attribution\" tabindex=\"-1\" data-source-line=\"480-480\"><span class=\"ez-toc-section\" id=\"Promo_Code_Attribution\"><\/span>\ud504\ub85c\ubaa8 \ucf54\ub4dc \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uacfc \ucea0\ud398\uc778\uc5d0 \ub9de\ub294 \uace0\uc720\ud55c \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc\ub97c \ub9cc\ub4dc\uc138\uc694.\n<ul data-source-line=\"482-485\">\n<li data-source-line=\"482-482\">\uad6c\ud604 \ube44\uc6a9: $0<\/li>\n<li data-source-line=\"483-483\">\uae30\uc220\uc801 \ubcf5\uc7a1\uc131: \ub9e4\uc6b0 \ub0ae\uc74c<\/li>\n<li data-source-line=\"484-485\">\ud6a8\uacfc\uc131: \uc9c1\uc811 \ubc18\uc751 \ub9c8\ucf00\ud305\uc5d0 \ub192\uc74c<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \ubc29\ubc95<\/strong>: \uac01 \ucc44\ub110\uc5d0 \ub300\ud574 \uace0\uc720\ud55c \ucf54\ub4dc \ud615\uc2dd\uc744 \ub9cc\ub4e4\uace0(\uc608: Facebook\uc758 \uacbd\uc6b0 FB20, \uc774\uba54\uc77c\uc758 \uacbd\uc6b0 EM20) \uc8fc\ubb38\uc774\ub098 CRM \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc0ac\uc6a9\ub7c9\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.\n<h4 id=\"%22how-did-you-hear-about-us%3F%22-optimization\" tabindex=\"-1\" data-source-line=\"488-488\"><span class=\"ez-toc-section\" id=\"%E2%80%9CHow_Did_You_Hear_About_Us%E2%80%9D_Optimization\"><\/span>&quot;\uc5b4\ub5bb\uac8c \uc800\ud76c\ub97c \uc54c\uac8c \ub418\uc168\ub098\uc694?&quot; \ucd5c\uc801\ud654<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc774 \uae30\ubcf8\uc801\uc778 \uc9c8\ubb38\uc744 \uadc0\uc911\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\ub85c \ubc14\uafd4\ubcf4\uc138\uc694.\n<ul data-source-line=\"490-493\">\n<li data-source-line=\"490-490\">\uad6c\ud604 \ube44\uc6a9: $0<\/li>\n<li data-source-line=\"491-491\">\uae30\uc220\uc801 \ubcf5\uc7a1\uc131: \ub9e4\uc6b0 \ub0ae\uc74c<\/li>\n<li data-source-line=\"492-493\">\ud6a8\uacfc\uc131: \ucd08\uae30 \ucc44\ub110 \ud3c9\uac00\uc5d0 \uc801\ud569<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \ubc29\ubc95<\/strong>: \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0 \ub9de\ub294 \ud45c\uc900\ud654\ub41c \uc635\uc158\uc744 \ub9cc\ub4e4\uace0, \ud310\ub9e4 \uc2dc\uc810\uc774\ub098 \uc804\ud658 \uc2dc\uc810\uc5d0 \uc77c\uad00\ub418\uac8c \uad6c\ud604\ud558\uace0, \ub9e4\uc8fc \uc751\ub2f5\uc744 \uc9d1\uacc4\ud569\ub2c8\ub2e4.\n<h4 id=\"landing-page-attribution\" tabindex=\"-1\" data-source-line=\"496-496\"><span class=\"ez-toc-section\" id=\"Landing_Page_Attribution\"><\/span>\ub79c\ub529 \ud398\uc774\uc9c0 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud2b8\ub798\ud53d \uc18c\uc2a4\ub97c \ucd94\uc801\ud558\uae30 \uc704\ud574 \ucc44\ub110\ubcc4 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ub9cc\ub4dc\uc138\uc694.\n<ul data-source-line=\"498-501\">\n<li data-source-line=\"498-498\">\uad6c\ud604 \ube44\uc6a9: \ucd94\uac00 \ud398\uc774\uc9c0\ub2f9 $0-50\/\uc6d4<\/li>\n<li data-source-line=\"499-499\">\uae30\uc220\uc801 \ubcf5\uc7a1\uc131: \ub0ae\uc74c<\/li>\n<li data-source-line=\"500-501\">\ud6a8\uacfc\uc131: \ucea0\ud398\uc778\ubcc4 \ucd94\uc801\uc5d0 \uc801\ud569<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \ubc29\ubc95<\/strong>: \ub3d9\uc77c\ud55c \uc804\ud658 \uc694\uc18c\uc640 \ucd94\uc801 \uac00\ub2a5\ud55c URL\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ub9de\ub294 \uace0\uc720\ud55c \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.\n<h4 id=\"email-based-attribution\" tabindex=\"-1\" data-source-line=\"504-504\"><span class=\"ez-toc-section\" id=\"Email_Based_Attribution\"><\/span>\uc774\uba54\uc77c \uae30\ubc18 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc774\uba54\uc77c \uc218\uc9d1\uc744 \uc18d\uc131 \ucee4\ub125\ud130\ub85c \uc0ac\uc6a9\ud558\uc138\uc694.\n<ul data-source-line=\"506-509\">\n<li data-source-line=\"506-506\">\uad6c\ud604 \ube44\uc6a9: $0<\/li>\n<li data-source-line=\"507-507\">\uae30\uc220\uc801 \ubcf5\uc7a1\uc131: \ub0ae\uc74c<\/li>\n<li data-source-line=\"508-509\">\ud6a8\uacfc\uc131: \uc5ec\ub7ec \uc0c1\ud638\uc791\uc6a9\uc744 \uc5f0\uacb0\ud558\ub294 \ub370 \uc88b\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \ubc29\ubc95<\/strong>: \uace0\uac1d \uc5ec\uc815 \ucd08\uae30\uc5d0 \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc218\uc9d1\ud55c \ub2e4\uc74c, \uc774 \uc2dd\ubcc4\uc790\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \ud6c4\uc18d \uc0c1\ud638\uc791\uc6a9\uc744 \uc5f0\uacb0\ud569\ub2c8\ub2e4.\n<h4 id=\"call-tracking-on-a-budget\" tabindex=\"-1\" data-source-line=\"512-512\"><span class=\"ez-toc-section\" id=\"Call_Tracking_on_a_Budget\"><\/span>\uc608\uc0b0\uc5d0 \ub9de\ub294 \ud1b5\ud654 \ucd94\uc801<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \uc194\ub8e8\uc158 \uc5c6\uc774 \uae30\ubcf8 \ud1b5\ud654 \uc18d\uc131\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"514-517\">\n<li data-source-line=\"514-514\">\uad6c\ud604 \ube44\uc6a9: $0-25\/\uc6d4<\/li>\n<li data-source-line=\"515-515\">\uae30\uc220\uc801 \ubcf5\uc7a1\uc131: \ub0ae\uc74c<\/li>\n<li data-source-line=\"516-517\">\ud6a8\uacfc\uc131: \uc804\ud654 \uae30\ubc18 \uc0ac\uc5c5\uc758 \uacbd\uc6b0 \uc911\uac04<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \ubc29\ubc95<\/strong>: Google Voice \ubc88\ud638(\ubb34\ub8cc)\ub97c \uc0ac\uc6a9\ud558\uac70\ub098, \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0 \ub9de\ub294 \ub2e4\uc591\ud55c \ubc88\ud638\ub97c \uc81c\uacf5\ud558\ub294 \uae30\ubcf8 \ud1b5\ud654 \uc804\ub2ec \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uc138\uc694.\n<h3 id=\"building-attribution-capabilities-over-time\" tabindex=\"-1\" data-source-line=\"520-520\"><span class=\"ez-toc-section\" id=\"Building_Attribution_Capabilities_Over_Time\"><\/span>\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \uc18d\uc131 \uae30\ub2a5 \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \ud568\uaed8 \uadc0\uc18d\ub3c4 \ubc1c\uc804\ud574\uc57c \ud569\ub2c8\ub2e4.\n<h4 id=\"starting-point-(year-1)\" tabindex=\"-1\" data-source-line=\"524-524\"><span class=\"ez-toc-section\" id=\"Starting_Point_Year_1\"><\/span>\uc2dc\uc791\uc810(1\ub144\ucc28)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"525-529\">\n<li data-source-line=\"525-525\">\uae30\ubcf8 Google \uc560\ub110\ub9ac\ud2f1\uc2a4 \uad6c\ud604<\/li>\n<li data-source-line=\"526-526\">UTM \ub9e4\uac1c\ubcc0\uc218 \ud504\ub808\uc784\uc6cc\ud06c<\/li>\n<li data-source-line=\"527-527\">CRM\uc5d0\uc11c\uc758 \uac04\ub2e8\ud55c \uc18c\uc2a4 \ucd94\uc801<\/li>\n<li data-source-line=\"528-529\">\uc18c\uc2a4\uc640 \uacb0\uacfc\ub97c \uc5f0\uacb0\ud558\ub294 \uc218\ub3d9 \ubcf4\uace0<\/li>\n<\/ul>\n<h4 id=\"next-level-(year-2)\" tabindex=\"-1\" data-source-line=\"530-530\"><span class=\"ez-toc-section\" id=\"Next_Level_Year_2\"><\/span>\ub2e4\uc74c \ub808\ubca8(2\ud559\ub144)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"531-535\">\n<li data-source-line=\"531-531\">\ud5a5\uc0c1\ub41c \uc804\ud658 \ucd94\uc801<\/li>\n<li data-source-line=\"532-532\">\ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uc704\ud55c \uae30\ubcf8 \uba40\ud2f0\ud130\uce58 \uc18d\uc131<\/li>\n<li data-source-line=\"533-533\">\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uc804\ud658\uc758 \uc5f0\uacb0<\/li>\n<li data-source-line=\"534-535\">\uc790\ub3d9\ud654\ub41c \ubcf4\uace0 \ub300\uc2dc\ubcf4\ub4dc<\/li>\n<\/ul>\n<h4 id=\"advanced-capabilities-(year-3%2B)\" tabindex=\"-1\" data-source-line=\"536-536\"><span class=\"ez-toc-section\" id=\"Advanced_Capabilities_Year_3\"><\/span>\uace0\uae09 \uc5ed\ub7c9(3\ud559\ub144 \uc774\uc0c1)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"537-541\">\n<li data-source-line=\"537-537\">\ud3ec\uad04\uc801\uc778 \uba40\ud2f0\ud130\uce58 \uc18d\uc131<\/li>\n<li data-source-line=\"538-538\">\uace0\uac1d \uc0dd\uc560 \uac00\uce58\uc758 \ud1b5\ud569<\/li>\n<li data-source-line=\"539-539\">\ub2e4\uc591\ud55c \uc601\ud5a5\uc744 \uace0\ub824\ud55c \uace0\uae09 \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"540-541\">\ub9c8\ucf00\ud305 \uacc4\ud68d\uc744 \uc54c\ub824\uc8fc\ub294 \uc608\uce21\uc801 \uc18d\uc131<\/li>\n<\/ul>\n<h2 id=\"expert-perspectives%3A-attribution-advice-for-smbs\" tabindex=\"-1\" data-source-line=\"542-542\"><span class=\"ez-toc-section\" id=\"Expert_Perspectives_Attribution_Advice_for_SMBs\"><\/span>\uc804\ubb38\uac00 \uad00\uc810: \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uadc0\uc18d \uc870\uc5b8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc774 \uadc0\uc18d\uc744 \uad6c\ud604\ud558\ub294 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc744 \uc704\ud55c \uc9c0\uce68\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.\n<h3 id=\"start-with-the-decision%2C-not-the-data\" tabindex=\"-1\" data-source-line=\"546-546\"><span class=\"ez-toc-section\" id=\"Start_With_the_Decision_Not_the_Data\"><\/span>\ub370\uc774\ud130\uac00 \uc544\ub2cc \uacb0\uc815\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc18c\uaddc\ubaa8 \uae30\uc5c5 \ub9c8\ucf00\ud305 \ucee8\uc124\ud134\ud2b8\uc778 \uc0ac\ub77c \uc874\uc2a8\uc740 &quot;\uc18c\uaddc\ubaa8 \uae30\uc5c5\uc740 \ud544\uc694\ud55c \uc758\uc0ac \uacb0\uc815\ubd80\ud130 \uc2dc\uc791\ud574\uc11c \ud544\uc694\ud55c \uae30\uc5ec\ub3c4\ub97c \uc5ed\uc73c\ub85c \uac80\ud1a0\ud574\uc57c \ud569\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\uc2a4\uc2a4\ub85c\uc5d0\uac8c \uc9c8\ubb38\ud574 \ubcf4\uc138\uc694. \ub098\ub294 \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \uacb0\uc815\uc744 \uc815\uae30\uc801\uc73c\ub85c \ub0b4\ub9ac\uace0 \uc788\ub294\uac00? \uc5b4\ub5a4 \uc815\ubcf4\uac00 \uadf8\ub7ec\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc778\uac00? \uc774\ub97c \ud1b5\ud574 \uc2e4\uc81c\ub85c \ud544\uc694\ud55c \uae30\uc5ec\ub3c4\uc640 \ub2e8\uc21c\ud788 \uc788\uc73c\uba74 \uc88b\uc740 \uae30\uc5ec\ub3c4\uac00 \ubb34\uc5c7\uc778\uc9c0 \uba85\ud655\ud788 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"focus-on-consistency-over-complexity\" tabindex=\"-1\" data-source-line=\"550-550\"><span class=\"ez-toc-section\" id=\"Focus_on_Consistency_Over_Complexity\"><\/span>\ubcf5\uc7a1\uc131\ubcf4\ub2e4 \uc77c\uad00\uc131\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc911\uc18c\uae30\uc5c5(SMB)\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5d0\uc774\uc804\uc2dc \uc124\ub9bd\uc790 \ub370\uc774\ube44\ub4dc \uc70c\ub9ac\uc5c4\uc2a4\ub294 &quot;\uc18c\uaddc\ubaa8 \uae30\uc5c5\ub4e4\uc774 \ub9e4\uc6b0 \ub2e8\uc21c\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c\ub3c4 \uc131\uacf5\ud558\ub294 \uac83\uc744 \ubd24\uc2b5\ub2c8\ub2e4. \uad6c\ud604 \ubc29\uc2dd\uc774 \ub9e4\uc6b0 \uc77c\uad00\uc801\uc774\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uc644\ubcbd\ud55c UTM \ub9e4\uac1c\ubcc0\uc218\uc640 \uc77c\uad00\ub41c CRM \uc18c\uc2a4 \ucd94\uc801 \uae30\ub2a5\uc744 \uac16\ucd98 \uc9c0\uc5ed \uc794\ub514 \uad00\ub9ac \ud68c\uc0ac\ub294 \uba4b\uc9c4 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc9c0\ub9cc \uad6c\ud604\uc774 \ubd80\uc2e4\ud55c \uc911\uacac \uae30\uc5c5\ubcf4\ub2e4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774 \ub354 \ub098\uc740 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"create-feedback-loops\" tabindex=\"-1\" data-source-line=\"554-554\"><span class=\"ez-toc-section\" id=\"Create_Feedback_Loops\"><\/span>\ud53c\ub4dc\ubc31 \ub8e8\ud504 \ub9cc\ub4e4\uae30<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc911\uc18c\uae30\uc5c5 \ub9c8\ucf00\ud305 \uc804\ub7b5\uac00\uc778 \uc5d0\ubc00\ub9ac \ub85c\ub4dc\ub9ac\uac8c\uc2a4\ub294 &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub2f9\uc2e0\uc758 \uc5c5\ubb34\uc5d0 \ubcc0\ud654\ub97c \uc904 \ub54c\uc5d0\ub9cc \uc758\ubbf8\uac00 \uc788\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uc81c\uac00 \ud568\uaed8 \uc77c\ud558\ub294 \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uc911\uc18c\uae30\uc5c5\ub4e4\uc740 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\ub97c \uac80\ud1a0\ud558\uace0 \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\uccb4\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uc815\uae30\uc801\uc778 \ud504\ub85c\uc138\uc2a4\ub97c \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\ub85d \uc77c\uc8fc\uc77c\uc5d0 30\ubd84 \uc815\ub3c4\uc77c\uc9c0\ub77c\ub3c4 \ub9d0\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud53c\ub4dc\ubc31 \ub8e8\ud504\uac00 \uc5c6\ub2e4\uba74 \uc644\ubcbd\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\uc870\ucc28\ub3c4 \uc544\ubb34\ub7f0 \uac00\uce58\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"perfect-is-the-enemy-of-useful\" tabindex=\"-1\" data-source-line=\"558-558\"><span class=\"ez-toc-section\" id=\"Perfect_is_the_Enemy_of_Useful\"><\/span>\uc644\ubcbd\ud568\uc740 \uc720\uc6a9\ud568\uc758 \uc801\uc785\ub2c8\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubd84\uc11d \uc804\ubb38\uac00 \ub9c8\uc774\ud074 \uccb8\uc740 &quot;\uc644\ubcbd\ud55c \uc18d\uc131\uc774 \uc720\uc6a9\ud55c \uc18d\uc131\uc758 \ubc29\ud574\uac00 \ub418\uc9c0 \uc54a\ub3c4\ub85d \ud558\uc138\uc694.&quot;\ub77c\uace0 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\uc2e4\uc81c\ub85c \uc0ac\uc6a9\ud558\ub294 \ub370 \uc788\uc5b4 \ubc29\ud5a5\uc131\uc774 \uc815\ud655\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ub2e8\uc21c\ud55c \uc2dc\uc2a4\ud15c\uc740 \uc720\uc9c0 \uad00\ub9ac\ub098 \ud574\uc11d\uc774 \ub108\ubb34 \ubcf5\uc7a1\ud55c \uc815\uad50\ud55c \uc2dc\uc2a4\ud15c\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4.&quot;\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"562-562\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"do-i-need-specialized-attribution-software-as-a-small-business%3F\" tabindex=\"-1\" data-source-line=\"564-564\"><span class=\"ez-toc-section\" id=\"Do_I_need_specialized_attribution_software_as_a_small_business\"><\/span>\uc18c\uaddc\ubaa8 \uae30\uc5c5\uc774\ub77c\uba74 \uc804\ubb38\uc801\uc778 \uc18d\uc131 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ud544\uc694\ud560\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub300\ubd80\ubd84\uc758 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc740 \uc774\ubbf8 \uc774\uc6a9 \uac00\ub2a5\ud55c \ubb34\ub8cc \ub610\ub294 \uc800\ub834\ud55c \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud6a8\uacfc\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Google \uc560\ub110\ub9ac\ud2f1\uc2a4, UTM \ub9e4\uac1c\ubcc0\uc218, \uae30\ubcf8 CRM \uc18c\uc2a4 \ucd94\uc801\uc740 \uc804\ubb38 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc5c6\uc774\ub3c4 \uacac\uace0\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ubc18\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc5c5\uc774 \uc131\uc7a5\ud558\uac70\ub098 \ub9c8\ucf00\ud305\uc774 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9d0\uc5d0 \ub530\ub77c \uc804\ubb38 \ub3c4\uad6c\uac00 \ucd94\uac00\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubb34\ub8cc \ub3c4\uad6c\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uace0, (1) \ud544\uc694\ud55c \ucd94\uac00 \uc778\uc0ac\uc774\ud2b8\ub97c \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\uace0, (2) \uae30\uc874 \ub3c4\uad6c\ub85c\ub294 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud560 \uc218 \uc5c6\uc74c\uc744 \ud655\uc778\ud558\uace0, (3) \ud22c\uc790\uc758 \uc7a0\uc7ac\uc801 ROI\ub97c \uacc4\uc0b0\ud55c \uacbd\uc6b0\uc5d0\ub9cc \uc804\ubb38 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0 \ud22c\uc790\ud558\uc2ed\uc2dc\uc624. \ub9ce\uc740 \uc911\uc18c\uae30\uc5c5\uc774 \ubb34\ub8cc \ub3c4\uad6c\uc640 \uc804\ub7b5\uc801 \uad6c\ud604\uc744 \ud1b5\ud574 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc694\uad6c \uc0ac\ud56d\uc758 80%\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc54c\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n<h3 id=\"how-do-i-attribute-walk-in-customers-to-digital-marketing%3F\" tabindex=\"-1\" data-source-line=\"567-567\"><span class=\"ez-toc-section\" id=\"How_do_I_attribute_walk-in_customers_to_digital_marketing\"><\/span>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc73c\ub85c \ubc29\ubb38 \uace0\uac1d\uc744 \uc5b4\ub5bb\uac8c \ubd84\ub958\ud560 \uc218 \uc788\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ub610\ub294 \uc624\ud504\ub77c\uc778 \uace0\uac1d\uc5d0\uac8c \uc5f0\uacb0\ud558\ub294 \uac83\uc740 \uc5b4\ub835\uc9c0\ub9cc \uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uccb4\uc5d0\uac8c\ub294 \uc2e4\ud604 \uac00\ub2a5\ud569\ub2c8\ub2e4. (1) \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc11c \uace0\uac1d\uc774 \ub9e4\uc7a5\uc5d0\uc11c \uc5b8\uae09\ud574\uc57c \ud558\ub294 \ud2b9\ubcc4 \ud560\uc778\uc774\ub098 \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4. (2) \uac01 \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0 \ub300\ud574 \uc778\uc1c4 \uac00\ub2a5\ud55c \ucfe0\ud3f0\uc774\ub098 QR \ucf54\ub4dc\uac00 \uc788\ub294 \uc804\uc6a9 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. (3) \uc9c1\uc6d0\ub4e4\uc5d0\uac8c \uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \ud68c\uc0ac\ub97c \uc54c\uac8c \ub418\uc5c8\ub294\uc9c0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c8\ubb38\ud558\uace0 \uae30\ub85d\ud558\ub3c4\ub85d \uad50\uc721\ud569\ub2c8\ub2e4. (4) \ucd94\uc801 \uac00\ub2a5\ud55c \ud2b9\uc815 \ub9e4\uc7a5 \ub0b4 \ud589\ub3d9 \uc720\ub3c4(CTA)\uac00 \ud3ec\ud568\ub41c \uc704\uce58 \uae30\ubc18 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. (5) \ud2b9\uc815 \ub514\uc9c0\ud138 \ucea0\ud398\uc778 \uc774\ud6c4\uc758 \ubc29\ubb38 \ud2b8\ub798\ud53d \ud328\ud134\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4. \ud575\uc2ec\uc740 \ub514\uc9c0\ud138 \ub178\ucd9c\uacfc \uc624\ud504\ub77c\uc778 \ubc29\ubb38\uc744 \uc5f0\uacb0\ud558\ub294 \uc77c\uad00\ub41c \uba54\ucee4\ub2c8\uc998\uc744 \uad6c\ucd95\ud558\uace0 \uc774 \uc815\ubcf4\ub97c \uace0\uac1d \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \ubd80\uc9c0\ub7f0\ud788 \uae30\ub85d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h3 id=\"how-accurate-does-my-attribution-need-to-be-as-a-small-business%3F\" tabindex=\"-1\" data-source-line=\"570-570\"><span class=\"ez-toc-section\" id=\"How_accurate_does_my_attribution_need_to_be_as_a_small_business\"><\/span>\uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uccb4\uc758 \uacbd\uc6b0 \uadc0\uc18d\uc740 \uc5bc\ub9c8\ub098 \uc815\ud655\ud574\uc57c \ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub300\ubd80\ubd84\uc758 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc5d0\uac8c\ub294 \uc644\ubcbd\ud55c \uc815\ubc00\uc131\ubcf4\ub2e4 \ubc29\ud5a5\uc131 \uc815\ud655\ub3c4\uac00 \ub354 \uc911\uc694\ud569\ub2c8\ub2e4. \uadc0\uc0ac\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc740 \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774 \ub2e4\ub978 \ucc44\ub110\ubcf4\ub2e4 \uc131\uacfc\uac00 \ud6e8\uc52c \uc88b\uac70\ub098 \ub098\uc060\uc9c0 \uc815\ud655\ud558\uac8c \ud30c\uc545\ud558\uc5ec \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \uc608\uc0b0 \ubc30\ubd84 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \ub300\uae30\uc5c5\uc740 \uba87 \ud37c\uc13c\ud2b8 \ud3ec\uc778\ud2b8\uc758 ROI \ucc28\uc774\ub97c \uce21\uc815\ud574\uc57c \ud560 \uc218 \uc788\uc9c0\ub9cc, \uc911\uc18c\uae30\uc5c5\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc8fc\uc694 \uc131\uacfc \ucc28\uc774(\uc608: \ud2b9\uc815 \ucc44\ub110\uc774 \ub2e4\ub978 \ucc44\ub110\ubcf4\ub2e4 2~3\ubc30 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\ub294 \uacbd\uc6b0)\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \ud070 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc644\ubcbd\ud558\uac8c \uc815\ud655\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\ubcf4\ub2e4\ub294 \uc77c\uad00\ub418\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ub9cc\ub4dc\ub294 \ub370 \uc9d1\uc911\ud558\uc138\uc694. \uc0ac\uc5c5\uc774 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \ub354 \ub192\uc740 \uc815\ubc00\uc131\uc5d0 \ub300\ud55c \uc694\uad6c\uc5d0 \ub9de\ucdb0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uc815\uad50\ud568\uc744 \uc810\uc9c4\uc801\uc73c\ub85c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"how-do-i-get-my-small-team-to-consistently-use-attribution%3F\" tabindex=\"-1\" data-source-line=\"573-573\"><span class=\"ez-toc-section\" id=\"How_do_I_get_my_small_team_to_consistently_use_attribution\"><\/span>\uc18c\uaddc\ubaa8 \ud300\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc18d\uc131 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\ub3c4\ub85d \ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc18c\uaddc\ubaa8 \ud300 \uc804\uccb4\uc5d0\uc11c \uc77c\uad00\ub41c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud558\ub824\uba74 \uba87 \uac00\uc9c0 \uc2e4\uc9c8\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. (1) \ucd94\uac00 \uc791\uc5c5\uc744 \ucd5c\uc18c\ud654\ud558\ub294 \uac04\ub2e8\ud558\uace0 \ubb38\uc11c\ud654\ub41c \ucd94\uc801 \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95, (2) \ubcc4\ub3c4\uc758 \ub2e8\uacc4\ub97c \ucd94\uac00\ud558\ub294 \ub300\uc2e0 \uae30\uc874 \uc6cc\ud06c\ud50c\ub85c\uc5d0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud1b5\ud569, (3) \uba85\ud655\ud55c \uc0ac\ub840\ub97c \ud1b5\ud574 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\uc758 \uc9c1\uc811\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58 \uc785\uc99d, (4) \uc77c\uad00\ub41c \uad6c\ud604\uc744 \uc6a9\uc774\ud558\uac8c \ud558\ub294 \ud15c\ud50c\ub9bf\uacfc \uccb4\ud06c\ub9ac\uc2a4\ud2b8 \uac1c\ubc1c, (5) \ud300 \ucc28\uc6d0\uc5d0\uc11c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\ub97c \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uc5ec \uadf8 \uc911\uc694\uc131\uc744 \uac15\uc870\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ud575\uc2ec\uc740 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad00\ub9ac \ubd80\ub2f4\uc774 \uc544\ub2cc \uac00\uce58 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \ub3c4\uad6c\ub85c \uc778\uc2dd\ud558\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud300\uc6d0\ub4e4\uc774 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\uac00 \uc131\uacfc\ub97c \uac1c\uc120\ud558\uace0 \uc5c5\ubb34\ub97c \uac04\uc18c\ud654\ud558\ub294 \ubc29\uc2dd\uc744 \ud655\uc778\ud558\uba74 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc77c\uad00\ub41c \uad6c\ud604\uc774 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.\n<h3 id=\"what-should-i-do-if-my-attribution-data-conflicts-with-platform-reported-data%3F\" tabindex=\"-1\" data-source-line=\"576-576\"><span class=\"ez-toc-section\" id=\"What_should_I_do_if_my_attribution_data_conflicts_with_platform-reported_data\"><\/span>\ub0b4 \uc18d\uc131 \ub370\uc774\ud130\uac00 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubcf4\uace0\ud55c \ub370\uc774\ud130\uc640 \ucda9\ub3cc\ud558\ub294 \uacbd\uc6b0 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc0ac\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uacfc \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubcf4\uace0\ud558\ub294 \ub370\uc774\ud130(\uc608: Facebook \uad11\uace0 \uad00\ub9ac\uc790 \ub610\ub294 Google \uad11\uace0) \uac04\uc758 \ubd88\uc77c\uce58\ub294 \uc815\uc0c1\uc801\uc774\uba70 \uc608\uc0c1\ub418\ub294 \ud604\uc0c1\uc785\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \ud50c\ub7ab\ud3fc \ub370\uc774\ud130\ub294 \uc804\ud658\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \uacf5\ub85c\ub97c \uc778\uc815\ubc1b\uae30 \ub54c\ubb38\uc5d0 \uc804\ud658 \uc218\uce58\uac00 \ubd80\ud480\ub824\uc9c0\uace0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774 \uc911\ubcf5\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucda9\ub3cc\uc774 \ubc1c\uc0dd\ud560 \uacbd\uc6b0: (1) \uac01 \uc2dc\uc2a4\ud15c\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\ubc95\ub860\uacfc \ub8e9\ubc31 \uc708\ub3c4\uc6b0\ub97c \uc774\ud574\ud569\ub2c8\ub2e4. (2) \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc744 \ud06c\ub85c\uc2a4\ucc44\ub110 \uc758\uc0ac \uacb0\uc815\uc758 &quot;\uc9c4\uc2e4\uc758 \uc6d0\ucc9c&quot;\uc73c\ub85c \uac04\uc8fc\ud569\ub2c8\ub2e4. (3) \ud2b9\uc815 \ucc44\ub110 \ub0b4\uc5d0\uc11c \ucd5c\uc801\ud654\ub97c \uc704\ud574 \ud50c\ub7ab\ud3fc \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. (4) \uc608\uc0c1\ub418\ub294 \ubd88\uc77c\uce58\uc640 \uadf8 \uc6d0\uc778\uc744 \ubb38\uc11c\ud654\ud558\uc5ec \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uc54c\ub9bd\ub2c8\ub2e4. (5) \uc2dc\uc2a4\ud15c \uac04 \uc644\ubcbd\ud55c \uc218\uce58 \uc77c\uce58\ub97c \uae30\ub300\ud558\uae30\ubcf4\ub2e4\ub294 \ucd94\uc138\uc640 \uc0c1\ub300\uc801 \uc131\uacfc\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4.\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"579-579\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uae30\uc5ec \ubd84\uc11d\uc740 \ub300\uaddc\ubaa8 \uc608\uc0b0\uacfc \uc804\ub2f4 \ubd84\uc11d\ud300\uc744 \uac16\ucd98 \uae30\uc5c5\uc5d0\ub9cc \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc911\uc18c \uaddc\ubaa8 \uae30\uc5c5\ub3c4 \ub9c9\ub300\ud55c \ube44\uc6a9 \ubd80\ub2f4 \uc5c6\uc774 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac00\uce58 \uc788\ub294 \uae30\uc5ec \ubd84\uc11d \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uc18c\uae30\uc5c5\uc758 \uae30\uc5ec \ubd84\uc11d \uc131\uacf5\uc758 \ud575\uc2ec\uc740 \uc2e4\uc6a9\uc801\uc774\uace0 \ub2e8\uacc4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"585-590\">\n<li data-source-line=\"585-585\"><strong>\uae30\ubcf8\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694<\/strong>: \uc8fc\uc694 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uae30\ubcf8 \ucd94\uc801\uc744 \uc77c\uad00\ub418\uac8c \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"586-586\"><strong>\uc601\ud5a5\ub825 \uc788\ub294 \ud1b5\ucc30\ub825\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/strong>: \uac00\uc7a5 \uc911\uc694\ud55c \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub294 \uc18d\uc131\uc744 \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"587-587\"><strong>\uc810\uc9c4\uc801\uc73c\ub85c \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud558\uc138\uc694<\/strong>: \ub354 \uac04\ub2e8\ud55c \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \uc2dc\uc791\ud558\uc5ec \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \uc815\uad50\ud568\uc744 \ucd94\uac00\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"588-588\"><strong>\ubd84\uc11d\ubcf4\ub2e4 \ud589\ub3d9\uc744 \uac15\uc870\ud558\uc138\uc694<\/strong>: \ub9c8\ucf00\ud305\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \uba85\ud655\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"589-590\"><strong>\uc800\ub834\ud55c \ub3c4\uad6c\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uc138\uc694<\/strong>: \uc804\ubb38 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0 \ud22c\uc790\ud558\uae30 \uc804\uc5d0 \ubb34\ub8cc \ubc0f \uc800\ub834\ud55c \uc194\ub8e8\uc158\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uc138\uc694<\/li>\n<\/ol>\n\ube44\uc988\ub2c8\uc2a4\uac00 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \uadc0\uc0ac\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc811\uadfc \ubc29\uc2dd\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\uc5d0 \uc9d1\uc911\ud558\uba74\uc11c \ub354\uc6b1 \uc815\uad50\ud55c \uae30\ub2a5\uc744 \uc810\uc9c4\uc801\uc73c\ub85c \ud1b5\ud569\ud558\uc5ec \ubc1c\uc804\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc758\uc0ac \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ubd88\uc644\uc804\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ud65c\uc6a9\ub418\uc9c0 \uc54a\ub294 \uc644\ubcbd\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \uac00\uce58\uac00 \uc788\ub2e4\ub294 \uc810\uc744 \uae30\uc5b5\ud558\uc2ed\uc2dc\uc624. \uc774 \uac00\uc774\ub4dc\uc5d0 \uc81c\uc2dc\ub41c \uc2e4\uc6a9\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud558\uba74 \uae30\uc5c5 \uc218\uc900\uc758 \ud22c\uc790 \uc5c6\uc774\ub3c4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc5ed\ub7c9\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uba74\uc11c\ub3c4 \ube44\uc6a9 \ubd80\ub2f4\uc744 \ud53c\ud558\uace0\uc790 \ud558\ub294 \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud574\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc77c\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \uadc0\uc18d \uc2e4\uc218<\/a>, \uac19\uc740 \uc194\ub8e8\uc158\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\uc790\uc6d0\uc740 \ubd80\uc871\ud558\uc9c0\ub9cc \uc57c\uc2ec\ucc2c \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \uac00\uc9c4 \uc870\uc9c1\uc744 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \ud569\ub9ac\uc801\uc778 \uac00\uaca9\uc758 \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc758 \uacbd\uc7c1 \uc6b0\uc704\ub294 \ub354 \uc774\uc0c1 \ub9c9\ub300\ud55c \uc608\uc0b0\uc744 \uac00\uc9c4 \ub300\uae30\uc5c5\uc5d0\ub9cc \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\uc5d0 \uc81c\uc2dc\ub41c \uc804\ub7b5\uc744 \ud1b5\ud574 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\uc740 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ud601\uc2e0\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \uae30\uc5ec \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.","protected":false},"excerpt":{"rendered":"<p>\uc911\uc18c\uae30\uc5c5\uc740 \uc608\uc0b0\uacfc \uc790\uc6d0\uc758 \uc81c\uc57d\uc73c\ub85c \uc815\uad50\ud55c \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc774 \uc5b4\ub835\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774 \uc2e4\uc6a9\uc801\uc778 \uac00\uc774\ub4dc\ub294 \uc911\uc18c\uae30\uc5c5\uc774 \uae30\uc5c5 \uc218\uc900\uc758 \ud22c\uc790 \uc5c6\uc774 \ud6a8\uacfc\uc801\uc778 \uae30\uc5ec\ub3c4 \ubd84\uc11d \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud604\uba85\ud55c \uae30\uc220 \uc120\ud0dd, \ub2e8\uacc4\uc801 \uad6c\ud604 \uc804\ub7b5, \uadf8\ub9ac\uace0 \uc9d1\uc911\uc801\uc778 \uce21\uc815 \ubc29\uc2dd\uc744 \ud1b5\ud574 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\uc740 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-315","post","type-post","status-publish","format-standard","hentry","category-attribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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This practical guide provides budget-friendly tools, DIY implementation strategies, and real-world examples for measuring marketing effectiveness with limited resources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/attrisight.com\/ko\/\ub9c8\ucf00\ud305-\uc18d\uc131-\uad6c\ud604-\uc81c\ud55c-\uc608\uc0b0-\uac00\uc774\ub4dc-smb\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Implementing Marketing Attribution on a Limited Budget: A Guide for SMBs - AttriSight\" \/>\n<meta property=\"og:description\" content=\"Learn how small and medium-sized businesses can implement effective marketing attribution without breaking the bank. 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