{"id":311,"date":"2025-05-12T20:04:21","date_gmt":"2025-05-13T04:04:21","guid":{"rendered":"https:\/\/attrisight.com\/?p=311"},"modified":"2025-05-12T20:04:21","modified_gmt":"2025-05-13T04:04:21","slug":"%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/","title":{"rendered":"\uc77c\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \uadc0\uc18d \uc2e4\uc218\uc640 \uc774\ub97c \ud53c\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"\uac00\uc7a5 \uc815\uad50\ud55c \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4 \uc2dc\uc2a4\ud15c\uc870\ucc28\ub3c4 \uc77c\ubc18\uc801\uc778 \uad6c\ud604 \ubc0f \ud574\uc11d \uc624\ub958\ub85c \uc778\ud574 \uc190\uc0c1\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 \uce21\uc815 \uc815\ud655\ub3c4\uc640 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc800\ud574\ud558\ub294 \uc911\uc694\ud55c \uae30\uc5ec\ub3c4 \uc624\ub958\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc798\ubabb\ub41c \ubaa8\ub378 \uc120\ud0dd\uacfc \ubd88\uc644\uc804\ud55c \ucd94\uc801, \uc870\uc9c1 \uac04 \uc7a5\ubcbd\uacfc \uc798\ubabb\ub41c \ub370\uc774\ud130 \ud574\uc11d \ub4f1 \uc774\ub7ec\ud55c \ud568\uc815\uc774 \uc5b4\ub5bb\uac8c \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\ub97c \uc65c\uace1\ud558\uace0 \uc608\uc0b0 \ubc30\ubd84\uc744 \ucd5c\uc801\ud654\ud558\uc9c0 \ubabb\ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694. \uc804\ubb38\uac00 \ubd84\uc11d, \uc2e4\uc81c \uc0ac\ub840, \uadf8\ub9ac\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uae30\uc5ec\ub3c4 \uc815\ud655\ub3c4\ub97c \ub192\uc774\uace0, \ud06c\ub85c\uc2a4\ucc44\ub110 \uce21\uc815\uc744 \uac15\ud654\ud558\uace0, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uae30\uc5ec\ub3c4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ud504\ub85c\uadf8\ub7a8\uc744 \uad6c\ucd95\ud558\ub294 \uc2e4\uc9c8\uc801\uc778 \uc804\ub7b5\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Introduction\" >\uc18c\uac1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Technical_Implementation_Mistakes\" >\uae30\uc220 \uad6c\ud604 \uc2e4\uc218<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_1_Incomplete_Tracking_Implementation\" >\uc624\ub958 #1: \ucd94\uc801 \uad6c\ud604\uc774 \ubd88\uc644\uc804\ud568<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_2_Incorrect_Attribution_Window_Settings\" >\uc624\ub958 #2: \uc798\ubabb\ub41c \uc18d\uc131 \ucc3d \uc124\uc815<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-2\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-2\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-2\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_3_Broken_Cross-Device_and_Cross-Browser_Tracking\" >\uc624\ub958 #3: \uc190\uc0c1\ub41c \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ubc0f \ud06c\ub85c\uc2a4 \ube0c\ub77c\uc6b0\uc800 \ucd94\uc801<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-3\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-3\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-3\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_4_Failure_to_Account_for_Data_Privacy_Changes\" >\uc2e4\uc218 #4: \ub370\uc774\ud130 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d \uace0\ub824 \uc2e4\ud328<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-4\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-4\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-4\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Model_Selection_and_Configuration_Mistakes\" >\ubaa8\ub378 \uc120\ud0dd \ubc0f \uad6c\uc131 \uc2e4\uc218<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_5_Defaulting_to_Last-Click_Attribution\" >\uc2e4\uc218 #5: \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uae30\ubcf8\uc73c\ub85c \uc124\uc815<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-5\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-5\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-5\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_6_Using_the_Wrong_Attribution_Model_for_Your_Business\" >\uc2e4\uc218 #6: \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc798\ubabb\ub41c \uadc0\uc18d \ubaa8\ub378 \uc0ac\uc6a9<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-6\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-6\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-6\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_7_Ignoring_Online-to-Offline_Connections\" >\uc2e4\uc218 #7: \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc5f0\uacb0 \ubb34\uc2dc<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-7\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-7\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-7\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_8_Not_Accounting_for_Incrementality\" >\uc2e4\uc218 #8: \uc99d\ubd84\uc131\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\uc74c<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-8\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-8\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-8\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Data_Analysis_and_Interpretation_Mistakes\" >\ub370\uc774\ud130 \ubd84\uc11d \ubc0f \ud574\uc11d \uc2e4\uc218<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_9_Confusing_Channels_and_Tactics_Within_Channels\" >\uc2e4\uc218 #9: \ucc44\ub110\uacfc \ucc44\ub110 \ub0b4 \uc804\ub7b5\uc758 \ud63c\ub3d9<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-9\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-9\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-9\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_10_Ignoring_Assisted_Conversions\" >\uc2e4\uc218 #10: \uc9c0\uc6d0 \ubcc0\ud658 \ubb34\uc2dc<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-10\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-10\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-10\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_11_Focusing_Only_on_Acquisition_Ignoring_Retention_and_Growth\" >\uc2e4\uc218 #11: \uc778\uc218\uc5d0\ub9cc \uc9d1\uc911\ud558\uace0 \uc720\uc9c0 \ubc0f \uc131\uc7a5\uc744 \ubb34\uc2dc\ud568<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-11\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-11\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-11\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_12_Not_Adjusting_for_Seasonality_and_External_Factors\" >\uc2e4\uc218 #12: \uacc4\uc808\uc131 \ubc0f \uc678\ubd80 \uc694\uc778 \uc870\uc815 \uc548 \ud568<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-12\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-12\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-12\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Organizational_and_Process_Mistakes\" >\uc870\uc9c1 \ubc0f \ud504\ub85c\uc138\uc2a4 \uc2e4\uc218<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_13_Attribution_Silos_Across_Channels_and_Teams\" >\uc2e4\uc218 #13: \ucc44\ub110 \ubc0f \ud300 \uac04 \uadc0\uc18d \uc0ac\uc77c\ub85c<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-13\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-13\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-13\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_14_Failure_to_Take_Action_on_Attribution_Insights\" >\uc2e4\uc218 #14: Attribution Insights\uc5d0 \ub300\ud55c \uc870\uce58 \uc2e4\ud328<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-14\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-14\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-14\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Mistake_15_Lack_of_Testing_and_Validation\" >\uc2e4\uc218 #15: \ud14c\uc2a4\ud2b8 \ubc0f \uac80\uc99d \ubd80\uc871<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Common_Manifestations-15\" >\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Real_Impact-15\" >\uc2e4\uc81c \uc601\ud5a5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Solution-15\" >\ud574\uacb0\ucc45:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Creating_an_Attribution_Center_of_Excellence\" >\uc6b0\uc218\uc131 \uc13c\ud130 \uad6c\ucd95<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Key_Elements_of_an_Attribution_Center_of_Excellence\" >\uadc0\uc18d \uc6b0\uc218\uc131 \uc13c\ud130\uc758 \ud575\uc2ec \uc694\uc18c<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#1_Cross-Functional_Governance\" >1. \uad50\ucc28 \uae30\ub2a5\uc801 \uac70\ubc84\ub10c\uc2a4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#2_Standardized_Methodology\" >2. \ud45c\uc900\ud654\ub41c \ubc29\ubc95\ub860<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#3_Technical_Excellence\" >3. \uae30\uc220\uc801 \uc6b0\uc218\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#4_Insight_Activation\" >4. \ud1b5\ucc30\ub825 \ud65c\uc131\ud654<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Implementation_Plan_Fixing_Common_Attribution_Mistakes\" >\uad6c\ud604 \uacc4\ud68d: \uc77c\ubc18\uc801\uc778 \uadc0\uc18d \uc624\ub958 \uc218\uc815<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Phase_1_Attribution_Audit_and_Assessment_4-6_Weeks\" >1\ub2e8\uacc4: \uadc0\uc18d \uac10\uc0ac \ubc0f \ud3c9\uac00(4-6\uc8fc)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Phase_2_Foundation_Improvement_6-8_Weeks\" >2\ub2e8\uacc4: \uae30\ucd08 \uac1c\uc120(6-8\uc8fc)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Phase_3_Model_Enhancement_8-10_Weeks\" >3\ub2e8\uacc4: \ubaa8\ub378 \uac15\ud654(8-10\uc8fc)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Phase_4_Organizational_Integration_Ongoing\" >4\ub2e8\uacc4: \uc870\uc9c1 \ud1b5\ud569(\uc9c4\ud589 \uc911)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Expert_Perspectives_Building_Better_Attribution\" >\uc804\ubb38\uac00 \uad00\uc810: \ub354 \ub098\uc740 \uc18d\uc131 \uad6c\ucd95<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Start_With_Business_Questions_Not_Technical_Solutions\" >\uae30\uc220\uc801\uc778 \uc194\ub8e8\uc158\uc774 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Focus_on_Incremental_Value_Not_Attribution_Models\" >\uadc0\uc18d \ubaa8\ub378\uc774 \uc544\ub2cc \uc99d\ubd84 \uac00\uce58\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Balance_Precision_With_Practicality\" >\uc815\ubc00\uc131\uacfc \uc2e4\uc6a9\uc131\uc758 \uade0\ud615<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Treat_Attribution_as_a_Journey_Not_a_Destination\" >\uadc0\uc18d\uc744 \ubaa9\uc801\uc9c0\uac00 \uc544\ub2cc \uc5ec\uc815\uc73c\ub85c \ucde8\uae09\ud558\uc138\uc694<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#How_do_I_know_if_my_attribution_system_is_working_properly\" >\ub0b4 \uc18d\uc131 \uc2dc\uc2a4\ud15c\uc774 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\ub294\uc9c0 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#How_do_I_fix_attribution_when_I_cant_track_everything_due_to_privacy_limitations\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc81c\ud55c\uc73c\ub85c \uc778\ud574 \ubaa8\ub4e0 \uac83\uc744 \ucd94\uc801\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0 \uc18d\uc131\uc744 \uc5b4\ub5bb\uac8c \uc218\uc815\ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#How_do_I_get_organizational_buy-in_for_fixing_attribution_problems\" >\uadc0\uc18d \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc870\uc9c1\uc758 \ub3d9\uc758\ub97c \uc5bb\uc73c\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Should_different_products_or_business_units_use_different_attribution_models\" >\uac01 \uc81c\ud488\uc774\ub098 \uc0ac\uc5c5\ubd80\ub9c8\ub2e4 \ub2e4\ub978 \uadc0\uc18d \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-87\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#How_frequently_should_attribution_models_be_updated_or_reconsidered\" >\uadc0\uc18d \ubaa8\ub378\uc740 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc5c5\ub370\uc774\ud2b8\ud558\uac70\ub098 \uc7ac\uace0\ub824\ud574\uc57c \ud569\ub2c8\uae4c?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-88\" href=\"https:\/\/attrisight.com\/ko\/%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d-%ec%8b%a4%ec%88%98-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%94%bc%ed%95%98%eb%82%98%ec%9a%94\/#Conclusion\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uae30\uc220\uc801 \ud638\uae30\uc2ec\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud544\uc218\uc801\uc778 \uc5ed\ub7c9\uc73c\ub85c \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4. \uac00\ud2b8\ub108\uc5d0 \ub530\ub974\uba74, \uace0\uae09 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\ub294 \uae30\uc5c5\uc740 \uae30\ubcf8\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc5d0 \uc758\uc874\ud558\ub294 \uae30\uc5c5\ubcf4\ub2e4 15~30% \ub354 \ub192\uc740 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ub2ec\uc131\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc220\uc5d0 \ub300\ud55c \uc0c1\ub2f9\ud55c \ud22c\uc790\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ub9ce\uc740 \uae30\uc5c5\uc740 \uce21\uc815 \uc815\ud655\ub3c4\ub97c \uc800\ud574\ud558\ub294 \uad6c\ud604 \ubb38\uc81c\ub85c \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \uc720\uba85 \ub9c8\ucf00\ud305 \uc5d0\uc774\uc804\uc2dc\uc758 \ubd84\uc11d \ucc45\uc784\uc790\uc778 \uc81c\ub2c8\ud37c \ub370\uc774\ube44\uc2a4\ub294 &quot;\uae30\uc5c5\ub4e4\uc774 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc220\uc5d0 \uc218\uc2ed\uc5b5 \uc6d0\uc744 \ud22c\uc790\ud558\uba74\uc11c\ub3c4 \uadfc\ubcf8\uc801\uc778 \uc2e4\uc218\ub97c \uc800\uc9c0\ub974\uace0, \uc774\ub85c \uc778\ud574 \ud22c\uc790 \uac00\uce58\uac00 \uc608\uc0c1\ubcf4\ub2e4 \ud6e8\uc52c \ub0ae\uc544\uc9c0\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4. &quot;\uc774\ub7ec\ud55c \uc624\ub958\ub294 \ub2e8\uc21c\ud55c \uae30\uc220\uc801\uc778 \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c, \uc218\ubc31\ub9cc \ub2ec\ub7ec\uc758 \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc744 \uc798\ubabb \ud560\ub2f9\ud558\ub294 \uc798\ubabb\ub41c \ud655\uc2e0\uc744 \uc2ec\uc5b4\uc90d\ub2c8\ub2e4.&quot; \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2e4\uc218\uc758 \uacb0\uacfc\ub294 \ubd80\uc815\ud655\ud55c \ubcf4\uace0\ub97c \ud6e8\uc52c \ub118\uc5b4\uc12d\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\uc5d0 \uacb0\ud568\uc774 \uc788\uc744 \uacbd\uc6b0, \ub9c8\ucf00\ud305 \ud300\uc740 \uc798\ubabb\ub41c \ucc44\ub110\uacfc \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uace0, \uace0\uac1d \uacbd\ud5d8\uc740 \ub2e8\uc808\ub418\uba70, \uc7a0\uc7ac \uc218\uc775\uc740 \uc2e4\ud604\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc81c3\uc790 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uace0 \ucd94\uc801 \uc81c\ud55c\uc774 \uc99d\uac00\ud558\ub294 \uc624\ub298\ub0a0\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \uc81c\ud55c\ub41c \ud658\uacbd\uc5d0\uc11c \uc774\ub7ec\ud55c \uc2e4\uc218\ub97c \ubc29\uc9c0\ud558\ub294 \uac83\uc740 \ub354\uc6b1 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ud55c \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\uc758 \ucd5c\uace0 \ubd84\uc11d \ucc45\uc784\uc790(CAO)\uc778 \ub9c8\uc774\ud074 \uccb8\uc740 &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uc624\ub958 \ubc94\uc704\uac00 \ud06c\uac8c \uc904\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\ucd94\uc801 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uac00 \uc904\uc5b4\ub4e4\uba74\uc11c, \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \uc81c\ub300\ub85c \uad6c\ud604\ud558\uace0 \ud574\uc11d\ud558\ub294 \uac83\uc774 \uce21\uc815 \uc815\ud655\ub3c4\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.&quot; \uc774 \uae00\uc5d0\uc11c\ub294 \uac00\uc7a5 \ud754\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2e4\uc218\ub97c \uc0b4\ud3b4\ubcf4\uace0, \uadf8 \uc774\uc720\uc640 \uac00\uc7a5 \uc911\uc694\ud55c \ud574\uacb0 \ubc29\ubc95\uc744 \uc124\uba85\ud569\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ucc98\uc74c \uad6c\ud604\ud558\ub4e0 \uae30\uc874 \uc5ed\ub7c9\uc744 \uac1c\uc120\ud558\ub824\ub294 \uacbd\uc6b0, \uc774\ub7ec\ud55c \ud568\uc815\uc744 \uc774\ud574\ud558\uba74 \uc9c4\uc815\ud55c \ub9c8\ucf00\ud305 \ucd5c\uc801\ud654\ub97c \ucd94\uc9c4\ud558\ub294 \ub354\uc6b1 \uc815\ud655\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\uc120\ud558\ub824\ub294 \uc870\uc9c1\uc740\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\uc774 \uae30\uc0ac\uc5d0\uc11c \ub17c\uc758\ub41c \uc77c\ubc18\uc801\uc778 \uacfc\uc81c \uc911 \ub9ce\uc740 \ubd80\ubd84\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uba70, \ud2b9\ud788 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\uba74\uc11c \uce21\uc815 \uc815\ud655\ub3c4\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<h2 id=\"technical-implementation-mistakes\" tabindex=\"-1\" data-source-line=\"21-21\"><span class=\"ez-toc-section\" id=\"Technical_Implementation_Mistakes\"><\/span>\uae30\uc220 \uad6c\ud604 \uc2e4\uc218<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d \uc2e4\ud328\uc758 \ub300\ubd80\ubd84\uc740 \ub370\uc774\ud130 \ud488\uc9c8\uacfc \uc644\uc804\uc131\uc744 \uc190\uc0c1\uc2dc\ud0a4\ub294 \uae30\uc220\uc801 \uad6c\ud604 \uc624\ub958\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4.\n<h3 id=\"mistake-%231%3A-incomplete-tracking-implementation\" tabindex=\"-1\" data-source-line=\"25-25\"><span class=\"ez-toc-section\" id=\"Mistake_1_Incomplete_Tracking_Implementation\"><\/span>\uc624\ub958 #1: \ucd94\uc801 \uad6c\ud604\uc774 \ubd88\uc644\uc804\ud568<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc544\ub9c8\ub3c4 \uac00\uc7a5 \uadfc\ubcf8\uc801\uc778 \uadc0\uc18d \uc2e4\uc218\ub294 \ubaa8\ub4e0 \uad00\ub828 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ucd94\uc801\uc744 \uad6c\ud604\ud558\uc9c0 \ubabb\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A\" tabindex=\"-1\" data-source-line=\"29-29\"><span class=\"ez-toc-section\" id=\"Common_Manifestations\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"30-35\">\n<li data-source-line=\"30-30\"><strong>\uc77c\uad00\ub418\uc9c0 \uc54a\uc740 UTM \ub9e4\uac1c\ubcc0\uc218<\/strong>: \ub2e4\ub978 \uba85\uba85 \uaddc\uce59 \ub610\ub294 \ub204\ub77d\ub41c \ub9e4\uac1c\ubcc0\uc218<\/li>\n<li data-source-line=\"31-31\"><strong>\uc804\ud658 \uc774\ubca4\ud2b8\uac00 \ub204\ub77d\ub418\uc5c8\uc2b5\ub2c8\ub2e4<\/strong>: \uc8fc\uc694 \uc131\uacf5 \uc9c0\ud45c \ucd94\uc801 \uc2e4\ud328<\/li>\n<li data-source-line=\"32-32\"><strong>\ucc44\ub110 \uac04\uaca9<\/strong>: \ucd94\uc801\ub418\uc9c0 \uc54a\uc740 \ud2b9\uc815 \ub9c8\ucf00\ud305 \ucc44\ub110<\/li>\n<li data-source-line=\"33-33\"><strong>\ucea0\ud398\uc778 \uc81c\uc678<\/strong>: \uc18d\uc131 \ub370\uc774\ud130\uc5d0\uc11c \ud2b9\uc815 \ucea0\ud398\uc778\uc774 \ub204\ub77d\ub428<\/li>\n<li data-source-line=\"34-35\"><strong>\uc5ec\ub7ec \uae30\uae30 \uac04 \uc5f0\uacb0 \ud574\uc81c<\/strong>: \uc5ec\ub7ec \uae30\uae30\uc5d0\uc11c \ub3d9\uc77c\ud55c \uc0ac\uc6a9\uc790\ub97c \uc778\uc2dd\ud560 \uc218 \uc5c6\uc74c<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A\" tabindex=\"-1\" data-source-line=\"36-36\"><span class=\"ez-toc-section\" id=\"Real_Impact\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \uc804\uc790\uc0c1\uac70\ub798 \ud68c\uc0ac\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \uae30\uc5ec\ub3c4 \ucd94\uc801 \uae30\ub2a5\uc744 \uad6c\ud604\ud588\uc9c0\ub9cc \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc740 \uc18c\ud640\ud788 \ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc2e4\uc81c\ub85c 35%\uc758 \uc804\ud658\uc728\uc744 \uae30\ub85d\ud588\ub358 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uac70\uc758 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uc9c0 \ubabb\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uace0, \uacb0\uad6d \uac00\uc7a5 \ud6a8\uc728\uc801\uc778 \ucc44\ub110\uc5d0 \uc608\uc0b0\uc744 \uc0c1\ub2f9 \ubd80\ubd84 \uc7ac\ubd84\ubc30\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A\" tabindex=\"-1\" data-source-line=\"39-39\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub2e4\uc74c\uacfc \uac19\uc740 \ud3ec\uad04\uc801\uc778 \ucd94\uc801 \uacc4\ud68d\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"41-46\">\n<li data-source-line=\"41-41\">\ubaa8\ub4e0 \ucc44\ub110\uc5d0 \uac78\uccd0 \ud45c\uc900\ud654\ub41c \uba85\uba85 \uaddc\uce59\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"42-42\">\ubaa8\ub4e0 \ud544\uc218 \ucd94\uc801 \ub9e4\uac1c\ubcc0\uc218\ub97c \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"43-43\">\uad6c\ud604 \uac80\uc99d \ud504\ub85c\uc138\uc2a4\ub97c \uc218\ub9bd\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"44-44\">\ucd94\uc801 \uaca9\ucc28\ub97c \uc2dd\ubcc4\ud558\uae30 \uc704\ud55c \uc815\uae30 \uac10\uc0ac\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"45-46\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc77c\uad00\ub41c \uace0\uac1d \uc2dd\ubcc4\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uad6c\ud604\ud558\ub294 \uc870\uc9c1\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ud06c\ub85c\uc2a4\ucc44\ub110 \ub9c8\ucf00\ud305 \uadc0\uc18d<\/a>\u00a0\ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc77c\uad00\ub41c \ucd94\uc801 \ud45c\uc900\uc744 \ubcf4\uc7a5\ud558\ub294 \ub370 \ud2b9\ud788 \uc8fc\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"mistake-%232%3A-incorrect-attribution-window-settings\" tabindex=\"-1\" data-source-line=\"49-49\"><span class=\"ez-toc-section\" id=\"Mistake_2_Incorrect_Attribution_Window_Settings\"><\/span>\uc624\ub958 #2: \uc798\ubabb\ub41c \uc18d\uc131 \ucc3d \uc124\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc5ec \uae30\uac04\uc740 \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uc804\ud658\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\uc73c\ub85c \uac04\uc8fc\ub418\ub294 \uae30\uac04\uc744 \uc815\uc758\ud569\ub2c8\ub2e4. \uae30\uc5ec \uae30\uac04 \uc124\uc815\uc774 \ubd80\uc801\uc808\ud558\uba74 \uce21\uc815 \uacb0\uacfc\uac00 \uc2ec\uac01\ud558\uac8c \uc65c\uace1\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-1\" tabindex=\"-1\" data-source-line=\"53-53\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-2\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"54-59\">\n<li data-source-line=\"54-54\"><strong>\ucc3d\uc774 \ub108\ubb34 \uc9e7\uc2b5\ub2c8\ub2e4<\/strong>: \uc0c1\uc704 \ud37c\ub110 \ud65c\ub3d9\uc758 \uc601\ud5a5\uc744 \ub193\uce58\ub2e4<\/li>\n<li data-source-line=\"55-55\"><strong>\ucc3d\uc774 \ub108\ubb34 \uae38\uc5b4\uc694<\/strong>: \uad00\ub828 \uc5c6\ub294 \uc5ed\uc0ac\uc801 \uc811\uc810\uc5d0 \ub300\ud55c \ud06c\ub808\ub527 \uc81c\uacf5<\/li>\n<li data-source-line=\"56-56\"><strong>\uc77c\uad00\ub418\uc9c0 \uc54a\uc740 \ucc3d<\/strong>: \ucc44\ub110\ubcc4 \ub2e4\ub978 \uc870\ud68c \uae30\uac04<\/li>\n<li data-source-line=\"57-57\"><strong>\uc815\uc801 \ucc3d<\/strong>: \uc81c\ud488\/\ud310\ub9e4\uc8fc\uae30\uc5d0 \ub530\ub978 \ucc3d \uc870\uc815 \uc2e4\ud328<\/li>\n<li data-source-line=\"58-59\"><strong>\ucc3d \ubd88\uc77c\uce58<\/strong>: \uace0\uac1d \uc5ec\uc815 \ud604\uc2e4\uacfc \uadc0\uc18d \uc124\uc815 \uac04\uc758 \ub2e8\uc808<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-1\" tabindex=\"-1\" data-source-line=\"60-60\"><span class=\"ez-toc-section\" id=\"Real_Impact-2\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c B2B \uae30\uc220 \ud68c\uc0ac\ub294 \ud3c9\uade0 \ud310\ub9e4 \uc8fc\uae30\uac00 6\uac1c\uc6d4 \uc774\uc0c1\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 30\uc77c\uc758 \uadc0\uc18d \uae30\uac04\uc744 \uc124\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc0ac\uace0 \ub9ac\ub354\uc2ed \ucf58\ud150\uce20 \ubc0f \uc804\ud658\ubcf4\ub2e4 \ud6e8\uc52c \uc774\uc804\uc5d0 \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uae30\ud0c0 \uc778\uc9c0 \ud65c\ub3d9\uc758 \uac00\uce58\ub97c \ud06c\uac8c \ub0ae\uac8c \ud3c9\uac00\ud558\uac8c \ub418\uc5c8\uace0, \uadf8 \uacb0\uacfc \ud558\ub2e8 \ud37c\ub110 \uc804\ub7b5\uc5d0 \uacfc\ub3c4\ud55c \ud22c\uc790\ub97c \ud558\uac8c \ub418\uc5c8\uace0, \ud30c\uc774\ud504\ub77c\uc778 \uc0dd\uc131\uc774 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-1\" tabindex=\"-1\" data-source-line=\"63-63\"><span class=\"ez-toc-section\" id=\"Solution-2\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"64-69\">\n<li data-source-line=\"64-64\">\uc2e4\uc81c \uace0\uac1d \uc5ec\uc815 \uae30\uac04\uc744 \ubd84\uc11d\ud558\uc5ec \uc801\uc808\ud55c \uae30\uac04\uc744 \uc124\uc815\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"65-65\">\ud544\uc694\ud55c \uacbd\uc6b0 \ub2e4\uc591\ud55c \ubcc0\ud658 \uc720\ud615\uc5d0 \ub300\ud574 \ub2e4\ub978 \ucc3d\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"66-66\">\ub370\uc774\ud130 \ud328\ud134\uc5d0 \ub530\ub77c \ucc3d\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \uc870\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"67-67\">\ub2e4\uc591\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc801\uc751\ud558\ub294 \ub3d9\uc801 \ucc3d\uc744 \uace0\ub824\ud558\uc138\uc694<\/li>\n<li data-source-line=\"68-69\">\ub2e4\uc591\ud55c \ucc3d \uc124\uc815\uc774 \uc18d\uc131 \uacb0\uacfc\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"mistake-%233%3A-broken-cross-device-and-cross-browser-tracking\" tabindex=\"-1\" data-source-line=\"70-70\"><span class=\"ez-toc-section\" id=\"Mistake_3_Broken_Cross-Device_and_Cross-Browser_Tracking\"><\/span>\uc624\ub958 #3: \uc190\uc0c1\ub41c \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ubc0f \ud06c\ub85c\uc2a4 \ube0c\ub77c\uc6b0\uc800 \ucd94\uc801<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uace0\uac1d\uc774 \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c \uc5ec\ub7ec \uae30\uae30\uc640 \ube0c\ub77c\uc6b0\uc800\ub97c \uc0ac\uc6a9\ud568\uc5d0 \ub530\ub77c \uc77c\uad00\ub41c \uc2dd\ubcc4\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-2\" tabindex=\"-1\" data-source-line=\"74-74\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-3\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"75-80\">\n<li data-source-line=\"75-75\"><strong>\uc0ac\uc77c\ub85c\ud654\ub41c \uc7a5\uce58 \uc5ec\uc815<\/strong>: \ub370\uc2a4\ud06c\ud1b1 \uc804\ud658\uacfc \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc740 \ubaa8\ubc14\uc77c \uc0c1\ud638\uc791\uc6a9<\/li>\n<li data-source-line=\"76-76\"><strong>\uc911\ubcf5\ub41c \uc0ac\uc6a9\uc790 \ud504\ub85c\ud544<\/strong>: \ub3d9\uc77c\ud55c \uace0\uac1d\uc774 \uc5ec\ub7ec \uc0ac\ub78c\uc73c\ub85c \uacc4\uc0b0\ub428<\/li>\n<li data-source-line=\"77-77\"><strong>\ub04a\uc5b4\uc9c4 \uc5ec\uc815<\/strong>: \uc5ec\ub7ec \uae30\uae30\uc5d0 \uac78\uccd0 \ubd84\uc0b0\ub41c \uace0\uac1d \uacbd\ub85c<\/li>\n<li data-source-line=\"78-78\"><strong>\uacfc\ub3c4\ud55c \uadc0\uc18d<\/strong>: \uc2e4\uc81c\ub85c\ub294 \ud55c \uace0\uac1d\uc5d0 \ub300\ud574 \uc5ec\ub7ec \uc7a5\uce58\uac00 \ud06c\ub808\ub527\uc744 \ubc1b\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"79-80\"><strong>\ube0c\ub77c\uc6b0\uc800 \uaca9\ub9ac<\/strong>: \uc11c\ub85c \ub2e4\ub978 \ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c\uc758 \uc0c1\ud638\uc791\uc6a9\uc740 \ubcc4\ub3c4\uc758 \uc0ac\uc6a9\uc790\ub85c \ucc98\ub9ac\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-2\" tabindex=\"-1\" data-source-line=\"81-81\"><span class=\"ez-toc-section\" id=\"Real_Impact-3\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc758 \uae30\uc5ec \ubd84\uc11d \uc2dc\uc2a4\ud15c\uc740 \ubaa8\ubc14\uc77c \ube0c\ub77c\uc6b0\uc9d5\uacfc \ub370\uc2a4\ud06c\ud1b1 \uad6c\ub9e4\ub97c \uc5f0\uacb0\ud558\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uad11\uace0\ub294 0.7%\uc758 \uc804\ud658\uc728\ub85c \uc800\uc870\ud55c \uc131\uacfc\ub97c \ubcf4\uc600\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 28%\uc758 \uace0\uac1d\uc774 \ub370\uc2a4\ud06c\ud1b1\uc5d0\uc11c \uc804\ud658\ud558\uae30 \uc804\uc5d0 \ubaa8\ubc14\uc77c\uc5d0\uc11c \uac80\uc0c9\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ubaa8\ubc14\uc77c \uad11\uace0\uac00 \ud06c\uac8c \uac10\uc18c\ud558\uc5ec \uc2e4\uc9c8\uc801\uc778 \ub9e4\ucd9c \uc99d\ub300\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-2\" tabindex=\"-1\" data-source-line=\"84-84\"><span class=\"ez-toc-section\" id=\"Solution-3\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"85-90\">\n<li data-source-line=\"85-85\">\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc0ac\uc6a9\uc790 \uc778\uc99d\uc744 \ud1b5\ud574 \uad50\ucc28 \uc7a5\uce58 \ucd94\uc801\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"86-86\">\ud655\ub960\uc801 \ub9e4\uce6d \uae30\uc220\uc744 \uc801\uc6a9\ud558\uc5ec \uad00\ub828\uc131\uc774 \ub192\uc740 \uc7a5\uce58\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"87-87\">\uace0\uac1d\uc774 \uc5ec\ub7ec \uae30\uae30\uc5d0\uc11c \ub85c\uadf8\uc778\ud558\ub3c4\ub85d \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"88-88\">\uc774\uba54\uc77c\uc774\ub098 \uc804\ud654\ubc88\ud638\uc640 \uac19\uc740 \uc601\uad6c \uc2dd\ubcc4\uc790\ub97c \ucee4\ub125\ud130\ub85c \uc0ac\uc6a9\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"89-90\">\uc54c\ub824\uc9c4 \uad50\ucc28 \uc7a5\uce58 \ub3d9\uc791 \ud328\ud134\uc744 \uace0\ub824\ud558\uc5ec \uc18d\uc131 \ubaa8\ub378\uc744 \uc870\uc815\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"mistake-%234%3A-failure-to-account-for-data-privacy-changes\" tabindex=\"-1\" data-source-line=\"91-91\"><span class=\"ez-toc-section\" id=\"Mistake_4_Failure_to_Account_for_Data_Privacy_Changes\"><\/span>\uc2e4\uc218 #4: \ub370\uc774\ud130 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d \uace0\ub824 \uc2e4\ud328<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucd5c\uadfc\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uacfc \ube0c\ub77c\uc6b0\uc800 \ubcc0\uacbd\uc73c\ub85c \uc778\ud574 \uadc0\uc18d \uae30\ub2a5\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\ucce4\uc9c0\ub9cc, \ub9ce\uc740 \uc870\uc9c1\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-3\" tabindex=\"-1\" data-source-line=\"95-95\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-4\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"96-101\">\n<li data-source-line=\"96-96\"><strong>\ucfe0\ud0a4 \uc885\uc18d \ubaa8\ub378<\/strong>: \ud0c0\uc0ac \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uc758\uc874<\/li>\n<li data-source-line=\"97-97\"><strong>ITP \uc2e4\uba85<\/strong>: Safari\uc758 \uc9c0\ub2a5\ud615 \ucd94\uc801 \ubc29\uc9c0 \uae30\ub2a5 \ud574\uacb0 \uc2e4\ud328<\/li>\n<li data-source-line=\"98-98\"><strong>\ub3d9\uc758 \uad00\ub9ac\uac00 \ub204\ub77d\ub418\uc5c8\uc2b5\ub2c8\ub2e4<\/strong>: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc120\ud0dd \uc0ac\ud56d\uc744 \uadc0\uc18d\uc5d0 \ud1b5\ud569\ud558\uc9c0 \uc54a\uc74c<\/li>\n<li data-source-line=\"99-99\"><strong>\ud574\uacb0\ub418\uc9c0 \uc54a\uc740 \uaca9\ucc28<\/strong>: \ucd94\uc801\uc758 \uc0ac\uac01\uc9c0\ub300\uac00 \ucee4\uc9c0\ub294 \uac83\uc5d0 \ub300\ud55c \ud574\uacb0\ucc45\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"100-101\"><strong>\uac1c\uc778\uc815\ubcf4 \uce68\ud574 \uc704\ud5d8<\/strong>: \uaddc\uc815\uc744 \uc900\uc218\ud558\uc9c0 \uc54a\ub294 \uadc0\uc18d \uad00\ud589<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-3\" tabindex=\"-1\" data-source-line=\"102-102\"><span class=\"ez-toc-section\" id=\"Real_Impact-4\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \uc9c1\uc811 \uc18c\ube44\uc790 \ub300\uc0c1 \ube0c\ub79c\ub4dc\ub294 Apple\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45 \ubcc0\uacbd \uc0ac\ud56d\uc5d0 \uc801\uc751\ud558\uc9c0 \ubabb\ud55c \ucc44 \ud0c0\uc0ac \ucfe0\ud0a4\uc5d0 \ud06c\uac8c \uc758\uc874\ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc744 \uacc4\uc18d \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. 6\uac1c\uc6d4 \ub9cc\uc5d0 iPhone \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud560 \uc218 \uc5c6\uac8c \ub418\uba74\uc11c \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc744 \uc783\uc5c8\uace0, \uc774\ub294 \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \uc911\ub300\ud55c \uc624\uc778\uc2dd\uacfc \ucea0\ud398\uc778 \ud6a8\uacfc \uac10\uc18c\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-3\" tabindex=\"-1\" data-source-line=\"105-105\"><span class=\"ez-toc-section\" id=\"Solution-4\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"106-111\">\n<li data-source-line=\"106-106\">\ud0c0\uc0ac \ucd94\uc801\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc774\ub294 \uc790\uc0ac \ub370\uc774\ud130 \uc804\ub7b5 \uad6c\ud604<\/li>\n<li data-source-line=\"107-107\">\ud074\ub77c\uc774\uc5b8\ud2b8 \uce21 \uc81c\ud55c\uc744 \uc904\uc774\uae30 \uc704\ud574 \uc801\uc808\ud55c \uacbd\uc6b0 \uc11c\ubc84 \uce21 \ucd94\uc801\uc744 \ucc44\ud0dd\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"108-108\">\uc9c1\uc811 \ucd94\uc801\uc774 \ubd88\uac00\ub2a5\ud55c \uce21\uc815 \uaca9\ucc28\ub97c \uba54\uc6b0\uae30 \uc704\ud574 \ubaa8\ub378\ub9c1 \uae30\uc220\uc744 \ubc30\ud3ec\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"109-109\">\ub3d9\uc758 \uad00\ub9ac\ub97c \uc18d\uc131 \uc2dc\uc2a4\ud15c\uacfc \uc9c1\uc811 \ud1b5\ud569<\/li>\n<li data-source-line=\"110-111\">\ub2e4\uc74c\uc5d0 \uc124\uba85\ub41c \ub300\ub85c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ucfe0\ud0a4 \uc774\ud6c4 \uc2dc\ub300\uc758 \ub9c8\ucf00\ud305 \uc18d\uc131<\/a><\/li>\n<\/ul>\n<h2 id=\"model-selection-and-configuration-mistakes\" tabindex=\"-1\" data-source-line=\"112-112\"><span class=\"ez-toc-section\" id=\"Model_Selection_and_Configuration_Mistakes\"><\/span>\ubaa8\ub378 \uc120\ud0dd \ubc0f \uad6c\uc131 \uc2e4\uc218<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uae30\uc220\uc801 \uad6c\ud604 \uc678\uc5d0\ub3c4 \uc870\uc9c1\uc740 \uc885\uc885 \uadc0\uc18d \ubaa8\ub378\uc744 \uc120\ud0dd\ud558\uace0 \uad6c\uc131\ud558\ub294 \ub370 \uc788\uc5b4 \uc2ec\uac01\ud55c \uc2e4\uc218\ub97c \uc800\uc9c0\ub985\ub2c8\ub2e4.\n<h3 id=\"mistake-%235%3A-defaulting-to-last-click-attribution\" tabindex=\"-1\" data-source-line=\"116-116\"><span class=\"ez-toc-section\" id=\"Mistake_5_Defaulting_to_Last-Click_Attribution\"><\/span>\uc2e4\uc218 #5: \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uae30\ubcf8\uc73c\ub85c \uc124\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ub7ec\ud55c \ubaa8\ub378\uc758 \ud55c\uacc4\uac00 \ub110\ub9ac \uc778\uc2dd\ub418\uace0 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9ce\uc740 \uae30\uc5c5\uc740 \uc5ec\uc804\ud788 \ucd5c\uc885 \ud074\ub9ad \uadc0\uc18d \ubaa8\ub378\uc744 \uc8fc\ub85c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-4\" tabindex=\"-1\" data-source-line=\"120-120\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-5\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"121-126\">\n<li data-source-line=\"121-121\"><strong>\ud558\ub2e8 \uae54\ub54c\uae30 \ud3b8\ud5a5<\/strong>: \uc804\ud658 \uc9c1\uc804\uc5d0 \ub098\ud0c0\ub098\ub294 \ucc44\ub110\uc744 \uacfc\ub300\ud3c9\uac00\ud568<\/li>\n<li data-source-line=\"122-122\"><strong>\uc120\ud638\ub3c4 \uac80\uc0c9<\/strong>: \uac80\uc0c9 \uc5d4\uc9c4\uc5d0 \uacfc\ub3c4\ud55c \ud06c\ub808\ub527\uc744 \ubd80\uc5ec\ud568<\/li>\n<li data-source-line=\"123-123\"><strong>\uc778\uc9c0 \ucc44\ub110 \uacfc\uc18c\ud3c9\uac00<\/strong>: \ud37c\ub110 \uc0c1\ub2e8 \ud65c\ub3d9\uc758 \ud06c\ub808\ub527 \uc801\ub9bd \uc2e4\ud328<\/li>\n<li data-source-line=\"124-124\"><strong>\ucc44\ub110 \uc2dd\uc778\ud654<\/strong>: \ub2e4\ub978 \uc0ac\ub78c\uc758 \uae30\uc5ec\ub97c \uacf5\ub85c\ub85c \uc5ec\uae30\ub294 \ucc44\ub110<\/li>\n<li data-source-line=\"125-126\"><strong>\uc608\uc0b0 \uc624\ubc30\uc815<\/strong>: \ub9c8\uc9c0\ub9c9 \uc811\uc810 \ucc44\ub110\uc5d0 \ub108\ubb34 \ub9ce\uc740 \ud22c\uc790\ub97c \ud568<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-4\" tabindex=\"-1\" data-source-line=\"127-127\"><span class=\"ez-toc-section\" id=\"Real_Impact-5\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \uae08\uc735 \uc11c\ube44\uc2a4 \ud68c\uc0ac\ub294 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uae30\uc5ec\ub3c4\uc5d0\ub9cc \uc758\uc874\ud558\uc5ec \ube0c\ub79c\ub4dc \uac80\uc0c9\uc5d0 62%\uc758 \uc804\ud658 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uac80\uc0c9 \uc9c0\ucd9c\uc744 \ud06c\uac8c \ub298\ub9ac\ub294 \ub3d9\uc2dc\uc5d0 \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \ube44\ub514\uc624 \uc608\uc0b0\uc744 \uc0ad\uac10\ud588\uc2b5\ub2c8\ub2e4. 3\uac1c\uc6d4 \ub9cc\uc5d0 \uc804\uccb4 \uc804\ud658\ub7c9\uc740 23% \uac10\uc18c\ud588\ub294\ub370, \uc774\ub294 \uc560\ucd08\uc5d0 \ube0c\ub79c\ub4dc \uac80\uc0c9\uc744 \uc720\ub3c4\ud558\ub294 \uc218\uc694 \ucc3d\ucd9c \ud65c\ub3d9\uc744 \uc758\ub3c4\uce58 \uc54a\uac8c \uc904\uc600\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\n<h4 id=\"solution%3A-4\" tabindex=\"-1\" data-source-line=\"130-130\"><span class=\"ez-toc-section\" id=\"Solution-5\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"131-136\">\n<li data-source-line=\"131-131\">\ubaa8\ub4e0 \uc601\ud5a5\ub825 \uc788\ub294 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ud06c\ub808\ub527\uc744 \ubd80\uc5ec\ud558\ub294 \uba40\ud2f0\ud130\uce58 \uadc0\uc18d \ubaa8\ub378\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"132-132\">\ub2e4\uc591\ud55c \uad00\uc810\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \ubaa8\ub378\uc5d0 \uac78\uccd0 \uc18d\uc131\uc744 \ube44\uad50\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"133-133\">\uc99d\ubd84 \ud14c\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \ucc44\ub110\uc758 \uc2e4\uc81c \uc601\ud5a5\uc744 \uac80\uc99d\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"134-134\">\uc804\uccb4 \uba40\ud2f0\ud130\uce58\uac00 \ubd88\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc911\uac04 \uc9c0\uc810\uc73c\ub85c \uc704\uce58 \uae30\ubc18 \ubaa8\ub378(U\uc790\ud615 \ub4f1)\uc744 \uace0\ub824\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"135-136\">\ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uc811\uadfc \ubc29\uc2dd\uc758 \ud55c\uacc4\uc5d0 \ub300\ud574 \uc774\ud574 \uad00\uacc4\uc790\ub97c \uad50\uc721\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\ub2e4\uc591\ud55c \uadc0\uc18d \ubaa8\ub378\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158: \uace0\uac1d \uc5ec\uc815 \uc804\uccb4 \uc774\ud574<\/a>\u00a0\ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uc81c\ud55c\uc744 \uadf9\ubcf5\ud558\uae30 \uc704\ud55c \ub300\uc548\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h3 id=\"mistake-%236%3A-using-the-wrong-attribution-model-for-your-business\" tabindex=\"-1\" data-source-line=\"139-139\"><span class=\"ez-toc-section\" id=\"Mistake_6_Using_the_Wrong_Attribution_Model_for_Your_Business\"><\/span>\uc2e4\uc218 #6: \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc798\ubabb\ub41c \uadc0\uc18d \ubaa8\ub378 \uc0ac\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\uc9c0\ub9c9 \ud074\ub9ad\uc744 \ub118\uc5b4\uc11c\ub294 \ubc29\ubc95\uc744 \ud0dd\ud558\ub354\ub77c\ub3c4 \ub9ce\uc740 \uae30\uc5c5\uc740 \uc790\uc0ac\uc758 \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\uc9c0 \uc54a\ub294 \uadc0\uc18d \ubaa8\ub378\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-5\" tabindex=\"-1\" data-source-line=\"143-143\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-6\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"144-149\">\n<li data-source-line=\"144-144\"><strong>\ubaa8\ub4e0 \uc0c1\ud669\uc5d0 \ub9de\ub294 \ub2e8\uc77c \uc811\uadfc \ubc29\uc2dd<\/strong>: \ube44\uc988\ub2c8\uc2a4 \ub9e5\ub77d\uc5d0 \uad00\uacc4\uc5c6\uc774 \ub3d9\uc77c\ud55c \ubaa8\ub378 \uc0ac\uc6a9<\/li>\n<li data-source-line=\"145-145\"><strong>\ub108\ubb34 \ub2e8\uc21c\ud55c \ubaa8\ub378<\/strong>: \ubcf5\uc7a1\ud55c \uace0\uac1d \uc5ec\uc815\uc5d0 \uae30\ubcf8 \ubaa8\ub378 \uc0ac\uc6a9<\/li>\n<li data-source-line=\"146-146\"><strong>\uc9c0\ub098\uce58\uac8c \ubcf5\uc7a1\ud55c \ubaa8\ub378<\/strong>: \ud544\uc694\ud55c \ub370\uc774\ud130 \uc5c6\uc774 \uc815\uad50\ud55c \ubaa8\ub378 \uad6c\ud604<\/li>\n<li data-source-line=\"147-147\"><strong>\ubaa8\ub378 \ubd88\uc77c\uce58<\/strong>: \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc744 \ubc18\uc601\ud558\uc9c0 \uc54a\ub294 \uadc0\uc18d \ubc29\uc2dd<\/li>\n<li data-source-line=\"148-149\"><strong>\uc815\uc801 \ubaa8\ub378 \uc120\ud0dd<\/strong>: \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd \ubcc0\ud654\uc5d0 \ub530\ub77c \ubaa8\ub378\uc744 \ubc1c\uc804\uc2dc\ud0a4\uc9c0 \ubabb\ud568<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-5\" tabindex=\"-1\" data-source-line=\"150-150\"><span class=\"ez-toc-section\" id=\"Real_Impact-6\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \uad6c\ub3c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\ub294 \uc2e0\uaddc \ub9ac\ub4dc\uc758 \ucd9c\ucc98\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4\ub294 \ub17c\ub9ac\uc5d0 \ub530\ub77c \uccab \ubc88\uc9f8 \uc811\uc810 \uae30\uc5ec \ubaa8\ub378\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \ud68c\uc0ac\uc758 \uc77c\ubc18\uc801\uc778 \uace0\uac1d\uc740 \uc804\ud658 \uc804\uc5d0 8\uac1c \uc774\uc0c1\uc758 \ub9c8\ucf00\ud305 \uc811\uc810\uc744 \uac70\ucce4\uc73c\uba70, \uccab \ubc88\uc9f8 \uc811\uc810\uacfc \ucd5c\uc885 \uc804\ud658 \uac04\uc758 \uc0c1\uad00\uad00\uacc4\ub294 \uac70\uc758 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ud68c\uc0ac\ub294 \uc2e4\uc81c\ub85c \uad6c\ub3c5\uc744 \uc720\ub3c4\ud558\ub294 \ucc44\ub110\ubcf4\ub2e4\ub294 \ud488\uc9c8\uc774 \ub0ae\uc740 \ub9ac\ub4dc\ub97c \ub9ce\uc774 \uc0dd\uc131\ud558\ub294 \ucc44\ub110\uc5d0 \ub9c9\ub300\ud55c \ud22c\uc790\ub97c \ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-5\" tabindex=\"-1\" data-source-line=\"153-153\"><span class=\"ez-toc-section\" id=\"Solution-6\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"154-159\">\n<li data-source-line=\"154-154\">\ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uacfc \uace0\uac1d \uc5ec\uc815\uc5d0 \ub530\ub77c \uadc0\uc0ac\uc758 \uadc0\uc18d \ubaa8\ub378\uc744 \uc120\ud0dd\ud558\uc138\uc694<\/li>\n<li data-source-line=\"155-155\">\ub2e4\uc591\ud55c \uc81c\ud488\uc774\ub098 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud574 \ub2e4\uc591\ud55c \ubaa8\ub378\uc744 \uace0\ub824\ud558\uc138\uc694<\/li>\n<li data-source-line=\"156-156\">\uc2e4\uc81c \uc131\ub2a5\uc744 \uac00\uc7a5 \uc815\ud655\ud558\uac8c \uc608\uce21\ud558\ub294 \ubaa8\ub378\uc744 \uac80\uc99d\ud558\uae30 \uc704\ud55c \ud14c\uc2a4\ud2b8\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"157-157\">\ube44\uc988\ub2c8\uc2a4 \uc0c1\ud669\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \ubaa8\ub378 \uc801\ud569\uc131\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"158-159\">\ubcf5\uc7a1\ud55c \uc5ec\uc815\uc5d0 \ub300\ud55c \ub9de\ucda4\ud615 \ubaa8\ub378\uc774\ub098 \uc54c\uace0\ub9ac\uc998 \ubaa8\ub378\uc744 \uace0\ub824\ud558\uc138\uc694<\/li>\n<\/ul>\n\uace0\uc720\ud55c \uc18d\uc131 \uc694\uad6c \uc0ac\ud56d\uc774 \uc788\ub294 B2B \uc870\uc9c1\uc758 \uacbd\uc6b0 \ub2e4\uc74c\uacfc \uac19\uc740 \ud2b9\uc218 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc18d\uc131<\/a>\u00a0\ub354\uc6b1 \uc801\uc808\ud55c \ubaa8\ub378\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"mistake-%237%3A-ignoring-online-to-offline-connections\" tabindex=\"-1\" data-source-line=\"162-162\"><span class=\"ez-toc-section\" id=\"Mistake_7_Ignoring_Online-to-Offline_Connections\"><\/span>\uc2e4\uc218 #7: \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc5f0\uacb0 \ubb34\uc2dc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9ce\uc740 \uae30\uc5c5\uc774 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uc0c1\ub2f9\ud55c \uc624\ud504\ub77c\uc778 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uc9c0\ub9cc, \uc774\ub7ec\ud55c \ud65c\ub3d9\uc744 \uadc0\uc18d \ubaa8\ub378\uc5d0 \uc5f0\uacb0\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-6\" tabindex=\"-1\" data-source-line=\"166-166\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-7\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"167-172\">\n<li data-source-line=\"167-167\"><strong>\ub514\uc9c0\ud138 \uc804\uc6a9 \ubcf4\uae30<\/strong>: \uc624\ud504\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc628\ub77c\uc778 \uc804\ud658\uc73c\ub85c \uc81c\ud55c\ub428<\/li>\n<li data-source-line=\"168-168\"><strong>\ucc44\ub110 \uc800\ud3c9\uac00<\/strong>: \ub9e4\uc7a5 \ubc29\ubb38\uc774\ub098 \uc804\ud654 \ud1b5\ud654\ub97c \uc720\ub3c4\ud558\ub294 \ub514\uc9c0\ud138 \ucc44\ub110\uc774 \uacfc\uc18c\ud3c9\uac00\ub428<\/li>\n<li data-source-line=\"169-169\"><strong>\uc815\ub82c\ub418\uc9c0 \uc54a\uc740 \ucd5c\uc801\ud654<\/strong>: \uc628\ub77c\uc778 \uc804\ud658\uc5d0\ub9cc \ucd5c\uc801\ud654\ub41c \uc628\ub77c\uc778 \ucea0\ud398\uc778<\/li>\n<li data-source-line=\"170-170\"><strong>\ubd88\uc644\uc804\ud55c \uc5ec\uc815 \ub9e4\ud551<\/strong>: \uc624\ud504\ub77c\uc778\uc73c\ub85c \ub05d\ub098\ub294 \uace0\uac1d \uc5ec\uc815\uc740 \uadc0\uc18d\uc5d0\uc11c \ubb34\uc2dc\ub428<\/li>\n<li data-source-line=\"171-172\"><strong>\uc0ac\uc77c\ub85c \uce21\uc815<\/strong>: \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud65c\ub3d9\uc5d0 \ub300\ud55c \ubcc4\ub3c4\uc758 \ucd94\uc801 \uc2dc\uc2a4\ud15c<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-6\" tabindex=\"-1\" data-source-line=\"173-173\"><span class=\"ez-toc-section\" id=\"Real_Impact-7\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n500\uac1c \uc774\uc0c1\uc758 \ub9e4\uc7a5\uc744 \uc6b4\uc601\ud558\ub294 \ud55c \uc804\uad6d \uc18c\ub9e4\uc5c5\uccb4\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uac70\ub798\ub9cc\uc744 \uae30\uc900\uc73c\ub85c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ud3c9\uac00\ud588\ub294\ub370, \uc774\ub294 \ucd1d \ub9e4\ucd9c\uc758 15%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc5c5\uccb4\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc740 \ub514\uc9c0\ud138 \uad11\uace0\uac00 \ub9e4\uc7a5 \ubc29\ubb38\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc644\uc804\ud788 \uac04\uacfc\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\uce68\ub0b4 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uac04 \ucd94\uc801\uc744 \uc81c\ub300\ub85c \uad6c\ud604\ud55c \uacb0\uacfc, \ubaa8\ubc14\uc77c \uac80\uc0c9 \uad11\uace0\uac00 \uc9c1\uc811 \uc804\uc790\uc0c1\uac70\ub798\ubcf4\ub2e4 \ub9e4\uc7a5 \ubc29\ubb38\uc744 \ud1b5\ud574 3.4\ubc30 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uace0, \uc774\ub294 \ub514\uc9c0\ud138 \uc804\ub7b5\uc744 \uc644\uc804\ud788 \ubc14\uafd4\ub193\uc558\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-6\" tabindex=\"-1\" data-source-line=\"176-176\"><span class=\"ez-toc-section\" id=\"Solution-7\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"177-182\">\n<li data-source-line=\"177-177\">\uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \uc624\ud504\ub77c\uc778 \ud65c\ub3d9\uacfc \uc5f0\uacb0\ud558\uae30 \uc704\ud55c \ucd94\uc801 \uba54\ucee4\ub2c8\uc998 \uad6c\ud604<\/li>\n<li data-source-line=\"178-178\">\uc704\uce58 \ubd84\uc11d, QR \ucf54\ub4dc, \uace0\uc720 \ud504\ub85c\ubaa8\ucf54\ub4dc\uc640 \uac19\uc740 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc138\uc694<\/li>\n<li data-source-line=\"179-179\">\uc624\ud504\ub77c\uc778 \uc804\ud658 \ucd94\uc801\uc744 \uc704\ud55c \uc804\uc6a9 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ub9cc\ub4dc\uc138\uc694<\/li>\n<li data-source-line=\"180-180\">\uc804\ud654 \uc804\ud658\uc728\uc744 \uce21\uc815\ud558\uae30 \uc704\ud55c \ud1b5\ud654 \ucd94\uc801 \uc194\ub8e8\uc158 \uad6c\ucd95<\/li>\n<li data-source-line=\"181-182\">\ub2e4\uc74c\uc5d0 \uc124\uba85\ub41c \ubc29\ubc95\uc744 \ud1b5\ud574 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95<\/a><\/li>\n<\/ul>\n<h3 id=\"mistake-%238%3A-not-accounting-for-incrementality\" tabindex=\"-1\" data-source-line=\"183-183\"><span class=\"ez-toc-section\" id=\"Mistake_8_Not_Accounting_for_Incrementality\"><\/span>\uc2e4\uc218 #8: \uc99d\ubd84\uc131\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\uc74c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9ce\uc740 \uadc0\uc18d \ubaa8\ub378\uc740 \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uc2e4\uc81c\ub85c \uace0\uac1d \ud589\ub3d9\uc744 \ubcc0\ud654\uc2dc\ucf30\ub294\uc9c0 \uc5ec\ubd80\ub97c \ud310\ub2e8\ud558\uc9c0 \uc54a\uace0 \ud130\uce58\ud3ec\uc778\ud2b8 \uc874\uc7ac \uc5ec\ubd80\uc5d0 \ub530\ub77c \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-7\" tabindex=\"-1\" data-source-line=\"187-187\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-8\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"188-193\">\n<li data-source-line=\"188-188\"><strong>\uc0c1\uad00\uad00\uacc4 \ud63c\ub3d9<\/strong>: \uadc0\uc778\uc5d0\uc11c \uc0c1\uad00\uad00\uacc4\uac00 \uc778\uacfc\uad00\uacc4\uc640 \ub3d9\uc77c\ud558\ub2e4\uace0 \uac00\uc815<\/li>\n<li data-source-line=\"189-189\"><strong>\uacfc\ub300\ud3c9\uac00 \uc7ac\ud0c0\uac9f\ud305<\/strong>: \uc774\ubbf8 \ucc38\uc5ec\ud55c \uc0ac\uc6a9\uc790\uc758 \ub9ac\ud0c0\uac9f\ud305\uc5d0 \uacfc\ub3c4\ud55c \ud06c\ub808\ub527 \ubd80\uc5ec<\/li>\n<li data-source-line=\"190-190\"><strong>\uae30\uc900 \uc2e4\uba85<\/strong>: \uc5b4\ucc28\ud53c \ubc1c\uc0dd\ud560 \uc804\ud658\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\uc74c<\/li>\n<li data-source-line=\"191-191\"><strong>\uc778\ud50c\ub808\uc774\uc158 \uc9c0\uc6d0<\/strong>: \uacb0\uacfc\uc5d0 \uc2e4\uc81c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\ub294 &quot;\ub3c4\uc6c0&quot;\uc744 \uc778\uc815\ud568<\/li>\n<li data-source-line=\"192-193\"><strong>\ucc44\ub110 \ub9dd\uc0c1<\/strong>: \uad00\ub828 \uc5c6\ub294 \uace0\uac1d \ud589\ub3d9\uc5d0 \ub300\ud574 \ud06c\ub808\ub527\uc744 \ubc1b\ub294 \ucc44\ub110<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-7\" tabindex=\"-1\" data-source-line=\"194-194\"><span class=\"ez-toc-section\" id=\"Real_Impact-8\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \uc774\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc740 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc774 12\ubc30\uc758 ROAS\ub97c \ub2ec\uc131\ud558\uba70 \ub2e4\ub978 \ubaa8\ub4e0 \ucc44\ub110\uc744 \ud06c\uac8c \uc55e\uc9c0\ub974\ub294 \uc131\uacfc\ub97c \ubcf4\uc600\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \ub9ac\ud0c0\uac8c\ud305\uc5d0 \uc608\uc0b0\uc758 40%\ub97c \ud22c\uc790\ud588\uc9c0\ub9cc, \uc804\uccb4 \ub9e4\ucd9c\uc774 \ud06c\uac8c \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\uce68\ub0b4 \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud588\uc744 \ub54c, \ub9ac\ud0c0\uac8c\ud305 \uc804\ud658\uc774 83%\ub9cc\ud07c \ubc1c\uc0dd\ud588\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc2e4\uc81c \uc99d\ubd84 ROAS\ub294 2.1\ubc30\uc5d0 \ubd88\uacfc\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-7\" tabindex=\"-1\" data-source-line=\"197-197\"><span class=\"ez-toc-section\" id=\"Solution-8\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"198-203\">\n<li data-source-line=\"198-198\">\uc2e4\uc81c \uc99d\ubd84\uc801 \uc601\ud5a5\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574 \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"199-199\">\uae30\uc900 \uc804\ud658\uc728\uc744 \ud655\uc778\ud558\ub824\uba74 \ud640\ub4dc\uc544\uc6c3 \ud14c\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"200-200\">\uc6d0\uc2dc \uadc0\uc18d \ubc88\ud638\uc5d0 \uc99d\ubd84\uc131 \uc694\uc18c \uc801\uc6a9<\/li>\n<li data-source-line=\"201-201\">PSA(\uacf5\uc775\uad11\uace0) \ud14c\uc2a4\ud2b8\uc640 \uac19\uc740 \uace0\uae09 \uae30\uc220 \ubc30\ud3ec<\/li>\n<li data-source-line=\"202-203\">\uc0c1\uad00\uad00\uacc4 \uae30\ubc18 \uadc0\uc18d\uc744 \ub118\uc5b4\uc11c\ub294 \uc778\uacfc \ubaa8\ub378\uc744 \uace0\ub824\ud558\uc138\uc694<\/li>\n<\/ul>\n<h2 id=\"data-analysis-and-interpretation-mistakes\" tabindex=\"-1\" data-source-line=\"204-204\"><span class=\"ez-toc-section\" id=\"Data_Analysis_and_Interpretation_Mistakes\"><\/span>\ub370\uc774\ud130 \ubd84\uc11d \ubc0f \ud574\uc11d \uc2e4\uc218<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc801\uc808\ud55c \uad6c\ud604\uacfc \ubaa8\ub378\uc744 \uc801\uc6a9\ud558\ub354\ub77c\ub3c4 \ub370\uc774\ud130\uac00 \uc798\ubabb \ud574\uc11d\ub418\uac70\ub098 \uc2e4\ud589\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\uc73c\uba74 \uadc0\uc18d\uc774 \uc2e4\ud328\ud569\ub2c8\ub2e4.\n<h3 id=\"mistake-%239%3A-confusing-channels-and-tactics-within-channels\" tabindex=\"-1\" data-source-line=\"208-208\"><span class=\"ez-toc-section\" id=\"Mistake_9_Confusing_Channels_and_Tactics_Within_Channels\"><\/span>\uc2e4\uc218 #9: \ucc44\ub110\uacfc \ucc44\ub110 \ub0b4 \uc804\ub7b5\uc758 \ud63c\ub3d9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc870\uc9c1\uc740 \uc885\uc885 \ud574\ub2f9 \ucc44\ub110 \ub0b4\uc758 \ud2b9\uc815 \uc804\ub7b5\uc758 \uc131\uacfc\ub97c \ud1a0\ub300\ub85c \uc804\uccb4 \ucc44\ub110\uc5d0 \ub300\ud55c \uacb0\uc815\uc744 \ub0b4\ub9bd\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-8\" tabindex=\"-1\" data-source-line=\"212-212\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-9\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"213-218\">\n<li data-source-line=\"213-213\"><strong>\ucc44\ub110 \uc77c\ubc18\ud654<\/strong>: \ub2e8\uc77c \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub85c \uc804\uccb4 \ucc44\ub110 \ud310\ub2e8<\/li>\n<li data-source-line=\"214-214\"><strong>\ud615\uc2dd \ud63c\ub780<\/strong>: \ud3ec\ub9f7 \ud6a8\uacfc\uc640 \ucc44\ub110 \ud6a8\uacfc\uc758 \ud63c\ud569<\/li>\n<li data-source-line=\"215-215\"><strong>\uc804\uc220\uc801 \uc624\uadc0\uc778<\/strong>: \uc804\uc220\uc801 \uc2e4\ud328\ub97c \ucc44\ub110 \uc57d\uc810\uc5d0 \uae30\uc778<\/li>\n<li data-source-line=\"216-216\"><strong>\ucc3d\uc758\uc801 \uc2e4\uba85<\/strong>: \uc131\uacfc \uc694\uc778\uc73c\ub85c\uc11c\uc758 \ucc3d\uc758\uc801 \ud488\uc9c8 \ubb34\uc2dc<\/li>\n<li data-source-line=\"217-218\"><strong>\ucc44\ub110 \ud3ec\uae30<\/strong>: \ucc44\ub110 \ub0b4\uc5d0\uc11c \ucd5c\uc801\ud654\ud558\uae30\ubcf4\ub2e4\ub294 \ucc44\ub110\uc744 \ud3ec\uae30\ud558\ub294 \uac83<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-8\" tabindex=\"-1\" data-source-line=\"219-219\"><span class=\"ez-toc-section\" id=\"Real_Impact-9\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc\uac00 \ubd80\uc2e4\ud558\uac8c \uc124\uacc4\ub41c \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\ub294\ub370, \uae30\ub300\uce58\ubcf4\ub2e4 70% \ub0ae\uc740 \uc131\uacfc\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uae30\uc5ec \uc2dc\uc2a4\ud15c\uc740 \ucea0\ud398\uc778\uc758 \uc800\uc870\ud55c \uc131\uacfc\ub97c \uc815\ud655\ud558\uac8c \ubcf4\uc5ec\uc8fc\uc5c8\uc9c0\ub9cc, \uacbd\uc601\uc9c4\uc740 \uc774\ub97c &quot;\uc778\uc2a4\ud0c0\uadf8\ub7a8\uc774 \uc6b0\ub9ac\uc640 \ub9de\uc9c0 \uc54a\ub294\ub2e4&quot;\ub294 \uc2e0\ud638\ub85c \uc624\ud574\ud558\uc5ec \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc5d0\uc11c \ud574\ub2f9 \ucc44\ub110\uc744 \uc81c\uc678\ud588\uc2b5\ub2c8\ub2e4. 6\uac1c\uc6d4 \ud6c4, \uacbd\uc7c1\uc0ac\uac00 \ud6cc\ub96d\ud558\uac8c \uc124\uacc4\ub41c \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uc5ec \ud574\ub2f9 \ube0c\ub79c\ub4dc\uc758 \uc0c1\ub2f9\ud55c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-8\" tabindex=\"-1\" data-source-line=\"222-222\"><span class=\"ez-toc-section\" id=\"Solution-9\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"223-228\">\n<li data-source-line=\"223-223\">\ucc44\ub110, \uc804\ub7b5 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc131\uacfc\ub97c \uad6c\ubd84\ud558\uc5ec \uad6c\uc870\uc801 \uc18d\uc131 \ubcf4\uace0\ub97c \uc218\ud589\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"224-224\">\ucc44\ub110, \ucea0\ud398\uc778 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc218\uc900\uc5d0\uc11c \ud3c9\uac00\ud558\ub294 \ub2e4\uc911 \ub808\ubca8 \uc18d\uc131\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"225-225\">\ucc44\ub110 \uc218\uc900\uc758 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804\uc5d0 \ucc44\ub110 \ub0b4\uc5d0\uc11c \uc5ec\ub7ec \uc811\uadfc \ubc29\uc2dd\uc744 \ud14c\uc2a4\ud2b8\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"226-226\">\uacf5\uc815\ud55c \ube44\uad50\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uae30 \uc704\ud574 \uc77c\uad00\ub41c \ud06c\ub85c\uc2a4\ucc44\ub110 \uce21\uc815\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"227-228\">\uc131\uacfc \ubd84\uc11d\uc5d0\uc11c &quot;\ubb34\uc5c7&quot;\uacfc &quot;\uc5b4\ub5bb\uac8c&quot;\ub97c \uad6c\ubcc4\ud558\ub294 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"mistake-%2310%3A-ignoring-assisted-conversions\" tabindex=\"-1\" data-source-line=\"229-229\"><span class=\"ez-toc-section\" id=\"Mistake_10_Ignoring_Assisted_Conversions\"><\/span>\uc2e4\uc218 #10: \uc9c0\uc6d0 \ubcc0\ud658 \ubb34\uc2dc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9ce\uc740 \uadc0\uc18d \uc2dc\uc2a4\ud15c\uc740 \ud130\uce58\ud3ec\uc778\ud2b8 \uc9c0\uc6d0\uc774\ub77c\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ubb34\uc2dc\ud55c \ucc44 \uc9c1\uc811 \uc804\ud658 \ud06c\ub808\ub527\uc5d0\ub9cc \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-9\" tabindex=\"-1\" data-source-line=\"233-233\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-10\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"234-239\">\n<li data-source-line=\"234-234\"><strong>\ub9c8\uc9c0\ub9c9 \ud130\uce58 \uace0\uc815<\/strong>: \ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ud658\uc5d0\ub9cc \uc9d1\uc911<\/li>\n<li data-source-line=\"235-235\"><strong>\uc2e4\uba85 \uc9c0\uc6d0<\/strong>: \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0\ub9cc \uc9c1\uc811 \uc804\ud658\ub418\uc9c0 \uc54a\ub294 \ud130\uce58\ud3ec\uc778\ud2b8 \ubb34\uc2dc<\/li>\n<li data-source-line=\"236-236\"><strong>\uc0c1\uc704 \uae54\ub54c\uae30 \ud3c9\uac00\uc808\ud558<\/strong>: \uc778\uc9c0 \ubc0f \uace0\ub824 \ucc44\ub110\uc758 \uacfc\uc18c\ud3c9\uac00<\/li>\n<li data-source-line=\"237-237\"><strong>\ucf58\ud150\uce20 \uc624\uc778\uc6a9<\/strong>: \uc758\uc0ac\uacb0\uc815\uc744 \ub4b7\ubc1b\uce68\ud558\ub294 \uad50\uc721\uc801 \ub0b4\uc6a9\uc744 \uc778\uc815\ud558\uc9c0 \ubabb\ud568<\/li>\n<li data-source-line=\"238-239\"><strong>\uc5ec\uc815\uc758 \ub2e8\ud3b8\ud654<\/strong>: \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc21c\uc11c\uac00 \uc544\ub2cc \ubd84\ub9ac\ub41c \ud615\ud0dc\ub85c \ubcf4\ub294 \uac83<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-9\" tabindex=\"-1\" data-source-line=\"240-240\"><span class=\"ez-toc-section\" id=\"Real_Impact-10\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c B2B \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\uc758 \uae30\uc5ec \uc2dc\uc2a4\ud15c\uc740 \uc8fc\ub85c \ub9ac\ub4dc \uc591\uc2dd \uc791\uc131 \ubc0f \ub370\ubaa8 \uc694\uccad\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdc4\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc6e8\ube44\ub098 \ud504\ub85c\uadf8\ub7a8\uc758 \uac00\uce58\ub97c \uc0c1\ub2f9\ud788 \ub0ae\uac8c \ud3c9\uac00\ud558\uac8c \ub418\uc5c8\uace0, \uc6e8\ube44\ub098 \ud504\ub85c\uadf8\ub7a8\uc740 \uc9c1\uc811\uc801\uc778 \uc804\ud658\uc744 \uac70\uc758 \uc77c\uc73c\ud0a4\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4. \ucd5c\uc885\uc801\uc73c\ub85c \uc9c0\uc6d0 \uc804\ud658\uc744 \uac80\ud1a0\ud55c \uacb0\uacfc, \uc6e8\ube44\ub098\uc5d0 \ucc38\uc11d\ud55c \ub9ac\ub4dc\uc758 \uc804\ud658\uc728\uc774 \uc6e8\ube44\ub098\uc5d0 \ucc38\uc11d\ud558\uc9c0 \uc54a\uc740 \ub9ac\ub4dc\ubcf4\ub2e4 4.2\ubc30 \ub192\uc558\uace0, \uacc4\uc57d \uae08\uc561\ub3c4 37% \ub354 \ub192\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc6e8\ube44\ub098\uc5d0 \ub300\ud55c \ud22c\uc790\uac00 \uc7ac\uac1c\ub418\uc5c8\uace0, \ud30c\uc774\ud504\ub77c\uc778\uc758 \uc804\ubc18\uc801\uc778 \uc131\uacfc\uac00 \ud06c\uac8c \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-9\" tabindex=\"-1\" data-source-line=\"243-243\"><span class=\"ez-toc-section\" id=\"Solution-10\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"244-249\">\n<li data-source-line=\"244-244\">\uc9c0\uc6d0 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc801\uc808\ud55c \ud06c\ub808\ub527\uc744 \ubd80\uc5ec\ud558\ub294 \uba40\ud2f0\ud130\uce58 \uadc0\uc18d \ubaa8\ub378\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"245-245\">\uc9c1\uc811 \ubc0f \uc9c0\uc6d0 \uc804\ud658 \uae30\uc5ec\ub3c4\ub97c \ubaa8\ub450 \uac15\uc870\ud558\ub294 \ubcf4\uace0\uc11c\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"246-246\">\uad6c\ub9e4\ub97c \uc704\ud55c \uc77c\ubc18\uc801\uc778 \uacbd\ub85c\ub97c \ubd84\uc11d\ud558\uc5ec \uc911\uc694\ud55c \uc9c0\uc6d0 \ucc44\ub110\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"247-247\">\uad50\uc721 \uc790\ub8cc\uc758 \uc601\ud5a5\uc744 \uce21\uc815\ud558\uae30 \uc704\ud55c \ucf58\ud150\uce20 \uc601\ud5a5 \ubcf4\uace0\uc11c \uac1c\ubc1c<\/li>\n<li data-source-line=\"248-249\">\uc804\ud658 \uc2dc\uc810\uc5d0 \ube44\ud574 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc911\uc694\ud558\uac8c \uc5ec\uae30\ub294 \uc2dc\uac04 \uac10\uc18c \ubaa8\ub378\uc744 \uace0\ub824\ud558\uc138\uc694.<\/li>\n<\/ul>\n<h3 id=\"mistake-%2311%3A-focusing-only-on-acquisition%2C-ignoring-retention-and-growth\" tabindex=\"-1\" data-source-line=\"250-250\"><span class=\"ez-toc-section\" id=\"Mistake_11_Focusing_Only_on_Acquisition_Ignoring_Retention_and_Growth\"><\/span>\uc2e4\uc218 #11: \uc778\uc218\uc5d0\ub9cc \uc9d1\uc911\ud558\uace0 \uc720\uc9c0 \ubc0f \uc131\uc7a5\uc744 \ubb34\uc2dc\ud568<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \uc2dc\uc2a4\ud15c\uc740 \uc885\uc885 \ucd08\uae30 \uace0\uac1d \ud655\ubcf4\uc5d0\ub9cc \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc720\uc9c0, \ud655\uc7a5, \ud3c9\uc0dd \uac00\uce58\ub97c \ubb34\uc2dc\ud569\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-10\" tabindex=\"-1\" data-source-line=\"254-254\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-11\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"255-260\">\n<li data-source-line=\"255-255\"><strong>\uc778\uc218\uc5d0 \ub300\ud55c \uc9d1\ucc29<\/strong>: \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\ub9cc \uce21\uc815<\/li>\n<li data-source-line=\"256-256\"><strong>\uae30\uc5b5\ub825 \uc0c1\uc2e4<\/strong>: \uc720\uc9c0\uc728\uc744 \ub192\uc774\ub294 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uadc0\uc18d\uc774 \uc5c6\uc74c<\/li>\n<li data-source-line=\"257-257\"><strong>\ud655\uc7a5 \ubb34\uc9c0<\/strong>: \uc5c5\uc140 \ubc0f \ud06c\ub85c\uc2a4\uc140 \ud65c\ub3d9\uc758 \uc18d\uc131 \uc9c0\uc815 \uc2e4\ud328<\/li>\n<li data-source-line=\"258-258\"><strong>\ub2e8\uae30 \ud3b8\ud5a5<\/strong>: \uc0dd\uc560 \uac00\uce58\ubcf4\ub2e4\ub294 \ucd08\uae30 \uc804\ud658\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"259-260\"><strong>\uace0\uac1d \ud488\uc9c8 \uac10\ub3c5<\/strong>: \ubaa8\ub4e0 \uace0\uac1d\uc744 \ub3d9\ub4f1\ud558\uac8c \uc18c\uc911\ud558\uac8c \ub300\uc6b0\ud569\ub2c8\ub2e4<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-10\" tabindex=\"-1\" data-source-line=\"261-261\"><span class=\"ez-toc-section\" id=\"Real_Impact-11\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \uad6c\ub3c5\ud615 \uc2dd\uc0ac \ud0a4\ud2b8 \ud68c\uc0ac\ub294 CPA(\ud68d\ub4dd\ub2f9\ube44\uc6a9)\ub97c \uc911\uc2ec\uc73c\ub85c \uae30\uc5ec \ubaa8\ub378\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uc2e0\uaddc \uace0\uac1d \uac00\uc785\uc744 \ud06c\uac8c \ub298\ub9ac\ub294 \ub3d9\uc2dc\uc5d0 CPA\ub97c 22% \uac10\uc18c\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub2e4\uc591\ud55c \ud68d\ub4dd \ucc44\ub110\uc774 \uace0\uac1d \uc720\uc9c0\uc728\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ucd94\uc801\ud558\ub294 \ub370 \uc2e4\ud328\ud588\uc2b5\ub2c8\ub2e4. \ubd84\uc11d \uacb0\uacfc, CPA\uac00 \uac00\uc7a5 \ub0ae\uc740 \ucc44\ub110\uc774 \uace0\uac1d \uc774\ud0c8\ub960\uc744 3\ubc30 \ub192\uc774\uace0 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c 60% \ub0ae\ucd94\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uac89\ubcf4\uae30\uc5d0 \ud6a8\uc728\uc131 \ud5a5\uc0c1 \ud6a8\uacfc\ub294 \uc644\uc804\ud788 \uc0ac\ub77c\uc84c\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-10\" tabindex=\"-1\" data-source-line=\"264-264\"><span class=\"ez-toc-section\" id=\"Solution-11\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"265-270\">\n<li data-source-line=\"265-265\">\uc778\uc218\ub97c \ub118\uc5b4 \uc720\uc9c0 \ubc0f \ud655\uc7a5 \ud65c\ub3d9\uc73c\ub85c \uadc0\uc18d\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"266-266\">\uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud1b5\ud569\ud558\ub294 \uadc0\uc18d \ubaa8\ub378\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"267-267\">\uc720\uc9c0 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ucd94\uc801\ud558\uace0 \uc18d\uc131\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"268-268\">\ud68d\ub4dd \ucc44\ub110\uc744 \ub2e4\uc6b4\uc2a4\ud2b8\ub9bc \uace0\uac1d \ud589\ub3d9 \ubc0f \uac00\uce58\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"269-270\">\uace0\uac1d \ud488\uc9c8\uacfc \uc778\uc218 \ube44\uc6a9\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \ubcf5\ud569 \uc9c0\ud45c\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"mistake-%2312%3A-not-adjusting-for-seasonality-and-external-factors\" tabindex=\"-1\" data-source-line=\"271-271\"><span class=\"ez-toc-section\" id=\"Mistake_12_Not_Adjusting_for_Seasonality_and_External_Factors\"><\/span>\uc2e4\uc218 #12: \uacc4\uc808\uc131 \ubc0f \uc678\ubd80 \uc694\uc778 \uc870\uc815 \uc548 \ud568<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \uc2dc\uc2a4\ud15c\uc740 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uacfc \ubcc4\uac1c\ub85c \uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uacc4\uc808\uc801 \ud328\ud134\uacfc \uc678\ubd80 \uc694\uc778\uc744 \uace0\ub824\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-11\" tabindex=\"-1\" data-source-line=\"275-275\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-12\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"276-281\">\n<li data-source-line=\"276-276\"><strong>\uacc4\uc808\uc131 \uc2e4\uba85<\/strong>: \uc608\uce21 \uac00\ub2a5\ud55c \uacc4\uc808 \ud328\ud134\uc5d0 \ub300\ud55c \uc870\uc815 \uc2e4\ud328<\/li>\n<li data-source-line=\"277-277\"><strong>\uc678\ubd80 \uc694\uc778 \ubb34\uc9c0<\/strong>: \uc5c5\uacc4 \ub3d9\ud5a5, \uacbd\uc81c\uc801 \ubcc0\ud654 \ub4f1\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\uc74c<\/li>\n<li data-source-line=\"278-278\"><strong>\uacbd\uc7c1\uc5d0 \ub300\ud55c \ubb34\uc9c0<\/strong>: \uacbd\uc7c1 \ud65c\ub3d9\uc758 \uc601\ud5a5\uc744 \ub193\uce58\ub2e4<\/li>\n<li data-source-line=\"279-279\"><strong>\ud658\uacbd \uac10\ub3c5<\/strong>: \ud589\ub3d9 \ubcc0\ud654\ub97c \ucd09\uc9c4\ud558\ub294 \uc678\ubd80 \uc774\ubca4\ud2b8 \ubb34\uc2dc<\/li>\n<li data-source-line=\"280-281\"><strong>\uac70\uc9d3 \uc778\uacfc\uad00\uacc4<\/strong>: \uc678\ubd80\uc5d0\uc11c \uc8fc\ub3c4\ub41c \ubcc0\ud654\ub97c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \uadc0\uc18d\uc2dc\ud0a4\uae30<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-11\" tabindex=\"-1\" data-source-line=\"282-282\"><span class=\"ez-toc-section\" id=\"Real_Impact-12\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \uc5ec\ud589\uc0ac\uc758 \uae30\uc5ec \ubd84\uc11d \uc2dc\uc2a4\ud15c\uc5d0 \ub530\ub974\uba74 1\uc6d4 \ucea0\ud398\uc778\uc740 11\uc6d4 \uc720\uc0ac \ucea0\ud398\uc778\ubcf4\ub2e4 40% \ub354 \ub192\uc740 \uc218\uc775\ub960\uc744 \uae30\ub85d\ud588\uace0, \uc774\ub85c \uc778\ud574 \uc0c1\ub2f9\ud55c \uc608\uc0b0\uc744 \uc5f0\ud734 \uc774\ud6c4 \uad11\uace0\uc5d0 \ud22c\uc790\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc 1\uc6d4 \uc2e4\uc801\uc740 \ucea0\ud398\uc778 \ud6a8\uacfc\uc640\ub294 \uc804\ud600 \uad00\ub828\uc774 \uc5c6\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uac04\uacfc\ud588\uc2b5\ub2c8\ub2e4. 1\uc6d4 \uc2e4\uc801\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5ec\ub984 \uc5ec\ud589\uc744 \uc608\uc57d\ud588\uc744 \ub54c\ub9cc \ubc18\uc601\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uacc4\uc808\uc131\uc744 \uc801\uc808\ud788 \uc870\uc815\ud588\uc744 \ub54c, 11\uc6d4 \ucea0\ud398\uc778\uc740 \uc608\uc57d \uacb0\uc815\uc5d0 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-11\" tabindex=\"-1\" data-source-line=\"285-285\"><span class=\"ez-toc-section\" id=\"Solution-12\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"286-291\">\n<li data-source-line=\"286-286\">\uc5f0\uac04 \ubc0f \uc2dc\uc98c\ubcc4 \ube44\uad50 \uad6c\ud604<\/li>\n<li data-source-line=\"287-287\">\uc815\uc0c1\uc801\uc778 \uacc4\uc808 \ud328\ud134\uc744 \uace0\ub824\ud55c \uae30\uc900 \uae30\ub300\uce58\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"288-288\">\uad00\ub828 \uc678\ubd80 \uc694\uc18c\ub97c \ucd94\uc801\ud558\uace0 \uadc0\uc18d \ubd84\uc11d\uc5d0 \ud1b5\ud569\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"289-289\">\uac80\uc99d\uc744 \uc704\ud574 \ud1b5\uc81c \uadf8\ub8f9\uc774\ub098 \ub178\ucd9c\ub418\uc9c0 \uc54a\uc740 \uccad\uc911 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"290-291\">\uc678\ubd80 \ubcc0\uc218\ub85c\ubd80\ud130 \ub9c8\ucf00\ud305 \uc601\ud5a5\uc744 \ubd84\ub9ac\ud558\ub294 \uace0\uae09 \ubaa8\ub378\ub9c1 \uae30\uc220 \uc801\uc6a9<\/li>\n<\/ul>\n<h2 id=\"organizational-and-process-mistakes\" tabindex=\"-1\" data-source-line=\"292-292\"><span class=\"ez-toc-section\" id=\"Organizational_and_Process_Mistakes\"><\/span>\uc870\uc9c1 \ubc0f \ud504\ub85c\uc138\uc2a4 \uc2e4\uc218<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uae30\uc220\uc801\uc73c\ub85c \uc644\ubcbd\ud55c \uadc0\uc778\uc774\ub77c\ub3c4 \uc870\uc9c1 \uad6c\uc870\uc640 \ud504\ub85c\uc138\uc2a4\uac00 \uadc0\uc778\uc758 \uad6c\ud604\uacfc \ud65c\uc6a9\uc744 \uc800\ud574\ud560 \uacbd\uc6b0 \uc2e4\ud328\ud569\ub2c8\ub2e4.\n<h3 id=\"mistake-%2313%3A-attribution-silos-across-channels-and-teams\" tabindex=\"-1\" data-source-line=\"296-296\"><span class=\"ez-toc-section\" id=\"Mistake_13_Attribution_Silos_Across_Channels_and_Teams\"><\/span>\uc2e4\uc218 #13: \ucc44\ub110 \ubc0f \ud300 \uac04 \uadc0\uc18d \uc0ac\uc77c\ub85c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc5ec\ub7ec \ud300\uc774 \uc11c\ub85c \ub2e4\ub974\uace0 \ud638\ud658\ub418\uc9c0 \uc54a\ub294 \uc18d\uc131 \uc811\uadfc \ubc29\uc2dd\uc744 \uc720\uc9c0\ud558\ub294 \uacbd\uc6b0 \uc870\uc9c1\uc740 \uc77c\uad00\ub41c \ud06c\ub85c\uc2a4\ucc44\ub110 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub2a5\ub825\uc744 \uc0c1\uc2e4\ud569\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-12\" tabindex=\"-1\" data-source-line=\"300-300\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-13\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"301-306\">\n<li data-source-line=\"301-301\"><strong>\ucc44\ub110\ubcc4 \uadc0\uc18d<\/strong>: \ucc44\ub110\ubcc4 \ub2e4\ub978 \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"302-302\"><strong>\uacbd\uc7c1 \ubc29\ubc95\ub860<\/strong>: \uc77c\uad00\ub418\uc9c0 \uc54a\uc740 \uadc0\uc18d \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\ub294 \ud300<\/li>\n<li data-source-line=\"303-303\"><strong>\uadc0\uc18d \uc804\ud22c<\/strong>: \ub204\uac00 \uacf5\uc744 \ubc1b\uc744 \uc790\uaca9\uc774 \uc788\ub294\uc9c0 \ub17c\uc7c1\ud558\ub294 \ud300\ub4e4<\/li>\n<li data-source-line=\"304-304\"><strong>\uc608\uc0b0 \ubcf4\ud638<\/strong>: \uae30\uc874 \uc608\uc0b0 \ud560\ub2f9\uc744 \ubc29\uc5b4\ud558\uae30 \uc704\ud574 \uace0\uc548\ub41c \uc18d\uc131<\/li>\n<li data-source-line=\"305-306\"><strong>\uba54\ud2b8\ub9ad \ubd88\uc77c\uce58<\/strong>: \ud300 \uac04 KPI \ubc0f \uc131\uacf5 \uc9c0\ud45c\uac00 \ub2e4\ub984<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-12\" tabindex=\"-1\" data-source-line=\"307-307\"><span class=\"ez-toc-section\" id=\"Real_Impact-13\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \ud1b5\uc2e0 \ud68c\uc0ac\ub294 \uac01 \ucc44\ub110 \ud300\uc774 \uc790\uccb4\uc801\uc778 \uae30\uc5ec \ubd84\uc11d \ubc29\uc2dd\uc744 \uacb0\uc815\ud558\ub3c4\ub85d \ud5c8\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc720\ub8cc \uac80\uc0c9 \ud300\uc740 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad, \uc18c\uc15c \ud300\uc740 \uccab \ubc88\uc9f8 \uc811\ucd09, \ub514\uc2a4\ud50c\ub808\uc774 \ud300\uc740 \uc870\ud68c \ud6c4 \uc804\ud658\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc608\uc0b0 \ud68c\uc758\uc5d0\uc11c \uac01 \ud300\uc740 \uc120\ud638\ud558\ub294 \ubc29\ubc95\ub860\uc744 \uae30\ubc18\uc73c\ub85c \ub192\uc740 ROI \uc218\uce58\ub97c \uc81c\uc2dc\ud558\uc5ec \ucc44\ub110 \uac04 \ube44\uad50\uac00 \ubd88\uac00\ub2a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc2e4\uc81c \uc131\uacfc\ubcf4\ub2e4\ub294 \ud300 \ub0b4 \uc815\uce58\uc801\uc778 \uc694\uc18c\uc5d0 \ub530\ub77c \uc608\uc0b0\uc774 \ubc30\uc815\ub418\uc5c8\uace0, \uc774\ub294 \uc0c1\ub2f9\ud55c \ube44\ud6a8\uc728\uc744 \ucd08\ub798\ud588\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-12\" tabindex=\"-1\" data-source-line=\"310-310\"><span class=\"ez-toc-section\" id=\"Solution-13\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"311-316\">\n<li data-source-line=\"311-311\">\ud1b5\ud569\ub41c \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd \uad6c\ud604<\/li>\n<li data-source-line=\"312-312\">\ud06c\ub85c\uc2a4 \ucc44\ub110 \ub300\ud45c\ub97c \ud1b5\ud574 \uc911\uc559 \uadc0\uc18d \uac70\ubc84\ub10c\uc2a4 \ud300\uc744 \uad6c\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"313-313\">\ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub418\uac8c \uc801\uc6a9\ub418\ub294 \ud45c\uc900\ud654\ub41c \uc18d\uc131 \uce21\uc815 \ud56d\ubaa9\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"314-314\">\ud06c\ub85c\uc2a4\ucc44\ub110 \ud611\uc5c5\uc744 \uc7a5\ub824\ud558\ub294 \uacf5\uc720 KPI \uac1c\ubc1c<\/li>\n<li data-source-line=\"315-316\">\uadc0\uc18d \ubc29\ubc95\ub860\uc744 \uc911\uc2ec\uc73c\ub85c \uc784\uc6d0\uc9c4\uc758 \uc77c\uce58\ub97c \uad6c\ucd95\ud558\uc138\uc694<\/li>\n<\/ul>\n<h3 id=\"mistake-%2314%3A-failure-to-take-action-on-attribution-insights\" tabindex=\"-1\" data-source-line=\"317-317\"><span class=\"ez-toc-section\" id=\"Mistake_14_Failure_to_Take_Action_on_Attribution_Insights\"><\/span>\uc2e4\uc218 #14: Attribution Insights\uc5d0 \ub300\ud55c \uc870\uce58 \uc2e4\ud328<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9ce\uc740 \uae30\uc5c5\uc774 \uadc0\uc18d \uae30\uc220\uc5d0 \ub9ce\uc740 \ud22c\uc790\ub97c \ud558\uc9c0\ub9cc, \ud1b5\ucc30\ub825\uc744 \uad6c\uccb4\uc801\uc778 \uc870\uce58\ub85c \uc804\ud658\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \ub9cc\ub4dc\ub294 \ub370 \uc2e4\ud328\ud569\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-13\" tabindex=\"-1\" data-source-line=\"321-321\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-14\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"322-327\">\n<li data-source-line=\"322-322\"><strong>\ubd84\uc11d \ub9c8\ube44<\/strong>: \ub300\uc751 \uc870\uce58 \uc5c6\uc774 \ub05d\uc5c6\ub294 \ub370\uc774\ud130 \uac80\ud1a0<\/li>\n<li data-source-line=\"323-323\"><strong>\ud1b5\ucc30\ub825-\ud589\ub3d9 \uaca9\ucc28<\/strong>: \uadc0\uc18d \uacb0\uacfc\uc640 \ub9c8\ucf00\ud305 \uacb0\uc815 \uc0ac\uc774\uc5d0 \uba85\ud655\ud55c \uc5f0\uad00\uc131\uc774 \uc5c6\uc74c<\/li>\n<li data-source-line=\"324-324\"><strong>\ubb18\uc9c0 \uc2e0\uace0<\/strong>: \uc758\uc0ac\uacb0\uc815\uc5d0 \uc544\ubb34\ub3c4 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uadc0\uc18d \ubcf4\uace0\uc11c<\/li>\n<li data-source-line=\"325-325\"><strong>\ubc18\uc751\ud615 \ucd5c\uc801\ud654<\/strong>: \ucea0\ud398\uc778 \uc774\ud6c4 \ubd84\uc11d\uc5d0\ub9cc \uc18d\uc131\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"326-327\"><strong>\uc774\ub860\uc801 \uadc0\uc18d<\/strong>: \uadc0\uc18d\uc740 \uc2e4\uc6a9\uc801\uc778 \ub3c4\uad6c\ub77c\uae30\ubcf4\ub2e4\ub294 \ud559\ubb38\uc801 \uc5f0\uc2b5\uc73c\ub85c \uc5ec\uaca8\uc9c4\ub2e4<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-13\" tabindex=\"-1\" data-source-line=\"328-328\"><span class=\"ez-toc-section\" id=\"Real_Impact-14\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \ub9ac\ud14c\uc77c \ube0c\ub79c\ub4dc\ub294 \uc815\uad50\ud55c \uae30\uc5ec \ubd84\uc11d \uc2dc\uc2a4\ud15c\uc5d0 $300,000 \uc774\uc0c1\uc744 \ud22c\uc790\ud588\uc9c0\ub9cc, \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud569\ud558\ub294 \ub370 \uc2e4\ud328\ud588\uc2b5\ub2c8\ub2e4. \ubd84\uc11d\ud300\uc740 \ub9c8\ucf00\ud305\ud300\uc774 \uc758\uc0ac \uacb0\uc815 \uc804\uc5d0 \uac70\uc758 \ucc38\uace0\ud558\uc9c0 \uc54a\uc558\ub358 \uc0c1\uc138\ud55c \uae30\uc5ec \ubd84\uc11d \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \uacc4\ud68d, \uc608\uc0b0 \ubc30\ubd84, \ucd5c\uc801\ud654\ub294 \uc5ec\uc804\ud788 \uacfc\uac70\uc758 \uad00\ud589\uacfc \ud300\uc758 \uc9c1\uad00\uc5d0 \ub530\ub77c \uc774\ub8e8\uc5b4\uc84c\uae30 \ub54c\ubb38\uc5d0 \uae30\uc5ec \ubd84\uc11d \ud22c\uc790\ub294 \uc0ac\uc2e4\uc0c1 \ubb34\uc758\ubbf8\ud588\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-13\" tabindex=\"-1\" data-source-line=\"331-331\"><span class=\"ez-toc-section\" id=\"Solution-14\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"332-337\">\n<li data-source-line=\"332-332\">\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc791\uc5c5\uc73c\ub85c \ubcc0\ud658\ud558\uae30 \uc704\ud55c \ud2b9\uc815 \ud504\ub85c\uc138\uc2a4 \uc0dd\uc131<\/li>\n<li data-source-line=\"333-333\">\uadc0\uc18d \uacb0\uacfc\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc815\uae30\uc801\uc778 \ucd5c\uc801\ud654 \ud68c\uc758\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"334-334\">\uadc0\uc18d \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc870\uce58\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc5ed\ud560\uacfc \ucc45\uc784\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"335-335\">\uacc4\ud68d \ubc0f \uc2e4\ud589 \uc6cc\ud06c\ud50c\ub85c\uc5d0 \uc9c1\uc811 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"336-337\">\uadc0\uc18d \uae30\ubc18 \ubcc0\uacbd \uc0ac\ud56d\uc774 \uacb0\uacfc\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \ud53c\ub4dc\ubc31 \ub8e8\ud504\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"mistake-%2315%3A-lack-of-testing-and-validation\" tabindex=\"-1\" data-source-line=\"338-338\"><span class=\"ez-toc-section\" id=\"Mistake_15_Lack_of_Testing_and_Validation\"><\/span>\uc2e4\uc218 #15: \ud14c\uc2a4\ud2b8 \ubc0f \uac80\uc99d \ubd80\uc871<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9ce\uc740 \uc870\uc9c1\uc774 \ud1b5\uc81c\ub41c \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc815\ud655\uc131\uc744 \uac80\uc99d\ud558\uc9c0 \uc54a\uace0 \uadc0\uc18d \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.\n<h4 id=\"common-manifestations%3A-14\" tabindex=\"-1\" data-source-line=\"342-342\"><span class=\"ez-toc-section\" id=\"Common_Manifestations-15\"><\/span>\uc77c\ubc18\uc801\uc778 \uc99d\uc0c1:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"343-348\">\n<li data-source-line=\"343-343\"><strong>\ub9f9\ubaa9\uc801\uc778 \uc2e0\ub8b0<\/strong>: \uac80\uc99d \uc5c6\uc774 \uc18d\uc131 \ucd9c\ub825 \ud5c8\uc6a9<\/li>\n<li data-source-line=\"344-344\"><strong>\uc2e4\ud5d8\uc758 \ubd80\uc7ac<\/strong>: \uadc0\uc18d \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud55c \ud1b5\uc81c\ub41c \ud14c\uc2a4\ud2b8\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"345-345\"><strong>\ubaa8\ub378 \uc815\uccb4<\/strong>: \uacb0\ucf54 \uc9c4\ud654\ud558\uac70\ub098 \uac1c\uc120\ub418\uc9c0 \uc54a\ub294 \uadc0\uc18d \ubaa8\ub378<\/li>\n<li data-source-line=\"346-346\"><strong>\ud655\uc778 \ud3b8\ud5a5<\/strong>: \uae30\uc874 \uc2e0\ub150\uc744 \ud655\uc778\ud558\ub294 \uadc0\uc18d \uacb0\uacfc\ub9cc \ud5c8\uc6a9<\/li>\n<li data-source-line=\"347-348\"><strong>\uc9c4\uc2e4\uc758 \uacbd\uc7c1 \uc18c\uc2a4<\/strong>: \uc5ec\ub7ec \uac1c\uc758 \uc0c1\ucda9\ub418\ub294 \uce21\uc815 \uc2dc\uc2a4\ud15c<\/li>\n<\/ul>\n<h4 id=\"real-impact%3A-14\" tabindex=\"-1\" data-source-line=\"349-349\"><span class=\"ez-toc-section\" id=\"Real_Impact-15\"><\/span>\uc2e4\uc81c \uc601\ud5a5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uc815\uad50\ud55c \uc54c\uace0\ub9ac\uc998 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc744 \uad6c\ud604\ud558\uc5ec TV \uad11\uace0\uac00 \uae30\uc874 \ucd94\uc815\uce58\ubcf4\ub2e4 62%\ub098 \ud6a8\uacfc\uac00 \ub5a8\uc5b4\uc9c4\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uac80\uc99d \uc5c6\uc774 \uc774 \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c TV \uad11\uace0\ube44\ub97c \ub300\ud3ed \uc904\uc600\uc2b5\ub2c8\ub2e4. \ub9e4\ucd9c\uc774 \uae09\uac10\ud558\uc790, \ud1b5\uc81c\ub41c \uc9c0\uc5ed \ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud55c \uacb0\uacfc, \uae30\uc5ec \ubaa8\ub378\uc774 \uad6c\ud604\uc0c1\uc758 \uacb0\ud568\uc73c\ub85c \uc778\ud574 TV \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \uc2ec\uac01\ud558\uac8c \uacfc\uc18c\ud3c9\uac00\ud558\uace0 \uc788\uc74c\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.\n<h4 id=\"solution%3A-14\" tabindex=\"-1\" data-source-line=\"352-352\"><span class=\"ez-toc-section\" id=\"Solution-15\"><\/span>\ud574\uacb0\ucc45:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"353-358\">\n<li data-source-line=\"353-353\">\uadc0\uc18d \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud574 \uc815\uae30\uc801\uc778 \ud14c\uc2a4\ud2b8\ub97c \uc218\ub9bd\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"354-354\">\uc99d\ubd84\uc801 \uc601\ud5a5\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574 \ud640\ub4dc\uc544\uc6c3 \ud14c\uc2a4\ud2b8\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"355-355\">\ub2e4\uc591\ud55c \ubc29\ubc95\ub860\uc5d0 \ub530\ub978 \uadc0\uc18d \uacb0\uacfc \ube44\uad50<\/li>\n<li data-source-line=\"356-356\">\uadc0\uc18d \ubaa8\ub378\uc744 \uc704\ud55c \uc9c0\uc18d\uc801\uc778 \uac1c\uc120 \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<\/li>\n<li data-source-line=\"357-358\">\uadc0\uc18d \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uac74\uc804\ud55c \ud68c\uc758\uc8fc\uc758 \ubb38\ud654\ub97c \uc870\uc131\ud558\uc138\uc694<\/li>\n<\/ul>\n\uc774 \uac80\uc99d \ubc29\uc2dd\uc758 \uc911\uc694\uc131\uc740 \ub2e4\uc74c\uc5d0\uc11c \uac15\uc870\ub429\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%b3%b5%ec%9e%a1%ed%95%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%ac%b8%ec%a0%9c%eb%a5%bc-%ed%95%b4%ea%b2%b0%ed%95%98%eb%8a%94-ai%ec%9d%98-%ec%97%ad%ed%95%a0\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ubcf5\uc7a1\ud55c \ub9c8\ucf00\ud305 \uc18d\uc131 \ubb38\uc81c \ud574\uacb0\uc5d0 \uc788\uc5b4 AI\uc758 \uc5ed\ud560<\/a>\uc774\ub294 \uace0\uae09 \uc18d\uc131 \uae30\uc220\uc5d0\ub3c4 \uc778\uac04\uc758 \uac10\ub3c5\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uc810\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.\n<h2 id=\"creating-an-attribution-center-of-excellence\" tabindex=\"-1\" data-source-line=\"361-361\"><span class=\"ez-toc-section\" id=\"Creating_an_Attribution_Center_of_Excellence\"><\/span>\uc6b0\uc218\uc131 \uc13c\ud130 \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc774\ub7ec\ud55c \uc77c\ubc18\uc801\uc778 \uc2e4\uc218\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc740 \uc804\uccb4 \ub9c8\ucf00\ud305 \uc870\uc9c1\uc744 \uc9c0\uc6d0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc804\ubb38 \uc9c0\uc2dd\uc744 \uc911\uc559\uc5d0\uc11c \uad00\ub9ac\ud558\ub294 Attribution Centers of Excellence\ub97c \uad6c\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"key-elements-of-an-attribution-center-of-excellence\" tabindex=\"-1\" data-source-line=\"365-365\"><span class=\"ez-toc-section\" id=\"Key_Elements_of_an_Attribution_Center_of_Excellence\"><\/span>\uadc0\uc18d \uc6b0\uc218\uc131 \uc13c\ud130\uc758 \ud575\uc2ec \uc694\uc18c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"1.-cross-functional-governance\" tabindex=\"-1\" data-source-line=\"367-367\"><span class=\"ez-toc-section\" id=\"1_Cross-Functional_Governance\"><\/span>1. \uad50\ucc28 \uae30\ub2a5\uc801 \uac70\ubc84\ub10c\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"369-374\">\n<li data-source-line=\"369-369\"><strong>\uc784\uc6d0 \ud6c4\uc6d0<\/strong>: \uadc0\uc18d \uc6b0\uc218\uc131\uc5d0 \ub300\ud55c \uace0\uc704 \ub9ac\ub354\uc2ed\uc758 \ud5cc\uc2e0<\/li>\n<li data-source-line=\"370-370\"><strong>\ud300 \uac04 \ud45c\ud604<\/strong>: \ubaa8\ub4e0 \uad00\ub828 \ub9c8\ucf00\ud305 \ud300\uc758 \ucc38\uc5ec<\/li>\n<li data-source-line=\"371-371\"><strong>\uba85\ud655\ud55c \ud5cc\uc7a5<\/strong>: \uc815\uc758\ub41c \ubaa9\uc801, \ubc94\uc704 \ubc0f \uad8c\ud55c<\/li>\n<li data-source-line=\"372-372\"><strong>\uc758\uc0ac\uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \uadc0\uc18d \ubb38\uc81c \ud574\uacb0\uc744 \uc704\ud55c \ud655\ub9bd\ub41c \ud504\ub85c\uc138\uc2a4<\/li>\n<li data-source-line=\"373-374\"><strong>\uaddc\uce59\uc801\uc778 \ucf00\uc774\ub358\uc2a4<\/strong>: \uc608\uc815\ub41c \uac70\ubc84\ub10c\uc2a4 \ud68c\uc758 \ubc0f \uac80\ud1a0<\/li>\n<\/ul>\n<h4 id=\"2.-standardized-methodology\" tabindex=\"-1\" data-source-line=\"375-375\"><span class=\"ez-toc-section\" id=\"2_Standardized_Methodology\"><\/span>2. \ud45c\uc900\ud654\ub41c \ubc29\ubc95\ub860<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"377-382\">\n<li data-source-line=\"377-377\"><strong>\ud1b5\ud569\ub41c \uc811\uadfc \ubc29\uc2dd<\/strong>: \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \uadc0\uc18d \ubc29\ubc95\ub860<\/li>\n<li data-source-line=\"378-378\"><strong>\ubb38\uc11c\ud654\ub41c \ud45c\uc900<\/strong>: \uadc0\uc18d \uaddc\uce59 \ubc0f \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ubb38\uc11c\ud654<\/li>\n<li data-source-line=\"379-379\"><strong>\uae30\uc220 \ud45c\uc900\ud654<\/strong>: \uadc0\uc18d\uc744 \uc704\ud55c \uc77c\ubc18\uc801\uc778 \ub3c4\uad6c \ubc0f \ud50c\ub7ab\ud3fc<\/li>\n<li data-source-line=\"380-380\"><strong>\uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/strong>: \ubc29\ubc95\ub860\uc758 \uc815\uae30\uc801\uc778 \uac80\ud1a0 \ubc0f \uac1c\uc120<\/li>\n<li data-source-line=\"381-382\"><strong>\uc9c0\uc2dd \uacf5\uc720<\/strong>: \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ud300\uc5d0 \ub300\ud55c \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uad50\uc721<\/li>\n<\/ul>\n<h4 id=\"3.-technical-excellence\" tabindex=\"-1\" data-source-line=\"383-383\"><span class=\"ez-toc-section\" id=\"3_Technical_Excellence\"><\/span>3. \uae30\uc220\uc801 \uc6b0\uc218\uc131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"385-390\">\n<li data-source-line=\"385-385\"><strong>\uad6c\ud604 \ud45c\uc900<\/strong>: \uc77c\uad00\ub41c \ucd94\uc801 \ubc0f \ud0dc\uadf8 \uc694\uad6c \uc0ac\ud56d<\/li>\n<li data-source-line=\"386-386\"><strong>\ub370\uc774\ud130 \ud488\uc9c8 \ud504\ub85c\uc138\uc2a4<\/strong>: \uadc0\uc18d \ub370\uc774\ud130\uc758 \uc815\uae30\uc801\uc778 \uac10\uc0ac \ubc0f \uac80\uc99d<\/li>\n<li data-source-line=\"387-387\"><strong>\ud1b5\ud569 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \uc2dc\uc2a4\ud15c \ubc0f \ub370\uc774\ud130 \uc18c\uc2a4 \uc5f0\uacb0\uc744 \uc704\ud55c \ud45c\uc900<\/li>\n<li data-source-line=\"388-388\"><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc900\uc218<\/strong>: \uadc0\uc18d\uc774 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294\uc9c0 \ud655\uc778\ud558\ub294 \ud504\ub85c\uc138\uc2a4<\/li>\n<li data-source-line=\"389-390\"><strong>\uae30\uc220 \ubb38\uc11c<\/strong>: \ubaa8\ub4e0 \uae30\uc220 \uad6c\uc131 \uc694\uc18c\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ubb38\uc11c\ud654<\/li>\n<\/ul>\n<h4 id=\"4.-insight-activation\" tabindex=\"-1\" data-source-line=\"391-391\"><span class=\"ez-toc-section\" id=\"4_Insight_Activation\"><\/span>4. \ud1b5\ucc30\ub825 \ud65c\uc131\ud654<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"393-398\">\n<li data-source-line=\"393-393\"><strong>\uc561\uc158 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \ud1b5\ucc30\ub825\uc744 \uc758\uc0ac \uacb0\uc815\uc73c\ub85c \uc804\ud658\ud558\uae30 \uc704\ud55c \uba85\ud655\ud55c \ud504\ub85c\uc138\uc2a4<\/li>\n<li data-source-line=\"394-394\"><strong>\ucd5c\uc801\ud654 \ucf00\uc774\ub358\uc2a4<\/strong>: \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uadc0\uc18d \ud1b5\ucc30\ub825\uc758 \uc815\uae30\uc801 \uac80\ud1a0<\/li>\n<li data-source-line=\"395-395\"><strong>\uc608\uc0b0 \uc870\uc815<\/strong>: \uadc0\uc18d\uacfc \uc608\uc0b0 \uacb0\uc815 \uac04\uc758 \uc9c1\uc811\uc801\uc778 \uc5f0\uacb0<\/li>\n<li data-source-line=\"396-396\"><strong>\ud14c\uc2a4\ud2b8 \ud504\ub85c\uadf8\ub7a8<\/strong>: \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \ud1b5\ud55c \uc9c0\uc18d\uc801\uc778 \uac80\uc99d<\/li>\n<li data-source-line=\"397-398\"><strong>\uc131\uacfc \ud53c\ub4dc\ubc31<\/strong>: \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \uadc0\uc18d \uc601\ud5a5 \uce21\uc815<\/li>\n<\/ul>\n<h2 id=\"implementation-plan%3A-fixing-common-attribution-mistakes\" tabindex=\"-1\" data-source-line=\"399-399\"><span class=\"ez-toc-section\" id=\"Implementation_Plan_Fixing_Common_Attribution_Mistakes\"><\/span>\uad6c\ud604 \uacc4\ud68d: \uc77c\ubc18\uc801\uc778 \uadc0\uc18d \uc624\ub958 \uc218\uc815<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0\uc790 \ud558\ub294 \uc870\uc9c1\uc758 \uacbd\uc6b0 \uc774\ub7ec\ud55c \ub2e8\uacc4\uc801 \uc811\uadfc \ubc29\uc2dd\uc740 \uadc0\uc18d \ud6a8\uacfc\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"phase-1%3A-attribution-audit-and-assessment-(4-6-weeks)\" tabindex=\"-1\" data-source-line=\"403-403\"><span class=\"ez-toc-section\" id=\"Phase_1_Attribution_Audit_and_Assessment_4-6_Weeks\"><\/span>1\ub2e8\uacc4: \uadc0\uc18d \uac10\uc0ac \ubc0f \ud3c9\uac00(4-6\uc8fc)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"405-410\">\n<li data-source-line=\"405-405\">\ud604\uc7ac \uadc0\uc18d \uad00\ud589\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uac10\uc0ac\ub97c \uc218\ud589\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"406-406\">\uadc0\ud558\uc758 \uc870\uc9c1\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud2b9\uc815 \uadc0\uc18d \uc624\ub958\ub97c \uc2dd\ubcc4\ud558\uc138\uc694<\/li>\n<li data-source-line=\"407-407\">\ud604\uc7ac \uad6c\ud604 \uaca9\ucc28\uc640 \uacfc\uc81c\ub97c \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"408-408\">\uae30\uc220 \uc5ed\ub7c9 \ubc0f \ud55c\uacc4 \ud3c9\uac00<\/li>\n<li data-source-line=\"409-410\">\uae30\uc900 \uc131\ub2a5 \uc9c0\ud45c \uc124\uc815<\/li>\n<\/ul>\n<h3 id=\"phase-2%3A-foundation-improvement-(6-8-weeks)\" tabindex=\"-1\" data-source-line=\"411-411\"><span class=\"ez-toc-section\" id=\"Phase_2_Foundation_Improvement_6-8_Weeks\"><\/span>2\ub2e8\uacc4: \uae30\ucd08 \uac1c\uc120(6-8\uc8fc)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"413-418\">\n<li data-source-line=\"413-413\">\ucc44\ub110 \uac04 \ucd94\uc801 \uad6c\ud604 \ud45c\uc900\ud654<\/li>\n<li data-source-line=\"414-414\">\uc77c\uad00\ub41c \uba85\uba85 \uaddc\uce59 \ubc0f \ub9e4\uac1c\ubcc0\uc218 \uad6c\ud604<\/li>\n<li data-source-line=\"415-415\">\uc911\uc694\ud55c \ub370\uc774\ud130 \ud488\uc9c8 \ubb38\uc81c \ud574\uacb0<\/li>\n<li data-source-line=\"416-416\">\uc2e4\uc81c \uace0\uac1d \uc5ec\uc815\uc5d0 \ub9de\ucdb0 \uc18d\uc131 \ucc3d \uc870\uc815<\/li>\n<li data-source-line=\"417-418\">\ud06c\ub85c\uc2a4\ucc44\ub110 \uac70\ubc84\ub10c\uc2a4 \uad6c\uc870 \uad6c\ucd95<\/li>\n<\/ul>\n<h3 id=\"phase-3%3A-model-enhancement-(8-10-weeks)\" tabindex=\"-1\" data-source-line=\"419-419\"><span class=\"ez-toc-section\" id=\"Phase_3_Model_Enhancement_8-10_Weeks\"><\/span>3\ub2e8\uacc4: \ubaa8\ub378 \uac15\ud654(8-10\uc8fc)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"421-426\">\n<li data-source-line=\"421-421\">\uc801\uc808\ud55c \uadc0\uc18d \ubaa8\ub378\uc744 \ud3c9\uac00\ud558\uace0 \uc120\ud0dd\ud558\uc138\uc694<\/li>\n<li data-source-line=\"422-422\">\uc801\uc808\ud55c \uacbd\uc6b0 \uba40\ud2f0\ud130\uce58 \uc18d\uc131\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"423-423\">\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8 \uc5f0\uacb0<\/li>\n<li data-source-line=\"424-424\">\uad50\ucc28 \uae30\uae30 \ucd94\uc801 \ubb38\uc81c \ud574\uacb0<\/li>\n<li data-source-line=\"425-426\">\uac80\uc99d\uc744 \uc704\ud55c \ud14c\uc2a4\ud2b8 \ud504\ub808\uc784\uc6cc\ud06c \ubc30\ud3ec<\/li>\n<\/ul>\n<h3 id=\"phase-4%3A-organizational-integration-(ongoing)\" tabindex=\"-1\" data-source-line=\"427-427\"><span class=\"ez-toc-section\" id=\"Phase_4_Organizational_Integration_Ongoing\"><\/span>4\ub2e8\uacc4: \uc870\uc9c1 \ud1b5\ud569(\uc9c4\ud589 \uc911)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"429-434\">\n<li data-source-line=\"429-429\">\uadc0\uc18d \ud1b5\ucc30\ub825\uc5d0 \ub530\ub77c \uc870\uce58\ub97c \ucde8\ud558\uae30 \uc704\ud55c \ud504\ub85c\uc138\uc2a4 \uc0dd\uc131<\/li>\n<li data-source-line=\"430-430\">\uc815\uae30\uc801\uc778 \ucd5c\uc801\ud654 \ud68c\uc758\ub97c \uc218\ub9bd\ud558\uc138\uc694<\/li>\n<li data-source-line=\"431-431\">\uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc744 \uc704\ud55c \ud53c\ub4dc\ubc31 \ub8e8\ud504 \uad6c\ud604<\/li>\n<li data-source-line=\"432-432\">\ub9c8\ucf00\ud305 \ud300\uc744 \uc704\ud55c \uad50\uc721 \ud504\ub85c\uadf8\ub7a8 \uac1c\ubc1c<\/li>\n<li data-source-line=\"433-434\">\uc8fc\uc694 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc704\ud55c \uc784\uc6d0 \ub300\uc2dc\ubcf4\ub4dc \uad6c\ucd95<\/li>\n<\/ul>\n<h2 id=\"expert-perspectives%3A-building-better-attribution\" tabindex=\"-1\" data-source-line=\"435-435\"><span class=\"ez-toc-section\" id=\"Expert_Perspectives_Building_Better_Attribution\"><\/span>\uc804\ubb38\uac00 \uad00\uc810: \ub354 \ub098\uc740 \uc18d\uc131 \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc5c5\uacc4 \ub9ac\ub354\ub4e4\uc774 \uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ud568\uc815\uc744 \ud53c\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.\n<h3 id=\"start-with-business-questions%2C-not-technical-solutions\" tabindex=\"-1\" data-source-line=\"439-439\"><span class=\"ez-toc-section\" id=\"Start_With_Business_Questions_Not_Technical_Solutions\"><\/span>\uae30\uc220\uc801\uc778 \uc194\ub8e8\uc158\uc774 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud55c \uae00\ub85c\ubc8c \uc5d0\uc774\uc804\uc2dc\uc758 \ubd84\uc11d \ucc45\uc784\uc790\uc778 \uc0ac\ub77c \uc874\uc2a8\uc740 &quot;\uc81c\uac00 \ubcf8 \uac00\uc7a5 \ud070 \uc2e4\uc218\ub294 \uae30\uc5c5\ub4e4\uc774 \uc5b4\ub5a4 \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\uc5d0 \ub2f5\ud574\uc57c \ud560\uc9c0 \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\uae30\ub3c4 \uc804\uc5d0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc220\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4. &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uba85\ud655\ud558\uac8c \uc815\uc758\ub41c \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud558\uba70, \uadf8 \ud6c4\uc5d0 \uc801\uc808\ud55c \uae30\uc220\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \uadf8 \ubc18\ub300\ub294 \uc548 \ub429\ub2c8\ub2e4.&quot;\n<h3 id=\"focus-on-incremental-value%2C-not-attribution-models\" tabindex=\"-1\" data-source-line=\"443-443\"><span class=\"ez-toc-section\" id=\"Focus_on_Incremental_Value_Not_Attribution_Models\"><\/span>\uadc0\uc18d \ubaa8\ub378\uc774 \uc544\ub2cc \uc99d\ubd84 \uac00\uce58\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud55c \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\uc758 \ucd5c\uace0 \ubd84\uc11d \ucc45\uc784\uc790(CAO)\uc778 \ub370\uc774\ube44\ub4dc \uc70c\ub9ac\uc5c4\uc2a4\ub294 &quot;\uae30\uc5c5\ub4e4\uc740 \uae30\uc5ec \ubaa8\ub378\uc5d0 \ub300\ud55c \ub17c\uc7c1\uc5d0 \ub108\ubb34 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud558\uba74\uc11c\ub3c4 \uc810\uc9c4\uc801 \uac00\uce58\ub97c \uce21\uc815\ud558\ub294 \ub370\ub294 \ucda9\ubd84\ud55c \uc2dc\uac04\uc744 \ud560\uc560\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4. &quot;\uac00\uc7a5 \uc815\uad50\ud55c \uae30\uc5ec \ubd84\uc11d\uc774\ub77c\ub3c4 \uace0\uac1d \ud589\ub3d9\uc758 \uc2e4\uc81c \ubcc0\ud654\ub97c \uc720\ubc1c\ud55c \uc6d0\uc778\uc744 \uc54c\ub824\uc8fc\uc9c0 \ubabb\ud55c\ub2e4\uba74 \uc544\ubb34\ub7f0 \uc758\ubbf8\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud56d\uc0c1 \ud1b5\uc81c\ub41c \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uae30\uc5ec \ubd84\uc11d\uc744 \uac80\uc99d\ud558\uc2ed\uc2dc\uc624.&quot;\n<h3 id=\"balance-precision-with-practicality\" tabindex=\"-1\" data-source-line=\"447-447\"><span class=\"ez-toc-section\" id=\"Balance_Precision_With_Practicality\"><\/span>\uc815\ubc00\uc131\uacfc \uc2e4\uc6a9\uc131\uc758 \uade0\ud615<span class=\"ez-toc-section-end\"><\/span><\/h3>\n&quot;\uc644\ubcbd\ud55c \uadc0\uc18d\uc740 \ubd88\uac00\ub2a5\ud558\uc9c0\ub9cc, \uc720\uc6a9\ud55c \uadc0\uc18d\uc740 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \ud55c \uae30\uc220 \ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 \uacfc\ud559 \ucc45\uc784\uc790\uc778 \ub9c8\uc774\ud074 \uccb8\uc740 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\ubaa9\ud45c\ub294 \uc644\ubcbd\ud55c \uce21\uc815\uc774 \uc544\ub2c8\ub77c, \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \ub354 \ub098\uc740 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc744 \ub9cc\ud07c \ucda9\ubd84\ud788 \uc88b\uc740 \uce21\uc815\uc785\ub2c8\ub2e4. \uac00\uc7a5 \uc911\uc694\ud55c \uc758\uc0ac \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac00\uc7a5 \ud070 \uadc0\uc18d \uaca9\ucc28\ub97c \ud574\uc18c\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uc138\uc694.&quot;\n<h3 id=\"treat-attribution-as-a-journey%2C-not-a-destination\" tabindex=\"-1\" data-source-line=\"451-451\"><span class=\"ez-toc-section\" id=\"Treat_Attribution_as_a_Journey_Not_a_Destination\"><\/span>\uadc0\uc18d\uc744 \ubaa9\uc801\uc9c0\uac00 \uc544\ub2cc \uc5ec\uc815\uc73c\ub85c \ucde8\uae09\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\nAttrisight\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ubb38\uac00\uc778 \uc5d0\ubc00\ub9ac \ub85c\ub4dc\ub9ac\uac8c\uc2a4\ub294 &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uc774\ub97c \uc77c\ud68c\uc131 \uad6c\ud604\uc774 \uc544\ub2cc \uc9c0\uc18d\uc801\uc778 \ubc1c\uc804\uc73c\ub85c \uc0dd\uac01\ud569\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uac00 \ubcc0\ud654\ud558\uace0, \uae30\uc220\uc774 \ubc1c\uc804\ud558\uace0, \uace0\uac1d \ud589\ub3d9\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\uc2dd\ub3c4 \uadf8\uc5d0 \ub9de\ucdb0 \ubcc0\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \uc644\ubcbd\ud55c \ud574\uacb0\ucc45\uc744 \ucc3e\uae30\ubcf4\ub2e4\ub294 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc744 \uc704\ud55c \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\uc138\uc694.&quot;\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"455-455\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-do-i-know-if-my-attribution-system-is-working-properly%3F\" tabindex=\"-1\" data-source-line=\"457-457\"><span class=\"ez-toc-section\" id=\"How_do_I_know_if_my_attribution_system_is_working_properly\"><\/span>\ub0b4 \uc18d\uc131 \uc2dc\uc2a4\ud15c\uc774 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\ub294\uc9c0 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc5ec \uc2dc\uc2a4\ud15c\uc758 \uc815\ud655\uc131\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uac80\uc99d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. (1) \uae30\uc5ec \uc608\uce21\uacfc \uc2e4\uc81c \uce21\uc815\ub41c \uc0c1\uc2b9 \ud6a8\uacfc\ub97c \ube44\uad50\ud558\ub294 \ud1b5\uc81c \uc2e4\ud5d8, (2) \ud2b9\uc815 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \ub9c8\ucf00\ud305\uc744 \ubcf4\ub958\ud558\uace0 \uc2e4\uc81c \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub294 \ud640\ub4dc\uc544\uc6c3 \ud14c\uc2a4\ud2b8, (3) \ub2e4\uc591\ud55c \uc811\uadfc \ubc29\uc2dd\uc774 \uc720\uc0ac\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud55c \uad50\ucc28 \ubc29\ubc95\ub860 \ube44\uad50, (4) \uae30\uc5ec \uae30\ubc18 \uc608\uce21\uc774 \uc2e4\uc81c \uacb0\uacfc\uc640 \uc77c\uce58\ud558\ub294\uc9c0 \ud14c\uc2a4\ud2b8\ud558\ub294 \uc131\uacfc \uc608\uce21, (5) \uae30\uc5ec \ub370\uc774\ud130\uac00 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ub17c\ub9ac\uc801\uc774\uace0 \uc548\uc815\uc801\uc73c\ub85c \uc720\uc9c0\ub418\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud55c \uc77c\uad00\uc131 \ubd84\uc11d. \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc740 \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\ub85c, \ub178\ucd9c\ub41c \ub300\uc0c1\uacfc \ub178\ucd9c\ub418\uc9c0 \uc54a\uc740 \ub300\uc0c1\uc758 \ucc28\uc774\ub97c \uc9c1\uc811 \uce21\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uae30\uc5ec\uac00 \uc2e4\ud5d8 \uacb0\uacfc\uc640 \uc77c\uce58\ud558\ub294 \uacb0\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc608\uce21\ud55c\ub2e4\uba74 \uc815\ud655\ub3c4\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4\uac00 \ub192\uc544\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"how-do-i-fix-attribution-when-i-can't-track-everything-due-to-privacy-limitations%3F\" tabindex=\"-1\" data-source-line=\"460-460\"><span class=\"ez-toc-section\" id=\"How_do_I_fix_attribution_when_I_cant_track_everything_due_to_privacy_limitations\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc81c\ud55c\uc73c\ub85c \uc778\ud574 \ubaa8\ub4e0 \uac83\uc744 \ucd94\uc801\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0 \uc18d\uc131\uc744 \uc5b4\ub5bb\uac8c \uc218\uc815\ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uacfc \uae30\uc220\uc801 \ud55c\uacc4\ub85c \uc778\ud574 \uc9c1\uc811 \ucd94\uc801 \uae30\ub2a5\uc774 \uc57d\ud654\ub428\uc5d0 \ub530\ub77c, \uae30\uc5c5\ub4e4\uc740 \uadc0\uc18d \uc815\ud655\ub3c4\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uc5ec\ub7ec \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. (1) \uc790\uccb4 \ub370\uc774\ud130 \uc18c\uc2a4\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5, (2) \uac00\ub2a5\uc131 \uc788\ub294 \uadc0\uc18d \ud328\ud134\uc744 \ucd94\ub860\ud558\ub294 \ud655\ub960\ub860\uc801 \ubaa8\ub378\ub9c1 \uae30\ubc95, (3) \uac1c\uc778 \uc218\uc900\uc774 \uc544\ub2cc \uadf8\ub8f9 \uc218\uc900\uc758 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \uc9d1\uacc4 \uce21\uc815 \ubc29\uc2dd, (4) \ud558\ud5a5\uc2dd \ubd84\uc11d\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790 \uc218\uc900 \uadc0\uc18d\uc744 \ubcf4\uc644\ud558\ub294 \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1, (5) \uc804\uccb4 \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc744 \uc694\uad6c\ud558\uc9c0 \uc54a\uace0\ub3c4 \ucc44\ub110 \uc601\ud5a5\uc744 \uc9c1\uc811 \uce21\uc815\ud558\ub294 \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8. \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \uc774\ub7ec\ud55c \ubc29\ubc95\ub4e4\uc744 \uacb0\ud569\ud558\uc5ec \uac00\ub2a5\ud55c \uacbd\uc6b0 \uc9c1\uc811 \ucd94\uc801\uc744 \ud65c\uc6a9\ud558\uace0, \ucd94\uc801\uc774 \ubd88\uac00\ub2a5\ud55c \uacbd\uc6b0 \ubaa8\ub378\ub9c1 \ubc0f \uc2e4\ud5d8\uc744 \ud1b5\ud574 \ubd80\uc871\ud55c \ubd80\ubd84\uc744 \uba54\uc6b0\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h3 id=\"how-do-i-get-organizational-buy-in-for-fixing-attribution-problems%3F\" tabindex=\"-1\" data-source-line=\"463-463\"><span class=\"ez-toc-section\" id=\"How_do_I_get_organizational_buy-in_for_fixing_attribution_problems\"><\/span>\uadc0\uc18d \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc870\uc9c1\uc758 \ub3d9\uc758\ub97c \uc5bb\uc73c\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc778 \uac1c\uc120\uc5d0 \ub300\ud55c \uc870\uc9c1\uc801 \uc9c0\uc6d0\uc744 \ud655\ubcf4\ud558\ub824\uba74 \uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5\uc744 \uc785\uc99d\ud574\uc57c \ud569\ub2c8\ub2e4. (1) \uc608\uc0b0 \uc798\ubabb \ubc30\uc815 \ub610\ub294 \uae30\ud68c \uc190\uc2e4\uc758 \uad6c\uccb4\uc801\uc778 \uc0ac\ub840\ub97c \ud1b5\ud574 \ud604\uc7ac \uadc0\uc778 \uc624\ub958\ub85c \uc778\ud55c \ube44\uc6a9\uc744 \uc815\ub7c9\ud654\ud569\ub2c8\ub2e4. (2) \uadc0\uc778 \uac1c\uc120\uc774 \uc5b4\ub5bb\uac8c \ub354 \ub098\uc740 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \uc18c\uaddc\ubaa8 \uac1c\ub150 \uc99d\uba85 \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. (3) \uc7a0\uc7ac\uc801\uc778 ROI \uac1c\uc120 \ud6a8\uacfc\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc804\ud6c4 \uc2dc\ub098\ub9ac\uc624\ub97c \uc791\uc131\ud569\ub2c8\ub2e4. (4) \uc989\uac01\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub354 \ud070 \uac1c\uc120\uc744 \ud5a5\ud574 \ub098\uc544\uac00\ub294 \ub2e8\uae30\uc801\uc778 \uc131\uacfc\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. (5) \uae30\uc220\uc801 \uadc0\uc778 \uac1c\ub150\uc744 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub85c \uc804\ud658\ud558\ub294 \uc784\uc6d0 \uce5c\ud654\uc801\uc778 \uc790\ub8cc\ub97c \uac1c\ubc1c\ud569\ub2c8\ub2e4. \uac00\uc7a5 \uc124\ub4dd\ub825 \uc788\ub294 \uc811\uadfc \ubc29\uc2dd\uc740 \uadc0\uc778 \uac1c\uc120\uacfc \uc784\uc6d0\ub4e4\uc774 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uc9c0\ud45c(\ub9e4\ucd9c, \uc774\uc775, \uc131\uc7a5) \uac04\uc758 \uc9c1\uc811\uc801\uc778 \uc5f0\uad00\uc131\uc744 \uc785\uc99d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h3 id=\"should-different-products-or-business-units-use-different-attribution-models%3F\" tabindex=\"-1\" data-source-line=\"466-466\"><span class=\"ez-toc-section\" id=\"Should_different_products_or_business_units_use_different_attribution_models\"><\/span>\uac01 \uc81c\ud488\uc774\ub098 \uc0ac\uc5c5\ubd80\ub9c8\ub2e4 \ub2e4\ub978 \uadc0\uc18d \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub124, \ub2e4\uc591\ud55c \uc81c\ud488, \uc0ac\uc5c5\ubd80 \ub610\ub294 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub294 \ub9de\ucda4\ud615 \uadc0\uc778 \uc811\uadfc \ubc29\uc2dd\uc758 \uc774\uc810\uc744 \ub204\ub9ac\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ubaa8\ub378\uc774 \ud544\uc694\ud560 \uc218 \uc788\ub294 \uc8fc\uc694 \uc694\uc778\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. (1) \ud310\ub9e4 \uc8fc\uae30\uc758 \ucc28\uc774 - \uc9e7\uc740 \uc8fc\uae30\uc5d0\ub294 \uc2dc\uac04 \uac10\uc1e0 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\ub294 \ubc18\uba74, \uae34 \uc8fc\uae30\uc5d0\ub294 \uc704\uce58 \uae30\ubc18 \ubaa8\ub378\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. (2) \uad6c\ub9e4 \ubcf5\uc7a1\uc131\uc758 \ucc28\uc774 - \uac04\ub2e8\ud55c \uad6c\ub9e4\uc5d0\ub294 \ubcf5\uc7a1\ud55c \uc758\uc0ac \uacb0\uc815\ubcf4\ub2e4 \uac04\ub2e8\ud55c \ubaa8\ub378\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. (3) \ucc44\ub110 \uad6c\uc131\uc758 \ucc28\uc774 - \ucc44\ub110 \uc804\ub7b5\uc774 \uc11c\ub85c \ub2e4\ub978 \uc0ac\uc5c5\ubd80\uc5d0\ub294 \ub9de\ucda4\ud615 \ubaa8\ub378\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. (4) \uace0\uac1d \uc5ec\uc815\uc758 \ucc28\uc774 - \uace0\uac1d\uc774 \ud2b9\uc815 \uc81c\ud488\uc744 \uc870\uc0ac\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd, (5) \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130 - \uc77c\ubd80 \uc81c\ud488\uc740 \ub2e4\ub978 \uc81c\ud488\ubcf4\ub2e4 \ucd94\uc801\uc774 \ub354 \uc644\ubcbd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub378\uc740 \ub2e4\uc591\ud560 \uc218 \uc788\uc9c0\ub9cc, \uae30\uc5c5 \uc218\uc900\uc758 \uc778\uc0ac\uc774\ud2b8\uc640 \ub9ac\uc18c\uc2a4 \ud560\ub2f9\uc744 \uc704\ud574\uc11c\ub294 \uae30\ubcf8 \ubc29\ubc95\ub860\uacfc \uac70\ubc84\ub10c\uc2a4\uac00 \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"how-frequently-should-attribution-models-be-updated-or-reconsidered%3F\" tabindex=\"-1\" data-source-line=\"469-469\"><span class=\"ez-toc-section\" id=\"How_frequently_should_attribution_models_be_updated_or_reconsidered\"><\/span>\uadc0\uc18d \ubaa8\ub378\uc740 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc5c5\ub370\uc774\ud2b8\ud558\uac70\ub098 \uc7ac\uace0\ub824\ud574\uc57c \ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \ubaa8\ub378\uc740 \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud574\uc57c \ud558\uba70, \uc7a0\uc7ac\uc801\uc778 \uc5c5\ub370\uc774\ud2b8\uc758 \uacc4\uae30\uac00 \ub420 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uc694\uc778\uc774 \uc788\uc2b5\ub2c8\ub2e4. (1) \uc804\ubc18\uc801\uc778 \uc131\uacfc\uc640 \uc815\ud655\uc131\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud55c \ubd84\uae30\ubcc4 \uac80\ud1a0, (2) \ub9c8\ucf00\ud305 \uc804\ub7b5 \ub610\ub294 \ucc44\ub110 \ubbf9\uc2a4\uc758 \uc911\ub300\ud55c \ubcc0\ud654, (3) \ucd94\uc801 \uae30\ub2a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc8fc\uc694 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \ub610\ub294 \uae30\uc220 \ubcc0\ud654, (4) \uace0\uac1d \ud589\ub3d9 \ub610\ub294 \uc5ec\uc815 \ud328\ud134\uc758 \uc0c1\ub2f9\ud55c \ubcc0\ud654, (5) \ub2e4\ub978 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc744 \ud544\uc694\ub85c \ud558\ub294 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \uc774\ub2c8\uc154\ud2f0\ube0c. \ub300\ubd80\ubd84\uc758 \uc870\uc9c1\uc740 \uc804\ubc18\uc801\uc778 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc744 \uacf5\uc2dd\uc801\uc73c\ub85c \ub9e4\ub144 \uc7ac\ud3c9\uac00\ud558\uace0, \uc774\ub97c \ub354\uc6b1 \ube48\ubc88\ud558\uac8c \uc804\uc220\uc801 \uac1c\uc120\uc744 \ud1b5\ud574 \ubcf4\uc644\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ud575\uc2ec\uc740 \uadc0\uc18d\uc744 \uc124\uc815 \ud6c4 \uc78a\uc5b4\ubc84\ub9ac\ub294 \uad6c\ud604 \ubc29\uc2dd\uc73c\ub85c \ucde8\uae09\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc744 \uc704\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"472-472\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d \uae30\uc220\uacfc \uc804\ubb38 \uc9c0\uc2dd\uc5d0 \ub300\ud55c \uc0c1\ub2f9\ud55c \ud22c\uc790\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uadc0\uc18d \uad00\ub828 \uc624\ub958\ub294 \uc5ec\uc804\ud788 \ub9cc\uc5f0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc624\ub958\ub294 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc800\ud574\ud558\uc5ec \uc608\uc0b0 \ubc30\ubd84 \uc624\ub958, \uae30\ud68c \uc190\uc2e4, \uadf8\ub9ac\uace0 \uace0\uac1d \uacbd\ud5d8\uc758 \uc9c8 \uc800\ud558\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uac00\uc7a5 \uc2ec\uac01\ud55c \uadc0\uc18d \uad00\ub828 \uc624\ub958\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uacf5\ud1b5\uc801\uc778 \ud2b9\uc9d5\uc744 \ubcf4\uc785\ub2c8\ub2e4.\n<ol data-source-line=\"478-483\">\n<li data-source-line=\"478-478\"><strong>\uadf8\ub4e4\uc740 \uac70\uc9d3\ub41c \uc790\uc2e0\uac10\uc744 \ub9cc\ub4e4\uc5b4\ub0b8\ub2e4<\/strong>: \uc815\ud655\ud574 \ubcf4\uc774\ub294 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc \uc798\ubabb\ub41c \uacb0\ub860\uc744 \ub3c4\ucd9c\ud568<\/li>\n<li data-source-line=\"479-479\"><strong>\uadf8\ub4e4\uc740 \uac10\uc9c0\ub418\uc9c0 \uc54a\uc740 \ucc44\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4<\/strong>: \uc801\uc808\ud55c \uac80\uc99d \uc5c6\uc774\ub294 \uadc0\uc18d \uc624\ub958\uac00 \ubb34\ud55c\uc815 \uacc4\uc18d\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"480-480\"><strong>\uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ubcf5\ud569\ud654\ub429\ub2c8\ub2e4<\/strong>: \uc791\uc740 \ucd08\uae30 \uc624\ub958\ub85c \uc778\ud574 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \uc810\uc810 \ub354 \uc798\ubabb \uc815\ub82c\ub429\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"481-481\"><strong>\uadf8\ub4e4\uc740 \uad50\uc815\uc5d0 \uc800\ud56d\ud55c\ub2e4<\/strong>: \uc870\uc9c1\uc758 \ubb34\uae30\ub825\ud568\uc740 \uc885\uc885 \uc798\ubabb\ub41c \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc744 \uc601\uc18d\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"482-483\"><strong>\uadf8\ub4e4\uc740 \uc0c1\ub2f9\ud55c \uc790\uc6d0\uc744 \ub0ad\ube44\ud569\ub2c8\ub2e4<\/strong>: \uc798\ubabb\ub41c \uc9c0\ucd9c \ud560\ub2f9\uacfc \uae30\ud68c \ube44\uc6a9\uc744 \ud1b5\ud574<\/li>\n<\/ol>\n\uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ud754\ud55c \uc2e4\uc218\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \ud574\uacb0\ud558\ub294 \uc870\uc9c1\uc740 \uc0c1\ub2f9\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud569\ub2c8\ub2e4. \uc815\ud655\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \uc608\uc0b0 \ubc30\ubd84, \ub354 \ub098\uc740 \uace0\uac1d \uacbd\ud5d8, \ub354 \ub192\uc740 \ub9c8\ucf00\ud305 ROI, \uadf8\ub9ac\uace0 \ub354 \ube60\ub978 \ucd5c\uc801\ud654 \uc8fc\uae30\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud658\uacbd\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uc804\ud558\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \uae30\uc874 \uce21\uc815 \ubc29\uc2dd\uc774 \ubd95\uad34\ub418\uace0 \uace0\uac1d \uc5ec\uc815\uc774 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9d0\uc5d0 \ub530\ub77c, \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uad00\ub828 \uc2e4\uc218\ub97c \ud574\uacb0\ud558\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\ud558\ub294 \uc870\uc9c1\uc740 \uc5c4\uaca9\ud55c 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