{"id":307,"date":"2025-05-12T19:56:59","date_gmt":"2025-05-13T03:56:59","guid":{"rendered":"https:\/\/attrisight.com\/?p=307"},"modified":"2025-05-12T19:56:59","modified_gmt":"2025-05-13T03:56:59","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/","title":{"rendered":"\ub9c8\ucf00\ud305 \uc18d\uc131 \ub3c4\uad6c \ube44\uad50: \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \ub3c4\uad6c \ucc3e\uae30"},"content":{"rendered":"\uc801\uc808\ud55c \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\uba74 \ucea0\ud398\uc778 \ud6a8\uacfc \uce21\uc815, \uc9c0\ucd9c \ucd5c\uc801\ud654, ROI \ud5a5\uc0c1\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 \uac00\uaca9, \uae30\ub2a5, \uad6c\ud604 \ubcf5\uc7a1\uc131, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \ub4f1 \ud544\uc218 \uae30\uc900\uc5d0 \ub530\ub77c \uc8fc\uc694 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc0c1\uc138\ud55c \ube44\uad50, \uc804\ubb38\uac00\uc758 \ud1b5\ucc30\ub825, \uadf8\ub9ac\uace0 \uc2e4\uc6a9\uc801\uc778 \uc758\uc0ac \uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub9ac\ub354\ub294 \uc790\uc0ac\uc758 \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c, \uae30\uc220 \uc5ed\ub7c9, \uadf8\ub9ac\uace0 \uc608\uc0b0 \uc81c\uc57d\uc5d0 \ub9de\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc9c0\uc2dd\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ucc98\uc74c \uad6c\ud604\ud558\uac70\ub098 \uae30\uc874 \uae30\ub2a5\uc744 \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\ub824\ub294 \ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \uc774 \ubd84\uc11d\uc740 \uc624\ub298\ub0a0\uc758 \ubcf5\uc7a1\ud55c \ub9c8\ucf00\ud305 \uae30\uc220 \ud658\uacbd\uc5d0\uc11c \uc644\ubcbd\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158\uc744 \ucc3e\ub294 \ub370 \ud544\uc694\ud55c \uc2e4\uc9c8\uc801\uc778 \uc9c0\uce68\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Introduction\" >\uc18c\uac1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Understanding_Attribution_Tool_Categories\" >\uc18d\uc131 \ub3c4\uad6c \ubc94\uc8fc \uc774\ud574<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Built-in_Platform_Analytics\" >\ub0b4\uc7a5\ub41c \ud50c\ub7ab\ud3fc \ubd84\uc11d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Dedicated_Attribution_Platforms\" >\uc804\ub2f4 \uc18d\uc131 \ud50c\ub7ab\ud3fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Marketing_Analytics_Suites\" >\ub9c8\ucf00\ud305 \ubd84\uc11d \uc81c\ud488\uad70<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Customer_Data_Platforms_CDPs\" >\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Custom-Built_Solutions\" >\ub9de\ucda4\ud615 \uc194\ub8e8\uc158<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Key_Factors_for_Comparison\" >\ube44\uad50\ub97c \uc704\ud55c \uc8fc\uc694 \uc694\uc18c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Core_Functionality\" >\ud575\uc2ec \uae30\ub2a5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Technical_Considerations\" >\uae30\uc220\uc801 \uace0\ub824 \uc0ac\ud56d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Privacy_and_Compliance\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uaddc\uc815 \uc900\uc218<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Business_Factors\" >\ube44\uc988\ub2c8\uc2a4 \uc694\uc778<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Detailed_Tool_Comparison\" >\uc790\uc138\ud55c \ub3c4\uad6c \ube44\uad50<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Pricing_Key\" >\uac00\uaca9 \ud0a4:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Detailed_Feature_Analysis\" >\uc790\uc138\ud55c \uae30\ub2a5 \ubd84\uc11d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Attribution_Modeling_Capabilities\" >\uc18d\uc131 \ubaa8\ub378\ub9c1 \uae30\ub2a5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Channel_Coverage\" >\ucc44\ub110 \ucee4\ubc84\ub9ac\uc9c0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Privacy_and_Data_Capabilities\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ub370\uc774\ud130 \uae30\ub2a5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Reporting_and_Insight_Capabilities\" >\ubcf4\uace0 \ubc0f \ud1b5\ucc30\ub825 \uae30\ub2a5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Use_Case_Analysis_Matching_Tools_to_Business_Needs\" >\uc0ac\uc6a9 \uc0ac\ub840 \ubd84\uc11d: \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ub294 \ub3c4\uad6c \ub9e4\uce6d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#E-commerce_and_Direct-to-Consumer\" >\uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc9c1\uc811 \uc18c\ube44\uc790 \ub300\uc0c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#B2B_and_Enterprise\" >B2B \ubc0f \uc5d4\ud130\ud504\ub77c\uc774\uc988<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Mobile_App-Focused_Businesses\" >\ubaa8\ubc14\uc77c \uc571 \uc911\uc2ec \ube44\uc988\ub2c8\uc2a4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Multi-Channel_Retailers\" >\uba40\ud2f0\ucc44\ub110 \ub9ac\ud14c\uc77c\ub7ec<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Small-to-Medium_Businesses\" >\uc911\uc18c\uae30\uc5c5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Implementation_Considerations\" >\uad6c\ud604 \uace0\ub824 \uc0ac\ud56d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Implementation_Timeline\" >\uad6c\ud604 \ud0c0\uc784\ub77c\uc778<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Common_Implementation_Challenges\" >\uc77c\ubc18\uc801\uc778 \uad6c\ud604 \uacfc\uc81c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Best_Practices_for_Successful_Implementation\" >\uc131\uacf5\uc801\uc778 \uad6c\ud604\uc744 \uc704\ud55c \ubaa8\ubc94 \uc0ac\ub840<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Privacy_Considerations_in_Tool_Selection\" >\ub3c4\uad6c \uc120\ud0dd \uc2dc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uace0\ub824 \uc0ac\ud56d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#The_Changing_Privacy_Landscape\" >\ubcc0\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud658\uacbd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Privacy-Forward_Attribution_Approaches\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc18d\uc131 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Privacy_Evaluation_Framework\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud3c9\uac00 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#The_Total_Cost_of_Ownership\" >\ucd1d \uc18c\uc720 \ube44\uc6a9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Direct_Costs\" >\uc9c1\uc811 \ube44\uc6a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Indirect_Costs\" >\uac04\uc811 \ube44\uc6a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#ROI_Considerations\" >ROI \uace0\ub824 \uc0ac\ud56d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Total_Cost_Example\" >\ucd1d \ube44\uc6a9 \uc608\uc2dc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Case_Studies_Attribution_Tool_Implementation\" >\uc0ac\ub840 \uc5f0\uad6c: \uc18d\uc131 \ub3c4\uad6c \uad6c\ud604<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#E-commerce_Brand_From_Last-Click_to_Multi-Touch_with_Attrisight\" >\uc804\uc790\uc0c1\uac70\ub798 \ube0c\ub79c\ub4dc: Attrisight\ub97c \ud65c\uc6a9\ud55c \ub9c8\uc9c0\ub9c9 \ud074\ub9ad\ubd80\ud130 \uba40\ud2f0\ud130\uce58\uae4c\uc9c0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#B2B_Software_Provider_Custom_Attribution_for_Complex_Sales_Cycles\" >B2B \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uacf5\uae09\uc5c5\uccb4: \ubcf5\uc7a1\ud55c \ud310\ub9e4 \uc8fc\uae30\uc5d0 \ub300\ud55c \ub9de\ucda4\ud615 \uc18d\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Mobile_Gaming_Company_App_Attribution_with_AppsFlyer\" >\ubaa8\ubc14\uc77c \uac8c\uc784 \ud68c\uc0ac: AppsFlyer\ub97c \ud65c\uc6a9\ud55c \uc571 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Expert_Perspectives_Choosing_the_Right_Attribution_Tool\" >\uc804\ubb38\uac00 \uad00\uc810: \uc62c\ubc14\ub978 \uadc0\uc18d \ub3c4\uad6c \uc120\ud0dd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Focus_on_Business_Questions_Not_Technical_Features\" >\uae30\uc220\uc801 \uae30\ub2a5\uc774 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4 \ubb38\uc81c\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Consider_Your_Data_Maturity\" >\ub370\uc774\ud130 \uc131\uc219\ub3c4 \uace0\ub824<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Privacy_Is_Now_a_Primary_Consideration\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub294 \uc774\uc81c \uac00\uc7a5 \uc911\uc694\ud55c \uace0\ub824 \uc0ac\ud56d\uc785\ub2c8\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Integration_Trumps_Standalone_Capability\" >\ud1b5\ud569\uc740 \ub3c5\ub9bd\ud615 \uae30\ub2a5\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Decision_Framework_Selecting_the_Right_Attribution_Tool\" >\uc758\uc0ac\uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c: \uc62c\ubc14\ub978 \uadc0\uc18d \ub3c4\uad6c \uc120\ud0dd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Step_1_Define_Your_Requirements\" >1\ub2e8\uacc4: \uc694\uad6c \uc0ac\ud56d \uc815\uc758<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Step_2_Assess_Your_Organizational_Readiness\" >2\ub2e8\uacc4: \uc870\uc9c1 \uc900\ube44 \uc0c1\ud0dc \ud3c9\uac00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Step_3_Evaluate_Solutions_Against_Criteria\" >3\ub2e8\uacc4: \uae30\uc900\uc5d0 \ub530\ub77c \uc194\ub8e8\uc158 \ud3c9\uac00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Step_4_Develop_Implementation_Plan\" >4\ub2e8\uacc4: \uad6c\ud604 \uacc4\ud68d \uac1c\ubc1c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#Do_I_need_a_dedicated_attribution_tool_or_is_the_attribution_in_my_marketing_platforms_sufficient\" >\uc804\ub2f4 \uadc0\uc18d \ub3c4\uad6c\uac00 \ud544\uc694\ud55c\uac00\uc694? \uc544\ub2c8\uba74 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc5d0 \uc788\ub294 \uadc0\uc18d\ub9cc\uc73c\ub85c \ucda9\ubd84\ud560\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%eb%8f%84%ea%b5%ac-%eb%b9%84%ea%b5%90-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%eb%8f%84%ea%b5%ac-%ec%b0%be%ea%b8%b0\/#How_should_privacy_regulations_factor_into_attribution_tool_selection\" >\uadc0\uc18d \ub3c4\uad6c \uc120\ud0dd \uc2dc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc5b4\ub5bb\uac8c \uace0\ub824\ud574\uc57c \ud569\ub2c8\uae4c?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"9-9\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc810\uc810 \ub354 \ud30c\ud3b8\ud654\ub418\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc9c4\uc815\ud55c \uc131\uacfc\ub97c \uac00\uc838\uc624\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \uac83\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc5b4\ub835\uace0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud3c9\uade0\uc801\uc778 \uace0\uac1d\uc740 \uc804\ud658 \uc804\uc5d0 6\uac1c \uc774\uc0c1\uc758 \ucc44\ub110\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0 \uc815\uad50\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub3c4\uad6c \uc5c6\uc774\ub294 \uc5b4\ub5a4 \uc811\uc810\uc5d0 \uac00\uce58\ub97c \ubd80\uc5ec\ud574\uc57c \ud558\ub294\uc9c0 \ud310\ub2e8\ud558\uae30\uac00 \uac70\uc758 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4. P&amp;G\uc758 \ucd5c\uace0 \ube0c\ub79c\ub4dc \ucc45\uc784\uc790\uc778 \ub9c8\ud06c \ud504\ub9ac\ucc98\ub4dc\ub294 &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ud604\ub300 \ub9c8\ucf00\ud305 \ucd5c\uc801\ud654\uc758 \uae30\ubc18\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\ub9c8\ucf00\ud305\uc758 \uc5b4\ub5a4 \ubd80\ubd84\uc774 \ud6a8\uacfc\uc801\uc778\uc9c0 \uc54c\uc9c0 \ubabb\ud558\uba74 \uc0ac\uc2e4\uc0c1 \uc544\ubb34\uac83\ub3c4 \ubaa8\ub974\ub294 \uc0c1\ud0dc\uc785\ub2c8\ub2e4.&quot; \uc774\ub7ec\ud55c \uc5b4\ub824\uc6c0\uc73c\ub85c \uc778\ud574 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc220 \uc194\ub8e8\uc158\uc774 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ud50c\ub7ab\ud3fc\uc5d0 \ub0b4\uc7a5\ub41c \uae30\ubcf8 \ub3c4\uad6c\ubd80\ud130 \uc815\uad50\ud55c \ub3c5\ub9bd\ud615 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud50c\ub7ab\ud3fc\uae4c\uc9c0, \ub9c8\ucf00\ud130\ub294 \uc5b4\uc9c0\ub7ec\uc6b8 \uc815\ub3c4\ub85c \ub2e4\uc591\ud55c \uc120\ud0dd\uc9c0\uc5d0 \uc9c1\uba74\ud569\ub2c8\ub2e4. Markets and Markets \ub9ac\uc11c\uce58\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc2dc\uc7a5\uc740 2025\ub144\uae4c\uc9c0 1\uc870 4,460\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc801\ud569\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\ub824\uba74 \uc218\ub9ce\uc740 \ud0c0\ud611\uc810\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \ub354\uc6b1 \uc815\uad50\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub354 \ub192\uc740 \uae30\uc220\uc801 \uc804\ubb38\uc131\uacfc \ud22c\uc790\ub97c \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. GDPR \ubc0f CCPA\uc640 \uac19\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc740 \ucd94\uc801 \uae30\ub2a5\uc744 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc811\uadfc \ubc29\uc2dd\uc5d0 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \uc694\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. HubSpot \ud50c\ub7ab\ud3fc \uc0dd\ud0dc\uacc4 \ubd80\uc0ac\uc7a5\uc778 \uc2a4\ucf67 \ube0c\ub9c1\ucee4\ub294 &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc220 \ud658\uacbd\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ubcf5\uc7a1\ud574\uc84c\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\ub9c8\ucf00\ud130\ub294 \uad6c\ud604 \ubcf5\uc7a1\uc131, \ube44\uc6a9 \uc81c\uc57d, \uadf8\ub9ac\uace0 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uace0\ub824 \uc0ac\ud56d \uc0ac\uc774\uc5d0\uc11c \uae30\ub2a5 \uc694\uad6c \uc0ac\ud56d\uc758 \uade0\ud615\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4.&quot; \uc774 \uae00\uc5d0\uc11c\ub294 \uc8fc\uc694 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc220\uc744 \uc885\ud569\uc801\uc73c\ub85c \ube44\uad50\ud558\uace0, \uac01 \uae30\uc220\uc758 \uac15\uc810, \ud55c\uacc4, \uc774\uc0c1\uc801\uc778 \uc0ac\uc6a9 \uc0ac\ub840, \uadf8\ub9ac\uace0 \uad6c\ud604 \uace0\ub824 \uc0ac\ud56d\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc635\uc158\uc744 \uc804\uccb4\uc801\uc73c\ub85c \uc774\ud574\ud568\uc73c\ub85c\uc368 \uc870\uc9c1\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d, \uae30\uc220 \uc5ed\ub7c9, \uadf8\ub9ac\uace0 \uc608\uc0b0 \uc81c\uc57d\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc194\ub8e8\uc158\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc800\ud76c\uac00 \uc0b4\ud3b4\ubcfc \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\uc815\ud655\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac15\ub825\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\uc900\uc744 \uc720\uc9c0\ud558\uace0 \ub514\uc9c0\ud138 \ucd94\uc801 \ud754\uc801\uc744 \ucd5c\uc18c\ud654\ud558\uc5ec \uc18d\uc131\uc5d0 \ub300\ud55c \uace0\uc720\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud569\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uac15\ud654\ub428\uc5d0 \ub530\ub77c \uc774\ub294 \uc810\uc810 \ub354 \uc911\uc694\ud55c \uace0\ub824 \uc0ac\ud56d\uc785\ub2c8\ub2e4.\n<h2 id=\"understanding-attribution-tool-categories\" tabindex=\"-1\" data-source-line=\"25-25\"><span class=\"ez-toc-section\" id=\"Understanding_Attribution_Tool_Categories\"><\/span>\uc18d\uc131 \ub3c4\uad6c \ubc94\uc8fc \uc774\ud574<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud2b9\uc815 \uc194\ub8e8\uc158\uc744 \ube44\uad50\ud558\uae30 \uc804\uc5d0, \ub9c8\ucf00\ud130\uac00 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc8fc\uc694 \uc18d\uc131 \ub3c4\uad6c \ubc94\uc8fc\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h3 id=\"built-in-platform-analytics\" tabindex=\"-1\" data-source-line=\"29-29\"><span class=\"ez-toc-section\" id=\"Built-in_Platform_Analytics\"><\/span>\ub0b4\uc7a5\ub41c \ud50c\ub7ab\ud3fc \ubd84\uc11d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc8fc\uc694 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 \ub124\uc774\ud2f0\ube0c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"33-37\">\n<li data-source-line=\"33-33\"><strong>\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\/\uad6c\uae00 \uc560\uc988<\/strong>: Google \uc0dd\ud0dc\uacc4 \ub0b4 \uc18d\uc131 \ubcf4\uace0<\/li>\n<li data-source-line=\"34-34\"><strong>\ud398\uc774\uc2a4\ubd81 \uc18d\uc131<\/strong>: \ud398\uc774\uc2a4\ubd81 \uad11\uace0 \uce21\uc815 \ub3c4\uad6c<\/li>\n<li data-source-line=\"35-35\"><strong>\uc5b4\ub3c4\ube44 \uc560\ub110\ub9ac\ud2f1\uc2a4<\/strong>: Adobe Experience Cloud \ub0b4\uc758 \uc18d\uc131 \uae30\ub2a5<\/li>\n<li data-source-line=\"36-37\"><strong>\uc544\ub9c8\uc874 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/strong>: Amazon \uad11\uace0 \ubc0f \uae30\ud0c0 \uad11\uace0 \uce21\uc815<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \uc8fc\ub85c \uc790\uccb4 \uc0dd\ud0dc\uacc4 \ub0b4\uc5d0\uc11c \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \ub9ce\uc740 \ub3c4\uad6c\uac00 \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uccd0 \uc131\uacfc\ub97c \ucd94\uc801\ud558\ub3c4\ub85d \ud655\uc7a5\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n<h3 id=\"dedicated-attribution-platforms\" tabindex=\"-1\" data-source-line=\"40-40\"><span class=\"ez-toc-section\" id=\"Dedicated_Attribution_Platforms\"><\/span>\uc804\ub2f4 \uc18d\uc131 \ud50c\ub7ab\ud3fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d\uc5d0\ub9cc \ucd08\uc810\uc744 \ub9de\ucd98 \uc804\ubb38 \uc194\ub8e8\uc158:\n<ul data-source-line=\"44-49\">\n<li data-source-line=\"44-44\"><strong>\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/strong>: \uad11\ubc94\uc704\ud55c \ucd94\uc801\ubcf4\ub2e4\ub294 \uace0\uae09 \ubaa8\ub378\ub9c1\uc744 \uc0ac\uc6a9\ud55c \uac1c\uc778 \uc815\ubcf4 \uc6b0\uc120 \uc18d\uc131<\/li>\n<li data-source-line=\"45-45\"><strong>\ub274\uc2a4\ud0c0<\/strong>: \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \ud1b5\ud569 \ub9c8\ucf00\ud305 \uc18d\uc131<\/li>\n<li data-source-line=\"46-46\"><strong>\ub85c\ucee4\ubc15\uc2a4<\/strong>: \uc9c1\uc811 \uc18c\ube44\uc790 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/li>\n<li data-source-line=\"47-47\"><strong>\uc815\ud655\ud788 \uc7b0<\/strong>: \uc99d\ubd84\uc131 \uc911\uc2ec\uc758 \uc18d\uc131 \ud50c\ub7ab\ud3fc<\/li>\n<li data-source-line=\"48-49\"><strong>C3 \uba54\ud2b8\ub9ad<\/strong>: \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub354\uc6b1 \uc815\uad50\ud55c \uc18d\uc131 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc \ubcc4\ub3c4\uc758 \uad6c\ud604\uacfc \ud22c\uc790\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"marketing-analytics-suites\" tabindex=\"-1\" data-source-line=\"52-52\"><span class=\"ez-toc-section\" id=\"Marketing_Analytics_Suites\"><\/span>\ub9c8\ucf00\ud305 \ubd84\uc11d \uc81c\ud488\uad70<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc18d\uc131 \uad6c\uc131 \uc694\uc18c\ub97c \uac16\ucd98 \ubcf4\ub2e4 \uad11\ubc94\uc704\ud55c \ubd84\uc11d \ud50c\ub7ab\ud3fc:\n<ul data-source-line=\"56-61\">\n<li data-source-line=\"56-56\"><strong>\uc9c4\ud3ed<\/strong>: \ub9c8\ucf00\ud305 \uc18d\uc131 \uae30\ub2a5\uc744 \uac16\ucd98 \uc81c\ud488 \ubd84\uc11d<\/li>\n<li data-source-line=\"57-57\"><strong>\ubbf9\uc2a4\ud328\ub110<\/strong>: \uc18d\uc131 \uae30\ub2a5\uc774 \uc788\ub294 \uc0ac\uc6a9\uc790 \ubd84\uc11d \ud50c\ub7ab\ud3fc<\/li>\n<li data-source-line=\"58-58\"><strong>\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4<\/strong>: \ubaa8\ubc14\uc77c \uc18d\uc131 \ubc0f \ubd84\uc11d \ud50c\ub7ab\ud3fc<\/li>\n<li data-source-line=\"59-59\"><strong>\uc870\uc815\ud558\ub2e4<\/strong>: \ubaa8\ubc14\uc77c \uc571 \uc18d\uc131 \ubc0f \ubd84\uc11d<\/li>\n<li data-source-line=\"60-61\"><strong>\ub098\ubb47\uac00\uc9c0<\/strong>: \ubaa8\ubc14\uc77c \uce21\uc815 \ubc0f \ub525\ub9c1\ud0b9 \ud50c\ub7ab\ud3fc<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc740 \uc885\uc885 \ud2b9\uc815 \ucc44\ub110\uc774\ub098 \uc7a5\uce58\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \uad11\ubc94\uc704\ud55c \ubd84\uc11d \uc11c\ube44\uc2a4\uc758 \uc77c\ubd80\ub85c \uc18d\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h3 id=\"customer-data-platforms-(cdps)\" tabindex=\"-1\" data-source-line=\"64-64\"><span class=\"ez-toc-section\" id=\"Customer_Data_Platforms_CDPs\"><\/span>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc18d\uc131 \uad6c\uc131 \uc694\uc18c\ub97c \uac16\ucd98 \ub370\uc774\ud130 \ud1b5\ud569 \ud50c\ub7ab\ud3fc:\n<ul data-source-line=\"68-73\">\n<li data-source-line=\"68-68\"><strong>\ubd84\uc808<\/strong>: \uc5ec\uc815 \ubd84\uc11d\uc744 \ud1b5\ud55c \uace0\uac1d \ub370\uc774\ud130 \uc778\ud504\ub77c<\/li>\n<li data-source-line=\"69-69\"><strong>\ud2f8\ub9ac\uc6c0<\/strong>: \uc18d\uc131 \uae30\ub2a5\uc774 \uc788\ub294 \uc5d4\ud130\ud504\ub77c\uc774\uc988 CDP<\/li>\n<li data-source-line=\"70-70\"><strong>\ube14\ub8f8\ub9ac\uce58<\/strong>: \uace0\uac1d \ub370\uc774\ud130 \ubc0f \uacbd\ud5d8 \ud50c\ub7ab\ud3fc<\/li>\n<li data-source-line=\"71-71\"><strong>\uc5e0\ud30c\ud2f0\ud074<\/strong>: \ubaa8\ubc14\uc77c \ubc0f \uc6f9\uc744 \uc704\ud55c \uace0\uac1d \ub370\uc774\ud130 \uc778\ud504\ub77c<\/li>\n<li data-source-line=\"72-73\"><strong>\ub9ac\ud2f1\uc2a4<\/strong>: \ub9c8\ucf00\ud305 \ud65c\uc131\ud654 \uae30\ub2a5\uc774 \uc788\ub294 CDP<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \uc8fc\ub85c \uace0\uac1d \ub370\uc774\ud130 \ud1b5\ud569\uc5d0 \uc911\uc810\uc744 \ub450\uc9c0\ub9cc, \uae30\ub2a5\uc758 \uc77c\ubd80\ub85c \uc18d\uc131 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \uacbd\uc6b0\uac00 \uc810\ucc28 \ub298\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"custom-built-solutions\" tabindex=\"-1\" data-source-line=\"76-76\"><span class=\"ez-toc-section\" id=\"Custom-Built_Solutions\"><\/span>\ub9de\ucda4\ud615 \uc194\ub8e8\uc158<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uacfc \uae30\uc220 \ub9ac\uc18c\uc2a4\uac00 \uc788\ub294 \uc870\uc9c1\uc5d0\uc11c\ub294 \ub54c\ub54c\ub85c \uc0ac\uc6a9\uc790 \uc9c0\uc815 \uc18d\uc131\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"80-84\">\n<li data-source-line=\"80-80\"><strong>\ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4 \uad6c\ud604<\/strong>: BigQuery, Snowflake \ub4f1\uc744 \ud65c\uc6a9<\/li>\n<li data-source-line=\"81-81\"><strong>BI \ub3c4\uad6c \ubaa8\ub378\ub9c1<\/strong>: Tableau, Looker \ub4f1\uc744 \uc0ac\uc6a9\ud558\uc5ec \uadc0\uc18d \ubaa8\ub378 \uc0dd\uc131<\/li>\n<li data-source-line=\"82-82\"><strong>\ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ub808\uc774\ud06c<\/strong>: \ub9c8\ucf00\ud305 \ub370\uc774\ud130\uc758 \uc911\uc559 \uc800\uc7a5\uc18c<\/li>\n<li data-source-line=\"83-84\"><strong>\uc624\ud508\uc18c\uc2a4 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \uae30\uc874 \uc624\ud508\uc18c\uc2a4 \uc18d\uc131 \ub3c4\uad6c\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ub9e4\uc6b0 \uc720\uc5f0\ud558\uc9c0\ub9cc \uc0c1\ub2f9\ud55c \uae30\uc220\uc801 \uc804\ubb38 \uc9c0\uc2dd\uacfc \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h2 id=\"key-factors-for-comparison\" tabindex=\"-1\" data-source-line=\"87-87\"><span class=\"ez-toc-section\" id=\"Key_Factors_for_Comparison\"><\/span>\ube44\uad50\ub97c \uc704\ud55c \uc8fc\uc694 \uc694\uc18c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d \ub3c4\uad6c\ub97c \ud3c9\uac00\ud560 \ub54c \uc758\uc0ac \uacb0\uc815 \ud504\ub85c\uc138\uc2a4\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \uc694\uc18c\uac00 \uace0\ub824\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"core-functionality\" tabindex=\"-1\" data-source-line=\"91-91\"><span class=\"ez-toc-section\" id=\"Core_Functionality\"><\/span>\ud575\uc2ec \uae30\ub2a5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub3c4\uad6c\uac00 \uce21\uc815\ud560 \uc218 \uc788\ub294 \ub0b4\uc6a9\uc744 \uacb0\uc815\ud558\ub294 \uae30\ubcf8 \uae30\ub2a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"95-100\">\n<li data-source-line=\"95-95\"><strong>\uc9c0\uc6d0\ub418\ub294 \uc18d\uc131 \ubaa8\ub378<\/strong>: \uccab \ubc88\uc9f8 \uc811\ucd09, \ub9c8\uc9c0\ub9c9 \uc811\ucd09, \ub2e4\uc911 \uc811\ucd09, \ub370\uc774\ud130 \uae30\ubc18 \ub4f1.<\/li>\n<li data-source-line=\"96-96\"><strong>\ucc44\ub110 \ubc94\uc704<\/strong>: \ub3c4\uad6c\uac00 \ubd84\uc11d\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \ucc44\ub110<\/li>\n<li data-source-line=\"97-97\"><strong>\uc628\ub77c\uc778\/\uc624\ud504\ub77c\uc778 \uc5f0\uacb0<\/strong>: \ub514\uc9c0\ud138 \ubc0f \ubb3c\ub9ac\uc801 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc5f0\uacb0\ud558\ub294 \ub2a5\ub825<\/li>\n<li data-source-line=\"98-98\"><strong>\uace0\uac1d \uc5ec\uc815 \uac00\uc2dc\uc131<\/strong>: \uace0\uac1d \uc5ec\uc815 \uc804\uccb4\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ud1b5\ucc30\ub825<\/li>\n<li data-source-line=\"99-100\"><strong>\uc99d\ubd84\uc131 \uce21\uc815<\/strong>: \uc9c4\uc815\ud55c \uc99d\ubd84\uc801 \uc601\ud5a5\uc744 \uce21\uc815\ud558\ub294 \ub2a5\ub825<\/li>\n<\/ul>\n<h3 id=\"technical-considerations\" tabindex=\"-1\" data-source-line=\"101-101\"><span class=\"ez-toc-section\" id=\"Technical_Considerations\"><\/span>\uae30\uc220\uc801 \uace0\ub824 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uad6c\ud604 \ubc0f \ud1b5\ud569 \uc694\uc18c:\n<ul data-source-line=\"105-110\">\n<li data-source-line=\"105-105\"><strong>\uad6c\ud604 \ubcf5\uc7a1\uc131<\/strong>: \ub3c4\uad6c\ub97c \uc124\uc815\ud558\uace0 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc5b4\ub824\uc6b4\uac00<\/li>\n<li data-source-line=\"106-106\"><strong>\ub370\uc774\ud130 \uc694\uad6c \uc0ac\ud56d<\/strong>: \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud574\uc57c \ud558\uba70 \uc5b4\ub5bb\uac8c \uc218\uc9d1\ud574\uc57c \ud569\ub2c8\uae4c?<\/li>\n<li data-source-line=\"107-107\"><strong>\ud1b5\ud569 \uae30\ub2a5<\/strong>: \ub3c4\uad6c\uac00 \uae30\uc874 \uc2dc\uc2a4\ud15c\uacfc \uc5bc\ub9c8\ub098 \uc798 \uc5f0\uacb0\ub418\ub294\uac00<\/li>\n<li data-source-line=\"108-108\"><strong>\uc0ac\uc6a9\uc790 \uc815\uc758 \uc635\uc158<\/strong>: \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc5d0 \uc801\uc751\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\uc131<\/li>\n<li data-source-line=\"109-110\"><strong>\uae30\uc220\uc801 \uc804\ubb38\uc131\uc774 \ud544\uc694\ud569\ub2c8\ub2e4<\/strong>: \ud544\uc694\ud55c \uae30\uc220 \uc9c0\uc2dd \uc218\uc900<\/li>\n<\/ul>\n<h3 id=\"privacy-and-compliance\" tabindex=\"-1\" data-source-line=\"111-111\"><span class=\"ez-toc-section\" id=\"Privacy_and_Compliance\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uaddc\uc815 \uc900\uc218<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc624\ub298\ub0a0\uc758 \uaddc\uc81c \ud658\uacbd\uc5d0\uc11c \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\ub294 \uc0ac\ud56d:\n<ul data-source-line=\"115-120\">\n<li data-source-line=\"115-115\"><strong>\ucfe0\ud0a4 \uc758\uc874\uc131<\/strong>: \ud0c0\uc0ac \ucfe0\ud0a4 \ubc0f \ucd94\uc801\uc5d0 \ub300\ud55c \uc758\uc874\uc131<\/li>\n<li data-source-line=\"116-116\"><strong>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \uc124\uacc4 \uae30\ub2a5<\/strong>: \ub0b4\uc7a5\ub41c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5<\/li>\n<li data-source-line=\"117-117\"><strong>GDPR\/CCPA \uc900\uc218<\/strong>: \uc8fc\uc694 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218<\/li>\n<li data-source-line=\"118-118\"><strong>\ub3d9\uc758 \uad00\ub9ac<\/strong>: \uc0ac\uc6a9\uc790 \ub3d9\uc758\uac00 \ucc98\ub9ac\ub418\ub294 \ubc29\uc2dd<\/li>\n<li data-source-line=\"119-120\"><strong>\ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4<\/strong>: \ub370\uc774\ud130 \ubcf4\ud638 \ubc0f \uad00\ub9ac\ub97c \uc704\ud55c \ud1b5\uc81c<\/li>\n<\/ul>\n<h3 id=\"business-factors\" tabindex=\"-1\" data-source-line=\"121-121\"><span class=\"ez-toc-section\" id=\"Business_Factors\"><\/span>\ube44\uc988\ub2c8\uc2a4 \uc694\uc778<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc2e4\uc6a9\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uace0\ub824 \uc0ac\ud56d:\n<ul data-source-line=\"125-130\">\n<li data-source-line=\"125-125\"><strong>\uac00\uaca9 \ubaa8\ub378<\/strong>: \ube44\uc6a9 \uad6c\uc870 \ubc0f \uc608\uce21 \uac00\ub2a5\uc131<\/li>\n<li data-source-line=\"126-126\"><strong>\ud655\uc7a5\uc131<\/strong>: \ube44\uc988\ub2c8\uc2a4\uc640 \ud568\uaed8 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ub2a5\ub825<\/li>\n<li data-source-line=\"127-127\"><strong>\uc9c0\uc6d0 \ubc0f \uc11c\ube44\uc2a4<\/strong>: \uad6c\ud604 \uc911 \ubc0f \uad6c\ud604 \ud6c4\uc5d0 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub3c4\uc6c0\ub9d0<\/li>\n<li data-source-line=\"128-128\"><strong>\uacf5\uae09\uc5c5\uccb4 \uc548\uc815\uc131<\/strong>: \ud68c\uc0ac \uc5f0\ud601 \ubc0f \uc7ac\ubb34 \uc804\ub9dd<\/li>\n<li data-source-line=\"129-130\"><strong>\uc0b0\uc5c5 \uc804\ubb38\uc131<\/strong>: \ud2b9\uc815 \uc218\uc9c1 \ubd84\uc57c\uc758 \uacbd\ud5d8<\/li>\n<\/ul>\n<h2 id=\"detailed-tool-comparison\" tabindex=\"-1\" data-source-line=\"131-131\"><span class=\"ez-toc-section\" id=\"Detailed_Tool_Comparison\"><\/span>\uc790\uc138\ud55c \ub3c4\uad6c \ube44\uad50<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub2e4\uc74c \ud45c\ub294 \uc8fc\uc694 \uc694\uc778\uc5d0 \ub530\ub978 \uc8fc\uc694 \uadc0\uc18d \ub3c4\uad6c\ub97c \ud3ec\uad04\uc801\uc73c\ub85c \ube44\uad50\ud55c \uac83\uc785\ub2c8\ub2e4.\n<table data-source-line=\"135-144\">\n<thead data-source-line=\"135-135\">\n<tr data-source-line=\"135-135\">\n<th>\ub3c4\uad6c<\/th>\n<th>\uac00\uc7a5 \uc801\ud569\ud55c<\/th>\n<th>\uadc0\uc18d \ubaa8\ub378<\/th>\n<th>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc811\uadfc \ubc29\uc2dd<\/th>\n<th>\uad6c\ud604 \ubcf5\uc7a1\uc131<\/th>\n<th>\uac00\uaca9 \ubc94\uc704<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"137-144\">\n<tr data-source-line=\"137-137\">\n<td><strong>\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/strong><\/td>\n<td>\uc815\uad50\ud55c \uc18d\uc131 \ud45c\uc2dc\uac00 \ud544\uc694\ud558\uba74\uc11c\ub3c4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc6b0\uc120\uc2dc\ud558\ub294 \uc870\uc9c1<\/td>\n<td>\uad11\ubc94\uc704\ud55c \ucd94\uc801\uc774 \uc5c6\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ubaa8\ub378\uc744 \ud3ec\ud568\ud55c \ub2e4\uc911<\/td>\n<td>\ucd5c\uc18c\ud55c\uc758 \ucd94\uc801 \uacf5\uac04\uc73c\ub85c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120<\/td>\n<td>\uc911\uac04(3-5\uc8fc)<\/td>\n<td>$-$$<\/td>\n<\/tr>\n<tr data-source-line=\"138-138\">\n<td><strong>\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4<\/strong><\/td>\n<td>Google \uc0dd\ud0dc\uacc4\uc5d0 \ub9ce\uc740 \ud22c\uc790\ub97c \ud55c \uc870\uc9c1<\/td>\n<td>\uc774\ub984, \uc131, \uc704\uce58 \uae30\ubc18, \ub370\uc774\ud130 \uae30\ubc18<\/td>\n<td>\uc77c\ubd80 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc774 \uc788\ub294 \ucfe0\ud0a4 \uae30\ubc18<\/td>\n<td>\ub0ae\uc74c~\ubcf4\ud1b5(1~3\uc8fc)<\/td>\n<td>\ubb34\ub8cc-$$<\/td>\n<\/tr>\n<tr data-source-line=\"139-139\">\n<td><strong>\uc5b4\ub3c4\ube44 \uc560\ub110\ub9ac\ud2f1\uc2a4<\/strong><\/td>\n<td>\uae30\uc874 Adobe \uc2a4\ud0dd\uc744 \uc0ac\uc6a9\ud558\ub294 \uae30\uc5c5 \uc870\uc9c1<\/td>\n<td>\ub2e4\uc591\ud55c \uaddc\uce59 \uae30\ubc18 \ubc0f \uc54c\uace0\ub9ac\uc998 \ubaa8\ub378<\/td>\n<td>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \uac16\ucd98 \uae30\uc874 \ucd94\uc801<\/td>\n<td>\ub192\uc74c (4-8\uc8fc)<\/td>\n<td>$-$<\/td>\n<\/tr>\n<tr data-source-line=\"140-140\">\n<td><strong>\ub274\uc2a4\ud0c0<\/strong><\/td>\n<td>\ud3ec\uad04\uc801\uc778 \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc774 \ud544\uc694\ud55c \ub300\uae30\uc5c5<\/td>\n<td>\uace0\uae09 \uba40\ud2f0\ud130\uce58 \ubc0f MMM \ud1b5\ud569<\/td>\n<td>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc900\uc218\ub97c \uc704\ud55c \uc804\ud1b5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd<\/td>\n<td>\ub192\uc74c (6-12\uc8fc)<\/td>\n<td>$<\/td>\n<\/tr>\n<tr data-source-line=\"141-141\">\n<td><strong>\ubbf9\uc2a4\ud328\ub110<\/strong><\/td>\n<td>\uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc81c\ud488 \uc911\uc2ec \uae30\uc5c5<\/td>\n<td>\uccab \ubc88\uc9f8, \ub9c8\uc9c0\ub9c9 \ubc0f \uc120\ud615 \uadc0\uc18d<\/td>\n<td>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc635\uc158\uc744 \uac16\ucd98 1\ucc28 \uc911\uc2ec<\/td>\n<td>\uc911\uac04(2-4\uc8fc)<\/td>\n<td>\u2212\u2212$$<\/td>\n<\/tr>\n<tr data-source-line=\"142-142\">\n<td><strong>\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4<\/strong><\/td>\n<td>\ubaa8\ubc14\uc77c \uc571 \uc911\uc2ec \ube44\uc988\ub2c8\uc2a4<\/td>\n<td>\ub370\uc774\ud130 \uae30\ubc18\uc744 \ud3ec\ud568\ud55c \ub2e4\uc911<\/td>\n<td>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \uac16\ucd98 \ubaa8\ubc14\uc77c ID \uae30\ubc18<\/td>\n<td>\ub0ae\uc74c~\ubcf4\ud1b5(2~4\uc8fc)<\/td>\n<td>\u2212\u2212$$<\/td>\n<\/tr>\n<tr data-source-line=\"143-143\">\n<td><strong>\ubd84\uc808<\/strong><\/td>\n<td>\ud1b5\ud569\ub41c \uace0\uac1d \ub370\uc774\ud130\uac00 \ud544\uc694\ud55c \uc870\uc9c1<\/td>\n<td>\uc5ec\uc815 \ubd84\uc11d\uc744 \ud1b5\ud55c \uae30\ubcf8 \uc18d\uc131<\/td>\n<td>\ub3d9\uc758 \uc635\uc158\uc774 \uc788\ub294 \uc790\uc0ac \ub370\uc774\ud130<\/td>\n<td>\uc911\uac04~\ub192\uc74c(3~6\uc8fc)<\/td>\n<td>$-$<\/td>\n<\/tr>\n<tr data-source-line=\"144-144\">\n<td><strong>\ub9de\ucda4\ud615 \uc194\ub8e8\uc158<\/strong><\/td>\n<td>\uace0\uc720\ud55c \uc694\uad6c \uc0ac\ud56d\uacfc \uae30\uc220 \ub9ac\uc18c\uc2a4\ub97c \uac16\ucd98 \uc870\uc9c1<\/td>\n<td>\uc644\ubcbd\ud558\uac8c \uc0ac\uc6a9\uc790 \uc815\uc758 \uac00\ub2a5<\/td>\n<td>\uc644\ubcbd\ud558\uac8c \uc0ac\uc6a9\uc790 \uc815\uc758 \uac00\ub2a5\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc811\uadfc \ubc29\uc2dd<\/td>\n<td>\ub9e4\uc6b0 \ub192\uc74c(8-16\uc8fc \uc774\uc0c1)<\/td>\n<td>$-$<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"pricing-key%3A\" tabindex=\"-1\" data-source-line=\"146-146\"><span class=\"ez-toc-section\" id=\"Pricing_Key\"><\/span>\uac00\uaca9 \ud0a4:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n$ = $10K\/\ub144 \ubbf8\ub9cc $$ = $10K-$50K\/\ub144 $ = $50K-$100K\/\ub144\n\n\n<p>= $100K-$250K\/\ub144<\/p>\n<p>&nbsp;<\/p>\n<section>$<\/section>\n<h2 id=\"detailed-feature-analysis\" tabindex=\"-1\" data-source-line=\"157-157\"><span class=\"ez-toc-section\" id=\"Detailed_Feature_Analysis\"><\/span>\uc790\uc138\ud55c \uae30\ub2a5 \ubd84\uc11d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uae30\ubcf8\uc801\uc778 \ube44\uad50\ub97c \ub118\uc5b4, \ud2b9\uc815 \uae30\ub2a5 \uc138\ud2b8\ub294 \ub354 \uc2ec\uce35\uc801\uc73c\ub85c \uac80\ud1a0\ud560 \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"attribution-modeling-capabilities\" tabindex=\"-1\" data-source-line=\"161-161\"><span class=\"ez-toc-section\" id=\"Attribution_Modeling_Capabilities\"><\/span>\uc18d\uc131 \ubaa8\ub378\ub9c1 \uae30\ub2a5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table data-source-line=\"163-172\">\n<thead data-source-line=\"163-163\">\n<tr data-source-line=\"163-163\">\n<th>\ub3c4\uad6c<\/th>\n<th>\uae30\ubcf8 \ubaa8\ub378(\uccab \ubc88\uc9f8\/\ub9c8\uc9c0\ub9c9)<\/th>\n<th>\uba40\ud2f0\ud130\uce58 \ubaa8\ub378<\/th>\n<th>\uc54c\uace0\ub9ac\uc998\/\ub370\uc774\ud130 \uae30\ubc18<\/th>\n<th>\uc0ac\uc6a9\uc790 \uc815\uc758 \ubaa8\ub378 \uc0dd\uc131<\/th>\n<th>\uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"165-172\">\n<tr data-source-line=\"165-165\">\n<td><strong>\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"166-166\">\n<td><strong>\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"167-167\">\n<td><strong>\uc5b4\ub3c4\ube44 \uc560\ub110\ub9ac\ud2f1\uc2a4<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"168-168\">\n<td><strong>\ub274\uc2a4\ud0c0<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"169-169\">\n<td><strong>\ubbf9\uc2a4\ud328\ub110<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2717<\/td>\n<\/tr>\n<tr data-source-line=\"170-170\">\n<td><strong>\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"171-171\">\n<td><strong>\ubd84\uc808<\/strong><\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2717<\/td>\n<td>\u2713<\/td>\n<td>\u2717<\/td>\n<\/tr>\n<tr data-source-line=\"172-172\">\n<td><strong>\ub9de\ucda4\ud615 \uc194\ub8e8\uc158<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"channel-coverage\" tabindex=\"-1\" data-source-line=\"174-174\"><span class=\"ez-toc-section\" id=\"Channel_Coverage\"><\/span>\ucc44\ub110 \ucee4\ubc84\ub9ac\uc9c0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table data-source-line=\"176-185\">\n<thead data-source-line=\"176-176\">\n<tr data-source-line=\"176-176\">\n<th>\ub3c4\uad6c<\/th>\n<th>\ub514\uc9c0\ud138 \uad11\uace0<\/th>\n<th>\uc18c\uc15c \ubbf8\ub514\uc5b4<\/th>\n<th>\uc774\uba54\uc77c<\/th>\n<th>\ucf58\ud150\uce20\/SEO<\/th>\n<th>\ubaa8\ubc14\uc77c \uc571<\/th>\n<th>\uc624\ud504\ub77c\uc778 \ubbf8\ub514\uc5b4<\/th>\n<th>\ub9e4\uc7a5 \ub0b4<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"178-185\">\n<tr data-source-line=\"178-178\">\n<td><strong>\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"179-179\">\n<td><strong>\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"180-180\">\n<td><strong>\uc5b4\ub3c4\ube44 \uc560\ub110\ub9ac\ud2f1\uc2a4<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"181-181\">\n<td><strong>\ub274\uc2a4\ud0c0<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"182-182\">\n<td><strong>\ubbf9\uc2a4\ud328\ub110<\/strong><\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2717<\/td>\n<td>\u2717<\/td>\n<\/tr>\n<tr data-source-line=\"183-183\">\n<td><strong>\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4<\/strong><\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2717<\/td>\n<td>\u2717<\/td>\n<\/tr>\n<tr data-source-line=\"184-184\">\n<td><strong>\ubd84\uc808<\/strong><\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"185-185\">\n<td><strong>\ub9de\ucda4\ud615 \uc194\ub8e8\uc158<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"privacy-and-data-capabilities\" tabindex=\"-1\" data-source-line=\"187-187\"><span class=\"ez-toc-section\" id=\"Privacy_and_Data_Capabilities\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ub370\uc774\ud130 \uae30\ub2a5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table data-source-line=\"189-198\">\n<thead data-source-line=\"189-189\">\n<tr data-source-line=\"189-189\">\n<th>\ub3c4\uad6c<\/th>\n<th>\ucfe0\ud0a4 \ub3c5\ub9bd\uc131<\/th>\n<th>\uc11c\ubc84 \uce21 \ucd94\uc801<\/th>\n<th>\ub3d9\uc758 \uad00\ub9ac<\/th>\n<th>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \uc124\uacc4<\/th>\n<th>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ud3ec\ucee4\uc2a4<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"191-198\">\n<tr data-source-line=\"191-191\">\n<td><strong>\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"192-192\">\n<td><strong>\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4<\/strong><\/td>\n<td>\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"193-193\">\n<td><strong>\uc5b4\ub3c4\ube44 \uc560\ub110\ub9ac\ud2f1\uc2a4<\/strong><\/td>\n<td>\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"194-194\">\n<td><strong>\ub274\uc2a4\ud0c0<\/strong><\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"195-195\">\n<td><strong>\ubbf9\uc2a4\ud328\ub110<\/strong><\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"196-196\">\n<td><strong>\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4<\/strong><\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"197-197\">\n<td><strong>\ubd84\uc808<\/strong><\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"198-198\">\n<td><strong>\ub9de\ucda4\ud615 \uc194\ub8e8\uc158<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"reporting-and-insight-capabilities\" tabindex=\"-1\" data-source-line=\"200-200\"><span class=\"ez-toc-section\" id=\"Reporting_and_Insight_Capabilities\"><\/span>\ubcf4\uace0 \ubc0f \ud1b5\ucc30\ub825 \uae30\ub2a5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table data-source-line=\"202-211\">\n<thead data-source-line=\"202-202\">\n<tr data-source-line=\"202-202\">\n<th>\ub3c4\uad6c<\/th>\n<th>\ud45c\uc900 \ubcf4\uace0\uc11c<\/th>\n<th>\uc0ac\uc6a9\uc790 \uc815\uc758 \ub300\uc2dc\ubcf4\ub4dc<\/th>\n<th>\ub370\uc774\ud130 \uc2dc\uac01\ud654<\/th>\n<th>\uc778\uc0ac\uc774\ud2b8 \uc0dd\uc131<\/th>\n<th>\ucd5c\uc801\ud654 \uad8c\uc7a5 \uc0ac\ud56d<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"204-211\">\n<tr data-source-line=\"204-204\">\n<td><strong>\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"205-205\">\n<td><strong>\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"206-206\">\n<td><strong>\uc5b4\ub3c4\ube44 \uc560\ub110\ub9ac\ud2f1\uc2a4<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"207-207\">\n<td><strong>\ub274\uc2a4\ud0c0<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"208-208\">\n<td><strong>\ubbf9\uc2a4\ud328\ub110<\/strong><\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"209-209\">\n<td><strong>\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"210-210\">\n<td><strong>\ubd84\uc808<\/strong><\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713\u2713<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr data-source-line=\"211-211\">\n<td><strong>\ub9de\ucda4\ud615 \uc194\ub8e8\uc158<\/strong><\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<td>\u2713\u2713\u2713<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"use-case-analysis%3A-matching-tools-to-business-needs\" tabindex=\"-1\" data-source-line=\"213-213\"><span class=\"ez-toc-section\" id=\"Use_Case_Analysis_Matching_Tools_to_Business_Needs\"><\/span>\uc0ac\uc6a9 \uc0ac\ub840 \ubd84\uc11d: \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ub294 \ub3c4\uad6c \ub9e4\uce6d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub2e4\uc591\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub3c4\uad6c\ub294 \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \uc2dc\ub098\ub9ac\uc624\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \uc0ac\uc6a9 \uc0ac\ub840\uc5d0 \ub9de\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub3c4\uad6c\ub97c \ucc3e\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<h3 id=\"e-commerce-and-direct-to-consumer\" tabindex=\"-1\" data-source-line=\"217-217\"><span class=\"ez-toc-section\" id=\"E-commerce_and_Direct-to-Consumer\"><\/span>\uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc9c1\uc811 \uc18c\ube44\uc790 \ub300\uc0c1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc8fc\uc694 \uc694\uad6c \uc0ac\ud56d:<\/strong>\n<ul data-source-line=\"220-224\">\n<li data-source-line=\"220-220\">\uad6c\ub9e4 \uacbd\ub85c\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc124\uba85<\/li>\n<li data-source-line=\"221-221\">\uad11\uace0 \ucc44\ub110\uc5d0 \ub300\ud55c ROI \uce21\uc815<\/li>\n<li data-source-line=\"222-222\">\uc81c\ud488 \uc218\uc900 \uc18d\uc131 \ud1b5\ucc30\ub825<\/li>\n<li data-source-line=\"223-224\">\uc1fc\ud551 \ud50c\ub7ab\ud3fc\uacfc\uc758 \ud1b5\ud569<\/li>\n<\/ul>\n<strong>\uac00\uc7a5 \uc801\ud569\ud55c \uc194\ub8e8\uc158:<\/strong>\n<ol data-source-line=\"226-229\">\n<li data-source-line=\"226-226\"><strong>\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/strong>: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc5d0 \uad00\uc2ec\uc774 \uc788\uace0 \uc815\uad50\ud55c \uba40\ud2f0\ud130\uce58 \uc778\uc0ac\uc774\ud2b8\uac00 \ud544\uc694\ud55c \ube0c\ub79c\ub4dc\uc5d0 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"227-227\"><strong>Google \uc560\ub110\ub9ac\ud2f1\uc2a4 4 + \ud5a5\uc0c1\ub41c \uc804\uc790\uc0c1\uac70\ub798<\/strong>: \uc8fc\ub85c \ub514\uc9c0\ud138 \uc778\uc218\ub97c \ud558\ub294 SMB\uc5d0 \uc801\ud569<\/li>\n<li data-source-line=\"228-229\"><strong>\ub85c\ucee4\ubc15\uc2a4<\/strong>: \uc0c1\ub2f9\ud55c \ub9c8\ucf00\ud305 \ud22c\uc790\ub97c \ud55c DTC \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569<\/li>\n<\/ol>\n<strong>\uad6c\ud604 \uc608:<\/strong>\u00a0\ud55c \uc758\ub958 \uc18c\ub9e4\uc5c5\uccb4\ub294 Attrisight\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud558\uc5ec \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305, \uc774\uba54\uc77c, \uc720\ub8cc \uac80\uc0c9 \ub4f1 \ubcf5\uc7a1\ud55c \uace0\uac1d \uc5ec\uc815\uc744 \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4. \ud0c0\uc0ac \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud568\uc73c\ub85c\uc368 \uaddc\uc815 \uc900\uc218\ub97c \uc720\uc9c0\ud558\ub294 \ub3d9\uc2dc\uc5d0 ROAS\ub97c 38% \ud5a5\uc0c1\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\uace0, \uc804\ud658\uc5d0 \uc911\uc694\ud55c \uc911\uac04 \ub2e8\uacc4\uc758 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4.\n<h3 id=\"b2b-and-enterprise\" tabindex=\"-1\" data-source-line=\"233-233\"><span class=\"ez-toc-section\" id=\"B2B_and_Enterprise\"><\/span>B2B \ubc0f \uc5d4\ud130\ud504\ub77c\uc774\uc988<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc8fc\uc694 \uc694\uad6c \uc0ac\ud56d:<\/strong>\n<ul data-source-line=\"236-240\">\n<li data-source-line=\"236-236\">\uae34 \ud310\ub9e4 \uc8fc\uae30 \uadc0\uc18d<\/li>\n<li data-source-line=\"237-237\">\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc5f0\uacb0<\/li>\n<li data-source-line=\"238-238\">\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uce21\uc815<\/li>\n<li data-source-line=\"239-240\">\ud3d0\uc1c4 \ub8e8\ud504 \ubcf4\uace0\ub97c \uc704\ud55c CRM \ud1b5\ud569<\/li>\n<\/ul>\n<strong>\uac00\uc7a5 \uc801\ud569\ud55c \uc194\ub8e8\uc158:<\/strong>\n<ol data-source-line=\"242-245\">\n<li data-source-line=\"242-242\"><strong>\ub274\uc2a4\ud0c0<\/strong>: \ubcf5\uc7a1\ud55c \uba40\ud2f0\ucc44\ub110 \uc5ec\uc815\uc744 \uc704\ud55c \ud3ec\uad04\uc801\uc778 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc194\ub8e8\uc158<\/li>\n<li data-source-line=\"243-243\"><strong>\uc5b4\ub3c4\ube44 \uc560\ub110\ub9ac\ud2f1\uc2a4 + \ub9c8\ucf00\ud1a0<\/strong>: Adobe \uc0dd\ud0dc\uacc4 \ub0b4 \uc870\uc9c1\uc5d0 \uac15\ub825\ud568<\/li>\n<li data-source-line=\"244-245\"><strong>\ub9de\ucda4\ud615 \ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4 \uc194\ub8e8\uc158<\/strong>: \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d \ubc0f \uae30\uc220 \ub9ac\uc18c\uc2a4\uac00 \uc788\ub294 \uc870\uc9c1\uc758 \uacbd\uc6b0<\/li>\n<\/ol>\n<strong>\uad6c\ud604 \uc608:<\/strong>\u00a09\uac1c\uc6d4 \ud310\ub9e4 \uc8fc\uae30\ub97c \uac00\uc9c4 B2B \uae30\uc220 \ud68c\uc0ac\ub294 Snowflake\uc640 Tableau\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub41c \uc815\uad50\ud55c \ub9de\ucda4\ud615 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucd08\uae30 \ub9c8\ucf00\ud305 \uc811\uc810\uc744 \ucd5c\uc885 \uc601\uc5c5\ud300 \ud65c\ub3d9 \ubc0f \uc131\uc0ac \uc774\ubca4\ud2b8\uc640 \uc5f0\uacb0\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uad6c\ub9e4 \uc804 6\uac1c\uc6d4 \uc774\uc0c1 \uc18c\uc694\ub41c \uc0ac\uace0 \ub9ac\ub354\uc2ed \ucf58\ud150\uce20\uac00 \ucd5c\uc885\uc801\uc73c\ub85c 42%\uc758 \uc131\uacf5\uc801\uc778 \uac70\ub798\ub97c \uc774\ub04c\uc5b4\ub0b4 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud22c\uc790 \uc99d\uac00\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.\n<h3 id=\"mobile-app-focused-businesses\" tabindex=\"-1\" data-source-line=\"249-249\"><span class=\"ez-toc-section\" id=\"Mobile_App-Focused_Businesses\"><\/span>\ubaa8\ubc14\uc77c \uc571 \uc911\uc2ec \ube44\uc988\ub2c8\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc8fc\uc694 \uc694\uad6c \uc0ac\ud56d:<\/strong>\n<ul data-source-line=\"252-256\">\n<li data-source-line=\"252-252\">\uc571 \uc124\uce58 \uc18d\uc131<\/li>\n<li data-source-line=\"253-253\">\uc571 \ub0b4 \uc774\ubca4\ud2b8 \ucd94\uc801<\/li>\n<li data-source-line=\"254-254\">\ubaa8\ubc14\uc77c \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c \ud1b5\ud569<\/li>\n<li data-source-line=\"255-256\">\uc7ac\ucc38\uc5ec \uce21\uc815<\/li>\n<\/ul>\n<strong>\uac00\uc7a5 \uc801\ud569\ud55c \uc194\ub8e8\uc158:<\/strong>\n<ol data-source-line=\"258-261\">\n<li data-source-line=\"258-258\"><strong>\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4<\/strong>: \ud3ec\uad04\uc801\uc778 \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud50c\ub7ab\ud3fc<\/li>\n<li data-source-line=\"259-259\"><strong>\uc870\uc815\ud558\ub2e4<\/strong>: \uc0ac\uae30 \ubc29\uc9c0 \ubc0f \ubaa8\ubc14\uc77c \uce21\uc815\uc5d0 \uac15\ub825\ud568<\/li>\n<li data-source-line=\"260-261\"><strong>\ub098\ubb47\uac00\uc9c0<\/strong>: \ub525\ub9c1\ud0b9 \ubc0f \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ucd94\uc801\uc5d0 \uc801\ud569<\/li>\n<\/ol>\n<strong>\uad6c\ud604 \uc608:<\/strong>\u00a0\ud55c \ubaa8\ubc14\uc77c \uac8c\uc784 \ud68c\uc0ac\ub294 AppsFlyer\ub97c \uad6c\ud604\ud558\uc5ec \uc5ec\ub7ec \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \ucd94\uc801\ud558\uace0 \ud29c\ud1a0\ub9ac\uc5bc \uc644\ub8cc, \uccab \uad6c\ub9e4, \uc720\uc9c0\uc728\uacfc \uac19\uc740 \uc124\uce58 \ud6c4 \uc774\ubca4\ud2b8\ub97c \uce21\uc815\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ud2b9\uc815 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \ud655\ubcf4\ub41c \uc0ac\uc6a9\uc790\ub294 \uc720\uc0ac\ud55c \ud655\ubcf4 \ube44\uc6a9\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc0dd\uc560 \uac00\uce58\uac00 5\ubc30 \ub354 \ub192\uc558\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uc804\uccb4 ROI\ub97c 63% \uc99d\uac00\uc2dc\ud0a4\ub294 \ucd5c\uc801\ud654\uac00 \uac00\ub2a5\ud588\uc2b5\ub2c8\ub2e4.\n<h3 id=\"multi-channel-retailers\" tabindex=\"-1\" data-source-line=\"265-265\"><span class=\"ez-toc-section\" id=\"Multi-Channel_Retailers\"><\/span>\uba40\ud2f0\ucc44\ub110 \ub9ac\ud14c\uc77c\ub7ec<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc8fc\uc694 \uc694\uad6c \uc0ac\ud56d:<\/strong>\n<ul data-source-line=\"268-272\">\n<li data-source-line=\"268-268\">\uc628\ub77c\uc778-\ub9e4\uc7a5 \uadc0\uc18d<\/li>\n<li data-source-line=\"269-269\">\uc704\uce58 \uae30\ubc18 \uce21\uc815<\/li>\n<li data-source-line=\"270-270\">\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ud1b5\ud569<\/li>\n<li data-source-line=\"271-272\">\ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uce5c \ud1b5\ud569\ub41c \uace0\uac1d \ubdf0<\/li>\n<\/ul>\n<strong>\uac00\uc7a5 \uc801\ud569\ud55c \uc194\ub8e8\uc158:<\/strong>\n<ol data-source-line=\"274-277\">\n<li data-source-line=\"274-274\"><strong>\ub274\uc2a4\ud0c0<\/strong>: \ubcf5\uc7a1\ud55c \uba40\ud2f0\ucc44\ub110 \uc694\uad6c \uc0ac\ud56d\uc744 \uc704\ud55c \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uc194\ub8e8\uc158<\/li>\n<li data-source-line=\"275-275\"><strong>\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/strong>: \ub514\uc9c0\ud138 \uc601\ud5a5\ub825\uc744 \ub9e4\uc7a5 \ubc29\ubb38\uacfc \uc5f0\uacb0\ud558\ub294 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc194\ub8e8\uc158<\/li>\n<li data-source-line=\"276-277\"><strong>\ub9de\ucda4\ud615 \uc194\ub8e8\uc158 + CDP<\/strong>: \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d \ubc0f \uae30\uc220 \ub9ac\uc18c\uc2a4\uac00 \uc788\ub294 \uc18c\ub9e4\uc5c5\uccb4\uc758 \uacbd\uc6b0<\/li>\n<\/ol>\n<strong>\uad6c\ud604 \uc608:<\/strong>\u00a0\uc804\uad6d\uc801\uc778 \uc8fc\ud0dd \uac1c\ub7c9 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774 \ub9e4\ucd9c\uc758 82%(3\uc870 8\ucc9c\uc5b5 \uc6d0)\uc5d0 \ub2ec\ud558\ub294 \ub9e4\uc7a5 \ub0b4 \uad6c\ub9e4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 Attrisight\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc774\uc804\uc5d0\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uac70\ub798\ub85c\ub9cc \uce21\uc815\ub418\uc5c8\ub358 \uc720\ub8cc \uac80\uc0c9\uc774 \uc2e4\uc81c\ub85c \ub9e4\uc7a5 \ubc29\ubb38\uc744 \ud1b5\ud574 \ub9e4\ucd9c\uc5d0 3\ubc30 \ub354 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc608\uc0b0 \uc7ac\ubd84\ubc30\ub97c \ud1b5\ud574 \uc804\uccb4 \ub9c8\ucf00\ud305 ROI(\ud22c\uc790\uc218\uc775\ub960)\uac00 27%(3\uc870 7\ucc9c\uc5b5 \uc6d0) \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.\n<h3 id=\"small-to-medium-businesses\" tabindex=\"-1\" data-source-line=\"281-281\"><span class=\"ez-toc-section\" id=\"Small-to-Medium_Businesses\"><\/span>\uc911\uc18c\uae30\uc5c5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\uc8fc\uc694 \uc694\uad6c \uc0ac\ud56d:<\/strong>\n<ul data-source-line=\"284-288\">\n<li data-source-line=\"284-284\">\uc800\ub834\ud55c \uad6c\ud604<\/li>\n<li data-source-line=\"285-285\">\uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \uc778\ud130\ud398\uc774\uc2a4<\/li>\n<li data-source-line=\"286-286\">\ube60\ub978 \uac00\uce58 \uc2e4\ud604 \uc2dc\uac04<\/li>\n<li data-source-line=\"287-288\">\uc81c\ud55c\ub41c \uae30\uc220 \uc694\uad6c \uc0ac\ud56d<\/li>\n<\/ul>\n<strong>\uac00\uc7a5 \uc801\ud569\ud55c \uc194\ub8e8\uc158:<\/strong>\n<ol data-source-line=\"290-293\">\n<li data-source-line=\"290-290\"><strong>\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4<\/strong>: \uae30\ubcf8 \uc18d\uc131 \uae30\ub2a5\uc774 \ud3ec\ud568\ub41c \ubb34\ub8cc \uc194\ub8e8\uc158<\/li>\n<li data-source-line=\"291-291\"><strong>\uac04\uc18c\ud654\ub41c Attrisight \uad6c\ud604<\/strong>: \uace0\ubd80\uac00\uac00\uce58 \ucc44\ub110\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ub9de\ucda4\ud615 \uad6c\ud604<\/li>\n<li data-source-line=\"292-293\"><strong>\ud50c\ub7ab\ud3fc\ubcc4 \ub3c4\uad6c<\/strong>: \uae30\uc874 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uc18d\uc131 \uc0ac\uc6a9<\/li>\n<\/ol>\n<strong>\uad6c\ud604 \uc608:<\/strong>\u00a0\uae30\uc220 \ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud55c \uc131\uc7a5 \uc911\uc778 \uc804\uc790\uc0c1\uac70\ub798 \uae30\uc5c5\uc774 \ud5a5\uc0c1\ub41c \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uae30\ubcf8 \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc744 \uac16\ucd98 Google \uc560\ub110\ub9ac\ud2f1\uc2a4 4\ub97c \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucd5c\uc885 \ud074\ub9ad \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ub118\uc5b4 \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c, \uac80\uc0c9 \ucea0\ud398\uc778\uc758 \uc5f0\ub3d9 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc194\ub8e8\uc158\uc758 \ud55c\uacc4\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uccab 3\uac1c\uc6d4 \ub3d9\uc548 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 24%\uae4c\uc9c0 \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.\n<h2 id=\"implementation-considerations\" tabindex=\"-1\" data-source-line=\"297-297\"><span class=\"ez-toc-section\" id=\"Implementation_Considerations\"><\/span>\uad6c\ud604 \uace0\ub824 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d \ub3c4\uad6c\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub824\uba74 \ub2e8\uc21c\ud788 \uc62c\ubc14\ub978 \uae30\uc220\uc744 \uc120\ud0dd\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 \uc2e0\uc911\ud55c \uacc4\ud68d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"implementation-timeline\" tabindex=\"-1\" data-source-line=\"301-301\"><span class=\"ez-toc-section\" id=\"Implementation_Timeline\"><\/span>\uad6c\ud604 \ud0c0\uc784\ub77c\uc778<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table data-source-line=\"303-309\">\n<thead data-source-line=\"303-303\">\n<tr data-source-line=\"303-303\">\n<th>\ub2e8\uacc4<\/th>\n<th>\uc77c\ubc18\uc801\uc778 \uae30\uac04<\/th>\n<th>\uc8fc\uc694 \ud65c\ub3d9<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"305-309\">\n<tr data-source-line=\"305-305\">\n<td><strong>\uc694\uad6c \uc0ac\ud56d \ubc0f \uacc4\ud68d<\/strong><\/td>\n<td>2-4\uc8fc<\/td>\n<td>\uadc0\uc18d \uc694\uad6c \uc0ac\ud56d \uc815\uc758, \ub3c4\uad6c \uc120\ud0dd, \uad6c\ud604 \uacc4\ud68d \uac1c\ubc1c<\/td>\n<\/tr>\n<tr data-source-line=\"306-306\">\n<td><strong>\uae30\uc220 \uc124\uc815<\/strong><\/td>\n<td>2-8\uc8fc<\/td>\n<td>\ucd94\uc801 \uc124\uce58, \ub370\uc774\ud130 \uc18c\uc2a4 \uc5f0\uacb0, \ubaa8\ub378 \uad6c\uc131<\/td>\n<\/tr>\n<tr data-source-line=\"307-307\">\n<td><strong>\ud14c\uc2a4\ud2b8 \ubc0f \uac80\uc99d<\/strong><\/td>\n<td>1~3\uc8fc<\/td>\n<td>\ub370\uc774\ud130 \uc815\ud655\ub3c4 \ud655\uc778, \ubaa8\ub378 \ucd9c\ub825 \uac80\uc99d<\/td>\n<\/tr>\n<tr data-source-line=\"308-308\">\n<td><strong>\uc774\ud574 \uad00\uacc4\uc790 \uad50\uc721<\/strong><\/td>\n<td>1-2\uc8fc<\/td>\n<td>\ud300\uc5d0 \uc18d\uc131 \uc778\uc0ac\uc774\ud2b8 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uad50\uc721 \uc81c\uacf5<\/td>\n<\/tr>\n<tr data-source-line=\"309-309\">\n<td><strong>\ucd5c\uc801\ud654 \ubc0f \uac1c\uc120<\/strong><\/td>\n<td>\uc804\uc9c4<\/td>\n<td>\ud559\uc2b5\uc744 \uae30\ubc18\uc73c\ub85c \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"common-implementation-challenges\" tabindex=\"-1\" data-source-line=\"311-311\"><span class=\"ez-toc-section\" id=\"Common_Implementation_Challenges\"><\/span>\uc77c\ubc18\uc801\uc778 \uad6c\ud604 \uacfc\uc81c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-source-line=\"313-318\">\n<li data-source-line=\"313-313\"><strong>\ub370\uc774\ud130 \ud488\uc9c8 \ubb38\uc81c<\/strong>: \ucd94\uc801\uc774 \uc77c\uad00\ub418\uc9c0 \uc54a\uace0 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uac00 \ub204\ub77d\ub428<\/li>\n<li data-source-line=\"314-314\"><strong>\ud1b5\ud569 \ubcf5\uc7a1\uc131<\/strong>: \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc2dc\uc2a4\ud15c \uc5f0\uacb0<\/li>\n<li data-source-line=\"315-315\"><strong>\uc870\uc9c1\uc801 \uc800\ud56d<\/strong>: \uc0c8\ub85c\uc6b4 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \ud68c\uc758\ub860<\/li>\n<li data-source-line=\"316-316\"><strong>\uae30\uc220 \uaca9\ucc28<\/strong>: \uadc0\uc18d\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ub370 \ub300\ud55c \uc804\ubb38\uc131 \ubd80\uc871<\/li>\n<li data-source-line=\"317-318\"><strong>\uad50\ucc28 \uae30\uae30 \ucd94\uc801<\/strong>: \uc5ec\ub7ec \uae30\uae30\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uc5f0\uacb0<\/li>\n<\/ol>\n<h3 id=\"best-practices-for-successful-implementation\" tabindex=\"-1\" data-source-line=\"319-319\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Successful_Implementation\"><\/span>\uc131\uacf5\uc801\uc778 \uad6c\ud604\uc744 \uc704\ud55c \ubaa8\ubc94 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"321-327\">\n<li data-source-line=\"321-321\"><strong>\uba85\ud655\ud55c \ubaa9\ud45c\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694<\/strong>: \uc18d\uc131\uc774 \ub2f5\ud574\uc57c \ud558\ub294 \uc9c8\ubb38\uc744 \uc815\uc758\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"322-322\"><strong>\ub2e8\uacc4 \uad6c\ud604<\/strong>: \uac00\uc7a5 \ub192\uc740 \uac00\uce58\uc758 \ucc44\ub110\ubd80\ud130 \uc2dc\uc791\ud558\uc5ec \ud655\uc7a5\ud558\uc138\uc694<\/li>\n<li data-source-line=\"323-323\"><strong>\uae30\uc900\uc120 \uc124\uc815<\/strong>: \uc0c8\ub85c\uc6b4 \uadc0\uc18d\uc744 \uc801\uc6a9\ud558\uae30 \uc804\uc5d0 \ud604\uc7ac \uc131\uacfc\ub97c \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"324-324\"><strong>\uc774\ud574 \uad00\uacc4\uc790\uc758 \ub3d9\uc758\ub97c \uc5bb\uc73c\uc138\uc694<\/strong>: \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc8fc\uc694 \ud300\uc744 \ucc38\uc5ec\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"325-325\"><strong>\uc561\uc158 \ud504\ub808\uc784\uc6cc\ud06c \uc0dd\uc131<\/strong>: \uc18d\uc131 \uc778\uc0ac\uc774\ud2b8 \ud65c\uc6a9\uc744 \uc704\ud55c \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<\/li>\n<li data-source-line=\"326-327\"><strong>\uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1<\/strong>: \uadc0\uc18d \uc815\ud655\uc131\uc5d0 \ub300\ud55c \uc815\uae30\uc801\uc778 \uc810\uac80 \uc124\uc815<\/li>\n<\/ul>\n<h2 id=\"privacy-considerations-in-tool-selection\" tabindex=\"-1\" data-source-line=\"328-328\"><span class=\"ez-toc-section\" id=\"Privacy_Considerations_in_Tool_Selection\"><\/span>\ub3c4\uad6c \uc120\ud0dd \uc2dc \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uace0\ub824 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uac15\ud654\ub418\uace0 \ucd94\uc801\uc744 \uc704\ud55c \uae30\uc220\uc801 \uc5ed\ub7c9\uc774 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub294 \uadc0\uc18d \ub3c4\uad6c \uc120\ud0dd\uc5d0 \uc788\uc5b4 \ud575\uc2ec \uace0\ub824 \uc0ac\ud56d\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n<h3 id=\"the-changing-privacy-landscape\" tabindex=\"-1\" data-source-line=\"332-332\"><span class=\"ez-toc-section\" id=\"The_Changing_Privacy_Landscape\"><\/span>\ubcc0\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud658\uacbd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ucd5c\uadfc \ub3d9\ud5a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"336-340\">\n<li data-source-line=\"336-336\"><strong>\ud0c0\uc0ac \ucfe0\ud0a4 \uc0ac\uc6a9 \uc911\ub2e8<\/strong>: Google\uc758 \ud0c0\uc0ac \ucfe0\ud0a4 \uc81c\uac70 \uacc4\ud68d<\/li>\n<li data-source-line=\"337-337\"><strong>Apple\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45 \ubcc0\uacbd \uc0ac\ud56d<\/strong>: \uc571 \ucd94\uc801 \ud22c\uba85\uc131 \ubc0f \uae30\ud0c0 iOS \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5<\/li>\n<li data-source-line=\"338-338\"><strong>\uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uaddc\uc815 \ud655\ub300<\/strong>: GDPR, CCPA \ubc0f \uae30\ud0c0 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uaddc\uc81c\ud558\ub294 \ubc95\ub960<\/li>\n<li data-source-line=\"339-340\"><strong>\ube0c\ub77c\uc6b0\uc800 \ucd94\uc801 \ubc29\uc9c0<\/strong>: Safari ITP, Firefox ETP \ubc0f \uae30\ud0c0 \ucd94\uc801 \ubc29\uc9c0 \uae30\ub2a5<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uadc0\uc18d\uc758 \uc791\ub3d9 \ubc29\uc2dd\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ubc14\uafb8\uc5b4 \ub193\uace0 \uc788\uc73c\uba70, \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc740 \ub3c4\uad6c \uc120\ud0dd\uc5d0 \uc788\uc5b4\uc11c \uc911\uc694\ud55c \uc694\uc18c\uac00 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"privacy-forward-attribution-approaches\" tabindex=\"-1\" data-source-line=\"343-343\"><span class=\"ez-toc-section\" id=\"Privacy-Forward_Attribution_Approaches\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc18d\uc131 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucd5c\uc2e0 \uc18d\uc131 \ub3c4\uad6c\ub294 \uac1c\uc778 \uc815\ubcf4\ub97c \uc874\uc911\ud558\uba74\uc11c \ud6a8\uacfc\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uac00\uc9c0 \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"347-352\">\n<li data-source-line=\"347-347\"><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc911\uc2ec<\/strong>: \uc18c\uc720\ud55c \ubd80\ub3d9\uc0b0\uacfc \uc0ac\uc6a9\uc790 \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uc9c1\uc811 \uc218\uc9d1\ub41c \ub370\uc774\ud130\uc5d0 \uc758\uc874<\/li>\n<li data-source-line=\"348-348\"><strong>\uc11c\ubc84 \uce21 \ucd94\uc801<\/strong>: \ub354 \ub9ce\uc740 \uc81c\uc5b4\ub97c \uc704\ud574 \ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c \uc11c\ubc84\ub85c \uce21\uc815\uc744 \uc774\ub3d9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"349-349\"><strong>\ub3d9\uc758 \uae30\ubc18 \ucd94\uc801<\/strong>: \uba85\uc2dc\uc801\uc778 \uc0ac\uc6a9\uc790 \uad8c\ud55c\uc744 \uc911\uc2ec\uc73c\ub85c \uce21\uc815 \uad6c\ucd95<\/li>\n<li data-source-line=\"350-350\"><strong>\ud1b5\uacc4 \ubaa8\ub378\ub9c1<\/strong>: \uc9c1\uc811 \ucd94\uc801\uc774 \ubd88\uac00\ub2a5\ud55c \uaca9\ucc28\ub97c \uba54\uc6b0\uae30 \uc704\ud574 \ubaa8\ub378\ub9c1 \uae30\uc220 \uc0ac\uc6a9<\/li>\n<li data-source-line=\"351-352\"><strong>\uc9d1\uacc4\ub41c \uce21\uc815<\/strong>: \uac1c\uc778 \uc218\uc900\uc774 \uc544\ub2cc \uadf8\ub8f9 \uc218\uc900 \ub370\uc774\ud130\ub85c \uc791\uc5c5<\/li>\n<\/ul>\nAttrisight\uc640 \uac19\uc740 \ub3c4\uad6c\ub294 \uc774\ub7ec\ud55c \uacfc\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub418\uc5c8\uc73c\uba70, \uad11\ubc94\uc704\ud55c \ucd94\uc801\ubcf4\ub2e4\ub294 \uace0\uae09 \ubaa8\ub378\ub9c1\uc744 \ud1b5\ud574 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ucd5c\uc18c\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc815\ud655\ud55c \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h3 id=\"privacy-evaluation-framework\" tabindex=\"-1\" data-source-line=\"355-355\"><span class=\"ez-toc-section\" id=\"Privacy_Evaluation_Framework\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud3c9\uac00 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \uc704\ud55c \uc18d\uc131 \ub3c4\uad6c\ub97c \ud3c9\uac00\ud560 \ub54c \ub2e4\uc74c \uc0ac\ud56d\uc744 \uace0\ub824\ud558\uc138\uc694.\n<ol data-source-line=\"359-364\">\n<li data-source-line=\"359-359\"><strong>\ub370\uc774\ud130 \uc218\uc9d1 \uc811\uadfc \ubc29\uc2dd<\/strong>: \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uc218\uc9d1\ub418\ub294\uc9c0<\/li>\n<li data-source-line=\"360-360\"><strong>ID \ud655\uc778 \ubc29\ubc95<\/strong>: \uc0ac\uc6a9\uc790\uac00 \ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc778\uc2dd\ub418\ub294 \ubc29\uc2dd<\/li>\n<li data-source-line=\"361-361\"><strong>\ub370\uc774\ud130 \ubcf4\uc874 \uc815\ucc45<\/strong>: \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uac00 \uc800\uc7a5\ub418\ub294 \uae30\uac04<\/li>\n<li data-source-line=\"362-362\"><strong>\ub3d9\uc758 \uad00\ub9ac<\/strong>: \uc0ac\uc6a9\uc790 \uad8c\ud55c\uc774 \uc218\uc9d1\ub418\uace0 \uc874\uc911\ub418\ub294 \ubc29\uc2dd<\/li>\n<li data-source-line=\"363-364\"><strong>\uaddc\uc815 \uc900\uc218<\/strong>: \uc2dc\uc7a5\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218<\/li>\n<\/ol>\n<h2 id=\"the-total-cost-of-ownership\" tabindex=\"-1\" data-source-line=\"365-365\"><span class=\"ez-toc-section\" id=\"The_Total_Cost_of_Ownership\"><\/span>\ucd1d \uc18c\uc720 \ube44\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d \uc194\ub8e8\uc158\uc744 \ud3c9\uac00\ud560 \ub54c \ubaa8\ub4e0 \ube44\uc6a9 \uad6c\uc131 \uc694\uc18c\ub97c \uace0\ub824\ud558\uc138\uc694.\n<h3 id=\"direct-costs\" tabindex=\"-1\" data-source-line=\"369-369\"><span class=\"ez-toc-section\" id=\"Direct_Costs\"><\/span>\uc9c1\uc811 \ube44\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"371-375\">\n<li data-source-line=\"371-371\"><strong>\ub77c\uc774\uc13c\uc2a4\/\uad6c\ub3c5\ub8cc<\/strong>: \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc0ac\uc6a9\uc5d0 \ub530\ub978 \ubc18\ubcf5 \ube44\uc6a9<\/li>\n<li data-source-line=\"372-372\"><strong>\uad6c\ud604 \uc11c\ube44\uc2a4<\/strong>: \uc124\uc815 \ubc0f \uad6c\uc131\uc744 \uc704\ud55c \uc804\ubb38 \uc11c\ube44\uc2a4<\/li>\n<li data-source-line=\"373-373\"><strong>\ud6c8\ub828 \ube44\uc6a9<\/strong>: \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\ub294 \ud300\uc744 \uc704\ud55c \uad50\uc721<\/li>\n<li data-source-line=\"374-375\"><strong>\uae30\uc220 \uc778\ud504\ub77c<\/strong>: \ucd94\uac00 \ud558\ub4dc\uc6e8\uc5b4 \ub610\ub294 \ud074\ub77c\uc6b0\ub4dc \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"indirect-costs\" tabindex=\"-1\" data-source-line=\"376-376\"><span class=\"ez-toc-section\" id=\"Indirect_Costs\"><\/span>\uac04\uc811 \ube44\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"378-382\">\n<li data-source-line=\"378-378\"><strong>\ub0b4\ubd80 \ub9ac\uc18c\uc2a4 \uc694\uad6c \uc0ac\ud56d<\/strong>: \uad00\ub9ac \ubc0f \uc0ac\uc6a9\uc744 \uc704\ud55c \uc9c1\uc6d0 \uc2dc\uac04<\/li>\n<li data-source-line=\"379-379\"><strong>\ud1b5\ud569 \ube44\uc6a9<\/strong>: \ub2e4\ub978 \uc2dc\uc2a4\ud15c\uacfc\uc758 \uc5f0\uacb0\uc5d0 \ub4dc\ub294 \ube44\uc6a9<\/li>\n<li data-source-line=\"380-380\"><strong>\uc720\uc9c0 \uad00\ub9ac \ube44\uc6a9<\/strong>: \ub370\uc774\ud130 \ud488\uc9c8 \ubc0f \uc2dc\uc2a4\ud15c \uc0c1\ud0dc\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud55c \uc9c0\uc18d\uc801\uc778 \ub178\ub825<\/li>\n<li data-source-line=\"381-382\"><strong>\uae30\ud68c\ube44\uc6a9<\/strong>: \uc120\ud0dd\ub418\uc9c0 \uc54a\uc740 \ub300\uc548\uc758 \uac00\uce58<\/li>\n<\/ul>\n<h3 id=\"roi-considerations\" tabindex=\"-1\" data-source-line=\"383-383\"><span class=\"ez-toc-section\" id=\"ROI_Considerations\"><\/span>ROI \uace0\ub824 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \ud22c\uc790\uc5d0 \ub300\ud55c \uc7a0\uc7ac\uc801 \uc218\uc775\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"387-391\">\n<li data-source-line=\"387-387\"><strong>\ud5a5\uc0c1\ub41c \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131<\/strong>: \ub9c8\ucf00\ud305 \ube44\uc6a9\uc758 \ub354 \ub098\uc740 \ubc30\ubd84<\/li>\n<li data-source-line=\"388-388\"><strong>\ucea0\ud398\uc778 \ucd5c\uc801\ud654<\/strong>: \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc744 \ud1b5\ud55c \ud5a5\uc0c1\ub41c \uc131\uacfc<\/li>\n<li data-source-line=\"389-389\"><strong>\ub0ad\ube44\ub418\ub294 \uc9c0\ucd9c \uac10\uc18c<\/strong>: \uc131\uacfc\uac00 \uc800\uc870\ud55c \ucc44\ub110 \ubc0f \uc804\ub7b5 \uc81c\uac70<\/li>\n<li data-source-line=\"390-391\"><strong>\ud5a5\uc0c1\ub41c \uace0\uac1d \uacbd\ud5d8<\/strong>: \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \ub354 \ub098\uc740 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158<\/li>\n<\/ul>\n<h3 id=\"total-cost-example\" tabindex=\"-1\" data-source-line=\"392-392\"><span class=\"ez-toc-section\" id=\"Total_Cost_Example\"><\/span>\ucd1d \ube44\uc6a9 \uc608\uc2dc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d\uc744 \uad6c\ud604\ud558\ub294 \uc911\uacac\uae30\uc5c5\uc758 \uacbd\uc6b0:\n<table data-source-line=\"396-403\">\n<thead data-source-line=\"396-396\">\n<tr data-source-line=\"396-396\">\n<th>\ube44\uc6a9 \ubc94\uc8fc<\/th>\n<th>\ub85c\uc6b0\uc5d4\ub4dc \uc194\ub8e8\uc158<\/th>\n<th>\uc911\uac04 \ubc94\uc704 \uc194\ub8e8\uc158<\/th>\n<th>\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc194\ub8e8\uc158<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"398-403\">\n<tr data-source-line=\"398-398\">\n<td><strong>\uc5f0\uac04 \ub77c\uc774\uc13c\uc2a4<\/strong><\/td>\n<td>$0-15K<\/td>\n<td>$50K-100K<\/td>\n<td>$15\ub9cc~30\ub9cc+<\/td>\n<\/tr>\n<tr data-source-line=\"399-399\">\n<td><strong>\uad6c\ud604<\/strong><\/td>\n<td>$5K-15K<\/td>\n<td>$25K-75K<\/td>\n<td>$100K-250K<\/td>\n<\/tr>\n<tr data-source-line=\"400-400\">\n<td><strong>\ub0b4\ubd80 \ub9ac\uc18c\uc2a4<\/strong><\/td>\n<td>0.25-0.5 \uc815\uaddc\uc9c1<\/td>\n<td>0.5-1 \uc815\uaddc\uc9c1<\/td>\n<td>1-3\uba85\uc758 \uc815\uaddc\uc9c1<\/td>\n<\/tr>\n<tr data-source-line=\"401-401\">\n<td><strong>\uc9c0\uc18d\uc801\uc778 \uc9c0\uc6d0<\/strong><\/td>\n<td>$0-10K<\/td>\n<td>$15K-50K<\/td>\n<td>$50K-150K<\/td>\n<\/tr>\n<tr data-source-line=\"402-402\">\n<td><strong>1\ub144\ucc28 \ucd1d \ube44\uc6a9<\/strong><\/td>\n<td>$15K-50K<\/td>\n<td>$100K-250K<\/td>\n<td>$300K-750K+<\/td>\n<\/tr>\n<tr data-source-line=\"403-403\">\n<td><strong>\uc608\uc0c1 ROI \ud0c0\uc784\ub77c\uc778<\/strong><\/td>\n<td>6-12\uac1c\uc6d4<\/td>\n<td>3~9\uac1c\uc6d4<\/td>\n<td>3-12\uac1c\uc6d4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"case-studies%3A-attribution-tool-implementation\" tabindex=\"-1\" data-source-line=\"405-405\"><span class=\"ez-toc-section\" id=\"Case_Studies_Attribution_Tool_Implementation\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: \uc18d\uc131 \ub3c4\uad6c \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"e-commerce-brand%3A-from-last-click-to-multi-touch-with-attrisight\" tabindex=\"-1\" data-source-line=\"407-407\"><span class=\"ez-toc-section\" id=\"E-commerce_Brand_From_Last-Click_to_Multi-Touch_with_Attrisight\"><\/span>\uc804\uc790\uc0c1\uac70\ub798 \ube0c\ub79c\ub4dc: Attrisight\ub97c \ud65c\uc6a9\ud55c \ub9c8\uc9c0\ub9c9 \ud074\ub9ad\ubd80\ud130 \uba40\ud2f0\ud130\uce58\uae4c\uc9c0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: $50M \uac00\uc815\uc6a9\ud488 \uce74\ud14c\uace0\ub9ac \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c\ub7ec\n<strong>\ub3c4\uc804<\/strong>: \uc774 \ud68c\uc0ac\ub294 \uc720\ub8cc \uac80\uc0c9\uacfc \uac19\uc740 \ud558\uc704 \ud37c\ub110 \ud65c\ub3d9\uc5d0\ub9cc \ubaa8\ub4e0 \uacf5\uc744 \ub3cc\ub9ac\uace0 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc640 \uac19\uc740 \uc0c1\uc704 \ud37c\ub110 \ucc44\ub110\uc740 \uacfc\uc18c\ud3c9\uac00\ud558\ub294 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uadc0\uc18d \ubc29\uc2dd \ub54c\ubb38\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>: Attrisight\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc18d\uc131 \uc194\ub8e8\uc158\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"416-420\">\n<li data-source-line=\"416-416\">\uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uccd0 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \ubdf0\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"417-417\">\ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\ucdb0 \ub9de\ucda4\ud615 \uba40\ud2f0\ud130\uce58 \uc18d\uc131 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"418-418\">\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \ub9c8\ucf00\ud305 \uc2e4\ud589 \ud50c\ub7ab\ud3fc\uc5d0 \uc9c1\uc811 \uc5f0\uacb0<\/li>\n<li data-source-line=\"419-420\">\uad11\ubc94\uc704\ud55c \ucfe0\ud0a4 \ubc30\ud3ec \uc5c6\uc774 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218 \uc720\uc9c0<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"422-427\">\n<li data-source-line=\"422-422\">\uc774\uc804\uc5d0 Google \uac80\uc0c9\uc5d0 \uae30\uc778\ud55c \uc804\ud658\uc758 32%\ub294 \uc2e4\uc81c\ub85c \uc0c1\uc704 \ud37c\ub110 \ucc44\ub110\uc758 \uc601\ud5a5\uc744 \ud06c\uac8c \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"423-423\">\uc774\uc804\uc5d0\ub294 \uacfc\uc18c\ud3c9\uac00\ub418\uc5c8\ub358 \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \uacb0\uad6d \uc131\uacf5\uc801\uc778 \uace0\uac1d \uc5ec\uc815\uc758 41%\ub97c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"424-424\">\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \ub354 \ub098\uc740 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud6a8\uacfc\uac00 28% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"425-425\">\uc608\uc0b0\uc744 \uc131\uacfc\uac00 \uc88b\uc740 \ucc44\ub110\ub85c \uc7ac\ubd84\ubc30\ud558\uc5ec \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 ROI\uac00 35%\ub9cc\ud07c \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"426-427\">65%\ub85c \uc81c3\uc790 \ucd94\uc801 \uac10\uc18c\ub85c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218\uac00 \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>&quot;\ub9c8\uc9c0\ub9c9 \ud074\ub9ad\uc744 \ub118\uc5b4\uc11c\ub294 \uad00\uc810\uc744 \uac16\uac8c \ub418\uba74\uc11c \ub9e4\ucd9c\uc744 \uc88c\uc6b0\ud558\ub294 \uc694\uc778\uc5d0 \ub300\ud55c \uc774\ud574\uac00 \uc644\uc804\ud788 \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \ud68c\uc0ac CMO\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &quot;\uc0ad\uac10\uc744 \uace0\ub824\ud588\ub358 \ucc44\ub110\ub4e4\uc774 \uacb0\uad6d \ub2e4\ub978 \ucc44\ub110\uc744 \ud1b5\ud574 \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud588\ub2e4\ub294 \uac83\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"b2b-software-provider%3A-custom-attribution-for-complex-sales-cycles\" tabindex=\"-1\" data-source-line=\"431-431\"><span class=\"ez-toc-section\" id=\"B2B_Software_Provider_Custom_Attribution_for_Complex_Sales_Cycles\"><\/span>B2B \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uacf5\uae09\uc5c5\uccb4: \ubcf5\uc7a1\ud55c \ud310\ub9e4 \uc8fc\uae30\uc5d0 \ub300\ud55c \ub9de\ucda4\ud615 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \uc5f0\uac04 \ub9e4\ucd9c $30M, \ud3c9\uade0 \ud310\ub9e4 \uc8fc\uae30 12\uac1c\uc6d4\uc758 B2B SaaS \uacf5\uae09\uc5c5\uccb4\n<strong>\ub3c4\uc804<\/strong>: \ud68c\uc0ac\ub294 \ucd08\uae30 \ub2e8\uacc4\uc758 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uba87 \ub2ec \ud6c4\uc5d0 \uc774\ub8e8\uc5b4\uc9c4 \uc2e4\uc81c \ud310\ub9e4\ub85c \uc5f0\uacb0\uc2dc\ud0a4\uc9c0 \ubabb\ud588\uace0, \uc774\ub85c \uc778\ud574 \uc778\uc9c0\ub3c4 \uc81c\uace0 \ubc0f \uad50\uc721 \ud65c\ub3d9\uc5d0 \ub300\ud55c \ud22c\uc790\uac00 \ubd80\uc871\ud574\uc84c\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>: \ub2e4\uc74c\uc744 \ud1b5\ud569\ud55c \ub9de\ucda4\ud615 \uc18d\uc131 \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"440-444\">\n<li data-source-line=\"440-440\">Snowflake\uc5d0\uc11c\uc758 \ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4 \uad6c\ud604<\/li>\n<li data-source-line=\"441-441\">\ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc601\uc5c5 \ud65c\ub3d9\uc5d0 \uc5f0\uacb0\ud558\ub294 CRM \ud1b5\ud569<\/li>\n<li data-source-line=\"442-442\">\ud130\uce58\ud3ec\uc778\ud2b8 \ud3c9\uac00\ub97c \uc704\ud55c \uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378<\/li>\n<li data-source-line=\"443-444\">\ub2e4\uc591\ud55c \uc774\ud574 \uad00\uacc4\uc790\ub97c \uc704\ud55c Tableau\uc758 \uc0ac\uc6a9\uc790 \uc815\uc758 \ub300\uc2dc\ubcf4\ub4dc<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"446-450\">\n<li data-source-line=\"446-446\">\uc774\uc804\uc5d0\ub294 \ucc45\uc784\uc9c8 \uc218 \uc5c6\ub294 \uac83\uc73c\ub85c \uc5ec\uaca8\uc84c\ub358 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc774 \uacb0\uad6d \uc131\uc0ac\ub41c \uac70\ub798\uc758 38%\ub97c \uc2dc\uc791\ud588\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"447-447\">\uc911\uac04 \ub2e8\uacc4\uc758 \uc721\uc131 \ucf58\ud150\uce20\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \ud3c9\uade0 \ud310\ub9e4 \uc8fc\uae30\ub97c 22% \ub2e8\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"448-448\">\ub354 \ub098\uc740 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 45%\uc758 \ud30c\uc774\ud504\ub77c\uc778 \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4 \uc99d\uac00<\/li>\n<li data-source-line=\"449-450\">\uacf5\uc720\ub41c \uc18d\uc131 \uce21\uc815 \ud56d\ubaa9\uc744 \uc911\uc2ec\uc73c\ub85c \uc601\uc5c5-\ub9c8\ucf00\ud305 \uc815\ub82c \uac1c\uc120<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>\ub9c8\ucf00\ud305 \ubd80\uc0ac\uc7a5\uc740 &quot;\ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc5d0 \uc0c1\ub2f9\ud55c \ud22c\uc790\ub97c \ud588\uc9c0\ub9cc, \uadf8 \ud22c\uc790 \uac00\uce58\uac00 \ucda9\ubd84\ud788 \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. &quot;\ubcf5\uc7a1\ud55c \uad6c\ub9e4\uc790 \uc5ec\uc815\uc774 \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0 \ub9c8\uce68\ub0b4 \uc774\ud574\ud558\uac8c \ub418\uc5c8\uace0, \uac1c\ubcc4 \ucc44\ub110\ubfd0 \uc544\ub2c8\ub77c \uc804\uccb4 \uc218\uc775 \ud504\ub85c\uc138\uc2a4\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"mobile-gaming-company%3A-app-attribution-with-appsflyer\" tabindex=\"-1\" data-source-line=\"454-454\"><span class=\"ez-toc-section\" id=\"Mobile_Gaming_Company_App_Attribution_with_AppsFlyer\"><\/span>\ubaa8\ubc14\uc77c \uac8c\uc784 \ud68c\uc0ac: AppsFlyer\ub97c \ud65c\uc6a9\ud55c \uc571 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<strong>\ud68c\uc0ac \ud504\ub85c\ud544<\/strong>: \ub2e4\uc591\ud55c \ud0c0\uc774\ud2c0\uc5d0 \uac78\uccd0 1,500\ub9cc \ub2e4\uc6b4\ub85c\ub4dc\ub97c \uae30\ub85d\ud55c \ubaa8\ubc14\uc77c \uac8c\uc784 \uc2a4\ud29c\ub514\uc624\n<strong>\ub3c4\uc804<\/strong>: \ud68c\uc0ac\ub294 \uc5b4\ub5a4 \uc0ac\uc6a9\uc790 \ud68d\ub4dd \ucc44\ub110\uc774 \uac15\ub825\ud55c \ud3c9\uc0dd \uac00\uce58\uc640 \uc720\uc9c0\uc728\uc744 \uac16\ucd98 \ucd5c\uace0 \ud488\uc9c8\uc758 \uc0ac\uc6a9\uc790\ub97c \uc81c\uacf5\ud558\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.\n<strong>\ud574\uacb0\ucc45<\/strong>: AppsFlyer\ub97c \uad6c\ud604\ud55c \uc774\uc720:\n<ol data-source-line=\"463-467\">\n<li data-source-line=\"463-463\">\uad11\uace0 \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0\uc11c \uc124\uce58 \ubc0f \uc124\uce58 \ud6c4 \uc774\ubca4\ud2b8\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"464-464\">\ud68d\ub4dd \uc18c\uc2a4\ubcc4 \uc0ac\uc6a9\uc790 \ud488\uc9c8 \ubc0f \uc0dd\uc560 \uac00\uce58 \uce21\uc815<\/li>\n<li data-source-line=\"465-465\">\uadc0\uc18d \ub370\uc774\ud130\ub97c \uace0\uac1d \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"466-467\">\ubaa8\ubc14\uc77c \uad11\uace0 \uc0ac\uae30 \ubc29\uc9c0<\/li>\n<\/ol>\n<strong>\uacb0\uacfc<\/strong>:\n<ul data-source-line=\"469-473\">\n<li data-source-line=\"469-469\">\uc720\uc0ac\ud55c \uc778\uc218 \ube44\uc6a9\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud2b9\uc815 \ub124\ud2b8\uc6cc\ud06c\uc758 \uc0ac\uc6a9\uc790\ub294 \uc0dd\uc560 \uac00\uce58\uac00 5\ubc30 \ub354 \ub192\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"470-470\">\uc2e4\uc81c \uc0ac\uc6a9\uc790 \ud655\ubcf4 \uc5c6\uc774 \ub9c8\ucf00\ud305 \uc608\uc0b0 18%\ub97c \uc18c\ubaa8\ud558\ub294 \uad11\uace0 \uc0ac\uae30\uac00 \ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"471-471\">\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \ub354 \ub098\uc740 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 32%\uc758 \uc720\uc9c0\uc728 \ud5a5\uc0c1<\/li>\n<li data-source-line=\"472-473\">3\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uc720\ub8cc \uc0ac\uc6a9\uc790 \ud68d\ub4dd \ube44\uc6a9\uc774 41%\ub9cc\ud07c \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\ud575\uc2ec \ud559\uc2b5<\/strong>\uc0ac\uc6a9\uc790 \ud655\ubcf4 \uad00\ub9ac\uc790\ub294 &quot;\ubaa8\ubc14\uc77c \ucc44\ub110 \uac04 \uc0ac\uc6a9\uc790 \ud488\uc9c8 \ucc28\uc774\uac00 \uc5c4\uccad\ub098\uae30 \ub54c\ubb38\uc5d0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &quot;\uc138\ubd80\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\uac00 \uc5c6\ub2e4\uba74, \uc218\uc775 \ucc3d\ucd9c\uc774 \uc804\ud600 \uc5c6\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc608\uc0b0\uc758 \uac70\uc758 \uc808\ubc18\uc744 \ub0ad\ube44\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.&quot;\n<h2 id=\"expert-perspectives%3A-choosing-the-right-attribution-tool\" tabindex=\"-1\" data-source-line=\"477-477\"><span class=\"ez-toc-section\" id=\"Expert_Perspectives_Choosing_the_Right_Attribution_Tool\"><\/span>\uc804\ubb38\uac00 \uad00\uc810: \uc62c\ubc14\ub978 \uadc0\uc18d \ub3c4\uad6c \uc120\ud0dd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc5c5\uacc4 \ub9ac\ub354\ub4e4\uc774 \uc18d\uc131 \uae30\uc220 \uc120\ud0dd\uc5d0 \ub300\ud55c \uc870\uc5b8\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.\n<h3 id=\"focus-on-business-questions%2C-not-technical-features\" tabindex=\"-1\" data-source-line=\"481-481\"><span class=\"ez-toc-section\" id=\"Focus_on_Business_Questions_Not_Technical_Features\"><\/span>\uae30\uc220\uc801 \uae30\ub2a5\uc774 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4 \ubb38\uc81c\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc\uc758 \ub9c8\ucf00\ud305 \ubd84\uc11d \uc774\uc0ac\uc778 \ub9c8\ub9ac\uc544 \ub85c\ub4dc\ub9ac\uac8c\uc2a4\ub294 &quot;\ub108\ubb34 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\ubcf4\ub2e4\ub294 \uae30\uc220\uc801 \uae30\ub2a5\uc5d0 \ub530\ub77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud1b5\ud574 \uc5b4\ub5a4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc2f6\uc740\uc9c0 \uba85\ud655\ud558\uac8c \uc815\uc758\ud55c \ud6c4, \uadf8 \uc9c8\ubb38\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ub3c4\uad6c\ub97c \ucc3e\uc73c\uc138\uc694. \uc544\ubb34\ub9ac \uc815\uad50\ud55c \ub3c4\uad6c\ub77c\ub3c4 \uae30\uc5c5\uc758 \uad6c\uccb4\uc801\uc778 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\uc9c0 \uc54a\uc73c\uba74 \ud56d\uc0c1 \uc62c\ubc14\ub978 \uc120\ud0dd\uc740 \uc544\ub2d9\ub2c8\ub2e4.&quot;\n<h3 id=\"consider-your-data-maturity\" tabindex=\"-1\" data-source-line=\"485-485\"><span class=\"ez-toc-section\" id=\"Consider_Your_Data_Maturity\"><\/span>\ub370\uc774\ud130 \uc131\uc219\ub3c4 \uace0\ub824<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub300\ud615 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub9ac\ub4dc\uc778 \uc54c\ub809\uc2a4 \ud1b0\uc2a8\uc740 &quot;\uc870\uc9c1\uc758 \ud604\uc7ac \ub370\uc774\ud130 \uc131\uc219\ub3c4\uc5d0 \ub300\ud574 \uc194\uc9c1\ud558\uac8c \uc774\uc57c\uae30\ud558\uc138\uc694.&quot;\ub77c\uace0 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\uc77c\ubd80 \uae30\uc5c5\uc740 \uace0\uae09 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0 \ud22c\uc790\ud588\uc9c0\ub9cc, \uc774\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \ub370\uc774\ud130 \uae30\ubc18\uc774\ub098 \ubd84\uc11d \uae30\uc220\uc774 \ubd80\uc871\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae68\ub2eb\uac8c \ub429\ub2c8\ub2e4. \ud604\uc7ac \uc5ed\ub7c9\uc5d0 \ub9de\ub294 \uc194\ub8e8\uc158\uc73c\ub85c \uc2dc\uc791\ud558\uc5ec \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ub354\uc6b1 \uc815\uad50\ud55c \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uac83\uc774 \ub354 \uc88b\uc2b5\ub2c8\ub2e4.&quot;\n<h3 id=\"privacy-is-now-a-primary-consideration\" tabindex=\"-1\" data-source-line=\"489-489\"><span class=\"ez-toc-section\" id=\"Privacy_Is_Now_a_Primary_Consideration\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub294 \uc774\uc81c \uac00\uc7a5 \uc911\uc694\ud55c \uace0\ub824 \uc0ac\ud56d\uc785\ub2c8\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305 \uae30\uc220 \ud68c\uc0ac\uc758 \ucd5c\uace0 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ucc45\uc784\uc790(CPO)\uc778 \ub370\uc774\ube44\ub4dc \uccb8\uc740 &quot;\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc740 \ubd80\ucc28\uc801\uc778 \uace0\ub824 \uc0ac\ud56d\uc5d0\uc11c \uc8fc\uc694 \uc120\ud0dd \uae30\uc900\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uace0 \uaddc\uc81c\uac00 \uac15\ud654\ub428\uc5d0 \ub530\ub77c, \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158\uc740 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\uba74\uc11c\ub3c4 \uc5b4\ub5bb\uac8c \ud6a8\uacfc\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\ub294\uc9c0 \uc785\uc99d\ud574\uc57c \ud569\ub2c8\ub2e4. \uad11\ubc94\uc704\ud55c \ucd94\uc801 \uc5c6\uc774 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc81c\uacf5\ud558\ub294 Attrisight\uc758 \uc811\uadfc \ubc29\uc2dd\uc740 \uc5c5\uacc4\uac00 \ub098\uc544\uac00\uc57c \ud560 \ubc29\ud5a5\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.&quot;\n<h3 id=\"integration-trumps-standalone-capability\" tabindex=\"-1\" data-source-line=\"493-493\"><span class=\"ez-toc-section\" id=\"Integration_Trumps_Standalone_Capability\"><\/span>\ud1b5\ud569\uc740 \ub3c5\ub9bd\ud615 \uae30\ub2a5\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305 \uae30\uc220 \ucee8\uc124\ud134\ud2b8 \uc0ac\ub77c \uc874\uc2a8\uc740 &quot;\ucd5c\uace0\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub3c4\uad6c\ub294 \uae30\uc874 \ub9c8\ucf00\ud305 \uc2a4\ud0dd\uacfc \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \ud1b5\ud569\ub418\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \uac15\uc870\ud569\ub2c8\ub2e4. &quot;\uc544\ubb34\ub9ac \ubc1c\uc804\ub41c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158\uc774\ub77c\ub3c4 \uace0\ub9bd\ub41c \uc0c1\ud0dc\uc5d0\uc11c\ub294 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc2e4\ud589 \ud50c\ub7ab\ud3fc, \ubd84\uc11d \ub3c4\uad6c, \ub370\uc774\ud130 \uc6e8\uc5b4\ud558\uc6b0\uc2a4\uc640 \uc6d0\ud65c\ud558\uac8c \uc5f0\uacb0\ub418\ub294 \uc194\ub8e8\uc158\uc744 \uc6b0\uc120\uc801\uc73c\ub85c \uace0\ub824\ud558\uc138\uc694.&quot;\n<h2 id=\"decision-framework%3A-selecting-the-right-attribution-tool\" tabindex=\"-1\" data-source-line=\"497-497\"><span class=\"ez-toc-section\" id=\"Decision_Framework_Selecting_the_Right_Attribution_Tool\"><\/span>\uc758\uc0ac\uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c: \uc62c\ubc14\ub978 \uadc0\uc18d \ub3c4\uad6c \uc120\ud0dd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\ud558\uc758 \uc870\uc9c1\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc18d\uc131 \uc194\ub8e8\uc158\uc744 \uc120\ud0dd\ud558\ub824\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \uccb4\uacc4\uc801\uc778 \uc758\uc0ac \uacb0\uc815 \ud504\ub85c\uc138\uc2a4\ub97c \ub530\ub974\uc138\uc694.\n<h3 id=\"step-1%3A-define-your-requirements\" tabindex=\"-1\" data-source-line=\"501-501\"><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Requirements\"><\/span>1\ub2e8\uacc4: \uc694\uad6c \uc0ac\ud56d \uc815\uc758<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d\uc5d0 \ud544\uc694\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uba85\ud655\ud558\uac8c \uc124\uba85\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.\n<ul data-source-line=\"505-510\">\n<li data-source-line=\"505-505\"><strong>\ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38<\/strong>: \uadc0\uc18d\uc740 \uc5b4\ub5a4 \uad6c\uccb4\uc801\uc778 \uc9c8\ubb38\uc5d0 \ub2f5\ud574\uc57c \ud569\ub2c8\uae4c?<\/li>\n<li data-source-line=\"506-506\"><strong>\ucc44\ub110 \ubc94\uc704<\/strong>: \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \ud3ec\ud568\ud574\uc57c \ud569\ub2c8\uae4c?<\/li>\n<li data-source-line=\"507-507\"><strong>\uae30\uc220\uc801 \uc81c\uc57d<\/strong>: \ud604\uc7ac \ud658\uacbd\uc5d0\ub294 \uc5b4\ub5a4 \uc81c\uc57d\uc774 \uc788\ub098\uc694?<\/li>\n<li data-source-line=\"508-508\"><strong>\uc608\uc0b0 \ub9e4\uac1c\ubcc0\uc218<\/strong>: \uadc0\ud558\uc758 \uc870\uc9c1\uc5d0\uc11c\ub294 \uc5b4\ub5a4 \uc218\uc900\uc758 \ud22c\uc790\uac00 \uac00\ub2a5\ud569\ub2c8\uae4c?<\/li>\n<li data-source-line=\"509-510\"><strong>\ud0c0\uc784\ub77c\uc778 \uc694\uad6c \uc0ac\ud56d<\/strong>: \uc5bc\ub9c8\ub098 \ube68\ub9ac \uc18d\uc131 \uae30\ub2a5\uc774 \ud544\uc694\ud569\ub2c8\uae4c?<\/li>\n<\/ul>\n<h3 id=\"step-2%3A-assess-your-organizational-readiness\" tabindex=\"-1\" data-source-line=\"511-511\"><span class=\"ez-toc-section\" id=\"Step_2_Assess_Your_Organizational_Readiness\"><\/span>2\ub2e8\uacc4: \uc870\uc9c1 \uc900\ube44 \uc0c1\ud0dc \ud3c9\uac00<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud604\uc7ac \uc5ed\ub7c9\uacfc \ud55c\uacc4\ub97c \ud3c9\uac00\ud574 \ubcf4\uc138\uc694.\n<ul data-source-line=\"515-520\">\n<li data-source-line=\"515-515\"><strong>\ub370\uc774\ud130 \uc131\uc219\ub3c4<\/strong>: \ud604\uc7ac \ub370\uc774\ud130 \uc778\ud504\ub77c\ub294 \uc5bc\ub9c8\ub098 \uc815\uad50\ud569\ub2c8\uae4c?<\/li>\n<li data-source-line=\"516-516\"><strong>\uae30\uc220 \ub9ac\uc18c\uc2a4<\/strong>: \uad6c\ud604\uc744 \uc704\ud574 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub0b4\ubd80 \ub9ac\uc18c\uc2a4\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/li>\n<li data-source-line=\"517-517\"><strong>\ubd84\uc11d \ub2a5\ub825<\/strong>: \uadc0\uc0ac\uc5d0 \uadc0\uc0ac\uc758 \uadc0\uc0ac\uc5d0 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \ud574\uc11d\ud560 \uc218 \uc788\ub294 \uc9c1\uc6d0\uc774 \uc788\ub098\uc694?<\/li>\n<li data-source-line=\"518-518\"><strong>\ubcc0\ud654 \uc900\ube44<\/strong>: \uadc0\ud558\uc758 \uc870\uc9c1\uc740 \uc0c8\ub85c\uc6b4 \uce21\uc815 \ubc29\uc2dd\uc5d0 \uc5bc\ub9c8\ub098 \ub300\ube44\ub418\uc5b4 \uc788\uc2b5\ub2c8\uae4c?<\/li>\n<li data-source-line=\"519-520\"><strong>\uc784\uc6d0 \uc9c0\uc6d0<\/strong>: \uadc0\uc18d \ud22c\uc790\uc5d0 \ub300\ud55c \ub9ac\ub354\uc2ed\uc758 \uc9c0\uc9c0\uac00 \uc788\uc2b5\ub2c8\uae4c?<\/li>\n<\/ul>\n<h3 id=\"step-3%3A-evaluate-solutions-against-criteria\" tabindex=\"-1\" data-source-line=\"521-521\"><span class=\"ez-toc-section\" id=\"Step_3_Evaluate_Solutions_Against_Criteria\"><\/span>3\ub2e8\uacc4: \uae30\uc900\uc5d0 \ub530\ub77c \uc194\ub8e8\uc158 \ud3c9\uac00<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc6b0\uc120\uc21c\uc704\uc5d0 \ub530\ub77c \uac00\uc911\uce58\uac00 \uc801\uc6a9\ub41c \uc810\uc218 \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.\n<table data-source-line=\"525-533\">\n<thead data-source-line=\"525-525\">\n<tr data-source-line=\"525-525\">\n<th>\uae30\uc900<\/th>\n<th>\ubb34\uac8c<\/th>\n<th>\ub3c4\uad6c A \uc810\uc218<\/th>\n<th>\ub3c4\uad6c B \uc810\uc218<\/th>\n<th>\ub3c4\uad6c C \uc810\uc218<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"527-533\">\n<tr data-source-line=\"527-527\">\n<td>\uae30\ub2a5 \uc138\ud2b8<\/td>\n<td>25%<\/td>\n<td>8 (2.0)<\/td>\n<td>7 (1.75)<\/td>\n<td>9 (2.25)<\/td>\n<\/tr>\n<tr data-source-line=\"528-528\">\n<td>\uad6c\ud604\uc758 \uc6a9\uc774\uc131<\/td>\n<td>20%<\/td>\n<td>9 (1.8)<\/td>\n<td>6 (1.2)<\/td>\n<td>5 (1.0)<\/td>\n<\/tr>\n<tr data-source-line=\"529-529\">\n<td>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5<\/td>\n<td>20%<\/td>\n<td>7 (1.4)<\/td>\n<td>6 (1.2)<\/td>\n<td>9 (1.8)<\/td>\n<\/tr>\n<tr data-source-line=\"530-530\">\n<td>\ud1b5\ud569 \uc635\uc158<\/td>\n<td>15%<\/td>\n<td>8 (1.2)<\/td>\n<td>9 (1.35)<\/td>\n<td>7 (1.05)<\/td>\n<\/tr>\n<tr data-source-line=\"531-531\">\n<td>\ube44\uc6a9<\/td>\n<td>10%<\/td>\n<td>9 (0.9)<\/td>\n<td>8 (0.8)<\/td>\n<td>6 (0.6)<\/td>\n<\/tr>\n<tr data-source-line=\"532-532\">\n<td>\uc9c0\uc6d0 \ubc0f \uc11c\ube44\uc2a4<\/td>\n<td>10%<\/td>\n<td>7 (0.7)<\/td>\n<td>8 (0.8)<\/td>\n<td>9 (0.9)<\/td>\n<\/tr>\n<tr data-source-line=\"533-533\">\n<td><strong>\uac00\uc911 \ucd1d\uacc4<\/strong><\/td>\n<td><strong>100%<\/strong><\/td>\n<td><strong>8.0<\/strong><\/td>\n<td><strong>7.1<\/strong><\/td>\n<td><strong>7.6<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"step-4%3A-develop-implementation-plan\" tabindex=\"-1\" data-source-line=\"535-535\"><span class=\"ez-toc-section\" id=\"Step_4_Develop_Implementation_Plan\"><\/span>4\ub2e8\uacc4: \uad6c\ud604 \uacc4\ud68d \uac1c\ubc1c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc194\ub8e8\uc158\uc744 \uc120\ud0dd\ud55c \ud6c4 \uc790\uc138\ud55c \uad6c\ud604 \ub85c\ub4dc\ub9f5\uc744 \ub9cc\ub4dc\uc138\uc694.\n<ol data-source-line=\"539-543\">\n<li data-source-line=\"539-539\"><strong>\uc0ac\uc804 \uad6c\ud604 \uc900\ube44<\/strong>: \ub370\uc774\ud130 \uac10\uc0ac, \ucd94\uc801 \uacc4\ud68d, \uc774\ud574\uad00\uacc4\uc790 \uc815\ub82c<\/li>\n<li data-source-line=\"540-540\"><strong>\uae30\uc220 \uad6c\ud604<\/strong>: \ub3c4\uad6c \uad6c\uc131, \ud1b5\ud569 \uc124\uc815, \ud14c\uc2a4\ud2b8<\/li>\n<li data-source-line=\"541-541\"><strong>\uc870\uc9c1 \ud65c\uc131\ud654<\/strong>: \uad50\uc721, \ud504\ub85c\uc138\uc2a4 \uac1c\ubc1c, \ubcc0\ud654 \uad00\ub9ac<\/li>\n<li data-source-line=\"542-543\"><strong>\uac80\uc99d \ubc0f \ucd5c\uc801\ud654<\/strong>: \uc815\ud655\ub3c4 \uac80\uc99d, \ubaa8\ub378 \uac1c\uc120, \uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/li>\n<\/ol>\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"544-544\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"do-i-need-a-dedicated-attribution-tool-or-is-the-attribution-in-my-marketing-platforms-sufficient%3F\" tabindex=\"-1\" data-source-line=\"546-546\"><span class=\"ez-toc-section\" id=\"Do_I_need_a_dedicated_attribution_tool_or_is_the_attribution_in_my_marketing_platforms_sufficient\"><\/span>\uc804\ub2f4 \uadc0\uc18d \ub3c4\uad6c\uac00 \ud544\uc694\ud55c\uac00\uc694? \uc544\ub2c8\uba74 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc5d0 \uc788\ub294 \uadc0\uc18d\ub9cc\uc73c\ub85c \ucda9\ubd84\ud560\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub2f5\uc740 \ub9c8\ucf00\ud305 \ubcf5\uc7a1\uc131\uacfc \uce21\uc815 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. Google Ads\ub098 Facebook\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\ubcc4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uac00 \ub2e8\uc21c\ud558\uac70\ub098 \uc608\uc0b0\uc774 \ubd80\uc871\ud55c \uc870\uc9c1\uc5d0 \ucda9\ubd84\ud55c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \uc790\uccb4 \ucc44\ub110\uc5d0 \ub300\ud55c \ud3b8\ud5a5\uc131\uc774 \uac15\ud558\uace0 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc774 \uc81c\ud55c\uc801\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uacfc \uac19\uc740 \uacbd\uc6b0 \uc804\ub2f4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. (1) \uc11c\ub85c\uc5d0\uac8c \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc5ec\ub7ec \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0, (2) \uc5ec\ub7ec \uc138\uc158 \ub610\ub294 \uae30\uae30\uc5d0 \uac78\uccd0 \uace0\uac1d \uc5ec\uc815\uc774 \uc788\ub294 \uacbd\uc6b0, (3) \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \uc624\ud504\ub77c\uc778 \uc804\ud658\uacfc \uc5f0\uacb0\ud574\uc57c \ud558\ub294 \uacbd\uc6b0, (4) \uae30\ubcf8\uc801\uc778 \uccab \ubc88\uc9f8\/\ub9c8\uc9c0\ub9c9 \uc811\uc810\uc744 \ub118\uc5b4 \uc815\uad50\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc774 \ud544\uc694\ud55c \uacbd\uc6b0\uc785\ub2c8\ub2e4. \ub9ce\uc740 \uc870\uc9c1\uc774 \ud50c\ub7ab\ud3fc\ubcc4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc73c\ub85c \uc2dc\uc791\ud558\uc5ec \ub9c8\ucf00\ud305 \ubcf5\uc7a1\uc131\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uc804\ub2f4 \uc194\ub8e8\uc158\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4.\n<h3 id=\"how-should-privacy-regulations-factor-into-attribution-tool-selection%3F\" tabindex=\"-1\" data-source-line=\"549-549\"><span class=\"ez-toc-section\" id=\"How_should_privacy_regulations_factor_into_attribution_tool_selection\"><\/span>\uadc0\uc18d \ub3c4\uad6c \uc120\ud0dd \uc2dc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc5b4\ub5bb\uac8c \uace0\ub824\ud574\uc57c \ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\nGDPR \ubc0f CCPA\uc640 \uac19\uc740 \ubc95\ub960\uc774 \ud655\ub300\ub418\uace0 \ud0c0\uc0ac \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\ub294 \uc0c1\ud669\uc5d0\uc11c \ud2b9\ud788 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc740 \ub3c4\uad6c \uc120\ud0dd \uc2dc \uc8fc\uc694 \uace0\ub824 \uc0ac\ud56d\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub3c4\uad6c\ub97c \ud3c9\uac00\ud560 \ub54c\ub294 \ub2e4\uc74c\uc744 \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4. (1) \uc194\ub8e8\uc158\uc774 \uc81c\ud55c\ub418\ub294 \ud0c0\uc0ac \ucfe0\ud0a4 \ub610\ub294 \uae30\uae30 \uc2dd\ubcc4\uc790\uc5d0 \ud06c\uac8c \uc758\uc874\ud558\ub294\uc9c0 \uc5ec\ubd80, (2) \ub3c4\uad6c\uac00 \ub3d9\uc758 \uad00\ub9ac\ub97c \ucc98\ub9ac\ud558\uace0 \uc0ac\uc6a9\uc790 \uae30\ubcf8 \uc124\uc815\uc744 \uc874\uc911\ud558\ub294 \ubc29\uc2dd, (3) \ud544\uc694\ud55c \uc815\ubcf4\ub9cc \uc218\uc9d1\ud558\uae30 \uc704\ud574 \ub0b4\uc7a5\ub41c \ub370\uc774\ud130 \ucd5c\uc18c\ud654 \uc811\uadfc \ubc29\uc2dd, (4) \ub3c4\uad6c\uac00 \uc11c\ubc84 \uce21 \ucd94\uc801 \ub610\ub294 \ud1b5\uacc4 \ubaa8\ub378\ub9c1\uacfc \uac19\uc740 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \ub300\uc548\uc744 \uc81c\uacf5\ud558\ub294\uc9c0 \uc5ec\ubd80, (5) \uacf5\uae09\uc5c5\uccb4\uac00 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcc0\ud654\uc5d0 \uc801\uc751\ud55c \uc2e4\uc801. \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uc870\uc9c1\uc740 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc0ac\ud6c4 \uace0\ub824\uac00 \uc544\ub2cc \ud575\uc2ec \uc6d0\uce59\uc73c\ub85c \uc124\uacc4\ud558\uc5ec \uaddc\uc815\uc774 \ubcc0\ud654\ud558\ub354\ub77c\ub3c4 \uce21\uc815 \uae30\ub2a5\uc758 \ud6a8\uacfc\ub97c \uc720\uc9c0\ud558\ub294 Attrisight\uc640 \uac19\uc740 \uc18d\uc131 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.","protected":false},"excerpt":{"rendered":"<p>\uc801\uc808\ud55c \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\uba74 \ucea0\ud398\uc778 \ud6a8\uacfc \uce21\uc815, \uc9c0\ucd9c \ucd5c\uc801\ud654, ROI \ud5a5\uc0c1\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 \uac00\uaca9, \uae30\ub2a5, \uad6c\ud604 \ubcf5\uc7a1\uc131, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \ub4f1 \ud575\uc2ec \uae30\uc900\uc5d0 \ub530\ub77c \uc8fc\uc694 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc0c1\uc138\ud55c \ube44\uad50, \uc804\ubb38\uac00\uc758 \ud1b5\ucc30\ub825, \uadf8\ub9ac\uace0 \uc2e4\uc6a9\uc801\uc778 \uc758\uc0ac \uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub9ac\ub354\ub294 \ud544\uc694\ud55c \uc9c0\uc2dd\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-307","post","type-post","status-publish","format-standard","hentry","category-attribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Attribution Tools Comparison: Finding the Right Fit for Your Business - AttriSight<\/title>\n<meta name=\"description\" content=\"Compare leading marketing attribution tools to find the perfect solution for your business needs. 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