{"id":299,"date":"2025-05-12T19:41:20","date_gmt":"2025-05-13T03:41:20","guid":{"rendered":"https:\/\/attrisight.com\/?p=299"},"modified":"2025-05-12T19:41:20","modified_gmt":"2025-05-13T03:41:20","slug":"%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/","title":{"rendered":"\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"\uace0\uac1d \uc5ec\uc815\uc774 \ub514\uc9c0\ud138\uacfc \uc624\ud504\ub77c\uc778 \ud658\uacbd\uc73c\ub85c \uc810\uc810 \ub354 \ud655\uc7a5\ub428\uc5d0 \ub530\ub77c, \ub9c8\ucf00\ud130\ub294 \ud3ec\uad04\uc801\uc778 \uae30\uc5ec \ubd84\uc11d\uc744 \uc704\ud574 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uc811\uc810\uc744 \uc5f0\uacb0\ud574\uc57c \ud558\ub294 \ubcf5\uc7a1\ud55c \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud569\ub2c8\ub2e4. \uc774 \uae00\uc740 \ub514\uc9c0\ud138\uacfc \uc624\ud504\ub77c\uc778\uc758 \uac04\uadf9\uc744 \uba54\uc6b0\ub294 \ud06c\ub85c\uc2a4\ucc44\ub110 \uae30\uc5ec \ubd84\uc11d \uad6c\ud604\uc744 \uc704\ud55c \uc644\ubcbd\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \uc804\ud658 \ucd94\uc801, \ub9e4\uc7a5 \ub0b4 \ud65c\ub3d9\uacfc \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \uc5f0\uacc4, \uadf8\ub9ac\uace0 \uace0\uac1d \uc5ec\uc815 \uc804\uccb4\ub97c \ud3ec\ucc29\ud558\ub294 \ud1b5\ud569 \uce21\uc815 \ubaa8\ub378 \uad6c\ucd95\uc744 \uc704\ud55c \uac80\uc99d\ub41c \uc804\ub7b5\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \uc2e4\uc9c8\uc801\uc778 \uad6c\ud604 \ub2e8\uacc4, \uae30\uc220 \uad8c\uc7a5 \uc0ac\ud56d, \uadf8\ub9ac\uace0 \uc2e4\uc81c \uc0ac\ub840 \uc5f0\uad6c\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub9ac\ub354\ub294 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc131\uacfc\ub97c \uc815\ud655\ud558\uac8c \ud3c9\uac00\ud558\ub294 \ud1b5\ud569\uc801\uc778 \uae30\uc5ec \ubd84\uc11d \uad6c\ucd95\uc744 \uc704\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc73c\uba70, \uad81\uadf9\uc801\uc73c\ub85c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \ub9ac\uc18c\uc2a4 \ud560\ub2f9\uacfc \ub9c8\ucf00\ud305 ROI \ud5a5\uc0c1\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Introduction\" >\uc18c\uac1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#The_Online-Offline_Attribution_Challenge\" >\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d \ucc4c\ub9b0\uc9c0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#The_Data_Disconnect\" >\ub370\uc774\ud130 \ub2e8\uc808<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#The_Organizational_Divide\" >\uc870\uc9c1 \ubd84\uc5f4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#The_Methodology_Mismatch\" >\ubc29\ubc95\ub860\uc758 \ubd88\uc77c\uce58<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Key_Strategies_for_Online-Offline_Attribution\" >\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc744 \uc704\ud55c \ud575\uc2ec \uc804\ub7b5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#1_Implementing_Online-to-Offline_Tracking_Mechanisms\" >1. \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \ucd94\uc801 \uba54\ucee4\ub2c8\uc998 \uad6c\ud604<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Digital-to-Physical_Connection_Points\" >\ub514\uc9c0\ud138-\ubb3c\ub9ac\uc801 \uc5f0\uacb0 \uc9c0\uc810<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Implementation_Approaches\" >\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Case_Example_Automotive_Dealer_Groups_Online-to-Offline_Connection\" >\uc0ac\ub840: \uc790\ub3d9\ucc28 \ub51c\ub7ec \uadf8\ub8f9\uc758 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc5f0\uacb0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#2_Tracking_Offline-to-Online_Influence\" >2. \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc628\ub77c\uc778\uc73c\ub85c\uc758 \uc601\ud5a5\ub825 \ucd94\uc801<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Physical-to-Digital_Connection_Points\" >\ubb3c\ub9ac\uc801-\ub514\uc9c0\ud138 \uc5f0\uacb0 \uc9c0\uc810<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Implementation_Approaches-2\" >\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Case_Example_Retail_Brands_Offline-to-Online_Tracking\" >\uc0ac\ub840: \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc758 \uc624\ud504\ub77c\uc778-\uc628\ub77c\uc778 \ucd94\uc801<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#3_Unifying_Customer_Identity_Across_Channels\" >3. \ucc44\ub110 \uac04 \uace0\uac1d \uc815\uccb4\uc131 \ud1b5\ud569<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Identity_Resolution_Approaches\" >ID \ud655\uc778 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Implementation_Approaches-3\" >\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Case_Example_Hotel_Chains_Identity_Unification\" >\uc0ac\ub840: \ud638\ud154 \uccb4\uc778\uc758 \uc815\uccb4\uc131 \ud1b5\ud569<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#4_Implementing_Unified_Measurement_Models\" >4. \ud1b5\ud569 \uce21\uc815 \ubaa8\ub378 \uad6c\ud604<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Unified_Modeling_Approaches\" >\ud1b5\ud569 \ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Implementation_Approaches-4\" >\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Case_Example_Financial_Services_Firms_Unified_Measurement\" >\uc0ac\ub840: \uae08\uc735 \uc11c\ube44\uc2a4 \ud68c\uc0ac\uc758 \ud1b5\ud569 \uce21\uc815<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Technical_Implementation_for_Online-Offline_Attribution\" >\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc744 \uc704\ud55c \uae30\uc220 \uad6c\ud604<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Data_Collection_Infrastructure\" >\ub370\uc774\ud130 \uc218\uc9d1 \uc778\ud504\ub77c<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Online_Collection_Mechanisms\" >\uc628\ub77c\uc778 \uc218\uc9d1 \uba54\ucee4\ub2c8\uc998<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Offline_Collection_Mechanisms\" >\uc624\ud504\ub77c\uc778 \uc218\uc9d1 \uba54\ucee4\ub2c8\uc998<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Data_Integration_Approach\" >\ub370\uc774\ud130 \ud1b5\ud569 \uc811\uadfc \ubc29\uc2dd<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Technical_Integration_Methods\" >\uae30\uc220 \ud1b5\ud569 \ubc29\ubc95<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Key_Integration_Considerations\" >\uc8fc\uc694 \ud1b5\ud569 \uace0\ub824 \uc0ac\ud56d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Analysis_and_Reporting\" >\ubd84\uc11d \ubc0f \ubcf4\uace0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Analysis_Approaches\" >\ubd84\uc11d \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Reporting_Framework\" >\ubcf4\uace0 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Organizational_Strategies_for_Online-Offline_Attribution\" >\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc744 \uc704\ud55c \uc870\uc9c1 \uc804\ub7b5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Breaking_Down_Organizational_Silos\" >\uc870\uc9c1 \uc0ac\uc77c\ub85c \ud574\uccb4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Skill_Development_and_Training\" >\uae30\uc220 \uac1c\ubc1c \ubc0f \uad50\uc721<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Governance_and_Process_Integration\" >\uac70\ubc84\ub10c\uc2a4 \ubc0f \ud504\ub85c\uc138\uc2a4 \ud1b5\ud569<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Case_Study_Retailers_Online-Offline_Attribution_Transformation\" >\uc0ac\ub840 \uc5f0\uad6c: \uc18c\ub9e4\uc5c5\uccb4\uc758 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d \ubcc0\ud658<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#The_Challenge\" >\ub3c4\uc804 \uacfc\uc81c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#The_Approach\" >\uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#The_Results\" >\uacb0\uacfc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Best_Practices_for_Online-Offline_Attribution\" >\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc744 \uc704\ud55c \ubaa8\ubc94 \uc0ac\ub840<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#1_Start_With_Clear_Business_Questions\" >1. \uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#2_Implement_Thoughtful_Identity_Resolution\" >2. \uc2e0\uc911\ud55c \uc2e0\uc6d0 \ud655\uc778 \uad6c\ud604<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#3_Blend_Methodologies_Appropriately\" >3. \ubc29\ubc95\ub860\uc744 \uc801\uc808\ud558\uac8c \ud63c\ud569\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#4_Focus_on_Incrementality_Not_Just_Attribution\" >4. \uadc0\uc18d\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc99d\ubd84\uc131\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#5_Blend_Art_and_Science\" >5. \uc608\uc220\uacfc \uacfc\ud559\uc744 \uc735\ud569\ud558\ub2e4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#How_accurately_can_we_connect_online_advertising_to_in-store_purchases\" >\uc628\ub77c\uc778 \uad11\uace0\uc640 \ub9e4\uc7a5 \uad6c\ub9e4\ub97c \uc5bc\ub9c8\ub098 \uc815\ud655\ud558\uac8c \uc5f0\uacb0\ud560 \uc218 \uc788\uc744\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#What_technologies_are_essential_for_online-offline_attribution\" >\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc5d0 \ud544\uc218\uc801\uc778 \uae30\uc220\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#How_do_you_handle_long_sales_cycles_in_online-offline_attribution\" >\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc758 \uae34 \ud310\ub9e4 \uc8fc\uae30\ub97c \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ud558\uc2dc\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#How_do_you_attribute_value_to_physical_locations_in_the_digital_customer_journey\" >\ub514\uc9c0\ud138 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \ubb3c\ub9ac\uc801 \uc704\uce58\uc5d0 \uc5b4\ub5bb\uac8c \uac00\uce58\ub97c \ubd80\uc5ec\ud558\uc2dc\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#How_is_privacy_regulation_affecting_online-offline_attribution\" >\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc740 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc18d\uc131\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub098\uc694?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Academic_References\" >\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/ko\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%b0%8f-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%ec%b1%84%eb%84%90%ec%97%90%ec%84%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%b8%a1%ec%a0%95\/#Conclusion\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc624\ub298\ub0a0 \uace0\uac1d \uc5ec\uc815\uc740 \uc628\ub77c\uc778\uc774\ub098 \uc624\ud504\ub77c\uc778\uc5d0\uc11c\ub9cc \uc874\uc7ac\ud558\ub294 \uacbd\uc6b0\uac00 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uacfc \uac19\uc740 \uc77c\ubc18\uc801\uc778 \uc0c1\ud669\uc744 \uace0\ub824\ud574 \ubcf4\uc138\uc694.\n<ul data-source-line=\"11-14\">\n<li data-source-line=\"11-11\">\uc18c\ube44\uc790\ub294 \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \uc81c\ud488\uc744 \uac80\uc0c9\ud558\uace0 \uc628\ub77c\uc778\uc5d0\uc11c \ub9ac\ubdf0\ub97c \uc77d\uc740 \ud6c4 \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"12-12\">B2B \uc7a0\uc7ac \uace0\uac1d\uc740 LinkedIn \uad11\uace0\ub97c \ud1b5\ud574 \ud68c\uc0ac\ub97c \ubc1c\uacac\ud558\uace0, \uc9c1\uc811 \ubb34\uc5ed \ubc15\ub78c\ud68c\uc5d0 \ucc38\uc11d\ud55c \ud6c4 \uc601\uc5c5 \ubc29\ubb38\uc744 \ud1b5\ud574 \uc804\ud658\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"13-14\">\uc1fc\ud551\uac1d\uc740 \uc9c1\uc811 \uc6b0\ud3b8\uc73c\ub85c \uc81c\uc548\uc744 \ubc1b\uace0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc5ec \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc5bb\uc740 \ud6c4 \ucd5c\uc885\uc801\uc73c\ub85c \ud68c\uc0ac \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \uad6c\ub9e4\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uac01\uac01\uc758 \uacbd\uc6b0, \uad6c\ub9e4 \uacbd\ub85c\ub294 \ub514\uc9c0\ud138 \uc601\uc5ed\uacfc \ubb3c\ub9ac\uc801 \uc601\uc5ed\uc744 \uc5ec\ub7ec \ubc88 \ub118\ub098\ub4ed\ub2c8\ub2e4. \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, 70% \uc774\uc0c1\uc758 \uc18c\ube44\uc790\uac00 \uc1fc\ud551 \uacfc\uc815\uc5d0\uc11c \uc5ec\ub7ec \ucc44\ub110\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ub9e5\ud0a8\uc9c0\ub294 \uc634\ub2c8\ucc44\ub110 \uace0\uac1d\uc774 \ub2e8\uc77c \ucc44\ub110 \uace0\uac1d\ubcf4\ub2e4 4\ubc30 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc4f4\ub2e4\uace0 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub300\ubd80\ubd84\uc758 \uae30\uc5ec \ubd84\uc11d \uc2dc\uc2a4\ud15c\uc740 \uc5ec\uc804\ud788 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc744 \ubcc4\uac1c\uc758 \uc601\uc5ed\uc73c\ub85c \ucde8\uae09\ud569\ub2c8\ub2e4. \uc601\uc564\ub8e8\ube44\ucea0\uc758 \uc804 \uae00\ub85c\ubc8c CEO\uc778 \ub370\uc774\ube44\ub4dc \uc138\uc774\ube14\uc740 &quot;\uc624\ub298\ub0a0 \ub9c8\ucf00\ud130\uac00 \uc9c1\uba74\ud55c \uac00\uc7a5 \ud070 \uae30\uc5ec \ubd84\uc11d \uacfc\uc81c\ub294 \ub514\uc9c0\ud138 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ub514\uc9c0\ud138 \ud65c\ub3d9\uc744 \ubb3c\ub9ac\uc801 \uc138\uacc4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc77c\uacfc \uc5f0\uacb0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uc774\ub7ec\ud55c \uc5f0\uacb0\uc774 \uc5c6\ub2e4\uba74 \uae30\uc5c5\ub4e4\uc740 \uc804\uccb4 \uadf8\ub9bc\uc758 \uc808\ubc18\ub9cc\uc744 \ubcf4\uace0 \uacb0\uc815\uc744 \ub0b4\ub9ac\uac8c \ub429\ub2c8\ub2e4.&quot; \uc774\ub7ec\ud55c \ub2e8\uc808\ub41c \uce21\uc815 \ubc29\uc2dd\uc740 \uc2ec\uac01\ud55c \ubb38\uc81c\ub97c \uc57c\uae30\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"21-25\">\n<li data-source-line=\"21-21\">\uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc740 \uc624\ud504\ub77c\uc778 \uc804\ud658\uc744 \ucd09\uc9c4\ud560 \ub54c \uacfc\uc18c\ud3c9\uac00\ub429\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"22-22\">\uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub294 \ub514\uc9c0\ud138 \ub9ac\uc11c\uce58\ub97c \ucd09\ubc1c\ud560 \ub54c \ub208\uc5d0 \ub744\uc9c0 \uc54a\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"23-23\">\uc608\uc0b0 \ud560\ub2f9 \uacb0\uc815\uc740 \ubd88\uc644\uc804\ud55c \uc5ec\ud589 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"24-25\">\uace0\uac1d \uacbd\ud5d8\uc774 \ucc44\ub110\ubcc4\ub85c \ubd84\ub9ac\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uaca9\ucc28\ub97c \uba54\uc6b0\ub294 \ub370 \uc5b4\ub824\uc6c0\uc774 \uc788\ub2e4\ub294 \uac83\uc740 \uc774\ud574\ud560 \ub9cc\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9\uc740 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ucd94\uc801 \uac00\ub2a5\ud55c \ub370\uc774\ud130 \ud754\uc801\uc744 \uc0dd\uc131\ud558\ub294 \ubc18\uba74, \ubb3c\ub9ac\uc801 \ud65c\ub3d9\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \uccb4\uacc4\uc801\uc73c\ub85c \ud30c\uc545\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc11c\ub85c \ub2e4\ub978 \ud300, \uae30\uc220, \uadf8\ub9ac\uace0 \uc9c0\ud45c\ub294 \ud1b5\ud569 \uacfc\uc81c\ub97c \ub354\uc6b1 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uce21\uc815\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \uc870\uc9c1\uc740 \uc5c4\uccad\ub09c \uc774\uc810\uc744 \uc5bb\uc2b5\ub2c8\ub2e4. Forrester Research\uc5d0 \ub530\ub974\uba74, \ud1b5\ud569\ub41c \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud65c\uc6a9\ud558\ub294 \uae30\uc5c5\uc740 \uce21\uc815\uc744 \ubd84\uc0b0\ud558\ub294 \uae30\uc5c5\ubcf4\ub2e4 30% \ub354 \ub192\uc740 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uacfc 20% \ub354 \ub192\uc740 \uc804\ud658\uc728\uc744 \ub2ec\uc131\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uaca9\ucc28\ub97c \uba54\uc6b0\ub294 \uc2e4\uc9c8\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc5f0\uacb0\ub41c \uce21\uc815\uc744 \uad6c\ud604\ud558\ub294 \uae30\uc220\uacfc \ubc29\ubc95\ub860, \ub2e4\uc591\ud55c \uc870\uc9c1 \uc720\ud615\uc5d0 \uc801\uc6a9\ub418\ub294 \uad6c\ud604 \uc804\ub7b5, \uadf8\ub9ac\uace0 \ubb3c\ub9ac\uc801 \ubc0f \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ud1b5\ud569\ud55c \uae30\uc5c5\uc758 \uc2e4\uc81c \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ucc44\ub110 \ubaa8\ub450\uc5d0\uc11c \ud3ec\uad04\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud558\ub824\ub294 \uc870\uc9c1\uc740\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\uc634\ub2c8\ucc44\ub110 \uce21\uc815 \uacfc\uc81c\uc5d0 \ub9de\ucdb0 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h2 id=\"the-online-offline-attribution-challenge\" tabindex=\"-1\" data-source-line=\"34-34\"><span class=\"ez-toc-section\" id=\"The_Online-Offline_Attribution_Challenge\"><\/span>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d \ucc4c\ub9b0\uc9c0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc194\ub8e8\uc158\uc744 \ubaa8\uc0c9\ud558\uae30 \uc804\uc5d0 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc744 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4dc\ub294 \uad6c\uccb4\uc801\uc778 \uacfc\uc81c\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"the-data-disconnect\" tabindex=\"-1\" data-source-line=\"38-38\"><span class=\"ez-toc-section\" id=\"The_Data_Disconnect\"><\/span>\ub370\uc774\ud130 \ub2e8\uc808<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadfc\ubcf8\uc801\uc778 \uacfc\uc81c\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uacfc \ubb3c\ub9ac\uc801 \ud658\uacbd\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ubc29\uc2dd\uc774 \ub2e4\ub974\ub2e4\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"42-46\">\n<li data-source-line=\"42-42\"><strong>\ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9<\/strong>: \ucfe0\ud0a4, \ud53d\uc140, \uae30\uae30 ID \ubc0f \uacc4\uc815 \ub85c\uadf8\uc778\uc744 \ud1b5\ud574 \uc790\ub3d9\uc73c\ub85c \ucd94\uc801\ub428<\/li>\n<li data-source-line=\"43-43\"><strong>\ubb3c\ub9ac\uc801 \uc0c1\ud638 \uc791\uc6a9<\/strong>: (\ud310\ub9e4 \uc2dc\uc810 \uc2dc\uc2a4\ud15c, \uc218\ub3d9 \uc785\ub825 \ub4f1)\uc744 \ud3ec\ucc29\ud558\uae30 \uc704\ud55c \uba85\uc2dc\uc801\uc778 \uba54\ucee4\ub2c8\uc998\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"44-44\"><strong>\uc815\uccb4\uc131 \uaca9\ucc28<\/strong>: \uc628\ub77c\uc778\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \uc2dd\ubcc4\uc790(\uc774\uba54\uc77c, \ucfe0\ud0a4 ID)\uc640 \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \uc2dd\ubcc4\uc790(\ub85c\uc5f4\ud2f0 \uce74\ub4dc, \uc804\ud654\ubc88\ud638)\uac00 \ub2e4\ub985\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"45-46\"><strong>\ud0c0\uc774\ubc0d \ucc28\uc774<\/strong>: \uc624\ud504\ub77c\uc778 \uc774\ubca4\ud2b8\uc758 \uacbd\uc6b0 \uae30\ub85d\uc774 \uc9c0\uc5f0\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc740 \ubc18\uba74 \ub514\uc9c0\ud138 \uc791\uc5c5\uc758 \uacbd\uc6b0 \ud0c0\uc784\uc2a4\ud0ec\ud504\uac00 \uc790\ub3d9\uc73c\ub85c \uae30\ub85d\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7f0 \ucc28\uc774\uc810\uc744 \ud574\uc18c\ud558\ub824\uba74 \uc11c\ub85c \ub2e4\ub978 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \uc5f0\uacb0\ud558\ub294 \uc758\ub3c4\uc801\uc778 \uc2dc\uc2a4\ud15c\uacfc \ud504\ub85c\uc138\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"the-organizational-divide\" tabindex=\"-1\" data-source-line=\"49-49\"><span class=\"ez-toc-section\" id=\"The_Organizational_Divide\"><\/span>\uc870\uc9c1 \ubd84\uc5f4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc220\uc801 \ubb38\uc81c \uc678\uc5d0\ub3c4 \uc870\uc9c1 \uad6c\uc870\ub294 \uc885\uc885 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc758 \uaca9\ucc28\ub97c \uc2ec\ud654\uc2dc\ud0b5\ub2c8\ub2e4.\n<ul data-source-line=\"53-57\">\n<li data-source-line=\"53-53\"><strong>\ud300 \ubd84\ub9ac<\/strong>: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc804\ud1b5 \ub9c8\ucf00\ud305 \ud300\uc740 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc6b4\uc601\ub429\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"54-54\"><strong>\ubbf8\ud130\ubc95 \ucc28\uc774<\/strong>: \uc628\ub77c\uc778 \ud300\uc740 \ud074\ub9ad\uacfc \uc804\ud658\uc5d0 \uc9d1\uc911\ud558\ub294 \ubc18\uba74 \uc624\ud504\ub77c\uc778 \ud300\uc740 \ubc29\ubb38\uac1d \uc218\uc640 \ub9e4\ucd9c\uacfc \uac19\uc740 \uc9c0\ud45c\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"55-55\"><strong>\uc608\uc0b0 \uacbd\uc7c1<\/strong>: \ub514\uc9c0\ud138 \ubc0f \uae30\uc874 \ucc44\ub110\uc740 \ud611\ub825\ud558\uae30\ubcf4\ub2e4\ub294 \ub9ac\uc18c\uc2a4\ub97c \ub193\uace0 \uacbd\uc7c1\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"56-57\"><strong>\uae30\uc220 \uaca9\ucc28<\/strong>: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uae30\uc874 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \uae30\uc220 \uc2a4\ud0dd<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uc870\uc9c1\uc801 \ubd84\uc5f4\ub85c \uc778\ud574 \uce21\uc815\uc744 \uc5f0\uacb0\ud558\ub294 \uac83\uc774 \uae30\uc220\uc801\uc73c\ub85c \uc5b4\ub824\uc6b8 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc815\uce58\uc801\uc73c\ub85c\ub3c4 \uc5b4\ub824\uc6b4 \ud658\uacbd\uc774 \uc870\uc131\ub429\ub2c8\ub2e4.\n<h3 id=\"the-methodology-mismatch\" tabindex=\"-1\" data-source-line=\"60-60\"><span class=\"ez-toc-section\" id=\"The_Methodology_Mismatch\"><\/span>\ubc29\ubc95\ub860\uc758 \ubd88\uc77c\uce58<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc740 \ub514\uc9c0\ud138 \ubc0f \ubb3c\ub9ac\uc801 \ucc44\ub110\uc5d0\uc11c \ub2e4\ub974\uac8c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"64-68\">\n<li data-source-line=\"64-64\"><strong>\ub514\uc9c0\ud138 \uadc0\uc18d<\/strong>: \uc77c\ubc18\uc801\uc73c\ub85c \uc138\ubd84\ud654\ub41c \ud130\uce58\ud3ec\uc778\ud2b8 \ucd94\uc801\uc744 \uac16\ucd98 \uba40\ud2f0\ud130\uce58 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"65-65\"><strong>\uc804\ud1b5\uc801\uc778 \ubbf8\ub514\uc5b4<\/strong>: \uc885\uc885 \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uacfc \uc2dc\uc7a5 \ud14c\uc2a4\ud2b8\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"66-66\"><strong>\uc2dc\uac04 \ud504\ub808\uc784 \ucc28\uc774<\/strong>: \ub514\uc9c0\ud138 \uce21\uc815\uc740 \uc989\uac01\uc801\uc778 \ub300\uc751\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \ubc18\uba74 \uc624\ud504\ub77c\uc778 \uce21\uc815\uc740 \uc7a5\uae30\uc801\uc778 \uc601\ud5a5\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"67-68\"><strong>\uc815\ud655\ub3c4 \uae30\ub300\uce58<\/strong>: \ub514\uc9c0\ud138 \ud300\uc740 \uc815\ud655\ud55c \uce21\uc815 \ud56d\ubaa9\uc744 \uae30\ub300\ud558\ub294 \ubc18\uba74 \uc624\ud504\ub77c\uc778 \ud300\uc740 \ubc29\ud5a5\uc131 \uc788\ub294 \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc791\uc5c5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ubc29\ubc95\ub860\uc801 \ucc28\uc774\uc810\uc744 \uc870\ud654\uc2dc\ud0a4\ub824\uba74 \uac01 \uc811\uadfc \ubc29\uc2dd\uc758 \uc7a5\uc810\uacfc \ud55c\uacc4\ub97c \uc874\uc911\ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h2 id=\"key-strategies-for-online-offline-attribution\" tabindex=\"-1\" data-source-line=\"71-71\"><span class=\"ez-toc-section\" id=\"Key_Strategies_for_Online-Offline_Attribution\"><\/span>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc744 \uc704\ud55c \ud575\uc2ec \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc774\ub7ec\ud55c \uc5b4\ub824\uc6c0\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uae30\uc5c5\ub4e4\uc740 \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138\uacfc \uc624\ud504\ub77c\uc778\uc758 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\uae30 \uc704\ud574 \uae30\uc5c5\ub4e4\uc774 \uc0ac\uc6a9\ud558\ub294 \uc8fc\uc694 \uc804\ub7b5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<h3 id=\"1.-implementing-online-to-offline-tracking-mechanisms\" tabindex=\"-1\" data-source-line=\"75-75\"><span class=\"ez-toc-section\" id=\"1_Implementing_Online-to-Offline_Tracking_Mechanisms\"><\/span>1. \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \ucd94\uc801 \uba54\ucee4\ub2c8\uc998 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucc44\ub110\uc744 \uc5f0\uacb0\ud558\ub294 \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc774 \uc624\ud504\ub77c\uc778 \ud589\ub3d9\uc744 \uc5b4\ub5bb\uac8c \ucd09\uc9c4\ud558\ub294\uc9c0 \ucd94\uc801\ud558\ub294 \uba54\ucee4\ub2c8\uc998\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h4 id=\"digital-to-physical-connection-points\" tabindex=\"-1\" data-source-line=\"79-79\"><span class=\"ez-toc-section\" id=\"Digital-to-Physical_Connection_Points\"><\/span>\ub514\uc9c0\ud138-\ubb3c\ub9ac\uc801 \uc5f0\uacb0 \uc9c0\uc810<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc5ec\ub7ec \uac00\uc9c0 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \uc624\ud504\ub77c\uc778 \ud65c\ub3d9\uacfc \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"83-88\">\n<li data-source-line=\"83-83\"><strong>\ud504\ub85c\ubaa8 \ucf54\ub4dc \ubc0f \ucfe0\ud3f0<\/strong>: \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \ud45c\uc2dc\ub418\uace0 \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \uace0\uc720\ud558\uace0 \ucd94\uc801 \uac00\ub2a5\ud55c \ucf54\ub4dc<\/li>\n<li data-source-line=\"84-84\"><strong>\ub9e4\uc7a5 \ucc3e\uae30 \ubc0f &quot;\ub9e4\uc7a5\uc5d0\uc11c \ucc3e\uae30&quot; \uae30\ub2a5<\/strong>: \uc624\ud504\ub77c\uc778 \uad6c\ub9e4 \uc758\ub3c4\ub97c \ub098\ud0c0\ub0b4\ub294 \ub514\uc9c0\ud138 \ub3c4\uad6c<\/li>\n<li data-source-line=\"85-85\"><strong>\uc608\uc57d \ubc0f \uc57d\uc18d \uc2dc\uc2a4\ud15c<\/strong>: \uc628\ub77c\uc778 \uc608\uc57d\uc73c\ub85c \uc9c1\uc811 \ubc29\ubb38 \uac00\ub2a5<\/li>\n<li data-source-line=\"86-86\"><strong>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ud1b5\ud569<\/strong>: \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \uc5f0\uacb0 \ud504\ub85c\uadf8\ub7a8<\/li>\n<li data-source-line=\"87-88\"><strong>\uc601\uc218\uc99d\uc758 QR \ucf54\ub4dc<\/strong>: \uad6c\ub9e4 \ud6c4 \ubb3c\ub9ac\uc801 \uc0c1\ud638\uc791\uc6a9\uc744 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc73c\ub85c \ub2e4\uc2dc \uc5f0\uacb0<\/li>\n<\/ul>\n<h4 id=\"implementation-approaches\" tabindex=\"-1\" data-source-line=\"89-89\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches\"><\/span>\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"91-97\">\n<thead data-source-line=\"91-91\">\n<tr data-source-line=\"91-91\">\n<th>\ucd94\uc801 \uba54\ucee4\ub2c8\uc998<\/th>\n<th>\uc791\ub3d9 \uc6d0\ub9ac<\/th>\n<th>\uac00\uc7a5 \uc801\ud569\ud55c<\/th>\n<th>\uad6c\ud604 \ubcf5\uc7a1\uc131<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"93-97\">\n<tr data-source-line=\"93-93\">\n<td>\uace0\uc720 \ud504\ub85c\ubaa8 \ucf54\ub4dc<\/td>\n<td>\uace0\uac1d\uc774 \ub9e4\uc7a5\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc5d0 \uace0\uc720 \ucf54\ub4dc\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc18c\ub9e4, \ub808\uc2a4\ud1a0\ub791, \uc11c\ube44\uc2a4<\/td>\n<td>\ub0ae\uc74c~\uc911\uac04<\/td>\n<\/tr>\n<tr data-source-line=\"94-94\">\n<td>\uc704\uce58 \uae30\ubc18 \uc571<\/td>\n<td>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0 \ucc38\uc5ec\ud55c \uace0\uac1d\uc774 \uc2e4\uc81c \uc704\uce58\ub97c \ubc29\ubb38\ud55c \uc2dc\uc810\uc744 \ucd94\uc801\ud558\ub824\uba74 \uc9c0\uc624\ud39c\uc2f1\uc744 \uc0ac\uc6a9\ud558\uc138\uc694.<\/td>\n<td>\uc18c\ub9e4, \uc790\ub3d9\ucc28, \ubd80\ub3d9\uc0b0<\/td>\n<td>\uc911\uac04~\ub192\uc74c<\/td>\n<\/tr>\n<tr data-source-line=\"95-95\">\n<td>\ud074\ub9ad \ud22c \ucf5c<\/td>\n<td>\uc6f9\uc0ac\uc774\ud2b8 \ub610\ub294 \uad11\uace0 \uc0c1\ud638\uc791\uc6a9\uc774 \uc804\ud654 \ud1b5\ud654\ub85c \uc774\uc5b4\uc9c0\ub294 \uc2dc\uc810\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc11c\ube44\uc2a4\uc5c5, B2B, \ud5ec\uc2a4\ucf00\uc5b4<\/td>\n<td>\ub0ae\uc740<\/td>\n<\/tr>\n<tr data-source-line=\"96-96\">\n<td>\uc628\ub77c\uc778 \uc608\uc57d<\/td>\n<td>\ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9\uc774 \ub9e4\uc7a5 \ub0b4 \uc608\uc57d\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc2dc\uc810\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc18c\ub9e4, \uae08\uc735 \uc11c\ube44\uc2a4, \uc758\ub8cc<\/td>\n<td>\uc911\uac04<\/td>\n<\/tr>\n<tr data-source-line=\"97-97\">\n<td>\uc624\ud504\ub77c\uc778 \ubcc0\ud658 \uac00\uc838\uc624\uae30<\/td>\n<td>\uc624\ud504\ub77c\uc778 \uc804\ud658 \ub370\uc774\ud130\ub97c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc5d0 \uc5c5\ub85c\ub4dc\ud558\uace0 \uc628\ub77c\uc778 \uc0ac\uc6a9\uc790\uc640 \ub9e4\uce6d\ud569\ub2c8\ub2e4.<\/td>\n<td>CRM \uc2dc\uc2a4\ud15c\uc744 \uac16\ucd98 \ubaa8\ub4e0 \uae30\uc5c5<\/td>\n<td>\uc911\uac04<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\uadf8\ub9cc\ud07c\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%a0%81%ec%a0%88%ed%95%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%8b%9c%ec%8a%a4%ed%85%9c-%ea%b5%ac%ed%98%84%ec%9d%84-%ec%9c%84%ed%95%9c-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc801\uc808\ud55c \uadc0\uc18d \uc2dc\uc2a4\ud15c \uad6c\ud604\uc758 ROI<\/a>\u00a0\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc744 \uc5f0\uacb0\ud558\ub294 \uac83\uc740 \uc0c1\ub2f9\ud558\uba70, \uc870\uc9c1\uc5d0\uc11c\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub354 \ub098\uc740 \ud06c\ub85c\uc2a4\ucc44\ub110 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc774 15-30% \ud5a5\uc0c1\ub418\ub294 \uac83\uc744 \uacbd\ud5d8\ud569\ub2c8\ub2e4.\n<h4 id=\"case-example%3A-automotive-dealer-group's-online-to-offline-connection\" tabindex=\"-1\" data-source-line=\"105-105\"><span class=\"ez-toc-section\" id=\"Case_Example_Automotive_Dealer_Groups_Online-to-Offline_Connection\"><\/span>\uc0ac\ub840: \uc790\ub3d9\ucc28 \ub51c\ub7ec \uadf8\ub8f9\uc758 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc5f0\uacb0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc9c0\uc5ed \uc790\ub3d9\ucc28 \ub51c\ub7ec \uadf8\ub8f9\uc740 \ud3ec\uad04\uc801\uc778 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \ucd94\uc801\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"109-113\">\n<li data-source-line=\"109-109\">\uac01 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc5d0 \ub300\ud574 \ucd94\uc801 \uac00\ub2a5\ud55c \uace0\uc720\ud55c \uc804\ud654\ubc88\ud638\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"110-110\">CRM\uc5d0 \uc5f0\uacb0\ub41c &quot;\uc77c\uc815 \ud14c\uc2a4\ud2b8 \ub4dc\ub77c\uc774\ube0c&quot; \uae30\ub2a5\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"111-111\">\ub514\uc9c0\ud138 \uad11\uace0\uc5d0 QR \ucf54\ub4dc\ub97c \ubc30\uce58\ud558\uc5ec \uac1c\uc778\ud654\ub41c \ub79c\ub529 \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0<\/li>\n<li data-source-line=\"112-113\">\ub514\uc9c0\ud138 \uad11\uace0 \uc2dc\uccad\uc790\uc758 \uc1fc\ub8f8 \ubc29\ubb38\uc744 \ucd94\uc801\ud558\uae30 \uc704\ud574 \uc704\uce58 \uae30\ubc18 \uae30\uc220\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ub2e4\uc74c \uc0ac\uc2e4\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"115-118\">\n<li data-source-line=\"115-115\">\uc774\uc804\uc5d0\ub294 \uc628\ub77c\uc778 \uc804\uc6a9 \uc9c0\ud45c\ub97c \uae30\uc900\uc73c\ub85c \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \uac83\uc73c\ub85c \ubcf4\uc600\ub358 \uc720\ub8cc \uac80\uc0c9\uc740 \uc2e4\uc81c\ub85c 38%\uc758 \uc1fc\ub8f8 \ubc29\ubb38\uc744 \uc720\ub3c4\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"116-116\">\uc18c\uc15c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc740 \uc6d0\ub798 \uce21\uc815\ub41c \uac83\ubcf4\ub2e4 \uc2dc\uc6b4\uc804\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 3.2\ubc30 \ub354 \ud6a8\uacfc\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"117-118\">\ud2b9\uc815 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc694\uc18c\ub294 \uc1fc\ub8f8 \ubc29\ubb38 \uac00\ub2a5\uc131\uc744 45%\ub9cc\ud07c \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\ub51c\ub7ec \uadf8\ub8f9\uc740 \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uc7ac\ubd84\ubc30\ud558\uc5ec \uc790\uaca9\uc744 \uac16\ucd98 \uc1fc\ub8f8 \ud2b8\ub798\ud53d\uc774 27% \uc99d\uac00\ud558\uace0 \ubc29\ubb38\uc5d0\uc11c \uad6c\ub9e4\ub85c\uc758 \uc804\ud658\uc728\uc774 18% \uc99d\uac00\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.\n<h3 id=\"2.-tracking-offline-to-online-influence\" tabindex=\"-1\" data-source-line=\"121-121\"><span class=\"ez-toc-section\" id=\"2_Tracking_Offline-to-Online_Influence\"><\/span>2. \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc628\ub77c\uc778\uc73c\ub85c\uc758 \uc601\ud5a5\ub825 \ucd94\uc801<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305\uc774 \uc628\ub77c\uc778 \ud589\ub3d9\uc744 \uc5b4\ub5bb\uac8c \ucd09\uc9c4\ud558\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uac83\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc911\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"physical-to-digital-connection-points\" tabindex=\"-1\" data-source-line=\"125-125\"><span class=\"ez-toc-section\" id=\"Physical-to-Digital_Connection_Points\"><\/span>\ubb3c\ub9ac\uc801-\ub514\uc9c0\ud138 \uc5f0\uacb0 \uc9c0\uc810<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305\uc758 \uc628\ub77c\uc778 \uc601\ud5a5\uc744 \ucd94\uc801\ud558\ub294 \ub370\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc811\uadfc \ubc29\uc2dd\uc774 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<ul data-source-line=\"129-134\">\n<li data-source-line=\"129-129\"><strong>\ud5c8\uc601 URL \ubc0f QR \ucf54\ub4dc<\/strong>: \uc624\ud504\ub77c\uc778 \uc790\ub8cc\uc758 \uace0\uc720 \uc6f9 \uc8fc\uc18c \ub610\ub294 \ucf54\ub4dc<\/li>\n<li data-source-line=\"130-130\"><strong>\ubc29\uc1a1-\ub514\uc9c0\ud138 \ud1b5\ud569<\/strong>: \uc571 \ub2e4\uc6b4\ub85c\ub4dc\ub098 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc744 \uc720\ub3c4\ud558\ub294 TV \ub610\ub294 \ub77c\ub514\uc624 \uad11\uace0<\/li>\n<li data-source-line=\"131-131\"><strong>\uc0c1\ud638\uc791\uc6a9 \ud6c4 \uc124\ubb38 \uc870\uc0ac<\/strong>: \u201c\uc5b4\ub5bb\uac8c \uc800\ud76c\ub97c \uc54c\uac8c \ub418\uc168\ub098\uc694?\u201d \ub370\uc774\ud130 \uc218\uc9d1<\/li>\n<li data-source-line=\"132-132\"><strong>\uc2dc\uac04 \ubd84\uc11d<\/strong>: \uc624\ud504\ub77c\uc778 \ucea0\ud398\uc778\uacfc \uc628\ub77c\uc778 \ud589\ub3d9 \uae09\uc99d\uc758 \uc0c1\uad00\uad00\uacc4 \ubd84\uc11d<\/li>\n<li data-source-line=\"133-134\"><strong>\uc704\uce58 \uae30\ubc18 \ubd84\uc11d<\/strong>: \uc2e4\uc81c \uad11\uace0 \ub178\ucd9c\uc744 \ud6c4\uc18d \uc628\ub77c\uc778 \uc791\uc5c5\uacfc \uc5f0\uacb0<\/li>\n<\/ul>\n<h4 id=\"implementation-approaches-1\" tabindex=\"-1\" data-source-line=\"135-135\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches-2\"><\/span>\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"137-143\">\n<thead data-source-line=\"137-137\">\n<tr data-source-line=\"137-137\">\n<th>\ucd94\uc801 \ubc29\ubc95<\/th>\n<th>\uc791\ub3d9 \uc6d0\ub9ac<\/th>\n<th>\uac00\uc7a5 \uc801\ud569\ud55c<\/th>\n<th>\uad6c\ud604 \ubcf5\uc7a1\uc131<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"139-143\">\n<tr data-source-line=\"139-139\">\n<td>\ud5c8\uc601 URL<\/td>\n<td>\ucd94\uc801 \uac00\ub2a5\ud55c \ub79c\ub529 \ud398\uc774\uc9c0\ub85c \ub9ac\ub514\ub809\uc158\ub418\ub294 \uc624\ud504\ub77c\uc778 \uc790\ub8cc\uc5d0 \ub300\ud55c \uace0\uc720\ud558\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub294 URL\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/td>\n<td>\uc778\uc1c4, \uc625\uc678, \ubc29\uc1a1<\/td>\n<td>\ub0ae\uc740<\/td>\n<\/tr>\n<tr data-source-line=\"140-140\">\n<td>QR \ucf54\ub4dc<\/td>\n<td>\ub514\uc9c0\ud138 \uacbd\ud5d8\uacfc \uc5f0\uacb0\ub418\ub294 \ubb3c\ub9ac\uc801 \uc790\ub8cc\uc5d0 \uc2a4\uce94 \uac00\ub2a5\ud55c \ucf54\ub4dc\ub97c \ubc30\uce58\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc778\uc1c4, \ud3ec\uc7a5, \ub9e4\uc7a5 \ub0b4 \ub514\uc2a4\ud50c\ub808\uc774<\/td>\n<td>\ub0ae\uc740<\/td>\n<\/tr>\n<tr data-source-line=\"141-141\">\n<td>\ub178\ucd9c \ud6c4 \uc124\ubb38 \uc870\uc0ac<\/td>\n<td>\uc628\ub77c\uc778 \uc804\ud658 \ud504\ub85c\uc138\uc2a4 \uc911\uc5d0 \uace0\uac1d\uc774 \uadc0\ud558\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \uc54c\uac8c \ub418\uc5c8\ub294\uc9c0 \ubb3c\uc5b4\ubcf4\uc138\uc694.<\/td>\n<td>\ubaa8\ub4e0 \uc624\ud504\ub77c\uc778 \ucc44\ub110<\/td>\n<td>\ub0ae\uc740<\/td>\n<\/tr>\n<tr data-source-line=\"142-142\">\n<td>\ubbf8\ub514\uc5b4 \ub178\ucd9c \ubaa8\ub378\ub9c1<\/td>\n<td>\uc624\ud504\ub77c\uc778 \ubbf8\ub514\uc5b4 \ub178\ucd9c\uacfc \uc628\ub77c\uc778 \ud2b8\ub798\ud53d \ud328\ud134\uc744 \uc5f0\uad00\uc2dc\ud0b5\ub2c8\ub2e4.<\/td>\n<td>\ubc29\uc1a1, \uc57c\uc678<\/td>\n<td>\ub192\uc740<\/td>\n<\/tr>\n<tr data-source-line=\"143-143\">\n<td>\uc704\uce58 \ubd84\uc11d<\/td>\n<td>\uc2e4\uc81c \uad11\uace0 \uadfc\ucc98\uc5d0 \uc788\ub2e4\uac00 \ub098\uc911\uc5d0 \uc628\ub77c\uc778 \uc18d\uc131\uc744 \ubc29\ubb38\ud55c \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc57c\uc678, \uc18c\ub9e4, \uc774\ubca4\ud2b8<\/td>\n<td>\ub192\uc740<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \uad6c\ud604\ud560 \ub54c \uc774\ub7ec\ud55c \uc804\ub7b5\uc774 \uc5b4\ub5bb\uac8c \uc801\uc6a9\ub418\ub294\uc9c0 \uace0\ub824\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ud06c\ub85c\uc2a4 \ucc44\ub110 \uadc0\uc18d \ud504\ub808\uc784\uc6cc\ud06c<\/a>\u00a0\ud300\uacfc \uc2dc\uc2a4\ud15c \uac04\uc758 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \ud574\uc18c\ud569\ub2c8\ub2e4.\n<h4 id=\"case-example%3A-retail-brand's-offline-to-online-tracking\" tabindex=\"-1\" data-source-line=\"147-147\"><span class=\"ez-toc-section\" id=\"Case_Example_Retail_Brands_Offline-to-Online_Tracking\"><\/span>\uc0ac\ub840: \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uc758 \uc624\ud504\ub77c\uc778-\uc628\ub77c\uc778 \ucd94\uc801<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud55c \uad6d\ub0b4 \uc758\ub958 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uae30\uc874 \ub9c8\ucf00\ud305\uc774 \uc628\ub77c\uc778 \ucc38\uc5ec\ub97c \uc5b4\ub5bb\uac8c \ucd09\uc9c4\ud558\ub294\uc9c0 \ud30c\uc545\ud558\uae30 \uc704\ud574 \ud3ec\uad04\uc801\uc778 \ucd94\uc801\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"151-155\">\n<li data-source-line=\"151-151\">\ubaa8\ub4e0 \uc778\uc1c4 \uc790\ub8cc\uc5d0 \uace0\uc720\ud55c QR \ucf54\ub4dc\uc640 \ub2e8\ucd95 URL\uc744 \ubc30\ud3ec\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"152-152\">TV \uad11\uace0 \ubc29\uc601\uacfc \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d \uae09\uc99d\uc744 \ube44\uad50\ud558\ub294 \uc2dc\uac04\uc801 \ubd84\uc11d\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"153-153\">\ub9c8\ucf00\ud305 \ub178\ucd9c\uc5d0 \uad00\ud574 \ubb3b\ub294 \uad6c\ub9e4 \ud6c4 \uc124\ubb38 \uc870\uc0ac\ub97c \uc2dc\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"154-155\">\ube4c\ubcf4\ub4dc \ub178\ucd9c\uacfc \ud6c4\uc18d \uc628\ub77c\uc778 \ud589\ub3d9\uc744 \uc5f0\uacb0\ud558\uae30 \uc704\ud574 \uc704\uce58 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ub2e4\uc74c \uc0ac\ud56d\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"157-161\">\n<li data-source-line=\"157-157\">\uc774\uc804\uc5d0\ub294 \uc8fc\ub85c \uc624\ud504\ub77c\uc778 \ub3d9\uc778\uc73c\ub85c \uac04\uc8fc\ub418\uc5c8\ub358 \uc9c1\uc811 \uc6b0\ud3b8\uc774 32%\uc758 \uc628\ub77c\uc778 \uac70\ub798\ub97c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"158-158\">TV \ucea0\ud398\uc778\uc740 \uc774\uc804\uc5d0 \uc608\uc0c1\ud588\ub358 \uac83\ubcf4\ub2e4 2.7\ubc30 \ub354 \ub9ce\uc740 \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"159-159\">\uacb0\uc81c \uc2dc \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4\ub97c \uc5b8\uae09\ud55c \ub9e4\uc7a5 \uc9c1\uc6d0 \ub355\ubd84\uc5d0 22%\uc758 \uc0c8\ub85c\uc6b4 \uc571 \ub2e4\uc6b4\ub85c\ub4dc\uac00 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"160-161\">\uc1fc\ud551\uc13c\ud130 \uadfc\ucc98\uc758 \uad11\uace0\ud310 \uc704\uce58\ub294 \ub2e4\ub978 \uc704\uce58\ubcf4\ub2e4 41% \ub354 \ub9ce\uc740 \uc628\ub77c\uc778 \uc804\ud658\uc744 \uc720\ub3c4\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uc5f0\uacb0\uc744 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uae30\uc874 \ub9c8\ucf00\ud305\uacfc \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ubaa8\ub450 \ucd5c\uc801\ud654\ud558\uc5ec \uc634\ub2c8\ucc44\ub110 \uace0\uac1d \uac00\uce58\ub97c 24% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.\n<h3 id=\"3.-unifying-customer-identity-across-channels\" tabindex=\"-1\" data-source-line=\"164-164\"><span class=\"ez-toc-section\" id=\"3_Unifying_Customer_Identity_Across_Channels\"><\/span>3. \ucc44\ub110 \uac04 \uace0\uac1d \uc815\uccb4\uc131 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uce21\uc815\uc744 \uc5f0\uacb0\ud558\ub824\uba74 \uc5ec\ub7ec \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0\uc11c \uace0\uac1d \uc815\uccb4\uc131\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \uad00\uc810\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"identity-resolution-approaches\" tabindex=\"-1\" data-source-line=\"168-168\"><span class=\"ez-toc-section\" id=\"Identity_Resolution_Approaches\"><\/span>ID \ud655\uc778 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc5ec\ub7ec \uac00\uc9c0 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc5f0\uacb0\ub41c \uace0\uac1d \ubdf0\ub97c \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<ul data-source-line=\"172-177\">\n<li data-source-line=\"172-172\"><strong>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8<\/strong>: \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc2dd\ubcc4\uc744 \uc7a5\ub824\ud569\ub2c8\ub2e4<\/li>\n<li data-source-line=\"173-173\"><strong>\uacc4\uc815 \uc0dd\uc131 \uc778\uc13c\ud2f0\ube0c<\/strong>: \uc628\ub77c\uc778\uacfc \ub9e4\uc7a5\uc5d0\uc11c \ubaa8\ub450 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uacc4\uc815\uc744 \uc0dd\uc131\ud558\ub3c4\ub85d \uace0\uac1d\uc5d0\uac8c \ub3d9\uae30\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"174-174\"><strong>\ud310\ub9e4 \uc2dc\uc810 \uc774\uba54\uc77c \uc218\uc9d1<\/strong>: \uc624\ud504\ub77c\uc778 \uad6c\ub9e4\ub97c \uc628\ub77c\uc778 \ud504\ub85c\ud544\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"175-175\"><strong>\ubaa8\ubc14\uc77c \uc571 \ub3c4\uc785<\/strong>: \uc571\uc744 \ud06c\ub85c\uc2a4 \ucc44\ub110 \ucee4\ub125\ud130\ub85c \uc0ac\uc6a9<\/li>\n<li data-source-line=\"176-177\"><strong>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc<\/strong>: ID \ud655\uc778\uc744 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \uae30\uc220 \uad6c\ud604<\/li>\n<\/ul>\n<h4 id=\"implementation-approaches-2\" tabindex=\"-1\" data-source-line=\"178-178\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches-3\"><\/span>\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"180-186\">\n<thead data-source-line=\"180-180\">\n<tr data-source-line=\"180-180\">\n<th>\ud56d\ub4f1 \ubc29\ubc95<\/th>\n<th>\uc791\ub3d9 \uc6d0\ub9ac<\/th>\n<th>\uc774\uc775<\/th>\n<th>\ub3c4\uc804 \uacfc\uc81c<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"182-186\">\n<tr data-source-line=\"182-182\">\n<td>\ud1b5\ud569 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8<\/td>\n<td>\ub2e8\uc77c \ud504\ub85c\uadf8\ub7a8\uc740 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/td>\n<td>\ub192\uc740 \uc2dd\ubcc4\uc728; \uace0\uac1d \uac00\uce58 \uc81c\uc548<\/td>\n<td>\uad6c\ud604 \ubcf5\uc7a1\uc131; \ud1b5\ud569 \uc694\uad6c \uc0ac\ud56d<\/td>\n<\/tr>\n<tr data-source-line=\"183-183\">\n<td>\uc774\uba54\uc77c \ub9e4\uce6d<\/td>\n<td>\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc218\uc9d1\ub41c \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \ud1b5\ud574 \uac70\ub798\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/td>\n<td>\ube44\uad50\uc801 \uac04\ub2e8\ud568; \ub192\uc740 \uc815\ud655\ub3c4<\/td>\n<td>\uc81c\ud55c\ub41c \uc801\uc6a9 \ubc94\uc704; \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uace0\ub824 \uc0ac\ud56d<\/td>\n<\/tr>\n<tr data-source-line=\"184-184\">\n<td>\uc804\ud654\ubc88\ud638 \uc5f0\uacb0<\/td>\n<td>\uc804\ud654\ubc88\ud638\ub97c \ud06c\ub85c\uc2a4\ucc44\ub110 \uc2dd\ubcc4\uc790\ub85c \uc0ac\uc6a9<\/td>\n<td>\uc88b\uc740 \uc801\uc6a9 \ubc94\uc704; \ube44\uad50\uc801 \uc548\uc815\uc801\uc778 \uc2dd\ubcc4\uc790<\/td>\n<td>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c; \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc22b\uc790\uac00 \ubcc0\uacbd\ub428<\/td>\n<\/tr>\n<tr data-source-line=\"185-185\">\n<td>\ub85c\uadf8\uc778 \uc778\uc13c\ud2f0\ube0c<\/td>\n<td>\uace0\uac1d\uc774 \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uccd0 \ub85c\uadf8\uc778\ud558\ub3c4\ub85d \uc124\ub4dd\ub825 \uc788\ub294 \uc774\uc720\ub97c \ub9cc\ub4dc\uc2ed\uc2dc\uc624.<\/td>\n<td>\uace0\ud488\uc9c8 \uc778\uc99d \ub370\uc774\ud130<\/td>\n<td>\uadc0\uc911\ud55c \uc778\uc13c\ud2f0\ube0c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uacbd\ud5d8 \ub514\uc790\uc778 \uacfc\uc81c<\/td>\n<\/tr>\n<tr data-source-line=\"186-186\">\n<td>\ud655\ub960\uc801 \ub9e4\uce6d<\/td>\n<td>\ud1b5\uacc4\uc801 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \uad00\ub828\uc131\uc774 \ub192\uc740 \uc2dd\ubcc4\uc790\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc778\uc99d\ub41c \uc0ac\uc6a9\uc790\ub97c \ub118\uc5b4 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/td>\n<td>\ub35c \uc815\ud655\ud568; \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uace0\ub824 \uc0ac\ud56d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nB2B \uc870\uc9c1\uc758 \uacbd\uc6b0, \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc5ec\ub7ec \uc774\ud574\uad00\uacc4\uc790\uac00 \ucc38\uc5ec\ud558\uae30 \ub54c\ubb38\uc5d0 \uc2e0\uc6d0 \ud655\uc778\uc774 \ud2b9\ud788 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uadc0\uc18d<\/a>\u00a0\uc774\ub7f0 \ub9e5\ub77d\uc5d0 \ub9de\ub294 \uc804\ubb38\uc801\uc778 \uc804\ub7b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h4 id=\"case-example%3A-hotel-chain's-identity-unification\" tabindex=\"-1\" data-source-line=\"190-190\"><span class=\"ez-toc-section\" id=\"Case_Example_Hotel_Chains_Identity_Unification\"><\/span>\uc0ac\ub840: \ud638\ud154 \uccb4\uc778\uc758 \uc815\uccb4\uc131 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc911\uac04 \uaddc\ubaa8\uc758 \ud638\ud154 \uccb4\uc778\uc740 \ud3ec\uad04\uc801\uc778 ID \ud655\uc778 \uc804\ub7b5\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"194-198\">\n<li data-source-line=\"194-194\">\uc608\uc57d \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uc6d0\ud65c\ud558\uac8c \uc791\ub3d9\ud558\ub3c4\ub85d \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uac1c\ud3b8\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"195-195\">\uacc4\uc815 \uc0dd\uc131 \ubc0f \uc778\uc99d\uc5d0 \ub300\ud55c \ub9e4\ub825\uc801\uc778 \ud61c\ud0dd\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"196-196\">\ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud504\ub85c\ud544\uc744 \ud1b5\ud569\ud558\uae30 \uc704\ud574 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"197-198\">\uccb4\ud06c\uc778 \uc2dc \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc218\uc9d1\ud558\uae30 \uc704\ud574 \ud504\ub7f0\ud2b8 \ub370\uc2a4\ud06c \uc9c1\uc6d0\uc744 \ud6c8\ub828\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ub2e4\uc74c\uc774 \ub2ec\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"200-204\">\n<li data-source-line=\"200-200\">\ub514\uc9c0\ud138 \ubc0f \ubb3c\ub9ac\uc801 \uc0c1\ud638\uc791\uc6a9\uc744 \ud1b5\ud574 \uc2dd\ubcc4\ub41c \uac8c\uc2a4\ud2b8 \uc218\ub294 73%(31%\uc5d0\uc11c \uc99d\uac00)\uc785\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"201-201\">65%\uc758 \uc219\ubc15 \uae30\uac04 \ub3d9\uc548 \uc0ac\uc804 \uc628\ub77c\uc778 \uc870\uc0ac\ub97c \uc2e4\uc81c \uacbd\ud5d8\uacfc \uc5f0\uacb0\ud558\ub294 \uae30\ub2a5<\/li>\n<li data-source-line=\"202-202\">\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc18c\uc2a4 \ubaa8\ub450\uc5d0\uc11c \uace0\uac1d \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \ubcf4\uae30<\/li>\n<li data-source-line=\"203-204\">28%\ub294 \ud3ec\uad04\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544\uc744 \uae30\ubc18\uc73c\ub85c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \uac1c\uc778\ud654\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\ud5a5\uc0c1\ub41c \uc2e0\uc6d0 \ud655\uc778\uc744 \ud1b5\ud574 \uccb4\uc778\uc810\uc740 \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc5c8\uace0, \uadf8 \uacb0\uacfc \uace0\uac1d \uc0dd\uc560 \uac00\uce58\uac00 22% \uc99d\uac00\ud558\uace0 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc774 17% \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n<h3 id=\"4.-implementing-unified-measurement-models\" tabindex=\"-1\" data-source-line=\"207-207\"><span class=\"ez-toc-section\" id=\"4_Implementing_Unified_Measurement_Models\"><\/span>4. \ud1b5\ud569 \uce21\uc815 \ubaa8\ub378 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ucc44\ub110 \uac04\uc758 \uc5f0\uacb0 \uc9c0\uc810\uc774 \uad6c\ucd95\ub428\uc5d0 \ub530\ub77c, \uc870\uc9c1\uc5d0\uc11c\ub294 \ub450 \uc138\uacc4\ub97c \ud1b5\ud569\ud558\ub294 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"unified-modeling-approaches\" tabindex=\"-1\" data-source-line=\"211-211\"><span class=\"ez-toc-section\" id=\"Unified_Modeling_Approaches\"><\/span>\ud1b5\ud569 \ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc5ec\ub7ec \ubc29\ubc95\ub860\uc740 \ud3ec\uad04\uc801\uc778 \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc744 \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<ul data-source-line=\"215-220\">\n<li data-source-line=\"215-215\"><strong>\ud558\uc774\ube0c\ub9ac\ub4dc \uadc0\uc18d \ubaa8\ub378<\/strong>: \ud130\uce58\ud3ec\uc778\ud2b8 \uc218\uc900\uc758 \ub514\uc9c0\ud138 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uacfc \uae30\uc874 \ubbf8\ub514\uc5b4 \uce21\uc815\uc758 \ud1b5\ud569<\/li>\n<li data-source-line=\"216-216\"><strong>\ud1b5\ud569 \uace0\uac1d \uc5ec\uc815 \ubd84\uc11d<\/strong>: \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ubaa8\ub450 \ud3ec\ud568\ud558\ub294 \uacbd\ub85c \ubd84\uc11d<\/li>\n<li data-source-line=\"217-217\"><strong>\uc54c\uace0\ub9ac\uc998\uc801 \uadc0\uc18d<\/strong>: \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \ubaa8\ub4e0 \ucc44\ub110\uc5d0 \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"218-218\"><strong>\uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8<\/strong>: \ucc44\ub110 \uc720\ud615 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \ud1b5\ud574 \ub9ac\ud504\ud2b8 \uce21\uc815<\/li>\n<li data-source-line=\"219-220\"><strong>\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \uc9c4\ud654<\/strong>: \ub514\uc9c0\ud138 \ud130\uce58\ud3ec\uc778\ud2b8 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \uae30\uc874 MMM \uac15\ud654<\/li>\n<\/ul>\n<h4 id=\"implementation-approaches-3\" tabindex=\"-1\" data-source-line=\"221-221\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches-4\"><\/span>\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"223-229\">\n<thead data-source-line=\"223-223\">\n<tr data-source-line=\"223-223\">\n<th>\ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd<\/th>\n<th>\uc8fc\uc694 \ud2b9\uc9d5<\/th>\n<th>\uac00\uc7a5 \uc801\ud569\ud55c<\/th>\n<th>\uace0\ub824 \uc0ac\ud56d<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"225-229\">\n<tr data-source-line=\"225-225\">\n<td>\ud558\uc774\ube0c\ub9ac\ub4dc \uadc0\uc18d<\/td>\n<td>\ub514\uc9c0\ud138\uc6a9 MTA\uc640 \uae30\uc874 \ubbf8\ub514\uc5b4\uc6a9 MMM\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ubaa8\ub450\uc5d0 \uc0c1\ub2f9\ud55c \ud22c\uc790\ub97c \ud558\ub294 \uc870\uc9c1<\/td>\n<td>\uae30\uc220\uc801 \ubcf5\uc7a1\uc131; \ud1b5\uacc4\uc801 \uc804\ubb38\uc131\uc774 \ud544\uc694\ud568<\/td>\n<\/tr>\n<tr data-source-line=\"226-226\">\n<td>\uace0\uae09 \uba40\ud2f0\ud130\uce58 \uc18d\uc131<\/td>\n<td>\uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ud1b5\ud569\ud55c \ud5a5\uc0c1\ub41c MTA<\/td>\n<td>\uc77c\ubd80 \uae30\uc874 \ucc44\ub110\uc744 \uac16\ucd98 \ub514\uc9c0\ud138 \uc6b0\uc120 \uc870\uc9c1<\/td>\n<td>\uac15\ub825\ud55c \uc2e0\uc6d0 \ud655\uc778\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \ud3b8\ud5a5<\/td>\n<\/tr>\n<tr data-source-line=\"227-227\">\n<td>\ud604\ub300 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1<\/td>\n<td>\ub514\uc9c0\ud138 \uc138\ubd84\uc131\uc73c\ub85c \uac15\ud654\ub41c MMM<\/td>\n<td>\uc804\ud1b5\uc801\uc778 \uc870\uc9c1\uc774 \ub514\uc9c0\ud138\ub85c \ud655\uc7a5\ub428<\/td>\n<td>MTA\ubcf4\ub2e4 \uc138\ubd80\uc801\uc774\uc9c0 \uc54a\uc74c; \uacfc\uac70 \ub370\uc774\ud130\uac00 \ud544\uc694\ud568<\/td>\n<\/tr>\n<tr data-source-line=\"228-228\">\n<td>\ud1b5\ud569 \uace0\uac1d \uc5ec\uc815 \ubd84\uc11d<\/td>\n<td>\ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ud3ec\ud568\ud55c \uacbd\ub85c\uc640 \uc2dc\ud000\uc2a4\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4.<\/td>\n<td>\uace0\uac1d \uacbd\ud5d8 \uc911\uc2ec \uc870\uc9c1<\/td>\n<td>\ud3ec\uad04\uc801\uc778 \uc5ec\uc815 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uad6c\ud604<\/td>\n<\/tr>\n<tr data-source-line=\"229-229\">\n<td>\uc2e4\ud5d8 \ud504\ub808\uc784\uc6cc\ud06c<\/td>\n<td>\ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \ud1b5\ud574 \ud14c\uc2a4\ud2b8 \ucc44\ub110\uc758 \uc601\ud5a5\uc744 \ud655\uc778\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc720\ud6a8\ud55c \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \ucda9\ubd84\ud55c \uaddc\ubaa8\ub97c \uac16\ucd98 \uc870\uc9c1<\/td>\n<td>\ub9ac\uc18c\uc2a4 \uc9d1\uc57d\uc801; \ud14c\uc2a4\ud2b8 \uc124\uacc4 \ubcf5\uc7a1\uc131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \ubc0f \ucfe0\ud0a4 \uc0ac\uc6a9 \uc911\ub2e8\uc73c\ub85c \uc778\ud574 \uce21\uc815 \ud658\uacbd\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \ud1b5\ud569 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uc798 \uc77c\uce58\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ucfe0\ud0a4 \uc774\ud6c4 \uc2dc\ub300\uc758 \ub9c8\ucf00\ud305 \uc18d\uc131 \uc804\ub7b5<\/a>.\n<h4 id=\"case-example%3A-financial-services-firm's-unified-measurement\" tabindex=\"-1\" data-source-line=\"237-237\"><span class=\"ez-toc-section\" id=\"Case_Example_Financial_Services_Firms_Unified_Measurement\"><\/span>\uc0ac\ub840: \uae08\uc735 \uc11c\ube44\uc2a4 \ud68c\uc0ac\uc758 \ud1b5\ud569 \uce21\uc815<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uae08\uc735 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub294 \ud3ec\uad04\uc801\uc778 \ud1b5\ud569 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"241-245\">\n<li data-source-line=\"241-241\">\ub514\uc9c0\ud138 \ud130\uce58\ud3ec\uc778\ud2b8 \ub370\uc774\ud130\uc640 \uae30\uc874 \ubbf8\ub514\uc5b4 \uce21\uc815\uc744 \uacb0\ud569\ud55c \ud558\uc774\ube0c\ub9ac\ub4dc \uadc0\uc18d \ubaa8\ub378\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"242-242\">\uadc0\uc18d \ubaa8\ub378 \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud574 \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"243-243\">\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc0c1\ud638 \uc791\uc6a9\uc744 \ubaa8\ub450 \ud1b5\ud569\ud55c \uace0\uac1d \uc5ec\uc815 \ubd84\uc11d \uac1c\ubc1c<\/li>\n<li data-source-line=\"244-245\">\ucc44\ub110\uc774 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc6b4\uc601\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc11c\ub85c \uc5b4\ub5bb\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uba87 \uac00\uc9c0 \uc911\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"247-251\">\n<li data-source-line=\"247-247\">\ub514\uc9c0\ud138 \uad11\uace0\ub294 \uc9c0\uc810\uc5d0\uc11c \ubc1c\uc0dd\ud55c \uc2e0\uaddc \uacc4\uc815\uc758 43%\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"248-248\">\uc9c1\uc811 \uc6b0\ud3b8\ubb3c\uc744 \ubcf4\ub0b8 \ud6c4 \ud0c0\uae43 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc2e4\uc2dc\ud558\uba74 \uc804\ud658\uc728\uc774 3.2\ubc30 \ub354 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"249-249\">\uad50\uc721\uc6a9 \uc6e8\ube44\ub098\ub85c \uc778\ud574 \uc774\uc804\uc5d0 \uc778\uc2dd\ub418\uc5c8\ub358 \uac83\ubcf4\ub2e4 28% \ub354 \ub9ce\uc740 \uc9c0\uc810 \ubc29\ubb38\uc774 \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"250-251\">\uc9c0\uc810 \uc704\uce58\ub294 \uc8fc\ubcc0 \uc9c0\uc5ed\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc131\uacfc\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ud06c\ub85c\uc2a4\ucc44\ub110 \uad00\uacc4\ub97c \uc774\ud574\ud568\uc73c\ub85c\uc368 \ud68c\uc0ac\ub294 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub97c \uc7ac\ubd84\ubc30\ud558\uc5ec \uc131\uacfc\uac00 \uc88b\uc740 \ucc44\ub110 \uc870\ud569\uc5d0 \uc9d1\uc911\ud588\uace0, \uadf8 \uacb0\uacfc \uc2e0\uaddc \uacc4\uc815 \uc778\uc218\uac00 31% \uc99d\uac00\ud558\uace0 \uc778\uc218 \ube44\uc6a9\uc774 24% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.\n<h2 id=\"technical-implementation-for-online-offline-attribution\" tabindex=\"-1\" data-source-line=\"254-254\"><span class=\"ez-toc-section\" id=\"Technical_Implementation_for_Online-Offline_Attribution\"><\/span>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc744 \uc704\ud55c \uae30\uc220 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud6a8\uacfc\uc801\uc778 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc744 \uad6c\ud604\ud558\ub824\uba74 \ud2b9\uc815 \uae30\uc220\uc801 \uc811\uadfc \ubc29\uc2dd\uacfc \uc778\ud504\ub77c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"data-collection-infrastructure\" tabindex=\"-1\" data-source-line=\"258-258\"><span class=\"ez-toc-section\" id=\"Data_Collection_Infrastructure\"><\/span>\ub370\uc774\ud130 \uc218\uc9d1 \uc778\ud504\ub77c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc758 \uae30\ucd08\ub294 \uac15\ub825\ud55c \ub370\uc774\ud130 \uc218\uc9d1\uc785\ub2c8\ub2e4.\n<h4 id=\"online-collection-mechanisms\" tabindex=\"-1\" data-source-line=\"262-262\"><span class=\"ez-toc-section\" id=\"Online_Collection_Mechanisms\"><\/span>\uc628\ub77c\uc778 \uc218\uc9d1 \uba54\ucee4\ub2c8\uc998<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"264-269\">\n<li data-source-line=\"264-264\"><strong>\uc6f9\uc0ac\uc774\ud2b8 \ubc0f \uc571 \ucd94\uc801<\/strong>: \uae30\ubcf8 \ud398\uc774\uc9c0\ubdf0\ub97c \ub118\uc5b4\uc120 \ud3ec\uad04\uc801\uc778 \uc774\ubca4\ud2b8 \ucd94\uc801<\/li>\n<li data-source-line=\"265-265\"><strong>\ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \ud0dc\uadf8<\/strong>: \uc77c\uad00\ub41c UTM \ub9e4\uac1c\ubcc0\uc218 \ub610\ub294 \ub3d9\ub4f1\ud55c \ucd94\uc801<\/li>\n<li data-source-line=\"266-266\"><strong>CRM \ud1b5\ud569<\/strong>: \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uc2dc\uc2a4\ud15c \uc804\ubc18\uc5d0 \uac78\uccd0 \uc5f0\uacb0\ub41c \uace0\uac1d \ub370\uc774\ud130<\/li>\n<li data-source-line=\"267-267\"><strong>\uc804\ud658 \ucd94\uc801<\/strong>: \ub9c8\uc774\ud06c\ub85c \ubc0f \ub9e4\ud06c\ub85c \uc804\ud658 \ubaa8\ub450 \ud3ec\ucc29<\/li>\n<li data-source-line=\"268-269\"><strong>\uace0\uac1d \uc2dd\ubcc4<\/strong>: \uc7ac\ubc29\ubb38 \uc0ac\uc6a9\uc790\ub97c \uc778\uc2dd\ud558\ub294 \ubc29\ubc95<\/li>\n<\/ul>\n<h4 id=\"offline-collection-mechanisms\" tabindex=\"-1\" data-source-line=\"270-270\"><span class=\"ez-toc-section\" id=\"Offline_Collection_Mechanisms\"><\/span>\uc624\ud504\ub77c\uc778 \uc218\uc9d1 \uba54\ucee4\ub2c8\uc998<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"272-277\">\n<li data-source-line=\"272-272\"><strong>POS \uc2dc\uc2a4\ud15c \ud1b5\ud569<\/strong>: \uace0\uac1d \uc2dd\ubcc4\uc790\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac70\ub798 \ub370\uc774\ud130 \ucea1\ucc98<\/li>\n<li data-source-line=\"273-273\"><strong>\ud1b5\ud654 \ucd94\uc801 \uc2dc\uc2a4\ud15c<\/strong>: \uc804\ud654 \ub300\ud654 \ub179\uc74c \ubc0f \uc18d\uc131 \uc9c0\uc815<\/li>\n<li data-source-line=\"274-274\"><strong>\ub9e4\uc7a5 \ub0b4 \ucd94\uc801<\/strong>: \uc801\uc808\ud55c \uacbd\uc6b0 \ube44\ucf58\uc774\ub098 WiFi \ucd94\uc801\uacfc \uac19\uc740 \uae30\uc220<\/li>\n<li data-source-line=\"275-275\"><strong>\uc601\uc5c5\ud300 \ud65c\ub3d9 \ub85c\uae45<\/strong>: \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc758 \uc77c\uad00\ub41c \uae30\ub85d<\/li>\n<li data-source-line=\"276-277\"><strong>\uace0\uac1d \ud53c\ub4dc\ubc31 \uc218\uc9d1<\/strong>: \uadc0\uc18d \uc815\ubcf4\uc758 \uccb4\uacc4\uc801\uc778 \uc218\uc9d1<\/li>\n<\/ul>\n<h3 id=\"data-integration-approach\" tabindex=\"-1\" data-source-line=\"278-278\"><span class=\"ez-toc-section\" id=\"Data_Integration_Approach\"><\/span>\ub370\uc774\ud130 \ud1b5\ud569 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\ub824\uba74 \uc2e0\uc911\ud55c \ud1b5\ud569 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"technical-integration-methods\" tabindex=\"-1\" data-source-line=\"282-282\"><span class=\"ez-toc-section\" id=\"Technical_Integration_Methods\"><\/span>\uae30\uc220 \ud1b5\ud569 \ubc29\ubc95<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"284-289\">\n<li data-source-line=\"284-284\"><strong>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc<\/strong>: \ud06c\ub85c\uc2a4\ucc44\ub110 \ub370\uc774\ud130 \ud1b5\ud569\uc744 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \uc2dc\uc2a4\ud15c<\/li>\n<li data-source-line=\"285-285\"><strong>\ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4<\/strong>: \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ubc0f \ud310\ub9e4 \ub370\uc774\ud130\ub97c \uc704\ud55c \uc911\uc559 \uc800\uc7a5\uc18c<\/li>\n<li data-source-line=\"286-286\"><strong>\uc2e0\uc6d0 \ud655\uc778 \uc11c\ube44\uc2a4<\/strong>: \uc0ac\uc6a9\uc790 ID\ub97c \uc5f0\uacb0\ud558\uae30 \uc704\ud55c \uc804\ubb38 \ub3c4\uad6c<\/li>\n<li data-source-line=\"287-287\"><strong>API \uc5f0\uacb0<\/strong>: \uc2dc\uc2a4\ud15c \uac04 \uc9c1\uc811 \ub370\uc774\ud130 \uacf5\uc720<\/li>\n<li data-source-line=\"288-289\"><strong>ETL \ud504\ub85c\uc138\uc2a4<\/strong>: \ub370\uc774\ud130 \uc815\uaddc\ud654\ub97c \uc704\ud55c \uc6cc\ud06c\ud50c\ub85c \ucd94\ucd9c, \ubcc0\ud658, \ub85c\ub4dc<\/li>\n<\/ul>\n<h4 id=\"key-integration-considerations\" tabindex=\"-1\" data-source-line=\"290-290\"><span class=\"ez-toc-section\" id=\"Key_Integration_Considerations\"><\/span>\uc8fc\uc694 \ud1b5\ud569 \uace0\ub824 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"292-297\">\n<li data-source-line=\"292-292\"><strong>\ub370\uc774\ud130 \ud45c\uc900\ud654<\/strong>: \uc18c\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \ud615\uc2dd\uacfc \uc815\uc758<\/li>\n<li data-source-line=\"293-293\"><strong>ID \ud655\uc778<\/strong>: \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ud1b5\ud574 \ub3d9\uc77c\ud55c \uace0\uac1d\uc744 \uc5f0\uacb0\ud558\ub294 \ubc29\ubc95<\/li>\n<li data-source-line=\"294-294\"><strong>\uadc0\uc18d \ucc3d \uc124\uc815<\/strong>: \uc0c1\ud638 \uc791\uc6a9 \uc5f0\uacb0\uc744 \uc704\ud55c \uc801\uc808\ud55c \uc2dc\uac04 \ud504\ub808\uc784<\/li>\n<li data-source-line=\"295-295\"><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc900\uc218<\/strong>: \ubaa8\ub4e0 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uc5f0\uacb0\uc774 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"296-297\"><strong>\ub370\uc774\ud130 \ud488\uc9c8 \ud504\ub85c\uc138\uc2a4<\/strong>: \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uce21\uc815\uc744 \uc704\ud55c \uac80\uc99d \ubc0f \uc138\ucc99 \uc808\ucc28<\/li>\n<\/ul>\n<h3 id=\"analysis-and-reporting\" tabindex=\"-1\" data-source-line=\"298-298\"><span class=\"ez-toc-section\" id=\"Analysis_and_Reporting\"><\/span>\ubd84\uc11d \ubc0f \ubcf4\uace0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub370\uc774\ud130\uac00 \uc218\uc9d1\ub418\uace0 \ud1b5\ud569\ub418\uba74 \ud6a8\uacfc\uc801\uc778 \ubd84\uc11d\uacfc \ubcf4\uace0\uac00 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"analysis-approaches\" tabindex=\"-1\" data-source-line=\"302-302\"><span class=\"ez-toc-section\" id=\"Analysis_Approaches\"><\/span>\ubd84\uc11d \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"304-309\">\n<li data-source-line=\"304-304\"><strong>\uace0\uac1d \uc5ec\uc815 \ub9e4\ud551<\/strong>: \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \uacbd\ub85c \uc2dc\uac01\ud654<\/li>\n<li data-source-line=\"305-305\"><strong>\uadc0\uc18d \ubaa8\ub378\ub9c1<\/strong>: \uc5f0\uacb0\ub41c \uc5ec\uc815 \ub370\uc774\ud130\uc5d0 \uc801\uc808\ud55c \ubaa8\ub378 \uc801\uc6a9<\/li>\n<li data-source-line=\"306-306\"><strong>\uc138\uadf8\uba3c\ud2b8 \uc218\uc900 \ubd84\uc11d<\/strong>: \ub2e4\uc591\ud55c \uace0\uac1d \uadf8\ub8f9\uc758 \ud589\ub3d9 \ud328\ud134 \uc870\uc0ac<\/li>\n<li data-source-line=\"307-307\"><strong>\uc99d\ubd84\uc131 \uce21\uc815<\/strong>: \uadc0\uc18d \uacb0\uacfc \uac80\uc99d\uc744 \uc704\ud55c \ud14c\uc2a4\ud2b8<\/li>\n<li data-source-line=\"308-309\"><strong>\uc2dc\ub098\ub9ac\uc624 \uacc4\ud68d<\/strong>: \ud5a5\ud6c4 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uc18d\uc131 \ud1b5\ucc30\ub825 \ud65c\uc6a9<\/li>\n<\/ul>\n<h4 id=\"reporting-framework\" tabindex=\"-1\" data-source-line=\"310-310\"><span class=\"ez-toc-section\" id=\"Reporting_Framework\"><\/span>\ubcf4\uace0 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"312-317\">\n<li data-source-line=\"312-312\"><strong>\ud1b5\ud569 \ub300\uc2dc\ubcf4\ub4dc<\/strong>: \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\ub97c \ubaa8\ub450 \ud1b5\ud569\ud55c \ub2e8\uc77c \ubdf0<\/li>\n<li data-source-line=\"313-313\"><strong>\ucc44\ub110 \uc601\ud5a5 \ubcf4\uace0\uc11c<\/strong>: \ucc44\ub110 \uac04 \uc601\ud5a5\uc744 \ubcf4\uc5ec\uc90c<\/li>\n<li data-source-line=\"314-314\"><strong>\ud06c\ub85c\uc2a4\ucc44\ub110 \uc804\ud658 \uacbd\ub85c<\/strong>: \uc77c\ubc18\uc801\uc778 \uace0\uac1d \uc5ec\uc815\uc758 \uc2dc\uac01\ud654<\/li>\n<li data-source-line=\"315-315\"><strong>ROI \uacc4\uc0b0<\/strong>: \ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ud1b5\ud569\ud55c \ud3ec\uad04\uc801\uc778 \uc218\uc775 \uce21\uc815 \uc9c0\ud45c<\/li>\n<li data-source-line=\"316-317\"><strong>\ucd5c\uc801\ud654 \uad8c\uc7a5 \uc0ac\ud56d<\/strong>: \uadc0\uc18d \uacb0\uacfc\uc5d0\uc11c \uc5bb\uc740 \ud589\ub3d9 \uc9c0\ud5a5\uc801 \ud1b5\ucc30\ub825<\/li>\n<\/ul>\n<h2 id=\"organizational-strategies-for-online-offline-attribution\" tabindex=\"-1\" data-source-line=\"318-318\"><span class=\"ez-toc-section\" id=\"Organizational_Strategies_for_Online-Offline_Attribution\"><\/span>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc744 \uc704\ud55c \uc870\uc9c1 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uae30\uc220\uc801 \uad6c\ud604\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc744 \uc704\ud574\uc11c\ub294 \uc870\uc9c1\uc801 \uc815\ub82c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc911\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"breaking-down-organizational-silos\" tabindex=\"-1\" data-source-line=\"322-322\"><span class=\"ez-toc-section\" id=\"Breaking_Down_Organizational_Silos\"><\/span>\uc870\uc9c1 \uc0ac\uc77c\ub85c \ud574\uccb4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucc44\ub110 \uac04 \uadc0\uc18d\uc744 \uc704\ud574\uc11c\ub294 \uae30\uc874 \ud300 \uad6c\uc870\ub97c \ubd84\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.\n<ul data-source-line=\"326-331\">\n<li data-source-line=\"326-326\"><strong>\ud1b5\ud569 \ub9c8\ucf00\ud305 \ud300<\/strong>: \ucc44\ub110\ubcf4\ub2e4\ub294 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8 \ub610\ub294 \uc5ec\uc815\uc744 \uc911\uc2ec\uc73c\ub85c \uad6c\uc131<\/li>\n<li data-source-line=\"327-327\"><strong>\ud1b5\ud569\ub41c \ubaa9\ud45c \ubc0f KPI<\/strong>: \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud65c\ub3d9\uc744 \ud3ec\uad04\ud558\ub294 \uacf5\uc720 \uc9c0\ud45c \uc0dd\uc131<\/li>\n<li data-source-line=\"328-328\"><strong>\ud611\ub825\uc801 \uacc4\ud68d \ud504\ub85c\uc138\uc2a4<\/strong>: \ud06c\ub85c\uc2a4\ucc44\ub110 \uce21\uc815\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 \ucea0\ud398\uc778 \uac1c\ubc1c<\/li>\n<li data-source-line=\"329-329\"><strong>\uacf5\ub3d9 \ucd5c\uc801\ud654 \ud68c\uc758<\/strong>: \uae30\uc874 \ucc44\ub110 \ubd80\ubb38 \uc804\ubc18\uc758 \uadc0\uc18d \ud1b5\ucc30\ub825 \uac80\ud1a0<\/li>\n<li data-source-line=\"330-331\"><strong>\uc784\uc6d0 \uc815\ub82c<\/strong>: \ub9ac\ub354\uc2ed\uc774 \ud1b5\ud569 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc744 \uc9c0\uc6d0\ud558\ub3c4\ub85d \ubcf4\uc7a5<\/li>\n<\/ul>\n<h3 id=\"skill-development-and-training\" tabindex=\"-1\" data-source-line=\"332-332\"><span class=\"ez-toc-section\" id=\"Skill_Development_and_Training\"><\/span>\uae30\uc220 \uac1c\ubc1c \ubc0f \uad50\uc721<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud6a8\uacfc\uc801\uc778 \ud06c\ub85c\uc2a4\ucc44\ub110 \uc18d\uc131\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"336-341\">\n<li data-source-line=\"336-336\"><strong>\uadc0\uc18d \ubc29\ubc95\ub860 \uad50\uc721<\/strong>: \ud1b5\ud569 \ubaa8\ub378\uc758 \uc791\ub3d9 \ubc29\uc2dd\uc5d0 \ub300\ud55c \ud300 \uad50\uc721<\/li>\n<li data-source-line=\"337-337\"><strong>\ub370\uc774\ud130 \ub9ac\ud130\ub7ec\uc2dc \uac1c\ubc1c<\/strong>: \ubcf5\uc7a1\ud55c \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \ud574\uc11d\ud558\ub294 \uae30\uc220 \uad6c\ucd95<\/li>\n<li data-source-line=\"338-338\"><strong>\uae30\uc220 \ub2a5\ub825 \ud5a5\uc0c1<\/strong>: \ud06c\ub85c\uc2a4\ucc44\ub110 \uce21\uc815\uc744 \uc704\ud55c \ub3c4\uad6c \ubc0f \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uad50\uc721<\/li>\n<li data-source-line=\"339-339\"><strong>\uc2dc\ud5d8 \uc124\uacc4 \uad50\uc721<\/strong>: \uc2e4\ud5d8\uc744 \ud1b5\ud574 \uadc0\uc18d\uc744 \uac80\uc99d\ud558\ub294 \ubc29\ubc95\uc744 \ud300\uc5d0 \uad50\uc721<\/li>\n<li data-source-line=\"340-341\"><strong>\ubcc0\ud654 \uad00\ub9ac<\/strong>: \uc131\uacfc \ud3c9\uac00\uc758 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc744 \uc704\ud55c \ud300 \uc900\ube44<\/li>\n<\/ul>\n<h3 id=\"governance-and-process-integration\" tabindex=\"-1\" data-source-line=\"342-342\"><span class=\"ez-toc-section\" id=\"Governance_and_Process_Integration\"><\/span>\uac70\ubc84\ub10c\uc2a4 \ubc0f \ud504\ub85c\uc138\uc2a4 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc9c0\uc18d \uac00\ub2a5\ud55c \uadc0\uc18d\uc744 \uc704\ud574\uc11c\ub294 \uacf5\uc2dd\uc801\uc778 \uad6c\uc870\uc640 \ud504\ub85c\uc138\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"346-351\">\n<li data-source-line=\"346-346\"><strong>\uadc0\uc18d \uac70\ubc84\ub10c\uc2a4 \uc704\uc6d0\ud68c<\/strong>: \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc744 \uac10\ub3c5\ud558\ub294 \uad50\ucc28 \uae30\ub2a5 \ud300<\/li>\n<li data-source-line=\"347-347\"><strong>\ud45c\uc900\ud654\ub41c \uc815\uc758<\/strong>: \ud569\uc758\ub41c \uce21\uc815\ud56d\ubaa9 \ubc0f \uc131\uacf5 \uce21\uc815<\/li>\n<li data-source-line=\"348-348\"><strong>\uc758\uc0ac\uacb0\uc815 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \uc18d\uc131 \uc778\uc0ac\uc774\ud2b8\uc5d0 \ub530\ub978 \uc870\uce58 \ud504\ub85c\uc138\uc2a4<\/li>\n<li data-source-line=\"349-349\"><strong>\uc815\uae30\uc801\uc778 \uac80\ud1a0 \uc8fc\uae30<\/strong>: \uadc0\uc18d \ud6a8\uacfc\uc5d0 \ub300\ud55c \uc608\uc815\ub41c \ud3c9\uac00<\/li>\n<li data-source-line=\"350-351\"><strong>\uc9c0\uc18d\uc801\uc778 \uac1c\uc120 \ud504\ub85c\uc138\uc2a4<\/strong>: \uadc0\uc18d \ubc29\ubc95\ub860\uc758 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/li>\n<\/ul>\n<h2 id=\"case-study%3A-retailer's-online-offline-attribution-transformation\" tabindex=\"-1\" data-source-line=\"352-352\"><span class=\"ez-toc-section\" id=\"Case_Study_Retailers_Online-Offline_Attribution_Transformation\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: \uc18c\ub9e4\uc5c5\uccb4\uc758 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d \ubcc0\ud658<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc5f0\uac04 \ub9e4\ucd9c 1\uc870 4\ucc9c\uc5b5 5\ucc9c\ub9cc \uc6d0 \uaddc\ubaa8\uc758 \ub2e4\ucc44\ub110 \uc804\ubb38 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \ub9e4\uc7a5 \ub0b4 \ub9e4\ucd9c \uac04\uc758 \uad00\uacc4\ub97c \ud30c\uc545\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5 \ub0b4 \ub9e4\ucd9c\uc740 \ucd1d \ub9e4\ucd9c\uc758 7\uc5b5 8\ucc9c 1\ubc31\ub9cc 3\ucc9c\ub9cc \uc6d0\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uac01 \ucc44\ub110\uc774 \ubcc4\ub3c4\uc758 \uce21\uc815 \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\uba74\uc11c \uc608\uc0b0 \ubc30\ubd84 \ubc0f \ub9e4\ucd9c \uc778\uc815\uc744 \ub458\ub7ec\uc2fc \uac08\ub4f1\uc774 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4.\n<h3 id=\"the-challenge\" tabindex=\"-1\" data-source-line=\"356-356\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span>\ub3c4\uc804 \uacfc\uc81c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"358-362\">\n<li data-source-line=\"358-358\">\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \ub9e4\uc7a5 \uc601\ud5a5\uc744 \ubb34\uc2dc\ud558\uace0 \uc804\uc790\uc0c1\uac70\ub798 \uc804\ud658\uc728\ub9cc\uc744 \uae30\uc900\uc73c\ub85c \ud3c9\uac00\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"359-359\">\uae30\uc874 \ub9c8\ucf00\ud305\uc740 \uc628\ub77c\uc778 \uc870\uc0ac \ubc0f \uad6c\ub9e4\uc5d0 \ub300\ud55c \uae30\uc5ec\ub3c4\ub97c \uc815\ub7c9\ud654\ud560 \uc218 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"360-360\">\ud300\uc774 \ubcc4\ub3c4\uc758 \uce21\uc815 \ud56d\ubaa9\uc744 \ucd5c\uc801\ud654\ud568\uc5d0 \ub530\ub77c \uace0\uac1d \uacbd\ud5d8\uc774 \ubd84\ub9ac\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"361-362\">\ub9c8\ucf00\ud305 \uc608\uc0b0 \ud560\ub2f9 \uacb0\uc815\uc740 \ubd88\uc644\uc804\ud55c \uc131\uacfc \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"the-approach\" tabindex=\"-1\" data-source-line=\"363-363\"><span class=\"ez-toc-section\" id=\"The_Approach\"><\/span>\uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc18c\ub9e4\uc5c5\uccb4\ub294 \ud3ec\uad04\uc801\uc778 \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d \ubcc0\ud658\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"367-390\">\n<li data-source-line=\"367-372\">\n<strong>\uae30\uc220 \uae30\ubc18<\/strong>\n<ul data-source-line=\"368-372\">\n<li data-source-line=\"368-368\">\uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uace0\uac1d \ud504\ub85c\ud544\uc744 \ud1b5\ud569\ud558\uae30 \uc704\ud574 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"369-369\">\ud310\ub9e4 \uc2dc\uc810\uc5d0\uc11c \ucd94\uc801 \uac00\ub2a5\ud55c \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc5d0 \uace0\uc720\ud55c \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc\ub97c \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"370-370\">\uc624\ud504\ub77c\uc778 \ucea0\ud398\uc778\uc744 \uc704\ud55c \ub9e4\uc7a5 \ucc3e\uae30 \uae30\ub2a5\uc774 \uc788\ub294 \ub9de\ucda4\ud615 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"371-372\">\ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9\uc790\ub97c \uc2e4\uc81c \ubc29\ubb38\uacfc \uc5f0\uacb0\ud558\uae30 \uc704\ud574 \ub9e4\uc7a5 \ub0b4 \ube44\ucf58\uc744 \uc124\uce58\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"373-378\">\n<strong>\uc2e0\uc6d0 \ud655\uc778<\/strong>\n<ul data-source-line=\"374-378\">\n<li data-source-line=\"374-374\">\uc628\ub77c\uc778\uacfc \ub9e4\uc7a5\uc5d0\uc11c \uc6d0\ud65c\ud558\uac8c \uc791\ub3d9\ud558\ub3c4\ub85d \uac1c\ud3b8\ub41c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8<\/li>\n<li data-source-line=\"375-375\">\ud310\ub9e4 \uc2dc\uc810\uc5d0 \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc218\uc9d1\ud558\uae30 \uc704\ud574 \ud6c8\ub828\ub41c \ub9e4\uc7a5 \uc9c1\uc6d0<\/li>\n<li data-source-line=\"376-376\">\uc571 \ub2e4\uc6b4\ub85c\ub4dc \ubc0f \uacc4\uc815 \uc0dd\uc131\uc5d0 \ub300\ud55c \uc758\ubbf8 \uc788\ub294 \uc778\uc13c\ud2f0\ube0c \uc81c\uacf5<\/li>\n<li data-source-line=\"377-378\">\uc804\uc790\uc0c1\uac70\ub798\uc640 \ub9e4\uc7a5 \uac70\ub798 \uac04 \uc774\uba54\uc77c \ub9e4\uce6d\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"379-384\">\n<strong>\uce21\uc815 \ubc29\ubc95\ub860<\/strong>\n<ul data-source-line=\"380-384\">\n<li data-source-line=\"380-380\">\ud130\uce58\ud3ec\uc778\ud2b8 \uc218\uc900\uc758 \ub514\uc9c0\ud138 \ub370\uc774\ud130\uc640 \ub9e4\uc7a5 \uc9d1\uacc4 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud55c \ud558\uc774\ube0c\ub9ac\ub4dc \uc18d\uc131\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"381-381\">\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc0c1\ud638 \uc791\uc6a9\uc744 \ubaa8\ub450 \ud3ec\uad04\ud558\ub294 \ud1b5\ud569 \uace0\uac1d \uc5ec\uc815 \ub9f5\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"382-382\">\ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \uc870\ud569\uc744 \ud14c\uc2a4\ud2b8\ud558\ub294 \ud1b5\uc81c \uc2e4\ud5d8\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"383-384\">\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ubaa8\ub450 \ud1b5\ud569\ud55c \uc54c\uace0\ub9ac\uc998 \uadc0\uc18d \ubaa8\ub378 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"385-390\">\n<strong>\uc870\uc9c1 \ud1b5\ud569<\/strong>\n<ul data-source-line=\"386-390\">\n<li data-source-line=\"386-386\">\ucc44\ub110\uc774 \uc544\ub2cc \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uc911\uc2ec\uc73c\ub85c \ub9c8\ucf00\ud305 \ud300\uc744 \uc7ac\ud3b8\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"387-387\">\ub9e4\uc7a5 \ud310\ub9e4\uc5d0 \ub300\ud55c \uc628\ub77c\uc778 \uc601\ud5a5\ub825\uacfc \ub514\uc9c0\ud138\uc5d0 \ub300\ud55c \uc624\ud504\ub77c\uc778 \uc601\ud5a5\ub825\uc744 \ubaa8\ub450 \ubc18\uc601\ud558\ub294 \uacf5\uc720 KPI\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"388-388\">\ud1b5\ud569 \uce21\uc815\uc744 \uac80\ud1a0\ud558\uae30 \uc704\ud574 \ub9e4\uc8fc \ud06c\ub85c\uc2a4\ucc44\ub110 \ucd5c\uc801\ud654 \ud68c\uc758\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"389-390\">\ud3ec\uad04\uc801\uc778 \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc608\uc0b0 \ud560\ub2f9 \ud504\ub85c\uc138\uc2a4 \uac1c\ubc1c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"the-results\" tabindex=\"-1\" data-source-line=\"391-391\"><span class=\"ez-toc-section\" id=\"The_Results\"><\/span>\uacb0\uacfc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud1b5\ud569 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc740 \uc774\uc804\uc5d0\ub294 \uc228\uaca8\uc838 \uc788\ub358 \uc5ec\ub7ec \uac00\uc9c0 \ud1b5\ucc30\ub825\uc744 \ubc1d\ud600\ub0c8\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"395-399\">\n<li data-source-line=\"395-395\">\ub514\uc9c0\ud138 \uad11\uace0\ub294 \uc774\uc804\uc5d0 \uc54c\ub824\uc9c4 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ub9ce\uc740 43%\uc758 \ub9e4\uc7a5 \uad6c\ub9e4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"396-396\">\uc9c1\uc811 \uc6b0\ud3b8 \ucea0\ud398\uc778\uc740 28%\uc758 \uc628\ub77c\uc778 \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \uc628\ub77c\uc778 \uc870\uc0ac \uc5ec\uc815\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"397-397\">\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ucc44\ub110 \ubaa8\ub450\uc5d0\uc11c \ucc38\uc5ec\ud55c \uace0\uac1d\uc740 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\uac00 3.2\ubc30 \ub354 \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"398-399\">\ud2b9\uc815 \ucc3d\uc758\uc801 \uba54\uc2dc\uc9c0\ub294 \uc628\ub77c\uc778 \uc804\ud658\uacfc \ub9e4\uc7a5 \ud2b8\ub798\ud53d \uc720\ub3c4 \uc0ac\uc774\uc5d0\uc11c \ub9e4\uc6b0 \ub2e4\ub978 \ud6a8\uacfc\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"401-405\">\n<li data-source-line=\"401-401\">\ucd5c\uc801\ud654\ub41c \ucc44\ub110 \ud560\ub2f9\uc744 \ud1b5\ud574 \uad11\uace0 \uc9c0\ucd9c \uc218\uc775\ub960 24% \uc99d\uac00<\/li>\n<li data-source-line=\"402-402\">\ub354 \ub098\uc740 \uad50\ucc28 \ud310\ub9e4\ub97c \ud1b5\ud574 \ud3c9\uade0 \uac70\ub798 \uac00\uce58\uac00 18% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"403-403\">31% \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ud6a8\uc728\uc131 \ud5a5\uc0c1<\/li>\n<li data-source-line=\"404-405\">\uba40\ud2f0\ucc44\ub110 \uace0\uac1d \ube44\uc728\uc774 22% \uc99d\uac00\ud558\uc5ec \uac00\uc7a5 \ub192\uc740 \uac00\uce58\ub97c \uc9c0\ub2cc \uc138\uadf8\uba3c\ud2b8\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uac00\uc7a5 \uc911\uc694\ud55c \uc810\uc740 \uc870\uc9c1\uc774 \ucc44\ub110 \uae30\ubc18 \uac08\ub4f1\uc5d0\uc11c \ud611\ub825\uc801 \ucd5c\uc801\ud654\ub85c \uc804\ud658\ud558\uc5ec \ud1b5\ud569\ub41c \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec \ub514\uc9c0\ud138\uacfc \ubb3c\ub9ac\uc801 \uacbd\uacc4 \uc804\ubc18\uc5d0\uc11c \uc9c4\uc815\uc73c\ub85c \uc6d0\ud65c\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud588\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h2 id=\"best-practices-for-online-offline-attribution\" tabindex=\"-1\" data-source-line=\"408-408\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Online-Offline_Attribution\"><\/span>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc744 \uc704\ud55c \ubaa8\ubc94 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub2e4\uc591\ud55c \uc870\uc9c1\uc5d0\uc11c \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ub41c \uc0ac\ub840\ub97c \ubc14\ud0d5\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \ubaa8\ubc94 \uc0ac\ub840\ub97c \ud1b5\ud574 \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d \ud6a8\uacfc\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"1.-start-with-clear-business-questions\" tabindex=\"-1\" data-source-line=\"412-412\"><span class=\"ez-toc-section\" id=\"1_Start_With_Clear_Business_Questions\"><\/span>1. \uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \uae30\uc220\uc744 \uad6c\ud604\ud558\uae30 \uc804\uc5d0 \uc54c\uc544\uc57c \ud560 \uc0ac\ud56d\uc744 \uc815\uc758\ud558\uc138\uc694.\n<ul data-source-line=\"416-420\">\n<li data-source-line=\"416-416\"><strong>\ud575\uc2ec \uc9c8\ubb38\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uc138\uc694<\/strong>: \ub192\uc740 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \uc9c0\ub2cc 3~5\uac1c\uc758 \ud2b9\uc815 \ud06c\ub85c\uc2a4\ucc44\ub110 \uc9c8\ubb38\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"417-417\"><strong>\uacb0\uc815 \uae30\uc900 \uc815\uc758<\/strong>: \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \uc218\ud589\ud560 \uc791\uc5c5\uc744 \uba85\ud655\ud788 \ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"418-418\"><strong>\ucd08\uae30 \uad6c\ud604\uc5d0 \uc9d1\uc911<\/strong>: \uc6b0\uc120\uc21c\uc704\uac00 \ub192\uc740 \uc9c8\ubb38\uc5d0 \uba3c\uc800 \ub2f5\ubcc0\ud558\ub3c4\ub85d \uc2dc\uc2a4\ud15c\uc744 \uad6c\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"419-420\"><strong>\ucd08\uae30 \uc2b9\ub9ac\ub97c \uc785\uc99d\ud558\uc138\uc694<\/strong>: \uc989\uac01\uc801\uc778 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ube60\ub978 \ud1b5\ucc30\ub825\uc73c\ub85c \ucd94\uc9c4\ub825\uc744 \uad6c\ucd95\ud558\uc138\uc694<\/li>\n<\/ul>\n<h3 id=\"2.-implement-thoughtful-identity-resolution\" tabindex=\"-1\" data-source-line=\"421-421\"><span class=\"ez-toc-section\" id=\"2_Implement_Thoughtful_Identity_Resolution\"><\/span>2. \uc2e0\uc911\ud55c \uc2e0\uc6d0 \ud655\uc778 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uace0\uac1d \uc815\uccb4\uc131\uc740 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.\n<ul data-source-line=\"425-430\">\n<li data-source-line=\"425-425\"><strong>\uac00\uce58 \uad50\ud658 \uc811\uadfc \ubc29\uc2dd<\/strong>: \uace0\uac1d \uc2dd\ubcc4\uc744 \uc704\ud55c \uba85\ud655\ud55c \ud61c\ud0dd \uc81c\uacf5<\/li>\n<li data-source-line=\"426-426\"><strong>\uc9c4\ubcf4\uc801 \uc815\uccb4\uc131 \uad6c\ucd95<\/strong>: \ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc810\uc9c4\uc801\uc73c\ub85c \uc815\ubcf4\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"427-427\"><strong>\ub2e4\uc591\ud55c \ud574\uacb0 \ubc29\ubc95<\/strong>: \uacb0\uc815\ub860\uc801 \uc811\uadfc \ubc29\uc2dd\uacfc \ud655\ub960\ub860\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \ubaa8\ub450 \uc0ac\uc6a9\ud558\uc138\uc694<\/li>\n<li data-source-line=\"428-428\"><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \ub514\uc790\uc778<\/strong>: \ud22c\uba85\ud55c \ub370\uc774\ud130 \uad00\ud589\uc744 \ud1b5\ud574 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uc138\uc694<\/li>\n<li data-source-line=\"429-430\"><strong>\uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/strong>: \uc815\uae30\uc801\uc73c\ub85c \ub9e4\uce58\uc728\uc744 \ud3c9\uac00\ud558\uace0 \uac1c\uc120\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"3.-blend-methodologies-appropriately\" tabindex=\"-1\" data-source-line=\"431-431\"><span class=\"ez-toc-section\" id=\"3_Blend_Methodologies_Appropriately\"><\/span>3. \ubc29\ubc95\ub860\uc744 \uc801\uc808\ud558\uac8c \ud63c\ud569\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc644\ubcbd\ud558\uac8c \uc801\uc6a9\ub418\ub294 \ub2e8\uc77c \uc18d\uc131 \uc811\uadfc \ubc29\uc2dd\uc740 \uc5c6\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"435-440\">\n<li data-source-line=\"435-435\"><strong>\ubcf4\uc644\uc801 \uc811\uadfc \ubc29\uc2dd<\/strong>: \ub2e4\uc591\ud55c \ucc44\ub110\uacfc \uc9c8\ubb38\uc5d0 \ub300\ud574 \ub2e4\uc591\ud55c \ubc29\ubc95\ub860\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"436-436\"><strong>\uac80\uc99d \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \uadc0\uc18d \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud55c \ud14c\uc2a4\ud2b8 \uad6c\ud604<\/li>\n<li data-source-line=\"437-437\"><strong>\uc2e0\ub8b0 \uc218\uc900<\/strong>: \ub2e4\uc591\ud55c \ud1b5\ucc30\ub825 \uc720\ud615\uc5d0 \ub300\ud574 \uc11c\ub85c \ub2e4\ub978 \ud655\uc2e4\uc131 \uc784\uacc4\uac12\uc744 \uc124\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"438-438\"><strong>\uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/strong>: \uc18d\uc131\uc744 \uace0\uc815\ub41c \uc194\ub8e8\uc158\uc774 \uc544\ub2cc \uc9c4\ud654\ud558\ub294 \uae30\ub2a5\uc73c\ub85c \ucde8\uae09\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"439-440\"><strong>\uc2e4\uc6a9\uc801\uc778 \uad6c\ud604<\/strong>: \uae30\uc220\uc801 \uc644\ubcbd\uc131\ubcf4\ub2e4 \uc2e4\ud589 \uac00\ub2a5\uc131\uc5d0 \uc9d1\uc911<\/li>\n<\/ul>\n<h3 id=\"4.-focus-on-incrementality%2C-not-just-attribution\" tabindex=\"-1\" data-source-line=\"441-441\"><span class=\"ez-toc-section\" id=\"4_Focus_on_Incrementality_Not_Just_Attribution\"><\/span>4. \uadc0\uc18d\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc99d\ubd84\uc131\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc644\ubcbd\ud55c \ud130\uce58\ud3ec\uc778\ud2b8 \ud560\ub2f9\ubcf4\ub2e4 \uc810\uc9c4\uc801\uc778 \uc601\ud5a5\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ub354 \uc911\uc694\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"445-450\">\n<li data-source-line=\"445-445\"><strong>\ud14c\uc2a4\ud2b8\ud558\uace0 \ubb38\ud654\ub97c \ubc30\uc6b0\uc138\uc694<\/strong>: \uadc0\uc18d\uc744 \uac80\uc99d\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc778 \uc2e4\ud5d8\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"446-446\"><strong>\ud640\ub4dc\uc544\uc6c3 \ud14c\uc2a4\ud2b8<\/strong>: \uc2e4\uc81c \uc99d\ubd84\uc801 \uc601\ud5a5\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574 \ud1b5\uc81c \uadf8\ub8f9\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"447-447\"><strong>\uc2dc\ub098\ub9ac\uc624 \ubd84\uc11d<\/strong>: \ubbfc\uac10\ub3c4\ub97c \uc774\ud574\ud558\uae30 \uc704\ud55c \ub2e4\uc591\ud55c \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"448-448\"><strong>\ubc18\uc0ac\uc2e4\uc801 \uc0ac\uace0<\/strong>: \ud2b9\uc815 \ub9c8\ucf00\ud305\uc774 \uc5c6\uc5c8\ub2e4\uba74 \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub0ac\uc744\uc9c0 \uc0dd\uac01\ud574 \ubcf4\uc138\uc694.<\/li>\n<li data-source-line=\"449-450\"><strong>\uc7a5\uae30 \uce21\uc815<\/strong>: \uc804\uccb4 \uc601\ud5a5\uc744 \ud3ec\ucc29\ud558\uae30 \uc704\ud574 \uc7a5\uae30\uac04\uc5d0 \uac78\uccd0 \uc18d\uc131\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"5.-blend-art-and-science\" tabindex=\"-1\" data-source-line=\"451-451\"><span class=\"ez-toc-section\" id=\"5_Blend_Art_and_Science\"><\/span>5. \uc608\uc220\uacfc \uacfc\ud559\uc744 \uc735\ud569\ud558\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc740 \ub370\uc774\ud130 \ubd84\uc11d\uacfc \uc778\uac04\uc758 \ud310\ub2e8\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"455-460\">\n<li data-source-line=\"455-455\"><strong>\uc804\ubb38\uac00 \uc785\ub825 \ud1b5\ud569<\/strong>: \uacbd\ud5d8\uc801 \ud310\ub2e8\uc744 \uadc0\uc18d \ubaa8\ub378\uc5d0 \ud1b5\ud569<\/li>\n<li data-source-line=\"456-456\"><strong>\ube44\uc988\ub2c8\uc2a4 \ucee8\ud14d\uc2a4\ud2b8 \uc778\uc2dd<\/strong>: \uc9c1\uc811\uc801\uc778 \uadc0\uc18d \ub370\uc774\ud130\ub97c \ub118\uc5b4\uc11c\ub294 \uc694\uc18c\ub97c \uace0\ub824\ud558\uc138\uc694<\/li>\n<li data-source-line=\"457-457\"><strong>\uc2e4\uc81c\uc801 \ud574\uc11d<\/strong>: \uc77c\uc120 \ub9c8\ucf00\ud130\uac00 \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"458-458\"><strong>\uc9c0\uc18d\uc801\uc778 \uac80\uc99d<\/strong>: \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\uc5d0 \ub300\ud55c \uadc0\uc18d \uacb0\uacfc\ub97c \uc815\uae30\uc801\uc73c\ub85c \ud655\uc778\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"459-460\"><strong>\uade0\ud615 \uc7a1\ud78c \uc758\uc0ac\uacb0\uc815<\/strong>: \uadc0\uc18d\uc744 \uacb0\uc815\uc758 \uc720\uc77c\ud55c \uacb0\uc815 \uc694\uc778\uc774 \uc544\ub2cc \uc785\ub825\uc73c\ub85c \uc0ac\uc6a9\ud558\uc138\uc694.<\/li>\n<\/ul>\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"461-461\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-accurately-can-we-connect-online-advertising-to-in-store-purchases%3F\" tabindex=\"-1\" data-source-line=\"463-463\"><span class=\"ez-toc-section\" id=\"How_accurately_can_we_connect_online_advertising_to_in-store_purchases\"><\/span>\uc628\ub77c\uc778 \uad11\uace0\uc640 \ub9e4\uc7a5 \uad6c\ub9e4\ub97c \uc5bc\ub9c8\ub098 \uc815\ud655\ud558\uac8c \uc5f0\uacb0\ud560 \uc218 \uc788\uc744\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc5f0\uacb0 \uc815\ud655\ub3c4\ub294 \uad6c\ud604 \ubc29\uc2dd\uacfc \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774\ub098 \uc778\uc99d\ub41c \uacbd\ud5d8\uacfc \uac19\uc740 \uac15\ub825\ud55c \uc790\uc0ac \ub370\uc774\ud130 \uc790\uc0b0\uc744 \ubcf4\uc720\ud55c \uc870\uc9c1\uc740 \uc77c\ubc18\uc801\uc73c\ub85c 60~80%\uc758 \ub9e4\uc7a5 \ub0b4 \uad6c\ub9e4\ub97c \uc774\uc804 \ub514\uc9c0\ud138 \ucc38\uc5ec\uc640 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc790\uc0b0\uc774 \uc5c6\uc73c\uba74 \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc\ub098 \uc704\uce58 \ubd84\uc11d\uacfc \uac19\uc740 \ubc29\ubc95\uc744 \ud1b5\ud574 \uc5f0\uacb0 \ubc94\uc704\uac00 30~50%\ub85c \uc904\uc5b4\ub4ed\ub2c8\ub2e4. \uac00\uc7a5 \uc815\uad50\ud55c \uad6c\ud604 \ubc29\uc2dd\uc740 \uc5ec\ub7ec \ubcf4\uc644\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uacfc \ud1b5\uacc4 \ubaa8\ub378\ub9c1\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc9c1\uc811\uc801\uc73c\ub85c \uadc0\uc18d\ub418\ub294 \uac70\ub798 \uc678\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc7a5\ud569\ub2c8\ub2e4. 100%\uc758 \uc5f0\uacb0\uc740 \ube44\ud604\uc2e4\uc801\uc774\uc9c0\ub9cc, \ubd80\ubd84\uc801\uc778 \uac00\uc2dc\uc131\ub9cc\uc73c\ub85c\ub3c4 \uc644\uc804\ud788 \ubd84\uc0b0\ub41c \uce21\uc815\uc5d0 \ube44\ud574 \uc0c1\ub2f9\ud55c \ucd5c\uc801\ud654 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.\n<h3 id=\"what-technologies-are-essential-for-online-offline-attribution%3F\" tabindex=\"-1\" data-source-line=\"466-466\"><span class=\"ez-toc-section\" id=\"What_technologies_are_essential_for_online-offline_attribution\"><\/span>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc5d0 \ud544\uc218\uc801\uc778 \uae30\uc220\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac00\uc7a5 \uc911\uc694\ud55c \uae30\uc220\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. (1) \uc2e0\uc6d0 \ud655\uc778 \ubc0f \ud504\ub85c\ud544 \ud1b5\ud569\uc744 \uc704\ud55c \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc \ub610\ub294 \uc720\uc0ac \uc194\ub8e8\uc158, (2) \ub514\uc9c0\ud138 \uc2dd\ubcc4\uc790 \ub610\ub294 \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc\ub97c \ucea1\ucc98\ud560 \uc218 \uc788\ub294 POS \uc2dc\uc2a4\ud15c, (3) \ud06c\ub85c\uc2a4\ucc44\ub110 \ucd94\uc801 \ub9e4\uac1c\ubcc0\uc218\ub97c \uc9c0\uc6d0\ud558\ub294 \ucea0\ud398\uc778 \uad00\ub9ac \ub3c4\uad6c, (4) \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc811\uc810 \ub370\uc774\ud130\ub97c \ubaa8\ub450 \ud1b5\ud569\ud560 \uc218 \uc788\ub294 \ubd84\uc11d \ud50c\ub7ab\ud3fc, (5) \ud06c\ub85c\uc2a4\ucc44\ub110 \uad00\uacc4\ub97c \uba85\ud655\ud558\uac8c \uc804\ub2ec\ud558\ub294 \uc2dc\uac01\ud654 \ub3c4\uad6c. \uad6c\uccb4\uc801\uc778 \uad6c\ud604 \ubc29\uc2dd\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ub530\ub77c \ub2e4\ub974\uba70, \uc18c\ub9e4\uc5c5\uccb4\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub9e4\uc7a5 \ub0b4 \ucd94\uc801 \uae30\uc220\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \ubc18\uba74, \uc11c\ube44\uc2a4 \uae30\uc5c5\uc740 \uc608\uc57d \ubc0f \ud1b5\ud654 \ucd94\uc801 \uc2dc\uc2a4\ud15c\uc5d0 \ub354 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.\n<h3 id=\"how-do-you-handle-long-sales-cycles-in-online-offline-attribution%3F\" tabindex=\"-1\" data-source-line=\"469-469\"><span class=\"ez-toc-section\" id=\"How_do_you_handle_long_sales_cycles_in_online-offline_attribution\"><\/span>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uadc0\uc18d\uc758 \uae34 \ud310\ub9e4 \uc8fc\uae30\ub97c \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ud558\uc2dc\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \ubc0f \uace0\ub824 \ub300\uc0c1 \uad6c\ub9e4\uc5d0\uc11c \ud754\ud788 \ubcfc \uc218 \uc788\ub294 \uae34 \ud310\ub9e4 \uc8fc\uae30\uc5d0\ub294 \uad6c\uccb4\uc801\uc778 \uadc0\uc18d \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. (1) \uc77c\ubc18\uc801\uc778 \ud310\ub9e4 \uae30\uac04\uc5d0 \ub9de\ucdb0 \ud655\uc7a5\ub41c \uadc0\uc18d \uae30\uac04(attribution window)\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4. (2) \ucd5c\uc885 \uad6c\ub9e4\ubfd0 \uc544\ub2c8\ub77c \ud37c\ub110 \uc804\uccb4\uc758 \uc9c4\ud589 \uc0c1\ud669\uc744 \ucd94\uc801\ud558\ub294 \ub9c8\uc77c\uc2a4\ud1a4 \uc804\ud658\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. (3) \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ucc38\uc5ec\ub97c \ubaa8\ub450 \ud3ec\ud568\ud558\ub294 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4. (4) \ucd08\uae30 \ub9c8\ucf00\ud305 \uc811\uc810\uc744 \ucd5c\uc885 \ud310\ub9e4 \ud65c\ub3d9\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \uac15\ub825\ud55c CRM \ud1b5\ud569\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4. (5) \ucd08\uae30 \ud37c\ub110\uacfc \ud6c4\uae30 \ud37c\ub110 \uc0c1\ud638\uc791\uc6a9\uc744 \ubaa8\ub450 \uc801\uc808\ud558\uac8c \ud3c9\uac00\ud558\ub294 \uc2dc\uac04 \uac00\uce58 \uac10\uc18c \uadc0\uc18d \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc870\uc9c1\uc740 \uc77c\ubc18\uc801\uc778 \ud310\ub9e4 \uc18d\ub3c4\ub97c \ubd84\uc11d\ud558\uc5ec \uc801\uc808\ud55c \uc804\ud658 \ucd94\uc801 \uae30\uac04(lookback window)\uacfc \uc804\ud658 \uc815\uc758\ub97c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"how-do-you-attribute-value-to-physical-locations-in-the-digital-customer-journey%3F\" tabindex=\"-1\" data-source-line=\"472-472\"><span class=\"ez-toc-section\" id=\"How_do_you_attribute_value_to_physical_locations_in_the_digital_customer_journey\"><\/span>\ub514\uc9c0\ud138 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \ubb3c\ub9ac\uc801 \uc704\uce58\uc5d0 \uc5b4\ub5bb\uac8c \uac00\uce58\ub97c \ubd80\uc5ec\ud558\uc2dc\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubb3c\ub9ac\uc801 \uc704\uce58\ub294 \ub514\uc9c0\ud138 \uc5ec\uc815\uc5d0 \uce21\uc815 \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uadf8 \uc601\ud5a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. (1) \ub514\uc9c0\ud138-\ub9e4\uc7a5 \uac04 \uc758\ub3c4 \uce21\uc815\uc744 \uc704\ud55c &quot;\uad6c\ub9e4\ucc98&quot; \ub610\ub294 \ub9e4\uc7a5 \uc704\uce58 \ucd94\uc801 \uad6c\ud604, (2) \ubb3c\ub9ac\uc801 \uc704\uce58\uc640\uc758 \uc9c0\ub9ac\uc801 \uadfc\uc811\uc131\uc5d0\uc11c\uc758 \ub514\uc9c0\ud138 \ucc38\uc5ec \ud328\ud134 \ubd84\uc11d, (3) \ub9e4\uc7a5 \uc624\ud508 \ub610\ub294 \uc774\ubca4\ud2b8 \uc774\ud6c4 \uc628\ub77c\uc778 \ud65c\ub3d9 \uae09\uc99d \uce21\uc815, (4) \uc704\uce58 \ubd84\uc11d \ub610\ub294 \uc571 \uccb4\ud06c\uc778\uc744 \ud1b5\ud574 \ubc29\ubb38 \ud6c4 \uc628\ub77c\uc778 \ud589\ub3d9 \ud30c\uc545, (5) \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc774 \uc788\ub294 \uc2dc\uc7a5\uacfc \uc5c6\ub294 \uc2dc\uc7a5\uc5d0\uc11c \ub514\uc9c0\ud138 \uc131\uacfc\ub97c \ube44\uad50\ud558\ub294 \ud1b5\uc81c \uc2e4\ud5d8 \uc218\ud589. \uc219\ub828\ub41c \uc18c\ub9e4\uc5c5\uccb4\ub294 \uac01 \ub9e4\uc7a5\uc758 \ub514\uc9c0\ud138 \ud310\ub9e4\uc5d0 \ub300\ud55c \ud6c4\uad11 \ud6a8\uacfc\ub97c \uc815\ub7c9\ud654\ud558\ub294 \ub9e4\uc7a5\ubcc4 \uae30\uc5ec \ubaa8\ub378\uc744 \uac1c\ubc1c\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.\n<h3 id=\"how-is-privacy-regulation-affecting-online-offline-attribution%3F\" tabindex=\"-1\" data-source-line=\"475-475\"><span class=\"ez-toc-section\" id=\"How_is_privacy_regulation_affecting_online-offline_attribution\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc740 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc18d\uc131\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc740 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uae30\uc5ec \ubd84\uc11d \ubc29\uc2dd\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. (1) \uc790\uc0ac \ub370\uc774\ud130 \ubc0f \uc9c1\uc811 \uace0\uac1d \uad00\uacc4\uc5d0 \ub300\ud55c \uad00\uc2ec \uc99d\uac00, (2) \ud06c\ub85c\uc2a4\ucc44\ub110 \ucd94\uc801\uc744 \uc704\ud55c \uba85\uc2dc\uc801 \ub3d9\uc758\uc758 \uc911\uc694\uc131 \uc99d\uac00, (3) \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \ubd84\uc11d\uc744 \uc704\ud55c \ub370\uc774\ud130 \ud074\ub9b0\ub8f8 \uad6c\ucd95 \uc99d\uac00, (4) \uc9d1\uacc4 \ubc0f \uc775\uba85\ud654\ub41c \uce21\uc815 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc911\uc694\uc131 \uc99d\ub300, (5) \uc9c1\uc811 \ucd94\uc801\uc774 \ubd88\uac00\ub2a5\ud55c \uc0c1\ud669\uc5d0\uc11c \uc0c1\ud669\uc801 \ub370\uc774\ud130 \ubc0f \ubaa8\ub378\ub9c1 \ub370\uc774\ud130 \uc758\uc874\ub3c4 \uc99d\uac00 \ub4f1\uc774 \uadf8 \uc608\uc785\ub2c8\ub2e4. \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uae30\uc5c5\ub4e4\uc740 \uc635\ud2b8\uc778 \uc2dd\ubcc4\uc744 \uc7a5\ub824\ud558\ub294 \ud22c\uba85\ud55c \uac00\uce58 \uad50\ud658\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc81c\ud55c\uc801\uc778 \uac1c\uc778 \uc218\uc900 \ucd94\uc801\uc5d0\ub3c4 \ud6a8\uacfc\uc801\uc778 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uce21\uc815 \ubc29\ubc95\ub860\uc744 \uac1c\ubc1c\ud568\uc73c\ub85c\uc368 \uc774\uc5d0 \ub300\uc751\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<h2 id=\"academic-references\" tabindex=\"-1\" data-source-line=\"478-478\"><span class=\"ez-toc-section\" id=\"Academic_References\"><\/span>\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol data-source-line=\"480-489\">\n<li data-source-line=\"480-481\">\nLi, H., &amp; Kannan, PK (2014). &quot;\ub2e4\uc911\ucc44\ub110 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c\uc758 \uc804\ud658 \uae30\uc5ec\ub3c4: \uacbd\ud5d8\uc801 \ubaa8\ub378\uacfc \ud604\uc7a5 \uc2e4\ud5d8.&quot; \ub9c8\ucf00\ud305 \uc5f0\uad6c \uc800\ub110, 51(1), 40-56.\n<\/li>\n<li data-source-line=\"482-483\">\nBaxendale, S., Macdonald, EK, &amp; Wilson, HN(2015). &quot;\ube0c\ub79c\ub4dc \uace0\ub824\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \uc601\ud5a5.&quot; Journal of Retailing, 91(2), 235-253.\n<\/li>\n<li data-source-line=\"484-485\">\nNeslin, SA, &amp; Shankar, V. (2009). &quot;\uba40\ud2f0\ucc44\ub110 \uace0\uac1d \uad00\ub9ac\uc758 \ud575\uc2ec \ubb38\uc81c: \ud604\uc7ac \uc9c0\uc2dd\uacfc \ubbf8\ub798 \ubc29\ud5a5.&quot; Journal of Interactive Marketing, 23(1), 70-81.\n<\/li>\n<li data-source-line=\"486-487\">\nDe Haan, E., Wiesel, T., &amp; Pauwels, K. (2016). &quot;\ub2e4\uc911 \ucc44\ub110 \uadc0\uc18d \ud504\ub808\uc784\uc6cc\ud06c\uc5d0\uc11c \uad6c\ub9e4 \uc804\ud658\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \uc628\ub77c\uc778 \uad11\uace0 \ud615\ud0dc\uc758 \ud6a8\uacfc.&quot; \uad6d\uc81c \ub9c8\ucf00\ud305 \uc5f0\uad6c \uc800\ub110, 33(3), 491-507.\n<\/li>\n<li data-source-line=\"488-489\">\nVerhoef, PC, Kannan, PK, &amp; Inman, JJ(2015). &quot;\ub2e4\uc911\ucc44\ub110 \uc18c\ub9e4\uc5c5\uc5d0\uc11c \uc634\ub2c8\ucc44\ub110 \uc18c\ub9e4\uc5c5\uc73c\ub85c: \ub2e4\uc911\ucc44\ub110 \uc18c\ub9e4\uc5c5\uc5d0 \ub300\ud55c \ud2b9\ubcc4\ud638 \uc18c\uac1c.&quot; \uc18c\ub9e4\uc5c5 \uc800\ub110, 91(2), 174-181.\n<\/li>\n<\/ol>\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"490-490\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc758 \uacbd\uacc4\uac00 \uc810\uc810 \ubaa8\ud638\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ub354 \uc774\uc0c1 \ud2b9\uc815 \ucc44\ub110\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\uace0, \ud2b9\uc815 \uc21c\uac04\uc5d0 \uac00\uc7a5 \ud3b8\ub9ac\ud55c \uc811\uc810\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc640 \uc18c\ud1b5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub9c8\ucf00\ud305 \uce21\uc815\uc740 \uc774\ub7ec\ud55c \ud604\uc2e4\uc744 \ub530\ub77c\uc7a1\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc73c\uba70, \ub514\uc9c0\ud138 \uc138\uacc4\uc640 \ubb3c\ub9ac\uc801 \uc138\uacc4\ub97c \uc778\uc704\uc801\uc73c\ub85c \uad6c\ubd84\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uae30\uc5ec \ubd84\uc11d\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub294 \uae30\uc5c5\uc740 \uc5c4\uccad\ub09c \uc774\uc810\uc744 \uc5bb\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"496-501\">\n<li data-source-line=\"496-496\"><strong>\ud3ec\uad04\uc801\uc778 ROI \uc774\ud574<\/strong>: \uace0\uac1d \uc5ec\uc815 \uc804\uccb4\uc5d0 \uac78\uccd0 \uac01 \ucc44\ub110\uc758 \uc2e4\uc81c \uc601\ud5a5\uc744 \ud655\uc778\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"497-497\"><strong>\ucd5c\uc801\ud654\ub41c \ub9c8\ucf00\ud305 \ubbf9\uc2a4<\/strong>: \uc644\uc804\ud55c \uc131\uacfc \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub9ac\uc18c\uc2a4 \ud560\ub2f9<\/li>\n<li data-source-line=\"498-498\"><strong>\ud5a5\uc0c1\ub41c \uace0\uac1d \uacbd\ud5d8<\/strong>: \ub514\uc9c0\ud138 \ubc0f \ubb3c\ub9ac\uc801 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc544\uc6b0\ub974\ub294 \uc6d0\ud65c\ud55c \uc5ec\uc815 \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"499-499\"><strong>\uacbd\uc7c1 \uc6b0\uc704<\/strong>: \ubd80\ubd84\uc801 \uadc0\uc18d\uc5d0 \uac07\ud78c \uacbd\uc7c1\uc790\ubcf4\ub2e4 \ub354 \ub098\uc740 \uacb0\uc815\uc744 \ub0b4\ub9bc<\/li>\n<li data-source-line=\"500-501\"><strong>\ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uce21\uc815<\/strong>: \ubcc0\ud654\ud558\ub294 \uace0\uac1d \ud589\ub3d9\uc5d0 \uc801\uc751\ud558\ub294 \uc18d\uc131 \uae30\ub2a5 \uad6c\ucd95<\/li>\n<\/ol>\n\ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uad6c\ud604\uc5d0\ub294 \uc0c1\ub2f9\ud55c \uc5b4\ub824\uc6c0\uc774 \ub530\ub974\uc9c0\ub9cc, \ubcf8 \ubb38\uc11c\uc5d0 \uc81c\uc2dc\ub41c \uc811\uadfc \ubc29\uc2dd\uc740 \uc2e4\uc9c8\uc801\uc778 \uc9c4\uc804\uc744 \uc704\ud55c \uae38\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9 \uac04\uc758 \uba85\ud655\ud55c \uc5f0\uacb0 \uc9c0\uc810\uc744 \uad6c\ucd95\ud558\uace0, \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uace0\uac1d \uc815\uccb4\uc131\uc744 \ud1b5\ud569\ud558\uba70, \ud1b5\ud569 \uce21\uc815 \ubaa8\ub378\uc744 \uad6c\ud604\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \uc2e4\uc81c \ucc38\uc5ec \ubc29\uc2dd\uc5d0 \ubd80\ud569\ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ud070 \uc131\uacfc\ub97c \uac70\ub450\ub294 \uae30\uc5c5\uc740 \uc644\ubcbd\ud55c \uc194\ub8e8\uc158\uc744 \uae30\ub2e4\ub9ac\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uac00\uc6a9\ud55c \ub370\uc774\ud130\uc640 \ub2ec\uc131 \uac00\ub2a5\ud55c \uc5f0\uacb0\ub9dd\uc744 \uae30\ubc18\uc73c\ub85c \uc2dc\uc791\ud558\uc5ec \ucd08\uae30 \uc131\uacfc\ub97c \uc785\uc99d\ud558\uc5ec \ucd94\uc9c4\ub825\uc744 \uc5bb\uace0, \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc5ed\ub7c9\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc5ec\uc815\uc774 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud568\uc5d0 \ub530\ub77c, \uc131\uacfc\uc5d0 \ub300\ud55c \uc9c4\uc815\ud55c 360\ub3c4 \uad00\uc810\uc744 \uc81c\uacf5\ud558\ub294 \uce21\uc815 \uc5ed\ub7c9\uc744 \uac16\ucd98 \uae30\uc5c5\uc774 \uc131\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \ubcf8 \ubb38\uc11c\uc5d0 \uc81c\uc2dc\ub41c \uc804\ub7b5\uc744 \uad6c\ud604\ud558\uba74 \uc628\ub77c\uc778 \ub610\ub294 \uc624\ud504\ub77c\uc778 \ud589\ub3d9\uc758 \ub2e8\ud3b8\uc801\uc778 \ubd80\ubd84\ub9cc\uc774 \uc544\ub2c8\ub77c \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc744 \uc815\ud655\ud558\uac8c \ubc18\uc601\ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Attrisight\ub294 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\uc744 \uc704\ud574 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \ud1b5\ud569 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c\ub85c \uc5f0\uacb0\ud558\ub294 \uc804\ubb38 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ud3ec\uad04\uc801\uc778 \uc18d\uc131 \ud50c\ub7ab\ud3fc<\/a>\u00a0\ub2e4\uc591\ud55c \ucc44\ub110\uc758 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \uce21\uc815 \uac00\ub2a5\ud55c \ub9c8\ucf00\ud305 \uc131\uacfc \uac1c\uc120\uc744 \ucd09\uc9c4\ud558\ub294 \uc804\uccb4\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.","protected":false},"excerpt":{"rendered":"<p>\uace0\uac1d \uc5ec\uc815\uc774 \ub514\uc9c0\ud138 \ud658\uacbd\uacfc \uc624\ud504\ub77c\uc778 \ud658\uacbd\uc744 \uc544\uc6b0\ub974\ub294 \uc601\uc5ed\uc73c\ub85c \ud655\uc7a5\ub428\uc5d0 \ub530\ub77c, \ub9c8\ucf00\ud130\ub294 \ud3ec\uad04\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud574 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uc811\uc810\uc744 \uc5f0\uacb0\ud574\uc57c \ud558\ub294 \ubcf5\uc7a1\ud55c \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ub514\uc9c0\ud138\uacfc \uc624\ud504\ub77c\uc778\uc758 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\ub294 \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uad6c\ud604\uc744 \uc704\ud55c \uc644\ubcbd\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \uc804\ud658 \ucd94\uc801, \ub9e4\uc7a5 \ub0b4 \ud65c\ub3d9\uacfc \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \uc5f0\uacc4, \uadf8\ub9ac\uace0 \ud1b5\ud569 \uce21\uc815 \uc2dc\uc2a4\ud15c \uad6c\ucd95\uc744 \uc704\ud55c \uac80\uc99d\ub41c \uc804\ub7b5\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-299","post","type-post","status-publish","format-standard","hentry","category-attribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Measure Marketing Attribution Across Online and Offline Channels - AttriSight<\/title>\n<meta name=\"description\" content=\"Learn how to implement effective marketing attribution across online and offline channels. 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