{"id":295,"date":"2025-05-12T19:33:17","date_gmt":"2025-05-13T03:33:17","guid":{"rendered":"https:\/\/attrisight.com\/?p=295"},"modified":"2025-05-12T19:33:17","modified_gmt":"2025-05-13T03:33:17","slug":"%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/","title":{"rendered":"\ucfe0\ud0a4 \uc774\ud6c4 \uc2dc\ub300\uc758 \ub9c8\ucf00\ud305 \uc18d\uc131: 2025\ub144\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uc804\ub7b5"},"content":{"rendered":"\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uba74\uc11c \uae30\uc874\uc758 \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc774 \ud601\uc2e0\uc744 \uac70\ub4ed\ud558\uba70 \uae30\uc5c5\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uce21\uc815 \ubc29\uc2dd\uc744 \ub3c4\uc785\ud574\uc57c \ud558\ub294 \uc0c1\ud669\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 2025\ub144 \ubcc0\ud654\ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud658\uacbd\uc744 \uc0b4\ud3b4\ubcf4\uace0, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \ubc29\ubc95\ub860, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5, \uadf8\ub9ac\uace0 \ucfe0\ud0a4 \uc758\uc874 \uc5c6\uc774 \ud6a8\uacfc\uc801\uc778 \uce21\uc815\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uc2e0\uae30\uc220\ub4e4\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uae30\uc5c5\ub4e4\uc774 \ub370\uc774\ud130 \ud074\ub9b0\ub8f8, \uace0\uae09 \ubaa8\ub378\ub9c1 \uae30\ubc95, AI \uae30\ubc18 \uc194\ub8e8\uc158\uacfc \uac19\uc740 \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud558\uc5ec \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub9c8\ucf00\ud305 \uce21\uc815 \uc5ed\ub7c9\uc744 \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubd05\ub2c8\ub2e4. \uc774 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\uc5d0 \uc815\ud655\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ud68c\ubcf5\ud0c4\ub825\uc131 \uc788\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c \uad6c\ucd95\uc744 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0b4\ud3b4\ubcf4\uace0, \uad6c\ud604 \ub85c\ub4dc\ub9f5\uacfc \ucfe0\ud0a4 \uc774\ud6c4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uacfc\uc81c\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ud574\uacb0\ud55c \uae30\uc5c5\uc758 \uc2e4\uc81c \uc0ac\ub840\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Introduction\" >\uc18c\uac1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#The_New_Attribution_Reality\" >\uc0c8\ub85c\uc6b4 \uadc0\uc18d \ud604\uc2e4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" 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href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#What_Remains_Available_for_Attribution\" >\uadc0\uc18d\uc744 \uc704\ud574 \ub0a8\uc740 \uac83<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#First-Party_Data\" >\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Privacy-Compliant_Identity_Solutions\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 ID \uc194\ub8e8\uc158<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Aggregated_Measurement\" >\uc9d1\uacc4\ub41c \uce21\uc815<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Contextual_Signals\" >\ubb38\ub9e5\uc801 \uc2e0\ud638<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Key_Strategies_for_Post-Cookie_Attribution\" >\ucfe0\ud0a4 \uc774\ud6c4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud55c \ud575\uc2ec \uc804\ub7b5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#1_First-Party_Data_Maximization\" >1. \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uadf9\ub300\ud654<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Expanding_Collection_Touchpoints\" >\uceec\ub809\uc158 \ud130\uce58\ud3ec\uc778\ud2b8 \ud655\uc7a5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Implementation_Approaches\" >\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Case_Example_Retail_Banks_First-Party_Data_Transformation\" >\uc0ac\ub840: \ub9ac\ud14c\uc77c \uc740\ud589\uc758 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \ubcc0\ud658<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#2_Advanced_Modeling_Techniques\" >2. \uace0\uae09 \ubaa8\ub378\ub9c1 \uae30\uc220<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Emerging_Modeling_Approaches\" >\uc0c8\ub85c\uc6b4 \ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Implementation_Approaches-2\" >\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Case_Example_CPG_Brands_Modeling_Transformation\" >\uc0ac\ub840: CPG \ube0c\ub79c\ub4dc\uc758 \ubaa8\ub378\ub9c1 \ubcc0\ud658<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#3_Privacy-First_Measurement_Infrastructure\" >3. \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uce21\uc815 \uc778\ud504\ub77c<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Emerging_Privacy-First_Technologies\" >\uc0c8\ub85c\uc6b4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uae30\uc220<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Implementation_Approaches-3\" >\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Case_Example_Travel_Companys_Privacy_Infrastructure\" >\uc0ac\ub840: \uc5ec\ud589\uc0ac\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc778\ud504\ub77c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#4_AI_and_Machine_Learning_Integration\" >4. AI \ubc0f \uba38\uc2e0\ub7ec\ub2dd \ud1b5\ud569<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#AI-Powered_Attribution_Capabilities\" >AI \uae30\ubc18 \uc18d\uc131 \uae30\ub2a5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Implementation_Approaches-4\" >\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Case_Example_SaaS_Companys_AI-Powered_Attribution\" >\uc0ac\ub840: SaaS \ud68c\uc0ac\uc758 AI \uae30\ubc18 \uc18d\uc131<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Implementing_a_Post-Cookie_Attribution_Framework\" >\ucfe0\ud0a4 \uc774\ud6c4 \uc18d\uc131 \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ud604<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Phase_1_Assessment_and_Foundation\" >1\ub2e8\uacc4: \ud3c9\uac00 \ubc0f \uae30\ucd08<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Current_State_Analysis\" >\ud604\uc7ac \uc0c1\ud0dc \ubd84\uc11d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Strategic_Planning\" >\uc804\ub7b5 \uae30\ud68d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Phase_2_First-Party_Foundation\" >2\ub2e8\uacc4: \uc790\uc0ac \uae30\ubc18<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Data_Collection_Enhancement\" >\ub370\uc774\ud130 \uc218\uc9d1 \uac15\ud654<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Identity_Resolution\" >\uc2e0\uc6d0 \ud655\uc778<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Phase_3_Modeling_Implementation\" >3\ub2e8\uacc4: \ubaa8\ub378\ub9c1 \uad6c\ud604<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Model_Development\" >\ubaa8\ub378 \uac1c\ubc1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Technical_Infrastructure\" >\uae30\uc220 \uc778\ud504\ub77c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Phase_4_Organizational_Enablement\" >4\ub2e8\uacc4: \uc870\uc9c1 \ud65c\uc131\ud654<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Team_Capability_Development\" >\ud300 \uc5ed\ub7c9 \uac1c\ubc1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Process_Integration\" >\ud504\ub85c\uc138\uc2a4 \ud1b5\ud569<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Implementation_Timeline\" >\uad6c\ud604 \ud0c0\uc784\ub77c\uc778<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Case_Study_Consumer_Brands_Post-Cookie_Attribution_Transformation\" >\uc0ac\ub840 \uc5f0\uad6c: \uc18c\ube44\uc790 \ube0c\ub79c\ub4dc\uc758 \ucfe0\ud0a4 \uc774\ud6c4 \uc18d\uc131 \ubcc0\ud658<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#The_Challenge\" >\ub3c4\uc804 \uacfc\uc81c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#The_Approach\" >\uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#The_Results\" >\uacb0\uacfc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Expert_Perspective_The_Future_of_Attribution\" >\uc804\ubb38\uac00 \uad00\uc810: \uadc0\uc18d\uc758 \ubbf8\ub798<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Embracing_Multiple_Methodologies\" >\ub2e4\uc591\ud55c \ubc29\ubc95\ub860 \uc218\uc6a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#From_Individual_to_Cohort_Measurement\" >\uac1c\uc778 \uce21\uc815\uc5d0\uc11c \ucf54\ud638\ud2b8 \uce21\uc815\uc73c\ub85c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Privacy_as_Opportunity_Not_Obstacle\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub294 \uc7a5\uc560\ubb3c\uc774 \uc544\ub2cc \uae30\ud68c\uc785\ub2c8\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#The_Convergence_of_Attribution_and_Experience\" >\uadc0\uc778\uacfc \uacbd\ud5d8\uc758 \uc735\ud569<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#How_accurate_can_attribution_be_without_cookies\" >\ucfe0\ud0a4 \uc5c6\uc774 \uc18d\uc131\uc774 \uc5bc\ub9c8\ub098 \uc815\ud655\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#What_technology_investments_are_most_important_for_post-cookie_attribution\" >\ucfe0\ud0a4 \uc774\ud6c4 \uc18d\uc131\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \uae30\uc220 \ud22c\uc790\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#How_should_marketing_teams_adapt_to_new_attribution_realities\" >\ub9c8\ucf00\ud305 \ud300\uc740 \uc0c8\ub85c\uc6b4 \uc18d\uc131 \ud604\uc2e4\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc751\ud574\uc57c \ud560\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Will_universal_identifiers_replace_cookies_for_attribution\" >\ucfe0\ud0a4 \ub300\uc2e0 \ubc94\uc6a9 \uc2dd\ubcc4\uc790\uac00 \uadc0\uc18d \ud45c\uc2dc\ub97c \ub300\uccb4\ud560\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#How_can_companies_validate_attribution_accuracy_in_the_post-cookie_world\" >\ucfe0\ud0a4 \uc774\ud6c4\uc758 \uc138\uacc4\uc5d0\uc11c \uae30\uc5c5\uc740 \uc5b4\ub5bb\uac8c \uadc0\uc18d \uc815\ud655\uc131\uc744 \uac80\uc99d\ud560 \uc218 \uc788\uc744\uae4c?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/attrisight.com\/ko\/%ec%bf%a0%ed%82%a4-%ec%8b%9c%eb%8c%80-%ec%9d%b4%ed%9b%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5-2025\/#Conclusion\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud658\uacbd\uc740 10\ub144 \ub9cc\uc5d0 \uac00\uc7a5 \ud070 \ubcc0\ud654\ub97c \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. Google\uc758 Chrome\uc5d0\uc11c \ud0c0\uc0ac \ucfe0\ud0a4 \ub2e8\uacc4\uc801 \ud3d0\uc9c0, Apple\uc758 \uc0dd\ud0dc\uacc4 \uc804\ubc18 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac15\ud654, \uadf8\ub9ac\uace0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac15\ud654\ub41c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc740 \ub9c8\ucf00\ud130\uc758 \ucea0\ud398\uc778 \uc131\uacfc \ucd94\uc801 \ubc0f \uce21\uc815 \ubc29\uc2dd\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. Google \ub9c8\ucf00\ud305 \ubd80\uc0ac\uc7a5\uc778 \ub9ac\uc0ac \uac8c\ubca8\ubc84\ub294 &quot;\ub9c8\ucf00\ud130\ub4e4\uc774 \uc218\ub144\uac04 \uc758\uc874\ud574 \uc628 \ucfe0\ud0a4 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\uc2dd\uc740 \ube60\ub974\uac8c \uc2dc\ub300\uc5d0 \ub4a4\ub5a8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. &quot;\uc870\uc9c1\uc740 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305\uc5d0 \ud544\uc694\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uba74\uc11c\ub3c4 \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \uc0c8\ub85c\uc6b4 \uce21\uc815 \ubc29\ubc95\uc744 \ub3c4\uc785\ud574\uc57c \ud569\ub2c8\ub2e4.&quot; \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ub3c4\uc804\uc774\uc790 \uae30\ud68c\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud06c\ub85c\uc2a4 \uc0ac\uc774\ud2b8 \ucd94\uc801\uc5d0 \ud06c\uac8c \uc758\uc874\ud588\ub358 \uae30\uc874 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc740 \ud754\ub4e4\ub9ac\uace0 \uc788\ub294 \ubc18\uba74, \ub354\uc6b1 \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc900\uc218\ud558\ub294 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc57d\uc18d\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ub4f1\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ubc29\ubc95\ub860 \uc911 \ub2e4\uc218\ub294 \uace0\uae09 \ubaa8\ub378\ub9c1 \uae30\uc220\uacfc \ub354\uc6b1 \ud48d\ubd80\ud55c \uc790\uc0ac \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ucfe0\ud0a4 \uae30\ubc18 \uae30\uc874 \ubc29\uc2dd\ubcf4\ub2e4 \ub354\uc6b1 \uc815\ud655\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac00\ud2b8\ub108 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 2025\ub144\uae4c\uc9c0 \uc804 \uc138\uacc4 \uc778\uad6c\uc758 75%\uac00 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc5d0 \ub530\ub77c \uac1c\uc778 \uc815\ubcf4\ub97c \ubcf4\ud638\ubc1b\uac8c \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294\ub370, \uc774\ub294 2022\ub144 25%\ubcf4\ub2e4 \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4. \ud55c\ud3b8, eMarketer \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud130\ub4e4\uc740 &quot;\uc801\uc808\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc9c0\ud45c \ucd94\uc801 \ub2a5\ub825 \ubd80\uc871&quot;\uc744 \ucd5c\ub300 \uacfc\uc81c\ub85c \uaf3d\uc558\uc73c\uba70, 42%\ub294 \uc774\ub97c \uc8fc\uc694 \uce21\uc815 \ubb38\uc81c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \ud3ec\ub808\uc2a4\ud130\uc758 \uc218\uc11d \uc560\ub110\ub9ac\uc2a4\ud2b8\uc778 \ud2f0\ub098 \ubaa8\ud3ab\uc740 &quot;\ud0c0\uc0ac \ucfe0\ud0a4 \ubc0f \uae30\ud0c0 \uc2dd\ubcc4\uc790\uc758 \uc0ac\uc6a9 \uc911\ub2e8\uc740 \uc6f9\uc5d0\uc11c \uc775\uba85 \ucc98\ub9ac\ub418\ub294 \ubd80\ubd84\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4. &quot;\uc774 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\uc758 \uc2b9\uc790\ub294 \uac15\ub825\ud55c \uc2e0\uc6d0 \ud655\uc778 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\uace0 \ub2e4\uc591\ud55c \uce21\uc815 \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \uc804\uccb4\uc801\uc778 \uadf8\ub9bc\uc744 \uad6c\ucd95\ud558\ub294 \uc870\uc9c1\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.&quot; \uc774 \uae00\uc5d0\uc11c\ub294 \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uae30\uc5c5\ub4e4\uc774 \uc774 \uc0c8\ub85c\uc6b4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc138\uc0c1\uc5d0 \ub9de\ucdb0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5\uc744 \uc5b4\ub5bb\uac8c \uc870\uc815\ud558\uace0 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ucfe0\ud0a4 \uc758\uc874\uc131 \uc5c6\uc774 \ud6a8\uacfc\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uc0c8\ub85c\uc6b4 \uae30\uc220, \ubc29\ubc95\ub860, \uadf8\ub9ac\uace0 \uc870\uc9c1 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc5d0 \ub300\ud55c \uc900\ube44\ub97c \ub9c9 \uc2dc\uc791\ud588\ub4e0, \uc774\ubbf8 \ub300\uccb4 \uce21\uc815 \ubc29\uc2dd\uc744 \ub3c4\uc785\ud588\ub4e0, 2025\ub144 \uc774\ud6c4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc5ed\ub7c9\uc744 \uc720\uc9c0\ud558\uace0 \uac15\ud654\ud560 \uc218 \uc788\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc804\ub7b5\uc744 \ucc3e\uc73c\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucfe0\ud0a4 \uc774\ud6c4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0 \ub300\ud55c \uc804\ubb38 \uc9c0\uc2dd\uc744 \uc6d0\ud558\ub294 \uc870\uc9c1\uc774\ub77c\uba74,\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\uc9c4\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud45c\uc900\uc744 \uc900\uc218\ud558\uba74\uc11c \uc18d\uc131 \uc815\ud655\ub3c4\ub97c \uc720\uc9c0\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uce21\uc815 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \ub2e4\uc74c\uacfc \uc644\ubcbd\ud558\uac8c \ud1b5\ud569\ub429\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378<\/a>\u00a0\uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \uc874\uc911\ud558\ub294 \ud3ec\uad04\uc801\uc778 \uce21\uc815\uc744 \uc704\ud574.\n<h2 id=\"the-new-attribution-reality\" tabindex=\"-1\" data-source-line=\"23-23\"><span class=\"ez-toc-section\" id=\"The_New_Attribution_Reality\"><\/span>\uc0c8\ub85c\uc6b4 \uadc0\uc18d \ud604\uc2e4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud0c0\uc0ac \ucfe0\ud0a4 \ubc0f \uae30\ud0c0 \ucd94\uc801 \uba54\ucee4\ub2c8\uc998\uc758 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud658\uacbd\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uce21\uc815 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\ub824\uba74 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.\n<h3 id=\"what's-changed-in-marketing-measurement\" tabindex=\"-1\" data-source-line=\"27-27\"><span class=\"ez-toc-section\" id=\"Whats_Changed_in_Marketing_Measurement\"><\/span>\ub9c8\ucf00\ud305 \uce21\uc815\uc5d0\uc11c \ubb34\uc5c7\uc774 \ubc14\ub00c\uc5c8\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"third-party-cookie-deprecation\" tabindex=\"-1\" data-source-line=\"29-29\"><span class=\"ez-toc-section\" id=\"Third-Party_Cookie_Deprecation\"><\/span>\ud0c0\uc0ac \ucfe0\ud0a4 \uc0ac\uc6a9 \uc911\ub2e8<span class=\"ez-toc-section-end\"><\/span><\/h4>\nSafari\uc640 Firefox\uc758 \uc720\uc0ac\ud55c \uc870\uce58\uc5d0 \uc774\uc5b4 Google\uc774 Chrome\uc5d0\uc11c \ud0c0\uc0ac \ucfe0\ud0a4\ub97c \uc81c\uac70\ud558\uba74\uc11c \uc0ac\uc774\ud2b8 \uac04 \uc0ac\uc6a9\uc790 \ucd94\uc801\uc758 \uc8fc\uc694 \uba54\ucee4\ub2c8\uc998\uc774 \uc81c\uac70\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc5ec\ub7ec \uce21\uba74\uc5d0\uc11c \uc18d\uc131\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.\n<ul data-source-line=\"33-37\">\n<li data-source-line=\"33-33\"><strong>\uc0ac\uc774\ud2b8 \uac04 \uc5ec\uc815 \ucd94\uc801<\/strong>: \ub2e4\uc591\ud55c \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud560 \uc218 \uc5c6\uc74c<\/li>\n<li data-source-line=\"34-34\"><strong>\ubdf0\uc2a4\ub8e8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/strong>: \uad11\uace0 \ub178\ucd9c\uc744 \uc804\ud658\uc5d0 \uc5f0\uacb0\ud558\ub294 \uae30\ub2a5\uc774 \uc81c\ud55c\ub428<\/li>\n<li data-source-line=\"35-35\"><strong>\ube48\ub3c4 \uc81c\ud55c<\/strong>: \uac8c\uc2dc\uc790 \uac04 \ub178\ucd9c\uc744 \uc81c\uc5b4\ud558\ub294 \uae30\ub2a5 \uac10\uc18c<\/li>\n<li data-source-line=\"36-37\"><strong>\uccad\uc911 \ud0c0\uac9f\ud305<\/strong>: \uc6f9 \uc804\ubc18\uc758 \ud589\ub3d9 \ud0c0\uac9f\ud305\uc5d0 \ub300\ud55c \uc81c\uc57d<\/li>\n<\/ul>\n<h4 id=\"privacy-regulation-expansion\" tabindex=\"-1\" data-source-line=\"38-38\"><span class=\"ez-toc-section\" id=\"Privacy_Regulation_Expansion\"><\/span>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \ud655\ub300<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc740 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uacc4\uc18d \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"42-46\">\n<li data-source-line=\"42-42\"><strong>GDPR\uacfc CCPA\uc758 \uc9c4\ud654<\/strong>: \uc9d1\ud589 \uac15\ud654 \ubc0f \ubc94\uc704 \ud655\ub300<\/li>\n<li data-source-line=\"43-43\"><strong>\uc0c8\ub85c\uc6b4 \uc9c0\uc5ed \uaddc\uc815<\/strong>: \ub2e4\uc591\ud55c \uad00\ud560\uad8c\uc5d0 \uac78\uce5c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uc758 \ud655\uc0b0<\/li>\n<li data-source-line=\"44-44\"><strong>\ub3d9\uc758 \uc694\uad6c \uc0ac\ud56d<\/strong>: \uc720\ud6a8\ud55c \uc0ac\uc6a9\uc790 \ub3d9\uc758\uc5d0 \ub300\ud55c \ub354\uc6b1 \uc5c4\uaca9\ud55c \uae30\uc900<\/li>\n<li data-source-line=\"45-46\"><strong>\ub370\uc774\ud130 \ucd5c\uc18c\ud654 \uc6d0\uce59<\/strong>: \ud544\uc694\ud55c \ub370\uc774\ud130\ub9cc \uc218\uc9d1\ud574\uc57c \ud55c\ub2e4\ub294 \uc694\uad6c \uc0ac\ud56d<\/li>\n<\/ul>\n<h4 id=\"platform-changes\" tabindex=\"-1\" data-source-line=\"47-47\"><span class=\"ez-toc-section\" id=\"Platform_Changes\"><\/span>\ud50c\ub7ab\ud3fc \ubcc0\uacbd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc8fc\uc694 \ud50c\ub7ab\ud3fc\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5\uc744 \ub300\ud3ed \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"51-55\">\n<li data-source-line=\"51-51\"><strong>Apple\uc758 \uc571 \ucd94\uc801 \ud22c\uba85\uc131<\/strong>: \uc571 \uac04 \ucd94\uc801\uc5d0 \ub300\ud55c \uba85\uc2dc\uc801 \uad8c\ud55c \uc694\uad6c<\/li>\n<li data-source-line=\"52-52\"><strong>iOS \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\ub2a5<\/strong>: \uba54\uc77c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638, \uac1c\uc778 \ub9b4\ub808\uc774 \ub4f1 \ud5a5\uc0c1\ub41c \uae30\ub2a5 \uc81c\uacf5<\/li>\n<li data-source-line=\"53-53\"><strong>Google\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0cc\ub4dc\ubc15\uc2a4<\/strong>: \ud0c0\uc0ac \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ub300\uc548<\/li>\n<li data-source-line=\"54-55\"><strong>\uc18c\uc15c \ud50c\ub7ab\ud3fc \uc81c\ud55c<\/strong>: \uc8fc\uc694 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc758 \ub370\uc774\ud130 \uacf5\uc720 \uac10\uc18c<\/li>\n<\/ul>\n<h4 id=\"identity-fragmentation\" tabindex=\"-1\" data-source-line=\"56-56\"><span class=\"ez-toc-section\" id=\"Identity_Fragmentation\"><\/span>\uc815\uccb4\uc131 \ubd84\uc5f4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc5ec\ub7ec \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0\uc11c \uace0\uac1d\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \uacac\ud574\ub97c \uc5bb\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"60-64\">\n<li data-source-line=\"60-60\"><strong>\uc7a5\uce58 \ud655\uc0b0<\/strong>: \uc0ac\uc6a9\uc790\ub4e4\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uae30\uae30\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"61-61\"><strong>\ub85c\uadf8\uc778 \ubcbd<\/strong>: \uc778\uc99d\uc774 \ud544\uc694\ud55c \ucf58\ud150\uce20\uac00 \ub354 \ub9ce\uc544\uc9d0<\/li>\n<li data-source-line=\"62-62\"><strong>\ubcbd\uc73c\ub85c \ub458\ub7ec\uc2f8\uc778 \uc815\uc6d0<\/strong>: \ub370\uc774\ud130 \uc811\uadfc \ubc0f \uce21\uc815\uc744 \uc81c\ud55c\ud558\ub294 \uc8fc\uc694 \ud50c\ub7ab\ud3fc<\/li>\n<li data-source-line=\"63-64\"><strong>\uc2e0\uc6d0 \ubd88\uc77c\uce58<\/strong>: \uc11c\ub85c \ub2e4\ub978 ID \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud558\ub294 \uc11c\ub85c \ub2e4\ub978 \uc2dc\uc2a4\ud15c<\/li>\n<\/ul>\n<h3 id=\"what-remains-available-for-attribution\" tabindex=\"-1\" data-source-line=\"65-65\"><span class=\"ez-toc-section\" id=\"What_Remains_Available_for_Attribution\"><\/span>\uadc0\uc18d\uc744 \uc704\ud574 \ub0a8\uc740 \uac83<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc911\uc694\ud55c \uce21\uc815 \uae30\ub2a5\uc740 \uc5ec\uc804\ud788 \uc0ac\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4.\n<h4 id=\"first-party-data\" tabindex=\"-1\" data-source-line=\"69-69\"><span class=\"ez-toc-section\" id=\"First-Party_Data\"><\/span>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc870\uc9c1\uc740 \uc790\uccb4 \uc18d\uc131 \ub0b4\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uc0c1\ud638 \uc791\uc6a9\uc744 \uce21\uc815\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \uc5ed\ub7c9\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"73-77\">\n<li data-source-line=\"73-73\"><strong>\uc6f9\uc0ac\uc774\ud2b8 \ub3d9\uc791<\/strong>: \uc0ac\uc774\ud2b8\/\uc571 \ub0b4 \uc0ac\uc6a9\uc790 \uc791\uc5c5\uc740 \ucd94\uc801 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"74-74\"><strong>\uace0\uac1d \uacc4\uc815<\/strong>: \uc778\uc99d\ub41c \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \uc885\ud569\uc801\uc73c\ub85c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"75-75\"><strong>\uace0\uac1d\uacfc\uc758 \uc9c1\uc811\uc801\uc778 \uc0c1\ud638\uc791\uc6a9<\/strong>: \uc774\uba54\uc77c, \uad6c\ub9e4, \uc9c0\uc6d0 \uc0c1\ud638\uc791\uc6a9 \ub4f1<\/li>\n<li data-source-line=\"76-77\"><strong>\uc11c\ubc84 \uce21 \ucd94\uc801<\/strong>: \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\ub294 \ucd94\uc801 \uba54\ucee4\ub2c8\uc998<\/li>\n<\/ul>\n<h4 id=\"privacy-compliant-identity-solutions\" tabindex=\"-1\" data-source-line=\"78-78\"><span class=\"ez-toc-section\" id=\"Privacy-Compliant_Identity_Solutions\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 ID \uc194\ub8e8\uc158<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc2e0\uc6d0 \ud655\uc778\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uc774 \ub4f1\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"82-86\">\n<li data-source-line=\"82-82\"><strong>\ub3d9\uc758 \uae30\ubc18 \ucd94\uc801<\/strong>: \uad8c\ud55c \uae30\ubc18 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c<\/li>\n<li data-source-line=\"83-83\"><strong>\uc720\ub2c8\ubc84\uc124 ID \uc774\ub2c8\uc154\ud2f0\ube0c<\/strong>: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 ID\ub97c \uc704\ud55c \uc5c5\uacc4 \ud611\uc5c5<\/li>\n<li data-source-line=\"84-84\"><strong>\ud574\uc2dc\ub41c \uc774\uba54\uc77c\/\uc804\ud654\ubc88\ud638<\/strong>: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc2dd\ubcc4\uc790<\/li>\n<li data-source-line=\"85-86\"><strong>\ub370\uc774\ud130 \ud074\ub9b0\ub8f8<\/strong>: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uc704\ud55c \uc548\uc804\ud55c \ud658\uacbd<\/li>\n<\/ul>\n<h4 id=\"aggregated-measurement\" tabindex=\"-1\" data-source-line=\"87-87\"><span class=\"ez-toc-section\" id=\"Aggregated_Measurement\"><\/span>\uc9d1\uacc4\ub41c \uce21\uc815<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uac1c\uc778 \uc218\uc900 \uce21\uc815\uc5d0\uc11c \uadf8\ub8f9 \uc218\uc900 \uce21\uc815\uc73c\ub85c \uc804\ud658:\n<ul data-source-line=\"91-95\">\n<li data-source-line=\"91-91\"><strong>\ucf54\ud638\ud2b8 \uae30\ubc18 \ubd84\uc11d<\/strong>: \uac1c\uc778\uc774 \uc544\ub2cc \uc720\uc0ac\ud55c \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc758 \ud589\ub3d9 \uce21\uc815<\/li>\n<li data-source-line=\"92-92\"><strong>\uc9d1\uacc4\ub41c \ubcf4\uace0<\/strong>: \uac1c\uc778 \uc218\uc900 \ub370\uc774\ud130\uac00 \uc5c6\ub294 \ud50c\ub7ab\ud3fc \uc81c\uacf5 \ubcf4\uace0<\/li>\n<li data-source-line=\"93-93\"><strong>\ud1b5\uacc4 \ubaa8\ub378\ub9c1<\/strong>: \uc81c\ud55c\ub41c \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uc5d0\uc11c \ud328\ud134 \ucd94\ub860<\/li>\n<li data-source-line=\"94-95\"><strong>\ud655\ub960\ub860\uc801 \ubc29\ubc95\ub860<\/strong>: \uacb0\uc815\ub860\uc801 \ucd94\uc801\uc774 \ubd88\uac00\ub2a5\ud55c \uacbd\uc6b0 \ud1b5\uacc4\uc801 \uc811\uadfc \ubc29\uc2dd \uc0ac\uc6a9<\/li>\n<\/ul>\n<h4 id=\"contextual-signals\" tabindex=\"-1\" data-source-line=\"96-96\"><span class=\"ez-toc-section\" id=\"Contextual_Signals\"><\/span>\ubb38\ub9e5\uc801 \uc2e0\ud638<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ube44\uc2e0\uc6d0 \uae30\ubc18 \uc2e0\ud638\uc758 \uc911\uc694\uc131 \uc99d\uac00:\n<ul data-source-line=\"100-104\">\n<li data-source-line=\"100-100\"><strong>\ucf58\ud150\uce20 \ucee8\ud14d\uc2a4\ud2b8<\/strong>: \uc0ac\uc6a9\uc790\uac00 \ucc38\uc5ec\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li data-source-line=\"101-101\"><strong>\uac80\uc0c9\uc5b4<\/strong>: \uc0ac\uc6a9\uc790 \uc758\ub3c4 \uc2e0\ud638<\/li>\n<li data-source-line=\"102-102\"><strong>\uc0ac\uc774\ud2b8 \ucee8\ud14d\uc2a4\ud2b8<\/strong>: \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uc704\uce58<\/li>\n<li data-source-line=\"103-104\"><strong>\uc2dc\uac04\uacfc \uc21c\uc11c<\/strong>: \uc0c1\ud638\uc791\uc6a9\uc774 \uc5b8\uc81c, \uc5b4\ub5a4 \uc21c\uc11c\ub85c \ubc1c\uc0dd\ud558\ub294\uac00<\/li>\n<\/ul>\n<h2 id=\"key-strategies-for-post-cookie-attribution\" tabindex=\"-1\" data-source-line=\"105-105\"><span class=\"ez-toc-section\" id=\"Key_Strategies_for_Post-Cookie_Attribution\"><\/span>\ucfe0\ud0a4 \uc774\ud6c4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud55c \ud575\uc2ec \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \ub300\uc751\ud558\uc5ec \uae30\uc5c5\ub4e4\uc740 \uadc0\uc18d \uae30\ub2a5\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uba87 \uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc774 \ucc44\ud0dd\ud558\uace0 \uc788\ub294 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<h3 id=\"1.-first-party-data-maximization\" tabindex=\"-1\" data-source-line=\"109-109\"><span class=\"ez-toc-section\" id=\"1_First-Party_Data_Maximization\"><\/span>1. \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uadf9\ub300\ud654<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc81c3\uc790 \ub370\uc774\ud130\uac00 \uac10\uc18c\ud568\uc5d0 \ub530\ub77c, \uc790\uc0ac \ub370\uc774\ud130\ub294 \ud6a8\uacfc\uc801\uc778 \uae30\uc5ec \ubd84\uc11d\uc758 \ucd08\uc11d\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uc774\ub7ec\ud55c \uc790\uccb4 \ub370\uc774\ud130\ub97c \uc218\uc9d1, \ud1b5\ud569 \ubc0f \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \ud3ec\uad04\uc801\uc778 \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<h4 id=\"expanding-collection-touchpoints\" tabindex=\"-1\" data-source-line=\"113-113\"><span class=\"ez-toc-section\" id=\"Expanding_Collection_Touchpoints\"><\/span>\uceec\ub809\uc158 \ud130\uce58\ud3ec\uc778\ud2b8 \ud655\uc7a5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"115-119\">\n<li data-source-line=\"115-115\"><strong>\uc810\uc9c4\uc801 \ud504\ub85c\ud30c\uc77c\ub9c1<\/strong>: \uac00\uce58 \uad50\ud658\uc744 \ud1b5\ud574 \uc810\uc9c4\uc801\uc73c\ub85c \uace0\uac1d \ud504\ub85c\ud544 \uad6c\ucd95<\/li>\n<li data-source-line=\"116-116\"><strong>\uc778\uc99d \uc778\uc13c\ud2f0\ube0c<\/strong>: \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc744 \uc2dd\ubcc4\ud558\ub3c4\ub85d \uc124\ub4dd\ub825 \uc788\ub294 \uc774\uc720\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"117-117\"><strong>\uc790\uccb4 \ucc44\ub110 \ud655\uc7a5<\/strong>: \ubcf4\ub2e4 \uc9c1\uc811\uc801\uc778 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9 \ucc44\ub110 \uac1c\ubc1c<\/li>\n<li data-source-line=\"118-119\"><strong>\uace0\uac1d \ud53c\ub4dc\ubc31 \ud1b5\ud569<\/strong>: \uba85\uc2dc\uc801 \ud53c\ub4dc\ubc31\uc744 \uadc0\uc18d \ubaa8\ub378\uc5d0 \ud1b5\ud569<\/li>\n<\/ul>\n<h4 id=\"implementation-approaches\" tabindex=\"-1\" data-source-line=\"120-120\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches\"><\/span>\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"122-127\">\n<thead data-source-line=\"122-122\">\n<tr data-source-line=\"122-122\">\n<th>\uc804\ub7b5<\/th>\n<th>\uc124\uba85<\/th>\n<th>\uc774\uc775<\/th>\n<th>\ub3c4\uc804 \uacfc\uc81c<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"124-127\">\n<tr data-source-line=\"124-124\">\n<td>\uac00\uce58 \uad50\ud658 \ud504\ub85c\uadf8\ub7a8<\/td>\n<td>\uc0ac\uc6a9\uc790 \uc2dd\ubcc4\uc744 \uc704\ud55c \uba85\ud655\ud55c \uc774\uc810 \uc81c\uacf5<\/td>\n<td>\uace0\ud488\uc9c8 \uc778\uc99d \ub370\uc774\ud130<\/td>\n<td>\ub9e4\ub825\uc801\uc778 \uac00\uce58 \uc81c\uc548\uc774 \ud544\uc694\ud569\ub2c8\ub2e4<\/td>\n<\/tr>\n<tr data-source-line=\"125-125\">\n<td>\uc81c\ub85c\ud30c\ud2f0 \ub370\uc774\ud130 \uc218\uc9d1<\/td>\n<td>\uace0\uac1d\uc5d0\uac8c \uc120\ud638\uc0ac\ud56d\uacfc \uc758\ub3c4\ub97c \uba85\uc2dc\uc801\uc73c\ub85c \ubb3b\uc2b5\ub2c8\ub2e4.<\/td>\n<td>\uc815\ud655\ub3c4\uac00 \ub192\uace0 \ud5c8\uac00 \uae30\ubc18<\/td>\n<td>\uc218\ub3d9 \uc218\uc9d1\uc5d0 \ube44\ud574 \uc81c\ud55c\ub41c \uaddc\ubaa8<\/td>\n<\/tr>\n<tr data-source-line=\"126-126\">\n<td>\ud5a5\uc0c1\ub41c \ub370\uc774\ud130 \uc218\uc9d1<\/td>\n<td>\uc18c\uc720\ud55c \ubd80\ub3d9\uc0b0 \ub0b4\uc5d0\uc11c \ubcf4\ub2e4 \uc790\uc138\ud55c \ub3d9\uc791 \ucea1\ucc98<\/td>\n<td>\uc81c3\uc790 \uc758\uc874 \uc5c6\uc774 \ud48d\ubd80\ud55c \ud589\ub3d9 \ub370\uc774\ud130<\/td>\n<td>\uc815\uad50\ud55c \ucd94\uc801 \uad6c\ud604\uc774 \ud544\uc694\ud569\ub2c8\ub2e4<\/td>\n<\/tr>\n<tr data-source-line=\"127-127\">\n<td>\uace0\uac1d \ub370\uc774\ud130 \ud1b5\ud569<\/td>\n<td>\uc18c\uc720\ud55c \ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub370\uc774\ud130 \uc5f0\uacb0<\/td>\n<td>\uc18c\uc720\ud55c \uc0dd\ud0dc\uacc4 \ub0b4\uc758 \ud3ec\uad04\uc801\uc778 \uad00\uc810<\/td>\n<td>ID \ud655\uc778\uc758 \uae30\uc220\uc801 \ubcf5\uc7a1\uc131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\ub9ce\uc740 \uc870\uc9c1\uc5d0\uc11c\ub3c4 \ub2e4\uc74c\uacfc \uac19\uc740 \uc0ac\uc2e4\uc744 \uc54c\uc544\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ub0b4\ubd80 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c \ubd84\ud574<\/a>\u00a0\ucfe0\ud0a4 \uc774\ud6c4\uc758 \uc138\uacc4\uc5d0\uc11c\ub294 \ub370\uc774\ud130 \ubcf4\ud638\uac00 \ub354\uc6b1 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \ubcf4\ud638\ub294 \uae30\uc5c5\uc774 \uc790\uccb4 \ub370\uc774\ud130 \uc790\uc0b0\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.\n<h4 id=\"case-example%3A-retail-bank's-first-party-data-transformation\" tabindex=\"-1\" data-source-line=\"131-131\"><span class=\"ez-toc-section\" id=\"Case_Example_Retail_Banks_First-Party_Data_Transformation\"><\/span>\uc0ac\ub840: \ub9ac\ud14c\uc77c \uc740\ud589\uc758 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \ubcc0\ud658<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ucfe0\ud0a4 \uc81c\ud55c\uc73c\ub85c \uc778\ud574 \uc18d\uc131 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud55c \ub300\ud615 \uc18c\ub9e4 \uc740\ud589\uc740 \ud3ec\uad04\uc801\uc778 1\uc790 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"135-139\">\n<li data-source-line=\"135-135\">\uc6f9\uc0ac\uc774\ud2b8\uc640 \ubaa8\ubc14\uc77c \uc571 \uc804\ubc18\uc5d0 \uac78\uccd0 \uac00\uce58 \uc788\ub294 \uc778\uc99d\ub41c \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"136-136\">\uace0\uac1d \uc5ec\uc815 \uc911 \ub3d9\uc758 \uae30\ubc18 \uc810\uc9c4\uc801 \ud504\ub85c\ud30c\uc77c\ub9c1\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"137-137\">\ud1b5\ud569\ub41c \uace0\uac1d ID\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \ud589\ub3d9\uc744 \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"138-139\">\ubaa8\ub4e0 \uc811\uc810\uc5d0 \uac78\uccd0 \ud3ec\uad04\uc801\uc778 \ub2e8\uc77c \uace0\uac1d \ubdf0\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\ud3ec\ud568\ub41c \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"141-144\">\n<li data-source-line=\"141-141\">\uc778\uc99d\ub41c \uc138\uc158\uc744 \ud1b5\ud574 \uc2dd\ubcc4\ub41c \ub514\uc9c0\ud138 \ubc29\ubb38\uc790 78%(31%\uc5d0\uc11c \uc99d\uac00)<\/li>\n<li data-source-line=\"142-142\">\uace0\uac1d \uc5ec\uc815\uc758 65%\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc18d\uc131 \uc801\uc6a9(\uc774\uc804 40% \ub300\ube44)<\/li>\n<li data-source-line=\"143-144\">45% \ud5a5\uc0c1\ub41c \uc18d\uc131 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub354\uc6b1 \uc815\ud655\ud55c \ub9c8\ucf00\ud305 \ud560\ub2f9 \uacb0\uc815<\/li>\n<\/ul>\n<h3 id=\"2.-advanced-modeling-techniques\" tabindex=\"-1\" data-source-line=\"145-145\"><span class=\"ez-toc-section\" id=\"2_Advanced_Modeling_Techniques\"><\/span>2. \uace0\uae09 \ubaa8\ub378\ub9c1 \uae30\uc220<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uace0\uac1d \uc5ec\uc815 \uc804\uccb4\ub97c \uc9c1\uc811 \uad00\ucc30\ud558\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc81c\ud55c\ub428\uc5d0 \ub530\ub77c, \uc815\uad50\ud55c \ubaa8\ub378\ub9c1 \uae30\uc220\uc774 \uce21\uc815 \uaca9\ucc28\ub97c \uba54\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<h4 id=\"emerging-modeling-approaches\" tabindex=\"-1\" data-source-line=\"149-149\"><span class=\"ez-toc-section\" id=\"Emerging_Modeling_Approaches\"><\/span>\uc0c8\ub85c\uc6b4 \ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"151-155\">\n<li data-source-line=\"151-151\"><strong>\ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ubd80\ud65c<\/strong>: \uc9d1\uacc4 \uc218\uc900 \uacc4\ub7c9\uacbd\uc81c\ud559 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uad00\uc2ec<\/li>\n<li data-source-line=\"152-152\"><strong>\uc804\ud658 \ubaa8\ub378\ub9c1<\/strong>: \ucd94\uc801\uc774 \uc644\ub8cc\ub418\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc804\ud658\uc744 \ubaa8\ub378\ub9c1\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"153-153\"><strong>\uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8<\/strong>: \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \ud1b5\ud55c \ub9ac\ud504\ud2b8 \uce21\uc815<\/li>\n<li data-source-line=\"154-155\"><strong>\ud1b5\ud569 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd<\/strong>: \ub2e4\uc591\ud55c \ubc29\ubc95\ub860\uc744 \uacb0\ud569\ud558\uc5ec \uc644\uc804\ud55c \ubdf0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"implementation-approaches-1\" tabindex=\"-1\" data-source-line=\"156-156\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches-2\"><\/span>\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"158-163\">\n<thead data-source-line=\"158-158\">\n<tr data-source-line=\"158-158\">\n<th>\ubaa8\ub378\ub9c1 \uae30\uc220<\/th>\n<th>\uc560\ud50c\ub9ac\ucf00\uc774\uc158<\/th>\n<th>\uac15\uc810<\/th>\n<th>\uc81c\ud55c \uc0ac\ud56d<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"160-163\">\n<tr data-source-line=\"160-160\">\n<td>\ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1<\/td>\n<td>\uc804\ub7b5\uc801 \ucc44\ub110 \ud560\ub2f9<\/td>\n<td>\uc0ac\uc6a9\uc790 \uc218\uc900 \ucd94\uc801 \uc5c6\uc774 \uc791\ub3d9\ud558\uba70 \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc744 \ud1b5\ud569\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc804\uc220\uc801 \uc138\ubd80\uc131\uc774 \ub0ae\uc74c; \uc0c1\ub2f9\ud55c \uacfc\uac70 \ub370\uc774\ud130\uac00 \ud544\uc694\ud568<\/td>\n<\/tr>\n<tr data-source-line=\"161-161\">\n<td>\uba38\uc2e0 \ub7ec\ub2dd \uae30\ubc18 \uc18d\uc131<\/td>\n<td>\uad00\ucc30 \uac00\ub2a5\ud55c \uc5ec\uc815\uc758 \ud2c8 \uba54\uc6b0\uae30<\/td>\n<td>\ub204\ub77d\ub41c \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ucd94\ub860\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud55c\ub41c \ub370\uc774\ud130\uc5d0 \uc801\uc751\ud569\ub2c8\ub2e4.<\/td>\n<td>\ubaa8\ub378 \ud488\uc9c8\uc740 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad50\uc721 \ub370\uc774\ud130\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr data-source-line=\"162-162\">\n<td>\ud1b5\uc81c\ub41c \uc2e4\ud5d8<\/td>\n<td>\uc99d\ubd84\uc801 \uc601\ud5a5 \uac80\uc99d<\/td>\n<td>\uc0c1\uad00\uad00\uacc4\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc778\uacfc\uad00\uacc4\ub3c4 \ud655\ub9bd\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc804\ub2f4 \ud14c\uc2a4\ud2b8 \ub9ac\uc18c\uc2a4\uc640 \ubc29\ubc95\ub860\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr data-source-line=\"163-163\">\n<td>\ud655\ub960\uc801 \ubaa8\ub378\ub9c1<\/td>\n<td>\ubd84\uc5f4\ub41c \uc815\uccb4\uc131\uc744 \uc5f0\uacb0\ud558\ub2e4<\/td>\n<td>\uc778\uc99d\ub41c \uc0ac\uc6a9\uc790\ub97c \ub118\uc5b4 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/td>\n<td>\uacb0\uc815\ub860\uc801 \uc811\uadfc \ubc29\uc2dd\ubcf4\ub2e4 \uc815\ud655\ub3c4\uac00 \ub0ae\uc74c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nAttrisight\ub294 \uc5ec\ub7ec \uac00\uc9c0\ub97c \uac1c\ucc99\ud588\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d \ubaa8\ub378<\/a>\u00a0\ud2b9\ud788 \ucfe0\ud0a4 \uc774\ud6c4 \ud658\uacbd\uc5d0\uc11c \uac00\uce58\uac00 \ub192\uc740\ub370, \uc81c\ud55c\ub41c \uc2e0\uc6d0 \ub370\uc774\ud130\ub85c\ub3c4 \uac15\ub825\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uac00\uc9c0 \uce21\uc815 \ubc29\ubc95\uc744 \ud1b5\ud569\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\n<h4 id=\"case-example%3A-cpg-brand's-modeling-transformation\" tabindex=\"-1\" data-source-line=\"167-167\"><span class=\"ez-toc-section\" id=\"Case_Example_CPG_Brands_Modeling_Transformation\"><\/span>\uc0ac\ub840: CPG \ube0c\ub79c\ub4dc\uc758 \ubaa8\ub378\ub9c1 \ubcc0\ud658<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc18d\uc131 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud55c \uae00\ub85c\ubc8c CPG \ud68c\uc0ac\ub294 \uc815\uad50\ud55c \ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"171-175\">\n<li data-source-line=\"171-171\">\uc804\ub7b5\uc801 \uc608\uc0b0 \uacb0\uc815\uc744 \uc704\ud55c \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 MMM \uae30\ub2a5 \uac1c\ubc1c<\/li>\n<li data-source-line=\"172-172\">\uad00\ucc30 \uac00\ub2a5\ud55c \uace0\uac1d \uc5ec\uc815\uc758 \uaca9\ucc28\ub97c \uba54\uc6b0\uae30 \uc704\ud574 \uc804\ud658 \ubaa8\ub378\ub9c1\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"173-173\">\ubaa8\ub378 \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud574 \uc77c\uad00\ub41c \uc2e4\ud5d8 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"174-175\">\ub2e4\uc591\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uacb0\ud569\ud55c \ud1b5\ud569 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ucd95<\/li>\n<\/ol>\n\uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"177-180\">\n<li data-source-line=\"177-177\">\ucd94\uc801 \uac00\ub2a5\ud55c \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc774 65% \uac10\uc18c\ud588\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc774\uc804 \uadc0\uc18d \uc815\ud655\ub3c4\uc758 92%\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"178-178\">\uc774\uc804 \ucfe0\ud0a4 \uae30\ubc18 \ubc29\uc2dd\ubcf4\ub2e4 23%\uac00 \ub354 \ud6a8\uacfc\uc801\uc778 \ucc44\ub110 \ud560\ub2f9\uc744 \uc2dd\ubcc4\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"179-180\">\ud5a5\uc0c1\ub41c \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9\uc744 18%\ub9cc\ud07c \uc808\uac10\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"3.-privacy-first-measurement-infrastructure\" tabindex=\"-1\" data-source-line=\"181-181\"><span class=\"ez-toc-section\" id=\"3_Privacy-First_Measurement_Infrastructure\"><\/span>3. \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uce21\uc815 \uc778\ud504\ub77c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc5c5\ub4e4\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc911\uc2ec\uc73c\ub85c \uce21\uc815 \uc778\ud504\ub77c\ub97c \uc7ac\uad6c\ucd95\ud558\uace0 \uc788\uc73c\uba70, \uc774 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\uc5d0 \ub9de\ucdb0 \uc124\uacc4\ub41c \uc0c8\ub85c\uc6b4 \uae30\uc220\uacfc \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<h4 id=\"emerging-privacy-first-technologies\" tabindex=\"-1\" data-source-line=\"185-185\"><span class=\"ez-toc-section\" id=\"Emerging_Privacy-First_Technologies\"><\/span>\uc0c8\ub85c\uc6b4 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uae30\uc220<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"187-191\">\n<li data-source-line=\"187-187\"><strong>\uc11c\ubc84 \uce21 \ucd94\uc801<\/strong>: \ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c \uc11c\ubc84\ub85c \uce21\uc815 \uc774\ub3d9<\/li>\n<li data-source-line=\"188-188\"><strong>\ub370\uc774\ud130 \ud074\ub9b0\ub8f8<\/strong>: \ub370\uc774\ud130 \ud611\uc5c5\uc744 \uc704\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ud658\uacbd<\/li>\n<li data-source-line=\"189-189\"><strong>\ub3d9\uc758 \uad00\ub9ac \ud50c\ub7ab\ud3fc<\/strong>: \uc120\ud638\ub3c4 \uad00\ub9ac\ub97c \uc704\ud55c \uc815\uad50\ud55c \uc2dc\uc2a4\ud15c<\/li>\n<li data-source-line=\"190-191\"><strong>\uc5e3\uc9c0 \ucef4\ud4e8\ud305 \uc194\ub8e8\uc158<\/strong>: \uacf5\uc720 \uc804 \ub85c\uceec\uc5d0\uc11c \ub370\uc774\ud130 \ucc98\ub9ac<\/li>\n<\/ul>\n<h4 id=\"implementation-approaches-2\" tabindex=\"-1\" data-source-line=\"192-192\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches-3\"><\/span>\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"194-199\">\n<thead data-source-line=\"194-194\">\n<tr data-source-line=\"194-194\">\n<th>\uae30\uc220<\/th>\n<th>\uae30\ub2a5<\/th>\n<th>\uc774\uc775<\/th>\n<th>\uace0\ub824 \uc0ac\ud56d<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"196-199\">\n<tr data-source-line=\"196-196\">\n<td>\uc11c\ubc84 \uce21 \ud0dc\uae45<\/td>\n<td>\ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c \uc11c\ubc84\ub85c \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uc774\ub3d9\ud569\ub2c8\ub2e4.<\/td>\n<td>\ud074\ub77c\uc774\uc5b8\ud2b8 \uce21 \uc885\uc18d\uc131\uc744 \uc904\uc774\uace0 \ub370\uc774\ud130 \uc81c\uc5b4\ub97c \uac1c\uc120\ud569\ub2c8\ub2e4.<\/td>\n<td>\uae30\uc220\uc801 \uad6c\ud604\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc218\uc9d1\uc5d0 \ub300\ud55c \uba87 \uac00\uc9c0 \uc81c\ud55c \uc0ac\ud56d\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr data-source-line=\"197-197\">\n<td>\ub370\uc774\ud130 \ud074\ub9b0\ub8f8<\/td>\n<td>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ubd84\uc11d\uc744 \uc704\ud55c \uc548\uc804\ud55c \ud658\uacbd<\/td>\n<td>\uc6d0\uc2dc \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc870\uc9c1 \uac04 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/td>\n<td>\ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uace0, \uad6c\ud604\uc774 \ubcf5\uc7a1\ud558\uba70, \ud30c\ud2b8\ub108\uc758 \ucc38\uc5ec\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr data-source-line=\"198-198\">\n<td>\ub3d9\uc758 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158<\/td>\n<td>\uc2dc\uc2a4\ud15c \uc804\ubc18\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc120\ud0dd \uc0ac\ud56d\uc744 \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/td>\n<td>\uaddc\uc815 \uc900\uc218\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uaddc\uc815 \uc900\uc218 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc815\uad50\ud55c \uc120\ud638\ub3c4 \uad00\ub9ac\uac00 \ud544\uc694\ud569\ub2c8\ub2e4<\/td>\n<\/tr>\n<tr data-source-line=\"199-199\">\n<td>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ud0dc\uadf8 \uad00\ub9ac<\/td>\n<td>\uc790\uccb4 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uc81c\uc5b4\ud569\ub2c8\ub2e4.<\/td>\n<td>\ud0c0\uc0ac \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc774\uace0 \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4\ub97c \uac1c\uc120\ud569\ub2c8\ub2e4.<\/td>\n<td>\uae30\uc874 \uc2dc\uc2a4\ud15c\uc5d0\uc11c\uc758 \ub9c8\uc774\uadf8\ub808\uc774\uc158 \uc791\uc5c5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\ub97c \uc0ac\uc6a9\ud558\uc5ec\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%ec%a0%81%ec%a0%88%ed%95%9c-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%8b%9c%ec%8a%a4%ed%85%9c-%ea%b5%ac%ed%98%84%ec%9d%84-%ec%9c%84%ed%95%9c-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc801\uc808\ud55c \ub9c8\ucf00\ud305 \uadc0\uc18d \uc2dc\uc2a4\ud15c<\/a>\u00a0\uc774\ub7ec\ud55c \uc2dc\uc2a4\ud15c\uc740 \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uba74\uc11c\ub3c4 \uac1c\uc778 \uc815\ubcf4\ub97c \uc874\uc911\ud558\ub3c4\ub85d \uad6c\uc131\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub354\uc6b1 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.\n<h4 id=\"case-example%3A-travel-company's-privacy-infrastructure\" tabindex=\"-1\" data-source-line=\"203-203\"><span class=\"ez-toc-section\" id=\"Case_Example_Travel_Companys_Privacy_Infrastructure\"><\/span>\uc0ac\ub840: \uc5ec\ud589\uc0ac\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc778\ud504\ub77c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc120\ub3c4\uc801\uc778 \uc5ec\ud589 \uc608\uc57d \ud50c\ub7ab\ud3fc\uc740 \ud3ec\uad04\uc801\uc778 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uce21\uc815 \uc778\ud504\ub77c\ub97c \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"207-211\">\n<li data-source-line=\"207-207\">\ud074\ub77c\uc774\uc5b8\ud2b8 \uce21\uc5d0\uc11c \uc11c\ubc84 \uce21 \ucd94\uc801 \uc544\ud0a4\ud14d\ucc98\ub85c \ub9c8\uc774\uadf8\ub808\uc774\uc158<\/li>\n<li data-source-line=\"208-208\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ud30c\ud2b8\ub108 \ub370\uc774\ud130 \uacf5\uc720\ub97c \uc704\ud574 \ub370\uc774\ud130 \ud074\ub9b0\ub8f8 \uae30\uc220\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"209-209\">\uc138\ubd84\ud654\ub41c \uc0ac\uc6a9\uc790 \uc81c\uc5b4\ub97c \ud1b5\ud574 \uc815\uad50\ud55c \ub3d9\uc758 \uad00\ub9ac \uac1c\ubc1c<\/li>\n<li data-source-line=\"210-211\">\uc790\uccb4 \ucc44\ub110\uc744 \uac15\uc870\ud558\ub294 1\ucc28 \uc911\uc2ec \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\uc774 \uc811\uadfc \ubc29\uc2dd\uc758 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"213-216\">\n<li data-source-line=\"213-213\">\ucfe0\ud0a4 \uc81c\ud55c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 74%\uc758 \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ud3ec\uad04\ud558\ub294 \uaddc\uc815 \uc900\uc218 \uce21\uc815<\/li>\n<li data-source-line=\"214-214\">\uac1c\uc778 \uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ub370\uc774\ud130 \uacf5\uc720\ub97c \ud1b5\ud574 85% \uad11\uace0 \ud30c\ud2b8\ub108\uc640\uc758 \uc9c0\uc18d\uc801\uc778 \ud611\uc5c5<\/li>\n<li data-source-line=\"215-216\">\uc774\uc804 \ucfe0\ud0a4 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uacfc \ube44\uad50\ud588\uc744 \ub54c \uadc0\uc18d \uc815\ud655\ub3c4\uac00 28% \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"4.-ai-and-machine-learning-integration\" tabindex=\"-1\" data-source-line=\"217-217\"><span class=\"ez-toc-section\" id=\"4_AI_and_Machine_Learning_Integration\"><\/span>4. AI \ubc0f \uba38\uc2e0\ub7ec\ub2dd \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc778\uacf5 \uc9c0\ub2a5\uc740 \ucd94\uc801 \uae30\ub2a5\uc774 \uc81c\ud55c\uc801\uc778 \ud658\uacbd\uc5d0\uc11c \uc18d\uc131\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ud544\uc218\uc801\uc774\uba70, \ubd88\uc644\uc804\ud55c \ub370\uc774\ud130\ub85c \ud328\ud134\uc744 \uc2dd\ubcc4\ud558\uace0 \uc608\uce21\uc744 \ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h4 id=\"ai-powered-attribution-capabilities\" tabindex=\"-1\" data-source-line=\"221-221\"><span class=\"ez-toc-section\" id=\"AI-Powered_Attribution_Capabilities\"><\/span>AI \uae30\ubc18 \uc18d\uc131 \uae30\ub2a5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"223-227\">\n<li data-source-line=\"223-223\"><strong>\ud328\ud134 \uc778\uc2dd<\/strong>: \uc81c\ud55c\ub41c \uc2e0\ud638\uc5d0\uc11c \uc804\ud658 \ud328\ud134 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"224-224\"><strong>\uc608\uce21 \ubaa8\ub378\ub9c1<\/strong>: \ubd80\ubd84\uc801\uc778 \uc5ec\uc815 \uac00\uc2dc\uc131\uc744 \ud1b5\ud55c \uac00\ub2a5\ud55c \uacb0\uacfc \uc608\uce21<\/li>\n<li data-source-line=\"225-225\"><strong>\uc774\uc0c1 \uac10\uc9c0<\/strong>: \uc18d\uc131 \ub370\uc774\ud130 \ubb38\uc81c\ub97c \uc790\ub3d9\uc73c\ub85c \uc2dd\ubcc4<\/li>\n<li data-source-line=\"226-227\"><strong>\uc790\uc5f0\uc5b4 \ucc98\ub9ac<\/strong>: \ube44\uc815\ud615\ud654\ub41c \uace0\uac1d \ud53c\ub4dc\ubc31\uc5d0\uc11c \ud1b5\ucc30\ub825 \ucd94\ucd9c<\/li>\n<\/ul>\n<h4 id=\"implementation-approaches-3\" tabindex=\"-1\" data-source-line=\"228-228\"><span class=\"ez-toc-section\" id=\"Implementation_Approaches-4\"><\/span>\uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table data-source-line=\"230-235\">\n<thead data-source-line=\"230-230\">\n<tr data-source-line=\"230-230\">\n<th>AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158<\/th>\n<th>\ubaa9\uc801<\/th>\n<th>\uc774\uc775<\/th>\n<th>\ub3c4\uc804 \uacfc\uc81c<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"232-235\">\n<tr data-source-line=\"232-232\">\n<td>\uc790\ub3d9\ud654\ub41c \uae30\ub2a5 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1<\/td>\n<td>\uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uc5d0\uc11c \uad00\ub828 \uc2e0\ud638\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/td>\n<td>\uba85\ud655\ud558\uc9c0 \uc54a\uc740 \ud328\ud134\uc744 \ubc1c\uacac\ud569\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \uc870\uac74\uc5d0 \uc801\uc751\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc0c1\ub2f9\ud55c \uad50\uc721 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uae30\uc220\uc801 \ubcf5\uc7a1\uc131<\/td>\n<\/tr>\n<tr data-source-line=\"233-233\">\n<td>\ud569\uc131 \uc81c\uc5b4 \ubaa8\ub378\ub9c1<\/td>\n<td>\ub300\uc870\uad70\uc758 \ud1b5\uacc4\uc801 \ud45c\ud604\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc804\uccb4 \uc2e4\ud5d8 \uc5c6\uc774 \uc99d\ubd84 \uce21\uc815\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/td>\n<td>\ud1b5\uacc4\uc801 \ubcf5\uc7a1\ub3c4; \uac80\uc99d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4<\/td>\n<\/tr>\n<tr data-source-line=\"234-234\">\n<td>\uba40\ud2f0\ud130\uce58 \uc18d\uc131 AI<\/td>\n<td>\uad00\ucc30 \uac00\ub2a5\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub300\ud55c \uc18d\uc131 \uac12<\/td>\n<td>\uc0ac\uc6a9 \uac00\ub2a5\ud55c ID \uc2e0\ud638\uc5d0 \uc801\uc751\ud569\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \ud559\uc2b5<\/td>\n<td>\ubaa8\ub378 \ud22c\uba85\uc131 \ubb38\uc81c; \uad6c\ud604 \ubcf5\uc7a1\uc131<\/td>\n<\/tr>\n<tr data-source-line=\"235-235\">\n<td>\uc608\uce21 \uccad\uc911 \ubaa8\ub378\ub9c1<\/td>\n<td>\uc720\uc0ac\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud559\uc2b5\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc2dd\ubcc4\ub41c \uc0ac\uc6a9\uc790\ub97c \ub118\uc5b4 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/td>\n<td>\uc9c1\uc811 \uce21\uc815\ubcf4\ub2e4 \uc815\ud655\ub3c4\uac00 \ub0ae\uc74c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nB2B \ud68c\uc0ac\uc758 \uacbd\uc6b0 \uc774\ub7ec\ud55c AI \uc811\uadfc \ubc29\uc2dd\uc740 \ud2b9\ud788 \ub2e4\uc74c\uacfc \uac19\uc740 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \uac00\uce58\uac00 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uace0\uc720\ud55c B2B \uadc0\uc18d \uacfc\uc81c<\/a>\u00a0\uae34 \ud310\ub9e4 \uc8fc\uae30\uc640 \uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790\ub97c \uc608\ub85c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h4 id=\"case-example%3A-saas-company's-ai-powered-attribution\" tabindex=\"-1\" data-source-line=\"239-239\"><span class=\"ez-toc-section\" id=\"Case_Example_SaaS_Companys_AI-Powered_Attribution\"><\/span>\uc0ac\ub840: SaaS \ud68c\uc0ac\uc758 AI \uae30\ubc18 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc131\uc7a5 \uc911\uc778 SaaS \ud68c\uc0ac\ub294 \ucfe0\ud0a4 \uc81c\ud55c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uce21\uc815 \uae30\ub2a5\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 AI \uae30\ubc18 \uc18d\uc131\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"243-247\">\n<li data-source-line=\"243-243\">\ud130\uce58\ud3ec\uc778\ud2b8 \uc601\ud5a5\uc744 \uc608\uce21\ud558\uae30 \uc704\ud574 \uacfc\uac70 \uc804\uccb4 \uc5ec\uc815 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud6c8\ub828\ub41c \uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378\uc744 \ubc30\ud3ec\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"244-244\">\uace0\uac00\uce58 \ubd80\ubd84 \uc5ec\uc815\uc744 \uc2dd\ubcc4\ud558\uae30 \uc704\ud574 \uc790\ub3d9\ud654\ub41c \ud328\ud134 \uc778\uc2dd\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"245-245\">\uc778\uc99d\ub41c \uc0ac\uc6a9\uc790\ub97c \ub118\uc5b4 \ud1b5\ucc30\ub825\uc744 \ud655\uc7a5\ud558\uae30 \uc704\ud574 \ud569\uc131 \uccad\uc911 \ubaa8\ub378\ub9c1\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"246-247\">\ubcc0\ud654\ud558\ub294 \uc2e0\ud638 \uac00\uc6a9\uc131\uc5d0 \ub9de\ucdb0 \ub370\uc774\ud130 \ud488\uc9c8\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc774\uc0c1 \uac10\uc9c0 \uae30\ub2a5\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\ud3ec\ud568\ub41c \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"249-252\">\n<li data-source-line=\"249-249\">\ucd94\uc801 \uac00\ub2a5\ud55c \uc5ec\uc815\uc774 70% \uac10\uc18c\ud588\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 82%\uc758 \uc804\ud658\uc5d0 \ub300\ud55c \uc18d\uc131 \uc801\uc6a9 \ubc94\uc704\uac00 \uc720\uc9c0\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"250-250\">AI \uae30\ubc18 \ucd5c\uc801\ud654 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc804\ud658\uc728\uc774 32% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"251-252\">\uc790\ub3d9\ud654\ub41c \uc778\uc0ac\uc774\ud2b8 \uc0dd\uc131\uc744 \ud1b5\ud574 65%\ub85c \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\uac04 \ub2e8\ucd95<\/li>\n<\/ul>\n<h2 id=\"implementing-a-post-cookie-attribution-framework\" tabindex=\"-1\" data-source-line=\"253-253\"><span class=\"ez-toc-section\" id=\"Implementing_a_Post-Cookie_Attribution_Framework\"><\/span>\ucfe0\ud0a4 \uc774\ud6c4 \uc18d\uc131 \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0, \uc870\uc9c1\uc740 2025\ub144 \uc774\ud6c4\ub97c \uc704\ud55c \uae30\uc5ec \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ucd95\uc5d0 \uc5b4\ub5a4 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud574\uc57c \ud560\uae4c\uc694? \uc2e4\uc9c8\uc801\uc778 \uad6c\ud604 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<h3 id=\"phase-1%3A-assessment-and-foundation\" tabindex=\"-1\" data-source-line=\"257-257\"><span class=\"ez-toc-section\" id=\"Phase_1_Assessment_and_Foundation\"><\/span>1\ub2e8\uacc4: \ud3c9\uac00 \ubc0f \uae30\ucd08<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"current-state-analysis\" tabindex=\"-1\" data-source-line=\"259-259\"><span class=\"ez-toc-section\" id=\"Current_State_Analysis\"><\/span>\ud604\uc7ac \uc0c1\ud0dc \ubd84\uc11d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"261-265\">\n<li data-source-line=\"261-261\"><strong>\uadc0\uc18d \uac10\uc0ac<\/strong>: \ud604\uc7ac \uc18d\uc131 \uae30\ub2a5 \ubc0f \ucfe0\ud0a4 \uc885\uc18d\uc131 \ud3c9\uac00<\/li>\n<li data-source-line=\"262-262\"><strong>\uac1c\uc778\uc815\ubcf4 \uc601\ud5a5\ud3c9\uac00<\/strong>: \ucde8\uc57d\ud55c \uce21\uc815 \uc601\uc5ed \uc2dd\ubcc4<\/li>\n<li data-source-line=\"263-263\"><strong>\ub370\uc774\ud130 \uc778\ubca4\ud1a0\ub9ac<\/strong>: \uce74\ud0c8\ub85c\uadf8\uc5d0\uc11c \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc790\uc0b0<\/li>\n<li data-source-line=\"264-265\"><strong>\uc774\ud574 \uad00\uacc4\uc790 \uc815\ub82c<\/strong>: \ub3c4\uc804\uacfc \uae30\ud68c\uc5d0 \ub300\ud55c \uacf5\uc720\ub41c \uc774\ud574\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"strategic-planning\" tabindex=\"-1\" data-source-line=\"266-266\"><span class=\"ez-toc-section\" id=\"Strategic_Planning\"><\/span>\uc804\ub7b5 \uae30\ud68d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"268-272\">\n<li data-source-line=\"268-268\"><strong>\ubd81\uadf9\uc131 \uc815\uc758<\/strong>: \uadc0\uc18d\uc744 \uc704\ud55c \uc774\uc0c1\uc801\uc778 \ubbf8\ub798 \uc0c1\ud0dc \uc124\uc815<\/li>\n<li data-source-line=\"269-269\"><strong>\uac2d \ubd84\uc11d<\/strong>: \ubcc0\ud658\uc774 \ud544\uc694\ud55c \ud2b9\uc815 \uc5ed\ub7c9 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"270-270\"><strong>\uc6b0\uc120\uc21c\uc704 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \uba3c\uc800 \ud574\uacb0\ud574\uc57c \ud560 \uacfc\uc81c\ub97c \uacb0\uc815\ud558\uc138\uc694<\/li>\n<li data-source-line=\"271-272\"><strong>\ub85c\ub4dc\ub9f5 \uac1c\ubc1c<\/strong>: \ub2e8\uacc4\ubcc4 \uad6c\ud604 \uacc4\ud68d \uc218\ub9bd<\/li>\n<\/ul>\n<h3 id=\"phase-2%3A-first-party-foundation\" tabindex=\"-1\" data-source-line=\"273-273\"><span class=\"ez-toc-section\" id=\"Phase_2_First-Party_Foundation\"><\/span>2\ub2e8\uacc4: \uc790\uc0ac \uae30\ubc18<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"data-collection-enhancement\" tabindex=\"-1\" data-source-line=\"275-275\"><span class=\"ez-toc-section\" id=\"Data_Collection_Enhancement\"><\/span>\ub370\uc774\ud130 \uc218\uc9d1 \uac15\ud654<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"277-281\">\n<li data-source-line=\"277-277\"><strong>\ucd94\uc801 \uad6c\ud604<\/strong>: 1\ucc28 \ub370\uc774\ud130 \uc218\uc9d1 \uac1c\uc120<\/li>\n<li data-source-line=\"278-278\"><strong>\ub3d9\uc758 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \uac15\ub825\ud55c \uad8c\ud55c \uad00\ub9ac \uad6c\ud604<\/li>\n<li data-source-line=\"279-279\"><strong>\uc778\uc99d \uc804\ub7b5<\/strong>: \ub85c\uadf8\uc778 \uacbd\ud5d8\uc744 \ub298\ub9ac\uae30 \uc704\ud55c \uc811\uadfc \ubc29\uc2dd \uac1c\ubc1c<\/li>\n<li data-source-line=\"280-281\"><strong>\uc11c\ubc84 \uce21 \ub9c8\uc774\uadf8\ub808\uc774\uc158<\/strong>: \uc801\uc808\ud55c \uacbd\uc6b0 \uc911\uc694\ud55c \ucd94\uc801\uc744 \uc11c\ubc84 \uce21\uc73c\ub85c \uc774\ub3d9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"identity-resolution\" tabindex=\"-1\" data-source-line=\"282-282\"><span class=\"ez-toc-section\" id=\"Identity_Resolution\"><\/span>\uc2e0\uc6d0 \ud655\uc778<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"284-288\">\n<li data-source-line=\"284-284\"><strong>\uace0\uac1d ID \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \uc9c0\uc18d\uc801\uc778 ID\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd \uc218\ub9bd<\/li>\n<li data-source-line=\"285-285\"><strong>\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ubc29\ubc95\ub860<\/strong>: \uc7a5\uce58 \uc5f0\uacb0\uc744 \uc704\ud55c \uc194\ub8e8\uc158 \uad6c\ud604<\/li>\n<li data-source-line=\"286-286\"><strong>\ud56d\ub4f1 \uadf8\ub798\ud504<\/strong>: ID \uad00\ub9ac\ub97c \uc704\ud55c \uc194\ub8e8\uc158 \uad6c\ucd95 \ub610\ub294 \ud65c\uc6a9<\/li>\n<li data-source-line=\"287-288\"><strong>\uc2a4\ud2f0\uce6d \uaddc\uce59<\/strong>: \ub2e8\ud3b8\ud654\ub41c \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc744 \uc5f0\uacb0\ud558\ub294 \ubc29\ubc95 \uc815\uc758<\/li>\n<\/ul>\n<h3 id=\"phase-3%3A-modeling-implementation\" tabindex=\"-1\" data-source-line=\"289-289\"><span class=\"ez-toc-section\" id=\"Phase_3_Modeling_Implementation\"><\/span>3\ub2e8\uacc4: \ubaa8\ub378\ub9c1 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"model-development\" tabindex=\"-1\" data-source-line=\"291-291\"><span class=\"ez-toc-section\" id=\"Model_Development\"><\/span>\ubaa8\ub378 \uac1c\ubc1c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"293-297\">\n<li data-source-line=\"293-293\"><strong>\ubaa8\ub378\ub9c1 \uc811\uadfc \ubc29\uc2dd \uc120\ud0dd<\/strong>: \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub530\ub77c \uc801\uc808\ud55c \ubc29\ubc95\ub860\uc744 \uc120\ud0dd\ud558\uc138\uc694<\/li>\n<li data-source-line=\"294-294\"><strong>\uacfc\uac70 \ub370\uc774\ud130 \uc900\ube44<\/strong>: \ubaa8\ub378\uc744 \uc704\ud55c \ud6c8\ub828 \ub370\uc774\ud130 \uc870\ub9bd<\/li>\n<li data-source-line=\"295-295\"><strong>\uc54c\uace0\ub9ac\uc998 \uac1c\ubc1c\/\uc120\ud0dd<\/strong>: \uc801\uc808\ud55c \uc54c\uace0\ub9ac\uc998\uc744 \uad6c\ucd95\ud558\uac70\ub098 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"296-297\"><strong>\ubaa8\ub378 \uac80\uc99d<\/strong>: \ubc31\ud14c\uc2a4\ud305 \ubc0f \uc2e4\ud5d8\uc744 \ud1b5\ud574 \uc815\ud655\ub3c4 \ud655\ub9bd<\/li>\n<\/ul>\n<h4 id=\"technical-infrastructure\" tabindex=\"-1\" data-source-line=\"298-298\"><span class=\"ez-toc-section\" id=\"Technical_Infrastructure\"><\/span>\uae30\uc220 \uc778\ud504\ub77c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"300-304\">\n<li data-source-line=\"300-300\"><strong>\ucc98\ub9ac \uc6a9\ub7c9<\/strong>: \ucda9\ubd84\ud55c \ucef4\ud4e8\ud305 \ub9ac\uc18c\uc2a4 \ud655\ubcf4<\/li>\n<li data-source-line=\"301-301\"><strong>\ub370\uc774\ud130 \ud30c\uc774\ud504\ub77c\uc778 \uac1c\ubc1c<\/strong>: \ubaa8\ub378 \uc785\ub825\uc5d0 \ub300\ud55c \uc790\ub3d9\ud654\ub41c \ud750\ub984 \uc0dd\uc131<\/li>\n<li data-source-line=\"302-302\"><strong>\ud1b5\ud569 \uc544\ud0a4\ud14d\ucc98<\/strong>: \ubaa8\ub378\uc744 \ub9c8\ucf00\ud305 \uc2e4\ud589 \uc2dc\uc2a4\ud15c\uacfc \uc5f0\uacb0<\/li>\n<li data-source-line=\"303-304\"><strong>\uac70\ubc84\ub10c\uc2a4 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \ubaa8\ub378 \uad00\ub9ac\ub97c \uc704\ud55c \ud1b5\uc81c \uc124\uc815<\/li>\n<\/ul>\n<h3 id=\"phase-4%3A-organizational-enablement\" tabindex=\"-1\" data-source-line=\"305-305\"><span class=\"ez-toc-section\" id=\"Phase_4_Organizational_Enablement\"><\/span>4\ub2e8\uacc4: \uc870\uc9c1 \ud65c\uc131\ud654<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"team-capability-development\" tabindex=\"-1\" data-source-line=\"307-307\"><span class=\"ez-toc-section\" id=\"Team_Capability_Development\"><\/span>\ud300 \uc5ed\ub7c9 \uac1c\ubc1c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"309-313\">\n<li data-source-line=\"309-309\"><strong>\uae30\uc220 \ud3c9\uac00<\/strong>: \uadc0\uc18d \uad00\ub828 \uc5ed\ub7c9 \uaca9\ucc28 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"310-310\"><strong>\ud6c8\ub828 \ud504\ub85c\uadf8\ub7a8<\/strong>: \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790\ub97c \uc704\ud55c \uad50\uc721 \uac1c\ubc1c<\/li>\n<li data-source-line=\"311-311\"><strong>\uc6b0\uc218\uc131\uc758 \uc911\uc2ec<\/strong>: \uc804\ub2f4 \uadc0\uc18d \uc804\ubb38\uc131\uc744 \uad6c\ucd95\ud558\uc138\uc694<\/li>\n<li data-source-line=\"312-313\"><strong>\uc678\ubd80 \ud30c\ud2b8\ub108\uc2ed<\/strong>: \ud544\uc694\ud55c \uae30\uad00 \ub610\ub294 \uacf5\uae09\uc5c5\uccb4 \uc9c0\uc6d0 \uc2dd\ubcc4<\/li>\n<\/ul>\n<h4 id=\"process-integration\" tabindex=\"-1\" data-source-line=\"314-314\"><span class=\"ez-toc-section\" id=\"Process_Integration\"><\/span>\ud504\ub85c\uc138\uc2a4 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"316-320\">\n<li data-source-line=\"316-316\"><strong>\ubcf4\uace0 \uc804\ud658<\/strong>: \ucfe0\ud0a4 \uae30\ubc18\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ubcf4\uace0 \ud504\ub808\uc784\uc6cc\ud06c\ub85c \ub9c8\uc774\uadf8\ub808\uc774\uc158<\/li>\n<li data-source-line=\"317-317\"><strong>\ud1b5\ud569 \uacc4\ud68d<\/strong>: \ub9c8\ucf00\ud305 \uacc4\ud68d\uc5d0 \uc0c8\ub85c\uc6b4 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \ud3ec\ud568\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"318-318\"><strong>\ucd5c\uc801\ud654 \uc6cc\ud06c\ud50c\ub85c<\/strong>: \uc9c0\uc18d\uc801\uc778 \uc18d\uc131 \uae30\ubc18 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \ud504\ub85c\uc138\uc2a4 \uc0dd\uc131<\/li>\n<li data-source-line=\"319-320\"><strong>\uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/strong>: \uc18d\uc131 \uac15\ud654\ub97c \uc704\ud55c \ud53c\ub4dc\ubc31 \ub8e8\ud504 \uad6c\ucd95<\/li>\n<\/ul>\n<h2 id=\"implementation-timeline\" tabindex=\"-1\" data-source-line=\"321-321\"><span class=\"ez-toc-section\" id=\"Implementation_Timeline\"><\/span>\uad6c\ud604 \ud0c0\uc784\ub77c\uc778<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table data-source-line=\"323-328\">\n<thead data-source-line=\"323-323\">\n<tr data-source-line=\"323-323\">\n<th>\ub2e8\uacc4<\/th>\n<th>\ud0c0\uc784\ub77c\uc778<\/th>\n<th>\uc8fc\uc694 \uc131\uacfc\ubb3c<\/th>\n<th>\uc131\uacf5 \uc9c0\ud45c<\/th>\n<\/tr>\n<\/thead>\n<tbody data-source-line=\"325-328\">\n<tr data-source-line=\"325-325\">\n<td>\ud3c9\uac00 \ubc0f \uae30\ucd08<\/td>\n<td>1~2\uac1c\uc6d4<\/td>\n<td>\uadc0\uc18d \uac10\uc0ac; \uc804\ub7b5 \ubb38\uc11c; \uc6b0\uc120\uc21c\uc704 \ub85c\ub4dc\ub9f5<\/td>\n<td>\uc774\ud574 \uad00\uacc4\uc790 \uc815\ub82c, \uba85\ud655\ud55c \uc6b0\uc120\uc21c\uc704, \uc790\uc6d0 \ud560\ub2f9<\/td>\n<\/tr>\n<tr data-source-line=\"326-326\">\n<td>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc7ac\ub2e8<\/td>\n<td>3-6\uac1c\uc6d4<\/td>\n<td>\ud5a5\uc0c1\ub41c \ucd94\uc801 \uad6c\ud604, \ub3d9\uc758 \ud504\ub808\uc784\uc6cc\ud06c, ID \ud655\uc778 \uae30\ub2a5<\/td>\n<td>1\ucc28 \ub370\uc774\ud130 \uc801\uc6a9 \ubc94\uc704 \ud655\ub300, ID \ud655\uc778\uc728 \uac1c\uc120<\/td>\n<\/tr>\n<tr data-source-line=\"327-327\">\n<td>\ubaa8\ub378\ub9c1 \uad6c\ud604<\/td>\n<td>4~8\uac1c\uc6d4<\/td>\n<td>\ubaa8\ub378 \uac1c\ubc1c; \uae30\uc220 \uc778\ud504\ub77c; \ub9c8\ucf00\ud305 \uc2dc\uc2a4\ud15c\uacfc\uc758 \ud1b5\ud569<\/td>\n<td>\ucfe0\ud0a4 \uc81c\ud55c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc18d\uc131 \uc801\uc6a9 \ubc94\uc704; \ubaa8\ub378 \uc815\ud655\ub3c4 \uac80\uc99d<\/td>\n<\/tr>\n<tr data-source-line=\"328-328\">\n<td>\uc870\uc9c1 \ud65c\uc131\ud654<\/td>\n<td>\uc804\uc9c4<\/td>\n<td>\ud300 \uad50\uc721, \ud504\ub85c\uc138\uc2a4 \ud1b5\ud569, \uc6cc\ud06c\ud50c\ub85c \ucd5c\uc801\ud654<\/td>\n<td>\uc870\uc9c1 \ucc44\ud0dd, \uc758\uc0ac \uacb0\uc815 \uc601\ud5a5, \ub9c8\ucf00\ud305 \uc131\uacfc \uac1c\uc120<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"case-study%3A-consumer-brand's-post-cookie-attribution-transformation\" tabindex=\"-1\" data-source-line=\"330-330\"><span class=\"ez-toc-section\" id=\"Case_Study_Consumer_Brands_Post-Cookie_Attribution_Transformation\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: \uc18c\ube44\uc790 \ube0c\ub79c\ub4dc\uc758 \ucfe0\ud0a4 \uc774\ud6c4 \uc18d\uc131 \ubcc0\ud658<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud55c \uc720\uba85 \uac00\uc804 \ube0c\ub79c\ub4dc\ub294 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uac15\ud654\ub428\uc5d0 \ub530\ub77c \uc0c1\ub2f9\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uce21\uc815\uc758 70%\uac00 \ud0c0\uc0ac \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ud3ec\uad04\uc801\uc778 \ud601\uc2e0\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4.\n<h3 id=\"the-challenge\" tabindex=\"-1\" data-source-line=\"334-334\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span>\ub3c4\uc804 \uacfc\uc81c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"336-340\">\n<li data-source-line=\"336-336\">\uae30\uc874 \ubc29\uc2dd\uc744 \ud1b5\ud574 \ucd94\uc801 \uac00\ub2a5\ud55c \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc774 65% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"337-337\">\uc804\ud658\uc758 \uadc0\uc18d \ubc94\uc704\uac00 85%\uc5d0\uc11c 40% \ubbf8\ub9cc\uc73c\ub85c \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"338-338\">\uc810\uc810 \ub354 \ubd88\uc644\uc804\ud574\uc9c0\ub294 \ub370\uc774\ud130\ub85c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ucc44\ub110 \ud300<\/li>\n<li data-source-line=\"339-340\">\uc77c\uad00\ub418\uc9c0 \uc54a\uace0 \uc885\uc885 \uc0c1\ucda9\ub418\ub294 \uc804\ud658 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108<\/li>\n<\/ul>\n<h3 id=\"the-approach\" tabindex=\"-1\" data-source-line=\"341-341\"><span class=\"ez-toc-section\" id=\"The_Approach\"><\/span>\uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ube0c\ub79c\ub4dc\ub294 \ud3ec\uad04\uc801\uc778 \uc18d\uc131 \ubcc0\ud658\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"345-368\">\n<li data-source-line=\"345-350\">\n<strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \ubcc0\ud658<\/strong>\n<ul data-source-line=\"346-350\">\n<li data-source-line=\"346-346\">\ub85c\uadf8\uc778 \ube44\uc728\uc744 15%\uc5d0\uc11c 62%\ub85c \ub192\uc774\uae30 \uc704\ud574 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571 \ud658\uacbd\uc744 \uc7ac\uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"347-347\">\uc911\uc694\ud55c \uace0\uac1d \uc5ec\uc815 \uc774\ubca4\ud2b8\uc5d0 \ub300\ud55c \uc11c\ubc84 \uce21 \ucd94\uc801\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"348-348\">\uc778\uc99d\ub41c \uacbd\ud5d8\uc5d0 \ub300\ud55c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uac00\uce58 \uad50\ud658 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"349-350\">78% \uc635\ud2b8\uc778 \ube44\uc728\ub85c \ud5a5\uc0c1\ub41c \ub3d9\uc758 \uad00\ub9ac \ubc30\ud3ec<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"351-356\">\n<strong>\ubaa8\ub378\ub9c1 \ud5a5\uc0c1<\/strong>\n<ul data-source-line=\"352-356\">\n<li data-source-line=\"352-352\">\uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc5ec\uc815 \uaca9\ucc28\ub97c \uba54\uc6b0\ub294 \uc804\ud658 \ubaa8\ub378\ub9c1\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"353-353\">\uc804\ub7b5\uc801 \ucc44\ub110 \ud560\ub2f9\uc744 \uc704\ud55c \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \uad6c\ud604<\/li>\n<li data-source-line=\"354-354\">\uadc0\uc18d \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud574 \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"355-356\">\ubc29\ubc95\ub860\uc744 \uacb0\ud569\ud55c \ud1b5\ud569 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"357-362\">\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc778\ud504\ub77c \uac1c\ubc1c<\/strong>\n<ul data-source-line=\"358-362\">\n<li data-source-line=\"358-358\">\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \ubcf4\uc7a5\ub418\ub294 \ud30c\ud2b8\ub108 \ub370\uc774\ud130 \ud611\uc5c5\uc744 \uc704\ud574 \ub370\uc774\ud130 \ud074\ub9b0\ub8f8 \uae30\uc220\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"359-359\">\ud574\uc2dc\ub41c \uc774\uba54\uc77c\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 ID \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ud604<\/li>\n<li data-source-line=\"360-360\">\uc815\uad50\ud55c \uc561\uc138\uc2a4 \uc81c\uc5b4 \uae30\ub2a5\uc744 \uac16\ucd98 \uc790\uccb4 \ub370\uc774\ud130 \uc6e8\uc5b4\ud558\uc6b0\uc2a4\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"361-362\">\uc775\uba85\ud654\ub41c \uc5ec\uc815 \ubd84\uc11d \uae30\ub2a5 \uac1c\ubc1c<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"363-368\">\n<strong>\uc870\uc9c1 \ubcc0\ud601<\/strong>\n<ul data-source-line=\"364-368\">\n<li data-source-line=\"364-364\">\ubd84\uc11d, \ub9c8\ucf00\ud305, IT\uc5d0 \uac78\uccd0 \uae30\ub2a5 \uac04 \uadc0\uc18d \ud300\uc744 \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"365-365\">\uc0c8\ub85c\uc6b4 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"366-366\">\uae30\uc874 \ubc29\ubc95\ub860\uacfc \uc0c8\ub85c\uc6b4 \ubc29\ubc95\ub860\uc744 \ubaa8\ub450 \ubcf4\uc5ec\uc8fc\ub294 \uc804\ud658 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"367-368\">\uc0c8\ub85c\uc6b4 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc8fc\uac04 \ucd5c\uc801\ud654 \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"the-results\" tabindex=\"-1\" data-source-line=\"369-369\"><span class=\"ez-toc-section\" id=\"The_Results\"><\/span>\uacb0\uacfc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucfe0\ud0a4 \uae30\ubc18 \ucd94\uc801\uc774 \uadf9\uc801\uc73c\ub85c \uac10\uc18c\ud588\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud574\ub2f9 \ube0c\ub79c\ub4dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"372-376\">\n<li data-source-line=\"372-372\">\uacb0\ud569\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 85%\uc758 \uc804\ud658\uc5d0 \ub300\ud55c \uc18d\uc131 \uc801\uc6a9 \ubc94\uc704 \uc720\uc9c0<\/li>\n<li data-source-line=\"373-373\">24%\ub294 \ud5a5\uc0c1\ub41c \uc608\uc0b0 \ubc30\ubd84\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"374-374\">\ub354 \ub098\uc740 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uad11\uace0 \uc9c0\ucd9c \uc218\uc775\ub960\uc774 31%\ub9cc\ud07c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"375-376\">\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\uc5ec \ucc44\ub110 \uac04 \ubcf4\uace0 \uac08\ub4f1\uc744 \uc904\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uac00\uc7a5 \uc911\uc694\ud55c \uc810\uc740 \uacbd\uc7c1\uc5c5\uccb4\uac00 \uc0ac\ub77c\uc9c0\ub294 \uc18d\uc131 \uae30\ub2a5\uc73c\ub85c \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \ub3d9\uc548 \uc774 \ube0c\ub79c\ub4dc\ub294 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \ubcc0\ud654\uac00 \uac00\uc18d\ud654\ub428\uc5d0 \ub530\ub77c \uc9c0\uc18d\uc801\uc73c\ub85c \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ub6f0\uc5b4\ub09c \uce21\uc815\uc744 \ud1b5\ud574 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud588\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h2 id=\"expert-perspective%3A-the-future-of-attribution\" tabindex=\"-1\" data-source-line=\"379-379\"><span class=\"ez-toc-section\" id=\"Expert_Perspective_The_Future_of_Attribution\"><\/span>\uc804\ubb38\uac00 \uad00\uc810: \uadc0\uc18d\uc758 \ubbf8\ub798<span class=\"ez-toc-section-end\"><\/span><\/h2>\nAttrisight\uc640 \uae30\ud0c0 \uc120\ub3c4\uc801 \uc870\uc9c1\uc758 \uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc740 \ucfe0\ud0a4 \uc774\ud6c4 \uc2dc\ub300\uc5d0 \uc18d\uc131\uc774 \ud5a5\ud558\ub294 \ubc29\ud5a5\uc5d0 \ub300\ud55c \uac01\uc790\uc758 \uad00\uc810\uc744 \uacf5\uc720\ud588\uc2b5\ub2c8\ub2e4.\n<h3 id=\"embracing-multiple-methodologies\" tabindex=\"-1\" data-source-line=\"383-383\"><span class=\"ez-toc-section\" id=\"Embracing_Multiple_Methodologies\"><\/span>\ub2e4\uc591\ud55c \ubc29\ubc95\ub860 \uc218\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h3>\nAttrisight\uc758 \ucd5c\uace0 \ubd84\uc11d \ucc45\uc784\uc790\uc778 \uc0ac\ub77c \uc874\uc2a8\uc740 &quot;\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ubbf8\ub798\ub294 \ucfe0\ud0a4\ub97c \ub300\uccb4\ud560 \ub2e8\uc77c \uc194\ub8e8\uc158\uc744 \ucc3e\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc5ec\ub7ec \ubc29\ubc95\ub860\uc744 \uacb0\ud569\ud558\uc5ec \uc644\ubcbd\ud55c \uadf8\ub9bc\uc744 \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uc870\uc9c1\uc740 \uac00\ub2a5\ud55c \uacbd\uc6b0 \uac1c\uc778 \ub2e8\uc704 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc9d1\uacc4 \ubaa8\ub378\ub9c1, \uc2e4\ud5d8 \ubc0f \uace0\uae09 \ubd84\uc11d\uacfc \uacb0\ud569\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ud569\ub41c \uc811\uadfc \ubc29\uc2dd\uc740 \ucfe0\ud0a4 \uae30\ubc18 \uce21\uc815 \ubc29\uc2dd\ubcf4\ub2e4 \ub354\uc6b1 \uac15\ub825\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.&quot;\n<h3 id=\"from-individual-to-cohort-measurement\" tabindex=\"-1\" data-source-line=\"387-387\"><span class=\"ez-toc-section\" id=\"From_Individual_to_Cohort_Measurement\"><\/span>\uac1c\uc778 \uce21\uc815\uc5d0\uc11c \ucf54\ud638\ud2b8 \uce21\uc815\uc73c\ub85c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud55c \uc120\ub3c4\uc801\uc778 \ub9c8\ucf00\ud305 \ubd84\uc11d \ud68c\uc0ac\uc758 \ub370\uc774\ud130 \uacfc\ud559 \ubd80\uc0ac\uc7a5\uc778 \ub9c8\uc774\ud074 \uccb8\uc740 &quot;\uac1c\uc778 \uc218\uc900 \ucd94\uc801\uc5d0\uc11c \ucf54\ud638\ud2b8 \uae30\ubc18 \ubd84\uc11d\uc73c\ub85c\uc758 \uadfc\ubcf8\uc801\uc778 \uc804\ud658\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uc774\ub294 \uc2e4\uc81c\ub85c \ub9c8\ucf00\ud305\uc758 \uc791\ub3d9 \ubc29\uc2dd\uacfc \ub354 \uc798 \ubd80\ud569\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uac1c\uc778\uc774 \uc544\ub2cc \uc7a0\uc7ac \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \ud575\uc2ec\uc740 \uac1c\uc778\uc815\ubcf4\ub97c \uce68\ud574\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \uc774\ub7ec\ud55c \ucf54\ud638\ud2b8\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\ub294 \uc815\uad50\ud55c \ubc29\ubc95\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\n<h3 id=\"privacy-as-opportunity%2C-not-obstacle\" tabindex=\"-1\" data-source-line=\"391-391\"><span class=\"ez-toc-section\" id=\"Privacy_as_Opportunity_Not_Obstacle\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub294 \uc7a5\uc560\ubb3c\uc774 \uc544\ub2cc \uae30\ud68c\uc785\ub2c8\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud55c \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc5d0\uc774\uc804\uc2dc\uc758 \ucd5c\uace0 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ucc45\uc784\uc790(CPO)\uc778 \uc5d0\ubc00\ub9ac \ub85c\ub4dc\ub9ac\uac8c\uc2a4\ub294 &quot;\ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \ub9c8\ucf00\ud130\ub4e4\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubcc0\ud654\ub97c \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\ub97c \ub354\uc6b1 \uac15\ud654\ud558\uace0 \uce21\uc815\uc744 \uac1c\uc120\ud560 \uae30\ud68c\ub85c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\ub370\uc774\ud130 \uc218\uc9d1\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uc744 \ud655\ubcf4\ud558\uace0 \uc9c4\uc815\ud55c \uac00\uce58 \uad50\ud658\uc744 \ucc3d\ucd9c\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \uc790\uc0ac \ub370\uc774\ud130\uc758 \ud488\uc9c8\uacfc \ucee4\ubc84\ub9ac\uc9c0\ub97c \uc2e4\uc81c\ub85c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ubcf4\ub2e4 \ub354 \ub098\uc740 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.&quot;\n<h3 id=\"the-convergence-of-attribution-and-experience\" tabindex=\"-1\" data-source-line=\"395-395\"><span class=\"ez-toc-section\" id=\"The_Convergence_of_Attribution_and_Experience\"><\/span>\uadc0\uc778\uacfc \uacbd\ud5d8\uc758 \uc735\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\nAttrisight\uc758 \uace0\uac1d \uacbd\ud5d8 \ub2f4\ub2f9 \uc774\uc0ac\uc778 \ub370\uc774\ube44\ub4dc \uce7c\ub9cc\uc740 &quot;\uac00\uc7a5 \ud765\ubbf8\ub85c\uc6b4 \uc810\uc740 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc774 \uace0\uac1d \uacbd\ud5d8\uacfc \ub354\uc6b1 \uae34\ubc00\ud558\uac8c \uc5f0\uacb0\ub418\uace0 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uae30\uc5c5\ub4e4\uc774 \uc790\uc0ac \ub370\uc774\ud130\uc640 \ub354\uc6b1 \uac15\ub825\ud55c \uace0\uac1d \uad00\uacc4\uc5d0 \uc9d1\uc911\ud568\uc5d0 \ub530\ub77c, \ub2e8\uc21c\ud788 \uce21\uc815\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \uace0\uac1d \uc5ec\uc815\uc744 \uac1c\uc120\ud558\ub294 \ub370 \uc2e4\uc9c8\uc801\uc778 \ub3c4\uc6c0\uc774 \ub418\ub294 \uae30\uc5ec\ub3c4 \ubd84\uc11d \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub354 \ub098\uc740 \uacbd\ud5d8\uc774 \ub354 \ub098\uc740 \uce21\uc815 \uc5ed\ub7c9\uc73c\ub85c \uc774\uc5b4\uc9c0\uace0, \uadf8 \ubc18\ub300\uc758 \uacbd\uc6b0\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc778 \uc120\uc21c\ud658 \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.&quot;\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"399-399\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-accurate-can-attribution-be-without-cookies%3F\" tabindex=\"-1\" data-source-line=\"401-401\"><span class=\"ez-toc-section\" id=\"How_accurate_can_attribution_be_without_cookies\"><\/span>\ucfe0\ud0a4 \uc5c6\uc774 \uc18d\uc131\uc774 \uc5bc\ub9c8\ub098 \uc815\ud655\ud560 \uc218 \uc788\uc744\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucfe0\ud0a4 \uc5c6\uc774\ub3c4 \uc0c1\ud638 \ubcf4\uc644\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uae30\uc5ec \ubd84\uc11d\uc758 \uc815\ud655\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc0ac \ub370\uc774\ud130\ub294 \uc790\uccb4 \ucc44\ub110 \ub0b4\uc5d0\uc11c \uc815\ud655\ud55c \uce21\uc815\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uace0\uae09 \uc804\ud658 \ubaa8\ub378\ub9c1\uc740 \uad00\ucc30\ub418\uc9c0 \uc54a\uc740 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub300\ud574 80~90%\uc758 \uc815\ud655\ub3c4\ub85c \ubd80\uc871\ud55c \ubd80\ubd84\uc744 \uba54\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\ub294 \ubaa8\ub378 \uacb0\uacfc\uc5d0 \ub300\ud55c \uc778\uacfc\uc801 \uac80\uc99d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubcf4\ud3b8\uc801\uc778 \ud06c\ub85c\uc2a4 \uc0ac\uc774\ud2b8 \ucd94\uc801\uc740 \uac10\uc18c\ud558\uc9c0\ub9cc, \uc778\uc99d\ub41c \uc5ec\uc815, \ud1b5\uacc4 \ubaa8\ub378\ub9c1, \uadf8\ub9ac\uace0 \ud1b5\uc81c \uc2e4\ud5d8\uc758 \uc870\ud569\uc740 \ub2e8\uc21c\ud55c \uc0c1\uad00\uad00\uacc4\uac00 \uc544\ub2cc \uc810\uc9c4\uc801\uc778 \uc601\ud5a5\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uae30 \ub54c\ubb38\uc5d0 \ucfe0\ud0a4 \uae30\ubc18 \uae30\uc5ec \ubd84\uc11d\ubcf4\ub2e4 \ub354 \uc758\ubbf8 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.\n<h3 id=\"what-technology-investments-are-most-important-for-post-cookie-attribution%3F\" tabindex=\"-1\" data-source-line=\"404-404\"><span class=\"ez-toc-section\" id=\"What_technology_investments_are_most_important_for_post-cookie_attribution\"><\/span>\ucfe0\ud0a4 \uc774\ud6c4 \uc18d\uc131\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \uae30\uc220 \ud22c\uc790\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac00\uc7a5 \uc911\uc694\ud55c \ud22c\uc790\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. (1) \ube0c\ub77c\uc6b0\uc800 \uae30\ubc18 \uce21\uc815 \uc758\uc874\ub3c4\ub97c \uc904\uc774\ub294 \uc11c\ubc84 \uce21 \ucd94\uc801 \uc778\ud504\ub77c, (2) \uc5ec\ub7ec \uc811\uc810\uc5d0\uc11c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\ub294 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc, (3) \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc900\uc218 \ub370\uc774\ud130 \ud611\uc5c5\uc744 \uc704\ud55c \ub370\uc774\ud130 \ud074\ub9b0\ub8f8 \uae30\uc220, (4) \uc804\ud658 \ubc0f \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uc744 \uc704\ud55c \uba38\uc2e0 \ub7ec\ub2dd \uae30\ub2a5, (5) \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \uc2e4\ud5d8 \ud50c\ub7ab\ud3fc. \uc0c1\ub300\uc801\uc778 \uc6b0\uc120\uc21c\uc704\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c0\ub294\ub370, \uc9c1\uc811 \uc18c\ube44\uc790\uc640 \uac70\ub798\ud558\ub294 \uae30\uc5c5\uc740 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc778\ud504\ub77c\uc758 \uc774\uc810\uc744 \uac00\uc7a5 \ud06c\uac8c \ub204\ub9ac\uace0, \uc911\uac1c\uc5c5\uccb4\ub97c \ud1b5\ud574 \ud310\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \ubaa8\ub378\ub9c1 \ubc0f \uc2e4\ud5d8 \uae30\ub2a5\uc758 \uc774\uc810\uc744 \ub354 \ub9ce\uc774 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"how-should-marketing-teams-adapt-to-new-attribution-realities%3F\" tabindex=\"-1\" data-source-line=\"407-407\"><span class=\"ez-toc-section\" id=\"How_should_marketing_teams_adapt_to_new_attribution_realities\"><\/span>\ub9c8\ucf00\ud305 \ud300\uc740 \uc0c8\ub85c\uc6b4 \uc18d\uc131 \ud604\uc2e4\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc751\ud574\uc57c \ud560\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305 \ud300\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \ubcc0\ud654\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. (1) \ubaa8\ub378\ub9c1 \uac1c\ub150\uacfc \ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574 \uae30\uc874 \uc9c0\ud45c\ub97c \ub118\uc5b4 \ub370\uc774\ud130 \ub9ac\ud130\ub7ec\uc2dc\ub97c \uac1c\ubc1c\ud569\ub2c8\ub2e4. (2) \uae30\uc5ec \ubd84\uc11d \uacb0\uacfc\ub97c \uac80\uc99d\ud558\ub294 \uc2e4\ud5d8 \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. (3) \uc774\uc804\uc5d0 \ubd84\ub9ac\ub418\uc5b4 \uc788\ub358 \ud300 \uac04\uc758 \uc0ac\uc77c\ub85c\ub97c \ud574\uc18c\ud558\ub294 \ud06c\ub85c\uc2a4\ucc44\ub110 \uc6cc\ud06c\ud50c\ub85c\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. (4) \ub2e8\uc77c \uae30\uc5ec \ubd84\uc11d \uc18c\uc2a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \uc5ec\ub7ec \uce21\uc815 \uc785\ub825 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \uacc4\ud68d \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4. (5) \uce21\uc815 \ubc29\ubc95\ub860\uc758 \ubcc0\ud654\ub97c \ubc18\uc601\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc131\uacfc \ubca4\uce58\ub9c8\ud06c\ub97c \uc218\ub9bd\ud569\ub2c8\ub2e4. \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \ud300\uc740 \uae30\uc220\uc801 \uc774\ud574\uc640 \ud14c\uc2a4\ud2b8 \uc564 \ub7ec\ub2dd \ubb38\ud654\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4.\n<h3 id=\"will-universal-identifiers-replace-cookies-for-attribution%3F\" tabindex=\"-1\" data-source-line=\"410-410\"><span class=\"ez-toc-section\" id=\"Will_universal_identifiers_replace_cookies_for_attribution\"><\/span>\ucfe0\ud0a4 \ub300\uc2e0 \ubc94\uc6a9 \uc2dd\ubcc4\uc790\uac00 \uadc0\uc18d \ud45c\uc2dc\ub97c \ub300\uccb4\ud560\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\nUnified ID 2.0, LiveRamp\uc758 IdentityLink \ubc0f \uc720\uc0ac \uc194\ub8e8\uc158\uacfc \uac19\uc740 \ubc94\uc6a9 \uc2dd\ubcc4\uc790\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uaca0\uc9c0\ub9cc, \ucfe0\ud0a4\ub97c \uc644\uc804\ud788 \ub300\uccb4\ud558\uc9c0\ub294 \ubabb\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc740 \ucd94\uc801\uc5d0 \ub3d9\uc758\ud55c \uc778\uc99d\ub41c \uc0ac\uc6a9\uc790\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc, \uad6c\ud604 \ubc29\uc2dd\uc5d0 \ub530\ub77c \uc77c\ubc18\uc801\uc73c\ub85c 30~50%\uc758 \ub514\uc9c0\ud138 \uc5ec\uc815\uc744 \ud3ec\uad04\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc740 \uc778\uc99d\ub418\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790 \ubaa8\ub378\ub9c1, \uc9d1\uacc4 \uce21\uc815, \ucd94\ub860 \uae30\ubc95\uc744 \ud3ec\ud568\ud558\ub294 \ud3ec\uad04\uc801\uc778 \uce21\uc815 \ubc29\uc2dd\uc758 \uc77c\ubd80\ub85c \ud65c\uc6a9\ub420 \ub54c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uc870\uc9c1\uc740 \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc744 \uad6c\ud604\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ubcf4\uc644\uc801\uc778 \uce21\uc815 \uae30\ub2a5\uc744 \uac1c\ubc1c\ud574\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"how-can-companies-validate-attribution-accuracy-in-the-post-cookie-world%3F\" tabindex=\"-1\" data-source-line=\"413-413\"><span class=\"ez-toc-section\" id=\"How_can_companies_validate_attribution_accuracy_in_the_post-cookie_world\"><\/span>\ucfe0\ud0a4 \uc774\ud6c4\uc758 \uc138\uacc4\uc5d0\uc11c \uae30\uc5c5\uc740 \uc5b4\ub5bb\uac8c \uadc0\uc18d \uc815\ud655\uc131\uc744 \uac80\uc99d\ud560 \uc218 \uc788\uc744\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucfe0\ud0a4\uac00 \uc5c6\uc73c\uba74 \uadc0\uc778 \uac80\uc99d\uc774 \ub354\uc6b1 \uc911\uc694\ud574\uc9c0\uba70, \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. (1) \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ubd84\ub9ac\ud558\ub294 \ud1b5\uc81c \uc2e4\ud5d8\uc744 \ud1b5\ud55c \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8, (2) \ub178\ucd9c\ub41c \uace0\uac1d\uacfc \ub178\ucd9c\ub418\uc9c0 \uc54a\uc740 \uace0\uac1d\uc744 \ube44\uad50\ud558\ub294 \ud640\ub4dc\uc544\uc6c3 \ud14c\uc2a4\ud2b8, (3) \uba40\ud2f0\ud130\uce58 \uadc0\uc778\uacfc \ubcd1\ud589\ud558\uc5ec \uacb0\uacfc\ub97c \ube44\uad50\ud558\ub294 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1, (4) \ub354\uc6b1 \uc644\uc804\ud55c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uacfc\uac70 \uae30\uac04\uc5d0 \ub300\ud55c \ubaa8\ub378\uc744 \ubc31\ud14c\uc2a4\ud305\ud558\ub294 \ubc31\ud14c\uc2a4\ud305, (5) \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130\uac00 \ud655\ubcf4\ub428\uc5d0 \ub530\ub77c \ubaa8\ub378\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\ub294 \uc810\uc9c4\uc801 \uac15\ud654. \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uc5ec\ub7ec \uce21\uc815 \ubc29\ubc95\ub860\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"416-416\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ucfe0\ud0a4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc774\ud6c4 \uc2dc\ub300\ub294 \ub9c8\ucf00\ud305 \ud6a8\uacfc \uce21\uc815 \ubc29\uc2dd\uc5d0 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc0c1\ub2f9\ud55c \uc5b4\ub824\uc6c0\uc774 \uc608\uc0c1\ub418\uc9c0\ub9cc, \uc131\uacf5\uc801\uc73c\ub85c \uc801\uc751\ud558\ub294 \uae30\uc5c5\uc740 \ud0c1\uc6d4\ud55c \uc758\uc0ac \uacb0\uc815 \uc5ed\ub7c9\uc744 \ud1b5\ud574 \uc0c1\ub2f9\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 \uc774\ud6c4 \uc131\uacf5\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud55c \uba87 \uac00\uc9c0 \ud575\uc2ec \uc6d0\uce59\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"422-431\">\n<li data-source-line=\"422-423\">\n<strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc6b0\uc120 \uc21c\uc704 \uc9c0\uc815<\/strong>: \uadc0\uc911\ud55c 1\ucc28 \ub370\uc774\ud130\ub97c \uc0dd\uc131\ud558\ub294 \uc9c1\uc811\uc801\uc778 \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uba74 \ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc744 \uc704\ud55c \uae30\ubc18\uc774 \ub9c8\ub828\ub429\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"424-425\">\n<strong>\ub2e4\uc591\ud55c \ubc29\ubc95\ub860\uc744 \uc218\uc6a9\ud558\ub2e4<\/strong>: \ucfe0\ud0a4\ub97c \ub300\uccb4\ud560 \uc218 \uc788\ub294 \ub2e8\uc77c \uc811\uadfc \ubc29\uc2dd\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \uadc0\uc18d\uc740 \uba40\ud2f0\ud130\uce58 \uadc0\uc18d, \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1, \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\uc640 \uac19\uc740 \uae30\uc220\uc744 \uacb0\ud569\ud558\uc5ec \uc644\uc804\ud55c \uadf8\ub9bc\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"426-427\">\n<strong>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \uc124\uacc4<\/strong>: \ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc744 \uc704\ud574\uc11c\ub294 \uc774\uc81c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uc0ac\uace0\ubc29\uc2dd\uc774 \ud544\uc694\ud558\uba70, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac15\ud654\ub97c \uc81c\uc57d \uc870\uac74\uc774 \uc544\ub2cc \ud575\uc2ec \uc124\uacc4 \uc6d0\uce59\uc73c\ub85c \ucde8\uae09\ud574\uc57c \ud569\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"428-429\">\n<strong>\uc9c0\ub2a5\uc5d0 \ud22c\uc790\ud558\uc138\uc694<\/strong>: \uace0\uae09 \ubaa8\ub378\ub9c1 \ubc0f AI \uae30\ub2a5\uc740 \uc120\ud0dd \uc0ac\ud56d\uc5d0\uc11c \ud544\uc218 \uc0ac\ud56d\uc73c\ub85c \ubc14\ub00c\uc5b4 \ubd88\uc644\uc804\ud55c \ub370\uc774\ud130\uc5d0\uc11c \ud1b5\ucc30\ub825\uc744 \uc5bb\ub294 \uc218\ub2e8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"430-431\">\n<strong>\uc99d\ubd84\uc131\uc5d0 \uc9d1\uc911\ud558\ub2e4<\/strong>: \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uadc0\uc18d \ud1b5\ucc30\ub825\uc740 \uad00\ucc30\ub41c \uc804\ud658\uc5d0 \ub300\ud55c \ud06c\ub808\ub527\uc744 \ub2e8\uc21c\ud788 \ud560\ub2f9\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc2e4\uc9c8\uc801\uc778 \uacb0\uacfc\ub97c \ubcc0\ud654\uc2dc\ud0a4\ub294 \uc99d\ubd84\uc801 \uc601\ud5a5\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4.\n<\/li>\n<\/ol>\nAttrisight\uc640 \uac19\uc740 \uc870\uc9c1\uc740 \uc774\ub7ec\ud55c \uc804\ud658\uc758 \ucd5c\uc804\uc120\uc5d0 \uc788\uc73c\uba70 \ub2e4\uc74c\uc744 \uac1c\ubc1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ud3ec\uad04\uc801\uc778 \uc18d\uc131 \uc194\ub8e8\uc158<\/a>\u00a0\uc774 \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uce21\uc815\uc5d0 \ud544\uc694\ud55c \ub2e4\uc591\ud55c \ubc29\ubc95\ub860\uc744 \ud1b5\ud569\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \uad6c\ud604\ud568\uc73c\ub85c\uc368, \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \ub9c8\ucf00\ud130\ub4e4\uc740 \ucfe0\ud0a4 \uc5c6\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774 \uae30\uc874 \ubc29\uc2dd\ubcf4\ub2e4 \ub354\uc6b1 \uc758\ubbf8 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uace0, \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc774\ub044\ub294 \uc9c4\uc815\ud55c \uc6d0\ub3d9\ub825\uc744 \ub354\uc6b1 \uc815\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uae68\ub2eb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\ub85c \uc811\uc5b4\ub4e4\uba74\uc11c \uce21\uc815\uacfc \uace0\uac1d \uacbd\ud5d8\uc758 \uacbd\uacc4\ub294 \ub354\uc6b1 \ubaa8\ud638\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uc131\uacf5\ud558\ub294 \uc870\uc9c1\uc740 \uace0\uac1d\uacfc \uc9c4\uc815\ud55c \uac00\uce58 \uad50\ud658\uc744 \uad6c\ucd95\ud558\uace0, \uace0\uac1d \uac00\uce58\ub97c \ub192\uc774\ub294 \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\ub294 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uc758\ubbf8\ub97c \ub3c4\ucd9c\ud558\ub294 \uc815\uad50\ud55c \ubd84\uc11d \uc5ed\ub7c9\uc744 \uac1c\ubc1c\ud558\ub294 \uc870\uc9c1\uc77c \uac83\uc785\ub2c8\ub2e4. \ucfe0\ud0a4\uc758 \uc885\ub9d0\uc740 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uc885\ub9d0\uc744 \uc758\ubbf8\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \uc774\ud574\ud558\ub294 \ub370 \uc788\uc5b4 \ub354\uc6b1 \uc131\uc219\ud558\uace0 \uac00\uce58 \uc788\ub294 \uc811\uadfc \ubc29\uc2dd\uc758 \uc2dc\uc791\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.","protected":false},"excerpt":{"rendered":"<p>\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uba74\uc11c \uae30\uc874\uc758 \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc774 \ud601\uc2e0\uc744 \uac70\ub4ed\ud558\uba70 \uae30\uc5c5\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uce21\uc815 \ubc29\uc2dd\uc744 \ub3c4\uc785\ud574\uc57c \ud558\ub294 \uc0c1\ud669\uc5d0 \ub193\uc600\uc2b5\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 2025\ub144 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud658\uacbd\uc758 \ubcc0\ud654\ub97c \uc0b4\ud3b4\ubcf4\uba70, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \ubc29\ubc95\ub860, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5, \uadf8\ub9ac\uace0 \ucfe0\ud0a4 \uc758\uc874 \uc5c6\uc774 \ud6a8\uacfc\uc801\uc778 \uce21\uc815\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uc2e0\uae30\uc220\ub4e4\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uae30\uc5c5\ub4e4\uc774 \ub370\uc774\ud130 \uc815\uc81c\uc640 \uac19\uc740 \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc5b4\ub5bb\uac8c \uad6c\ud604\ud558\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-295","post","type-post","status-publish","format-standard","hentry","category-attribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Attribution in the Post-Cookie Era: New Strategies for 2025 - AttriSight<\/title>\n<meta name=\"description\" content=\"Discover how leading marketers are adapting to cookie deprecation with innovative attribution strategies for 2025. 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