{"id":289,"date":"2025-05-12T19:22:30","date_gmt":"2025-05-13T03:22:30","guid":{"rendered":"https:\/\/attrisight.com\/?p=289"},"modified":"2025-05-12T19:22:30","modified_gmt":"2025-05-13T03:22:30","slug":"%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/","title":{"rendered":"\ud06c\ub85c\uc2a4\ucc44\ub110 \ub9c8\ucf00\ud305 \uc18d\uc131: \ub370\uc774\ud130 \uc0ac\uc77c\ub85c \ud574\uccb4"},"content":{"rendered":"\ud06c\ub85c\uc2a4\ucc44\ub110 \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ud604\ub300 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uac00\uc7a5 \ud070 \uacfc\uc81c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uace0\uac1d\uc740 \uad6c\ub9e4 \uacb0\uc815 \uc804 \ud3c9\uade0 6\uac1c\uc758 \uc11c\ub85c \ub2e4\ub978 \ucc44\ub110\uc744 \ud1b5\ud574 \uc0c1\ud638\uc791\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0, \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \ud574\uc18c\ud558\ub294 \uac83\uc774 \uace0\uac1d \uc5ec\uc815 \uc804\uccb4\ub97c \uc774\ud574\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 \uae30\uc5c5\uc774 \ucc44\ub110 \ub2e8\ud3b8\ud654\ub97c \uadf9\ubcf5\ud558\uace0 \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \uad00\uc810\uc744 \uc81c\uacf5\ud558\ub294 \ud1b5\ud569 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ub370\uc774\ud130 \ud1b5\ud569\uc744 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \uc804\ub7b5\uc744 \ubc30\uc6b0\uace0, \uc5ec\ub7ec \ucc44\ub110\uc744 \uc5f0\uacb0\ud558\ub294 \uae30\uc220 \uc194\ub8e8\uc158\uc744 \ubc1c\uacac\ud558\uba70, \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ud558\uc5ec \ub9c8\ucf00\ud305 ROI\uc640 \uace0\uac1d \uacbd\ud5d8\uc744 \ud06c\uac8c \uac1c\uc120\ud55c \uae30\uc5c5\uc758 \uc2e4\uc81c \uc0ac\ub840 \uc5f0\uad6c\ub97c \uc0b4\ud3b4\ubcf4\uc138\uc694.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" 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href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Introduction\" >\uc18c\uac1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#The_Cross-Channel_Attribution_Challenge\" >\ud06c\ub85c\uc2a4 \ucc44\ub110 \uadc0\uc18d \ucc4c\ub9b0\uc9c0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#The_Proliferation_of_Marketing_Channels\" >\ub9c8\ucf00\ud305 \ucc44\ub110\uc758 \ud655\uc0b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Technical_Barriers_to_Integration\" >\ud1b5\ud569\uc5d0 \ub300\ud55c \uae30\uc220\uc801 \uc7a5\ubcbd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Organizational_Silos_Mirror_Data_Silos\" >\uc870\uc9c1 \uc0ac\uc77c\ub85c\ub294 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Building_the_Foundation_for_Cross-Channel_Attribution\" >\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud55c \uae30\ubc18 \uad6c\ucd95<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#1_Create_a_Unified_Customer_Identity_Framework\" >1. \ud1b5\ud569 \uace0\uac1d ID \ud504\ub808\uc784\uc6cc\ud06c \uc0dd\uc131<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Identity_Resolution_Strategies\" >ID \ud655\uc778 \uc804\ub7b5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#First-Party_Data_Strategy\" >\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Technical_Implementation_Approaches\" >\uae30\uc220 \uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#2_Standardize_Data_Collection_and_Definitions\" >2. \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uc815\uc758 \ud45c\uc900\ud654<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Unified_Tracking_Framework\" >\ud1b5\ud569 \ucd94\uc801 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Data_Governance\" >\ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#3_Implement_a_Cross-Channel_Data_Repository\" >3. \ud06c\ub85c\uc2a4 \ucc44\ub110 \ub370\uc774\ud130 \uc800\uc7a5\uc18c \uad6c\ud604<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Technology_Options\" >\uae30\uc220 \uc635\uc158<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Key_Implementation_Considerations\" >\uc8fc\uc694 \uad6c\ud604 \uace0\ub824 \uc0ac\ud56d<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Cross-Channel_Attribution_Models_and_Methodologies\" >\ud06c\ub85c\uc2a4 \ucc44\ub110 \uadc0\uc18d \ubaa8\ub378 \ubc0f \ubc29\ubc95\ub860<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Rules-Based_Multi-Touch_Models\" >\uaddc\uce59 \uae30\ubc18 \uba40\ud2f0\ud130\uce58 \ubaa8\ub378<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Data-Driven_Attribution_Models\" >\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d \ubaa8\ub378<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Incremental_Measurement_Approaches\" >\uc99d\ubd84 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Unified_Measurement_Frameworks\" >\ud1b5\ud569 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Technology_Solutions_for_Cross-Channel_Attribution\" >\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud55c \uae30\uc220 \uc194\ub8e8\uc158<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Customer_Data_Platforms_CDPs\" >\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Marketing_Analytics_Platforms\" >\ub9c8\ucf00\ud305 \ubd84\uc11d \ud50c\ub7ab\ud3fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Data_Integration_Platforms\" >\ub370\uc774\ud130 \ud1b5\ud569 \ud50c\ub7ab\ud3fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Marketing_Attribution_Solutions\" >\ub9c8\ucf00\ud305 \uc18d\uc131 \uc194\ub8e8\uc158<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Custom_Solutions\" >\ub9de\ucda4\ud615 \uc194\ub8e8\uc158<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Organizational_Strategies_for_Breaking_Down_Silos\" >\uc0ac\uc77c\ub85c\ub97c \ud5c8\ubb3c\uae30 \uc704\ud55c \uc870\uc9c1 \uc804\ub7b5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Cross-Channel_Governance\" >\ud06c\ub85c\uc2a4 \ucc44\ub110 \uac70\ubc84\ub10c\uc2a4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Incentive_Alignment\" >\uc778\uc13c\ud2f0\ube0c \uc815\ub82c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Skill_Development\" >\uae30\uc220 \uac1c\ubc1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Process_Integration\" >\ud504\ub85c\uc138\uc2a4 \ud1b5\ud569<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Case_Studies_Successful_Cross-Channel_Attribution_Implementation\" >\uc0ac\ub840 \uc5f0\uad6c: \uc131\uacf5\uc801\uc778 \ud06c\ub85c\uc2a4\ucc44\ub110 \uc18d\uc131 \uad6c\ud604<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Retail_Brand_Transforms_Marketing_Efficiency\" >\ub9ac\ud14c\uc77c \ube0c\ub79c\ub4dc, \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ud601\uc2e0\ud558\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#B2B_Software_Company_Unifies_Marketing_and_Sales_Data\" >B2B \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac, \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ub370\uc774\ud130 \ud1b5\ud569<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Financial_Services_Organization_Breaks_Down_Online-Offline_Silos\" >\uae08\uc735 \uc11c\ube44\uc2a4 \uae30\uad00, \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc0ac\uc77c\ub85c \ud574\uc18c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Practical_Implementation_Steps_for_Cross-Channel_Attribution\" >\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud55c \uc2e4\uc81c \uad6c\ud604 \ub2e8\uacc4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Phase_1_Assessment_and_Foundation_1-3_Months\" >1\ub2e8\uacc4: \ud3c9\uac00 \ubc0f \uae30\ucd08(1~3\uac1c\uc6d4)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Phase_2_Technical_Implementation_3-6_Months\" >2\ub2e8\uacc4: \uae30\uc220 \uad6c\ud604(3~6\uac1c\uc6d4)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Phase_3_Organizational_Enablement_Ongoing\" >3\ub2e8\uacc4: \uc870\uc9c1 \ud65c\uc131\ud654(\uc9c4\ud589 \uc911)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Future_Trends_in_Cross-Channel_Attribution\" >\ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ubbf8\ub798 \ub3d9\ud5a5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Privacy-First_Attribution\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#AI_and_Machine_Learning_Advancements\" >AI \ubc0f \uba38\uc2e0 \ub7ec\ub2dd\uc758 \ubc1c\uc804<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Cross-Device_and_Cross-Platform_Unification\" >\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ubc0f \ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \ud1b5\ud569<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Attribution_Beyond_Acquisition\" >\uc778\uc218\ub97c \ub118\uc5b4\uc11c\ub294 \uadc0\uc18d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#How_do_you_attribute_conversions_across_devices\" >\uc5ec\ub7ec \uae30\uae30\uc5d0 \uac78\uccd0 \uc804\ud658\uc744 \uc5b4\ub5bb\uac8c \uadc0\uc18d\uc2dc\ud0a4\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#How_do_you_connect_online_marketing_to_offline_conversions\" >\uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \uc624\ud504\ub77c\uc778 \uc804\ud658\uc5d0 \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ud558\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#How_does_cross-channel_attribution_work_with_walled_gardens_like_Facebook_and_Google\" >Facebook\uacfc Google\uacfc \uac19\uc740 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc740 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#What_skills_are_needed_for_cross-channel_attribution_implementation\" >\ud06c\ub85c\uc2a4\ucc44\ub110 \uc18d\uc131 \uad6c\ud604\uc5d0 \ud544\uc694\ud55c \uae30\uc220\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#How_do_you_get_buy-in_for_cross-channel_attribution_from_channel-specific_teams\" >\ucc44\ub110\ubcc4 \ud300\uc73c\ub85c\ubd80\ud130 \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc5d0 \ub300\ud55c \ub3d9\uc758\ub97c \uc5b4\ub5bb\uac8c \uc5bb\ub098\uc694?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Academic_References\" >\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/attrisight.com\/ko\/%ed%81%ac%eb%a1%9c%ec%8a%a4-%ec%b1%84%eb%84%90-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1%ec%9c%bc%eb%a1%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%82%ac%ec%9d%bc%eb%a1%9c-%ed%95%b4%ec%86%8c\/#Conclusion\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc624\ub298\ub0a0\uc758 \uace0\uac1d \uc5ec\uc815\uc740 \uacb0\ucf54 \uc120\ud615\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uace0, \uc790\uc5f0 \uac80\uc0c9\uc744 \ud1b5\ud574 \uc81c\ud488\uc744 \uc870\uc0ac\ud558\uace0, \ub274\uc2a4\ub808\ud130\ub97c \uad6c\ub3c5\ud558\uace0, \uc6e8\ube44\ub098\uc5d0 \ucc38\uc11d\ud558\uace0, \ud64d\ubcf4 \uc774\uba54\uc77c\uc744 \ubc1b\uc740 \ud6c4 \ucd5c\uc885\uc801\uc73c\ub85c \uc804\ud658\uae4c\uc9c0 \ubaa8\ubc14\uc77c\uacfc \ub370\uc2a4\ud06c\ud1b1 \uae30\uae30\ub97c \ubc88\uac08\uc544 \uac00\uba70 \uc9c4\ud589\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcf5\uc7a1\uc131\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \uadfc\ubcf8\uc801\uc778 \uacfc\uc81c\ub97c \uc548\uaca8\uc90d\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc804\ud658\ud558\uae30 \uc804\uc5d0 \uc5ec\ub7ec \ucc44\ub110\uc744 \ud1b5\ud574 \uc0c1\ud638\uc791\uc6a9\ud560 \ub54c, \uac01 \uc811\uc810\uc5d0 \uac00\uce58\ub97c \uc5b4\ub5bb\uac8c \uc815\ud655\ud558\uac8c \ubd80\uc5ec\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ubb38\uc81c\ub294 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \uad00\uc810\uc744 \uc81c\uacf5\ud558\uc9c0 \ubabb\ud558\ub294 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c(silo)\ub77c\ub294 \uace0\ub9bd\ub41c \uc815\ubcf4 \uc800\uc7a5\uc18c\ub85c \uc778\ud574 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9d1\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc, \uad11\uace0 \uacc4\uc815, CRM \uc2dc\uc2a4\ud15c, \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub3c4\uad6c, \uc6f9\uc0ac\uc774\ud2b8 \ubd84\uc11d \ub4f1 \uc11c\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc740 \uc2dc\uc2a4\ud15c\uc5d0 \ub370\uc774\ud130\ub97c \uc800\uc7a5\ud569\ub2c8\ub2e4. \uac01 \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d \uacbd\ud5d8\uc758 \uc77c\ubd80\ub9cc \ud3ec\ucc29\ud558\uae30 \ub54c\ubb38\uc5d0 \ud3ec\uad04\uc801\uc778 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc774 \uac70\uc758 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc77c\ub85c\uc758 \uacb0\uacfc\ub294 \uc2ec\uac01\ud569\ub2c8\ub2e4. \ub9e5\ud0a8\uc9c0 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ub9c8\ucf00\ud305 \ub370\uc774\ud130\uac00 \uc0ac\uc77c\ub85c\ud654\ub418\uc5b4 \uc788\ub294 \uae30\uc5c5\uc740 \ud1b5\ud569\ub41c \ud06c\ub85c\uc2a4\ucc44\ub110 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud55c \uae30\uc5c5\ubcf4\ub2e4 \ub9c8\ucf00\ud305 ROI\uac00 15~20% \ub0ae\uc2b5\ub2c8\ub2e4. \uac00\ud2b8\ub108\ub294 \ub9c8\ucf00\ud305 \ub9ac\ub354\ub4e4\uc774 &quot;\uace0\uac1d \uc5ec\uc815 \uc774\ud574\ub97c \uc704\ud55c \ucc44\ub110 \uc5f0\uacb0&quot;\uc744 \uce21\uc815 \uacfc\uc81c\ub85c \uaf3d\ub294\ub2e4\uace0 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub370\uc774\ud130 \ub9c8\ucf00\ud305 \ud611\ud68c(Data &amp; Marketing Association)\uc758 \ucd5c\uadfc \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 82%\uc758 \ub9c8\ucf00\ud130\uac00 \uace0\uac1d \uc811\uc810 \uc804\ubc18\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc77c\ub85c\ub97c \ud574\uc18c\ud558\ub294 \uac83\uc740 \ub2e8\uc21c\ud55c \uae30\uc220\uc801\uc778 \uacfc\uc81c\uac00 \uc544\ub2c8\ub77c \uc804\ub7b5\uc801 \ud544\uc218 \uacfc\uc81c\uc785\ub2c8\ub2e4. \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub294 \uc870\uc9c1\uc740 \ud601\uc2e0\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc2b5\ub2c8\ub2e4. \uc989, \uc5b4\ub5a4 \ucc44\ub110 \uc870\ud569\uc774 \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294\uc9c0 \uc774\ud574\ud558\uace0, \ucd08\uae30 \uc811\uc810\uc774 \uc774\ud6c4 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ud30c\uc545\ud558\uba70, \uac1c\ubcc4 \ucc44\ub110\uc744 \uac1c\ubcc4\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ud601\uc2e0\uc801\uc778 \uae30\uc5c5\ub4e4\uc774 \ud6a8\uacfc\uc801\uc778 \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \ud574\uc18c\ud558\ub294 \ubc29\ubc95, \uc774\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uae30\uc220, \uadf8\ub9ac\uace0 \uc131\uacf5\uc744 \ubcf4\uc7a5\ud558\ub294 \uc870\uc9c1\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uace0\uac1d \ud589\ub3d9\uc5d0 \ub300\ud55c \ub2e8\ud3b8\uc801\uc778 \uad00\uc810\uc73c\ub85c \uc624\ub7ab\ub3d9\uc548 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5b4 \uc628 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \uc9c4\uc815\uc73c\ub85c \uc774\ud574\ud558\ub294 \uae38\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc0ac\uc77c\ub85c\ud654\ub41c \ub9c8\ucf00\ud305 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uae30 \uc704\ud55c \uc804\ubb38 \uc194\ub8e8\uc158\uc744 \ucc3e\ub294 \uc870\uc9c1\uc5d0\uac8c,\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\ub2e4\uc591\ud55c \ucc44\ub110\uc758 \ud1b5\ucc30\ub825\uc744 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\ud154\ub9ac\uc804\uc2a4\ub85c \ud1b5\ud569\ud558\ub294 \ud1b5\ud569 \uc18d\uc131 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h2 id=\"the-cross-channel-attribution-challenge\" tabindex=\"-1\" data-source-line=\"23-23\"><span class=\"ez-toc-section\" id=\"The_Cross-Channel_Attribution_Challenge\"><\/span>\ud06c\ub85c\uc2a4 \ucc44\ub110 \uadc0\uc18d \ucc4c\ub9b0\uc9c0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc194\ub8e8\uc158\uc744 \ubaa8\uc0c9\ud558\uae30 \uc804\uc5d0 \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc744 \uc5b4\ub835\uac8c \ub9cc\ub4dc\ub294 \uad6c\uccb4\uc801\uc778 \uacfc\uc81c\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"the-proliferation-of-marketing-channels\" tabindex=\"-1\" data-source-line=\"27-27\"><span class=\"ez-toc-section\" id=\"The_Proliferation_of_Marketing_Channels\"><\/span>\ub9c8\ucf00\ud305 \ucc44\ub110\uc758 \ud655\uc0b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305 \ud658\uacbd\uc740 \ucc44\ub110\uc774 \ud3ed\ubc1c\uc801\uc73c\ub85c \ub298\uc5b4\ub098\uace0 \uac01 \ucc44\ub110\uc5d0\uc11c \uc790\uccb4 \ub370\uc774\ud130\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"31-36\">\n<li data-source-line=\"31-31\"><strong>\uc720\ub8cc \ubbf8\ub514\uc5b4<\/strong>: \uac80\uc0c9 \uad11\uace0, \ub514\uc2a4\ud50c\ub808\uc774, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0, \ube44\ub514\uc624, \ub124\uc774\ud2f0\ube0c \uad11\uace0<\/li>\n<li data-source-line=\"32-32\"><strong>\uc18c\uc720 \ubbf8\ub514\uc5b4<\/strong>: \uc6f9\uc0ac\uc774\ud2b8, \ube14\ub85c\uadf8, \uc774\uba54\uc77c, \ubaa8\ubc14\uc77c \uc571, \uc18c\uc15c \ud504\ub85c\ud544<\/li>\n<li data-source-line=\"33-33\"><strong>\ud68d\ub4dd\ud55c \ubbf8\ub514\uc5b4<\/strong>: \ud64d\ubcf4, \ub9ac\ubdf0, \uc18c\uc15c \uc5b8\uae09, \uc720\uae30\uc801 \uac80\uc0c9<\/li>\n<li data-source-line=\"34-34\"><strong>\ud30c\ud2b8\ub108 \ucc44\ub110<\/strong>: \uc81c\ud734\uc0ac, \ub9ac\uc140\ub7ec, \ucc44\ub110 \ud30c\ud2b8\ub108<\/li>\n<li data-source-line=\"35-36\"><strong>\uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8<\/strong>: \uc774\ubca4\ud2b8, \uc9c1\uc811 \uc6b0\ud3b8, \uc778\uc1c4 \uad11\uace0, \uc18c\ub9e4\uc810 \uc704\uce58<\/li>\n<\/ul>\n\uac01 \ucc44\ub110\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc790\uccb4 \uce21\uc815 \uc2dc\uc2a4\ud15c, \ucea0\ud398\uc778 \uad6c\uc870, \uc131\uacf5 \uc9c0\ud45c\ub97c \uac16\uace0 \uc788\uc5b4 \ubd84\uc0b0\ub41c \ub370\uc774\ud130 \ud658\uacbd\uc774 \ud615\uc131\ub429\ub2c8\ub2e4.\n<h3 id=\"technical-barriers-to-integration\" tabindex=\"-1\" data-source-line=\"43-43\"><span class=\"ez-toc-section\" id=\"Technical_Barriers_to_Integration\"><\/span>\ud1b5\ud569\uc5d0 \ub300\ud55c \uae30\uc220\uc801 \uc7a5\ubcbd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub2e4\uc591\ud55c \uae30\uc220\uc801 \ubb38\uc81c\ub85c \uc778\ud574 \ud06c\ub85c\uc2a4\ucc44\ub110 \ub370\uc774\ud130 \uc5f0\uacb0\uc774 \ubc29\ud574\ub97c \ubc1b\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"47-52\">\n<li data-source-line=\"47-47\"><strong>\uc77c\uad00\ub418\uc9c0 \uc54a\uc740 \uc2dd\ubcc4\uc790<\/strong>: \uc2dc\uc2a4\ud15c\ub9c8\ub2e4 \ub2e4\ub978 ID(\ucfe0\ud0a4, \uc774\uba54\uc77c \uc8fc\uc18c, \uae30\uae30 ID)\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"48-48\"><strong>\ub2e4\uc591\ud55c \ub370\uc774\ud130 \ud615\uc2dd<\/strong>: \uac01 \ud50c\ub7ab\ud3fc\uc740 \ub370\uc774\ud130\ub97c \ub2e4\ub974\uac8c \uad6c\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"49-49\"><strong>API \uc81c\ud55c \uc0ac\ud56d<\/strong>: Facebook \ubc0f Google\uacfc \uac19\uc740 \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c\uc758 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc81c\ud55c\ub41c \uc561\uc138\uc2a4<\/li>\n<li data-source-line=\"50-50\"><strong>\ud0c0\uc774\ubc0d \ucc28\uc774<\/strong>: \uc2dc\uc2a4\ud15c\uc740 \uc11c\ub85c \ub2e4\ub978 \ud0c0\uc784\uc2a4\ud0ec\ud504\uc640 \uc18d\uc131 \ucc3d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc774\ubca4\ud2b8\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"51-52\"><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc81c\ud55c<\/strong>: GDPR, CCPA \ubc0f \uae30\ud0c0 \uaddc\uc815\uc740 \ud06c\ub85c\uc2a4 \ucc44\ub110 \ucd94\uc801\uc744 \uc81c\ud55c\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"organizational-silos-mirror-data-silos\" tabindex=\"-1\" data-source-line=\"53-53\"><span class=\"ez-toc-section\" id=\"Organizational_Silos_Mirror_Data_Silos\"><\/span>\uc870\uc9c1 \uc0ac\uc77c\ub85c\ub294 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub294 \uc885\uc885 \uc870\uc9c1 \uad6c\uc870\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"57-62\">\n<li data-source-line=\"57-57\"><strong>\ucc44\ub110\ubcc4 \ud300<\/strong>: \uac80\uc0c9, \uc18c\uc15c, \uc774\uba54\uc77c \ub4f1\uc744 \ubcc4\ub3c4\uc758 \ud300\uc5d0\uc11c \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"58-58\"><strong>\uacbd\uc7c1 \uc6b0\uc120\uc21c\uc704<\/strong>: \ud300\uc740 \uc804\ubc18\uc801\uc778 \uacb0\uacfc\ubcf4\ub2e4\ub294 \ucc44\ub110\ubcc4 \uce21\uc815 \ud56d\ubaa9\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"59-59\"><strong>\uc608\uc0b0 \uacbd\uc7c1<\/strong>: \ucc44\ub110 \uac04 \ub9ac\uc18c\uc2a4 \uacbd\uc7c1\uc73c\ub85c \uc778\ud574 \uadc0\uc18d \ud06c\ub808\ub527\uc744 \uacf5\uc720\ud558\ub824\ub294 \uc758\uc9c0\uac00 \uc57d\ud654\ub429\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"60-60\"><strong>\uc804\ubb38 \uae30\uc220<\/strong>: \uae30\uc220 \uc804\ubb38\uc131\uc740 \ucc44\ub110\ubcc4\ub85c \uad6c\ubd84\ub418\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"61-62\"><strong>\uacf5\uae09\uc5c5\uccb4 \uad00\uacc4<\/strong>: \uac01 \uae30\uad00\ub9c8\ub2e4 \ub2e4\ub978 \ucc44\ub110\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uc870\uc9c1\uc801 \uad6c\ubd84\uc740 \ud300\uc774 \uc804\ud658\uc5d0 \ub300\ud55c \ud06c\ub808\ub527\uc744 \uc7ac\ubd84\ubc30\ud560 \uc218 \uc788\ub294 \ud1b5\ud569\uc801 \uadc0\uc18d\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \uc800\ud56d\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uc870\uc131\ud569\ub2c8\ub2e4.\n<h2 id=\"building-the-foundation-for-cross-channel-attribution\" tabindex=\"-1\" data-source-line=\"65-65\"><span class=\"ez-toc-section\" id=\"Building_the_Foundation_for_Cross-Channel_Attribution\"><\/span>\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud55c \uae30\ubc18 \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud6a8\uacfc\uc801\uc778 \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc744 \uc704\ud574\uc11c\ub294 \uacac\uace0\ud55c \ub370\uc774\ud130 \ud1b5\ud569 \uae30\ubc18, \ud1b5\ud569\ub41c \uace0\uac1d \uc815\uccb4\uc131, \ud45c\uc900\ud654\ub41c \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"1.-create-a-unified-customer-identity-framework\" tabindex=\"-1\" data-source-line=\"69-69\"><span class=\"ez-toc-section\" id=\"1_Create_a_Unified_Customer_Identity_Framework\"><\/span>1. \ud1b5\ud569 \uace0\uac1d ID \ud504\ub808\uc784\uc6cc\ud06c \uc0dd\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud06c\ub85c\uc2a4\ucc44\ub110 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc758 \ud575\uc2ec\uc740 \ub2e4\uc591\ud55c \uc811\uc810\uacfc \uae30\uae30\uc5d0\uc11c \ub3d9\uc77c\ud55c \uace0\uac1d\uc744 \uc778\uc2dd\ud558\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ub2e4\uc74c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"identity-resolution-strategies\" tabindex=\"-1\" data-source-line=\"73-73\"><span class=\"ez-toc-section\" id=\"Identity_Resolution_Strategies\"><\/span>ID \ud655\uc778 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"75-79\">\n<li data-source-line=\"75-75\"><strong>\uacb0\uc815\ub860\uc801 \ub9e4\uce6d<\/strong>: \ub85c\uadf8\uc778 \uacc4\uc815, \uc774\uba54\uc77c \uc8fc\uc18c \ub610\ub294 \uc804\ud654\ubc88\ud638\uc640 \uac19\uc740 \uc778\uc99d\ub41c \uc2dd\ubcc4\uc790\ub97c \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9\uc790 \ub370\uc774\ud130 \uc5f0\uacb0<\/li>\n<li data-source-line=\"76-76\"><strong>\ud655\ub960\uc801 \ub9e4\uce6d<\/strong>: \ud1b5\uacc4\uc801 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub3d9\uc77c\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc18d\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc7a5\uce58 \ubc0f \uc138\uc158\uc744 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"77-77\"><strong>\ud56d\ub4f1 \uadf8\ub798\ud504<\/strong>: \uc2dd\ubcc4\uc790 \uac04 \uc5f0\uacb0\uc744 \ub9e4\ud551\ud558\ub294 \ub370\uc774\ud130\ubca0\uc774\uc2a4 \uad6c\ucd95 \ub610\ub294 \ud65c\uc6a9<\/li>\n<li data-source-line=\"78-79\"><strong>\uc720\ub2c8\ubc84\uc124 ID \uc194\ub8e8\uc158<\/strong>: Unified ID 2.0 \ub610\ub294 LiveRamp\uc758 IdentityLink\uc640 \uac19\uc740 \uae30\uc220 \uad6c\ud604<\/li>\n<\/ul>\n<h4 id=\"first-party-data-strategy\" tabindex=\"-1\" data-source-line=\"84-84\"><span class=\"ez-toc-section\" id=\"First-Party_Data_Strategy\"><\/span>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ud0c0\uc0ac \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uba74\uc11c, \ud06c\ub85c\uc2a4 \ucc44\ub110 \uadc0\uc18d\uc5d0 \uc788\uc5b4\uc11c \uc790\uc0ac \ub370\uc774\ud130\uac00 \ud544\uc218\uc801\uc774 \ub429\ub2c8\ub2e4.\n<ul data-source-line=\"88-92\">\n<li data-source-line=\"88-88\"><strong>\uac00\uce58 \uad50\ud658 \uad6c\ud604<\/strong>: \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc744 \uc2dd\ubcc4\ud558\ub3c4\ub85d \ud558\ub294 \uc778\uc13c\ud2f0\ube0c \uc0dd\uc131<\/li>\n<li data-source-line=\"89-89\"><strong>\ud504\ub85c\uadf8\ub808\uc2dc\ube0c \ud504\ub85c\ud30c\uc77c\ub9c1<\/strong>: \ub2e4\uc591\ud55c \uc0c1\ud638\uc791\uc6a9\uc744 \ud1b5\ud574 \uc810\uc9c4\uc801\uc73c\ub85c \uace0\uac1d \ud504\ub85c\ud544 \uad6c\ucd95<\/li>\n<li data-source-line=\"90-90\"><strong>\uc778\uc99d\ub41c \uacbd\ud5d8<\/strong>: \uac00\uce58 \uc788\ub294 \ub85c\uadf8\uc778 \uacbd\ud5d8 \uac1c\ubc1c<\/li>\n<li data-source-line=\"91-92\"><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \ub514\uc790\uc778<\/strong>: \ud22c\uba85\ud55c \ub370\uc774\ud130 \uad00\ud589\uc744 \ud1b5\ud55c \uc2e0\ub8b0 \uad6c\ucd95<\/li>\n<\/ul>\n<h4 id=\"technical-implementation-approaches\" tabindex=\"-1\" data-source-line=\"93-93\"><span class=\"ez-toc-section\" id=\"Technical_Implementation_Approaches\"><\/span>\uae30\uc220 \uad6c\ud604 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"95-99\">\n<li data-source-line=\"95-95\"><strong>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)<\/strong>: \uace0\uac1d \ub370\uc774\ud130 \ud1b5\ud569\uc744 \uc704\ud55c \uc2dc\uc2a4\ud15c \uad6c\ud604<\/li>\n<li data-source-line=\"96-96\"><strong>\ub370\uc774\ud130 \ud074\ub9b0\ub8f8<\/strong>: \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ud658\uacbd\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub370\uc774\ud130 \uc138\ud2b8 \uacb0\ud569<\/li>\n<li data-source-line=\"97-97\"><strong>\uc11c\ubc84 \uce21 \ucd94\uc801<\/strong>: \ud074\ub77c\uc774\uc5b8\ud2b8 \uce21\uc5d0\uc11c \uc11c\ubc84 \uce21 \ub370\uc774\ud130 \uc218\uc9d1\uc73c\ub85c \uc774\ub3d9<\/li>\n<li data-source-line=\"98-99\"><strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc218\uc9d1<\/strong>: \ub354\uc6b1 \uac15\ub825\ud55c \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uc704\ud55c \uc790\uccb4 \ucc44\ub110 \uac15\ud654<\/li>\n<\/ul>\n<h3 id=\"2.-standardize-data-collection-and-definitions\" tabindex=\"-1\" data-source-line=\"100-100\"><span class=\"ez-toc-section\" id=\"2_Standardize_Data_Collection_and_Definitions\"><\/span>2. \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uc815\uc758 \ud45c\uc900\ud654<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc5d0\ub294 \uc77c\uad00\ub41c \ucd94\uc801 \ubc29\ubc95\ub860\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"unified-tracking-framework\" tabindex=\"-1\" data-source-line=\"104-104\"><span class=\"ez-toc-section\" id=\"Unified_Tracking_Framework\"><\/span>\ud1b5\ud569 \ucd94\uc801 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"106-110\">\n<li data-source-line=\"106-106\"><strong>\ud45c\uc900\ud654\ub41c \ub9e4\uac1c\ubcc0\uc218<\/strong>: \uc77c\uad00\ub41c UTM \ub9e4\uac1c\ubcc0\uc218 \ub610\ub294 \ucd94\uc801 \ucf54\ub4dc \uad6c\ud604<\/li>\n<li data-source-line=\"107-107\"><strong>\uc774\ubca4\ud2b8 \ubd84\ub958<\/strong>: \ucc44\ub110 \uac04 \uc0ac\uc6a9\uc790 \uc791\uc5c5\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \uc815\uc758 \uc0dd\uc131<\/li>\n<li data-source-line=\"108-108\"><strong>\ucc44\ub110 \ubd84\ub958<\/strong>: \ucc44\ub110 \ubd84\ub958\ub97c \uc704\ud55c \ud45c\uc900 \uacc4\uce35 \uad6c\uc870 \uac1c\ubc1c<\/li>\n<li data-source-line=\"109-110\"><strong>\uadc0\uc18d \ubaa8\ub378\ub9c1<\/strong>: \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \uadc0\uc18d \ubaa8\ub378 \uad6c\ucd95<\/li>\n<\/ul>\n<h4 id=\"data-governance\" tabindex=\"-1\" data-source-line=\"111-111\"><span class=\"ez-toc-section\" id=\"Data_Governance\"><\/span>\ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"113-117\">\n<li data-source-line=\"113-113\"><strong>\ub370\uc774\ud130 \uc0ac\uc804<\/strong>: \uba54\ud2b8\ub9ad \ubc0f \ucc28\uc6d0\uc758 \uacf5\uc720 \uc815\uc758 \uc0dd\uc131<\/li>\n<li data-source-line=\"114-114\"><strong>\uc218\uc9d1 \ud45c\uc900<\/strong>: \uc77c\uad00\ub41c \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ubc95\ub860 \uad6c\ud604<\/li>\n<li data-source-line=\"115-115\"><strong>\ud488\uc9c8 \ubaa8\ub2c8\ud130\ub9c1<\/strong>: \ub370\uc774\ud130 \uc815\ud655\uc131\uc744 \uac80\uc99d\ud558\uae30 \uc704\ud55c \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<\/li>\n<li data-source-line=\"116-117\"><strong>\uccad\uc9c0\uae30\uc9c1<\/strong>: \ud06c\ub85c\uc2a4\ucc44\ub110 \ub370\uc774\ud130 \ud488\uc9c8\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc18c\uc720\uad8c \ud560\ub2f9<\/li>\n<\/ul>\n<h3 id=\"3.-implement-a-cross-channel-data-repository\" tabindex=\"-1\" data-source-line=\"118-118\"><span class=\"ez-toc-section\" id=\"3_Implement_a_Cross-Channel_Data_Repository\"><\/span>3. \ud06c\ub85c\uc2a4 \ucc44\ub110 \ub370\uc774\ud130 \uc800\uc7a5\uc18c \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305 \ub370\uc774\ud130\ub97c \uc704\ud55c \uc911\uc559 \uc800\uc7a5\uc18c\ub294 \uadc0\uc18d\uc744 \uc704\ud55c \uae30\uc220\uc801 \uae30\ubc18\uc744 \ud615\uc131\ud569\ub2c8\ub2e4.\n<h4 id=\"technology-options\" tabindex=\"-1\" data-source-line=\"122-122\"><span class=\"ez-toc-section\" id=\"Technology_Options\"><\/span>\uae30\uc220 \uc635\uc158<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"124-128\">\n<li data-source-line=\"124-124\"><strong>\ub9c8\ucf00\ud305 \ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4<\/strong>: \ub9c8\ucf00\ud305 \uc131\uacfc \ub370\uc774\ud130\ub97c \uc704\ud55c \uc804\uc6a9 \uc800\uc7a5\uc18c<\/li>\n<li data-source-line=\"125-125\"><strong>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc<\/strong>: \uace0\uac1d \ud504\ub85c\ud544\uacfc \uc5ec\uc815\uc744 \ud1b5\ud569\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc2dc\uc2a4\ud15c<\/li>\n<li data-source-line=\"126-126\"><strong>\ub9c8\ucf00\ud305 \ubd84\uc11d \ud50c\ub7ab\ud3fc<\/strong>: \ud06c\ub85c\uc2a4\ucc44\ub110 \uae30\ub2a5\uc774 \ub0b4\uc7a5\ub41c \ub3c4\uad6c<\/li>\n<li data-source-line=\"127-128\"><strong>\ub370\uc774\ud130 \ub808\uc774\ud06c<\/strong>: \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uc704\ud55c \uc720\uc5f0\ud55c \uc800\uc7a5\uc18c<\/li>\n<\/ul>\n<h4 id=\"key-implementation-considerations\" tabindex=\"-1\" data-source-line=\"129-129\"><span class=\"ez-toc-section\" id=\"Key_Implementation_Considerations\"><\/span>\uc8fc\uc694 \uad6c\ud604 \uace0\ub824 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"131-136\">\n<li data-source-line=\"131-131\"><strong>\ub370\uc774\ud130 \ud1b5\ud569<\/strong>: \uc18c\uc2a4 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc790\ub3d9\ud654\ub41c \ud750\ub984 \uc124\uc815<\/li>\n<li data-source-line=\"132-132\"><strong>\uc2e0\uc6d0 \ud655\uc778<\/strong>: \uc0ac\uc6a9\uc790 ID\ub97c \uc5f0\uacb0\ud558\ub294 \ud504\ub85c\uc138\uc2a4 \uad6c\ud604<\/li>\n<li data-source-line=\"133-133\"><strong>\uc5ed\uc0ac\uc801 \ub370\uc774\ud130<\/strong>: \uac00\ub2a5\ud55c \uacbd\uc6b0 \uacfc\uac70 \uc131\uacfc \ub370\uc774\ud130 \ub9c8\uc774\uadf8\ub808\uc774\uc158<\/li>\n<li data-source-line=\"134-134\"><strong>\uc811\uadfc \uc81c\uc5b4<\/strong>: \ubbfc\uac10\ud55c \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc801\uc808\ud55c \uac70\ubc84\ub10c\uc2a4 \uad6c\ucd95<\/li>\n<li data-source-line=\"135-136\"><strong>\ud655\uc7a5\uc131<\/strong>: \uc99d\uac00\ud558\ub294 \ub370\uc774\ud130 \ubcfc\ub968\uc744 \uc218\uc6a9\ud558\ub294 \uc778\ud504\ub77c \uad6c\ucd95<\/li>\n<\/ul>\n<h2 id=\"cross-channel-attribution-models-and-methodologies\" tabindex=\"-1\" data-source-line=\"137-137\"><span class=\"ez-toc-section\" id=\"Cross-Channel_Attribution_Models_and_Methodologies\"><\/span>\ud06c\ub85c\uc2a4 \ucc44\ub110 \uadc0\uc18d \ubaa8\ub378 \ubc0f \ubc29\ubc95\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc774\ub7ec\ud55c \uae30\ubcf8 \uc694\uc18c\ub97c \uac16\ucd94\uba74 \uc870\uc9c1\uc740 \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uccd0 \ud6a8\uacfc\uc801\uc778 \uae30\uc5ec \ubaa8\ub378\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc811\uadfc \ubc29\uc2dd\uc774 \ucc44\ub110 \uae30\uc5ec\ub3c4\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \uad00\uc810\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.\n<h3 id=\"rules-based-multi-touch-models\" tabindex=\"-1\" data-source-line=\"141-141\"><span class=\"ez-toc-section\" id=\"Rules-Based_Multi-Touch_Models\"><\/span>\uaddc\uce59 \uae30\ubc18 \uba40\ud2f0\ud130\uce58 \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ub7ec\ud55c \ubaa8\ub378\uc740 \uc804\ud658 \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud558\uae30 \uc704\ud574 \ubbf8\ub9ac \uc815\ud574\uc9c4 \uaddc\uce59\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"145-149\">\n<li data-source-line=\"145-145\"><strong>\uc120\ud615 \uadc0\uc18d<\/strong>: \uc804\ud658 \uacbd\ub85c\uc758 \ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub3d9\uc77c\ud55c \ud06c\ub808\ub527 \ubd80\uc5ec<\/li>\n<li data-source-line=\"146-146\"><strong>\uc704\uce58 \uae30\ubc18 \uadc0\uc18d<\/strong>: \uccab \ubc88\uc9f8 \ubc0f \ub9c8\uc9c0\ub9c9 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub354 \ub192\uc740 \ud06c\ub808\ub527(\uac01\uac01 \uc77c\ubc18\uc801\uc73c\ub85c 40%)\uc774 \ubd80\uc5ec\ub418\uace0 \ub098\uba38\uc9c0 \ud06c\ub808\ub527\uc740 \uc911\uac04 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ubd84\ubc30\ub429\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"147-147\"><strong>\uc2dc\uac04 \uac10\uc1e0 \uadc0\uc18d<\/strong>: \uc804\ud658\uc5d0 \uac00\uae4c\uc6b4 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub300\ud55c \ud06c\ub808\ub527 \uc99d\uac00<\/li>\n<li data-source-line=\"148-149\"><strong>\uc0ac\uc6a9\uc790 \uc815\uc758 \uaddc\uce59<\/strong>: \ube44\uc988\ub2c8\uc2a4 \uc774\ud574\uc5d0 \uae30\ubc18\ud55c \uc870\uc9c1\ubcc4 \ubaa8\ub378<\/li>\n<\/ul>\n<h3 id=\"data-driven-attribution-models\" tabindex=\"-1\" data-source-line=\"154-154\"><span class=\"ez-toc-section\" id=\"Data-Driven_Attribution_Models\"><\/span>\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub354\uc6b1 \uc9c4\ubcf4\ub41c \ubaa8\ub378\uc740 \ud1b5\uacc4 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uadc0\uc18d\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"158-162\">\n<li data-source-line=\"158-158\"><strong>\uc54c\uace0\ub9ac\uc998 \uadc0\uc18d<\/strong>: \uc804\ud658 \uacbd\ub85c \uc804\ubc18\uc758 \ud328\ud134\uc744 \ubd84\uc11d\ud558\ub294 \uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378<\/li>\n<li data-source-line=\"159-159\"><strong>\ub9c8\ub974\ucf54\ud504 \uccb4\uc778 \ubaa8\ub378<\/strong>: \uac01 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \uc81c\uac70 \ud6a8\uacfc\ub97c \uacc4\uc0b0\ud558\ub294 \ud655\ub960 \ubaa8\ub378<\/li>\n<li data-source-line=\"160-160\"><strong>Shapley \uac00\uce58 \ubaa8\ub378<\/strong>: \uac01 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \ud55c\uacc4 \uae30\uc5ec\ub3c4\ub97c \uacc4\uc0b0\ud558\ub294 \uac8c\uc784 \uc774\ub860 \uc811\uadfc \ubc29\uc2dd<\/li>\n<li data-source-line=\"161-162\"><strong>\ud68c\uadc0 \ubaa8\ub378<\/strong>: \ud130\uce58\ud3ec\uc778\ud2b8\uc640 \uc804\ud658 \uac04\uc758 \uc0c1\uad00\uad00\uacc4\ub97c \uc2dd\ubcc4\ud558\ub294 \ud1b5\uacc4 \ubaa8\ub378<\/li>\n<\/ul>\n<h3 id=\"incremental-measurement-approaches\" tabindex=\"-1\" data-source-line=\"163-163\"><span class=\"ez-toc-section\" id=\"Incremental_Measurement_Approaches\"><\/span>\uc99d\ubd84 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ub9c8\ucf00\ud305\uc758 \uc810\uc9c4\uc801\uc778 \uc601\ud5a5\uc744 \uce21\uc815\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.\n<ul data-source-line=\"167-171\">\n<li data-source-line=\"167-167\"><strong>\ud1b5\uc81c\ub41c \uc2e4\ud5d8<\/strong>: \ucc44\ub110 \uc601\ud5a5\uc744 \ubd84\ub9ac\ud558\uae30 \uc704\ud55c A\/B \ud14c\uc2a4\ud2b8<\/li>\n<li data-source-line=\"168-168\"><strong>\uc9c0\uc9c8 \uc2e4\ud5d8<\/strong>: \ud2b9\uc815 \uc9c0\uc5ed\uc5d0\uc11c \ud14c\uc2a4\ud2b8<\/li>\n<li data-source-line=\"169-169\"><strong>\ud640\ub4dc\uc544\uc6c3 \ud14c\uc2a4\ud2b8<\/strong>: \ub300\uc870\uad70\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud305 \ubcf4\ub958<\/li>\n<li data-source-line=\"170-171\"><strong>\ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1<\/strong>: \ucc44\ub110 \uae30\uc5ec\uc5d0 \ub300\ud55c \uacc4\ub7c9\uacbd\uc81c\ud559\uc801 \uc811\uadfc \ubc29\uc2dd<\/li>\n<\/ul>\n<h3 id=\"unified-measurement-frameworks\" tabindex=\"-1\" data-source-line=\"172-172\"><span class=\"ez-toc-section\" id=\"Unified_Measurement_Frameworks\"><\/span>\ud1b5\ud569 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc120\ub3c4\uc801\uc778 \uae30\uc5c5\ub4e4\uc740 \ub2e4\uc591\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uacb0\ud569\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"176-179\">\n<li data-source-line=\"176-176\"><strong>\uc18d\uc131 + \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1<\/strong>: \uc138\ubd84\ud654\ub41c \uadc0\uc18d\uacfc \uc0c1\ud5a5\uc2dd \uacc4\ub7c9\uacbd\uc81c \ubaa8\ub378\uc744 \uacb0\ud569<\/li>\n<li data-source-line=\"177-177\"><strong>\uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud55c \uba40\ud2f0\ud130\uce58 \uc18d\uc131<\/strong>: \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \ud1b5\ud55c \uadc0\uc778 \uacb0\uacfc \uac80\uc99d<\/li>\n<li data-source-line=\"178-179\"><strong>\uace0\uac1d \uc5ec\uc815 \ubd84\uc11d<\/strong>: \uc804\ud658 \uadc0\uc18d\ubcf4\ub2e4\ub294 \uacbd\ud5d8 \uacbd\ub85c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uae30<\/li>\n<\/ul>\n<h2 id=\"technology-solutions-for-cross-channel-attribution\" tabindex=\"-1\" data-source-line=\"180-180\"><span class=\"ez-toc-section\" id=\"Technology_Solutions_for_Cross-Channel_Attribution\"><\/span>\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud55c \uae30\uc220 \uc194\ub8e8\uc158<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub2e4\uc591\ud55c \uae30\uc220\uc774 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \uc5f0\uacb0\ud558\uc5ec \ud06c\ub85c\uc2a4 \ucc44\ub110 \uadc0\uc18d\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.\n<h3 id=\"customer-data-platforms-(cdps)\" tabindex=\"-1\" data-source-line=\"184-184\"><span class=\"ez-toc-section\" id=\"Customer_Data_Platforms_CDPs\"><\/span>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\nCDP\ub294 \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \ud1b5\ud569\ub41c \uace0\uac1d \ud504\ub85c\ud544\uc744 \ub9cc\ub4dc\ub294 \ub370 \ud2b9\ud654\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"188-192\">\n<li data-source-line=\"188-188\"><strong>\uc8fc\uc694 \uc5ed\ub7c9<\/strong>: ID \ud655\uc778, \ub370\uc774\ud130 \ud1b5\ud569, \ud504\ub85c\ud544 \uc0dd\uc131, \uc138\uadf8\uba3c\ud2b8 \uad6c\ucd95<\/li>\n<li data-source-line=\"189-189\"><strong>\uadc0\uc18d\uc758 \uc774\uc810<\/strong>: \ub2e8\uc77c \uace0\uac1d \ubdf0, \uc5f0\uacb0\ub41c \ud130\uce58\ud3ec\uc778\ud2b8, \ud1b5\ud569\ub41c \uae30\ub85d<\/li>\n<li data-source-line=\"190-190\"><strong>\uc120\ub3c4\uc801\uc778 \uacf5\uae09\uc5c5\uccb4<\/strong>: Segment, Tealium, Adobe Real-Time CDP, Amperity, BlueConic<\/li>\n<li data-source-line=\"191-192\"><strong>\uad6c\ud604 \uace0\ub824 \uc0ac\ud56d<\/strong>: \ub370\uc774\ud130 \uc704\uc0dd \uc694\uad6c \uc0ac\ud56d, \ud1b5\ud569 \ubcf5\uc7a1\uc131, \uac70\ubc84\ub10c\uc2a4 \uc694\uad6c \uc0ac\ud56d<\/li>\n<\/ul>\n<h3 id=\"marketing-analytics-platforms\" tabindex=\"-1\" data-source-line=\"193-193\"><span class=\"ez-toc-section\" id=\"Marketing_Analytics_Platforms\"><\/span>\ub9c8\ucf00\ud305 \ubd84\uc11d \ud50c\ub7ab\ud3fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \ub0b4\uc7a5\ub41c \uc18d\uc131 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"197-201\">\n<li data-source-line=\"197-197\"><strong>\uc8fc\uc694 \uc5ed\ub7c9<\/strong>: \ub2e4\uc911 \ucc44\ub110 \ub370\uc774\ud130 \uc5f0\uacb0, \uc18d\uc131 \ubaa8\ub378\ub9c1, \uc2dc\uac01\ud654, \ucd94\ucc9c \uc5d4\uc9c4<\/li>\n<li data-source-line=\"198-198\"><strong>\uadc0\uc18d\uc758 \uc774\uc810<\/strong>: \uac00\uce58 \uc2e4\ud604 \uc2dc\uac04 \ub2e8\ucd95, \uc0ac\uc804 \uad6c\ucd95\ub41c \ubaa8\ub378, \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801 \uc778\ud130\ud398\uc774\uc2a4<\/li>\n<li data-source-line=\"199-199\"><strong>\uc120\ub3c4\uc801\uc778 \uacf5\uae09\uc5c5\uccb4<\/strong>: \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4, \uc5b4\ub3c4\ube44 \uc560\ub110\ub9ac\ud2f1\uc2a4, \uc570\ud50c\ub9ac\ud29c\ub4dc, \ubbf9\uc2a4\ud328\ub110<\/li>\n<li data-source-line=\"200-201\"><strong>\uad6c\ud604 \uace0\ub824 \uc0ac\ud56d<\/strong>: \ub370\uc774\ud130 \uc18c\uc720\uad8c, \uc0ac\uc6a9\uc790 \uc815\uc758 \uc81c\ud55c, &quot;\ube14\ub799 \ubc15\uc2a4&quot; \uc54c\uace0\ub9ac\uc998<\/li>\n<\/ul>\n<h3 id=\"data-integration-platforms\" tabindex=\"-1\" data-source-line=\"202-202\"><span class=\"ez-toc-section\" id=\"Data_Integration_Platforms\"><\/span>\ub370\uc774\ud130 \ud1b5\ud569 \ud50c\ub7ab\ud3fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \uc2dc\uc2a4\ud15c \uac04\uc758 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\ub294 \ub370 \ud2b9\ud654\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"206-210\">\n<li data-source-line=\"206-206\"><strong>\uc8fc\uc694 \uc5ed\ub7c9<\/strong>: ETL\/ELT \ud504\ub85c\uc138\uc2a4, API \uc5f0\uacb0, \ub370\uc774\ud130 \ubcc0\ud658, \uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654<\/li>\n<li data-source-line=\"207-207\"><strong>\uadc0\uc18d\uc758 \uc774\uc810<\/strong>: \uc720\uc5f0\ud55c \ub370\uc774\ud130 \ud30c\uc774\ud504\ub77c\uc778, \ub9de\ucda4\ud615 \ud1b5\ud569 \uae30\ub2a5, \uc2e4\uc2dc\uac04 \uc7a0\uc7ac\ub825<\/li>\n<li data-source-line=\"208-208\"><strong>\uc120\ub3c4\uc801\uc778 \uacf5\uae09\uc5c5\uccb4<\/strong>: \ud30c\uc774\ube0c\ud2b8\ub780, \ub9c8\ud2f8\ub9ac\uc628, \uc54c\ud14c\ub9ad\uc2a4, \ud0c8\ub80c\ub4dc, \uc778\ud3ec\ub9e4\ud2f0\uce74<\/li>\n<li data-source-line=\"209-210\"><strong>\uad6c\ud604 \uace0\ub824 \uc0ac\ud56d<\/strong>: \uae30\uc220 \uc804\ubb38\uc131 \uc694\uad6c \uc0ac\ud56d, \uc720\uc9c0 \uad00\ub9ac \uc694\uad6c \uc0ac\ud56d, \ud655\uc7a5\uc131<\/li>\n<\/ul>\n<h3 id=\"marketing-attribution-solutions\" tabindex=\"-1\" data-source-line=\"215-215\"><span class=\"ez-toc-section\" id=\"Marketing_Attribution_Solutions\"><\/span>\ub9c8\ucf00\ud305 \uc18d\uc131 \uc194\ub8e8\uc158<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc804\ubb38\ud654\ub41c \uc18d\uc131 \ud50c\ub7ab\ud3fc\uc740 \uc18d\uc131 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370\ub9cc \uc9d1\uc911\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"219-223\">\n<li data-source-line=\"219-219\"><strong>\uc8fc\uc694 \uc5ed\ub7c9<\/strong>: \uace0\uae09 \uc18d\uc131 \ubaa8\ub378, \ub9c8\ucf00\ud305 \uc131\uacfc \ubd84\uc11d, \ucd5c\uc801\ud654 \uad8c\uc7a5 \uc0ac\ud56d<\/li>\n<li data-source-line=\"220-220\"><strong>\uadc0\uc18d\uc758 \uc774\uc810<\/strong>: \ubaa9\uc801\uc5d0 \ub9de\ucdb0 \uad6c\ucd95\ub41c \uae30\ub2a5, \uc18d\uc131 \uc804\ubb38\uc131, \ud06c\ub85c\uc2a4\ucc44\ub110 \uc9d1\uc911<\/li>\n<li data-source-line=\"221-221\"><strong>\uc120\ub3c4\uc801\uc778 \uacf5\uae09\uc5c5\uccb4<\/strong>: Neustar, Nielsen, AppsFlyer(\ubaa8\ubc14\uc77c), Rockerbox, Windsor.ai<\/li>\n<li data-source-line=\"222-223\"><strong>\uad6c\ud604 \uace0\ub824 \uc0ac\ud56d<\/strong>: \ube44\uc6a9, \ud1b5\ud569 \uc694\uad6c \uc0ac\ud56d, \ubcf5\uc7a1\uc131<\/li>\n<\/ul>\n<h3 id=\"custom-solutions\" tabindex=\"-1\" data-source-line=\"224-224\"><span class=\"ez-toc-section\" id=\"Custom_Solutions\"><\/span>\ub9de\ucda4\ud615 \uc194\ub8e8\uc158<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9ce\uc740 \uc870\uc9c1\uc774 \uc790\uc0ac\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ucdb0 \ub9de\ucda4\ud615 \uc18d\uc131 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"228-232\">\n<li data-source-line=\"228-228\"><strong>\uc8fc\uc694 \uc5ed\ub7c9<\/strong>: \uc644\uc804 \ub9de\ucda4\ud615 \ubaa8\ub378, \ube44\uc988\ub2c8\uc2a4\ubcc4 \ub85c\uc9c1, \ub3c5\uc810\uc801 \uc7a5\uc810<\/li>\n<li data-source-line=\"229-229\"><strong>\uadc0\uc18d\uc758 \uc774\uc810<\/strong>: \uc644\ubcbd\ud55c \ud1b5\uc81c, \uacbd\uc7c1\uc801 \ucc28\ubcc4\ud654, \ube14\ub799\ubc15\uc2a4 \uc5c6\uc74c<\/li>\n<li data-source-line=\"230-230\"><strong>\uae30\uc220 \uc2a4\ud0dd<\/strong>: \uc77c\ubc18\uc801\uc73c\ub85c \ud074\ub77c\uc6b0\ub4dc \ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4, BI \ub3c4\uad6c \ubc0f \ub370\uc774\ud130 \uacfc\ud559 \ud50c\ub7ab\ud3fc<\/li>\n<li data-source-line=\"231-232\"><strong>\uad6c\ud604 \uace0\ub824 \uc0ac\ud56d<\/strong>: \ub9ac\uc18c\uc2a4 \uc694\uad6c \uc0ac\ud56d, \uc720\uc9c0 \uad00\ub9ac \ubd80\ub2f4, \uac1c\ubc1c \ud0c0\uc784\ub77c\uc778<\/li>\n<\/ul>\n<h2 id=\"organizational-strategies-for-breaking-down-silos\" tabindex=\"-1\" data-source-line=\"233-233\"><span class=\"ez-toc-section\" id=\"Organizational_Strategies_for_Breaking_Down_Silos\"><\/span>\uc0ac\uc77c\ub85c\ub97c \ud5c8\ubb3c\uae30 \uc704\ud55c \uc870\uc9c1 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uae30\uc220\ub9cc\uc73c\ub85c\ub294 \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \uad6c\ud604\uc744 \uc704\ud574\uc11c\ub294 \uc870\uc9c1 \ubcc0\ud654\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"cross-channel-governance\" tabindex=\"-1\" data-source-line=\"237-237\"><span class=\"ez-toc-section\" id=\"Cross-Channel_Governance\"><\/span>\ud06c\ub85c\uc2a4 \ucc44\ub110 \uac70\ubc84\ub10c\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc18d\uc131\uc744 \uad00\ub9ac\ud558\uae30 \uc704\ud55c \uacf5\uc2dd \uad6c\uc870\ub97c \uad6c\ucd95\ud558\uc138\uc694.\n<ul data-source-line=\"241-245\">\n<li data-source-line=\"241-241\"><strong>\uadc0\uc18d \uc704\uc6d0\ud68c<\/strong>: \uadc0\uc18d \uc804\ub7b5\uc744 \ub2f4\ub2f9\ud558\ub294 \uae30\ub2a5 \uac04 \ud300\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"242-242\"><strong>\uacf5\uc720 \uba54\ud2b8\ub9ad<\/strong>: \uc5ec\ub7ec \ucc44\ub110\uc744 \uc544\uc6b0\ub974\ub294 \uacf5\ud1b5 KPI \uac1c\ubc1c<\/li>\n<li data-source-line=\"243-243\"><strong>\ud1b5\ud569 \ubcf4\uace0<\/strong>: \uc77c\uad00\ub41c \ubcf4\uace0 \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ud604<\/li>\n<li data-source-line=\"244-245\"><strong>\uc784\uc6d0 \ud6c4\uc6d0<\/strong>: \ud06c\ub85c\uc2a4\ucc44\ub110 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \ub9ac\ub354\uc2ed \uc9c0\uc6d0 \ud655\ubcf4<\/li>\n<\/ul>\n<h3 id=\"incentive-alignment\" tabindex=\"-1\" data-source-line=\"246-246\"><span class=\"ez-toc-section\" id=\"Incentive_Alignment\"><\/span>\uc778\uc13c\ud2f0\ube0c \uc815\ub82c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud300\uc744 \ud3c9\uac00\ud558\uace0 \ubcf4\uc0c1\ud558\ub294 \ubc29\uc2dd\uc744 \uc870\uc815\ud558\uc138\uc694.\n<ul data-source-line=\"250-254\">\n<li data-source-line=\"250-250\"><strong>\uacf5\uc720\ub41c \ubaa9\ud45c<\/strong>: \ucc44\ub110 \uac04 \ud611\uc5c5\uc774 \ud544\uc694\ud55c \ubaa9\ud45c\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"251-251\"><strong>\ud300 \ubcf4\uc0c1<\/strong>: \ucc44\ub110 \uc9c0\ud45c\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \uc778\uc13c\ud2f0\ube0c\ub97c \uc5f0\uacc4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"252-252\"><strong>\uc2e0\uc6a9 \uacf5\uc720<\/strong>: \uc5ec\ub7ec \ucc44\ub110\uc758 \uae30\uc5ec\ub97c \uc778\uc2dd\ud558\ub294 \uadc0\uc18d \ubaa8\ub378 \uad6c\ud604<\/li>\n<li data-source-line=\"253-254\"><strong>\ud611\ub825 \uacc4\ud68d<\/strong>: \uc5ec\ub7ec \ucc44\ub110\uc744 \uc758\ub3c4\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ucea0\ud398\uc778 \ub514\uc790\uc778<\/li>\n<\/ul>\n<h3 id=\"skill-development\" tabindex=\"-1\" data-source-line=\"255-255\"><span class=\"ez-toc-section\" id=\"Skill_Development\"><\/span>\uae30\uc220 \uac1c\ubc1c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud06c\ub85c\uc2a4\ucc44\ub110 \uc0ac\uace0\uc5d0 \ud544\uc694\ud55c \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud558\uc138\uc694:\n<ul data-source-line=\"259-263\">\n<li data-source-line=\"259-259\"><strong>\ud06c\ub85c\uc2a4 \ud2b8\ub808\uc774\ub2dd<\/strong>: \uc804\ubb38\uac00\uac00 \ub2e4\ub978 \ucc44\ub110\uc744 \uc774\ud574\ud558\ub3c4\ub85d \ub3d5\uae30<\/li>\n<li data-source-line=\"260-260\"><strong>\uadc0\uc18d \uad50\uc721<\/strong>: \uadc0\uc18d \uac1c\ub150 \ubc0f \ubc29\ubc95\ub860\uc5d0 \ub300\ud55c \ud300 \uad50\uc721<\/li>\n<li data-source-line=\"261-261\"><strong>\ub370\uc774\ud130 \ub9ac\ud130\ub7ec\uc2dc<\/strong>: \ud06c\ub85c\uc2a4\ucc44\ub110 \ud1b5\ucc30\ub825\uc744 \ud574\uc11d\ud558\ub294 \uae30\uc220 \uac1c\ubc1c<\/li>\n<li data-source-line=\"262-263\"><strong>\uc2dc\uc2a4\ud15c \uad50\uc721<\/strong>: \ud300\uc774 \ud1b5\ud569 \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"process-integration\" tabindex=\"-1\" data-source-line=\"264-264\"><span class=\"ez-toc-section\" id=\"Process_Integration\"><\/span>\ud504\ub85c\uc138\uc2a4 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc18d\uc131\uc744 \uc9c0\uc6d0\ud558\ub294 \uc6cc\ud06c\ud50c\ub85c\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.\n<ul data-source-line=\"268-272\">\n<li data-source-line=\"268-268\"><strong>\ud1b5\ud569 \uacc4\ud68d<\/strong>: \ud06c\ub85c\uc2a4\ucc44\ub110 \uce21\uc815\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 \ucea0\ud398\uc778\uc744 \uac1c\ubc1c\ud558\uc138\uc694<\/li>\n<li data-source-line=\"269-269\"><strong>\ud1b5\ud569 \ud0dc\uae45<\/strong>: \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc77c\uad00\ub41c \ucd94\uc801\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"270-270\"><strong>\ud611\ub825 \ubd84\uc11d<\/strong>: \ucc44\ub110 \ud300 \uc804\uccb4\uc758 \uacb0\uacfc \ubd84\uc11d<\/li>\n<li data-source-line=\"271-272\"><strong>\uacf5\uc720 \ucd5c\uc801\ud654<\/strong>: \uc804\uccb4\uc801\uc778 \uc131\uacfc \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uac1c\uc120\uc744 \uc774\ub8e8\uc138\uc694<\/li>\n<\/ul>\n<h2 id=\"case-studies%3A-successful-cross-channel-attribution-implementation\" tabindex=\"-1\" data-source-line=\"273-273\"><span class=\"ez-toc-section\" id=\"Case_Studies_Successful_Cross-Channel_Attribution_Implementation\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: \uc131\uacf5\uc801\uc778 \ud06c\ub85c\uc2a4\ucc44\ub110 \uc18d\uc131 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"retail-brand-transforms-marketing-efficiency\" tabindex=\"-1\" data-source-line=\"275-275\"><span class=\"ez-toc-section\" id=\"Retail_Brand_Transforms_Marketing_Efficiency\"><\/span>\ub9ac\ud14c\uc77c \ube0c\ub79c\ub4dc, \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ud601\uc2e0\ud558\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc5f0\uac04 \ub9e4\ucd9c 1\uc870 4\ucc9c\uc5b5 \uc6d0 \uaddc\ubaa8\uc758 \uba40\ud2f0\ucc44\ub110 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305, \uc774\uba54\uc77c, \ubaa8\ubc14\uc77c \uc571, \ub9e4\uc7a5 \uc6b4\uc601 \uc804\ubc18\uc5d0 \uac78\uccd0 \ubd84\uc0b0\ub41c \ub370\uc774\ud130\ub85c \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \uac01 \ucc44\ub110\uc740 \ubcc4\ub3c4\uc758 \uce21\uc815 \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub3c5\ub9bd\uc801\uc73c\ub85c \uc6b4\uc601\ub418\uc5c8\uace0, \uc774\ub85c \uc778\ud574 \uc911\ubcf5 \ud0c0\uac9f\ud305, \uc2e0\uc6a9 \ubd84\uc7c1, \ube44\ud6a8\uc728\uc801\uc778 \uc9c0\ucd9c\uc774 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4.\n<strong>\uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ol data-source-line=\"280-284\">\n<li data-source-line=\"280-280\">\ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d \ud504\ub85c\ud544\uc744 \ud1b5\ud569\ud558\uae30 \uc704\ud574 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"281-281\">\uc77c\uad00\ub41c \uc815\uc758\ub97c \ud1b5\ud574 \ud45c\uc900\ud654\ub41c \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"282-282\">\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc804\ud658\uc744 \uc704\ud55c \ub9de\ucda4\ud615 \uba40\ud2f0\ud130\uce58 \uadc0\uc18d \ubaa8\ub378\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"283-284\">\ucc44\ub110\uc774 \uc544\ub2cc \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uc911\uc2ec\uc73c\ub85c \ub9c8\ucf00\ud305 \ud300\uc744 \uc7ac\uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<strong>\uacb0\uacfc:<\/strong>\n<ul data-source-line=\"286-291\">\n<li data-source-line=\"286-286\">\uc774\uc804\uc5d0\ub294 10%\uc758 \uc218\uc775\ub9cc \ubc1c\uc0dd\ud588\ub358 \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \uc2e4\uc81c\ub85c\ub294 35%\uc758 \uad6c\ub9e4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"287-287\">\uc774\uba54\uc77c \ucea0\ud398\uc778\uc740 \ud0c0\uac9f \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc640 \ud568\uaed8 \uc870\uc815\ub420 \ub54c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc774\ub77c\ub294 \uac83\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"288-288\">\uc911\ubcf5 \uc81c\uac70\ub97c \ud1b5\ud574 \uace0\uac1d \uc778\uc218 \ube44\uc6a9\uc774 28%\ub9cc\ud07c \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"289-289\">\ucd5c\uc801\ud654\ub41c \ucc44\ub110 \ud560\ub2f9\uc744 \ud1b5\ud574 \uad11\uace0 \uc9c0\ucd9c \uc218\uc775\ub960\uc774 42% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"290-291\">18%\ub294 \ub354 \ub098\uc740 \ud06c\ub85c\uc2a4\ucc44\ub110 \uacbd\ud5d8 \uc870\uc728\uc744 \ud1b5\ud574 \uace0\uac1d \uc720\uc9c0\uc728\uc744 \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uac00\uc7a5 \ud601\uc2e0\uc801\uc778 \ud1b5\ucc30\ub825\uc740 \uc628\ub77c\uc778 \ud589\ub3d9\uc744 \ub9e4\uc7a5 \uad6c\ub9e4\uc640 \uc5f0\uacb0\ud55c \uac83\uc5d0\uc11c \ub098\uc654\ub294\ub370, \ud2b9\uc815 \uc81c\ud488 \uc5f0\uad6c \ud328\ud134\uc774 \uace0\uac00\uce58 \ub9e4\uc7a5 \uac70\ub798\ub97c \uac15\ub825\ud558\uac8c \uc608\uce21\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1d\ud600\ub0c8\uc2b5\ub2c8\ub2e4.\n<h3 id=\"b2b-software-company-unifies-marketing-and-sales-data\" tabindex=\"-1\" data-source-line=\"294-294\"><span class=\"ez-toc-section\" id=\"B2B_Software_Company_Unifies_Marketing_and_Sales_Data\"><\/span>B2B \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac, \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ub370\uc774\ud130 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n10\uac1c\uc6d4\uc758 \ud310\ub9e4 \uc8fc\uae30\ub97c \uac00\uc9c4 B2B \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uacf5\uae09\uc5c5\uccb4\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uacc4\uc815\ub2f9 7\uba85 \uc774\uc0c1\uc758 \uc774\ud574 \uad00\uacc4\uc790\uac00 \ud3ec\ud568\ub41c \uad6c\ub9e4 \uc704\uc6d0\ud68c\uc758 \ubcf5\uc7a1\ud55c \uc5ec\uc815\uc744 \ub354 \uc798 \uc774\ud574\ud558\uae30 \uc704\ud574 \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<strong>\uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ol data-source-line=\"299-303\">\n<li data-source-line=\"299-299\">\ud1b5\ud569 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654, CRM, \uc6f9\uc0ac\uc774\ud2b8 \ubd84\uc11d \ubc0f \uad11\uace0 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud569 \ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4\ub85c \uad6c\ucd95<\/li>\n<li data-source-line=\"300-300\">\ub300\uc0c1 \uacc4\uc815\uc758 \ubaa8\ub4e0 \uc5f0\ub77d\ucc98\uc5d0 \ub300\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc9d1\uacc4\ud558\ub294 \uacc4\uc815 \uae30\ubc18 \uc18d\uc131\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"301-301\">\ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \uc811\uc810\uc744 \ubaa8\ub450 \ud1b5\ud569\ud55c \ub9de\ucda4\ud615 \uadc0\uc18d \ubaa8\ub378\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"302-303\">\uce21\uc815\uc744 \uad00\ub9ac\ud558\uae30 \uc704\ud574 \uacf5\uc720 \ub9c8\ucf00\ud305-\ud310\ub9e4 \uadc0\uc18d \uc704\uc6d0\ud68c\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<strong>\uacb0\uacfc:<\/strong>\n<ul data-source-line=\"309-314\">\n<li data-source-line=\"309-309\">\uae30\uc220 \uc6e8\ube44\ub098\uac00 \uc774\uc804\uc5d0 \uc778\uc2dd\ud588\ub358 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uc740 40%\uc758 \uc131\uacf5\uc801\uc778 \ud310\ub9e4 \uad00\uacc4\ub97c \uc2dc\uc791\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"310-310\">\uc7a0\uc7ac \uace0\uac1d\uacfc \uacf5\uc720\ub41c \ud310\ub9e4 \uc0dd\uc131 \ucf58\ud150\uce20\uac00 \uad00\ub828 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \ud568\uaed8 \uc0ac\uc6a9\ub420 \uacbd\uc6b0 3\ubc30 \ub354 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"311-311\">\ud310\ub9e4 \ud30c\uc774\ud504\ub77c\uc778\uc744 \ud1b5\ud574 \uae30\ud68c\ub97c \uadf9\uc801\uc73c\ub85c \uac00\uc18d\ud654\ud558\ub294 \ud2b9\uc815 \ucf58\ud150\uce20 \uc870\ud569\uc744 \uc2dd\ubcc4\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"312-312\">\ub354 \ub098\uc740 \ud0c0\uac9f\ud305\uacfc \uc721\uc131 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc801\uaca9 \uae30\ud68c\ub2f9 \ube44\uc6a9\uc774 35%\ub9cc\ud07c \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"313-314\">22%\ub294 \ub2e4\uc591\ud55c \uad6c\ub9e4 \uc5ed\ud560\uc5d0 \ub300\ud55c \ud2b9\uc815 \uc815\ubcf4 \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\uc5ec \ud310\ub9e4 \uc8fc\uae30\ub97c \ub2e8\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\ud68d\uae30\uc801\uc778 \ud1b5\ucc30\ub825\uc740 \uacc4\uc815\uc758 \uc5ec\ub7ec \uc774\ud574 \uad00\uacc4\uc790\uac00 \uc18c\ube44\ud588\uc744 \ub54c \uac70\ub798\ub97c \uc9c4\uc804\uc2dc\ud0a4\ub294 &quot;\ucd09\ub9e4 \ucf58\ud150\uce20&quot; \uc870\ud569\uc744 \uc2dd\ubcc4\ud558\uc5ec \ucf58\ud150\uce20 \uc804\ub7b5\uc744 \uc644\uc804\ud788 \uc7ac\uad6c\uc131\ud558\ub294 \ub370\uc11c \ub098\uc654\uc2b5\ub2c8\ub2e4.\n<h3 id=\"financial-services-organization-breaks-down-online-offline-silos\" tabindex=\"-1\" data-source-line=\"317-317\"><span class=\"ez-toc-section\" id=\"Financial_Services_Organization_Breaks_Down_Online-Offline_Silos\"><\/span>\uae08\uc735 \uc11c\ube44\uc2a4 \uae30\uad00, \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc0ac\uc77c\ub85c \ud574\uc18c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae08\uc735 \uc11c\ube44\uc2a4 \ud68c\uc0ac\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ucf5c\uc13c\ud130\uc640 \uc9c0\uc810 \ud65c\ub3d9\uacfc \uc5f0\uacb0\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uace0, \uc77c\ubc18\uc801\uc73c\ub85c \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc744 \ud1b5\ud574 \ud310\ub9e4\ub418\ub294 \uace0\uac00 \uc81c\ud488\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \uc815\ud655\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.\n<strong>\uc811\uadfc \ubc29\uc2dd:<\/strong>\n<ol data-source-line=\"322-326\">\n<li data-source-line=\"322-322\">\ub514\uc9c0\ud138 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc804\ud654 \ub300\ud654\uc5d0 \uc5f0\uacb0\ud558\uae30 \uc704\ud574 \ub3d9\uc801 \ubc88\ud638\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud1b5\ud654 \ucd94\uc801\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"323-323\">\uc9c1\uc811 \uc6b0\ud3b8 \ubc0f \uc778\uc1c4 \ucea0\ud398\uc778\uc744 \uc704\ud55c \uace0\uc720\ud55c QR \ucf54\ub4dc\uc640 \uac1c\uc778\ud654\ub41c URL\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"324-324\">\uc628\ub77c\uc778 \uc2dd\ubcc4\uc790\uc640 \uc624\ud504\ub77c\uc778 \uacc4\uc815\uc744 \uc5f0\uacb0\ud558\ub294 \ud1b5\ud569 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"325-326\">\uae08\uc735 \uc11c\ube44\uc2a4 \uace0\ub824 \uc8fc\uae30\uc5d0 \uc801\ud569\ud55c \ud655\uc7a5\ub41c \ub8e9\ubc31 \ucc3d\uc744 \uac16\ucd98 \ub9de\ucda4\ud615 \uadc0\uc18d \ubaa8\ub378 \uc124\uacc4<\/li>\n<\/ol>\n<strong>\uacb0\uacfc:<\/strong>\n<ul data-source-line=\"328-333\">\n<li data-source-line=\"328-328\">\uc628\ub77c\uc778 \uc804\ud658\ub9cc \uce21\uc815\ud560 \ub54c \ube44\ud6a8\uc728\uc801\uc73c\ub85c \ubcf4\uc600\ub358 \uc720\ub8cc \uac80\uc0c9\uc774 \uc2e4\uc81c\ub85c\ub294 45%\uc758 \uace0\uac00\uce58 \uc804\ud654 \ubb38\uc758\ub97c \uc720\ub3c4\ud588\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"329-329\">\ub2f4\ub2f9\uc790\uc640 \uc0c1\ub2f4\ud558\uae30 \uc804\uc5d0 \uad50\uc721 \ucf58\ud150\uce20\ub97c \uc774\uc6a9\ud55c \uace0\uac1d\uc758 \uc804\ud658\uc728\uc774 3\ubc30 \ub354 \ub192\uc74c\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"330-330\">\uc9c0\uc810 \ubc29\ubb38 \ud6c4 \uc774\uba54\uc77c\uc744 \ud1b5\ud574 \uc81c\ud488 \ub3c4\uc785\uc744 37% \uc99d\uac00\uc2dc\ud0a8 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"331-331\">\ub2e8\uc21c\ud788 \uc628\ub77c\uc778 \uc591\uc2dd \uc791\uc131\uc774 \uc544\ub2cc, \uc801\uaca9 \uc804\ud654\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud574 \ucd5c\uc801\ud654\ub41c \ub514\uc9c0\ud138 \ucea0\ud398\uc778<\/li>\n<li data-source-line=\"332-333\">\uc2e4\uc81c \uace0\uac1d \ud589\ub3d9\uacfc \ucc44\ub110 \ud22c\uc790\ub97c \ub354 \uc798 \uc77c\uce58\uc2dc\ucf1c \uc804\uccb4 \ub9c8\ucf00\ud305 ROI\ub97c 52%\ub9cc\ud07c \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uac00\uc7a5 \uac00\uce58 \uc788\ub294 \ud1b5\ucc30\ub825\uc740 \uc5b4\ub5a4 \ud2b9\uc815 \ub514\uc9c0\ud138 \ucf58\ud150\uce20 \uc8fc\uc81c\uac00 \uc774\ud6c4 \uc624\ud504\ub77c\uc778 \ub300\ud654\uc758 \uc9c8\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ucf30\ub294\uc9c0 \uc54c\uc544\ub0b4\uc5b4, \uc804\ud658\uc728\uc744 \ud68d\uae30\uc801\uc73c\ub85c \ub192\uc774\ub294 \uc815\ubc00\ud558\uac8c \ud0c0\uac9f\ud305\ub41c \ucf58\ud150\uce20 \uc5ec\uc815\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc5c8\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h2 id=\"practical-implementation-steps-for-cross-channel-attribution\" tabindex=\"-1\" data-source-line=\"336-336\"><span class=\"ez-toc-section\" id=\"Practical_Implementation_Steps_for_Cross-Channel_Attribution\"><\/span>\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud55c \uc2e4\uc81c \uad6c\ud604 \ub2e8\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d\uc744 \uc704\ud574 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \ubd84\ud574\ud558\ub824\ub294 \uc870\uc9c1\uc740 \ub2e4\uc74c \uad6c\ud604 \ub2e8\uacc4\ub97c \ub530\ub77c\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"phase-1%3A-assessment-and-foundation-(1-3-months)\" tabindex=\"-1\" data-source-line=\"340-340\"><span class=\"ez-toc-section\" id=\"Phase_1_Assessment_and_Foundation_1-3_Months\"><\/span>1\ub2e8\uacc4: \ud3c9\uac00 \ubc0f \uae30\ucd08(1~3\uac1c\uc6d4)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-source-line=\"342-359\">\n<li data-source-line=\"342-347\">\n<strong>\uac10\uc0ac \ud604\uc7ac \uc0c1\ud0dc<\/strong>\n<ul data-source-line=\"343-347\">\n<li data-source-line=\"343-343\">\uae30\uc874 \ub370\uc774\ud130 \uc18c\uc2a4 \ubc0f \uc2dc\uc2a4\ud15c \ub9e4\ud551<\/li>\n<li data-source-line=\"344-344\">\ucc44\ub110\ubcc4 \ud604\uc7ac \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd \ubb38\uc11c\ud654<\/li>\n<li data-source-line=\"345-345\">\uc8fc\uc694 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c \ubc0f \ud1b5\ud569 \uaca9\ucc28 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"346-347\">\ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc5d0 \ub300\ud55c \uc870\uc9c1\uc801 \uc900\ube44 \uc0c1\ud0dc \ud3c9\uac00<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"348-353\">\n<strong>\uc694\uad6c \uc0ac\ud56d \uc815\uc758<\/strong>\n<ul data-source-line=\"349-353\">\n<li data-source-line=\"349-349\">\uadc0\uc18d\uc774 \ub2f5\ud574\uc57c \ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\uc744 \uc124\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"350-350\">\uc8fc\uc694 \uc804\ud658 \uc774\ubca4\ud2b8\uc640 \uc131\uacf5 \uc9c0\ud45c \uc815\uc758<\/li>\n<li data-source-line=\"351-351\">\ud544\uc694\ud55c \ub8e9\ubc31 \ucc3d \ubc0f \uadc0\uc18d \ubc94\uc704 \uacb0\uc815<\/li>\n<li data-source-line=\"352-353\">\uc774\ud574 \uad00\uacc4\uc790 \ubc0f \ubcf4\uace0 \uc694\uad6c \uc0ac\ud56d \uc2dd\ubcc4<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"354-359\">\n<strong>\uadc0\uc18d \uc804\ub7b5 \uac1c\ubc1c<\/strong>\n<ul data-source-line=\"355-359\">\n<li data-source-line=\"355-355\">\uc801\uc808\ud55c \uadc0\uc18d \ubaa8\ub378\uc744 \uc120\ud0dd\ud558\uc138\uc694<\/li>\n<li data-source-line=\"356-356\">\ucc44\ub110 \ubd84\ub958 \ubc0f \uacc4\uce35 \uc815\uc758<\/li>\n<li data-source-line=\"357-357\">\ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4 \ud504\ub808\uc784\uc6cc\ud06c \uc0dd\uc131<\/li>\n<li data-source-line=\"358-359\">\ud06c\ub85c\uc2a4\ucc44\ub110 \ubcf4\uace0 \ubc29\uc2dd \uc124\uacc4<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"phase-2%3A-technical-implementation-(3-6-months)\" tabindex=\"-1\" data-source-line=\"360-360\"><span class=\"ez-toc-section\" id=\"Phase_2_Technical_Implementation_3-6_Months\"><\/span>2\ub2e8\uacc4: \uae30\uc220 \uad6c\ud604(3~6\uac1c\uc6d4)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-source-line=\"362-379\">\n<li data-source-line=\"362-367\">\n<strong>\ub370\uc774\ud130 \uae30\ubc18 \uad6c\ucd95<\/strong>\n<ul data-source-line=\"363-367\">\n<li data-source-line=\"363-363\">\ud1b5\ud569 \ucd94\uc801 \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ud604<\/li>\n<li data-source-line=\"364-364\">\uc77c\uad00\ub41c \uba85\uba85 \uaddc\uce59 \ubc0f \ub9e4\uac1c\ubcc0\uc218 \uac1c\ubc1c<\/li>\n<li data-source-line=\"365-365\">\uace0\uac1d ID \ud655\uc778 \uc811\uadfc \ubc29\uc2dd \uc0dd\uc131<\/li>\n<li data-source-line=\"366-367\">\ub370\uc774\ud130 \ud488\uc9c8 \uac80\uc99d \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"368-373\">\n<strong>\ub370\uc774\ud130 \uc18c\uc2a4 \uc5f0\uacb0<\/strong>\n<ul data-source-line=\"369-373\">\n<li data-source-line=\"369-369\">\uc911\uc559 \uc800\uc7a5\uc18c\uc640 \ucc44\ub110\ubcc4 \ud50c\ub7ab\ud3fc \ud1b5\ud569<\/li>\n<li data-source-line=\"370-370\">\uc790\ub3d9\ud654\ub41c \ub370\uc774\ud130 \ud30c\uc774\ud504\ub77c\uc778 \uad6c\ucd95<\/li>\n<li data-source-line=\"371-371\">\uc77c\uad00\ub41c \ud615\uc2dd\uc744 \uc704\ud55c \ubcc0\ud658 \ub17c\ub9ac \uad6c\ud604<\/li>\n<li data-source-line=\"372-373\">\ub370\uc774\ud130 \uc815\ud655\uc131 \ubc0f \uc644\uc804\uc131 \uac80\uc99d<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"374-379\">\n<strong>\uc18d\uc131 \uc5d4\uc9c4 \uad6c\ucd95<\/strong>\n<ul data-source-line=\"375-379\">\n<li data-source-line=\"375-375\">\uc120\ud0dd\ub41c \uc18d\uc131 \ubaa8\ub378 \ubc30\ud3ec<\/li>\n<li data-source-line=\"376-376\">\ud06c\ub85c\uc2a4\ucc44\ub110 \ubcf4\uace0 \uae30\ub2a5 \uc0dd\uc131<\/li>\n<li data-source-line=\"377-377\">\uc2dc\uac01\ud654 \ub300\uc2dc\ubcf4\ub4dc \uac1c\ubc1c<\/li>\n<li data-source-line=\"378-379\">\uc815\uae30\uc801\uc778 \ucc98\ub9ac \uc77c\uc815\uc744 \uc218\ub9bd\ud558\uc138\uc694<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"phase-3%3A-organizational-enablement-(ongoing)\" tabindex=\"-1\" data-source-line=\"380-380\"><span class=\"ez-toc-section\" id=\"Phase_3_Organizational_Enablement_Ongoing\"><\/span>3\ub2e8\uacc4: \uc870\uc9c1 \ud65c\uc131\ud654(\uc9c4\ud589 \uc911)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-source-line=\"382-399\">\n<li data-source-line=\"382-387\">\n<strong>\ucc44\ud0dd \ucd09\uc9c4<\/strong>\n<ul data-source-line=\"383-387\">\n<li data-source-line=\"383-383\">\uc0c8\ub85c\uc6b4 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \ud300 \uad50\uc721<\/li>\n<li data-source-line=\"384-384\">\uc5ed\ud560\ubcc4 \uac00\uc774\ub4dc \ubc0f \uc0ac\uc6a9 \uc0ac\ub840 \uac1c\ubc1c<\/li>\n<li data-source-line=\"385-385\">\uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc744 \uc704\ud55c \ud53c\ub4dc\ubc31 \uba54\ucee4\ub2c8\uc998\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"386-387\">\ucd08\uae30 \uc2b9\ub9ac\ub97c \uc785\uc99d\ud558\uc5ec \ucd94\uc9c4\ub825\uc744 \uad6c\ucd95\ud558\uc138\uc694<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"388-393\">\n<strong>\ud504\ub85c\uc138\uc2a4 \uac1c\uc120<\/strong>\n<ul data-source-line=\"389-393\">\n<li data-source-line=\"389-389\">\uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \ud1b5\ud569\ud558\uae30 \uc704\ud574 \uacc4\ud68d \uc6cc\ud06c\ud50c\ub85c \uc5c5\ub370\uc774\ud2b8<\/li>\n<li data-source-line=\"390-390\">\uc608\uc0b0 \ubc30\ubd84 \ud504\ub85c\uc138\uc2a4 \uac1c\uc815<\/li>\n<li data-source-line=\"391-391\">\uc778\uc13c\ud2f0\ube0c\ub97c \ud06c\ub85c\uc2a4\ucc44\ub110 \uc131\uacfc\uc5d0 \ub9de\ucdb0 \uc870\uc815<\/li>\n<li data-source-line=\"392-393\">\uc815\uae30\uc801\uc778 \ud300 \uac04 \uadc0\uc18d \uac80\ud1a0\ub97c \uc218\ub9bd\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"394-399\">\n<strong>\uc9c0\uc18d\uc801\uc778 \ucd5c\uc801\ud654<\/strong>\n<ul data-source-line=\"395-399\">\n<li data-source-line=\"395-395\">\uc815\uae30\uc801\uc73c\ub85c \uadc0\uc18d \ubaa8\ub378 \uc815\ud655\ub3c4 \uac80\uc99d<\/li>\n<li data-source-line=\"396-396\">\uadc0\uc18d \uc811\uadfc \ubc29\uc2dd \ud14c\uc2a4\ud2b8 \ubc0f \uac1c\uc120<\/li>\n<li data-source-line=\"397-397\">\ucd94\uac00 \ucc44\ub110\uc5d0 \ub300\ud55c \uadc0\uc18d \ubc94\uc704 \ud655\uc7a5<\/li>\n<li data-source-line=\"398-399\">\uc810\uc810 \ub354 \uc815\uad50\ud574\uc9c0\ub294 \ubaa8\ub378 \uac1c\ubc1c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2 id=\"future-trends-in-cross-channel-attribution\" tabindex=\"-1\" data-source-line=\"400-400\"><span class=\"ez-toc-section\" id=\"Future_Trends_in_Cross-Channel_Attribution\"><\/span>\ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ubbf8\ub798 \ub3d9\ud5a5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc18d\uc774 \uacc4\uc18d\ud574\uc11c \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uc5ec\ub7ec \uac00\uc9c0 \ucd94\uc138\uac00 \ubbf8\ub798\ub97c \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"privacy-first-attribution\" tabindex=\"-1\" data-source-line=\"404-404\"><span class=\"ez-toc-section\" id=\"Privacy-First_Attribution\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \uadc0\uc18d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud0c0\uc0ac \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uac15\ud654\ub428\uc5d0 \ub530\ub77c \uc18d\uc131 \ud45c\uc2dc\uac00 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"408-413\">\n<li data-source-line=\"408-408\"><strong>\uc9d1\uacc4 \uce21\uc815<\/strong>: \uc0ac\uc6a9\uc790 \uc218\uc900\uc5d0\uc11c \ucf54\ud638\ud2b8 \uae30\ubc18 \uc18d\uc131\uc73c\ub85c \uc774\ub3d9<\/li>\n<li data-source-line=\"409-409\"><strong>\ud1b5\uacc4 \ubaa8\ub378\ub9c1<\/strong>: \uc9c1\uc811 \ucd94\uc801\uc774 \ubd88\uac00\ub2a5\ud55c \uacbd\uc6b0 \ucd94\ub860\uc801 \uc811\uadfc \ubc29\uc2dd \uc0ac\uc6a9<\/li>\n<li data-source-line=\"410-410\"><strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uac15\uc870<\/strong>: \uac15\ub825\ud55c \uc790\uccb4 \ub370\uc774\ud130 \uc790\uc0b0 \uad6c\ucd95<\/li>\n<li data-source-line=\"411-411\"><strong>\ub370\uc774\ud130 \ud074\ub9b0\ub8f8<\/strong>: \ubd84\uc11d\uc744 \uc704\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ud658\uacbd \uc0ac\uc6a9<\/li>\n<li data-source-line=\"412-413\"><strong>\ub3d9\uc758 \uad00\ub9ac<\/strong>: \uad8c\ud55c \uae30\ubc18 \ucd94\uc801 \uc811\uadfc \ubc29\uc2dd \uad6c\ud604<\/li>\n<\/ul>\n<h3 id=\"ai-and-machine-learning-advancements\" tabindex=\"-1\" data-source-line=\"414-414\"><span class=\"ez-toc-section\" id=\"AI_and_Machine_Learning_Advancements\"><\/span>AI \ubc0f \uba38\uc2e0 \ub7ec\ub2dd\uc758 \ubc1c\uc804<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc778\uacf5 \uc9c0\ub2a5\uc740 \uc18d\uc131 \uae30\ub2a5\uc744 \ud601\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"418-423\">\n<li data-source-line=\"418-418\"><strong>\uc790\ub3d9 \ubaa8\ub378 \uc120\ud0dd<\/strong>: \ud2b9\uc815 \uc2dc\ub098\ub9ac\uc624\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc18d\uc131 \ubaa8\ub378\uc744 \uacb0\uc815\ud558\ub294 AI<\/li>\n<li data-source-line=\"419-419\"><strong>\uc608\uce21\uc801 \uadc0\uc18d<\/strong>: \ubbf8\ub798\uc758 \uc601\ud5a5\uc744 \uc608\uc0c1\ud558\ub294 \ubbf8\ub798 \uc9c0\ud5a5\uc801 \ubaa8\ub378<\/li>\n<li data-source-line=\"420-420\"><strong>\uc790\uc5f0\uc5b4 \ud1b5\ucc30\ub825<\/strong>: AI\uac00 \uc0dd\uc131\ud55c \uadc0\uc18d \uacb0\uacfc\uc5d0 \ub300\ud55c \uc124\uba85<\/li>\n<li data-source-line=\"421-421\"><strong>\uc774\uc0c1 \uac10\uc9c0<\/strong>: \uc18d\uc131 \ub370\uc774\ud130 \ubb38\uc81c\uc758 \uc790\ub3d9 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"422-423\"><strong>\ucc98\ubc29\uc801 \uad8c\uc7a5 \uc0ac\ud56d<\/strong>: AI\uac00 \uc0dd\uc131\ud55c \ucd5c\uc801\ud654 \uc81c\uc548<\/li>\n<\/ul>\n<h3 id=\"cross-device-and-cross-platform-unification\" tabindex=\"-1\" data-source-line=\"424-424\"><span class=\"ez-toc-section\" id=\"Cross-Device_and_Cross-Platform_Unification\"><\/span>\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ubc0f \ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d\uc774 \uc810\uc810 \ub354 \ud3ec\uad04\uc801\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"428-433\">\n<li data-source-line=\"428-428\"><strong>\uc2a4\ud2b8\ub9ac\ubc0d \ubc0f CTV \ud1b5\ud569<\/strong>: \uc2a4\ud2b8\ub9ac\ubc0d \ubbf8\ub514\uc5b4\uc758 \ub354 \ub098\uc740 \uce21\uc815<\/li>\n<li data-source-line=\"429-429\"><strong>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc5f0\uacb0<\/strong>: \ub514\uc9c0\ud138 \uc601\ud5a5\ub825\uacfc \ubb3c\ub9ac\uc801 \ud589\ub3d9\uc758 \ud5a5\uc0c1\ub41c \uc5f0\uacb0<\/li>\n<li data-source-line=\"430-430\"><strong>\ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \uc544\uc774\ub374\ud2f0\ud2f0<\/strong>: \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \uc0ac\uc6a9\uc790 \uc778\uc2dd \uac1c\uc120<\/li>\n<li data-source-line=\"431-431\"><strong>\ubcbd\uc73c\ub85c \ub458\ub7ec\uc2f8\uc778 \uc815\uc6d0 \ud1b5\ud569<\/strong>: \ud3d0\uc1c4\ud615 \uc0dd\ud0dc\uacc4 \ub370\uc774\ud130\uc758 \ubcf4\ub2e4 \ub098\uc740 \ud1b5\ud569<\/li>\n<li data-source-line=\"432-433\"><strong>IoT \ubc0f \uc2e0\uaddc \ucc44\ub110<\/strong>: \uc0c8\ub85c\uc6b4 \ud130\uce58\ud3ec\uc778\ud2b8\ub85c\uc758 \uce21\uc815 \ud655\uc7a5<\/li>\n<\/ul>\n<h3 id=\"attribution-beyond-acquisition\" tabindex=\"-1\" data-source-line=\"434-434\"><span class=\"ez-toc-section\" id=\"Attribution_Beyond_Acquisition\"><\/span>\uc778\uc218\ub97c \ub118\uc5b4\uc11c\ub294 \uadc0\uc18d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \ubc94\uc704\ub294 \ucd08\uae30 \uc804\ud658\uc744 \ub118\uc5b4 \ud655\uc7a5\ub429\ub2c8\ub2e4.\n<ul data-source-line=\"438-443\">\n<li data-source-line=\"438-438\"><strong>\ud3c9\uc0dd \uac00\uce58 \uadc0\uc18d<\/strong>: \ucd08\uae30 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc7a5\uae30\uc801 \uac00\uce58\ub85c \uc5f0\uacb0<\/li>\n<li data-source-line=\"439-439\"><strong>\uace0\uac1d \uacbd\ud5d8 \uadc0\uc18d<\/strong>: \uacbd\ud5d8\uc774 \ucda9\uc131\ub3c4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \uce21\uc815<\/li>\n<li data-source-line=\"440-440\"><strong>\uc81c\ud488 \uc0ac\uc6a9 \uc18d\uc131<\/strong>: \ub9c8\ucf00\ud305\uc744 \uc81c\ud488 \ub3c4\uc785 \ud328\ud134\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"441-441\"><strong>\ube0c\ub79c\ub4dc \uc601\ud5a5\ub825 \uce21\uc815<\/strong>: \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc744 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"442-443\"><strong>\ube44\ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8<\/strong>: \uc11c\ube44\uc2a4 \ubc0f \uc81c\ud488 \uacbd\ud5d8\uc744 \uadc0\uc18d\uc5d0 \ud3ec\ud568<\/li>\n<\/ul>\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"444-444\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-do-you-attribute-conversions-across-devices%3F\" tabindex=\"-1\" data-source-line=\"446-446\"><span class=\"ez-toc-section\" id=\"How_do_you_attribute_conversions_across_devices\"><\/span>\uc5ec\ub7ec \uae30\uae30\uc5d0 \uac78\uccd0 \uc804\ud658\uc744 \uc5b4\ub5bb\uac8c \uadc0\uc18d\uc2dc\ud0a4\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc5ec\ub7ec \uae30\uae30\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uc2e0\uc6d0\uc744 \uc5f0\uacb0\ud574\uc57c \ud569\ub2c8\ub2e4. \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \uacb0\uc815\uc801 \ub9e4\uce6d(\uc0ac\uc6a9\uc790\uac00 \ub85c\uadf8\uc778\uc774\ub098 \uc774\uba54\uc77c\uc744 \ud1b5\ud574 \uba85\uc2dc\uc801\uc73c\ub85c \uc2dd\ubcc4\ub418\ub294 \ubc29\uc2dd)\uacfc \ud655\ub960\uc801 \ub9e4\uce6d(\ud1b5\uacc4 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\uc5ec \uad00\ub828\uc131\uc774 \ub192\uc740 \uae30\uae30\ub97c \uc5f0\uacb0\ud558\ub294 \ubc29\uc2dd)\uc744 \uacb0\ud569\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc2e0\uc6d0 \uadf8\ub798\ud504\ub97c \uc0ac\uc6a9\ud558\uc5ec \uae30\uae30 \uac04 \uc5f0\uacb0\uc744 \uc720\uc9c0\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ucd5c\uc801\uc758 \uacb0\uacfc\ub97c \uc5bb\uc73c\ub824\uba74 \uc870\uc9c1\uc740 \uc0ac\uc6a9\uc790\uac00 \uc5ec\ub7ec \uae30\uae30\uc5d0\uc11c \uc790\uc2e0\uc744 \uc2dd\ubcc4\ud558\ub3c4\ub85d \uc7a5\ub824\ud558\ub294 \uac15\ub825\ud55c \uc778\uc99d \uc778\uc13c\ud2f0\ube0c\uc640 \uba85\uc2dc\uc801 \uc2dd\ubcc4\uc774 \ubd88\uac00\ub2a5\ud55c \uacbd\uc6b0\uc758 \uaca9\ucc28\ub97c \uba54\uc6b8 \uc218 \uc788\ub294 \uc815\uad50\ud55c \ubaa8\ub378\ub9c1 \uae30\ubc95\uc744 \ubaa8\ub450 \uad6c\ud604\ud574\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"how-do-you-connect-online-marketing-to-offline-conversions%3F\" tabindex=\"-1\" data-source-line=\"449-449\"><span class=\"ez-toc-section\" id=\"How_do_you_connect_online_marketing_to_offline_conversions\"><\/span>\uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \uc624\ud504\ub77c\uc778 \uc804\ud658\uc5d0 \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ud558\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \uc624\ud504\ub77c\uc778 \uc804\ud658\uc5d0 \uc5f0\uacb0\ud558\ub824\uba74 \ucc44\ub110 \uac04\uc5d0 \uc2dd\ubcc4 \uac00\ub2a5\ud55c \uc5f0\uacb0 \uace0\ub9ac\ub97c \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uae30\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. (1) \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \ud45c\uc2dc\ub418\uace0 \uc804\ud658 \uc2dc\uc810\uc5d0 \uc218\uc9d1\ub418\ub294 \uace0\uc720 \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc \uad6c\ud604, (2) \ub3d9\uc801 \uc804\ud654\ubc88\ud638\ub97c \ud65c\uc6a9\ud55c \ud1b5\ud654 \ucd94\uc801\uc744 \ud1b5\ud574 \ub514\uc9c0\ud138 \ud130\uce58\ud3ec\uc778\ud2b8\uc640 \uc804\ud654 \ud1b5\ud654 \uc5f0\uacb0, (3) \uc2e4\ubb3c \uc790\ub8cc\uc5d0 \ub300\ud55c \uac1c\uc778\ud654\ub41c URL \ub610\ub294 QR \ucf54\ub4dc \uc0dd\uc131, (4) \uc628\ub77c\uc778\uacfc \ud310\ub9e4 \uc2dc\uc810 \ubaa8\ub450\uc5d0\uc11c \uc774\uba54\uc77c \uc8fc\uc18c \uc218\uc9d1, (5) \uc624\ud504\ub77c\uc778 \uac70\ub798 \uae30\ub85d\uacfc \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ub178\ucd9c\uc744 \ube44\uad50\ud558\ub294 \ub9e4\uce58\ubc31 \ub370\uc774\ud130 \ubd84\uc11d. \uac00\uc7a5 \uc815\uad50\ud55c \uc811\uadfc\ubc95\uc740 \uc5ec\ub7ec \ubc29\ubc95\uc744 \uacb0\ud569\ud558\uc5ec \ud3ec\uad04\uc801\uc778 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uae30\uc5ec\ub3c4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4.\n<h3 id=\"how-does-cross-channel-attribution-work-with-walled-gardens-like-facebook-and-google%3F\" tabindex=\"-1\" data-source-line=\"452-452\"><span class=\"ez-toc-section\" id=\"How_does_cross-channel_attribution_work_with_walled_gardens_like_Facebook_and_Google\"><\/span>Facebook\uacfc Google\uacfc \uac19\uc740 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc740 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc(Walled Garden)\uc5d0\uc11c\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc774 \ub370\uc774\ud130 \uacf5\uc720\ub97c \uc81c\ud55c\ud558\uae30 \ub54c\ubb38\uc5d0 \uc0c1\ub2f9\ud55c \uc5b4\ub824\uc6c0\uc744 \uc57c\uae30\ud569\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. (1) Google \ubc0f Facebook\uc758 \uc804\ud658 API\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc \uc81c\uacf5 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub3c4\uad6c \uc0ac\uc6a9, (2) \ub79c\ub529 \ud398\uc774\uc9c0 \ubd84\uc11d\uc744 \uc704\ud574 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c UTM \ub9e4\uac1c\ubcc0\uc218 \uad6c\ud604, (3) \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45\uc744 \uc900\uc218\ud558\ub294 \ubd84\uc11d\uc744 \uc704\ud55c \ub370\uc774\ud130 \ud074\ub9b0\ub8f8 \uad6c\ucd95, (4) \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc804\uc1a1\ud558\uae30 \uc804\uc5d0 \uc11c\ubc84 \uce21 \ucd94\uc801\uc744 \ud65c\uc6a9\ud558\uc5ec \uc804\ud658 \ub370\uc774\ud130\ub97c \uc218\uc9d1, (5) \uc2e4\uc81c \ud50c\ub7ab\ud3fc \uc601\ud5a5\uc744 \uce21\uc815\ud558\uae30 \uc704\ud55c \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8 \uc218\ud589. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uba74\uc11c, \ud06c\ub85c\uc2a4 \ud50c\ub7ab\ud3fc \uce21\uc815\uc744 \uc704\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc758 \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"what-skills-are-needed-for-cross-channel-attribution-implementation%3F\" tabindex=\"-1\" data-source-line=\"455-455\"><span class=\"ez-toc-section\" id=\"What_skills_are_needed_for_cross-channel_attribution_implementation\"><\/span>\ud06c\ub85c\uc2a4\ucc44\ub110 \uc18d\uc131 \uad6c\ud604\uc5d0 \ud544\uc694\ud55c \uae30\uc220\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc131\uacf5\uc801\uc778 \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud574\uc11c\ub294 \ub2e4\uc591\ud55c \uae30\uc220\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. (1) \uc11c\ub85c \ub2e4\ub978 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uc5f0\uacb0\ud558\ub294 \ub370\uc774\ud130 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \uc804\ubb38\uc131, (2) \ud06c\ub85c\uc2a4\ucc44\ub110 \ud328\ud134\uc744 \ud574\uc11d\ud558\ub294 \ubd84\uc11d \uc9c0\uc2dd, (3) \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc744 \ud3c9\uac00\ud558\ub294 \ud1b5\uacc4\uc801 \uc774\ud574, (4) \ucd94\uc801 \ubc0f \uce21\uc815 \ub3c4\uad6c\ub97c \uad6c\ud604\ud558\ub294 \ub9c8\ucf00\ud305 \uae30\uc220 \uacbd\ud5d8, (5) \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc778\uc0ac\uc774\ud2b8\ub97c \uc2e4\ud589\uc73c\ub85c \uc62e\uae30\ub294 \ube44\uc988\ub2c8\uc2a4 \uac10\uac01, \uadf8\ub9ac\uace0 (6) \ubcf5\uc7a1\ud55c \uacb0\uacfc\ub97c \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uc124\uba85\ud558\ub294 \uc18c\ud1b5 \ub2a5\ub825. \uc77c\ubc18\uc801\uc73c\ub85c \uc870\uc9c1\uc5d0\ub294 \uae30\uc220 \uad6c\ud604\uc744 \ub2f4\ub2f9\ud558\ub294 \ub370\uc774\ud130 \uc5d4\uc9c0\ub2c8\uc5b4\uc640 \ub370\uc774\ud130\ub97c \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\ub85c \uc804\ud658\ud558\ub294 \ubd84\uc11d \uc804\ubb38\uac00 \ub4f1 \ub2e4\uc591\ud55c \uc804\ubb38\uac00\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"how-do-you-get-buy-in-for-cross-channel-attribution-from-channel-specific-teams%3F\" tabindex=\"-1\" data-source-line=\"458-458\"><span class=\"ez-toc-section\" id=\"How_do_you_get_buy-in_for_cross-channel_attribution_from_channel-specific_teams\"><\/span>\ucc44\ub110\ubcc4 \ud300\uc73c\ub85c\ubd80\ud130 \ud06c\ub85c\uc2a4\ucc44\ub110 \uadc0\uc18d\uc5d0 \ub300\ud55c \ub3d9\uc758\ub97c \uc5b4\ub5bb\uac8c \uc5bb\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ucc44\ub110 \ud300\uc758 \ub3d9\uc758\ub97c \uc5bb\uc73c\ub824\uba74 \uae30\uc5ec\ub3c4\uac00 \uc778\uc9c0\ub41c \uc131\uacfc\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60\uc9c0\uc5d0 \ub300\ud55c \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc6b0\ub824\ub97c \ud574\uc18c\ud574\uc57c \ud569\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. (1) \ucc44\ub110\ubcc4 \uce21\uc815 \ud56d\ubaa9\uc744 \ub300\uccb4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ubcf4\uc644\ud558\ub294 &quot;\uadf8\ub9ac\uace0&quot; \uc9c0\ud45c\ubd80\ud130 \uc2dc\uc791\ud569\ub2c8\ub2e4. (2) \uae30\uc5ec\ub3c4 \ubaa8\ub378 \uac1c\ubc1c\uc5d0 \ucc44\ub110 \ub9ac\ub354\ub97c \ucc38\uc5ec\uc2dc\ud0b5\ub2c8\ub2e4. (3) \uae30\uc5ec\ub3c4\uac00 \uc9c1\uc811 \uc804\ud658\ubfd0 \uc544\ub2c8\ub77c \uac01 \ucc44\ub110\uc758 \uad50\ucc28 \ucc44\ub110 \uc601\ud5a5\ub825\uc744 \uc5b4\ub5bb\uac8c \ub4dc\ub7ec\ub0b4\ub294\uc9c0 \uac15\uc870\ud569\ub2c8\ub2e4. (4) \uc131\uacfc \ud3c9\uac00\ub97c \uc810\uc9c4\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0a4\ub294 \ub2e8\uacc4\uc801 \uc804\ud658\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4. (5) \uad50\ucc28 \ucc44\ub110 \uc601\ud5a5\ub825\uc744 \ubcf4\uc0c1\ud558\ub294 \uacf5\uc720 \uc131\uacf5 \uc9c0\ud45c\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uae30\uc5ec\ub3c4\ub97c \ud3c9\uac00\uac00 \uc544\ub2cc \ucd5c\uc801\ud654 \ub3c4\uad6c\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h2 id=\"academic-references\" tabindex=\"-1\" data-source-line=\"461-461\"><span class=\"ez-toc-section\" id=\"Academic_References\"><\/span>\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol data-source-line=\"463-472\">\n<li data-source-line=\"463-464\">\nLi, H., &amp; Kannan, PK (2014). &quot;\ub2e4\uc911\ucc44\ub110 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c\uc758 \uc804\ud658 \uae30\uc5ec\ub3c4: \uacbd\ud5d8\uc801 \ubaa8\ub378\uacfc \ud604\uc7a5 \uc2e4\ud5d8.&quot; \ub9c8\ucf00\ud305 \uc5f0\uad6c \uc800\ub110, 51(1), 40-56.\n<\/li>\n<li data-source-line=\"465-466\">\nBerman, R. (2018). &quot;\ub9c8\uc9c0\ub9c9 \ud130\uce58 \ub108\uba38: \uc628\ub77c\uc778 \uad11\uace0\uc5d0\uc11c\uc758 \uadc0\uc18d.&quot; \ub9c8\ucf00\ud305 \uacfc\ud559, 37(5), 771-792.\n<\/li>\n<li data-source-line=\"467-468\">\nAbhishek, V., Fader, P., &amp; Hosanagar, K. (2015). &quot;\ud37c\ub110\uc744 \ud1b5\ud55c \ubbf8\ub514\uc5b4 \ub178\ucd9c: \ub2e4\ub2e8\uacc4 \uadc0\uc778 \ubaa8\ub378.&quot; SSRN\uc5d0\uc11c \ud655\uc778 \uac00\ub2a5: https:\/\/ssrn.com\/abstract=2158421\n<\/li>\n<li data-source-line=\"469-470\">\nDe Haan, E., Wiesel, T., &amp; Pauwels, K. (2016). &quot;\ub2e4\uc911 \ucc44\ub110 \uadc0\uc18d \ud504\ub808\uc784\uc6cc\ud06c\uc5d0\uc11c \uad6c\ub9e4 \uc804\ud658\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \uc628\ub77c\uc778 \uad11\uace0 \ud615\ud0dc\uc758 \ud6a8\uacfc.&quot; \uad6d\uc81c \ub9c8\ucf00\ud305 \uc5f0\uad6c \uc800\ub110, 33(3), 491-507.\n<\/li>\n<li data-source-line=\"471-472\">\nAnderl, E., Schumann, JH, &amp; Kunz, W. (2016). &quot;\uae30\uc5c5\uc774 \ub2e4\uc911\ucc44\ub110 \uc628\ub77c\uc778 \ub370\uc774\ud130\uc758 \ubcf5\uc7a1\uc131\uc744 \uc904\uc774\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30: \uace0\uac1d \uc5ec\uc815\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \ubd84\ub958 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd.&quot; Journal of Retailing, 92(2), 185-203.\n<\/li>\n<\/ol>\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"473-473\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc9c4\uc815\ud55c \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ud30c\uc545\ud558\ub824\ub294 \uae30\uc5c5\uc5d0\uac8c \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud55c \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \ud574\uc18c\ud558\ub294 \uac83\uc740 \ub354 \uc774\uc0c1 \uc120\ud0dd \uc0ac\ud56d\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uace0\uac1d \uc5ec\uc815\uc774 \uc5ec\ub7ec \ucc44\ub110, \uae30\uae30, \uadf8\ub9ac\uace0 \uc628\ub77c\uc778\/\uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uac78\uccd0 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9d0\uc5d0 \ub530\ub77c, \uae30\uc874\uc758 \ucc44\ub110\ubcc4 \uce21\uc815 \ubc29\uc2dd\uc73c\ub85c\ub294 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uc774\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"479-484\">\n<li data-source-line=\"479-479\"><strong>\ucd5c\uc801\ud654\ub41c \ub9c8\ucf00\ud305 \ud22c\uc790<\/strong>: \uac01 \ucc44\ub110\uc758 \uc2e4\uc81c \uc601\ud5a5\uc744 \uc774\ud574\ud558\uba74 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \uc608\uc0b0 \ubc30\ubd84\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"480-480\"><strong>\ud5a5\uc0c1\ub41c \uace0\uac1d \uacbd\ud5d8<\/strong>: \ucc44\ub110\uc774 \uc5b4\ub5bb\uac8c \ud568\uaed8 \uc791\ub3d9\ud558\ub294\uc9c0 \uc778\uc2dd\ud558\uba74 \ubcf4\ub2e4 \uc6d0\ud65c\ud55c \uace0\uac1d \uc5ec\uc815\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"481-481\"><strong>\ud5a5\uc0c1\ub41c \ub9c8\ucf00\ud305 \ubbfc\ucca9\uc131<\/strong>: \ud3ec\uad04\uc801\uc778 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub354 \ube60\ub978 \ucd5c\uc801\ud654\uac00 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"482-482\"><strong>\ub354 \ud070 \ub9c8\ucf00\ud305 \ucc45\uc784\uc131<\/strong>: \ubcf4\ub2e4 \uc815\ud655\ud55c \uce21\uc815\uc740 \ub9c8\ucf00\ud305\uc774 \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\uc5d0 \uc2e4\uc81c\ub85c \uc5bc\ub9c8\ub098 \uae30\uc5ec\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"483-484\"><strong>\uacbd\uc7c1 \uc6b0\uc704<\/strong>: \uadc0\uc18d \uae30\ub2a5\uc774 \ucc28\ubcc4\ud654 \uc694\uc18c\uac00 \ub418\uba74\uc11c \uc870\uae30 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