{"id":281,"date":"2025-05-12T19:03:53","date_gmt":"2025-05-13T03:03:53","guid":{"rendered":"https:\/\/attrisight.com\/?p=281"},"modified":"2025-05-12T19:03:53","modified_gmt":"2025-05-13T03:03:53","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/","title":{"rendered":"B2B\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc18d\uc131: \uace0\uc720\ud55c \uacfc\uc81c\uc640 \ud574\uacb0\ucc45"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Summary\" >\uc694\uc57d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Introduction\" >\uc18c\uac1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#The_Unique_Nature_of_B2B_Attribution\" >B2B \uadc0\uc18d\uc758 \uace0\uc720\ud55c \ud2b9\uc131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Extended_Sales_Cycles\" >\ud655\uc7a5\ub41c \ud310\ub9e4 \uc8fc\uae30<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Multiple_Decision_Makers\" >\uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Account-Level_Focus\" >\uacc4\uc815 \uc218\uc900 \uc9d1\uc911<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Online_and_Offline_Interactions\" >\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc0c1\ud638 \uc791\uc6a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Sales_and_Marketing_Integration\" >\uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud1b5\ud569<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Key_B2B_Attribution_Challenges_and_Solutions\" >B2B \uc18d\uc131\uc758 \uc8fc\uc694 \uacfc\uc81c \ubc0f \uc194\ub8e8\uc158<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Challenge_1_Lengthy_Sales_Cycles_Exceed_Standard_Attribution_Windows\" >\uacfc\uc81c 1: \uae34 \ud310\ub9e4 \uc8fc\uae30\uac00 \ud45c\uc900 \uadc0\uc18d \uae30\uac04\uc744 \ucd08\uacfc\ud568<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Challenge_2_Multiple_Decision_Makers_with_Different_Journeys\" >\uacfc\uc81c 2: \ub2e4\uc591\ud55c \uc5ec\uc815\uc744 \uac00\uc9c4 \uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Challenge_3_Integrating_Online_and_Offline_Interactions\" >\uacfc\uc81c 3: \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc0c1\ud638 \uc791\uc6a9 \ud1b5\ud569<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Challenge_4_Sales_Touchpoints_in_the_Attribution_Model\" >\uacfc\uc81c 4: \uadc0\uc18d \ubaa8\ub378\uc758 \uc601\uc5c5 \uc811\uc810<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Challenge_5_Complex_Multi-Touch_Customer_Journeys\" >\uacfc\uc81c 5: \ubcf5\uc7a1\ud55c \uba40\ud2f0\ud130\uce58 \uace0\uac1d \uc5ec\uc815<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Building_an_Effective_B2B_Attribution_Framework\" >\ud6a8\uacfc\uc801\uc778 B2B \uc18d\uc131 \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ucd95<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Step_1_Define_B2B-Specific_Conversion_Events\" >1\ub2e8\uacc4: B2B\ubcc4 \uc804\ud658 \uc774\ubca4\ud2b8 \uc815\uc758<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Step_2_Implement_Account-Based_Tracking\" >2\ub2e8\uacc4: \uacc4\uc815 \uae30\ubc18 \ucd94\uc801 \uad6c\ud604<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Step_3_Integrate_Sales_and_Marketing_Data\" >3\ub2e8\uacc4: \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ud1b5\ud569<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Step_4_Select_and_Customize_Attribution_Models\" >4\ub2e8\uacc4: \uc18d\uc131 \ubaa8\ub378 \uc120\ud0dd \ubc0f \uc0ac\uc6a9\uc790 \uc9c0\uc815<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Step_5_Implement_Practical_Measurement_Solutions\" >5\ub2e8\uacc4: \uc2e4\uc6a9\uc801\uc778 \uce21\uc815 \uc194\ub8e8\uc158 \uad6c\ud604<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Case_Study_Manufacturing_Company_Transforms_Marketing_ROI\" >\uc0ac\ub840 \uc5f0\uad6c: \uc81c\uc870 \ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 ROI \ud601\uc2e0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#The_Challenge\" >\ub3c4\uc804 \uacfc\uc81c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#The_Solution\" >\ud574\uacb0\ucc45<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#The_Results\" >\uacb0\uacfc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#B2B_Attribution_Best_Practices\" >B2B \uc18d\uc131 \ubaa8\ubc94 \uc0ac\ub840<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#1_Focus_on_Incremental_Improvement\" >1. \uc810\uc9c4\uc801 \uac1c\uc120\uc5d0 \uc9d1\uc911<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#2_Combine_Multiple_Measurement_Approaches\" >2. \uc5ec\ub7ec \uce21\uc815 \uc811\uadfc \ubc29\uc2dd \uacb0\ud569<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#3_Prioritize_Sales-Marketing_Alignment\" >3. \uc601\uc5c5-\ub9c8\ucf00\ud305 \uc815\ub82c \uc6b0\uc120 \uc21c\uc704 \uc9c0\uc815<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#4_Balance_Sophistication_with_Usability\" >4. \uc138\ub828\ubbf8\uc640 \uc0ac\uc6a9\uc131\uc758 \uade0\ud615<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#5_Future-Proof_Your_Approach\" >5. \ubbf8\ub798 \uc9c0\ud5a5\uc801 \uc811\uadfc \ubc29\uc2dd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#How_is_B2B_attribution_different_from_B2C_attribution\" >B2B \uadc0\uc18d\uc740 B2C \uadc0\uc18d\uacfc \uc5b4\ub5bb\uac8c \ub2e4\ub985\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#What_attribution_model_works_best_for_B2B_companies\" >B2B \ud68c\uc0ac\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uadc0\uc18d \ubaa8\ub378\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#How_do_you_attribute_value_to_offline_interactions_in_B2B\" >B2B\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uc5b4\ub5bb\uac8c \uac00\uce58\ub97c \ubd80\uc5ec\ud558\uc2dc\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#How_should_B2B_companies_handle_multiple_stakeholders_in_attribution\" >B2B \uae30\uc5c5\uc740 \uadc0\uc18d\uacfc \uad00\ub828\ub41c \uc5ec\ub7ec \uc774\ud574 \uad00\uacc4\uc790\ub97c \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ud574\uc57c \ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#What_technologies_are_essential_for_effective_B2B_attribution\" >\ud6a8\uacfc\uc801\uc778 B2B \uc18d\uc131\uc5d0 \ud544\uc218\uc801\uc778 \uae30\uc220\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Academic_References\" >\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-b2b-%ea%b3%a0%ec%9c%a0-%ea%b3%bc%ec%a0%9c-%ec%86%94%eb%a3%a8%ec%85%98\/#Conclusion\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"summary\" tabindex=\"-1\" data-source-line=\"3-3\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>\uc694\uc57d<span class=\"ez-toc-section-end\"><\/span><\/h2>\nB2B \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\ub294 B2C \ud658\uacbd\uc5d0\uc11c\ub294 \uacaa\uc9c0 \uc54a\ub294 \ub3c5\ud2b9\ud55c \uacfc\uc81c\ub97c \uc548\uaca8\uc90d\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub354 \uae34 \ud310\ub9e4 \uc8fc\uae30, \uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790, \ubcf5\uc7a1\ud55c \uc811\uc810 \uc0c1\ud638\uc791\uc6a9 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 B2B \ub9c8\ucf00\ud130\uac00 \uae30\uc5ec\ub3c4 \ubaa8\ub378\uc744 \uad6c\ud604\ud560 \ub54c \uc9c1\uba74\ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc5b4\ub824\uc6c0\uacfc \uc774\ub97c \uadf9\ubcf5\ud558\uae30 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \uc194\ub8e8\uc158 \ubc0f \uc804\ub7b5\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9 \ucc98\ub9ac\ubd80\ud130 CRM \ub370\uc774\ud130\ub97c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uacfc \ud1b5\ud569\ud558\ub294 \uac83\uae4c\uc9c0, \ud655\uc7a5\ub41c B2B \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc758 \uc601\ud5a5\uc744 \uc815\ud655\ud558\uac8c \uce21\uc815\ud558\uace0 \uad81\uadf9\uc801\uc73c\ub85c \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \ub9c8\ucf00\ud305 \uc758\uc0ac \uacb0\uc815\uacfc ROI \ud5a5\uc0c1\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \ud6a8\uacfc\uc801\uc778 \uae30\uc5ec\ub3c4 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694.\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\nB2B \ub9c8\ucf00\ud305 \uadc0\uc18d\uc740 B2C \ub9c8\ucf00\ud305 \uadc0\uc18d\uacfc \uadfc\ubcf8\uc801\uc73c\ub85c \ub2e4\ub985\ub2c8\ub2e4. \uc18c\ube44\uc790 \uad6c\ub9e4\ub294 \uba87 \ubd84 \ub610\ub294 \uba70\uce60 \ub9cc\uc5d0 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc9c0\ub9cc, B2B \ud310\ub9e4 \uc8fc\uae30\ub294 \uc5ec\ub7ec \uc774\ud574\uad00\uacc4\uc790, \uc218\ub9ce\uc740 \uc811\uc810, \uadf8\ub9ac\uace0 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \ud3ec\ud568\ud558\uc5ec \uc218\uac1c\uc6d4, \ub54c\ub85c\ub294 \uc218\ub144\uc5d0 \uac78\uccd0 \uc9c4\ud589\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uacfc \uac19\uc740 \ud604\uc800\ud55c \ucc28\uc774\uc810\uc744 \uc0dd\uac01\ud574 \ubcf4\uc2ed\uc2dc\uc624. \uac00\ud2b8\ub108 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, B2B \uad6c\ub9e4 \uacb0\uc815\uc5d0\ub294 \ud3c9\uade0 6~10\uba85\uc758 \uc758\uc0ac\uacb0\uc815\uad8c\uc790\uac00 \ucc38\uc5ec\ud558\uba70, \uac01 \uc758\uc0ac\uacb0\uc815\uad8c\uc790\ub294 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c 5~8\uac1c\uc758 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \uae30\uc5c5 B2B \ud310\ub9e4\ub294 \uccab \uc0c1\ud638\uc791\uc6a9\ubd80\ud130 \uac70\ub798 \uc131\uc0ac\uae4c\uc9c0 \uac70\uc758 7\uac1c\uc6d4\uc5d0 \uac78\uccd0 27\uac1c \uc774\uc0c1\uc758 \uc811\uc810\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcf5\uc7a1\ud55c \uc5ec\uc815\uc73c\ub85c \uc778\ud574 \uae30\uc874\uc758 \uadc0\uc18d \ubc29\uc2dd\uc740 \ub300\uccb4\ub85c \ubd80\uc871\ud569\ub2c8\ub2e4. \ud3ec\ub808\uc2a4\ud130\uc758 \uc218\uc11d \uc560\ub110\ub9ac\uc2a4\ud2b8 \ub85c\ub9ac \uc704\uc988\ub3c4\ub294 &quot;B2B \uad6c\ub9e4\uc790 \uc5ec\uc815\uc740 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \uc9c0\uc5ed\uacfc \uae30\ub2a5\uc5d0 \uc810\uc810 \ub354 \ubd84\uc0b0\ub418\uba74\uc11c \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc84c\uc2b5\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4. &quot;\uae30\uc874 \uadc0\uc18d \ubaa8\ub378\uc740 \uc774\ucc98\ub7fc \ubcf5\uc7a1\ud558\uace0 \ud655\uc7a5\ub41c \uc758\uc0ac\uacb0\uc815 \ud504\ub85c\uc138\uc2a4\ub97c \uc704\ud574 \uc124\uacc4\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.&quot; \uc774\ub7ec\ud55c \ubcf5\uc7a1\uc131\uc740 \uadc0\uc18d\uacfc \uad00\ub828\ub41c \uace0\uc720\ud55c \uacfc\uc81c\ub97c \uc57c\uae30\ud569\ub2c8\ub2e4. \uad6c\ub9e4 6\uac1c\uc6d4 \uc804\uc5d0 \ubb34\uc5ed \ubc15\ub78c\ud68c\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\ub294 \ub300\ud654\uc758 \uc601\ud5a5\uc744 \uc5b4\ub5bb\uac8c \uc801\uc808\ud558\uac8c \ud3c9\uac00\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uac00 \uc11c\ub85c \ub2e4\ub978 \ub9c8\ucf00\ud305 \uc811\uc810\uacfc \uc0c1\ud638\uc791\uc6a9\ud560 \ub54c \uc5b4\ub5bb\uac8c \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uc601\uc5c5 \uc0c1\ud638\uc791\uc6a9\uc740 \ub9c8\ucf00\ud305 \uc811\uc810\uacfc \ud568\uaed8 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud560\uae4c\uc694? \uc774 \uac00\uc774\ub4dc\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c B2B \uae30\uc5ec \ubd84\uc11d\uc758 \uace0\uc720\ud55c \uacfc\uc81c\ub97c \uc0b4\ud3b4\ubcf4\uace0, \uae30\uc5c5 \uac04 \uad6c\ub9e4\uc758 \ubcf5\uc7a1\ud55c \ud604\uc2e4\uc744 \uc815\ud655\ud558\uac8c \ubc18\uc601\ud558\ub294 \uae30\uc5ec \ubd84\uc11d \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc801\uc808\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 B2B \ub9c8\ucf00\ud130\ub294 \ub2e8\uc21c\ud55c \ubaa8\ub378\uc744 \ub118\uc5b4 \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc744 \ucd09\uc9c4\ud558\uace0 \ub9c8\ucf00\ud305 ROI\ub97c \uadf9\ub300\ud654\ud558\ub294 \uc815\uad50\ud55c \uae30\uc5ec \ubd84\uc11d \uc2dc\uc2a4\ud15c\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0B2B \uad6c\ub9e4\uc790 \uc5ec\uc815\uc758 \uace0\uc720\ud55c \ud2b9\uc131\uc744 \uace0\ub824\ud55c \ub9de\ucda4\ud615 \uce21\uc815 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 B2B \uc870\uc9c1\uc774 \ubcf5\uc7a1\ud55c \uadc0\uc18d \uacfc\uc81c\ub97c \uadf9\ubcf5\ud558\ub3c4\ub85d \ub3d5\ub294 \ub370 \ud2b9\ud654\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.\n<h2 id=\"the-unique-nature-of-b2b-attribution\" tabindex=\"-1\" data-source-line=\"21-21\"><span class=\"ez-toc-section\" id=\"The_Unique_Nature_of_B2B_Attribution\"><\/span>B2B \uadc0\uc18d\uc758 \uace0\uc720\ud55c \ud2b9\uc131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uad6c\uccb4\uc801\uc778 \uacfc\uc81c\ub97c \ub2e4\ub8e8\uae30\uc5d0 \uc55e\uc11c, B2B \uadc0\uc18d\uc774 B2C \uadc0\uc18d\uacfc \uadfc\ubcf8\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \ub2e4\ub978\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\n<h3 id=\"extended-sales-cycles\" tabindex=\"-1\" data-source-line=\"25-25\"><span class=\"ez-toc-section\" id=\"Extended_Sales_Cycles\"><\/span>\ud655\uc7a5\ub41c \ud310\ub9e4 \uc8fc\uae30<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uad6c\ub9e4 \uacb0\uc815\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc194\ub8e8\uc158\uc758 \ubcf5\uc7a1\uc131\uacfc \uac00\uaca9\ub300\uc5d0 \ub530\ub77c 3\uac1c\uc6d4\uc5d0\uc11c 18\uac1c\uc6d4\uae4c\uc9c0 \uc7a5\uae30\uac04\uc5d0 \uac78\uccd0 \uc9c4\ud589\ub429\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uae34 \uae30\uac04\uc740 \uadc0\uc18d \uad00\ub828 \uc5ec\ub7ec \ubb38\uc81c\ub97c \uc57c\uae30\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"29-33\">\n<li data-source-line=\"29-29\"><strong>\uadc0\uc18d \ucc3d<\/strong>: \ud45c\uc900 30\uc77c \ub610\ub294 90\uc77c \ud68c\uace0 \uae30\uac04\uc740 \ucd08\uae30 \ub2e8\uacc4\uc758 \uc911\uc694\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ub193\uce58\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"30-30\"><strong>\uc6b0\uc120\uc21c\uc704 \ubcc0\uacbd<\/strong>: \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4 \uc911\uc5d0 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc774 \ubcc0\uacbd\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"31-31\"><strong>\uc2dc\uc7a5 \ubcc0\ud654<\/strong>: \uacbd\uc7c1 \ud658\uacbd\uacfc \uc194\ub8e8\uc158\uc740 \uae34 \uc8fc\uae30 \ub3d9\uc548 \uc9c4\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"32-33\"><strong>\uc778\uc0ac \ubcc0\uacbd<\/strong>: \uc758\uc0ac\uacb0\uc815\uad8c\uc790\uc640 \uc601\ud5a5\ub825 \uc788\ub294 \uc0ac\ub78c\uc740 \ud504\ub85c\uc138\uc2a4 \uc911\uc5d0 \uc5ed\ud560\uc744 \ubcc0\uacbd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\nSiriusDecisions\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 B2B \ud310\ub9e4 \uc8fc\uae30\uac00 \uc2e4\uc81c\ub85c \uae38\uc5b4\uc84c\uc73c\uba70, \ubcf5\uc7a1\ud55c \uae30\uc5c5 \ud310\ub9e4\uc758 \uacbd\uc6b0 5\ub144 \uc804\ubcf4\ub2e4 22%\uac00 \ub354 \uac78\ub838\uc2b5\ub2c8\ub2e4.\n<h3 id=\"multiple-decision-makers\" tabindex=\"-1\" data-source-line=\"36-36\"><span class=\"ez-toc-section\" id=\"Multiple_Decision_Makers\"><\/span>\uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uad6c\ub9e4\uc5d0\ub294 \ub2e8\uc77c \uc758\uc0ac\uacb0\uc815\uad8c\uc790\uac00 \ucc38\uc5ec\ud558\ub294 \uacbd\uc6b0\uac00 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4. \ub300\uc2e0 \uad6c\ub9e4 \uc704\uc6d0\ud68c\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uad6c\uc131\uc6d0\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4.\n<ul data-source-line=\"40-45\">\n<li data-source-line=\"40-40\"><strong>\ucc54\ud53c\uc5b8<\/strong>: \uadc0\ud558\uc758 \uc194\ub8e8\uc158\uc744 \uc704\ud55c \ub0b4\ubd80 \uc639\ud638\uc790<\/li>\n<li data-source-line=\"41-41\"><strong>\uae30\uc220 \ud3c9\uac00\uc790<\/strong>: \uae30\ub2a5\uc801 \uc694\uad6c \uc0ac\ud56d\uc744 \ud3c9\uac00\ud558\ub294 \uc0ac\ub78c\ub4e4<\/li>\n<li data-source-line=\"42-42\"><strong>\uacbd\uc81c\uc801 \uad6c\ub9e4\uc790<\/strong>: \uc7ac\uc815 \uad8c\ud55c\uc774 \uc788\ub294 \uc608\uc0b0 \ub2f4\ub2f9\uc790<\/li>\n<li data-source-line=\"43-43\"><strong>\ucd5c\uc885 \uc0ac\uc6a9\uc790<\/strong>: \uc2e4\uc81c\ub85c \uc81c\ud488\uc744 \uc0ac\uc6a9\ud560 \uc0ac\ub78c\ub4e4<\/li>\n<li data-source-line=\"44-45\"><strong>\ud68d\ub4dd<\/strong>: \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uad00\ub9ac\ud558\ub294 \uc804\ubb38\uac00<\/li>\n<\/ul>\n\uac01 \uc774\ud574\uad00\uacc4\uc790\ub294 \uac01\uc790\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \ucf58\ud150\uce20\uc640 \ucc44\ub110\uc744 \ud65c\uc6a9\ud558\uc5ec \uc815\ubcf4\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uae30\uc220 \ud3c9\uac00\uc790\ub294 \uc81c\ud488 \uc0ac\uc591\uc5d0 \uc2ec\ub3c4 \uc788\uac8c \uad00\uc5ec\ud558\ub294 \ubc18\uba74, \uacbd\uc81c \uad6c\ub9e4\uc790\ub294 ROI \uacc4\uc0b0\uae30\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"account-level-focus\" tabindex=\"-1\" data-source-line=\"48-48\"><span class=\"ez-toc-section\" id=\"Account-Level_Focus\"><\/span>\uacc4\uc815 \uc218\uc900 \uc9d1\uc911<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2C \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uac1c\ubcc4 \uace0\uac1d \uc5ec\uc815\uc744 \ubd84\uc11d\ud558\ub294 \ubc18\uba74, B2B\ub294 \uacc4\uc815 \ub2e8\uc704\uc758 \uad00\uc810\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \uac19\uc740 \ud68c\uc0ac\uc758 \uc5ec\ub7ec \ub2f4\ub2f9\uc790\uac00 \ub9c8\ucf00\ud305\uacfc \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \uc0c1\ud638\uc791\uc6a9\ud558\uc5ec \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubaa9\ud45c \uc870\uc9c1 \ub0b4 \ubaa8\ub4e0 \ub2f4\ub2f9\uc790\uc758 \uc811\uc810\uc744 \uc9d1\uacc4\ud558\uace0 \ubd84\uc11d\ud558\ub294 \uacc4\uc815 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uacc4\uc815 \ub2e8\uc704\uc5d0\uc11c \uc0c1\ud638\uc791\uc6a9\uc774 \uc5b4\ub5bb\uac8c \ud568\uaed8 \uc791\uc6a9\ud558\ub294\uc9c0 \uc774\ud574\ud558\uba74 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ub354\uc6b1 \uc815\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\n<h3 id=\"online-and-offline-interactions\" tabindex=\"-1\" data-source-line=\"56-56\"><span class=\"ez-toc-section\" id=\"Online_and_Offline_Interactions\"><\/span>\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc0c1\ud638 \uc791\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uad6c\ub9e4 \uc5ec\uc815\uc740 \ub2e4\uc74c\uc744 \ud3ec\ud568\ud558\uc5ec \ub514\uc9c0\ud138 \uc138\uacc4\uc640 \ubb3c\ub9ac\uc801 \uc138\uacc4 \ubaa8\ub450\ub97c \ud3ec\uad04\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"60-63\">\n<li data-source-line=\"60-60\"><strong>\ub514\uc9c0\ud138 \ud130\uce58\ud3ec\uc778\ud2b8<\/strong>: \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38, \ucf58\ud150\uce20 \ub2e4\uc6b4\ub85c\ub4dc, \uc774\uba54\uc77c \ucc38\uc5ec, \uc6e8\ube44\ub098<\/li>\n<li data-source-line=\"61-61\"><strong>\ubb3c\ub9ac\uc801 \uc811\uc810<\/strong>: \ubb34\uc5ed \ubc15\ub78c\ud68c, \ucee8\ud37c\ub7f0\uc2a4, \uc601\uc5c5 \ud68c\uc758, \uc81c\ud488 \ub370\ubaa8<\/li>\n<li data-source-line=\"62-63\"><strong>\ud558\uc774\ube0c\ub9ac\ub4dc \uc0c1\ud638\uc791\uc6a9<\/strong>: \uac00\uc0c1 \uc774\ubca4\ud2b8, \uc628\ub77c\uc778\uc73c\ub85c \uc2dc\uc791\ub41c \uc804\ud654 \ud1b5\ud654<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ub2e4\uc591\ud55c \uc0c1\ud638\uc791\uc6a9\uc744 \uc77c\uad00\ub41c \uadc0\uc18d \ubaa8\ub378\ub85c \uc5f0\uacb0\ud558\ub294 \ub370\uc5d0\ub294 \uc0c1\ub2f9\ud55c \uae30\uc220\uc801 \uacfc\uc81c\uac00 \ub530\ub985\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0\ub294 \ub514\uc9c0\ud138 \ucc44\ub110\uc758 \uc790\ub3d9 \ucd94\uc801 \uae30\ub2a5\uc774 \ubd80\uc871\ud55c \uacbd\uc6b0\uac00 \ub9ce\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\n<h3 id=\"sales-and-marketing-integration\" tabindex=\"-1\" data-source-line=\"66-66\"><span class=\"ez-toc-section\" id=\"Sales_and_Marketing_Integration\"><\/span>\uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub300\ubd80\ubd84\uc758 B2C \uad6c\ub9e4\uc640 \ub2ec\ub9ac, B2B \uc601\uc5c5\uc740 \uac70\uc758 \ud56d\uc0c1 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc640\uc758 \uc9c1\uc811\uc801\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \ub370\ubaa8, \uc81c\uc548, \ud611\uc0c1\uacfc \uac19\uc740 \uc774\ub7ec\ud55c \uc601\uc5c5 \uc811\uc810\uc740 \uc758\uc0ac \uacb0\uc815 \uacfc\uc815\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\ubbc0\ub85c \uadc0\uc778 \ubaa8\ub378\uc5d0 \ubc18\uc601\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ub9c8\ucf00\ud305 \ubd84\uc11d\uacfc CRM \uc2dc\uc2a4\ud15c\uc744 \uae34\ubc00\ud558\uac8c \ud1b5\ud569\ud558\uc5ec \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uc0c1\ud638\uc791\uc6a9 \uc804\ubc18\uc5d0 \uac78\uce5c \uace0\uac1d \uc5ec\uc815\uc744 \uc644\ubcbd\ud558\uac8c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.\n<h2 id=\"key-b2b-attribution-challenges-and-solutions\" tabindex=\"-1\" data-source-line=\"72-72\"><span class=\"ez-toc-section\" id=\"Key_B2B_Attribution_Challenges_and_Solutions\"><\/span>B2B \uc18d\uc131\uc758 \uc8fc\uc694 \uacfc\uc81c \ubc0f \uc194\ub8e8\uc158<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc774\uc81c B2B \uadc0\uc18d\uc758 \uadfc\ubcf8\uc801\uc778 \ucc28\uc774\uc810\uc744 \uc774\ud574\ud588\uc73c\ubbc0\ub85c, \uc774\ub7ec\ud55c \ucc28\uc774\uc810\uc73c\ub85c \uc778\ud574 \ubc1c\uc0dd\ud558\ub294 \uad6c\uccb4\uc801\uc778 \uacfc\uc81c\uc640 \uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\n<h3 id=\"challenge-1%3A-lengthy-sales-cycles-exceed-standard-attribution-windows\" tabindex=\"-1\" data-source-line=\"76-76\"><span class=\"ez-toc-section\" id=\"Challenge_1_Lengthy_Sales_Cycles_Exceed_Standard_Attribution_Windows\"><\/span>\uacfc\uc81c 1: \uae34 \ud310\ub9e4 \uc8fc\uae30\uac00 \ud45c\uc900 \uadc0\uc18d \uae30\uac04\uc744 \ucd08\uacfc\ud568<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud45c\uc900 \uadc0\uc18d \ubaa8\ub378\uc740 \uc885\uc885 30\uc77c, 60\uc77c \ub610\ub294 90\uc77c\uc758 \ud68c\uace0 \uae30\uac04\uc744 \uc0ac\uc6a9\ud558\ub294\ub370, \uc774\ub294 \uc5ec\ub7ec \ub2ec\uc5d0 \uac78\uccd0 \ud3bc\uccd0\uc9c0\ub294 B2B \ud310\ub9e4 \uc8fc\uae30\ub97c \uc218\uc6a9\ud560 \uc218 \uc5c6\ub294 \uae30\uac04\uc785\ub2c8\ub2e4.\n<strong>\uc194\ub8e8\uc158: \ud655\uc7a5\ub41c \uc18d\uc131 \ucc3d \uad6c\ud604<\/strong>\n<ul data-source-line=\"82-86\">\n<li data-source-line=\"82-82\"><strong>\ub8e9\ubc31 \uae30\uac04 \uc5f0\uc7a5<\/strong>: \uc77c\ubc18\uc801\uc778 \ud310\ub9e4 \uc8fc\uae30\ub97c \uae30\ubc18\uc73c\ub85c \ud655\uc7a5\ub41c \ud68c\uace0 \ucc3d(6~18\uac1c\uc6d4)\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc18d\uc131 \ubaa8\ub378\uc744 \uad6c\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"83-83\"><strong>\uccab \ubc88\uc9f8 \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub2e4<\/strong>: \uad00\uacc4\ub97c \uc2dc\uc791\ud558\ub294 \uc778\uc9c0 \ucc44\ub110\uc5d0 \ub300\ud55c \uccab \ubc88\uc9f8 \uc811\ucd09 \uadc0\uc18d\uc5d0 \ub354 \ub192\uc740 \uac00\uce58\ub97c \ub461\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"84-84\"><strong>\uc2dc\uac04 \uac10\uc18c \uc870\uc815<\/strong>: B2B \ud0c0\uc784\ub77c\uc778\uc5d0 \uc801\ud569\ud55c \ub354 \ub290\ub9b0 \uac10\uc1e0\uc728\ub85c \ud45c\uc900 \uc2dc\uac04 \uac10\uc1e0 \ubaa8\ub378 \uc218\uc815<\/li>\n<li data-source-line=\"85-86\"><strong>\ub9de\ucda4\ud615 \uc18d\uc131 \ubaa8\ub378\ub9c1<\/strong>: \uadc0\ud558\uc758 \ud2b9\uc815 \ud310\ub9e4 \uc8fc\uae30 \ud2b9\uc131\uc744 \uc218\uc6a9\ud558\ub294 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \uc608<\/strong>:<br \/>\n\ud55c \ub9c8\ucf00\ud305 \uae30\uc220 \ud68c\uc0ac\ub294 \ud3c9\uade0 \ud310\ub9e4 \uc8fc\uae30\ub97c \ubd84\uc11d\ud55c \ud6c4 \uae30\uc5ec \uae30\uac04\uc744 12\uac1c\uc6d4\ub85c \uc5f0\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uad6c\ub9e4 \uc804 9~10\uac1c\uc6d4 \ub3d9\uc548 \ud65c\uc6a9\ub41c \uc0ac\uace0 \ub9ac\ub354\uc2ed \ucf58\ud150\uce20\uac00 \uc131\uacf5\uc801\uc778 \uace0\uac1d \uad00\uacc4 \uad6c\ucd95\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud588\ub2e4\ub294 \uc0ac\uc2e4\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc874 90\uc77c \uae30\uac04\uc5d0\uc11c\ub294 \uc644\uc804\ud788 \ub193\uce5c \uc778\uc0ac\uc774\ud2b8\uc600\uc2b5\ub2c8\ub2e4.\n<h3 id=\"challenge-2%3A-multiple-decision-makers-with-different-journeys\" tabindex=\"-1\" data-source-line=\"90-90\"><span class=\"ez-toc-section\" id=\"Challenge_2_Multiple_Decision_Makers_with_Different_Journeys\"><\/span>\uacfc\uc81c 2: \ub2e4\uc591\ud55c \uc5ec\uc815\uc744 \uac00\uc9c4 \uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uad6c\ub9e4\uc5d0\ub294 \uc5ec\ub7ec \uc774\ud574 \uad00\uacc4\uc790\uac00 \uad00\uc5ec\ud558\uace0, \uac01 \uc774\ud574 \uad00\uacc4\uc790\uac00 \uc11c\ub85c \ub2e4\ub978 \uc815\ubcf4 \uc218\uc9d1 \uacbd\ub85c\ub97c \ub530\ub974\uae30 \ub54c\ubb38\uc5d0 \uae30\uc874\uc758 \ub2e8\uc77c \uc0ac\uc6a9\uc790 \uc5ec\uc815 \uadc0\uc18d\uc740 \ubd80\uc871\ud569\ub2c8\ub2e4.\n<strong>\uc194\ub8e8\uc158: \uacc4\uc815 \uae30\ubc18 \uc18d\uc131 \uad6c\ud604<\/strong>\n<ul data-source-line=\"96-100\">\n<li data-source-line=\"96-96\"><strong>\uc5f0\ub77d\ucc98 \uc9d1\uacc4<\/strong>: \ub3d9\uc77c\ud55c \uacc4\uc815\uc758 \ubaa8\ub4e0 \uc5f0\ub77d\ucc98\ub97c \uadf8\ub8f9\ud654\ud558\uc5ec \uc9d1\ub2e8 \ucc38\uc5ec\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"97-97\"><strong>\uc5ed\ud560 \uae30\ubc18 \uc5ec\uc815 \ub9e4\ud551<\/strong>: \uc774\ud574\uad00\uacc4\uc790 \uc5ed\ud560\uc5d0 \ub530\ub978 \uacf5\ud1b5 \uc5ec\uc815 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"98-98\"><strong>\uad6c\ub9e4 \ub2e8\uacc4 \uadc0\uc18d<\/strong>: \ud130\uce58\ud3ec\uc778\ud2b8\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad6c\ub9e4 \ub2e8\uacc4\uc5d0 \ub530\ub77c \ub2e4\ub978 \uadc0\uc18d \uac00\uc911\uce58\ub97c \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"99-100\"><strong>\uc5ec\ub7ec \uc804\ud658 \uc774\ubca4\ud2b8<\/strong>: \ucd5c\uc885 \uad6c\ub9e4 \uc774\ud6c4 \uc5ed\ud560\ubcc4 \uc804\ud658 \uc774\ubca4\ud2b8(\uae30\uc220 \ud3c9\uac00 \uc644\ub8cc, \uc608\uc0b0 \uc2b9\uc778 \ub4f1)\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \uc608<\/strong>:<br \/>\n\ud55c \uae30\uc5c5\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\ub294 \ubaa9\ud45c \uae30\uc5c5\uc758 \uace0\uac1d \uc811\uc810 \uc804\ubc18\uc5d0\uc11c \uc811\uc810\uc744 \uc9d1\uacc4\ud558\ub294 \uacc4\uc815 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uae30\uc220\uc801\uc778 \ud3c9\uac00\ub294 \uc81c\ud488 \uc124\uba85\uc11c\uc758 \uc601\ud5a5\uc744 \ud06c\uac8c \ubc1b\ub294 \ubc18\uba74, \uacbd\uc81c\uc801\uc778 \uad6c\ub9e4\uc790\ub4e4\uc740 ROI \uc9c0\ud45c\ub97c \ud3ec\ud568\ud55c \uc0ac\ub840 \uc5f0\uad6c\uc5d0 \ub354 \uc801\uadf9\uc801\uc73c\ub85c \ubc18\uc751\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \ub354\uc6b1 \ud0c0\uac9f\ud305\ub41c \ucf58\ud150\uce20 \uac1c\ubc1c \ubc0f \ubc30\ud3ec \uc804\ub7b5\uc774 \uc218\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n\n<h3 id=\"challenge-3%3A-integrating-online-and-offline-interactions\" tabindex=\"-1\" data-source-line=\"106-106\"><span class=\"ez-toc-section\" id=\"Challenge_3_Integrating_Online_and_Offline_Interactions\"><\/span>\uacfc\uc81c 3: \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc0c1\ud638 \uc791\uc6a9 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uad6c\ub9e4\uc5d0\ub294 \ub514\uc9c0\ud138 \uadc0\uc18d \uc2dc\uc2a4\ud15c \ub0b4\uc5d0\uc11c \ucd94\uc801\ud558\uae30 \uc5b4\ub824\uc6b4 \uc0c1\ub2f9\ud55c \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.\n<strong>\uc194\ub8e8\uc158: \ud1b5\ud569\ub41c \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \ucd94\uc801 \uc0dd\uc131<\/strong>\n<ul data-source-line=\"112-118\">\n<li data-source-line=\"112-112\"><strong>\uc774\ubca4\ud2b8 QR \ucf54\ub4dc<\/strong>: \uc774\ubca4\ud2b8\uc5d0\uc11c \uace0\uc720\ud55c QR \ucf54\ub4dc\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc624\ud504\ub77c\uc778 \ucc38\uc11d\uc744 \uc628\ub77c\uc778 \ud504\ub85c\ud544\uacfc \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"113-113\"><strong>\uc0c1\ud638\uc791\uc6a9 \ud6c4 \ud0dc\uadf8 \uc9c0\uc815<\/strong>: \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \ud45c\uc900 \ubd84\ub958\ub97c \uc0ac\uc6a9\ud558\uc5ec CRM\uc5d0 \uc624\ud504\ub77c\uc778 \uc0c1\ud638 \uc791\uc6a9\uc744 \uae30\ub85d\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"114-114\"><strong>\uc804\uc6a9 \ub79c\ub529 \ud398\uc774\uc9c0<\/strong>: \uc628\ub77c\uc778 \uc870\uc0ac\ub97c \ucd94\uc9c4\ud560 \ub54c \ucd94\uc801\ud560 \uc624\ud504\ub77c\uc778 \uc790\ub8cc\uc5d0 \ub300\ud55c \uace0\uc720 URL\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"115-115\"><strong>\ud1b5\ud654 \ucd94\uc801<\/strong>: \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc704\ud55c \uc804\ub2f4 \uc804\ud654\ubc88\ud638 \uad6c\ud604<\/li>\n<li data-source-line=\"116-116\"><strong>\ud68c\uc758 \ud6c4 \uc124\ubb38 \uc870\uc0ac<\/strong>: \ud310\ub9e4 \uc0c1\ud638\uc791\uc6a9 \ud6c4 \uc790\ub3d9 \uc124\ubb38 \uc870\uc0ac\ub97c \ubcf4\ub0b4 \uc18d\uc131 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"117-118\"><strong>\uc624\ud504\ub77c\uc778 \ubcc0\ud658 \uac00\uc838\uc624\uae30<\/strong>: Google Analytics\uc758 \uc624\ud504\ub77c\uc778 \uc804\ud658 \uac00\uc838\uc624\uae30 \uae30\ub2a5\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc138\uc694.<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \uc608<\/strong>:<br \/>\n\ud55c \uc81c\uc870 \uc7a5\ube44 \ud68c\uc0ac\ub294 \uac01 \ubb34\uc5ed \ubc15\ub78c\ud68c \ubd80\uc2a4, \uc81c\ud488 \ube0c\ub85c\uc154, \ud310\ub9e4 \ud504\ub808\uc820\ud14c\uc774\uc158\uc5d0 \uace0\uc720\ud55c QR \ucf54\ub4dc\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4. QR \ucf54\ub4dc\ub97c \uc2a4\uce94\ud558\uba74 \uc7a0\uc7ac \uace0\uac1d\uc774 \uac1c\uc778\ud654\ub41c \ub79c\ub529 \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud558\uc5ec \uc5b4\ub5a4 \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc774 \ub514\uc9c0\ud138 \ucc38\uc5ec\ub85c \uc774\uc5b4\uc9c0\uace0 \uad81\uadf9\uc801\uc73c\ub85c \ud310\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0 \ucd94\uc801\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ud2b9\uc815 \uc9c0\uc5ed \ubb34\uc5ed \ubc15\ub78c\ud68c\uac00 \uc804\uad6d \uaddc\ubaa8\uc758 \ud589\uc0ac\ubcf4\ub2e4 \uc6b0\uc218\ud55c \uc7a0\uc7ac \uace0\uac1d \uc720\uce58 \uc131\uacfc\ub97c \uac70\ub450\uace0 \uc788\uc74c\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4.\n<h3 id=\"challenge-4%3A-sales-touchpoints-in-the-attribution-model\" tabindex=\"-1\" data-source-line=\"122-122\"><span class=\"ez-toc-section\" id=\"Challenge_4_Sales_Touchpoints_in_the_Attribution_Model\"><\/span>\uacfc\uc81c 4: \uadc0\uc18d \ubaa8\ub378\uc758 \uc601\uc5c5 \uc811\uc810<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc601\uc5c5 \uc0c1\ud638\uc791\uc6a9\uc740 \uc885\uc885 \ub9c8\ucf00\ud305 \ucd94\uc801 \uc2dc\uc2a4\ud15c \uc678\ubd80\uc5d0\uc11c \ubc1c\uc0dd\ud558\uc9c0\ub9cc B2B \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.\n<strong>\uc194\ub8e8\uc158: CRM\uacfc \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud1b5\ud569<\/strong>\n<ul data-source-line=\"128-133\">\n<li data-source-line=\"128-128\"><strong>\uc591\ubc29\ud5a5 \ub370\uc774\ud130 \ub3d9\uae30\ud654<\/strong>: CRM\uacfc \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc \uac04\uc758 \uc6d0\ud65c\ud55c \ub370\uc774\ud130 \ud750\ub984\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"129-129\"><strong>\ud1b5\ud569 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1<\/strong>: \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ud65c\ub3d9\uc744 \ud3ec\uad04\ud558\ub294 \uc77c\uad00\ub41c \uc810\uc218 \ub9e4\uae30\uae30 \ubaa8\ub378 \uac1c\ubc1c<\/li>\n<li data-source-line=\"130-130\"><strong>\uc601\uc5c5 \ud130\uce58\ud3ec\uc778\ud2b8 \ucd94\uc801<\/strong>: \ud310\ub9e4\ub97c \uc704\ud55c \uc758\ubbf8 \uc788\ub294 \uc0c1\ud638\uc791\uc6a9\uc744 \uae30\ub85d\ud558\uae30 \uc704\ud55c \ud45c\uc900\ud654\ub41c \ubc29\ubc95\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"131-131\"><strong>\uadc0\uc18d \uacf5\uc720<\/strong>: \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ud65c\ub3d9 \uac04 \ud06c\ub808\ub527\uc744 \uc801\uc808\ud558\uac8c \ubd84\ubc30\ud558\ub294 \ubaa8\ub378 \uac1c\ubc1c<\/li>\n<li data-source-line=\"132-133\"><strong>\ud3d0\uc1c4 \ub8e8\ud504 \ubcf4\uace0<\/strong>: \ucd08\uae30 \ub9c8\ucf00\ud305 \uc811\uc810\uc744 \uc131\uc0ac\ub41c \uac70\ub798\uc5d0 \uc5f0\uacb0\ud558\ub294 \ubcf4\uace0 \uad6c\ud604<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \uc608<\/strong>:<br \/>\n\ud55c \uc804\ubb38 \uc11c\ube44\uc2a4 \ud68c\uc0ac\ub294 Salesforce\uc640 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc \uac04\uc758 \uc591\ubc29\ud5a5 \ub3d9\uae30\ud654\ub97c \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucd08\uae30 \ub2e8\uacc4\uc758 \ube14\ub85c\uadf8 \ucf58\ud150\uce20 \uc18c\ube44\uac00 \uba87 \ub2ec \ud6c4 \uc601\uc5c5 \ubbf8\ud305 \uc131\uacf5\ub960\uacfc \uc5b4\ub5a4 \uc0c1\uad00\uad00\uacc4\ub97c \uac16\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc0ac\uace0 \ub9ac\ub354\uc2ed \ucf58\ud150\uce20\uc5d0 \ucc38\uc5ec\ud55c \uc7a0\uc7ac \uace0\uac1d\uc740 \uc601\uc5c5 \ud504\ub808\uc820\ud14c\uc774\uc158 \ud6c4 \uc804\ud658\uc728\uc774 3.2\ubc30 \ub354 \ub192\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ucf58\ud150\uce20 \uc804\ub7b5\uc744 \uc911\uc2ec\uc73c\ub85c \uc601\uc5c5\uacfc \ub9c8\ucf00\ud305\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc870\uc728\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\n<h3 id=\"challenge-5%3A-complex-multi-touch-customer-journeys\" tabindex=\"-1\" data-source-line=\"137-137\"><span class=\"ez-toc-section\" id=\"Challenge_5_Complex_Multi-Touch_Customer_Journeys\"><\/span>\uacfc\uc81c 5: \ubcf5\uc7a1\ud55c \uba40\ud2f0\ud130\uce58 \uace0\uac1d \uc5ec\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uc5ec\uc815\uc5d0\ub294 \uc5ec\ub7ec \ucc44\ub110\uacfc \uc774\ud574\uad00\uacc4\uc790\uc5d0 \uac78\uce5c \uc218\uc2ed \uac1c\uc758 \uc811\uc810\uc774 \ud3ec\ud568\ub418\ubbc0\ub85c \ub9e4\uc6b0 \ubcf5\uc7a1\ud55c \uadc0\uc18d \uc2dc\ub098\ub9ac\uc624\uac00 \uc0dd\uc131\ub429\ub2c8\ub2e4.\n<strong>\uc194\ub8e8\uc158: \uace0\uae09 \uc18d\uc131 \ubaa8\ub378 \ud65c\uc6a9<\/strong>\n<ul data-source-line=\"143-148\">\n<li data-source-line=\"143-143\"><strong>\uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378<\/strong>: \ubcf5\uc7a1\ud55c \uba40\ud2f0\ud130\uce58 \uc5ec\uc815\uc5d0\uc11c \ud328\ud134\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\ub294 \uc54c\uace0\ub9ac\uc998 \uc18d\uc131\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"144-144\"><strong>\uc704\uce58 \uae30\ubc18 \ubaa8\ub378\ub9c1<\/strong>: B2B \uc5ec\uc815\uc5d0\uc11c \uc8fc\uc694 \uc804\ud658 \uc9c0\uc810\uc744 \uac15\uc870\ud558\ub294 W\ud615 \ub610\ub294 \ub9de\ucda4\ud615 \ubaa8\ub378 \uad6c\ud604<\/li>\n<li data-source-line=\"145-145\"><strong>\ub2e4\ub2e8\uacc4 \uadc0\uc18d<\/strong>: \ub2e4\uc591\ud55c \uae54\ub54c\uae30 \ub2e8\uacc4\uc5d0 \ub2e4\uc591\ud55c \ubaa8\ub378\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"146-146\"><strong>\uc2dc\ub098\ub9ac\uc624 \ubaa8\ub378\ub9c1<\/strong>: &quot;\uac00\uc815&quot; \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc744 \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"147-148\"><strong>\uc0ac\uc6a9\uc790 \uc815\uc758 \uadc0\uc18d \uc694\uc778<\/strong>: \uac70\ub798 \uaddc\ubaa8, \ud310\ub9e4 \uc8fc\uae30 \uae38\uc774, \uace0\uac1d \uc0dd\uc560 \uac00\uce58\uc640 \uac19\uc740 B2B \ud2b9\uc815 \uc694\uc18c\ub97c \ubaa8\ub378\uc5d0 \ud1b5\ud569\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<strong>\uad6c\ud604 \uc608<\/strong>:<br \/>\n\ud55c \uc0b0\uc5c5 \uc7a5\ube44 \uc81c\uc870\uc5c5\uccb4\ub294 \uc218\ucc9c \uac74\uc758 \uace0\uac1d \uc5ec\uc815\uc744 \ubd84\uc11d\ud558\ub294 \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \uc608\uc0c1\uce58 \ubabb\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uc138\uc2a4 \ucd08\uae30\uc5d0\ub294 \uc5c5\uacc4 \ubcf4\uace0\uc11c\uc640 \uae30\uc220 \uc0ac\uc591\uc774 \uc911\uc694\ud588\uc9c0\ub9cc, \ud6c4\ubc18 \uad6c\ub9e4 \uacb0\uc815\uc5d0\ub294 \uc774\uc804\uc5d0\ub294 \ub9c8\ucf00\ud305\uc758 \uad00\uc2ec\uc744 \uac70\uc758 \ubc1b\uc9c0 \ubabb\ud588\ub358 \uad6c\ud604 \uac00\uc774\ub4dc\uc640 \uace0\uac1d \uc9c0\uc6d0 \ubb38\uc11c\uac00 \ud070 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.\n\n<h2 id=\"building-an-effective-b2b-attribution-framework\" tabindex=\"-1\" data-source-line=\"154-154\"><span class=\"ez-toc-section\" id=\"Building_an_Effective_B2B_Attribution_Framework\"><\/span>\ud6a8\uacfc\uc801\uc778 B2B \uc18d\uc131 \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc774\ub7ec\ud55c \uacfc\uc81c\uc640 \ud574\uacb0\ucc45\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 \ud3ec\uad04\uc801\uc778 B2B \uadc0\uc18d \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\n<h3 id=\"step-1%3A-define-b2b-specific-conversion-events\" tabindex=\"-1\" data-source-line=\"158-158\"><span class=\"ez-toc-section\" id=\"Step_1_Define_B2B-Specific_Conversion_Events\"><\/span>1\ub2e8\uacc4: B2B\ubcc4 \uc804\ud658 \uc774\ubca4\ud2b8 \uc815\uc758<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uad6c\ub9e4 \uc5ec\uc815\uc5d0\ub294 \ucd5c\uc885 \ud310\ub9e4 \uc678\uc5d0\ub3c4 \uc5ec\ub7ec \uac00\uc9c0 \uc758\ubbf8 \uc788\ub294 \uc804\ud658\uc810\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub2e4\uc74c\uacfc \uac19\uc740 \uc8fc\uc694 \uc774\uc815\ud45c\ub97c \ud30c\uc545\ud558\uace0 \ucd94\uc801\ud558\uc138\uc694.\n<ul data-source-line=\"162-171\">\n<li data-source-line=\"162-162\"><strong>MQL \uc790\uaca9<\/strong>: \ub9c8\ucf00\ud305 \uc801\uaca9 \ub9ac\ub4dc\uc5d0 \ub300\ud55c \uae30\uc900 \ucda9\uc871<\/li>\n<li data-source-line=\"163-163\"><strong>\ud310\ub9e4 \uc2b9\uc778<\/strong>: \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uc0dd\uc131\ub41c \ub9ac\ub4dc\ub97c \uc218\ub77d\ud558\ub294 \uc601\uc5c5\ud300<\/li>\n<li data-source-line=\"164-164\"><strong>\ud68c\uc758 \uc608\uc57d\ub428<\/strong>: \uc7a0\uc7ac \uace0\uac1d\uc774 \ucd08\uae30 \uc601\uc5c5 \ub300\ud654 \uc77c\uc815\uc744 \uc7a1\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"165-165\"><strong>\uae30\uc220 \ud3c9\uac00<\/strong>: \uc81c\ud488\/\uc11c\ube44\uc2a4 \ud3c9\uac00 \uc2dc\uc791<\/li>\n<li data-source-line=\"166-166\"><strong>\uc81c\uc548 \uc694\uccad<\/strong>: \uc815\uc2dd \uac00\uaca9\/\uc81c\uc548 \uc694\uccad<\/li>\n<li data-source-line=\"167-167\"><strong>\uacc4\uc57d \ud611\uc0c1<\/strong>: \ucd5c\uc885 \uad6c\ub9e4 \ub17c\uc758 \uc2dc\uc791<\/li>\n<li data-source-line=\"168-168\"><strong>\uac70\ub798 \uc885\ub8cc<\/strong>: \ucd5c\uc885 \uad6c\ub9e4 \uacb0\uc815<\/li>\n<li data-source-line=\"169-169\"><strong>\uad6c\ud604<\/strong>: \uc131\uacf5\uc801\uc778 \uc628\ubcf4\ub529 \ubc0f \uad6c\ud604<\/li>\n<li data-source-line=\"170-171\"><strong>\ud655\uc7a5<\/strong>: \ucd94\uac00 \uad6c\ub9e4 \ub610\ub294 \uacc4\uc57d \ud655\uc7a5<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uac01\uac01\uc758 \uc0ac\ub840\ub294 \ub9c8\ucf00\ud305\uc774 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \uc804\ud658\uc744 \ub098\ud0c0\ub0b4\uba70, \uc801\uc808\ud55c \uadc0\uc18d\uc740 \uc774 \ud655\uc7a5\ub41c \uc5ec\uc815 \uc804\uccb4\uc5d0\uc11c \ub9c8\ucf00\ud305\uc758 \uc5ed\ud560\uc744 \uc124\uba85\ud574\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"step-2%3A-implement-account-based-tracking\" tabindex=\"-1\" data-source-line=\"174-174\"><span class=\"ez-toc-section\" id=\"Step_2_Implement_Account-Based_Tracking\"><\/span>2\ub2e8\uacc4: \uacc4\uc815 \uae30\ubc18 \ucd94\uc801 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac1c\uc778 \uc218\uc900 \ucd94\uc801\uc744 \ub118\uc5b4 \uacc4\uc815 \uae30\ubc18 \uce21\uc815\uc744 \uad6c\ud604\ud558\uc138\uc694.\n<ol data-source-line=\"178-183\">\n<li data-source-line=\"178-178\"><strong>\uae30\uc220 \uae30\ubc18<\/strong>: \uacc4\uc815 \uae30\ubc18 \ubdf0\ub97c \uc9c0\uc6d0\ud558\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ubc0f CRM \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"179-179\"><strong>\uc5f0\ub77d\ucc98-\uacc4\uc815 \ub9e4\ud551<\/strong>: \ubaa8\ub4e0 \uc5f0\ub77d\ucc98\uac00 \ud574\ub2f9 \uc870\uc9c1\uacfc \uc801\uc808\ud558\uac8c \uc5f0\uad00\ub418\uc5b4 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"180-180\"><strong>\uacc4\uc815 \ucc38\uc5ec \uc810\uc218<\/strong>: \uc5ec\ub7ec \uc5f0\ub77d\ucc98\uc5d0 \uac78\uccd0 \uacc4\uc815 \uc218\uc900 \ucc38\uc5ec\ub97c \uc815\ub7c9\ud654\ud558\ub294 \ubc29\ubc95 \uac1c\ubc1c<\/li>\n<li data-source-line=\"181-181\"><strong>\uad6c\ub9e4 \uadf8\ub8f9 \uc2dd\ubcc4<\/strong>: \ub300\uaddc\ubaa8 \uc870\uc9c1 \ub0b4\uc758 \ud2b9\uc815 \uad6c\ub9e4 \uc704\uc6d0\ud68c\ub97c \uc2dd\ubcc4\ud558\uace0 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"182-183\"><strong>\uc601\ud5a5 \ub9e4\ud551<\/strong>: \ub300\uc0c1 \uacc4\uc815\uc758 \uc5f0\ub77d\ucc98 \uac04 \uad00\uacc4\ub97c \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0\uc11c \ub9c8\ucf00\ud305\uc774 \uacc4\uc815 \uc9c4\ud589\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ub354\uc6b1 \uc815\ud655\ud558\uac8c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.\n<h3 id=\"step-3%3A-integrate-sales-and-marketing-data\" tabindex=\"-1\" data-source-line=\"186-186\"><span class=\"ez-toc-section\" id=\"Step_3_Integrate_Sales_and_Marketing_Data\"><\/span>3\ub2e8\uacc4: \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \uc811\uc810 \uc804\ubc18\uc5d0\uc11c \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \ubdf0\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.\n<ol data-source-line=\"190-195\">\n<li data-source-line=\"190-190\"><strong>\uc2dc\uc2a4\ud15c \ud1b5\ud569<\/strong>: \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc640 CRM \ud50c\ub7ab\ud3fc \uac04 \uc591\ubc29\ud5a5 \ub3d9\uae30\ud654 \uad6c\ud604<\/li>\n<li data-source-line=\"191-191\"><strong>\uc77c\uad00\ub41c \ubd84\ub958\ubc95<\/strong>: \uc0c1\ud638 \uc791\uc6a9\uc744 \uc704\ud55c \uacf5\uc720 \uc815\uc758 \ubc0f \ubc94\uc8fc \uac1c\ubc1c<\/li>\n<li data-source-line=\"192-192\"><strong>\ud310\ub9e4 \ud65c\ub3d9 \ucd94\uc801<\/strong>: \uc601\uc5c5\ud300\uc774 \uc758\ubbf8 \uc788\ub294 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc744 \uae30\ub85d\ud560 \uc218 \uc788\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"193-193\"><strong>\uadc0\uc18d \uacc4\uc57d<\/strong>: \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \uac04 \uc18d\uc131 \uacf5\uc720\ub97c \uc704\ud55c \ud569\uc758\ub41c \ubc29\ubc95 \uc218\ub9bd<\/li>\n<li data-source-line=\"194-195\"><strong>\ud611\ub825 \ubcf4\uace0<\/strong>: \ub450 \ud300 \ubaa8\ub450\uac00 \uc2e0\ub8b0\ud558\uace0 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubcf4\uace0\uc11c\ub97c \uac1c\ubc1c\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \ud1b5\ud569\uc740 \uadc0\uc18d \ubcf4\uace0\uc5d0\uc11c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uacfc \ud310\ub9e4 \uacb0\uacfc \uac04\uc758 \uae30\uc874 \ub2e8\uc808\uc744 \uadf9\ubcf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h3 id=\"step-4%3A-select-and-customize-attribution-models\" tabindex=\"-1\" data-source-line=\"198-198\"><span class=\"ez-toc-section\" id=\"Step_4_Select_and_Customize_Attribution_Models\"><\/span>4\ub2e8\uacc4: \uc18d\uc131 \ubaa8\ub378 \uc120\ud0dd \ubc0f \uc0ac\uc6a9\uc790 \uc9c0\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\ud558\uc758 \ud2b9\uc815 B2B \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub9de\ub294 \uadc0\uc18d \ubaa8\ub378\uc744 \uc120\ud0dd\ud558\uc138\uc694.\n<ol data-source-line=\"202-207\">\n<li data-source-line=\"202-202\"><strong>\uba40\ud2f0\ud130\uce58 \uc811\uadfc \ubc29\uc2dd<\/strong>: \uadc0\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \uae30\ubcf8 \uba40\ud2f0\ud130\uce58 \ubaa8\ub378(W\ud615, \uc2dc\uac04 \uac10\uc18c\ud615, \uc54c\uace0\ub9ac\uc998\ud615)\uc744 \uc120\ud0dd\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"203-203\"><strong>\ubaa8\ub378 \uc0ac\uc6a9\uc790 \uc815\uc758<\/strong>: B2B \ud2b9\uc815 \uc694\uc18c\ub97c \uace0\ub824\ud558\uc5ec \ud45c\uc900 \ubaa8\ub378 \uc870\uc815<\/li>\n<li data-source-line=\"204-204\"><strong>\uc5ed\ud560 \uae30\ubc18 \uac00\uc911\uce58<\/strong>: \ub2e4\uc591\ud55c \uc774\ud574 \uad00\uacc4\uc790 \uc5ed\ud560\uc5d0 \ub300\ud574 \ub2e4\ub978 \uadc0\uc18d \uac00\uc911\uce58\ub97c \uace0\ub824\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"205-205\"><strong>\ub2e8\uacc4 \uae30\ubc18 \uadc0\uc18d<\/strong>: \ub2e4\uc591\ud55c \ud310\ub9e4 \uc720\uc785 \uacbd\ub85c \ub2e8\uacc4\uc5d0 \ub300\ud574 \ub2e4\uc591\ud55c \ubaa8\ub378\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"206-207\"><strong>\ud14c\uc2a4\ud2b8 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \uadc0\uc18d \ubaa8\ub378 \ud14c\uc2a4\ud2b8 \ubc0f \uac1c\uc120\uc744 \uc704\ud55c \ud504\ub85c\uc138\uc2a4 \uc0dd\uc131<\/li>\n<\/ol>\n\uc5b4\ub5a4 \ub2e8\uc77c \uc18d\uc131 \ubaa8\ub378\ub3c4 \uc644\ubcbd\ud558\uc9c0 \uc54a\ub2e4\ub294 \uc810\uc744 \uae30\uc5b5\ud558\uc138\uc694. \ub9ce\uc740 B2B \uc870\uc9c1\uc774 \uc5ec\ub7ec \ubaa8\ub378\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \ube44\uad50\ud568\uc73c\ub85c\uc368 \uc774\uc775\uc744 \uc5bb\uc2b5\ub2c8\ub2e4.\n<h3 id=\"step-5%3A-implement-practical-measurement-solutions\" tabindex=\"-1\" data-source-line=\"210-210\"><span class=\"ez-toc-section\" id=\"Step_5_Implement_Practical_Measurement_Solutions\"><\/span>5\ub2e8\uacc4: \uc2e4\uc6a9\uc801\uc778 \uce21\uc815 \uc194\ub8e8\uc158 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc2e4\uc6a9\uc801\uc778 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 B2B \uc18d\uc131\uc758 \uae30\uc220\uc801 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\uc138\uc694.\n<ol data-source-line=\"214-219\">\n<li data-source-line=\"214-214\"><strong>\ud655\uc7a5\ub41c \ub8e9\ubc31 \uc708\ub3c4\uc6b0<\/strong>: \uc801\uc808\ud55c \uae30\uac04 \ub3d9\uc548 \ud130\uce58\ud3ec\uc778\ud2b8 \uc601\ud5a5\uc744 \ucd94\uc801\ud558\uae30 \uc704\ud55c \uc2dc\uc2a4\ud15c \uad6c\uc131<\/li>\n<li data-source-line=\"215-215\"><strong>\uc624\ud504\ub77c\uc778 \ucd94\uc801 \ubc29\ubc95<\/strong>: \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \ud3ec\ucc29\ud558\uae30 \uc704\ud55c \ud504\ub85c\uc138\uc2a4 \uad6c\ud604<\/li>\n<li data-source-line=\"216-216\"><strong>\uc0ac\uc6a9\uc790 \uc815\uc758 \uce58\uc218<\/strong>: \ubd84\uc11d \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uc815\uc758 \ucc28\uc6d0\uc744 \uc0dd\uc131\ud558\uc5ec B2B \ud2b9\uc815 \uc18d\uc131\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"217-217\"><strong>\ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc9d5<\/strong>: \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \ud1b5\ud569\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4\ub97c \uace0\ub824\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"218-219\"><strong>\uc2dc\uac01\ud654 \ub3c4\uad6c<\/strong>: \ubcf5\uc7a1\ud55c \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uba85\ud655\ud558\uac8c \uc804\ub2ec\ud558\ub294 \ub300\uc2dc\ubcf4\ub4dc \uad6c\ud604<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uae30\uc220\uc801 \uad6c\ud604\uc740 \uc815\ud655\ud55c B2B \uc18d\uc131 \uce21\uc815\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.\n<h2 id=\"case-study%3A-manufacturing-company-transforms-marketing-roi\" tabindex=\"-1\" data-source-line=\"222-222\"><span class=\"ez-toc-section\" id=\"Case_Study_Manufacturing_Company_Transforms_Marketing_ROI\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: \uc81c\uc870 \ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 ROI \ud601\uc2e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud55c \uc911\uacac \uc0b0\uc5c5 \uc7a5\ube44 \uc81c\uc870\uc5c5\uccb4\ub294 \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud22c\uc790\uac00 \uc2e4\uc81c\ub85c \ud310\ub9e4 \ud30c\uc774\ud504\ub77c\uc778\uc744 \ud65c\uc131\ud654\ud558\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. 9~12\uac1c\uc6d4\uc758 \ud310\ub9e4 \uc8fc\uae30, \uc5ec\ub7ec \uba85\uc758 \uc758\uc0ac \uacb0\uc815\uad8c\uc790, \uadf8\ub9ac\uace0 \uc0c1\ub2f9\ud55c \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc73c\ub85c \uc778\ud574, \uae30\uc874 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \ub514\uc9c0\ud138 \uae30\uc5ec \ubaa8\ub378\uc740 \uc2e4\uc9c8\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uac70\uc758 \uc81c\uacf5\ud558\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4.\n<h3 id=\"the-challenge\" tabindex=\"-1\" data-source-line=\"226-226\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span>\ub3c4\uc804 \uacfc\uc81c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud68c\uc0ac\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uadc0\uc18d \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"229-233\">\n<li data-source-line=\"229-229\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uc758 \ub0b4\uc7a5\ub41c \uc18d\uc131\uc740 90\uc77c \uae30\uac04\uc744 \uc0ac\uc6a9\ud588\uc73c\uba70 \ub300\ubd80\ubd84\uc758 \ucd08\uae30 \ub2e8\uacc4 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ub193\ucce4\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"230-230\">\uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uac70\ub798\ub2f9 4~6\uba85\uc758 \uc774\ud574 \uad00\uacc4\uc790\uc640 \ud611\ub825\ud588\uc73c\uba70 \uac01 \uc774\ud574 \uad00\uacc4\uc790\ub9c8\ub2e4 \ub2e4\ub978 \ucf58\ud150\uce20 \uc694\uad6c \uc0ac\ud56d\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"231-231\">\ubb34\uc5ed \ubc15\ub78c\ud68c\uc640 \uc0b0\uc5c5 \ud589\uc0ac\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud588\uc9c0\ub9cc \ub514\uc9c0\ud138 \ud130\uce58\ud3ec\uc778\ud2b8\uc640 \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"232-233\">\ucd5c\uc885 \uad6c\ub9e4 \uacb0\uc815\uc740 \uc885\uc885 \ub9c8\uc9c0\ub9c9 \ucd94\uc801 \ub9c8\ucf00\ud305 \uc0c1\ud638 \uc791\uc6a9 \ud6c4 \uba87 \ub2ec\uc774 \uc9c0\ub098\uc11c\uc57c \ub0b4\ub824\uc84c\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uacb0\uacfc\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 \ud300\uc740 \uc5f0\uac04 \uc608\uc0b0 1\uc870 4\ucc9c 2\ubc31 2\uc2ed\ub9cc \ub2ec\ub7ec\ub97c \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uc790\uc2e0 \uc788\uac8c \ud560\ub2f9\ud560 \uc218 \uc5c6\uc5c8\uace0, \uc601\uc5c5 \ud300\uc740 \ub9c8\ucf00\ud305\uc758 \uc804\ubc18\uc801\uc778 \uc218\uc775 \uae30\uc5ec\ub3c4\uc5d0 \uc758\ubb38\uc744 \uc81c\uae30\ud588\uc2b5\ub2c8\ub2e4.\n<h3 id=\"the-solution\" tabindex=\"-1\" data-source-line=\"236-236\"><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span>\ud574\uacb0\ucc45<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud68c\uc0ac\ub294 \ud3ec\uad04\uc801\uc778 B2B \uadc0\uc18d \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"240-253\">\n<li data-source-line=\"240-241\">\n<strong>\uacc4\uc815 \uae30\ubc18 \ucd94\uc801<\/strong>: \uadf8\ub4e4\uc740 \ud0c0\uac9f \ud68c\uc0ac\uc758 \ubaa8\ub4e0 \uc5f0\ub77d\ucc98\uc5d0\uc11c \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc9d1\uacc4\ud558\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\uc220\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"242-243\">\n<strong>\ud655\uc7a5\ub41c \uc18d\uc131 \ucc3d<\/strong>: \uadf8\ub4e4\uc740 \ud3c9\uade0 \ud310\ub9e4 \uc8fc\uae30 \ubd84\uc11d\uc744 \uae30\ubc18\uc73c\ub85c \uadc0\uc18d \uae30\uac04\uc744 15\uac1c\uc6d4\ub85c \uc5f0\uc7a5\ud588\uc2b5\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"244-245\">\n<strong>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc5f0\uacb0<\/strong>: \uadf8\ub4e4\uc740 \ubaa8\ub4e0 \uc624\ud504\ub77c\uc778 \uc790\ub8cc\uc5d0 \ub300\ud55c \uace0\uc720\ud55c \ucd94\uc801 \ucf54\ub4dc\ub97c \uc0dd\uc131\ud558\uace0, \ubb34\uc5ed \ubc15\ub78c\ud68c \ub300\ud654\ub97c \ub514\uc9c0\ud138 \ud504\ub85c\ud544\uacfc \uc5f0\uacb0\ud558\uae30 \uc704\ud574 \uc774\ubca4\ud2b8 \uc774\ud6c4 \ud6c4\uc18d \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"246-247\">\n<strong>CRM \ud1b5\ud569<\/strong>: \uadf8\ub4e4\uc740 CRM\uacfc \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc \uac04\uc758 \uc591\ubc29\ud5a5 \ub3d9\uae30\ud654\ub97c \uac1c\ubc1c\ud588\uace0, \uc601\uc5c5 \ubd80\uc11c\uac00 \uc8fc\uc694 \uc0c1\ud638\uc791\uc6a9\uc744 \uae30\ub85d\ud560 \uc218 \uc788\ub294 \ud45c\uc900\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \uac16\ucd94\uc5c8\uc2b5\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"248-253\">\n<strong>\ub9de\ucda4\ud615 \uadc0\uc18d \ubaa8\ub378<\/strong>: \uadf8\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ub9de\ucda4\ud615 \ubaa8\ub378\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"249-253\">\n<li data-source-line=\"249-249\">\uad00\uacc4\ub97c \uc2dc\uc791\ud55c \uccab \ubc88\uc9f8 \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ub354 \ub192\uc740 \uac00\uc911\uce58\ub97c \ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"250-250\">\ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uc5ed\ud560 \uae30\ubc18 \uac00\uc911\uce58 \uc801\uc6a9<\/li>\n<li data-source-line=\"251-251\">\ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \uc811\uc810\uc744 \ubaa8\ub450 \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"252-253\">\uc131\uacf5\uc801\uc778 \uac70\ub798\uc5d0\uc11c \ud328\ud134\uc744 \uc2dd\ubcc4\ud558\uae30 \uc704\ud574 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"the-results\" tabindex=\"-1\" data-source-line=\"254-254\"><span class=\"ez-toc-section\" id=\"The_Results\"><\/span>\uacb0\uacfc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc0c8\ub85c\uc6b4 \uc18d\uc131 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc801\uc6a9\ud55c \uc9c0 6\uac1c\uc6d4 \ud6c4, \ud68c\uc0ac\ub294 \uba87 \uac00\uc9c0 \uc8fc\uc694 \ud1b5\ucc30\ub825\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"258-262\">\n<li data-source-line=\"258-258\">\uc774\uc804\uc5d0\ub294 \uacfc\uc18c\ud3c9\uac00\ub418\uc5c8\ub358 \uc5c5\uacc4 \uc6e8\ube44\ub098\ub294 \uacb0\uad6d 38%\uc758 \uc131\uacf5\uc801\uc778 \ud310\ub9e4 \uad00\uacc4\ub97c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"259-259\">\uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \uc774\ud574 \uad00\uacc4\uc790\uac00 \uc18c\ube44\ud55c \uae30\uc220 \ucf58\ud150\uce20\ub294 \uc774\uc804\uc5d0 \uc778\uc2dd\ud588\ub358 \uac83\ubcf4\ub2e4 \uad6c\ub9e4 \uacb0\uc815\uc5d0 3\ubc30 \ub354 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"260-260\">\ud2b9\uc815 \ubb34\uc5ed \ubc15\ub78c\ud68c\ub294 \uc801\uaca9 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\ub294 \ub370 \uc788\uc5b4 \ub2e4\ub978 \ubc15\ub78c\ud68c\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"261-262\">\uc7a0\uc7ac \uace0\uac1d\uc774 \uc774\uc804\uc5d0 \ud2b9\uc815 \uc0ac\ub840 \uc5f0\uad6c\uc5d0 \ucc38\uc5ec\ud588\uc744 \ub54c \uc601\uc5c5 \ud504\ub808\uc820\ud14c\uc774\uc158\uc774 \uac00\uc7a5 \uc131\uacf5\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc608\uc0b0\uc744 \uc7ac\ubd84\ubc30\ud568\uc73c\ub85c\uc368 \ud68c\uc0ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"264-268\">\n<li data-source-line=\"264-264\">\ub9c8\ucf00\ud305 \uc601\ud5a5 \ud30c\uc774\ud504\ub77c\uc778 27% \uc99d\uac00<\/li>\n<li data-source-line=\"265-265\">\uae30\ud68c\ub2f9 \ube44\uc6a9 23% \uac10\uc18c<\/li>\n<li data-source-line=\"266-266\">\ub9c8\ucf00\ud305 \uc18c\uc2a4 \ub9ac\ub4dc\uc758 \uae30\ud68c-\uc131\uc0ac\uc728 41% \uac1c\uc120<\/li>\n<li data-source-line=\"267-268\">19% \ud3c9\uade0 \ud310\ub9e4\uc8fc\uae30 \ub2e8\ucd95<\/li>\n<\/ul>\n\uac00\uc7a5 \uc911\uc694\ud55c \uc810\uc740, \uc0c8\ub85c\uc6b4 \uadc0\uc18d \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc774 \uc5b4\ub5a4 \ud65c\ub3d9\uc774 \uc2e4\uc81c\ub85c \uc0ac\uc5c5 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294\uc9c0\ub97c \uc911\uc2ec\uc73c\ub85c \uc5f0\uacc4\ub97c \ud615\uc131\ud558\uc5ec, \ub9c8\ucf00\ud305\uc758 \uac00\uce58 \uae30\uc5ec\ub3c4\uc5d0 \ub300\ud55c \uc624\ub79c \uc758\uacac \ubd88\uc77c\uce58\ub97c \uc885\uc2dd\uc2dc\ucf30\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.\n<h2 id=\"b2b-attribution-best-practices\" tabindex=\"-1\" data-source-line=\"271-271\"><span class=\"ez-toc-section\" id=\"B2B_Attribution_Best_Practices\"><\/span>B2B \uc18d\uc131 \ubaa8\ubc94 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub2e4\uc591\ud55c B2B \uc870\uc9c1\uc5d0\uc11c \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ub41c \uc0ac\ub840\ub97c \ubc14\ud0d5\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \ubaa8\ubc94 \uc0ac\ub840\ub97c \ud1b5\ud574 \uadc0\uc0ac\uc758 \uadc0\uc18d \ud6a8\uacfc\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"1.-focus-on-incremental-improvement\" tabindex=\"-1\" data-source-line=\"275-275\"><span class=\"ez-toc-section\" id=\"1_Focus_on_Incremental_Improvement\"><\/span>1. \uc810\uc9c4\uc801 \uac1c\uc120\uc5d0 \uc9d1\uc911<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B\uc758 \ubcf8\uc9c8\uc801\uc778 \ubcf5\uc7a1\uc131\uc744 \uace0\ub824\ud558\uba74 \uc644\ubcbd\ud55c \uadc0\uc18d\uc740 \uc0ac\uc2e4\uc0c1 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4. \uc644\ubcbd\uc744 \ucd94\uad6c\ud558\ub294 \ub300\uc2e0 \uc810\uc9c4\uc801\uc778 \uac1c\uc120\uc5d0 \uc9d1\uc911\ud558\uc138\uc694.\n<ul data-source-line=\"279-283\">\n<li data-source-line=\"279-279\">\ud604\uc7ac \ubcf4\uc720\ud558\uace0 \uc788\ub294 \ub370\uc774\ud130\uc640 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694<\/li>\n<li data-source-line=\"280-280\">\ub2e8\uacc4\uc801\uc73c\ub85c \uac1c\uc120 \uc0ac\ud56d \uad6c\ud604<\/li>\n<li data-source-line=\"281-281\">\uadc0\uc18d \uc815\ud655\ub3c4\uc758 \uc810\uc9c4\uc801\uc778 \uac1c\uc120\uc744 \ucd95\ud558\ud569\ub2c8\ub2e4<\/li>\n<li data-source-line=\"282-283\">\uc0c8\ub85c\uc6b4 \ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \uc811\uadfc \ubc29\uc2dd\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\uc138\uc694<\/li>\n<\/ul>\n<h3 id=\"2.-combine-multiple-measurement-approaches\" tabindex=\"-1\" data-source-line=\"284-284\"><span class=\"ez-toc-section\" id=\"2_Combine_Multiple_Measurement_Approaches\"><\/span>2. \uc5ec\ub7ec \uce21\uc815 \uc811\uadfc \ubc29\uc2dd \uacb0\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac00\uc7a5 \uc131\uacf5\uc801\uc778 B2B \uc870\uc9c1\uc740 \ubcf4\uc644\uc801\uc778 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"288-292\">\n<li data-source-line=\"288-288\"><strong>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/strong>: \ucc44\ub110 \ud6a8\uacfc\uc5d0 \ub300\ud55c \uc804\uc220\uc801\uc774\uace0 \uc138\ubd80\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc704\ud574<\/li>\n<li data-source-line=\"289-289\"><strong>\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1<\/strong>: \uc804\ub7b5\uc801, \uac70\uc2dc\uc801 \uc608\uc0b0 \ubc30\ubd84\uc744 \uc704\ud574<\/li>\n<li data-source-line=\"290-290\"><strong>\ud1b5\uc81c\ub41c \uc2e4\ud5d8<\/strong>: A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud55c \uc778\uacfc\uad00\uacc4 \uac80\uc99d<\/li>\n<li data-source-line=\"291-292\"><strong>\uc9c8\uc801 \uc5f0\uad6c<\/strong>: \uace0\uac1d \uc778\ud130\ubdf0\ub97c \ud1b5\ud55c \uc0c1\ud669\uc801 \uc774\ud574\ub97c \uc704\ud574<\/li>\n<\/ul>\n\uac01 \uc811\uadfc \ubc29\uc2dd\uc5d0\ub294 \uc7a5\uc810\uacfc \ud55c\uacc4\uac00 \uc788\uc9c0\ub9cc, \uc774\ub97c \ubaa8\ub450 \ud569\uce58\uba74 \ub2e8\uc77c \ubc29\ubc95\ubcf4\ub2e4 \ub354 \ud3ec\uad04\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h3 id=\"3.-prioritize-sales-marketing-alignment\" tabindex=\"-1\" data-source-line=\"295-295\"><span class=\"ez-toc-section\" id=\"3_Prioritize_Sales-Marketing_Alignment\"><\/span>3. \uc601\uc5c5-\ub9c8\ucf00\ud305 \uc815\ub82c \uc6b0\uc120 \uc21c\uc704 \uc9c0\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \uc131\uacf5\uc740 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc758 \uac15\ub825\ud55c \ud611\uc5c5\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"299-304\">\n<li data-source-line=\"299-299\">\uadc0\uc18d \ubaa8\ub378 \uc124\uacc4\uc5d0 \uc601\uc5c5 \ub9ac\ub354 \ucc38\uc5ec<\/li>\n<li data-source-line=\"300-300\">\uc77c\uad00\ub41c \ub9ac\ub4dc \uc815\uc758 \ubc0f \uc810\uc218 \ub9e4\uae30\uae30 \ubc29\ubc95\ub860\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"301-301\">\uacf5\uc720 \ub300\uc2dc\ubcf4\ub4dc \ubc0f \ubcf4\uace0\uc11c \ub9cc\ub4e4\uae30<\/li>\n<li data-source-line=\"302-302\">\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uac80\ud1a0\ud558\uae30 \uc704\ud55c \uc815\uae30\uc801\uc778 \ud130\uce58\ud3ec\uc778\ud2b8 \uc124\uc815<\/li>\n<li data-source-line=\"303-304\">\uac74\uc124\uc801\uc778 \ub300\ud654\ub97c \ucd09\uc9c4\ud558\uae30 \uc704\ud574 \ube44\ub09c\uc774 \uc544\ub2cc \uadc0\uc18d\uc744 \ud65c\uc6a9\ud558\uc138\uc694.<\/li>\n<\/ul>\n<h3 id=\"4.-balance-sophistication-with-usability\" tabindex=\"-1\" data-source-line=\"305-305\"><span class=\"ez-toc-section\" id=\"4_Balance_Sophistication_with_Usability\"><\/span>4. \uc138\ub828\ubbf8\uc640 \uc0ac\uc6a9\uc131\uc758 \uade0\ud615<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uace0\uae09 \uadc0\uc18d \ubaa8\ub378\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc791\uc5c5\uc744 \ucd94\uc9c4\ud558\ub294 \uacbd\uc6b0\uc5d0\ub9cc \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"309-314\">\n<li data-source-line=\"309-309\">\ube44\uae30\uc220\uc801 \uc774\ud574 \uad00\uacc4\uc790\uac00 \ud1b5\ucc30\ub825\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"310-310\">\ubcf5\uc7a1\ud55c \uad00\uacc4\ub97c \uc804\ub2ec\ud558\ub294 \uba85\ud655\ud55c \uc2dc\uac01\ud654\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"311-311\">\ubc29\ubc95\ub860 \uc138\ubd80 \uc0ac\ud56d\ubcf4\ub2e4\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ubcf4\uace0<\/li>\n<li data-source-line=\"312-312\">\ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uc758 \uc694\uad6c\uc5d0 \ub9de\ucdb0 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uad6c\ucd95\ud558\uc138\uc694<\/li>\n<li data-source-line=\"313-314\">\ub192\uc740 \uc218\uc900\uc758 \uc694\uc57d\uacfc \ub4dc\ub9b4\ub2e4\uc6b4 \uae30\ub2a5\uc744 \ubaa8\ub450 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"5.-future-proof-your-approach\" tabindex=\"-1\" data-source-line=\"315-315\"><span class=\"ez-toc-section\" id=\"5_Future-Proof_Your_Approach\"><\/span>5. \ubbf8\ub798 \uc9c0\ud5a5\uc801 \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uc18d\uc131\uc740 \uc801\uc751\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \uc694\uad6c\ud558\ub294 \uc9c4\ud654\ud558\ub294 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"319-324\">\n<li data-source-line=\"319-319\"><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815<\/strong>: \ubcc0\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uc744 \uc874\uc911\ud558\ub294 \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c<\/li>\n<li data-source-line=\"320-320\"><strong>\ucfe0\ud0a4 \uc0ac\uc6a9 \uc911\ub2e8<\/strong>: \ucd94\uc801\uc744 \uc704\ud55c \ud0c0\uc0ac \ucfe0\ud0a4 \uc758\uc874\ub3c4 \uac10\uc18c<\/li>\n<li data-source-line=\"321-321\"><strong>\uc790\uc0ac \ub370\uc774\ud130<\/strong>: 1\ucc28 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uac15\ud654\ub97c \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"322-322\"><strong>\uba38\uc2e0\ub7ec\ub2dd<\/strong>: \ubcf5\uc7a1\ud55c \uc5ec\uc815\uc5d0\uc11c \ud328\ud134 \uc778\uc2dd\uc744 \uc704\ud55c AI \uae30\ub2a5 \ud0d0\uc0c9<\/li>\n<li data-source-line=\"323-324\"><strong>\uc9c0\uc18d\uc801\uc778 \ud14c\uc2a4\ud2b8<\/strong>: \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \ud1b5\ud574 \uadc0\uc18d \uacb0\uacfc\ub97c \uc815\uae30\uc801\uc73c\ub85c \uac80\uc99d\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"325-325\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-is-b2b-attribution-different-from-b2c-attribution%3F\" tabindex=\"-1\" data-source-line=\"327-327\"><span class=\"ez-toc-section\" id=\"How_is_B2B_attribution_different_from_B2C_attribution\"><\/span>B2B \uadc0\uc18d\uc740 B2C \uadc0\uc18d\uacfc \uc5b4\ub5bb\uac8c \ub2e4\ub985\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uce21\uba74\uc5d0\uc11c B2C\uc640 \ub2e4\ub985\ub2c8\ub2e4. \ud310\ub9e4 \uc8fc\uae30\uac00 \ub354 \uae38\ub2e4\ub294 \uc810(\uba87 \uac1c\uc6d4\uc5d0\uc11c \uba70\uce60\ub85c \ub2e8\ucd95), \uac01 \uacc4\uc815\ub2f9 \uc5ec\ub7ec \uba85\uc758 \uc758\uc0ac \uacb0\uc815\uad8c\uc790(\uac1c\ubcc4 \uc18c\ube44\uc790 \ub300\ube44), \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc811\uc810\uc758 \ubcf5\uc7a1\uc131 \uc99d\uac00, \uc601\uc5c5\ud300\uc758 \ucc38\uc5ec\ub3c4 \uc99d\uac00, \uadf8\ub9ac\uace0 \uac70\ub798 \uae08\uc561 \uc99d\uac00\ub294 \ub354\uc6b1 \uc815\uad50\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc811\uadfc \ubc29\uc2dd\uc744 \uc815\ub2f9\ud654\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc28\uc774\uc810\uc744 \uace0\ub824\ud558\uba74 \uacc4\uc815 \ub2e8\uc704 \ucc38\uc5ec\uc640 \ud655\uc7a5\ub41c \uace0\uac1d \uc5ec\uc815\uc744 \uace0\ub824\ud55c B2B \ub9de\ucda4\ud615 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"what-attribution-model-works-best-for-b2b-companies%3F\" tabindex=\"-1\" data-source-line=\"330-330\"><span class=\"ez-toc-section\" id=\"What_attribution_model_works_best_for_B2B_companies\"><\/span>B2B \ud68c\uc0ac\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uadc0\uc18d \ubaa8\ub378\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubaa8\ub4e0 B2B \uae30\uc5c5\uc5d0 \uc801\ud569\ud55c \ub2e8 \ud558\ub098\uc758 &quot;\ucd5c\uc0c1\uc758&quot; \ubaa8\ub378\uc740 \uc5c6\uc9c0\ub9cc, \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740 \ub354 \uae34 \ud310\ub9e4 \uc8fc\uae30\uc640 \uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790\ub97c \uace0\ub824\ud558\ub294 \uba40\ud2f0\ud130\uce58 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc774\uc810\uc744 \uc5bb\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 B2B \uc870\uc9c1\uc740 \ub9de\ucda4\ud615 W\uc790\ud615 \ubaa8\ub378(\uccab \ubc88\uc9f8 \uc811\uc810, \ub9ac\ub4dc \uc804\ud658, \uae30\ud68c \ucc3d\ucd9c \uac15\uc870)\uc774\ub098 \uacc4\uc815 \uae30\ubc18 \uc9c0\ud45c\ub97c \ud1b5\ud569\ud55c \ub9de\ucda4\ud615 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc131\uacf5\uc744 \uac70\ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \uae30\ubc18 \uc54c\uace0\ub9ac\uc998 \ubaa8\ub378\uc740 \ubcf5\uc7a1\ud55c B2B \uc5ec\uc815\uc5d0\uc11c \uc120\uc785\uacac \uc5c6\uc774 \ud328\ud134\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc810\uc810 \ub354 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"how-do-you-attribute-value-to-offline-interactions-in-b2b%3F\" tabindex=\"-1\" data-source-line=\"333-333\"><span class=\"ez-toc-section\" id=\"How_do_you_attribute_value_to_offline_interactions_in_B2B\"><\/span>B2B\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uc5b4\ub5bb\uac8c \uac00\uce58\ub97c \ubd80\uc5ec\ud558\uc2dc\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc624\ud504\ub77c\uc778 B2B \uc0c1\ud638 \uc791\uc6a9\uc744 \uc18d\uc131\ud654\ud558\ub824\uba74 \uccb4\uacc4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. (1) \uc624\ud504\ub77c\uc778 \uc790\ub8cc\uc5d0 \ub300\ud55c \uac1c\uc778\ud654\ub41c URL\uc774\ub098 QR \ucf54\ub4dc\uc640 \uac19\uc740 \uace0\uc720\ud55c \ucd94\uc801 \uba54\ucee4\ub2c8\uc998\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. (2) \uc601\uc5c5 \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ub300\ud55c \uc77c\uad00\ub41c CRM \ub85c\uae45 \uc808\ucc28\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4. (3) \uc774\ubca4\ud2b8 \ud6c4 \uc124\ubb38 \uc870\uc0ac\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc624\ud504\ub77c\uc778 \uacbd\ud5d8\uc744 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc5f0\uacb0\ud569\ub2c8\ub2e4. (4) \ud2b9\uc815 \ucea0\ud398\uc778\uc5d0 \uc804\ub2f4 \uc804\ud654\ubc88\ud638\ub97c \ud560\ub2f9\ud569\ub2c8\ub2e4. (5) \uc624\ud504\ub77c\uc778 \uc774\ubca4\ud2b8 \ucc38\uc11d\uc744 \ud6c4\uc18d \uc628\ub77c\uc778 \ub3d9\uc791 \ubc0f \ud30c\uc774\ud504\ub77c\uc778 \uc9c4\ud589\uacfc \uc5f0\uad00\uc2dc\ud0b5\ub2c8\ub2e4.\n<h3 id=\"how-should-b2b-companies-handle-multiple-stakeholders-in-attribution%3F\" tabindex=\"-1\" data-source-line=\"336-336\"><span class=\"ez-toc-section\" id=\"How_should_B2B_companies_handle_multiple_stakeholders_in_attribution\"><\/span>B2B \uae30\uc5c5\uc740 \uadc0\uc18d\uacfc \uad00\ub828\ub41c \uc5ec\ub7ec \uc774\ud574 \uad00\uacc4\uc790\ub97c \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ud574\uc57c \ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uae30\uc5c5\uc740 \ubaa9\ud45c \uacc4\uc815\uc758 \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc811\uc810\uc744 \uc9d1\uacc4\ud558\ub294 \uacc4\uc815 \uae30\ubc18 \uae30\uc5ec\ub3c4 \ubd84\uc11d \ubc29\uc2dd\uc744 \uad6c\ud604\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ubaa8\ub4e0 \uc5f0\ub77d\ucc98\ub97c \ud574\ub2f9 \uacc4\uc815\uc5d0 \ub9e4\ud551\ud558\uace0, \uc5ed\ud560\ubcc4 \ucc38\uc5ec \ud328\ud134\uc744 \ucd94\uc801\ud558\uace0, \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uc758 \uc694\uad6c\uc5d0 \ub9de\ucd98 \ucf58\ud150\uce20 \uc5ec\uc815\uc744 \uad6c\ucd95\ud558\uace0, \uad6c\ub9e4 \uadf8\ub8f9 \ucd94\uc801\uc744 \ud65c\uc6a9\ud558\uc5ec \uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uac00 \uad6c\ub9e4\uc5d0 \uc5b4\ub5bb\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uace0\uae09 \uc2dc\uc2a4\ud15c\uc740 \uc758\uc0ac \uacb0\uc815 \uacfc\uc815\uc5d0\uc11c\uc758 \uc5ed\ud560\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uac00\uc911\uce58\ub97c \ubd80\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"what-technologies-are-essential-for-effective-b2b-attribution%3F\" tabindex=\"-1\" data-source-line=\"339-339\"><span class=\"ez-toc-section\" id=\"What_technologies_are_essential_for_effective_B2B_attribution\"><\/span>\ud6a8\uacfc\uc801\uc778 B2B \uc18d\uc131\uc5d0 \ud544\uc218\uc801\uc778 \uae30\uc220\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\nB2B \uadc0\uc18d\uc5d0 \ud544\uc694\ud55c \ud544\uc218 \uae30\uc220\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. (1) \uc601\uc5c5 \uc0c1\ud638\uc791\uc6a9 \ubc0f \uae30\ud68c \uc9c4\ud589 \uc0c1\ud669\uc744 \ucd94\uc801\ud558\ub294 \uac15\ub825\ud55c CRM \uc2dc\uc2a4\ud15c, (2) \uba40\ud2f0\ud130\uce58 \uadc0\uc18d \uae30\ub2a5\uc774 \uc788\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc, (3) \uacc4\uc815 \uc218\uc900 \ucd94\uc801\uc744 \uc704\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\uc220, (4) B2B \uc601\uc5c5 \uc8fc\uae30\uc5d0 \uc801\ud569\ud55c \ud655\uc7a5\ub41c \ub8e9\ubc31 \uc708\ub3c4\uc6b0\uac00 \uc788\ub294 \ubd84\uc11d \ud50c\ub7ab\ud3fc, (5) \uc11c\ub85c \ub2e4\ub978 \uc2dc\uc2a4\ud15c\uc744 \uc5f0\uacb0\ud558\ub294 \ub370\uc774\ud130 \ud1b5\ud569 \ub3c4\uad6c, (6) \ubcf5\uc7a1\ud55c \uadc0\uc18d\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc774\ud574 \uad00\uacc4\uc790\uac00 \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc2dc\uac01\ud654 \uc194\ub8e8\uc158.\n<h2 id=\"academic-references\" tabindex=\"-1\" data-source-line=\"342-342\"><span class=\"ez-toc-section\" id=\"Academic_References\"><\/span>\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol data-source-line=\"344-353\">\n<li data-source-line=\"344-345\">\nJ\u00e4rvinen, J., &amp; Taiminen, H. (2016). \u201cB2B \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud65c\uc6a9.\u201d \uc0b0\uc5c5 \ub9c8\ucf00\ud305 \uad00\ub9ac, 54, 164-175.\n<\/li>\n<li data-source-line=\"346-347\">\nLemon, KN, &amp; Verhoef, PC (2016). &quot;\uace0\uac1d \uc5ec\uc815 \uc804\uccb4\uc5d0 \uac78\uce5c \uace0\uac1d \uacbd\ud5d8 \uc774\ud574.&quot; \ub9c8\ucf00\ud305 \uc800\ub110, 80(6), 69-96.\n<\/li>\n<li data-source-line=\"348-349\">\nViswanathan, V., Malthouse, EC, Maslowska, E., Hoornaert, S., &amp; Van den Poel, D. (2018). &quot;\uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc38\uc5ec, \uae30\uc5c5 \uc81c\uc791 \ucf58\ud150\uce20, \uadf8\ub9ac\uace0 \uc0dd\ubc29\uc1a1 \ubc0f \ud0c0\uc784\uc2dc\ud504\ud2b8 TV \uc2dc\uccad \uac04\uc758 \uc5ed\ud559.&quot; \uc11c\ube44\uc2a4 \uad00\ub9ac \uc800\ub110, 29(3), 378-398.\n<\/li>\n<li data-source-line=\"350-351\">\nAnderl, E., Schumann, JH, &amp; Kunz, W. (2016). &quot;\uae30\uc5c5\uc774 \ub2e4\uc911\ucc44\ub110 \uc628\ub77c\uc778 \ub370\uc774\ud130\uc758 \ubcf5\uc7a1\uc131\uc744 \uc904\uc774\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30: \uace0\uac1d \uc5ec\uc815\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \ubd84\ub958 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd.&quot; Journal of Retailing, 92(2), 185-203.\n<\/li>\n<li data-source-line=\"352-353\">\nHolliman, G., &amp; Rowley, J. (2014). &quot;\uae30\uc5c5 \uac04 \ub514\uc9c0\ud138 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305: \ub9c8\ucf00\ud130\uc758 \ubaa8\ubc94 \uc0ac\ub840\uc5d0 \ub300\ud55c \uc778\uc2dd.&quot; \ub300\ud654\ud615 \ub9c8\ucf00\ud305 \uc5f0\uad6c \uc800\ub110, 8(4), 269-293.\n<\/li>\n<\/ol>\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"354-354\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\nB2B \ub9c8\ucf00\ud305 \uae30\uc5ec \ubd84\uc11d\uc740 \uae30\uc874\uc758 \uc18c\ube44\uc790 \uc911\uc2ec \ubaa8\ub378\ub85c\ub294 \ud574\uacb0\ud560 \uc218 \uc5c6\ub294 \uace0\uc720\ud55c \uacfc\uc81c\ub97c \uc548\uaca8\uc90d\ub2c8\ub2e4. \uc5ec\ub7ec \uc758\uc0ac\uacb0\uc815\uad8c\uc790, \uc218\ub9ce\uc740 \uc811\uc810, \uadf8\ub9ac\uace0 \uc911\uc694\ud55c \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \ud3ec\ud568\ud558\ub294 \uae30\uc5c5 \uad6c\ub9e4\uc758 \ubcf5\uc7a1\ud558\uace0 \uc7a5\uae30\uc801\uc778 \ud2b9\uc131\uc740 \uc804\ubb38\uc801\uc778 \uae30\uc5ec \ubd84\uc11d \uc811\uadfc \ubc29\uc2dd\uc744 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. \uac00\uc7a5 \uc131\uacf5\uc801\uc778 B2B \uae30\uc5ec \ubd84\uc11d \ud504\ub808\uc784\uc6cc\ud06c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uacf5\ud1b5\uc801\uc778 \uc694\uc18c\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"360-365\">\n<li data-source-line=\"360-360\"><strong>\uacc4\uc815 \uae30\ubc18 \uad00\uc810<\/strong>\u00a0\uc5ec\ub7ec \uc774\ud574\uad00\uacc4\uc790 \uac04\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \uc9d1\uacc4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"361-361\"><strong>\ud655\uc7a5\ub41c \uc18d\uc131 \ucc3d<\/strong>\u00a0\ub354 \uae34 B2B \ud310\ub9e4 \uc8fc\uae30\uc5d0 \uc801\ud569<\/li>\n<li data-source-line=\"362-362\"><strong>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \ud1b5\ud569<\/strong>\u00a0\ub514\uc9c0\ud138\uacfc \ubb3c\ub9ac\uc801 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc5f0\uacb0\ud558\ub294<\/li>\n<li data-source-line=\"363-363\"><strong>\uc601\uc5c5-\ub9c8\ucf00\ud305 \uc815\ub82c<\/strong>\u00a0\uacf5\uc720\ub41c \uc18d\uc131 \ubaa8\ub378\uc744 \uc911\uc2ec\uc73c\ub85c<\/li>\n<li data-source-line=\"364-365\"><strong>\uba40\ud2f0\ud130\uce58 \uc811\uadfc \ubc29\uc2dd<\/strong>\u00a0B2B \uc758\uc0ac\uacb0\uc815\uc758 \ubcf5\uc7a1\ud55c \ubcf8\uc9c8\uc744 \uc778\uc2dd\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\ud3ec\uad04\uc801\uc778 B2B \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc9c0\ub9cc, \uadf8 \ud6a8\uacfc\ub294 \uadf8\ub9cc\ud55c \ub178\ub825\uc744 \uc815\ub2f9\ud654\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc81c\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ud574\uacb0\ud558\ub294 \uae30\uc5c5\uc740 \uc9c4\uc815\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc758 \uc6d0\ub3d9\ub825\uc5d0 \ub300\ud55c \ud601\uc2e0\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\uc5ec \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \uc608\uc0b0 \ubc30\ubd84, \ud5a5\uc0c1\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5, \uadf8\ub9ac\uace0 \uad81\uadf9\uc801\uc73c\ub85c \ub9e4\ucd9c \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\uac00 \uac15\ud654\ub428\uc5d0 \ub530\ub77c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uac00\uce58\ub294 \ub354\uc6b1 \ub192\uc544\uc9c8 \uac83\uc774\uba70, \uc815\uad50\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ub2a5\uc740 \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 B2B \uae30\uc5c5\uc5d0\uac8c \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uac15\ub825\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ud22c\uc790\ud558\ub294 \uae30\uc5c5\uc740 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \ub354 \uc798 \ub300\ucc98\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ub2a5\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0\uc790 \ud558\ub294 B2B \ub9c8\ucf00\ud130\ub77c\uba74,\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\ubcf5\uc7a1\ud55c B2B \ud310\ub9e4 \uc8fc\uae30\uc640 \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uc758 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\uc758 \uace0\uc720\ud55c \uacfc\uc81c\uc5d0 \ub9de\ucdb0 \uc124\uacc4\ub41c \uc804\ubb38 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.","protected":false},"excerpt":{"rendered":"<p>\uc694\uc57d: B2B \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\ub294 B2C \ud658\uacbd\uc5d0\uc11c\ub294 \uacaa\uc9c0 \uc54a\ub294 \ub3c5\ud2b9\ud55c \uacfc\uc81c\ub97c \uc548\uaca8\uc90d\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub354 \uae34 \ud310\ub9e4 \uc8fc\uae30, \uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790, \ubcf5\uc7a1\ud55c \uc811\uc810 \uc0c1\ud638\uc791\uc6a9 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 B2B \ub9c8\ucf00\ud130\uac00 \uae30\uc5ec\ub3c4 \ubaa8\ub378\uc744 \uad6c\ud604\ud560 \ub54c \uc9c1\uba74\ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc5b4\ub824\uc6c0\uacfc \uc774\ub97c \uadf9\ubcf5\ud558\uae30 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \ud574\uacb0\ucc45 \ubc0f \uc804\ub7b5\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9 \ucc98\ub9ac\ubd80\ud130 CRM \ub370\uc774\ud130 \ud1b5\ud569\uae4c\uc9c0\u2026<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-281","post","type-post","status-publish","format-standard","hentry","category-attribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Attribution for B2B: Unique Challenges and Solutions - AttriSight<\/title>\n<meta name=\"description\" content=\"Discover strategies to overcome the unique challenges of B2B marketing attribution, from lengthy sales cycles to multiple stakeholders, with practical solutions for implementing effective attribution models specifically designed for business-to-business environments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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