{"id":277,"date":"2025-05-12T18:56:17","date_gmt":"2025-05-13T02:56:17","guid":{"rendered":"https:\/\/attrisight.com\/?p=277"},"modified":"2025-05-12T18:56:17","modified_gmt":"2025-05-13T02:56:17","slug":"%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/","title":{"rendered":"\uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc18d\uc131 \uc804\ub7b5\uc744 \ucc98\uc74c\ubd80\ud130 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Summary\" >\uc694\uc57d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Introduction\" >\uc18c\uac1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Define_Your_Attribution_Goals_and_Objectives\" >\uadc0\ud558\uc758 \uadc0\uc18d \ubaa9\ud45c \ubc0f \ubaa9\uc801 \uc815\uc758<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Common_Attribution_Objectives\" >\uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ubaa9\ud45c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Setting_Measurable_Goals\" >\uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c \uc124\uc815<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Stakeholder_Alignment\" >\uc774\ud574 \uad00\uacc4\uc790 \uc815\ub82c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Audit_Your_Marketing_Technology_Stack\" >\ub9c8\ucf00\ud305 \uae30\uc220 \uc2a4\ud0dd \uac10\uc0ac<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Key_Components_to_Assess\" >\ud3c9\uac00\ud560 \ud575\uc2ec \uad6c\uc131 \uc694\uc18c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Common_Technology_Gaps\" >\uc77c\ubc18\uc801\uc778 \uae30\uc220 \uaca9\ucc28<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Building_Your_MarTech_Roadmap\" >MarTech \ub85c\ub4dc\ub9f5 \uad6c\ucd95<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Choose_the_Right_Attribution_Model\" >\uc62c\ubc14\ub978 \uadc0\uc18d \ubaa8\ub378 \uc120\ud0dd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Common_Attribution_Models\" >\uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ubaa8\ub378<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Single-Touch_Models\" >\uc2f1\uae00\ud130\uce58 \ubaa8\ub378<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Multi-Touch_Models\" >\uba40\ud2f0\ud130\uce58 \ubaa8\ub378<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Selecting_Your_Model\" >\ubaa8\ub378 \uc120\ud0dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Starting_Simple_and_Evolving\" >\uac04\ub2e8\ud558\uac8c \uc2dc\uc791\ud574\uc11c \uc9c4\ud654\uc2dc\ud0a4\ub2e4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Implement_Proper_Tracking_and_Data_Collection\" >\uc801\uc808\ud55c \ucd94\uc801 \ubc0f \ub370\uc774\ud130 \uc218\uc9d1 \uad6c\ud604<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Tracking_Fundamentals\" >\ucd94\uc801 \uae30\ubcf8 \uc0ac\ud56d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Common_Tracking_Challenges\" >\uc77c\ubc18\uc801\uc778 \ucd94\uc801 \uacfc\uc81c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Implementation_Best_Practices\" >\uad6c\ud604 \ubaa8\ubc94 \uc0ac\ub840<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Bridging_Online_and_Offline\" >\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc744 \uc5f0\uacb0\ud558\ub2e4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Set_Up_Your_Attribution_System\" >\uadc0\uc0ac\uc758 \uadc0\uc18d \uc2dc\uc2a4\ud15c \uc124\uc815<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Attribution_Approaches\" >\uadc0\uc18d \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Key_Implementation_Steps\" >\uc8fc\uc694 \uad6c\ud604 \ub2e8\uacc4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Critical_Success_Factors\" >\uc911\uc694\ud55c \uc131\uacf5 \uc694\uc778<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Analyze_and_Act_on_Attribution_Insights\" >\uc18d\uc131 \uc778\uc0ac\uc774\ud2b8 \ubd84\uc11d \ubc0f \ud65c\uc6a9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Key_Analysis_Approaches\" >\uc8fc\uc694 \ubd84\uc11d \uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Turning_Insights_into_Actions\" >\ud1b5\ucc30\ub825\uc744 \ud589\ub3d9\uc73c\ub85c \uc804\ud658<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Reporting_Best_Practices\" >\ubcf4\uace0 \ubaa8\ubc94 \uc0ac\ub840<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Creating_a_Learning_Culture\" >\ud559\uc2b5 \ubb38\ud654 \ub9cc\ub4e4\uae30<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Integrate_Attribution_Across_Your_Organization\" >\uc870\uc9c1 \uc804\ubc18\uc5d0 \uc18d\uc131 \ud1b5\ud569<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Cross-Functional_Integration\" >\uad50\ucc28 \uae30\ub2a5 \ud1b5\ud569<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Change_Management_Considerations\" >\ubcc0\uacbd \uad00\ub9ac \uace0\ub824 \uc0ac\ud56d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Common_Organizational_Challenges\" >\uc77c\ubc18\uc801\uc778 \uc870\uc9c1 \uacfc\uc81c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Case_Study_Retail_Brand_Transforms_Marketing_Effectiveness\" >\uc0ac\ub840 \uc5f0\uad6c: \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uac00 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ud601\uc2e0\ud558\ub2e4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#The_Challenge\" >\ub3c4\uc804 \uacfc\uc81c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#The_Approach\" >\uc811\uadfc \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Key_Findings\" >\uc8fc\uc694 \uacb0\uacfc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Results\" >\uacb0\uacfc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#How_much_does_it_cost_to_implement_marketing_attribution\" >\ub9c8\ucf00\ud305 \uc18d\uc131\uc744 \uad6c\ud604\ud558\ub294 \ub370 \ube44\uc6a9\uc774 \uc5bc\ub9c8\ub098 \ub4e4\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#How_long_does_it_take_to_implement_an_attribution_strategy\" >\uadc0\uc18d \uc804\ub7b5\uc744 \uad6c\ud604\ud558\ub294 \ub370 \uc5bc\ub9c8\ub098 \uac78\ub9ac\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Whats_the_biggest_challenge_in_attribution_implementation\" >\uadc0\uc18d \uad6c\ud604\uc5d0 \uc788\uc5b4\uc11c \uac00\uc7a5 \ud070 \uacfc\uc81c\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Can_small_businesses_benefit_from_marketing_attribution\" >\uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uccb4\ub3c4 \ub9c8\ucf00\ud305 \uc18d\uc131\uc73c\ub85c\ubd80\ud130 \uc774\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\uc744\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#How_does_attribution_work_with_privacy_regulations_like_GDPR_and_CCPA\" >\uadc0\uc18d\uc740 GDPR \ubc0f CCPA\uc640 \uac19\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uacfc \uc5b4\ub5bb\uac8c \uc5f0\ub3d9\ub418\ub098\uc694?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Academic_References\" >\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Practical_Implementation_Checklist\" >\uc2e4\uc81c \uad6c\ud604 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/attrisight.com\/ko\/%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%8d%ec%84%b1-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%b2%98%ec%9d%8c%eb%b6%80%ed%84%b0-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9\/#Conclusion\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"summary\" tabindex=\"-1\" data-source-line=\"3-3\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>\uc694\uc57d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc9c4\uc815\ud55c \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294\uc9c0 \ud30c\uc545\ud558\uace0\uc790 \ud558\ub294 \ud604\ub300 \uae30\uc5c5\uc5d0\uac8c \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uae30\uc5ec \uc804\ub7b5 \uad6c\ucd95\uc740 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774 \uae00\uc740 \ubaa9\ud45c \uc124\uc815 \ubc0f \ubaa8\ub378 \uc120\ud0dd\ubd80\ud130 \uad6c\ud604 \uacfc\uc81c \ubc0f \ucd5c\uc801\ud654 \uae30\ubc95\uae4c\uc9c0 \ubaa8\ub4e0 \uac83\uc744 \uc544\uc6b0\ub974\ub294 \uae30\uc5ec \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ucc98\uc74c\ubd80\ud130 \uad6c\ucd95\ud558\uae30 \uc704\ud55c \ud3ec\uad04\uc801\uc778 \ub85c\ub4dc\ub9f5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2e4\uc9c8\uc801\uc778 \ub2e8\uacc4, \uc804\ubb38\uac00\uc758 \ud1b5\ucc30\ub825, \uadf8\ub9ac\uace0 \uc2e4\uc81c \uc0ac\ub840\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \ub808\ubca8\uc758 \ub9c8\ucf00\ud130\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uace0 \ub9c8\ucf00\ud305 \ud22c\uc790 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\ub294 \uae30\uc5ec \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc9c0\uc2dd\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"7-7\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc624\ub298\ub0a0\ucc98\ub7fc \ucd08\uc5f0\uacb0\ub41c \uc138\uc0c1\uc5d0\uc11c \uace0\uac1d\uc740 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804\uc5d0 \uc218\ub9ce\uc740 \uc811\uc810\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638 \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0\ub294 \ucd08\uae30 \uad00\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0, \uc774\uba54\uc77c \ucea0\ud398\uc778\uc740 \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud558\uba70, \uac80\uc0c9 \uad11\uace0\ub294 \ucd5c\uc885\uc801\uc73c\ub85c \uc2e4\uc81c \uc804\ud658\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc811\uc810 \uc911 \uc5b4\ub5a4 \uac83\uc774 \ud310\ub9e4\uc5d0 \uae30\uc5ec\ud588\uc744\uae4c\uc694? \uac01 \uc811\uc810\uc774 \uace0\uac1d\uc758 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc5bc\ub9c8\ub098 \uae30\uc5ec\ud588\uc744\uae4c\uc694? \uc774\ub7ec\ud55c \uc9c8\ubb38\uc740 \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4(attribution)\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\ub294 \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \ud310\ub9e4 \ub610\ub294 \uc804\ud658\uc5d0 \uae30\uc5ec\ud588\ub294\uc9c0 \ud30c\uc545\ud558\uace0 \uac01 \ud65c\ub3d9\uc5d0 \uc801\uc808\ud55c \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4. \uc801\uc808\ud55c \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc774 \uc5c6\ub2e4\uba74 \ub9c8\ucf00\ud130\ub294 \uc790\uc6d0\uc744 \uc798\ubabb \ud560\ub2f9\ud558\uace0, \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc798\ubabb \ud574\uc11d\ud558\uba70, \ucd5c\uc801\ud654 \uae30\ud68c\ub97c \ub193\uce60 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc874 \uc6cc\ub108\uba54\uc774\ucee4\ub294 100\uc5ec \ub144 \uc804 &quot;\uad11\uace0\uc5d0 \uc4f0\ub294 \ub3c8\uc758 \uc808\ubc18\uc740 \ub0ad\ube44\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uc5b4\ub290 \uc808\ubc18\uc778\uc9c0 \uc54c \uc218 \uc5c6\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc720\uba85\ud55c \ub9d0\uc744 \ub0a8\uacbc\uc2b5\ub2c8\ub2e4. \ud604\ub300 \ub9c8\ucf00\ud130\ub4e4\uc740 \ud6e8\uc52c \ub354 \ub9ce\uc740 \ub370\uc774\ud130\uc640 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc5ec\uc804\ud788 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc774\ub7ec\ud55c \uadfc\ubcf8\uc801\uc778 \ubb38\uc81c\ub85c \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \uac00\ud2b8\ub108 \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ub9c8\ucf00\ud305 \ub9ac\ub354\uc758 63%\ub294 \uc5ec\uc804\ud788 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uce21\uc815\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc740 \ub2e8\uc21c\ud788 \uc801\ud569\ud55c \uae30\uc220\uc744 \uc120\ud0dd\ud558\ub294 \uac83\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc2e0\uc911\ud55c \uacc4\ud68d, \ubd80\uc11c \uac04 \ud611\uc5c5, \uadf8\ub9ac\uace0 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc5d0 \ub300\ud55c \uc758\uc9c0\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc644\uc804\ud788 \ucc98\uc74c\ubd80\ud130 \uc2dc\uc791\ud558\ub4e0 \uae30\uc874 \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\uc120\ud558\uace0 \uc2f6\ub4e0, \uc774 \uac00\uc774\ub4dc\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc758\ubbf8 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ud544\uc694\ud55c \ud544\uc218 \ub2e8\uacc4\ub97c \uc548\ub0b4\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubd84\uc57c\uc758 \uc804\ubb38 \uc9c0\uc2dd\uacfc \ub3c4\uad6c\ub97c \ucc3e\ub294 \uc870\uc9c1\uc774\ub77c\uba74,\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\uce21\uc815 \uc815\ud655\ub3c4\ub97c \ub192\uc774\uace0 \ub354 \ub098\uc740 \ub9c8\ucf00\ud305 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub3c4\ub85d \uc124\uacc4\ub41c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h2 id=\"define-your-attribution-goals-and-objectives\" tabindex=\"-1\" data-source-line=\"19-19\"><span class=\"ez-toc-section\" id=\"Define_Your_Attribution_Goals_and_Objectives\"><\/span>\uadc0\ud558\uc758 \uadc0\uc18d \ubaa9\ud45c \ubc0f \ubaa9\uc801 \uc815\uc758<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uacfc \uae30\uc220\uc744 \uc0b4\ud3b4\ubcf4\uae30 \uc804\uc5d0, \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5\uc744 \ud1b5\ud574 \ubb34\uc5c7\uc744 \ub2ec\uc131\ud558\uace0 \uc2f6\uc740\uc9c0 \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \uc218\uc9d1\ud558\ub294 \ub370\uc774\ud130\ubd80\ud130 \uad6c\ud604\ud558\ub294 \ubaa8\ub378\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubaa8\ub4e0 \ud6c4\uc18d \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.\n<h3 id=\"common-attribution-objectives\" tabindex=\"-1\" data-source-line=\"23-23\"><span class=\"ez-toc-section\" id=\"Common_Attribution_Objectives\"><\/span>\uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ubaa9\ud45c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"25-31\">\n<li data-source-line=\"25-25\"><strong>\ucc44\ub110 \ud6a8\uc728\uc131<\/strong>: \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774 \uac00\uc7a5 \uc88b\uc740 \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294\uc9c0 \uc774\ud574\ud558\uae30<\/li>\n<li data-source-line=\"26-26\"><strong>\uc608\uc0b0 \ucd5c\uc801\ud654<\/strong>: \uac00\uc7a5 \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \ud65c\ub3d9\uc5d0 \ub9ac\uc18c\uc2a4 \ud560\ub2f9<\/li>\n<li data-source-line=\"27-27\"><strong>\uace0\uac1d \uc5ec\uc815 \ud1b5\ucc30\ub825<\/strong>: \uc804\ud658 \uc804 \uace0\uac1d\uc774 \ucde8\ud558\ub294 \uc77c\ubc18\uc801\uc778 \uacbd\ub85c\ub97c \ub9e4\ud551\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"28-28\"><strong>\ucea0\ud398\uc778 \uc131\uacfc<\/strong>: \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud2b9\uc815 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc \uce21\uc815<\/li>\n<li data-source-line=\"29-29\"><strong>\ucf58\ud150\uce20 \uc601\ud5a5<\/strong>: \uc5b4\ub5a4 \ucf58\ud150\uce20 \uc720\ud615\uc774 \uac00\uc7a5 \ub9ce\uc740 \ucc38\uc5ec\uc640 \uc804\ud658\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294\uc9c0 \ud3c9\uac00<\/li>\n<li data-source-line=\"30-31\"><strong>ROI \uacc4\uc0b0<\/strong>: \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \ub300\ud55c \ud22c\uc790 \uc218\uc775\ub960 \uacb0\uc815<\/li>\n<\/ul>\n<h3 id=\"setting-measurable-goals\" tabindex=\"-1\" data-source-line=\"32-32\"><span class=\"ez-toc-section\" id=\"Setting_Measurable_Goals\"><\/span>\uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c \uc124\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ub7ec\ud55c \uad11\ubc94\uc704\ud55c \ubaa9\ud45c\ub97c \uad6c\uccb4\uc801\uc774\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \u274c &quot;\ucc44\ub110 \uc131\uacfc\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4 \ud5a5\uc0c1&quot; \u2705 &quot;6\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uae30\uc5c5 \ubd80\ubb38\uc5d0\uc11c \uac00\uc7a5 \ub192\uc740 \uc804\ud658\uc728\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 3\uac1c \ucc44\ub110\uc744 \ud30c\uc545&quot; \u274c &quot;\ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ud560\ub2f9&quot; \u2705 &quot;4\ubd84\uae30\uae4c\uc9c0 \ub370\uc774\ud130 \uae30\ubc18 \uc608\uc0b0 \uc7ac\ud560\ub2f9\uc744 \ud1b5\ud574 \uc804\uccb4 \ub9c8\ucf00\ud305 ROI\ub97c 15% \uc99d\uac00&quot;\n<h3 id=\"stakeholder-alignment\" tabindex=\"-1\" data-source-line=\"42-42\"><span class=\"ez-toc-section\" id=\"Stakeholder_Alignment\"><\/span>\uc774\ud574 \uad00\uacc4\uc790 \uc815\ub82c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d\uc740 \ub9c8\ucf00\ud305, \uc601\uc5c5, \uc7ac\ubb34, \uadf8\ub9ac\uace0 \uacbd\uc601\uc9c4 \ub4f1 \uc5ec\ub7ec \ubd80\uc11c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790\uc640\uc758 \uc870\uae30 \uc870\uc728\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uacbd\uc6b0\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.\n<ol data-source-line=\"46-50\">\n<li data-source-line=\"46-46\"><strong>\ucc38\uc5ec \ud655\ubcf4<\/strong>: \ud544\uc694\ud55c \uc9c0\uc6d0 \ubc0f \uc790\uc6d0 \ud655\ubcf4<\/li>\n<li data-source-line=\"47-47\"><strong>\uba54\ud2b8\ub9ad \uc815\uc758<\/strong>: \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \ub3d9\uc758\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"48-48\"><strong>\uae30\ub300\uce58 \uc124\uc815<\/strong>: \ud604\uc2e4\uc801\uc778 \ud0c0\uc784\ub77c\uc778\uacfc \uacb0\uacfc \uc218\ub9bd<\/li>\n<li data-source-line=\"49-50\"><strong>\uc6b0\ub824 \uc0ac\ud56d \ud574\uacb0<\/strong>: \uc7a0\uc7ac\uc801 \uc800\ud56d\uc744 \uc0ac\uc804\uc5d0 \uad00\ub9ac<\/li>\n<\/ol>\n\uc774\ud574\uad00\uacc4\uc790\ub4e4\uacfc \ub9cc\ub098 \uadf8\ub4e4\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \ud30c\uc545\ud558\uace0, \uc6b0\ub824 \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\uba70, \uadc0\uc18d \ubaa9\ud45c\uc5d0 \ub300\ud55c \ud569\uc758\ub97c \ub3c4\ucd9c\ud558\uc138\uc694. \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \ub54c \uba85\ud655\ud55c \ucc38\uace0 \uc790\ub8cc\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ud569\uc758\uc11c\ub97c \ubb38\uc11c\ud654\ud558\uc138\uc694.\n<h2 id=\"audit-your-marketing-technology-stack\" tabindex=\"-1\" data-source-line=\"53-53\"><span class=\"ez-toc-section\" id=\"Audit_Your_Marketing_Technology_Stack\"><\/span>\ub9c8\ucf00\ud305 \uae30\uc220 \uc2a4\ud0dd \uac10\uc0ac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uadc0\uc0ac\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5 \uc131\uacf5\uc740 \uc5ec\ub7ec \uc18c\uc2a4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1, \ud1b5\ud569 \ubc0f \ubd84\uc11d\ud558\ub294 \ub2a5\ub825\uc5d0 \ud06c\uac8c \uc88c\uc6b0\ub429\ub2c8\ub2e4. \uae30\uc874 \ub9c8\ucf00\ud305 \uae30\uc220\uc5d0 \ub300\ud55c \uc885\ud569\uc801\uc778 \uac10\uc0ac\ub294 \uc5ed\ub7c9\uacfc \ubd80\uc871\ud55c \ubd80\ubd84\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h3 id=\"key-components-to-assess\" tabindex=\"-1\" data-source-line=\"57-57\"><span class=\"ez-toc-section\" id=\"Key_Components_to_Assess\"><\/span>\ud3c9\uac00\ud560 \ud575\uc2ec \uad6c\uc131 \uc694\uc18c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-source-line=\"59-65\">\n<li data-source-line=\"59-59\"><strong>\ubd84\uc11d \ud50c\ub7ab\ud3fc<\/strong>: \uc6f9 \ubd84\uc11d, \uc571 \ubd84\uc11d, \ud589\ub3d9 \ubd84\uc11d \ub3c4\uad6c<\/li>\n<li data-source-line=\"60-60\"><strong>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654<\/strong>: \uc774\uba54\uc77c \ub9c8\ucf00\ud305, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c<\/li>\n<li data-source-line=\"61-61\"><strong>CRM \ubc0f \ud310\ub9e4 \ud50c\ub7ab\ud3fc<\/strong>: \uace0\uac1d \uad00\uacc4 \uad00\ub9ac, \uc601\uc5c5 \uc790\ub3d9\ud654 \ub3c4\uad6c<\/li>\n<li data-source-line=\"62-62\"><strong>\uad11\uace0 \ud50c\ub7ab\ud3fc<\/strong>: \uac80\uc0c9, \uc18c\uc15c, \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc2dc\uc2a4\ud15c<\/li>\n<li data-source-line=\"63-63\"><strong>\ub370\uc774\ud130 \uad00\ub9ac<\/strong>: \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc, \ub370\uc774\ud130\uc6e8\uc5b4\ud558\uc6b0\uc2a4, \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c<\/li>\n<li data-source-line=\"64-65\"><strong>\ud1b5\ud569 \uae30\ub2a5<\/strong>: \uc2dc\uc2a4\ud15c \uac04 API, \ucee4\ub125\ud130 \ubc0f \ub370\uc774\ud130 \ud750\ub984<\/li>\n<\/ol>\n<h3 id=\"common-technology-gaps\" tabindex=\"-1\" data-source-line=\"66-66\"><span class=\"ez-toc-section\" id=\"Common_Technology_Gaps\"><\/span>\uc77c\ubc18\uc801\uc778 \uae30\uc220 \uaca9\ucc28<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac10\uc0ac\ub97c \uc2e4\uc2dc\ud558\ub294 \ub3d9\uc548 \ub2e4\uc74c\uacfc \uac19\uc740 \uc77c\ubc18\uc801\uc778 \ubb38\uc81c\uc5d0 \uc8fc\uc758\ud558\uc138\uc694.\n<ul data-source-line=\"70-75\">\n<li data-source-line=\"70-70\"><strong>\uc0ac\uc77c\ub85c\ud654\ub41c \ub370\uc774\ud130<\/strong>: \uc5f0\uacb0\uc774 \ub04a\uae34 \uc2dc\uc2a4\ud15c\uc5d0 \uac07\ud78c \uc815\ubcf4<\/li>\n<li data-source-line=\"71-71\"><strong>\uc77c\uad00\ub418\uc9c0 \uc54a\uc740 \ucd94\uc801<\/strong>: \ud50c\ub7ab\ud3fc \uac04 \ub2e4\ub978 \uba85\uba85 \uaddc\uce59 \ub610\ub294 \ucd94\uc801 \ub9e4\uac1c\ubcc0\uc218<\/li>\n<li data-source-line=\"72-72\"><strong>\ubd88\uc644\uc804\ud55c \uace0\uac1d \uad00\uc810<\/strong>: \uc628\ub77c\uc778 \ub610\ub294 \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \ub204\ub77d\ub428<\/li>\n<li data-source-line=\"73-73\"><strong>\ub370\uc774\ud130 \ud488\uc9c8\uc774 \uc88b\uc9c0 \uc54a\uc74c<\/strong>: \ubd80\uc815\ud655\ud558\uac70\ub098 \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub294 \ub370\uc774\ud130 \uc218\uc9d1<\/li>\n<li data-source-line=\"74-75\"><strong>\uc81c\ud55c\ub41c \ud1b5\ud569<\/strong>: \uc11c\ub85c \ud6a8\uacfc\uc801\uc73c\ub85c \ud1b5\uc2e0\ud558\uc9c0 \ubabb\ud558\ub294 \uc2dc\uc2a4\ud15c<\/li>\n<\/ul>\n<h3 id=\"building-your-martech-roadmap\" tabindex=\"-1\" data-source-line=\"76-76\"><span class=\"ez-toc-section\" id=\"Building_Your_MarTech_Roadmap\"><\/span>MarTech \ub85c\ub4dc\ub9f5 \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac10\uc0ac \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc911\uc694\ud55c \uaca9\ucc28\ub97c \ud574\uc18c\ud558\uae30 \uc704\ud55c \ub85c\ub4dc\ub9f5\uc744 \uac1c\ubc1c\ud558\uc138\uc694.\n<ol data-source-line=\"80-84\">\n<li data-source-line=\"80-80\"><strong>\ud544\uc694 \uc0ac\ud56d\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub2e4<\/strong>: \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud574 \uac00\uc7a5 \ud544\uc218\uc801\uc778 \uc5ed\ub7c9\uc5d0 \uba3c\uc800 \uc9d1\uc911\ud558\uc138\uc694<\/li>\n<li data-source-line=\"81-81\"><strong>\uc194\ub8e8\uc158 \ud3c9\uac00<\/strong>: \ud655\uc778\ub41c \uaca9\ucc28\ub97c \uba54\uc6b8 \uc218 \uc788\ub294 \uc5f0\uad6c \uae30\uc220<\/li>\n<li data-source-line=\"82-82\"><strong>\uad6c\ub9e4\uc640 \uac74\uc124\uc744 \uace0\ub824\ud558\uc138\uc694<\/strong>: \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud560\uc9c0 \uc544\ub2c8\uba74 \uae30\uc874 \uc194\ub8e8\uc158\uc744 \uad6c\ub9e4\ud560\uc9c0 \uacb0\uc815<\/li>\n<li data-source-line=\"83-84\"><strong>\uad6c\ud604 \ud0c0\uc784\ub77c\uc778 \ub9cc\ub4e4\uae30<\/strong>: \uae30\uc220 \ub3c4\uc785\uc744 \uc704\ud55c \ud604\uc2e4\uc801\uc778 \uae30\uac04 \uc124\uc815<\/li>\n<\/ol>\n\uadc0\uc18d\uc744 \uc2dc\uc791\ud558\uae30 \uc704\ud574 \uc644\ubcbd\ud55c \uae30\uc220 \uc815\ub82c\uc774 \ubc18\ub4dc\uc2dc \ud544\uc694\ud55c \uac83\uc740 \uc544\ub2c8\ub77c\ub294 \uc810\uc744 \uae30\uc5b5\ud558\uc138\uc694. \ud604\uc7ac \uc5ed\ub7c9\uc5d0\uc11c \uc2dc\uc791\ud558\uc5ec \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc774\uc0c1\uc801\uc778 \uc0c1\ud0dc\ub97c \ud5a5\ud574 \ub098\uc544\uac00\uc138\uc694.\n<h2 id=\"choose-the-right-attribution-model\" tabindex=\"-1\" data-source-line=\"87-87\"><span class=\"ez-toc-section\" id=\"Choose_the_Right_Attribution_Model\"><\/span>\uc62c\ubc14\ub978 \uadc0\uc18d \ubaa8\ub378 \uc120\ud0dd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uae30\uc5ec \ubaa8\ub378\uc740 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc811\uc810\uc5d0 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc120\ud0dd\ud558\ub294 \ubaa8\ub378\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c, \ud310\ub9e4 \uc8fc\uae30, \uadf8\ub9ac\uace0 \ud65c\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uc5d0 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"common-attribution-models\" tabindex=\"-1\" data-source-line=\"91-91\"><span class=\"ez-toc-section\" id=\"Common_Attribution_Models\"><\/span>\uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"single-touch-models\" tabindex=\"-1\" data-source-line=\"93-93\"><span class=\"ez-toc-section\" id=\"Single-Touch_Models\"><\/span>\uc2f1\uae00\ud130\uce58 \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"95-97\">\n<li data-source-line=\"95-95\"><strong>\uccab \ubc88\uc9f8 \ud130\uce58 \uc18d\uc131<\/strong>: \uace0\uac1d \uc5ec\uc815\uc758 \uccab \ubc88\uc9f8 \uc811\uc810\uc5d0 100% \ud06c\ub808\ub527\uc744 \ubd80\uc5ec\ud569\ub2c8\ub2e4. \ucd08\uae30 \uc778\uc9c0\ub3c4 \ud615\uc131\uc5d0 \ud6a8\uacfc\uc801\uc778 \ucc44\ub110\uc744 \ud30c\uc545\ud558\ub294 \ub370 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"96-97\"><strong>\ub9c8\uc9c0\ub9c9 \ud130\uce58 \uc18d\uc131<\/strong>: \uc804\ud658 \uc804 \ucd5c\uc885 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ubaa8\ub4e0 \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \ucc44\ub110\uc774 \ud310\ub9e4 \uc131\uc0ac\uc5d0 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"multi-touch-models\" tabindex=\"-1\" data-source-line=\"98-98\"><span class=\"ez-toc-section\" id=\"Multi-Touch_Models\"><\/span>\uba40\ud2f0\ud130\uce58 \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-source-line=\"100-105\">\n<li data-source-line=\"100-100\"><strong>\uc120\ud615 \uadc0\uc18d<\/strong>: \uace0\uac1d \uc5ec\uc815\uc758 \ubaa8\ub4e0 \uc811\uc810\uc5d0 \uacf5\ud3c9\ud558\uac8c \uae30\uc5ec\ub3c4\ub97c \ubc30\ubd84\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud558\uc9c0\ub9cc \uc5ec\ub7ec \uc0c1\ud638\uc791\uc6a9\uc774 \uc804\ud658\uc5d0 \uae30\uc5ec\ud55c\ub2e4\ub294 \uc810\uc744 \uc778\uc9c0\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"101-101\"><strong>\uc2dc\uac04 \uac10\uc1e0 \uadc0\uc18d<\/strong>: \uc804\ud658\uc5d0 \uac00\uae4c\uc6b4 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub354 \ub9ce\uc740 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. \ucd5c\uadfc \uc0c1\ud638\uc791\uc6a9\uc774 \ub354 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uae34 \ud310\ub9e4 \uc8fc\uae30\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"102-102\"><strong>\uc704\uce58 \uae30\ubc18(U\uc790\ud615) \uadc0\uc18d<\/strong>: \uc77c\ubc18\uc801\uc73c\ub85c \uccab \ubc88\uc9f8 \ud130\uce58\uc5d0 40% \ud06c\ub808\ub527\uc744, \ub9c8\uc9c0\ub9c9 \ud130\uce58\uc5d0 40% \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud558\uace0, \ub098\uba38\uc9c0 20% \ud06c\ub808\ub527\uc744 \uc911\uac04 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ubd84\ubc30\ud569\ub2c8\ub2e4. \ucd08\uae30 \ubc1c\uacac\uacfc \ucd5c\uc885 \uacb0\uc815 \ubaa8\ub450\uc758 \uc911\uc694\uc131\uc744 \uc778\uc2dd\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"103-103\"><strong>W\uc790\ud615 \uadc0\uc18d<\/strong>: \uccab \ubc88\uc9f8 \ud130\uce58, \ub9ac\ub4dc \uc0dd\uc131, \uc804\ud658\uc5d0 \uac01\uac01 30%\ub97c \ud560\ub2f9\ud558\uace0, \ub098\uba38\uc9c0 \ud130\uce58 \ud3ec\uc778\ud2b8\uc5d0\ub294 10%\ub97c \ubd84\uc0b0\ud569\ub2c8\ub2e4. \ud37c\ub110 \ub2e8\uacc4\uac00 \uc815\uc758\ub41c B2B \uae30\uc5c5\uc5d0 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"104-105\"><strong>\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d<\/strong>: \uc0ac\uc804 \uc815\uc758\ub41c \uaddc\uce59\uc774 \uc544\ub2cc \ud2b9\uc815 \uc804\ud658 \ud328\ud134\uc5d0 \ub300\ud55c \ud1b5\uacc4\uc801 \ubd84\uc11d\uc744 \uae30\ubc18\uc73c\ub85c \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud558\uae30 \uc704\ud574 \uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"selecting-your-model\" tabindex=\"-1\" data-source-line=\"106-106\"><span class=\"ez-toc-section\" id=\"Selecting_Your_Model\"><\/span>\ubaa8\ub378 \uc120\ud0dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \ubaa8\ub378\uc744 \uc120\ud0dd\ud560 \ub54c \ub2e4\uc74c \uc694\uc18c\ub97c \uace0\ub824\ud558\uc138\uc694.\n<ol data-source-line=\"110-115\">\n<li data-source-line=\"110-110\"><strong>\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378<\/strong>: \ud310\ub9e4 \uc8fc\uae30\uac00 \uae34 B2B \uae30\uc5c5\uc740 \uc2dc\uac04 \uac10\uc18c\ud615 \ubaa8\ub378\uc774\ub098 W\uc790\ud615 \ubaa8\ub378\uc5d0\uc11c \uc774\uc775\uc744 \uc5bb\ub294 \ubc18\uba74, \ud310\ub9e4 \uc8fc\uae30\uac00 \uc9e7\uc740 B2C \uae30\uc5c5\uc740 \ubcf4\ub2e4 \uac04\ub2e8\ud55c \ubaa8\ub378\uc5d0\uc11c \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"111-111\"><strong>\uace0\uac1d \uc5ec\uc815\uc758 \ubcf5\uc7a1\uc131<\/strong>: \ubcf4\ub2e4 \ubcf5\uc7a1\ud55c \uc5ec\uc815\uc5d0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ubcf4\ub2e4 \uc815\uad50\ud55c \ubaa8\ub378\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"112-112\"><strong>\uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130<\/strong>: \ub370\uc774\ud130 \uae30\ubc18 \ubaa8\ub378\uc774 \ud6a8\uacfc\uc801\uc73c\ub85c \uc791\ub3d9\ud558\ub824\uba74 \uc0c1\ub2f9\ud55c \uc591\uc758 \uacfc\uac70 \uc804\ud658 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"113-113\"><strong>\uae30\uc220\uc801 \uc5ed\ub7c9<\/strong>: \ub354\uc6b1 \ubc1c\uc804\ub41c \ubaa8\ub378\uc77c\uc218\ub85d \ub354 \ub9ce\uc740 \ubd84\uc11d \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"114-115\"><strong>\uc870\uc9c1 \uc131\uc219\ub3c4<\/strong>: \uc870\uc9c1\uc774 \uc18d\uc131\uc5d0 \ub300\ud574 \ucc98\uc74c \uc811\ud558\ub294 \uacbd\uc6b0 \ub354 \uac04\ub2e8\ud55c \ubaa8\ub378\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.<\/li>\n<\/ol>\n<h3 id=\"starting-simple-and-evolving\" tabindex=\"-1\" data-source-line=\"116-116\"><span class=\"ez-toc-section\" id=\"Starting_Simple_and_Evolving\"><\/span>\uac04\ub2e8\ud558\uac8c \uc2dc\uc791\ud574\uc11c \uc9c4\ud654\uc2dc\ud0a4\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9ce\uc740 \uc870\uc9c1\uc774 \ub354 \uac04\ub2e8\ud55c \ubaa8\ub378\ub85c \uc2dc\uc791\ud558\uc5ec \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ubc1c\uc804\uc2dc\ud0a4\ub294 \uac83\uc744 \ud1b5\ud574 \uc774\uc810\uc744 \uc5bb\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"120-123\">\n<li data-source-line=\"120-120\">\uccab \ubc88\uc9f8 \uc811\ucd09\uacfc \ub9c8\uc9c0\ub9c9 \uc811\ucd09\uc744 \ube44\uad50\ud558\uc5ec \ucc28\uc774\uc810\uc744 \uc774\ud574\ud558\uc2ed\uc2dc\uc624.<\/li>\n<li data-source-line=\"121-121\">\uc911\uac04 \uc9c0\uc810\uc73c\ub85c \uc120\ud615 \ub610\ub294 \uc704\uce58 \uae30\ubc18 \ubaa8\ub378\ub85c \uc774\ub3d9<\/li>\n<li data-source-line=\"122-123\">\uc5ed\ub7c9\uc774 \uc131\uc219\ud574\uc9d0\uc5d0 \ub530\ub77c \uc810\ucc28 \ub354 \uc815\uad50\ud55c \ubaa8\ub378\uc744 \ucc44\ud0dd\ud558\uc138\uc694.<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74 \uc870\uc9c1\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \uad6c\ucd95\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac00\uce58\ub97c \ube60\ub974\uac8c \uc785\uc99d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h2 id=\"implement-proper-tracking-and-data-collection\" tabindex=\"-1\" data-source-line=\"126-126\"><span class=\"ez-toc-section\" id=\"Implement_Proper_Tracking_and_Data_Collection\"><\/span>\uc801\uc808\ud55c \ucd94\uc801 \ubc0f \ub370\uc774\ud130 \uc218\uc9d1 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc744 \uc704\ud574\uc11c\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ucc44\ub110\uacfc \uace0\uac1d \uc811\uc810\uc5d0\uc11c \ud3ec\uad04\uc801\uc774\uace0 \uc815\ud655\ud55c \ub370\uc774\ud130 \uc218\uc9d1\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h3 id=\"tracking-fundamentals\" tabindex=\"-1\" data-source-line=\"130-130\"><span class=\"ez-toc-section\" id=\"Tracking_Fundamentals\"><\/span>\ucd94\uc801 \uae30\ubcf8 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-source-line=\"132-137\">\n<li data-source-line=\"132-132\"><strong>\uc77c\uad00\ub41c UTM \ub9e4\uac1c\ubcc0\uc218<\/strong>: \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ucea0\ud398\uc778 \ucd94\uc801 \ub9e4\uac1c\ubcc0\uc218\uc5d0 \ub300\ud55c \ud45c\uc900\ud654\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"133-133\"><strong>\uace0\uac1d \uc2dd\ubcc4<\/strong>: \uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uacbd\uc6b0 \uc5ec\ub7ec \uae30\uae30\uc640 \uc138\uc158\uc5d0\uc11c \ub3d9\uc77c\ud55c \uc0ac\uc6a9\uc790\ub97c \uc778\uc2dd\ud558\ub294 \ubc29\ubc95\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"134-134\"><strong>\uc804\ud658 \uc774\ubca4\ud2b8<\/strong>: \uace0\uac1d \uc5ec\uc815 \uc804\uccb4\uc5d0\uc11c \uc758\ubbf8 \uc788\ub294 \uc804\ud658 \uc9c0\uc810\uc744 \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\uace0 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"135-135\"><strong>\ucc44\ub110 \ubc94\uc704<\/strong>: \uce21\uc815\ud558\uae30 \uac00\uc7a5 \uc26c\uc6b4 \ucc44\ub110\ubfd0\ub9cc \uc544\ub2c8\ub77c \ubaa8\ub4e0 \uc8fc\uc694 \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0 \ucd94\uc801\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"136-137\"><strong>\ub370\uc774\ud130 \ud0c0\uc784\uc2a4\ud0ec\ud504<\/strong>: \uace0\uac1d \uc0c1\ud638\uc791\uc6a9 \uc21c\uc11c\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574 \uc815\ud655\ud55c \uc2dc\uac04 \ub370\uc774\ud130\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h3 id=\"common-tracking-challenges\" tabindex=\"-1\" data-source-line=\"138-138\"><span class=\"ez-toc-section\" id=\"Common_Tracking_Challenges\"><\/span>\uc77c\ubc18\uc801\uc778 \ucd94\uc801 \uacfc\uc81c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"140-145\">\n<li data-source-line=\"140-140\"><strong>\uad50\ucc28 \uae30\uae30 \ucd94\uc801<\/strong>: \ubaa8\ubc14\uc77c, \ub370\uc2a4\ud06c\ud1b1, \ud0dc\ube14\ub9bf \uac04\uc744 \uc804\ud658\ud558\ub294 \uc0ac\uc6a9\uc790<\/li>\n<li data-source-line=\"141-141\"><strong>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \uc5f0\uacb0<\/strong>: \ub514\uc9c0\ud138 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ub9e4\uc7a5 \uad6c\ub9e4\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"142-142\"><strong>\ubcbd\uc73c\ub85c \ub458\ub7ec\uc2f8\uc778 \uc815\uc6d0<\/strong>: Facebook\uc774\ub098 Amazon\uacfc \uac19\uc740 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc758 \uc81c\ud55c\ub41c \ub370\uc774\ud130<\/li>\n<li data-source-line=\"143-143\"><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815<\/strong>: GDPR, CCPA \ubc0f \uae30\ud0c0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uc758 \uc81c\ud55c \uc0ac\ud56d<\/li>\n<li data-source-line=\"144-145\"><strong>\ucfe0\ud0a4 \uc81c\ud55c<\/strong>: \ud0c0\uc0ac \ucfe0\ud0a4\uc758 \uc2e0\ub8b0\uc131 \uac10\uc18c<\/li>\n<\/ul>\n<h3 id=\"implementation-best-practices\" tabindex=\"-1\" data-source-line=\"146-146\"><span class=\"ez-toc-section\" id=\"Implementation_Best_Practices\"><\/span>\uad6c\ud604 \ubaa8\ubc94 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-source-line=\"148-153\">\n<li data-source-line=\"148-148\"><strong>\ub370\uc774\ud130 \uc0ac\uc804 \ub9cc\ub4e4\uae30<\/strong>: \ubaa8\ub4e0 \ucd94\uc801 \ub9e4\uac1c\ubcc0\uc218, \uc774\ubca4\ud2b8 \ubc0f \uba85\uba85 \uaddc\uce59\uc744 \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"149-149\"><strong>\ucd94\uc801 \uacc4\ud68d\uc744 \uac1c\ubc1c\ud558\uc138\uc694<\/strong>: \uac01 \ucc44\ub110 \ubc0f \uc804\ud658 \uc9c0\uc810\uc5d0 \ud544\uc694\ud55c \ucd94\uc801\uc744 \ub9e4\ud551\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"150-150\"><strong>\ucca0\uc800\ud788 \ud14c\uc2a4\ud2b8\ud558\uc138\uc694<\/strong>: \uc804\uccb4 \uad6c\ud604 \uc804\uc5d0 \ucd94\uc801 \uc815\ud655\ub3c4 \uac80\uc99d<\/li>\n<li data-source-line=\"151-151\"><strong>\uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1<\/strong>: \ub370\uc774\ud130 \uc218\uc9d1 \ubb38\uc81c\ub97c \ud30c\uc545\ud558\uace0 \ud574\uacb0\ud558\uae30 \uc704\ud55c \ud504\ub85c\uc138\uc2a4 \uc218\ub9bd<\/li>\n<li data-source-line=\"152-153\"><strong>\uc11c\ubc84 \uce21 \ucd94\uc801\uc744 \uace0\ub824\ud558\uc138\uc694<\/strong>: \uc801\uc808\ud55c \uacbd\uc6b0 \ud074\ub77c\uc774\uc5b8\ud2b8 \uce21 \ucd94\uc801\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc774\uc2ed\uc2dc\uc624.<\/li>\n<\/ol>\n<h3 id=\"bridging-online-and-offline\" tabindex=\"-1\" data-source-line=\"154-154\"><span class=\"ez-toc-section\" id=\"Bridging_Online_and_Offline\"><\/span>\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc744 \uc5f0\uacb0\ud558\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc624\ud504\ub77c\uc778 \uad6c\uc131 \uc694\uc18c\uac00 \ub9ce\uc740 \uae30\uc5c5\uc758 \uacbd\uc6b0 \ub2e4\uc74c \uc811\uadfc \ubc29\uc2dd\uc744 \uace0\ub824\ud558\uc138\uc694.\n<ul data-source-line=\"158-163\">\n<li data-source-line=\"158-158\"><strong>\uc804\uc6a9 \uc804\ud654\ubc88\ud638<\/strong>: \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uace0\uc720 \ubc88\ud638<\/li>\n<li data-source-line=\"159-159\"><strong>QR \ucf54\ub4dc<\/strong>: \ubb3c\ub9ac\uc801 \uc790\ub8cc\ub97c \ub514\uc9c0\ud138 \uacbd\ud5d8\uc5d0 \uc5f0\uacb0\ud558\ub294 \ucd94\uc801 \uac00\ub2a5\ud55c \ucf54\ub4dc<\/li>\n<li data-source-line=\"160-160\"><strong>\ud504\ub85c\ubaa8 \ucf54\ub4dc<\/strong>: \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0 \ub300\ud55c \uace0\uc720 \ucf54\ub4dc<\/li>\n<li data-source-line=\"161-161\"><strong>\uace0\uac1d \uc124\ubb38 \uc870\uc0ac<\/strong>: \ub9c8\ucf00\ud305 \uc601\ud5a5\uc5d0 \ub300\ud55c \uad6c\ub9e4 \uc2dc \uc9c8\ubb38<\/li>\n<li data-source-line=\"162-163\"><strong>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8<\/strong>: \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub3d9\uc791\uc744 \ubaa8\ub450 \ucd94\uc801\ud558\ub294 \uc5f0\uacb0\ub41c \ud504\ub85c\ud544<\/li>\n<\/ul>\n<h2 id=\"set-up-your-attribution-system\" tabindex=\"-1\" data-source-line=\"164-164\"><span class=\"ez-toc-section\" id=\"Set_Up_Your_Attribution_System\"><\/span>\uadc0\uc0ac\uc758 \uadc0\uc18d \uc2dc\uc2a4\ud15c \uc124\uc815<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ubaa9\ud45c\ub97c \uc815\uc758\ud558\uace0 \ucd94\uc801\uc744 \uc644\ub8cc\ud558\uba74 \uc2e4\uc81c \uae30\uc5ec \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud560 \uc900\ube44\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc740 \uc120\ud0dd\ud55c \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2e4\ub974\uc9c0\ub9cc, \uba87 \uac00\uc9c0 \uc6d0\uce59\uc740 \uad11\ubc94\uc704\ud558\uac8c \uc801\uc6a9\ub429\ub2c8\ub2e4.\n<h3 id=\"attribution-approaches\" tabindex=\"-1\" data-source-line=\"168-168\"><span class=\"ez-toc-section\" id=\"Attribution_Approaches\"><\/span>\uadc0\uc18d \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-source-line=\"170-181\">\n<li data-source-line=\"170-173\">\n<strong>\ub0b4\uc7a5\ub41c \ud50c\ub7ab\ud3fc \uc18d\uc131<\/strong>: Google Analytics\ub098 Adobe Analytics\uc640 \uac19\uc740 \uc8fc\uc694 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uae30\ubcf8 \uc18d\uc131 \uae30\ub2a5 \uc0ac\uc6a9\n<ul data-source-line=\"171-173\">\n<li data-source-line=\"171-171\">\uc7a5\uc810: \uad6c\ud604\uc774 \uc27d\uace0 \ube44\uc6a9\uc774 \uc800\ub834\ud568<\/li>\n<li data-source-line=\"172-173\">\uc81c\ud55c \uc0ac\ud56d: \uc885\uc885 \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \uad6d\ud55c\ub428, \ud50c\ub7ab\ud3fc\ubcc4 \ud3b8\ud5a5<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"174-177\">\n<strong>\uc804\ub2f4 \uc18d\uc131 \uc194\ub8e8\uc158<\/strong>: \uc18d\uc131\uc5d0\ub9cc \ucd08\uc810\uc744 \ub9de\ucd98 \uc804\ubb38 \ub3c4\uad6c\n<ul data-source-line=\"175-177\">\n<li data-source-line=\"175-175\">\uc7a5\uc810: \ub354\uc6b1 \uc815\uad50\ud55c \ubaa8\ub378\ub9c1, \ud06c\ub85c\uc2a4 \ucc44\ub110 \uae30\ub2a5<\/li>\n<li data-source-line=\"176-177\">\uc81c\ud55c \uc0ac\ud56d: \ucd94\uac00 \ube44\uc6a9, \uad6c\ud604 \ubcf5\uc7a1\uc131<\/li>\n<\/ul>\n<\/li>\n<li data-source-line=\"178-181\">\n<strong>\ub9de\ucda4\ud615 \uc18d\uc131 \uc2dc\uc2a4\ud15c<\/strong>: \uadc0\ud558\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ucdb0 \uc81c\uc791\ub41c \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\n<ul data-source-line=\"179-181\">\n<li data-source-line=\"179-179\">\uc7a5\uc810: \ucd5c\ub300\uc758 \uc720\uc5f0\uc131, \uadc0\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\ucda4\ud654<\/li>\n<li data-source-line=\"180-181\">\uc81c\ud55c \uc0ac\ud56d: \uc0c1\ub2f9\ud55c \ub9ac\uc18c\uc2a4\uc640 \uc804\ubb38\uc131\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"key-implementation-steps\" tabindex=\"-1\" data-source-line=\"182-182\"><span class=\"ez-toc-section\" id=\"Key_Implementation_Steps\"><\/span>\uc8fc\uc694 \uad6c\ud604 \ub2e8\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc120\ud0dd\ud55c \uc811\uadfc \ubc29\uc2dd\uc5d0 \uad00\uacc4\uc5c6\uc774:\n<ol data-source-line=\"186-191\">\n<li data-source-line=\"186-186\"><strong>\uadc0\uc18d \ucc3d \uc815\uc758<\/strong>: \ud130\uce58\ud3ec\uc778\ud2b8 \ucd94\uc801 \uae30\uac04(\uc608: 30\uc77c, 60\uc77c \ub610\ub294 90\uc77c)\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"187-187\"><strong>\uc804\ud658 \uc774\ubca4\ud2b8 \uc120\ud0dd<\/strong>: \uc131\uacf5\uc744 \uad6c\uc131\ud558\ub294 \ud575\uc2ec \ud65c\ub3d9\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"188-188\"><strong>\ucc44\ub110 \uc815\uc758 \uad6c\uc131<\/strong>: \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \ucc44\ub110 \ubd84\ub958\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"189-189\"><strong>\ub370\uc774\ud130 \uc5f0\uacb0 \uc124\uc815<\/strong>: \uc804\uccb4 \uc18d\uc131\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \ud1b5\ud569\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"190-191\"><strong>\ubcf4\uace0 \uc124\uc815<\/strong>: \uadc0\ud558\uc758 \uadc0\uc18d \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \ub300\uc2dc\ubcf4\ub4dc\uc640 \ubcf4\uace0\uc11c\ub97c \ub9cc\ub4dc\uc138\uc694<\/li>\n<\/ol>\n<h3 id=\"critical-success-factors\" tabindex=\"-1\" data-source-line=\"192-192\"><span class=\"ez-toc-section\" id=\"Critical_Success_Factors\"><\/span>\uc911\uc694\ud55c \uc131\uacf5 \uc694\uc778<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"194-199\">\n<li data-source-line=\"194-194\"><strong>\ub370\uc774\ud130 \ud488\uc9c8 \ud504\ub85c\uc138\uc2a4<\/strong>: \uc9c0\uc18d\uc801\uc778 \ub370\uc774\ud130 \uac80\uc99d \ubc0f \uc815\ub9ac\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"195-195\"><strong>\uba85\ud655\ud55c \uc18c\uc720\uad8c<\/strong>: \uc18d\uc131 \uc2dc\uc2a4\ud15c \uad00\ub9ac\uc5d0 \ub300\ud55c \ucc45\uc784 \uc9c0\uc815<\/li>\n<li data-source-line=\"196-196\"><strong>\uc120\uc801 \uc11c\ub958 \ube44\uce58<\/strong>: \uc2dc\uc2a4\ud15c \ubc0f \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubb38\uc11c \uc720\uc9c0<\/li>\n<li data-source-line=\"197-197\"><strong>\ud6c8\ub828<\/strong>: \uad00\ub828 \ud300 \uad6c\uc131\uc6d0\uc774 \uc2dc\uc2a4\ud15c \uc0ac\uc6a9 \ubc29\ubc95\uc744 \uc774\ud574\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/li>\n<li data-source-line=\"198-199\"><strong>\ud1b5\uce58<\/strong>: \uc758\uc0ac \uacb0\uc815\uc5d0 \uadc0\uc18d \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub420\uc9c0\uc5d0 \ub300\ud55c \uaddc\uce59\uc744 \uc218\ub9bd\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"analyze-and-act-on-attribution-insights\" tabindex=\"-1\" data-source-line=\"200-200\"><span class=\"ez-toc-section\" id=\"Analyze_and_Act_on_Attribution_Insights\"><\/span>\uc18d\uc131 \uc778\uc0ac\uc774\ud2b8 \ubd84\uc11d \ubc0f \ud65c\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uae30\uc5ec \ub370\uc774\ud130\ub294 \ud589\ub3d9\uc744 \uc720\ub3c4\ud560 \ub54c\ub9cc \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5ec \uc778\uc0ac\uc774\ud2b8\ub97c \uc815\uae30\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \ub9c8\ucf00\ud305 \uc758\uc0ac \uacb0\uc815\uc5d0 \ubc18\uc601\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\ubc1c\ud558\uc138\uc694.\n<h3 id=\"key-analysis-approaches\" tabindex=\"-1\" data-source-line=\"204-204\"><span class=\"ez-toc-section\" id=\"Key_Analysis_Approaches\"><\/span>\uc8fc\uc694 \ubd84\uc11d \uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-source-line=\"206-211\">\n<li data-source-line=\"206-206\"><strong>\ucc44\ub110 \uc131\uacfc \ubd84\uc11d<\/strong>: \ub2e4\uc591\ud55c \ud37c\ub110 \ub2e8\uacc4\uc758 \ucc44\ub110 \uac04 \ud6a8\uacfc \ube44\uad50<\/li>\n<li data-source-line=\"207-207\"><strong>\ucea0\ud398\uc778 \ube44\uad50<\/strong>: \uc720\uc0ac\ud55c \ucea0\ud398\uc778\uc744 \ud3c9\uac00\ud558\uc5ec \uc131\uacfc \uc694\uc778\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"208-208\"><strong>\uace0\uac1d \uc5ec\uc815 \ub9e4\ud551<\/strong>: \uc804\ud658\uc5d0 \ub300\ud55c \uc77c\ubc18\uc801\uc778 \uacbd\ub85c\ub97c \uc2dc\uac01\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"209-209\"><strong>\ud22c\uc790\uc218\uc775\ub960 \uacc4\uc0b0<\/strong>: \ucc44\ub110 \ubc0f \ucea0\ud398\uc778\ubcc4 \uc2e4\uc81c \uc218\uc775 \ud655\uc778<\/li>\n<li data-source-line=\"210-211\"><strong>\uc804\ud658 \uacbd\ub85c \ubd84\uc11d<\/strong>: \uc131\uacfc\uac00 \uc88b\uc740 \ud130\uce58\ud3ec\uc778\ud2b8 \uc870\ud569\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h3 id=\"turning-insights-into-actions\" tabindex=\"-1\" data-source-line=\"212-212\"><span class=\"ez-toc-section\" id=\"Turning_Insights_into_Actions\"><\/span>\ud1b5\ucc30\ub825\uc744 \ud589\ub3d9\uc73c\ub85c \uc804\ud658<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"214-219\">\n<li data-source-line=\"214-214\"><strong>\uc608\uc0b0 \uc7ac\ubd84\ubc30<\/strong>: \ub354 \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \ucc44\ub110\ub85c \ub9ac\uc18c\uc2a4\ub97c \uc804\ud658\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"215-215\"><strong>\ucea0\ud398\uc778 \ucd5c\uc801\ud654<\/strong>: \ud559\uc2b5 \ub0b4\uc6a9\uc744 \uae30\ubc18\uc73c\ub85c \uc131\uacfc\uac00 \uc800\uc870\ud55c \ucea0\ud398\uc778\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"216-216\"><strong>\ucf58\ud150\uce20 \uac1c\ubc1c<\/strong>: \ud2b9\uc815 \ud37c\ub110 \ub2e8\uacc4\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uae30\ub2a5\uc744 \ub354 \ub9ce\uc774 \uc0dd\uc131\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"217-217\"><strong>\uccad\uc911 \ud0c0\uac9f\ud305<\/strong>: \uc5ec\uc815 \ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\ud305\uc744 \uc138\ubd80\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"218-219\"><strong>\ud14c\uc2a4\ud2b8 \uc6b0\uc120\uc21c\uc704<\/strong>: \ub370\uc774\ud130\uac00 \uae30\ud68c\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uacf3\uc5d0 \uc9d1\uc911 \uc2e4\ud5d8<\/li>\n<\/ul>\n<h3 id=\"reporting-best-practices\" tabindex=\"-1\" data-source-line=\"220-220\"><span class=\"ez-toc-section\" id=\"Reporting_Best_Practices\"><\/span>\ubcf4\uace0 \ubaa8\ubc94 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-source-line=\"222-227\">\n<li data-source-line=\"222-222\"><strong>\uc2e4\ud589 \uac00\ub2a5\ud55c \ub300\uc2dc\ubcf4\ub4dc<\/strong>: \uc758\uc0ac\uacb0\uc815 \uc9c0\uc6d0\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc2dc\uac01\ud654\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"223-223\"><strong>\uaddc\uce59\uc801\uc778 \ucf00\uc774\ub358\uc2a4<\/strong>: \uc77c\uad00\ub41c \ubcf4\uace0 \uc77c\uc815\uc744 \uc218\ub9bd\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"224-224\"><strong>\ube44\uad50 \ubd84\uc11d<\/strong>: \uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ucd94\uc138\uc640 \ubcc0\ud654 \ud45c\uc2dc<\/li>\n<li data-source-line=\"225-225\"><strong>\uc811\uadfc \uac00\ub2a5\ud55c \ud615\uc2dd<\/strong>: \ube44\uae30\uc220\uc801 \uc774\ud574 \uad00\uacc4\uc790\uac00 \ubcf4\uace0\uc11c\ub97c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"226-227\"><strong>\ud1b5\ucc30\ub825 \uc694\uc57d<\/strong>: \ub370\uc774\ud130\uac00 \uc758\ubbf8\ud558\ub294 \ubc14\ub97c \uba85\ud655\ud558\uac8c \uc124\uba85\ud558\uc138\uc694<\/li>\n<\/ol>\n<h3 id=\"creating-a-learning-culture\" tabindex=\"-1\" data-source-line=\"228-228\"><span class=\"ez-toc-section\" id=\"Creating_a_Learning_Culture\"><\/span>\ud559\uc2b5 \ubb38\ud654 \ub9cc\ub4e4\uae30<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ud658\uacbd\uc744 \uc870\uc131\ud558\uc138\uc694.\n<ul data-source-line=\"232-237\">\n<li data-source-line=\"232-232\"><strong>\uc815\uae30 \uac80\ud1a0 \ud68c\uc758<\/strong>: \uc870\uc0ac \uacb0\uacfc\uc640 \uc7a0\uc7ac\uc801 \uc870\uce58\uc5d0 \ub300\ud574 \ub17c\uc758\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"233-233\"><strong>\ud300 \uac04 \ud611\uc5c5<\/strong>: \uc5ec\ub7ec \ubd80\uc11c\ub97c \ucc38\uc5ec\uc2dc\ucf1c \uacb0\uacfc\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"234-234\"><strong>\ud14c\uc2a4\ud2b8 \uc564 \ub7ec\ub2dd \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \uadc0\uc18d \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uccb4\uacc4\uc801\uc778 \uc2e4\ud5d8\uc744 \uc124\uacc4\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"235-235\"><strong>\uc131\uacf5 \ucd95\ud558<\/strong>: \uadc0\uc18d\uc774 \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc2b9\ub9ac\ub97c \uc778\uc2dd\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"236-237\"><strong>\uc9c0\uc2dd \uacf5\uc720<\/strong>: \uadc0\uc18d \uae30\ubc18 \uc131\uacf5 \uc0ac\ub840 \uc5f0\uad6c\ub97c \ubb38\uc11c\ud654\ud558\uace0 \uacf5\uc720\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"integrate-attribution-across-your-organization\" tabindex=\"-1\" data-source-line=\"238-238\"><span class=\"ez-toc-section\" id=\"Integrate_Attribution_Across_Your_Organization\"><\/span>\uc870\uc9c1 \uc804\ubc18\uc5d0 \uc18d\uc131 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \uc5bb\uc73c\ub824\uba74 \uadc0\uc0ac\uc758 \ub9c8\ucf00\ud305 \uc6b4\uc601\uc5d0 \uadc0\uc0ac\uc758 \uc18d\uc131\uc774 \uace0\ub9bd\ub41c \ud65c\ub3d9\uc774 \uc544\ub2cc \ud1b5\ud569\ub41c \ubd80\ubd84\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"cross-functional-integration\" tabindex=\"-1\" data-source-line=\"242-242\"><span class=\"ez-toc-section\" id=\"Cross-Functional_Integration\"><\/span>\uad50\ucc28 \uae30\ub2a5 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-source-line=\"244-249\">\n<li data-source-line=\"244-244\"><strong>\ub9c8\ucf00\ud305 \ud300<\/strong>: \ucea0\ud398\uc778 \uacc4\ud68d \ubc0f \ucd5c\uc801\ud654\uc5d0 \uc18d\uc131 \ub370\uc774\ud130 \ud1b5\ud569<\/li>\n<li data-source-line=\"245-245\"><strong>\uc601\uc5c5\ud300<\/strong>: \ub9ac\ub4dc \ud488\uc9c8 \uce21\uc815 \ubc0f \uc804\ud658 \uc815\uc758\uc5d0 \ub9de\ucdb0 \uc870\uc815<\/li>\n<li data-source-line=\"246-246\"><strong>\uc7ac\uc6d0<\/strong>: \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc7ac\ubb34 \uacc4\ud68d \ubc0f \uc608\uc0b0\uc5d0 \uc5f0\uacb0<\/li>\n<li data-source-line=\"247-247\"><strong>\uc81c\ud488 \uac1c\ubc1c<\/strong>: \uace0\uac1d \uc5ec\uc815 \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec \uc81c\ud488 \uac1c\uc120 \uc0ac\ud56d\uc744 \uc54c\ub9bd\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"248-249\"><strong>\uc784\uc6d0 \ub9ac\ub354\uc2ed<\/strong>: \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc744 \uc704\ud55c \uc18d\uc131 \uae30\ubc18 \uc131\uacfc \uc9c0\ud45c \uc81c\uacf5<\/li>\n<\/ol>\n<h3 id=\"change-management-considerations\" tabindex=\"-1\" data-source-line=\"250-250\"><span class=\"ez-toc-section\" id=\"Change_Management_Considerations\"><\/span>\ubcc0\uacbd \uad00\ub9ac \uace0\ub824 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadc0\uc18d\uc744 \uad6c\ud604\ud558\ub824\uba74 \uc885\uc885 \uc0c1\ub2f9\ud55c \uc870\uc9c1\uc801 \ubcc0\ud654\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"254-259\">\n<li data-source-line=\"254-254\"><strong>\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uacc4\ud68d<\/strong>: \uadc0\uc18d\uc758 \uac00\uce58\uc640 \uc601\ud5a5\uc744 \uba85\ud655\ud558\uac8c \uc124\uba85\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"255-255\"><strong>\uc778\uc13c\ud2f0\ube0c \uc815\ub82c<\/strong>: \ud300 \ubaa9\ud45c\uac00 \uc18d\uc131 \ud1b5\ucc30\ub825\uacfc \uc77c\uce58\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"256-256\"><strong>\uc5ed\ub7c9 \uac15\ud654<\/strong>: \ud544\uc694\ud55c \uad50\uc721 \ubc0f \uc790\uc6d0 \uc81c\uacf5<\/li>\n<li data-source-line=\"257-257\"><strong>\ud504\ub85c\uc138\uc2a4 \ud1b5\ud569<\/strong>: \uae30\uc874 \uc6cc\ud06c\ud50c\ub85c\uc5d0 \uc18d\uc131 \ud3ec\ud568<\/li>\n<li data-source-line=\"258-259\"><strong>\ube60\ub978 \uc2b9\ub9ac<\/strong>: \ucd94\uc9c4\ub825\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ucd08\uae30 \uac00\uce58\ub97c \uc785\uc99d\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"common-organizational-challenges\" tabindex=\"-1\" data-source-line=\"260-260\"><span class=\"ez-toc-section\" id=\"Common_Organizational_Challenges\"><\/span>\uc77c\ubc18\uc801\uc778 \uc870\uc9c1 \uacfc\uc81c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-source-line=\"262-267\">\n<li data-source-line=\"262-262\"><strong>\ucc44\ub110 \uc0ac\uc77c\ub85c<\/strong>: \ud2b9\uc815 \ucc44\ub110 \uc131\uacfc\uc5d0\ub9cc \uc9d1\uc911\ud558\ub294 \ud300<\/li>\n<li data-source-line=\"263-263\"><strong>\ubcc0\ud654\uc5d0 \ub300\ud55c \uc800\ud56d<\/strong>: \uc0c8\ub85c\uc6b4 \uc131\uacfc \uce21\uc815\uc5d0 \ub300\ud55c \uc6b0\ub824<\/li>\n<li data-source-line=\"264-264\"><strong>\ub370\uc774\ud130 \ud68c\uc758\ub860<\/strong>: \uadc0\uc18d \ub370\uc774\ud130\uc758 \uc720\ud6a8\uc131 \ub610\ub294 \uc815\ud655\uc131\uc5d0 \ub300\ud55c \uc758\ubb38 \uc81c\uae30<\/li>\n<li data-source-line=\"265-265\"><strong>\ubd84\uc11d \ub9c8\ube44<\/strong>: \uc870\uce58\ub97c \ucde8\ud558\uc9c0 \uc54a\uace0 \ub370\uc774\ud130\ub97c \ub108\ubb34 \ub9ce\uc774 \uc0dd\uac01\ud568<\/li>\n<li data-source-line=\"266-267\"><strong>\uc77c\uad00\ub418\uc9c0 \uc54a\uc740 \ucc44\ud0dd<\/strong>: \ud300 \uac04 \ucc38\uc5ec \uc218\uc900\uc774 \ub2e4\uc591\ud568<\/li>\n<\/ul>\n<h2 id=\"case-study%3A-retail-brand-transforms-marketing-effectiveness\" tabindex=\"-1\" data-source-line=\"268-268\"><span class=\"ez-toc-section\" id=\"Case_Study_Retail_Brand_Transforms_Marketing_Effectiveness\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: \uc18c\ub9e4 \ube0c\ub79c\ub4dc\uac00 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ud601\uc2e0\ud558\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud55c \uc911\uacac \uc18c\ub9e4 \ube0c\ub79c\ub4dc\ub294 \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774 \uc790\uc0ac\uc758 \uc774\ucee4\uba38\uc2a4 \ub9e4\ucd9c\uc744 \uc2e4\uc9c8\uc801\uc73c\ub85c \uacac\uc778\ud558\uace0 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc720\ub8cc \uac80\uc0c9, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc5d0 \uc5f0\uac04 1\uc870 4\ucc9c\uc5b5 \uc6d0($3\ubc31\ub9cc)\uc758 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ubc30\uc815\ubc1b\uc740 \uc774 \ube0c\ub79c\ub4dc\ub294 \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud55c \ub354 \ub098\uc740 \uc778\uc0ac\uc774\ud2b8\uac00 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4.\n<h3 id=\"the-challenge\" tabindex=\"-1\" data-source-line=\"272-272\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span>\ub3c4\uc804 \uacfc\uc81c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774 \ud68c\uc0ac\ub294 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uae30\uc5ec\ub3c4\ub97c \uc0ac\uc6a9\ud588\ub294\ub370, \uc774\ub294 \uc720\ub8cc \uac80\uc0c9 \ucea0\ud398\uc778\uc5d0 \ub192\uc740 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \ubc18\uba74 \ub2e4\ub978 \ucc44\ub110\uc758 \uc131\uacfc\ub294 \ub0ae\uac8c \ud3c9\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"275-279\">\n<li data-source-line=\"275-275\">\ud558\uc704 \ud37c\ub110 \uac80\uc0c9 \uad11\uace0\uc5d0 \ub300\ud55c \uacfc\ub3c4\ud55c \ud22c\uc790<\/li>\n<li data-source-line=\"276-276\">\uc778\uc9c0 \ubc0f \uace0\ub824 \uc811\uc810\uc5d0 \ub300\ud55c \ud22c\uc790 \ubd80\uc871<\/li>\n<li data-source-line=\"277-277\">\ucc44\ub110\uc774 \uc5b4\ub5bb\uac8c \ud568\uaed8 \uc791\ub3d9\ud558\ub294\uc9c0 \uc774\ud574\ud560 \uc218 \uc5c6\uc74c<\/li>\n<li data-source-line=\"278-279\">\uc9c0\ucd9c \uc99d\uac00\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc804\ubc18\uc801\uc778 \uc131\uacfc \uac10\uc18c<\/li>\n<\/ul>\n<h3 id=\"the-approach\" tabindex=\"-1\" data-source-line=\"280-280\"><span class=\"ez-toc-section\" id=\"The_Approach\"><\/span>\uc811\uadfc \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub9c8\ucf00\ud305 \ud300\uc740 6\uac1c\uc6d4\uac04\uc758 \uc18d\uc131 \ubcc0\ud658 \uc791\uc5c5\uc5d0 \ucc29\uc218\ud588\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"284-289\">\n<li data-source-line=\"284-284\"><strong>\ud3c9\uac00<\/strong>: \uadf8\ub4e4\uc740 MarTech \uc2a4\ud0dd\uc744 \uac10\uc0ac\ud558\uace0 \ud06c\ub85c\uc2a4\ucc44\ub110 \ucd94\uc801\uc758 \uc8fc\uc694 \ucc28\uc774\uc810\uc744 \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"285-285\"><strong>\ubaa9\ud45c \uc124\uc815<\/strong>: \uadf8\ub4e4\uc740 25%\uae4c\uc9c0 ROAS \uac1c\uc120\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uba85\ud655\ud55c \ubaa9\ud45c\ub97c \uc218\ub9bd\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"286-286\"><strong>\ubaa8\ub378 \uc120\ud0dd<\/strong>: Google Analytics 4\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d \ubaa8\ub378\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"287-287\"><strong>\uad6c\ud604<\/strong>: UTM \ub9e4\uac1c\ubcc0\uc218\ub97c \ud45c\uc900\ud654\ud558\uace0 \ucc44\ub110 \uac04 \ucd94\uc801\uc744 \uac1c\uc120\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"288-289\"><strong>\ubd84\uc11d<\/strong>: \uadf8\ub4e4\uc740 \ucc44\ub110 \uc131\uacfc\uc640 \uc2dc\ub108\uc9c0\ub97c \uac15\uc870\ud558\ub294 \uc8fc\uac04 \uc18d\uc131 \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h3 id=\"key-findings\" tabindex=\"-1\" data-source-line=\"290-290\"><span class=\"ez-toc-section\" id=\"Key_Findings\"><\/span>\uc8fc\uc694 \uacb0\uacfc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uadf8\ub4e4\uc758 \uc0c8\ub85c\uc6b4 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc740 \uba87 \uac00\uc9c0 \ud1b5\ucc30\ub825\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"294-298\">\n<li data-source-line=\"294-294\">\uc774\uc804\uc5d0\ub294 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad\uc73c\ub85c 8%\uc758 \uc804\ud658\ub9cc \uc774\ub8e8\uc5b4\uc84c\ub2e4\uace0 \uc5ec\uaca8\uc84c\ub358 \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \uc2e4\uc81c\ub85c\ub294 27%\uc758 \uad6c\ub9e4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"295-295\">\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uace0\uac1d\uc774 \uc774\uc804\uc5d0 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc5d0 \ucc38\uc5ec\ud588\uc744 \ub54c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"296-296\">\ube44\ub514\uc624 \ucf58\ud150\uce20\ub294 \uacb0\uad6d \uc804\ud658\ub41c \uace0\uac1d \uc5ec\uc815\uc758 35%\ub97c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"297-298\">\ud2b9\uc815 \uccad\uc911 \uc138\uadf8\uba3c\ud2b8\ub294 \ucc44\ub110 \uc870\ud569\uc5d0 \ub2e4\ub974\uac8c \ubc18\uc751\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"results\" tabindex=\"-1\" data-source-line=\"299-299\"><span class=\"ez-toc-section\" id=\"Results\"><\/span>\uacb0\uacfc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \ud68c\uc0ac\ub294 \uc608\uc0b0\uc744 \uc7ac\ubd84\ubc30\ud558\uace0 \uc811\uadfc \ubc29\uc2dd\uc744 \ucd5c\uc801\ud654\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"303-307\">\n<li data-source-line=\"303-303\">40%\uac00 \ucd5c\uace0 \uc131\uacfc\ub97c \ub0b4\ub294 \uc18c\uc15c \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ub298\ub838\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"304-304\">\uace0\ubd80\uac00\uac00\uce58 \uc138\uadf8\uba3c\ud2b8\ub97c \uc704\ud55c \ud0c0\uac9f\ud305\ub41c \ub514\uc2a4\ud50c\ub808\uc774-\uc774\uba54\uc77c \uc2dc\ud000\uc2a4\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"305-305\">\uc131\uacfc\uac00 \ub0ae\uc740 \uac80\uc0c9 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud55c \uc9c0\ucd9c \uac10\uc18c<\/li>\n<li data-source-line=\"306-307\">\uc5ec\uc815 \ubd84\uc11d\uc744 \uae30\ubc18\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ucc3d\uc758\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n3\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \ud68c\uc0ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"309-313\">\n<li data-source-line=\"309-309\">\uc804\uccb4 ROAS\uac00 32% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"310-310\">\uc778\uc218\ub2f9 \ube44\uc6a9 18% \uac10\uc18c<\/li>\n<li data-source-line=\"311-311\">22% \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \uac1c\uc120<\/li>\n<li data-source-line=\"312-313\">\ud3c9\uade0 \uc8fc\ubb38 \uac00\uce58 29% \uc99d\uac00<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ud68c\uc0ac\uac00 \uac01 \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \uc804\ud658 \uae30\uc5ec\ub3c4\ub97c \uc815\ud655\ud558\uac8c \ud3c9\uac00\ud558\ub294 \ud3ec\uad04\uc801\uc778 \uadc0\uc18d \uc804\ub7b5\uc744 \uad6c\ucd95\ud588\uae30 \ub54c\ubb38\uc5d0 \uac00\ub2a5\ud588\uc2b5\ub2c8\ub2e4.\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"316-316\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-much-does-it-cost-to-implement-marketing-attribution%3F\" tabindex=\"-1\" data-source-line=\"318-318\"><span class=\"ez-toc-section\" id=\"How_much_does_it_cost_to_implement_marketing_attribution\"><\/span>\ub9c8\ucf00\ud305 \uc18d\uc131\uc744 \uad6c\ud604\ud558\ub294 \ub370 \ube44\uc6a9\uc774 \uc5bc\ub9c8\ub098 \ub4e4\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uad6c\ud604 \ube44\uc6a9\uc740 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. Google \uc560\ub110\ub9ac\ud2f1\uc2a4\uc640 \uac19\uc740 \uae30\uc874 \ub3c4\uad6c\uc5d0 \ub0b4\uc7a5\ub41c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc740 \uc0ac\uc2e4\uc0c1 \ubb34\ub8cc\uc77c \uc218 \uc788\uc9c0\ub9cc, \uae30\uc5c5\uc6a9 \uc804\uc6a9 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud50c\ub7ab\ud3fc\uc740 \uc5f0\uac04 $50,000 \uc774\uc0c1\uc758 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc740 \ubcf5\uc7a1\uc131\uc5d0 \ub530\ub77c \uadf8 \uc911\uac04 \uc5b4\ub518\uac00\uc5d0 \uc704\uce58\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc870\uc9c1\uc740 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub3c4\uad6c\ub85c \uc2dc\uc791\ud558\uc5ec \uac00\uce58\uac00 \uc785\uc99d\ub418\uba74 \ub354 \uc815\uad50\ud55c \uc194\ub8e8\uc158\uc5d0 \uc810\uc9c4\uc801\uc73c\ub85c \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4.\n<h3 id=\"how-long-does-it-take-to-implement-an-attribution-strategy%3F\" tabindex=\"-1\" data-source-line=\"321-321\"><span class=\"ez-toc-section\" id=\"How_long_does_it_take_to_implement_an_attribution_strategy\"><\/span>\uadc0\uc18d \uc804\ub7b5\uc744 \uad6c\ud604\ud558\ub294 \ub370 \uc5bc\ub9c8\ub098 \uac78\ub9ac\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc874 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud55c \uae30\ubcf8\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 1~2\uac1c\uc6d4 \uc548\uc5d0 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ucd08\uae30 \uad6c\ud604\uc5d0 3~6\uac1c\uc6d4\uc774 \uc18c\uc694\ub418\uba70, \uc774\ud6c4 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uae30\uac04\uc740 \uc870\uc9c1\uc758 \uaddc\ubaa8, \uae30\uc220 \ub9ac\uc18c\uc2a4, \ub370\uc774\ud130 \ubcf5\uc7a1\uc131, \uadf8\ub9ac\uace0 \ubcc0\uacbd \uad00\ub9ac \uace0\ub824 \uc0ac\ud56d\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.\n<h3 id=\"what's-the-biggest-challenge-in-attribution-implementation%3F\" tabindex=\"-1\" data-source-line=\"324-324\"><span class=\"ez-toc-section\" id=\"Whats_the_biggest_challenge_in_attribution_implementation\"><\/span>\uadc0\uc18d \uad6c\ud604\uc5d0 \uc788\uc5b4\uc11c \uac00\uc7a5 \ud070 \uacfc\uc81c\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc220\uc801 \uacfc\uc81c\ub3c4 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uac00\uc7a5 \ud070 \uc5b4\ub824\uc6c0\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc870\uc9c1\uc801 \uc870\uc728\uacfc \ub3c4\uc785\uc785\ub2c8\ub2e4. \ubd80\uc11c \uac04 \ud611\ub825\uc744 \ud655\ubcf4\ud558\uace0, \uc131\uacfc \uce21\uc815 \ubcc0\ud654\uc5d0 \ub300\ud55c \uc6b0\ub824\ub97c \ud574\uc18c\ud558\uace0, \uadc0\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc758\uc0ac \uacb0\uc815\uc5d0 \ubc18\uc601\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc740 \uae30\uc220\uc801 \uad6c\ud604 \uc790\uccb4\ubcf4\ub2e4 \ub354 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.\n<h3 id=\"can-small-businesses-benefit-from-marketing-attribution%3F\" tabindex=\"-1\" data-source-line=\"327-327\"><span class=\"ez-toc-section\" id=\"Can_small_businesses_benefit_from_marketing_attribution\"><\/span>\uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uccb4\ub3c4 \ub9c8\ucf00\ud305 \uc18d\uc131\uc73c\ub85c\ubd80\ud130 \uc774\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\uc744\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ubb3c\ub860\uc785\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc740 \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc9c0\ub9cc, \ubb34\ub8cc \ub610\ub294 \uc800\ub834\ud55c \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud55c \uae30\ubcf8\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\ub9cc\uc73c\ub85c\ub3c4 \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc740 \uc81c\ud55c\ub41c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc73c\ub85c \uc778\ud574 \ud6a8\uc728\uc801\uc778 \ud560\ub2f9\uc774 \ub354\uc6b1 \uc911\uc694\ud574\uc9c0\uae30 \ub54c\ubb38\uc5d0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud1b5\ud574 \ub354 \uc989\uac01\uc801\uc778 \ud6a8\uacfc\ub97c \uc5bb\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.\n<h3 id=\"how-does-attribution-work-with-privacy-regulations-like-gdpr-and-ccpa%3F\" tabindex=\"-1\" data-source-line=\"330-330\"><span class=\"ez-toc-section\" id=\"How_does_attribution_work_with_privacy_regulations_like_GDPR_and_CCPA\"><\/span>\uadc0\uc18d\uc740 GDPR \ubc0f CCPA\uc640 \uac19\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uacfc \uc5b4\ub5bb\uac8c \uc5f0\ub3d9\ub418\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc73c\ub85c \uc778\ud574 \uc18d\uc131 \ud45c\uc2dc\uac00 \ub354\uc6b1 \uc5b4\ub824\uc6cc\uc84c\uc9c0\ub9cc \ubd88\uac00\ub2a5\ud55c \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ud604\ub300\uc801\uc778 \uc18d\uc131 \ud45c\uc2dc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.\n<ul data-source-line=\"332-336\">\n<li data-source-line=\"332-332\">\uc801\uc808\ud55c \ub3d9\uc758\ub97c \ud1b5\ud55c \uc81c1\uc790 \ub370\uc774\ud130 \uc218\uc9d1<\/li>\n<li data-source-line=\"333-333\">\uc9d1\uacc4 \ubc0f \uc775\uba85\ud654\ub41c \ubd84\uc11d<\/li>\n<li data-source-line=\"334-334\">\uacb0\uc815\ub860\uc801 \ucd94\uc801\uc774 \ubd88\uac00\ub2a5\ud55c \ud655\ub960\ub860\uc801 \ubaa8\ub378\ub9c1<\/li>\n<li data-source-line=\"335-336\">\uac1c\uc778 \uc218\uc900 \ucd94\uc801\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\ub294 \ud1b5\uacc4\uc801 \uc811\uadfc \ubc29\uc2dd<\/li>\n<\/ul>\n<h2 id=\"academic-references\" tabindex=\"-1\" data-source-line=\"337-337\"><span class=\"ez-toc-section\" id=\"Academic_References\"><\/span>\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol data-source-line=\"339-348\">\n<li data-source-line=\"339-340\">\nBerman, R. (2018). &quot;\ub9c8\uc9c0\ub9c9 \ud130\uce58 \ub108\uba38: \uc628\ub77c\uc778 \uad11\uace0\uc5d0\uc11c\uc758 \uadc0\uc18d.&quot; \ub9c8\ucf00\ud305 \uacfc\ud559, 37(5), 771-792.\n<\/li>\n<li data-source-line=\"341-342\">\nLi, H., &amp; Kannan, PK (2014). &quot;\ub2e4\uc911\ucc44\ub110 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c\uc758 \uc804\ud658 \uae30\uc5ec\ub3c4: \uacbd\ud5d8\uc801 \ubaa8\ub378\uacfc \ud604\uc7a5 \uc2e4\ud5d8.&quot; \ub9c8\ucf00\ud305 \uc5f0\uad6c \uc800\ub110, 51(1), 40-56.\n<\/li>\n<li data-source-line=\"343-344\">\nAbhishek, V., Fader, P., &amp; Hosanagar, K. (2015). &quot;\ud37c\ub110\uc744 \ud1b5\ud55c \ubbf8\ub514\uc5b4 \ub178\ucd9c: \ub2e4\ub2e8\uacc4 \uadc0\uc778 \ubaa8\ub378.&quot; SSRN\uc5d0\uc11c \ud655\uc778 \uac00\ub2a5: https:\/\/ssrn.com\/abstract=2158421\n<\/li>\n<li data-source-line=\"345-346\">\nDanaher, PJ, &amp; van Heerde, HJ (2018). &quot;\uadc0\uc18d\uc758 \ub9dd\uc0c1: \uba40\ud2f0\ubbf8\ub514\uc5b4 \uc608\uc0b0 \ubc30\ubd84\uc744 \uc704\ud55c \uadc0\uc18d \uc0ac\uc6a9 \uc2dc\uc758 \uc8fc\uc758\uc0ac\ud56d.&quot; \ub9c8\ucf00\ud305 \uc5f0\uad6c \uc800\ub110, 55(5), 667-685.\n<\/li>\n<li data-source-line=\"347-348\">\nKumar, A., Bezawada, R., Rishika, R., Janakiraman, R., &amp; Kannan, PK (2016). &quot;\uc18c\uc15c\uc5d0\uc11c \ud310\ub9e4\ub85c: \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uae30\uc5c5\uc774 \uc0dd\uc131\ud55c \ucf58\ud150\uce20\uac00 \uace0\uac1d \ud589\ub3d9\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5.&quot; \ub9c8\ucf00\ud305 \uc800\ub110, 80(1), 7-25.\n<\/li>\n<\/ol>\n<h2 id=\"practical-implementation-checklist\" tabindex=\"-1\" data-source-line=\"349-349\"><span class=\"ez-toc-section\" id=\"Practical_Implementation_Checklist\"><\/span>\uc2e4\uc81c \uad6c\ud604 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc774 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \uadc0\uc0ac\uc758 \uadc0\uc18d \uc804\ub7b5 \uad6c\ud604\uc744 \uc548\ub0b4\ud558\uc138\uc694.\n<strong>1\ub2e8\uacc4: \uc900\ube44<\/strong>\n<ul data-source-line=\"354-359\">\n<li data-source-line=\"354-354\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uadc0\uc18d \ubaa9\ud45c \ubc0f \ubaa9\uc801 \uc815\uc758<\/li>\n<li data-source-line=\"355-355\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc774\ud574\uad00\uacc4\uc790\uc758 \ub3d9\uc758 \ud655\ubcf4<\/li>\n<li data-source-line=\"356-356\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ud604\uc7ac \ub9c8\ucf00\ud305 \uae30\uc220 \uac10\uc0ac<\/li>\n<li data-source-line=\"357-357\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uace0\uac1d \uc5ec\uc815 \ub2e8\uacc4 \ubb38\uc11c\ud654<\/li>\n<li data-source-line=\"358-359\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc8fc\uc694 \uc804\ud658 \uc774\ubca4\ud2b8 \uc2dd\ubcc4<\/li>\n<\/ul>\n<strong>2\ub2e8\uacc4: \uae30\ucd08<\/strong>\n<ul data-source-line=\"361-366\">\n<li data-source-line=\"361-361\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ucd08\uae30 \uadc0\uc18d \ubaa8\ub378 \uc120\ud0dd<\/li>\n<li data-source-line=\"362-362\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ucea0\ud398\uc778 \ucd94\uc801 \ub9e4\uac1c\ubcc0\uc218 \ud45c\uc900\ud654<\/li>\n<li data-source-line=\"363-363\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ud06c\ub85c\uc2a4 \ucc44\ub110 \ucd94\uc801 \uad6c\ud604<\/li>\n<li data-source-line=\"364-364\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ub370\uc774\ud130 \uc218\uc9d1 \uac80\uc99d \uc124\uc815<\/li>\n<li data-source-line=\"365-366\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uadc0\uc18d \ub370\uc774\ud130 \uc0ac\uc804 \uc0dd\uc131<\/li>\n<\/ul>\n<strong>3\ub2e8\uacc4: \uad6c\ud604<\/strong>\n<ul data-source-line=\"368-373\">\n<li data-source-line=\"368-368\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc18d\uc131 \ub3c4\uad6c\/\ud50c\ub7ab\ud3fc \uad6c\uc131<\/li>\n<li data-source-line=\"369-369\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ub370\uc774\ud130 \uc18c\uc2a4 \uc5f0\uacb0<\/li>\n<li data-source-line=\"370-370\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uadc0\uc18d \uc870\ud68c \uae30\uac04 \uc815\uc758<\/li>\n<li data-source-line=\"371-371\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ucc44\ub110 \uadf8\ub8f9\ud654 \ubc0f \ubd84\ub958 \uc124\uc815<\/li>\n<li data-source-line=\"372-373\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ucd08\uae30 \ubcf4\uace0\uc11c \ubc0f \ub300\uc2dc\ubcf4\ub4dc \ub9cc\ub4e4\uae30<\/li>\n<\/ul>\n<strong>4\ub2e8\uacc4: \ud65c\uc131\ud654<\/strong>\n<ul data-source-line=\"375-380\">\n<li data-source-line=\"375-375\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ub9c8\ucf00\ud305 \ud300\uc5d0 \uc18d\uc131 \ud1b5\ucc30\ub825 \uad50\uc721<\/li>\n<li data-source-line=\"376-376\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uc815\uae30\uc801\uc778 \ubcf4\uace0 \uc8fc\uae30\ub97c \ud655\ub9bd\ud558\uc138\uc694<\/li>\n<li data-source-line=\"377-377\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ud1b5\ucc30\ub825\uc744 \ud589\ub3d9\uc73c\ub85c \uc62e\uae30\ub294 \ud504\ub808\uc784\uc6cc\ud06c \uac1c\ubc1c<\/li>\n<li data-source-line=\"378-378\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uacb0\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \ud14c\uc2a4\ud2b8 \ud504\ub85c\ud1a0\ucf5c\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"379-380\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ucd08\uae30 \uc131\uacf5 \uc0ac\ub840\uc640 \uad50\ud6c8\uc744 \ubb38\uc11c\ud654\ud558\uc138\uc694<\/li>\n<\/ul>\n<strong>5\ub2e8\uacc4: \uc9c4\ud654<\/strong>\n<ul data-source-line=\"382-387\">\n<li data-source-line=\"382-382\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uadc0\uc18d \ubaa8\ub378 \uac80\ud1a0 \ubc0f \uac1c\uc120<\/li>\n<li data-source-line=\"383-383\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ucd94\uac00 \ucc44\ub110\ub85c \ucd94\uc801 \ud655\uc7a5<\/li>\n<li data-source-line=\"384-384\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\ub354\uc6b1 \uc815\uad50\ud55c \ubd84\uc11d \uac1c\ubc1c<\/li>\n<li data-source-line=\"385-385\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uacc4\ud68d \ud504\ub85c\uc138\uc2a4\uc5d0 \uc18d\uc131\uc744 \ud1b5\ud569\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"386-387\"><input disabled=\"disabled\" type=\"checkbox\" \/>\u00a0\uace0\uae09 \ucd5c\uc801\ud654 \uae30\ub2a5 \uad6c\ucd95<\/li>\n<\/ul>\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"388-388\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc131\uacf5\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5\uc744 \ucc98\uc74c\ubd80\ud130 \uad6c\ucd95\ud558\ub294 \uac83\uc740 \ube60\ub974\uac70\ub098 \uac04\ub2e8\ud55c \uc77c\uc774 \uc544\ub2c8\uc9c0\ub9cc, \uadf8 \uc774\uc810\uc740 \uadf8\ub9cc\ud55c \ub178\ub825\uc744 \ub4e4\uc77c \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc81c\ub300\ub85c \uad6c\ud604\ud558\uba74 \ub9c8\ucf00\ud305 \ud22c\uc790\ub97c \ucd5c\uc801\ud654\ud558\uace0, \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0, \ub354 \ub098\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ud544\uc694\ud55c \uba85\ud655\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uacf5\ud1b5\uc801\uc778 \uc694\uc18c\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.\n<ol data-source-line=\"394-399\">\n<li data-source-line=\"394-394\"><strong>\uba85\ud655\ud55c \ubaa9\ud45c<\/strong>\u00a0\ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\uc5d0 \ub300\ud55c \ub9c1\ud06c \uc18d\uc131<\/li>\n<li data-source-line=\"395-395\"><strong>\ud3ec\uad04\uc801\uc778 \ucd94\uc801<\/strong>\u00a0\uace0\uac1d \uc5ec\uc815 \uc804\uccb4\ub97c \ud3ec\ucc29\ud569\ub2c8\ub2e4<\/li>\n<li data-source-line=\"396-396\"><strong>\uc801\uc808\ud55c \ubaa8\ub378<\/strong>\u00a0\ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d \ubc0f \uc5ed\ub7c9\uc5d0 \ub9de\ucdb0 \uc870\uc815\ub428<\/li>\n<li data-source-line=\"397-397\"><strong>\uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825<\/strong>\u00a0\uc758\ubbf8 \uc788\ub294 \ucd5c\uc801\ud654\ub97c \ucd94\uc9c4\ud569\ub2c8\ub2e4<\/li>\n<li data-source-line=\"398-399\"><strong>\uc870\uc9c1 \ud1b5\ud569<\/strong>\u00a0\uc758\uc0ac\uacb0\uc815\uc5d0 \uadc0\uc18d\uc131\uc744 \ud3ec\ud568\uc2dc\ud0a4\ub294 \uac83<\/li>\n<\/ol>\n\ub9c8\ucf00\ud305 \ud658\uacbd\uc774 \uc810\uc810 \ub354 \ub9ce\uc740 \ucc44\ub110\uacfc \uae30\uae30\ub85c \uc138\ubd84\ud654\ub428\uc5d0 \ub530\ub77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uc911\uc694\uc131\uc740 \ub354\uc6b1 \ucee4\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uac15\ub825\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc5ed\ub7c9\uc744 \uac1c\ubc1c\ud558\ub294 \uc870\uc9c1\uc740 \uc790\uc6d0\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud560\ub2f9\ud558\uace0 \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \uc0c1\ud669\uc5d0 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud558\ub294 \ub370 \uc788\uc5b4 \uc0c1\ub2f9\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc774\uc81c \ub9c9 \ub3c4\uc785\ud558\ub294 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc774\ub4e0, \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\ub824\ub294 \ub300\uae30\uc5c5\uc774\ub4e0, \ud575\uc2ec\uc740 \ud604\uc7ac \uc704\uce58\uc5d0\uc11c \uc2dc\uc791\ud558\uc5ec \ud604\uc7ac \ubcf4\uc720\ud55c \uc5ed\ub7c9\uc744 \ud65c\uc6a9\ud558\uace0, \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc811\uadfc \ubc29\uc2dd\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\uc5d0 \uc124\uba85\ub41c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ub530\ub974\uba74 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc774\ud574\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud558\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5 \uac1c\ubc1c\uc5d0 \ub300\ud55c \ucd94\uac00 \ub9ac\uc18c\uc2a4\uc640 \uc804\ubb38 \uc9c0\uc6d0\uc740\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \ucd5c\uc801\ud654\ub97c \ud5a5\ud55c \uc5ec\uc815\uc744 \uac00\uc18d\ud654\ud560 \uc218 \uc788\ub294 \uc804\ubb38 \uc9c0\uc2dd\uacfc \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.","protected":false},"excerpt":{"rendered":"<p>\uc694\uc57d: \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc9c4\uc815\ud55c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294\uc9c0 \ud30c\uc545\ud558\uace0\uc790 \ud558\ub294 \ud604\ub300 \uae30\uc5c5\uc5d0\uac8c \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uae30\uc5ec \uc804\ub7b5 \uc218\ub9bd\uc740 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774 \uae00\uc740 \ubaa9\ud45c \uc124\uc815 \ubc0f \ubaa8\ub378 \uc120\ud0dd\ubd80\ud130 \uad6c\ud604 \uacfc\uc81c \ubc0f \ucd5c\uc801\ud654 \uae30\ubc95\uae4c\uc9c0 \ubaa8\ub4e0 \uac83\uc744 \uc544\uc6b0\ub974\ub294 \uae30\uc5ec \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ucc98\uc74c\ubd80\ud130 \uad6c\ucd95\ud558\uae30 \uc704\ud55c \ud3ec\uad04\uc801\uc778 \ub85c\ub4dc\ub9f5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2e4\uc9c8\uc801\uc778 \ub2e8\uacc4\uc640 \uc804\ubb38\uac00\uc758 \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c\u2026<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-277","post","type-post","status-publish","format-standard","hentry","category-attribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Successful Marketing Attribution Strategy from Scratch - AttriSight<\/title>\n<meta name=\"description\" content=\"Learn how to build a comprehensive marketing attribution strategy from scratch, with step-by-step guidance on 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\ud3ec\uad04\uc801\uc778 \ub9c8\ucf00\ud305 \uadc0\uc18d \uc804\ub7b5\uc744 \ucc98\uc74c\ubd80\ud130 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/attrisight.com\/ko\/\uc131\uacf5\uc801\uc778-\ub9c8\ucf00\ud305-\uc18d\uc131-\uc804\ub7b5\uc744-\ucc98\uc74c\ubd80\ud130-\uad6c\ucd95\ud558\ub294-\ubc29\/","og_locale":"ko_KR","og_type":"article","og_title":"How to Build a Successful Marketing Attribution Strategy from Scratch - AttriSight","og_description":"Learn how to build a comprehensive marketing attribution strategy from scratch, with step-by-step guidance on selecting models, implementing tracking, analyzing insights, and optimizing marketing 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