{"id":273,"date":"2025-05-12T19:10:11","date_gmt":"2025-05-13T03:10:11","guid":{"rendered":"https:\/\/attrisight.com\/?p=273"},"modified":"2025-05-12T19:10:11","modified_gmt":"2025-05-13T03:10:11","slug":"%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/","title":{"rendered":"\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378: \ub9c8\ucf00\ud305 \uce21\uc815\uc758 \ubbf8\ub798"},"content":{"rendered":"\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc740 \ucd5c\ucca8\ub2e8 \ub9c8\ucf00\ud305 \uce21\uc815 \uae30\uc220\uc744 \ub098\ud0c0\ub0b4\uba70, \uace0\uae09 \uc54c\uace0\ub9ac\uc998\uacfc \uba38\uc2e0\ub7ec\ub2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \ubcf5\uc7a1\ud55c \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc804\ud658\uc744 \uc815\ud655\ud558\uac8c \uce21\uc815\ud569\ub2c8\ub2e4. \uae30\uc874\uc758 \uaddc\uce59 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uacfc \ub2ec\ub9ac, \uc774\ub7ec\ud55c \uc815\uad50\ud55c \ubaa8\ub378\uc740 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ub9c8\ucf00\ud305 \uc811\uc810\uc758 \uc2e4\uc81c \ud6a8\uacfc\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \ubcf8 \uae00\uc5d0\uc11c\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec\uc758 \uc791\ub3d9 \ubc29\uc2dd, \uae30\uc874 \ubaa8\ub378 \ub300\ube44 \uc7a5\uc810, \uad6c\ud604 \uc804\ub7b5, \uadf8\ub9ac\uace0 \ud5a5\ud6c4 \ud2b8\ub80c\ub4dc\ub97c \uc0b4\ud3b4\ubcf4\uace0, \ub9c8\ucf00\ud130\uc5d0\uac8c \ub9c8\ucf00\ud305 \uce21\uc815 \ubc29\uc2dd\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ud22c\uc790 \uc218\uc775(ROI)\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" 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href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#Understanding_Data-Driven_Attribution\" >\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d \uc774\ud574<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#How_Data-Driven_Attribution_Works\" >\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec\uc758 \uc791\ub3d9 \ubc29\uc2dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#Advantages_of_Data-Driven_Attribution\" >\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc758 \uc7a5\uc810<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#1_More_Accurate_Measurement\" >1. \ub354 \uc815\ud655\ud55c \uce21\uc815<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#2_Holistic_View_of_the_Customer_Journey\" >2. \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \uad00\uc810<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#3_Optimized_Budget_Allocation\" >3. \ucd5c\uc801\ud654\ub41c \uc608\uc0b0 \ubc30\ubd84<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#4_Personalized_Marketing_Strategies\" >4. \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#5_Adaptability_to_Market_Changes\" >5. \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub300\ud55c \uc801\uc751\ub825<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#Implementing_Data-Driven_Attribution\" >\ub370\uc774\ud130 \uae30\ubc18 \uc18d\uc131 \uad6c\ud604<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#1_Assessment_and_Preparation\" >1. \ud3c9\uac00 \ubc0f \uc900\ube44<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#2_Selecting_the_Right_Technology\" >2. \uc801\uc808\ud55c \uae30\uc220 \uc120\ud0dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#3_Implementation_Process\" >3. \uad6c\ud604 \ud504\ub85c\uc138\uc2a4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#4_Organizational_Considerations\" >4. \uc870\uc9c1\uc801 \uace0\ub824 \uc0ac\ud56d<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#Relevant_Statistics\" >\uad00\ub828 \ud1b5\uacc4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#Expert_Advice\" >\uc804\ubb38\uac00 \uc870\uc5b8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#Practical_Implementation_Tips\" >\uc2e4\uc6a9\uc801\uc778 \uad6c\ud604 \ud301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#Case_Study_Financial_Services_Company_Transforms_Marketing_Efficiency\" >\uc0ac\ub840 \uc5f0\uad6c: \uae08\uc735 \uc11c\ube44\uc2a4 \ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131 \ud601\uc2e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#What_is_data-driven_attribution\" >\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#How_does_data-driven_attribution_differ_from_traditional_attribution_models\" >\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc740 \uae30\uc874 \uadc0\uc18d \ubaa8\ub378\uacfc \uc5b4\ub5bb\uac8c \ub2e4\ub985\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#What_data_is_required_for_data-driven_attribution\" >\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc5d0\ub294 \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#How_accurate_is_data-driven_attribution\" >\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc740 \uc5bc\ub9c8\ub098 \uc815\ud655\ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#How_can_data-driven_attribution_improve_marketing_ROI\" >\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 ROI\ub97c \uc5b4\ub5bb\uac8c \uac1c\uc120\ud560 \uc218 \uc788\ub098\uc694?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#Academic_References\" >\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b0%98-%ea%b7%80%ec%86%8d-%eb%aa%a8%eb%8d%b8-%eb%af%b8%eb%9e%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b8%a1%ec%a0%95\/#Conclusion\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"9-9\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc624\ub298\ub0a0\uc758 \ubcf5\uc7a1\ud55c \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uc9c4\uc815\ud55c \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294 \uc694\uc778\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc740 \uc810\uc810 \ub354 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804\uc5d0 \ub2e4\uc591\ud55c \ucc44\ub110\uacfc \uae30\uae30\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\uba70, \uae30\uc874\uc758 \uae30\uc5ec \ubaa8\ub378\ub85c\ub294 \uc815\ud655\ud558\uac8c \ud574\uc11d\ud558\uae30 \uc5b4\ub824\uc6b4 \ubcf5\uc7a1\ud55c \uace0\uac1d \uc5ec\uc815\uc744 \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec\ub294 \ub9c8\ucf00\ud305 \uce21\uc815\uc5d0 \uc788\uc5b4 \ud68d\uae30\uc801\uc778 \ubc1c\uc804\uc744 \uc774\ub8e8\uc5c8\uc73c\uba70, \uc784\uc758\uc801\uc778 \uaddc\uce59\uc744 \ub118\uc5b4 \uace0\uac1d \ud589\ub3d9 \ud328\ud134\uc5d0 \ub300\ud55c \uacfc\ud559\uc801 \ubd84\uc11d\uc73c\ub85c \ud655\uc7a5\ub418\uc5c8\uc2b5\ub2c8\ub2e4. Google \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0 \ub530\ub974\uba74, \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \uc9c0\ucd9c\uc744 \ub298\ub9ac\uc9c0 \uc54a\uace0\ub3c4 \uc804\ud658\uc728\uc744 \ucd5c\ub300 30%\uae4c\uc9c0 \ub192\uc77c \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc758 \ud601\uc2e0\uc801\uc778 \uc7a0\uc7ac\ub825\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uac15\ud654\ub418\uace0 \ud0c0\uc0ac \ucfe0\ud0a4\uac00 \ub2e8\uacc4\uc801\uc73c\ub85c \ud3d0\uc9c0\ub428\uc5d0 \ub530\ub77c, \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud30c\uc545\ud558\ub824\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc758 \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub378\uc740 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \ud65c\uc6a9\ud558\uc5ec \uc804\ud658 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uace0, \uace0\uac1d \uc5ec\uc815\uc758 \ubaa8\ub4e0 \uc811\uc810\uc744 \uace0\ub824\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc2dc\uc7a5 \uc0c1\ud669\uc5d0 \uc801\uc751\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc131\uacfc \ubc0f \ud560\ub2f9 \ucd5c\uc801\ud654\uc5d0 \uc804\ub150\ud558\ub294 \uc870\uc9c1\uc744 \uc704\ud574,\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\ub370\uc774\ud130 \uacfc\ud559\uc744 \ud65c\uc6a9\ud574 \ub9c8\ucf00\ud305 \ud65c\ub3d9 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \uace0\uae09 \uc18d\uc131 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h3 id=\"understanding-data-driven-attribution\" tabindex=\"-1\" data-source-line=\"21-21\"><span class=\"ez-toc-section\" id=\"Understanding_Data-Driven_Attribution\"><\/span>\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d \uc774\ud574<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec\ub294 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \uc5ec\uc815\uc758 \uac01 \ub9c8\ucf00\ud305 \uc811\uc810\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud560\uc9c0 \uacb0\uc815\ud558\ub294 \uae30\uc5ec \ubd84\uc11d \ubc29\ubc95\ub860\uc785\ub2c8\ub2e4. \ubbf8\ub9ac \uc815\ud574\uc9c4 \uaddc\uce59(\uccab \ubc88\uc9f8 \uc811\uc810, \ub9c8\uc9c0\ub9c9 \uc811\uc810 \ub610\ub294 \uc120\ud615 \uae30\uc5ec \ub4f1)\uc744 \ub530\ub974\ub294 \uae30\uc874 \uae30\uc5ec \ubd84\uc11d \ubaa8\ub378\uacfc \ub2ec\ub9ac, \ub370\uc774\ud130 \uae30\ubc18 \ubaa8\ub378\uc740 \ud2b9\uc815 \uc804\ud658 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uac01 \uc811\uc810\uc758 \uc2e4\uc81c \uae30\uc5ec\ub3c4\ub97c \uacc4\uc0b0\ud569\ub2c8\ub2e4. \uae30\uc874 \uae30\uc5ec \ubd84\uc11d \ubaa8\ub378\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"27-31\">\n<li data-source-line=\"27-27\"><strong>\uccab \ubc88\uc9f8 \uc811\ucd09 \uadc0\uc18d<\/strong>: \uccab \ubc88\uc9f8 \uc0c1\ud638\uc791\uc6a9\uc5d0 100% \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"28-28\"><strong>\ub9c8\uc9c0\ub9c9 \uc811\ucd09 \uc18d\uc131<\/strong>: \uc804\ud658 \uc804 \ucd5c\uc885 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ubaa8\ub4e0 \ud06c\ub808\ub527\uc744 \ubd80\uc5ec\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"29-29\"><strong>\uc120\ud615 \uadc0\uc18d<\/strong>: \ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uac78\uccd0 \ud06c\ub808\ub527\uc744 \ub3d9\ub4f1\ud558\uac8c \ubd84\ubc30\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"30-31\"><strong>\uc704\uce58 \uae30\ubc18 \uadc0\uc18d<\/strong>: \ud2b9\uc815 \ud130\uce58\ud3ec\uc778\ud2b8(\uc77c\ubc18\uc801\uc73c\ub85c \uccab \ubc88\uc9f8\uc640 \ub9c8\uc9c0\ub9c9)\uc5d0 \ub354 \ub9ce\uc740 \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ubaa8\ub378\uc758 \uadfc\ubcf8\uc801\uc778 \ud55c\uacc4\ub294 \ub370\uc774\ud130\uc758 \uace0\uc720\ud55c \ud328\ud134\uacfc \uad00\uacc4\uc5c6\uc774 \ubaa8\ub4e0 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub3d9\uc77c\ud55c \uaddc\uce59\uc744 \uc801\uc6a9\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ubc18\uba74, \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud2b9\ud654\ub41c \uc804\ud658 \uacbd\ub85c\ub97c \ubd84\uc11d\ud558\uace0 \uace0\uac1d \uacb0\uc815\uc5d0 \uc2e4\uc81c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc694\uc778\uc5d0 \ub300\ud55c \ud1b5\uacc4 \ubd84\uc11d\uc744 \uae30\ubc18\uc73c\ub85c \ud06c\ub808\ub527 \ud560\ub2f9\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4.\n<h3 id=\"how-data-driven-attribution-works\" tabindex=\"-1\" data-source-line=\"34-34\"><span class=\"ez-toc-section\" id=\"How_Data-Driven_Attribution_Works\"><\/span>\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec\uc758 \uc791\ub3d9 \ubc29\uc2dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc740 \uc815\uad50\ud55c \uc54c\uace0\ub9ac\uc998\uc744 \ud65c\uc6a9\ud558\uc5ec \uc218\ucc9c \uac1c\uc758 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uc804\ud658 \ud328\ud134\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub378\uc758 \uc77c\ubc18\uc801\uc778 \uc791\ub3d9 \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"38-47\">\n<li data-source-line=\"38-39\">\n<strong>\ub370\uc774\ud130 \uc218\uc9d1<\/strong>: \uc774 \ubaa8\ub378\uc740 \uad11\uace0 \uc870\ud68c, \uc774\uba54\uc77c \uc5f4\ub78c, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38, \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8(\uac00\ub2a5\ud55c \uacbd\uc6b0) \ub4f1 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"40-41\">\n<strong>\ud328\ud134 \ubd84\uc11d<\/strong>: \uc2dc\uc2a4\ud15c\uc740 \uba38\uc2e0 \ub7ec\ub2dd \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc804\ud658 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uace0 \uc804\ud658\ub41c \uace0\uac1d\uacfc \uc804\ud658\ub418\uc9c0 \uc54a\uc740 \uace0\uac1d\uc758 \uc5ec\uc815\uc744 \ube44\uad50\ud569\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"42-43\">\n<strong>\ubc18\uc0ac\uc2e4\uc801 \ubd84\uc11d<\/strong>: \uc774 \ubaa8\ub378\uc740 \ud2b9\uc815 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc81c\uac70\ud558\uba74 \uc804\ud658 \uac00\ub2a5\uc131\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc774\ud574\ud558\uae30 \uc704\ud574 &#039;\uac00\uc815\uc801&#039; \uc2dc\ub098\ub9ac\uc624\ub97c \uc218\ud589\ud569\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"44-45\">\n<strong>\ud559\uc810 \ud560\ub2f9<\/strong>: \uc774 \ubd84\uc11d\uc744 \ubc14\ud0d5\uc73c\ub85c \ubaa8\ub378\uc740 \uc804\ud658\uc744 \ucd09\uc9c4\ud558\ub294 \uc2e4\uc81c \uc601\ud5a5\uc5d0 \ub530\ub77c \uac01 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc804\ud658 \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"46-47\">\n<strong>\uc9c0\uc18d\uc801\uc778 \ud559\uc2b5<\/strong>: \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130\uac00 \uc785\uc218\ub428\uc5d0 \ub530\ub77c \ubaa8\ub378\uc740 \uc774\ud574\ub97c \ub192\uc774\uace0 \uc774\uc5d0 \ub530\ub77c \uc2e0\uc6a9 \ud560\ub2f9\uc744 \uc870\uc815\ud569\ub2c8\ub2e4.\n<\/li>\n<\/ol>\n\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uc2e4\uc81c \ub370\uc774\ud130 \ud328\ud134\ubcf4\ub2e4\ub294 \ubbf8\ub9ac \uacb0\uc815\ub41c \uaddc\uce59\uc5d0 \uc758\uc874\ud558\ub294 \uae30\uc874 \ubaa8\ub378\uacfc \ube44\uad50\ud588\uc744 \ub54c \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc5d0 \ub300\ud55c \ud6e8\uc52c \ub354 \uc815\ud655\ud55c \uadf8\ub9bc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h3 id=\"advantages-of-data-driven-attribution\" tabindex=\"-1\" data-source-line=\"50-50\"><span class=\"ez-toc-section\" id=\"Advantages_of_Data-Driven_Attribution\"><\/span>\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc758 \uc7a5\uc810<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub370\uc774\ud130 \uae30\ubc18 \uc18d\uc131\uc744 \uad6c\ud604\ud558\uba74 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc5ec\ub7ec \uac00\uc9c0 \uc911\uc694\ud55c \uc774\uc810\uc774 \uc81c\uacf5\ub429\ub2c8\ub2e4.\n<h4 id=\"1.-more-accurate-measurement\" tabindex=\"-1\" data-source-line=\"54-54\"><span class=\"ez-toc-section\" id=\"1_More_Accurate_Measurement\"><\/span>1. \ub354 \uc815\ud655\ud55c \uce21\uc815<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub370\uc774\ud130 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc784\uc758\uc801\uc778 \uaddc\uce59\uc744 \uc801\uc6a9\ud558\ub294 \ub300\uc2e0 \uc2e4\uc81c \uace0\uac1d \ud589\ub3d9 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uc5ec \ud130\uce58\ud3ec\uc778\ud2b8 \uac00\uce58\ub97c \ud6e8\uc52c \ub354 \uc815\ud655\ud558\uac8c \ud45c\ud604\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc9c4\uc815\ud55c \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc640 ROI\ub97c \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h4 id=\"2.-holistic-view-of-the-customer-journey\" tabindex=\"-1\" data-source-line=\"58-58\"><span class=\"ez-toc-section\" id=\"2_Holistic_View_of_the_Customer_Journey\"><\/span>2. \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \uad00\uc810<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc740 \uc804\ud658 \uacbd\ub85c\uc758 \ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uace0\ub824\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud130\uac00 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc744 \uc774\ud574\ud558\uace0 \ub2e4\uc591\ud55c \ucc44\ub110\uc774 \uc5b4\ub5bb\uac8c \ud568\uaed8 \uc791\ub3d9\ud558\uc5ec \uc804\ud658\uc744 \ucd09\uc9c4\ud558\ub294\uc9c0 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h4 id=\"3.-optimized-budget-allocation\" tabindex=\"-1\" data-source-line=\"62-62\"><span class=\"ez-toc-section\" id=\"3_Optimized_Budget_Allocation\"><\/span>3. \ucd5c\uc801\ud654\ub41c \uc608\uc0b0 \ubc30\ubd84<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc5b4\ub5a4 \ucc44\ub110\uacfc \ucea0\ud398\uc778\uc774 \uc804\ud658\uc744 \ucd09\uc9c4\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc815\ud655\ud55c \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uc608\uc0b0\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud560\ub2f9\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \ub9c8\ucf00\ud305 ROI\ub97c \ud06c\uac8c \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<h4 id=\"4.-personalized-marketing-strategies\" tabindex=\"-1\" data-source-line=\"66-66\"><span class=\"ez-toc-section\" id=\"4_Personalized_Marketing_Strategies\"><\/span>4. \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc740 \ub2e4\uc591\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \uc5b4\ub5a4 \ud130\uce58\ud3ec\uc778\ud2b8 \uc870\ud569\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778\uc9c0\ub97c \ubc1d\ud600\ub0b4\uc5b4 \ud2b9\uc815 \ub300\uc0c1 \uadf8\ub8f9\uc5d0 \ub9de\ucdb0 \ub354\uc6b1 \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.\n<h4 id=\"5.-adaptability-to-market-changes\" tabindex=\"-1\" data-source-line=\"70-70\"><span class=\"ez-toc-section\" id=\"5_Adaptability_to_Market_Changes\"><\/span>5. \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub300\ud55c \uc801\uc751\ub825<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc815\uc801 \uae30\uc5ec \ubaa8\ub378\uacfc \ub2ec\ub9ac, \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc740 \uace0\uac1d \ud589\ub3d9, \uc2dc\uc7a5 \uc0c1\ud669, \uadf8\ub9ac\uace0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ubcc0\ud654\uc5d0 \ub530\ub77c \uc9c0\uc18d\uc801\uc73c\ub85c \ud559\uc2b5\ud558\uace0 \uc801\uc751\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc5d0\ubcfc\ub8e8\uc158(Marketing Evolution)\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\ub294 \uc870\uc9c1\uc740 \uae30\uc874 \uae30\uc5ec \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\ub294 \uc870\uc9c1\ubcf4\ub2e4 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc774 15~35% \ub354 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4(Marketing Evolution, 2023).\n<h3 id=\"implementing-data-driven-attribution\" tabindex=\"-1\" data-source-line=\"76-76\"><span class=\"ez-toc-section\" id=\"Implementing_Data-Driven_Attribution\"><\/span>\ub370\uc774\ud130 \uae30\ubc18 \uc18d\uc131 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubd84\uc11d\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub824\uba74 \uc2e0\uc911\ud55c \uacc4\ud68d\uacfc \uc2e4\ud589\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<h4 id=\"1.-assessment-and-preparation\" tabindex=\"-1\" data-source-line=\"80-80\"><span class=\"ez-toc-section\" id=\"1_Assessment_and_Preparation\"><\/span>1. \ud3c9\uac00 \ubc0f \uc900\ube44<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uad6c\ud604 \uc804\uc5d0 \ud604\uc7ac \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\uc2dd\uacfc \uce21\uc815 \uc5ed\ub7c9\uc744 \ud3c9\uac00\ud558\uc2ed\uc2dc\uc624. \ubaa8\ub4e0 \uad00\ub828 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ucd94\uc801\ud558\uace0 \ub9c8\ucf00\ud305 \ucc44\ub110 \uc804\ubc18\uc5d0 \uc801\uc808\ud55c \ud0dc\uadf8\ub97c \uc801\uc6a9\ud588\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \uc8fc\uc694 \uc694\uad6c \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"85-89\">\n<li data-source-line=\"85-85\">\ub514\uc9c0\ud138 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uce5c \ud3ec\uad04\uc801\uc778 \ucd94\uc801<\/li>\n<li data-source-line=\"86-86\">\ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc744 \uc704\ud55c \ucda9\ubd84\ud55c \uc804\ud658 \ubcfc\ub968<\/li>\n<li data-source-line=\"87-87\">\ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc \uac04 \ud1b5\ud569 \uae30\ub2a5<\/li>\n<li data-source-line=\"88-89\">\ub2e4\uc591\ud55c \uc18c\uc2a4\uc5d0\uc11c \uae68\ub057\ud558\uace0 \uc77c\uad00\ub41c \ub370\uc774\ud130 \uc81c\uacf5<\/li>\n<\/ul>\n<h4 id=\"2.-selecting-the-right-technology\" tabindex=\"-1\" data-source-line=\"90-90\"><span class=\"ez-toc-section\" id=\"2_Selecting_the_Right_Technology\"><\/span>2. \uc801\uc808\ud55c \uae30\uc220 \uc120\ud0dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud55c \uc5ec\ub7ec \uac00\uc9c0 \uae30\uc220 \uc635\uc158\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"94-98\">\n<li data-source-line=\"94-94\"><strong>\ub9c8\ucf00\ud305 \ubd84\uc11d \ud50c\ub7ab\ud3fc<\/strong>: Google Analytics 4, Adobe Analytics \ub4f1\uc758 \uc194\ub8e8\uc158\uc740 \ub0b4\uc7a5\ub41c \ub370\uc774\ud130 \uae30\ubc18 \uc18d\uc131 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"95-95\"><strong>\uc804\ubb38\ud654\ub41c \uc18d\uc131 \uc194\ub8e8\uc158<\/strong>: \uc804\ub2f4 \uc18d\uc131 \ud50c\ub7ab\ud3fc\uc740 \ubcf4\ub2e4 \uc815\uad50\ud55c \ubaa8\ub378\ub9c1\uacfc \ud06c\ub85c\uc2a4\ucc44\ub110 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"96-96\"><strong>\ub9de\ucda4\ud615 \uc194\ub8e8\uc158<\/strong>: \ub370\uc774\ud130 \uacfc\ud559 \ub9ac\uc18c\uc2a4\ub97c \ubcf4\uc720\ud55c \uc870\uc9c1\uc740 \uc790\uc0ac\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ucdb0 \ub3c5\uc810\uc801\uc778 \uadc0\uc18d \ubaa8\ub378\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"97-98\"><strong>\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ud1b5\ud569<\/strong>: \uc77c\ubd80 \uc870\uc9c1\uc5d0\uc11c\ub294 \uc804\uc220\uc801, \uc804\ub7b5\uc801 \ud1b5\ucc30\ub825\uc744 \uc5bb\uae30 \uc704\ud574 \ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uacfc \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"3.-implementation-process\" tabindex=\"-1\" data-source-line=\"99-99\"><span class=\"ez-toc-section\" id=\"3_Implementation_Process\"><\/span>3. \uad6c\ud604 \ud504\ub85c\uc138\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc77c\ubc18\uc801\uc778 \uad6c\ud604 \ud504\ub85c\uc138\uc2a4\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.\n<ul data-source-line=\"103-108\">\n<li data-source-line=\"103-103\"><strong>\ub370\uc774\ud130 \uac10\uc0ac<\/strong>: \uae30\uc874 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uac80\ud1a0\ud558\uace0 \ucc28\uc774\uc810\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"104-104\"><strong>\ucd94\uc801 \uc124\uc815<\/strong>: \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \ucd94\uc801\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"105-105\"><strong>\ubaa8\ub378 \uad6c\uc131<\/strong>: \uc801\uc808\ud55c \ub8e9\ubc31 \uc708\ub3c4\uc6b0 \ubc0f \uc804\ud658 \uc774\ubca4\ud2b8\ub85c \uc18d\uc131 \ubaa8\ub378\uc744 \uc124\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"106-106\"><strong>\ud655\uc778<\/strong>: \uae30\uc874 \uadc0\uc18d \ubc29\ubc95\uacfc \uacb0\uacfc\ub97c \ube44\uad50\ud558\uace0 \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \ud1b5\ud574 \uac80\uc99d\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"107-108\"><strong>\uc870\uc9c1 \uc815\ub82c<\/strong>: \uc774\ud574 \uad00\uacc4\uc790\uac00 \uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uacfc \uce21\uc815 \ud56d\ubaa9\uc744 \uc774\ud574\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4 id=\"4.-organizational-considerations\" tabindex=\"-1\" data-source-line=\"109-109\"><span class=\"ez-toc-section\" id=\"4_Organizational_Considerations\"><\/span>4. \uc870\uc9c1\uc801 \uace0\ub824 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc131\uacf5\uc801\uc778 \uad6c\ud604\uc5d0\ub294 \uc870\uc9c1\uc801 \uc815\ub82c\ub3c4 \ud544\uc694\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"113-117\">\n<li data-source-line=\"113-113\"><strong>\uae30\ub2a5 \uac04 \ud611\uc5c5<\/strong>: \ub9c8\ucf00\ud305, \ubd84\uc11d \ubc0f IT \ud300\uc774 \ud568\uaed8 \uc791\uc5c5\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"114-114\"><strong>\uad50\uc721 \ubc0f \ud6c8\ub828<\/strong>: \uc774\ud574 \uad00\uacc4\uc790\uac00 \uc0c8\ub85c\uc6b4 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc744 \uc774\ud574\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"115-115\"><strong>\ud504\ub85c\uc138\uc2a4 \ud1b5\ud569<\/strong>: \ub9c8\ucf00\ud305 \uacc4\ud68d \ubc0f \ucd5c\uc801\ud654 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc18d\uc131 \ud1b5\ucc30\ub825 \ud1b5\ud569<\/li>\n<li data-source-line=\"116-117\"><strong>\ubcc0\ud654 \uad00\ub9ac<\/strong>: \ud2b9\ud788 \uc0c8\ub85c\uc6b4 \ubaa8\ub378\uc5d0 \ub530\ub77c \uc131\uacfc\uac00 \ub2e4\ub974\uac8c \ud3c9\uac00\ub420 \uc218 \uc788\ub294 \ud300\uc758 \uc0c8\ub85c\uc6b4 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc800\ud56d\uc744 \ud574\uacb0\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"relevant-statistics\" tabindex=\"-1\" data-source-line=\"118-118\"><span class=\"ez-toc-section\" id=\"Relevant_Statistics\"><\/span>\uad00\ub828 \ud1b5\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc758 \ud6a8\uacfc\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \ud1b5\uacc4\ub97c \ud1b5\ud574 \ub4b7\ubc1b\uce68\ub429\ub2c8\ub2e4.\n<ul data-source-line=\"122-128\">\n<li data-source-line=\"122-122\">\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\ub294 \uc870\uc9c1\uc740 \uae30\uc874 \uadc0\uc18d \ubc29\uc2dd(Google)\uc744 \uc0ac\uc6a9\ud558\ub294 \uc870\uc9c1\ubcf4\ub2e4 27% \ub354 \ub192\uc740 ROI\ub97c \ub2ec\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"123-123\">\ub9c8\ucf00\ud130\uc758 72%\uac00 \ub9c8\ucf00\ud305 \ub178\ub825\uc758 \uc815\ud655\ud55c \uadc0\uc18d\uacfc \uad00\ub828\ud558\uc5ec \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub2e4\uace0 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4(Gartner).<\/li>\n<li data-source-line=\"124-124\">\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc744 \uc0ac\uc6a9\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uadc0\uc18d\uacfc \ube44\uad50\ud558\uc5ec \uc0c1\uc704 \ud37c\ub110 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc601\ud5a5\uc744 \ubc1b\ub294 \ucd5c\ub300 140% \ub354 \ub9ce\uc740 \uc804\ud658\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(Microsoft Advertising).<\/li>\n<li data-source-line=\"125-125\">\uc131\uc219\ud55c \uadc0\uc18d \uad00\ud589\uc744 \uac16\ucd98 \ud68c\uc0ac\ub294 \ub9e4\ucd9c \ubaa9\ud45c\ub97c \ucd08\uacfc\ud560 \uac00\ub2a5\uc131\uc774 45% \ub354 \ub192\uc2b5\ub2c8\ub2e4(Forrester).<\/li>\n<li data-source-line=\"126-126\">\ub9c8\ucf00\ud130\uc758 61%\uac00 &quot;\ub9c8\ucf00\ud305 \uce21\uc815 \uac1c\uc120&quot;\uc744 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4(eMarketer).<\/li>\n<li data-source-line=\"127-128\">\ub2e8 17%\uc758 \uc870\uc9c1\ub9cc\uc774 \uace0\uae09 \uc218\uc900\uc758 \uc18d\uc131 \uc131\uc219\ub3c4\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4(\ubd84\uc11d \ud30c\ud2b8\ub108)<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ud1b5\uacc4\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc758 \uac00\uce58\uc640 \uc870\uc9c1\uc774 \uce21\uc815 \uc5ed\ub7c9\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uae30\ud68c\ub97c \ubaa8\ub450 \uac15\uc870\ud569\ub2c8\ub2e4.\n<h2 id=\"expert-advice\" tabindex=\"-1\" data-source-line=\"131-131\"><span class=\"ez-toc-section\" id=\"Expert_Advice\"><\/span>\uc804\ubb38\uac00 \uc870\uc5b8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc740 \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub294 \ub370 \ub300\ud55c \uadc0\uc911\ud55c \uad00\uc810\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.Forrester Research\uc758 \uc218\uc11d \ubd84\uc11d\uac00\uc778 \uc548\uc798\ub9ac \ub77c\uc774 \ubc15\uc0ac\ub294 \uc804\uccb4\ub860\uc801 \uc811\uadfc \ubc29\uc2dd\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. &quot;\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec\ub294 \ub2e8\uc21c\ud788 \ubaa8\ub378 \uc790\uccb4\uc5d0 \uad00\ud55c \uac83\uc774 \uc544\ub2c8\ub77c \uae30\uc5ec \ubd84\uc11d\ubd80\ud130 \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8, \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \ubd84\uc11d \ubc29\uc2dd\uc744 \ud1b5\ud569\ud558\ub294 \uce21\uc815 \uc0dd\ud0dc\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uc870\uc9c1\uc740 \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc0c1\ud638 \ubcf4\uc644\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4.&quot;Google\uc758 \ucd5c\uace0 \uce21\uc815 \uc804\ub7b5\uac00\uc778 \ub2d0 \ud638\uc778\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \uc870\uc5b8\ud569\ub2c8\ub2e4. &quot;\uae30\uc5ec \ubaa8\ub378\uc774 \uc544\ub2c8\ub77c \ub2f5\ud558\ub824\ub294 \ube44\uc988\ub2c8\uc2a4 \uc9c8\ubb38\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uc5b4\ub5a4 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub824\uc57c \ud558\ub294\uc9c0 \uc774\ud574\ud558\uba74 \uc870\uc9c1\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uae30\uc5ec \uc811\uadfc \ubc29\uc2dd\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.&quot;OptiMine Software\uc758 CEO\uc778 \ub9f7 \ubcf4\ub2e4(Matt Voda)\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud569\ub2c8\ub2e4. &quot;\uc6b0\ub9ac\uac00 \uac00\uc7a5 \ud754\ud788 \ubcf4\ub294 \uc2e4\uc218\ub294 \uae30\uc5c5\ub4e4\uc774 \uc644\ubcbd\ud55c \uae30\uc5ec\ub97c \ucd94\uad6c\ud558\ub290\ub77c \ub9c8\ube44\ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \ud604\uc7ac \uce21\uc815 \uac00\ub2a5\ud55c \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc5ec \uae30\uc900\uc744 \uc124\uc815\ud558\uace0 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uce21\uc815 \uc5ed\ub7c9\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\uc138\uc694.&quot;\n<h2 id=\"practical-implementation-tips\" tabindex=\"-1\" data-source-line=\"141-141\"><span class=\"ez-toc-section\" id=\"Practical_Implementation_Tips\"><\/span>\uc2e4\uc6a9\uc801\uc778 \uad6c\ud604 \ud301<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc744 \uad6c\ud604\ud558\ub294 \ub9c8\ucf00\ud130\uc758 \uacbd\uc6b0 \ub2e4\uc74c\uacfc \uac19\uc740 \uc2e4\uc6a9\uc801\uc778 \ud301\uc774 \uc131\uacf5\uc744 \ubcf4\uc7a5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"145-160\">\n<li data-source-line=\"145-146\">\n<strong>\uba85\ud655\ud55c \uc0ac\uc5c5 \ubaa9\ud45c\ub85c \uc2dc\uc791\ud558\uc138\uc694<\/strong>: \ubaa8\ub378\uc774\ub098 \uae30\uc220\uc744 \uc120\ud0dd\ud558\uae30 \uc804\uc5d0 \uadc0\uc18d\uc744 \ud1b5\ud574 \ubb34\uc5c7\uc744 \ub2ec\uc131\ud558\uace0 \uc2f6\uc740\uc9c0 \uc815\uc758\ud558\uc138\uc694.\n<\/li>\n<li data-source-line=\"147-148\">\n<strong>\uce21\uc815 \uac70\ubc84\ub10c\uc2a4 \uad6c\ucd95<\/strong>: \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \ub370\uc774\ud130 \uc218\uc9d1, \uac80\uc99d \ubc0f \uc758\uc0ac \uacb0\uc815\uc744 \uc704\ud55c \uba85\ud655\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"149-150\">\n<strong>\uc810\uc9c4\uc801\uc778 \uac1c\uc120\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/strong>: \uc644\ubcbd\ud55c \uadc0\uc18d\uc744 \uae30\ub2e4\ub9ac\uae30\ubcf4\ub2e4\ub294 \uc624\ub298 \ud560 \uc218 \uc788\ub294 \uc77c\uc744 \uad6c\ud604\ud558\uace0 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc815\uad50\ud568\uc744 \uad6c\ucd95\ud558\uc138\uc694.\n<\/li>\n<li data-source-line=\"151-152\">\n<strong>\uc2e4\ud5d8\uacfc \uacb0\ud569\ud558\ub2e4<\/strong>: \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uacfc A\/B \ud14c\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \uadc0\uc18d \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uace0 \uc0c1\uad00\uad00\uacc4\ub9cc\uc774 \uc544\ub2cc \uc778\uacfc\uad00\uacc4\ub97c \ud655\ub9bd\ud569\ub2c8\ub2e4.\n<\/li>\n<li data-source-line=\"153-154\">\n<strong>\uc624\ud504\ub77c\uc778 \ucc44\ub110\uc5d0 \ub300\ud55c \uc124\uba85<\/strong>: \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305 \uc811\uc810\uc744 \ubb34\uc2dc\ud558\uc9c0 \ub9c8\uc138\uc694. \uac00\ub2a5\ud558\ub2e4\uba74 \uc774\ub97c \uadc0\uc0ac\uc758 \uadc0\uc18d \ubaa8\ub378\uc5d0 \ud1b5\ud569\ud558\uc138\uc694.\n<\/li>\n<li data-source-line=\"155-156\">\n<strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubcc0\uacbd \uc0ac\ud56d\uc5d0 \ub300\ube44\ud558\uc138\uc694<\/strong>: \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \ub354\uc6b1 \uc5c4\uaca9\ud574\uc9c0\uace0 \ucd94\uc801 \uae30\ub2a5\uc774 \uc904\uc5b4\ub4dc\ub294 \uc138\uc0c1\uc5d0\uc11c \ud6a8\uacfc\uc801\uc73c\ub85c \uc791\ub3d9\ud558\ub3c4\ub85d \uadc0\uc0ac\uc758 \uadc0\uc18d \uc811\uadfc \ubc29\uc2dd\uc744 \uc124\uacc4\ud558\uc138\uc694.\n<\/li>\n<li data-source-line=\"157-158\">\n<strong>\uc2e4\ud589 \uac00\ub2a5\ud55c \ub300\uc2dc\ubcf4\ub4dc \ub9cc\ub4e4\uae30<\/strong>: \ubcf5\uc7a1\ud55c \ub370\uc774\ud130\uac00 \uc544\ub2cc \uba85\ud655\ud55c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ucd09\uc9c4\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uc81c\uc2dc\ud558\uc138\uc694.\n<\/li>\n<li data-source-line=\"159-160\">\n<strong>\uc815\uae30\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uc138\uc694<\/strong>: \ub9c8\ucf00\ud305 \ubbf9\uc2a4, \uace0\uac1d \ud589\ub3d9, \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uac00 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \uadc0\uc18d \ubaa8\ub378\uc744 \uac80\ud1a0\ud558\uace0 \uc5c5\ub370\uc774\ud2b8\ud558\uc138\uc694.\n<\/li>\n<\/ol>\n<h2 id=\"case-study%3A-financial-services-company-transforms-marketing-efficiency\" tabindex=\"-1\" data-source-line=\"161-161\"><span class=\"ez-toc-section\" id=\"Case_Study_Financial_Services_Company_Transforms_Marketing_Efficiency\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: \uae08\uc735 \uc11c\ube44\uc2a4 \ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131 \ud601\uc2e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ud55c \uc720\uc218 \uae08\uc735 \uc11c\ube44\uc2a4 \ud68c\uc0ac\ub294 \ub514\uc9c0\ud138 \ubc0f \uae30\uc874 \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc9c4\uc815\ud55c \ud6a8\uacfc\ub97c \ud30c\uc545\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ud68c\uc0ac\ub294 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uae30\uc5ec\ub3c4(Last Click Attribution)\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc5c8\ub294\ub370, \uc774\ub294 \ud558\ub2e8 \ud37c\ub110(bottom funnel) \ud65c\ub3d9\uc744 \uc0c1\ub2f9\ud788 \uacfc\ub300\ud3c9\uac00\ud558\ub294 \ubc18\uba74 \uc778\uc9c0\ub3c4 \ubc0f \uace0\ub824\ub3c4(consideration) \ud65c\ub3d9\uc740 \uacfc\uc18c\ud3c9\uac00\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uc811\uc810\uc744 \ubaa8\ub450 \ud3ec\ud568\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec\ub3c4 \ubaa8\ub378\uc744 \uad6c\ud604\ud55c \ud6c4, \uc774 \ud68c\uc0ac\ub294 \uba87 \uac00\uc9c0 \uc911\uc694\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"167-170\">\n<li data-source-line=\"167-167\">\uc774\uc804\uc5d0 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad\uc73c\ub85c 35%\uc758 \uc804\ud658\uc744 \uc774\ub04c\uc5b4\ub0b8 \uac83\uc73c\ub85c \ud3c9\uac00\ub41c \uc774\uba54\uc77c \ucea0\ud398\uc778\uc740 \uc815\ud655\ud558\uac8c \uce21\uc815\ud588\uc744 \ub54c \uc2e4\uc81c\ub85c\ub294 18%\uc758 \uc804\ud658\uc5d0\ub9cc \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"168-168\">\ub9c8\uc9c0\ub9c9 \ud074\ub9ad\uc5d0 \ub300\ud55c \uae30\uc5ec\ub3c4\uac00 \uac70\uc758 \uc5c6\ub294 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uc2e4\uc81c\ub85c 22%\uc758 \uace0\uac1d \uc5ec\uc815\uc744 \uc2dc\uc791\ud558\uc5ec \ucd5c\uc885\uc801\uc73c\ub85c \uc804\ud658\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"169-170\">\ud2b9\uc815 \ucc44\ub110\uc758 \uc870\ud569(\uc608: \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud6c4 \uac80\uc0c9)\uc740 \uac01 \ucc44\ub110\uc744 \ub2e8\ub3c5\uc73c\ub85c \uc0ac\uc6a9\ud560 \ub54c\ubcf4\ub2e4 \uc804\ud658\uc728\uc774 3\ubc30 \ub354 \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \ud68c\uc0ac\ub294 $5\ucc9c\ub9cc \ub2ec\ub7ec\uc758 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uc7ac\ubd84\ubc30\ud558\uc5ec \uc774\uba54\uc77c \ubc1c\uc1a1 \ube48\ub3c4\ub97c \uc904\uc774\ub294 \ub3d9\uc2dc\uc5d0 \uc131\uacfc\uac00 \uc88b\uc740 \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \uc18c\uc15c \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ub298\ub838\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uae30\uc5ec \ubd84\uc11d\uc744 \ud1b5\ud574 \ubc1c\uacac\ub41c \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ud65c\uc6a9\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc0c8\ub85c\uc6b4 \ud06c\ub85c\uc2a4\ucc44\ub110 \ucea0\ud398\uc778\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc\ub294 \ub9e4\uc6b0 \ucef8\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"174-177\">\n<li data-source-line=\"174-174\">\uc804\uccb4 \uc804\ud658\uc728 24% \uc99d\uac00<\/li>\n<li data-source-line=\"175-175\">18% \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9 \uac10\uc18c<\/li>\n<li data-source-line=\"176-177\">31% \ub9c8\ucf00\ud305 ROI 6\uac1c\uc6d4 \ub0b4 \uac1c\uc120<\/li>\n<\/ul>\n\uc774 \uc0ac\ub840\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc774 \uace0\uac1d \uc804\ud658\uc744 \ucd09\uc9c4\ud558\ub294 \uc694\uc778\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \uc5b4\ub5bb\uac8c \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"180-180\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"what-is-data-driven-attribution%3F\" tabindex=\"-1\" data-source-line=\"182-182\"><span class=\"ez-toc-section\" id=\"What_is_data-driven_attribution\"><\/span>\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec\ub294 \uba38\uc2e0\ub7ec\ub2dd\uacfc \ud1b5\uacc4 \uc54c\uace0\ub9ac\uc998\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \uc5ec\uc815\uc758 \uac01 \ub9c8\ucf00\ud305 \uc811\uc810\uc5d0 \uc5bc\ub9c8\ub098 \uae30\uc5ec\ud560\uc9c0 \uacb0\uc815\ud558\ub294 \uace0\uae09 \uae30\uc5ec \ubd84\uc11d \ubc29\ubc95\uc785\ub2c8\ub2e4. \uaddc\uce59 \uae30\ubc18 \uae30\uc5ec \ubd84\uc11d \ubaa8\ub378\uacfc \ub2ec\ub9ac, \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubd84\uc11d\uc740 \ud2b9\uc815 \uace0\uac1d \uc804\ud658 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uc5ec \uac01 \uc811\uc810\uc758 \uc2e4\uc81c \uc601\ud5a5\ub825\uc744 \uacc4\uc0b0\ud569\ub2c8\ub2e4.\n<h3 id=\"how-does-data-driven-attribution-differ-from-traditional-attribution-models%3F\" tabindex=\"-1\" data-source-line=\"185-185\"><span class=\"ez-toc-section\" id=\"How_does_data-driven_attribution_differ_from_traditional_attribution_models\"><\/span>\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc740 \uae30\uc874 \uadc0\uc18d \ubaa8\ub378\uacfc \uc5b4\ub5bb\uac8c \ub2e4\ub985\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uae30\uc874\uc758 \uae30\uc5ec \ubaa8\ub378\uc740 \ud2b9\uc815 \ub370\uc774\ud130\uc640 \uad00\uacc4\uc5c6\uc774 \ub3d9\uc77c\ud55c \uae30\uc5ec\ub3c4 \ud560\ub2f9\uc744 \uc801\uc6a9\ud558\ub294 \ubbf8\ub9ac \uc815\ud574\uc9c4 \uaddc\uce59(\uccab \ubc88\uc9f8 \uc811\uc810 \ub610\ub294 \ub9c8\uc9c0\ub9c9 \uc811\uc810)\uc744 \ub530\ub985\ub2c8\ub2e4. \ub370\uc774\ud130 \uae30\ubc18 \ubaa8\ub378\uc740 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \ud1b5\uacc4\uc801 \ubd84\uc11d\uc744 \uae30\ubc18\uc73c\ub85c \uc2e4\uc81c \uc804\ud658 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uc5ec \uac01 \uc811\uc810\uc758 \uc2e4\uc9c8\uc801\uc778 \uc601\ud5a5\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.\n<h3 id=\"what-data-is-required-for-data-driven-attribution%3F\" tabindex=\"-1\" data-source-line=\"188-188\"><span class=\"ez-toc-section\" id=\"What_data_is_required_for_data-driven_attribution\"><\/span>\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc5d0\ub294 \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ud6a8\uacfc\uc801\uc778 \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubd84\uc11d\uc744 \uc704\ud574\uc11c\ub294 \ubaa8\ub4e0 \ucc44\ub110\uc5d0 \uac78\uce5c \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uc811\uc810, \uace0\uac1d \uc0c1\ud638\uc791\uc6a9 \ubc0f \uc804\ud658 \uc774\ubca4\ud2b8\ub97c \ud3ec\uad04\uc801\uc73c\ub85c \ucd94\uc801\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub370\uc774\ud130(\uad11\uace0 \ub178\ucd9c, \ud074\ub9ad, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38), CRM \ub370\uc774\ud130, \uadf8\ub9ac\uace0 \uac00\ub2a5\ud55c \uacbd\uc6b0 \uc624\ud504\ub77c\uc778 \uc811\uc810 \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \ud50c\ub7ab\ud3fc\uc740 \ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ucd5c\uc18c \uc804\ud658\ub7c9\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4.\n<h3 id=\"how-accurate-is-data-driven-attribution%3F\" tabindex=\"-1\" data-source-line=\"191-191\"><span class=\"ez-toc-section\" id=\"How_accurate_is_data-driven_attribution\"><\/span>\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc740 \uc5bc\ub9c8\ub098 \uc815\ud655\ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc644\ubcbd\ud55c \uae30\uc5ec \ubaa8\ub378\uc740 \uc5c6\uc9c0\ub9cc, \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc740 \uc784\uc758\uc801\uc778 \uaddc\uce59\uc774 \uc544\ub2cc \uc2e4\uc81c \uc804\ud658 \ud328\ud134\uc5d0 \ub300\ud55c \ud1b5\uacc4\uc801 \ubd84\uc11d\uc744 \uae30\ubc18\uc73c\ub85c \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud558\uae30 \ub54c\ubb38\uc5d0 \uaddc\uce59 \uae30\ubc18 \ubaa8\ub378\ubcf4\ub2e4 \ud6e8\uc52c \uc815\ud655\ud569\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc740 \uae30\uc874 \ubaa8\ub378\ubcf4\ub2e4 \uc804\ud658\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c 20~30% \ub354 \ub9ce\uc774 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"how-can-data-driven-attribution-improve-marketing-roi%3F\" tabindex=\"-1\" data-source-line=\"194-194\"><span class=\"ez-toc-section\" id=\"How_can_data-driven_attribution_improve_marketing_ROI\"><\/span>\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 ROI\ub97c \uc5b4\ub5bb\uac8c \uac1c\uc120\ud560 \uc218 \uc788\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\ub370\uc774\ud130 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc5b4\ub5a4 \ucc44\ub110, \ucea0\ud398\uc778, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \uc811\uc810\uc774 \uc804\ud658\uc728\uc5d0 \uc2e4\uc9c8\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0\uc5d0 \ub300\ud55c \ub354\uc6b1 \uc815\ud655\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \ub9c8\ucf00\ud305 ROI\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \uc608\uc0b0 \ubc30\ubd84, \ucea0\ud398\uc778 \ucd5c\uc801\ud654, \uadf8\ub9ac\uace0 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ucc44\ub110\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc5f0\ub3d9\ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \ub354\uc6b1 \uc815\ud655\ud55c \uc774\ud574\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4.\n<h2 id=\"academic-references\" tabindex=\"-1\" data-source-line=\"197-197\"><span class=\"ez-toc-section\" id=\"Academic_References\"><\/span>\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol data-source-line=\"199-208\">\n<li data-source-line=\"199-200\">\nAnderl, E., Becker, I., von Wangenheim, F., &amp; Schumann, JH (2016). &quot;\uace0\uac1d \uc5ec\uc815 \ub9e4\ud551: \uadf8\ub798\ud504 \uae30\ubc18 \uc628\ub77c\uc778 \uadc0\uc18d \ubaa8\ub378\ub9c1\uc5d0\uc11c \uc5bb\uc740 \uad50\ud6c8.&quot; \ub9c8\ucf00\ud305 \uc5f0\uad6c \uad6d\uc81c \uc800\ub110, 33(3), 457-474.\n<\/li>\n<li data-source-line=\"201-202\">\nLi, H., &amp; Kannan, PK (2014). &quot;\ub2e4\uc911\ucc44\ub110 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c\uc758 \uc804\ud658 \uae30\uc5ec\ub3c4: \uacbd\ud5d8\uc801 \ubaa8\ub378\uacfc \ud604\uc7a5 \uc2e4\ud5d8.&quot; \ub9c8\ucf00\ud305 \uc5f0\uad6c \uc800\ub110, 51(1), 40-56.\n<\/li>\n<li data-source-line=\"203-204\">\nAbhishek, V., Fader, P., &amp; Hosanagar, K. (2015). &quot;\ud37c\ub110\uc744 \ud1b5\ud55c \ubbf8\ub514\uc5b4 \ub178\ucd9c: \ub2e4\ub2e8\uacc4 \uadc0\uc778 \ubaa8\ub378.&quot; SSRN\uc5d0\uc11c \ud655\uc778 \uac00\ub2a5: https:\/\/ssrn.com\/abstract=2158421\n<\/li>\n<li data-source-line=\"205-206\">\nBarajas, J., Akella, R., Holtan, M., &amp; Flores, A. (2016). &quot;\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \uc628\ub77c\uc778 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \uadc0\uc18d\uc744 \uc704\ud55c \uc2e4\ud5d8 \uc124\uacc4 \ubc0f \ucd94\uc815.&quot; \ub9c8\ucf00\ud305 \uacfc\ud559, 35(3), 465-483.\n<\/li>\n<li data-source-line=\"207-208\">\nZantedeschi, D., Feit, EM, &amp; Bradlow, ET(2017). &quot;\ub2e4\uc911\ucc44\ub110 \uad11\uace0 \ubc18\uc751 \uce21\uc815.&quot; \uacbd\uc601\uacfc\ud559, 63(8), 2706-2728.\n<\/li>\n<\/ol>\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"209-209\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub370\uc774\ud130 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\ub294 \ub2e4\ucc44\ub110 \ud658\uacbd\uc5d0\uc11c \ub9c8\ucf00\ud305 \uce21\uc815\uc758 \ubbf8\ub798\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2e4\uc81c \uc804\ud658 \ud328\ud134\uc744 \ubd84\uc11d\ud568\uc73c\ub85c\uc368, \uc774\ub7ec\ud55c \ubaa8\ub378\uc740 \uae30\uc874\uc758 \uaddc\uce59 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\ubcf4\ub2e4 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc5d0 \ub300\ud55c \ud6e8\uc52c \ub354 \uc815\ud655\ud55c \uc774\ud574\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud558\uba74 \ub354\uc6b1 \uc815\ud655\ud55c \uce21\uc815, \ucd5c\uc801\ud654\ub41c \uc608\uc0b0 \ubc30\ubd84, \ucc44\ub110 \uc2dc\ub108\uc9c0\uc5d0 \ub300\ud55c \ub354 \ub098\uc740 \uc774\ud574, \uadf8\ub9ac\uace0 \uad81\uadf9\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 ROI \ud5a5\uc0c1\uc774\ub77c\ub294 \uc0c1\ub2f9\ud55c \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ucd95\ud558\ub294 \uae30\uc5c5\uc740 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc758\uc0ac\uacb0\uc815\uc744 \ud1b5\ud574 \uc0c1\ub2f9\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uac15\ud654\ub418\uace0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \ub2e8\uacc4\uc801\uc73c\ub85c \ud3d0\uc9c0\ub428\uc5d0 \ub530\ub77c \uc815\uad50\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uc911\uc694\uc131\uc740 \ub354\uc6b1 \ucee4\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ubcc0\ud654\ud558\ub294 \uce21\uc815 \uc870\uac74\uc5d0 \uc801\uc751\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\uc5ec \uc774\ub7ec\ud55c \ubbf8\ub798\uc5d0 \ub300\ube44\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uce21\uc815 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\uace0 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c ROI\ub97c \uadf9\ub300\ud654\ud558\ub824\ub294 \uae30\uc5c5\uc5d0\uac8c \ub370\uc774\ud130 \uae30\ubc18 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc624\ub298\ub0a0\uc758 \ubcf5\uc7a1\ud55c \uace0\uac1d \uc5ec\uc815\uc5d0 \ub9de\ucdb0 \uce21\uc815\uc744 \uc870\uc815\ud558\ub294 \uac15\ub825\ud55c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\ub294 \uae30\uc5c5\uc740 \uc810\uc810 \ub354 \ub370\uc774\ud130 \uc911\uc2ec\uc801\uc778 \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798\uc5d0\uc11c \uc131\uacf5\ud560 \uc218 \uc788\ub294 \uc720\ub9ac\ud55c \uc704\uce58\uc5d0 \uc11c\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uadc0\ud558\uc758 \uc870\uc9c1\uc5d0 \ub300\ud55c \uace0\uae09 \uc18d\uc131 \uc194\ub8e8\uc158\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud55c \ucd94\uac00 \ub9ac\uc18c\uc2a4 \ubc0f \ub3c4\uad6c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uce21\uc815\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc9c0\uc6d0\uacfc \uc804\ubb38 \uc9c0\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.","protected":false},"excerpt":{"rendered":"<p>\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc740 \ucd5c\ucca8\ub2e8 \ub9c8\ucf00\ud305 \uce21\uc815 \uae30\uc220\uc744 \ub098\ud0c0\ub0b4\uba70, \uace0\uae09 \uc54c\uace0\ub9ac\uc998\uacfc \uba38\uc2e0\ub7ec\ub2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \ubcf5\uc7a1\ud55c \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc804\ud658\uc744 \uc815\ud655\ud558\uac8c \ud3c9\uac00\ud569\ub2c8\ub2e4. \uae30\uc874\uc758 \uaddc\uce59 \uae30\ubc18 \uae30\uc5ec\uc640 \ub2ec\ub9ac, \uc774\ub7ec\ud55c \uc815\uad50\ud55c \ubaa8\ub378\uc740 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \uc2e4\uc81c \ud6a8\uacfc\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec\uc758 \uc791\ub3d9 \ubc29\uc2dd\uacfc \uadf8 \uc7a5\uc810\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-273","post","type-post","status-publish","format-standard","hentry","category-attribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data-Driven Attribution Models: The Future of Marketing Measurement - AttriSight<\/title>\n<meta name=\"description\" content=\"Explore how data-driven attribution models use machine 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