{"id":269,"date":"2025-05-12T18:41:26","date_gmt":"2025-05-13T02:41:26","guid":{"rendered":"https:\/\/attrisight.com\/?p=269"},"modified":"2025-05-12T18:41:26","modified_gmt":"2025-05-13T02:41:26","slug":"%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/","title":{"rendered":"\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158: \uace0\uac1d \uc5ec\uc815 \uc804\uccb4 \uc774\ud574"},"content":{"rendered":"\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc5ec\ub7ec \uc811\uc810\uc5d0 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \uc815\uad50\ud55c \ub9c8\ucf00\ud305 \uce21\uc815 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uccab \ubc88\uc9f8 \ub610\ub294 \ub9c8\uc9c0\ub9c9 \uc0c1\ud638\uc791\uc6a9\uc5d0\ub9cc \ubaa8\ub4e0 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \uae30\uc874\uc758 \ub2e8\uc77c \uc811\uc810 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uacfc \ub2ec\ub9ac, \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uacfc \ucea0\ud398\uc778\uc774 \uc804\ud658\uc5d0 \uc5b4\ub5bb\uac8c \uae30\uc5ec\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc2dc\uac01\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uac1c\ub150, \ubc29\ubc95\ub860, \uad6c\ud604 \uc804\ub7b5 \ubc0f \uc774\uc810\uc744 \uc0b4\ud3b4\ubcf4\uace0, \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uace0\uac1d \uc5ec\uc815 \uc804\uccb4\ub97c \uc774\ud574\ud558\uace0\uc790 \ud558\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#Introduction\" >\uc18c\uac1c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#What_is_Multi-Touch_Attribution\" >\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#Multi-Touch_Attribution_Models\" >\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#1_Linear_Attribution_Model\" >1. \uc120\ud615 \uadc0\uc778 \ubaa8\ub378<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#2_Time-Decay_Attribution_Model\" >2. \uc2dc\uac04 \uac10\uc1e0 \uadc0\uc778 \ubaa8\ub378<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#3_U-Shaped_Position-Based_Attribution_Model\" >3. U\uc790\ud615(\uc704\uce58 \uae30\ubc18) \uadc0\uc18d \ubaa8\ub378<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#4_W-Shaped_Attribution_Model\" >4. W\uc790\ud615 \uadc0\uc778 \ubaa8\ub378<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#5_Full-Path_Attribution_Model\" >5. \uc804\uccb4 \uacbd\ub85c \uadc0\uc18d \ubaa8\ub378<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#6_Algorithmic_or_Custom_Attribution_Models\" >6. \uc54c\uace0\ub9ac\uc998 \ub610\ub294 \ub9de\ucda4\ud615 \uadc0\uc18d \ubaa8\ub378<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#The_Benefits_of_Multi-Touch_Attribution\" >\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uc774\uc810<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#Implementing_Multi-Touch_Attribution\" >\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uad6c\ud604<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#1_Data_Collection\" >1. \ub370\uc774\ud130 \uc218\uc9d1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#2_Data_Integration\" >2. \ub370\uc774\ud130 \ud1b5\ud569<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#3_Model_Selection\" >3. \ubaa8\ub378 \uc120\ud0dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#4_Analysis_and_Optimization\" >4. \ubd84\uc11d \ubc0f \ucd5c\uc801\ud654<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#5_Technology_Considerations\" >5. \uae30\uc220 \uace0\ub824 \uc0ac\ud56d<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#Relevant_Statistics\" >\uad00\ub828 \ud1b5\uacc4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#Expert_Advice\" >\uc804\ubb38\uac00 \uc870\uc5b8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#Practical_Implementation_Tips\" >\uc2e4\uc6a9\uc801\uc778 \uad6c\ud604 \ud301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#Case_Study_XYZ_Blogs_Attribution_Journey\" >\uc0ac\ub840 \uc5f0\uad6c: XYZ \ube14\ub85c\uadf8\uc758 \uadc0\uc18d \uc5ec\uc815<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#FAQs\" >\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#What_is_multi-touch_attribution\" >\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#How_does_multi-touch_attribution_differ_from_first_or_last-touch_attribution\" >\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uccab \ubc88\uc9f8 \ub610\ub294 \ub9c8\uc9c0\ub9c9 \ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uacfc \uc5b4\ub5bb\uac8c \ub2e4\ub985\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#What_are_the_most_common_multi-touch_attribution_models\" >\uac00\uc7a5 \ud754\ud55c \uba40\ud2f0\ud130\uce58 \uadc0\uc18d \ubaa8\ub378\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#What_data_is_needed_for_multi-touch_attribution\" >\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0\ub294 \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#What_are_the_limitations_of_multi-touch_attribution\" >\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ud55c\uacc4\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#Academic_References\" >\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%eb%a9%80%ed%8b%b0%ed%84%b0%ec%b9%98-%ec%86%8d%ec%84%b1-%ec%9d%b4%ed%95%b4%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%ec%99%84%eb%a3%8c\/#Conclusion\" >\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction\" tabindex=\"-1\" data-source-line=\"9-9\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\uc18c\uac1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc624\ub298\ub0a0\uc758 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\uc740 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804\uc5d0 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638 \uc791\uc6a9\ud569\ub2c8\ub2e4. Salesforce \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ud604\uc7ac \ub9c8\ucf00\ud305 \uc870\uc9c1\uc758 41%\uac00 \uae30\uc874 \uae30\uc5ec \ubd84\uc11d \ubc29\ubc95\uc758 \ud55c\uacc4\ub97c \uc778\uc9c0\ud558\uace0 \ub9c8\ucf00\ud305 \uae30\uc5ec \ubaa8\ub378\ub9c1\uc744 \ud22c\uc790 \uc218\uc775\ub960(ROI) \uce21\uc815 \uc9c0\ud45c\ub85c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc874 \uc6cc\ub108\uba54\uc774\ucee4\uc758 \uc720\uba85\ud55c \uba85\uc5b8 &quot;\uad11\uace0\uc5d0 \uc4f0\ub294 \ub3c8\uc758 \uc808\ubc18\uc740 \ub0ad\ube44\uc778\ub370, \ubb38\uc81c\ub294 \uc5b4\ub290 \uc808\ubc18\uc778\uc9c0 \uc54c \uc218 \uc5c6\ub2e4\ub294 \uac83\uc774\ub2e4&quot;\ub294 \ub9d0\uc740 \uc774\uc81c \ub354\uc6b1 \uc815\uad50\ud55c \uce21\uc815 \uae30\ubc95\uc73c\ub85c \ub300\uccb4\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uba40\ud2f0\ud130\uce58 \uae30\uc5ec \ubd84\uc11d\uc740 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\ub294 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \ub300\uc751\ucc45\uc73c\ub85c \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \uc5ec\ub7ec \uae30\uae30\ub97c \uc0ac\uc6a9\ud558\uace0 \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c, \uac80\uc0c9 \uc5d4\uc9c4, DM \ub4f1 \ub2e4\uc591\ud55c \uc811\uc810\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc640 \uc18c\ud1b5\ud568\uc5d0 \ub530\ub77c, \ub9c8\ucf00\ud130\ub294 \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294 \uc694\uc778\uc5d0 \ub300\ud55c \ub354\uc6b1 \uc12c\uc138\ud55c \uc774\ud574\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uba40\ud2f0\ud130\uce58 \uae30\uc5ec \ubd84\uc11d\uc758 \uc791\ub3d9 \ubc29\uc2dd, \ub2e4\uc591\ud55c \ubaa8\ub378, \uad6c\ud604 \uc804\ub7b5, \uadf8\ub9ac\uace0 \ud604\ub300 \ub9c8\ucf00\ud305 \ud300\uc744 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \ud65c\uc6a9 \ubc29\uc548\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc804\ubb38 \ub3c4\uad6c \ubc0f \uace0\uae09 \uae30\uc5ec \ubd84\uc11d \uc194\ub8e8\uc158\uc740\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\ub9c8\ucf00\ud305 \uce21\uc815 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\uae30 \uc704\ud55c \ud3ec\uad04\uc801\uc778 \ub9ac\uc18c\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h3 id=\"what-is-multi-touch-attribution%3F\" tabindex=\"-1\" data-source-line=\"17-17\"><span class=\"ez-toc-section\" id=\"What_is_Multi-Touch_Attribution\"><\/span>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uac01 \uace0\uac1d \uc811\uc810\uc758 \uac00\uce58\ub97c \ud310\ub2e8\ud558\ub294 \ud65c\ub3d9\uc785\ub2c8\ub2e4. \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774\ub098 \ucea0\ud398\uc778\uc774 \uc804\ud658\uc5d0 \uae30\uc5ec\ud588\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uc774\uba70, \uad81\uadf9\uc801\uc73c\ub85c\ub294 \ud5a5\ud6c4 \uc9c0\ucd9c\uc744 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uc5d0 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \ubc30\ubd84\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uae30\uc874\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub2e8\uc77c \uc811\uc810\uc5d0 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4.\n<ul data-source-line=\"23-25\">\n<li data-source-line=\"23-23\"><strong>\uccab \ubc88\uc9f8 \uc811\ucd09 \uadc0\uc18d<\/strong>: \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc640 \ucc98\uc74c \uc0c1\ud638 \uc791\uc6a9\ud560 \ub54c \ubaa8\ub4e0 \uacf5\ub85c\ub97c \uc778\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"24-25\"><strong>\ub9c8\uc9c0\ub9c9 \uc811\ucd09 \uc18d\uc131<\/strong>: \uc804\ud658 \uc804 \ucd5c\uc885 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ubaa8\ub4e0 \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ubaa8\ub378\uc740 \ud604\ub300 \uace0\uac1d \uc5ec\uc815\uc758 \ubcf5\uc7a1\uc131\uc744 \uc81c\ub300\ub85c \ud3ec\ucc29\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. Adobe\uac00 \uc9c0\uc801\ud558\ub4ef\uc774, &quot;\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \ud6a8\uacfc\ub97c \ud3c9\uac00\ud558\uace0 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.&quot; \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc5d0 \uac78\uce5c \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc5d0 \ub300\ud55c \ub354\uc6b1 \ud3ec\uad04\uc801\uc778 \uadf8\ub9bc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<img decoding=\"async\" title=\"\uace0\uac1d\uc758 \uac00\uc785 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub2e4\uc591\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uace0\uac1d \uc5ec\uc815 \uadf8\ub798\ud53d\" src=\"https:\/\/segment.com\/content\/dam\/segment\/global\/en\/academy\/legacy\/advanced-analytics\/an-introduction-to-multi-touch-attribution\/multi-touch-attribution8.png\/_jcr_content\/renditions\/compressed-original.webp\" alt=\"\uace0\uac1d\uc758 \uac00\uc785 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub2e4\uc591\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uace0\uac1d \uc5ec\uc815 \uadf8\ub798\ud53d\" \/>\n<h3 id=\"multi-touch-attribution-models\" tabindex=\"-1\" data-source-line=\"30-30\"><span class=\"ez-toc-section\" id=\"Multi-Touch_Attribution_Models\"><\/span>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc5ec\ub7ec \uac00\uc9c0 \uba40\ud2f0\ud130\uce58 \uadc0\uc18d \ubaa8\ub378\uc774 \uc788\uc73c\uba70, \uac01 \ubaa8\ub378\uc740 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub530\ub77c \ud06c\ub808\ub527\uc744 \ub2e4\ub974\uac8c \ubd84\ubc30\ud569\ub2c8\ub2e4.\n<h4 id=\"1.-linear-attribution-model\" tabindex=\"-1\" data-source-line=\"34-34\"><span class=\"ez-toc-section\" id=\"1_Linear_Attribution_Model\"><\/span>1. \uc120\ud615 \uadc0\uc778 \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc120\ud615 \ubaa8\ub378\uc740 \uace0\uac1d \uc5ec\uc815\uc758 \ubaa8\ub4e0 \uc811\uc810\uc5d0 \ub3d9\uc77c\ud55c \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uace0\uac1d\uc774 \uc804\ud658 \uc804\uc5d0 5\uac1c\uc758 \uc811\uc810\uacfc \uc0c1\ud638\uc791\uc6a9\ud588\ub2e4\uba74 \uac01 \uc811\uc810\uc740 20%\uc758 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ubc1b\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \uad6c\ud604\uc774 \uac04\ub2e8\ud558\uc9c0\ub9cc, \uac01 \uc0c1\ud638\uc791\uc6a9\uc758 \uc601\ud5a5\uc744 \uad6c\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\n<h4 id=\"2.-time-decay-attribution-model\" tabindex=\"-1\" data-source-line=\"38-38\"><span class=\"ez-toc-section\" id=\"2_Time-Decay_Attribution_Model\"><\/span>2. \uc2dc\uac04 \uac10\uc1e0 \uadc0\uc778 \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc2dc\uac04 \uac10\uc1e0 \ubaa8\ub378\uc740 \uc804\ud658\uc5d0 \ub354 \uac00\uae4c\uc6b4 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub354 \ub9ce\uc740 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. \uc774\ub294 \uc804\ud658\uc5d0 \ub354 \uac00\uae4c\uc6b4 \uc0c1\ud638\uc791\uc6a9\uc774 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \ub354 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\ub294 \uac00\uc815\uc5d0 \uae30\ubc18\ud569\ub2c8\ub2e4. \ubd84\uc11d \uc804\ubb38\uac00 \uc544\ube44\ub098\uc26c \uce74\uc6b0\uc2dd\uc740 \uc774 \ubaa8\ub378\uc744 \uc639\ud638\ud558\uba70, \uc774\uc804 \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uc9c4\uc815\uc73c\ub85c \ud6a8\uacfc\uc801\uc774\uc5c8\ub2e4\uba74 &quot;\uc65c \uc804\ud658\ub418\uc9c0 \uc54a\uc558\ub294\uac00?&quot;\ub77c\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4.\n<img decoding=\"async\" title=\"\ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uc804\ud658\uc5d0 \uac00\uae4c\uc6cc\uc9c8\uc218\ub85d \ud06c\ub808\ub527 \uac00\uce58\uac00 \uc99d\uac00\ud558\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc2dc\uac04 \uac10\uc18c \uadc0\uc18d \ubaa8\ub378\" src=\"https:\/\/www.marketingevolution.com\/hs-fs\/hubfs\/time%20decay%20attribution%20model.gif?width=350&amp;name=time%20decay%20attribution%20model.gif\" alt=\"\ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uc804\ud658\uc5d0 \uac00\uae4c\uc6cc\uc9c8\uc218\ub85d \ud06c\ub808\ub527 \uac00\uce58\uac00 \uc99d\uac00\ud558\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc2dc\uac04 \uac10\uc18c \uadc0\uc18d \ubaa8\ub378\" \/>\n<h4 id=\"3.-u-shaped-(position-based)-attribution-model\" tabindex=\"-1\" data-source-line=\"44-44\"><span class=\"ez-toc-section\" id=\"3_U-Shaped_Position-Based_Attribution_Model\"><\/span>3. U\uc790\ud615(\uc704\uce58 \uae30\ubc18) \uadc0\uc18d \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h4>\nU\uc790\ud615 \ubaa8\ub378\uc740 \uccab \ubc88\uc9f8\uc640 \ub9c8\uc9c0\ub9c9 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uac01\uac01 40%\uc758 \uae30\uc5ec\ub3c4\ub97c \ud560\ub2f9\ud558\uace0, \ub098\uba38\uc9c0 20%\ub294 \uc911\uac04 \uc0c1\ud638\uc791\uc6a9\uc5d0 \ubc30\ubd84\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \uccab \ubc88\uc9f8 \ud130\uce58\ud3ec\uc778\ud2b8(\uc778\uc9c0)\uc640 \ub9c8\uc9c0\ub9c9 \ud130\uce58\ud3ec\uc778\ud2b8(\uc758\uc0ac\uacb0\uc815)\uc758 \uc911\uc694\uc131\uc744 \uc778\uc2dd\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc911\uac04 \uc0c1\ud638\uc791\uc6a9\ub3c4 \uace0\ub824\ud569\ub2c8\ub2e4.\n<img decoding=\"async\" title=\"\ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uce5c \ud06c\ub808\ub527 \ubd84\ud3ec\ub97c \ubcf4\uc5ec\uc8fc\ub294 U\uc790\ud615 \uadc0\uc18d \ubaa8\ub378\" src=\"https:\/\/www.marketingevolution.com\/hs-fs\/hubfs\/U-shaped%20attribution%20model.png?width=350&amp;name=U-shaped%20attribution%20model.png\" alt=\"\ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uce5c \ud06c\ub808\ub527 \ubd84\ud3ec\ub97c \ubcf4\uc5ec\uc8fc\ub294 U\uc790\ud615 \uadc0\uc18d \ubaa8\ub378\" \/>\n<h4 id=\"4.-w-shaped-attribution-model\" tabindex=\"-1\" data-source-line=\"50-50\"><span class=\"ez-toc-section\" id=\"4_W-Shaped_Attribution_Model\"><\/span>4. W\uc790\ud615 \uadc0\uc778 \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h4>\nW\uc790\ud615 \ubaa8\ub378\uc740 \uccab \ubc88\uc9f8 \uc811\uc810(\uc778\uc9c0), \ub9ac\ub4dc \uc0dd\uc131, \uadf8\ub9ac\uace0 \uae30\ud68c \uc0dd\uc131\uc774\ub77c\ub294 \uc138 \uac00\uc9c0 \uc8fc\uc694 \uc804\ud658 \uc9c0\uc810\uc5d0 \uae30\uc5ec\ub3c4\ub97c \ubc30\ubd84\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uac01 \uc811\uc810\uc5d0 30%\uc758 \uae30\uc5ec\ub3c4\uac00 \ud560\ub2f9\ub418\uace0, \ub098\uba38\uc9c0 10%\ub294 \ub2e4\ub978 \uc811\uc810\uc5d0 \ubc30\ubd84\ub429\ub2c8\ub2e4.\n<h4 id=\"5.-full-path-attribution-model\" tabindex=\"-1\" data-source-line=\"54-54\"><span class=\"ez-toc-section\" id=\"5_Full-Path_Attribution_Model\"><\/span>5. \uc804\uccb4 \uacbd\ub85c \uadc0\uc18d \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uc774 \uc815\uad50\ud55c \ubaa8\ub378\uc740 W\uc790\ud615 \ubaa8\ub378\uc5d0 \ub124 \ubc88\uc9f8 \ud575\uc2ec \ud3ec\uc778\ud2b8\uc778 \uace0\uac1d \ubc00\ucc29 \uc811\uc810\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4. \ub124 \uac00\uc9c0 \ud575\uc2ec \ub2e8\uacc4 \uac01\uac01\uc5d0 22.5%\uc758 \uae30\uc5ec\ub3c4\uac00 \ud560\ub2f9\ub418\uace0, \ub098\uba38\uc9c0 10%\ub294 \ub2e4\ub978 \uc811\uc810\uc5d0 \ubd84\uc0b0\ub429\ub2c8\ub2e4. \uc774\ub294 \ud2b9\ud788 \ud310\ub9e4 \uc8fc\uae30\uac00 \uae34 B2B \ub9c8\ucf00\ud305\uc5d0 \uc720\uc6a9\ud569\ub2c8\ub2e4.\n<h4 id=\"6.-algorithmic-or-custom-attribution-models\" tabindex=\"-1\" data-source-line=\"58-58\"><span class=\"ez-toc-section\" id=\"6_Algorithmic_or_Custom_Attribution_Models\"><\/span>6. \uc54c\uace0\ub9ac\uc998 \ub610\ub294 \ub9de\ucda4\ud615 \uadc0\uc18d \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uace0\uae09 \uc54c\uace0\ub9ac\uc998 \ubaa8\ub378\uc740 \uba38\uc2e0 \ub7ec\ub2dd\uacfc \ud1b5\uacc4 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \ubc0f \ub370\uc774\ud130 \ud328\ud134\uc744 \uae30\ubc18\uc73c\ub85c \uac01 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \uc815\ud655\ud55c \uc601\ud5a5\uc744 \uacc4\uc0b0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub378\uc740 \uac00\uc7a5 \uc815\ud655\ud55c \uae30\uc5ec\ub3c4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc9c0\ub9cc, \uad6c\ud604 \ubc0f \uc720\uc9c0 \uad00\ub9ac\uc5d0\ub294 \uc0c1\ub2f9\ud55c \ub370\uc774\ud130 \uacfc\ud559 \uc804\ubb38 \uc9c0\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\uc5f0\uad6c \ubc31\uc11c\uc5d0 \ub530\ub974\uba74, \uc801\uc808\ud55c \uae30\uc5ec \ubaa8\ub378\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc740 \uc5c5\uc885, \ud310\ub9e4 \uc8fc\uae30, \uadf8\ub9ac\uace0 \uad6c\uccb4\uc801\uc778 \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ud310\ub9e4 \uc8fc\uae30\uac00 \uae34 \uae30\uc5c5\uc740 W\uc790\ud615 \ubaa8\ub378\uc774\ub098 \uc804\uccb4 \uacbd\ub85c \ubaa8\ub378\uc774 \uc720\ub9ac\ud55c \ubc18\uba74, \uc804\uc790\uc0c1\uac70\ub798 \uae30\uc5c5\uc740 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc694\uc778\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc2dc\uac04 \uac10\uc1e0 \ubaa8\ub378\uc744 \uc6b0\uc120\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"the-benefits-of-multi-touch-attribution\" tabindex=\"-1\" data-source-line=\"64-64\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Multi-Touch_Attribution\"><\/span>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uc774\uc810<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uba40\ud2f0\ud130\uce58 \uc18d\uc131\uc744 \uad6c\ud604\ud558\uba74 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n<ol data-source-line=\"68-73\">\n<li data-source-line=\"68-68\"><strong>\uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uad00\uc810<\/strong>: \ub2e4\uc591\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uc5b4\ub5bb\uac8c \ud568\uaed8 \uc791\ub3d9\ud558\uc5ec \uc804\ud658\uc744 \ucd09\uc9c4\ud558\ub294\uc9c0 \uc774\ud574<\/li>\n<li data-source-line=\"69-69\"><strong>\uac1c\uc120\ub41c \ub9ac\uc18c\uc2a4 \ud560\ub2f9<\/strong>: \ud22c\uc790\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \ucc44\ub110 \uc2dd\ubcc4<\/li>\n<li data-source-line=\"70-70\"><strong>\uc608\uc0b0 \ucd5c\uc801\ud654<\/strong>: \ucc44\ub110 \ubc0f \ucea0\ud398\uc778 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud560\ub2f9<\/li>\n<li data-source-line=\"71-71\"><strong>\ud5a5\uc0c1\ub41c \uace0\uac1d \uacbd\ud5d8<\/strong>: \ub354\uc6b1 \uac1c\uc778\ud654\ub41c \uace0\uac1d \uc5ec\uc815\uc744 \ub9cc\ub4e4\uae30 \uc704\ud55c \ud1b5\ucc30\ub825 \ud655\ubcf4<\/li>\n<li data-source-line=\"72-73\"><strong>\ub354\uc6b1 \uc815\ud655\ud55c ROI \uce21\uc815<\/strong>: \uac01 \ub9c8\ucf00\ud305 \ucc44\ub110\uacfc \ucea0\ud398\uc778\uc758 \uc2e4\uc81c \uac00\uce58\ub97c \ub354 \uc798 \uc774\ud574\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\ub9c8\ucf00\ud305 \uc5d0\ubcfc\ub8e8\uc158(Marketing Evolution)\uc740 \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774 \ub9c8\ucf00\ud130\uac00 &quot;\ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654&quot;\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5b4 \ub354\uc6b1 \ud0c0\uac9f\ud305\ub418\uace0 \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc2e4\uc2dc\ud560 \uc218 \uc788\ub2e4\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4.\n<h3 id=\"implementing-multi-touch-attribution\" tabindex=\"-1\" data-source-line=\"76-76\"><span class=\"ez-toc-section\" id=\"Implementing_Multi-Touch_Attribution\"><\/span>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uba40\ud2f0\ud130\uce58 \uc18d\uc131\uc744 \uc124\uc815\ud558\ub824\uba74 \uc2e0\uc911\ud55c \uacc4\ud68d\uacfc \uc801\uc808\ud55c \ub3c4\uad6c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<h4 id=\"1.-data-collection\" tabindex=\"-1\" data-source-line=\"80-80\"><span class=\"ez-toc-section\" id=\"1_Data_Collection\"><\/span>1. \ub370\uc774\ud130 \uc218\uc9d1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uba3c\uc800, \ub204\uac00 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub294\uc9c0, \uc5b4\ub5bb\uac8c \ubc29\ubb38\ud588\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc804\ud658 \uc5ec\ubd80\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc138\uc694. \uc77c\ubc18\uc801\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uc815\ubcf4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.\n<ul data-source-line=\"84-88\">\n<li data-source-line=\"84-84\">\uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \uc704\ud55c JavaScript \ucd94\uc801 \ucf54\ub4dc<\/li>\n<li data-source-line=\"85-85\">\ucea0\ud398\uc778 \uc18c\uc2a4\ub97c \ucd94\uc801\ud558\uae30 \uc704\ud55c UTM \ub9e4\uac1c\ubcc0\uc218<\/li>\n<li data-source-line=\"86-86\">CRM \ubc0f \uad11\uace0 \ud50c\ub7ab\ud3fc\uacfc\uc758 API \ud1b5\ud569<\/li>\n<li data-source-line=\"87-88\">\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ucd94\uc801 \uc194\ub8e8\uc158<\/li>\n<\/ul>\n<h4 id=\"2.-data-integration\" tabindex=\"-1\" data-source-line=\"89-89\"><span class=\"ez-toc-section\" id=\"2_Data_Integration\"><\/span>2. \ub370\uc774\ud130 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub2e4\uc74c\uc73c\ub85c, \uc774 \ub370\uc774\ud130\ub97c \ub370\uc774\ud130 \uc6e8\uc5b4\ud558\uc6b0\uc2a4(\uc608: Snowflake)\ub098 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uacfc \uac19\uc740 \uc911\uc559 \uc800\uc7a5\uc18c\uc5d0 \ud1b5\ud569\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ud569\uc740 \ub2e4\uc591\ud55c \ucc44\ub110\uacfc \uae30\uae30\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ud30c\uc545\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.\n<h4 id=\"3.-model-selection\" tabindex=\"-1\" data-source-line=\"93-93\"><span class=\"ez-toc-section\" id=\"3_Model_Selection\"><\/span>3. \ubaa8\ub378 \uc120\ud0dd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \ubc0f \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ub9de\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc744 \uc120\ud0dd\ud558\uc138\uc694. \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ucc98\uc74c \uc0ac\uc6a9\ud558\ub294 \uae30\uc5c5\uc758 \uacbd\uc6b0, \ub354 \ubcf5\uc7a1\ud55c \ubaa8\ub378\ub85c \uc804\ud658\ud558\uae30 \uc804\uc5d0 \uc120\ud615 \ub610\ub294 U\uc790\ud615 \ubaa8\ub378\uc744 \uc2dc\uc791\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.\n<h4 id=\"4.-analysis-and-optimization\" tabindex=\"-1\" data-source-line=\"97-97\"><span class=\"ez-toc-section\" id=\"4_Analysis_and_Optimization\"><\/span>4. \ubd84\uc11d \ubc0f \ucd5c\uc801\ud654<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\uadc0\uc0ac\uc758 \uae30\uc5ec \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc131\uacfc\uac00 \ub192\uc740 \ucc44\ub110\uacfc \ucea0\ud398\uc778\uc744 \ud30c\uc545\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \ub9ac\uc18c\uc2a4\ub97c \uc7ac\ubd84\ubc30\ud558\uc138\uc694. \uc774\ub294 \uc9c0\uc18d\uc801\uc778 \ud14c\uc2a4\ud2b8\uc640 \uac1c\uc120 \uacfc\uc815\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4.\n<h4 id=\"5.-technology-considerations\" tabindex=\"-1\" data-source-line=\"101-101\"><span class=\"ez-toc-section\" id=\"5_Technology_Considerations\"><\/span>5. \uae30\uc220 \uace0\ub824 \uc0ac\ud56d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\ub2d0\uc2a8\uc5d0 \ub530\ub974\uba74 &quot;\uc5b4\ub5a4 \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158\uc774 \uc801\ud569\ud55c\uc9c0\ub294 \ubaa9\ud45c, \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d, \uadf8\ub9ac\uace0 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \uacb0\uacfc\ubb3c\uc744 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560\uc9c0\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.&quot; \ub2e4\uc74c\uacfc \uac19\uc740 \uc635\uc158\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n<ul data-source-line=\"105-108\">\n<li data-source-line=\"105-105\">\ud2b9\uc218 \ubaa9\uc801\uc758 \uc18d\uc131 \ud50c\ub7ab\ud3fc<\/li>\n<li data-source-line=\"106-106\">\uadc0\uc18d \uae30\ub2a5\uc774 \uc788\ub294 \ub9c8\ucf00\ud305 \ubd84\uc11d \uc81c\ud488\uad70<\/li>\n<li data-source-line=\"107-108\">\uae30\uc220 \uc804\ubb38\uc131\uc744 \uac16\ucd98 \ud68c\uc0ac\ub97c \uc704\ud55c \ub9de\ucda4\ud615 \uc194\ub8e8\uc158<\/li>\n<\/ul>\n<h2 id=\"relevant-statistics\" tabindex=\"-1\" data-source-line=\"109-109\"><span class=\"ez-toc-section\" id=\"Relevant_Statistics\"><\/span>\uad00\ub828 \ud1b5\uacc4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uba40\ud2f0\ud130\uce58 \uc18d\uc131\uc758 \uc911\uc694\uc131\uc740 \uba87 \uac00\uc9c0 \uc8fc\uc694 \ud1b5\uacc4\ub97c \ud1b5\ud574 \uac15\uc870\ub429\ub2c8\ub2e4.\n<ul data-source-line=\"113-119\">\n<li data-source-line=\"113-113\">\ud604\uc7ac \ub9c8\ucf00\ud305 \uc870\uc9c1\uc758 41%\uac00 ROI\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 \uc18d\uc131 \ubaa8\ub378\ub9c1\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4(Salesforce).<\/li>\n<li data-source-line=\"114-114\">\uc5ec\ub7ec \uae30\uae30 \uc18c\uc720\uc790\uc758 90%\uac00 \uc791\uc5c5\uc744 \uc644\ub8cc\ud558\uae30 \uc704\ud574 \ud654\uba74\uc744 \uc804\ud658\ud558\uae30 \ub54c\ubb38\uc5d0 \uae30\uc874\uc758 \ub2e8\uc77c \ud130\uce58 \uc18d\uc131\uc774 \uc810\uc810 \ub354 \ubd80\uc801\uc808\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4(Google).<\/li>\n<li data-source-line=\"115-115\">B2B \uad6c\ub9e4 \uacb0\uc815\uc5d0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c 6~10\uba85\uc758 \uc758\uc0ac\uacb0\uc815\uad8c\uc790\uac00 \ucc38\uc5ec\ud558\uba70, \uac01 \uc758\uc0ac\uacb0\uc815\uad8c\uc790\ub294 \uad6c\ub9e4 \uc804\uc5d0 5~8\uac1c\uc758 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud569\ub2c8\ub2e4(Gartner).<\/li>\n<li data-source-line=\"116-116\">\uba40\ud2f0\ud130\uce58 \uadc0\uc18d \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\ub294 \ud68c\uc0ac\ub4e4\uc740 \ub354 \ub098\uc740 \uc608\uc0b0 \ubc30\ubd84\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc774 15~30% \ud5a5\uc0c1\ub418\uc5c8\ub2e4\uace0 \ubcf4\uace0\ud569\ub2c8\ub2e4(Forrester).<\/li>\n<li data-source-line=\"117-117\">\ub9c8\ucf00\ud130\uc758 67%\ub294 \uadc0\uc18d \uae30\ub2a5 \uac1c\uc120\uc774 \uc870\uc9c1\uc758 \uc6b0\uc120\uc21c\uc704\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4(eMarketer)<\/li>\n<li data-source-line=\"118-119\">\ub2e8 33%\uc758 \uc870\uc9c1\ub9cc\uc774 \ud3ec\uad04\uc801\uc778 \uadc0\uc18d\uc744 \uc704\ud574 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(\ub9c8\ucf00\ud305 \uc9c4\ud654).<\/li>\n<\/ul>\n\uc774\ub7ec\ud55c \ud1b5\uacc4\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc810\uc810 \ub354 \ub9ce\uc774 \ud65c\uc6a9\ud558\ub294 \uc774\uc720\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\ub9c8\ucf00\ud305 \ud300\uc774 \ub370\uc774\ud130 \ud1b5\ud569 \uacfc\uc81c\ub97c \uadf9\ubcf5\ud558\uc5ec \ub354 \uc815\ud655\ud55c \uc18d\uc131 \ubd84\uc11d\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.\n<h2 id=\"expert-advice\" tabindex=\"-1\" data-source-line=\"122-122\"><span class=\"ez-toc-section\" id=\"Expert_Advice\"><\/span>\uc804\ubb38\uac00 \uc870\uc5b8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\ub9c8\ucf00\ud305 \ubd84\uc11d \uc804\ubb38\uac00\ub4e4\uc740 \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub294 \ub370 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2d0\uc2a8\uc758 \ub9c8\ucf00\ud305 \uce21\uc815\ud300\uc740 &quot;\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub9c8\ucf00\ud305 \ubc0f \uad11\uace0 \ucc44\ub110\uacfc \uc804\ub7b5 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc18c\ube44\uc790 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \uc811\uc810\uc758 \ubaa8\ub4e0 \uc694\uc18c\uc5d0 \uc54c\uace0\ub9ac\uc998\uc744 \ud1b5\ud574 \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud558\uc5ec \ud3b8\ud5a5\uc744 \uc81c\uac70\ud569\ub2c8\ub2e4.&quot;\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. &quot;\uc774\ub97c \ud1b5\ud574 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc774\uace0 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc774\uc9c0 \uc54a\uc740\uc9c0 \ub354\uc6b1 \uc815\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&quot; Prezly\uc758 \uacf5\ub3d9 \ucc3d\ub9bd\uc790\uc778 Gijs Nelissen\uc740 \uc801\uc808\ud55c \ub370\uc774\ud130 \uc218\uc9d1\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. &quot;\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790, \uc720\uc785 \uacbd\ub85c, \uc804\ud658 \uc5ec\ubd80\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 JavaScript \ucd94\uc801, UTM \ub9e4\uac1c\ubcc0\uc218, \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uacfc\uc758 API \ud1b5\ud569\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.&quot; Adobe\uc758 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub4e4\uc740 \uc810\uc9c4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4. &quot;\uc120\ud615 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uacfc \uac19\uc740 \uac04\ub2e8\ud55c \ubaa8\ub378\ub85c \uc2dc\uc791\ud55c \ub2e4\uc74c, \uc774\ud574\uc640 \ub370\uc774\ud130 \uc218\uc9d1\uc774 \uc131\uc219\ud574\uc9d0\uc5d0 \ub530\ub77c \ub354 \uc815\uad50\ud55c \ubaa8\ub378\ub85c \ud655\uc7a5\ud558\uc2ed\uc2dc\uc624. \ubaa9\ud45c\ub294 \ub9c8\ucf00\ud305 \uc5ed\ub7c9\uacfc \ud568\uaed8 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc811\uadfc \ubc29\uc2dd\uc744 \ubc1c\uc804\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4.&quot;\n<h2 id=\"practical-implementation-tips\" tabindex=\"-1\" data-source-line=\"132-132\"><span class=\"ez-toc-section\" id=\"Practical_Implementation_Tips\"><\/span>\uc2e4\uc6a9\uc801\uc778 \uad6c\ud604 \ud301<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uba40\ud2f0\ud130\uce58 \uc18d\uc131\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub824\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \uc2e4\uc6a9\uc801\uc778 \uc9c0\uce68\uc744 \uace0\ub824\ud558\uc138\uc694.\n<ol data-source-line=\"136-142\">\n<li data-source-line=\"136-136\"><strong>\uba85\ud655\ud55c \ubaa9\ud45c\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694<\/strong>: \ubaa8\ub378\uc744 \uc120\ud0dd\ud558\uae30 \uc804\uc5d0 \uc18d\uc131\uc744 \ud1b5\ud574 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \uac83\uc744 \uc815\uc758\ud558\uc138\uc694.<\/li>\n<li data-source-line=\"137-137\"><strong>\ub370\uc774\ud130 \ud488\uc9c8 \ubcf4\uc7a5<\/strong>: \uc815\ud655\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uac15\ub825\ud55c \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uac80\uc99d \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"138-138\"><strong>\uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uace0\ub824\ud558\uc138\uc694<\/strong>: \uc804\ud654 \ud1b5\ud654\ub098 \ub9e4\uc7a5 \ubc29\ubb38\uacfc \uac19\uc740 \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \uadc0\uc0ac\uc758 \uadc0\uc18d \ubaa8\ub378\uc5d0 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"139-139\"><strong>\ub2e4\uc591\ud55c \ubaa8\ub378 \ud14c\uc2a4\ud2b8<\/strong>: \ub2e4\uc591\ud55c \uadc0\uc18d \ubaa8\ub378\uc758 \uacb0\uacfc\ub97c \ube44\uad50\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ubaa8\ub378\uc744 \ucc3e\uc73c\uc138\uc694.<\/li>\n<li data-source-line=\"140-140\"><strong>\ub2e4\ub978 \ubd84\uc11d \uc811\uadfc \ubc29\uc2dd\uacfc \uacb0\ud569<\/strong>: \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uacfc \uac19\uc740 \ub2e4\ub978 \ubc29\ubc95\uacfc \ud568\uaed8 \uba40\ud2f0\ud130\uce58 \uadc0\uc18d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc804\uccb4\uc801\uc778 \uadf8\ub9bc\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<li data-source-line=\"141-142\"><strong>\uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \uac1c\uc120\ud558\uc138\uc694<\/strong>: \uadc0\uc18d\uc740 \uc77c\ud68c\uc131 \uad6c\ud604\uc774 \uc544\ub2cc \uc9c0\uc18d\uc801\uc778 \uac1c\uc120 \ud504\ub85c\uc138\uc2a4\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h2 id=\"case-study%3A-xyz-blog's-attribution-journey\" tabindex=\"-1\" data-source-line=\"143-143\"><span class=\"ez-toc-section\" id=\"Case_Study_XYZ_Blogs_Attribution_Journey\"><\/span>\uc0ac\ub840 \uc5f0\uad6c: XYZ \ube14\ub85c\uadf8\uc758 \uadc0\uc18d \uc5ec\uc815<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uc778\uae30 \uc628\ub77c\uc778 \ucf58\ud150\uce20 \ud50c\ub7ab\ud3fc\uc778 XYZ \ube14\ub85c\uadf8\ub294 \ucd08\uae30\uc5d0 \uc0ac\uc6a9\uc790\uac00 \ucc98\uc74c \uc811\ud55c \uc811\uc810\uc5d0 \ubaa8\ub4e0 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \ud37c\uc2a4\ud2b8 \ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \ubaa8\ub378\uc740 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc81c\ub300\ub85c \ubcf4\uc5ec\uc8fc\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4. XYZ \ube14\ub85c\uadf8\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc29\uc2dd\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ucea0\ud398\uc778, \uac80\uc0c9 \uc5d4\uc9c4 \ub9ac\ud37c\ub7f0\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \uc811\uc810\uc5d0\uc11c \ubc1c\uc0dd\ud55c \uc0ac\uc6a9\uc790 \uc0c1\ud638\uc791\uc6a9 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uac04 \uac10\uc1e0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc744 \uad6c\ud604\ud55c \uacb0\uacfc, \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \ucd08\uae30 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ud6a8\uacfc\uc801\uc774\uc5c8\uc9c0\ub9cc, \uc774\uba54\uc77c \ucea0\ud398\uc778\uc774 \ub9ac\ub4dc \uc721\uc131 \ubc0f \uc804\ud658\uc728 \ud5a5\uc0c1\uc5d0 \ub354 \ud6a8\uacfc\uc801\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uc7ac\ubd84\ubc30\ud558\uc5ec \uc774\uba54\uc77c \ucea0\ud398\uc778\uc5d0 \ub354 \ub9ce\uc774 \ud22c\uc790\ud558\uace0 \uc778\uc9c0\ub3c4 \ud5a5\uc0c1\uc744 \uc704\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud2b9\uc815 \ucf58\ud150\uce20 \uce74\ud14c\uace0\ub9ac\uac00 \ud2b9\uc815 \ucc44\ub110\uc5d0\uc11c \ub354 \ub192\uc740 \uc131\uacfc\ub97c \ubcf4\uc778\ub2e4\ub294 \uc0ac\uc2e4\ub3c4 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uae30\uc220 \uad00\ub828 \uae30\uc0ac\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c, \uad50\uc721 \uad00\ub828 \ucf58\ud150\uce20\ub294 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc5d0\uc11c \uc88b\uc740 \uc131\uacfc\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c XYZ \ube14\ub85c\uadf8\ub294 \ucf58\ud150\uce20 \ud64d\ubcf4 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. XYZ \ube14\ub85c\uadf8\uc758 \uacbd\ud5d8\uc740 \uba40\ud2f0 \ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774 \uc2e4\uc9c8\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc720\uc0ac\ud55c \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \uc870\uc9c1\uc758 \uacbd\uc6b0 \ub2e4\uc74c\uacfc \uac19\uc740 \uacf5\uae09\uc5c5\uccb4\uc758 \uc804\ubb38\ud654\ub41c \uc18d\uc131 \ub3c4\uad6c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\uad6c\ud604\uc744 \uac04\uc18c\ud654\ud558\uace0 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub354\uc6b1 \uc815\ud655\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<h2 id=\"faqs\" tabindex=\"-1\" data-source-line=\"155-155\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"what-is-multi-touch-attribution%3F-1\" tabindex=\"-1\" data-source-line=\"157-157\"><span class=\"ez-toc-section\" id=\"What_is_multi-touch_attribution\"><\/span>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uba40\ud2f0\ud130\uce58 \uae30\uc5ec\ub3c4\ub294 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uac01 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \uc601\ud5a5\uc744 \ud3c9\uac00\ud558\uace0 \uc804\ud658\uc5d0 \uc601\ud5a5\uc744 \uc900 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc801\uc808\ud55c \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \ub9c8\ucf00\ud305 \uce21\uc815 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub2e8\uc77c \ud130\uce58 \ubaa8\ub378\uacfc \ub2ec\ub9ac, \uba40\ud2f0\ud130\uce58 \uae30\uc5ec\ub3c4\ub294 \uad6c\ub9e4\uae4c\uc9c0\uc758 \uc804\uccb4 \uacbd\ub85c\ub97c \uace0\ub824\ud569\ub2c8\ub2e4.\n<h3 id=\"how-does-multi-touch-attribution-differ-from-first-or-last-touch-attribution%3F\" tabindex=\"-1\" data-source-line=\"160-160\"><span class=\"ez-toc-section\" id=\"How_does_multi-touch_attribution_differ_from_first_or_last-touch_attribution\"><\/span>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uccab \ubc88\uc9f8 \ub610\ub294 \ub9c8\uc9c0\ub9c9 \ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uacfc \uc5b4\ub5bb\uac8c \ub2e4\ub985\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uccab \ubc88\uc9f8 \uc811\uc810 \uae30\uc5ec\ub3c4\ub294 \ubaa8\ub4e0 \uae30\uc5ec\ub97c \ucd5c\ucd08 \uc0c1\ud638\uc791\uc6a9\uc5d0 \ubd80\uc5ec\ud558\ub294 \ubc18\uba74, \ub9c8\uc9c0\ub9c9 \uc811\uc810 \uae30\uc5ec\ub3c4\ub294 \uc804\ud658 \uc804 \ub9c8\uc9c0\ub9c9 \uc811\uc810\uc5d0\ub9cc \uae30\uc5ec\ud569\ub2c8\ub2e4. \ub2e4\uc911 \uc811\uc810 \uae30\uc5ec\ub3c4\ub294 \uc804\ud658\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub530\ub77c \uc5ec\ub7ec \uc811\uc810\uc5d0 \uae30\uc5ec\ub3c4\ub97c \ubc30\ubd84\ud558\uc5ec \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \ub354\uc6b1 \ud3ec\uad04\uc801\uc778 \uad00\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n<h3 id=\"what-are-the-most-common-multi-touch-attribution-models%3F\" tabindex=\"-1\" data-source-line=\"163-163\"><span class=\"ez-toc-section\" id=\"What_are_the_most_common_multi-touch_attribution_models\"><\/span>\uac00\uc7a5 \ud754\ud55c \uba40\ud2f0\ud130\uce58 \uadc0\uc18d \ubaa8\ub378\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uc77c\ubc18\uc801\uc778 \uba40\ud2f0\ud130\uce58 \uadc0\uc18d \ubaa8\ub378\uc5d0\ub294 \uc120\ud615(\ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub3d9\uc77c\ud55c \ud06c\ub808\ub527 \ubd80\uc5ec), \uc2dc\uac04 \uac10\uc18c(\ucd5c\uadfc \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub354 \ub9ce\uc740 \ud06c\ub808\ub527 \ubd80\uc5ec), U\uc790\ud615(\uccab \ubc88\uc9f8\uc640 \ub9c8\uc9c0\ub9c9 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 40%, \uc911\uac04 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 20% \ubd80\uc5ec), W\uc790\ud615(\uccab \ubc88\uc9f8, \ub9ac\ub4dc \uc0dd\uc131, \uae30\ud68c \uc0dd\uc131\uc5d0 \uac01\uac01 30%, \uae30\ud0c0\uc5d0 10% \ubd80\uc5ec), \uc54c\uace0\ub9ac\uc998\ud615(\uba38\uc2e0 \ub7ec\ub2dd \uae30\ubc18 \uc0ac\uc6a9\uc790 \uc815\uc758 \uac00\uc911\uce58 \ubd80\uc5ec)\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n<h3 id=\"what-data-is-needed-for-multi-touch-attribution%3F\" tabindex=\"-1\" data-source-line=\"166-166\"><span class=\"ez-toc-section\" id=\"What_data_is_needed_for_multi-touch_attribution\"><\/span>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0\ub294 \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0\ub294 \uc5ec\ub7ec \ucc44\ub110\uacfc \uae30\uae30\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc0c1\ud638\uc791\uc6a9\uc744 \ucd94\uc801\ud558\ub294 \uc0ac\uc6a9\uc790 \uc218\uc900 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc6f9\uc0ac\uc774\ud2b8 \ubd84\uc11d, \uc801\uc808\ud55c UTM \ub9e4\uac1c\ubcc0\uc218\ub97c \ud3ec\ud568\ud55c \ucea0\ud398\uc778 \ub370\uc774\ud130, CRM \ub370\uc774\ud130, \uad11\uace0 \ud50c\ub7ab\ud3fc \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub418\uba70, \uc774\uc0c1\uc801\uc73c\ub85c\ub294 \uace0\uac1d \uc2dd\ubcc4\uc790\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc5f0\uacb0\ud558\ub294 \ubc29\ubc95\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.\n<h3 id=\"what-are-the-limitations-of-multi-touch-attribution%3F\" tabindex=\"-1\" data-source-line=\"169-169\"><span class=\"ez-toc-section\" id=\"What_are_the_limitations_of_multi-touch_attribution\"><\/span>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ud55c\uacc4\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0 \ud55c\uacc4\uac00 \uc788\ub294\ub370, \uc5ec\ub7ec \uae30\uae30\uc5d0\uc11c \ucd94\uc801\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc774 \uc788\uace0, \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ud1b5\ud569\ud558\uae30 \uc5b4\ub835\uace0, \ucd94\uc801 \uae30\ub2a5\uc744 \uc81c\ud55c\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uc788\uc73c\uba70, \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uc5d0\uc11c \ud3ec\ucc29\ud560 \uc218 \uc788\ub294 \uacc4\uc808\uc131\uc774\ub098 \uacbd\uc7c1\uc0ac \ud65c\ub3d9\uacfc \uac19\uc740 \uc678\ubd80 \uc694\uc778\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n<h2 id=\"academic-references\" tabindex=\"-1\" data-source-line=\"172-172\"><span class=\"ez-toc-section\" id=\"Academic_References\"><\/span>\ud559\uc220 \ucc38\uace0\ubb38\ud5cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol data-source-line=\"174-183\">\n<li data-source-line=\"174-175\">\nLi, H., &amp; Kannan, PK (2014). &quot;\ub2e4\uc911\ucc44\ub110 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c\uc758 \uc804\ud658 \uae30\uc5ec\ub3c4: \uacbd\ud5d8\uc801 \ubaa8\ub378\uacfc \ud604\uc7a5 \uc2e4\ud5d8.&quot; \ub9c8\ucf00\ud305 \uc5f0\uad6c \uc800\ub110, 51(1), 40-56.\n<\/li>\n<li data-source-line=\"176-177\">\nBerman, R. (2018). &quot;\ub9c8\uc9c0\ub9c9 \ud130\uce58 \ub108\uba38: \uc628\ub77c\uc778 \uad11\uace0\uc5d0\uc11c\uc758 \uadc0\uc18d.&quot; \ub9c8\ucf00\ud305 \uacfc\ud559, 37(5), 771-792.\n<\/li>\n<li data-source-line=\"178-179\">\nAbhishek, V., Fader, P., &amp; Hosanagar, K. (2015). &quot;\ud37c\ub110\uc744 \ud1b5\ud55c \ubbf8\ub514\uc5b4 \ub178\ucd9c: \ub2e4\ub2e8\uacc4 \uadc0\uc778 \ubaa8\ub378.&quot; SSRN\uc5d0\uc11c \ud655\uc778 \uac00\ub2a5: https:\/\/ssrn.com\/abstract=2158421\n<\/li>\n<li data-source-line=\"180-181\">\nKannan, PK, Reinartz, W., &amp; Verhoef, PC (2016). &quot;\uad6c\ub9e4 \uacbd\ub85c \ubc0f \uadc0\uc778 \ubaa8\ub378\ub9c1: \ud2b9\ubcc4 \uc139\uc158 \uc18c\uac1c.&quot; \ub9c8\ucf00\ud305 \uc5f0\uad6c \uad6d\uc81c \uc800\ub110, 33(3), 449-456.\n<\/li>\n<li data-source-line=\"182-183\">\nZhang, Y., Wei, Y., &amp; Ren, J. (2014). \u201c\uc0dd\uc874 \uc774\ub860\uc744 \ud65c\uc6a9\ud55c \uc628\ub77c\uc778 \uad11\uace0\uc758 \uba40\ud2f0\ud130\uce58 \uc18d\uc131.\u201d IEEE \uad6d\uc81c \ub370\uc774\ud130 \ub9c8\uc774\ub2dd \ud559\uc220\ub300\ud68c, 687-696.\n<\/li>\n<\/ol>\n<h2 id=\"conclusion\" tabindex=\"-1\" data-source-line=\"184-184\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\uacb0\ub860<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub9c8\ucf00\ud305 \uce21\uc815\uc5d0 \uc788\uc5b4 \ud68d\uae30\uc801\uc778 \ubc1c\uc804\uc744 \uc774\ub8e8\uc5c8\uc73c\uba70, \uc9c0\ub098\uce58\uac8c \ub2e8\uc21c\ud654\ub41c \uccab \ubc88\uc9f8 \ubc0f \ub9c8\uc9c0\ub9c9 \ud130\uce58 \ubaa8\ub378\uc744 \ub118\uc5b4 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uc12c\uc138\ud55c \uc774\ud574\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc744 \uad6c\ud604\ud558\uba74 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uacfc \ucea0\ud398\uc778\uc774 \uc5b4\ub5bb\uac8c \uc5f0\uacc4\ub418\uc5b4 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294\uc9c0\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uad6c\ud604\uc5d0\ub294 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ud1b5\ud569\ubd80\ud130 \ubaa8\ub378 \uc120\ud0dd \ubc0f \ubd84\uc11d\uae4c\uc9c0 \uc5ec\ub7ec \uacfc\uc81c\uac00 \uc788\uc9c0\ub9cc, \uadf8 \uc774\uc810\uc740 \uc5b4\ub824\uc6c0\ubcf4\ub2e4 \ud6e8\uc52c \ud07d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc81c\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uadf9\ubcf5\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \ub354\uc6b1 \ud6a8\uc728\uc801\uc778 \uc608\uc0b0 \ubc30\ubd84, \ud5a5\uc0c1\ub41c \uace0\uac1d \uacbd\ud5d8, \uadf8\ub9ac\uace0 \uad81\uadf9\uc801\uc73c\ub85c \ub354 \ub098\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ud1b5\ud574 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc774 \uc0c8\ub85c\uc6b4 \ucc44\ub110, \uae30\uc220, \uadf8\ub9ac\uace0 \uc18c\ube44\uc790 \ud589\ub3d9\uc73c\ub85c \ub04a\uc784\uc5c6\uc774 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c, \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\ub294 \uace0\uac1d \uc5ec\uc815\uc744 \uc774\ud574\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uc911\uc694\ud55c \ub3c4\uad6c\ub85c \ub0a8\uc744 \uac83\uc785\ub2c8\ub2e4. \uc55e\uc11c \ub098\uac00\uace0 \uc870\uc9c1\uc5d0 \ud6a8\uacfc\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\ub824\uba74 \ub2e4\uc74c\uc744 \ud1b5\ud574 \uc81c\uacf5\ub418\ub294 \uc804\ubb38 \ub3c4\uad6c\uc640 \ub9ac\uc18c\uc2a4\ub97c \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc744 \uace0\ub824\ud574 \ubcf4\uc138\uc694.\u00a0<a href=\"https:\/\/attrisight.com\/ko\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc560\ud2b8\ub9ac\uc0ac\uc774\ud2b8<\/a>\u00a0\ub9c8\ucf00\ud305 \uce21\uc815 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\uc138\uc694.","protected":false},"excerpt":{"rendered":"<p>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc5ec\ub7ec \uc811\uc810\uc5d0 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \uc815\uad50\ud55c \ub9c8\ucf00\ud305 \uce21\uc815 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uccab \ubc88\uc9f8 \ub610\ub294 \ub9c8\uc9c0\ub9c9 \uc0c1\ud638\uc791\uc6a9\uc5d0\ub9cc \ubaa8\ub4e0 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \uae30\uc874\uc758 \ub2e8\uc77c \uc811\uc810 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uacfc \ub2ec\ub9ac, \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uacfc \ucea0\ud398\uc778\uc774 \uc804\ud658\uc5d0 \uc5b4\ub5bb\uac8c \uae30\uc5ec\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc2dc\uac01\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uac1c\ub150\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-269","post","type-post","status-publish","format-standard","hentry","category-attribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multi-Touch Attribution: Understanding the Complete Customer Journey - AttriSight<\/title>\n<meta name=\"description\" content=\"Discover how multi-touch attribution models help marketers understand customer journeys across multiple touchpoints, optimize marketing spend, and improve campaign performance with 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