{"id":152,"date":"2025-04-11T15:00:38","date_gmt":"2025-04-11T23:00:38","guid":{"rendered":"https:\/\/attrisight.com\/?p=152"},"modified":"2025-04-11T15:10:36","modified_gmt":"2025-04-11T23:10:36","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d","status":"publish","type":"post","link":"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/","title":{"rendered":"\ub9c8\ucf00\ud305 \uc18d\uc131\uc5d0 \ub300\ud55c \uc644\ubcbd\ud55c \uac00\uc774\ub4dc: \uae30\ubcf8\ubd80\ud130 \uc804\ubb38\uac00 \uae30\uc220\uae4c\uc9c0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ube44\ub140\uc7a5<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Introduction_Why_Marketing_Attribution_Matters\" >\uc18c\uac1c: \ub9c8\ucf00\ud305 \uc18d\uc131\uc774 \uc911\uc694\ud55c \uc774\uc720<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Part_1_Understanding_the_Fundamentals_of_Marketing_Attribution\" >1\ubd80: \ub9c8\ucf00\ud305 \uc18d\uc131\uc758 \uae30\ubcf8 \uc774\ud574<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#What_Is_Marketing_Attribution\" >\ub9c8\ucf00\ud305 \uc18d\uc131\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#The_Business_Impact_of_Effective_Attribution\" >\ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc758 \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#How_Marketing_Attribution_Has_Evolved\" >\ub9c8\ucf00\ud305 \uc18d\uc131\uc774 \uc5b4\ub5bb\uac8c \ubc1c\uc804\ud588\ub294\uac00<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Part_2_Exploring_Attribution_Models_%E2%80%93_From_Basic_to_Advanced\" >2\ubd80: \uc18d\uc131 \ubaa8\ub378 \ud0d0\uc0c9 \u2013 \uae30\ubcf8\ubd80\ud130 \uace0\uae09\uae4c\uc9c0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Single-Touch_Attribution_Models\" >\ub2e8\uc77c \ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#First-Touch_Attribution\" >\uccab \ubc88\uc9f8 \ud130\uce58 \uc18d\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Last-Touch_Attribution\" >\ub9c8\uc9c0\ub9c9 \ud130\uce58 \uc18d\uc131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Multi-Touch_Attribution_Models\" >\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Linear_Attribution\" >\uc120\ud615 \uadc0\uc18d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Time-Decay_Attribution\" >\uc2dc\uac04 \uac10\uc1e0 \uadc0\uc18d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Position-Based_U-Shaped_Attribution\" >\uc704\uce58 \uae30\ubc18(U\uc790\ud615) \uadc0\uc18d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#W-Shaped_Attribution\" >W\uc790\ud615 \uadc0\uc18d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Data-Driven_Attribution\" >\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Part_3_Implementing_Marketing_Attribution_%E2%80%93_A_Practical_Guide\" >3\ubd80: \ub9c8\ucf00\ud305 \uc18d\uc131 \uad6c\ud604 \u2013 \uc2e4\uc6a9 \uac00\uc774\ub4dc<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Step_1_Define_Your_Business_Objectives\" >1\ub2e8\uacc4: \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \uc815\uc758<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Step_2_Audit_Your_Current_Data_Collection\" >2\ub2e8\uacc4: \ud604\uc7ac \ub370\uc774\ud130 \uc218\uc9d1 \uac10\uc0ac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Step_3_Select_the_Right_Attribution_Tools\" >3\ub2e8\uacc4: \uc801\ud569\ud55c \uc18d\uc131 \ub3c4\uad6c \uc120\ud0dd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Step_4_Implement_Proper_Tracking\" >4\ub2e8\uacc4: \uc801\uc808\ud55c \ucd94\uc801 \uad6c\ud604<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Step_5_Choose_and_Configure_Attribution_Models\" >5\ub2e8\uacc4: \uc18d\uc131 \ubaa8\ub378 \uc120\ud0dd \ubc0f \uad6c\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Step_6_Integrate_with_Your_Marketing_Technology_Stack\" >6\ub2e8\uacc4: \ub9c8\ucf00\ud305 \uae30\uc220 \uc2a4\ud0dd\uacfc \ud1b5\ud569<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Step_7_Establish_a_Testing_and_Validation_Framework\" >7\ub2e8\uacc4: \ud14c\uc2a4\ud2b8 \ubc0f \uac80\uc99d \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ucd95<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Common_Implementation_Challenges_and_Solutions\" >\uc77c\ubc18\uc801\uc778 \uad6c\ud604 \uacfc\uc81c \ubc0f \uc194\ub8e8\uc158<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Part_4_Advanced_Attribution_Concepts_for_Marketing_Experts\" >4\ubd80: \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub97c \uc704\ud55c \uace0\uae09 \uc18d\uc131 \uac1c\ub150<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Algorithmic_and_Machine_Learning-Based_Attribution\" >\uc54c\uace0\ub9ac\uc998 \ubc0f \uba38\uc2e0 \ub7ec\ub2dd \uae30\ubc18 \uc18d\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Cross-Device_and_Cross-Channel_Attribution\" >\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ubc0f \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Incremental_Attribution_and_Lift_Measurement\" >\uc99d\ubd84\uc801 \uadc0\uc18d \ubc0f \ub9ac\ud504\ud2b8 \uce21\uc815<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Multi-Touch_Attribution_in_a_Privacy-First_World\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \uc6b0\uc120\uc778 \uc138\uc0c1\uc5d0\uc11c\uc758 \uba40\ud2f0\ud130\uce58 \uc18d\uc131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Part_5_Future_Trends_in_Marketing_Attribution\" >5\ubd80: \ub9c8\ucf00\ud305 \uc18d\uc131\uc758 \ubbf8\ub798 \ub3d9\ud5a5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#AI_and_Machine_Learning_Advancements\" >AI \ubc0f \uba38\uc2e0 \ub7ec\ub2dd\uc758 \ubc1c\uc804<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Integration_of_Online_and_Offline_Attribution\" >\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc18d\uc131 \ud1b5\ud569<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Privacy-Centric_Attribution_Methods\" >\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc18d\uc131 \ubc29\ubc95<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Real-Time_Attribution_and_Activation\" >\uc2e4\uc2dc\uac04 \uc18d\uc131 \ubc0f \ud65c\uc131\ud654<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Part_6_Practical_Application_Guide_%E2%80%93_Putting_Attribution_to_Work\" >6\ubd80: \uc2e4\uc81c \uc801\uc6a9 \uac00\uc774\ub4dc \u2013 \uc18d\uc131 \uc801\uc6a9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Step-by-Step_Attribution_Implementation_Roadmap\" >\ub2e8\uacc4\ubcc4 \uc18d\uc131 \uad6c\ud604 \ub85c\ub4dc\ub9f5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Attribution_for_Different_Business_Types\" >\ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \uc720\ud615\uc5d0 \ub300\ud55c \uadc0\uc18d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Common_Attribution_Pitfalls_and_How_to_Avoid_Them\" >\uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ud568\uc815\uacfc \uc774\ub97c \ud53c\ud558\ub294 \ubc29\ubc95<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Part_7_Case_Studies_and_Success_Stories\" >7\ubd80: \uc0ac\ub840 \uc5f0\uad6c \ubc0f \uc131\uacf5 \uc0ac\ub840<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Case_Study_1_Rogers_Communications_%E2%80%93_Transforming_Call_Attribution\" >\uc0ac\ub840 \uc5f0\uad6c 1: Rogers Communications \u2013 \ud1b5\ud654 \uc18d\uc131 \ud601\uc2e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Case_Study_2_Walks_of_Italy_%E2%80%93_Data-Driven_Attribution_Success\" >\uc0ac\ub840 \uc5f0\uad6c 2: \uc774\ud0c8\ub9ac\uc544\uc758 \uc0b0\ucc45 \u2013 \ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d \uc131\uacf5 \uc0ac\ub840<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Case_Study_3_Global_Retail_Brand_%E2%80%93_Incremental_Measurement_Integration\" >\uc0ac\ub840 \uc5f0\uad6c 3: \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ube0c\ub79c\ub4dc \u2013 \uc99d\ubd84 \uce21\uc815 \ud1b5\ud569<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Part_8_Tools_and_Resources_for_Attribution_Success\" >8\ubd80: \uadc0\uc18d \uc131\uacf5\uc744 \uc704\ud55c \ub3c4\uad6c \ubc0f \ub9ac\uc18c\uc2a4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Analytics_and_Attribution_Platforms\" >\ubd84\uc11d \ubc0f \uc18d\uc131 \ud50c\ub7ab\ud3fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Technical_Implementation_Resources\" >\uae30\uc220 \uad6c\ud604 \ub9ac\uc18c\uc2a4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Learning_Resources_for_Attribution_Mastery\" >\uadc0\uc778 \ub9c8\uc2a4\ud130\ub9ac\ub97c \uc704\ud55c \ud559\uc2b5 \uc790\ub8cc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/attrisight.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b7%80%ec%86%8d\/#Conclusion_Mastering_Attribution_in_a_Complex_Marketing_Landscape\" >\uacb0\ub860: \ubcf5\uc7a1\ud55c \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uc18d\uc131\uc758 \ub9c8\uc2a4\ud130\ub9c1<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"introduction%3A-why-marketing-attribution-matters\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Introduction_Why_Marketing_Attribution_Matters\"><\/span>\uc18c\uac1c: \ub9c8\ucf00\ud305 \uc18d\uc131\uc774 \uc911\uc694\ud55c \uc774\uc720<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ub514\uc9c0\ud138 \uc2dc\ub300\uc758 \ub9c8\ucf00\ud305 \uae30\uc5ec \ubd84\uc11d\uc740 \uc608\uc220\uacfc \uacfc\ud559\uc758 \uad50\ucc28\uc810\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc9c4\uc815\ud55c \uc131\uacfc\ub97c \uac00\uc838\uc624\ub294\uc9c0 \ud30c\uc545\ud558\uace0 \uace0\uac1d \uc5ec\uc815\uc758 \uac01 \uc811\uc810\uc5d0 \uc801\uc808\ud55c \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4. \uc624\ub298\ub0a0\uacfc \uac19\uc740 \uba40\ud2f0\ucc44\ub110 \ud658\uacbd\uc5d0\uc11c \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc804\ud658\uc728\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \uac83\uc740 \ub2e8\uc21c\ud788 \ub3c4\uc6c0\uc774 \ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uae30\uc5c5\uc758 \uc0dd\uc874\uacfc \uc131\uc7a5\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\ub97c \ud37c\uc990\uc744 \ud478\ub294 \uac83\uacfc \uac19\ub2e4\uace0 \uc0dd\uac01\ud574 \ubcf4\uc138\uc694. \uace0\uac1d\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4, \uac80\uc0c9 \uc5d4\uc9c4, \uc774\uba54\uc77c, \ucf58\ud150\uce20, \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638 \uc791\uc6a9\ud55c \ud6c4 \uacb0\uc815\uc744 \ub0b4\ub9bd\ub2c8\ub2e4. \uae30\uc5ec\ub3c4\ub97c \ud1b5\ud574 \ud37c\uc990\uc758 \uc5b4\ub5a4 \ubd80\ubd84\uc774 \uc804\ud658\uc728 \ud5a5\uc0c1\uc5d0 \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc885\ud569 \uac00\uc774\ub4dc\ub294 \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\uc758 \uae30\ubcf8 \uac1c\ub150\ubd80\ud130 \uc5c5\uacc4 \ub9ac\ub354\ub4e4\uc774 \uc0ac\uc6a9\ud558\ub294 \uace0\uae09 \uae30\uc220\uae4c\uc9c0 \uc548\ub0b4\ud569\ub2c8\ub2e4. \uae30\ubcf8 \ubaa8\ub378\ubd80\ud130 \ucd5c\ucca8\ub2e8 AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uae4c\uc9c0 \ubaa8\ub4e0 \uac83\uc744 \uc0b4\ud3b4\ubcf4\uba70, \uadf8 \uacfc\uc815\uc5d0\uc11c \uc2e4\uc81c \uc0ac\ub840\uc640 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc774\uc81c \ub9c9 \uc2dc\uc791\ud588\ub4e0, \uae30\uc874 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uace0 \uc2f6\ub4e0, \uc774 \uac00\uc774\ub4dc\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc9c0\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc644\ubcbd\ud558\uac8c \ub9c8\uc2a4\ud130\ud558\uae30 \uc704\ud55c \uc5ec\uc815\uc744 \uc2dc\uc791\ud574 \ubcf4\uc138\uc694.<\/p>\n<h2 id=\"part-1%3A-understanding-the-fundamentals-of-marketing-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Part_1_Understanding_the_Fundamentals_of_Marketing_Attribution\"><\/span>1\ubd80: \ub9c8\ucf00\ud305 \uc18d\uc131\uc758 \uae30\ubcf8 \uc774\ud574<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"what-is-marketing-attribution%3F\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"What_Is_Marketing_Attribution\"><\/span>\ub9c8\ucf00\ud305 \uc18d\uc131\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\ub294 \uace0\uac1d\uc758 \uad6c\ub9e4 \uacbd\ub85c\uc5d0\uc11c \uc5b4\ub5a4 \uc811\uc810\uc774 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ubd84\uc11d\ud558\uace0 \uac01 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uc801\uc808\ud55c \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574, &quot;\uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc2e4\uc81c\ub85c \ud6a8\uacfc\uc801\uc778\uac00?&quot;\ub77c\ub294 \uc911\uc694\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uacfc \uac19\uc740 \uc77c\ubc18\uc801\uc778 \uc0c1\ud669\uc744 \uc0dd\uac01\ud574 \ubcf4\uc138\uc694. \uc7a0\uc7ac \uace0\uac1d\uc774 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uad11\uace0\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uace0, \uc774\ud6c4 \uad6c\uae00\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc774\ub984\uc744 \uac80\uc0c9\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uace0, \uba87 \uc8fc \ub3d9\uc548 \uc5ec\ub7ec \uac1c\uc758 \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub97c \uc218\uc2e0\ud55c \ud6c4, \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uc5ec \ucd5c\uc885\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \uc644\ub8cc\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud130\uce58\ud3ec\uc778\ud2b8 \uc911 \uc5b4\ub5a4 \uac83\uc774 \uc804\ud658\uc5d0 \uae30\uc5ec\ud560 \ub9cc\ud55c \uac00\uce58\uac00 \uc788\uc744\uae4c\uc694? \uae30\uc5ec \ubd84\uc11d\uc740 \uc774 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc81c\uc2dc\ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\uc758 \ud575\uc2ec\uc740 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc5f0\uacb0\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \uc9c0\ud45c(\ub178\ucd9c \uc218\ub098 \uc88b\uc544\uc694 \uc218 \ub4f1)\ub97c \ub118\uc5b4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uacfc \uc218\uc775 \ucc3d\ucd9c \uac04\uc758 \uba85\ud655\ud55c \uc5f0\uad00\uc131\uc744 \ud655\ub9bd\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5f0\uad00\uc131\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc774\uace0 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc774\uc9c0 \uc54a\uc740\uc9c0, \uadf8\ub9ac\uace0 \ud5a5\ud6c4 \ub9ac\uc18c\uc2a4 \ud22c\uc790 \ub300\uc0c1\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"the-business-impact-of-effective-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"The_Business_Impact_of_Effective_Attribution\"><\/span>\ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc758 \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uc801\uc808\ud55c \uadc0\uc18d\uc744 \uad6c\ud604\ud558\uba74 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p><strong>1. \ucd5c\uc801\ud654\ub41c \uc608\uc0b0 \ubc30\ubd84<\/strong><\/p>\n<p>\uae30\uc5ec\ub3c4 \ubd84\uc11d \uc5c6\uc774 \uc608\uc0b0 \uacb0\uc815\uc740 \uc885\uc885 \uc9c1\uac10\uc774\ub098 \ubd88\uc644\uc804\ud55c \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud558\uac8c \ub429\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ud45c\uba74\uc801\uc73c\ub85c\ub294 \uc131\uacf5\uc801\uc774\uc9c0\ub9cc \uc2e4\uc81c\ub85c\ub294 \uc804\ud658\uc728\uc744 \ub04c\uc5b4\uc62c\ub9ac\uc9c0 \ubabb\ud558\ub294 \ucc44\ub110\uc5d0 \uacfc\ub3c4\ud558\uac8c \ud22c\uc790\ud588\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc885\uc885 \ubc1c\uacac\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \ud55c \uc804\uc790\uc0c1\uac70\ub798 \ud68c\uc0ac\ub294 \ud398\uc774\uc2a4\ubd81 \uad11\uace0\uac00 \uc0c1\ub2f9\ud55c \ucc38\uc5ec\ub97c \uc720\ub3c4\ud588\uc9c0\ub9cc, \uc2e4\uc81c\ub85c \uac00\uc7a5 \ub192\uc740 \uac00\uce58\uc758 \uc804\ud658\uc744 \uc774\ub04c\uc5b4\ub0b8 \uac83\uc740 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc608\uc0b0\uc758 30%\ub97c \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0 \uc7ac\ubd84\ubc30\ud558\uc5ec 42%\uc758 \ub9e4\ucd9c \uc99d\uac00\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>2. \uace0\uac1d \uc5ec\uc815 \uc774\ud574 \uac15\ud654<\/strong><\/p>\n<p>\uae30\uc5ec \ubd84\uc11d\uc740 \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uad6c\ub9e4 \uacfc\uc815\uc744 \uc5b4\ub5bb\uac8c \ud0d0\uc0c9\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294\ub370, \uc774\ub294 \ub9c8\ucf00\ud130\uc758 \uc608\uc0c1\uacfc\ub294 \ub2e4\ub978 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ud3c9\uade0\uc801\uc778 \uc18c\ube44\uc790\ub294 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804\uc5d0 \ube0c\ub79c\ub4dc\uc640 7~13\ud68c \uc0c1\ud638\uc791\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud55c \ud1b5\uc2e0 \ud68c\uc0ac\ub294 \uc18d\uc131 \ubd84\uc11d\uc744 \ud1b5\ud574 TV \uad11\uace0\uac00 \uc804\ud658\uc728\uc744 \uc9c1\uc811\uc801\uc73c\ub85c \ub192\uc774\ub294 \ub370\ub294 \ud6a8\uacfc\uac00 \uc5c6\uc9c0\ub9cc, \ud6c4\uc18d \ub514\uc9c0\ud138 \uad11\uace0\uc758 \ud6a8\uacfc\ub294 \ud06c\uac8c \ud5a5\uc0c1\ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c TV \uad11\uace0\uc640 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc870\uc728\ud558\uc5ec \uc804\uccb4 \uc804\ud658\uc728\uc744 23% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>3. \ud5a5\uc0c1\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong><\/p>\n<p>\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ub9c8\ucf00\ud305\uc744 \uc9c1\uad00 \uae30\ubc18 \uad00\ud589\uc5d0\uc11c \ub370\uc774\ud130 \uae30\ubc18 \ubd84\uc57c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \ucc44\ub110\uc774 \uad6c\ub9e4\uc790 \uc5ec\uc815\uc758 \uc5b4\ub5a4 \ub2e8\uacc4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc54c\uba74 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud55c B2B \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\ub294 \uadc0\uc18d \ubd84\uc11d\uc744 \ud1b5\ud574 \uc5c5\uacc4 \uc6e8\ube44\ub098\uac00 \uc81c\uc791 \ube44\uc6a9\uc774 \ub192\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uae30\uc5c5 \uac70\ub798\uc758 67%\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \ud2b9\uc815 \uc0b0\uc5c5\uc744 \ud0c0\uae43\uc73c\ub85c \ud558\ub294 \uc6e8\ube44\ub098 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ub298\ub838\uace0, \uadf8 \uacb0\uacfc \uc801\uaca9 \ud30c\uc774\ud504\ub77c\uc778\uc774 38% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>4. \uba85\ud655\ud55c ROI \ub370\ubaa8<\/strong><\/p>\n<p>\uae30\uc5ec \ubd84\uc11d\uc740 \ub9c8\ucf00\ud305\uc774 \ucd5c\uc885 \uc218\uc775\uc5d0 \uae30\uc5ec\ud558\ub294 \ubc14\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \ubcf4\uc5ec\uc8fc\ub294 \uc99d\uac70\uc774\uba70, \uc608\uc0b0 \ud655\ubcf4 \ubc0f \uc720\uc9c0\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. Adobe\uc5d0 \ub530\ub974\uba74, \uace0\uae09 \uae30\uc5ec \ubd84\uc11d \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\ub294 \uae30\uc5c5\uc740 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ucd5c\ub300 30%\uae4c\uc9c0 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"how-marketing-attribution-has-evolved\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"How_Marketing_Attribution_Has_Evolved\"><\/span>\ub9c8\ucf00\ud305 \uc18d\uc131\uc774 \uc5b4\ub5bb\uac8c \ubc1c\uc804\ud588\ub294\uac00<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uadc0\uc18d\uc758 \uc9c4\ud654\ub97c \uc774\ud574\ud558\uba74 \ud604\uc7ac \uad00\ud589\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ub9e5\ub77d\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ucd08\uae30 \uc2dc\uc808(2010\ub144 \uc774\uc804)<\/strong>: \uae30\uc5ec \ubd84\uc11d\uc740 \uc8fc\ub85c \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \ubaa8\ub378\uc5d0 \uad6d\ud55c\ub418\uc5c8\uc73c\uba70, \uc804\ud658 \uc804 \ucd5c\uc885 \uc811\uc810\uc5d0 \uae30\uc5ec\ub3c4\uc758 100%\uac00 \ubd80\uc5ec\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\ub294 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc774 \ubd80\uc871\ud558\uc5ec \ud37c\ub110 \ud558\ub2e8 \uc804\ub7b5\uc5d0 \ub300\ud55c \ud22c\uc790\uac00 \ud3b8\ud5a5\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc911\uae30(2010-2015)<\/strong>: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c, \uc5ec\ub7ec \ud130\uce58 \ud3ec\uc778\ud2b8\uac00 \uc804\ud658\uc728\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\ub294 \uc810\uc744 \uc778\uc9c0\ud55c \uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc774 \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ubaa8\ub378\uc740 \uc885\uc885 \uaddc\uce59 \uae30\ubc18\uc774\uc5c8\uc73c\uba70 \uac01 \uc0ac\uc5c5\uc758 \uace0\uc720\ud55c \ud2b9\uc131\uc744 \ubc18\uc601\ud558\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud604\ub300(2015-2020)<\/strong>: \ub370\uc774\ud130 \uae30\ubc18 \ubc0f \uc54c\uace0\ub9ac\uc998 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc774 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc73c\uba70, \uba38\uc2e0\ub7ec\ub2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \ubbf8\ub9ac \uc815\ud574\uc9c4 \uaddc\uce59\uc774 \uc544\ub2cc \uc2e4\uc81c \uace0\uac1d \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub378\uc740 \ub2e4\uc591\ud55c \uae30\uae30\uc758 \ud589\ub3d9\uacfc \uc628\ub77c\uc778\/\uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \ud1b5\ud569\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud604\uc7ac \uc0c1\ud669 (2020-\ud604\uc7ac)<\/strong>: \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 AI\uc640 \uba38\uc2e0\ub7ec\ub2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \ub354\uc6b1 \uc2ec\uce35\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uba74\uc11c \uc810\uc810 \ub354 \uc815\uad50\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c, \ud0c0\uc0ac \ucfe0\ud0a4\uc758 \uac10\uc18c, \uadf8\ub9ac\uace0 \uc5ec\ub7ec \uae30\uae30\uc640 \ucc44\ub110\uc5d0 \uac78\uccd0 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\ub294 \uace0\uac1d \uc5ec\uc815\uc73c\ub85c \uc778\ud574 \uc774\ub7ec\ud55c \ud658\uacbd\uc740 \ub354\uc6b1 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc911\uc694\ud55c \uad50\ud6c8\uc744 \uc90d\ub2c8\ub2e4. \uae30\uc5ec \ubd84\uc11d\uc740 \uace0\uc815\ub41c \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uae30\uc220 \ubc1c\uc804, \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9, \uadf8\ub9ac\uace0 \ubcc0\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud658\uacbd\uacfc \ud568\uaed8 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \uc704\ud574\uc11c\ub294 \uae30\uc5ec \ubd84\uc11d \ubc29\ubc95\uc744 \ucd5c\uc2e0 \uc0c1\ud0dc\ub85c \uc720\uc9c0\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n<h2 id=\"part-2%3A-exploring-attribution-models---from-basic-to-advanced\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Part_2_Exploring_Attribution_Models_%E2%80%93_From_Basic_to_Advanced\"><\/span>2\ubd80: \uc18d\uc131 \ubaa8\ub378 \ud0d0\uc0c9 \u2013 \uae30\ubcf8\ubd80\ud130 \uace0\uae09\uae4c\uc9c0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uae30\uc5ec \ubaa8\ub378\uc740 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc758 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ud310\ub9e4 \ubc0f \uc804\ud658 \uae30\uc5ec\ub3c4\ub97c \uc5b4\ub5bb\uac8c \ud560\ub2f9\ud560\uc9c0 \uacb0\uc815\ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. \uac01 \ubaa8\ub378\uc740 \uac01\uae30 \ub2e4\ub978 \ubaa9\uc801\uc744 \uac00\uc9c0\uace0 \uc788\uc73c\uba70, \uac01 \ubaa8\ub378\uc758 \uac15\uc810\uacfc \ud55c\uacc4\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc120\ud0dd\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"single-touch-attribution-models\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Single-Touch_Attribution_Models\"><\/span>\ub2e8\uc77c \ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"first-touch-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"First-Touch_Attribution\"><\/span>\uccab \ubc88\uc9f8 \ud130\uce58 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>\uc791\ub3d9 \uc6d0\ub9ac<\/strong>: \uc804\ud658 \ud06c\ub808\ub527\uc758 100%\ub294 \uace0\uac1d\uc774 \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \uccab \ubc88\uc9f8 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5b8\uc81c \uc0ac\uc6a9\ud574\uc57c \ud558\ub098\uc694?<\/strong>: \ud37c\ub110 \uc0c1\ub2e8 \uc778\uc9c0 \ucea0\ud398\uc778\uc5d0 \uc9d1\uc911\ud558\uac70\ub098 \ube0c\ub79c\ub4dc\uc5d0 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc18c\uac1c\ud558\ub294 \ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ucc44\ub110\uc744 \ud3c9\uac00\ud560 \ub54c \uccab \ubc88\uc9f8 \uc811\uc810 \uadc0\uc18d\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc7a5\uc810<\/strong>:<\/p>\n<ul>\n<li>\uad6c\ud604 \ubc0f \uc774\ud574\uac00 \uac04\ud3b8\ud569\ub2c8\ub2e4<\/li>\n<li>\uace0\uac1d \ud655\ubcf4\uc5d0 \uc5b4\ub5a4 \ucc44\ub110\uc774 \ud6a8\uacfc\uc801\uc778\uc9c0 \uac15\uc870\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc911\uc694\ud55c \ucd08\uae30 \ube0c\ub79c\ub4dc \ubc1c\uacac\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\ub2e8\uc810<\/strong>:<\/p>\n<ul>\n<li>\uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ubaa8\ub4e0 \ud6c4\uc18d \uc811\uc810\uc744 \ubb34\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc804\ud658 \uc911\uc2ec \ucc44\ub110\ubcf4\ub2e4 \uc778\uc9c0 \ucc44\ub110\uc744 \uacfc\ub300\ud3c9\uac00\ud569\ub2c8\ub2e4.<\/li>\n<li>\uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \ubd88\uc644\uc804\ud55c \ubcf4\uae30\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\uc2e4\uc81c \uc138\uacc4\uc758 \uc608<\/strong>: \ud55c \uac00\uad6c \uc18c\ub9e4\uc5c5\uccb4\ub294 \uccab \ubc88\uc9f8 \uc811\uc810 \uae30\uc5ec(first-touch attribution)\ub97c \ud1b5\ud574 Pinterest\uac00 \uc9c1\uc811 \uc804\ud658\uc728\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ucd08\uae30 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ucc44\ub110\uc784\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c Pinterest \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ud655\ub300\ud558\uc5ec \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uc728\uc744 27% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<h4 id=\"last-touch-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Last-Touch_Attribution\"><\/span>\ub9c8\uc9c0\ub9c9 \ud130\uce58 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>\uc791\ub3d9 \uc6d0\ub9ac<\/strong>: \uc804\ud658 \ud06c\ub808\ub527\uc758 100%\ub294 \uc804\ud658 \uc804 \ucd5c\uc885 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5b8\uc81c \uc0ac\uc6a9\ud574\uc57c \ud558\ub098\uc694?<\/strong>: \ub9c8\uc9c0\ub9c9 \uc811\ucd09 \uadc0\uc18d\uc740 \ud310\ub9e4 \ud37c\ub110 \ud558\ub2e8 \ucea0\ud398\uc778\uc744 \ud3c9\uac00\ud558\uac70\ub098 \uc5b4\ub5a4 \ucc44\ub110\uc774 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0a4\ub294 \ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778\uc9c0 \ud30c\uc545\ud560 \ub54c \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc7a5\uc810<\/strong>:<\/p>\n<ul>\n<li>\uad6c\ud604\uc774 \uac04\ud3b8\ud558\uace0 \ubd84\uc11d \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub110\ub9ac \uc9c0\uc6d0\ub428<\/li>\n<li>\uc804\ud658\uc744 \ucd09\uc9c4\ud558\ub294 \ucc44\ub110\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/li>\n<li>\uae30\uc874 \ud310\ub9e4 \uc911\uc2ec \uc9c0\ud45c\uc640 \uc77c\uce58\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\ub2e8\uc810<\/strong>:<\/p>\n<ul>\n<li>\uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \ucd08\uae30 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \uc5ed\ud560\uc744 \uc644\uc804\ud788 \ubb34\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc778\uc9c0\ub3c4\ub97c \ud76c\uc0dd\ud558\uba74\uc11c \ud558\ub2e8 \ud37c\ub110 \uc804\ub7b5\uc5d0 \uacfc\ub3c4\ud55c \ud22c\uc790\ub97c \ud558\uac8c \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ubcf5\uc7a1\ud55c \uad6c\ub9e4 \uacb0\uc815\uc758 \ud604\uc2e4\uc744 \ubc18\uc601\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\uc2e4\uc81c \uc138\uacc4\uc758 \uc608<\/strong>: \ub9c8\uc9c0\ub9c9 \uc811\uc810 \uae30\uc5ec \uae30\ubc95\uc744 \uc0ac\uc6a9\ud558\ub294 \ud55c \uc628\ub77c\uc778 \uad50\uc721 \ud68c\uc0ac\ub294 \uac15\uc88c \uc774\ud0c8\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c \uc774\uba54\uc77c \ub9ac\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774 \uc774\uc804\uc5d0 \uc608\uc0c1\ud588\ub358 \uac83\ubcf4\ub2e4 \uc804\ud658\uc728 \ud5a5\uc0c1\uc5d0 4.3\ubc30 \ub354 \ud6a8\uacfc\uc801\uc784\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc774\ud0c8\ub41c \uc7a5\ubc14\uad6c\ub2c8 \uad00\ub828 \uc774\uba54\uc77c \uc2dc\ud000\uc2a4\uc5d0 \ub300\ud55c \ud22c\uc790\uac00 \uc99d\uac00\ud588\uace0, \uc7a0\uc7ac\uc801 \ub9e4\ucd9c \uc190\uc2e4\uc5d0 \ub300\ud55c \ud68c\ubcf5\ub960\uc740 31%\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"multi-touch-attribution-models\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Multi-Touch_Attribution_Models\"><\/span>\uba40\ud2f0\ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 id=\"linear-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Linear_Attribution\"><\/span>\uc120\ud615 \uadc0\uc18d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>\uc791\ub3d9 \uc6d0\ub9ac<\/strong>: \uace0\uac1d \uc5ec\uc815\uc758 \ubaa8\ub4e0 \uc811\uc810\uc5d0 \ub3d9\uc77c\ud55c \ud06c\ub808\ub527\uc774 \ubd80\uc5ec\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5b8\uc81c \uc0ac\uc6a9\ud574\uc57c \ud558\ub098\uc694?<\/strong>: \uc120\ud615 \uadc0\uc18d\uc740 \ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub300\ud55c \uade0\ud615 \uc7a1\ud78c \uad00\uc810\uc744 \uc6d0\ud558\uac70\ub098 \uc5b4\ub5a4 \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uac00\uc7a5 \uc911\uc694\ud55c\uc9c0 \uc544\uc9c1 \ud655\uc2e0\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0\uc5d0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc7a5\uc810<\/strong>:<\/p>\n<ul>\n<li>\ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uc804\ud658\uc5d0 \uae30\uc5ec\ud55c\ub2e4\ub294 \uac83\uc744 \uc778\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc774\ud574 \uad00\uacc4\uc790\uc5d0\uac8c \uc774\ud574\ud558\uace0 \uc124\uba85\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc2f1\uae00\ud130\uce58 \ubaa8\ub378\ubcf4\ub2e4 \ub354 \uade0\ud615 \uc7a1\ud78c \uc2dc\uc57c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\ub2e8\uc810<\/strong>:<\/p>\n<ul>\n<li>\ub192\uc740 \uc601\ud5a5\uacfc \ub0ae\uc740 \uc601\ud5a5 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uad6c\ubcc4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc744 \ub3d9\ub4f1\ud558\uac8c \uac00\uce58 \uc788\ub294 \uac83\uc73c\ub85c \ucde8\uae09\ud558\ub294\ub370, \uc774\ub294 \ud604\uc2e4\uc744 \ubc18\uc601\ud558\ub294 \uacbd\uc6b0\uac00 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ucd5c\uc801\ud654\ub97c \uc704\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\uc2e4\uc81c \uc138\uacc4\uc758 \uc608<\/strong>: \ubcf5\uc7a1\ud55c B2B \ud310\ub9e4 \uc8fc\uae30\ub97c \ubd84\uc11d\ud558\ub358 \ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\uc5d0\uc11c \uc120\ud615 \uadc0\uc778\uc744 \ud65c\uc6a9\ud558\uc5ec \uc81c\ud488 \ub370\ubaa8 \uc6e8\ube44\ub098\uac00 \uccab \ubc88\uc9f8 \ub610\ub294 \ub9c8\uc9c0\ub9c9 \uc811\uc810\uc740 \uc544\ub2c8\uc9c0\ub9cc \uc131\uacf5\uc801\uc778 \uc804\ud658 \uacbd\ub85c\uc5d0\uc11c \uafb8\uc900\ud788 \ud65c\uc6a9\ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc6e8\ube44\ub098 \ub4f1\ub85d \uc808\ucc28\ub97c \uac04\uc18c\ud654\ud558\uc5ec \ub370\ubaa8 \ucc38\uc11d\ub960\uc744 24% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<h4 id=\"time-decay-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Time-Decay_Attribution\"><\/span>\uc2dc\uac04 \uac10\uc1e0 \uadc0\uc18d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>\uc791\ub3d9 \uc6d0\ub9ac<\/strong>: \uc804\ud658\uc5d0 \uac00\uae4c\uc6b4 \ud130\uce58\ud3ec\uc778\ud2b8\ub294 \uc774\uc804 \ud130\uce58\ud3ec\uc778\ud2b8\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uae30\uc5ec\ub97c \ud558\uba70, \uc0c1\ud638\uc791\uc6a9\uc774 \ubc1c\uc0dd\ud55c \uc2dc\uac04\uc774 \uae38\uc5b4\uc9c8\uc218\ub85d \uae30\uc5ec\ub3c4\ub294 \uc904\uc5b4\ub4ed\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5b8\uc81c \uc0ac\uc6a9\ud574\uc57c \ud558\ub098\uc694?<\/strong>: \uc2dc\uac04 \uac10\uc18c \uadc0\uc778\uc740 \ud310\ub9e4 \uc8fc\uae30\uac00 \uc9e7\uc740 \uc81c\ud488\uc744 \ubd84\uc11d\ud560 \ub54c\ub098 \ucd5c\uadfc\uc131\uc774 \uc601\ud5a5\ub825\uc758 \uac15\ub825\ud55c \uc9c0\ud45c\uc77c \ub54c \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc7a5\uc810<\/strong>:<\/p>\n<ul>\n<li>\ucd5c\uadfc \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \ub354 \ud070 \uc601\ud5a5\ub825\uc744 \uac16\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4\ub294 \uac83\uc744 \uc778\uc2dd\ud569\ub2c8\ub2e4.<\/li>\n<li>\ucda9\ub3d9\uad6c\ub9e4\ub098 \ub2e8\uae30 \ud310\ub9e4\uc8fc\uae30\uc5d0 \ub300\ud55c \ud604\uc2e4\uc744 \ub354 \uc798 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub9c8\uc9c0\ub9c9 \ud130\uce58\uc640 \ub2ec\ub9ac \uc5ec\uc804\ud788 \uc774\uc804 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc778\uc2dd\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\ub2e8\uc810<\/strong>:<\/p>\n<ul>\n<li>\uc804\ud658\uc744 \uc704\ud55c \ud1a0\ub300\ub97c \ub9c8\ub828\ud558\ub294 \uc911\uc694\ud55c \ucd08\uae30 \uc811\uc810\uc744 \uacfc\uc18c\ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc801\uc808\ud55c \uc2dc\uac04 \uac10\uc18c \ub9e4\uac1c\ubcc0\uc218 \uc124\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc870\uae30 \uad50\uc721\uc774 \uc911\uc694\ud55c \uc7a5\uae30 \ud310\ub9e4 \uc8fc\uae30\uc5d0\ub294 \uc801\ud569\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\uc2e4\uc81c \uc138\uacc4\uc758 \uc608<\/strong>: \uc77c\ubc18\uc801\uc73c\ub85c \uc758\uc0ac\uacb0\uc815 \uc8fc\uae30\uac00 \uc9e7\uc740 \uad6c\ub3c5\ud615 \uc2dd\uc0ac \ud0a4\ud2b8 \uc11c\ube44\uc2a4\uc758 \uacbd\uc6b0, \uc2dc\uac04 \uac10\uc18c \uadc0\uc18d\uc744 \ud1b5\ud574 \uac00\uc785 \ud6c4 48\uc2dc\uac04 \uc774\ub0b4\uc5d0 \uc77d\uc740 \ub808\uc2dc\ud53c \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc774 \uc601\ud5a5\ub825\uc774 \ub9e4\uc6b0 \ud06c\ub2e4\ub294 \uc0ac\uc2e4\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \uc774\uba54\uc77c\uc5d0\uc11c \ud574\ub2f9 \ucf58\ud150\uce20\ub97c \ub354 \ub208\uc5d0 \ub744\uac8c \uac8c\uc7ac\ud588\uace0, \uadf8 \uacb0\uacfc \uc804\ud658\uc728\uc774 22% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h4 id=\"position-based-(u-shaped)-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Position-Based_U-Shaped_Attribution\"><\/span>\uc704\uce58 \uae30\ubc18(U\uc790\ud615) \uadc0\uc18d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>\uc791\ub3d9 \uc6d0\ub9ac<\/strong>: \uccab \ubc88\uc9f8 \ud130\uce58\uc5d0 40% \ud06c\ub808\ub527, \ub9c8\uc9c0\ub9c9 \ud130\uce58\uc5d0 40% \ud06c\ub808\ub527, \ub098\uba38\uc9c0 20%\ub294 \uc911\uac04 \ud130\uce58 \ud3ec\uc778\ud2b8\uc5d0 \ubd84\ubc30\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5b8\uc81c \uc0ac\uc6a9\ud574\uc57c \ud558\ub098\uc694?<\/strong>: U\uc790\ud615 \uadc0\uc18d\uc740 \ubc1c\uacac\uacfc \uc804\ud658\uc744 \ubaa8\ub450 \uac15\uc870\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc911\uac04 \uc811\uc810\ub3c4 \uc778\uc815\ud558\ub824\ub294 \uacbd\uc6b0\uc5d0 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc7a5\uc810<\/strong>:<\/p>\n<ul>\n<li>\ube0c\ub79c\ub4dc \ubc1c\uacac\uacfc \ucd5c\uc885 \uc804\ud658\uc758 \uc911\uc694\uc131\uc744 \uade0\ud615 \uc788\uac8c \uc870\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub2e8\uc77c \ud130\uce58 \ubaa8\ub378\uacfc \ub2ec\ub9ac \uc5ec\uc804\ud788 \uc911\uac04 \uc0c1\ud638\uc791\uc6a9\uc744 \uace0\ub824\ud569\ub2c8\ub2e4.<\/li>\n<li>\ube44\uad50\uc801 \ub2e8\uc21c\ud558\uba74\uc11c\ub3c4 \uc120\ud615 \uadc0\uc18d\ubcf4\ub2e4 \ub354 \ubbf8\ubb18\ud568<\/li>\n<\/ul>\n<p><strong>\ub2e8\uc810<\/strong>:<\/p>\n<ul>\n<li>\ub370\uc774\ud130 \uae30\ubc18 \uc815\ub2f9\ud654 \uc5c6\uc774 \uc784\uc758\ub85c \uac12(40\/20\/40)\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc911\uac04 \uc811\uc810\uc758 \uc2e4\uc81c \uc601\ud5a5\uc744 \uc815\ud655\ud558\uac8c \ubc18\uc601\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ubcf5\uc7a1\ud55c \uace0\uac1d \uc5ec\uc815\uc744 \uc9c0\ub098\uce58\uac8c \ub2e8\uc21c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\uc2e4\uc81c \uc138\uacc4\uc758 \uc608<\/strong>: U\uc790\ud615 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ub3c4\uc785\ud55c \ud55c \uace0\uae09 \uc5ec\ud589\uc0ac\ub294 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc774 \uccab \ubc88\uc9f8 \uc811\uc810\uc5d0 \ud6a8\uacfc\uc801\uc774\uc5c8\uace0 \uc774\uba54\uc77c\uc740 \ud310\ub9e4 \uc131\uc0ac\uc5d0 \ud6a8\uacfc\uc801\uc774\uc5c8\uc9c0\ub9cc, \uc5ec\ud589\uc9c0 \ud558\uc774\ub77c\uc774\ud2b8\uc5d0 \ub300\ud55c \uc6e8\ube44\ub098 \uc2dc\ub9ac\uc988\ub294 \uc800\ud3c9\uac00\ub418\uace0 \uc788\uc74c\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc6e8\ube44\ub098\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ub298\ub9b0 \uacb0\uacfc, \uc801\uaca9 \ub9ac\ub4dc \uc0dd\uc131\uc774 35% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h4 id=\"w-shaped-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"W-Shaped_Attribution\"><\/span>W\uc790\ud615 \uadc0\uc18d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>\uc791\ub3d9 \uc6d0\ub9ac<\/strong>: 30%\ub294 \uccab \ubc88\uc9f8 \ud130\uce58, \ub9ac\ub4dc \uc0dd\uc131 \ud130\uce58, \uae30\ud68c \uc0dd\uc131 \ud130\uce58\uc5d0 \uac01\uac01 \ud06c\ub808\ub527\uc744 \ubd80\uc5ec\ud558\uace0, \ub098\uba38\uc9c0 10%\ub294 \ub2e4\ub978 \ud130\uce58 \ud3ec\uc778\ud2b8\uc5d0 \ubd84\ubc30\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5b8\uc81c \uc0ac\uc6a9\ud574\uc57c \ud558\ub098\uc694?<\/strong>: W\uc790\ud615 \uadc0\uc18d\uc740 \ub69c\ub837\ud55c \ub9ac\ub4dc \uc0dd\uc131 \ubc0f \uae30\ud68c \ucc3d\ucd9c \ub2e8\uacc4\ub97c \uac16\ucd98 B2B \ub9c8\ucf00\ud305\uc5d0 \uc9d1\uc911\ud560 \ub54c \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc7a5\uc810<\/strong>:<\/p>\n<ul>\n<li>\uc77c\ubc18\uc801\uc778 B2B \ud310\ub9e4 \uc720\uc785 \uacbd\ub85c\uc5d0 \ub9de\ucdb0 \uc870\uc815\ub428<\/li>\n<li>\uc138 \uac00\uc9c0 \uc911\uc694\ud55c \uc804\ud658\uc810\uc744 \uc778\uc2dd\ud569\ub2c8\ub2e4.<\/li>\n<li>\ubcf5\uc7a1\ud55c \ud310\ub9e4\ub97c \uc704\ud574 U\uc790\ud615\ubcf4\ub2e4 \ub354 \uc815\uad50\ud568<\/li>\n<\/ul>\n<p><strong>\ub2e8\uc810<\/strong>:<\/p>\n<ul>\n<li>\ub9ac\ub4dc \ubc0f \uae30\ud68c \ub2e8\uacc4\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc815\uc758\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li>\ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \uc801\ud569\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/li>\n<li>\uc801\uc808\ud558\uac8c \uad6c\ud604\ud558\uae30\uc5d0\ub294 \ubcf5\uc7a1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/li>\n<\/ul>\n<p><strong>\uc2e4\uc81c \uc138\uacc4\uc758 \uc608<\/strong>: W\uc790\ud615 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud55c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uc740 \ubc31\uc11c\uac00 \ucd08\uae30 \uc778\uc9c0\ub3c4 \ud5a5\uc0c1 \ubc0f \uc601\uc5c5 \uae30\ud68c \ucc3d\ucd9c\uc5d0 \ud6a8\uacfc\uc801\uc774\uc9c0\ub9cc, \uc0ac\ub840 \uc5f0\uad6c \uc6e8\ube44\ub098\uac00 \uc77c\ubc18 \ub9ac\ub4dc\ub97c \uc801\uaca9 \uae30\ud68c\ub85c \uc804\ud658\ud558\ub294 \ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc0ac\ub840 \uc5f0\uad6c \ucf58\ud150\uce20\ub97c \ud655\uc7a5\ud55c \ud6c4 \ub9c8\ucf00\ud305 \uc801\uaca9 \ub9ac\ub4dc(MQL)\uac00 43% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"data-driven-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Data-Driven_Attribution\"><\/span>\ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\uc791\ub3d9 \uc6d0\ub9ac<\/strong>: \uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc804\ud658\uc5d0 \ub300\ud55c \uc2e4\uc81c \uae30\uc5ec\ub3c4\ub97c \uae30\uc900\uc73c\ub85c \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub3d9\uc801\uc73c\ub85c \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud558\uace0 \uc218\ucc9c \uac1c\uc758 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \ud328\ud134\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5b8\uc81c \uc0ac\uc6a9\ud574\uc57c \ud558\ub098\uc694?<\/strong>: \ucda9\ubd84\ud55c \ub370\uc774\ud130 \ubcfc\ub968\uc774 \uc788\uace0 \uac00\ub2a5\ud55c \ud55c \uac00\uc7a5 \uc815\ud655\ud558\uace0 \ud3b8\ud5a5\ub418\uc9c0 \uc54a\uc740 \uadc0\uc18d\uc744 \uc6d0\ud560 \ub54c \ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc774 \uc120\ud638\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uc7a5\uc810<\/strong>:<\/p>\n<ul>\n<li>\uc784\uc758\uc758 \uaddc\uce59\uc774 \uc544\ub2cc \uc2e4\uc81c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc2e0\uc6a9 \ud560\ub2f9\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uace0\uac1d \ud589\ub3d9\uc5d0 \uc801\uc751\ud569\ub2c8\ub2e4<\/li>\n<li>\ud130\uce58\ud3ec\uc778\ud2b8 \uc601\ud5a5\ub825\uc5d0 \ub300\ud55c \uac00\uc7a5 \uc815\ud655\ud55c \uadf8\ub9bc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4<\/li>\n<li>\ud130\uce58\ud3ec\uc778\ud2b8 \uc218, \uc0c1\ud638\uc791\uc6a9 \uac04 \uc2dc\uac04, \uc7a5\uce58 \uc0ac\uc6a9\uacfc \uac19\uc740 \uc694\uc18c\ub97c \uace0\ub824\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\ub2e8\uc810<\/strong>:<\/p>\n<ul>\n<li>\ud6a8\uacfc\uc801\uc774\ub824\uba74 \uc0c1\ub2f9\ud55c \uc591\uc758 \ub370\uc774\ud130(\uc77c\ubc18\uc801\uc73c\ub85c \uc218\ucc9c \uac74\uc758 \uc804\ud658)\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uc124\uba85\ud558\uae30 \uc5b4\ub824\uc6b4 &quot;\ube14\ub799\ubc15\uc2a4&quot;\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc885\uc885 \ud2b9\uc218 \ub3c4\uad6c\ub098 \ud50c\ub7ab\ud3fc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4<\/li>\n<li>\uacc4\uc0b0 \uc9d1\uc57d\uc801\uc77c \uc218 \uc788\uc74c<\/li>\n<\/ul>\n<p><strong>\uc2e4\uc81c \uc138\uacc4\uc758 \uc608<\/strong>: \ud55c \uc628\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec \ubd84\uc11d\uc744 \uad6c\ud604\ud55c \uacb0\uacfc, \ube14\ub85c\uadf8 \ucf58\ud150\uce20\uac00 \uaddc\uce59 \uae30\ubc18 \ubaa8\ub378\uc5d0\uc11c \uc608\uc0c1\ud588\ub358 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ud070 \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc5d0 \uc804\ub7b5\uc801 \ubcc0\ud654\ub97c \uac00\uc838\uc654\uace0, \uadf8 \uacb0\uacfc \uc801\uaca9 \ub9ac\ub4dc\uac00 27% \uc99d\uac00\ud558\uace0 \uc778\uc218\ub2f9 \ube44\uc6a9\uc774 19% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"part-3%3A-implementing-marketing-attribution---a-practical-guide\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Part_3_Implementing_Marketing_Attribution_%E2%80%93_A_Practical_Guide\"><\/span>3\ubd80: \ub9c8\ucf00\ud305 \uc18d\uc131 \uad6c\ud604 \u2013 \uc2e4\uc6a9 \uac00\uc774\ub4dc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc740 \ub2e8\uc21c\ud788 \ubaa8\ub378\uc744 \uc120\ud0dd\ud558\ub294 \uac83\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc2e0\uc911\ud55c \uacc4\ud68d, \uc801\uc808\ud55c \ub3c4\uad6c, \uadf8\ub9ac\uace0 \uc870\uc9c1 \uac04\uc758 \uc720\uae30\uc801\uc778 \ud611\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \uc139\uc158\uc5d0\uc11c\ub294 \uc131\uacf5\uc801\uc778 \uadc0\uc18d \uad6c\ud604\uc744 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \ub85c\ub4dc\ub9f5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"step-1%3A-define-your-business-objectives\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Business_Objectives\"><\/span>1\ub2e8\uacc4: \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \uc815\uc758<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uadc0\uc18d\uc5d0 \ub4e4\uc5b4\uac00\uae30 \uc804\uc5d0 \ubb34\uc5c7\uc744 \ub2ec\uc131\ud558\uace0 \uc2f6\uc740\uc9c0 \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\uc138\uc694.<\/p>\n<ul>\n<li>\uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \ucc44\ub110\uc744 \ud30c\uc545\ud558\uc138\uc694<\/li>\n<li>\uc778\uc9c0\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc744 \uc774\ud574\ud558\uc138\uc694<\/li>\n<li>\uc2e4\uc81c \uc131\uacfc\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud558\uc138\uc694<\/li>\n<li>\ub9ac\ub354\uc2ed\uc5d0 \ub9c8\ucf00\ud305 ROI\ub97c \ubcf4\uc5ec\uc8fc\uc138\uc694<\/li>\n<\/ul>\n<p>\uad6c\uccb4\uc801\uc778 \ubaa9\ud45c\uc5d0\ub294 20%\uae4c\uc9c0 \uc778\uc218 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0, \uc5b4\ub5a4 \uc811\uc810\uc774 \uace0\uac00\uce58 \uace0\uac1d\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ud30c\uc545\ud558\uac70\ub098, \ub2e4\uc591\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c \ucd5c\uc801\uc758 \ucc44\ub110 \uc870\ud569\uc744 \uacb0\uc815\ud558\ub294 \uac83 \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608<\/strong>: \ud55c \uad6c\ub3c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\ub294 \uc804\ud658\uc728\ubfd0 \uc544\ub2c8\ub77c \uc5f0\uac04 \uacc4\uc57d \uac00\uce58(ACV)\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc744 \uc8fc\uc694 \uae30\uc5ec \ubaa9\ud45c(About Aggregation)\ub85c \uc815\uc758\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c\ub97c \ud1b5\ud574 \uc591\ubcf4\ub2e4 \uc9c8\uc744 \uc911\uc2dc\ud558\ub294 \uae30\uc5ec \uc2dc\uc2a4\ud15c\uc744 \uc124\uacc4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"step-2%3A-audit-your-current-data-collection\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Step_2_Audit_Your_Current_Data_Collection\"><\/span>2\ub2e8\uacc4: \ud604\uc7ac \ub370\uc774\ud130 \uc218\uc9d1 \uac10\uc0ac<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uae30\uc874 \ucd94\uc801 \ubc0f \ub370\uc774\ud130 \uc218\uc9d1 \uae30\ub2a5\uc5d0 \ub300\ud55c \ucca0\uc800\ud55c \uac10\uc0ac\ub97c \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0 UTM \ub9e4\uac1c\ubcc0\uc218\uac00 \uc801\uc808\ud558\uac8c \ud0dc\uadf8\ub418\uc5b4 \uc788\uc2b5\ub2c8\uae4c?<\/li>\n<li>\uc5ec\ub7ec \uae30\uae30\uc640 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud560 \uc218 \uc788\ub098\uc694?<\/li>\n<li>\uadc0\uc0ac\uc758 CRM\uc774 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uacfc \ud1b5\ud569\ub418\uc5b4 \uc788\ub098\uc694?<\/li>\n<li>\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ubaa8\ub450 \ud30c\uc545\ud558\uace0 \uc788\ub098\uc694?<\/li>\n<\/ul>\n<p>\uc774 \uac10\uc0ac\ub97c \ud1b5\ud574 \uadc0\uc0ac\uc758 \ucd94\uc801 \uc778\ud504\ub77c\uc5d0 \ud6a8\uacfc\uc801\uc778 \uadc0\uc18d\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud574 \ud574\uacb0\ud574\uc57c \ud560 \ucc28\uc774\uc810\uc774 \ub4dc\ub7ec\ub0a0 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608<\/strong>: \ud55c \uc18c\ub9e4\uc5c5\uccb4\ub294 \uac10\uc0ac \uacfc\uc815\uc5d0\uc11c \ub9e4\uc7a5 \ub0b4 \uad6c\ub9e4 \ub370\uc774\ud130\uac00 \uc628\ub77c\uc778 \uace0\uac1d \ud504\ub85c\ud544\uacfc \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc544 \uace0\uac1d \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc5d0 \uc2ec\uac01\ud55c \uc0ac\uac01\uc9c0\ub300\uac00 \uc788\uc74c\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uace0\uc720 \uace0\uac1d ID\ub97c \uc0ac\uc6a9\ud558\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ub3c4\uc785\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \uaca9\ucc28\ub97c \ud574\uc18c\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"step-3%3A-select-the-right-attribution-tools\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Step_3_Select_the_Right_Attribution_Tools\"><\/span>3\ub2e8\uacc4: \uc801\ud569\ud55c \uc18d\uc131 \ub3c4\uad6c \uc120\ud0dd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uadc0\ud558\uc758 \uc694\uad6c \uc0ac\ud56d\uacfc \uc608\uc0b0\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \uadc0\uc18d \ub3c4\uad6c\uc640 \ud50c\ub7ab\ud3fc\uc744 \ud3c9\uac00\ud558\uc138\uc694.<\/p>\n<p><strong>\ubd84\uc11d \ud50c\ub7ab\ud3fc<\/strong>:<\/p>\n<ul>\n<li>Google \uc560\ub110\ub9ac\ud2f1\uc2a4 4(GA4): \uae30\ubcf8 \uc18d\uc131 \ubaa8\ub378\ub9c1\uacfc \ub370\uc774\ud130 \uae30\ubc18 \ubaa8\ub378\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li>Adobe Analytics: \ud06c\ub85c\uc2a4 \ucc44\ub110 \ubd84\uc11d\uc744 \ud1b5\ud574 \uace0\uae09 \uc18d\uc131 \uae30\ub2a5 \uc81c\uacf5<\/li>\n<\/ul>\n<p><strong>\uc804\ub2f4 \uc18d\uc131 \uc194\ub8e8\uc158<\/strong>:<\/p>\n<ul>\n<li>Ruler Analytics: \uc775\uba85\uc758 \ubc29\ubb38\uc790 \ub370\uc774\ud130\ub97c B2B \uc18d\uc131\uc744 \uc704\ud55c CRM \ub808\ucf54\ub4dc\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/li>\n<li>Rockerbox: \uc624\ud504\ub77c\uc778 \ucc44\ub110 \ud1b5\ud569\uc744 \ud1b5\ud574 \uba40\ud2f0\ud130\uce58 \uc18d\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li>LeadsRx: \ubc29\uc1a1 \ubbf8\ub514\uc5b4\ub97c \ud3ec\ud568\ud55c \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc804\ubb38<\/li>\n<\/ul>\n<p><strong>\uc5d4\ud130\ud504\ub77c\uc774\uc988 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc<\/strong>:<\/p>\n<ul>\n<li>HubSpot: \ub9c8\ucf00\ud305 \ud5c8\ube0c \ub0b4\uc5d0 \uc18d\uc131 \ubcf4\uace0 \uae30\ub2a5 \ud3ec\ud568<\/li>\n<li>Salesforce Marketing Cloud: CRM\uc5d0 \uc5f0\uacb0\ub41c \uc18d\uc131 \uae30\ub2a5 \uc81c\uacf5<\/li>\n<\/ul>\n<p>\uc801\ud569\ud55c \ub3c4\uad6c\ub294 \ube44\uc988\ub2c8\uc2a4 \ubcf5\uc7a1\uc131, \uc608\uc0b0, \uadf8\ub9ac\uace0 \uae30\uc874 \uae30\uc220 \uc2a4\ud0dd\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ub9ce\uc740 \uae30\uc5c5\uc774 \uae30\ubcf8\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc704\ud574 GA4\ub97c \uc0ac\uc6a9\ud558\ub2e4\uac00, \uc694\uad6c \uc0ac\ud56d\uc774 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9d0\uc5d0 \ub530\ub77c \uc804\uc6a9 \uc194\ub8e8\uc158\uc73c\ub85c \uc5c5\uadf8\ub808\uc774\ub4dc\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"step-4%3A-implement-proper-tracking\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Step_4_Implement_Proper_Tracking\"><\/span>4\ub2e8\uacc4: \uc801\uc808\ud55c \ucd94\uc801 \uad6c\ud604<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ub3c4\uad6c\ub97c \uc120\ud0dd\ud55c \ud6c4 \uac15\ub825\ud55c \ucd94\uc801\uc744 \uad6c\ud604\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uc138\uc694.<\/p>\n<p><strong>1. UTM \ub9e4\uac1c\ubcc0\uc218 \ud45c\uc900\ud654<\/strong><\/p>\n<p>\ubaa8\ub4e0 \ucea0\ud398\uc778\uc5d0\uc11c \uc77c\uad00\ub41c UTM \ud0dc\uadf8 \uad6c\uc870\ub97c \ub9cc\ub4e4\uace0 \uc801\uc6a9\ud558\uc138\uc694. \uc608:<\/p>\n<ul>\n<li>utm_source: \ud2b8\ub798\ud53d \uc18c\uc2a4(Google, Facebook, LinkedIn)<\/li>\n<li>utm_medium: \ub9c8\ucf00\ud305 \ub9e4\uccb4(cpc, \uc774\uba54\uc77c, \uc18c\uc15c)<\/li>\n<li>utm_campaign: \ucea0\ud398\uc778 \uc774\ub984(spring_sale_2025, product_launch)<\/li>\n<li>utm_content: \uad11\uace0 \ubcc0\ud615 \ub610\ub294 \ud2b9\uc815 \ub9c1\ud06c(blue_banner, newsletter_footer)<\/li>\n<\/ul>\n<p><strong>2. \uc804\ud658 \ucd94\uc801 \uc124\uc815<\/strong><\/p>\n<p>\uad6c\ub9e4\ubfd0\ub9cc \uc544\ub2c8\ub77c \ubaa8\ub4e0 \uac00\uce58 \uc788\ub294 \ud65c\ub3d9\uc5d0 \ub300\ud55c \ucd94\uc801\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub9ac\ub4dc \uc591\uc2dd \uc81c\ucd9c<\/li>\n<li>\ucf58\ud150\uce20 \ub2e4\uc6b4\ub85c\ub4dc<\/li>\n<li>\uc81c\ud488 \ub370\ubaa8 \uc694\uccad<\/li>\n<li>\uc774\uba54\uc77c \uac00\uc785<\/li>\n<li>\uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae30 \uc791\uc5c5<\/li>\n<li>\uacc4\uc815 \uc0dd\uc131<\/li>\n<\/ul>\n<p><strong>3. \uc0ac\uc6a9\uc790 ID \uad6c\ud604<\/strong><\/p>\n<p>\uc5ec\ub7ec \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc77c\uad00\ub41c \uc0ac\uc6a9\uc790 ID\ub97c \uc124\uc815\ud558\uc5ec \uae30\uae30\uc640 \uc138\uc158 \uc804\ubc18\uc5d0 \uac78\uccd0 \uac1c\uc778\uc744 \ucd94\uc801\ud558\uc138\uc694. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ub2e4\uc74c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub85c\uadf8\uc778\/\uc778\uc99d \uc2dc\uc2a4\ud15c \ud1b5\ud569<\/li>\n<li>\ucfe0\ud0a4 \ub610\ub294 \ub85c\uceec \uc2a4\ud1a0\ub9ac\uc9c0 \uad6c\ud604<\/li>\n<li>\ud50c\ub7ab\ud3fc \uac04 \uc77c\uad00\ub41c ID \uc804\ub2ec<\/li>\n<\/ul>\n<p><strong>4. \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8 \ud1b5\ud569<\/strong><\/p>\n<p>\uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \ud3ec\ucc29\ud558\uace0 \ud1b5\ud569\ud558\uae30 \uc704\ud55c \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc778\uc1c4 \uc790\ub8cc\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790 \uc815\uc758 URL \ub610\ub294 QR \ucf54\ub4dc<\/li>\n<li>\uc804\ud654 \uc0c1\ud638\uc791\uc6a9\uc744 \uc704\ud55c \ud1b5\ud654 \ucd94\uc801 \ubc88\ud638<\/li>\n<li>\ub300\uba74 \ucc38\uc5ec\ub97c \uc704\ud55c \uc774\ubca4\ud2b8 \uccb4\ud06c\uc778 \uc2dc\uc2a4\ud15c<\/li>\n<li>\ub9e4\uc7a5 \uad6c\ub9e4\ub97c \uc704\ud55c POS \uc2dc\uc2a4\ud15c \ud1b5\ud569<\/li>\n<\/ul>\n<p>\uc774 \uae30\ucd08\ub294 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uadc0\uc18d\uc740 \uadf8\uac83\uc744 \uc81c\uacf5\ud558\ub294 \ub370\uc774\ud130\ub9cc\ud07c\ub9cc \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"step-5%3A-choose-and-configure-attribution-models\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Step_5_Choose_and_Configure_Attribution_Models\"><\/span>5\ub2e8\uacc4: \uc18d\uc131 \ubaa8\ub378 \uc120\ud0dd \ubc0f \uad6c\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ub354 \uac04\ub2e8\ud55c \ubaa8\ub378\ubd80\ud130 \uc2dc\uc791\ud558\uc5ec \uc810\ucc28 \uc815\uad50\ud568\uc744 \ub192\uc5ec\uac00\uc138\uc694.<\/p>\n<ol>\n<li>\uace0\uac1d \uc5ec\uc815\uc758 &quot;\ucc45 \ub05d&quot;\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \ucd5c\ucd08 \uc811\uc810 \ubaa8\ub378\uacfc \ucd5c\uc885 \uc811\uc810 \ubaa8\ub378\uc744 \ubaa8\ub450 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li>\ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub300\ud55c \uade0\ud615 \uc7a1\ud78c \uad00\uc810\uc744 \uc5bb\uc73c\ub824\uba74 \uc120\ud615 \uc18d\uc131\uc744 \ucd94\uac00\ud558\uc138\uc694.<\/li>\n<li>\uc77c\ubc18\uc801\uc778 \uc804\ud658 \uacbd\ub85c\ub97c \ub354 \uc798 \uc774\ud574\ud558\uac8c \ub418\uba74 \uc704\uce58 \uae30\ubc18 \uc18d\uc131\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li>\ucda9\ubd84\ud55c \uacfc\uac70 \ub370\uc774\ud130\uac00 \ud655\ubcf4\ub418\uba74 \uacb0\uad6d \ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uc774\ub7ec\ud55c \uc810\uc9c4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \uadc0\uc0ac\uc758 \uadc0\uc18d \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc815\ud655\uc131\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608<\/strong>: \ud55c \uc804\uc790\uc0c1\uac70\ub798 \ud68c\uc0ac\ub294 Google \uc560\ub110\ub9ac\ud2f1\uc2a4\uc758 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \ubaa8\ub378\uc744 \uba3c\uc800 \uc801\uc6a9\ud55c \ud6c4, \uc804\uccb4 \ubc94\uc704\ub97c \ud30c\uc545\ud558\uae30 \uc704\ud574 \uccab \ubc88\uc9f8 \ud074\ub9ad \ubaa8\ub378\uacfc \ube44\uad50\ud588\uc2b5\ub2c8\ub2e4. 3\uac1c\uc6d4\uac04\uc758 \ub370\uc774\ud130 \uc218\uc9d1 \ud6c4, \uace0\uac1d \uc5ec\uc815\uc744 \ub354 \uc798 \ubc18\uc601\ud558\ub294 \uc704\uce58 \uae30\ubc18 \ubaa8\ub378\uc744 \uad6c\ud604\ud588\uace0, 1\ub144\uac04\uc758 \uc804\ud658 \ub370\uc774\ud130\ub97c \ucd95\uc801\ud55c \ud6c4 \ucd5c\uc885\uc801\uc73c\ub85c \ub370\uc774\ud130 \uae30\ubc18 \ubaa8\ub378\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"step-6%3A-integrate-with-your-marketing-technology-stack\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Step_6_Integrate_with_Your_Marketing_Technology_Stack\"><\/span>6\ub2e8\uacc4: \ub9c8\ucf00\ud305 \uae30\uc220 \uc2a4\ud0dd\uacfc \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uace0\ub9bd\ub418\uc5b4 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub370\uc774\ud130\uac00 \ub2e4\uc74c \ud56d\ubaa9\uc73c\ub85c \uc804\uc1a1\ub418\ub3c4\ub85d \ud558\uc138\uc694.<\/p>\n<ul>\n<li>\uc601\uc5c5\ud300 \uac00\uc2dc\uc131\uc744 \uc704\ud55c CRM \uc2dc\uc2a4\ud15c<\/li>\n<li>\uc790\ub3d9 \uc785\ucc30 \uc870\uc815\uc744 \uc704\ud55c \uad11\uace0 \ud50c\ub7ab\ud3fc<\/li>\n<li>\uc784\uc6d0 \ubcf4\uace0\ub97c \uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4 \ub3c4\uad6c<\/li>\n<li>\uc138\ubd84\ud654 \ubc0f \uac1c\uc778\ud654\ub97c \uc704\ud55c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \ud1b5\ud569\uc744 \ud1b5\ud574 \uc18d\uc131\uc740 \ubd84\uc11d\uc801 \ud65c\ub3d9\uc5d0\uc11c \uc2e4\ud589 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ub3c4\uad6c\ub85c \uc804\ud658\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608<\/strong>: \ud55c B2B \uae30\uc220 \ud68c\uc0ac\ub294 \uc790\uc0ac\uc758 \uae30\uc5ec \ub370\uc774\ud130\ub97c Salesforce CRM\uacfc \ud1b5\ud569\ud558\uc5ec \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uac01 \ub9ac\ub4dc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c \ub9c8\ucf00\ud305 \uc811\uc810\uc744 \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac00\uc2dc\uc131 \ub355\ubd84\uc5d0 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \uc5f0\uacc4\uac00 \uac1c\uc120\ub418\uc5c8\uace0, \ub2f4\ub2f9\uc790\ub294 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc774\ubbf8 \ucc38\uc5ec\ud588\ub358 \ucf58\ud150\uce20\ub97c \uae30\ubc18\uc73c\ub85c \uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"step-7%3A-establish-a-testing-and-validation-framework\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Step_7_Establish_a_Testing_and_Validation_Framework\"><\/span>7\ub2e8\uacc4: \ud14c\uc2a4\ud2b8 \ubc0f \uac80\uc99d \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ucd95<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uadc0\uc18d \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\ub824\uba74 \ub2e4\uc74c\uc744 \uad6c\ud604\ud558\uc138\uc694.<\/p>\n<ul>\n<li>\uadc0\uc18d \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud55c A\/B \ud14c\uc2a4\ud2b8<\/li>\n<li>\ucc44\ub110\uc758 \uc2e4\uc81c \uc0c1\uc2b9\uc744 \uce21\uc815\ud558\uae30 \uc704\ud55c \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8<\/li>\n<li>\ub2e4\uc591\ud55c \uadc0\uc18d \ubaa8\ub378\uc758 \uc815\uae30\uc801 \ube44\uad50<\/li>\n<li>\ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\uc5d0 \ub300\ud55c \uadc0\uc18d \ub370\uc774\ud130\uc758 \uc8fc\uae30\uc801 \uac80\ud1a0<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uac80\uc99d \uacfc\uc815\uc740 \uadc0\uc0ac\uc758 \uadc0\uc18d \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub97c \uc720\uc9c0\ud558\uace0 \ubb38\uc81c\ub97c \uc870\uae30\uc5d0 \ud3ec\ucc29\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608<\/strong>: \uadc0\uc18d \ub370\uc774\ud130 \ubd84\uc11d \uacb0\uacfc \uc720\ub8cc \uac80\uc0c9\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ucc44\ub110\uc774\ub77c\ub294 \uacb0\uacfc\uac00 \ub098\uc628 \ud6c4, \ud55c \uc5ec\ud589\uc0ac\ub294 \uc77c\ubd80 \uc2dc\uc7a5\uc5d0\uc11c \uc720\ub8cc \uac80\uc0c9\uc744 \uc77c\uc2dc \uc911\uc9c0\ud558\ub294 \ud1b5\uc81c \uc2e4\ud5d8\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc790\uc5f0 \uac80\uc0c9\uc774 \uc77c\uc2dc \uc911\uc9c0\ub41c \uad11\uace0\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \uc0c1\uc1c4\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc73c\uba70, \uc774\ub294 \uadc0\uc18d \ubaa8\ub378\uc774 \uc720\ub8cc \uac80\uc0c9\uc758 \uae30\uc5ec\ub3c4\ub97c \uacfc\ub300\ud3c9\uac00\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<h3 id=\"common-implementation-challenges-and-solutions\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Common_Implementation_Challenges_and_Solutions\"><\/span>\uc77c\ubc18\uc801\uc778 \uad6c\ud604 \uacfc\uc81c \ubc0f \uc194\ub8e8\uc158<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\ub370\uc774\ud130 \uc0ac\uc77c\ub85c \ucc4c\ub9b0\uc9c0<\/strong>: \uc5ec\ub7ec \ubd80\uc11c\uc5d0\uc11c \uc11c\ub85c \ub2e4\ub978 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uacf5\uc720\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.\u00a0<strong>\ud574\uacb0\ucc45<\/strong>: \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc744 \ud65c\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \uc18c\uc2a4\uc758 \uc815\ubcf4\ub97c \ud1b5\ud569\ud558\uc5ec \ud1b5\ud569 \ub370\uc774\ud130 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<p><strong>\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ucd94\uc801 \ucc4c\ub9b0\uc9c0<\/strong>: \uace0\uac1d\uc774 \uc5ec\ub7ec \uae30\uae30\ub97c \uc0ac\uc6a9\ud568\uc5d0 \ub530\ub77c \uc77c\uad00\ub41c \uc0ac\uc6a9\uc790 \uc2dd\ubcc4\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.\u00a0<strong>\ud574\uacb0\ucc45<\/strong>: \uc0ac\uc6a9\uc790 ID \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud558\uace0 \ub85c\uadf8\uc778 \uacbd\ud5d8\uc744 \uc7a5\ub824\ud558\uc138\uc694. \uacb0\uc815\uc801 \ub9e4\uce6d\uc774 \ubd88\uac00\ub2a5\ud55c \uacbd\uc6b0 \ud655\ub960\uc801 \ub9e4\uce6d \uae30\ubc95\uc744 \uc0ac\uc6a9\ud558\uc138\uc694.<\/p>\n<p><strong>\uae34 \ud310\ub9e4 \uc8fc\uae30 \uacfc\uc81c<\/strong>: B2B \ub610\ub294 \uace0\uac00 \uad6c\ub9e4\uc758 \uacbd\uc6b0 \ud310\ub9e4 \uc8fc\uae30\uac00 \uc218\uac1c\uc6d4\uc5d0 \uac78\uccd0 \uc9c4\ud589\ub418\ubbc0\ub85c \uadc0\uc18d\uc744 \ud30c\uc545\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.\u00a0<strong>\ud574\uacb0\ucc45<\/strong>: \uc774\ub7ec\ud55c \uc2dc\ub098\ub9ac\uc624\uc5d0 \ub9de\ucdb0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub8e9\ubc31 \uc708\ub3c4\uc6b0\ub97c \ud655\uc7a5\ud558\uace0 \ub9de\ucda4\ud615 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub85c\uc9c1\uc744 \uad6c\ud604\ud558\uc138\uc694. \ucd5c\uc885 \uc804\ud658\uc728\ubfd0 \uc544\ub2c8\ub77c \ub9de\ucda4\ud615 \ub9c8\uc77c\uc2a4\ud1a4\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574 \ubcf4\uc138\uc694.<\/p>\n<p><strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \ubb38\uc81c<\/strong>: GDPR, CCPA \ubc0f \uae30\ud0c0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc740 \uc77c\ubd80 \ucd94\uc801 \uae30\ub2a5\uc744 \uc81c\ud55c\ud569\ub2c8\ub2e4.\u00a0<strong>\ud574\uacb0\ucc45<\/strong>: \uc790\uc0ac \ub370\uc774\ud130\uc640 \ub3d9\uc758 \uae30\ubc18 \ucd94\uc801 \ubc29\uc2dd\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc138\uc694. \ud544\uc694\ud55c \uacbd\uc6b0 \uc11c\ubc84 \uce21 \ucd94\uc801\uc744 \uad6c\ud604\ud558\uace0 \ucf54\ud638\ud2b8 \uae30\ubc18 \ubd84\uc11d \ubc29\uc2dd\uc744 \uac1c\ubc1c\ud558\uc138\uc694.<\/p>\n<p><strong>\uc870\uc9c1 \uc800\ud56d \ub3c4\uc804<\/strong>: \ud300\uc6d0\ub4e4\uc740 \uc790\uc2e0\uc758 \uc9c1\uad00\uacfc \ubaa8\uc21c\ub418\ub294 \uadc0\uc778 \uacb0\uacfc\uc5d0 \ud68c\uc758\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<strong>\ud574\uacb0\ucc45<\/strong>: \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 \uc791\uc740 \uc131\uacfc\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uae30\uc874 \uc9c0\ud45c\uc640 \ud568\uaed8 \uae30\uc5ec \ubd84\uc11d \uc778\uc0ac\uc774\ud2b8\ub97c \uc810\uc9c4\uc801\uc73c\ub85c \ub3c4\uc785\ud558\uc138\uc694. \ud1b5\uc81c \uc2e4\ud5d8\uc744 \ud1b5\ud574 \uae30\uc5ec \ubd84\uc11d \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uc138\uc694.<\/p>\n<h2 id=\"part-4%3A-advanced-attribution-concepts-for-marketing-experts\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Part_4_Advanced_Attribution_Concepts_for_Marketing_Experts\"><\/span>4\ubd80: \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub97c \uc704\ud55c \uace0\uae09 \uc18d\uc131 \uac1c\ub150<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uadc0\uc18d \uc131\uc219\ub3c4\uac00 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c \uace0\uae09 \uac1c\ub150\uc744 \ud0d0\uad6c\ud558\uba74 \uc5ed\ub7c9\uc744 \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\uad50\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uadc0\uc18d \uc2e4\ubb34\uc758 \ucd5c\ucca8\ub2e8\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<h3 id=\"algorithmic-and-machine-learning-based-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Algorithmic_and_Machine_Learning-Based_Attribution\"><\/span>\uc54c\uace0\ub9ac\uc998 \ubc0f \uba38\uc2e0 \ub7ec\ub2dd \uae30\ubc18 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uae30\uc874\uc758 \uae30\uc5ec \ubaa8\ub378\uc740 \ud06c\ub808\ub527\uc744 \ud560\ub2f9\ud558\uae30 \uc704\ud574 \ubbf8\ub9ac \uc815\ud574\uc9c4 \uaddc\uce59\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4. \ubc18\uba74, \uc54c\uace0\ub9ac\uc998 \uae30\ubc18 \uae30\uc5ec \ubaa8\ub378\uc740 \uba38\uc2e0\ub7ec\ub2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \ub370\uc774\ud130 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uace0 \uac01 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \uc2e4\uc81c \uc601\ud5a5\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc791\ub3d9 \uc6d0\ub9ac<\/strong>: \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc740 \ubc29\ub300\ud55c \uc591\uc758 \uacfc\uac70 \uc804\ud658 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uc5b4\ub5a4 \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uac00\uc7a5 \uc601\ud5a5\ub825\uc774 \ud070\uc9c0 \ub098\ud0c0\ub0b4\ub294 \ud328\ud134\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc54c\uace0\ub9ac\uc998\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc694\uc18c\ub97c \uace0\ub824\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud130\uce58\ud3ec\uc778\ud2b8 \uc21c\uc11c \ubc0f \ud0c0\uc774\ubc0d<\/li>\n<li>\uc0ac\uc6a9\uc790 \uc778\uad6c \ud1b5\uacc4\uc801 \ud2b9\uc131<\/li>\n<li>\uc7a5\uce58 \ubc0f \ucc44\ub110 \uc0c1\ud638 \uc791\uc6a9<\/li>\n<li>\ucf58\ud150\uce20 \ucc38\uc5ec \uc9c0\ud45c<\/li>\n<li>\uad6c\ub9e4 \ud589\ub3d9 \ud328\ud134<\/li>\n<\/ul>\n<p>\uadf8\ub7f0 \ub2e4\uc74c \uc54c\uace0\ub9ac\uc998\uc740 \uac01 \ud130\uce58\ud3ec\uc778\ud2b8\uc758 \uc720\ubb34\uc5d0 \ub530\ub978 \uc804\ud658 \uac00\ub2a5\uc131\uc744 \uc608\uce21\ud558\ub294 \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\uc5ec \uc2e4\uc81c \uc99d\ubd84 \uac00\uce58\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc8fc\uc694 \uc54c\uace0\ub9ac\uc998 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong>:<\/p>\n<p><strong>\ub9c8\ub974\ucf54\ud504 \uccb4\uc778 \ubaa8\ub378<\/strong>: \uc774\ub7ec\ud55c \ud655\ub960\ub860\uc801 \ubaa8\ub378\uc740 \ud2b9\uc815 \ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uc874\uc7ac\ud558\uac70\ub098 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc744 \ub54c \uc804\ud658 \uac00\ub2a5\uc131\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4. \uc81c\uac70 \ud6a8\uacfc(\ud130\uce58\ud3ec\uc778\ud2b8\uac00 \uc81c\uac70\ub420 \ub54c \uc804\ud658 \ud655\ub960\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud558\ub294\uc9c0)\ub97c \uacc4\uc0b0\ud558\uc5ec \uac01 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uc801\uc808\ud55c \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>Shapley \uac00\uce58 \uadc0\uc18d<\/strong>: \uac8c\uc784 \uc774\ub860\uc5d0\uc11c \ucc28\uc6a9\ud55c \uc774 \uc811\uadfc\ubc95\uc740 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8 \uc870\ud569\uc5d0 \ub300\ud55c \ud55c\uacc4 \uae30\uc5ec\ub3c4\ub97c \uae30\uc900\uc73c\ub85c \ubaa8\ub4e0 \uae30\uc5ec \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uacf5\ud3c9\ud558\uac8c \uae30\uc5ec\ub3c4\ub97c \ubc30\ubd84\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ubcf5\uc7a1\ud558\uace0 \ube44\uc120\ud615\uc801\uc778 \uace0\uac1d \uc5ec\uc815\uc744 \uc774\ud574\ud558\ub294 \ub370 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\ud68c\uadc0 \ubd84\uc11d<\/strong>: \ub2e4\uc911 \ud68c\uadc0 \ubaa8\ub378\uc740 \ud130\uce58\ud3ec\uc778\ud2b8\uc640 \uc804\ud658 \ud655\ub960 \uac04\uc758 \uc0c1\uad00\uad00\uacc4\ub97c \ud30c\uc545\ud558\uace0 \ub2e4\uc591\ud55c \uc694\uc18c\ub97c \ud1b5\uc81c\ud558\uc5ec \uac01 \ucc44\ub110\uc758 \uc2e4\uc81c \uc601\ud5a5\uc744 \ubd84\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uad6c\ud604 \uc608<\/strong>: \ud55c \ud328\uc158 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub9c8\ub974\ucf54\ud504 \uccb4\uc778 \ubaa8\ub378\uc744 \uc774\uc6a9\ud55c \uc54c\uace0\ub9ac\uc998 \uae30\uc5ec \ubd84\uc11d\uc744 \uad6c\ud604\ud558\uc5ec \uae30\uc874 \ubaa8\ub378\uc5d0\uc11c\ub294 \uc800\ud3c9\uac00\ub418\uc5c8\ub358 \ud31f\uce90\uc2a4\ud2b8 \uc2a4\ud3f0\uc11c\uc2ed\uc774 \uc2e4\uc81c\ub85c\ub294 \uace0\ubd80\uac00\uac00\uce58 \uc804\ud658\uc758 \uc911\uc694\ud55c \uc6d0\ub3d9\ub825\uc784\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \ud31f\uce90\uc2a4\ud2b8 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc774 40% \uc99d\uac00\ud588\uace0, \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub294 28% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"cross-device-and-cross-channel-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Cross-Device_and_Cross-Channel_Attribution\"><\/span>\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ubc0f \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ud604\ub300\uc758 \uace0\uac1d\uc740 \ub2e4\uc591\ud55c \uae30\uae30\uc640 \ucc44\ub110\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\uba70, \uc804\ubb38\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud55c \ubcf5\uc7a1\ud55c \uc18d\uc131 \ubd84\uc11d \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc220<\/strong>:<\/p>\n<p><strong>\uacb0\uc815\ub860\uc801 \ub9e4\uce6d<\/strong>: \ub85c\uadf8\uc778 \uc790\uaca9 \uc99d\uba85\uc774\ub098 \uace0\uac1d ID\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc5ec\ub7ec \uae30\uae30\uc758 \ud65c\ub3d9\uc744 \uba85\ud655\ud558\uac8c \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uc815\ud655\ub3c4\ub294 \ub192\uc9c0\ub9cc \ub85c\uadf8\uc778\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub9cc \uc801\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\ud655\ub960\uc801 \ub9e4\uce6d<\/strong>: \ud1b5\uacc4 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc77c\ubc18\uc801\uc778 IP \uc8fc\uc18c, \uc704\uce58 \ud328\ud134, \ube0c\ub77c\uc6b0\uc9d5 \ud589\ub3d9 \ubc0f \uae30\ud0c0 \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uae30\uae30\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uacb0\uc815\uc801 \ub9e4\uce6d\ubcf4\ub2e4 \uc815\ud655\ub3c4\ub294 \ub5a8\uc5b4\uc9c0\uc9c0\ub9cc \ub354 \ub113\uc740 \ubc94\uc704\ub97c \ucee4\ubc84\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ud1b5\ud569 ID \uc194\ub8e8\uc158<\/strong>: Unified ID 2.0\uacfc \uac19\uc740 \uc5c5\uacc4 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc5ec\ub7ec \uc6f9\uc0ac\uc774\ud2b8\uc640 \uae30\uae30\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \ucfe0\ud0a4 \ub300\uc548\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ud06c\ub85c\uc2a4\ucc44\ub110 \ud1b5\ud569 \uc804\ub7b5<\/strong>:<\/p>\n<p><strong>\uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778 \ucd94\uc801<\/strong>: \ub2e4\uc74c\uacfc \uac19\uc740 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub514\uc9c0\ud138 \uc778\uc0c1\uc744 \ub9e4\uc7a5 \ubc29\ubb38\uc774\ub098 \uad6c\ub9e4\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc635\ud2b8\uc778 \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud55c \uc704\uce58 \uae30\ubc18 \ubaa8\ub2c8\ud130\ub9c1<\/li>\n<li>\uc628\ub77c\uc778 \ucf58\ud150\uce20\ub97c \uc624\ud504\ub77c\uc778 \ucc38\uc5ec\ub85c \uc5f0\uacb0\ud558\ub294 QR \ucf54\ub4dc<\/li>\n<li>\uc628\ub77c\uc778\uacfc \ub9e4\uc7a5 \ud65c\ub3d9\uc744 \ubaa8\ub450 \ucd94\uc801\ud558\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8<\/li>\n<li>\ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc804\ud654 \uc804\ud658\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ud1b5\ud654 \ucd94\uc801<\/li>\n<\/ul>\n<p><strong>\ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ud1b5\ud569<\/strong>: TV, \ub77c\ub514\uc624, \ube4c\ubcf4\ub4dc \uad11\uace0\uc640 \uac19\uc740 \ucd94\uc801 \ubd88\uac00\ub2a5\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc124\uba85\ud558\uae30 \uc704\ud574 \uc138\ubd84\ud654\ub41c \uc18d\uc131 \ub370\uc774\ud130\ub97c \uc9d1\uacc4\ub41c \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubaa8\ub378\uacfc \uacb0\ud569\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uad6c\ud604 \uc608<\/strong>: \ud55c \uc5ec\ud589 \uc608\uc57d \ud50c\ub7ab\ud3fc\uc740 \uad50\ucc28 \uae30\uae30 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uad6c\ud604\ud55c \ud6c4, \uace0\uac1d \uc911 62%\uac00 \ubaa8\ubc14\uc77c \uae30\uae30\uc5d0\uc11c \uc635\uc158\uc744 \uac80\uc0c9\ud588\uc9c0\ub9cc \ub370\uc2a4\ud06c\ud1b1 \ucef4\ud4e8\ud130\uc5d0\uc11c \uc608\uc57d\uc744 \uc644\ub8cc\ud588\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc804\ud658\ubcf4\ub2e4\ub294 \uac80\uc0c9\uc5d0 \uc911\uc810\uc744 \ub454 \ubaa8\ubc14\uc77c \ud658\uacbd\uc744 \ucd5c\uc801\ud654\ud588\uace0, \uadf8 \uacb0\uacfc \uad50\ucc28 \uae30\uae30 \uc804\ud658\uc728\uc774 28% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"incremental-attribution-and-lift-measurement\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Incremental_Attribution_and_Lift_Measurement\"><\/span>\uc99d\ubd84\uc801 \uadc0\uc18d \ubc0f \ub9ac\ud504\ud2b8 \uce21\uc815<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uac00\uc7a5 \uc815\uad50\ud55c \uadc0\uc778 \uac1c\ub150 \uc911 \ud558\ub098\ub294 \uc99d\ubd84 \uadc0\uc778\uc785\ub2c8\ub2e4. \uc989, \ud1b5\uc81c \uadf8\ub8f9\uacfc \uacb0\uacfc\ub97c \ube44\uad50\ud558\uc5ec \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc2e4\uc81c \uc99d\ubd84\uc801 \uc601\ud5a5\uc744 \uce21\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc791\ub3d9 \uc6d0\ub9ac<\/strong>:<\/p>\n<ol>\n<li>\ubb34\uc791\uc704 \ud14c\uc2a4\ud2b8 \ubc0f \ub300\uc870\uad70\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li>\ud14c\uc2a4\ud2b8 \uadf8\ub8f9\ub9cc\uc744 \ud2b9\uc815 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \ub178\ucd9c\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n<li>\uadf8\ub8f9 \uac04 \uc804\ud658\uc728 \ucc28\uc774 \uce21\uc815<\/li>\n<li>\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0\uc11c \uc2e4\uc81c \uc99d\uac00\ub41c \ud6a8\uacfc\ub97c \uacc4\uc0b0\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 &quot;\uc774\ub7ec\ud55c \ud2b9\uc815 \ub9c8\ucf00\ud305 \ub178\ub825\uc774 \uc5c6\uc5c8\ub2e4\uba74 \uc5b4\ub5a4 \uc804\ud658\uc774 \uc77c\uc5b4\ub098\uc9c0 \uc54a\uc558\uc744 \uac83\uc778\uac00?&quot;\ub77c\ub294 \uc911\uc694\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc8fc\uc694 \uc99d\ubd84 \ud14c\uc2a4\ud2b8 \uc811\uadfc \ubc29\uc2dd<\/strong>:<\/p>\n<p><strong>\uc9c0\ub9ac \uae30\ubc18 \uc2e4\ud5d8<\/strong>: \ud2b9\uc815 \uc9c0\uc5ed\uc5d0\uc11c\ub9cc \ub9c8\ucf00\ud305\uc744 \uc2e4\ud589\ud558\uace0 \ub2e4\ub978 \uc9c0\uc5ed\uc740 \uc77c\uc815\ud558\uac8c \uc720\uc9c0\ud558\uc5ec \ucc28\ub4f1\uc801 \uc601\ud5a5\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ud640\ub4dc\uc544\uc6c3 \ud14c\uc2a4\ud2b8<\/strong>: \ud2b9\uc815 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0\uc11c \ubb34\uc791\uc704\ub85c \ub300\uc0c1 \uace0\uac1d\uc758 \uc77c\uc815 \ube44\uc728\uc744 \uc81c\uc678\ud558\uc5ec \ud1b5\uc81c \uadf8\ub8f9\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<p><strong>\uace0\uc2a4\ud2b8 \ube44\ub4dc<\/strong>: \uc2e4\uc81c\ub85c \uad11\uace0\ub97c \ubcf4\uc5ec\uc8fc\uc9c0 \uc54a\uace0 \uad11\uace0 \uacbd\ub9e4\uc5d0 \ucc38\uc5ec\ud558\uc5ec \uad11\uace0 \ub178\ucd9c\uc774 \uc5c6\uc5c8\ub2e4\uba74 \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub0ac\uc744\uc9c0 \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ub9e4\uce6d \ub9c8\ucf13 \ud14c\uc2a4\ud305<\/strong>: \uc11c\ub85c \ub2e4\ub978 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc744 \uc801\uc6a9\ud55c \uc720\uc0ac\ud55c \uc2dc\uc7a5\uc744 \ube44\uad50\ud558\uc5ec \uc778\uacfc \uad00\uacc4\ub97c \ubd84\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uad6c\ud604 \uc608<\/strong>: \ud55c \uc628\ub77c\uc778 \uad50\uc721 \ud68c\uc0ac\ub294 \uc99d\ubd84\uc801 \uae30\uc5ec \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc774 \uc5b4\ucc28\ud53c \ubc1c\uc0dd\ud588\uc5b4\uc57c \ud560 \ub9ce\uc740 \uc804\ud658\uc5d0 \ub300\ud55c \uacf5\ub85c\ub97c \uc8fc\uc7a5\ud558\uace0 \uc788\uc74c\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ub9ac\ud0c0\uac8c\ud305 \ube44\uc6a9\uc744 \uc904\uc774\uace0 \uc601\ud5a5\ub825\uc774 \ub354 \ud070 \ucc44\ub110\uc5d0 \uc7ac\ud560\ub2f9\ud568\uc73c\ub85c\uc368, \uc774 \ud68c\uc0ac\ub294 \uc804\uccb4 \uc804\ud658\uc728\uc744 15% \uc99d\uac00\uc2dc\ud0a4\ub294 \ub3d9\uc2dc\uc5d0 \ucd1d \uad11\uace0 \ube44\uc6a9\uc744 22% \uac10\uc18c\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"multi-touch-attribution-in-a-privacy-first-world\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Multi-Touch_Attribution_in_a_Privacy-First_World\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \uc6b0\uc120\uc778 \uc138\uc0c1\uc5d0\uc11c\uc758 \uba40\ud2f0\ud130\uce58 \uc18d\uc131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uac15\ud654\ub418\uace0 \ud0c0\uc0ac \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uba74\uc11c \uc18d\uc131\uc740 \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc694\uad6c\ud558\ub294 \uc2ec\uac01\ud55c \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5<\/strong>:<\/p>\n<p><strong>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)<\/strong>: CDP\ub97c \uad6c\ud604\ud558\uc5ec \uc790\uc0ac \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \ud1b5\ud569\ud558\uba74 \ud0c0\uc0ac \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0\ub3c4 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubcf4\uae30\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uac00\uce58 \uad50\ud658 \uad6c\ud604<\/strong>: \uac1c\uc778\ud654\ub41c \ucd94\ucc9c, \ub3c5\uc810 \ucf58\ud150\uce20, \ud5a5\uc0c1\ub41c \uae30\ub2a5 \ub4f1 \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc744 \uc2dd\ubcc4\ud558\ub3c4\ub85d \uc124\ub4dd\ub825 \uc788\ub294 \uc774\uc720\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<p><strong>\uc11c\ubc84 \uce21 \ucd94\uc801<\/strong>: \ub370\uc774\ud130 \uc218\uc9d1\uc744 \ud074\ub77c\uc774\uc5b8\ud2b8 \uce21(\ube0c\ub77c\uc6b0\uc800 \uae30\ubc18)\uc5d0\uc11c \uc11c\ubc84 \uce21 \uad6c\ud604\uc73c\ub85c \uc62e\uae30\uba74 \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\uac00 \uc904\uc5b4\ub4e4\uace0 \ub370\uc774\ud130 \uc548\uc815\uc131\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uae30\uc220<\/strong>:<\/p>\n<p><strong>\uc9d1\uacc4\ub41c \ubcf4\uace0<\/strong>: \uac1c\uc778 \uc218\uc900\uc5d0\uc11c \ucf54\ud638\ud2b8 \uae30\ubc18 \ubd84\uc11d\uc73c\ub85c \uc804\ud658\ud558\uba74 \uc758\ubbf8 \uc788\ub294 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc0ac\uc6a9\uc790 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uac00 \ubcf4\uc7a5\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\ucc28\ub4f1 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638<\/strong>: \uc9d1\uacc4 \ubd84\uc11d\uc758 \uc720\ud6a8\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uac1c\uc778\uc758 \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \ud1b5\uacc4\uc801\uc73c\ub85c \uc720\ud6a8\ud55c &quot;\ub178\uc774\uc988&quot;\ub97c \ub370\uc774\ud130\uc5d0 \ucd94\uac00\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5f0\ud569 \ud559\uc2b5<\/strong>: \uae30\ubcf8 \ub370\uc774\ud130\ub97c \uad50\ud658\ud558\uc9c0 \uc54a\uace0 \uc5ec\ub7ec \uc7a5\uce58\ub098 \uc11c\ubc84\uc5d0\uc11c \uc54c\uace0\ub9ac\uc998\uc744 \ud559\uc2b5\ud558\ub294 \uba38\uc2e0 \ub7ec\ub2dd \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uad6c\ud604 \uc608<\/strong>: \ud55c \uc720\uba85 \ubdf0\ud2f0 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec\uc758 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc2dd\ubcc4\ub41c \ube0c\ub77c\uc6b0\uc9d5\uc5d0 \ub300\ud55c \ub300\uac00\ub85c \uac00\uce58 \uc788\ub294 \uac1c\uc778\ud654 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ucfe0\ud0a4 \uc81c\ud55c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc744 \uc720\uc9c0\ud558\uc5ec \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc815\ud655\ub3c4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc720\uc9c0\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"part-5%3A-future-trends-in-marketing-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Part_5_Future_Trends_in_Marketing_Attribution\"><\/span>5\ubd80: \ub9c8\ucf00\ud305 \uc18d\uc131\uc758 \ubbf8\ub798 \ub3d9\ud5a5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud658\uacbd\uc740 \uacc4\uc18d\ud574\uc11c \ube60\ub974\uac8c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5c5\uacc4 \uc5f0\uad6c\uc640 \uc804\ubb38\uac00 \uc608\uce21\uc744 \ubc14\ud0d5\uc73c\ub85c \ud5a5\ud6c4 \uba87 \ub144\uac04 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud615\uc131\ud560 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"ai-and-machine-learning-advancements\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"AI_and_Machine_Learning_Advancements\"><\/span>AI \ubc0f \uba38\uc2e0 \ub7ec\ub2dd\uc758 \ubc1c\uc804<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uc18d\uc131\uc758 \ubbf8\ub798\ub294 \uc810\uc810 \ub354 AI \uc911\uc2ec\uc73c\ub85c \uc9c4\ud589\ub420 \uac83\uc774\uba70, \uc55e\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uc5ec\ub7ec \uac00\uc9c0 \ubc1c\uc804\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uce21\uc801 \uadc0\uc18d<\/strong>: AI\ub294 \ub2e8\uc21c\ud788 \uacfc\uac70 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \ubbf8\ub798\uc758 \uc18d\uc131 \ud328\ud134\uc744 \uc608\uce21\ud558\uc5ec \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uae30\ub3c4 \uc804\uc5d0 \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \uc0ac\uc804\uc5d0 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc790\uc5f0\uc5b4 \ucc98\ub9ac(NLP)<\/strong>: \uc18d\uc131 \ubaa8\ub378\uc740 \ud074\ub9ad\uacfc \ub178\ucd9c\ubfd0 \uc544\ub2c8\ub77c \ucf58\ud150\uce20 \ucc38\uc5ec\uc5d0 \ub300\ud55c \ubd84\uc11d\uc744 \ud1b5\ud569\ud558\uace0 NLP\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud2b9\uc815 \uba54\uc2dc\uc9c0\uac00 \ub2e4\uc591\ud55c \ub300\uc0c1 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc5b4\ub5bb\uac8c \uacf5\uac10\uc744 \uc77c\uc73c\ud0a4\ub294\uc9c0 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc790\ub3d9 \ucd5c\uc801\ud654<\/strong>: AI\ub294 \ub2e8\uc21c\ud788 \ud06c\ub808\ub527\uc744 \ubd80\uc5ec\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \ucd5c\uc801\uc758 \uc131\uacfc\ub97c \uc704\ud574 \ucea0\ud398\uc778 \ub9e4\uac1c\ubcc0\uc218\ub97c \uc790\ub3d9\uc73c\ub85c \uc870\uc815\ud558\uc5ec \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ub418\ub294 \ud3d0\uc1c4 \ub8e8\ud504 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ub525\ub7ec\ub2dd \ubaa8\ub378<\/strong>: \uc774\ub97c \ud1b5\ud574 \ud604\uc7ac \ubaa8\ub378\uc5d0\uc11c\ub294 \ub193\uce58\ub294 \ud130\uce58\ud3ec\uc778\ud2b8\uc640 \uc804\ud658 \uac04\uc758 \ubcf5\uc7a1\ud558\uace0 \ube44\uc120\ud615\uc801\uc778 \uad00\uacc4\ub97c \ubc1d\ud600\ub0b4\uace0, \ucc44\ub110 \uac04\uc758 \ubbf8\ubb18\ud55c \uc0c1\ud638 \uc791\uc6a9 \ud6a8\uacfc\ub97c \ubc1d\ud600\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc740 2025\ub144\uae4c\uc9c0 60% \uc774\uc0c1\uc758 \uae30\uc5c5\uc774 AI \uae30\ubc18 \uadc0\uc18d \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud560 \uac83\uc73c\ub85c \uc608\uce21\ud558\ub294\ub370, \uc774\ub294 2020\ub144\uc758 20% \ubbf8\ub9cc\uc5d0\uc11c \ud06c\uac8c \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4. \uc870\uae30 \ub3c4\uc785\uc790\ub4e4\uc740 \uae30\uc874 \ubaa8\ub378\uc5d0 \ube44\ud574 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc774 25~40% \ud5a5\uc0c1\ub418\uc5c8\ub2e4\uace0 \ubcf4\uace0\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"integration-of-online-and-offline-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Integration_of_Online_and_Offline_Attribution\"><\/span>\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc18d\uc131 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ub514\uc9c0\ud138\uacfc \ubb3c\ub9ac\uc801 \uacbd\ud5d8 \uac04\uc758 \uacbd\uacc4\uac00 \ubaa8\ud638\ud574\uc9d0\uc5d0 \ub530\ub77c \uc18d\uc131\uc740 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc6d0\ud65c\ud558\uac8c \uc5f0\uacb0\ud558\ub3c4\ub85d \ubc1c\uc804\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc704\uce58 \uae30\ubc18 \uc18d\uc131<\/strong>: \ubaa8\ubc14\uc77c \uc704\uce58 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub514\uc9c0\ud138 \uad11\uace0\ub97c \ub9e4\uc7a5 \ubc29\ubb38\uacfc \uc5f0\uacb0\ud558\uace0, \uc9c0\uc624\ud39c\uc2f1 \ubc0f \ube44\ucf58 \uc2dc\uc2a4\ud15c\uacfc \uac19\uc740 \uae30\uc220\uc744 \ud1b5\ud574 \uc815\ud655\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5f0\uacb0\ub41c TV \ubc0f OTT \uc18d\uc131<\/strong>: \uae30\uc874 TV \uc2dc\uccad\uc774 \uc8fc\uc18c \uc9c0\uc815 \ubc0f \ucd94\uc801 \uac00\ub2a5\ud55c \ud615\uc2dd\uc73c\ub85c \uacc4\uc18d \uc804\ud658\ub428\uc5d0 \ub530\ub77c \uc2a4\ud2b8\ub9ac\ubc0d \ubbf8\ub514\uc5b4 \uc18c\ube44\ub97c \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc804\ud658\uacfc \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc0ac\ubb3c\uc778\ud130\ub137 \ud1b5\ud569<\/strong>: \uc2a4\ub9c8\ud2b8 \uae30\uae30, \uc74c\uc131 \ube44\uc11c, \uc5f0\uacb0\ub41c \uac00\uc804\uc81c\ud488\uc5d0\uc11c \uc5bb\uc740 \ub370\uc774\ud130\ub97c \uc18d\uc131 \ubaa8\ub378\uc5d0 \ud1b5\ud569\ud558\uc5ec \uace0\uac1d \uc5ec\uc815 \ubd84\uc11d\uc5d0 \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ud1b5\ud569 \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c<\/strong>: \uba40\ud2f0\ud130\uce58 \uadc0\uc18d\uc744 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uacfc \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\uc640 \uacb0\ud569\ud558\uc5ec \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \ud3ec\uad04\uc801\uc778 \uce21\uc815 \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<p>Google \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uce21\uc815 \uae30\ub2a5\uc744 \ud1b5\ud569\ud55c \ud68c\uc0ac\ub294 \ucc44\ub110\uc744 \uac1c\ubcc4\uc801\uc73c\ub85c \uce21\uc815\ud558\ub294 \ud68c\uc0ac\ubcf4\ub2e4 \ub9c8\ucf00\ud305 ROI\uac00 \ud3c9\uade0 30% \ud5a5\uc0c1\ub418\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"privacy-centric-attribution-methods\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Privacy-Centric_Attribution_Methods\"><\/span>\uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec \uc18d\uc131 \ubc29\ubc95<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ud0c0\uc0ac \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uac15\ud654\ub428\uc5d0 \ub530\ub77c \uadc0\uc18d\uc740 \ub2e4\uc74c\uc744 \ud1b5\ud574 \uc801\uc751\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5f0\ud569 \ud559\uc2b5<\/strong>: \uac1c\uc778 \uc2dd\ubcc4 \uc815\ubcf4\ub97c \uc774\ub3d9\ud558\uc9c0 \uc54a\uace0 \ub370\uc774\ud130\uac00 \uc788\ub294 \uacf3\uc5d0\uc11c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac15\ub825\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc9d1\uacc4\ub41c \ubcf4\uace0<\/strong>: \ucf54\ud638\ud2b8 \uae30\ubc18 \uce21\uc815\uc744 \ud1b5\ud574 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac1c\uc778 \uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uac1c\uc778 \uc218\uc900\uc5d0\uc11c \uadf8\ub8f9 \uc218\uc900 \ubd84\uc11d\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ud074\ub9b0\ub8f8<\/strong>: \uac1c\uc778 \uc815\ubcf4\ub97c \ub178\ucd9c\ud558\uc9c0 \uc54a\uace0 \ub2e4\uc591\ud55c \uc18c\uc2a4\uc758 \uc790\uccb4 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud558\uace0 \ubd84\uc11d\ud560 \uc218 \uc788\ub294 \uc548\uc804\ud55c \ud658\uacbd\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac1c\uc778 \uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uba74\uc11c \ud611\uc5c5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc720\ub2c8\ubc84\uc124 ID<\/strong>: \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0\uc11c \uc791\ub3d9\ud558\uba74\uc11c \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uc81c\uc5b4\ud560 \uc218 \uc788\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uc2dd\ubcc4 \uc194\ub8e8\uc158\uc744 \ub9cc\ub4dc\ub294 \uc5c5\uacc4 \uc804\ubc18\uc801 \uc774\ub2c8\uc154\ud2f0\ube0c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc5c5\uacc4 \uc608\uce21\uc5d0 \ub530\ub974\uba74, 2025\ub144\uae4c\uc9c0 70% \uc774\uc0c1\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\uac00 \uac1c\uc778 \uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \uc18d\uc131 \ubc29\ubc95\uc744 \uc8fc\ub85c \uc0ac\uc6a9\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294\ub370, \uc774\ub294 2022\ub144\uc758 30% \ubbf8\ub9cc\uc5d0\uc11c \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"real-time-attribution-and-activation\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Real-Time_Attribution_and_Activation\"><\/span>\uc2e4\uc2dc\uac04 \uc18d\uc131 \ubc0f \ud65c\uc131\ud654<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uadc0\uc18d\uc740 \ud68c\uace0\uc801 \ubd84\uc11d\uc5d0\uc11c \uc2e4\uc2dc\uac04 \uc758\uc0ac \uacb0\uc815\uc73c\ub85c \uc804\ud658\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc989\uac01\uc801\uc778 \uc18d\uc131 \uc778\uc0ac\uc774\ud2b8<\/strong>: \uc2e4\uc2dc\uac04\uc73c\ub85c \uc18d\uc131 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\uc5ec \uc989\uac01\uc801\uc778 \ub9c8\ucf00\ud305 \uc870\uc815\uc744 \uc2e4\uc2dc\ud558\uace0, \ub370\uc774\ud130 \uc218\uc9d1\uacfc \uc870\uce58 \uc0ac\uc774\uc758 \uc9c0\uc5f0 \uc2dc\uac04\uc744 \uc904\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc790\ub3d9\ud654\ub41c \uc758\uc0ac \uacb0\uc815 \uc2dc\uc2a4\ud15c<\/strong>: \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec \uc778\uac04\uc758 \uac1c\uc785 \uc5c6\uc774 \ucea0\ud398\uc778\uc744 \uc790\ub3d9\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uace0 \uc790\uccb4 \uc870\uc815 \ub9c8\ucf00\ud305 \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<p><strong>\uc801\uc2dc \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4<\/strong>: \uc2e4\uc2dc\uac04 \uc18d\uc131 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8\uc744 \ub9de\ucda4\ud654\ud558\uace0, \uc774\uc804 \uc0c1\ud638\uc791\uc6a9\uc744 \ubc14\ud0d5\uc73c\ub85c \uc644\ubcbd\ud55c \uc21c\uac04\uc5d0 \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc9c0\uc18d\uc801\uc778 \uc2e4\ud5d8<\/strong>: \uc9c0\uc18d\uc801\uc73c\ub85c \uadc0\uc18d \uc774\ud574\ub97c \uac1c\uc120\ud558\uace0 \uc120\uc21c\ud658\uc801\uc778 \uac1c\uc120\uc744 \ub9cc\ub4dc\ub294 \uc9c0\uc18d\uc801\uc778 \ud14c\uc2a4\ud2b8 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\uc2dc\uac04 \uc18d\uc131 \uc2dc\uc2a4\ud15c\uc744 \uc870\uae30\uc5d0 \ub3c4\uc785\ud55c \uae30\uc5c5\uc740 \ucea0\ud398\uc778 \ucd5c\uc801\ud654 \uc8fc\uae30\ub97c \uba87 \uc8fc\uc5d0\uc11c \uba87 \uc2dc\uac04\uc73c\ub85c \ub2e8\ucd95\ud588\uc73c\uba70, \uadf8 \uacb0\uacfc \ucea0\ud398\uc778 \uc131\uacfc \uc9c0\ud45c\uac00 20-40% \ud5a5\uc0c1\ub418\uc5c8\ub2e4\uace0 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"part-6%3A-practical-application-guide---putting-attribution-to-work\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Part_6_Practical_Application_Guide_%E2%80%93_Putting_Attribution_to_Work\"><\/span>6\ubd80: \uc2e4\uc81c \uc801\uc6a9 \uac00\uc774\ub4dc \u2013 \uc18d\uc131 \uc801\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uc774 \uc139\uc158\uc5d0\uc11c\ub294 \ub2e4\uc591\ud55c \uc720\ud615\uc758 \uc870\uc9c1\uc5d0 \uac78\uccd0 \uc18d\uc131\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"step-by-step-attribution-implementation-roadmap\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Step-by-Step_Attribution_Implementation_Roadmap\"><\/span>\ub2e8\uacc4\ubcc4 \uc18d\uc131 \uad6c\ud604 \ub85c\ub4dc\ub9f5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>1\ub2e8\uacc4: \uae30\ucd08(1~3\uac1c\uc6d4)<\/strong><\/p>\n<ol>\n<li>\uae30\uc874 \ucd94\uc801 \ubc0f \ub370\uc774\ud130 \uc218\uc9d1 \uae30\ub2a5 \uac10\uc0ac<\/li>\n<li>\uadc0\uc18d\uc744 \uc704\ud55c \uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \ubc0f KPI \uc815\uc758<\/li>\n<li>\ubaa8\ub4e0 \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c \uc77c\uad00\ub41c UTM \ub9e4\uac1c\ubcc0\uc218 \uad6c\ud604<\/li>\n<li>\ubaa8\ub4e0 \uadc0\uc911\ud55c \uace0\uac1d \ud65c\ub3d9\uc5d0 \ub300\ud55c \uc804\ud658 \ucd94\uc801\uc744 \uc124\uc815\ud558\uc138\uc694<\/li>\n<li>\uae30\uc900\uc120\uc744 \uc124\uc815\ud558\ub824\uba74 \uac04\ub2e8\ud55c \ubaa8\ub378(\uccab \ubc88\uc9f8 \uc811\ucd09, \ub9c8\uc9c0\ub9c9 \uc811\ucd09)\ub85c \uc2dc\uc791\ud558\uc138\uc694.<\/li>\n<\/ol>\n<p><strong>2\ub2e8\uacc4: \ud655\uc7a5(3-6\uac1c\uc6d4)<\/strong><\/p>\n<ol>\n<li>\uba40\ud2f0\ud130\uce58 \uadc0\uc18d \ubaa8\ub378(\uc120\ud615 \ub610\ub294 \uc704\uce58 \uae30\ubc18) \uad6c\ud604<\/li>\n<li>CRM \uc2dc\uc2a4\ud15c\uc5d0 \uc18d\uc131 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc138\uc694<\/li>\n<li>\uc774\ud574 \uad00\uacc4\uc790 \uac00\uc2dc\uc131\uc744 \uc704\ud55c \uc18d\uc131 \ub300\uc2dc\ubcf4\ub4dc \ub9cc\ub4e4\uae30<\/li>\n<li>\ud300\uc5d0 \uc18d\uc131 \uc778\uc0ac\uc774\ud2b8\ub97c \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uad50\uc721\uc744 \uc2dc\uc791\ud558\uc138\uc694.<\/li>\n<li>\ucd08\uae30 \uadc0\uc18d \uacb0\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \uac00\uc124 \ud14c\uc2a4\ud2b8\ub97c \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p><strong>3\ub2e8\uacc4: \uc815\uad50\ud654(6-12\uac1c\uc6d4)<\/strong><\/p>\n<ol>\n<li>\ub370\uc774\ud130 \uc591\uc774 \ud5c8\uc6a9\ub41c\ub2e4\uba74 \ub370\uc774\ud130 \uae30\ubc18 \ub610\ub294 \uc54c\uace0\ub9ac\uc998 \uadc0\uc18d\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc624\ud504\ub77c\uc778 \ucc44\ub110 \ub370\uc774\ud130\ub97c \uadc0\uc0ac\uc758 \uadc0\uc18d \ubaa8\ub378\uc5d0 \ud1b5\ud569\ud558\uc138\uc694<\/li>\n<li>\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uad6c\ud604 \uc2dc\uc791<\/li>\n<li>\uadc0\uc18d \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uae30 \uc704\ud574 \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud569\ub2c8\ub2e4.<\/li>\n<li>\uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uc704\ud55c \uc790\ub3d9\ud654\ub41c \ubcf4\uace0 \uc2dc\uc2a4\ud15c \uac1c\ubc1c<\/li>\n<\/ol>\n<p><strong>4\ub2e8\uacc4: \ucd5c\uc801\ud654(\uc9c4\ud589 \uc911)<\/strong><\/p>\n<ol>\n<li>\uc815\uae30\uc801\uc73c\ub85c \uadc0\uc18d \ubaa8\ub378\uc744 \uac80\ud1a0\ud558\uace0 \uac1c\uc120\ud569\ub2c8\ub2e4.<\/li>\n<li>\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc2e4\uc2dc\uac04 \uc18d\uc131 \ud65c\uc131\ud654\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4.<\/li>\n<li>\uadc0\uc18d \uae30\ubc18 \uc608\uce21 \ubaa8\ub378 \uac1c\ubc1c<\/li>\n<li>\uc18d\uc131\uc774 \ucea0\ud398\uc778\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \ud3d0\uc1c4 \ub8e8\ud504 \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubcc0\ud654\uc640 \uae30\uc220 \ubc1c\uc804\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc801\uc751<\/li>\n<\/ol>\n<h3 id=\"attribution-for-different-business-types\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Attribution_for_Different_Business_Types\"><\/span>\ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \uc720\ud615\uc5d0 \ub300\ud55c \uadc0\uc18d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\uc804\uc790\uc0c1\uac70\ub798 \uadc0\uc18d \uc804\ub7b5<\/strong><\/p>\n<ul>\n<li>\uc911\uc810 \uc0ac\ud56d: \uad6c\ub9e4 \uc644\ub8cc, \ud3c9\uade0 \uc8fc\ubb38 \uac00\uce58, \uace0\uac1d \uc0dd\uc560 \uac00\uce58<\/li>\n<li>\uad8c\uc7a5 \ubaa8\ub378: \uc9e7\uc740 \uad6c\ub9e4 \uc8fc\uae30\ub97c \uc704\ud55c \uc2dc\uac04 \uac10\uc18c, \ubcf5\uc7a1\ud55c \uad6c\ub9e4\ub97c \uc704\ud55c \ub370\uc774\ud130 \uae30\ubc18<\/li>\n<li>\uc8fc\uc694 \ud130\uce58\ud3ec\uc778\ud2b8: \uc81c\ud488 \ubc1c\uacac, \uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00, \uacb0\uc81c \ub2e8\uacc4, \uad6c\ub9e4 \ud6c4 \ucc38\uc5ec<\/li>\n<li>\ud2b9\ubcc4 \uace0\ub824 \uc0ac\ud56d: \uacc4\uc808\uc801 \ubcc0\ud654, \ud504\ub85c\ubaa8\uc158 \ud6a8\uacfc, \uc81c\ud488 \ubc94\uc8fc \ucc28\uc774<\/li>\n<\/ul>\n<p><strong>\uad6c\ud604 \uc608<\/strong>: \ud55c \uc544\uc6c3\ub3c4\uc5b4 \uc7a5\ube44 \uc18c\ub9e4\uc5c5\uccb4\ub294 30\uc77c \ub8e9\ubc31 \uc708\ub3c4\uc6b0\ub97c \uc801\uc6a9\ud55c \uc2dc\uac04 \uac00\uce58 \uac10\uc18c \uae30\uc5ec \ubaa8\ub378\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, YouTube \uc81c\ud488 \ub9ac\ubdf0\uac00 \ub9c8\uc9c0\ub9c9 \ud130\uce58\ub294 \uc544\ub2c8\uc9c0\ub9cc \uace0\uac00 \uad6c\ub9e4\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \ud22c\uc790 \uc99d\uac00\ub85c \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561\uc774 23% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>B2B \uadc0\uc18d \uc804\ub7b5<\/strong><\/p>\n<ul>\n<li>\uc911\uc810 \uc0ac\ud56d: \ub9ac\ub4dc \ud488\uc9c8, \uae30\ud68c \ucc3d\ucd9c, \ud310\ub9e4 \uc8fc\uae30 \uc18d\ub3c4, \uac70\ub798 \uaddc\ubaa8<\/li>\n<li>\ucd94\ucc9c \ubaa8\ub378 : \ud310\ub9e4 \ub2e8\uacc4\ub97c \ubc18\uc601\ud55c W\ud615 \ub610\ub294 \ub9de\ucda4\ud615 \uba40\ud2f0\ud130\uce58 \ubaa8\ub378<\/li>\n<li>\uc8fc\uc694 \uc811\uc810: \ucd08\uae30 \uc778\uc9c0, \ucf58\ud150\uce20 \ub2e4\uc6b4\ub85c\ub4dc, \ub370\ubaa8 \uc694\uccad, \uc601\uc5c5 \uc0c1\ud638 \uc791\uc6a9<\/li>\n<li>\ud2b9\ubcc4 \uace0\ub824 \uc0ac\ud56d: \uae34 \ud310\ub9e4 \uc8fc\uae30, \ub2e4\uc591\ud55c \uc774\ud574 \uad00\uacc4\uc790, \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305<\/li>\n<\/ul>\n<p><strong>\uad6c\ud604 \uc608<\/strong>: \ud55c B2B \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\ub294 \uccab \ubc88\uc9f8 \uc811\ucd09\uc5d0 20%, \ub9ac\ub4dc \uc0dd\uc131\uc5d0 20%, \uae30\ud68c \uc0dd\uc131\uc5d0 30%, \uadf8\ub9ac\uace0 \uc131\uc0ac\ub41c \uac70\ub798\uc5d0 30%\ub97c \ud560\ub2f9\ud558\ub294 \ub9de\ucda4\ud615 \uae30\uc5ec \ubaa8\ub378\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uade0\ud615 \uc7a1\ud78c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc5c5\uacc4 \ucee8\ud37c\ub7f0\uc2a4 \uc2a4\ud3f0\uc11c\uc2ed\uc740 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uc9c0\ub9cc \ub2e4\ub978 \ucc44\ub110\ubcf4\ub2e4 3.2\ubc30 \ub192\uc740 \uc804\ud658\uc728\uc744 \uae30\ub85d\ud558\uba70 \ub9ac\ub4dc\ub97c \ucc3d\ucd9c\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc11c\ube44\uc2a4 \ube44\uc988\ub2c8\uc2a4 \uadc0\uc18d \uc804\ub7b5<\/strong><\/p>\n<ul>\n<li>\uc911\uc810 \ubd84\uc57c: \uc57d\uc18d \uc608\uc57d, \uc0c1\ub2f4 \uc694\uccad, \uc11c\ube44\uc2a4 \uc5c5\uadf8\ub808\uc774\ub4dc<\/li>\n<li>\uad8c\uc7a5 \ubaa8\ub378: \uc704\uce58 \uae30\ubc18 \ub610\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d<\/li>\n<li>\uc8fc\uc694 \ud130\uce58\ud3ec\uc778\ud2b8: \uc11c\ube44\uc2a4 \ubc1c\uacac, \ub9ac\ubdf0 \uc77d\uae30, \uc704\uce58\/\uac00\uc6a9\uc131 \ud655\uc778, \uc608\uc57d<\/li>\n<li>\ud2b9\ubcc4 \uace0\ub824 \uc0ac\ud56d: \uc9c0\uc5ed \uc2dc\uc7a5 \ubcc0\ud654, \uc11c\ube44\uc2a4 \ubc94\uc8fc \uc120\ud638\ub3c4, \uacc4\uc808\uc801 \uc694\uc778<\/li>\n<\/ul>\n<p><strong>\uad6c\ud604 \uc608<\/strong>: \ud55c \uc758\ub8cc \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub294 \uc704\uce58 \uae30\ubc18 \uae30\uc5ec\ub3c4\ub97c \uad6c\ud604\ud55c \uacb0\uacfc, \uc720\ub8cc \uac80\uc0c9\uc744 \ud1b5\ud574 \uc9c4\ub8cc \uc608\uc57d\uc744 \uc720\ub3c4\ud558\ub294 \ubc18\uba74, \uad50\uc721 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \ucc98\uc74c \ucc38\uc5ec\ud55c \ud658\uc790\uc758 \uc0dd\uc560 \uac00\uce58\ub294 40% \ub354 \ub192\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uacfc \ub354\ubd88\uc5b4 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ud22c\uc790\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"common-attribution-pitfalls-and-how-to-avoid-them\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Common_Attribution_Pitfalls_and_How_to_Avoid_Them\"><\/span>\uc77c\ubc18\uc801\uc778 \uadc0\uc18d \ud568\uc815\uacfc \uc774\ub97c \ud53c\ud558\ub294 \ubc29\ubc95<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\ud568\uc815 1: \ub370\uc774\ud130 \ud488\uc9c8 \ubb38\uc81c \ubb34\uc2dc<\/strong><\/p>\n<ul>\n<li>\uc99d\uc0c1: \uadc0\uc18d \uacb0\uacfc\uc758 \uae09\uaca9\ud55c \ubcc0\ub3d9, \ubc18\uc9c1\uad00\uc801\uc778 \uacb0\uacfc<\/li>\n<li>\ud574\uacb0\ucc45: \uc5c4\uaca9\ud55c \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4, \uc815\uae30\uc801\uc778 \ub370\uc774\ud130 \uac10\uc0ac \ubc0f \ucd94\uc801 \uac80\uc99d\uc744 \uc2dc\ud589\ud558\uc138\uc694. \uc6d4\ubcc4 \ub370\uc774\ud130 \ud488\uc9c8 \uc810\uac80 \uc77c\uc815\uc744 \uc815\ud558\uace0 \ubaa8\ub4e0 \ucd94\uc801 \uad6c\ud604 \uc0ac\ud56d\uc744 \ubb38\uc11c\ud654\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p><strong>\ud568\uc815 2: \uae30\ubcf8 \uadc0\uc18d \ucc3d\uc5d0 \ub300\ud55c \uacfc\ub3c4\ud55c \uc758\uc874<\/strong><\/p>\n<ul>\n<li>\uc99d\uc0c1: \uc7a5\uae30\uc801 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc0c1\uc704 \ud37c\ub110 \ud65c\ub3d9\uc744 \uacfc\uc18c\ud3c9\uac00\ud568<\/li>\n<li>\ud574\uacb0\ucc45: \uc77c\ubc18\uc801\uc778 \ud310\ub9e4 \uc8fc\uae30\uc5d0 \ub530\ub77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub8e9\ubc31 \uc708\ub3c4\uc6b0\ub97c \ub9de\ucda4 \uc124\uc815\ud558\uc138\uc694. \uc608\ub97c \ub4e4\uc5b4, B2B \uc11c\ube44\uc2a4\uc5d0\ub294 90\uc77c, \ucda9\ub3d9\uad6c\ub9e4\uc5d0\ub294 7\uc77c\uc744 \uc0ac\uc6a9\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p><strong>\ud568\uc815 3: \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uace0\ub824\ud558\uc9c0 \uc54a\uc74c<\/strong><\/p>\n<ul>\n<li>\uc99d\uc0c1: \ub514\uc9c0\ud138 \ucc44\ub110\uc774 \uc2e4\uc81c\ubcf4\ub2e4 \ub354 \ud6a8\uacfc\uc801\uc778 \uac83\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4.<\/li>\n<li>\ud574\uacb0\ucc45: \uc624\ud504\ub77c\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \ud3ec\ucc29\ud558\uace0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0 \ud1b5\ud569\ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud558\uc138\uc694. \uace0\uc720 \uc804\ud654\ubc88\ud638, QR \ucf54\ub4dc, \uace0\uac1d \uc2dd\ubcc4\uc790\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p><strong>\ud568\uc815 4: \uadc0\uc778 \ubaa8\ub378 \uace0\uc815<\/strong><\/p>\n<ul>\n<li>\uc99d\uc0c1: \ub2e8\uc77c \uadc0\uc18d \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \uc758\uc0ac \uacb0\uc815 \ub0b4\ub9ac\uae30<\/li>\n<li>\ud574\uacb0\ucc45: \uc5ec\ub7ec \ubaa8\ub378\uc744 \uc815\uae30\uc801\uc73c\ub85c \ube44\uad50\ud558\uace0 \uac01 \ubaa8\ub378\uc758 \uac15\uc810\uacfc \ud55c\uacc4\ub97c \ud30c\uc545\ud558\uc138\uc694. &quot;\ubaa8\ub378 \ube44\uad50 \ub300\uc2dc\ubcf4\ub4dc&quot;\ub97c \ub9cc\ub4e4\uc5b4 \ub2e4\uc591\ud55c \ubaa8\ub378\uc774 \uac01 \ucc44\ub110\uc744 \uc5b4\ub5bb\uac8c \ud3c9\uac00\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p><strong>\ud568\uc815 5: \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8 \ubb34\uc2dc<\/strong><\/p>\n<ul>\n<li>\uc99d\uc0c1: \uc804\ud658\uc744 \uc8fc\uc7a5\ud558\uc9c0\ub9cc \uc2e4\uc81c\ub85c \uc804\ud658\uc744 \uc77c\uc73c\ud0a4\uc9c0 \uc54a\ub294 \ucc44\ub110\uc5d0 \uacc4\uc18d \ud22c\uc790\ud568<\/li>\n<li>\ud574\uacb0\ucc45: \uad6c\uc870\ud654\ub41c \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\ub97c \uad6c\ud604\ud558\uc5ec \uadc0\uc778 \uacb0\uacfc\ub97c \uac80\uc99d\ud569\ub2c8\ub2e4. \uc2e4\uc81c \uc778\uacfc\uad00\uacc4\ub97c \uce21\uc815\ud558\uae30 \uc704\ud55c \ud1b5\uc81c \uc2e4\ud5d8\uc5d0 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc758 10~15%\ub97c \ubc30\uc815\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"part-7%3A-case-studies-and-success-stories\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Part_7_Case_Studies_and_Success_Stories\"><\/span>7\ubd80: \uc0ac\ub840 \uc5f0\uad6c \ubc0f \uc131\uacf5 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uc2e4\uc81c \uc0ac\ub840\ub294 \ud6a8\uacfc\uc801\uc778 \uc18d\uc131 \uad6c\ud604\uc758 \ud798\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<h3 id=\"case-study-1%3A-rogers-communications---transforming-call-attribution\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Case_Study_1_Rogers_Communications_%E2%80%93_Transforming_Call_Attribution\"><\/span>\uc0ac\ub840 \uc5f0\uad6c 1: Rogers Communications \u2013 \ud1b5\ud654 \uc18d\uc131 \ud601\uc2e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\ub3c4\uc804<\/strong>: \ub85c\uc800\uc2a4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc988\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \ud1b5\uc2e0 \uc11c\ube44\uc2a4\uc758 \uc911\uc694\ud55c \ucc44\ub110\uc778 \uc804\ud654 \ud1b5\ud654 \uc804\ud658\uc744 \uc5b4\ub5bb\uac8c \ucd09\uc9c4\ud558\ub294\uc9c0 \uc774\ud574\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud574\uacb0\ucc45<\/strong>: \uadf8\ub4e4\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc804\ud654 \uc804\ud658\uacfc \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \uc804\ud654 \uc18d\uc131 \uae30\uc220\uc744 \uad6c\ud604\ud558\uace0, \uc774 \ub370\uc774\ud130\ub97c \uae30\uc874 \ub514\uc9c0\ud138 \uc18d\uc131\uacfc \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uad6c\ud604<\/strong>:<\/p>\n<ol>\n<li>\ub514\uc9c0\ud138 \uc790\uc0b0 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub3d9\uc801 \ud1b5\ud654 \ucd94\uc801 \ubc88\ud638\ub97c \ubc30\ud3ec\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud1b5\ud654 \ub0b4\uc6a9\uc744 \ubd84\uc11d\ud558\uace0 \uc804\ud658 \uac00\uce58\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc2a4\ub9c8\ud2b8 \uc785\ucc30\uc744 \uc704\ud574 Fed \ud1b5\ud654 \uc18d\uc131 \ub370\uc774\ud130\ub97c Google Ads\ub85c \ub2e4\uc2dc \uc804\uc1a1<\/li>\n<li>\ub9c8\ucf00\ud305 \uae30\uc220 \uc2a4\ud0dd \uc804\ubc18\uc5d0 \uac78\uccd0 \ud0c0\uac9f\ud305 \ubc0f \uc5b5\uc81c\ub97c \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud55c \ud1b5\ucc30\ub825 \uc801\uc6a9<\/li>\n<\/ol>\n<p><strong>\uacb0\uacfc<\/strong>:<\/p>\n<ul>\n<li>2\ub144\uac04 \uc778\uc218\ub2f9 \ube44\uc6a9\uc774 82% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uace0\ubd80\uac00\uac00\uce58 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \ub2a5\ub825 \ud5a5\uc0c1<\/li>\n<li>\ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud560\ub2f9<\/li>\n<li>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \ucf5c\uc13c\ud130 \uc6b4\uc601 \uac04\uc758 \ub354 \ub098\uc740 \uc870\uc815<\/li>\n<\/ul>\n<h3 id=\"case-study-2%3A-walks-of-italy---data-driven-attribution-success\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Case_Study_2_Walks_of_Italy_%E2%80%93_Data-Driven_Attribution_Success\"><\/span>\uc0ac\ub840 \uc5f0\uad6c 2: \uc774\ud0c8\ub9ac\uc544\uc758 \uc0b0\ucc45 \u2013 \ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d \uc131\uacf5 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\ub3c4\uc804<\/strong>: \ud22c\uc5b4 \uc6b4\uc601\uc0ac\uc778 \uc6cc\ud06c\uc2a4 \uc624\ube0c \uc774\ud0c8\ub9ac\uc544(Walks of Italy)\ub294 \uc0c1\uc704 \ud37c\ub110 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uae30\uc5ec\ub3c4\ub97c \uc778\uc2dd\ud558\uc9c0 \ubabb\ud558\ub294 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uadc0\uc18d \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud574\uacb0\ucc45<\/strong>: \uadf8\ub4e4\uc740 \uace0\uac1d \uc5ec\uc815\uc758 \ubaa8\ub4e0 \uc811\uc810\uc5d0 \ub300\ud55c \uac00\uce58\ub97c \ub354\uc6b1 \uc815\ud655\ud558\uac8c \ud3c9\uac00\ud558\uae30 \uc704\ud574 Google\uc758 \ub370\uc774\ud130 \uae30\ubc18 \uc18d\uc131(DDA)\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uad6c\ud604<\/strong>:<\/p>\n<ol>\n<li>Google \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0\uc11c \ub9c8\uc9c0\ub9c9 \ud074\ub9ad\uc5d0\uc11c DDA\ub85c \uc804\ud658<\/li>\n<li>\uc790\ub3d9 \uc785\ucc30 \uc804\ub7b5\uc5d0 \uc5f0\uacb0\ub41c DDA \ud1b5\ucc30\ub825<\/li>\n<li>\uc0c8\ub85c\uc6b4 \uc18d\uc131 \ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \uc608\uc0b0 \uc7ac\ud560\ub2f9<\/li>\n<li>\uadc0\uc18d \ubcc0\uacbd\uc758 \uc601\ud5a5\uc744 \ucd94\uc801\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\uc790 \uc815\uc758 \ubcf4\uace0\uc11c\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p><strong>\uacb0\uacfc<\/strong>:<\/p>\n<ul>\n<li>DDA \ucea0\ud398\uc778\uc758 \uc5f0\uac04 \uc218\uc775\uc740 33% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ube44\ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc758 6% \uc131\uc7a5\uacfc \ube44\uad50\ud588\uc744 \ub54c \uc0c1\ub2f9\ud55c \uac1c\uc120<\/li>\n<li>\uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \ubcf4\ub2e4 \uade0\ud615 \uc7a1\ud78c \ud22c\uc790<\/li>\n<li>\uc778\uc2dd \uc81c\uace0 \ud65c\ub3d9\uc758 \uac00\uce58\uc5d0 \ub300\ud55c \ub354 \ub098\uc740 \uc778\uc2dd<\/li>\n<\/ul>\n<h3 id=\"case-study-3%3A-global-retail-brand---incremental-measurement-integration\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Case_Study_3_Global_Retail_Brand_%E2%80%93_Incremental_Measurement_Integration\"><\/span>\uc0ac\ub840 \uc5f0\uad6c 3: \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ube0c\ub79c\ub4dc \u2013 \uc99d\ubd84 \uce21\uc815 \ud1b5\ud569<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\ub3c4\uc804<\/strong>: \ud55c \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ube0c\ub79c\ub4dc\ub294 \ub514\uc9c0\ud138 \uae30\uc5ec\ub3c4\ub97c \uc624\ud504\ub77c\uc778 \ud310\ub9e4\uc5d0 \uc5f0\uacb0\ud558\uace0 \ucea0\ud398\uc778\uc758 \uc2e4\uc81c \uc99d\ubd84 \ud6a8\uacfc\ub97c \ud30c\uc545\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud574\uacb0\ucc45<\/strong>: \uadf8\ub4e4\uc740 \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uacfc \uba40\ud2f0\ud130\uce58 \uadc0\uc18d\uc744 \uacb0\ud569\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ud604\ud558\uc5ec \uacb0\uacfc\ub97c \uac80\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uad6c\ud604<\/strong>:<\/p>\n<ol>\n<li>\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud1b5\ud569\ub41c \uace0\uac1d \uc2dd\ubcc4\uc790\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ucd08\uae30 \ud1b5\ucc30\ub825\uc744 \uc704\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uadc0\uc18d \ubaa8\ub378 \uad6c\ud604<\/li>\n<li>\uc99d\ubd84\uc801 \uc601\ud5a5\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574 \uc77c\ub828\uc758 \uc9c0\ub9ac \uae30\ubc18 \ubcf4\ub958 \ud14c\uc2a4\ud2b8\ub97c \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uadc0\uc18d\uc131\uacfc \uc99d\ubd84\uc131 \uacb0\uacfc\ub97c \uacb0\ud569\ud55c \ud1b5\ud569 \ubcf4\uace0 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p><strong>\uacb0\uacfc<\/strong>:<\/p>\n<ul>\n<li>\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uac00 \uc2e4\uc81c\ub85c \ubc1c\uc0dd\ud55c \uac83\ubcf4\ub2e4 2.4\ubc30 \ub354 \ub9ce\uc740 \ud06c\ub808\ub527\uc744 \uccad\uad6c\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc740 \uc9c1\uc811 \ucd94\uc801\ud558\uae30 \uc5b4\ub835\uc9c0\ub9cc \uc0c1\ub2f9\ud55c \uc99d\uac00 \uc218\uc775\uc744 \ucc3d\ucd9c\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub354\uc6b1 \ud6a8\uacfc\uc801\uc778 \ucc44\ub110 \ud560\ub2f9\uc744 \ud1b5\ud574 41%\uc758 \uc778\uc218\ub2f9 \ube44\uc6a9 \uc808\uac10<\/li>\n<li>\uc99d\uac00 \ud6a8\uacfc\uac00 \uc785\uc99d\ub41c \ucc44\ub110\uc5d0 \uc9d1\uc911\ud558\uc5ec \uc804\uccb4 \ub9c8\ucf00\ud305 ROI\ub97c 37%\ub9cc\ud07c \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"part-8%3A-tools-and-resources-for-attribution-success\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Part_8_Tools_and_Resources_for_Attribution_Success\"><\/span>8\ubd80: \uadc0\uc18d \uc131\uacf5\uc744 \uc704\ud55c \ub3c4\uad6c \ubc0f \ub9ac\uc18c\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uc774 \uc139\uc158\uc5d0\uc11c\ub294 \ud6a8\uacfc\uc801\uc778 \uc18d\uc131\uc744 \uad6c\ud604\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc8fc\uc694 \ub3c4\uad6c\uc640 \ub9ac\uc18c\uc2a4\uc5d0 \ub300\ud55c \uac1c\uc694\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"analytics-and-attribution-platforms\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Analytics_and_Attribution_Platforms\"><\/span>\ubd84\uc11d \ubc0f \uc18d\uc131 \ud50c\ub7ab\ud3fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\ubcf4\uae09\ud615 \ub3c4\uad6c<\/strong>:<\/p>\n<ul>\n<li>Google Analytics 4: \uae30\ubcf8 \uadc0\uc18d \ubaa8\ub378\uacfc \ub370\uc774\ud130 \uae30\ubc18 \ubaa8\ub378\uc744 \uac16\ucd98 \ubb34\ub8cc \ubd84\uc11d \ud50c\ub7ab\ud3fc<\/li>\n<li>HubSpot \ub9c8\ucf00\ud305 \ud5c8\ube0c: \ub0b4\uc7a5\ub41c \uc18d\uc131 \ubcf4\uace0 \uae30\ub2a5\uc744 \uac16\ucd98 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654<\/li>\n<li>Mixpanel: \uc81c\ud488 \uc911\uc2ec \uae30\uc5c5\uc744 \uc704\ud55c \uc18d\uc131 \ubd84\uc11d \uae30\ub2a5\uc744 \uac16\ucd98 \uc81c\ud488 \ubd84\uc11d<\/li>\n<\/ul>\n<p><strong>\uc911\uac04 \uc218\uc900 \uc194\ub8e8\uc158<\/strong>:<\/p>\n<ul>\n<li>Ruler Analytics: \uc775\uba85\uc758 \ubc29\ubb38\uc790\ub97c CRM \ub808\ucf54\ub4dc\uc5d0 \uc5f0\uacb0\ud558\ub294 \ub9c8\ucf00\ud305 \uc18d\uc131<\/li>\n<li>Dreamdata: \uba40\ud2f0\ud130\uce58 \uae30\ub2a5\uc744 \uac16\ucd98 B2B \uc218\uc775 \uadc0\uc18d \ud50c\ub7ab\ud3fc<\/li>\n<li>AppsFlyer: \uc571 \uc911\uc2ec \uae30\uc5c5\uc744 \uc704\ud55c \ubaa8\ubc14\uc77c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud50c\ub7ab\ud3fc<\/li>\n<\/ul>\n<p><strong>\uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc18d\uc131 \ud50c\ub7ab\ud3fc<\/strong>:<\/p>\n<ul>\n<li>Adobe Analytics: \uace0\uae09 \uc18d\uc131 \uae30\ub2a5\uc744 \uac16\ucd98 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ubd84\uc11d<\/li>\n<li>Neustar Unified Analytics: \ub514\uc9c0\ud138 \ubc0f \uc624\ud504\ub77c\uc778 \ubaa8\ub378\ub9c1\uc744 \ubaa8\ub450 \ud65c\uc6a9\ud55c \ud06c\ub85c\uc2a4\ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/li>\n<li>\ub9c8\ucf00\ud305 \uc9c4\ud654: \uc815\uad50\ud55c \ubaa8\ub378\ub9c1 \uae30\ub2a5\uc744 \uac16\ucd98 \uac1c\uc778 \uc218\uc900 \uc18d\uc131<\/li>\n<\/ul>\n<h3 id=\"technical-implementation-resources\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Technical_Implementation_Resources\"><\/span>\uae30\uc220 \uad6c\ud604 \ub9ac\uc18c\uc2a4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>UTM \ub9e4\uac1c\ubcc0\uc218 \ube4c\ub354<\/strong>:<\/p>\n<ul>\n<li>Google \ucea0\ud398\uc778 URL \ube4c\ub354: \ud0dc\uadf8\uac00 \uc9c0\uc815\ub41c URL\uc744 \ub9cc\ub4dc\ub294 \uac04\ub2e8\ud55c \ub3c4\uad6c<\/li>\n<li>UTM.io: \uace0\uae09 UTM \uad00\ub9ac \ubc0f \uac70\ubc84\ub10c\uc2a4<\/li>\n<\/ul>\n<p><strong>\ucd94\uc801 \uad6c\ud604<\/strong>:<\/p>\n<ul>\n<li>Google \ud0dc\uadf8 \uad00\ub9ac\uc790: \ubb34\ub8cc \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c<\/li>\n<li>\uc138\uadf8\uba3c\ud2b8: \ud1b5\ud569 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uc704\ud55c \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc<\/li>\n<\/ul>\n<p><strong>\ub370\uc774\ud130 \ud1b5\ud569 \ub3c4\uad6c<\/strong>:<\/p>\n<ul>\n<li>Zapier: \ucf54\ub529 \uc5c6\uc774 \ud50c\ub7ab\ud3fc \uac04 \uac04\ud3b8\ud55c \uc790\ub3d9\ud654<\/li>\n<li>Supermetrics: \ub9c8\ucf00\ud305 \ubd84\uc11d\uc744 \uc704\ud55c \ub370\uc774\ud130 \ud30c\uc774\ud504\ub77c\uc778 \ub3c4\uad6c<\/li>\n<li>Stitch: \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ud1b5\ud569\uc744 \uc704\ud55c ETL \uc11c\ube44\uc2a4<\/li>\n<\/ul>\n<h3 id=\"learning-resources-for-attribution-mastery\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Learning_Resources_for_Attribution_Mastery\"><\/span>\uadc0\uc778 \ub9c8\uc2a4\ud130\ub9ac\ub97c \uc704\ud55c \ud559\uc2b5 \uc790\ub8cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\ucd94\ucc9c \ub3c4\uc11c<\/strong>:<\/p>\n<ul>\n<li>Wes Nichols\uc758 &quot;\uadc0\uc18d&quot;<\/li>\n<li>\uc548\uc798\ub9ac \ub77c\uc774\uc758 &quot;\uba40\ud2f0\ucc44\ub110 \ub9c8\ucf00\ud305 \uc0dd\ud0dc\uacc4&quot;<\/li>\n<li>Donald Miller\uc758 &quot;StoryBrand \uad6c\ucd95&quot;(\uace0\uac1d \uc5ec\uc815 \uc774\ud574\ub97c \uc704\ud574)<\/li>\n<\/ul>\n<p><strong>\uc628\ub77c\uc778 \uac15\uc88c<\/strong>:<\/p>\n<ul>\n<li>Google \uc560\ub110\ub9ac\ud2f1\uc2a4 \uc544\uce74\ub370\ubbf8: GA4 \ubc0f \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc5d0 \ub300\ud55c \ubb34\ub8cc \uacfc\uc815<\/li>\n<li>CXL Institute\uc758 \uadc0\uc18d \uacfc\uc815: \ud3ec\uad04\uc801\uc778 \uadc0\uc18d \uad50\uc721<\/li>\n<li>MarTech\uc758 \uc18d\uc131 \uacfc\uc815: \uc2e4\uc81c \uad6c\ud604 \uc9c0\uce68<\/li>\n<\/ul>\n<p><strong>\ucee4\ubba4\ub2c8\ud2f0 \ubc0f \ud3ec\ub7fc<\/strong>:<\/p>\n<ul>\n<li>\ub9c8\ucf00\ud305 \uc18d\uc131 Slack \ucee4\ubba4\ub2c8\ud2f0<\/li>\n<li>Reddit\uc758 r\/MarketingData<\/li>\n<li>\ubd84\uc11d \uc804\ubb38\uac00 LinkedIn \uadf8\ub8f9<\/li>\n<\/ul>\n<h2 id=\"conclusion%3A-mastering-attribution-in-a-complex-marketing-landscape\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"Conclusion_Mastering_Attribution_in_a_Complex_Marketing_Landscape\"><\/span>\uacb0\ub860: \ubcf5\uc7a1\ud55c \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uc18d\uc131\uc758 \ub9c8\uc2a4\ud130\ub9c1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uc774 \uac00\uc774\ub4dc \uc804\ubc18\uc5d0\uc11c \uc0b4\ud3b4\ubcf4\uc558\ub4ef\uc774, \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\ub294 \ub2e8\uc21c\ud55c \ubaa8\ub378\uc5d0\uc11c \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uc804\ub840 \uc5c6\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uc815\uad50\ud55c AI \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uad50\ucc28 \uae30\uae30 \ucd94\uc801\uacfc \uad00\ub828\ub41c \uacfc\uc81c\ub294 \uc5ec\uc804\ud788 \ub0a8\uc544 \uc788\uc9c0\ub9cc, \ub9c8\ucf00\ud305 \ucd5c\uc801\ud654\uc758 \uae30\ud68c\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ucee4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ud3ec\uad04\uc801\uc778 \ud0d0\uad6c\uc5d0\uc11c \uc5bb\uc740 \uac00\uc7a5 \uc911\uc694\ud55c \uad50\ud6c8\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uadc0\uc18d\uc740 \ubaa9\uc801\uc9c0\uac00 \uc544\ub2cc \uc5ec\uc815\uc785\ub2c8\ub2e4.<\/strong>: \uac04\ub2e8\ud558\uac8c \uc2dc\uc791\ud558\uace0 \ub370\uc774\ud130 \ud488\uc9c8\uc5d0 \uc9d1\uc911\ud558\uba70, \uc5ed\ub7c9\uc774 \ud5a5\uc0c1\ub428\uc5d0 \ub530\ub77c \uc810\ucc28 \uc815\uad50\ud568\uc744 \ub192\uc774\uc138\uc694. \uae30\ubcf8\uc801\uc778 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc778\uc0ac\uc774\ud2b8\ub3c4 \uc81c\ub300\ub85c \uc801\uc6a9\ud558\uba74 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc644\ubcbd\ud55c \ub2e8\uc77c \ubaa8\ub378\uc740 \uc5c6\uc2b5\ub2c8\ub2e4<\/strong>: \ub2e4\uc591\ud55c \uadc0\uc18d \ubaa8\ub378\uc740 \uac01\uae30 \ub2e4\ub978 \ubaa9\uc801\uc5d0 \ub9de\ucdb0\uc838 \uc788\uc73c\uba70, \uc5ec\ub7ec \ubaa8\ub378\uc744 \ube44\uad50\ud558\uba74 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc5d0 \ub300\ud55c \uac00\uc7a5 \uc644\ubcbd\ud55c \uadf8\ub9bc\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130 \ud488\uc9c8\uc740 \uae30\ubcf8\uc785\ub2c8\ub2e4<\/strong>: \uae30\uc5ec \ubd84\uc11d\uc740 \uae30\uc5ec \ubd84\uc11d\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130\ub9cc\ud07c\ub9cc \uc720\ud6a8\ud569\ub2c8\ub2e4. \uc801\uc808\ud55c \ucd94\uc801, \uc77c\uad00\ub41c \ub9e4\uac1c\ubcc0\uc218, \uadf8\ub9ac\uace0 \uc815\uae30\uc801\uc778 \ub370\uc774\ud130 \uac80\uc99d\uc5d0 \ud22c\uc790\ud558\uc138\uc694.<\/li>\n<li><strong>\uba85\ud655\uc131\uacfc \uc138\ub828\ubbf8\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub2e4<\/strong>: \uac00\uc7a5 \uc9c4\ubcf4\ub41c \ubaa8\ub378\uc774\ub77c\ub3c4 \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uc124\uba85\ud560 \uc218 \uc5c6\ub2e4\uba74 \ud56d\uc0c1 \uac00\uc7a5 \uc720\uc6a9\ud55c \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc815\uad50\ud568\uacfc \uc2e4\ud589 \uac00\ub2a5\uc131 \uc0ac\uc774\uc5d0\uc11c \uc801\uc808\ud55c \uade0\ud615\uc744 \ucc3e\uc73c\uc138\uc694.<\/li>\n<li><strong>\ud14c\uc2a4\ud2b8 \ubc0f \uacb0\uacfc \uac80\uc99d<\/strong>: \uc99d\ubd84\uc131 \ud14c\uc2a4\ud2b8\uc640 \ud1b5\uc81c \uc2e4\ud5d8\uc744 \uc0ac\uc6a9\ud558\uc5ec \uadc0\uc18d \ud1b5\ucc30\ub825\uc744 \uac80\uc99d\ud558\uace0 \uc0c1\uad00\uad00\uacc4\uac00 \uc544\ub2cc \uc2e4\uc81c \uc778\uacfc\uc801 \uc601\ud5a5\uc744 \uce21\uc815\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/li>\n<\/ol>\n<p>\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \ubbf8\ub798\ub294 AI \ubc1c\uc804, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac15\ud654, \uadf8\ub9ac\uace0 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uacbd\ud5d8\uc758 \uc9c0\uc18d\uc801\uc778 \ud1b5\ud569\uc5d0 \uc758\ud574 \ud615\uc131\ub420 \uac83\uc785\ub2c8\ub2e4. \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud30c\uc545\ud558\uace0 \uc801\uc751\ub825\uc744 \uc720\uc9c0\ud55c\ub2e4\uba74, \ud658\uacbd\uc758 \ubcc0\ud654\uc640 \uad00\uacc4\uc5c6\uc774 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud65c\uc6a9\ud558\uc5ec \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc720\ub9ac\ud55c \uc704\uce58\ub97c \uc120\uc810\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ud0c1\uc6d4\ud55c \ucea0\ud398\uc778\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \ucc3d\uc758\uc131\uc744 \uc783\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \uc9c1\uad00\uc5d0 \uae30\ubc18\ud55c \uc608\uc220\uc5d0\uc11c \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uacfc\ud559\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \ubcc0\ud654\uc2dc\ud0b5\ub2c8\ub2e4. \uc2e0\uc911\ud558\uac8c \uad6c\ud604\ub41c\ub2e4\uba74, \uc5ec\ub7ec \uc138\ub300\uc5d0 \uac78\uccd0 \ub9c8\ucf00\ud130\ub4e4\uc774 \uace0\ubbfc\ud574 \uc628 \uadfc\ubcf8\uc801\uc778 \uc9c8\ubb38, \uc989 \uc2e4\uc81c\ub85c \ud6a8\uacfc\uc801\uc778 \uac83\uc740 \ubb34\uc5c7\uc77c\uae4c?\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uc11c\ub860: \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4 \ubd84\uc11d\uc774 \uc911\uc694\ud55c \uc774\uc720 \ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4\ub294 \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0 \uc608\uc220\uacfc \uacfc\ud559\uc758 \uad50\ucc28\uc810\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc9c4\uc815\ud55c 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